# IdSurvey > IdSurvey by IdWeb. IdSurvey is IdWeb’ survey software for professional market research. IdWeb was founded in 2002. Since the beginning, we focused on developing a survey software and launched IdMonitor, the first survey software in the market that was completely Web Based, accessible from any computer, without the need for any installation or configuration. In just a few years IdMonitor became the most popular and appreciated survey software. Our ten years experience allowed us to face a new challenge and to revolutionize the research area once again. This is how IdSurvey was born, an all-in-one CATI, CAWI, CAPI or mixed-mode survey software which is extremely intuitive, created to easily manage any complex survey and to cut down the time-scale for the creation of the questionnaires. A professional survey software has to stand out for highly qualified customer service. This is why we value our support team that always offers effective and customized solutions for each client. The collaboration between our support team and our developers team allows us to design new features that respond to the real needs of our clients. > Admin Email: support@idweb.it ## English Content ### Additional URLs #### www.idsurvey.com URL: https://www.idsurvey.com/ #### en URL: https://www.idsurvey.com/en/ #### it URL: https://www.idsurvey.com/it/ #### es URL: https://www.idsurvey.com/es/ ### Posts #### 10 rules for writing and programming a questionnaire. Why programming a questionnaire is such a difficult task? Answers may be various but let’s try to sum them up in what we think it’s the complete definition of its purpose. The survey questionnaire is the tool that allows communication between the three main players of a market survey: the researcher, the interviewer and the target audience. However, survey questions alone are not enough to guarantee reliable data. To be fit for purpose a questionnaire has to exhibit some key characteristics like readability, conciseness and coherence. In this article we disclose the 10 basic rules to create a questionnaire.   Programming a questionnaire with the right structure Not all survey designs are the same: when the research goal changes, also the target and the structure of the questionnaire change. Other than already mentioned readability, structure originates from other elements: Interview type Subject investigated Interview methodology   Discover IdSurvey software to manage your questionnaires, schedule a free demo   Readability You can’t focus just on content when you deal with market research. Structure is essential because it’s how respondents engage with your Job. That’s why it’s crucial for the researcher to create a survey with clear and comprehensible questions so all respondents can understand them in the same way. For this purpose, you don’t just need a consistent questions sequence and a friendly language but also a correct use of question types.   Conciseness Everybody knows that it takes a lot of time to draw somebody’s attention but only seconds to lose it. That’s why you have to focus on concise but complete questions to avoid answer errors due to misunderstandings and lack of attention.   List of topics Let’s get into the questionnaire design. First thing is drawing up a list of topics related to the survey so that you’re sure that you won’t waste time on topics that are not interesting for your purpose. A list of variables to collect based on topics selected before will follow.   Language We spoke about readability before as one of the key points of programming a questionnaire. And what makes a questionnaire readable if not language? Using a language that is too technical is the wrong choice: you have always to keep in mind that your target is rarely familiar with marketing lingo. This is not the only thing to keep in mind. It’s equally important NOT to use a biased language to avoid giving the impression you’re suggesting a specific point of view to the respondent.   How to ask questions The way you ask questions may influence the way you get answers. A question to be perfect has to be: Impartial and neutral Single (avoid double questions) Clear Specific (avoid generic questions) If you deal with sensitive topics, like illness or addiction, you have to phrase the question discreetly and abstaining from judgements to put the respondent at ease. A great way to do that is reminding the interviewee that he’s not the only one who has been in a similar situation.   Open questions and closed questions What can you expect from an open question? And what can you expect from a closed one? We can give you some tips to choose between them. Open ended questions are useful to collect unexpected answers and to reach a wider target of respondents. Moreover, open questions encourage a respondent analysis on the topic. Closed-ended questions (as single or multiple choice questions) are preferred when you have a high number of respondents and when you need the same answer codification for all of them.   Programming a questionnaire with the right sequence The result of the research can be considerably influenced by the sequence of questions. In fact, the order of the questions can produce a neutral questionnaire or subtly suggest an answer. You have two types of questions sequences to choose from: From generic to specific: to use if you want the respondent to focus on the general topic before and on the specific detail then. It’s useful to collect spontaneous and instinctive opinions from specific to generic: to use if you want the respondent to ponder on the topic.   Filter questions Filter questions allows you to skip one or more of the other questions. Depending on the answer given, the question filters information in real-time deciding if to analyze or not that related topic. This survey tools are really useful both to avoid asking irrelevant questions and to address the respondent to a more specific answer.   Testing the questionnaire Writing the questionnaire according to the 9 rules above doesn’t guarantee its certain effectiveness. It’s fundamental to make one or more TESTS before starting the survey. The researcher will be able to verify that: Questions are formulated clearly and impartially Filters are working Questionnaire templates are displayed correctly on all devices The questionnaire is available for everybody - Categories: Research world #### 3 tips for making a research questionnaire Follow these pointers in making a research questionnaire that gets the results you want When it comes to gathering data to create actionable goals, creating an effective survey questionnaire is the first important step. There’s more to making a research questionnaire than just quickly thinking up a few question types. These three tips will get you started on designing your survey to maximize your research project’s results.   1 – Do all the necessary prep work before you start Before you even begin crafting your first questions, making a research questionnaire requires important preparatory work. Ensure that you have well-defined research goals so that you can accurately identify the information you need from your survey. Determine the target population to survey and decide on the research method, such as web-based, telephone, or in-person interviews. Selecting the right software is essential. IdSurvey lets you choose between CATI, CAWI, and CAPI methodologies and provides you with interfaces and features that even non-experts can successfully start using right away.   2 – Develop question wording, content, and format Developing questions is an art unto itself, but broadly speaking, you should focus on the wording, content, and format of your questions when making a questionnaire for research. There are different types of questions, such as open-ended or closed. The format and flow of your survey is also important, so think about opening, middle, and concluding questions as well as how each question naturally leads into the next. IdSurvey offers you easy tools to build out your questions.   3 – Consider the implementation of your research questionnaire As you start making a research questionnaire, consider the look and feel of your survey. If respondents will be taking the survey online, think about the design elements and making the format easy to look at and follow. IdSurvey has a graphic interface that allows for creating appealing designs with ease. Think of how the interviewers need to interact with the survey software and how to facilitate their work as well.   Making a questionnaire for research can be a time-consuming process, but the initial investment is well worth the effort. A well-crafted survey is the foundation for producing high-quality data and results.   Discover IdSurvey - Categories: Research world #### 3 tips on how to conduct an online survey How to conduct an online survey with success using these pro tips With so many survey tools on the market, it may seem like anyone can conduct an online survey. However, to get optimal results from your efforts, you should follow some of the best practices that experts in the field use. Here are three top tips to get you started on your next research survey online.   1. Develop solid, measurable goals One key to obtaining great results is to spend time building out clear and focused objectives for your research. Solid, measurable goals give you a roadmap for how you will develop your survey questions and analyze your survey results. If you don’t have a clear idea of what you are looking for, your results will reflect this haphazard approach. If you need help developing goals, you can consult with experts in survey development. Oftentimes you can find these experts available for consultation as part of your survey platform’s client support team, such as with a product like IdSurvey.   2. Select a platform for conducting your online survey Online surveys are a great help for your marketing strategy! An important factor for their success is the software you choose. The right survey software can make all the difference in your project, by providing you with user-friendly tools for developing your survey as well as an appealing format that will help engage your respondents. One such tool that many professionals use is IdSurvey, because it offers a wide range of flexible features that enable you to develop an effective online survey. Once you select the right platform, you can develop your specific survey questions and prepare the actual survey for distribution.   3. Distribute the survey and gather data The survey tool you choose should give you several ways to deploy your survey to your respondents. When you conduct an online survey, you may wish to distribute the survey via a web link that any respondent can use, or, you may prefer to generate an individual link for each respondent. A versatile survey software will let you do both. Once you gather the responses you need, you may wish to export them to an external analysis tool so you can work with the data in a more in-depth way. Investment upfront pays dividends in results While it can be tempting to want to conduct an online survey immediately, the benefits of time spent in research and development upfront pay off in your results. A carefully crafted set of questions makes for an effective overall research survey, while one that is thrown together in haste will often result in incomplete results. Another crucial component is the right online survey tool, so take time to demo a product like IdSurvey before you choose which one to use.   Discover IdSurvey - Categories: Research world #### 4 reasons to use dynamic text in your surveys Dynamic text (or Text Piping) can help you designing more effective surveys and getting better results with a specific word or phrase. Are you curious to know how? Find it out in this article.   What is a dynamic text? Let’s imagine that Coca-Cola wants to use a survey to know which type of soda their customers prefer. They can design questions like this: Question 1: “Which soda is your favorite one?” Answer 1: “Coke Zero” Question 2: From 1 to 10 how would you rate the soda you choose? But question number 2 can be less vague if we update automatically the text with the name of the soda selected in Question 1: Question 2: “On a scale from 1 to 10 how would you rate Coke Zero?” Dynamic text (or text piping) is perfect for this. In fact, you can customize questions and answers according to the information you already own or answers you get so that your survey looks dynamic and customized.   4 reasons to use dynamic text in surveys Here are 4 valid reasons to use dynamic text (or text piping) in your survey: Remove the unnecessary Text Piping keeps your survey simple and focused avoiding repetitions. Design targeted questions Clear and specific questions are the most effective because they catch the attention of the respondent (if you want to know more, read our article on the most effective questionnaire). Focus on your goal By inserting dynamic text, you can use all data you may have collected before in previous surveys.You can target questions to a new goal with no change of direction. High quality results Why market research is so important? Because data and results you get are essential for your decisions. Text Piping improves your results as it improves quality of the survey.   IdSurvey and Text Piping IdSurvey lets you easily and intuitively use dynamic text. All you have to do to display a value from the database is writing it between curly brackets. For example, {name} will display the respondent’s name. In addition, it’s also really easy to display a previous answer or specific data related to your respondent (as number of children, address…and more).   To sum up Dynamic text is a great tool to design great surveys, tailored to your goal, and really effective. Try Text Piping with a demo of IdSurvey.   Discover IdSurvey - Categories: Research world #### 5 Strategies to improve your data collection techniques Data collection techniques have been a part of business strategies for decades. As noted in a 2019 Business.com article, surveys are still “one of the best tools for doing market research.” According to Designli’s Keith Shields, surveys allow a business to “gather the information you need on each market and then parse it out in a myriad of different ways.” The Harvard Business Review also points out that collecting data is a great tool when it comes to measuring employee engagement. It gives clients a chance to feel heard and influencing them to change their behavior. Because of their usefulness, it is no surprise that data gathering has also adapted to the digital age. It is not just pen and paper surveys anymore, as survey software is now available for businesses to use. In fact, businesses that want to use data collection would have a lot of options to choose from. But having the best survey software at your disposal isn’t the be-all and end-all. If you really want to maximize and optimize your data collection techniques, you can implement a number of strategies that will complement everything that the software can do.   Use Data Collection Techniques to the Fullest It’s good to have a comparison of survey software so you can make an intelligent decision before buying one for your business. It’s even better to have in mind the following strategies so that the software you have can be used to the fullest. Keep surveys short and sweet When you are still learning how to create an online survey, you might be tempted to cram in as many questions and as much information as you can. However, creating a lengthy survey might discourage your respondents. Ideally, a survey should be short enough that respondents can finish answering it within six to 10 minutes. Make sure the question you come up with can be understood Even if you have the best software for questionnaires at your disposal, it is going to be useless if the questions you come up with are unintelligible and hard to answer. When coming up with questions, make sure that you don’t suggest answers and that a few words as a reply would be enough. You can choose to ask multiple-choice questions or even offer a scale of answers, such as making respondents choose from the most positive reaction to the least positive one. Don’t influence their responses with emotive words When you use emotive words like enthusiastic, dismayed, amazed, and other similar terms, you might unintentionally sway the responses you get from people. You have to make sure that your questions sound as objective as possible when you’re writing them. Make sure your survey is also eye-catching It’s hard to be enthused about answering a survey if it looks like it was done by a grade-schooler. Even the best online survey tool is not going to help you out with respondents if you don’t make use of images or videos to give your survey that extra kick. Know that these options are available to you when you’re making a questionnaire for research. Test it before you send it Even just as a general business practice, it is always good to have your work tested before sending it out to the public. Have colleagues take a look at it first so they can check if everything is working out well and that the questions all make sense. That way, you can be sure that you will get the best possible answers from your respondents when you finally send the survey out. Find the Answers You Need When used properly and with the proper strategies complementing it, survey software can be a valuable tool in helping your business find the answers it needs. Software like IdSurvey, for instance, is a smart and simple way to manage your surveys. IdSurvey, in particular, is really easy to use. Because it is web-based, businesses that choose to use it do not need to worry about any configuration or installation. It has been around for more than a decade and is intuitive enough to help bring down the time spent making surveys, no matter how complex they may be. IdSurvey also comes with a graphic interface that lets its users easily come up with designs that are eye-catching and appealing, making it easier to get respondents. IdSurvey also delivers when it comes to customer service, as it has a support team that is quick to respond to any issues raised by its users. More than just resolving issues, the support team can even counsel users or recommend third-party integrations that they can check out. With IdSurvey, a business can be assured that they have a survey tool that they can trust will deliver the answers they need to grow.   Discover IdSurvey - Categories: Research world #### 5 survey errors that demotivate the respondent Writing survey questions may seem an easy task but it really is an important phase of your research and you can frequently occur in survey errors. How you write questions may determine your data collection success or failure.  That’s why we want to list the 5 most common survey errors: note them down and stay away from them!   Common survey errors   1. Response bias As ambiguous words don’t have a univocal interpretation, they confuse the respondent and corrupt survey data. Let’s make an example: “Where do you like to shop”? In this case, the faulty word is “like”: it’s too generic. With “like” do you mean shops where the staff is nicer? Where prices are more convenient? Or where the atmosphere is best? Why you have to avoid errors and biases:  Each respondent will interpret the question differently so answers cannot be compared The respondent will not answer rationally but he will pick an answer he thinks looks more coherent to his situation   2. Double negations, passive, too complex questions Keep it simple – that’s what communication gurus say. Any complex structure can negatively influence your survey research. Example: “In which store you prefer not to shop?” This same question can be phrased as: “Which store do you shop in?” In this second query we: Avoided negation; Removed “to prefer”; Shortened the phrase from 8 to 6 words Our tips: review all questions avoiding negations, passive verbs, long wording, and complex verbs. The respondent will focus on the question more and you’ll increase your response rate.   3. Double questions When you write a question it’s common to ask for multiple things. Example: “In next elections, you will vote for the candidate who will increase public expenses on welfare and instruction?” In this case, if you vote for a candidate who supports instruction (and not welfare), you will not be able to answer and you will be forced to give an answer that is not true. So, double questions increase the possibility to get ambiguous answers: if possible, avoid them.   4. Absolute questions With the word absolute, we indicate all those questions that include a “never”, “always”, “every”… This type of question often leads to statistically useless answers. Example: “Do you always have breakfast? (Yes/No). In the example, we force the respondent to give a generic answer (all those who skip breakfast once in a while will be forced to answer “no”) and we give to the question too many possible interpretations (is brunch considered breakfast? What if I just have coffee?).   5. Open-end questions? Yes, but… Open-end questions collect more detailed data and for this reason, we need to use them. But use them carefully! Let’s put ourselves in the respondent’s shoes: how would you feel when you notice that the majority of questions include empty spaces to fill-in? Two possible reactions: he joins the survey but as he proceeds into it he’ll give more and more summary answers he will drop the survey To sum up, we suggest to carefully distribute your open-end questions only when you need a detailed answer.   Discover IdSurvey - Categories: Research world #### 6 things to know before editing a survey Editing a survey: you tested your survey, you sent it to your customers to collect responses and now you’re ready to collect your data. But all of a sudden you realize you forgot a question or one of your options is incorrect. What to do now? Is it correct to edit a live survey or we have to accept the error and go on?   Yes to editing a survey, but be careful Editing a survey is always possible: errare humanum est (“To err is human”) and we don’t have a time machine yet. But it’s good practice to keep in mind some expedients. Let’s check our “best practices”: 1 Before editing make sure your survey is “not live” We suggest to set your survey link on “not live” and to put it back on just after your editing is done. 2 How many answers did you get? ⁃ if you got no answer, you can edit the entire survey without corrupting answers ⁃ if you got few answers, you can still do some editing without conditioning results 3 Change answer options Editing or adding an answer option can be a good way to correct survey errors especially if you used matrix questions. Be very careful if you decide to delete survey questions as it may corrupt your data. It’s better to hide it with a special logic condition. 4 Adding a question? Yes, but with logic Did you forget a specific question? You can always add that. But remember to add it in the rightest position so that the survey still has the correct logic flow. 5 Including new rules to your survey? Here’s how with no risk Do you want the respondent to be able to answer the survey multiple times? Do you want the interview to be anonymous?   You can do any of this editing with no consequences on the results. 6 Deleting questions but not data Don’t take things lightly: deleting a question you may also lose related answers. Here are two solutions: You can create a copy of your survey and edit that. Once all is done you can go live with this copy; You can duplicate the question to edit and hide the incorrect one. All collected answers will be saved. The best solution So, with this in mind, all modern software for survey management can edit or delete questions and answers with no consequences on collected data. Also, most professional tools have a test mode that allows you to check a preview survey and edit the questionnaire before it’s live. For example, IdSurvey saves collected answers even if you delete or edit a question or answer option and allows you to use the survey test mode for a seamless survey design process.   Discover IdSurvey - Categories: Research world #### A good questionnaire: do’s and don’ts Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing a good questionnaire means collecting higher quality survey data. The questionnaire is the heart of your survey. Designing a good questionnaire means collecting higher quality survey data. In fact, your respondents will have a more positive reaction to a well-designed questionnaire. In this article, you’ll find a useful checklist of do’s and don’ts to avoid the most common mistakes.   How to make a questionnaire Create a survey using your target vocabulary. This will help to create empathy with your audience positively influencing response rate and encouraging respondents to answer. Keep it simple. Always use a simple and clear vocabulary for your research surveys. Insert screening questions when needed. Screening and demographic questions direct the survey to a specific target filtering the respondents. For example: if the survey has to be directed to per owners, a typical survey question can be “Do you own a cat or a dog?”. The survey will follow a different flow according to the answer. If the interviewer is not in target, thank him and close the interview. A questionnaire design for each survey. An online questionnaire requires more attention to visual details compared to a telephone one as it is directly aimed to the respondent. The right questions for each methodology When designing your questionnaire for an online survey you might prefer more interactive and visual questions like rating scale, sliders, drag and drop. For CATI and CAPI – where you have the interviewer as a barrier between the questionnaire and the respondent – you can opt for standard question types as single select, multiple choice or text questions. Check, check again…and check a third time. The mistake is around the corner and it might influence the results of your research. So always check (and double-check) your work. Insert open-ended questions. They’re more effective than closed-ended questions to collect details on hot topics for your area of interest.   Discover IdSurvey software to manage your questionnaires, schedule a free demo   What not to do Have unclear goals. The goal is the base of the questionnaire, not vice versa. If the goal is not clear, examine your project more in detail and just after a good analysis start to create a questionnaire. Underestimate screening questions. If you insert a series of questions at the beginning of the questionnaire, you’ll be able to immediately select your target and increase data quality. For example: you have a questionnaire on children favourite TV shows. In this case, screening questions will be useful to understand if the respondent has children or nephews, if they live together and if they are in the right age range. Just after this screening phase, you can start gathering information and answers. Overlook possible answers. Put yourself in your respondents’ shoes and imagine how his answers can be useful for your goal. Then include useful questions in the survey. Revise texts superficially. Survey revision is essential not to lose reliability: missing words and spelling errors make you unprofessional. Texts errors highly influence the outcome of your data collection. Use generic questionnaire templates You may find online generic questionnaire templates ready to use. Although the temptation to use something ready-made may be strong, remember that a quality questionnaire must be produced professionally and carefully. No guarantees on the use of personal data. The respondent has to feel safe to transmit and share his personal data. So promise (and keep) legal use of personal data. And if you don’t need personal data for your survey, just guarantee anonymity. Use too many acronyms and technical terms. Use specific language just if you’re sure your audience is familiar with it. If the respondent doesn’t understand your questions, he may drop out or give incorrect answers.   IdSurvey: one survey platform, all your projects To design an effective questionnaire you have to use a tool that can guarantee maximum usability. IdSurvey is a professional web-based software that integrates 3 data collection methods and analysis in one simple interface: Online survey (CAWI) Telephone survey (CATI) Face to face survey (CAPI) With IdSurvey you can design your questionnaire, administer interviews and display or export results, all in one simple interface. The software doesn’t require installation, it can be used on any common browser from anywhere you are. - Categories: Research world #### A study by Assirm on the value of market research The main topic of the 2017 Marketing Research Forum in Milan, Italy was the value of market research. IdSurvey survey software was the technical sponsor of this investigation. Assirm Studies Center conducted a study called “The value of market research: the SMEs perspective”. They administered web (CAWI) surveys to small and medium enterprises using IdSurvey survey software to collect and analyze the data.   Results of  “The value of market research: the SMEs perspective” Results emerged are really interesting: 60% of Italian small and medium enterprises that answered the invitation said that they administered and/or commissioned research at least once. Moreover, 95% thinks that data collected with the research resulted in being fundamental for them. Companies that joined the survey stated that market research was also strategically crucial for information on trends (95%), trend preview (93%) and information on their competitors (91%). According to the study, 77% of small and medium enterprises is satisfied with the data they got from this type of research, so much that 52% of them foresees an increased amount of investment for MR in the next 5 years. What these data say is that the market research status in Italy is more than positive. Also, data collected through MR are more and more fundamental for companies to support their growth and development. - Categories: Stories #### AI and market research: quality remains human In recent years, artificial intelligence has made its way into the world of market research. It automates complex operations and speeds up analysis, but it also raises an important question: how can we maintain high data quality and consistency of results? At IdSurvey, we believe technology should enhance the researcher’s intelligence — not replace it. The goal is simple: use AI to free up time, not to reduce control. IdSurvey AI: speed and accuracy in coding open-ended responses Coding open-ended responses has traditionally been one of the slowest and most repetitive tasks in research — an essential step that, thanks to AI, can now be automated with precision. With IdSurvey’s integrated artificial intelligence, these responses can be: automatically analyzed grouped into coherent categories and ready for researcher validation within seconds   uring the automatic coding process, AI suggests coherent and meaningful categories, but the final decision always belongs to the researcher. Every suggestion can be reviewed, corrected, or approved manually, ensuring complete control over the final output. This allows research teams to focus on strategic analysis, leaving the repetitive work to AI. Automatic coding reduces both errors and time, but every output remains fully verifiable and editable by the user. Automatic insights in reports: from information to interpretation IdSurvey’s AI doesn’t stop at data collection — it also supports the analysis phase by generating automatic insights within reports, complete with descriptive statistical analysis. This means the system can: identify patterns and trends in the data highlight correlations between variables and suggest first-level interpretations that the researcher can refine or expand upon   These are not “automatic conclusions,” but rather intelligent aids that speed up result interpretation. The automatically generated insights are never presented as definitive; they are helpful starting points that guide researchers toward meaningful trends and relationships. Each insight is always accompanied by the original data, ensuring full transparency and traceability. Quality, transparency, and human oversight At IdSurvey, every AI-driven feature is designed around a clear principle: humans remain at the center of the research process. Automation is not meant to replace the researcher’s expertise, but to enhance it. For this reason, quality and transparency remain key pillars of the IdSurvey ecosystem. No process within IdSurvey is a “black box.” Every AI operation is documented, traceable, and repeatable, allowing research teams to understand how each result was produced — and to reproduce it under the same conditions when needed. In this way, artificial intelligence becomes a true ally of the scientific method: it accelerates workflows, reduces errors, and provides faster, more reliable tools to support human judgment — which remains the heart of high-quality research. Research quality: AI + expertise In the age of artificial intelligence, the concept of research quality can no longer rely solely on data accuracy or methodological rigor. It requires a new balance — one that combines advanced technology with human expertise. For IdSurvey, research quality is built on this synergy: Accurate and representative data, collected through proven methodologies and reliable tools. AI can support data validation and cleaning, but sampling design and interpretation are still guided by the researcher’s expertise. Transparent processes, where every step — from automation to human review — is documented and verifiable. Traceability ensures accountability and builds trust in results. Informed human supervision, which guides and refines AI’s role throughout the research process. Supervision goes beyond correcting AI outputs — it contextualizes, evaluates coherence with research objectives, and ensures scientific reliability.   Artificial intelligence is not a shortcut, but a valuable ally. It helps reduce errors caused by repetitive tasks, speeds up report production, and frees time for more strategic analysis — all while preserving the methodological rigor that defines quality research. The union of AI and human expertise is not a compromise — it’s the new standard of quality. With IdSurvey, technology becomes a tool that serves experience, not the other way around. Artificial Intelligence at the service of researchers Artificial intelligence can revolutionize research — but only when used wisely. With IdSurvey, technology doesn’t make decisions in place of the researcher; it helps them make better, faster ones. True intelligence in research arises from the meeting point between automation and human expertise.   👉 Discover how IdSurvey’s AI can speed up your work without sacrificing quality - Categories: Research world #### Brand loyalty survey: how and why Why brand loyalty survey? Because increasing customers’ loyalty to a brand is the real deal for any entrepreneur today. In this article, we talked about customer satisfaction. But we want to stress it again: keeping a customer is 5 times more difficult than get it so you have to measure your customers’ loyalty. In this article, we’ll define brand loyalty, its advantages, and how you measure it through survey questions.   Brand loyalty: what it is and why it’s important What we mean with brand loyalty? Here’s the definition: “Brand loyalty is the ability of a brand to keep customers avoiding them to purchase the same items from concurrent brands.“ Why is it important? Brand loyalty can give a competitive plus to your business. Increasing it you will: Reduce marketing costs: having a loyal customer base costs less than getting a new one (that has still to be convinced and motivated) Attract new consumers: a loyal customer triggers a positive cycle attracting new customers especially in those markets where the purchase is expensive and risky  Give you the time to counterattack competitors: a loyal customer is a customer who doesn’t like change so a customer who is not even interested in newer and more economic products. This means that you have the time to adjust your offer to the market without losing any client at all.   Measuring customer loyalty with brand loyalty surveys Brand loyalty revolves around 5 key elements that can be measured with market research: Approval Trust Customer satisfaction Perceived quality Perceived value   Ask the right questions Brand approval It measures the ability to cause positive or negative feelings towards a brand. To measure your brand approval you can ask the following questions: ⁃ Are you impressed by our brand? ⁃ Do you think our brand is better than competitors? Customer satisfaction The satisfaction of your customers measures the ability of a product/service to meet expectations (or to exceed them). You can measure this parameter with net promoter score questions that will give you an overview of promoters and detractors of your brand. ⁃ On a scale from 1 to 10, how likely is it that you recommend our product? ⁃ The quality of our products is lower, same or higher compared to competitors?  Trust Brand trust is proportional to loyalty: the decrease or increase of brand trust will negatively or positively influence brand loyalty. ⁃ Do you trust our brand? ⁃ How did we earn your trust? ⁃ How can we guarantee your trust? Perceived quality It is a crucial element to measure brand loyalty. ⁃ How do you rate our product/service quality? ⁃ Do you think our product/brand can be easily replaced? Perceived value This value is for sure linked to perceived quality but it focuses on personal aspects. ⁃ What is the value of the brand/product for you? ⁃ How likely it is for you to buy from another brand if the store was closer? ⁃ How likely it is for you to buy from another brand if the product was more economic?   To sum up: unveil your key factor with brand loyalty surveys So, if you’re at the end of this post, you’ll know for sure how to measure brand loyalty and how important it is for your company. Assessing it with effective surveys helps you understand and identify those key factors that will be crucial to keep your customers close.   Discover IdSurvey for brand loyalty surveys - Categories: Research world #### Brand Reputation What is Brand Reputation? Brand Reputation can be defined as the collection of perceptions, opinions, and emotions that consumers associate with a company or brand. It represents the imprint that an organization leaves in the minds of its customers, directly influencing their purchasing behavior, loyalty to the brand, and propensity to recommend it to others. In an increasingly competitive and globalized market, brand reputation has become a key factor of differentiation and long-term success for businesses. Maintaining and improving Brand Reputation not only helps to retain existing customers but is also crucial for attracting new customers and generating sustainable growth. In this article, we will explore the various aspects of Brand Reputation, examining its pillars, the key factors that influence it, how to measure it, and how to effectively manage it with the help of tools like IdSurvey. The Pillars of Brand Reputation: Awareness, Preference, Loyalty, and Perceived Value. Brand Reputation is built on four fundamental pillars that contribute to determining the strength and success of a brand in the market. We examine each pillar and explain why they are important for brand perception. Brand Awareness: This refers to the extent to which consumers are aware of the existence of a brand and its offerings. A brand with a strong mental presence among consumers is more likely to be considered when it comes to making purchasing decisions. Brand perception is built through advertising, word of mouth, and other marketing and communication activities. Brand Preference: This indicates the propensity of consumers to choose a particular brand over its competitors. Brand preference is influenced by factors such as product quality, design, price, and the overall customer experience. A preferred brand enjoys a privileged position in the market and can leverage this position to gain a competitive advantage. Brand Loyalty: This refers to the degree of loyalty and emotional attachment consumers have towards a brand. Loyal customers tend to repeatedly choose a brand, even in the presence of similar or more affordable alternatives. Brand loyalty results in greater revenue predictability, lower customer acquisition costs, and a higher propensity to recommend the brand to others. Perceived Value: This is the evaluation consumers make of the relationship between the quality and price of a product or service offered by a brand. A high perceived value means that customers believe they are receiving a superior-quality offering compared to the cost incurred. A brand with a strong perceived value can justify higher prices and maintain a competitive advantage in the market. Understanding and working on these pillars is essential for building and maintaining a solid and lasting Brand Reputation. Key Factors Influencing Brand Reputation. Several factors can influence a brand's reputation over time, both positively and negatively. Some of the most relevant factors include: Product or service quality: The perceived quality of a company's offerings is one of the main determinants of its reputation. High-quality products and services meet customer expectations, generating satisfaction and loyalty, while low quality can lead to disappointment and damage the brand's reputation. Customer service and support: Efficient, friendly, and responsive customer service is critical for maintaining a good brand reputation. Customers appreciate companies that quickly resolve issues and provide effective support, which contributes to building trust and loyalty. Effective and transparent communication: Transparency in communication with customers and stakeholders is essential for establishing and maintaining a solid reputation. Companies must be open and honest about their products, services, policies, and business practices, and must be willing to address customer questions and concerns. Social responsibility and environmental sustainability: Consumers are increasingly aware of social and environmental issues, and many people evaluate a brand's reputation based on its commitment to social responsibility and environmental sustainability. Companies that demonstrate genuine concern for these issues and adopt ethical and sustainable business practices tend to enjoy a more favorable reputation. Innovation and adaptability to change: A brand's ability to innovate and adapt to market changes and new trends is crucial for maintaining and improving its reputation over time. Companies that stay in tune with customer needs and adapt quickly to new challenges are generally more appreciated and respected. By considering these factors and consistently working to improve performance in each of these areas, companies can positively influence their brand reputation and strengthen their position in the market. Measuring Brand Reputation: Tools and Techniques To effectively manage Brand Reputation, it is essential to regularly monitor and measure the perceptions of consumers and stakeholders. Below, we present some tools and techniques for evaluating a brand's reputation: Consumer surveys and polls: Conducting brand reputation surveys and polls among customers is one of the most effective ways to gather information. IdSurvey is an ideal tool for creating and distributing customized surveys, analyzing results, and identifying areas for improvement. Companies can use IdSurvey to measure brand awareness, preference, loyalty, and perceived value, as well as gather feedback on products, services, and customer experiences. Social media monitoring and online review tracking: Social media channels and online review platforms are valuable sources of information about a brand's reputation. Monitoring conversations on social media, brand mentions, and customer reviews can help companies identify trends, emerging issues, and opportunities for improvement. Data analysis and industry-specific metrics: Analyzing sales data, market share, customer satisfaction, and other relevant metrics can provide further insights into brand reputation. Comparing this data with competitors' data and industry trends can help identify the brand's strengths and weaknesses and develop targeted strategies for reputation improvement. By using a combination of these tools and techniques, companies can gain a comprehensive view of their Brand Reputation and track progress over time. This allows them to proactively address any issues and leverage growth and differentiation opportunities in the market. Discover IdSurvey for brand reputation Management and Improvement of Brand Reputation. Once the factors influencing Brand Reputation have been identified and its current state measured, companies must develop and implement strategies to manage and improve their reputation over time. Here are some effective practices for optimizing brand reputation: Active listening to customers and responding to their needs: Paying attention to customer feedback and demonstrating that it is taken seriously is crucial for building a positive reputation. Companies must implement processes to collect, analyze, and act on customer feedback systematically and promptly. Targeted marketing and communication strategies: Clear and consistent communication contributes to creating a positive reputation. Companies should develop marketing campaigns and communication strategies that reflect their values, mission, and commitment to customers and stakeholders. Training and development of internal staff: Investing in the training and development of employees is essential to ensuring they have the skills and knowledge necessary to provide high-quality products and services and deliver an exceptional customer experience. Strategic collaborations and partnerships: Establishing relationships with other companies, institutions, and organizations can help improve brand reputation. These collaborations can help develop new skills, access new markets, and demonstrate the company's commitment to social responsibility and environmental sustainability. By implementing these strategies and continuously monitoring results, companies can proactively manage and improve their Brand Reputation, strengthening their position in the market and ensuring long-term success. Case Study: Success and Failure Examples in Brand Reputation Management. In this paragraph, we will briefly present two emblematic case studies that highlight the importance of good brand reputation management. Success Case: Apple Apple is an excellent example of a company that has built a solid and lasting brand reputation. The company has focused on creating high-quality products with distinctive design and an intuitive user experience. Apple has also invested in effective marketing and communication, positioning the brand as a symbol of innovation and style. Thanks to these strategies, Apple has developed a loyal and passionate customer base, willing to pay premiums for its products and services. Failure Case: Nokia Nokia is an example of how poor brand reputation management can lead to the decline of a company once dominant in its industry. Over the years, Nokia failed to adapt quickly to new market trends, such as the rise of smartphones and the app ecosystem. Although the company had a reputation for high-quality and reliable products, the lack of innovation and slowness in responding to market changes eroded its reputation over time. As a result, Nokia lost market share and relevance, ultimately being overtaken by new competitors like Apple and Samsung. These examples demonstrate the importance of active and forward-thinking brand reputation management. Companies must constantly monitor brand perception, adapt quickly to new trends, and listen to feedback to ensure their competitiveness and long-term success. The Importance of Investing in Brand Reputation and the crucial role of IdSurvey. In conclusion, Brand Reputation is a crucial element for the success and sustainable growth of a company. A positive reputation can generate customer loyalty, attract new customers, and strengthen brand perception in the market. However, managing brand reputation requires constant and strategic commitment, with attention to key factors that influence it, measurements, and implementation of effective strategies to improve it. Companies must pay attention to the quality of their products and services, communication, innovation, social responsibility, and environmental sustainability. In this context, IdSurvey plays a crucial role in monitoring and improving brand reputation. Through brand reputation surveys and polls, IdSurvey allows companies to collect valuable feedback from customers and stakeholders, identify areas for improvement, and develop targeted action plans. By using tools like IdSurvey, organizations can identify emerging trends, opportunities, and challenges in the Brand Reputation landscape and proactively address them. Companies that invest in managing and improving their Brand Reputation - leveraging the potential offered by IdSurvey - will be better positioned to thrive and succeed in the long term. Discover IdSurvey for brand reputation - Categories: Research world #### CAPI Methodology - Computer Assisted Personal Interviewing CAPI stands for Computer Assisted Personal Interviewing. CAPI methodology is an interviewing technique where the respondent or the interviewer uses a computer or a mobile device to answer an (often) offline survey. It’s similar to CAWI methodology but it differs from it for the actual presence of the interviewer. Because of that, CAPI surveys are often defined as Face-to-Face surveys. CAPI surveys is the natural evolution of the traditional paper interview (PAPI). A 2.0 interviewing that can remarkably facilitate all different interviewing phases still preserving important and peculiar feature of the old technique. The interviewer’s presence on the field helps the interviewee to fill in the questionnaire. Main fields of application of CAPI methodology Let’s see now when choosing the CAPI methodology rather than other techniques is a winning move, if not the only move.Surveys in shopping centers: you can reach a heterogeneous target. You can collect responses easily and rapidly;Exit-poll: CAPI methodology is the most used for this specific type of survey. You can still reach an extended target, and you don’t have to comply with restrictions based on age or education, for example;High profile categories: when the target is high profile professional figure (like MDs), completing the interview can be a difficult task because of their limited availability. This issue is solved when the interviewer schedules an appointment and goes to the respondent to interview them;Mystery shopping: CAPI surveys allow mystery clients to collect information completing the questionnaire on their smartphone as if they are be texting someone. They can access the offline survey to collect their first impressions on the service or product they need to evaluate. The most powerful survey software, loved by professionals. Discover our CAPI solution Not all Computer Assisted Personal Interviewing platform is the same Several CAPI survey software were specifically created to administer CAPI surveys. But, a lot of software is not able to carry on data collection in offline mode. Working with no internet connection is an advantage for your data collection. Besides this, another feature that distinguishes advanced solutions is compatibility with the most used devices. In fact, until a few years back, research institutes had to invest resources in providing laptops or tablets to each agent to complete interviews. Nowadays best software products are completely compatible with most-used smartphones, tablets, and operative systems: companies can save money by interviewers directly downloading the app on their devices. IdSurvey is here to fulfill your requests. Ease of use of the CAPI app for each level of interviewer (thanks to its high user-friendliness) with no need for training, resulting in savings for the company. IdSurvey allows carrying on single surveys with multiple methodologies or mixed-mode. Offline and online CAPI survey Before you purchase your CAPI survey software, it’s important to understand this difference. An internet connection may not always be available when you work in the field. For this reason, it’s crucial to choose a CAPI survey software that can work in offline mode too. This app is called CAPI offline and lets you collect data with no internet connection. It’s possible to collect as much survey data as you want and then synchronize them with the main server when you have a data or WiFi connection. Apps that don’t support offline mode cause issues for CAPI methodology. Sometimes they’re erroneously called CAPI online and they’re not useful for this methodology. Quite often they’re developed using existing material from CATI or CAWI interface: the investment of the software firm is minimal, but the result is useless. It’s important not to fall into the trap and be sure that the software you’re purchasing supports real CAPI – that is to say – an offline app. Anonymous CAPI distribution Anonymous distribution is when you administer the face-to-face interview to random people, like supermarket or store shoppers, voters at polling stations, visitors in a museum or trade show, or passersby in the street.At the beginning (or end) of the interview, you usually request some personal data such as the name, surname, and telephone number. This procedure is useful to create a list of respondents for other surveys or for market research actions. Distribution to an existing list of respondents This distribution mode makes the CAPI methodology similar to the web surveys except that the respondent answer the questionnaire face-to-face and without a connection.The interviewer has to select the contact from the list before starting the interview with the CAPI system. CAPI surveys main features During this field research, the interviewer and respondent are one in front of the other (face-to-face mode): the data collector has to insert answers confronting the respondent and clarifying possible concerns.Also, CAPI can represent additional support to data collectors: being able to interview various types of people means getting a bigger and more representative sample. Case study IdSurvey is an intuitive and comprehensive survey software in addition to being extremely robust and flexible. It was easy to consult the relevant data at any time, updated in real time. The excellent support service allowed us to process new requests or implementations of the survey software quickly... Dekra Italia S.r.l. Automotive Solutions Read case study Benefits of Computer Assisted Personal Interviewing The most important benefit is the opportunity to interview everybody. A CAPI survey guarantees a better quality of collected data.Another considerable benefit is convenience. Data inserted into the mobile device are sent automatically to the server so that they can be immediately available to export or to use for reports.Convenience, ease of use, and the interviewer’s presence on the field permit us to reach a wider target and be heterogeneous.Thanks to the most advanced software, like IdSurvey, recording GPS coordinates or the interview’s audio allows better but essential control of interviewers work.Lastly, in mystery shopping surveys, mystery clients can shoot a photo and insert it in the questionnaire. The most powerful survey software, loved by professionals. Discover our CAPI solution Research and results A lot of researchers tried to understand what is the best methodology for interviews. Results suggest that computer-assisted methodologies tend to enhance the quality of data.To sum up, by using the CAPI methodology you avoid errors in the questionnaire compiling. In fact, you can engage individuals that may be difficult to interview. Being that, you’re able to obtain a more representative sample compared to other methodologies.The question is: is this methodology suitable for the survey you’re designing? - Categories: Research world #### CATI CAWI CAPI methodology comparison CATI vs CAWI vs CAPI data collection CATI CAWI CAPI methodology comparison. Computer assisted telephone interview vs. computer assisted web interview vs. computer assisted personal interview CATI CAWI CAPI Population Coverage Cost per interview HIGH LOW MEDIUM-HIGH Initial investment HIGH LOW MEDIUM-HIGH Reliability of collected data Answers accuracy Redemption Fast survey completion Rate of dropout MEDIUM-HIGH HIGH LOW Good for long questionnaire Good for complex questionnaire - Categories: Research world #### CATI Methodology - Computer Assisted Telephone Interview CATI is the acronym of Computer Assisted Telephone Interview.It is a research methodology that allows to conduct phone surveys where an interviewer administers a questionnaire to the respondent by reading it on a computer during a phone call. The questionnaire is not just a guideline but a tool to automatically lead the questionnaire flow and formulate questions. The role of the interviewer is that of an intermediary between the respondent and the questionnaire. Also, the interviewer can clarify questions to improve the response rate.Different questions are asked in a sequential order thanks to filters and logic conditions that automatically regulate the questionnaire.The CATI methodology guarantees accuracy because the interviewer's presence can help data collection. How does the CATI survey method work? The interviewer will need an internet connection and a phone (a real one or software if working with VoIP). The most advanced survey software, like IdSurvey, are web-based so they don’t need an installation and they can be accessed with any browsers. Thanks to this option, small research agencies can let their interviewers work from home, saving money and improving flexibility. The interviewers reach the respondents calling their phone numbers. The agents follow the instructions displayed on the screen to interview the respondents and complete the survey. Survey responses will be saved directly into the database in real-time. So, there is no risk of data loss or issues while collecting phone interviews. The computer aided technology of the CATI software automatically checks answers coherence, set control questions, and stop the progress of the interview if one answer is not recorded correctly. The most powerful survey software, loved by professionals. Discover our CATI solution How is the call made? Each interviewer needs a standard phone or a softphone. In both cases, the agent can make the call by clicking on the number displayed on the screen.If the line is busy, the interviewer can move to a new respondent, automatically proposed by the software.The time spent on call attempts can be crucial for survey costs. For this reason, a solution called “Predictive Dialing” be used to optimize the time. With Predictive Dialing, the dialer automatically manages all calls and forwards only contacts that answer the phone.Predictive Dialing is a feature that saves a lot of time in maximizing interviewers' performance. CATI software survey flow Click to dial vs. Predictive dialing Predictive dialing process Differences between outbound and inbound calls Everything described above happens when the call center makes the calls.Outbound. Some specific surveys may require a different method to allow respondents to reach the call center. Inbound. When using Inbound, the dialer forwards the call to the first interviewer who is available. The interviewer can take the call and start the survey after they search and identify the respondent in the software database.The survey can also work in mixed mode. This outbound-inbound mode is used to manage calls that the call center gets after an attempt to call. It’s frequent that contacts call back the number to know who called them. Mixed mode allows retrieving these calls and optimizing the redemption of the survey. Outbound and Inbound flow CATI methodology main advantages The advantages of CATI surveys are the following: Quality he interviewer’s presence – that can solve any respondent issue and avoid incorrect answers – and the software itself – developed to prevent errors in the administration of the questionnaire – can improve data quality. Time Time reduction to conduct interviews. There are two main reasons for this: data input and call back management. The data input phase is immediate, and all answers go straight to the database. The software also automatically manages the call back. Supervision You can monitor interview progress, incomplete answers, and more. The CATI software also provides automatic statistics and reports. This option saves up a lot of time to market researchers. Saving Compared to an old paper interview, we noticed that a telephone survey is cheaper and more effective. Close contact The presence of an interviewer guarantees a personal contact with the respondent. And this is crucial, especially when you ask questions on a thorny subject. CATI survey software like IdSurvey allow to monitor interviewers timing and efficiency by optimizing their productivity and questionnaire quality. Working with CATI surveys, you’ll face different requirements: for some surveys you’ll need all the interviewers you have, for some others you may need half of them. Find a software provider that has license flexibility to optimize your investment!  Discover the advantages of IdSurvey for companies IdSurvey solved our problems. It provides a fully integrated and seamless survey platform across all three methodologies. It is highly intuitive, user friendly and the platform is accessible. We have also found the staff at IdSurvey to be hugely responsive, helpful, knowledgable and accomodating when we have spoken to them about adaptations.... Winning Moves Ltd Read case study CAWI survey method vs CATI Method The CAWI survey method is more convenient than CATI because of the lack of costs related to the calls and the phone agents. Also, you avoid costs in interviewer training, logistical organization, and phone tools.On the other hand, phone surveys ensure higher data quality and almost 100% accuracy.The CAWI survey allows you to conduct impartial research because there’s no direct contact with the respondent. This aspect could be both a deficiency and a quality, depending on the type of survey you need to complete.To benefit from the advantages of both techniques, you can opt for mixed mode. For example, you get in touch with the respondent by phone first to explain the purpose of the research. Later, you send them an email with a link to the questionnaire.Not all software can manage mixed mode surveys: IdSurvey can manage and administer mixed CATI, CAWI, and CAPI surveys easily, intuitively, and professionally. Discover more on survey distribution. The most powerful survey software, loved by professionals. Discover our CATI solution CATI Survey FAQ What are the main advantages of the CATI method over other survey methods?The CATI method offers several advantages over other survey methods, making it a valuable tool for certain types of research. CATI often achieves higher response rates in specific targets compared to online or mail surveys. The personal interaction with a live interviewer can encourage respondents to participate and complete the survey, reducing dropout rates. Interviewers can adapt questions on the fly based on the respondent’s answers, providing clarifications or probing deeper where necessary. This flexibility allows for more nuanced data collection and can improve the quality of responses and reduce bias.How does the CATI software handle data quality during the telephone interview?CATI Supervisors can monitor interviews in real-time, listening to calls and providing immediate feedback to interviewers. This oversight helps maintain high standards of interviewing and allows for quick correction of any issues that might arise during the interview process.The CATI software also tracks interviewer performance metrics, such as interview duration, completion rates, and average performances. This information helps identify any deviations from standard procedures and allows for targeted training and improvement.How does predictive dialer improve call efficiency in CATI method?Predictive dialers automatically dial multiple numbers simultaneously and connect interviewers only when a live respondent answers the call. This minimizes the time interviewers spend waiting between calls, allowing them to conduct more interviews in less time. The also dialer handles the logistics of call management, such as redialing numbers if the line is busy or scheduling callbacks for unanswered calls. What are the main technical and logistical challenges in setting up a CATI system?The initial setup and configuration of the software can be complex, requiring robust IT infrastructure and integration with existing systems. Network stability is crucial, as dropped calls or poor connections can disrupt interviews and affect data quality. Additionally, the system needs to handle large volumes of data securely, complying with data protection regulations, which requires sophisticated encryption and access control mechanisms.What are the key features a decision maker should look for in a software CATI?When selecting a CATI (Computer Assisted Telephone Interviewing) software, you should consider several key features.The software should have an intuitive interface for both interviewers and supervisors. This reduces training time and helps interviewers focus on conducting surveys rather than struggling with the software. Supervisory features like real-time monitoring, including the ability to listen in, whisper to interviewers, or join calls, are essential. This helps maintain interview quality and provides immediate feedback.Look for a system with an integrated soft-phone and predictive dialer, which optimizes call efficiency and helps your agents in their work. The software should also support other dialing modes like click to dial to suit different scenarios. - Categories: Research world #### CAWI Methodology - Computer Assisted Web Interview CAWI is the acronym for Computer Assisted Web Interviewing.A Web survey is part of a methodology based on a questionnaire provided to the respondent with a link, a panel, or a website. It’s considered the most economical way to collect survey data because you don’t need CATI or CAPI interviewers, devices, or extra tools.For all these reasons, web surveys - also called online questionnaires - are one of the most common methods to collect information.When you’re opting for the CAWI market research and data collection method, all the attention is on the questionnaire design because the response rate is directly linked to the quality of the questionnaire itself. Main advantages of the CAWI methodology The CAWI method can be convenient for several reasons: tailored questionnaire : if the questionnaire is well designed, it will automatically manage the path of the question using logic conditions like display or skip logic; more clarity: the questionnaire can be structured to facilitate comprehension and increase the response rate; guides: you can insert instructions to help the respondent to understand and complete the survey to make up for the lack of an interviewer's presence; reduced costs: there are no costs involved for electronic devices; reduced time: the time needed to analyze the data is reduced because those data are available in real-time to the admin database. CAWI Survey softwares like IdSurvey, allow you to have real-time survey reports and statistics of collected data and email campaigns. The most powerful survey software, loved by professionals. Discover our online survey solution Some aspects not to be underestimated of the CAWI method When you reduce survey costs, you have to reckon some inevitable disadvantages that can jeopardize your survey research quality.One of those could be the lack of an interviewer for the survey respondents. Other disadvantages to keep in mind: not everybody has an internet connection: the target will be wide but not universal; with online surveys you may lose the respondent's attention and get low quality or partial surveys. The perfect CAWI questionnaire The most important step of a web assisted interview is the questionnaire design.It has to be carefully studied and tested before sending it out to respondents. In this paragraph we’ll give you some practical tips on designing the perfect questionnaire.Data collection and priorityYou have to define your research goal.Questionnaire formatThe questionnaire should start with a short introduction to inform the respondent on survey purposesClean and engaging layout And the use of multimedia may increase the number of completed interviews. IdSurvey makes you choose and customize optimized ready to use templates.Questionnaire lengthAs a general rule, the questionnaire shouldn’t exceed 5 minutes. Test: get feedback on the questionnaire to make it better, easier, or more elaborated.Question typesIt’s crucial to pick the best answer. There are numerous options you can choose from:single select: the respondent has to click on the button correspondent to the desired answer. All other options will be excluded;multiple choice: the question allows multiple answers;dropdown menu: clicking on the answer area you’ll be able to display a dropdown menu containing all possible answers. Just one answer is possible;open answer: they allow the interviewees to write their answers.rating scale: a simple scale is used (for example: Poor, Fair, Good, Very good, Excellent);“smart” answers: many software, like IdSurvey, allow you to use sliders, comparing sliders, rating, and drag&drop. Distribution methods of the CAWI questionnaire Below we report the methods of distribution of the questionnaire most used in the CAWI methodology. Univocal link distribution Univocal distribution requires a different link for each respondent. The online survey tools can link respondents profiles in the database with interviews completed. This procedure is useful to get information like who completed the survey and who didn’t complete it. Tracking survey responses is crucial to perform mass actions on the database, for example to send a reminder to those who didn’t answer the questionnaire. Univocal link and quotas Univocal link distribution is also useful when you work with quotas based on data already known.Let’s see an example: we want to complete 1000 interviews, half for females and half for males. When the quota is full, the online survey tool will stop unnecessary interviews (called over quota).If we know the gender in advance, the software will stop respondents of a full quota with an alert, avoiding useless interviews.When quotas are based on existing data, the univocal distribution is essential for the system to discard irrelevant contacts in real-time.You can avoid to send emails to irrelevant respondents using a unique feature in IdSurvey. This characteristic optimizes survey distribution and saves you a lot of time and money. The most powerful survey software, loved by professionals. Discover our online survey solution Anonymous distribution In anonymous distribution there’s no connection between the respondent and the interview.This method is useful when you have to guarantee anonymity to your respondents. In this case all the contacts will use the same link to log in. It can be published in a website, in social media, or sent via email.It’s good to remember that anonymous distribution doesn’t prevent the same respondent answering the same questionnaire multiple times and corrupting final data. How is the distribution made with a CAWI platform? Email and SMSYou can send invites to a list of respondents with email or SMS. A software with an integrated sender also gives you information on opened emails or, for example, on people who didn’t receive the email because of a full mailbox or a wrong email, and more.Carefully selecting the online survey software is fundamental because just a few of them have the integrated email feature. This integration is crucial for an easy management of the entire survey. In some of these software you can also schedule automatic reminders to all respondents who didn’t answer the survey. Public linkYou can publish the link on any website or social media. This method is frequently used along with anonymous distribution.PanelA panel is a container of outlined respondents that you can invite to your surveys. We consider a representative sample to be a panel. Panels can be a useful tool to conduct frequent surveys.The term panel is used today to define any list of respondents available to join and answer surveys in exchange for prizes or money. There are several services of this kind as Toluna and Cint that offer their respondents surveys of any nature.There is also specific software to manage your panel. For example, a company can create a panel with its customers to design marketing strategies, check customer feedback, or test a new product or brand. Surveys based on panels perfectly integrate with CAWI methodology because they can considerably increase the response rate. Almost any CAWI system can interact with panel services. But be careful: just some of those can make the procedure simple allowing you to set everything up in a few clicks! CAWI methodology on mobile Another issue is the compatibility with most common devices: more than 35-40% of respondents open the questionnaire directly from their smartphone or tablet. To improve their experience, we recommend designing matrix questions with just a few columns to avoid unpractical (not to say impossible) questionnaire compilation. Not all CAWI surveys system offer responsive designs. IdSurvey guarantees the best performance: the entire system is natively responsive How to manage the contacts list The quality of the contacts is crucial when you’re doing CAWI online surveys. Just think about the fact that you may require to send more than 100,000 invitations to complete 1,000 interviews. To overcome this issue there are a lot of strategies.For example, if the contacts are part of a customer list, they’ll probably be more likely to complete the interview because they’re aware of the importance of their answers. Panels are another valid option: more and more companies are using them. They will help you to get a list of profiled contacts (e.g. tv service subscribers, supermarket chain customers) and to manage prizes to assign to people who complete the questionnaire. Using these two strategies, you may be able to cut down the invitations from 100,000 to 5,000 to get your 1,000 completed interviews.It’s also undeniable that administering questionnaires to loyal customers will improve the quality of collected data. The increasing value assigned to contact list quality generated a real profiled contacts trade. This business gave life to services like Toluna or Cint. But you have to be careful: using these services doesn’t always guarantee a good quality of data collected. We’ll see this topic in detail in one of our following posts.  Discover the advantages of IdSurvey for companies​​ The integrated SMS and email tool assist us to maximize response rates on our mix-mode surveys. During the lockdowns we managed to quickly and easily transition and scale up our work from home staff due to the browser based software. With IdSurvey we have replaced our old data entry software – and are now able to data enter 1000s of paper. We regularly run mix-mode paper and online surveys using one single contact database. McNair yellowSquares Pty Ltd Read case study Data quality of a CAWI market research In CAWI surveys, it’s crucial to monitor data quality and reliability. While the survey is ongoing, it is advisable to check complete and partial interviews. So you can verify if complex (or lengthy) questions may cause higher levels of dropout or may lead the respondent to random and rushed answers.Questionnaire quality can be evaluated during the data analysis process: By examining compilation time, you can exclude data that will compromise the survey result. Another important piece of information is the level of satisfaction of respondents. You can insert a rating question at the end of the interview or compare the number of completed questionnaires to the number of drops out.Monitoring and fixing questionnaire deficiencies are decisive to collect reliable data for high-quality analysis.To sum up, to create an effective web survey you have to be highly meticulous and follow specific rules that will help you obtain great results at a low cost. The most powerful survey software, loved by professionals. Discover our online survey solution - Categories: Research world #### Client success stories: AEC case study AEC – the first testimonial of our Client Success Stories – was commissioned by Logan City Council with a Research Project for the ‘Active Logan Participation Study’. To complete this project AEC decided to use IdSurvey software. We pride ourselves with our customers success and we’re happy to tell our clients’ success story. “This is one of the first surveys we did using IdSurvey. Also, one which was in-fact scripted by IdWeb team since it required extensive code scripting. On Thursday 9 June 2016, the Logan City Council was awarded the Parks & Leisure Australia (QLD) Award of Excellence for this same research. This is a great recognition of AEC’s hard work and ingenuity in developing research methodologies which are innovative and original and achieve objectives. Logan City Council commissioned the research to assess sport, recreation and physical activity participation levels across residents in the City.“   Customer success story: AEC case study AEC utilized a custom-made approach and expanded the methodology to include a mixed-mode survey approach to cater to the diverse demographic profile of the Logan City Council thanks to IdSurvey possibilities. The first approach was to use IdSurvey telephone module as well as face-to-face and online modules to ensure a representative sampling of the population and to ensure results were statistically valid. To program our questionnaire we opted for the IdWeb scripting service. IdWeb scripting team took care of our survey developing for us advanced customized functionalities and being sure our survey was working as we wanted to. Then, the next step was to further validate the quantitative survey results by undertaking in-depth consultations. Eventually, we went one step further and ensured AEC’s approach was carefully crafted for comparative analysis with pre-existing national studies. The findings of the ‘Active Logan Participation Study’ provides the Council with critical insight into the levels and drivers for participation in sport, recreation and physical activity by Logan residents. The innovative and award winning ‘Active Logan Participation Study’ is a key component in informing Council with its development of a long‐term vision ‐ being the Active Logan Strategy. Priya Narsey – Market Research Consultant at AeC – (https://www.aecgroupltd.com) Photo by Steve Swenson Council research project on physical activity wins nomination for national award Logan City Council’s Sports, Leisure and Facilities Branch has been nominated as a finalist in the National 2016 Parks and Leisure Australia Awards after receiving the Queensland Award of Excellence for Research Project for the ‘Active Logan Participation Study’. - Categories: Stories #### Cloud Survey Software – IdSurvey on top Cloud Spectator – an American qualified agency – has recently published its Top 10 Cloud IaaS Providers. So, the Cloud that hosts the cloud software IdSurvey takes 1st place in Europe and 2nd place in North America. A result that legitimize a Cloud model that always put performance and competitiveness first. With its top ranking in European and North America chart, the Cloud that hosts IdSurvey overtop big names as Rackspace, Google, Microsoft Azure, Digital Ocean e AWS.   Cloud survey software is not always the same! Cloud Spectator aspires to bring more transparency in Cloud market to guide companies in choosing their IaaS provider. The results show “strong discrepancies between the various players in terms of pricing, performance and stability,” as noted by Kenny Li (Cloud Spectator CEO). The great result of IdSurvey’s Cloud provider is the natural consequence of a substantial difference in the very design of its Public Cloud and its instances of high availability (HA). In fact, the user has access to 100% of the resources for the entire time.   See it for yourself! The absence of standard benchmarks and the number of variables to consider make it difficult to compare cloud services between providers. But you also have to keep in mind that performance varies according to configuration of the service, the chosen options and the kind of workload being considered. Tests made by Cloud Spectator were carried out on machines hosted in Strasbourg in eastern France. However, IdSurvey’s Cloud provider offer is available in several OVH datacentres in Gravelines (northern France) and Beauharnois (near Montreal, for North America) for great customer experience.   Cloud survey software: IdSurvey IdSurvey is a cutting-edge survey suite to design sophisticated surveys for telephone, web and face to face data collection. You can create surveys and then turn your survey data into in-depth reports and intuitive dashboards with the newest section Analysis & Report. IdSurvey is distributed in international markets and it has already been chosen by influential European, American and South American companies. The survey software is available in English, Spanish, German and Italian. Source - Categories: Stories #### Crosstabs: comprehensive guide to crosstab for data analysis Crosstabs (or Crosstab tables) are one of the most powerful tools for data analysis in surveys and market research. Also known as contingency tables, Crosstabs allow researchers to analyze the relationship between two or more categorical variables, making it easier to identify trends and correlations. In detail, a crosstab table (or contingency table) is a matrix showing the frequency distribution of two or more variables with at least one categorical variable. Each cell in the cross column and row (Banner and Stubs) shows the number of observations that fall into that combination or the frequency expressed as a percentage. For example, by crossing the variables age group and educational qualification, we could observe how many people in the sample in the 30-49 age group had a bachelor's degree. Crosstabs example: In a survey, we asked about the level of education and frequency of social media use. The hypothesis “level of education is related to frequency of social media use” was formulated. Therefore, we conducted the survey and collected the data to know the level of education and frequency of social media use. After collecting the data, we can then create the Crosstab table by setting the variable Degree of Education as Banner (Column) and the variable Frequency of Social Media Use as Stub (Row). The crosstab will show the distribution of cases in the various categories of the two variables. Depending on the instrument used we activate the option to run the Pairwise Z-Test, a classic statistical test to highlight or test for correlation between multiple categorical variables. How to interpret the test results of the crosstabs? In the example below we see that in the Compulsory Schools column, on the Few row, the letters B and C are shown in the crosstab table. This means that for those with an education degree of compulsory schools, the likelihood that they would report spending little time on social is significantly higher than those with an education degree of “High School” (B) or a degree of “University” (C). Thus, in this example, a correlation emerges between education degree and self-reported time. Interpreting Crosstabs: Chi-Square and P-Value To simplify the previous example we skipped the Chi-square statistical significance test. With this preliminary test we can check whether the sample size and the results obtained can give us results attributable to chance or to a correlation between the variables. Depending on the confidence level of the research, generally set at 95% or 99%, we need to verify that the p-value resulting from the Chi-square test is less than 0.05 (95% confidence level) or 0.01 (99% confidence level), respectively. For example, if the p-value is greater than 0.05, it means that the difference between the categories can be given by chance with a probability greater than 5%, thus greater than what is predetermined by the research. On the other hand, if the p-value is less than 0.05, the probability that the difference between categories is determined by chance is within the margin of tolerance of the research. Only in this case could we consider the initial hypothesis “level of education is correlated with frequency of social media use” to be true. In our example we have a p-value well above 0.05 and therefore the hypothesis cannot be confirmed. When to use crosstabs? Crosstabs are useful in several contexts, especially when you want to: Compare subgroups: analyze how different categories (e.g., age, gender, geographic area) influence answers or behaviors. Detect hidden patterns: discover significant correlations or differences between variables or categories of variables. Simplify complex data: represent large data sets in an understandable and visual way. Perform inferential analysis: evaluate statistical association between variables through tests such as Chi-Square, Z-test or Anova. Examples of practical use of crosstab tables: Market research: understand whether purchase preferences are correlated with gender or age group. Political surveys: analyze the correlation between voting intention and region of residence. Customer satisfaction: see if customer satisfaction is related to the product or service purchased. Using Crosstabs for data analysis To get the most out of crosstabs for your data analysis, it is essential to follow some best practices that will make the data clearer, more readable, and more meaningful. The first step is to choose the variables to be analyzed carefully, favoring those that might show a significant relationship. Selecting irrelevant or overly general variables could make the table unhelpful or even misleading, preventing interesting patterns from being detected. Another crucial aspect is the clarity of the crosstab table. It is important to limit the number of categories to prevent the representation from becoming too complex and difficult to interpret. An overly dense table risks confusing rather than clarifying the data. To facilitate reading of crosstabs, it is essential to consider absolute frequencies, that is, the number of answers or observations in each cell. However, absolute numbers alone may not be sufficient to identify significant trends or differences between groups. For this reason, it is useful to include row or column percentages, which make it possible to normalize the data and easily compare categories with each other. For example, if in a survey 60 percent of male respondents preferred a particular product compared to 40 percent of female respondents, this information becomes much clearer expressed in percentage terms rather than simple absolute numbers. In addition to this, row and column totals provide the overall picture of the observations, helping to understand the weight of each subgroup relative to the total analysis. Another essential step in the interpretation of crosstabs is to check the statistical significance of the results. This can be done, as seen in the previous example, by using statistical tests such as the Chi-Square, determining whether the observed differences between categories are statistically significant or simply the result of chance. This step is crucial to ensure that the conclusions drawn from the analysis have a sound basis. When to use Crosstabs in research? Pros and cons PROS Simplicity: they are easy to construct and interpret. Clarity: present complex data in an immediate visual format. Flexibility: they can be used in various contexts and sectors. Advanced analysis tools: enable statistical tests to validate observations. CONS Complexity reduction: they represent only part of the dataset and may oversimplify complex relationships. Problems with continuous variables: work best with categorical variables and require grouping of numeric variables. Information overload: if too many categories are used, tables can become difficult to read. What key features should a good tool have for Crosstabs analysis The essential features for analysis with Crosstabs are: Bucket: it allows the creation of baskets i.e., groupings of several categories of a variable. For example, grouping the many regions of a nation into a few areas (north, center, south) in order to facilitate the interpretation and reading of data. This feature can also be used to create categories of continuous variables, that is, to divide numerical data into specific ranges to simplify their analysis and understanding. For example, one can group respondents' ages into ranges, such as 18-25 years, 26-35 years, 36-50 years, and over 50, instead of analyzing each age separately. This approach makes it possible to highlight general trends and make data interpretation clearer, avoiding excessive fragmentation of information. Nested variables: this feature allows the Banner (columns) to be structured hierarchically, nesting two or more variables within a single cross table. Each category of the first variable is further subdivided according to the categories of the second variable, and so on, creating a more detailed and layered analysis. For example, one can analyze the variable Degree of Education by breaking it down by geographic areas of a nation. In this way, instead of seeing the levels of education aggregated for the whole country, one can see how they are distributed within each geographical area (North, Central, South). Statistical tests: in order to ensure a thorough and reliable analysis, it is essential that the instrument used offers the possibility of performing several statistical tests, including Chi-Square, Z-Test and ANOVA. These tests allow us to test whether the observed relationships between variables are truly significant or simply due to chance, providing a stronger basis for interpreting the data. ANOVA (Analysis of Variance), which we have not discussed in this article, is particularly important when one wants to compare the mean of a numerical (continuous) variable among several distinct groups defined by a categorical variable. For example, it can be used to analyze whether satisfaction with a service varies by age group or whether average income differs among different geographic regions. Using ANOVA, it is possible to determine whether statistically significant differences exist between groups and, if so, to investigate which groups differ the most. Other statistical metrics: for a complete and thorough analysis, it is essential that the instrument used provide a wide range of descriptive statistics, including mean, median, variance, and standard deviation. These indicators allow for a better understanding of the distribution of the data and to identify significant patterns that may not emerge from a simple reading of frequencies. Management of multiple stubs: to conduct an in-depth analysis of survey data, it may be necessary to create contingency tables for multiple variables. The ideal tool should offer a streamlined approach, allowing users to set up multiple variable rows (stubs) to compare against the same banner and seamlessly switch between them while preserving metric settings. Smart and Automatic Saving: modern tools efficiently manage automatic saving, a crucial feature when working with multiple crosstabs, as it ensures a more flexible and dynamic workflow. In contrast, outdated software requires frequent manual saves to external files, preset configurations for settings and metrics, and manual dataset imports—significantly slowing down the workflow and reducing efficiency in data analysis. Advanced Crosstabs Export to Excel: most software allows exporting contingency tables in Excel format, but only a few provide clear and well-structured formatting within the file. Additionally, only the most advanced tools support simultaneous export of multiple crosstabs, generating an Excel file with multiple sheets, each containing a virtually unlimited number of crosstab tables. These tools enable users to export a complete analysis in a single file, streamlining data management and organization. Conclusions Crosstabs are a powerful and versatile tool in data analysis, essential for researchers, analysts, and anyone who needs to gain insight from a survey or complex dataset. When used correctly, they uncover meaningful relationships and facilitate strategic decisions based on hard data. - Categories: Research world #### Customer Satisfaction survey software and tools Turn your customers’ feedback into business opportunities. How many happy and loyal customers do you have? Do you know that almost 90% of unhappy customers will never buy your products again? For this reason, satisfaction surveys have to be part of your business process to improve your customer loyalty rate. Why satisfied customers love your brand? With a customer satisfaction survey software you can answer this and other questions. Also, you can measure the exact degree of satisfaction of each individual product and service you offer. IdSurvey, customer satisfaction software All the customer satisfaction tools needed to transform data into actions. Customer satisfaction surveys help you gather valuable information to make informed decisions and strengthen your business. Customer feedback helps you create a competitive advantage. In fact, you can develop your products on the customers’ actual experience. Also, you can anticipate your actions to have great customer service and maximize profits. A Customer Satisfaction survey provides you with key information about the perceived quality of a product or brand. Also, you can keep track of any other interaction with customers. With IdSurvey you can manage the entire Customer Satisfaction process: from the realization of the survey to the real-time analysis of the data.   Online questionnaires Add the link to the questionnaire on the website or socials or send it via email and SMS directly from IdSurvey A phone With an operator who interviews customers by phone collecting their customer feedback. A device Make a mobile device available to your customers directly inside the stores. QR Code Provide customers with the QR code to quickly answer your questions and improve your response rate. An agent Ask for feedback from your customers in the post-purchase phase with an agent inside the store Mixed Mode Combine multiple methodologies at once by choosing the ones that best suit your target. Turn clients into promoters Measure customer expectation with effective and consolidated algorithms. Measure the rate of promoters and detractors of your business with a consolidated algorithm that returns clear data. The results are immediately available and allow you to work on your weak points improving Customer Relationship.   Customize your customer journey Profile your customers in detail. Use your customer data to improve the user experience. You can use information such as name, address, email, age-range, and any other data to customize the questionnaire, texts, and invitations via email or SMS. Customer satisfaction survey questions have to be clear and tailored to the respondent.   Branding and themes Choose the theme, insert the logo, customize the colors, insert images, audio and video. 50+ questions & Emoticons Choose from rating scales, emoticons, stars, likes, drop-down, text area and more. Questionnaire logic Make surveys intuitive and tailored: hide and skip questions according to the flow of your questionnaire. Customize texts Add and customize the survey presentation, help, privacy, thank you page, etc. for a professional result. Text piping and custom variables Customize texts with text piping using custom questions, answers or variables. Send custom email and SMS Send email and SMS campaigns with automatic reminders and custom texts for each contact. Analyze customer satisfaction in real-time Design and share your reports in a few minutes. Turn survey results into intuitive reports that update in real time with customer satisfaction software. Filter data, choose and set graphs, customize the layout. Then share it simply by sending links. Thanks to IdSurvey reporting section the measurement of customer satisfaction will always be under control.   Intuitive interface Create and share professional reports, the user interface design is intuitive and easy to use. Automatic reports Analyze all data collected with automatically generated reports with the most suitable graphs. Custom reports Choose the graphs, metrics and layout best suited to your survey. Save and share the report with one click. Breakout Spread the data by questions and variables with the breakout. Break down the entire report or individual question widgets. Filters Customize reports using only key data from your survey. Filter data to create individual reports and collaborate with your team and clients. Custom widget Monitor and highlight relevant data with custom widgets by choosing your preferred graphics, metrics, labels and texts.   Discover IdSurvey - Categories: Research world #### Customer Satisfaction: an effective questionnaire Measuring your customers satisfaction is crucial for any company to acquire new customers and keep old ones. How can I measure customer satisfaction? One of the most effective strategies is administering a customer satisfaction survey. Let’s see which benefits your company can have and how to design good questionnaires.   The importance of customer satisfaction surveys A satisfied customer is a gravy train. Company managers know that and an Harvard Business Review research confirms it. Keeping an existing customer costs 5 times more than getting it in the first place. In this International Journal of Retail & Distribution Management publication you can see how customer loyalty to a brand (or a product) is linked to a high customer satisfaction. Also, the real deal for companies that wants to grow is providing a good customer experience because of the current status of markets. How an effective satisfaction survey can be helpful? It can measure and maximize customer satisfaction.   Here’s 5 golden rules to design good customer satisfaction survey questions.   1. Who to ask Selecting the right target is crucial to make a questionnaire effective. In theory it could seem a simple task. But what about practice? For example, let’s take a cigarettes brand. the user is easily targeted, as the use of the product is strictly personal. Now a cereal brand. The person who purchases the product is the same who use it? That’s not always the case. So, who to ask? The interview should be administered to the person who makes the purchase. If your activity deals with B2B, you’ll interview purchasing managers (in the previous example, we’ll interview parents that purchase cereals for their children).   2. What to ask Another crucial point: which are the right questions? It really depends on your goals. Here’s some general examples: What is the general level of satisfaction with Y Corp.? How likely is it for you to buy a product from Y Corp.? And how likely is it for you to recommend Y Corp. products to a friend or colleague? Products quality (How do you judge X product quality?) Delivery (Did the product arrived on day scheduled?) Staff and Service (Was the staff nice? Are you satisfied of how they helped in the purchase? How is the post-sale service?) Brand (How do you consider Brand Y in terms of reputation?) Price (Is the price of Product Y convenient?)   3. How to ask There are 3 most common tools to administer questionnaires. Let’s see pros and cons of each one of them: Questionnaires via Web. Being able to invite customers via email web surveys are really effective also when there’s a strong link between customers and product purchased (as for a car purchase). Use this methodology if you don’t have a huge budget. If you want to give to the respondent time to answer or need to use images, graphs or multimedia. Don’t use it if you want to include a lot of open end questions: you may get incomplete information.   Face2Face interviews. It’s the best way to measure satisfaction of key customers or customer geographically really close. Great to get high quality open end answers as you can directly interact with the respondent. Cons: high costs due to interviewers or interviewees relocation.   Phone interview. Most common method used by brands that continuously measure and analyze customer satisfaction. It’s a good choice if you want to cover a wide geographical area or if you need to collect both general and specific answers. Cons: bad interviewers attitude with respondents, difficulties in reaching respondents by phone and high maintenance costs.   4. Rating: measuring customer satisfaction Customers may rate their satisfaction in multiple ways. For this reason, it’s often hard to measure it. So how can I make answers I get statistically useful? Use scales of judgment in your questionnaire (like 1 to 10) so that customers can express their level of satisfaction. While collecting data you’ll know that: Between 8 and 10: product/service is excellent 7 to 8: it is good but evaluate possibility to monitor or improve it Less than 7: worrying judgment. Try to improve your product/service as soon as possible.   5. Keep asking You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. (A. Lincoln) People tend to change their perception of things and their opinions in time so product expectations are changing too. That’s why it’s important to repeat your surveys from time to time to: Keep customer satisfaction high Update the product/service with new features that meet customer expectations Protect your market share and brand loyalty   Customer satisfaction: benefits for your company Measuring customer satisfaction means listening to customers expectations and feedback not just on a product but on the entire experience with your brand. This translates in tangible benefits: You’ll see how your customers fell about your product or brand Your company can improve your weak points before brand loyalty is compromised The interventions on the product can be measured and you can evaluate customer feedback Influence brand loyalty   IdSurvey: how can we help to improve customer satisfaction IdSurvey is the software to administer CAPI, CAWI and CATI surveys (for face to face, web and telephone interviews). One interface to manage all your research and results. Survey software IdSurvey is designed to make you completely independent in your research and it’s optimized for your requirements: you pay just what you use: flexible licenses and pay as you go customize your survey advantage of Mixed Mode: interviewers can start working via web and finish with CATI or vice versa to increase response rate   Discover more on Customer Satisfaction tools - Categories: Research world #### Data collection methods: advantages and disadvantages Web revolution has drastically changed data collection methods increasing the number of options compared to previous times. Technology has caused several (and significant) modifications to survey techniques. In this post, we analyze the advantages and disadvantages of data collection methods. Data collection methods: CATI – Phone surveys CATI data collection method (Computer Assisted Telephone Interview) improved the telephone interviewing process. A software automatically supports and leads the interviewer during data collection. Thus, they see questions on the screen followed by possible answers. For this reason, it has several advantages: high quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering; time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper; more accuracy: being completely automated, there’s no room for mistakes or unclear compiling; complete control on interviews progress: you can check in real-time completed, incomplete, and dropped interviews.   Data collection methods: CAWI – Online surveys We said that the web revolution has been crucial to market research evolution. This is particularly true for the CAWI methodology (Computer Assisted Web Interviewing). Back in the days, with online surveys, you could reach just around 20% of the population. So it had limited purposes. Today, you reach a wide and generic population (an entire country, a multinational corporation…). A link is sent to the respondents via email. They just follow the link to complete the questionnaire. The main characteristics of the CAWI method are: 1. the software autonomously send the emails and takes care of their following classification. Finished questionnaires are marked as complete. 2. the respondent receives an invitation via email and clicks on the link to answer the questionnaire. You need to have all the email addresses of your respondents to carry on a CAWI survey.   Data collection methods: CAPI – Offline personal surveys CAPI (Computer Assisted Personal Interview) data collection method is the tech evolution of Face to Face research. An interviewer collects the data in a face to face meeting with the respondent. Using a mobile device or PC even offline, the interviewer carries on the interview and send back the answers in real-time. Data are immediately sent to the main server. The face-to-face interview is often part of the Mystery Client research. Mystery clients can discreetly complete their tasks on their smartphone or mobile device.   Observations on CATI CAWI CAPI data collection methodology To sum up, we compared CATI CAWI CAPI data collection methods. And each one of them represented a step forward for market research. Now it’s time for some observations on the actual effectiveness of these data collection methods. CAWI data collectionmethodology has several advantages but requires all respondents to have an email account and a basic knowledge of computers to correctly complete the questionnaire. CAPI data collectionmethodology’s biggest quality is the real face to face interaction between respondent and interviewer. In contrast, the average number of completed interviews in a working day is usually lower than CATI. CATI data collectionmethodology guarantees the benefits of the other two techniques above. Specifically, a heterogeneous target and the call agent that can help the respondent during the interview. But CATI is still the most expensive method because of higher costs linked to the call center, the interviewers, and phone traffic.   Advantages and disadvantages of data collection methods: the winner is… To resume, no data collection methodology can be considered better than the others. Every company has to carefully evaluate its goals. Then, after a careful analysis, you will be able to pick and use the best type of data collection to reach your goal.  Using a software that can manage CATI CAWI CAPI Surveys like IdSurvey will always give you the best of each one.   Data collection methods FAQ How do different response rates compare between CATI, CAWI, CAPI data collection methods? Analyzing software response metrics across data collection methods and sectors can help researchers identify the most effective strategy and methodology for specific target demographics. For example, it may be easier to reach specialized professionals over the phone or to interview populations from more rural areas in person. What are the specific challenges of the CATI method in the current market research context? Today's challenges of the CATI module are mainly in reaching respondents and managing the privacy issue. To manage them, it is essential to choose software that offers flexibility in handling calls and contacts and strict data security measures. How can an organization maximize the response rate of participants in CAWI surveys? It is critical for those who want to manage CAWI surveys to choose software that allows for customization of invitations and survey appearance and that helps design engaging and easy-to-answer surveys for contacts, optimizing project response rates. How does the CAPI methodology facilitate direct interaction during data collection? For CAPI surveys, it is essential that the software offers the ability to work offline and interactive tools to facilitate data collection on field by enhancing direct interaction with participants. Discover IdSurvey - Categories: Research world #### Different methods and devices: a unique experience CATI CAWI CAPI surveys perfectly integrated in one software With IdSurvey you create a questionnaire once and then you simply decide which survey method to use: telephone, web, face-to-face or mixed-mode for CATI CAWI CAPI surveys. Telephone The interviewer interface provides intuitive tools. Completing questionnaires and managing interviews is easy even for beginners. Web Web interviews are perfectly displayed on computers, netbooks, tablets and smartphones. Interfaces are responsive and they automatically adapt to the screen of any device with no need for extra components. Offline Mobile The interviewer can download for free the IdSurvey app from the device store. It’s compatible with Apple iOS, Android, Windows, Windows Phone. Everything is ready with a few taps. Your CATI CAWI CAPI surveys are easy to design, to control and to manage. - Categories: News #### Ethics and limitations of artificial intelligence in surveys Artificial intelligence (AI) is revolutionizing the survey and market research sector, introducing advanced tools at every stage of the process. These innovations promise greater efficiency, automation, and accuracy, but they also raise important ethical and methodological questions. In this article, we will examine the current technical and methodological limitations, the main ethical issues, and the existing guidelines and regulations (from the GDPR to the European AI Act, up to the ESOMAR guidelines) for the responsible use of AI in research. Current technological and methodological limitations Despite the promises, today’s AI applications in surveys still have significant limitations, both technological and methodological:   Model bias: AI systems learn from the data they are trained on and inevitably inherit its biases. Generative language models can reproduce cultural biases or stereotypes present in their training texts, risking the perpetuation of these distortions in the questions or analyses they produce. For example, an AI could phrase questions differently (or less appropriately) for certain demographic subgroups, reflecting preconceived notions embedded in historical data. This poses a serious methodological problem: how can we ensure AI is fair and representative? Even with fine-tuning techniques, LLMs may fail to accurately capture the nuances of opinions from underrepresented groups. Researchers therefore need to implement rigorous checks and validations to detect and eliminate bias in AI-generated content. In both academia and industry, approaches are being explored such as using multiple AI models in parallel (including open-source models) to compare results and reduce the risk that the biases of a single algorithm influence conclusions. Data quality and meaningfulness: AI cannot work miracles on raw data—the principle “garbage in, garbage out” still applies. If collected data are low-quality or not representative, even the most sophisticated algorithm will produce unreliable results. For example, incomplete or unbalanced training data will limit a model’s predictive ability and may introduce systematic errors. It has also emerged that synthetic responses generated by LLMs (when used to simulate respondents) tend to be too uniform and “clean” compared to real human answers, losing the rich variability that characterizes genuine qualitative data. This means AI can struggle to replicate the complexity and messiness of human behavior, risking an oversimplification of complex phenomena. From a methodological standpoint, having solid and relevant datasets remains essential: guidelines also encourage balancing data minimization (to protect privacy) with the need to use sufficiently large and diverse datasets to train reliable models, ensure fairness, and reduce bias. AI enhances analysis but does not replace the need for high-quality data and robust research designs. Algorithmic opacity and reproducibility: Many AI systems, especially those based on deep learning, operate as “black boxes” whose internal functioning is not transparent. This creates opacity issues: researchers cannot always explain why an algorithm reached a certain conclusion or on what basis it segmented respondents. Moreover, the output of an AI model can vary over time: for instance, updating or retraining an LLM may change the generated responses given the same input, making it difficult to replicate a previous result exactly. This conflicts with classic principles of scientific replicability. If an analysis is driven by a model that is unstable or poorly documented, it becomes hard for other researchers to verify or reproduce results over time. Even operationally, opacity complicates compliance and approval: how can you reassure a client about the validity of an insight if you cannot clearly describe the process by which it was obtained? Organizations will need to invest in explainable AI solutions and in documenting algorithmic processes (model versions used, parameters, training data) to improve transparency. In some cases, it may be necessary to avoid overly opaque models where full explainability is required. In any case, it is essential to account for these limitations and use AI cautiously, maintaining rigorous human and methodological oversight. Ethical issues in the use of AI in surveys Beyond technical limitations, the widespread use of AI in research raises major ethical issues that professionals must carefully consider: Protection of personal data: Surveys often collect personal data (demographics, opinions, behaviors), and AI adds another layer of attention regarding data protection. The key principle is that AI technologies must fully comply with privacy regulations such as the GDPR. This means adopting adequate security measures, minimizing the data processed, and anonymizing or pseudonymizing information where possible. GDPR compliance is not optional; it is necessary to ensure integrity, transparency, and accountability in research practices and to protect data subjects’ rights. Those conducting AI-driven research must ensure respondents’ personal data are not improperly exposed to external or insecure AI systems. For example, if third-party cloud AI services are used to analyze responses, it is crucial to verify where data will reside and how they will be used (preventing data retention or model re-training without consent). A practical recommendation is to avoid entering sensitive details or proprietary information into AI tools whose data usage policies are unclear. The security and confidentiality of participants’ data is an ethical imperative, even before being a legal one. Informed consent and transparency toward participants: Ethical AI use requires maximum transparency toward research participants. People must be clearly informed about what data are collected, for what purpose, and (when relevant) whether automated technologies will be used in procedures. The GDPR requires consent to be freely given, specific, informed, and unambiguous for the collection and use of personal data. In survey contexts, the consent form should explain whether responses will also be analyzed using AI algorithms and for what purposes, so that participants are fully aware. In addition, respondents retain the right to withdraw consent and to be “forgotten,” meaning they can request deletion of their data at any time. A specific transparency issue concerns the declared use of AI: it is good practice to communicate (at least in general terms) when parts of the research process are automated. For instance, if a respondent interacts with a chatbot, it should be clear that they are speaking with a virtual assistant and not a human operator. Similarly, reports to clients should indicate if certain analyses (e.g., consumer clustering) were performed using machine learning algorithms. International guidelines recommend always making explicit when and where AI is being used, for example by clearly labeling automatically generated text or content. This transparency builds trust and ensures participants give consent with full awareness. Accountability and human oversight: A central ethical dilemma concerns who is responsible for errors or negative consequences resulting from AI use in research. If an analysis algorithm misclassifies respondents or generates misleading recommendations that lead to poor decisions, who is at fault? It is essential to establish that ultimate responsibility always lies with the researchers and organizations using AI—not with the machine itself. This translates into the need for active human oversight: AI must operate under the supervision of professionals who verify outputs and intervene when anomalies occur. Best practices emphasize a “human-in-the-loop” approach: humans should remain involved throughout the AI lifecycle, both during development (validating the model, setting ethical principles) and during operation, monitoring results and retaining the ability to correct course. In other words, AI in research should be seen as an enhanced collaborator, not a replacement for expert judgment. As some industry practitioners put it, “AI should be a collaborator, not a conqueror: a tool that empowers researchers, not something that replaces them.” Keeping humans “in command” is also crucial for ensuring ethical principles are respected: only human sensitivity and judgment can fully assess implications and context, correcting direction if an algorithm suggests inappropriate actions. Finally, clearly defining responsibilities also means establishing protocols for algorithm auditing and incident management: if something goes wrong (e.g., an inadvertent privacy breach, a major data error), there must be an intervention and communication plan, with accountability toward stakeholders. Algorithm transparency and explainability: Closely linked to accountability is the explainability of decisions produced by AI. Ethically, individuals are considered to have the right to know how and why an algorithm produced a certain result—especially if it affects them or influences decisions. In market and social research, this implies that professionals should be able to explain to clients (and sometimes to participants) the general criteria by which AI analyzed data. For example, if a machine learning model segments consumers, the researcher should be able to describe the most influential variables and the basic logic behind the segmentation. Total opacity and algorithmic secrecy are difficult to reconcile with ethical transparency principles. ESOMAR guidelines explicitly encourage providers of AI solutions for research to “communicate the type of AI technologies used in the service” and, where applicable, to “clearly indicate when images or texts are generated by AI.” Even if technically complex, striving to provide understandable explanations of AI’s role increases client trust and supports independent evaluation of results. In some regulated contexts, transparency becomes mandatory: for example, some regulatory proposals require declaring the use of AI-generated content in public communications to avoid misleading people. For researchers, embracing transparency means documenting processes, communicating limitations and error margins of the AI used, and never presenting AI output as absolute truth, but as a decision-support tool to be interpreted. Algorithmic discrimination: A specific ethical risk related to bias is algorithmic discrimination—when an AI system unfairly disadvantages certain groups (often protected groups by ethnicity, gender, age, etc.). In opinion and market research, this could manifest if an algorithm systematically excludes responses from a minority group because they are “noisy,” or if a predictive model performs well on the majority population but makes poor estimates for subgroups. As noted, such disparities often originate from unbalanced data: if a group is underrepresented in training data, AI will tend to perform worse for that group, amplifying inequity. Identifying and preventing these forms of discrimination is an ethical imperative. This may mean collecting more balanced data, applying debiasing techniques, or auditing outputs to detect differential treatment. Organizations such as ESOMAR emphasize this point: because AI learns from historical data, it can reproduce societal prejudices and lead to discriminatory outcomes. For example, if certain communities responded less to online surveys in the past, a predictive model might systematically underestimate their future opinions, reinforcing a vicious cycle of exclusion. To counter this, beyond the technical solutions mentioned, it is crucial to embed ethical principles into AI design: internal guidelines, ethical checks during model development, and possibly algorithmic impact assessments focusing on fairness. In Europe, the upcoming AI Act classifies as high-risk those AI systems used in contexts that can harm fundamental rights through bias (for example, people-scoring systems) and introduces strict obligations to prevent discrimination. Even if market research typically does not fall under high-risk uses, voluntarily adopting strong non-discrimination standards is a sign of social and professional responsibility. Existing guidelines and regulations Given the ethical stakes and rapid technological evolution, institutions and professional associations have issued guidelines and regulations to steer the use of AI in research and protect participants. Here are some of the main ones: General Data Protection Regulation (GDPR): In force in the EU since 2018, the GDPR is the fundamental reference for any processing of personal data, including research that uses AI. Beyond requiring solid legal bases (informed consent, legitimate interest, etc.) to collect and use data, the GDPR imposes principles of transparency, data minimization, purpose limitation, and security that fully apply to AI projects. For researchers, this means limiting personal data collection to what is strictly necessary, providing clear privacy notices, and obtaining explicit consent for automated processing that goes beyond the participant’s initial expectations. Respecting data subjects’ rights is also crucial: for example, if AI is used to profile respondents (creating categories based on data), individuals have the right to access their data, correct them, or request deletion. The GDPR also establishes in general the right not to be subject to decisions based solely on automated processing that produce significant effects on the person (Art. 22)—a scenario that typically does not apply in market research, but that should be kept in mind if AI systems are developed that, for example, adapt questionnaires in real time by personalizing the user experience. In short, the GDPR provides a robust legal framework requiring researchers to implement AI in a way that protects privacy and participants’ rights, with severe penalties for violations. EU “AI Act”: The European Union is finalizing (with adoption expected in 2024 and application by 2026) a specific regulation on artificial intelligence, known as the AI Act. It is a horizontal legislative approach that classifies AI systems by risk level and regulates their development and use accordingly. The AI Act bans certain uses considered unacceptable (e.g., generalized social scoring, real-time facial recognition in public spaces, mass surveillance systems). For other systems, it introduces proportionate obligations: high-risk systems (not directly related to research, but for example AI in healthcare, education, employment) must meet strict requirements on transparency, robustness, documentation, risk management, and human oversight. Limited-risk systems must still comply with certain transparency standards (for example, informing users when they are interacting with AI) and conduct impact assessments. In the context of market and social research, the AI Act will serve as an overarching framework: although most uses (e.g., text analysis, survey chatbots) will likely fall into lower-risk categories, organizations will still need to ensure AI solution providers meet legal requirements (for example regarding training data quality, anti-bias measures, and auditing). It is worth noting that the AI Act strongly emphasizes principles such as transparency, accuracy, privacy, and algorithmic accountability, aligning with ethical standards the research sector has already begun to adopt. Once in force, this regulation will have global impact (as it will also apply to non-EU providers operating in Europe) and may become a model for similar regulations elsewhere. Research companies should already prepare by documenting their AI systems, training staff on AI compliance, and monitoring legislative developments. Professional codes and industry guidelines (ESOMAR, ESOMAR/GRBN, ASSIRM): Professional associations have often anticipated regulation by issuing ethical guidelines for AI use in research. ESOMAR, a leading international organization for market and social research, published together with GRBN a detailed “Guideline on Artificial Intelligence” (including, for example, a list of 20 questions to ask when evaluating AI service providers in research). These guidelines cover core aspects such as: the provider’s competence and experience in AI and research, explainability and reliability of proposed algorithms, adherence to ethical principles (absence of bias, fairness, beneficence toward participants), robust data governance (privacy, security, data ownership), and the presence of human oversight in processes. They encourage adopting explicit ethical principles in the development of AI solutions and mechanisms such as independent ethical reviews, participatory design involving diverse stakeholders (to capture socio-cultural implications), staff training in cultural sensitivity to avoid unintentional exclusion, and more. The ICC/ESOMAR International Code—an ethical cornerstone of the research profession—has also been updated to include references to new technologies, reaffirming that researchers must ensure transparency, honesty, confidentiality, and respect for participants even when using automated tools. In Italy, associations such as ASSIRM promote similar principles and support members in interpreting regulations like the GDPR in research contexts. In essence, the industry itself recognizes the importance of self-regulation: following these voluntary guidelines not only reduces the risk of ethical or legal harm, but also helps build trust among the public and clients, demonstrating that AI is used responsibly and professionally.   In conclusion, artificial intelligence applied to surveys represents an exciting frontier that is already putting powerful tools in researchers’ hands. At the same time, it requires new awareness of the limitations and responsibilities it entails. Algorithmic bias, lack of transparency, privacy risks, and ethical dilemmas require professionals to proceed with caution. As is often the case with disruptive technologies, the enabling factor is not replacing humans, but the quality of human–machine collaboration. In a sector built on participant trust and data reliability, AI must be guided by strong ethical principles and methodological rigor. Regulations such as the GDPR and the AI Act, together with ESOMAR guidelines and those of other associations, provide a valuable framework: legal and ethical compliance must advance hand in hand with innovation. By following these directives and maintaining a transparent and responsible approach, AI can truly enhance research not only in terms of efficiency, but also by raising its quality and ethics in the era of data and intelligent automation. - Categories: Research world #### From chaos to categories: how AI simplifies the coding of open-ended responses In surveys, alongside closed-ended response options, there is often the “Other, please specify” field, designed to give participants the opportunity to add a personal choice. These open-ended responses offer valuable insights but can quickly become a messy collection of heterogeneous data that’s difficult to manage. The critical issue is that, without proper coding, these contributions cannot be included in quantitative analysis: they remain isolated notes with no statistical weight. Ignoring them means assigning partial meaning to the closed responses alone. The result is an incomplete analysis that considers only part of the data and risks producing a picture that does not truly represent the entire sample. In this article, we’ll explore how IdSurvey’s AI, integrated with ChatGPT, offers a solution that brings order to the chaos. We’ll see how AI automates the categorization of “Other, please specify” responses, detects useful patterns, and transforms even marginal contributions into structured quantitative data—delivering practical benefits in speed, accuracy, and insight for researchers. The challenges of “Other, please specify”: variety, time, and inconsistency Open-ended responses from the “Other, please specify” field are, by nature, free-form: each participant can write whatever they want, resulting in a wide variety of answers. Let’s take a simple example. In a survey question with these response options: - Size/fit - Defective product - Does not meet expectations - Other, please specify Some respondents might type “color different from photo” or “fabric too thin,” which can be categorized under “Does not meet expectations.” Others might mention unexpected issues like “arrived late, don’t need it anymore” or “damaged box, unusable product.” In these cases, AI can automatically assign the first set of answers to an existing category and propose new categories—like “Delivery issues” or “Damaged packaging”—for the uncategorized ones. This diversity makes coding complex: it’s necessary to decide whether and how each response should fit into an existing category or if new ones need to be created. Manually coding hundreds of these responses is a notoriously time-consuming and labor-intensive process. As a result, many researchers limit the use of open-ended questions to avoid the analytical burden. It involves carefully reading each response, interpreting it, and assigning an appropriate code or category. This requires time and attention. With large data volumes, the risk of inconsistency increases: different analysts may apply slightly different criteria, or even the same person may not maintain consistent interpretation throughout. Manual coding is subjective and may introduce bias or inconsistency into the data. IdSurvey’s AI: from the chaos of open-ended answers to consistent categories Faced with these challenges, the AI integrated into IdSurvey marks a real step forward. Thanks to the integration of OpenAI’s language model, IdSurvey can automatically analyze and categorize open-ended responses, bringing structure to the disorder. In practice, what once took hours of manual work can now be done by AI in just moments—with a level of consistency that’s hard to achieve manually. The AI reads each “Other, please specify” response and understands its meaning through natural language processing. As a result, it systematically assigns each response to the appropriate category. If the answer matches an existing option, AI will map it accordingly. If new topics or issues emerge that the original options didn’t cover, AI detects recurring patterns and suggests creating new categories. This smart approach enables accurate and consistent coding at scale. Every open-ended response is treated with the same criteria, eliminating discrepancies caused by human interpretation. The result is a solid categorization where similar information is grouped uniformly. What’s more, IdSurvey’s AI operates at unmatched speed: a traditionally long and complex process becomes fast and efficient. This not only drastically reduces the time and resources needed for coding—it also frees research teams from repetitive tasks, allowing them to focus on high-level analysis. Importantly, AI does not replace the researcher—it supports them. It generates coding suggestions and new categories, giving the researcher full control to accept or refine them based on their expertise and analytical goals. This ensures the speed and consistency of automation is combined with the researcher’s critical judgment and oversight. Practical benefits: speed, accuracy, and richer insights Automating the coding of “Other, please specify” responses with AI brings several concrete benefits for researchers: Turning qualitative into quantitative AI allows you to transform open-text answers into structured data ready for quantitative analysis. Once “Other, please specify” responses are coded, even those that were unique or marginal can be integrated into the dataset as part of analyzable categories. This means participants’ verbatim comments become numbers, percentages, and charts. The researcher can see how many people mentioned a certain theme in open-ended feedback—just like with closed options. In short, AI creates an automatic coding scheme and returns the open-ended responses already categorized “as if they were quantitative data,” ready to be used in reports and statistical summaries. This process breaks down the barrier between qualitative and quantitative data, making it easy to include the richness of open text in structured analysis. Speed and efficiency The time savings are remarkable. AI can process thousands of responses in a fraction of the time required by a human team. This means that survey results can be delivered much faster, allowing teams to respond and make decisions quickly. Tasks that used to take days of manual coding can now be completed in minutes, with significant savings in staff time, outsourcing costs, and resources. Accuracy and consistency AI ensures consistent and accurate coding across the entire dataset. Unlike manual work—which can suffer from errors or inconsistent interpretations—AI applies the same logic to every response. This approach eliminates most human errors and subjective variations: for example, all versions of the same idea will be identified and coded the same way, ensuring uniformity. The result is a cleaner dataset where categories are applied consistently to all relevant responses. Pattern detection and new categories A key advantage of AI is its ability to detect meaningful patterns in open-ended text. If many respondents mention a recurring theme in the “Other” field that wasn’t originally listed, the AI will flag it. This enables researchers to create new categories where needed, avoiding the risk of missing emerging trends. For example, if multiple people write “price too high” in a product satisfaction survey, AI may group them together and suggest “Price” as a new feedback category—even if it wasn’t an option before. This way, hidden insights become visible, enriching the overall analysis. Conclusion: greater efficiency, better data, deeper insights Adopting AI to code “Other, please specify” responses in surveys represents a strategic leap in research quality. In the past, managing open-ended answers meant a major investment of time and effort—with the risk of incomplete or inconsistent data. Today, thanks to IdSurvey’s AI, that burden is lifted. Automatic coding transforms a complex and time-consuming task into a fast, reliable process. Research teams can now focus on interpreting data and making decisions, rather than spending time on repetitive classification work. In a world where the best decisions are based on complete and reliable data, AI-powered coding of open responses becomes an essential ally. It means having more time for strategic thinking, more consistent data, and the confidence of not missing any key insights hidden between the lines. From “Other, please specify” to actionable insight: AI truly turns chaos into categories, helping companies and researchers extract maximum value from every survey. - Categories: Research world #### How AI is revolutionizing market research — Insights from the ESOMAR webinar Artificial Intelligence (AI) is redefining the world of market research faster than any other technological innovation. While the Internet took over 15 years to become mainstream, generative AI has achieved this in less than three. Today, survey tools with AI enable the design, distribution, and analysis of questionnaires in record time, integrating automation, machine learning, and predictive analysis. For quantitative research professionals, this means new opportunities for efficiency, accuracy, and immediate insights. Key trends The change is more rapid than many organizations anticipated, and those who integrate it first will gain a competitive advantage. During the ESOMAR webinar "How to Leverage AI for Market Research and Insights," Ray Poynter (ResearchWiseAI & NewMR) identified three main trends shaping the future of AI in market research: Unprecedented speed of change: The evolution of AI models is exponential. Large Language Models (LLMs) are updated every few months, rapidly making established techniques and workflows obsolete. This pace requires researchers and companies to adapt continuously, updating tools and skills to remain competitive. Volatile market and "Winner takes all": The first to effectively leverage AI in the research sector will gain a strategic advantage. Companies like Meta, Google, and OpenAI are investing billions to achieve "superintelligence," but in the context of market research, this primarily means integrating AI into insight generation processes—not just as an accessory technology but as a central part of the decision-making flow. Transformation of skills: Researchers are no longer just analysts or data scientists but "AI supervisors": figures capable of guiding generative models, setting effective prompts, validating results, and interpreting them within the context of research data. Soft skills—critical thinking, creativity, empathy—remain crucial for making sense of machine outputs.   In summary: AI will not replace research, but it will radically change how research is conceived, designed, and analyzed. AI in quantitative research The impact of AI in quantitative research is profound and concrete. Traditionally, quantitative research relies on structured data from surveys or panels; today, AI allows for the expansion, interpretation, and validation of this data in ways previously impossible. Automated and predictive analysis: AI can identify hidden correlations in datasets, generate behavior clusters, and predict future trends. Machine learning models are already used for dynamic segmentation and driver analysis, reducing the time and cost of traditional statistical analyses. Data cleaning and validation: survey tools with integrated AI can detect inconsistent responses, suspicious patterns, or "straight lining" (overly uniform responses) in real-time. This improves the quality of collected data, reducing the need for manual post-field checks. Automated reporting: AI automatically transforms datasets into interactive dashboards and reports written in natural language ("Natural Language Generation"), making results immediately readable even for non-analysts and significantly speeding up professional work. Fusion of quantitative and qualitative data: AI allows for combining numbers and text: open-ended responses are analyzed semantically and linked to quantitative variables, offering a richer view of respondent behavior and motivations. New data collection models: The emergence of conversational surveys—questionnaires conducted via chat, voice assistants, or digital avatars—represents the most promising frontier. These tools make the experience more natural for the respondent and improve completion rates. Synthetic data and synthetic personas: One of the most interesting evolutions of AI-driven quantitative research concerns the generation and use of synthetic data: information artificially created by AI to replicate the statistical characteristics of real data.   These datasets can be used to: Supplement existing samples (increasing the statistical base of hard-to-reach subgroups). Simulate market scenarios. Test questionnaires and analytical models before actual data collection.   Alongside synthetic data, synthetic personas or digital twins are emerging—actual digital entities that mimic the behaviors, preferences, and responses of groups of real people. While not replacing real research, synthetic data and personas represent a valuable integration to expand the analytical depth and predictive capacity of quantitative research, especially in concept testing and trend modeling phases. Challenges and ethical considerations The integration of AI into market research processes brings great opportunities but also equally significant responsibilities. AI is only as powerful as the data it is trained on, and for this very reason, it inevitably reflects the limitations and biases present in its sources. Much of the current models rely on data from Western contexts—what scholars call "WEIRD," an acronym for Western, Educated, Industrialized, Rich and Democratic—which can introduce cultural and demographic biases that risk distorting result interpretation. It is therefore crucial that researchers maintain a critical view, verifying the representativeness of the data and the neutrality of AI-generated analyses. The ethical issue is not just about data quality but also security. Survey and analysis platforms must ensure full protection of sensitive information, especially when stored or processed on cloud services. Knowing where data is stored, who can access it, and whether it is used to train external models is now an essential requirement. In response to these needs, "on-premise" solutions and systems based on local models—the so-called edge AI—are emerging, allowing data to be processed directly in controlled environments without the need to send it to remote servers. Another challenge concerns the reliability of outputs. Generative models, no matter how sophisticated, can produce seemingly coherent but factually incorrect results—the so-called hallucinations. This is why human control remains essential: the human in the loop principle ensures that every insight elaborated by AI is verified, interpreted, and contextualized by an expert before dissemination. Finally, adopting AI in market research also means taking on a cultural responsibility. Every application should be evaluated not only based on efficiency or precision but also on algorithmic transparency, informed consent of participants, and the environmental impact of data processing. Integrating AI into research is not just a technological choice: it is a decision that redefines how we produce and interpret knowledge.  What to expect in the next 3-5 years We may not have a crystal ball, but current trends point toward a few clear directions for AI in market research. Conversational surveys—through chat, voice, and virtual assistants—are likely to become a standard data collection method. AI will soon be integrated end-to-end, from questionnaire design to data collection, analysis, and reporting. The role of the researcher will evolve further: from data executor to strategic interpreter and AI supervisor. At the same time, continuous training and ethical awareness will be essential for teams managing intelligent survey platforms and interpreting AI-generated models.   The ESOMAR webinar highlighted what many in the industry are already sensing: AI is no longer a future trend—it’s a present reality transforming every layer of market research. From survey design to data analysis, automation and generative models are redefining what’s possible, while also challenging us to rethink our role as researchers. Artificial intelligence doesn’t replace human expertise—it enhances it. The future of insight generation lies in the collaboration between humans and intelligent systems: humans providing context, empathy, and interpretation; AI delivering speed, scale, and analytical depth. For those using AI survey tools, CAWI/CATI platforms, or quantitative research software, now is the time to experiment, learn, and lead. The organizations that embrace responsible AI today will set the standards for tomorrow’s research industry. At IdSurvey, we believe that the true power of AI in market research lies in its ability to amplify human intelligence—not to replace it, but to help it reach further, faster, and with greater precision. - Categories: Research world #### How CATI survey methodology works in telephone interviews Telephone interviews made easy with straightforward CATI survey methodology Many leading businesses rely on computer-assisted telephone interviewing, or CATI survey methodology, to gather valuable data that can help them get to build their brands. Universities and researchers can also use CATI in their work, collecting information to use in academic studies. The functionality of the CATI methodology makes it easy to adapt to a variety of projects and circumstances.   1. Ease of use for the phone agents The CATI survey methodology allows interviewers to easily move through the interview process without any technical training or skills. This lets the operator focus on the interviewee and on collecting accurate data. Features like Click to Dial help operators reach interviewees with just a click, rather than having to spend precious time manually dialing. With the added feature of Predictive Dialing, which lets the switchboard automatically dial the numbers, efforts are optimized to increase productivity.   2. Key administrative features make surveys a snap, 24 hours a day IdSurvey’s CATI methodology is flexible, intuitive, and versatile so that interviewers can conduct research surveys anytime, around the globe. The software includes smart time zone management for both the interviewers and the respondents. Project administrators can manage interviewers’ productivity through statistics, response rate and productivity parameters within the software, as well as specific outcomes for each call. What’s more, there are management tools for both inbound and outbound calls. These key features make telephone survey projects streamlined and efficient.   3. CATI survey methodology can adapt to specific needs Effective CATI survey methodology should allow users to adapt its telephone interviewing tools to suit the project’s specific needs. With IdSurvey, users can combine features and options in useful ways. IdSurvey’s CATI CAWI mixed-mode option lets you initiate a survey by phone and then have the respondent complete it via web. Interviewers can access the software directly from a standard web browser, without the need for any configuration or additional software. Appointments and notes can be displayed on the screen, if necessary for follow-up. CATI survey methodology should make your computer-assisted telephone interviewing efficient, streamlined, and easy while delivering high-performance tools for collecting valuable data. IdSurvey knows what works and has included the tools that serious researchers need in its CATI software.   Discover IdSurvey - Categories: Research world #### How important is it to know your survey target audience? When you’re designing your questionnaire it’s important to be familiar with your survey target audience. We know, it’s almost impossible to personally know your entire target market in the web era. So, here’s the challenge: designing the best questionnaire for your target audience AKA designing the best questionnaire to get the answers you’re looking for. The secret to designing great market research surveys is to know what you’re looking for and how to get it. You have to sample and slim down the list to match your population size. When you’re collecting information you could easily think that the more is the best. Truth is that having tons of information on your respondents is not the winning strategy. What is important is to have the right data. Depending on the type, theme, and peculiarities of your survey you can categorize survey responses in 2 different groups: generic information, as level of education, age, income, marital status, or religious/political belief. specific information, as the propensity to a certain brand or the satisfaction for a certain service, etc… Your mission is to be sure of what you want to know from your respondents, what is your premium content. A lot of times we tend to include unnecessary questions that are useless to our research and annoying for the interviewee. Being direct and coherent to the survey topic is essential, and will increase your response rate. Another important marketing strategy is to phrase your questions clearly: minimize the risk of misunderstanding, misinterpretation, and vagueness.   Discover IdSurvey software to manage your questionnaires, schedule a free demo.   How to be aware of your survey target audience? Two respondents can be similar but not perfectly the same. It may seem cliché but that’s a really important issue that influences the way each respondent approaches the survey and the impact this has on results. Putting yourself in your respondents’ shoes is useful to understand their point of view and consequently pinpoint your questionnaire weak points or to imagine the emotional involvement they may feel towards your survey. It’s also useful to understand which data are the best and the most helpful to collect. Here are some questions that will help you familiarize with your survey target audience and get useful information for your online survey.   Interest How much your questionnaire will impact respondents? How interesting could it be for them? These are the questions you should answer before designing the survey. In fact, the higher is the interest, the more respondents will be motivated to answer which translates into valid and reliable data and a higher number of responses.   Acquaintance How much is survey target audience aware of the survey subject? If they are well acquainted, they will give better and more sincere answers. So be sure to dig a little deeper on their acquaintance of the topic to be sure that they’re in your target.   Frequency How often are respondents exposed to information related to the survey topic? This question is particularly useful for political surveys, for example. When the respondent is well informed, he will also be able to give better answers that have a greater impact on survey results.   Competence How competent are interviewees on the topic investigated? For example: it’s not recommended to ask a kitchen newbie to evaluate the performance of a new kitchen robot! His opinion will have a lower value than the one of an expert cook. These are just some of the numerous questions that you should ask yourself before designing your questionnaire. Be curious and be empathetic: it’s your job to put respondents in the best position to provide the best answers ever. - Categories: Research world #### How is IdSurvey different from SurveyMonkey, QuestionPro and other similar software? Choosing the right survey software can make or break the success of your research project. While popular survey platforms like SurveyMonkey and QuestionPro are often the go-to options for creating online surveys, they are built for simplicity—not depth. These tools are suitable for basic data collection, but when it comes to advanced logic, scalability, professional support, and complete feature access, they often fall short. IdSurvey is built for those who need more. More control, more power, more flexibility. Unlike SurveyMonkey, QuestionPro, and other mainstream survey tools, IdSurvey was designed from the ground up for professional researchers, organizations, and institutions that demand reliability, precision, and results. Below, we compare IdSurvey with its most well-known competitors and show exactly what sets it apart in the crowded world of online survey software. Why doesn’t IdSurvey offer subscription plans like SurveyMonkey or QuestionPro? SurveyMonkey and QuestionPro operate on rigid subscription models. Their platforms divide users into tiers—Basic, Standard, Premium, Enterprise—and each plan limits access to certain features. Want advanced logic or multilingual support? You’ll need to pay more. Want to remove their branding? Upgrade again. IdSurvey rejects this business model entirely. Every user—regardless of company size, survey volume, or budget—gets full access to every feature. There are no artificial paywalls, no stripped-down versions, and no hidden upgrades. The same professional-grade platform is available to everyone. This means researchers and teams don’t have to compromise. Whether you're running a small internal survey or a complex international study, IdSurvey gives you 100% of the power, from day one. What makes IdSurvey’s pricing better than subscription-based models? With SurveyMonkey and QuestionPro, you're paying for access—often on a monthly or annual basis—regardless of whether you're using the software. These subscriptions can be costly and restrictive, especially when tied to feature-based plans or limited response counts. IdSurvey takes a usage-based approach: you only pay for completed interviews. There are no recurring fees, no forced contracts, and no upselling. The more responses you collect over the year, the lower your per-response cost. It’s fair, transparent, and scalable. Unlike its competitors, IdSurvey doesn’t charge for standard features—it charges for results. And every quote is customized based on your actual needs, with no surprises. How does IdSurvey’s support compare to SurveyMonkey and QuestionPro? One of the biggest frustrations with mainstream survey platforms is support. SurveyMonkey offers limited direct support unless you’re on an enterprise plan. QuestionPro has support, but much of it is scripted or outsourced. When problems arise, getting help can be slow and ineffective. IdSurvey takes support seriously. Users get direct access to experienced technicians—not chatbots or call center agents. Support is fast, personal, and highly specialized. Technicians can assist with survey logic, platform configuration, integrations, and even custom feature development. For clients who need more assistance, IdSurvey also offers turnkey services—fully programming the survey into the platform based on your specifications. This kind of partnership is rarely offered by mainstream tools. Does IdSurvey offer the same flexibility as SurveyMonkey or QuestionPro when it comes to hosting? Actually, IdSurvey offers more. SurveyMonkey and QuestionPro are cloud-only, meaning all data is stored on their servers. That may not work for organizations with strict data governance requirements or internal IT policies. IdSurvey provides both cloud and on-premises deployment options. The cloud version is fully managed and ready to use. The on-premises version gives full control over hosting, data security, and system access—while still providing the exact same features and user experience. No matter how you deploy it, IdSurvey delivers the same professional platform. That level of flexibility is rare among survey software vendors. Is IdSurvey easier or harder to use than SurveyMonkey and QuestionPro? SurveyMonkey and QuestionPro are known for their ease of use, but that simplicity often comes at the cost of flexibility. Advanced customizations can be hard to manage—or simply unavailable—without upgrading or using external tools. IdSurvey balances usability with power. Its interface is intuitive enough for non-technical users, but the backend supports scripting, automation, complex logic building, and custom API access on request. Whether you're creating a basic customer feedback form or a multi-language academic study, the platform adapts to your needs. Plus, training is available on request to ensure your team gets the most out of the platform quickly. How does IdSurvey handle data protection? IdSurvey is designed to support compliance with the General Data Protection Regulation (GDPR) and follows recognized standards for data security and privacy. Data are hosted in ISO-certified data centers and are protected with commonly adopted security protocols, including encryption during transmission. IdSurvey is structured to support responsible data management practices and to help protect respondents’ privacy throughout the data lifecyrcle. Can IdSurvey build the survey for me, like a managed service? Most platforms like SurveyMonkey or QuestionPro provide tools—but leave all the work to you. IdSurvey goes further. For clients who prefer a hands-off experience, IdSurvey offers full-service support. Simply send us your questionnaire—typically as a Word or PDF file—and our team will take care of building it into a fully operational survey within the platform, exactly as specified. This includes implementing logic, quotas, and any other rules you define. This service is especially valuable for agencies, institutions, and corporate departments that need fast, high-quality delivery without overloading internal teams. With IdSurvey, you’re not just using software—you’re partnering with experts who help bring your survey to life efficiently and accurately. Other alternatives – and why they don’t compare While SurveyMonkey and QuestionPro are among the most widely recognized survey platforms, other tools like Alchemer, SurveySparrow, Survio, and similar solutions also compete in the online survey space. However, these platforms offer comparable functionality and limitations—focusing mainly on basic survey creation with user-friendly interfaces and pre-built templates. They may be suitable for simple use cases or quick polls, but when it comes to professional, large-scale research with complex logic, multi-language support, quota management, and integration flexibility, they provide little beyond what’s already covered in our comparison. That’s why we chose to focus on the tools that best represent this category—and to highlight how IdSurvey stands apart for advanced research needs. What about Google Forms, Typeform, and similar tools? Platforms like Google Forms, Typeform, and others in this category stand out for their clean design, ease of use, and ability to launch a simple survey in minutes. They’re often a go-to choice for individuals, educators, or small teams who need to collect quick feedback without technical overhead. However, these tools are not designed with professional research in mind. They lack the depth needed for complex logic, quota management, multilingual support, panel integration, and advanced data control. While they may be “cool” and accessible, they simply don’t offer the features or scalability that professional researchers, agencies, and enterprise teams rely on. That’s why they fall outside the scope of this comparison. Comparative Table: IdSurvey vs SurveyMonkey vs QuestionPro Feature / Platform IdSurvey SurveyMonkey QuestionPro Access to all features ✅ Included for all users ❌ Limited to higher-tier plans ❌ Limited to higher-tier plans Pricing model ✅ Pay-per-completed-interview ❌ Monthly/annual subscriptions ❌ Monthly/annual subscriptions Feature restrictions ✅ None ❌ Many limitations in lower plans ❌ Many limitations in lower plans On-premises deployment ✅ Available ❌ Not supported ❌ Not supported Cloud deployment ✅ Available ✅ Available ✅ Available Advanced logic and scripting ✅ Included ⚠️ Limited to premium plans ⚠️ Requires higher plans Multilingual surveys ✅ Included ⚠️ Limited to higher-tier plans ⚠️ Limited to higher-tier plans Technical support ✅ Direct access to expert technicians ❌ Basic or delayed support ⚠️ Mixed reviews Survey scripting service ✅ Available on request ❌ Not available ❌ Not available CATI support (telephone surveys) ✅ Native module included ❌ Not supported ❌ Not supported CAPI support (offline face-to-face) ✅ Native app with offline mode ❌ Not supported ⚠️ Limited support via add-ons Mixed-mode methodology (CAWI, CATI, CAPI) ✅ Fully supported ❌ Not supported ❌ Not supported External panel integration ✅ Supported ✅ Supported ✅ Supported Advanced reporting ✅ Customizable reports and exports ⚠️ Many limitations in lower plans ⚠️ Many limitations in lower plans API access and integration ✅ Available on request, custom on demand ⚠️ Enterprise plan only ⚠️ Limited, depends on plan Advanced scripting (IdCode) ✅ Proprietary scripting language for complex logic ❌ Not available ❌ Not available Advanced logic editor (Flow-Script) ✅ Built-in logic engine for advanced workflows ❌ Not available ❌ Not available Theme customization (colors, layout, style) ✅ Advanced theme editor with full design control ⚠️ Limited customization options ⚠️ Basic styling only White label surveys ✅ Brand logo is always removable, even in base setup ⚠️ Limited to higher-tier plans ⚠️ Limited to higher-tier plans - Categories: Research world #### How to choose a CAPI survey software Tips for selecting the best CAPI survey software for face-to-face interviews If you are conducting a research project, one of the first things you need to determine is the survey methodology you need to use in order to achieve your results. There are three main types of survey methodologies: web-based surveys (CAWI), telephone-based surveys (CATI), and face-to-face interviews (CAPI). All of these methodologies use a computer to collect data. Computer-assisted personal interviews, or CAPI, have many benefits. If you wish to use this methodology for your next questionnaire, you need to know more about what is CAPI and choose the right CAPI survey software for your project. Here are some pointers to help you in your selection process.   Look for online/offline versatility With an in-person interview, your interviewers will intercept respondents directly on site. One potential drawback to this methodology is that not all locations have a wi-fi or computer connection for conducting the interview. To overcome this challenge, select CAPI survey software that allows you to conduct interviews offline and later upload the results when an internet connection becomes available. IdSurvey software offers this capability. Discover IdSurvey CAPI   Ensure compatibility with your data analysis tool The CAPI survey software you select will be instrumental in helping you gather accurate data. However, you should also consider how compatible the software is with any data analysis software tools you intend to use after your finish your survey. IdSurvey allows you to export data in Excel, SPSS, Triple-S, Microsoft Access and CSV formats. With this compatibility you can seamlessly integrate your collected data with the post-survey analysis process.   Consider ease of use Your interviewers may be quite skilled at conducting personal interviews, but they need CAPI survey software that allows them to perform their job with ease. The right software will have a streamlined interface that doesn’t require interviewers to have special programming skills or specialized training. IdSurvey software is a user-friendly platform that makes it simple to conduct an in-person interview on a tablet, computer, or even a smartphone. The display automatically adapts to the device used, so the screen view is always optimized.   Choose the right software for the right end results Your research project is important, so you should trust it to CAPI survey software that helps you get the results you need. With IdSurvey, you can conduct face-to-face interviews with or without an internet connection, collecting data that you can easily export for later analysis. The investment you make up front in your questionnaire software is an important step in ensuring an effective overall data-collection process.   Discover IdSurvey - Categories: Research world #### How to choose an interview management software Choose a comprehensive interview management software for your next survey project Conducting a research survey is a complex process that doesn’t begin and end with administering the interview. In addition to the in-depth work that goes into creating relevant and effective questions, you also need to find an interview management software that gives you powerful tools to work with the results of your survey. Here are some tips for how to choose the right software for your project.   Understand the types of questions you can analyze It isn’t always easy to find software that easily allows you to analyze all the quantitative data you collect with your survey. The best interview software allows you to work with and deconstruct many different types of questions. IdSurvey software, for example, while not specifically an interview analysis software, does let you analyze survey responses in a user-friendly interface that doesn’t require special training to use or understand.   Determine ease of use of your interview management software Sometimes research professionals think that if an interview management software is complicated and difficult to use, that must mean it has more powerful capabilities and is better for professionals. This isn’t accurate, however, because the best software also takes ease of use into account. IdSurvey offers a dedicated analysis tool that allows you to easily encode text answers for analysis, so you can work quickly and efficiently.   Ensure you can conduct different types of surveys Your interview management software should allow you to conduct many different types of interviews. IdSurvey software gives you the tools you need to build the interviews you want to conduct. The software allows you to conduct your surveys online or offline with later upload, and you can interview via web, phone, or in person.   Examine the options to export data from your interview management software Ultimately you will likely need to export your database in a format that is suitable for the platform you are using, to analyze your ultimate data. Check to make sure your interview management software offers a variety of options for data export beyond just Excel, CSV and TXT formats, such as SPSS and Triple-S. Versatility in your export options allows you to work with your results in a flexible variety of ways. When you are deciding which software to use for your next research project, make sure you have a good understanding of how the software’s tools and capabilities allow you to successfully work with your data every step of the way.   Discover IdSurvey - Categories: Research world #### How to conduct survey results analysis Ways to manage survey results analysis after you gather answers to your questionnaire Creating, drafting, and administering your questionnaire is a huge job, but the work doesn’t stop there. Once you gather the answers from your survey respondents, you need a way to conduct survey results analysis to examine the data you have collected. Analyze based on question type Analyzing the answers to the research questions is an important step to help you arrive at actionable information. When conducting survey results analysis, you should look not only at closed-ended questions, but also at open-ended answers. IdSurvey software has a dedicated tool that lets you analyze text answers or any type of open-ended question by quickly and easily encoding them. The software’s graphic interface displays results in graphs so you can visually see the percentages in your survey’s answers. Export for further flexibility and analysis When you undertake statistical analysis, you are likely going to be using a software tool designed specifically for the task. This being the case, your survey software needs to give you the ability to export your data so you can work with it in an external program. IdSurvey allows for export to Excel, Microsoft Access, SPSS, Triple-S, or in CSV or text format. Multiple export options give you the flexibility you need to analyze your answers in the format that best suits your goals. Determine export parameters You need to have specific features in the export that give you additional ways to complete your survey results analysis. For example, IdSurvey offers the possibility of automating exports and filtering results, so you can export just what you need at any given time. You can also export results with the question and answer codes and texts as well as any partial interviews. Link results to your research goals At the survey results analysis stage of your research project, your initial goals and objectives come into play. Your analysis should constantly refer back to the goals you set out when you began your project, so you can ultimately answer the questions you set out to answer. This may involve extensive filtering to look at particular subgroups of respondents. An accurate analysis that takes your initial goals into account will allow you to draw useful conclusions from your survey data. By using the best survey software tool, you can ensure you get the most out of your efforts.   Discover IdSurvey - Categories: Research world #### How to create a mobile survey for smartphones and tablets Mobile surveys are standard web surveys completed by the respondent using a mobile device rather than a computer or laptop. Features of mobile survey for smartphones and tablets Mobile devices such as smartphones and tablets have a different input system than computers. You interact with the device simply by tapping on the screen instead of moving the mouse, and you type text via a virtual keyboard instead of a real keyboard.Another noticeable feature is a smaller screen size in mobile devices.Creating cell phone surveys requires considering these aspects to provide the respondent with an intuitive user experience and to make the survey completion easy and enjoyable. This also results in a lower dropout rate.The user's attention span is much lower with mobile devices than with computers because of the number of potential distractions present in mobile devices (notifications, phone calls, etc.) and from other external distractions that can easily collapse the time spent on a web page. Why mobile surveys? When designing a questionnaire and choosing a target, you can't determine whether the respondent will answer questions from a computer or a mobile device. However, some data give us an interesting insight.In 2022, more than 60% of web traffic was generated from smartphones, nearly 3% from tablets, and the remaining 37% from desktop computers.In 5 years, the time spent on smartphones has grown by 25%.In 2022, 50% of B2B inquiries came from mobile devices.These data show that people use smartphones and tablets more than computers, an unstoppable trend destined to grow further.In addition, one must consider that if you post a survey link on social media or you send it via SMS, the percentage of respondents who will use their smartphones will be much higher than 63%.Therefore, it is now essential to create surveys for smartphones and tablets rather than generic online surveys. Book a demo of IdSurvey and learn more about mobile surveys Create a mobile survey by following these guidelines A cell phone questionnaire must have specific features to guarantee an easy and pleasant interview completion and minimize the dropout rate.Below you will find guidelines for creating cell phone surveys:Be concise: question texts should be clear and brief, without unnecessary details that may tire the respondent.Short interviews, lower dropout rate: this rule - also valid for desktop surveys - is even more important for mobile surveys.Limit open-ended responses to the bare minimum: asking the respondent to enter text (even if short) using the awkward virtual keyboard of a smartphone or tablet can cause frustration and increase the dropout rate.Avoid long open-ended responses: Long text questions involve long and articulate comments. This may be too much to ask for most mobile respondents, who are prone to distractions and spend considerably less time on a page than desktop users.Use user-friendly questions: When creating mobile surveys prefer rating questions such as stars, smilies, etc., rather than the classic Likert scale questions or radio buttons. This ensures a more pleasant compilation and lowers the dropout rate.Limit matrix questions to the bare minimum: Small screens develop vertically. Inserting a matrix with many columns requires the user to scroll horizontally to view all items. This procedure is not optimal for mobile devices, where users are accustomed to continuous vertical scrolling. Some survey software, such as IdSurvey, allows a clever solution to this problem by proposing each row of the matrix as a simple question. IdSurvey performs this "conversion" automatically only when the respondent's device is a smartphone or tablet with a small screen. Multiple questions on the same page: Mobile users are accustomed to scrolling through a web page vertically with the simple gesture of the thumb sliding upward on the device screen. It may be strategic to put many questions on a single page. The choice of software is crucial: it must allow for the inclusion of display conditions processed in real time rather than at page change, i.e., it must calculate whether or not to show questions and conditional response options immediately upon each respondent's response selection, even to questions on the same page.Responsive graphics and layout, mobile-first: it is impossible to determine whether a user will respond to the survey from a smartphone, tablet, or desktop computer. But we know that most will probably do so from smartphones. The software must be designed to automatically adapt the layout of the questionnaire to smaller screens. IdSurvey, for example, is developed with the "mobile first" paradigm, that is, the interface is first designed to work seamlessly on mobile devices and then adapted to desktop computer screens and input devices.Ability to resume the interview later: As we have seen, the attention span of mobile users is shorter, and the time spent on a page is much lower than desktop users. The user should be able to resume the interview at another moment, perhaps after receiving an SMS or email reminder.The choice of the software is also crucial: it must provide email and SMS campaigns to send invitations to the survey and reminders only to users who have not yet completed the questionnaire. How to choose the right survey software to create cell phone surveys and questionnaires It is now time to talk about the tools and features needed in the software to create cell phone surveys.Although we have seen that the use of smartphones and tablets is now greater than desktop computers, we should not forget that a web questionnaire can be answered from both computers and mobile devices.Smartphone surveys, tablet surveys, computer surveys, and in general online surveys are part of the same methodology, the CAWI ones. All we have to do then is to use strategies and tools to comply with all the points described below.So here are the features that your CAWI survey software must have.Email campaignsThe software must have an integrated email-sending system that allows you to schedule massive email dispatch to thousands of users. It is also important to choose a system that allows the automatic sending of reminders to only those contacts who have not yet completed the interview.IdSurvey survey software also offers the ability to schedule multiple campaigns for the same survey, set filters and sending limits, monitor the statistics of each campaign, and SMART campaigns that allow intelligent email sending automation.SMS CampaignsSMS campaigns are another important requirement. Using this distribution method generally results in a higher response rate than email.SMS campaigns should include automatic reminders, filters, and the other features mentioned in the previous point.IdSurvey allows the creation of SMART campaigns for SMS as well, and the customization of the sender number or name.Authenticated link distributionThis feature is critical for linking the interviews to the list uploaded into the system. Each contact must be matched with a unique link that corresponds to their interview.IdSurvey allows multiple link creation, the creation of unique links from URLs, and integration with external panels and tools.Links on social mediaYou can manually post your survey link on social media but some software - such as IdSurvey - allows you to track the origin of each interview and post different links on multiple platforms.User-friendly questionsQuestions with a user-friendly interface make compilation more enjoyable and lower the dropout rate. IdSurvey provides rating questions with stars, smilies, and likes, drag & drop questions, standard or comparative slider, photo, video, and audio questions, carousel, buttons, etc., all designed with a "mobile first" perspective, so that all users' experience is pleasant and straightforward.Automatic conversion of matrix questions into multiple single questionsThis feature is essential. Users accessing from mobile devices see a set of simple questions, while desktop users see the entire matrix. Due to the "mobile first" approach.IdSurvey has this feature enabled by default and does not require any configuration by the administrator. In addition, with IdSurvey you can create carousel questions, perfect for replacing matrix questions.Display conditions on the same pageThis feature is not common but essential to allow surveys with a logical flow, even without separating questions into different pages. Multiple questions can be inserted on a single screen, so the user can answer and scroll to the next one with a simple gesture, while following the logic of the questionnaire, regardless of its complexity.IdSurvey fully supports this functionality, with no special configuration or settings required. Unlike other software, IdSurvey automatically recognizes the display condition and seamlessly handles them on the same page or separate pages.Responsive layoutLast but not least, the layout must be perfectly compatible with mobile devices and computers. From the layout of the questions to the size of the text, the spacing between answer options to the size of the buttons, everything must be suitable for mobile devices but also perfectly suitable for desktop computers or tablets with large screens.Some software requires the design of a separate layout for mobile users. IdSurvey has always proposed a "mobile first" layout with no extra setup.So what are you waiting for? Now you have all the information you need to create an efficient and effective smartphone and tablet surveys. Book a demo of IdSurvey and learn more about mobile surveys - Categories: Research world #### How to create a web based survey With a CAWI survey, you can easily gather data using a versatile and responsive tool If you need to conduct a research survey, whether for an academic project or for gathering data about clients, you need to choose the methodology first. A versatile and responsive way to conduct your interviews is by using a CAWI survey. CAWI, or computer-assisted web interviewing, is easy to set up and use. Here are a few pointers to help you get started.   What is a CAWI survey? As the name denotes, a CAWI survey is conducted online, using online survey tools such as IdSurvey software. Users gain access to the survey via a link that you provide through an email invitation or at a webpage. There are a few characteristics that make this type of survey unique: Reach a vast number of respondents simultaneously. Create a custom link for each respondent or collect anonymous responses. Include images, video, audio and file attachments with your survey. Customize the look and feel of your survey for users using CSS styles. Combine your CAWI survey with other methodologies, such as CATI and CAPI, using IdSurvey.   How to create a web based survey with IdSurvey? Not all CAWI survey tools are created alike. IdSurvey allows to design and create a survey according to your needs. Our survey software is suitable for academic and university researchers and business or consumer research. It’s easy to manage your surveys with IdSurvey using features such as the integrated email sender and the Smart Campaigns feature to automatically optimize survey quota completion. You’ll also have a prompt technical assistance in case you run into any issues that you need help with.   How to create a web based survey The process of creating a CAWI survey involves creating the survey questions and the template your users will see as they complete the questionnaire online. You can select pre-designed survey templates and incorporate your own logo. The layout will adapt to the user’s screen, whether it’s a smartphone, a computer monitor, or a tablet. You can choose different types of question formats, such as drag and drop, slider, rating, matrix or open ended questions. The IdSurvey CAWI software leads you through the process so you can create a top-notch questionnaire that gets you the data you need. Creating a CAWI survey is an excellent way to get actionable information quickly and efficiently from your target respondents. Discover IdSurvey - Categories: Research world #### How to create and analyze likert scale data The Likert scale is a key tool in psychometrics and social research, used in surveys to collect data on people's opinions, perceptions and attitudes. Introduced by Rensis Likert in 1932, it allows participants to express their degree of agreement or disagreement through questions posed in the form of statements and answers that allow them to express their opinions. In this article we will explore how to create effective questions with the Likert scale and how to analyze the results in depth. What is a likert scale? The Likert scale is a psychometric scale that measures the intensity of an opinion through a series of ordered answers, called items. Answers range from extremely positive to extremely negative, for example, “Strongly Agree,” “Agree,” “Neutral,” “Disagree,” and “Strongly Disagree.” This method is useful to get a clear idea of respondents' feelings about a particular issue. Explore the features ofIdSurvey: the powerful, versatile, and easy-to-use survey software. Discover IdSurvey How to create an effective likert scale? Define the goal of the survey Before you start creating questions, it is essential to have a clear goal for the survey. What do you want to find out? What aspects do you wish to explore? Having a well-defined objective helps to structure the questions in a clear and relevant way. Make clear and specific statements Likert Scale questions should be phrased as statements that respondents can answer indicating their degree of agreement or disagreement. Avoid vague wording, which could confuse participants and lead to inaccurate answers. Statements should be designed to be clear, specific and targeted to the construct you intend to measure. For example, to measure job satisfaction, it is preferable to use statements such as “I am satisfied with my work environment” rather than generic questions such as “Are you happy at work?”. Balance the statements Include both positive and negative statements to reduce the risk of acquiescence, i.e., the tendency of respondents to always answer positively or negatively. This approach helps to mitigate answer bias and get a more accurate picture of opinions. If you want to interpret positive and negative statements in the same way, the coding of answers to negative statements should be reversed so that a high score always represents a positive assessment and a low score a negative assessment, or vice versa. Avoid bias It is important to write questions while avoiding influencing the respondent, for example suggesting a particular answer or introducing an implicit bias. Instead of asking “This product is outstanding,” use a neutral statement such as “This product meets my expectations.” Some of the most common biases in this context are: Central tendency bias: the tendency to choose central options, such as “neutral” or “indifferent,” to avoid taking a clear position. To reduce this bias, you can use scales without neutral options (e.g., a 4-point scale), and avoid extreme item definitions. Acquiescence bias: the tendency of participants to agree with statements regardless of their content. This bias can be avoided by alternating positive and negative statements to encourage more reflective answers. Social desirability bias: participants may respond in a way that makes them appear socially desirable or morally correct, rather than expressing their true thoughts. To reduce this bias, it is helpful to ensure anonymity and to phrase questions neutrally. Choose the number of options: usually, the Likert scale provides 5 or 7 answer options. An odd number of options allows for a neutral option in the middle, while an even number forces participants to take a position. The choice depends on the type of analysis you want to perform. If the goal is to measure the indifference regarding a specific topic, it is important to include the neutral option. Maintain consistency: if you use multiple Likert scale questions within the same survey, it is important to maintain the same format and order of answers to avoid confusion and to facilitate data analysis. Explore the features of IdSurvey: the powerful, versatile, and easy-to-use survey software. Discover IdSurvey Likert Scale data analysis From a statistical point of view, we should remember that Likert scales produce ordinal data. Note: This means that while we can determine that one response is ranked higher or lower than another (for example, “strongly disagree” is lower than “strongly agree”), we cannot assume that the intervals between responses are equal, as the exact value of each item isn't clearly defined. For instance, the numerical gap between “satisfied” and “very satisfied” may not be the same as that between “neutral” and “dissatisfied.” As a result, ordinal data can be arranged in order of magnitude or importance, but the precise differences between items cannot be accurately measured. After collecting the data, it's crucial to analyze them systematically to draw meaningful conclusions. Below are some statistical metrics that can be computed from Likert Scale questions: Mode analysis The mode represents the value that occurs most frequently in a dataset. If multiple values share the highest frequency, the dataset is considered multimodal. Median Analysis The median is the value that lies in the middle of an ordered data set. It divides the data into two halves: 50% of the answers are lower than the median and 50% are higher. This value gives us a clue about the distribution of the data, for example, a high median suggests that the distribution of answers tends toward positive or high values. Correlation analysis Checking whether there are correlations between answers to different questions can offer interesting insights. For example, if a strong correlation emerges between customer service satisfaction and brand loyalty, this could indicate an area on which to focus improvement efforts. The use of correlation coefficients (such as Spearman's coefficient) can help identify relationships between answers to different Likert questions, providing an in-depth view of the interactions between the constructs being measured. Other non-parametric tests To test for statistical significance between groups of data collected through Likert scale questions, specific tests for ordinal data are typically applied. When comparing two groups, the Mann-Whitney U Test is often used to obtain a p-value, which is then compared to a significance threshold to determine whether the differences between groups suggest a meaningful relationship or are due to chance. For comparisons involving three or more groups, the Kruskal-Wallis Test is commonly employed. Although the Chi-square Test can also be used, it is designed for categorical data, meaning it disregards the ordinal nature of the responses. However, the Chi-square Test can still be effective if the data are grouped into broader categories, such as combining responses into "positive" and "negative" opinions, rather than analyzing each Likert scale level individually. Other types of data analysis Although this practice is incorrect, some researchers treat Likert scales as interval data, assuming that the distances between response options are equal. This approach attempts to force the analysis of ordinal data as though they were numerical (or interval) scale data. Instead of using the item values (e.g., "satisfied," "very satisfied," etc.), numerical scores are assigned to each option, allowing arithmetic calculations, such as mean and standard deviation, and enabling the application of tests typically used for quantitative variable analysis. Note This practice is theoretically problematic because it disregards the true ordinal nature of the data. While calculating the average of responses may offer a general sense of the trend in opinions, it is crucial to remember that the arithmetic mean cannot accurately capture the actual distribution of opinions on an ordinal scale. Likert scale responses are inherently ordinal, meaning they represent a rank order (e.g., "strongly agree" > "agree" > "neutral"), but the intervals between responses are not necessarily equal. We cannot assume, for instance, that the gap between "agree" and "neutral" is the same as that between "neutral" and "disagree."
 Mean Analysis The arithmetic mean is a measure of central tendency that represents the average value of answers. Using the mean, other statistics typical of quantitative variables can be calculated. Variance and Standard Deviation The standard deviation is the mean distance of values with the arithmetic mean. It is important for understanding the dispersion of answers. A high standard deviation indicates a large variability in opinions, while a low one suggests a consensus among participants. Parametric tests Even if one chooses to force the interpretation of Likert scale data as interval-scale - allowing for the calculation of the mean and standard deviation - the use of parametric tests is strongly discouraged. Tests like the T-test, ANOVA, or Pearson's Correlation Test are designed for quantitative data that follow a normal distribution, a condition that is not met by data collected using a Likert scale. Thus, applying these tests can lead to inaccurate or misleading results. Interpreting data collected using the Likert scale requires caution, as it is essential to consider the context and characteristics of the sample. For instance, a high level of job satisfaction observed within one company may not necessarily be applicable or generalizable to other industries or cultural settings. Understanding these nuances is key to drawing accurate and relevant conclusions. Types for likert scale survey Avoid cognitive overload: do not include too many likert scale questions in a row, as this may tire respondents and reduce the quality of answers. Test the survey: before distributing it, test the survey with a small group to check the clarity of the questions and understandability of the answers. Explore the features of IdSurvey: the powerful, versatile, and easy-to-use survey software. Discover IdSurvey Examples of application of the Likert Scale question Below are some areas of application that show how the Likert scale can be a versatile and powerful tool for collecting detailed and meaningful data on a wide range of issues, facilitating strategic decisions based on structured feedback. Customer satisfaction surveys Likert scales are commonly used to assess customer satisfaction with products, services or brand experiences. Companies can ask questions to obtain detailed feedback that allows them to identify strengths and areas for improvement. Example question: “I feel satisfied with customer service.” Answer options: • Strongly disagree • Disagree • Neutral • Agree • Strongly agree Assessment of employee experience Likert scales are ideal for collecting employees' opinions on aspects of their work environment, such as the level of support received from superiors, opportunities for professional growth, and the quality of internal communications. This type of survey helps organizations measure employee engagement and satisfaction. Sample question: “Does my supervisor support me in my professional development?” Answer options: • Not at all • Slightly • Medium • Fairly • Very Measuring brand perceptions and corporate image Companies can use Likert scales to understand how the public perceives their brand, products or advertising campaigns. Questions such as “Does our brand represent sustainability values” allow them to assess the effectiveness of communication and marketing strategies. Example question: “How much do you agree with the statement: Our brand stands for innovation and quality?” Answer options: • Strongly disagree • Disagree • Neutral • Agree • Strongly agree Purchasing behavior analysis The Likert scale is useful for exploring consumer buying habits and preferences. For example, structured questions such as the example below can provide important data on consumer trends, helping companies adapt their offerings to market needs. Example question: “I often buy organic products.” Answer options: • Strongly disagree • Disagree • Neutral • Agree • Strongly agree Evaluation of the effectiveness of training and learning In education and business, Likert scales can be used to measure the effectiveness of training courses and educational programs. Questions such as “Do I feel prepared after completing this course?” allow educators and trainers to assess the impact of their program and make any improvements. Example question: “I feel prepared to use the skills learned during this course” Answer options: • Strongly disagree • Disagree • Neutral • Agree • Strongly agree Likert phrased in the form of a question Deviating from the original model, it is common to find questionnaires with Likert questions not phrased in the affirmative form. This form is not properly correct but nevertheless has become commonly used. Example of a non-affirmative question: “How likely are you to purchase our products again?” Answer options: • Extremely unlikely • Unlikely • Neutral • Probable • Extremely likely Conclusions of likert scale guide Likert scales are a versatile and powerful tool for collecting data on opinions and attitudes. It is critical to consider ethical implications in the design and interpretation of Likert scale surveys. Questions should be phrased in a respectful and neutral manner, avoiding influencing answers. It is essential to ensure the anonymity and confidentiality of participants, especially when addressing sensitive issues. A rigorous and scientific approach to survey design and analysis can provide valuable insights and support strategic decisions in academic, business, and social settings. Explore the features of IdSurvey: the powerful, versatile, and easy-to-use survey software. Discover IdSurvey Likert scale FAQ What is the likert scale? The Likert scale is a rating scale used in surveys to measure respondents' opinions. Each Likert scale question consists of a statement and a set of answer options that allow respondents to express their degree of agreement or disagreement. The answers are structured with an ordinal scale, for example from “Strongly disagree” to “Strongly agree.” What are the advantages of using the Likert scale? Advantages include ease of use and understanding and the ability to measure the complexity of respondents' feelings and perceptions. The range of answers a likert scale allows can be easily adapted to different research needs. For example, you can create questions with options ranging from “Strongly disagree” to “Strongly agree,” or from “Extremely dissatisfied” to “Extremely satisfied,” etc.. How to analyze Likert scale data statistically? Likert scale data can be analyzed using descriptive statistics such as mode and median. By forcing the type of data, some researchers turn the ordinal scale into an interval scale, allowing the calculation of mean and standard deviation. Nonparametric tests can also be used to compare groups or check correlations. The use of correlation coefficients such as Spearman can help identify relationships between variables. How many answer options should I use in a Likert scale question? Generally, Likert scales use 5 or 7 answer options. A 5-point scale offers a good balance between simplicity and accuracy, while a 7-point scale can provide greater sensitivity in measurement. Odd-numbered scales allow a neutral answer to be included, while even-numbered scales force the respondent to take a positive or negative position. When to use a Likert scale? Likert scales are ideal for assessing respondents' feelings on specific topics, such as customer satisfaction, service quality, employee experience, and effectiveness of products or programs. They are especially useful when you want to get a detailed view of opinions while avoiding the use of open-ended answers. What is the difference between the Likert scale and other rating scales? The Likert scale differs from other scales - such as the nominal scale or the ordinal scale - in that it allows measurement not only of the presence of an opinion, but also the degree of intensity with which it is expressed. Unlike a dichotomous variable (Yes/No), the Likert scale allows a wider range of answers, providing more detail on the degree of agreement or disagreement. What common mistakes can be made when designing Likert questions? Common mistakes include: using ambiguous or complex statements, formulating questions that suggest an answer (wording bias), and using too many or too few answer options. It is important to maintain clear, neutral language and make sure that all answer options are easily understood. Why is the Likert scale preferred over other question types? The Likert scale is preferred because it allows the collection of detailed and easily quantifiable data on opinions, easy to implement, and allows a large volume of answers to be collected quickly. In addition, the use of closed questions facilitates data analysis compared to open-ended questions, reducing the time and resources required for interpretation. How can I improve the quality of Likert scale surveys? It is important to: formulate clear questions focused on a specific topic, balance positive and negative statements to reduce bias, test the survey with a small group before distribution, and make sure the answer options are consistent and understandable. What are the disadvantages of the Likert scale? Disadvantages include a greater possibility of acquiescence bias (tendency to answer positively), the risk of respondents choosing the neutral answer to avoid taking a position (central tendency bias), and the difficulty in dealing with ordinal data in statistical analysis. In addition, the Likert scale may not be suitable for measuring complex opinions that require numerical or more detailed answers. - Categories: Research world #### How to find the sample size of your survey? What is the sample size? A sample is the set of respondents to be interviewed during a survey. The sample represents a much larger segment of the population that is the subject of the survey study. Researchers choose their sample often based on specific characteristics such as gender, education level, age or shopping habits, just to name a few. The sample size is critical to ensure that statistically valid data are collected. So, it is important to know how to find the right sample size for your survey.   Find your sample size with the online calculator   There is a precise formula that can help you calculate the right sample size for your survey This formula takes into account 4 factors: The population: that is, how many people fall into the demographic group you want to study. For example, for a study about people who drink coffee in Italy, the size of your population will be the total number of people who drink coffee in Italy. Keep in mind that this number is often indicative and not precise. The margin of error or confidence interval: that is, how much margin of error you anticipate in your research. This margin is usually expressed as a percentage. The confidence level: which is how confident you are that your data will be reliable. This value is also expressed as a percentage and it is usually in line with the margin of error. The standard deviation: i.e., an estimate of how much the responses will vary from each other and from the average number. Since at the time of sample creation you have not yet conducted your survey, a safe choice is 50%. Once you have determined these factors you can proceed with the calculation using a sample size calculator online or paper and a pen. How to determine your sample size step-by-step First, you need to identify your z-score (which corresponds to the confidence level) which is the constant value needed for your equation: Confidence level 90% – Z Score = 1.645 Confidence level 95% – Z Score = 1.96 Confidence level 99% – Z Score = 2.576 These are the most common confidence levels. In case you need different Z Scores, you can find several online tools that can help you! Now you can use this formula to calculate your sample size: (Z-score)2 * StdDev*(1-StdDev) / (margin of error)2. Important note. This equation is only valid over a very large or unknown population. What if my sample is too small? In this case you may be interviewing a sample that is not representative of the group you are referring to and may include discrepancies. The data collected is not statistically valid and your research may not be reliable. What if my sample is too big? In this case, the project becomes difficult to manage and very expensive, both in terms of costs and resources. The results will be more reliable but the investment will be very heavy. Excerpt: The sample size is critical to ensure that statistically valid data are collected. Here is a step-by-step guide about how to find the sample size with the right formula and tools. - Categories: Research world #### How to improve your survey invitation email A survey invitation email has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many recipients click on the survey invitation. According to recent studies, the average response rate to survey email invitations is about 10-15% of the total. So it’s important to spend more time on email design to increase this percentage. We compiled a list of useful tips to improve your mailing strategy. By following these simple rules you’ll create effective invitations and you’ll get better results! The invitation has a crucial role in persuading respondents to complete the questionnaire improving your response rate.   Tips to send a convincing survey invitation email 1. Prevent cancellation. It’s quite common for respondents to delete the email or move it to the spam folder if they don’t expect any communication from you. Tip: focus on the “subject” and “from” fields. 2. Email subject. The email subject lines are the first thing respondents will read so it’s important to focus on them. Avoid generic subjects. The sender’s name has to be recognizable and trustworthy. Tip: write a short subject line (35 characters or less) that can be interesting for your reader but it also has to go straight to the point. 3. The design. A captivating design will give the impression of professionalism to the respondents who open the email. For this reason the template must be responsive. Tip: it’s good to have a couple of design options so you can compare them and choose the best solution. 4. Customization. If possible, use autocomplete text to include the recipient’s information in your email. Tip: “Dear Mr. Smith” sounds better than “Dear Sir.”. 5. Urgency. It’s rare that recipients decide to complete the interview as soon as they receive the email. By setting a (real or not) deadline is the best way to guarantee the actual completion. It’s what you call “urgency”. Tip: use terms like “now”, “just for today” or any other thing that can avoid postponements. 6. Be honest about survey time. Saying “This survey will last 5 minutes” when sending a survey invitation will lead you to a wider engagement because participants will be able to organize their time. Tip: the time you specify in the invitation must be accurate! Avoid long surveys (more than 20 minutes) and be honest. 7. After the first email. Sending the questionnaire invitation shouldn’t be the last step of your communicative strategy. It’s important to send reminders to guarantee a higher rate of response. Tip: don’t be afraid to over-send or be insistent. People receive a lot of emails every day so you have to be sure that your communication didn’t get lost.   Discover EmailSender, invite your target with Email campaigns . Discover EmailSender, the powerful email tool integrated in IdSurvey. Select the target, schedule the dispatch and monitor statistics. You can also add and schedule reminders for the respondents who haven’t completed the survey yet. Thanks to the integration with a worldwide leading email provider, you always have the guarantee of a high return while minimizing the probability that the email will be marked as spam. You can create standard or smart campaigns. Smart campaigns automatically add all contacts that match the criteria set to complete the survey while optimizing the completion of the quotas. Discover EmailSender to manage your Email campaigns, schedule a free demo - Categories: Research world #### How to write a good questionnaire for your survey Learning how to write a good questionnaire is easy with these starter tips Although developing a survey may seem like simple work to the untrained eye, a professional understands that it takes skill to know how to write a good questionnaire. Writing an effective survey or poll is more than just coming up with a few questions; it requires planning, strategy, and specific consideration. Here are a few tips to help you develop your next survey questionnaire.   Know what you want to achieve Before you even start writing your survey questions, one of the most important parts of knowing how to write a good questionnaire is understanding the information you wish to gather with your survey. Clearly outline your objectives as these goals will guide the development of the questions.   Determine your survey methodology When it comes to conducting surveys, you have a lot of options available in terms of the methodology you can use. There are lots of survey software platforms that offer a wide variety of formats for your questionnaire. How to write a good questionnaire isn’t just a matter of the right questions, it’s also a matter of selecting the software that suits the needs of your data collection goals. IdSurvey offers CATI, CAWI, and CAPI methodologies, giving you the flexibility to choose which is best for your project.   Write the questions without bias Although you are searching for specific information in your survey and may even hope for a particular result, one of the key cornerstones of how to write a good survey is to ensure that you avoid bias. In other words, write your questions without leading the respondent or suggesting the type of answer you wish to achieve. Develop the questions to be objective so the respondent can give an honest, unbiased answer. Although learning how to write a good questionnaire takes a bit of practice, the investment you make into your survey’s quality will pay off in the results. Once you select a powerful data collection tool such as IdSurvey, and you pay attention to the way you word your questions, you will be well on your way to developing a questionnaire that can provide you with valuable data to achieve your goals.   Discover IdSurvey - Categories: Research world #### How to write an effective survey questionnaire How to write an effective survey questionnaire? Every word counts to get higher customer satisfaction. A lot of people write as they think: they’re convinced that this is a great strategy to engage users and not to scare respondents with technical terms. This reasoning is correct but may lead to an incorrect conclusion: on one side any communication indeed has to be done clearly and simply but, on the other, it’s also true that this is much more difficult than what it seems. When you’re writing a survey this will be even more obvious. To get accurate results you have to avoid respondent misinterpretations and consequent partial answers. At the same time, you still have to engage and involve the interviewee to avoid drop out. To get acceptable results you have to follow some rules on correct questionnaire writing. In this post, we’ll unveil our secrets on how to write an effective survey questionnaire!   4 rules for how to write an effective survey questionnaire A lot of researches showed how important are language and structure to questionnaire effectiveness. The same question formulated in two different ways may lead to two different data. You have to be particularly accurate with question arrangement to reduce misinterpretation. This will also guarantee higher data reliability.   Correct spelling Maybe it sounds trivial but still, a lot of questionnaires are full of lexical and grammatical errors. One single typo may be enough to jeopardize the respondent’s perception of the company’s professionalism.  consult a dictionary (even an online one) can clear out a lot of doubts. What’s more, it can also be useful to find different definitions of the same term. This practice reduces the risk of inaccurate or invalid data because of terms of possible ambiguity.   Questions distinctiveness To guarantee maximum accuracy of results collected, the questionnaire should include unique questions. So one question should include one query and not two. An example: “Do you eat fruit and vegetables every day?” is what we call a double question. Some respondents may eat fruit but not vegetables every day. And vice versa. For this reason, the phrase should be split into “Do you eat fruit every day?” and “Do you eat vegetables every day?”. Two separate questions as opposed to one generic question which is difficult to answer Our advice: a quick and easy way to check your questions could be searching for conjunctions and or.   Simple words As said before questions have to be lexically and grammatically correct for immediate comprehension. For this same reason, it’s crucial to use a simple and clear style: good questions are short and simple. Avoid technical terms, complicated words, and all those terms that may be difficult to understand for people not experts in the field. Our advice: replace all unusual terms with more common ones. Thesaurus will be useful for this purpose.   Simple phrasing A simple language may not be enough to guarantee correct comprehension. Another trick may be using short and simple phrases. Try to be as brief and clear as you can, even for clauses or recommendations. A question has to have the same meaning for all: some notions may be understood differently by people with different backgrounds. Short phrases prevent this misunderstanding to happen. Our advice: it’s good to test the questionnaire before sending it to respondents. You’ll be able to identify possible mistakes or unclear statements.   How to write an effective survey questionnaire? The conclusion. To sum up, it’s advisable to use a professional but still clear and simple language to avoid misunderstanding. Other than our 4 golden rules, make sure that your questions go straight to the point. “Do you go to the gym?” will give you less accurate results than “How many days do you go to the gym?”. Every detail is crucial to get an accurate questionnaire.   Discover IdSurvey - Categories: Research world #### IdSurvey 8 event and news IdSurvey 8 is online! Watch the video and discover all the news. https://www.youtube.com/watch?v=_vCXfU5vlXs Custom alerts It allows you to insert controls on any page of the questionnaire and warn the respondent with a personalized text.   Show as buttons The new “show as buttons” option allows you to view single or multiple questions with a new user friendly look. Carousel It allows you to change the style of the matrix questions making the compilation easier and more understandable. Carousel shows one line at a time and automatically scrolls to the next line. MaxDiff The MaxDiff question allows you to ask which attribute is the worst and which is the best. Or the least important and the most important. Options in matrix IdSurvey 8 also adds options to change the behavior of the matrix questions making them incredibly flexible for particular uses, without the need for any script. The exclusive columns option prevents you from selecting the same answer on different rows. This solution is useful for creating ranking grids, as an alternative to the drag&drop question. In addition, the mandatory columns option is available if you want to answer not only the questions in each row, but also all the columns. These new features can be combined with each other and with those already available in the matrix questions. This allows you to create even very special matrix for the most diverse needs. For example, you can make the rows optional and set the columns as mandatory to create a rotated grid. In addition to changing the behavior of the matrix, there are also options that change their layout. We can reduce the width of the matrix, which is a perfect option for form creation, or choose to show the matrix question even on mobile devices or to show one line at a time, as if they were many separate simple questions. Signature and Upload File IdSurvey 8 also introduces new special question types, perfect for CAWI and CAPI surveys. The signature question is perfect for touch devices but also compatible on desktop computers with mouse or trackpad. The Upload File question allows you to upload any type of file. You can specify the file types allowed. Photo question If you use a compatible browser, you will be asked whether you want to upload an existing photo or take a new one. For example, you may request a photo of the respondent, or to take the photo to a document. A perfect solution if you are using IdSurvey for a recruitment. Audio question It can be used to request vocal feedback rather than expect the respondent to detail their opinions in a long text area. Video question Useful for qualitative surveys but also for Mystery Shopping and other uses. Disc Space With IdSurvey 8 we have revolutionized media management by providing dedicated disk space to keep the database lighter. As a result, you can now manage large amounts of files, including high-definition video, without adversely affecting IdSurvey’s performance. Each customer will have 5GB of disk space available for free. For those who make extensive use of media – especially video questions -upgrades to 250GB are available at a cost of €299 per year and 500GB at €499 per year. CAPI Test Mode With IdSurvey 8 you can finally use the test mode on the CAPI app. CAPI QRCode Thanks to the QRcodes found in the list of interviewers assigned to the CAPI survey, you can simply frame them with your smartphone or tablet to access the survey immediately. CAPI Silent Recording By activating the silent recording option in the settings, all CAPI interviews will be recorded. Thanks to the GPS position recording too, you will be able to supervise the work of the agents and the quality of the collected interviews. In addition, thanks to a new flowscript function, you will be able to record even a part of the interview. CAPI Synchronization The synchronization of files and interviews has been completely re-written bringing numerous advantages. The uploading of interviews is now faster and more efficient, even for surveys with multimedia questions. But there is another important new feature. The CAPI now fully supports mix-mode surveys. With IdSurvey 8, even partial interviews are synchronized with the server and this allows – for example – to start an interview with CAPI and complete it with CATI or vice versa. You can even pass a partial CAPI interview to another agent, or retrieve all the synchronized interviews even if you change devices. The procedure for opening the complete CAPI interviews has also become very simple. Now it is enough for an administrator to click on “open interview” and after the synchronization the agent will be able to access the interview immediately. CATI Restyling IdSurvey 8 brings news also in the CATI interface. We have improved the contrasts and eliminated nuances to improve readability and therefore the work of the agents. For the same reason, some fonts have been replaced, such as telephone numbers and codes. Now the interviewers interface is much clearer and essential. CATI Key-entry IdSurvey presents Key entry. With Key-entry you can use only the keyboard to fill in interviews, start calls and mark the outcomes. It can visibly increase the speed of agents. The use is very simple but it hides a sophisticated engine to make key entry really convenient. CAWI reCaptcha The reCaptcha feature prevents access to the interview with bots. ReCaptcha is extremely useful when posting a link to a site or social media. CAWI Redirect overquota Specific redirect for complete but over-quota interviews for specific redirection, as provided by some panel providers. CAWI QRcode To facilitate testing and previewing on mobile devices, a QRcode is available for immediate access to the interview simply by framing it with the camera, similar to the CAPI feature.   Discover IdSurvey 8 - Categories: News #### IdSurvey: top research tool according to Quirk’s Media As every year, Quirk’s Media compiled a list of top research tools providers for market research and this year IdSurvey is one of those! For 30 years Quirk’s is the place to go for the best ideas, innovations and news on market research. 26 TOP RESEARCH TOOL PROVIDERS by QUIRKS “Conducting research can be difficult if you don’t have the right tools. These companies offer a wide range of research tools, technologies and services to help you conduct better research and gain the best insight. Whether you need to build a survey, conduct focus groups or need a combination of research tools, these companies have everything you need to help you at every stage of the research process. Some can offer individual tools, technologies and services while others can provide a suite of tools to cover all of your research needs. The companies included offer research tools in a wide range of specialties, including user experience, survey-building, sampling, data collection and much more. For all of your research needs, consider these companies and their methodologies, technologies and solutions.” IdSurvey is a powerful but intuitive solution to professionally answer to the research agencies, government bodies, universities and companies most demanding requests. It’s the tool market research professionals love because of its advanced features and its brilliant support team that it’s always available to train and guide the customer in configuring and designing the most complex surveys. - Categories: Stories #### LAPS Policy Delphi social research with IdSurvey The Laboratory for Political and Social Analyses (LAPS, Laboratorio Analisi Politiche e Sociali – website: www.laps.unisi.it) is a centre of excellence for public opinion and social research. It provides the equipment and expertise to undertake different research methods (face-to-face, telephone, online and mixed-mode surveys). LAPS offers its expertise in questionnaire design and evaluation, data collection, and content analysis. The research team provided scientific advice to several international projects, such as the Transatlantic Trend Survey, the Transatlantic Trends Survey on Immigration and the European Elite Survey. The team is composed by social scientists Prof. Pierangelo Isernia, Director and senior advisor, Dr. Francesco Olmastroni, Dr. Rossella Borri and Mrs. Manuela Maltese. The range of research for social science conducted at LAPS goes from local issues to (inter)national politics and society. LAPS uses IdSurvey software for its social research activities. IdSurvey provides extreme flexibility in research design conducted with CATI, CAWI, CAPI or mixed modes. In particular, we find the following functionalities very useful: The organisation of random and stratified sampling frames. General or specific filters for interviewers, contacts, questions, and answer options. The wide range of research questions that can be created. Randomize all elements of the questionnaire: single pages or groups/blocks of pages, questions, answer options, etc. Display answers or information about the contacts during the questionnaire. Export the gathered data in different formats such as SPSS, CSV, Access and Excel. Policy Delphi social research One of the most challenging research conducted is the Policy Delphi. It was carried out as part of the TRANSWORLD project (Project no. 290454), funded by the EU under the 7th Framework Programme. It focused on the analysis of transatlantic relations and the future of global governance. Within this framework, the Delphi was designed to primarily explore the following aspects: Whether and to what extent a set of global challenges are likely to emerge in the four areas addressed by the project (i.e., international security, global economy, global environment and climate change, human rights and democracy promotion). And what their impact would be, should they occur. What policy responses are desirable and/or feasible to such challenges. What is the state of governance in each of the four areas and how it is changing. The final results of the Delphi provided a solid ground for the development of policy recommendations to decision-makers, in order to foster the viability, effectiveness, and accountability of global/regional governance architectures. The Delphi technique is a forecasting “method for the systematic solicitation of informed judgments on a particular topic”. It is a tool to analyse complex issues and to gather information about the estimated impact of policy decisions. The TRANSWORLD Policy Delphi has been designed, coordinated and conducted by a research team of the Department of Political, Social and Cognitive Sciences at the University of Siena, which was also responsible for data collection and analysis. IdSurvey has been used for the implementation of the entire process, which has been articulated in different stages: Experts’ selection and recruitment (April – June 2014) Round 1 (October 2014-January 2015): “Exploring challenges and policy solutions” Round 2 (January 2015- March 2015): “Reaching consensus and identifying areas of polarisation” Round 3 (May 2015- July 2015): “Towards policy recommendations” Experts’ selection and recruitment (April – June 2014) The TRANSWORLD Delphi social research was designed to survey around 30 experts for each of the four areas of research, namely international security, global economy, global environment and climate change, human rights and democracy promotion. Since April 2014, a list of around 300 experts’ names from the EU, the US, Turkey, Canada, Brazil, Russia, India and China was collected. They were then ranked according to a number of criteria, such as: a) scope of their expertise (international/regional vs. country-based approach, with preference given to the former); b) seniority (with preference given to senior experts, where ‘senior’ is defined as experience exceeding 17 years, beginning with their first post-graduate or post-doctoral job); c) number and quality of publications (with preference given to those who published relevant articles on the policy area of expertise). This sociological research was designed to be representative with regards to country and role. Accordingly, 266 experts (from 53 to 77 for each area) were shortlisted and formally invited to participate in the exercise between July and October 2014. Table 1 below shows the response rate (number of experts that accepted divided by the total number of invited people) in each of the four domains. International security Global Economy Global Environment and Climate change Human Rights and Democracy Promotion A Contacted 53 73 77 63 B Accepted the invitation 32 30 29 31 B/A Response rate invitations 60% 41% 38% 49% C Filled survey Round 1 24 21 26 25 C/B Response rate Round 1 75% 70% 90% 81% D Filled survey Round 2 24 20 26 23 D/C Response rate Round 2 100% 95% 100% 92% E Filled survey Round 3 24 19 26 22 E/D Response rate Round 3 100% 95% 100% 96%   Round 1 (October 2014 – January 2015): “Exploring challenges and policy solutions” The first round explored experts’ opinions about the main challenges and policy solutions in the four areas under study. Experts were asked: 1) to list the main challenges in their field of expertise in terms of both impact and likelihood, on a scale from 0 to 100; 2) to express their opinion about the desirability and feasibility of a list of policy solutions to address them, on a scale from 1 to 10; 3) to state their opinion about a set of questions, which were intended to collect information about salient issues concerning the area of concern, on a Likert scale (agree/disagree options); 4) to suggest further challenges and solutions not included in the questionnaire, through comments. The four questionnaires for the first round (one for each policy domain) have been drafted by relying on the research effort conducted under the broader TRANSWORLD project. Accordingly, working papers, reports and other research material produced by the TRANSWORLD project were analysed, in order to identify and list the core issues and themes to be addressed by the Delphi exercise. The final versions of Round 1 questionnaires were administered to the experts by the end of October 2014 in CAWI (Computer Assisted Web Interview) mode. Each expert received a unique, personal link to the questionnaire related to his/her own field of expertise. They were given a deadline of two weeks to complete the survey. When needed, reminders were sent after the deadline expired, in order to increase the response rate. The response rate for Round 1, accounting for those experts who filled the survey, ranged from 70% for Global Economy to 90% for Global Environment and Climate Change (see Table 1). Round 2 (January 2015 – March 2015): “Reaching consensus and identifying areas of polarisation” The second round of this social research identified the areas of consensus and those where disagreement existed over the main challenges and solutions. In the questionnaire of Round 2, items were clustered into thematic groups, based on factor analysis and grounded in the relevant theoretical literature. Experts were then presented with the results of the previous round for each item, reported as average values and standard deviations and introduced by a short commentary. They could also see on the screen their own responses in the first round. Then, they were invited to either confirm or revise their assessment. They were also strongly encouraged to comment on their personal assessments. Furthermore, a few new items and/or modified some old ones were introduced in the second round questionnaire. In March 2015 the four questionnaires were sent out for completion to experts, with a deadline of two weeks to complete the survey. After three weeks we reached the 90-100% of response rate in all the four areas (Table 1). Round 3 (May 2015 – July 2015): “Towards policy recommendations” This round was designed to draw conclusions about near- and long-term future challenges to the international security, global economy, global environment and climate change, human rights and democracy promotion, and the solutions available to address them. Experts received a summary report of the main findings and charts and we asked them to provide a commentary on their panel’s estimates. Only when large disagreement still existed, they were asked once again to either confirm or revise their judgments and to specify the reasons for their position. A few new questions were introduced to verify results, explain controversial issues, and test general concepts in more concrete scenarios. In Figure 1 there is the introduction to survey, where the task was briefly explained. Following figures illustrate the case of a reiterated question: experts were preliminarily presented with the summary of their panel’s responses in the previous round (Figure 2). Then, the critical item where consensus was not reached was asked again, while the expert could see panel’s mean response and the standard deviation (in green). In the box below, he/she could see his/her previous response and he/she could change or confirm it. In Round 3 of this social research, comments to new responses were compulsory.   Figure 1. Example of introduction to survey in Round 3   Figure 2. Summary of responses of previous round   Figure 3. New response to controversial item - Categories: Stories #### Learn how to create an online survey With these tips you can easily create an online survey  If you need to learn how to create an online survey for your research project, you should understand a few basics before you get started. While there are many types of different online platforms for survey creation,  IdSurvey has several advantages over the competition that can make the process much easier for you.   How to create an online survey: getting started Online surveying is a methodology commonly known as CAWI computer-assisted web interviewing. One of the first steps in creating a survey is to input your survey settings, beginning with your contact options. In IdSurvey, for example, you have the option to distribute your survey through a general link that allows for anonymous responses. Alternatively, you can create an individual ID-based link for each respondent. This feature allows you to track information and individual responses for every person who takes your survey. You can import your contact list to distribute your survey easily.   Designing your survey Another important aspect is learning how to design the actual questionnaire. IdSurvey offers you a wide range of options for adding sections to your survey. You don’t need to know how to write code, because the IdSurvey software has a graphic interface. However, if you do know how to code and wish to use this functionality, the software also allows you to do so. New sections and pages are easy to create in the Questions Management window of the survey creator. There are many themes to help you customize your survey’s look and feel, and you can also upload a logo if you want.   Sending your survey to respondents IdSurvey software has an Email Sender feature that lets you send your survey directly to email respondents you choose, without leaving the program. This feature lets you collect email statistics to monitor the response rate to your survey. You can also set quotas for your survey so you collect interviews that are relevant to your statistical sample. When you’re learning how to create an online survey, ease of use and responsiveness are top priorities. IdSurvey allows you to collect the information you need in a way that is customized to your needs.   Discover IdSurvey - Categories: Research world #### Market Research definition: how it works Are you an entrepreneur or a manager? Then you should know how crucial it is to make the right choice for your company! These decisions can be facilitated by knowing the definition of market research. Effectively investing resources it’s important not to lose market share and to take the lead with competitors. So, how to reduce errors and make good decisions? Using market research.   Market research definition: the basis Market research is the systematic collection of data related to marketing issues carried out by using market research tools. But, what type of information can market research provide you with? Understand your target market and ideal customer Gather information of a new market where you’d like to distribute your product Analyze the market where your company works in real-time Analyze your customer satisfaction Monitor any “hidden request” in the market and develop a product/service to answer that Market research tools can be your friend to develop a prosperous business and to keep it that way over time. But how can you get significant data to make better marketing decisions for your company?   Market research definition: Quantitive and qualitative data Once the goals are set, researchers have different options to collect data. In fact, you can use two different types of market research: quantitative and qualitative. Quantitative data are often numerical and they require a lot of work both during collection and analysis. To be significant the sample needs to be numerous and questions have to be structured in the same way for all users. An example: Sky wants to analyze the satisfaction of Sport pack users surveying its customer. Respondents can express their satisfaction through adjectives like Very Satisfied, Satisfied, Dissatisfied, Very Dissatisfied. Once the data are collected, they need to be statistically analyzed to know the level of satisfaction of the users. Qualitative data are useful to know how or why something happens in your company. Questions are de-structured and give to the researcher the possibility to range from one topic to the other. An example: Procter & Gamble has just designed a new beauty product for women. Researchers organize a focus-group with people who tested the prototype to see how the target consumer reacts to the product.   Understanding market research and taking the right decision Qualitative and quantitative data are really important but they’re not enough. It’s their analysis that makes them useful for the company. You can conduct market research by yourself using a professional survey software. In this case, select a market research tool that can help both in the collection and the analysis phase so to improve your business insights. The alternative is to get in touch with a research agency that can conduct market research for you and provide you with the insights.   Discover IdSurvey - Categories: Research world #### Matrix questions: 4 rules (+1) to make them effective Matrix questions are commonly used in market research especially on web questionnaires. Why are these question types so popular? Because they’re easy to implement and data collection is fast and effective. Despite that, inappropriate use can vanish all advantages diminishing survey performance. How can you take advantage of matrix questions? Follow our 4 rules (+1) to effectively use them! Let’s revise some theory first!   What is a matrix question? “Matrix questions are a set of questions displayed as a grid where for each question (row) you have the same series of answers (columns)” Why do market researchers love matrix questions so much? Because on one side they’re easy and fast to insert in the questionnaire and on the other they’re easy to understand and answer.   4 basic notions on matrix questions These 4 rules will allow you to immediately build effective matrix questions: Answers: short and direct text. When you create a matrix question, optional answers (especially in matrix) have to be immediately clear to the respondent. Avoid conjunctions like “or” or “/” in your answers. How many answers? Less than 5. Most effective matrix questions don’t have more than 5 answers (5 columns). How many questions? Ideally less than 5. A matrix with many rows may be discouraging for the respondent. We suggest not more than 5 questions presented to the respondent. Take advantage of mobile-friendly. Mobile interviews are increasing and matrix can be your friend for this kind of administration. Be sure you use software that automatically optimizes your questionnaires on your smartphone.   Extra tip: do a mobile check-up on your survey! More than 90% of people use their smartphones daily (source: Deloitte). As a result, it becomes crucial to make sure that questions are well viewable from any device. We can define a grid question as “mobile-friendly” when it does not force the user to scroll horizontally. Consequently, the number and length of answers (columns) will be crucial. Instead, there will be more tolerance for questions since vertical scrolling is more natural (rows). What if our grid is complex and we can’t edit it? By default, if you are accessing the interview from a smartphone, IdSurvey breaks down the grid questions into multiple simple questions to make it clearer and easier to fill out from small screen devices.   Discover IdSurvey - Categories: Research world #### Maximize your mobile survey performance “Mobile first!” Up until a few years ago, any software was designed first for PC and then adapted to smartphones and tablets. But this method hid more than a pitfall for two main reasons: the smartphone screen is much smaller than PC and the only input device is…the finger! App design had to be remodeled for survey performance. They had to be as user friendly as they could so a one-eighty turn was needed: design native applications for mobile and just later convert them for PC. That’s how the motto “Mobile first!” was born. Similarly, any questionnaire needs to consider this new approach. This article will increase your mobile survey efficiency both for web (CAWI) questionnaires or on field (CAPI) ones.   Design and Format for better mobile survey performance: 3 recommendations Mobile devices used by survey respondents to compile the survey have remarkably smaller dimensions than supports we usually work on. For this reason, you have to keep in mind that questionnaires on small devices hold off friendly use of descriptive text in your questions. A survey meant to be completed with a mobile device has to be concise. But that’s not enough.   Here’s 3 useful recommendations to perfectly set your survey:   1) Avoid endless text blocks: long texts will be disadvantageous for your mobile survey. Avoid long texts and try to split long paragraphs. The tip: use bold text to easily identify keywords and use lists to diversify text.   2) Prefer vertical display: We recommend using a vertical scroll rather than a horizontal one, much better for small devices. The tip: choosing the right software is crucial. Be sure to avoid compatibility issues. For example, IdSurvey perfectly manages all mobile devices thanks to its responsive layout.   3) Images management: using images can be useful to make your survey more appealing and to attract respondent’s attention. Because of automatic pic resizing, mobile devices cannot allow perfect display of the image or it may take too long to load. That’s why you should limit the use of images: we’re not suggesting to create an “aseptic” survey (white background and black text) but pay serious attention to image fluidity and load speed. The tip: when you’re designing the survey use formatting codes to define automatic resizing and avoid using huge images, preferring ad-hoc scaled-down versions. Graphical characteristics Here’s a list of graphical characteristics a user-friendly mobile survey should have: Use an engaging background rather than a lot of images. Promote readability with a contrast between the background and the font color. Prefer high impact font that doesn’t strain the eyes. Limit long text and number of questions in a single page. Use a simple and pragmatic style rather than a complex and elaborate one. Which question types to use for a good mobile survey experience? Now that we’ve listed the characteristics a survey for mobile should (or shouldn’t) have, we can focus on the best types of questions to use. What are the other rules to choose the best question format? Here’s some: Dropdown menu. When we’re designing a questionnaire for mobile devices we always have to remember that it will be displayed on small screens. For this reason, a lot of elements of standard surveys (on computer) may not be perfectly integrated. The dropdown menu allows you to display a long list of options in the same window enhancing the usability. Grids. Grids are to avoid. Adapting a grid to a small screen can be complicated. You could use a scrolling grid but it won’t be the best choice as it could disorientate the respondent or cause display problems. Open-ended questions. This type of question can be used but in a limited way. A respondent could find writing difficult and consequently give a hurried answer. Check box. The best solution to open-ended questions is to prearrange an adequate number of check box answers. The respondent just has to select the box with the desired answer. Mobile survey: the conclusion This article began with what seems to be a real trend reversal in market research: surveys administered via mobile devices are more and more used by small and big companies. There are multiple important benefits from this: interviewers work is quicker and easier, survey compilation can be completely delegated to respondents (with all consequent advantages both in economic and logistic terms). Technology is constantly evolving: it’s a polished but democratic science. Just think about the diffusion of mobile devices all over the world. For this reason a software that is not compatible with tech and mobile progress will be obsolete. IdSurvey survey software is completely responsive and both CAWI surveys and the CAPI app are perfectly compatible with all devices. We have to keep in mind that mobile devices are not just an alternative to computers: more than 50% of the population we invite to our surveys will answer using a smartphone or tablet. But it’s good to also consider the limited potential of mobile devices both in graphic and formatting Always do numerous tests and controls to be sure the questionnaire is displayed correctly on the screen and that there’s no corruption of the original version. Read more about how to create a survey with Idsurvey.   Discover IdSurvey - Categories: Research world #### Mixed-mode surveys: 4 reasons to use it Ask better questions, take advantage of the right methodologies, use more effective techniques for your target. These are just some of the many reasons that make the difference in market research. The goal is the same: increase response rate, that is to say, complete as many interviews as possible. How? In many cases, a good solution is mixed data collection (mixed-mode surveys). Let’s see why it’s important to integrate it into your project strategy.   Mixed-Mode surveys in practice D.A. Dillman and J. Tarnai – authors of several books on data collection – stated in 1988: “Mixed-Mode surveys are the future of data collection.” But what really is Mixed-Mode? Mixed-mode is mixing methodologies in data collection to get a higher response rate and quality of answer. You’re using mixed-mode if you start an interview via CATI and then you finish it via CAWI, for example. Or also if you’re collecting data via CATI, CAWI, and CAPI simultaneously.   Mixed-mode surveys: 4 (essential) reasons to use them Web, face-to-face, phone: which methodology can help you complete more interviews? As said the answer is not one but multiple methodologies together. Here’s a 4 points list on why to use it: A wider target. In the US about 10% of the population doesn’t have Internet access (source: Pewresearch – 2019). This could be enough to include the use of phone interviews – and not just web – to widen our target Speed uptime. Time is a limited resource and mixed-mode can speed up questionnaire compiling using more methodologies sub sequentially or at the same time. Increase the quality of answers. Sometimes during a web interview, an open-end answer may result incomplete or not coherent with the question. In this case, adding a phone or face-to-face methodology to the survey may be the best solution. Meet respondent’s request. The respondent can opt for his favorite methodology being able to choose from a variety of them.   How IdSurvey can maximize your response rate Low response rate or survey methodology not suitable for the target: these are factors to avoid to make a survey effective and we can help you reach this goal. IdSurvey is designed and optimized to take advantage of all mixed-mode surveys benefits: It’s the only software in the market where you can really design and manage your CATI, CAWI, and CAPI interviews simultaneously in one interface You can use all methodologies with just one click. You don’t need any importation or exportation All methodologies in one single survey. Interviews can be simultaneously collected via phone, web, and face to face you can start the interview with one mode and complete it with another without losing any data at all   Discover IdSurvey mixed mode - Categories: Research world #### Multilingual Surveys: how to create and manage different translations When you work with international markets you should consider creating a multilingual survey to improve your data collection. A multilingual survey will allow the respondent to select the language to answer the questionnaire with. For example, you might offer a bilingual survey in English and Spanish and automatically set the language based on the browser’s settings or parameters of the user. The respondents will be able to switch language by selecting the preferred one from the language menu. Moreover, you can share the same survey link across different channels such as social media, SMS, email, etc. and your audience will be able to switch from one language to another choosing the one that they feel most comfortable with. What are the main benefits of creating a multi-language survey? Multilingual surveys can bring many advantages to your research: Better interviewer experience: you will offer your audience a better survey experience and this will directly influence the data you collect. Your sample will be more engaged with your survey if you give them the chance to answer questions in their native language. Higher response rate: interviewees prefer to answer a survey if it’s available in their language. More accurate data: the quality of the data you are collecting will be higher because you can be sure that your audience understood all questions. Better survey management: if you’re using multilingual survey software, you can manage all translations and data in one place.   Demo request   How can I create a multilingual survey? Professional multilingual survey software allows you to seamlessly design surveys in different languages. To create the multi-language survey questions you have to follow a few easy steps: 1 Create the questionnaire in your main language You create questions and answers in the main language of your survey. 2 Export your questionnaire to be translated Export your questions and answers as an Excel file and ask your translators to add the translations in the different languages. 3 Import translations Now that you have your file complete with all translations import it back into the software! The respondent will be able to select the preferred language with a question at the beginning of the survey or using the languages button. Professional survey tools save the language that was used to answer the questionnaire in the survey database making that available also for complex logic conditions or dynamic text. All raw data are stored in one project but you’ll be able to filter them by language if needed. If you want to know more about how to design and create a survey in more than a language with a professional software, check this IdSurvey’s article. Excerpt: Multilingual surveys can improve your data collection when you work with international markets. Discover how to design surveys in other languages and how to manage the different translations. - Categories: Research world #### Offline surveys: what they are, how they work Offline surveys are surveys administered through face-to-face interviews using tools that can function even when there is no Internet connection.In technical jargon, this method is also known by CAPI methodology (Computer Assisted Personal Interviewing), an agent completes the interview in person rather than via telephone or the web. Because of this characteristic, the survey tool has to work also offfline, allowing interviewers to collect data even in rural areas or where there is no data or wifi.Interviews are collected using an APP for tablets or smartphones (or more rarely from laptop computers) that allows surveys to be collected offline, the data are then uploaded when a connection is available (e.g., at the end of the working day). Why to use an offline survey An offline survey is the ideal methodology for two scenarios:Interviewers recruit people to be interviewed at specific locations, such as shopping malls, stores, car dealerships, trade fairs, hospitals, or any other location where people on target with the survey purposes can be found.Interviewers are assigned specific contacts, go to their home or workplace to conduct a face-to-face survey. For example, to interview doctors at their offices, families at their homes, etc.The use can be the most diverse and adapted according to the requirements of eacg survey project (as we have seen, by its nature will also be an offline survey project). Book demo of IdSurvey an learn more about offline surveys How to choose the best survey software for face to face interviews The choice of the right survey software for face to face interviews is crucial. Here are the most important features to consider when you choose the CAPI survey software. APPs for offline survey Not all survey software provides a solution for conducting face-to-face surveys, and even fewer offer offline capabilities. Be sure that the survey software you selected includes both these features and a dedicated APP for these purposes. Compatible APP with all mobile devices The APP must be compatible with the most common devices, such as smartphones and tablets, both Android and Apple, regardless of their OS version. Choosing a tool that offers an APP compatible with the most popular devices brings many advantages, such as the possibility of using interviewer-owned devices, or low-cost devices provided by the agency or organization conducting the research without offline survey. APP you can download from Google Play or AppStore Interviewers can independently download the APP to their own devices, eliminating the need to deploy pre-configured tablets or smartphones. This solution lowers costs as no investment is required to purchase dedicated devices. Easy setup and good usability of the APP When working with interviewers scattered throughout the territory, assisting them can become complicated and onerous. It is essential that the APP is easy to install and that the download of the questionnaire, the data collection, and the data synchronization are simple, even for interviewers not previously trained. Mixed-mode surveys CAPI methodology can often be used in conjunction with other methodologies, for example the CATI methodology i.e. phone surveys or the CAWI methodology for online surveys. For example, agents (CATI methodology) might preemptively schedule appointments via telephone with contacts and then conduct face-to-face interviews in place. Or, field interviewers recruit people to be interviewed by recording some data and then sending a link via email or SMS for the respondent to answer the questionnaire by themselves (CAWI methodology Geolocation and background audio recording The app must record the GPS location of each interview and background audio recording to allow supervisors to verify the authenticity of the interviews conducted. Costs and sales model of the software Some software charge for each face-to-face agent in addition to the main cost of the system. This does not allow for a scalable cost since the number of agents may change from project to project, or face-to-face survey projects can be sporadic, making the initial investment unjustified. Other software charge for the respondents' APP. This is the most inconvenient solution as it complicates the download of the app. Other software, such as IdSurvey, has a cost by completed interview and offer the offline survey APP for free. This solution allows a scalable solution with no fixed costs. In the case of IdSurvey, there are also no costs for the main interface. Book demo of IdSurvey an learn more about offline surveys - Categories: Research world #### Online survey software: elevate your research Online surveys today are one of the fastest and most effective tools for collecting and analyzing data. Online survey software has revolutionized the way businesses and researchers collect data, offering a quick and cost-effective solution for gaining insights.With online surveys you can check customer and employee satisfaction, measure the liking of a new product, predict voting intentions, conduct online market surveys, and much more.Thanks to the massive presence of the Internet in our daily lives, online surveys are one of the most effective data collection methods.  How to create a web survey with an online survey software? Let's start with the basics. To create a survey online, you need to equip yourself with an online survey software to create and distribute your survey on the Internet, based on the the CAWI methodology.A web survey in 3 phasesA web survey consists mainly of 3 steps:Design the survey: at this stage, you will add questions and answer options to your project. You need to be careful about the type and number of questions you add. A questionnaire that is too long may discourage responding and increase the dropout rate of your survey. Conversely, a questionnaire that is too short may not be sufficient to gather the information needed for your analysis.Distribution of the questionnaire: once you have finished the script, you should distribute it to your audience so that respondents can answer the questions you have designed by clicking on the link, The distribution can be anonymous if you do not know your respondents in advance or authenticated if you already have the list of people to invite.Data analysis: at the end of the collection, your data will be ready for analysis. Depending on the tool you have selected, you will be able to download the raw data or see the results of your questionnaire online. For example, idSurvey offers both downloading data in six different formats and viewing reports and statistics online. IdSurvey offers the download of data in six different formats and the online consultation of reports and statistics. Request a demo of IdSurvey, online survey software. How do I reach my audience with an online survey software? With professional online survey software on the market today as IdSurvey, it is possible to reach a wide and diverse audience through online questionnaires that can be accessed through a link.These links can be distributed to your sample by various methods.If you have a list of contacts to invite, you can send an email or text message containing the survey link. In this case, the distribution can be traced, so you can monitor the progress of your survey and send reminders - if necessary.Alternatively, you can share the link on social media, post the link or QR code on a website, or use a panel provider. In the latter scenario, you will decide when to close the survey and end data collection.In either case, the respondent will immediately access the survey by clicking on the link, and their answers will be saved in real-time in your platform's database. Why Choose Professional Online Survey Software? Your choice of online survey software can influence the final result of your research. Depending on the tool you use, you may or may not benefit from some key features:All-in-one: Your work will be easier if you have software that allows you to cover all stages of a survey in the same space. Look for a tool that allows you to create the questionnaire, distribute the link, and analyze the data in a single interface (such as IdSurvey).Comprehensive Customization: Users can tailor every aspect of their surveys, from the layout and branding to the types of questions and response options. This level of customization not only enhances the respondent's experience but also strengthens brand identity, increasing engagement and response rates.No limitation: some online survey software often has limitations to its use (especially the free ones): limitations in the number of questions, limitations in the number of responses, limitations in customizing the layout, or limitations in data analysis. Having a professional and flexible tool means collecting reliable and valuable data. Don't be fooled by the word "free": quality has its price!Make a good impression: when creating a survey online, the eye wants its share. Some tools do not allow you to customize either logo or template of your questionnaire. As trivial as it may seem, presenting yourself well to the respondent can be very helpful in getting a higher response rate.Mobile friendly: did you know that nearly 70 percent of the population accesses the Internet via mobile devices only? It is most important that your online questionnaires be responsive, that is, able to graphically adapt to the device with which they are opened. Spoiler: not all survey software guarantees this.Analyze all data: the ultimate goal of your survey is to analyze the data and use it profitably for your business. Some software only allows you to download the raw data in certain formats or only to view the aggregated data online. Instead, you must be able to follow in real time the results you are collecting, but also to download all the responses collected for more technical and detailed analysis.Advanced Data Security: With rising concerns over data privacy, online survey software ensure top-tier security protocols to protect sensitive information. SSL encryption and GDPR compliance are standard, providing peace of mind for both survey administrators and respondents.Online Survey Software: FAQWhat makes online survey software superior to traditional methods?Online survey tools eliminate the need for paper, reducing both costs and environmental impact. They also streamline data collection and analysis, providing quicker and more accurate results.Can online survey software handle complex research designs?Yes, platforms like IdSurvey support sophisticated research designs with features like branching logic, conditional questions, and multilingual support, accommodating complex survey structures effortlessly.How do these platforms ensure respondent privacy?Online survey software adhere to strict privacy standards. Features like anonymous surveys and secure data handling practices ensure that respondent information is protected throughout the entire survey process. Request a demo of IdSurvey, online survey software. - Categories: Research world #### Online surveys: the importance of an effective visual design When it comes to online surveys, content quality is essential—but visual design also plays a key role in engaging respondents and conveying professionalism. A well-designed questionnaire can boost trust, reduce drop-out rates, and make the completion experience smoother. That’s why IdSurvey provides an advanced theme editor, designed to offer maximum customization for your online surveys. Difference between layout and styles In the context of online questionnaires, layout and visual style are two distinct yet complementary elements. Layout refers to the structural arrangement of components: the positioning of questions, spacing, alignment, and content flow. Visual style, on the other hand, concerns the aesthetic appearance: colors, fonts, icons, borders, backgrounds, and all visual elements that define the questionnaire’s identity. An effective layout ensures smooth and organized interaction, enhancing accessibility and providing a better experience across all devices. A well-crafted visual style, consistent with your brand identity, reinforces recognition and helps create a professional and pleasant experience for respondents. When combined thoughtfully, both aspects can increase survey completion rates and improve the quality of collected data. With IdSurvey’s theme editor, you can design questionnaires with a functional layout and a fully customized visual style—perfectly aligned with your goals and brand image. A visual editor for full customization The built-in visual editor allows you to modify every layout element easily and intuitively. No coding skills are required—you can manage the entire look and feel of your questionnaire through a user-friendly interface with real-time preview. Key features include: A wide library of ready-to-use themes Customization of colors, fonts, and text sizes Custom styling for radio buttons and checkboxes Editing of margins and spacing between elements Control over element widths, sizes, and alignment Insertion of logos, images, and custom backgrounds Responsive preview to optimize layout on mobile devices Every change is instantly displayed in the preview panel, allowing you to test and fine-tune both layout and styles seamlessly.   Reusable themes Every customization can be saved as a new theme. This allows you to: Reuse layout and design in new projects, saving time Maintain visual consistency across different surveys Build a collection of branded themes for multiple clients Additionally, you can edit a theme already applied to a survey without affecting other surveys using the same template, giving you full flexibility in project management. Flexibility for every type of survey and device Whether you’re creating a customer satisfaction survey, a market research study, a product test, or an internal data collection form, the layout and style must adapt to the context. The IdSurvey editor is designed to manage every visual element of your questionnaire—even on mobile devices. For example, you can choose to display questions as buttons to make selection easier for users on smartphones and tablets. CSS and javascript for advanced users For those with more technical needs, IdSurvey allows the inclusion of custom CSS and JavaScript code, offering full control over the layout’s behavior and style. This option is ideal for developers, web designers, or research institutes looking to finely customize specific aspects of their survey layout and design. Conclusion The visual appearance of a questionnaire is much more than an aesthetic detail—it’s a strategic tool to increase engagement, improve the respondent experience, and strengthen your organization’s identity. With IdSurvey’s theme editor, you have all the tools you need to design online surveys that are visually effective, functional, and high-performing. - Categories: Research world #### Open ended questions: benefits, limitations tips and examples. Open-ended questions are designed to allow unconstrained answers, leaving the respondent free to express personal details, emotions and opinions. While closed questions are useful for collecting quantitative data through predefined answers, open-ended questions aim to provide deeper qualitative insights that are essential for better understanding the respondent's needs, motivations and expectations. Open ended questions can also be integrated with quantitative questionnaires, thus expanding the quality of data collected and the depth of analysis. Key differences between open-ended and closed-ended questions Closed-ended questions provide defined and measurable answers, while open-ended questions allow the respondent to express himself freely. To make the difference immediate, here is a summary of the advantages and disadvantages of each type of question: Characteristic Open questions Closed questions Structure No predefined answers Answers limited to predefined options Type of data Qualitative Quantitative Analysis Longer, requires interpretation More immediate and faster Goal To explore opinions, feelings, and deep motivations To measure preferences and collect standardized data Ideal use Exploratory research and detailed feedback Quantitative surveys and easily comparable results Example of analysis Text mining, semantic networks, sentiment analysis, manual or AI-assisted analysis Descriptive statistics (mean, standard deviation, etc.), graphs and Crosstabs Respondent involvement Requires more time and effort, more reasoned answers Requires less effort, quick and immediate answers Example Briefly describe your experience with our service Which of the following aspects of our service were you most satisfied with? Discover IdSurvey The survey software professionals love Demo request Advantages of open ended questions Open-ended questions are valuable because they allow in-depth exploration of the “why” behind customers' choices, perceptions and behaviors, providing a level of understanding that closed answers cannot achieve. Unlike closed questions, which limit answers to predefined options, open questions give respondents the freedom to express themselves spontaneously and in detail, bringing to light aspects that are often overlooked or unknown. Here are some of the main benefits: Depth and richness of answersOpen ended questions allow the collection of articulate answers that can reveal valuable details about personal experiences, preferences, and motivations. This type of answer helps to understand not only what customers think, but also why they think that way, providing crucial context for interpreting their opinions. For example, by asking customers “How was your experience with our service?” the answers could range from the quality of support to the room its speed, revealing elements that would not have emerged with a simple rating scale.Product Innovation and ImprovementOpen-ended responses can provide specific and unexpected suggestions that are extremely valuable for innovation. Through open-ended questions, customers often suggest features, improvements, or new uses for the product that the company hadn’t considered. This direct insight into customers' desires and ideas can drive insights that inspire strategic changes or incremental improvements, leading to greater customer satisfaction. For instance, questions like “What would you improve about our product?” can reveal emerging needs and growth opportunities.Honest, Unmediated FeedbackThe absence of predefined answers encourages respondents to express themselves authentically, providing feedback that’s less influenced by the survey structure. Without imposed response options, customers feel free to share their viewpoints—even critical ones—offering a more realistic and genuine perspective on their experiences. This unfiltered feedback helps the company identify pain points and areas for improvement that might be overlooked in a closed-ended questionnaire. For example, requesting feedback with an open-ended question can reveal areas of dissatisfaction that predefined answers might not capture.Exploratory Research and Focus GroupsOpen-ended questions allow for exploring a wide range of topics without limitations imposed by the questionnaire, making them ideal in exploratory contexts or when the company seeks to understand new areas of interest through the opinions of interviewees or specific focus groups. This approach is particularly valuable in the early stages of developing a new product or campaign, where gathering insights on uncoded preferences and needs is crucial.Identification of Emerging TrendsOpen-ended responses can reveal hidden or emerging trends that might go unnoticed with only closed-ended responses. Since open-ended questions invite customers to freely express their opinions, a comprehensive view of shifts in customer expectations or tastes is more likely to emerge. Monitoring these responses over time can help the company stay aligned with market preferences and adjust its offerings accordingly. Advantages and examples of open ended questions for various industries: Sector Main benefit Open ended question example Client assistance Issues and critical areas identification "Which difficulties you find in using our service?" Marketing Brand perception and company image "How would you describe our company to your acquaintances?" Product design New ideas and improvements collection "Which features would you add to our product?" R&D New client requirements "What challenges do you regularly face, and how could we help you overcome them?" Sales Purchase reasons analysis "Describe the main reasons that make you select our product" Customer experience Overall client experience tracking "Describe a positive and a negative experience you had with our service." Brand loyalty Brand loyalty analysis "What is the reason why you keep choosing our brand?" Challenges and Limitations of Open-Ended Questions Despite their benefits, open-ended questions pose several challenges that need to be carefully considered to ensure effective and consistent analysis of the collected data. Here are some of the main difficulties associated with using open-ended questions in surveys:Time and Resources Required for Analysis: The nature of open-ended responses implies a larger amount of textual data, which requires more complex and demanding analysis than closed responses. Manually analyzing these data can be lengthy and costly, requiring expert human resources in coding and interpretation, as well as the use of specific tools for qualitative research. Using software that leverages Natural Language Processing (NLP) with innovative AI tools requires careful manual configuration and constant monitoring.Ambiguity and Complexity of Responses: Open-ended responses often contain vague terms, irrelevant information, or ambiguous phrasing, making them difficult to interpret clearly and consistently. For example, a question like “What could improve our service?” may elicit generic answers such as “be better” or “offer more options,” which don’t provide concrete insights. Linguistic complexity, including the use of slang, metaphors, or cultural references, can increase the difficulty of analysis.Respondent Bias: Since open-ended questions allow a lot of expressive freedom, there is a risk that respondents might stray from the question's focus, interpreting it in unforeseen ways. This can lead to lengthy, digressive answers that provide little value for analysis and can complicate categorization. Additionally, some respondents might be influenced by personal or situational biases, such as their emotional state or recent experiences, which can affect their answers and distort the overall results. AI automation can help detect off-topic or repetitive content, but even trained AI might reflect biases present in the training data.Variability in Response Quality: Open-ended responses can vary widely in quality, with some respondents providing in-depth details and others giving extremely brief or vague answers. This variability makes it difficult to obtain consistent, homogeneous data, complicating analysis. Some respondents may lack the motivation or time to provide complete answers, limiting the overall value of the collected data.Difficulty in Large-Scale Analysis: When collecting open-ended responses from a large number of participants, the volume of data can quickly become unmanageable without the use of advanced automation tools. However, even with AI and NLP support, interpreting large volumes of text can be challenging, especially when highly specific information is required or when a uniform analysis must be maintained. The need for additional resources for large-scale analysis can increase costs and project completion times.Challenges in Maintaining Objectivity: Since open-ended responses can be interpreted in different ways, there is a risk of introducing interpretive biases during coding and analysis. Even AI-based analysis is not immune to this challenge, as AI is influenced by the data with which it was trained. If interpretation isn’t standardized, the final results may reflect distorted respondent opinions, leading to potentially misleading conclusions.Difficulty in Synthesizing Qualitative Data: Collecting concise, easy-to-consult insights from qualitative data is more complex than with quantitative data. Open-ended responses often contain details, context, and opinions that may be hard to summarize in a clear, concise manner for decision-makers. Creating a report that accurately synthesizes sentiment or general opinions may require more time and skills than analyzing closed responses.Different Linguistic and Cultural Requirements: In a multilingual or multicultural context, open-ended responses may present linguistic or cultural differences that affect content and interpretation. For example, common terms or expressions in one culture might be difficult to understand or interpret correctly in another, requiring additional translation and interpretation work. AI tools based on LLM (Large Language Model) can be very helpful, but they cannot guarantee a correct interpretation of all cultural nuances. Addressing these challenges requires an integrated approach that balances the use of technology with structured qualitative analysis methodologies and, if necessary, expert support to maintain accuracy and objectivity in the results.Limitations and solutions for open ended questions Limitation Description Proposed solution Ambiguity Unclear or off-topic answers Clear wording of questions Analysis time Analysis requires more resources than closed questions Use of tools that integrate AI capabilities with Natural Language Processing High volume of data Excessive amount of complex data to handle Strategic selection of open-ended questions at design stage. Research on representative but small sample. Variability in the quality of responses Significant differences in the quality of responses, ranging from very detailed to superficial Provide examples or guidelines to encourage more in-depth responses Respondent bias Risk of untruthful responses conditioned by bias, such as social desirability bias Formulate neutral questions and ensure anonymity Synthesis Difficulty Gathering synthetic insights from qualitative responses Structure the analysis with categories and main themes, facilitating synthesis Linguistic and cultural needs Difficulties in interpreting in multilingual or multicultural contexts Use state-of-the-art translation tools and adapt questions to the respondent's cultural context Discover IdSurvey The survey tools professionals love Demo request Types of open-ended questions for specific goals Open-ended questions can be structured differently depending on the survey's specific goal, each type meeting different needs for qualitative data collection. Here is an in-depth look at the main types of open-ended questions and their most common uses:Explanatory QuestionsExplanatory questions are ideal when the goal is to understand better the context or background behind respondents' choices and preferences. These questions allow exploration of motivations, past experiences, and factors influencing purchasing decisions or service use. For example, questions like “What elements led you to choose our service over others?” invite the respondent to reflect on key factors (such as price, quality, brand reputation, or recommendations from acquaintances). Responses to these questions can provide useful insights to adapt marketing strategies or product positioning based on what truly matters to customers.Suggestion QuestionsSuggestion questions are designed to gather practical feedback on desired improvements, additional features, or changes that could increase customer satisfaction. Often, these questions are asked to existing customers, as they have direct experience with the product or service and can offer useful input for optimization. An example of a suggestion question is: “What new features or characteristics would you like to see in our next update?” Responses to this question allow companies to identify improvement areas perceived by customers and anticipate future needs, enhancing the product or service based on what truly matters to users.Narrative QuestionsNarrative questions aim to gather personal, detailed stories that can help understand the product or service use context more deeply and engagingly. This type of question encourages respondents to share meaningful experiences, describing how the product has impacted their life or solved a specific problem. An example might be: “Tell us about a time our product helped you solve an important issue.” Narrative responses provide an emotional and contextual perspective on the customer experience, revealing aspects that might not emerge from other types of questions. These stories can also be used for brand storytelling, turning customer experiences into powerful testimonials that strengthen emotional connections with the audience.Exploratory QuestionsExploratory questions are designed to uncover new, unconventional ideas that may not have surfaced in other circumstances. They are useful when you want to leave respondents complete freedom of expression to highlight concepts, needs, or trends that might escape more structured questions. For example: “Is there something you’d like to suggest or share about this product that we haven’t already considered?” Responses to these questions can lead to unexpected discoveries, inspiring innovations or new strategic directions.Evaluative QuestionsEvaluative questions ask the respondent to express a judgment or evaluation of a specific experience, product, or service. They are designed to gather direct opinions on specific aspects and are useful for understanding satisfaction levels or areas of dissatisfaction. For example: “How well did our customer service meet your expectations?” or “What do you think of the quality of our latest update?” Responses help measure satisfaction and provide indications for potential improvements.Comparative QuestionsThese questions ask the respondent to compare two or more items and indicate differences or preferences. They are useful for understanding which product, service, or feature is preferred and for what reasons. For example: “How does our product differ from others you’ve used in the past?” or “If you’ve used Product A and Product B, what differences did you notice?” Responses to these questions can highlight strengths and weaknesses relative to competitors or internal alternatives.Predictive QuestionsPredictive questions ask the respondent to imagine the future or express opinions on potential changes. This type of question is useful for understanding the directions customers want the company to take or how they expect the product to evolve. For example: “How do you think you’ll use this service five years from now?” or “Which features do you think will be essential in the future?” Responses help guide product development and predict future trends.Need Identification QuestionsThese questions aim to discover the respondent's needs, desires, or challenges, providing key data for product or service improvement. They are useful in the development phase of new products or services, allowing the collection of information on unmet needs. For example: “What problems do you frequently face, and how do you think our service could help you solve them?” This type of response helps direct company offerings toward targeted solutions.Reflective QuestionsReflective questions encourage respondents to think about past experiences or how they perceive a product or service in relation to their lives. They are useful for obtaining insights into how the product fits into the customer's daily life and the emotions associated with its use. For example: “How has our product contributed to changing your life?” or “What emotions does our brand evoke for you?” Responses can help investigate and strengthen the emotional connection with the customer. Using these different types of open ended questions allows for a more nuanced understanding of the audience, collecting data that goes beyond simple satisfaction assessments to understand needs, desires, expectations, and deep values.Open ended question types Type of question Goal Example Explanatory Understand the context and motivations "What factors influenced your purchase decision?" Suggestion Get feedback on improvements "What would you change in our service?" Narrative Collect personal experiences and stories "Tell us about a time when our product helped you" Exploratory Discovering unconventional ideas and perspectives "Is there anything you would like to add or suggest about this product?" Evaluative Gathering specific ratings or opinions "How do you rate the quality of our latest update?" Comparative Compare items to identify preferences "How does our service differ from that of competitors?" Predictive Gather visions about potential changes "How do you think you will use this service five years from now?" Need identification Uncovering personal needs and challenges "What problems do you often face and how do you think our service could help you?" Reflective Exploring personal or emotional impact "How has using our product contributed to the change in your life?" 10 Tips for generating meaningful insights by integrating open ended questions into surveys Balancing open- and closed-ended questions is crucial for effective surveys. Here are some practical tips:Alternate with closed questions: A sequence of a closed question followed by an open question allows for contextualizing and further explaining responses. For example, “Are you satisfied with the service?” followed by “Why did you choose this rating?”Position open-ended questions at the beginning or end: Placing open-ended questions at the start or end allows for collecting extensive or detailed feedback without impacting the survey's length.Know your audience: Adapt the complexity of the question to your target audience. Open-ended questions may require more cognitive effort, so they should be simple and relevant.Be specific to avoid generic answers: A broad question like “How does your company manage internal resources?” risks yielding vague and varied responses. Define the context clearly to better direct responses. For example, ask: “What changes has your company made in personnel management over the past year to improve productivity?” Focusing the question avoids ambiguity and yields more precise and useful responses.Give your question a clear purpose: Generic questions like “Why did you visit our site?” may lead to short, vague answers like “Out of curiosity.” To gather more meaningful data, guide respondents with more targeted questions, such as “What information were you looking for when you visited our site?” or “What aspects convinced you to choose our product over others?” This approach helps to gather more detailed and valuable answers.Make the question simple and quick to answer: Avoid complex questions like “Can you describe all the steps you take to prepare a marketing campaign, including market analysis, target definition, and channel selection?” Such a question may be overly long and discourage respondents. If you need detailed information, break down the question into more manageable parts, like “What is the first step you take when preparing a marketing campaign?” or “What are the main criteria you use to define a campaign’s target?” This way, you get clearer and more specific answers without overwhelming respondents.Do not require a minimum word count: Requesting a minimum number of words, such as “Explain why you chose to attend our event [Minimum 100 words],” may lead respondents to add irrelevant details just to meet the requirement. To obtain genuine responses, remove the word limit.Ask only one question at a time: If you ask “How long have you been using our software? What features are most useful to you?”, you risk getting partial answers, as the respondent might focus on only one part of the question. To gather more accurate responses, split the query into two: first ask, “How long have you been using our software?” then follow up with “What features are most useful to you?” This approach helps to get complete information on each aspect.Make open-ended questions optional: For a question like “What additional services would you like us to offer?”, it’s helpful to allow respondents to skip or select an option like “No suggestions at the moment.” This way, respondents won’t feel obligated to give forced or insincere answers, letting you collect only genuinely relevant and authentic suggestions.Limit the number of open-ended questions: Questions like “What aspects do you like about our customer service?” and “What improvements would you suggest for our support hours?” can become burdensome if repeated in succession. Open-ended questions require time and thought, so it’s better to limit them to only the essential ones.Some examples of situations where open ended questions are useful include:Surveys: If you want to explore interest in your product or service, you can include open-ended questions for more details. For example, “What do you like most about our menu?”Research and Development: When testing a new product idea or improving an existing service, you can ask the audience about the features they appreciate most or what would make the product unique for them.Quantitative Studies: Using open-ended questions during the preparation phase of a survey can help define the types of answers to include in a quantitative study, making the questionnaire more targeted and relevant.When you need to gather more detailed information beyond a simple closed response, open-ended questions are the best option.Language plays a key role; therefore, it’s helpful to include words that encourage more detailed responses, such as how, why, what, and describe. Formulating the question is up to you, but try to choose words and language that convey to the respondent that you want to know their personal opinion and thoughts. How to analyze open ended questions Analyzing open-ended responses requires a structured and specific approach, as qualitative data can be complex to process. Techniques like text mining or using natural language processing (NLP) software are advanced tools that help identify patterns, keywords, and recurring themes within responses. These tools help associate each concept or phrase in the responses with labels or categories, making the data quantifiable. This strategy facilitates the identification of trends and behaviors that can guide business decisions.Another methodology, albeit more labor-intensive, is manual coding of responses. This approach allows researchers to examine responses in detail and assign specific categories to each content, achieving a deeper and more accurate interpretation. Although slower and requiring more human resources, manual coding is useful when you want to preserve the nuances and context of responses, as human judgment can perceive details that automated tools may miss. In conclusion Open ended questions are a powerful tool for gathering in-depth insights and gaining a more comprehensive understanding of participants' opinions and experiences. Although they require more care in formulation and analysis, the benefits they offer in terms of detail and authenticity of data can make a difference in strategic decisions. Open ended questions: FAQ What are open ended questions?An open ended question allows respondents to answer freely, without being limited to predefined response options. This type of question enables the collection of more detailed and personalized responses.What’s the difference between an open-ended and a closed-ended question?An open-ended question allows for free-form and detailed answers, while a closed-ended question limits responses to specific options, such as "yes" or "no" or a rating scale. Open-ended questions are useful for gathering qualitative data, while closed-ended ones focus on quantitative data.When are open-ended questions generally most useful?Open-ended questions are ideal when you want to explore respondents' detailed opinions, motivations, or experiences. They are particularly useful in market research, customer support, and exploratory research.What are the advantages of open-ended questions?The main advantages of open-ended questions include collecting authentic and unfiltered feedback, gaining in-depth details, and discovering innovative ideas and unexpected perspectives.What are the main challenges of using open-ended questions?The main challenges include the time and resources required for response analysis, variability in response quality, and the difficulty in synthesizing data into actionable insights.How can I effectively analyze open-ended question responses?Open-ended responses can be analyzed using techniques like manual coding, text analysis, or AI-based software to categorize and interpret the data.What is an example of an open ended question?Common examples include: “What improvements would you suggest for our product?”, “What do you think of our customer service?” and “What was your overall experience with our brand?”Can I use only open-ended questions in a survey?It’s possible, but not always advisable. Alternating between open- and closed-ended questions can make data collection more balanced, reduce respondent fatigue, and ease result analysis.How can I encourage respondents to provide detailed answers to open-ended questions?To encourage in-depth responses, it helps to explain the importance of their opinion and ask specific questions that guide towards a detailed answer. Additionally, avoid imposing a word minimum or making all open-ended questions mandatory.What common mistakes should I avoid when formulating open ended questions?Common mistakes include asking overly general or vague questions, combining multiple questions into one, and requiring a minimum word count in responses. - Categories: Research world #### Organize randomness Questionnaire Randomization With IdSurvey you can set questionnaire randomization on any object: pages, groups, questions and answers. You can insert an object into a rotation group simply associating a colour to the object.   Each rotation group can be inserted into a random block extending possibilities of questionnaire randomization to unlimited. With the “Clone from” option you can easily use the same questionnaire randomization order on any object (answers, questions, groups, pages or sections). Discover more, request demo. - Categories: News #### Our Experience at the 2025 Market Research Forum An event dedicated to innovation in market research On November 19th, 2025, we participated as a sponsor at the Market Research Forum, hosted in the prestigious Milano Monte Rosa 91 venue. The event, organized by Assirm, once again proved to be a key meeting point for market research professionals, offering a rich agenda of presentations, discussions, and insights focused on innovation. A valuable opportunity to meet and exchange with the research community The day was an important opportunity for us to connect with numerous industry experts. In addition to meeting many of our valued clients — always essential in sharing feedback and future perspectives — we engaged with professionals from research institutes, companies, and tech organizations specializing in market intelligence. Dialogue was one of the pillars of the event. Through presentations, networking sessions, and thematic deep dives, the Forum provided a space for cross-pollination between ideas, methodologies, and experiences. AI as the central theme of the 2025 edition It is no surprise that the common thread throughout the day was the impact of artificial intelligence on the world of market research. From turning conversations into actionable insights, to the exploration of generational trends, to advanced analytical and automation solutions, technology was at the heart of nearly every presentation. Within this context, IdSurvey’s new AI-powered features drew considerable attention. Visitors to our booth had the chance to discover: • Automatic coding of open-ended responses, which transforms large volumes of text into structured categories, significantly reducing the time and cost of analysis. • Automatic insight generation, a feature that provides intelligent interpretation of results — even in real time — accelerating the decision-making process. These innovations were very well received, with attendees recognizing their practical value in improving efficiency and enhancing the depth of research analysis. Presentations and key content from the event The Market Research Forum offered an extensive and up-to-date overview of the most relevant topics in the industry. Among the most appreciated contributions were: • Retail Voices: how to turn conversations into actionable insights • New perspectives in research by Eumetra • Social listening, reputation, and content analysis presented by The Fool • Shelf test methodologies introduced by FFIND • Toluna’s solutions for more agile research • Generational shifts and the trends reshaping the world of services • Ipsos’ insights on market transformation • SWG’s research on the role of young consumers Looking ahead Our participation in the 2025 Market Research Forum reaffirms IdSurvey’s commitment to engaging with the research community and delivering tangible innovation to the institutes and businesses that work daily with increasingly complex data. We returned from Milano Monte Rosa 91 with new ideas, fresh inspiration, and an even stronger awareness that AI is — now more than ever — a strategic ally for research professionals. And we are ready to continue developing solutions that make every survey project faster, smarter, and more powerful. - Categories: Stories #### Paid surveys: 10 essential rules Something we know about paid surveys: if a reward is envisaged, people are more willing to answer a survey. A lot of times survey takers are not motivated to join a survey just for its utility: when the interviewee doesn’t feel his opinion matters, an incentive may be useful to fill the gap and grab his attention. Offering to earn a little extra may be useful to increase response rate and interview completion. A lot of research agencies offer incentives to attract a higher number of participants. Choosing the incentive is not easy though: opting for a considerable and appealing bonus is the right move just if it doesn’t undermine data validity nor project budget. Another crucial issue: each paid survey should have a different incentive. It’s important to always keep into consideration your respondent’s preferences, time for compilation, level of complexity, and so on. This article will help your company to make the right choice on incentives. By following these simple rules you will get great results.   Paid surveys: 10 essential rules The goal is to attract respondents and to engage them without altering results. Each of these 10 tips will improve your research strategy.   1 Company budget You have to start with the right evaluation of your budget to choose the incentive: it’s important to know what you can and cannot do. Incentives with a value too high could prejudice the entire project. Tip: if you can offer a reward just to a limited number of respondents, you have to be sure that they will be the only ones joining the survey that other participants won’t display reward opportunities. Promising a reward that only some will get can cause frustration to the other respondents and jeopardize your reliability for following surveys.   2 The incentive must provide value The word “incentive” is quite explanatory: promoting people’s participation in the survey. The reward must provide an actual value to possible respondents to guarantee results. That’s why it’s crucial to evaluate the offer according to your target: a not so appealing incentive may push your interviewees away or may cause an incorrect compilation of the questionnaire. Tip: carefully evaluate your target to identify the best incentive for your users.   3 The recipients It is important to decide if every participant or just some of them will get the incentive. You could reserve the reward just for positive responses, for example. In the majority of cases this solution will influence your survey results: verify this possibility in advance. If it’s a lottery, it’s also important to specify that getting a reward is possible but not sure. Tip: you can write in your invitations “Win an iPhone” but it has to be stated that it’s a lottery that will randomly determine the winner so it’s not certain to win the prize.   4 Easy redemption What’s the meaning of offering a reward that doesn’t have value for respondents? What is meant to be an incentive would become the opposite. We’ve talked about incentive value: this time we talk about how easy it is to redeem it. It’s good to offer something the respondents can obtain easily like gift cards or promo codes that can be sent online and converted with no effort. Tip: choose an incentive that can be used by all respondents independently of their location and that can be easily converted. Offering discounts and vouchers could be more practical for online surveys. Redeeming an Amazon discount would be easy for respondents while not so easy would be taking advantage of a discount for a local store.   5 Delivery methods The incentive must be easy to redeem and deliver both for the user and the company. That’s why a lot of agencies choose gift cards, promo codes, and coupons. They only need to set an automatic email with the incentive: the respondent only has to print or directly use online the coupon. Tip: providing the promo code via email or SMS will reduce costs.   6 When does the incentive has to be released? It was proved that incentives sent in advance get a response rate of 50% while just promising the incentive get around a 30% rate. What does this mean? Easy: sending the incentive at the beginning of the survey is more effective in terms of results compared to just promising to send it at the end of the interview. Tip: Using this strategy will increase respondent’s commitment to complete the questionnaire correctly. Value = Quality Choosing a tempting incentive may lead some respondents to try to compile the questionnaire twice. To avoid this you have to use software able to offer security, software that doesn’t allow the same person to complete the survey twice. A reward that is too inviting may also cause a random compilation of the questionnaire and a consequent deterioration of survey quality. Tip: be sure that respondents you’re offering the incentive to can offer you the information you need. In other words, be sure that interviewees fulfill survey quotas and criteria. It would be counterproductive to deny the reward at the end of the interview or sending one for answers you won’t be able to use.   7 Offer a small chance to win a big prize We’ve talked about lotteries as a possible appealing tool for respondents. We will talk now about a different point of view than being clear on lottery rules. Lotteries can seem a vintage rewarding strategy but truth is that a lot of people are still joining lotteries every day. Why? They hope they can win a valuable prize with minimum effort (both economic and of time). Tip: asking people to join a paid survey offering an interesting reward can be highly motivating. A lot of possible respondents will agree because of the convenient opportunity.   8 Anonymous surveys If you’re administering an anonymous survey, offering a reward may be much more complex…but not impossible. For example, you could add a page at the end of the questionnaire with the discount code or the voucher. Tip: an anonymous survey is an opportunity to profile new users. Asking for information to send the reward may be strategic to register new users for future surveys. To register new users you just have to create a redirect so that a “thank you” email can be sent to the respondent. In this email, you will ask to complete a second (short) survey to collect personal information. You can then send the reward to the respondents of the first survey with no need to associate personal information with data collected before. Like so, you’ll get new users.   9 Use incentives just if needed Here’s our last suggestion: offering an incentive will not always be the best choice. Rewards can increase response rate but they won’t be the right tool if your budget is quite low. Tip: offer a reward just if the survey is longer than usual or if the respondent doesn’t have any emotional connection with the product/service examined. Always carefully evaluate your budget limitations and prospects.   10 Paid surveys: what results can you expect? Statistics proved that the opening and completion rate of a survey invitation increase by 10-12% if an incentive is provided. It’s important to avoid incentives with high economic value: they will possibly distort results jeopardizing the entire interview.   Discover IdSurvey - Categories: Research world #### Phone survey software and integrated Softphone: the future of CATI In the world of market research and telephone surveys, operational efficiency is key to obtaining reliable results, optimizing processes, and reducing costs. One of the most significant innovations in this field is the integrated softphone within phone survey software a powerful technological solution, especially for contact centers using Computer-Assisted Telephone Interviewing (CATI). But what exactly is an integrated softphone for phone surveys, and what advantages does it offer?   What is a soft phone integrated in a phone survey software? An embedded softphone is a VoIP calling feature built directly into the phone agent’s web interface. Unlike traditional softphone for phone surveys, it requires no external software, plugins, or complex configurations. It operates entirely within the CATI software, streamlining both call handling and operator management. Because it’s a fully web-based system, both the phone survey software and the integrated softphone can be accessed directly from a browser without any local installation. This enables agents to start working immediately, whether they’re in the office or working remotely. The most advanced softphone for phone surveys leverage WebRTC technology for seamless audio streaming, eliminating the need for firewall and router configurations.   What Makes a Softphone Essential in Phone Survey Software? Telephone surveys require reliable, scalable, and easy-to-use tools. Compared to traditional softphones, an integrated softphone for phone surveys offers several key advantages: No external software installation: Agents can make calls directly from the phone survey software without downloading or configuring additional programs or plugins. Greater flexibility: Agents can work remotely just as efficiently as they would in a centralized contact center. Seamless integration with the phone survey software: The soft phone is fully embedded in the survey workflow, enhancing the operator experience. With click-to-dial and predictive dialing, agents can make calls without manually dialing numbers. Better agent and call management: The best phone survey software provides automatic extension configuration, eliminating the need for administrators to manually create and configure PBX accounts. Zero setup time: Neither administrators nor agents need to configure routers, firewalls, or extensions the built-in softphone is instantly operational.   Standard Softphone vs. Built-in Softphone: Which One is Better for CATI? Standard softphone (standalone) Web softphone Built-in softphone Requirements Requires installation of external software. Browser and an Internet connection. Browser and an Internet connection. Setup Management and account creation both on switchboard and at each location. Configuration of firewalls, routers, etc. Management and account creation on the dialer. No setup. Agent login The agent has to open and operate both the softphone and the interview interface on two windows of two different applications. The agent must open, access, and manage both the softphone and the interview interface on two separate browser windows. The agent needs to open and login to the interview interface only. Phone survey software integration Limited, often requiring plugins or custom development. Limited, often requiring plugins or custom development. Complete, out of the box. Remote working Possible, but requires complex setup. Ready to use. Ready to use. Costs Separate license + maintenance. Separate license + maintenance. No extra costs.   Softphone for phone surveys and remote working: a perfect match In recent years, remote work has become increasingly common in the market research industry. Web-based softphones and integrated softphones allow interviewers to conduct surveys from anywhere with an internet connection. A key advantage of an integrated softphone for surveys is that operators can start working immediately by simply logging into the phone survey software without needing to install or configure any additional applications.   How to Choose the Best Phone Survey Software with an Integrated Softphone To select the best CATI software with an integrated softphone, consider these factors: Native integration with the phone survey software: Choose phone survey software with a true built-in softphone that doesn’t require third-party plugins or applications. WebRTC protocol: Ensure that the softphone uses WebRTC technology for seamless operation without firewall or router configuration. Automatic extension setup: The best phone survey software automatically configures extensions for each agent, removing the need for manual PBX configurations. A single working window: The integrated softphone should operate directly within the main phone survey software interface, allowing agents to click-to-call and log call outcomes without switching between windows.   Since integrated softphone for surveys rely on deep PBX-CATI system integration, they may not be available for use with third-party PBXs.
   Conclusion Adopting an integrated softphone within your phone survey software paves the way for a more agile, cost-effective, and scalable survey model. By seamlessly integrating with survey workflows and enabling remote operations, an embedded softphone is an essential tool for modern contact centers. If your goal is to enhance efficiency, reduce costs, and offer greater flexibility to your operators, CATI software with an integrated softphone is the ideal solution.   Simplify Your Phone Surveys with IdSurvey’s Built-In Softphone! Eliminate complex configurations and boost your team’s productivity. See how our system lets you make calls without installing any external software! Boost your CATI’s efficiency with IdSurvey’s phone survey software! 
   Request a free demo today! - Categories: Research world #### Phone surveys: advantages and disadvantages When you need to conduct market research, one of your first crucial decisions will be which type of methodology to use. You can choose between CAWI methodology for online surveys or CAPI methodology for offline surveys, but traditional phone surveys are still quite beneficial as well. Consider all the advantages and disadvantages of telephone surveys as you decide on your methodology.A CATI phone survey might be the right solution for your data collection. With the right survey software, such as IdSurvey, you’ll have all the tools and support you need to gather effective and comprehensive research. With CATI telephone surveys you can conduct customer satisfaction surveys, market research, political polls, social research, and other types of survey. Choose a survey software that gives you great flexibility in licensing and not just functionalities as you don’t surely want to over-invest. How to conduct a telephone survey? A telephone survey involves phone agents that contact survey respondents by phone asking questions to collect information. The phone number is automatically displayed to the agents in the CATI interface and they can make calls using click-to-dial or automated or predictive dialing. The interviewer follows a script on the screen that includes an introduction to the survey, a questionnaire with different types of questions, and a conclusion. Professional CATI survey software as IdSurvey allows you to manage and set call dispositions, delays, quotas, and to schedule appointments with the respondents. The professional CATI survey software automatically manages the database, the attempts, and appointments according to the settings decided by the administrator. Book a demo of IdSurvey and learn more about phone surveys Advantages of telephone-based interviews with CATI method There are several reasons why researchers choose the CATI phone surveys over other survey methodologies.Research can be gathered quickly because phone interviews are live and skilled interviewers can complete a lot of surveys in a day of work.Most people have telephones, so you potentially have a wide audience to reach.A telephone interview has a personal touch, so it can lead to valuable brand-building benefits if the interviewer conducts calls in a professional and skilled way.Telephone interviews can be cost-effective as you can have a higher response rate than web surveys, for example.  Disadvantages of telephone-based interviews Despite these positive benefits, there are a few drawbacks to consider when using the telephone to conduct your questionnaire.Sometimes telephone calls are perceived as telemarketing and thus negatively received by potential respondents. This might influence your response rate.It can be challenging to design telephone survey questions: they need to be short and precise for easy comprehension.Timing must be carefully considered. The administrators and supervisors should monitor both the time of the call and the length of the actual interview. How to choose the right survey software for telephone based interviews When you decide to design a market research survey, be aware that the choice of software is the key step in determining the success of the project. When you choose the right phone survey software, all other elements easily fall into place.For example, the survey software IdSurvey allows you to easily and intuitively create professional phone surveys. In addition, with its features, you can also combine multiple methodologies in the same survey to optimize your investment and ensure effective data collection. Book a demo of IdSurvey and learn more about phone surveys - Categories: Research world #### Qualtrics alternatives: the best competitors to consider today When it comes to survey software, Qualtrics is undoubtedly one of the most well-known names globally. However, in recent years, many companies and research institutions have started exploring Qualtrics alternatives in search of more flexible, customizable, or simply better-suited solutions for their specific needs. In this article, we’ll provide a comprehensive overview of the best alternatives to Qualtrics available on the market today, with a special focus on the experience of users who have chosen IdSurvey as their preferred platform. By collecting real feedback from clients who have worked with both platforms, we aim to help you understand which Qualtrics competitor could be the right fit for your organization.   Top Qualtrics alternatives: the best competitors to explore   1 IdSurvey IdSurvey is a professional survey software designed for creating, distributing, and analyzing surveys. With over 20 years of experience, it offers a wide range of advanced features and tools. Although developed with research professionals in mind, IdSurvey’s interface is user-friendly and intuitive. Over the years, the platform has become increasingly popular among semi-professional users as well, positioning it as one of the most reliable Qualtrics alternatives on the market. One of the biggest advantages of IdSurvey compared to Qualtrics is the high level of customization available for every survey aspect. The support team goes beyond standard assistance by offering tailored solutions for complex logic, data flows, and integrations with third-party systems. Additionally, IdSurvey features two proprietary tools—IdCode and FlowScript—that empower users to build advanced flows and rules that go beyond the limitations of typical survey platforms. Pros Advanced professional features Intuitive user interface Suitable for semi-pro and expert users Highly specialized support Supports phone and face-to-face data collection Transparent and scalable pricing Available on-premise upon request Cons Free trial available only upon request No free or subscription-based plan (Pay-as-you-go model) Steeper learning curve compared to non-professional tools Not ideal for basic surveys with no logic or complex flows Support available only in English, Spanish, and Italian More data, better decisions, real results. All with IdSurvey. Book a demo 2 SurveyMonkey SurveyMonkey was one of the first to introduce a subscription model with self-service signup. Over time, it evolved its feature set but continues to focus on simplicity, making it ideal for quick and basic surveys. Pro Very beginner-friendly Pre-built questionnaire templates Integrates with third-party apps Free plan available Cons Most advanced features are behind paywalls Limited customization on lower-tier plans 3 QuestionPro QuestionPro is a robust platform for survey design and analysis built for professional users and organizations. It supports in-depth data collection, in depth analysis, and survey logic making it a good option for complex research. However, its outdated interface requires a steeper learning curve. Pro Wide range of question types Strong customization for templates and logic Suitable for semi-pro users Cons Expensive advanced features Dated, clunky interface Steep learning curve Some business plans are not available online 4 Alchemer (formerly SurveyGizmo) Alchemer is an advanced platform for survey creation and management. It is designed for professional teams that require high-level customization and logic. It supports complex logic and integrations with different tools, making it a good option for structured contexts. While it’s powerful, it can be complex to configure and use. Pro Rich set of advanced features Strong logic and design customization API integrations with business tools Suitable for complex research projects Cons Very steep learning curve Advanced features only in higher-tier plans Less suited for quick or simple surveys More insights, smarter decisions, measurable results. With IdSurvey. Book a demo 5 Medallia Medallia is an enterprise-grade platform specialising in customer experience management (CX) and employee experience management (EX), designed for large organisations with complex requirements. The platform allows feedback to be collected from multiple channels and analysed in real time using advanced AI and machine learning tools. However, its complexity and focus on large-scale projects make it less suitable for leaner teams or those looking for an agile and immediate solution. Pro Omnichannel feedback collection Advanced data analytics Enterprise integrations Built for complex use cases Cons Very high learning curve Expensive Complex UI Less suitable for quick searches or users looking for simplicity No free trial available 6 Typeform Typeform focuses on form design, only recently it added functionality for the creation of simple interactive surveys. It is characterised by a modern design and a conversational interface that aims to improve the end-user experience. It is particularly appreciated for its ease of use and the attractive aesthetics of its modules. Its functionality is extremely limited compared to more robust solutions in the survey industry. Pro Sleek, modern interface Easy integration with some third-party tools No experience needed Self-service activation Cons Best for simple or marketing projects Lacks professional distribution and analytics tools Limited logic and branching 7 Survio Survio is an online survey platform designed for users looking for a simple and straightforward tool. With an intuitive interface and over 100 predefined templates, it allows you to create questionnaires in minutes. It is particularly suitable for small businesses, students and non-profit organisations that need to collect feedback quickly. Pro Beginner-friendly Clean and simple UI Self-service activation Cons No professional tools for distribution or analysis Very limited logic and branching Weak third-party integrations Advanced features only in premium plans 8 SurveySparrow SurveySparrow is an online survey platform distinguished by its conversational and mobile-first interface, designed to increase the completion rate of questionnaires. It is particularly appreciated for its ease of use and the attractive appearance of the forms. However, for more complex research projects or advanced analysis needs, it may be limited compared to more robust solutions. Pro Conversational chat-style surveys Easy-to-use interface Multichannel distribution Cons Limited design customization Weak analysis tools Basic distribution features 9 Google Forms Google Forms is a free tool for creating online forms and surveys, included in the Google Workspace suite. It is particularly appreciated for its simplicity, integration with Google Drive and accessibility for personal or educational use. It offers basic functionality not suitable for structured research or professional business contexts. Pro Completely free Very easy to use Good for informal surveys or classroom use Cons Basic logic and branching Minimal customization No analytics Lacks advanced distribution options Outdated interface More data, better decisions, real results. All with IdSurvey. Book a demo 10 Zoho Survey Zoho Survey is an online survey tool, integrated into the Zoho ecosystem, designed for small and medium-sized companies. It offers a variety of pre-defined templates, multilingual support and integrations with other Zoho products. It may be limited compared to more robust solutions. Pro Large library of pre-configured templates Free plan with basic features Cons Limited design customization unless on higher tiers Advanced features only on paid plans Less intuitive interface Qualtrics alternatives: how IdSurvey stands out among the best competitors Qualtrics is undoubtedly one of the most well-known survey platforms worldwide. It offers a modern and user-friendly interface designed to help even less experienced users create basic questionnaires quickly. However, this design choice often results in a rigid structure that can become a limitation when managing complex workflows, advanced logic, or surveys with specific technical requirements. For organizations looking for a more flexible and powerful alternative to Qualtrics, IdSurvey stands out for its high degree of customization and control. Both platforms offer a wide variety of question types, but IdSurvey goes further by supporting advanced multimedia questions—including images, audio, and video—as well as interactive 3D grids. These features allow for more dynamic and structured respondent experiences and are not available in Qualtrics, which remains bound to a more standardized framework. Another critical point of comparison among Qualtrics alternatives is the survey design environment. While Qualtrics prioritizes simplicity, it often comes at the expense of design freedom. Building complex conditional logic, custom paths, or advanced rules can become frustrating—or even impossible without compromising the original structure. As a result, users may find themselves forced to adapt their research project to fit the software, instead of the software adapting to their needs. IdSurvey takes the opposite approach. It is designed for researchers, organizations, and professionals who need full control over every aspect of their survey. With proprietary tools like IdCode and FlowScript, users can set precise logic conditions, build sophisticated branching paths, and manage survey behavior with exceptional detail. This architecture makes IdSurvey an ideal Qualtrics competitor for enterprise projects, research institutes, agencies, and data teams looking for full freedom in data modeling. Technical support is another key area where IdSurvey distinguishes itself from other alternatives to Qualtrics. While Qualtrics provides extensive documentation and support, its direct assistance can feel generic and sometimes slow—especially when hands-on help is needed. In contrast, IdSurvey offers a specialized support team with broad expertise, capable of assisting clients throughout the project lifecycle. The approach is consultative: the team does more than just answer questions—they actively contribute to the design and implementation of the survey, ensuring the final output fully aligns with client expectations. Finally, while Qualtrics offers a ready-made set of features suitable for common use cases, it lacks the flexibility required for advanced research needs. IdSurvey is built for users who want to create complex, optimized, and fully customized surveys—without being constrained by the limitations of a standardized platform. If you're searching for a true Qualtrics alternative that provides advanced capabilities and complete freedom in survey design, IdSurvey is a compelling choice. Qualtrics alternatives: why choose IdSurvey over Qualtrics? More question types, including multimedia and interactive grids Maximum logic flexibility with IdCode and FlowScript Full support for complex workflows, no structural limits Dedicated, expert support team Ideal for advanced, enterprise, and customized research projects More insights, smarter decisions, measurable results. With IdSurvey. Book a demo - Categories: Research world #### Quantitative market research: still effective? There are two schools of thought on market research: those who consider quantitative market research valid and those who consider it outdated. Some quantitative market research techniques are about to fail without a doubt. That’s because consumers have deeply changed the way they purchase and markets are now extremely fast. So quantitative research methods that can’t keep up will possibly disappear in the next future.   Quantitative market research: why call it into question Traditional quantitative research approach is based on identifying reasons that lead consumers to purchase. Some of the most used methodologies are: focus group: to share and design new marketing plans related to consumers’ behavior observation: to understand customer’s behavior in real-time ethnographic research: to analyze the target audience behavior in location (for example in an office) phone and face to face interviews On one hand these quantitative data can provide information on leading product or service (as they can provide detailed analysis directly related to the target). But on the other hand, they’re extremely expensive and time consuming: two characteristics that clashes with market demands. But it’s not just a matter of costs and time. In fact, a lot of these studies revealed how consumers act while purchasing an item and this is an important parameter for our evaluation. Let’s see now how details matter for market research efficiency.   Consumer decides in a quick and irrational way In the last 10 years research was able to outline how consumers make a purchase. Daniel Kahneman in his book “Thinking, Fast and Slow” unveils these mechanisms: System 1 | Fast and subconscious: what we use the majority of the times. For example, if we have to buy pasta in supermarket, we don’t spend hours deciding between brands: we decide in a few seconds. System 2 | Slow and conscious: what we use in rare situations for important purchase. Being a demanding system, we rarely use it. Kahneman’s position questions rational consumer thesis which is the ground of traditional research. In fact, it seems that the majority of the time buyers tend to decide in an irrational rather than rational way.   Long interviews influence answers Consumer’s irrationality influences market research too. A lot of scientific literature confirms that the more you talk to a person the more you’re able to influence their answers. In fact, we make them more aware of the purchase of what they really are, affecting the statistical analysis. For this reason, methodologies like focus group are now called into question because they force people to move from System 1 (which is naturally predominant) to System 2.   Contrast short-term memory with “fast” research Another key factor for market research is “short-term memory”. Gerald Zaltman – professor at Harvard University – showed how human brain tends to lose information in time unconsciously replacing them with others. What can marketing learn from this? Market research has to be faster and more effective as time passed between a purchase and the interview increases possibility of incorrect data. Face-to-face research methodology can be really effective in collecting real-time feedback from the buyer right after their purchase.   Conclusion In the last 20 years consumer behavior has changed and this change has also shaped market research. So what is the best solution for research agencies today? Adopt quick market research techniques that are able to take advantage of new technologies (web and mobile) with moderate costs, like IdSurvey survey software. And what about traditional research tool? We think they’re still useful in collecting data if correctly used – as they still guarantee a deeper understanding of the target.   Discover IdSurvey for market research. - Categories: Research world #### Randomization: increasing data quality in research Randomization is a very well known technique that can increase data quality in research and limit falsification. Let’s see how it works. Everybody knows that high quality data depends on how and when you make questions. Respondent’s attention varies during the questionnaire invalidating answers and causing quality problems.   What is randomization? By analyzing respondents’ behavior, researchers found out that some corrupting effects are actually really frequent: Primary effect: people usually choose the first option in a long list of answers Recency effect: people usually choose choose the last option Attention span and question blocks: if the questionnaire is in blocks, the respondent will be inclined to answer to the second block of questions exactly as to the first one. Randomization limits these effects improving data quality. With this in mind, let’s see some applications.   Types and applications to increase data quality in research There are 2 types of randomization: Basic Randomization: it involves all items that are rotating one with the other. “Don’t answer”, “Other/specify” or “Don’t know” are usually excluded from the randomization and placed as last Block randomization: items are in blocks. Randomization involves both blocks and items within the blocks. When to use it? When is it better (and more effective) to use it? And when is it irrelevant? Firstly: you usually find randomization in opinion surveys, as election polls. In questions – like “who will you vote for?” – answers are in random order. Another common use is for surveys to evaluate products to guarantee data integrity. Also, you can use it for questions on personal information. Really often a lot of respondents drop questionnaires because personal questions are not well distributed. That’s why a simple randomization can benefit not just the quality of data but also response rate. But when is it irrelevant? Let’s see 3 scenarios: In demographic questions: age, gender, date of birth…randomization is irrelevant and may also be counterproductive as it requires a bigger effort for the respondent Rate scales: randomizing scale (like 1 to 5) is useless and may confuse the respondent Long list of options: when facing a long list of options it’s easier to scroll them in a logic order (like alphabetic order) rather than in a random one.   To sum up Randomization is helpful to minimize data corruption and improve data collection in some surveys. It cannot guarantee zero risks for your results but it can be really helpful. Moreover, with the majority of current software randomization can be automatically set in any survey methodology saving time to researchers and assuring a correct use of this technique.   Discover IdSurvey's powerful random engine! - Categories: Research world #### Redemption and web interviews: how to improve the invites/completed interviews relation Redemption rate Let’s start with a definition: the redemption rate is the number of completed questionnaires compared to the number of questionnaires sent. Redemption is the data to know how many answers we got to our survey. The success of a survey is based on results obtained as quantity and quality of collected data. In this post we’ll talk about strategies to improve the relation between invites and completed interviews. Before listing these tips, we have to say that using different methods to administer (and send) the questionnaire produces also different results.   Pre-enrollment by telephone and email If we focus on the traditional method of offline enrollment (respondents are contacted by phone or email to join an online survey) we have a crucial complexity to face: the different respondents skills with the computer. Not everybody has the same familiarity with the web. Just think about elderly people or people who don’t own a personal computer or an internet connection. You also have to consider that an enrollment by phone can be an untenable choice both for costs and for required staff. Obviously this issue can be overcome with an enrollment via email or social network.   Broadcast It’s when you randomly send invites to email addresses already owned or purchased by the company on related channels. This method is highly discouraged because it breaks all basic marketing principles as the need to contact profiled clients. Moreover the person that will receive this type of invite will have a distrustful approach to the survey and results will be mediocre.   Pop-Up Not suited to all type of surveys but effective it’s the pop-up: user browsing on a website will be paused by an alert that invites him/her to join the online survey. More effective than banners but still not as incisive as more traditional methods.   Panel The last useful tool to send invites presupposes the existence of a database, a Panel where we can extract emails of the profiled users who gave expressed consent to join this type of research. As incentive, a reward is offered to respondents (cash or vouchers).   Drop out rate We chose which tool to use to invite people to our survey. Following step is to be sure that they complete it. That is to say: we need to monitor drop out rate. The drop out rate is the percentage of respondents who decided to leave the interview before it was completed. Let’s see now which are the main reasons that can lead the respondent to stop the survey: the questionnaire is too long: Tip: insert more questions in the same page to have a different effect on the respondent total duration of the interview: Tip: select questions and use logic filters in the right way the value of the incentive:  Tip: state from the beginning the value of the incentive. the questionnaire is not fluid: Tip: use a clean and simple layout, write concise texts and insert media, if possible. questions are reduntant: Tip: limit the questionnaire to questions needed, focusing on their completeness and efficacy. To sum up, there’s a lot of ways to increase redemption rate, a lot of them to evaluate accordingly to the type of survey you need to administer. If you follow our tips, you could see the results of an online survey correctly set up. Discover more on multi-channel survey distribution management. Excerpt: face to face software - Categories: Research world #### Remote working and IdSurvey survey software Choosing the right online survey tools to work from home. We talk about remote working when we refer to work that can be done anywhere simply by using an internet connection with no need to be in a classic work environment. Instead of going to the office and work from a desk, remote working allows employees to work from their home offices with the same tools and services they would use in the work place. Employers can have flexible schedules and manage their work hours and home life. As a results, online tools are crucial for remote companies to be able to run their standard processes wherever they are. IdSurvey and Remote Working The world of research is extremely flexible and agile and remote jobs are on the rise. Remote work allows researchers to work from home without limitations. Big or small business can take advantage of home working in any moment. The features of IdSurvey help users to easily manage work from their home offices with a device connected to the internet. In fact, IdSurvey is a web survey software that can be accessed and used anywhere with a simple browser and internet collection. IdSurvey features for home working and remote data collection Online management You can design and manage your surveys from home with a remote data collection software. In fact, you only need a browser and an internet connection to work with IdSurvey and manage your projects as in the office. All data collection tools are accessible via remote. As a result, you can design your project, train your interviewers, export raw data or share survey results all in one place. Discover more on Survey design CATI in smart working The CATI interface can be entered with a simple browser. That means that your call center agents can connect and capture data with any tablet or computer connected to the internet. You can make calls with IdTalk or any third party OnCloud dialer. Your remote workers will only need a soft phone or a SIP Voip phone to manage calls. Click to dial comes for free with all licenses but you can also opt for Predictive dialing to increase the productivity of your remote teams. Discover more on telephone survey interface Get the most out of your CAWI Reach your respondents wherever they are. With online surveys you can quickly reach a huge number of respondents. With IdSurvey tools you can invite your target with emails, SMS, links published on websites, social networks or third party panel providers. All IdSurvey templates are responsive, so your audience can answer to the survey with any mobile device or computer. Discover more on online survey interface Online results shared in real time With IdSurvey Analysis&Report you can share online reports in real time with customers and team members. You can create unlimited views of your survey results, one for each target. Moreover, your partners can always be updated on the progress of your projects. Share the link to your report and your colleagues can enter your view that updates in real time with any device they’re using. Discover more on report and dashboard   Discover IdSurvey - Categories: Research world #### Research & Results 2018 We’re now back home after our amazing experience at 2018 Research & Results in Munich. Research & Results is a market research trade show in Germany with a clear focus on business networking. It’s the leading business event for the market research industry in Europe and it ranks among the top 5 industry events worldwide. Every year over 3,000 participants visit the fair and more than 180 companies join R&R as exhibitors. This year was our first one as exhibitors and we loved every moment of it. The event was on October 24th and 25th at the MOC Veranstaltungscenter in Munich. During these two days we met many different people – customers, future customers, colleagues, competitors – and we learnt something new from each one of them. Everyone was extremely curious and open to learn about us and our product, IdSurvey. We had the chance to present it in short demos at our booth and to share chocolate and espresso with our visitors. Research & Results 2019 will take place at the end of October next year, on the 23th and 24th, in the “MOC München” exhibition center. We can’t wait to meet you there! We want to thank everyone we had the pleasure to meet. Can’t wait to put all the inspirations to work in future IdSurvey development! RESEARCH & RESULTS: https://www.research-results.com   - Categories: Stories #### Research & Results 2019 Like the year before, last October we participated as exhibitors at Research & Results in Munich! R&R is the world’s largest trade fair for research innovation, data analysis and insight. In the 2019 edition, we have presented entrepreneurs, researchers, analysts and students from all over the world with the brand new Analysis & Report tool of IdSurvey. There was great enthusiasm for the new version of IdSurvey and its ability to collect data over the phone, web and face to face, create reports in real-time and quickly share them online with a link. Some Research & Results numbers for 2019: 3,400 participants, a new attendance record 186 exhibitors from 24 countries 112 free seminars Here are some moments of Research & Results 2019. - Categories: Stories #### Survey layout: what you need to know How can you motivate your respondents to complete a research survey? In today’s research, there’s a lot of tricks to reach the goal. Did you know that your survey layout can influence the success of your project? Using company logos and progress bar are two strategies that can help your data collection but just if you use them correctly. In today’s article, we analyze the good and the bad of using them. Survey layout: using your company logo When you’re using your company logo in your questionnaire template, you’re giving to that survey the prestige of your brand. That’s why it can motivate people to answer questions when they see your brand in the interface of a web survey. Is this situation valid for all surveys? Not at all. Let’s see why using a logo can be good and why it can be bad: Yes: it makes your questionnaire more reliable. For example: imagine a survey with no logo and another survey with a recognizable logo of a company that the target is familiar with. Which of the two the respondent will be more inclined to complete? With no doubt the second one. No: for some surveys, the logo can mislead the target’s attention or even influence answers. For example: your questionnaire is aimed to collect respondents’ preferences related to some products (of competitors too) that are common in the market. In this scenario, the logo can influence answers. Survey layout: using a progress bar You have to think about the progress bar as a mental coach constantly boosting your respondent’s will to complete the questionnaire. A lot of researches show that questionnaires where a progress bar is displayed collect a higher response rate. As for the logo also for the progress bar, you always have to weigh your final goal. Here are pros and cons to keep in mind: Yes: the progress bar encourages respondents to complete the questionnaire taking advantage of that good feeling we all get when we know we can complete a task in a short amount of time. No: if you use it in a long questionnaire, it can be counterproductive. A bar that is progressing slowly after a lot of questions are answered can lead the respondent to abandon the survey. IdSurvey for your customized surveys with company logo and progress bar Do I display the logo or not? Do I display the progress bar or not? These are reasonable questions that don’t have a definitive answer, as said above. It all depends on your goals. IdSurvey allows you to customize your survey template with a logo and a progress bar. And even more: you can decide if to correct previous answers, display respondents names, and much more. The goal is to provide you with the best software to design effective online surveys.   Discover IdSurvey - Categories: Research world #### Survey management solutions for your research Creating your survey can be easy and convenient with these solutions. For researchers, survey management solutions are abundant. Deciding on the right type of survey software  can seem overwhelming, especially given all the choices available. However, certain types of software provide benefits for researchers and marketplace analysts. As you explore the various options, keep the features you need in mind, so you can find the best software for your project.   Survey management tools for online interviewing Conducting online surveys is one of the most popular ways to gather data to make business decisions. IdSurvey has a web interview interface that can be displayed well in a computer, tablet, or smartphone. It also has an Email Sender built into the survey platform. Web-based surveys can collect survey responses from responders using a link in real-time. IdSurvey offers these features and more in its CAWI (computer-assisted web interview) survey management solutions.   Phone interviewing and face-to-face interviewing Two other types of survey management solutions are phone interviewing and in-person interviewing, both of which IdSurvey handles with expertise and convenience. The telephone interface is web-based and designed so that interviewers can get up and running right away, without any special training. It includes a wealth of features such as dynamic texts, call outcome management, and handling of both inbound and outbound calls. Computer assisted personal interviews, known as CAPI software, can be used with online access or offline. This allows interviewers to work even in places where there is no wifi or data connection.   Survey management solutions to suit your research goals As a researcher, you need tools that are easy to use and also provide high performance in terms of data collection and management. IdSurvey offers all of this in its survey management solutions, which are used by start-ups, large research institutions, universities, and corporations alike. The versatility of the software is that it can adapt to your particular goals, so you can collect all the data you need to complete your project accurately and with ease.   Discover IdSurvey - Categories: Research world #### Survey Software On Premise | Secure and Customizable On-Premise Surveys In recent years, collecting and analyzing data through surveys has become essential for companies across every industry. When dealing with sensitive or highly confidential information, many organizations are turning to survey software on premise as a more secure and customizable alternative to cloud-based platforms. In this article, we’ll explore why choosing on premise survey software could be the smartest decision for your company.Here's what we'll cover:Advantages of survey software with On-Premise installationComparison of On-Premise and CloudWhen to choose an On-Premise solution?Mistakes to avoid when choosing On-Premise survey softwareUse cases On premise survey software installation: main advantages On-premise survey software is installed directly on a company's servers, giving businesses complete control over their data storage, security, and management.Key Benefits of On-Premise Survey SoftwareFull control of data securityWhen handling sensitive data, security is a top priority. With on-premise survey software, you have full control over security measures, including firewalls, encryption protocols, and access permissions. Unlike cloud-based solutions, an on-premise installation allows you to customize security settings to meet your organization’s specific requirements.Regulatory ComplianceFor industries with strict regulatory requirements—such as healthcare, finance, and government—on-premise survey software helps ensure compliance with national and international standards, reducing the risk of violations and penalties.Seamless integrationOn-premise survey software offers greater flexibility when integrating with existing business systems. With a solution like IdSurvey, you can connect seamlessly with CRM platforms, ERP systems, analytics tools, and marketing automation software. This ensures smooth data synchronization while keeping all information securely within your organization's infrastructure.Performance and reliabilitySince on-premise survey software operates within your company’s network, it ensures high performance, low latency, and fast response times. Unlike cloud-based solutions that depend on third-party providers, an on-premise setup gives you full control over business continuity and helps minimize the risk of unexpected service disruptions. Survey Software On Premise vs Cloud – Key Differences and How to Choose Choosing between on premise survey software and cloud-based platforms depends on your organization’s needs around security, scalability, and control. Here’s a detailed comparison to help you decide which survey software deployment model fits your goals. On-Premise Survey Software Cloud Survey Software Security Maximum data protection and internal control with survey software on premise. Security managed externally by the cloud survey software provider. Customization Highly customizable on premise survey deployment, tailored to your infrastructure and needs. Customization limited to what the cloud-based survey platform allows. Starting costs Higher upfront investment for servers and installation of the on premise survey software. Lower initial costs, usually with a monthly or annual subscription for cloud survey software. Infrastructure maintenance Requires internal IT resources to manage and update the survey software on premise. Maintenance is fully handled by the cloud survey software provider. Compliance Ideal for highly regulated industries needing full compliance control via on premise survey solutions. Compliance dictated by the cloud vendor’s policies and limitations. Scalability On premise survey deployments can scale with hardware upgrades and internal planning. Scalability depends on the service plan and infrastructure offered by the cloud survey platform. When to choose an On-Premise survey software? Choosing a survey software solution is the ideal decision in a variety of business scenarios, especially when security, control and customization are key factors. Here are the main reasons why a company should opt for this solution:Highly Regulated IndustriesOrganizations in sectors such as healthcare, finance, government, and telecommunications must comply with strict data protection regulations (e.g., GDPR, HIPAA, ISO 27001). An on-premise survey solution ensures full security control, simplifying compliance with these regulations.Strict Internal IT PoliciesSome multinational corporations and large enterprises require exclusive use of internal IT infrastructure for governance and risk management. In such cases, on premise survey software is often the only viable option.Handling Sensitive or Confidential DataCompanies dealing with personal information, financial records, intellectual property, or proprietary research data must ensure maximum protection. With on premise software, data remains entirely within the organization, eliminating reliance on external providers for security and compliance.Advanced Customization and Complex IntegrationsOn-premise solutions offer greater flexibility in integrating with business tools such as CRM, ERP, telephony systems, and internal databases. This makes them ideal for companies requiring highly customized workflows and automation.Data Sovereignty ComplianceSome countries impose strict regulations on data storage locations. By using on-premise survey software, businesses can keep all data within their country, ensuring compliance with local data sovereignty laws. Discover IdSurvey On Premise The survey software professionals love Book a demo Mistakes to avoid when choosing on premise survey software When choosing a professional survey software, it is critical to avoid some common mistakes that could limit the success of the project: Underestimating requirements: ensure the on premise software is fully compatible with your existing infrastructure before purchasing. Neglecting maintenance needs: an on-premise software requires periodic maintenance and updates. Choose software backed by a professional technical support team. Lack of integration with internal systems: make sure the on premises software can adapt as your company grows and integrate with CRM, ERP and other systems already in place. Good integration allows you to optimize operational flows and fully adapt to business needs. Inadequate security measures: check that the software strictly adheres to your company's security requirements. You must be able to maintain full control over privacy and data management. No backup or disaster recovery plan: many companies overlook the importance of a reliable backup and recovery system. It is essential to implement an efficient backup system and reliable disaster recovery procedures to ensure business continuity in case of emergencies or accidents. Limited in-House technical skills: to ensure effective management of an on-premise solution, it is essential that the company's in-house technicians have the necessary skills to interface with the software vendor's technical team. This ensures smooth communication, optimal management of configurations, upgrades and technical support, reducing intervention time and minimizing the risk of operational disruptions. Poor user compatibility: ensure that the software works properly not only on the backend but also on the frontend, on all devices (smartphones, tablets and computers) and on all major browsers. Excellent compatibility is critical to providing the best possible user experience. Choose user-unfriendly software: complicated or unintuitive software requires intensive staff training and significantly reduces productivity. It is important to select solutions that are easy to use, intuitive, and have clear and understandable interfaces for all users. On premise survey software use cases Dekra Dekra chose IdSurvey on-premise to have direct access to the database and the ability to run custom queries and routines independently. This flexibility allowed IdSurvey to integrate seamlessly with its CRM, enabling effective synchronization between the systems. For example, appointments set through IdSurvey are automatically displayed and managed by the corporate CRM. McNair Yellowsquare McNair installed IdSurvey on-premise primarily for reasons related to security and control over the data collected. The main need was to ensure high standards of data protection by implementing strict internal IT security protocols. With IdSurvey installed on its servers, McNair can directly manage procedures, access monitoring and internal cybersecurity policies. This has enabled the company not only to meet stringent internal security requirements, but also to significantly increase its customers' confidence in the management of their data. TIM TIM implemented IdSurvey as an on premise survey software, integrating it with its business tools, including CRM, Identity Access Management, phone bar and switchboard. Through this integration, TIM has automated the interview management process, eliminating the need for manual uploads of contacts. Interviews are initiated directly from the IdSurvey interface, following specific criteria defined in the CRM.Integration with the switchboard allows interviewers to make calls automatically, optimizing time and simplifying workflow. This approach gives TIM an up-to-date customer overview, enhancing business strategies and improving customer service. On-premise survey software: why is IdSurvey the ideal solution? IdSurvey provides a powerful, secure, and highly customizable on-premise survey platform. Its modular architecture ensures seamless integration with your existing enterprise infrastructure while maintaining complete data control.Choosing on-premise survey software ensures maximum security, control, and customization. IdSurvey is the ideal partner for companies looking to manage survey data efficiently while maintaining full compliance with industry regulations.Learn more about how IdSurvey can support your business with a tailored on-premise solution. On premise survey software FAQ  What is an on premise survey software?On premise survey software is a solution installed and managed directly on a company’s internal servers, offering complete control over data, infrastructure, and security settings. Unlike cloud-based tools, this setup ensures all information remains within your IT perimeter. When should I choose on premise survey software?Opt for on premise survey software when your organization handles sensitive data, requires high-level customization, or must comply with strict privacy regulations. It’s also ideal for businesses needing deep integration with internal systems like CRMs or ERPs. What technical requirements are needed for on premise survey software?To run survey software on premise, you’ll need enterprise-grade servers, either an in-house IT team or a reliable external partner for system administration, and a plan for updates and maintenance to ensure long-term stability. Can IdSurvey easily integrate with existing enterprise systems?Yes, IdSurvey supports seamless integration with a variety of enterprise systems, including CRM platforms, ERP software, VoIP/phone systems, and other business applications, making it a powerful on premise survey software choice for complex environments. Is on premise survey software more expensive than cloud solutions?Initial setup costs for on premise survey software are typically higher due to hardware and installation. However, for medium to large organizations, long-term costs may be lower compared to ongoing cloud subscription fees—especially when advanced security is a priority. Is on premise survey software also suitable for smaller companies?While typically designed for medium-to-large businesses, survey software on premise can also be valuable for small companies needing strict data control, compliance, or tailor-made functionality not available in standard cloud solutions. Can I switch from a cloud survey solution to an on premise installation with IdSurvey?Absolutely. IdSurvey is built for flexibility. You can start with our cloud survey software and later migrate to an on premise installation with minimal disruption, depending on how your business requirements evolve. - Categories: Research world #### Synthetic Data and Synthetic Personas in Market Research In recent years, the debate on synthetic data, synthetic personas and digital twins has taken on a central role in the world of market research. Researchers, institutes and clients now find themselves at a crossroads similar to the one experienced with the advent of the first online surveys: on one side enthusiasm and high expectations, on the other doubts, skepticism and questions about the quality of artificially generated results. In his recent ESOMAR webinar, Ray Poynter — together with contributions from Jon Puleston and Rupert van Hullen in the Global Research Software 2025 — outlined a clear and pragmatic picture of the opportunities, limits and risks of new AI-based data generation technologies.   What Are Synthetic Data According to ESOMAR In June 2025, the ICC/ESOMAR Code introduced an official definition of synthetic data: data artificially generated to replace what would normally be collected directly from people. These are datasets that replicate distributions, patterns and relationships typical of real data, not simple random simulations. According to ESOMAR, today there are two main approaches: Model-based tabular synthesis Based on statistical algorithms, machine learning, GANs, Bayesian models or diffusion techniques: it creates synthetic records that preserve the structure of the real dataset. LLM-generated data Includes: synthetic personas, conversational agents that respond like human beings; digital twins, dynamic digital versions of the behavior of real individuals.   These latter approaches, although widely discussed, are still in their early stages and require more solid evaluation criteria.   Why Are Synthetic Data Such a Hot Topic Today? The supply is growing rapidly: in addition to established players such as Ipsos, Kantar and Toluna, specialized providers like Fairgen and LivePanel are emerging, offering solutions based on generative AI and advanced modeling. Companies’ attitudes toward synthetic data today fall into three categories: those who already actively use synthetic data; those who reject them outright, fearing loss of quality; those who wait for more solid evidence before adopting them.   As Poynter and Puleston point out, this phase resembles the “wild west” of new technologies: great opportunities, but also hype risk, not always replicable results and excessive promises.   Main Types of Synthetic Data In the context of market research, we can distinguish four categories of synthetic data: Boosting / Augmenting / Imputation Artificially increasing parts of the sample to rebalance underrepresented quotas or compensate for missing data. Fully synthetic data Datasets built from scratch using models that mimic the real population. Anonymized synthetic data Real data transformed to protect privacy while maintaining valid statistical properties. Randomized synthetic data Data generated with controlled logic, useful for technical tests and validations.   Today, the most mature area is boosting, thanks to its concrete application in managing hard-to-reach samples.   The Most Common Case: Sample Boosting Let’s look at a typical boosting example: a study requires 500 interviews for each segment—young men, young women, adult men, adult women. If only 350 young men are collected, how should we proceed? The options are well known: accept underrepresentation, weight the data, or generate synthetic data using statistical or AI techniques. Traditional Statistical Methods Before generative AI, approaches such as: random sampling nearest neighbours SMOTE (Synthetic Minority Oversampling Technique)   These methods create new “hybrid” cases based on the most similar subjects and still work very well for numerical and structured datasets. Boosting with Advanced AI Today, the integration of machine learning and large historical panels enables much more refined solutions. Some case studies presented at ESOMAR LATAM show how these boosting techniques have performed with average errors between 1% and 3%.   How to Evaluate the Quality of Synthetic Data When evaluating the use of synthetic data, we need to ask two fundamental questions: Does it work in general with your type of data? To answer, past studies can be used: remove part of the collected interviews, generate the boost, and compare the new result with the previously collected real data. Does it work for this specific project? A holdout sample can be used: a real subsample not used by the model, useful for comparing the quality of synthetic boosting. These techniques apply to boosting but become more complex for fully synthetic datasets, because there is no direct reference to a real population.   Limits and Considerations When Using Synthetic Data Despite promising applications, Poynter urges caution. Temporal effects Models depend on input data. If the data is outdated, results will be distorted. Main risks: seasonality, long-term trends, disruptive events (e.g., pandemic, launch of a new device, AI). Impossible to estimate margin of error With fully synthetic data, sampling error cannot be discussed. Bootstrapping measures only model stability, not its accuracy toward the real population. Excessive promises Vendors claiming “triple accuracy” should be treated cautiously. Recent history shows that even seemingly solid models can contain bias (as seen in distorted facial reconstruction models). Data cannibalization Using synthetic datasets as the basis for generating new synthetic datasets leads to model drift, model collapse and loss of realism.   The World of Synthetic Personas If synthetic data represent the quantitative side, synthetic personas are the qualitative component of the revolution. They are intelligent agents that answer questionnaires, participate in qualitative discussions, generate insights, and allow testing messages and creativity. They are increasingly designed as digital twins, dynamic digital replicas of real consumers. Digital twins do not simply represent a target: they replicate decision-making processes, preferences and attitudes, enabling much more sophisticated predictive simulations.   Ipsos Case in Japan: What Digital Twins Can (and Cannot) Do An Ipsos study on 150 Japanese women made it possible to build individual digital twins and compare their responses with real ones in a follow-up study on topics related to the menstrual cycle. Key findings: Main themes were consistent between real individuals and twins. Emotional depth was lower in twins. In creative phases, twins generated many ideas, but not always relevant. In final evaluations, twins favored rational benefits, while real people often choose based on emotion.   Conclusion: Twins replicate structure and direction well, but less so human sensitivity.   Risks and Critical Issues of Digital Twins (according to van Hullen) The power of digital twins comes with a number of risks that should not be underestimated, as highlighted by Rupert van Hullen in the ESOMAR Global Research Software 2025. The need to handle large amounts of personal information increases the risk of data leakage, meaning sensitive details may be inadvertently exposed due to system vulnerabilities or data management errors. This is compounded by the risk of adversarial attacks, where malicious actors attempt to extract confidential information or manipulate models. Another critical issue is the presence of special categories data such as political opinions, religious beliefs or health information. These are highly sensitive and require a higher level of protection and strict handling procedures. Open-ended responses also represent a weak point: they often contain more personal information than expected, leading to forms of unintended disclosure that are difficult to fully control. Finally, the very complexity of the pipelines needed to build digital twins multiplies potential vulnerability points: each new processing or storage step expands the risk surface. To address these challenges, ESOMAR highlights the importance of a structured mitigation approach. Advanced anonymization techniques, such as adversarial anonymisation, significantly reduce traceability. Architectures with strict access controls and data segregation help limit exposure to sensitive information. All of this must be accompanied by a privacy-by-design approach and continuous ethical review, essential to monitor risk evolution and ensure responsible use of digital twins.   Opportunities of Synthetic Data for Market Research There are several areas where synthetic data and personas are already proving useful, such as: rapid testing of concepts, messages and creativity, questionnaire optimization before fieldwork, integration of hard-to-reach or costly samples, predictive simulations and what-if analysis, qualitative pre-screening through personas or digital twins.   Synthetic data do not replace the entire research pipeline: they are complementary tools that accelerate work and reduce costs in the early phases of projects.   A Revolution Already Underway The central message is clear: synthetic data are already here, they work, and they will grow rapidly. Boosting and tabular synthesis are currently the strongest areas. Synthetic personas and digital twins represent the most innovative frontier — rich in opportunities but also limitations, especially in terms of emotional and human sensitivity. The right approach is to experiment, test, validate, avoid promises of absolute realism, and not fully replace real data. Just as happened with online surveys twenty years ago, the adoption of synthetic data will require time, standards and greater familiarity. But the direction is already set: not a replacement, but a new tool capable of expanding the possibilities of market research. Read also AI and market research: quality remains human. - Categories: Research world #### The basics of building and conducting a CATI survey Conducting a CATI survey is simple when you have the right tool If you are a researcher working in product marketing or academia, you may already be familiar with the basics of how to conduct a CATI survey. Computer-assisted telephone interviewing is a popular and effective way to gather data for market research or an academic research project. Here are a few basics of how to work with CATI survey methodology so you can conduct an effective data collection.   What is CATI survey methodology? CATI stands for computer-assisted telephone interviewing. When you use CATI Research, interviewers follow a script provided by a survey software application, such as IdSurvey CATI software. The interviewer inputs the responses into the software and pre-coded answer choices based on the respondent’s answers to each question. This is a fast and efficient way to gather data.   What makes CATI the right choice CATI survey methodology is convenient for a variety of reasons. The personal touch with a voice interview can produce better engagement with respondents, as opposed to a web-only survey. Experienced interviewers know how to engage the respondent while the computer handles the technical aspects of the survey administration. Software such as IdSurvey gives you the right platform for conducting your telephone survey. With IdSurvey, you do everything right from the same platform using an ordinary web browser. Setting up is easy and doesn’t require any additional software or special training, so you can get started right away. The software allows you to build your CATI survey from start to finish. You can add dynamic texts for interviewers to read, as well as program your questions to suit the exact needs of your research project.   How the right features make the difference The right survey software also lets you manage other parameters of conducting telephone interviews, beyond just the survey contents. For example, with IdSurvey you can monitor your interviewers’ productivity because the software generates interviewer statistics for you to review. IdSurvey also allows you to set appointments for calls, set rules on calls, manage inbound and outbound calls, and manage groups and single interviewers. There’s even a smart time zone feature for both respondents and interviewers. You can easily manage the functions of your entire call center with just one software program. When your research project calls for telephone interviewing, choose the right software for your CATI survey. With a functional platform, conducting your telephone interviews becomes a breeze, and you’ll be well on your way to gathering valuable data in no time.   Discover IdSurvey - Categories: Research world #### Top 3 benefits of online survey tools Online survey tools can facilitate your next research project When you need to conduct a research survey, you have many different methods to choose from. However, there are several benefits to online survey tools. Here are three of the top advantages to choosing this type of reserver-spaces="true">e">questionnaire platformaces="true"> for your next project.   Online tools are cost-effective reserver-spaces="true">Cost considerations are always important when conducting a research survey. Survey tools can help you save costs because you don’t have to spend money on staff to conduct in-person interviews or special supplies to administer the survey. Users can access the extannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/questionnaire">questionnaire directly from an internet browser, and the data is delivered to you immediately. Software programs for conducting -ec08-43f3-850e-49a4eaf9fc33" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/survey-data">surveys, such as IdSurvey, have comprehensive features that allow you to build your survey and collect the results all in one place.   Online survey tools allow for extensive reach When conducting an in-person survey, your sample is limited to the number of people in that immediate location. These toolstrue">span> allow you to ta-preserver-spaces="true">expand your reach to the entire world, by using email addresses and website links. You are no longer limited by time zones, phone connections, or people in a specific geographic location. Online survey tools offer appealing options for questionnaire design The way your survey looks to the respondent can affect your response rate. A well-designed survey can contribute to increased engagement. IdSurvey software provides online survey tools to design your questionnaire in a way that appeals to the respondent, making it easy to follow and inviting to complete. Also, the software has a smart display feature that adjusts the survey templates to the screen being used, whether it’s a desktop computer, tablet, or smartphone.   Choose the best software for your next research project Choosing the best online survey tool is important because not all survey tools offer the same features or customer service. With IdSurvey, you get the added benefit of a dedicated and responsive client service team willing to assist you 24 hours a day, seven days a week. You also enjoy convenient features that allow you to complete your online questionnaire with ease, such as mixed-mode, which allows you to use multiple survey methodologies in the same survey. This feature gives you an even greater chance of gathering all the data you need. The benefits of web survey tools are wide-ranging and can make your next questionnaire easier and faster than ever. Check out IdSurvey as the platform to use for all your research survey needs.   Discover IdSurvey - Categories: Research world #### Top features of the best online survey tools Finding the best online survey tools is an important key to get actionable results In today’s competitive marketplace, gathering data is essential for growing your business. For researchers, institutions, and universities, the best online survey tools are necessary to collect survey responses for in-depth analyses. Whether you are working to learn more about your company’s customers or you need to gather information for a research project, choosing the right tool is an important first step in planning for accurate and relevant results.   Intuitive graphic interface When you need to design and create a survey, you shouldn’t have to spend endless amounts of time fiddling with the software to get it to do what you need it to. The best online survey tools provide an intuitive interface that lets you design an effective survey with minimal technical skill. A good example of this type of product is the software IdSurvey. Its intuitive interface doesn’t require any programming skills, because what you see on the screen as you design is exactly how the survey will look when it’s ready to be administered.   Versatility in data collection The best online survey tools allow survey administrators to utilize a variety of methods to gather the information they need. Sometimes this may be through a phone survey, such as in a computer assisted telephone interview (CATI), while other contexts may require the convenience of an app that can be used on a tablet or mobile phone. The survey design has to include advanced features as skip logic or multimedia survey questions.   High-performance analysis Once you gather the results of your survey, you need to comb through the data in a way that helps you achieve your goals. The best  tools let you do this through a variety of applications tailored to your needs and expertise. Perhaps you’re looking for a user-friendly graphic breakdown of your results. Or maybe you’re a researcher who needs advanced statistics capabilities, such as bivariate analysis. The survey tool you use should keep working hard for you even after the initial data collection phase is complete. If you’re seeking the best online survey tools for your next research project, take the aforementioned features – all of which are included in IdSurvey software – into serious consideration before you make your choice. Your survey tool is an essential component of your research, so don’t trust the job to subpar software when only the best will do.   Discover IdSurvey - Categories: Research world #### Top features of the best survey software The best survey software includes a variety of features that you need for top-notch data gathering When trying to decide which software to use for your market research project, you may be feeling overwhelmed by the wide variety of choices available. Understanding the most important features of the best survey software can help you narrow your selection. Here are a few things to look for as you evaluate the various options for your questionnaire software.   Versatility for CAWI, CAPI and CATI surveys No two survey projects are alike, which is why the best survey software gives you the versatility to adapt its features to your project’s demands. IdSurvey software has tools to allow you to conduct surveys using web-based (CAWI), in-person (CAPI), and telephone-based (CATI) interviews. Some of the specific features of IdSurvey software include: Mixed-mode methodology, so you can combine methods to reach the respondents you need to reach, with the method that works best for each of them. Customizable interface with smart display, so your web questionnaire shows up in optimal condition whether it is viewed from a smartphone, tablet, or desktop computer. Offline data collection for field interviews in locations without internet. A simple and clear interface means no training needed for interviewers to get started on the system.   Additional support through survey design services The best survey software doesn’t neglect customer service and support. IdSurvey offers survey design tools and services to its clients, for specialized assistance in creating effective questionnaires that maximize the technical capabilities of the software. With IdSurvey’s team of seasoned professionals, you can get help with questionnaire scripting for CAWI, CAPI, and CATI surveys; assistance with logistical aspects of your survey project, such as quotas and respondent management. As well as industry news, updates, and dedicated 24/7 customer support.   Exceptional software facilitates exceptional results Your research project is important, so why would you trust it to mediocre software? Choosing the best survey software is the first step in producing an appealing and effective survey for gathering actionable data. IdSurvey offers technical expertise and features with top-notch customer support. So your project is guided every step of the way by professionals who know all the ins and outs of creating and conducting surveys. You can request a demo to see how the software works. Get in touch with IdSurvey for any questions you may have, so you can feel confident about your choice and get started on your research project right away. Key Features of the Best Survey Software Ease of use: the software should have an intuitive design that allows users to create, distribute, and analyze surveys without requiring extensive training. Advanced reporting and analysis: look for software that provides robust analytical tools, such as cross-tabulation, trend analysis, and data visualization. Scalability: the software should be able to handle a wide range of survey sizes, from small-scale projects to large, complex studies. Integration capabilities: it should integrate seamlessly with other tools and platforms, such as CRM systems, email marketing tools, and social media platforms. Customizability: the ability to customize survey templates, questions, and branding to fit your specific needs is crucial. Mobile compatibility: ensure the software is mobile-friendly, allowing respondents to complete surveys on their smartphones and tablets. Artificial intelligence (AI): AI is being integrated into survey software to enhance data analysis, predict trends, and automate answers coding. Conclusion Selecting the right survey software is crucial for the success of your research project. With the right features, support, and scalability, you can gather high-quality data and gain valuable insights. IdSurvey stands out as a robust option, offering versatility, user-friendly design, and exceptional customer support. By keeping an eye on future trends and continuously evaluating your needs, you can ensure that your survey projects remain effective and impactful. You can request a demo to see how the software works. Get in touch with IdSurvey for any questions you may have, so you can feel confident about your choice and get started on your research project right away. Request demo - Categories: Research world #### Understanding dependent and independent variables In designing and conducting research, whether scientific, market or social research, understanding independent variables and dependent variables is critical. These two types of variables form the core of any experimental or observational study, as they enable the interpretation of cause-and-effect relationships within the collected data. A variable is a concept that represents a characteristic or aspect of a person, object, system or phenomenon, and can take on different values. Age, gender, screen size of a smartphone, grade on an exam, and level of satisfaction with a purchase are examples of variables. For example, the variable “age” can take values expressed in years (18, 21, 40, etc.). The level of satisfaction with an online purchase can range from 1 to 5, as measured by a star rating system.   Independent variable vs dependent variable: definition The independent variable is the item that researchers decide to change or manipulate in an experiment (or research) to observe how those changes affect another variable, known as the dependent variable. The dependent variable is the one that is measured, and represents the effect or result of changes in the independent variable Let’s assume that we want to determine whether the color of a package affects the sales of a product. In this case, the color of the package is the independent variable, which can take different values, such as red, green or blue. To conduct the experiment, we will expose customers to packages of different colors and measure the number of sales for each color. Sales represent the dependent variable, which we expect to vary according to the color of the package. In short, by changing the independent variable we can check for any effects on the dependent variable. This helps us find out if there is a relationship between the variables. Correlation and the Cause-Effect relationship In research, it is crucial to distinguish between correlation and causation. A correlation implies that two variables are associated in some way, but this association does not necessarily imply that one causes the other. On the other hand, the cause-effect relationship shows how as the independent variable changes, a direct effect on the dependent variable can be measured. The distinction is critical for correctly interpreting data collected in studies that do not directly manipulate variables. Let’s suppose we want to assess how residents' perceived sense of safety varies with the crime rate in their cities. To do this, we decide to administer questionnaires measuring the level of perceived safety to a representative sample of residents in different cities with different crime rates. In this study, we indirectly manipulate the independent variable “crime rate” by choosing cities with different levels of crime, but we cannot directly intervene on this variable. After collecting data, we analyze the correlation between perceived safety scores and crime rates of cities to see if there is a statistical relationship between these two factors. We also assume that the results show that residents of cities with lower crime rates have a higher perception of safety. This is not sufficient to prove a cause-and-effect relationship for several reasons: Independent variable not directly manipulated 
 The independent variable (crime rate) is not directly manipulated, but is only observed in different cities. This type of study, observational rather than experimental, may reveal correlations but does not automatically establish causality. Confounding variables 
Other variables, not considered in the study, could influence both crime rates and perceptions of safety. For example, factors such as economic well-being, quality of public services, or social cohesion could play an important role in both variables. Without controlling for these potential confounding variables, we cannot be sure that it is crime rates that directly influence perceptions of safety. Non-random sample selection
 In this study, although the residents for each city were chosen randomly, the formation of the groups based on the different crime rates of the cities was predetermined by the researcher. This is not equivalent to true random selection of participants in a controlled experiment, where each participant is equally likely to be assigned to any experimental condition. Instead, groups were formed based on pre-existing city characteristics (crime rates), not through random assignment. This methodology may introduce limitations in interpreting causality, as the groups may differ on unmeasured or unconsidered variables that influence both crime rates and perceptions of safety.   Thus, in order to confirm a cause-and-effect relationship, it is necessary to conduct research that adopts the experimental method, which involves controlled manipulation of the independent variable and random assignment of participants to different treatment conditions, such as in multiple experimental groups and a control group. This approach minimizes the influences of confounding variables and allows the effect of the independent variable on the dependent variable to be isolated. For the same reasons, observational methods, such as those that rely on data collection through questionnaires, thus without direct manipulation of variables, are unable to establish causality (cause-effect relationship). Such methods can reveal correlations, that is, relationships in which the presence or change in one characteristic is associated with changes in another, but without being able to confirm that one directly causes the other.   Practical examples of case studies for dependent variables and independent variables Understanding the use of independent and dependent variables is crucial in various fields of research. Let's look at some use cases: Case 1 Hypothesis: Excessive use of social media (independent variable) increases levels of anxiety and depression (dependent variable) in adolescents. Study: Researchers may divide a group of adolescents into two subgroups: one with unlimited access to social media and the other with limited access. After a period of observation, they would measure levels of anxiety and depression using validated questionnaires. This study would help to understand whether limiting social media use can actually improve adolescents' emotional well-being.   Case 2 Hypothesis: Exposure to urban green spaces (independent variable) correlates with higher levels of life satisfaction (dependent variable) in adults. Study: To investigate this correlation, researchers could administer questionnaires to a large sample of adults living in different urban areas with varying levels of accessibility and proximity to parks and green spaces. The questionnaires would assess the frequency of visiting these green spaces and levels of overall life satisfaction. By analyzing the collected data, researchers can examine whether there is a statistically significant correlation between frequency of access to green spaces and life satisfaction, while keeping in mind that this type of observational study does not allow for direct causality, only an association between the variables.   Case 3 Hypothesis: Regular coffee consumption (independent variable) reduces the risk of developing type 2 diabetes (dependent variable) in adults. Study: To examine this possible correlation, researchers can conduct an observational survey by administering questionnaires to a large group of adults. These questionnaires investigate the frequency of coffee consumption and collect information on general health status and the presence of type 2 diabetes. Through statistical analysis of the collected data, an attempt is made to identify whether there is a correlation between coffee consumption and a lower prevalence of diabetes. Since the study is observational in nature, it can only indicate whether people who drink coffee regularly tend to have lower rates of diabetes, but without confirming that coffee consumption directly causes a reduction in diabetes risk.   Case 4 Hypothesis: The effect of logo prominence (independent variable) on brand recognition (dependent variable). Study: To evaluate the effectiveness of this marketing strategy, researchers distribute questionnaires to consumers who have seen ads with the logo in positions of different visibility. The questionnaires measure how easily participants recognize the brand after seeing the ads. This study helps to understand whether higher logo visibility contributes to better brand recognition by illustrating the relationship between the independent variable (logo visibility) and the dependent variable (brand recognition).   Recognizing the dependent variable and the independent variable Understanding the distinction between independent variable and dependent variable is critical to the proper setting and interpretation of any research study. The independent variable is one that the researcher deliberately manipulates or controls for in order to observe the effects it may have on another variable. In other words, it is the putative cause of an observed change. The dependent variable, on the other hand, is the effect or outcome that is measured in the course of the study; it responds to changes in the independent variable. Education study Hypothesis: more hours of study per day will lead to higher grades on exams. Independent Variable: number of hours of study per day. Dependent Variable: grades obtained on exams. Description: the researcher analyzes how variations in study time affect students' academic performance.   Marketing research Hypothesis: emotional advertising messages will increase product sales more effectively than informational messages. Independent Variable: type of advertising message used. Dependent Variable: number of products sold. Description: the effect of different advertising messages on sales of a new product is examined.   Health study Hypothesis: daily intake of this vitamin will improve specific health indicators in participants. Independent Variable: daily intake of a specific vitamin. Dependent Variable: level of concentration of certain health indicators in the blood. Description: researchers evaluate how regular intake of a vitamin affects certain biological parameters in participants   Behavioral research Hypothesis: exposure to stressful stimuli increases anxiety levels. Independent variable: Exposure to stressful stimuli. Dependent variable: Anxiety levels measured by questionnaire. Description: this study investigates the effect of stress on various degrees of anxiety in individuals subjected to certain conditions.   Notes on statistical methods for analyzing relationships between variables The statistical analysis of relationships between variables is essential for interpreting the data collected in a research study. To do this, there are several statistical methods that help researchers understand the nature and strength of these relationships: To analyze relationships between variables in a research study, statistical methods play a key role. Some of the most common methods include: Correlation: This technique measures the degree of relationship between two variables. A correlation coefficient near +1 or -1 indicates a strong relationship, while a value near 0 indicates no relationship.   Linear regression: It is used to predict the value of a dependent variable based on an independent variable. This method helps to understand how much one variable affects the other and what the future trend may be.   ANOVA (Analysis of Variance): This method is useful for comparing the means of multiple groups and determining whether there are statistically significant differences between them.   Chi-square test: It is applied to examine whether there is a significant relationship between two categorical variables. These tools allow researchers to test hypotheses and accurately interpret collected data, providing a solid foundation on which to make informed decisions or pursue further investigation.   Dependent and independent variables: conclusions Understanding independent and dependent variables is crucial to the design and analysis of any research study. Correctly identifying these variables not only clarifies the research framework, but also helps to make accurate conclusions about cause-and-effect relationships or correlations. The appropriate use of statistical methods to analyze these relationships adds another level of precision, allowing researchers to test hypotheses with greater confidence and interpret data in a more informative manner. If correlation and regression provide insights into the degree and direction of relationships, methods such as ANOVA and chi-square tests allow exploration of differences between groups, further enriching the analysis. In conclusion, a proper understanding and application of the principles governing independent and dependent variables, along with a well-considered methodological choice, are critical to the success of a scientific investigation. Together, these elements provide a solid foundation for advancing knowledge and innovation, regardless of the field of study.   FAQ - Dependent and independent variables What is an independent variable? An independent variable is a factor in an experiment that is manipulated or controlled by the researcher to observe its effect on the dependent variable. What is a dependent variable? A dependent variable is the outcome or response that is measured in an experiment; it is affected by changes in the independent variable. What is the difference between independent and dependent variables? Independent variables are the conditions manipulated by the researcher, while dependent variables are the observed results that change in response to the independent variables. Why are independent and dependent variables important in research? They are crucial for establishing cause-and-effect relationships, allowing researchers to determine how changes in one factor influence another. What are variables in research? Variables in research are elements, traits, or conditions that can vary or change. They are fundamental in scientific studies and experiments, allowing researchers to measure, manipulate, and analyze different aspects of their research subjects. Variables can be classified into different types, such as independent, dependent, controlled, and extraneous, each playing a distinct role in the research process. What are dependent and independent variables examples? In an experiment to test the effect of sunlight on plant growth, the amount of sunlight is the independent variable because it is controlled by the researcher. The dependent variable is the plant's growth, measured in terms of height or biomass, as it changes in response to the amount of sunlight. - Categories: Research world #### Unlimited types of questions with IdSurvey More than 20 question templates, unlimited types of questions. IdSurvey has more than 20 ready-to-use question templates. You can mix them and customize them with a few click. You can create unlimited types of questions. Designing questionnaires with IdSurvey is extremely easy. You don’t need any programming skill and no installation is required. Simply open up your browser and choose from endless questions combinations. Rating, slider and drag&drop questions will make your questionnaire immediate and enjoyable. Using IdCode and all IdSurvey advanced tools you can easily design even the most complex questionnaires. That’s one of the many reasons why IdSurvey is the solution professionals love. With IdSurvey you easily create single select, multiple-choice, open-end, control, random and drop-down questions, grids (matrix), advanced grids, with autocomplete writing, Likert scales, numerical questions, single rotations, group and page rotation, etc. You can insert in any question or answer images, videos and audio file just dragging them in the desired position. Each object can be easily and quickly customized, all settings are always displayed close to the object. See more on questions here. - Categories: News #### User or customer profiling: why is it worth it? Customer Profiling → Knowing → Communicating It takes all sorts to make a world goes a well-known saying. Truth or not, people who are involved in marketing (especially market research) should always bear in mind the importance of customer profiling. Why? Easy: because customers are not all the same. Neither users nor respondents. Each group of customers has specific characteristic, different customer journey, a different approach to events, different interests and habits. It’s potentially damaging not to be aware of your user/customer profile. Best-case scenario, you won’t get good results for your product or service. Worst-case scenario, you’ll get ambiguos, invalid and incomplete results. That’s the reason why…   customer profiling means knowing Knowing is for sure the foundation of every marketing strategy aimed to be effective. This is particularly true in market research where everything is about communication with your target audience and potential customers. Sample profiling allows to differentiate communication adapting it to your ideal customers. This guarantees higher accuracy and control on your resources. Each customer/user carries valuable information for the researcher. Approaching these information correctly and with the right profiling method is the only way to use them for research.   Creating value with customer profiling Sample profiling is useful to get to know your target better and to be well-informed on their requirements to elaborate strategies and proposals to turn customers into buyer persona. What about a market research survey? Profiling users is fundamental for any market research. For example: we’ve been asked to design a survey on dry milk for newborns. If we don’t profile our users before, how can we find respondents? How and who are we going to interview? Or how can we interview someone on smokers habits if we don’t even know if he smokes or not? Obviously these are just two simple hypothesis but they’re useful to understand how important it is to have an updated and complete profiling results. It’s crucial to invest the right resources in customer profiling and it has to be done in a precise and rational way. It will be useful to: reduce time on design, management and launch of the project analyze and create a questionnaire fitted to your target start a suitable marketing campaign obtain a higher number of answers and interactions get in-depth communication which will be useful for your research goal Using specific software for data collection you can collect and analyze a high number of information. Profiling the customer doesn’t have to be a complex procedure: often you just need to ask a few (simple) questions to profile the person you’re going to interact with. You’ll be able to know at the beginning of the interview if the person is right for your research and if he/she will be able to bring value to you and your activity.   Key element: the target and the customer base We know that profiling means getting a list of high quality contacts as a base for our research. This list is the starting point to define the target for our survey. Let’s take our previous example again: we need to carry on a research on dry milk. First of all we need a list of women with children. But that’s not enough: we need to define the target. To do that, we need to select just women of our list with a child younger than 1 year old. And here it is our final target.   Key element: the sample Once you’ve defined your target, you’ll need to get a representative sample.  Going back to our dry milk survey, to have all situations well represented we’ll have to interview 49,5% of moms with a son, 49,5 % of moms with a daughter and 1% of moms with twins. So we can estimate with quotas the number of invitations needed, saving up time, energy and money. For example, if our research is just on mothers of twins, sending invitations just to women who fit this category would be a huge advantage for us.  Just an accurate profiling of your customers or users will guarantee great results. - Categories: Research world #### What are Mystery Shopping surveys? Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain standards. The experience of the final customer is replicated to evaluate product display, staff expertise, and courtesy or visual effect, for example. With this tool, you can easily analyze not just sales points or franchising stores but also agents and promoters. Mystery shopping is useful to evaluate all those issues that would pass unnoticed with traditional methodologies. To better understand what mystery shopping is, let’s see more in detail your typical secret shopper’s day.   Learn more on IdSurvey CAPI app for mystery shopping   A day as a mystery shopper Let’s see more in detail who a mystery shopper is. In most cases, mystery shoppers don’t belong in any way to market research. As a matter of fact, they usually make themselves available to cooperate in research because of an economical reward or some sort of incentive. The mystery shopper receives clear instructions: he knows where to go (stores, restaurants, practices…) and what to look for. He pretends to be a standard customer. He should look relaxed and calm so that he will avoid getting noticed and consequently being treated differently by the staff. Information to collect may be varied: quality of employees work, staff expertise, courtesy, and care reserved to customers. In fact, it is well known that one unfriendly worker is enough to put the customer off of the store or even the entire brand. Other data usually concern product display, cleanliness, and any other parameter that may influence the customer experience. Once all evaluations are in, the user can consider his mystery shopper job (almost) done. In fact, the final step is to communicate to the research agency what he found out! CAPI methodology and mystery shopping Let’s take a step back now. Before the mystery shopper can do his work, the research institute has to enroll him. The recruitment is accurate. The institute has to evaluate the best candidates for the job according to the customer’s requests. One of the basic requirements for shoppers is a good experience with the latest tech devices (like smartphones or tablets) and an innate attitude for discretion and courtesy. Once the company finds the perfect shopper, they will contact him and assign the work. The agency will provide credentials to enter the app for data collection. The app is directly installed in the mobile device by the shopper that will then have to download in the app the list of stores to check. Before entering the store all that the shopper has to do is selecting the store from the list and then follow the instructions. The shopper has to get unnoticed and be discreet. That’s why he may decide to fill the questionnaire in right after he’s out of the store or answer the questions in the store acting like he’s simply using his smartphone or tablet to answer a text message. The CAPI app (provided to the shopper for free) lets the user snap pics and it’s very intuitive. At the end of his assignment, the mystery shopper synchronizes all data collected sending them back to the server so that the agency can analyze them and produce useful insights about the business. Request a demo of IdSurvey CAPI app for Mystery Shopping - Categories: Research world #### What if the same respondent has multiple phone numbers? CATI (Computer Assisted Telephone Interviewing) surveys are a widely used data collection methodology in market research. During a CATI survey, agents conduct interviews over the phone by reading on-screen questions proposed by the survey software for telephone interviews . It is essential to have a database of phone numbers to call and other demographic information about the respondents to conduct a successful telephone survey. It is common for telephone lists to include multiple numbers for the same respondent (e.g., cell phone number, office number, home number, etc.). The presence of multiple phone numbers offers a greater chance of success. However, if not managed properly, they can even be counterproductive to survey management due to possible multiple submissions.   REQUEST A DEMO FOR IDSURVEY CATI MULTI-NUMBER MANAGEMENT   How do I manage survey respondents with multiple phone numbers? Modern survey software offers multi-number management, a tool that allows researchers to store and manage multiple phone numbers for the same respondent, avoiding multiple submissions. Phone numbers are associated with the same contact, and the outcomes of call attempts are recorded for each of the numbers associated with the contact. In addition to setting maximum attempts for each phone number, the survey administrator can prioritize the types of numbers. For example, mobile numbers can have a higher priority than office landline numbers. An important advantage of multi-number management is that you can reach the respondent using all the phone numbers associated with them. In fact, in the event that a number is not working, for example because it does not exist or is incorrect, the agent can choose an alternative number to contact the respondent. If the respondent declines to participate in a survey, the “Refuse” outcome will discard the contact from the survey. In this case the respondent will no longer be contacted at any of their phone numbers. Main advantages of using CATI software with multiple phone numbers management By using a CATI software that includes multi-numbers management you will: Improve survey management Avoid the risk of multiple calls to the same person Be compliant with local regulations on call attempts Increase the chance of success Optimize the time it takes agents to reach a respondent Improve survey statistics You can learn more about IdSurvey’s multi-numbers management by reading this article. Excerpt: IdSurvey helps you company to manage those respondentves who ha multiple phone numbers associated, avoiding multiple answer submission. Find out more. - Categories: Research world #### What is a predictive dialing system and how it works? A predictive dialer is an automated outbound dialing system often used in combination with CATI survey software. Modern cloud dialers offer different types of outbound dialing modes: manual, progressive, or predictive. With manual dialing, the call agent clicks on the phone number to initiate the call. In the progressive call, the contact information is shown to the telephone agent and, after a certain period of time, the dialer dials the number automatically. The predictive dialing system automatically calls numbers until it detects a connection, then passes the call to an available interviewer. The dialer automatically marks the call as busy, voicemail, no-answer, disconnected, and so on. How does a predictive dialer work? The predictive dialer software uses algorithms to predict when CATI interviewers will be available to take the next call and then dial numbers on their behalf.  Predictive dialers only transfer successful connections to interviewers guaranteeing little-to-no downtime to your activities when compared to manual dialing. The call center manager can adjust dialing parameters from the dialer dashboard for the maximum number of concurrent calls or the dial level (the ratio between predictive calls and interviewers).   REQUEST A DEMO OF IDSURVEY'S PREDICTIVE DIALING WITH CATI   What are the main advantages of using predictive dialing? When compared to manual dialing, predictive dialing can save agents a lot of time and drastically reduce downtime. For example, an agent can take up to 30 seconds to manually dial a phone number. And a few attempts might be required before the call gets answered. The predictive dialer can optimize dialing by calculating the average length of a call and the average number of attempts required to make a connection. The main advantages of using a predictive dialer are: Increase interviewers’ working time. Lower abandonment rates. Real-time adjustments. Designed to stay within research guidelines and limitations (as maximum attempts or silent calls percentage). Do you want to know more about predictive dialing? Check IdSurvey’s article about IdTalk and its predictive dialing feature.  Excerpt: A predictive dialing software is an automated outbound dialing system often used in combination with CATI survey software. Discover more about what is a predictive dialer and how it works. - Categories: Research world #### What is the best market research tool for online surveys? Market research can be a trusty ally to collect solid data that will help making good business decisions. One of the core tools used to collect data in market research is the survey. Surveys can be used to reach a specific target and ask questions that will give you an important insight about a market, a brand, a product, or part of the population. Market research tech providers offer different survey tools to design and distribute surveys. Some of these software can only manage online surveys, while the most professional ones also cover telephone surveys and offline surveys. What are the characteristics of the best survey tool for market research? Market research tools come in all forms and shapes. Selecting the best tool for your activities can be a confusing process. We can suggest some key feature to keep in mind when selecting your survey software: No limits Not all survey tools comes with no limitations. Some of them have a maximum number of questions or answers you can add to your script. Some products does not even include logic, which is the ability to change the flow of the questionnaire according to a specific rule. Be sure that your tool allows you to ask everything that you need. Multiple survey channels A lot of online survey software tools are designed for web surveys only. But market research is more than web surveys. Selecting a platform that can manage multiple survey channels (phone, offline, panel integration, mobile) can be a winning move for your strategy. Design, test, and distribute When you publish your survey online you need to be sure that your project is working and that you offer the best survey experience to the respondent. So, you need to carefully test your project before going live. Professional survey tools - like IdSurvey - offer separate test and live mode to guarantee that the survey you launch is the survey you imagined. Make it personal Dynamic texts or piping are the ability to change information displayed in the questionnaire according to an information from your database or from previous questions. These features can be really useful to improve the survey experience and increase the quality of your answers. But be careful: a lot of online survey tools don't include these advanced tools. Keep track of your results When you publish a survey online, you want to keep track of the most important phase: the results. More advanced survey tools include a section to keep track of the answers you're collecting, like Analysis & Report. The reporting section allows you to check the live results and design custom reports to be shared online or downloaded in different formats. The IdSurvey survey software meets all these features. Demo request Excerpt: IdSurvey ti aiuta a gestire i casi in cui allo stesso partecipante al sondaggio sono associati più numeri di telefono. Scopri come. - Categories: Research world #### What Market Research industry MRS Impact 2017 taught us We’ve just landed back to our home country after an amazing 2 days at the MRS Impact conference for the market research industry. Impact is the annual conference organized by the Market Research Society (MRS) in London. It gathers all key figures in the industry to discuss this fascinating world which is the Market Research Industry. 2017 was our first year joining the conference as research companies exhibitors. MRS was an amazing experience for us to learn more about what is going around in MR. The conferenced opened on day 1 with the inspiring speech of Jane Frost, Chief Executive Officer at MRS, a woman who inspires other women to make an impact. In fact, this was one of the main themes of the conference: for the first time this year, 50% of the speakers were women. From Nicola Mendelsohn (Vice President EMEA at Facebook) to Caitlin Moran (The Times columnist and best-selling author) and Dr. Hannah Fry (Academic and Author), we had the chance to listen to so many inspiring speeches that will – for sure – change our approach too to the industry and to products and services development.   The future in the market research industry It was also discussed how Market Research will change in the following years: from artificial intelligence to big data, social media and new tools. It will probably become faster, more fluid and flexible. In this scenario, we will keep doing what we did up to now: providing a powerful and fast tool to let researcher do their job at their best. We want to thank everyone we had the pleasure to meet. We can’t wait to put all the inspirations we “stole” from Impact to work in future IdSurvey development! - Categories: Stories #### Why the ‘don’t know’ answer compromise your survey data We think there’s a common and underestimated error that can compromise your survey data. When filling a questionnaire, it’s not rare to find “don’t know” as a possible answer option. In this article, we analyze the “don’t know” issue with pros and cons. Let’s start from the conclusion: why giving the respondent the possibility to answer “don’t know” is a bad choice for the survey data? Because you’re giving the interviewee thepossibility to cut across the questionnaire without focusing on the question nor the answer. If so, why the “don’t know” is still so frequently used in questionnaires? A lot of companies think it can help the respondent during the compilation and limit inaccuracy. The general idea is that it’s better not to answer rather than giving a random and inaccurate response. This strategy makes things more difficult.   Respondents’ categories Let’s split our survey respondents into two categories those who have a strong opinion on any issue and are determined to express it; and those who are often uncertain of their opinions or avoid a definitive answer because of a competency limit; The first category of respondents would decisively answer our survey questions regardless of the “don’t know” option that they wouldn’t consider anyway. The second category is the one that could opt more for the no-answer. At first glance, adding the “don’t know” seems like a good choice: after all we want our respondent to be sincere When we include the “don’t know” option, we presume that people who opt for this answer don’t have an opinion on the subject. The truth is that there are also other reasons why the “don’t know” can be picked. Some examples: they don’t understand the question; they avoid answering to a “complex” question; they’re not motivated or not suitable to answer.   Survey data and Satisficing theory In 1991 Krosnick outlined the Survey Satisficing theory: answering a survey involves a cognitive effort not everybody is willing or able to make. Avoiding this effort with a “don’t know” is sometimes the easiest strategy. Survey Satisficing theory is more and more popular in market research. As a consequence, the “don’t know” option is now frequently omitted from questionnaires. There’s strong evidence of the unreliability of the “don’t know” answer and how compromising it is for your survey data. Dismissing this option for good will put respondents into a different position may be a more demanding one but for sure more useful to the research. You will minimize the risk of getting an unmotivated and sloppy answer. Our suggestion is to avoid the “don’t know” and to focus on better answers to cover all possible hypotheses and provide to your respondents a detailed selection of options. If these reasons are not enough for you, just remember: getting a better answer is more than getting no answer at all!   Discover IdSurvey - Categories: Research world #### Your feedback is really important A new way to communicate with us. From now on you can send us your feedback and ask for new functionalities. Your requests and suggestions will be evaluated by IdWeb, they will help us to improve and to design new IdSurvey features. Our support team is ready to help you, all day, every day. Buying IdSurvey you meet a team of professionals that can train you to use the software and guide you to design and program complex surveys. Send your feedback You can choose from: General feedback Report a bug Request new feature Send your feedback now! - Categories: News ### Pages #### A/B testing calculator AB testing calculator A/B testing for statistical significance calculation. Is your A/B testing statistically significant? Experiment with the settings and gain a deeper understanding of how decreasing the confidence level can enhance the effect size or how increasing the sample size can render a minor difference in the control and experimental groups statistically significant! Pre-test or Post-test? Pre-test calculation Post-test evaluation Data Unique visitors expected per variation Number of expected conversions Control Expected uplift (%) A - Visitors A - Conversions B - Visitors B - Conversions Calculate Settings Hypothesis ( i ) Do you wish to be confident whether the conversion rate of B is lower? If you choose 1-sided then no conclusive statement can be made if the conversion rate of B is lower than of A. One-sided Two-sided Confidence ( i ) The level of confidence you can have that your results are not due to random chance. 90% 95% 99% The test result is not significant. Variation B showed a conversion rate of (2.06%), which was 2.55% higher than the conversion rate of Variation A (2.01%). With a 95% level of confidence, it can be concluded that this outcome was a direct consequence of the modifications made and not merely due to chance. The observed difference in conversion rate (2.55%) isn't big enough to declare a significant winner. There is no real difference in performance between A and B or you need to collect more data. Possible SRM alert Assuming you intented to have a 50% / 50% split, a Sample Ratio Mismatch (SRM) check indicates there might be a problem with your distribution. Conversion Rate Control Conversions A / Visitors A Conversion Rate B Conversions B / Visitors B Relative uplift in Conv. Rate CRB - CRA / CRA Observed Power p value Z-score ( CRB - CRA ) / SEdifference Standard error A ( CRA * (1-CRA ) / VisitorsA)1/2 Standard error B ( CRB * (1-CRB ) / VisitorsB)1/2 Std. Error of difference SEdifference = ( SEA2 + SEB2 )1/2 Discover IdSurvey The most powerful survey software, loved by professionals. Request demo FAQ What is A/B testing? A/B testing, also known as split testing, is a method of comparing two versions of a webpage, advertisement, or other marketing asset to determine which version performs better. In an A/B test, two versions of a webpage are shown to different segments of website visitors at the same time, with one version being the control (original) and the other being the variation (test). The performance of each version is then compared based on specific metrics, such as conversion rates or click-through rates, to determine which version is more effective. For example, an e-commerce website might create two versions of a product page, one with a blue "Buy Now" button and the other with a green "Buy Now" button. Visitors to the site are randomly assigned to one of the two versions, and their behavior is tracked. If the version with the green button generates more sales, it can be concluded that the green button is more effective at encouraging visitors to make a purchase. A/B testing can be used for a wide range of marketing activities, including email campaigns, landing pages, pricing strategies, and product design. It is an effective way to optimize marketing efforts and improve conversion rates. What is statistical significance? Statistical significance is a term used in statistics to indicate whether an observed difference between two groups or a relationship between two variables is likely to be genuine or simply due to chance. In other words, it measures the likelihood that a particular result is not due to random variation. Statistical significance is typically determined by calculating a p-value, which is the probability of obtaining a result as extreme or more extreme than the observed result, assuming that the null hypothesis is true. The null hypothesis is the assumption that there is no real difference or relationship between the groups or variables being compared. If the p-value is very low (typically less than 0.05), it is considered statistically significant, meaning that it is unlikely that the observed result is due to chance. If the p-value is higher than 0.05, the result is not considered statistically significant, meaning that it is possible that the observed difference or relationship could be due to chance. It is important to note that statistical significance does not necessarily mean practical significance or importance. A result may be statistically significant but have little practical importance, or vice versa. Additionally, statistical significance does not prove causation, as correlation does not necessarily imply causation. How to calculate statistical significance with A/B testing? To calculate statistical significance with A/B testing, you can use a statistical test such as the two-sample t-test or the z-test. These tests compare the means of two groups (control and variation) and determine whether the difference between them is statistically significant or not. Here are the general steps for calculating statistical significance with A/B testing: Choose a statistical test: Depending on the size of your sample and the type of data you are analyzing, you can choose between a two-sample t-test or a z-test. Define your null and alternative hypotheses: The null hypothesis is that there is no significant difference between the control and variation groups, while the alternative hypothesis is that there is a significant difference. Collect data: Collect data from both the control and variation groups for a specific period of time. Calculate the test statistic: Use the chosen statistical test to calculate the test statistic (t-statistic or z-score). Determine the p-value: Calculate the p-value, which is the probability of observing a result as extreme as the one you obtained, assuming the null hypothesis is true. Compare the p-value with the significance level α. If the p-value is less than α, one can reject the null hypothesis and conclude that there is a significant difference or relationship between the variables of interest. Otherwise, one cannot reject the null hypothesis and conclude that the observed difference or relationship could be the result of chance or sampling error. In general, calculating statistical significance requires basic knowledge of statistics and the use of specialized software tools or calculators, especially for more complex tests or multivariate analyses. What is null hypothesis? In statistics, the null hypothesis is a statement that assumes there is no significant difference between two groups or variables. It is usually denoted as "H0." The null hypothesis is used to test whether a particular result is due to chance or if it is statistically significant. For example, if you want to test whether a new drug is effective, the null hypothesis would be that there is no difference in effectiveness between the new drug and the old one. To test the null hypothesis, researchers will collect data and perform statistical analysis to determine the probability that the observed results are due to chance. If the probability is very low (typically less than 5%), then researchers reject the null hypothesis and conclude that there is a significant difference between the groups or variables being compared. It is important to note that rejecting the null hypothesis does not necessarily mean that the alternative hypothesis (i.e., the hypothesis being tested) is true. It simply means that there is sufficient evidence to suggest that the null hypothesis is not true. What is p-value? In statistics, the p-value is a measure of the evidence against a null hypothesis. It represents the probability of obtaining a result as extreme or more extreme than the one observed, assuming that the null hypothesis is true. More specifically, the p-value is the probability of observing a test statistic (such as a t-statistic or a z-statistic) as extreme or more extreme than the one observed, given the null hypothesis. If the p-value is small (usually less than 0.05 or 0.01), it indicates that the observed result is unlikely to have occurred by chance alone and the null hypothesis can be rejected. For example, if we are testing whether a new drug is effective, the null hypothesis would be that the drug has no effect. If we conduct a clinical trial and find a small p-value (e.g., 0.03), it suggests that the observed improvement in the treatment group is unlikely to have occurred by chance alone, and we can reject the null hypothesis and conclude that the drug is effective. It is important to note that the p-value is not the probability that the null hypothesis is true or false, but rather the probability of obtaining the observed result assuming that the null hypothesis is true. Therefore, a small p-value does not necessarily mean that the alternative hypothesis is true, but only that there is strong evidence against the null hypothesis. What is the statistical power of a test? The statistical power of a test is the probability of correctly rejecting the null hypothesis when it is false. In other words, it is the probability of detecting a true effect or difference between two groups or variables. A test with high statistical power is able to detect even small differences or effects, while a test with low statistical power is more likely to miss them. Statistical power depends on several factors, including the sample size, the level of significance, and the effect size. Increasing the sample size or the level of significance can increase the statistical power of a test, while increasing the effect size (i.e., the magnitude of the difference between the groups or variables being compared) can also increase the statistical power. It is important to consider the statistical power of a test when designing experiments or studies, as low statistical power can lead to false negative results (i.e., failing to detect a true effect) and reduce the overall reliability of the study. Therefore, researchers often conduct power analyses to estimate the required sample size and ensure that their study has adequate statistical power to detect the effects they are interested in. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Academic research Academic research survey software IdSurvey, the academic research software for schools and colleges Demo request Academic research tools for educationSurvey software can be an invaluable tool for colleges and universities that seek to gather feedback from their students, faculty, and administrative staff. By using academic research software, it is possible to create surveys that are specifically tailored to meet the needs of your institution, and to collect data in a streamlined and efficient manner. Whether you are seeking to gather feedback from your students, evaluate the effectiveness of your programs, or conduct research into a particular area of interest, IdSurvey can help you to achieve your goals quickly and efficiently. By streamlining the survey creation and data analysis process, this software can help you to save time and resources while producing high-quality, actionable data that can inform your decisions and drive your institution forward. Using a software for academic survey researchAcademic research often relies on surveys as a valuable tool to gather both quantitative and qualitative data on the phenomena being studied. Surveys are a popular method used to collect information on a broad range of topics such as opinions, attitudes, behaviors, values, and knowledge. The data collected from surveys can be used to test hypotheses, establish correlations, and identify patterns and trends in the data. Academic surveys can be used in a variety of academic research contexts, including but not limited to psychology, sociology, economics, political science, and many others. For example, in the field of psychology, surveys can be used to gather information on mental health, personality traits, and attitudes towards various psychological concepts. In the field of economics, surveys can be used to collect data on consumer preferences, spending habits, and market trends. In the field of political science, surveys can be used to gather information on voting patterns, public opinion, and political ideology. IdSurvey is a powerful software tool that allows you to create professional and complex questionnaires to collect data on any area of your academic research. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Academic research software for all needs Student Satisfaction SurveyMeasure student satisfaction with a wide range of services offered by the academic institution, such as facilities, services, internship support, and so on. Improve the student experience by enabling managers to detect any problems and improvements that need to be made to the services offered by the academic institution. Staff satisfaction surveyGather information on the needs, expectations, opinions and suggestions of academic staff to improve the working environment and services offered by the institution. Quickly detect any problems and improvements to be made to the working environment and services offered by the school or college. Academic research surveyUse web, telephone or face-to-face surveys to study a wide range of topics for your academic research, such as mental health, perceptions of human rights, political views, drug use, food preferences, purchasing habits, and so on. Course Evaluation survey Use the immediacy of web surveys to measure enjoyment and satisfaction toward courses offered by the institution. Monitor the results in real time to provide students with service that meets their expectations. Academic research survey software with endless features: Mixed Mode Choose from multiple survey methodologies and combine them into one academic project: telephone, web, or face-to-face Multilanguage Make the questionnaire available in multiple languages and read all the results in a single dashboard for a complete view of the results. Custom Look & Feel Customize the template of each academy survey with the colors and logo of the university or college. Online and offline Collect data both online and offline with web-based questionnaires or in person directly at the faculty. Email and SMS sender Send academic survey links directly to email addresses and phone numbers to increase response rates. Mobile ready Reach students and staff on their mobile devices. All IdSurvey templates are 100% responsive. Live reports View your survey results in real time in the Analysis and Reports dashboard. Create and share custom reports in just a few clicks. Social sharing Share the questionnaire link directly from IdSurvey on the most used social media such as Facebook, Twitter, Linkedin, Reddit or Pinterest. Anonymous or authenticated Use the generic survey link to collect anonymous questionnaires or the authenticated link to link a specific contact to responses. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request FAQ What is academic research?Academic research is conducted by researchers who are typically affiliated with academic institutions such as universities, research centers, and institutes. The research process involves identifying a research question or problem, conducting a literature review to understand existing research on the topic, designing and carrying out research studies to collect data, analyzing the data using appropriate methods, and reporting the findings in academic publications such as journal articles, books, or conference proceedings. Why academic research is important?Academic research is important because it helps advance knowledge in various fields. Through research, scholars and researchers can uncover new information, develop new theories, and test existing ones. Additionally, academic research can help solve real-world problems by investigating and analyzing issues in areas such as health, education, technology, and social welfare. It requires critical thinking and analytical skills, which are transferable to other areas of life, and supports educational goals by allowing students to engage in original research and develop their research skills. How to do academic research with a survey software?Using a survey software for academic research can be an effective way to collect data and analyze responses. Here are some steps to follow: Identify your research question. Choose a suitable survey design. Create the survey using the survey software. Test the survey with a small sample of participants. Administer the survey to your target population using the survey software. Analyze the data using the survey software's data analysis tools. Interpret and report the findings in an academic publication. By following these steps, you can conduct academic research using a survey software effectively and efficiently, resulting in reliable and valuable data. How to make a professional academic research survey questionnaire?Designing a professional academic research survey questionnaire can be challenging, but by following these guidelines, you can create an effective survey that produces reliable and valuable data: Define your research question: Before creating a survey questionnaire, you need to define your research question or problem. This will help you design questions that collect the data you need. Determine the survey format: Consider the type of survey you want to use, such as online, phone, or paper. Each format has its pros and cons, so choose the one that best suits your research goals and target audience. #### Apoteca Natura - Aboca Aboca Apoteca Natura IdSurvey's solution to create surveys automatically hooked to customers' data Area Healthcare Metodologies Online Surveys (CAWI) - CAPI Market Healthcare What was the main issue you were looking for survey software for? The search for survey software originated from the need to create surveys automatically hooked to customers' data from our management systems, create verification questionnaires with asegnation of credits, create questionnaires with customized templates depending on the portal of origin. How did IdSurvey solve your problem? The IdSurvey development team created custom scripts to integrate into the platform that allowed us to use the surveys in accordance with our initial goals. What results have you achieved thanks to the IdSurvey survey software? Thanks to the introduction of IdSurvey in Aboca, we had the possibility to send rewards to the stores that filled out the survey. In addition, the report & dashboard tool built into the software gave us the ability to easily extract survey data, which was immediately available for processing by the BI department. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Banking Bank surveys Build trusted customer relationships thanks to bank surveys Use the best of bank surveys and questionnaires and win customers and prospects with an omnichannel experience. With IdSurvey, you can create unique experiences for customers, prospects, and employees by increasing the trust and reputation of products, services, and your brand. Manage every touch point with a banking survey software capable of promoting acquisition, loyalty and real long-term value. Demo request IdSurvey helps your bank survey to: Collect feedbackWith IdSurvey you can find out how customers perceive your products and services, and improve the experience to maintain high satisfaction. Analyze your bank survey results to make informed decisions and improve your business. Retain customersAlways stay in touch with customers wherever they are. Ensure an optimal, smooth customer experience by constantly monitoring and improving it. Create tailored services and strengthen trust in your bank. Make decisionsMake informed decisions by identifying each customer's satisfaction or dissatisfaction. Thanks to analytics and reports, you can analyze the collected data, discover insights, and make targeted decisions. Build relationship Build an empathetic relationship through the CATI module. Your bank's staff will be able to use the telephone mode to interview and collect feedback from their clients, thus strengthening their trust in their financial advisor. All methodologies in one software. IdSurvey is a versatile feedback collection software for the banking industry, offering several options for distributing your surveys, including online, telephone or face-to-face surveys, or even mixed mode. CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request IdSurvey, the banking survey software with endless applications Monitor and analyze the customer and employee experience and make it excellent Customer satisfaction Collect feedback Services satisfaction Employee engagement Market research Opinion surveys Risk analysis Business forecasting Strengths and weaknesses Product pricing New customer engagement Market Analysis Product launching Brand monitoring Competition study Advertising test Bank survey questionnaire Bank customer survey Business banking survey Banking survey software The safe and simple solution for banks and credit unions Identify touch points with your customers and optimize the user experience by taking it to a premium level. Collect, analyze and convert data into immediately useful information with one scalable and secure software. Multiple sourcesYou can choose the data collection method that best suits your project and gather information from a variety of sources. It includes advanced tools to customize every aspect of deployment. Real-time analysisWith IdSurvey you can create tailored reports based on survey results. Data processing occurs in real time and ensures up-to-date reports that are always accessible from any web browser. PCI DSS-certified hostingIdSurvey's OnCloud infrastructure is optimized for security and maximum service efficiency, with a smooth user experience and high availability even during peak usage. Easy to useWith IdSurvey, you can create questionnaires with no need of programming skills. You can choose from countless question types, add dynamic text and implement even complex logic rules in just a few clicks. CustomizationsThe IdSurvey team is ready to meet all your needs for customization, development of new functions, or integrations with external software. We will analyze your requests and develop functions tailored to you. Professional support You can count on a team of experts always ready to assist you. They will provide you with the training to use the software optimally, and guide you through the configuration and development of complex surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### Business Business surveys The most appreciated survey software for small, medium and large size companies Business surveys are the best way to collect in-depth information on satisfaction, motivation and needs of clients and employees. The information collected can help you make the right choices for your business and to build strong relationships. IdSurvey is a powerful business survey software that enables your company to create any kind of survey, from employee engagement to customer satisfaction. Demo request IdSurvey helps your company to: Improve the experience of your clientsTake care of your clients in all respects. Monitor and improve every interaction, each and every focal point of your business and optimize the experience of your clients by foreseeing which actions to take in order to maximize the profits. Improve the employees experienceListen to your employees and create a positive work experience. Improve their skills and their performance, decreasing the turnover. The feedback coming from your employees will provide you with key information in order to manage your own strategy and maximize productivity. Increase the quality and value of your brandUnderstand the market, your clients and competitors. Increase the value of your brand by verifying the improvement, the advertising and identifying the key points of your brand. With IdSurvey every member of the team has powerful and easy-to-use tools available to make your brand grow. Predict the market trend With IdSurvey you can collect all the relevant information to create a successful launch for your products. Put your clients at the center of any decision: from the concept test to the usage experience, from positioning to market strategy, creating an efficient road map based on concrete data. Discover IdSurvey for business surveys. IdSurvey is a survey platform that enables companies to easily create and distribute surveys. With IdSurvey, you can create your business survey questions, distribute them to customers, and collect the results efficiently. Discover the software most valued by professionals with a free, no-obligation demo. CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request A survey platform for any business need With the business research software by IdSurvey you can drive online, by phone and offline surveys, for the most diverse purposes: VoC – Voice of the Customer Employee feedback Employee engagement Brand positioning surveys Employer Branding HR Analytics Customer satisfaction Post seminars questionnaires Questionnaires on ex-employees Products and services satisfaction surveys B2b marketing surveys Business development investigations Surveys to test the effectiveness of advertising campaigns Events questionnaires Training questionnaires Discover more on the questionnaires design Why to choose IdSurvey? Create high quality surveys with no limitsUse the power of IdSurvey business survey software and collect data with no limits. With IdSurvey you have more than 50 types of questions available and many answer options to combine. Use logic, filters, display conditions, quotas, sms and email to collect high quality data. Customize your questionnaireCustomize the design with the layout of your brand. You can choose the template that you prefer, pick the colors and change the preferences. With Smart Display the interview will be perfectly displayed in any device. Cost efficientIdSurvey offers flexible licenses that suit the requirements of large companies, but also the needs of small and medium-sized enterprises. There are no hidden costs: you only pay for the licenses that you decide to purchase, according to the size of your business and with no start-up costs. Professional support You can count on a team of experts always ready to assist you. They will provide you with the training to use the software optimally, and guide you through the configuration and development of complex surveys. Advanced tools Create unique surveys in a quick and easy way INTUITIVE INTERFACE 50 + TYPES OF QUESTIONS LOGIC AND BRANCHING WYSIWYG EDITOR AND DRAG & DROP EMAIL SENDER RESPONSIVE INTERFACE TRUE SURVEY TEST MODE REAL TIME RESULTS SMS SENDER PRINT QUESTIONNAIRE CUSTOMIZABLE TEMPLATES FREE ONCLOUD OFFLINE FACE TO FACE SURVEYS MIXED MODE SURVEY QUOTAS MANAGEMENT CONTACT VARIABLES XLS, CSV, SPSS, SSS DATA EXPORT MULTIPANEL LINKS MANAGEMENT LOOP EVERYTHING MULTILANGUAGE MANAGEMENT REPORTS DASHBOARDS CHARTS AND TABLES SHARE RESULTS Choose the survey methodology that better fits with your business research With IdSurvey you can choose the most suitable methodology for your business survey, from the creation of the questionnaire to data collection, simply by activating the software modules with a click: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Mixed mode The business survey software by IdSurvey enables to distribute the questionnaire in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo Skilled support team by your side By choosing IdSurvey you will get a team of professionals that will teach you how to use the software and will guide you through the configuration, customization and development of any kind of survey, even the most complex ones. Find out more on our support team #### Call Center Call center surveys Manage your projects with the most trusted call center survey software, loved by professionals. IdSurvey is the survey software designed to collect valuable insights into customer satisfaction through call center surveys — structured interviews conducted by telephone on behalf of a company.With IdSurvey, you can run professional surveys of any kind thanks to its wide range of built-in features. Monitor your telephone agents in real time, boost your call center’s productivity, and ensure the quality of your data.Call center customer satisfaction surveys provide meaningful feedback from your customers, helping you make informed decisions and drive success across any type of business. Book a demo With the call center survey software IdSurvey, you can:​ Collect real and reliable dataThanks to telephone interviews and the presence of agents, you can collect reliable and verified data that will provide essential insights for your business. Monitor customer satisfactionKeep customer satisfaction constantly under control. The data collected by the call center is immediately available to supervisors, allowing you to monitor performance and results in real time. Improve your call center performanceEvaluate the performance of call center agents, identify issues and improvement opportunities, and develop action plans to enhance the customer experience. Offer the solution your customer prefers If your customers are not comfortable with phone surveys, you can offer an alternative method thanks to IdSurvey’s mixed mode. Choose between phone, web, or face-to-face interviews for a fully rounded experience. Choose the survey methodology that better fits with your market research. With IdSurvey you can choose the most suitable methodology for your market research surveys, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo IdSurvey: the call center survey software with endless features.​ IdSurvey: the call center survey software with unlimited features. Integrated softphone The IdTalk softphone is ready to use immediately, with no additional software required. Appointments Agents can use the CATI calendar to schedule appointments with respondents.​ Automatic callbacks The IdSurvey engine automatically handles all telephone callbacks. Manual dialing Use click-to-dial to dial the displayed number with a single click. Predictive & automated dialing Double your call center agents’ productivity with automated calls. Multi-number management Easily and seamlessly manage multiple phone numbers for each respondent. Agent filters Assign specific contacts to each agent to personalize and distribute calls from the call center. Time zone management Work easily and intuitively with contacts in time zones different from those of the agents. Supervisor Dashboard Monitor your call center’s productivity with the real-time Supervisor dashboard. Supervisor chat Communicate with your phone agents through private chats or broadcast messages. Screen monitoring Watch your agents’ screens and follow their work in real time on the CATI interface. Interviewer score Thanks to this native IdSurvey metric, you can keep an eye on your agents’ performance. Why choose IdSurvey? An omnichannel solution to optimize your results and the work of your telephone agents. Scalable licenses.IdSurvey offers a flexible and cost-effective solution that allows you to easily scale the number of workstations in your call center up or down. Work more and spend less with our offer for telephone surveys! Real-time monitoring.Monitor your call center’s performance in real time with the Supervisor Dashboard. Optimize your agents’ work by tracking over 80 metrics and metadata in real time, viewing their work window with the Watcher tool, and communicating through the integrated chat. No downtime: time is money!Start working with IdSurvey and its IdTalk switchboard right away. Thanks to the integrated softphone, your agents can begin making calls immediately—even remotely—without needing to install any additional software. Specialized support With IdSurvey, you can rely on a team of experts always ready to assist you. They’ll provide training to help you use the software effectively and guide you through the setup and development of complex surveys. Discover IdSurvey The most trusted survey software among professionals. Book a demo #### CAPI Survey Software – Face to face interviews CAPI software Mobile survey app for offline survey Book a demo CAPI software and offline survey app CAPI software for offline surveys, wherever you are In today's digital age, there are still instances when Wi-Fi or data connectivity may be unavailable. However, even in such situations, the IdSurvey CAPI software offers a reliable solution for conducting surveys. Designed for Computer Assisted Personal Interviewing, this software enables offline data collection, ensuring that surveys can be conducted seamlessly in any environment. The IdSurvey CAPI mobile survey app provides interviewers with the ability to collect data without the need for an internet connection. The CAPI survey app is available on iOS and Android. Interviewers can effortlessly synchronize their collected data whenever an internet connection becomes available, reducing the risk of data loss and maintaining a streamlined workflow Book a demo Mobile survey app main features IdSurvey offers a free mobile survey app that serves as an efficient offline survey tool. Designed to be compatible with both Android and iOS mobile devices, this app allows interviewers to conduct face-to-face interviews using their smartphones or tablets. The offline survey app ensures that interviewers can carry out surveys in any environment, without worrying about connectivity issues. Say goodbye to the traditional pen-and-paper methods (PAPI) and streamline the data collection process. The app CAPI provides a convenient and intuitive interface, making it easy for interviewers to navigate through survey questions and input responses accurately. App CAPI Responsive Interface The app CAPI interview layout automatically adapts to the screen dimensions of any device Mobile survey app GPS tracking The mobile survey app automatically saves the interviewer location on any interview collected CAPI Software Offline mode IdSurvey CAPI software works in offline mode, without an internet connection Silent voice recording Record the audio to check the interviewers activity and the quality of the offline survey interviews Offline survey app Smart display Smart display optimizes matrix on the offline survey app, displaying each row as a separate question Photo, video and audio Ask your respondents to take a photo, record a video or audio as an answer to your questionnaire Mobile survey Signature Use the IdSurvey CAPI software to give value to recruitments and adhesions thanks to the signature question Offline survey QRcode Frame the QRcode with your device to access the offline survey and run tests in an instant Mobile survey app download Download the free offline survey app for offline survey and mystery shopping, from your device store Request CAPI software demo Fill in the form to schedule a demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form Offline survey app intuitive interface Start working with mobile survey without any training The IdSurvey CAPI software application is specifically developed to facilitate efficient offline surveys right from the start, eliminating the need for any interviewer training and making the work of your agents easier. An intuitive and user-friendly interface assists agents throughout the CAPI survey process. The mobile survey app represents a sophisticated evolution from traditional paper questionnaires (PAPI), delivering significant time savings for both you and your agents. Schedule a demo of the CAPI software App CAPI Quotas Set a statistical sample for your offline survey In your project, you can set survey quotas using the CAPI software and the offline survey app to ensure that only relevant interviews are collected in alignment with your research goals. Quotas can be configured based on pre-existing data or responses obtained during face-to-face surveys, offering the flexibility to set simple or stratified quotas. Respondents who meet the criteria for a full quota will be automatically excluded from the survey during any synchronization of the CAPI software. Foresee your sample size Mobile survey: Identified or anonymous Interview specific or random respondents in your CAPI survey With the CAPI software, you can assign a designated list of respondents or locations to each agent. This ensures that each CAPI survey is linked to a specific respondent, maintaining accurate data tracking. You have the flexibility to collect anonymous interviews or you can request respondents to provide their data during the questionnaire. In the latter scenario, IdSurvey will dynamically generate a new contact in real-time for each new interview, allowing for seamless data management. Book a demo now! CAPI software and Mixed Mode Mix mobile survey with phone and web interviews in a single project By utilizing the Mixed Mode feature, you can integrate the CAPI methodology with web surveys or telephone surveys. This allows for a flexible approach where in-person interviews can be conducted with respondents who are unavailable for phone interviews. Additionally, you have the option to gather information in person from potential research participants, whom you can subsequently interview via phone or web. This flexible approach ensures that you can adapt your survey methods based on respondent availability and preferences. Discover how to combine survey methods CAPI software licenses You have the option to utilize the CAPI software with prepaid packs of completes, providing you with convenience and the necessary flexibility for your research projects. These interview packs offer a cost-effective solution while ensuring optimal flexibility. Discount brackets for offline surveys ensure that you receive the best prices available, regardless of the size of your purchase. The pricing is calculated based on the total number of interviews acquired within the past 12 months, guaranteeing the most competitive rates. You only pay for completed interviews. The iOS and Android app for CAPI is available for free download from the respective device stores. Book a demo CAPI software: FAQ What is CAPI software?CAPI software, also known as Computer-Assisted Personal Interviewing software, refers to a professional tool used for conducting surveys and collecting data. It is designed to facilitate the process of conducting face-to-face interviews by leveraging technology. The CAPI software typically operates on mobile devices such as smartphones or tablets, enabling interviewers to administer surveys electronically in real-time. This mobile survey app provides a user-friendly interface that guides the interviewer through the survey questions, making the data collection process more efficient and accurate. The CAPI software is especially beneficial for offline surveys, as it allows interviewers to collect data even in environments without internet connectivity. How to use a CAPI software? Using CAPI software, such as the IdSurvey Mobile Survey App, is a straightforward and efficient process. You'll need to install the app on your mobile device from the app store. Once installed, launch the app and log in using your credentials. Next, familiarize yourself with the user-friendly interface of the mobile survey app. You'll find various options and features tailored to enhance your data collection experience. You will download the survey onto your device for offline access. This capability allows you to conduct interviews even in areas with limited or no internet connectivity. During the interview, utilize the mobile survey app to present questions to the respondents and capture their responses. The app ensures accuracy by providing skip patterns, display conditions, validations, and other functionalities. Once the interview is completed, the data collected is securely stored on your device. When you have access to the internet, you can synchronize the app with the CAPI software platform to upload the collected data. This synchronization ensures that your data is safely transferred into your overall research database. How to create an offline survey?Creating an offline survey using the CAPI software, such as the IdSurvey, is a user-friendly process. Here's a step-by-step guide: 1. Design your survey: Access the CAPI software and use the survey design tools to create your questionnaire. Define the structure, layout, and question types according to your research goals. 2. Enable offline mode: Once your survey is ready, enable the CAPI module. This allows the survey to be downloaded and accessed on the mobile devices running the app capi. 3. Download the survey: Using the offline survey app, download the desired survey onto the mobile device. This ensures that the survey is available for offline use, eliminating the need for a continuous internet connection. 4. Conduct the offline survey: With the survey downloaded, you can now conduct face-to-face interviews in offline mode. The offline survey app provides a user-friendly interface to guide interviewers through the survey questions and capture responses electronically. 5. Sync data when online: Once an internet connection is available, synchronize the app with the CAPI software administration interface to transfer the collected data. Data is now uploaded to your account for further analysis and reporting. #### Case studies Case studies Check out these case studies IdSurvey's solution to better manage the workload of the contact center Automotive LEARN MORE > IdSurvey's solution to easily perform some frequent operations Research institute LEARN MORE > IdSurvey's solution to computerize qualitative and quantitative questionnaires Pharma LEARN MORE > IdSurvey's solution to create surveys automatically hooked to customers' data Healthcare LEARN MORE > IdSurvey's solution, user friendly for both researchers and participants University LEARN MORE > IdSurvey solution to easy design and run surveys in mixed mode Research institute LEARN MORE > IdSurvey solution, intuitive, complete and customizable Full service consultancy LEARN MORE > #### CATI Survey – Telephone survey software CATI software CATI Software for Phone Surveys Book a demo CATI survey software Web based phone survey software The CATI survey module – Computer Assisted Telephone Interviewing - is the telephone based interviews system part of the IdSurvey software. Your CATI interviewers can start data collection right away, without any specific training, thanks to its intuitive interface. Just like any other part of IdSurvey, the phone survey software is also web based. So, you just need a common browser and an internet connection to make your telephone interviews, without any additional configuration or program. Request CATI software demo Fill in the form to schedule a demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form CATI Software advanced features The most advanced computer aided technology for managing telephone surveys Built-in softphone Oops...there is nothing to configure All interviewers can instantly call respondents without installing any external software and without configuring PBX, routers, and firewalls - even via remote. All softphone features and controls are seamlessly integrated into the CATI interviewers' interface and contextualized within the workflow. Book a demo Click to dial and predictive dialing The most advanced computer aided technology for managing telephone surveys With Click to Dial, you can quickly call respondents with just one click on the telephone number. Moreover with IdSurvey PBX - IdTalk - you can activate Predictive Dialing eliminating time spent searching for available contacts and duplicating productivity. In fact, Predictive Dialing will automatically take care of sample management. Then it transfers calls to the first available interviewer in real time. Discover more on IdTalk Supervisor Dashboard The most advanced CATI system for telephone interviewers' monitoring Supervisor is IdSurvey's advanced tool for real-time monitoring of interviewers' productivity during telephone surveys. With a clear and simple interface, supervisors can easily monitor every detail of interviewers' activities, customize the data to be displayed by choosing from over 80 metrics and metadata, watch the agents' working interface live and take advantage of innovative tools that make this tool the most advanced in the industry. Supervisor also includes Watcher, the tool to watch the interviewer screen live with no additional software or plugins. Learn more about Supervisor Computer assisted telephone interviewing software appointments Smart CATI survey management for your calls Your interviewers can easily manage standard and reserved appointments. Also, you can add notes for interviewers that will be displayed right before the survey questions. The survey administrator can set rules on calls and appointments to easily manage the entire call center and increase your customer satisfaction. Book a demo CATI software main features Manage interviewers with great flexibility and full control CATI Interviewers statistics Monitor interviewers activity and productivity. CATI survey call outcomes Set rules for each call outcome. CATI Interviewer rules Set rules for your agents. Dynamic texts Add a dynamic introduction for interviewers to read. Time Zone Smart time zone management. Spare sample Set a spare list of contacts for your CATI survey. CATI Supervisor Dashboard Monitor the agent performance dashboard in real time. OutBound and InBound Manage inbound and outbound calls. Click to dial With Click-to-dial the interviewers call the respondents with a click. Predictive dialing It automatically makes calls and transfers them to the first available agent. Telephone survey software appointments Easily manage CATI survey standard and reserved appointments. CATI system key entry Speed up interviewers' activity with keyboard shortcuts. Screen monitoring Check the screen of CATI agents in real-time. Built-in softphone Make calls on the fly without installing any additional software. CATI Supervisors and interviewers chat Send instant messages with notifications and read confirmations. Broadcast messages Post messages visible to all CATI survey interviewers. CATI software Key entry Speed up the productivity of your agents with the keyboard inputs Use the keyboard to fill in interviews, start calls and mark the call outcome in the computer assisted telephone interviewing software. To answer, just type the code of the desired option, the focus then moves immediately to the next question. With Key-entry your phone agents will be faster than ever before. Book a demo CATI survey software quotas Set a statistical sample for your CATI survey You can set quotas to only collect interviews that are useful for your statistical sample. IdSurvey allows you to add or edit quotas even when the survey is live. Quotas can be based on pre-owned data or on data collected during the interview. Contacts that belong to a completed quota won't be passed to the phone interviewers. Foresee your sample size CATI system easy and quick setup Start working with CATI software right away Implementing a new CATI survey software might pose challenges, despite being aware of its eventual benefits for your business. With IdSurvey you can start working with the CATI platform within days of setup, it requires no installation of additional tools to CATI interviewers and minimal training. Book a demo CATI Software in Mixed Mode Mix multiple methodologies in the same CATI survey By using IdSurvey CATI software with CAWI or CAPI you can conduct a multi mode survey. With Mixed Mode you can add all web and face-to-face advantages to your CATI survey. Discover how to combine survey methods CATI software licenses You can buy unlimited-time licenses for CATI interviewers or rent licenses according to your project's duration. In either case, data collection with the telephone survey software is unlimited. And, if you need to activate extra temporary licenses, you can take advantage of our super-flexible Daily Tokens. Purchase Buy CATI software licenses for perennial use. You pay a small annual fee for maintenance and updates, and keep the licenses for as long as you need them. Rent Rent annual licenses and use IdSurvey without restrictions. Updates and OnCloud service are included in the price. Daily tokens If you need to increase your number of interviewers for just a short period of time, you can buy Daily Tokens. Token credit is only deducted after actual use. Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo CATI software: FAQ What is CATI Software?C.A.T.I. software (Computer-Assisted Telephone Interviewing) is a survey tool designed to streamline the process of conducting telephone surveys and interviews. It integrates computer technology with traditional telephone interviewing methods, allowing researchers to administer surveys using computer software while interacting with respondents over the phone. CATI software typically includes features such as survey design, call scheduling, sample management, data collection, and reporting capabilities. What are the most important features of a CATI Survey Software?A CATI survey software typically offers several key features that are available in professional platforms: 1. Survey Scripting and logic: CATI software allows users to create and customize survey scripts of different complexities. Professional CATI software supports advanced survey logic, including branching and skip patterns. 2. Call Management: the telephone survey software includes features such as automatic dialing, call routing, call scheduling, and call monitoring. These features help optimize the workflow by organizing and managing calls effectively. 3. Data Collection: CATI software enables real-time data collection during the phone call through an intuitive GUI. 4. Sample Management: CATI software offers tools for managing respondent lists and sample. It helps researchers maintain and update contact information, track response rates, and manage sample quotas effectively. 5. Reporting and Analytics: CATI survey software often includes reporting and analytics features to analyze survey data. Together, these features assist researchers in efficiently conducting telephone interviews , while streamlining the processes of data collection, management, and analysis, ensuring high-quality results. How does computer assisted telephone interviewing software work?CATI software operates by integrating computer technology with telephone interviewing to streamline the survey process. The phone survey agents access an online interface where they initiate contact with respondents by dialing their phone numbers. CATI interviewers follow on-screen instructions to conduct interviews and collect survey responses. The CATI software securely saves the responses directly into the database in real-time, eliminating the possibility of data loss or collection issues during phone interviews. The software employs computer-assisted technology to ensure response coherence, using coherence checks and halting the interview if any answer is recorded incorrectly. What are the advantages of a phone survey software?Phone survey software can be an essential tool for improving the quality of your market research projects. The immediate data capture of a CATI software eliminates the need for manual transcription, reducing errors and expediting the analysis process. Phone survey software also allows for efficient data management, as it organizes and stores survey responses securely in a centralized database. This simplifies data retrieval and enables researchers to access and analyze the collected data easily. Professional CATI system often includes tools for monitoring and quality control, such as coherence checks and control questions. These features help maintain data accuracy by detecting and correcting any inconsistencies or errors during the interview process. Phone survey software provides researchers with real-time data collection, streamlined management, customization capabilities, quality control features, and workflow automation, enhancing the efficiency and accuracy of survey research. #### Contacts Contact us Ready to answer to all your questions Fill in the form to receive information Per favore compila il form #### Cookie Policy Cookie Cookie policy for www.idsurvey.com Cookie policy for www.idsurvey.com Use of cookies The “Site” (idsurvey.com) uses cookies to make our services simple and efficient for users who view pages idsurvey.com. Users viewing the site, will fill the minimal amounts of information in your devices, which are computers and mobile devices, in small text files called “cookies” stored in the directories used by the Web Browser User. There are several types of cookies, some to make more effective use of the Site, other to enable certain functionality. 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Si tratta di un cookie persistente che scade dopo 2 anni dopo la creazione o l’aggiornamento. Il contenuto è un valore alfanumerico nella forma di 6 gruppi di numeri separati da punti; i primi 2 di lunghezza variabile, gli altri 3 di solito di 10 cifre e l’ultimo variabile. Queste informazioni vengono inviate ai server di Google ogni volta che aprite una pagina con il codice di monitoraggio, e servono a calcolare, tra le altre cose, la statistiche recenti sul visitatore e il tempo trascorso dall’ultima visita. developers.google.com › cookie-usage PHPSESSID Il cookie PHPSESSID è molto diffuso in progetti realizzati in ambienti Linux. Si tratta di un cookie tecnico e al suo interno viene salvato un valore alfanumerico che identifica la sessione dell’utente. Questo cookie viene eliminato dopo la chiusura del browser e al suo interno non viene memorizzata nessuna informazione personale. _gat Il cookie _gat fa parte del servizio di analisi e monitoraggio Google Analytics. Si tratta di un cookie che scade dopo 10 minuti dopo la creazione o l’aggiornamento. Viene utilizzato per bloccare il numero di richieste degli script di analisi in modo da considerare uniche le visite dell’utente. developers.google.com › cookie-usage _ga Il cookie _ga fa parte del servizio di analisi e monitoraggio Google Analytics. Si tratta di un cookie che scade dopo 2 anni dopo la creazione o l’aggiornamento. Viene utilizzato per distinguere gli utenti. developers.google.com › cookie-usage #### Crosstab Crosstab Crosstab, unparalleled insights. Crosstab: segment, compare and analyze IdSurvey provides tools for multi-variate analysis by crosstabbing 2 or more variables. With crosstab ( cross tabulation or contingency table), the desired confidence level can be set and associations and correlations between variables can be identified using statistical tests such as Chi-square, Z-Test and ANOVA. Schedule a demo to see Crosstab in action In-depth information in seconds With IdSurvey, you do not need to be an expert to get detailed information. The software takes care of all the heavy lifting, automatically running appropriate tests such as Chi-square, Z-Test and ANOVA to provide detailed information in a few moments. Explore your data in an intuitive way Observe different categories of respondents and discover their behavior through easy-to-interpret cross tabulations. You can visualize different data structures in one interface and even combine groups. You can easily analyze statistics related to questions, open-ended responses, or contacts fields. Group values for flexible analysis Create Buckets to group categories or variable values to create classes or to make the crosstab analysis clear and understandable. Also, to perform quantitative analysis, you can set a custom numerical score to each variable value. Not only bivariate analysis Create the crosstab by setting up the banner and adding up to five nested variables. This allows you to analyze the interactions between the variables in detail, breaking down the data into more specific groups and revealing hidden patterns and correlations between the different dimensions being analyzed. Export data dynamically You can export cross tabulations in Excel format with one click. Choose whether to export a single crosstab or multiple contingency tables in a single file, or use the convenient views to export multiple crosstabs at once. Discover Crosstab Discover Crosstab Schedule a demo to see Crosstab in action Request demo Cross tabulation: simple interface IdSurvey's crosstab interface is simple and intuitive. Configure banner and stabs by grouping, crosstabbing, and sorting any variable by simply dragging and dropping it. A preconfigured list of metrics will allow you to analyze the data with a single click. You can choose to analyze all interview data or only validated interview data. For clear and quick analysis, each category or value of crosstab variables can be customized by setting the score, including, excluding or hiding categories from the data source, and quickly creating convenient groupings of variable values (buckets). Discover Crosstab Schedule a demo to see Crosstab in action Request demo FAQ What is cross tabulation? Cross tabulation, also known as "crosstab," is a statistical method used to analyze the relationship between two or more categorical variables. It involves creating a table that displays the frequency distribution of data points for each combination of categories of the variables being analyzed. This method examines patterns, associations, or dependencies between the variables by comparing the distribution of one variable across the different categories of another variable. How to create a crosstab? Creating a crosstab allows you to analyze the relationship between different categorical variables in your dataset. Select Variables: Begin by choosing at least one column variable (banner) and one row variable (stub). These variables will determine the structure of your crosstab. Choose Metrics: Select the desired metric to display in the cells of your crosstab. Common metrics include counts, percentages, or other statistical measures. View Results: Once you've selected your variables and metrics, a crosstab table will be displayed, showing the count of responses distributed for each combination of answer options between the stub question and the banner question. How to read a crosstab? When you look at a crosstab, the first step is to understand which variables are presented along the rows and columns. For example, you might have a variable representing gender along the rows and a variable representing age along the columns. By examining the headers of the rows and columns, you can get an overview of the specific categories within each variable. These headers provide the context for the data presented in the table, helping you better understand the distribution of the data. The cells within the table show the frequency or proportion values of the data falling into a particular combination of row and column variable categories. Each cell provides information about how many observations are in a specific cross-category. For example, you might see the number of men in a certain age group within the table. By comparing values across rows and columns, you can identify patterns or relationships between the variables. Look for cells with particularly high or low values, as they may indicate significant associations or trends within the data. Understanding these aspects of a crosstab allows you to extract meaningful insights and draw conclusions about the relationships between different categorical variables in your dataset. What does it mean to add nested variables to my banner? The banner is usually the variable or variables placed on the column axis of your crosstab. You can set it up by selecting the desired variable from the list of available variables and dragging it to the area designated for the banner. Adding nested variables means that you can examine multiple variables simultaneously within your banner. This allows you to analyze how the subcategories of one variable relate to the subcategories of another, providing a deeper understanding of multivariate relationships. #### Customer experience software Customer Experience Software Thanks to Customer Experience survey software and Voice of the Customer data collection you can create a solid customer experience strategy. You will maximize customer loyalty, engagement, and satisfaction while increasing brand reputation. Customer experience, or CX, is a key aspect for any company that wants to create lasting relationships with its customers. Creating a positive and personalized buying experience has become the main point of differentiation for many companies in an increasingly customer-centric world. Demo request The focus is on the customerIdSurvey provides a comprehensive Customer Experience platform that enables you to optimize touch points along the customer journey, delivering personalized experiences through customer data analytics. With IdSurvey you can uncover valuable insights that you can use to take targeted, actionable steps to improve the overall CX. Voice of the customer data collection to improve each touchpointWith IdSurvey and CX strategies, you can improve the customer experience at every touch point, whether online, in-store, or post-sale interactions. By analyzing customer data, you can identify the strengths and weaknesses of the buying experience and take targeted actions to improve it. Voice of the customer survey to know customer opinionsVoice of the customer, or VoC, is the part of the customer experience that aims to collect customer opinions. With IdSurvey you can collect and analyze customer opinions through specific Voice of the Customer surveys to find out their needs, expectations and suggestions. With this valuable data, your company can improve retention and increase the chances of success in the marketplace. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Voice of the customer survey, endless possibilities for growth Improve customers' loyalty Engaging customers with every interaction with your company helps improve their loyalty to your brand. Identify passive customers or detractors and engage them to increase your company's reputation. Maximize the value of your customers Knowing and retaining your customers means more opportunities to sell new products or services that can meet your customers' true needs and expectations. With CX survey and VoC survey you can really get to know your customers. Reduce customer churn Optimizing the Customer Experience and actively listening to the Voice of the Customer improves customer satisfaction and engagement by reducing churn rates and adding value to the customer lifecycle. Find high-impact strategies Analysis of the data collected for Customer Experience and Voice of the Customer allow you to find even the least predictable insights. So you can decide on the most effective and impactful action strategies. Optimize products and services Improve products and services by adapting them to opinions and suggestions collected with Voice of the Customer surveys. Improve the online or physical store, sales and after-sales service through feedback from Customer Experience surveys. Know your competitors You can also create Customer Experience and Voice of the Customer surveys to collect data and study the position of your competitors, identify their strategies, learn about their weaknesses and strengths. Everything you need for customer experience, in one software Web surveys Distribute the online survey by sending it via email or text message, posting it on your website or social pages. Insert the QR code in the receipt or apply any strategy to engage the customer after each touch point. Telephone surveys Interview customers by phone to get more accurate and reliable data. Interviewers management, supervision, Softphone and PBX are all seamlessly integrated, accessible from a browser and without installation of any plugins or third party software. Face to face surveys Engage customers directly at the point of sale with surveys, interviews or simple feedback requests. The app for Apple and Android mobile devices works even without an internet connection, so you can interview your customers anywhere. Multi-mode surveys With IdSurvey you can combine multiple distribution methodologies into a single survey. You can even start an interview by phone and send an email to the client to have it completed later on your own. Email Sender Discover the intuitiveness of Email Sender. Create invitations' campaigns to a list of customers or only those who match certain characteristics. Manage automatic reminders and more. SMS Sender All the power of Email Sender even for SMS. Everything is really integrated in IdSurvey! The customer will see your company name as the sender, or if you prefer you can enter a dedicated phone number. Analysis & Report Analysis & Report is IdSurvey's powerful reporting tool. View the automatic report with your survey data or create it according to your needs. You can export it in various formats or share the link of the updated report in real time with your collaborators. Crosstabs Analyze collected data with the advanced multi-level cross-tabulation creation and management tool. Leverage numerous metrics and identify correlations, trends, and the most statically significant customer segments. Quality Control Review the interviews, identify those that are inconsistent, and only validate those to be included in the results and reports. So you can easily refine the reliability and consistency of the collected data. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request FAQ What is Customer Experience?Customer experience ( also called CX) refers to the overall perception and interaction that a customer has with a company or brand during their entire journey, from initial contact to post-purchase support. It includes every touchpoint that a customer has with a company, including marketing, sales, customer service, and product usage. Customer experience can be measured by several factors, such as customer satisfaction, loyalty, and advocacy. Companies that prioritize customer experience tend to focus on creating a positive experience for customers at every stage of their journey. This involves understanding customer needs and expectations, providing personalized interactions, delivering high-quality products and services, and offering quick and effective support. In today's competitive market, customer experience has become a key differentiator for companies looking to stand out and build long-lasting relationships with their customers. What is Voice of the Customer?Voice of the Customer (VoC) refers to the process of capturing and analyzing the feedback and preferences of customers about their experiences with a product, service, or company. It involves gathering customer feedback through various channels such as surveys, customer reviews, customer service interactions, social media, and other forms of customer feedback. The aim of VoC is to better understand the needs, wants, and expectations of customers, and to use that information to improve the customer experience. By listening to the voice of the customer, companies can identify areas for improvement, innovate new products or services, and build stronger relationships with their customers. Overall, Voice of the Customer is an important process for companies looking to build customer-centric strategies and improve their overall business performance. How to collect data for Customer Experience and Voice of the Customer?There are several methods for collecting data for customer experience (CX) and Voice of the Customer (VoC). Here are some of the most common ways: Surveys: Surveys are a popular method for collecting data on customer experience and VoC. Companies can use a variety of survey types, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), to measure customer sentiment and gather feedback on specific aspects of the customer experience. Online reviews: Online reviews on sites such as Yelp, Google, or Amazon can provide valuable insights into the customer experience. Companies can monitor and analyze reviews to identify areas for improvement or areas of strength. Social media: Social media platforms such as Twitter, Facebook, and Instagram provide a wealth of information on customer sentiment and feedback. Companies can monitor social media for customer comments and feedback, and use social listening tools to analyze the data. Customer feedback forms: Companies can provide feedback forms on their website or in-store to gather feedback on the customer experience. These forms can be open-ended or specific to certain aspects of the experience. Customer service interactions: Customer service interactions, such as phone calls or chat sessions, provide an opportunity to gather feedback directly from customers. Companies can record and analyze these interactions to identify areas for improvement or areas of strength. Focus groups: Focus groups involve gathering a small group of customers to discuss their experiences and opinions about a product, service, or company. This method can provide in-depth insights into the customer experience. Overall, there are many ways to collect data for customer experience and VoC. It's important to use a variety of methods to get a well-rounded view of the customer experience and to gather feedback from different customer segments. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### Dashboard Supervisor Supervisor Dashboard The most advanced tool for full control of telephone surveys. Monitor the agent performance dashboard in real time Supervisor, tracking tools, and monitoring of phone agents are all included in a single dashboard specifically designed for call center supervisors and team leaders. Check the quality and monitor the productivity of phone agents employed in your call center or corporate customer service. Use the simple or the extended table and choose from more than 80 metrics and metadata. Create, edit and save your custom dashboards or discover the ready-to-use ones. Position Check the “Position” and “Elapsed time” fields to track the interviewer’s current position and how long they have been working on that particular page. Idle detection Take advantage of “Idle detection” to keep track of the actual work time and downtime of each call center agent. Interviewer Score Use the special “Interviewer Score” indicator to keep the performance of the agents under control with a single parameter at all times. See Supervisor Supervisor Watcher Watch a live replica of the phone interviewers’ work window.Supervisor also includes Watcher, the screen monitoring tool that allows supervisors to watch the agent’s window live. The essential screen shows the name or username of the interviewer being watched, the name of the survey, and the replica of the live CATI interface. Privacy protected. Watcher respects the privacy of the interviewers. Only the CATI screen is shared, ignoring any other window or activity done by interviewers in the workstation. Watcher’s technology does not require additional software or plugins. Full control of telephone surveys The most advanced tool on the market for CATI interviewers monitoring. Review Easily monitor every detail of the interviewer activities using out-of-the-box views or create your custom supervisor dashboard. Select, move and sort data columns. Customize Select from more than 80 metrics those that are most relevant to your business. Choose from metrics related to call outcomes, work time, hourly and daily averages, real-time information, and more. Tools Use advanced tools such as “Idle detection”, “Position” and “Interviewer Score” to quickly monitor the progress of interviews, with no need to watch the interviewer’s screen. Watch Quickly access the replica of the CATI interface and control in real time the work of your interviewers, in accordance with privacy rules. Supervisor Main Features Watcher Watch a real-time replica of the interviewer’s screen without installing additional software or plugins. Real Time Dashboard Every piece of data displayed on the Supervisor dashboard is real-time and accurate to the second. Position Check out the agent’s current position in the interview even without looking at their screen with Watcher. Elapsed Time It shows how long the interviewer has been stationary on the page and highlights the data if the time exceeds the set threshold. Idle Detection Automatically track interviewers’ downtime and determine their exact working time. Interviewer Score Find out at a glance an interviewer’s current performance compared to the survey average. Metadata and Metrics Take advantage of over 80 metrics and metadata to customize your dashboard with the data that matters most to you. Customize Delete a column, move it, or add a new one. Adapt the dashboard to your needs. Setting Choose humanized or simplified time format, customize Interviewer Score and Elapsed Time thresholds. Standard or Extended Show up to 10 essential data items in the simple table or use the extended table to add as many metrics as you need. All survey Monitor the activities of all ongoing surveys or select a specific one for extensive monitoring of activities. Today o current sessions Choose whether to show data from the current sessions or the entire day that includes all working shifts. Views Save your custom dashboards or take advantage of the preset ones that you can find in the views menu. CATI Activity Use the full power of Supervisor to analyze also the log of activities of your phone interviewers. Privacy Watcher only displays the IdSurvey CATI screen and ignores any other activity occurring at the agent’s workstation. Chat Use chat with notifications and read confirmations to communicate with agents in real time. Broadcast messages Publish daily or permanent announcements visible to all survey-connected interviewers. Call intrusion Listen to the call, communicate with the agent or actively engage in the conversation. Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo #### Data analysis Data analysis Data analysis with IdSurvey IdSurvey is a professional data analysis software with intuitive and powerful solutions for collecting, managing, and interpreting information. With a wide range of tools and features, IdSurvey transforms raw data into valuable insights, enabling users to make informed and strategic decisions. Demo request Survey data analysisAnalyzing questionnaire data with IdSurvey enables you to identify the best insights and strategies in just a few minutes. The data analysis tool provides a wide range of customizable metrics, charts, and data tables. With IdSurvey's data analysis tools, you can forecast future results and make informed decisions based on real data. Flexibility with no compromiseWith IdSurvey you can create multiple custom dashboards and share them with your colleagues and contractors, so anyone can stay up-to-date with real-time results of your surveys. If you prefer, you can also export raw data, aggregated and processed data, graphs or the entire report to analyze and layout the results with third-party tools. IdSurvey's flexibility makes it the best software for any survey data analysis task. Cross-tabAll the power of crosstabs in an immediate and versatile interface. You can cross tabulate any question or respondent variable and choose metrics to discover and analyze the distribution of the data. You can set up multiple nested variables for detailed analysis of response frequency for each category and subcategory. Locate mean, median, standard deviation, and more. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Create, distribute, collect and analyze data with IdSurvey Collecting data with omnichannel surveys With IdSurvey you can create surveys for distribution in any channel. Phone interviews, web interviews with email or SMS invitation, social posting, distribution to external panels or face-to-face interviews, all in one software. You can also distribute a survey using multiple methodologies simultaneously. Data Analysis and Report Analyze survey data with professional and fully customizable reports. Set the data to be analyzed, metrics, charts and tables to be displayed, or take advantage of the default report. Share reports with your colleagues or clients or export it in the format you prefer. Crosstabs Analyze questionnaire data with powerful cross-tabs and an easy-to-use interface. Nest multiple variables, configure baskets by grouping values, assign scores, and choose metrics. Create and save multiple views and if you want, export results to excel. Quality Control Use IdSurvey data analysis tools to check the reliability of collected interviews and validate only those that meet your project's quality standards. You can also correct open-ended responses or, if necessary, edit responses from the user, without ever losing the original interview. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### Data collection software Data collection software IdSurvey: advanced data collection software for smarter research Book a demo Data collection tool methodologies All survey data collection methodologies under your control. With IdSurvey you can collect data by choosing the most suitable survey distribution channels for your project. Each method includes sophisticated data collection tools that enable you to customize and to monitor all the aspects of the survey deployment. For example, you can set distribution rules, manage phone agents in multiple locations, and create email and SMS campaigns. And you can set quotas for data collection that are perfectly representative of your sample.Phone, web, and face-to-face are seamlessly integrated, making IdSurvey the ultimate data collection software for professional research. Schedule a demo of the data collection software Telephone Phone survey at its finest. Thanks to telephone software data collection you can collect highly reliable data and reach a heterogeneous target. IdSurvey provides powerful data collection tools for distribution with CATI survey. Manage small groups of interviewers or large call centers, even in multiple locations. The interface is clear and simple: agents can conduct interviews, manage call dispositions and appointments, and no training is required. You can maximize interviewer productivity with Predictive Dialing or work with the standard click-to-dial. Also, with the integrated Supervisor Dashboard you can check interviewer performance in real-time, and verify data quality with call listening, recordings, and screen monitoring. Learn more about CATI data collection Online The most efficient methodology, now even smarter. Web survey data collection allows you to gather data quickly and cost-effectively. With IdSurvey you can manage every aspect of the CAWI survey distribution. Choose one of the templates and customize the questionnaire with your brand colors and logo. IdSurvey’s interviews are responsive and adapt perfectly to smartphone and tablet screens, so you don’t have to worry about creating multiple device versions. Publish the link for anonymous surveys, integrate external panels or use existing contacts lists. Create email and SMS campaigns in a snap, add reminders and let IdSurvey take care of the rest. And if you have quotas set, smart campaigns automatically send the link only to the contacts you need. Learn more about CAWI data collection Face-to-face In person interviews, also offline. With CAPI methodology you can collect interviews on field, conduct a recruitment or carry out a mystery shopping survey. Interviewers can download the IdSurvey app for free on their devices. The interface is clear and essential: interviewers can start working even without any training. Data can be collected anywhere, also when there is no internet connection available and then synchronized at the end of the day. Moreover, you can control the quality of each interview thanks to data collection tools like GPS tracking, silent voice recording and questionnaire validation in the Quality control section of the software. Learn more about CAPI data collection Discover IdSurvey The most powerful data collection software, loved by professionals. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form Multi-mode The best of each methodology, all at once. With IdSurvey you can activate multiple survey distribution channels within the same project, according to your needs. No design adaptation required: phone, web, and offline can be activated with one click in the same project. You can set up any type of rule in the software for data collection to take advantage of the best of each methodology. For example, you can start an interview by phone and let the respondent complete it online by simply sending the link, or contact respondents by phone after they were recruited with the CAPI app in a shopping mall. Learn more about multi-mode survey distribution A data collection software with unparalleled performance and design Centralized data collection software Design your survey and manage your data all in one powerful and intuitive online platform. Online or offline data collection Collect your data online with web surveys or offline with the face-to-face app and reach your audience wherever they are. Phone data collection in a snap Use the integrated softphone and dialer and start making calls right away! Integrated survey distribution Take advantage of IdSurvey features and collect data by sending an email or sms invitation, using panels, social media, the offline app or integrated dialer. Export data in multiple formats The data collection tool allows you to export the data you collected in Excel, SPSS, CSV, Triple-S, txt or Access format. Check the data quality Set up data validation, rules and alerts to collect error-free data. Use the Quality Control section to validate or reject interviews. Book a demo Data collection software: FAQ What is data collection software?Data collection software is a type of tool designed to gather, organize, and store data from various sources. It ensures data accuracy and consistency. This software is commonly used in research, surveys, market analysis, and other data-intensive fields. The software enables users to create customized data collection forms, specify data fields, set validation rules, and define workflows for data submission and processing. Depending on the requirements, the software can also offer advanced features like data encryption, data quality checks, data export options, analysis and reporting capabilities. What is the importance of software for data collection?Data collection software is crucial in a business process as it enables precise collection, organization, and storage of data. This type of software simplifies data collection with features like telephone and online surveys and mobile apps, making it more efficient and convenient. By streamlining data collection and management, a software for data collection empowers organizations to make data-driven decisions, and maintain accurate information for analysis and reporting purposes. What are the benefits?Data collection offers several benefits for organizations and individuals in various industries: It provides valuable insights into various aspects of operations, customer behavior, market trends, and more, enabling informed decision-making. It facilitates the identification of patterns, correlations, and trends, which can uncover opportunities and drive innovation. Data collection helps in monitoring and evaluating performance, measuring progress, and identifying areas for improvement. It supports evidence-based research, enabling the development of new knowledge and solutions. Data collection enables organizations to meet regulatory requirements, comply with industry standards, and maintain accurate records for auditing and accountability purposes. How to use data collection tools?Using data collection tools involves several key steps. The first step you have to make is defining your data collection goals and determining the type of data you require. Next, select an appropriate tool that suits your collection needs, such as telephone, offline or online surveys. Customize the tool by creating clear and concise questionnaires and using engaging questions for the respondent. Distribute the survey to your target audience through various channels, like email or dedicated platforms, for example panels. Finally, collect the data and analyze it to make well-informed decisions for your organization. #### Dekra Italy Dekra Italia S.r.l. Automotive Solutions IdSurvey's solution to better manage the workload of the contact center Area Callcenter Metodologies CATI Market Automotive What was the main issue you were looking for survey software for? The search for survey software originated from the need to better manage the workload for our contact center. In fact, our main need was to optimize the time and cost of managing the operations carried out by the contact center with the main objective of managing the results in a fast and timely manner. How did IdSurvey solve your problem? IdSurvey is an intuitive and comprehensive survey software in addition to being extremely robust and flexible, perfect for Dekra Italia's needs. The guides to using the platform are understandable and full of details, an important element that allowed us to use the platform easily, right from the start, even if we didn't have any programming skills. This allowed us to meet our needs and achieve the goals expected by our clients. What results have you achieved thanks to the IdSurvey survey software? With the help of IdSurvey, Dekra Italia optimized call center processing time by increasing its speed. In addition, thanks to the platform's report and dashboard tool, it was easy to consult the relevant data at any time, updated in real time. This enabled us to process and study survey data more accurately and effectively. Finally, the excellent support service allowed us to process new requests or implementations of the survey software quickly. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Demo Request in page Book a demo Fill in the form to schedule a free demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today.Capterra Reviews 4,8/5 The top professionals worldwide have chosen IdSurvey for survey software. The most powerful and easy to use survey design platform, loved by professionals. Market research IdSurvey offers maximum flexibility and allows you to decide the best strategy for each project. All the collected information are immediately available to be processed for statistics and reports. Business With IdSurvey you can carry out any type of survey: employee engagement, customer and employee satisfaction, event feedback, market research, marketing and much more. Government Surveys for public and government agencies. The collection of information through online, face-to-face offline or telephone surveys allows you to quickly know the needs and satisfaction of citizens, voters, employees, etc. University Improve the academic experience. IdSurvey is a popular survey software for universities to measure, analyze and improve the experience of students, faculty and staff. Ask for a live demonstration and find out why IdSurvey is the most popular survey software for professional users. Book a demo #### Employee Experience Employee Experience Employee Experience has become an increasingly important topic for modern organizations. By recognizing that employees are the heart and soul of any company, companies are striving to create a positive and inclusive work environment for their employees. Employee Experience focuses on the set of experiences employees have during their employment with an organization, from the hiring process to their termination. With IdSurvey, organizations can collect data and feedback from their employees to better understand their experience and make meaningful improvements. Demo request Employee experience and the success of the businessEmployee Experience is a complex concept, but you can easily gather feedback from your company's employees using employee satisfaction surveys and employee experience surveys. IdSurvey offers a user-friendly survey platform that allows organizations to easily collect data on Employee Experience. With IdSurvey's advanced data analysis capabilities, organizations can gain in-depth information about Employee Experience, such as factors influencing employee satisfaction, areas for improvement, and trends over time. Thanks to employee satisfaction survey results analysis, your company can make significant improvements to Employee Experience, increasing employee satisfaction and engagement, improving productivity and organizational success. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Explore every aspect of the employee experience with IdSurvey Employee Satisfaction Assessment. Conduct surveys to assess the employees' level of satisfaction with various aspects of the work environment, such as compensation, company culture, relationship with colleagues, and leadership. Identification of strengths and weaknesses Identify the strengths and weaknesses of the Employee Experience. Identify aspects of the work environment that employees value most and those that require improvement. Measuring employee engagement Discover real employee engagement with targeted surveys. Measure the degree of commitment and motivation employees show toward their work and the organization. Detection of stress factors Identify stress factors that negatively affect Employee Experience, such as work overload, lack of support from leadership, or unhealthy work environment. Business environment analysis Distribute surveys to employees to assess the company environment, i.e., the overall atmosphere of the work environment and employees' perceptions of the company's vision, mission, and culture. HR analytics With specific surveys, you can assess the effectiveness of the company's HR policies and identify potential areas for improvement to enhance the Employee Experience, such as training and professional development, performance management, and compensation. Employer Branding Improve EX and create a strong corporate culture to build a good reputation and stand out from the competition. This will make it easier for you to attract new talent. Training and development Identify employee training and development needs with customized training programs that meet the specific needs of employees. Changes impact Monitor the impact of organizational changes on Employee Experience, such as a restructuring or reorganization. Takes measures to minimize negative effects. IdSurvey, advanced integrated tools for Employee Experience Survey Web surveys With IdSurvey you can distribute surveys via web, email, text message, or integrate interviews with your company's adopted systems. Email and SMS Sender Discover the benefits of a seamlessly integrated tool for sending out invitations and managing reminders. Anonymous staff survey Collect interviews anonymously to stimulate reliable responses that are not conditioned by roles and hierarchies in your organization. Telephone and face-to-face surveys Take advantage of other distribution methodologies, such as telephone or in-person, or even in mixed mode. These channels can be particularly efficient for HR surveys or other surveys where anonymity is not required. Analisys & Report Analyze the collected data in handy, fully customizable reports or take advantage of the default report. Export to various formats or share the updated report in real time with your colleagues and departments in your company. Crosstabs Discover the powerful cross-table analysis tool to identify statistically relevant segments for each question on the questionnaire. Set up intersections of the variables you want to analyze, choose metrics, and discover immondo hidden insights immediately and efficiently. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request FAQ What is employee experience?Employee experience refers to the sum of all interactions and experiences that an employee has with their employer throughout their entire journey within the organization. It encompasses everything from the initial recruitment process to onboarding, training, job performance, employee benefits, work environment, and overall work culture. In other words, employee experience refers to how an employee feels about their job and their employer, and how they perceive the workplace culture and their role within it. Positive employee experiences can result in increased job satisfaction, productivity, and loyalty, while negative experiences can lead to disengagement, turnover, and a negative impact on the organization as a whole. How to improve employee experience?Improving employee experience involves creating an environment in which employees feel valued, engaged, and supported. Here are some ways to improve employee experience: Listen to employees: Regularly seek feedback from employees and take action on their concerns and suggestions. Use surveys, focus groups, or other forms of feedback to gather insights. Offer professional development opportunities: Provide opportunities for employees to develop their skills and advance their careers through training, workshops, mentorship, or other programs. Encourage work-life balance: Offer flexible work arrangements, such as remote work options or flexible scheduling, to help employees balance work and personal commitments. Foster a positive work culture: Build a workplace culture that promotes inclusivity, open communication, and respect for all employees. Recognize and reward good work: Acknowledge and reward employees who perform well, whether it's through bonuses, promotions, or other incentives. Provide competitive benefits: Offer a competitive benefits package that includes health insurance, retirement plans, and other perks. Prioritize employee wellness: Provide resources and programs to support employee wellness, such as fitness classes, mental health support, or wellness challenges. By focusing on these areas, employers can create a positive employee experience that will lead to increased job satisfaction, productivity, and retention. How to measure employee experience with surveys?Surveys can be a useful tool for measuring employee experience. Here are some steps to follow when creating and administering employee experience surveys: Determine the survey objectives: What do you want to learn about employee experience? Identify the areas you want to measure, such as job satisfaction, workplace culture, leadership, or communication. Choose a survey format: There are different types of surveys, such as multiple-choice questions, open-ended questions, or rating scales. Choose a format that fits your objectives. Create the survey questions: Develop questions that are relevant to the objectives of the survey. Keep questions clear and concise, and avoid leading or biased questions. Administer the survey: Choose a time when employees can complete the survey without distractions. Send the survey by email or provide a link to an online survey platform. Analyze the survey results: Once you have collected the responses, analyze the data to identify patterns and trends. Look for areas of strength and areas that need improvement. Take action: Use the survey results to identify areas for improvement and develop action plans to address the issues raised. Communicate the results and action plans to employees. It's important to remember that surveys are just one tool for measuring employee experience. It's also important to solicit feedback from employees through other means, such as focus groups, one-on-one conversations, or suggestion boxes. Why IdSurvey is the right tool to improve employee experience?IdSurvey is a powerful tool for measuring employee experience and can help organizations improve their overall employee experience by providing insights into employee attitudes, concerns, and suggestions. Here are some reasons why IdSurvey is the right tool for improving employee experience: Customizable surveys: IdSurvey allows you to create customized surveys tailored to your specific objectives, including multiple choice, open-ended questions, and rating scales. Easy administration: IdSurvey allows you to easily distribute surveys to employees via email or by sharing a link to an online survey. Data analysis: IdSurvey provides tools for analyzing survey data, including real-time reporting, data segmentation, and data visualization. Benchmarking: IdSurvey allows you to compare your results to industry benchmarks and best practices, helping you identify areas where you may need to improve. Actionable insights: With IdSurvey, you can gain actionable insights into employee attitudes and concerns, enabling you to develop targeted action plans to address any issues raised. Overall, IdSurvey is an effective tool for improving employee experience by providing organizations with valuable insights into employee attitudes, concerns, and suggestions, enabling them to develop targeted action plans to address any issues raised. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### Enterprise Enterprise survey software Welcome to the era of perfect experience management with IdSurvey software for Enterprises With IdSurvey, the most appreciated enterprise survey software, you can collect and analyze survey data in real time to continuously improve the experience of your audience or employees. Create customized questionnaires, get reliable reports, and react quickly to opportunities for improvement. Don’t miss your chance to enter this new era of experience management with IdSurvey! Demo request Manage the experience of your enterprise's customers and employees 360 degrees With IdSurvey you can offer quality services and reliable products, listen and respond to customer needs, enhance employee welfare and training, maintain a consistent brand image across all communication channels, and constantly monitor and improve business processes. Collect the feedbackCollect enterprise survey data online, offline, and via phone, identify key drivers that affect user experience, and improve the experience of your customers and employees by building loyalty over time. Retain customersCustomer retention is the key to a successful long-term business. IdSurvey helps you keep customers satisfied and loyal through listening and analyzing their opinions. Listen to employeesEmployee work experience is the key factor for business success. With IdSurvey, you can create successful work experiences that retain and attract talented employees. Product experience Improve your company's services and products through evidence-based analysis. Make informed decisions and create solutions that meet customer needs and build customer loyalty. Brand experienceAssess your company's brand perception through entreprise surveys. Use the results to improve marketing strategies and brand perception. The flexible solution for entreprise surveys and feedback collection. With IdSurvey you can manage the distribution of your surveys and collect feedback in three different ways: online, telephone and in person. CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request How our enterprise survey software can boost your business Get crucial information on customer and employee satisfaction, motivation, and needs thanks to our enterprise survey software. Discover insights with surveys and feedback collection to unveil strategic points to improve your business. Customer experience Employee satisfaction Product and service satisfaction Brand monitoring Survey statistics Opinion polls Advertising tests Predict opportunities Identify strengths and weaknesses Feedback collection and NPS Product launch Market analysis Comprehensive enterprise survey tools including on premises Companies with high privacy requirements often prefer to maintain systems behind their firewalls. IdSurvey offers the option of hosting the entire system either in the cloud or on servers in the corporate infrastructure. Multi-mode data collectionIdSurvey gives you the ability to choose the method best suited for your project, collecting data from a variety of sources: web, phone, or face-to-face. Take advantage of the powerful tools to adapt and manage every detail of data collection. Analyze and shareWith IdSurvey, you can create, customize and share reportsof your results. Data processing is in real-time, ensuring that your reports are always ready and up-to-date. OnCloud or OnPremisesYou can opt to use the OnCloud infrastructure to ensure security and high efficiency or, if you have restrictive privacy policies, install the entire platform in your company's servers with OnPremises setup. Easy to use, no codeIdSurvey allows you to create entreprise survey easily and quickly, without programming. You can edit or add text, choose question types, and set complex rules with just a few clicks, all in real time. CustomizationsThe IdSurvey team is always available to meet your organization's needs. We can help you by developing new dedicated features and support your IT department in integrating IdSurvey with existing software in your business. Trained support A team of experts will always be there for you. They will provide training on the software, guide you in configuring and developing complex surveys, and they will always be available for day-to-day support. Enterprise survey software: the professional solution for your research https://youtu.be/NVP-EG0p-Us?si=PM_YpB-kDJ-4eexm Enterprise Survey Software FAQ What is enterprise survey software, and how can it benefit my organization?Enterprise survey software is a comprehensive suite designed for enterprise survey management, allowing organizations to design, collect, analyze data efficiently. It offers advanced features such as data integration, customization, and smart reporting tools to support informed decision-making. What features should I look for in enterprise survey tools?When choosing enterprise survey tools, look for features like multi-channel distribution, advanced analytics, real-time reporting, integration capabilities with existing systems, customization options, data security, and scalability. How does enterprise survey software ensure data security and compliance?Enterprise survey software employs data encryption, user authentication, and compliance with data privacy regulations (such as GDPR) to ensure that all collected data remains secure and confidential. How can enterprise survey software support large-scale data collection and analysis?Enterprise survey software is built to handle large volumes of data, providing tools for survey automation, real-time data collection, powerful analytics, and a robust infrastructure. Multi-channel capabilities allow surveys to reach a broader audience through various platforms, including mobile, email, sms, and embedded links, improving response rates and data reach. Enterprise survey software: discover more about IdSurvey solutions The most powerful survey software, loved by professionals. Demo request #### Financial services Financial survey Listen and win the trust of your customers with our financial survey software Collect and analyze customer data quickly and accurately with IdSurvey, the most appreciated survey software by financial providers. Make informed decisions, and improve market competitiveness. Knowing your customers’ opinions will make them feel heard, increasing satisfaction and loyalty toward your products and brand. Demo request IdSurvey helps your financial institution to: Collect feedbackCollect data online, offline and via phone, identify key drivers that affect user experience and improve your customers' experience by building loyalty over time. Build customer loyaltyIdSurvey will enable you to gather valuable information about your customers, understand their needs and expectations, and use this information to improve your products and services. Make informed decisionsAnalyze the key success points of your services or products. Make evidence-based decisions that will enable you to create products and services that meet your customers' true needs. Improve brand experience Create, test and explore new advertising campaigns to find the optimal one. Find out how your brand is perceived on different channels and take steps to improve its perception. One software, endless possibilities. With IdSurvey, you choose how to distribute your surveys and feedback collection in the financial services industry: choose from online, telephone or face-to-face surveys, including mixed mode. CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Build strong relationships with customers in Finance to increase their long-term loyalty and value It is important to collect, analyze, and convert financial survey data into useful information to identify touch points with your customers and optimize the user experience. By using a single scalable and secure financial survey software, you will be able to understand your customers' behaviors, needs and preferences, and use the information to improve their experience. IdSurvey is a secure and flexible software that can be adacted to your evolving business needs. Customers satisfaction Collect feedback Product and services satisfaction Employee satisfaction Statistical surveys Opinion polls Customer experience Predicting opportunities Identify strengths and weaknesses Product pricing Engagement of new clients Market analysis Product launch Brand monitoring NPS Ad testing IdSurvey: the complete solution for your financial survey Make the most of all the IdSurvey tools and turn every customer touch point into new opportunities for your financial institution Collect data from multiple sourcesIdSurvey allows you to select the most appropriate method for your project, web, telephone and face-to-face, gathering data from multiple sources. It includes advanced tools to customize and control every aspect of deployment. Analyze data in real-timeIdSurvey allows you to generate customized reports and dashboards based on your survey results. Data processing occurs in real time, ensuring that your reports are always up-to-date. PCI DSS certified hostingIdSurvey's OnCloud infrastructure is designed to provide security and very high service efficiency. It ensures a smooth user experience and high service availability, even during peak usage. Easy to use, no programmingIdSurvey allows you to quickly and easily create a financial survey questionnaire, without the need to write code. You can edit or add text, choose from over 50 question types, and implement even the most complex rules in just a few clicks. Integrations and customizationsThe IdSurvey team is always available to meet your needs for customization, development of new features, and integrations with external software. We analyze your needs and create specific functionality tailored to your business. Skilled support With IdSurvey, you will always have a team of professionals ready to help you. They will provide you with the training you need to make the best use of the software, guiding you in the configuration and development of surveys of all complexities. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### GMR Research GMR research IdSurvey's solution to computerize qualitative and quantitative questionnaires Area Services Metodologies CATI - Online Surveys (CAWI) Market Pharma What was the main issue you were looking for survey software for? The search for survey software arose from the need to computerize qualitative and quantitative questionnaires of medium to high complexity with an easy interface and user friendly platform. Our main need was to meet a requirement between field activities mixed with management-administrative-accounting activities. How did IdSurvey solve your problem? IdSurvey survey software has an easy-to-use interface that translates into code. This feature did not require the study of programming code detached from the interface. IdSurvey can be used even by those without programming skills. The software is flexible and adaptable and can be customized with different solutions according to individual needs. For example, the addition of a feature that enables the generation and submission of self-filled documents. This extra functionality of the survey software has enabled us to digitize the administrative-bureaucratic phase that was previously handled on paper, lengthening the time needed to collect the necessary documentation. What results have you achieved thanks to the IdSurvey survey software? Thanks to the introduction of IdSurvey in GMR Ricerche, we have achieved speed and rapidity in learning an easy-to-use software also thanks to the knowledge base provided. In addition, we have obtained high flexibility in handling particular needs, which are always met thanks to the solutions proposed by IdSurvey. In conclusion, with the introduction of this survey software we have reduced the time of handling bureaucratic tasks during market research. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Government and Public Agencies Government surveys​ The most appreciated software for government and public sector surveys The collection of information through government and demographic surveys, opinion and political polls allows government bodies, public administration, political entities or government agencies to quickly know the needs of their users and to establish strong relationships with citizens, voters, patients and employees. With the data collection software for public opinion surveys you can drive online, by phone and offline polls in a quick, safe and effective way. Demo request Choose the survey methodology that better fits with your public research Improve the quality of your servicesImprove the value and the quality of your services by verifying and listening to the opinion of the ones who benefit from them. The feedback collected will provide you with valuable information that will guide you towards the right decisions and the best strategies to improve the quality of your services. Improve customer satisfactionImprove every interaction, each single focal point with your organization and optimize the experience of the ones who benefit from your services. Plan the best strategy to improve quality and satisfaction. Improve employees satisfactionListen to your employees and create a positive work experience. Listening to the staff of your organization will help you to improve quality and performance. The feedback collected will provide you with valuable information to maximize your productivity. Create services that are actually useful Collect valuable information to decide, design and create high quality services. Put the actual needs and expectations of citizens, constituents and employees at the center of your decisions. You will be able to optimize the budget by planning only the projects that are necessary. A platform for any type of public survey With IdSurvey you can carry out public surveys online, by phone and offline, for the most diverse purposes: Demographic researches Health survey Political polls Public services satisfaction Opinion polls Statistical surveys Analysis of services to the citizen Geolocated services Patient satisfaction Medical statistics Tourism and leisure Social research A powerful, easy and intuitive tool. It is extremely easy to create and manage surveys with IdSurvey. You will not need any programming skill or to install any kind of software. Simply open the browser and pick among the endless combinations of questions. The rating, slider drag & drop and score questions will make your questionnaire fun and intuitive. You can also create, collaborate and share the survey results with reports and dashboards updated in real time. Easy and intuitiveThe questionnaire design interface is displayed as the actual interview, so that it will be extremely easy to manage. You can add any kind of question, texts, pictures, videos and complex rules in just a few clicks, without having to write any code line. ProfessionalIdSurvey advanced tools combine the simplicity of the interface with advanced and high quality professional features. Design and manage any kind of complex survey with no need to know any programming language. Data securityThe OnCloud IdSurvey infrastructure offers you high quality efficiency and service stability. The security systems such as anti-DDoS and the ISO/IEC 27001 e SOC 1 TYPE II E SOC 2 TYPE II certifications ensure an excellent safety organization. A team of experts always on hand IdSurvey's support team is always ready to assist you and find solutions even for specific needs of your project. Upon request it can computerize questionnaires and develop customizations. Choose the survey methodology that better fits with your public research With IdSurvey you can choose the most suitable methodology for your public survey, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Mixed mode The survey platform for demographic and government surveys by IdSurvey enables to distribute the questionnaire in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo Give us your public research projects Sometimes you need to delegate your projects in order to focus your energies on other initiatives. So the IdSurvey team will support you every step of the way. Support Our team of experts will ensure the success of your projects. We will support you every step of the way by guiding you in the programming and configuration of the most complex market research surveys. Training Our team of experts will train your team of researchers, supervisors and interviewers in order to meet the requirements of your company. Counseling Our team will help you to get over any difficulty and to obtain better results. Customization and integration Our experts will help you by developing customizations, new features or integrations with external softwares and guaranteeing full operability. #### IdCode All IdSurvey power mixed with code speed. Request demo The one and only survey scripting in real time. With IdCode you can quickly create or edit the questionnaire using code. The syntax is extremely easy and no programming skill is required. You can switch in any moment from IdCode to GUI or use both at the same time. Simple syntax IdCode has a surprisingly easy syntax and doesn’t require any programming experience. There’s no need of tags so you can write your questionnaire as you would on Word or other text editors. With intellisense writing conditions and skips is super easy too. Real time IdCode runs parallel to GUI so you can use both with no need to turn down any benefit. If you don’t know syntax of a specific function or question, you can use the graphic interface and then check how it’s coded in IdCode. What you can do with IdCode? Everything. Precedente Successivo Intellisense Immediately find a previous question with intellisense. Start typing part of the code or text and choose from those suggested. Search, find and replace Take advantage of these simple tools to search or replace text in the questionnaire with no need of external tools. Fullscreen Program with IdCode in fullscreen for a better control on the entire questionnaire, no distractions. Auto tag IdCode automatically identifies and highlights with different colors codes, logic conditions and any other IdSurvey function with no need to write tags. Complete questionnaire Display the code of the single page you’re working on or the entire questionnaire. You can easily duplicate and edit multiple pages or sections of the questionnaire. Auto re-code IdCode automatically optimizes code in the most compact structure. Questionnaire code is always flawless and easy to understand. Ask for further information Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs. Per favore compila il form #### IdSurvey Blog #### IdTalk IdTalk, the advanced PBX for your call center A virtual telephone switchboard perfectly integrated with IdSurvey IdTalk is the PBX – Private Branch Exchange system for telephony perfectly integrated with IdSurvey. The virtual telephone switchboard is also available OnCloud, so that you will be able to cover multiple call centers or with interviewers connected from home. In order to use IdTalk you will only need a soft phone or any SIP Voip phone. But you will not have to learn how to use a new software. In fact, you will find everything that you need in the survey settings on IdSurvey. Discover CATI mode features Click to Dial e Predictive Dialing, simplify your phone calls Click to Dial Click to Dial allows the interviewers of your call center to start a call simply by clicking on the link in the CATI interface. Then IdTalk will make the call right away with no need for the interviewer to enter any phone number. You can use the Click to Dial function with any SIP phone, both software and traditional phone. Predictive Dialing Predictive Dialing allows you to cut the time needed to search available contacts, increasing the productivity of the interviewers. In fact, IdTalk will automatically make the calls and connect the respondents to the first interviewer available. The smart calls detection will filter the wrong connections, making sure that only the successful connections are transferred to the interviewers. Main features of IdSurvey and IdTalk The virtual telephone switchboard enables you to set call parameters according to the requirements of your project and to the laws of the country from where you are calling. Calling hours 
Choose the time frame in which the respondents can be contacted. IdSurvey and IdTalk phone system will automatically manage the UTC of each single contact. Attempts limit Set the call attempts limits for each contact. You can set a global limit and a specific limit for each outcome. Delays on outcome You can set the withdrawal time of a contact after a specific outcome. IdSurvey will ignore the contact until the withdrawal time that was previously set is over. Priority If you are using multiple phone numbers for each contact, you can pick the call priority even when you are working with predictive dialing. Silent calls IdTalk automatically detects mute calls. You can monitor the number and the percentage of mute calls for each single survey. Maximum calls You can set a maximum number of calls to be made simultaneously. This parameter is available for each survey. Calling level Cut the waiting times of the interviewers by setting the relation between predictive dialing calls and number of interviewers. Ring number When you are working with predictive dialing you can set a maximum number of rings for each call attempt. Call detection Thanks to the effective call detection your interviewers will not loose precious time. IdTalk will automatically detect the signals: busy line, no answer, voicemail, fax, etc. Control and measure the performance of your Call Center Monitor and measure the performances of your call center with the IdTalk PBX system. Listen to ongoing interviews live and record them with quality control. Moreover, use the report on the project performances and keep track of the productivity of your interviewers.Calls recordingThe feature of calls recording will allow you to record phone interviews. You can listen to the calls or you can store them by simply accessing to the shared ftp folder.Monitoring audio liveFrom any traditional phone or soft phone connected to IdTalk, the monitoring manager can make phone intrusions to listen to ongoing interviews. Integrate IdTalk PBX with your call center The integration of dialers often requires a long configuration and start-up procedure. IdTalk is quick to integrate. It keeps the IT costs down and it can be configured according to your requirements in no time.Requirements:Internet connection suitable for the number of lines used simultaneously(1Mb every 30 lines with G.729 codec)VoIP phones or soft phones with SIP internet protocolFor telephonic equipment, IdTalk supports the most common SIP Voip phones and the common free or pre-paid soft phones such as Zopier, Zoiper Pro, Bria, x-lite and 3cx. Some features such as Click to Dial and Codec G.729 could only be available for the pre-paid versions.OnCloudPorts: 5060 UDP – from 10.000 to 20.000 UDPOnSite (equipped with a pre-configured virtual machine)It can be used with any VoIP provider.For the OnSite installations our IT experts will assist you during the configuration and they will guide you to choose the best solutions for your needs. Ask for further information Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs. Per favore compila il form #### IdVoip IdVoip: professional, clear and convenient offers for your calls. VoiP service designed for Call Center and Research Institutes. IdVoIP is the VoIP service by IdSurvey for call centers and research institutes. It offers rates per second that are extremely convenient, no subscription or extra costs. You only pay what you use. With the high quality of VoIP calls and a top service, IdVoIP is the definitive solution for any Call Center. Rates With IdVoIP you have the most convenient rates in the market. Ask for more information to have international rates. No fixed costs No monthly fee, no connection fee. Using the management panel you can monitor in any moment your prepaid credit consumption. Request more info High quality. IdVoip is a professional service designed for all call centers and research institutes. Using IdVoip you make your calls with a high sound quality. Our advanced telephone network is powered by multiple redundant data centers located in Italy and connected to high quality IP networks. You only pay for what you use. With IdVoip you only pay for real seconds of conversation with no connection fee or extra hidden costs regardless of lines used. Add-on. IdVoip offer is completed by IdConnect, the HDSL line with a guaranteed band for call center, advanced services for mail, fax and sms integrations and IdTalk, the telephone switchboard with services and automations to optimize resources and working time to increase productivity. Request more info #### Insurance Insurance survey The most advanced software for feedback and insurance survey Whether you need to monitor insurance agents and employee satisfaction or collect customer feedback, IdSurvey offers the ideal set of tools to conduct all types of surveys in the insurance industry.The term insurance company survey refers to multiple types of surveys that your company can use to gather valuable feedback allowing you to develop the best strategies for your organization.IdSurvey allows you to collect interviews via phone, web, and face-to-face, so your insurance survey can reach customers with the methodologies best suited to each survey project. Demo request Insurance survey to improve every aspect of your insurance company Agent evaluation and employee satisfactionMonitor and evaluate the effectiveness of your agents' network, discover their difficulties and measure their satisfaction. Collect data, analyze it, and discover strategies to improve your insurance company. Insurance customer surveyGather valuable feedback from your customers, find out their needs and shape your offer based on their real requirements so as to increase the chances of finalizing the contract. Insurance customer experienceStay connected with your customers by engaging them in valuable insurance surveys improving retention, lowering churn rates and creating new opportunities. Proactive response to customer dissatisfaction Customers have many insurance companies to choose from. Insurance surveys allow you to identify points of dissatisfaction allowing you to take action before it negatively affects your company. Choose how to do your insurance survey. With IdSurvey you can choose how to conduct your surveys from three different modes: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request IdSurvey, the survey insurance software with endless applications Agents evaluation Employee satisfaction Customer feedback Customer Experience Transactional surveys Claims resolution satisfaction Risk assessment surveys New customer acquisition IdSurvey, one software for endless possibilities IdSurvey offers an extensive set of professional tools for creating, distributing, reviewing, and analyzing all types of surveys. Thanks to the seamless integration of tools and straightforward interface, creating insurance survey is easy even for inexperienced users. Phone, web, and face-to-faceReach out to your customers using any channel. Collect interviews via phone, send an email with a link to the questionnaire, or post it on your company's social pages. Always perfect, real-time reportsAnalyze results with automatic reports updated in real time. Create, customize and share reports with the most advanced and user-friendly tool on the market. Customize your surveys with your brand's styleChoose one of the proposed themes, upload your logo and customize every graphic aspect of the questionnaire according to the colors and style of your insurance company. A team of experts always on hand IdSurvey's support team is always ready to assist you and find solutions even for specific needs of your project. Upon request it can computerize questionnaires and develop customizations. Turbocharge sales. IdSurvey is the ideal solution to improve your insurance company and increase sales with extremely low costs. Flexible licensing and scalable costsIdSurvey is offered with scalable licenses based on the number of complete interviews or the number of telephone agents, without fixed costs. This allows us to formulate the most suitable offering for your needs with minimal investment. Increase your business' salesInsurance surveys allow you to obtain information at every stage of contact with customers. The information you gather show the reasons for customer churn or conversion, showing you areas to work on to increase your company's sales. Diacover IdSurvey The most powerful survey software, loved by professionals. Demo Request #### Market research Market Research software Market research: turn data into smart decisions Market Research software: leverage the power of IdSurvey to conduct in-depth market research with precision and efficiency. Design and deploy surveys that uncover valuable consumer insights, analyze purchasing behaviors, and track market trends. Whether you’re exploring brand perception, testing new products, or measuring customer satisfaction, IdSurvey provides the advanced tools you need to make data-driven decisions with confidence. Demo request The Market Research Software popular among professionalsIdSurvey is a market research software designed to create and manage surveys for market research and data collection. It’s really flexible and allows you to choose the best strategy for business planning and new launch of products and services. In fact, the collected data are immediately available for the creation of statistics and reports. Design in depth interviews with IdSurvey advanced market research tools and collect primary information for your business. This is one of the many reasons why IdSurvey is the market research software that big or small businesses prefer to use. A market research platform for any need With the IdSurvey you can manage market research online, by phone and offline, for the most diverse purposes: Market and clients segmentation Product development and pricing policies Brand positioning Forecasting models Concept Test Economics and finance research Buying habits Monitoring the market trends Customer behavior Monitoring the market trends Advertising tests Marketing Research surveys Customer satisfaction Political polls Feedback from potential customers Choose the survey type that best suits your market research With IdSurvey you can choose the most suitable methodology for your market research surveys, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo Advanced Market Research Tools IdSurvey is equipped with advanced market research tools that combine simplicity with the power of the engine. So you have endless possibilities while creating the questionnaire to conduct market research and gather information you need. IDCODECreate the questionnaire using both the intuitive GUI and IdCode. In fact, IdCode works in parallel with the GUI. So you will be able to use both at the same time, while quickly learning the syntax. VARIABLESYou can create endless variables to program dynamic rules or to simply collect further data. For example, variables can change the flow of the interview or be recalled using TextPiping. FLOWSCRIPTFlowScript is a tool to create complex rules in no time. For example, create loops, generate variables or interact with other surveys or third-part instruments. MORE THAN 50 TYPES OF QUESTIONS IdSurvey offers you many types of single, matrix and 3D matrix questions. You can start from the default ones or you can combine multiple answer options in a single question. Each question is automatically optimized by Smart Display that will perfectly adapt the layout to any device. UNLIMITED QUESTIONS AND ANSWERS Ask all the questions that you want. There are no limitations to the number of questions and answers. Work with no difficulties regardless of the length and complexity of the questionnaire. Thanks to the ClientScript you can create brand new questions and customize the visualization by using CSS styles. Mixed mode The market research software by IdSurvey enables to distribute the survey in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media. Real time survey results analysis Check results and market research survey progress with dashboard and survey reports updated in real time. Analyze data by choosing themes and graphs, cross-check questions and variables. In addition, export the survey results in commonly used formats for research reports. For example, export in Excel, SPSS, Triple-S, CSV or TXT. Data in real time All the information on interviews and interviewers is available in real time. Bivariate analisys Cross-check two questions or variables to understand their relation. Open-ended answers analysis Recode the open-ended answers and easily analyze the data. SPSS Label Set a label for every question in order to export the SPSS label file. Export data Export data in the format that you prefer or export the entire Access format database. Program the exports Plan the automatic export of the data, every hour or whenever you want. Discover dynamic reports and dashboards Give us your market research projects Sometimes you need to delegate your projects in order to focus your energies on other initiatives. So the IdSurvey team will support you every step of the way. Support Our team of experts will ensure the success of your projects. We will support you every step of the way by guiding you in the programming and configuration of the most complex market research surveys. Training Our team of experts will train your team of researchers, supervisors and interviewers in order to meet the requirements of your company. Counseling Our team will help you to get over any difficulty and to obtain better results. Customization and integration Our experts will help you by developing customizations, new features of the market research software, or integrations with external softwares and guaranteeing full operability. FAQ What is market research?Market research is the process of gathering, analyzing, and interpreting information about a particular market, industry, or product/service in order to make informed business decisions. It involves collecting data on consumer behavior, trends, preferences, and needs, as well as information on competitors, pricing, and other market factors. Market research can be conducted through various methods such as surveys, focus groups, interviews, and data analysis. The insights gained from market research can help businesses identify new opportunities, understand their target audience better, and make strategic decisions to improve their products, services, and marketing efforts. How to conduct market research?To do a market research, you need to follow a step process. Let’s see what the most important steps are: Define your research objectives: Clearly define what you want to achieve through your research. This will help you stay focused and make sure that your research is relevant to your business goals. Identify your target audience: Determine the group of people you want to study or get information from. This could include customers, potential customers, or industry experts. Determine your research methodology: Choose the research method that best suits your research objectives and target audience. Methods could include surveys, focus groups, interviews, or observational studies. Create your research instrument: Develop the tools you'll use to collect your data, such as a questionnaire, discussion guide, or observation checklist. Collect data: Implement your research methodology and collect data from your target audience with a data collection software, like IdSurvey. Analyze data: Once you have collected data, analyze it to identify patterns, trends, and insights. Draw conclusions and make recommendations: Based on your data analysis, draw conclusions about your research and make recommendations for your business. These could include changes to your marketing strategy, improvements to your products or services, or adjustments to your business practices. Communicate findings: Share your research findings with stakeholders and others who can benefit from your insights. By following these steps, you can conduct effective market research that provides valuable insights for your business. Why is market research important?Market research is important for several reasons: Identifying customer needs: Market research helps businesses understand what their customers want and need, which enables them to create products and services that better meet those needs. Assessing market potential: Market research allows businesses to evaluate the potential size of their target market, identify market trends, and assess the potential demand for their products or services. Understanding competitors: Market research helps businesses understand who their competitors are, what they offer, and how they position themselves in the market. This enables businesses to differentiate themselves and create unique value propositions. Making informed decisions: Market research provides businesses with the information they need to make informed decisions about product development, pricing, marketing strategies, and other key business decisions. Reducing risk: Market research helps businesses minimize the risk of failure by identifying potential problems and opportunities early on. This enables businesses to adjust their strategies and make course corrections before investing significant resources. Overall, market research provides businesses with valuable insights that can help them improve their products and services, better meet customer needs, and ultimately achieve greater success in the marketplace. What are the key features to look for in market research software?When choosing market research software, it is essential to consider key features that ensure an efficient and reliable process. First, the software should offer advanced survey creation tools, such as customizable questionnaires and pre-built templates, allowing for easy adaptation to research needs. Another crucial aspect is its data collection capabilities, which should include multiple modes such as online, phone, in-person, or a combination of these, ensuring effective reach of the target audience. The ability to monitor results in real-time through intuitive dashboards and detailed reports is an added value, enabling the analysis of responses as they are collected and facilitating timely and strategic decision-making. Finally, security and compliance with data protection regulations, such as GDPR, should not be overlooked. The software should provide advanced encryption and access controls to ensure the confidentiality and integrity of the collected information. #### McNair yellowSquares Pty Ltd McNair yellowSquares Pty Ltd IdSurvey solution to easy design and run surveys in mixed mode Area Research institute Metodologies CATI - Online Surveys (CAWI) - CAPI Market Social, Government and Commercial Organisations What was the main issue you were looking for survey software for? We had different survey software for different modes and were looking to find a flexible survey platform that would enable us to efficiently conduct mix-mode surveys. Important criteria were to have a CATI platform with the ability to use a dialler that incorporated a robust online platform and the ability to enable or switch between modes as required. A browser based software was also a key consideration. How did IdSurvey solve your problem? The value in the IdSurvey platform is its flexibility that has allowed us to truly design and run mix-mode surveys seamlessly. We use all the modes regularly – individually and also in various combinations – it allows us to add a new mode to the survey design without too much extra effort. The programmers like the intuitive programming language, the field team like the simple and effective user interface that make onboarding and usage easy and the Project Managers like the visibility on the progress of each project. IdSurvey support are proactive and always ready to help. They continuously improve their product offering with improvements on existing functionality and the addition of new features. What results have you achieved thanks to the IdSurvey survey software? The built in dialler has been a great asset that helps improve efficiency in our call centre. The integrated SMS and email tool assist us to maximize response rates on our mix-mode surveys. During the lockdowns we managed to quickly and easily transition and scale up our work from home staff due to the browser based software. With IdSurvey we have replaced our old data entry software – and are now able to data enter 1000s of paper. We regularly run mix-mode paper and online surveys using one single contact database. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Meet us IdSurvey by IdWeb. IdSurvey is IdWeb’ survey software for professional market research.IdWeb was founded in 2002. Since the beginning, we focused on developing a survey software and launched IdMonitor, the first survey software in the market that was completely Web Based, accessible from any computer, without the need for any installation or configuration. In just a few years IdMonitor became the most popular and appreciated survey software. Our ten years experience allowed us to face a new challenge and to revolutionize the research area once again. This is how IdSurvey was born, an all-in-one CATI, CAWI, CAPI or mixed-mode survey software which is extremely intuitive, created to easily manage any complex survey and to cut down the time-scale for the creation of the questionnaires. A professional survey software has to stand out for highly qualified customer service. This is why we value our support team that always offers effective and customized solutions for each client. The collaboration between our support team and our developers team allows us to design new features that respond to the real needs of our clients.Used by the top professionals around the world Research and Development We invest a lot in R&D. We know that the feedback of our clients are essential for the creation of new functions or new products. Some of the most important features of IdSurvey were developed in collaboration with our clients. Both the thorough analysis and the attention to detail give us the opportunity to develop optimal solutions that respond to the requirements of our clients. Our mission: “Creating innovative and flexible tools for the research world that allow a simple and smart way of managing the surveys.” Support Customer care and support service are handled by a team of highly qualified professionals that are able to offer the best solutions for your projects. Our team does not only offer basic support in the use of IdSurvey: you can request suggestions, counseling, integrations with third party products or leave the entire computerization of the questionnaire to us. The support service is available in English, Spanish and Italian. Support and Services Address IdWeb S.r.l. - Viale VENTURELLI, 11 06012 Città di Castello - PG - Italy Contacts Telephone +39 75 85 11 473 Email General Info Sales support Follow us F Facebook L Linkedin #### Multi mode Mixed mode survey Mixed mode: the best of each methodology in one project Book a demo Mixed-mode Online, offline, and phone: collect data in multiple ways Phone, web, and face-to-face interviews, all at the same time and in a single project. With IdSurvey’s mixed-mode, you can combine and manage all methodologies in a single survey, with one questionnaire and one database. You can start interviews by phone and send the link for the respondent to complete the questionnaire online. You can recruit new contacts and schedule an email campaign to have them complete the interviews online. Mixed-mode breaks down the limitations of individual methodologies and makes your data collection more agile. Native multi-mode IdSurvey allows the activation of multiple distribution channels CATI, CAWI, and CAPI within the same project, according to specific needs, even after the launch of the survey and tailored to specific samples. Switch modes With IdSurvey you can switch from one data collection mode to another at any time, even if the interview is in progress. Partial interviews will be picked up exactly where they left off. A single control center With IdSurvey, you have a single administration panel where you can manage the settings of the individual modes. Everything is perfectly integrated if you choose Multi-Mode. A single questionnaire In IdSurvey, you don’t have to rewrite or adapt the survey to other modes. Create the survey once and then distribute it in any of the modes, even simultaneously. Logic and text based on the mode Set the questionnaire rules and customize texts for different modes. You can insert questions visible only in online interviews or add texts visible only to the agents. Combined results All the data collected by the three methods – telephone, online and offline – merge into a single database and are always ready for download or check real-time analysis. Single contacts list Use a single contacts list and set the distribution criteria. You can also choose to assign a contact to multiple modules. With IdSurvey you have absolute control over the distribution of the interviews. Organized outcomes In IdSurvey, refusals, out-of-quota, and any other contact outcomes are shared to all methodologies. This way, you don’t have to worry about updating contacts between methodologies. Everything happens smoothly and automatically. Switching tools IdSurvey integrates tools to simplify or automate the switch between modes. For example, CATI interviewers can send emails or SMS with pre-set messages containing the link to the online questionnaire. Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo #### Online Survey Software Professional software for online survey When your survey needs more than just questions Book a demo Built for online research. Trusted by professionals. Handle surveys of any complexity Today’s professionals require advanced, flexible survey solutions capable of addressing intricate scenarios, dynamic workflows, and sophisticated data management needs. IdSurvey is specifically designed for organizations that demand more, offering complex branching logic, powerful integration capabilities, customizable configurations, and robust performance. The platform can be used in the cloud or deployed on-premise, giving organizations the freedom to choose the setup that best fits their IT strategy and compliance requirements. Our support team is also equipped to develop custom integrations with existing enterprise systems, such as CRMs, ERPs, and internal platforms, ensuring seamless data flow and perfectly tailored operations to match your organization’s processes. Try a questionnaire example Dynamic survey design with full logical control From simple flows to advanced logic, your survey, your rules. Design questionnaires of any complexity thanks to a powerful combination of advanced question types and flexible logic tools. Create dynamic, fully personalized survey experiences using display conditions, skip logic, and custom rules that adapt in real time to each respondent’s input. With IdSurvey, you can choose the approach that best fits your workflow, whether building filters and conditions through intuitive visual editors or writing custom logic directly in code for maximum control and precision. This unmatched flexibility allows you to handle even the most intricate survey structures with ease and confidence. Discover more Advanced reporting & AI-Powered insights From real-time data to automatic analysis, turn responses into action. IdSurvey includes powerful tools designed to make data analysis both intuitive and effective. Build fully customized, visually engaging reports with ease perfect for internal use or sharing securely with clients and colleagues to encourage collaboration. Thanks to automatic descriptive analysis and AI-generated insights, you can now instantly identify significant trends, patterns, and relationships in your data. The system analyzes responses in real time, providing a detailed and immediate overview of emerging behaviors and preferences, helping you focus on what matters most and make data-driven decisions with confidence. Automatic report IdSurvey generates automatic reports based on your survey question types, allowing you to customize and finalize comprehensive reports with maximum time efficiency   Breakout Drill down into your data with powerful Breakout tools. Easily segment survey results by variables such as demographics, responses, or custom criteria to uncover trends and differences between groups.   Sharing results Easily share real time survey reports with clients, colleagues, or stakeholders. With IdSurvey, you can generate live, read-only links to reports, ensuring secure access to up-to-date.   Export results You can export the entire report in PDF or PowerPoint format. You can also export individual charts in PDF, PPT, PNG or aggregated data in Excel format to create custom reports with external tools. Request demo Fill in the form to schedule a demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form Tools for online survey distribution Send the invitation to answer the questionnaire by email, sms, links and third party systems Email sender Designing a email campaign has never been easier IdSurvey’s integrated Email Sender allows you to manage survey campaigns quickly and efficiently. You can launch a campaign to your entire contact list or define specific criteria to target selected recipients. The system handles customizable reminders, automatically sending follow-ups only to those who haven’t completed the questionnaire. You can also create multiple campaigns within the same survey to tailor messages for different segments of your contact list, ensuring more relevant and effective communication. Smart email campaigns Smart Campaigns automatically send invitation and reminder emails to contacts with the highest likelihood of helping you complete your survey quotas. The system checks progress up to every hour and continuously adjusts targeting based on completed interviews to optimize delivery and improve quota fulfillment. Customized email address On request, the sender’s email address can be fully customized to reflect your brand identity. This small but impactful detail helps reinforce brand recognition, build trust with respondents, and increase open rates right from the very first contact. A branded sender address also contributes to a more professional and consistent communication strategy across all your survey campaigns. Reminder For each campaign, you can schedule up to four reminders. Reminders are sent only to participants who haven’t yet completed the survey. Each reminder message can be customized to match your communication style, ensuring consistency and relevance across your outreach. Monitor detailed stats for every reminder to keep performance under control. SMS sender Reach everyone on their mobile devices, instantly With IdSurvey's SMS Sender, you can easily create and manage online survey invitations. Schedule reminders, track real-time stats, and monitor performance. Like the Email Sender, it supports Smart Campaigns that automatically optimize quota completion. Set the sender with a phone number or brand name. A character counter helps manage message length and costs. Survey links are shortened for clarity and space-saving. The system also manages unsubscribe requests, ensuring compliance and keeping your contact list current. Survey distribution features list Link on website, social media, and panels Publish and track multiple links Create customized links to track the origin of survey responses. You can generate multiple links for each distribution channel, for example, one for your website, one for social media, and another for email campaigns. Each link can be named individually, allowing you to accurately trace the source of every response collected. Populate fields from URL IdSurvey allows you to collect contact data directly from the URL. This means you can pass information such as name, email, or custom fields through the URL when you set up and publish the survey link in third-party systems or social platforms. IdSurvey will automatically populate the corresponding contact fields, streamlining the data collection process and enabling the use of this data in questionnaire logic. Generic and unique survey links IdSurvey supports both generic and unique survey links. Generic links are great for anonymous responses or integration with other platforms. External tools can add unique IDs or emails to personalize each link, allowing IdSurvey to track and prevent duplicate submissions. Unique links are auto-generated for each contact in IdSurvey, ideal for sending surveys via email marketing tools. Panels and third party instruments Work with one or multiple panel providers at the same time for the same survey. Add the redirect links to the panel provider corresponding to the outcomes “complete interview”, “quota full” and “out of target”. Besides, by using to the “Populate fields from URL” function you can easily combine third party instruments. For specific requests you can require the integration to existing SSO (Single sign-on). Survey distributions features Automatic delivery Make the delivery automatic using Smart Campaigns. All the contacts that correspond to the parameters you set will be automatically added to the smart campaign. Smart campaigns With the algorithm of smart campaigns, IdSurvey will send emails or SMS to the contacts that are necessary in order to complete quotas. So this will improve the performance of the campaign and of the entire survey. Anonymous campaigns IdSurvey allows you to send the survey invitation to a list of contacts and to collect interviews without any link to the respondent. With this particular feature you can carry out anonymous surveys using email or SMS campaigns. Customize emails Create a layout that reflects the brand, product or services. Customize the design of the emails choosing font, size, color, logo and pictures with the editor “What you see is what you get”.   Target Invite only the contacts that match your requirements. With IdSurvey campaigns you can email surveys to your target only and set filters on the status of the contact. Statistics Monitor the progress of each campaign with detailed statistics updated in real time. Keep track of each delivery checking who opened the email and improve the productivity of your campaigns. Email and SMS test Before launching a campaign review the text and layout of the message by performing a test: send the test email directly to your inbox or mobile number, without altering results and statistics. Unsubscribe Email campaigns include an unsubscribe link by default. You can also enable the unsubscribe option for SMS campaigns, allowing respondents to reply with a message to opt out. No spam Thanks to the quality and reliability of the delivery service, Email Sender minimizes the possibility of spam and manages to reach a high delivery rate. Monitor the outcomes Keep track of all the interactions using the Activity Log of each contact. All the outcomes of emails and sms will be registered along with the details of each single action and response rate. Simple integration Saving the information included in the access URL to the questionnaire, you can easily combine third-party instruments such as CRMs or managing softwares. Text piping Create personalized invitations with text piping. Increase engagement by tailoring email and SMS messages with the name or any other contact information. Resume interview Thanks to unique links or URLs with an external ID, respondents can pause the interview and resume it anytime, from any device. Share multiple links Create additional links for each website or social. Post an invitation on Facebook or tweet a link on X or any other social network, keeping track of where respondents are coming from. Multiple panels IdSurvey allows you to work with multiple panels simultaneously, whether internal, external, or from third-party providers. Each panel can be tracked and analyzed independently, giving you full control over exit links for completed interviews, out-of-target and quota full outcomes. Primary Key Easily integrate the survey with third-party tools by adding the primary key directly into the interview link and storing it in one of the contact's fields. Secure Access with Credentials Distribute a single, generic survey link and require respondents to log in using a username and password. This feature is useful for specific distribution scenarios where secure, controlled access to the survey is needed. Customize Exit Pages Personalize the messages shown on exit pages based on the interview outcome. You can also easily redirect respondents to specific URLs at the end of the questionnaire. Automatic delivery Make the delivery automatic using Smart Campaigns. All the contacts that correspond to the parameters you set will be automatically added to the smart campaign. Customize emails Create a layout that reflects the brand, product or services. Customize the design of the emails choosing font, size, color, logo and pictures with the editor “What you see is what you get”. Email and SMS test Before launching a campaign review the text and layout of the message by performing a test: send the test email directly to your inbox or mobile number, without altering results and statistics. Monitor the outcomes Keep track of all the interactions using the Activity Log of each contact. All the outcomes of emails and sms will be registered along with the details of each single action and response rate. Resume interview Thanks to unique links or URLs with an external ID, respondents can pause the interview and resume it anytime, from any device. Primary Key Easily integrate the survey with third-party tools by adding the primary key directly into the interview link and storing it in one of the contact's fields. Smart campaigns With the algorithm of smart campaigns, IdSurvey will send emails to the contacts that are necessary in order to complete quotas. So this will improve the performance of the campaign and of the entire survey.   Target Invite only the contacts that match your requirements. With IdSurvey campaigns you can email surveys to your target only and set filters on the status of the contact. Unsubscribe Email campaigns include an unsubscribe link by default. You can also enable the unsubscribe option for SMS campaigns, allowing respondents to reply with a message to opt out. Simple integration Saving the information included in the access URL to the questionnaire, you can easily combine third party instruments such as CRMs or managing softwares. Share multiple links Customize your message and communication for different websites or social. Post an invitation on Facebook or tweet a link on Twitter or any other social network, keeping track of where respondents are coming from. Secure Access with Credentials Distribute a single, generic survey link and require respondents to log in using a username and password. This feature is useful for specific distribution scenarios where secure, controlled access to the survey is needed. Anonymous campaigns IdSurvey allows you to send the survey invitation to a list of contacts and to collect interviews without any link to the respondent. With this particular feature you can carry out anonymous surveys using email or SMS campaigns. Statistics Monitor the progress of each campaign with detailed statistics updated in real time. Keep track of each delivery checking who opened the email and improve the productivity of your campaigns. No spam Thanks to the quality and reliability of the delivery service, Email Sender minimizes the possibility of spam and manages to reach a high delivery rate. Text piping Create personalized invitations with text piping. Increase engagement by tailoring email and SMS messages with the name or any other contact information. Multiple panels IdSurvey allows you to work with multiple panels simultaneously, whether internal, external, or from third-party providers. Each panel can be tracked and analyzed independently, giving you full control over exit links for completed interviews, out-of-target and quota full outcomes. Customize Exit Pages Personalize the messages shown on exit pages based on the interview outcome. You can also easily redirect respondents to specific URLs at the end of the questionnaire. Discover how organizations across industries use IdSurvey to collect online surveys, engage respondents, and drive informed decisions. Market Research Conduct in-depth studies on consumer behavior, product testing, brand perception, and competitive analysis. Public Opinion Gather insights on political, social, or cultural topics through wide-reaching online survey campaigns.   Academic & Social Research Design complex studies for universities, research institutes, or non-profits, fully GDPR compliant and anonymous if needed.   Customer Satisfaction Measure and improve customer experience with customizable surveys tailored to your customer journey.   Employee Engagement & HR Surveys Run internal surveys to assess employee satisfaction, organizational climate, training needs, or remote work feedback.   Event & Post-Experience Surveys Capture real-time impressions from attendees or participants to evaluate the success of events, trainings, or trade shows. https://youtu.be/0fVlyAEnEw8?si=OLlSzF3T7WcfWMuR Schedule a demo now Themes and branding The software for online surveys that really fits any brand Deliver surveys that reflect your brand’s identity with precision and style. IdSurvey is an outstanding theming and branding tools that let you customize every visual element of your questionnaire—from colors, fonts, and logos to layout and navigation elements—ensuring a consistent and professional look across all touchpoints. Unlike many other platforms, IdSurvey offers detailed customization, allowing you to configure even the smallest aspects of your survey experience. You can define the overall layout style for question presentation, choosing between classic inputs like checkboxes and radio buttons, or a more modern button-based interface to enhance clarity and user experience. All themes are fully responsive, offering a seamless experience across desktops, tablets, and smartphones, so your brand always looks its best on any device. Live preview Preview your survey in real time before launching it. With IdSurvey’s live preview feature, you can easily switch between desktop and mobile views to ensure your questionnaire looks perfect on any device.   Ready to use templates Jumpstart your online survey with a selection of professionally crafted templates. Perfectly balanced in style and usability, these ready-to-use themes can be applied as-is or used as a starting point for your own customizations.   Save new template Create and store your own custom templates. Once saved, your branded themes and layout preferences can be easily used for future projects, no need to start from scratch every time.   Responsive themes Ensure a seamless survey experience across all devices with fully responsive themes. Whether respondents access the survey from a smartphone, tablet, or desktop, with screen of any size, the layout automatically adapts to ensure optimal readability and engagement.   Custom CSS For geek users IdSurvey offers full support for custom CSS. Perfect for agencies, designers, or brands with strict style guidelines, custom CSS lets you achieve a truly tailored and professional look. Multi-language template support Create a consistent brand experience across different languages. Templates automatically adapt to multilingual surveys, ensuring your design stays intact no matter the language your respondents see. One template, global reach. Multi Mode Mix multiple methodologies in the same survey IdSurvey is not just an online survey software, it also natively supports CATI (telephone interviewing) and CAPI (face-to-face interviews with a dedicated offline app). Thanks to the Multi Mode feature, you can combine web surveys with telephone or face-to-face interviews. For example, to engage hard-to-reach targets such as doctors or politicians, you can begin by calling respondents to introduce the survey and generate interest, then send them a link to complete the questionnaire online at their convenience. In more challenging cases, you can assign an agent to conduct the interview in person. With Multi Mode, you bring together the advantages of phone, face-to-face, and online methodologies all in one powerful platform. Discover how to combine survey methods Book a demo Online survey software FAQ Why is IdSurvey different from SurveyMonkey, QuestionPro and other similar software? While other platforms focus on quick and basic surveys, IdSurvey is designed for professionals who take research seriously and require more than just standard features. Instead of offering oversimplified tools or rigid templates that restrict research potential, IdSurvey provides full control, advanced logic, multi-channel distribution, and professional-grade functionalities. The platform delivers capabilities that generalist tools simply cannot match. Discover the full comparison on the blog. What are the plans and pricing options for a professional online survey system? IdSurvey is designed to provide every researcher—whether conducting occasional surveys or managing large-scale projects—with full access to all professional features. There are no fixed plans, monthly fees, or limited-access versions. All functionalities are included by default, without restrictions or hidden costs. The pricing model is based exclusively on completed interviews, with a per-interview cost that scales according to annual volume. This structure offers maximum flexibility and cost efficiency. A personalized quote can be requested at any time, with no obligation. Is technical support available? Yes. IdSurvey provides direct access to highly qualified and experienced technical specialists who offer assistance at every stage of the research process. Support requests are handled promptly via ticketing, and phone support is available when necessary for more direct communication. Users interact directly with support technicians—no intermediaries—ensuring accurate and expert guidance. In addition to standard support, assistance is available for integrating third-party tools and developing custom features on request. From setup to advanced configurations, IdSurvey ensures that projects run smoothly and efficiently. Can IdSurvey be used on the cloud or on-premises? IdSurvey supports both cloud-based and on-premises deployment, depending on organizational needs. Regardless of the chosen deployment model, the product remains exactly the same: the same features, the same interface, and the same licensing structure. Users benefit from full access to all platform functionalities in both environments, ensuring a consistent experience and performance across solutions. The cloud version provides immediate access to the platform, automatic updates, daily backups, and zero maintenance, making it ideal for teams seeking a fast and hassle-free setup. For organizations with specific security policies or internal hosting requirements, IdSurvey can also be installed on local servers. This on-premises version offers full control over infrastructure and data management. Technical support is provided during installation and for any required configurations. Are technical skills required to use the platform? No. IdSurvey is designed to be user-friendly and accessible to users without technical backgrounds. The interface simplifies complex operations through step-by-step guidance and visual tools for building logic and workflows. At the same time, the platform includes advanced capabilities for experienced users, such as API access on request, scripting, and integration with external systems. Whether managing a simple feedback form or a complex multilingual survey, IdSurvey adapts to the user’s level of expertise. Additionally, training courses are available on request, providing structured learning paths to help teams make the most of the platform’s full potential. Are the collected data secure and GDPR compliant? Yes. IdSurvey is designed to support compliance with the General Data Protection Regulation (GDPR) and follows recognized standards for data security and privacy. Data are hosted in ISO-certified data centers and are protected with commonly adopted security protocols, including encryption during transmission. IdSurvey is structured to support responsible data management practices and to help protect respondents’ privacy throughout the data lifecycle. Is support available during the creation of a survey? Absolutely. IdSurvey provides assistance throughout the entire survey creation process, including project setup, question design, logic configuration, and testing. Support is handled by experienced technicians who ensure optimal use of the platform’s capabilities. Upon request, IdSurvey can also deliver a turnkey service, developing the entire questionnaire based on specific client needs. This option is ideal for organizations seeking a time-saving solution or requiring precise implementation of complex logic. From concept to deployment, IdSurvey ensures a fully customized, ready-to-use survey solution. #### Pricing Discover the offer Fill in the form to receive a custom quote. Invest in a flexible and robust survey software to manage your research and data analysis.Capterra Reviews 4,8/5 Per favore compila il form The top professionals worldwide have chosen IdSurvey for survey software. Flexible and scalable pricing IdSurvey provides licenses tailored to meet all requirements, catering to both small start-ups and large-scale enterprises. With minimal startup costs and discounts on the interviewer licenses or completed interviews, you can invest in precisely what you need with a minimal initial outlay. As your business expands, you have the flexibility to purchase additional licenses or interview packages, benefiting from discounts based on previous purchases. Phone Purchase annual licenses for ongoing usage, or save by buying daily licenses for short-term projects. Online Purchase packages of completed interviews with progressive discounts based on quantity. Add email and SMS licenses to distribute the survey link. Face to face Free app and no costs for the agents. Purchase packages of completed interviews with progressive discounts based on quantity. OnCloud: everything covered, no hidden fees Administration Administration interface included Analysis and Report Design and share reports and dashboards with your team in real-time Support One of our experts will get back to your requests in no time Security Secure Connections with HTTPS Protocol, daily offsite backups Server and firewall Load Balancing ARR System, redundancy, 99.99% service uptime No limits No limits on number of concurrent surveys or questions No hardware costs No costs for infrastructure and server maintenance Storage SQL Servers connected via redundant full-SSD NFS datastores GDPR Compliant Survey data secured against loss, misuse, or damage Updates With IdSurvey, you'll always have an up-to-date survey software Knowledge base Plenty of articles to learn how to set up and design questionnaires. Training & Onboarding In just a few hours, your team will be ready to harness the power of IdSurvey OnPremises You have the choice to use IdSurvey on the free Cloud or opt for On-Premises installation, granting you full control over both infrastructure and database management, ideal for meeting your organization's unique requirements. Schedule a demo Would you like our team to give you a call? Fill in the details in the form to receive a personalized quote and a tailor-made demo to meet your specific needs. Request a quote #### Privacy Policy Privacy Privacy Policy – www.idsurvey.com www.idsurvey.com Privacy Policy Questa Applicazione raccoglie alcuni Dati Personali dei propri Utenti.   Controller of Data Processing IdWeb S.r.l. viale Romagna, 69 – 06012 Città di Castello – PG, info@idweb.it   Types of data collected There are data collected automatically, “browsing data” among Personal Data collected through the website autonomously or through third party: computer systems and website software procedures collect, during their normal functioning, some personal data and its transmission is implied in the internet communication protocols. These are information that are not collected to be associated with identified individuals but for their nature they could identify users through elaborations and associations with third party data. We find in this category of data IP addresses or domain names of computer used by users connecting to the website, addresses in URI (Uniform Resource Identifier) of requested resources, request time, method used to make the request to the server, dimension of the file received as request, numerical code of the status of the server request (completed, error, etc.) and other parameters related to the operative system and to the IT environment of the user. These data are just used to obtain anonymous statistical information on website use and to control the right functioning and they’re immediately deleted after the processing. The data might be used for the verification of responsibility in case of hypothetical violations to the website. Also, there are data that are directly conferred to the user if a natural person subscribes contracts or sends requests through contact forms in the website. In these cases data processed are: identification data (name, surname), personal and contact data (phone number, email). Other Personal Data collected may be indicated in other sections of this privacy policy or through informative texts displayed during Data collection. The possible use of Cookies – or other tracing tools – by this website or by the Controller of third party services used by this website has the scope of identifying the User and record his preference for purposes linked to the service distribution requested by the User, if not differently specified. If some Personal Data are not provided by the User, distribution of services requested might be denied. The User will take on the responsibility of third party Personal Data published or shared through the website and he guarantees he has the right to communicate or broadcast them, releasing the Controller from any responsibility to third party. Paper mail and electronic mail coordinates are supplied by the person concerned during the trade of a product or service and they will be used by the Controller to propose similar services assuming that the person concerned doesn’t refuse this use, initially or in following communications. The person concerned can refuse the processing in any moment, easily and for free, according to the procedure indicated in the act of data provision or in following communications, sending an email with “I oppose” to the following email address: info@idweb.it   Procedure and place of the processing of collected data Processing procedure The Controller processes User Personal Data adopting right security measures to prevent unauthorized access, disclosure, editing or deleting of Personal Data. The processing is done through IT and/or telematic tools, with organizational procedures and with logic linked to specified purposes. Categories of subjects that data will be communicated to In relation to the purposes of the data collection or processing they might be communicated – if necessary – to: public Administrations and Authorities, if provided by law; credit Institutions that interact with the controller for credit/debit management and financial brokering; all those physical and/or juridical subjects, public and/or private (legal, administrative and fiscal consulting offices, juridical offices (Chamber of commerce, etc) when the communication is needed or functional to the owner activities and in way and purposes specified in the related section; in some cases, authorised subject categories involved in site organization (administrative, commercial, marketing, legal and sys-admin staff) may have access to the Data; some external subjects that data might be communicated to (as third party technical providers, curriers, hosting providers, IT companies. communication agencies) are also nominated, if needed, Responsible of Data processing by the Controller. The updated list can always be asked to the Data Controller. Place Data are processed in the operative headquarter of the Controller and in any other place where the parties involved in the processing are located. For other information, contact the Controller.   Purposes of the processing of Data collected Processing purposes followed by the Controller through the website can be resumed as follows: 1) following up to Users requests 2) accomplishing pre-contract, contract and post-contract duties in respect to composed and composing juridical relations, even at a distance; 3) following legal obligations; 4) management, administrative, accounting and fiscal fulfilment; 5) realizing not identificative statistics; 6) data will be processed by the Controller for direct selling of his own product and services, except for the right of the person concerned to refuse. If agreed, the data will be processed for purposes generally defined as marketing, that is to say for: 7) verification of the quality of services offered, even post-sale services; 8) completion of market research; 9) sending informative messages and commercial and promotional communication related to the activity and to services of the Controller, through automatic means, as email and sms, and traditional means, as paper communication, respecting principles of lawfulness and correctness and law dispositions; 10) giving information on services that the Controller and/or affiliate companies and/or controlled companies, as the commercial partners and outsourcers, through automatic means, as email and sms, and traditional means, as paper communication, respecting principles of lawfulness and correctness and law dispositions and without selling personal data to third parties. The Controller states never to sell his customers data to third parties for marketing purposes; We point out that consent given for purposes of which art. 130 commi 1 e 2 del D. Lgs 30 giugno 2003 (authorized modalities: fax email sms mms) is also extended to traditional modalities (paper mail).   Legal basis of the processing To lawfully process user data, the Controller uses several legal basis: the necessity to conclude a contract with the person concerned and fulfil the obligations that come from it; the necessity to answer to a request of the person concerned; the necessity to conform to obligations required by law or exercise a right or respond to pleadings; he necessity to prosecute a legitimate interest of the Company, as: guarantee that the Controller network and websites and its information are safe; in respect of what allowed by the Article 130 comma 4, perform marketing activities in the form of “soft spam”. The consent of the person concerned (just when required or allowed by law). If the consent is used as legal base to process data of the person concerned, the person can easily revoke it in any moment and at no cost. The consent to personal data processing is asked for the use of data for marketing purposes related to services offered by the controller. The communications will be sent using traditional means, and automatic ex art. 130, comma 1 e 2, del D.lgs. 196 of 2003: in particular by mail, also electronic, sms, mms, fax. We specify that the consent given for the automatic modalities is extended to traditional too. Without prejudice to the rights of the data subject. The non-provision of the consent to marketing purposes won’t have any consequence for the person concerned and won’t preclude service usage.   Storage time Data will be stored for the time needed to reach the purpose the Company collected them for. Please consider that is some cases a longer storage time might be allowed or requested by law. Criteria to determine the storage time include: For how long the data are needed to provide the service or product or to exercise the Controller activity. There is a legal, contractual, administrative or similar duty on the data storage. For example, when there are rules that force data storage for fiscal or accounting reasons, or juridical orders to store data for an investigation, or data have to be stored for the establishment of legal claims.   Exercise of the rights of the Users Data treated in the infringement of the law, as well as take position against their processing in any case, for legitimate reasons. In particular, people concerned have the right to fully or partially oppose: a) for legitimate reasons to processing of personal data related to them, although pertinent to collection scope; b) to processing of personal data that are related to them for the dispatching of advertising material or direct sell or market research or commercial communication. We specify that the right of person concerned to oppose to personal data processing for the purposes above made through automatic contact modalities is extended to the traditional ones and that it does not affect the possibility for people concerned to partially exercise this right according to art. 7, comma 4, lett. B) of D. Lgs. 30 June 2003 n. 196, that is to say, opposing just to promotional communications through automated tools, for example. Requests have to be made to the Processing Controller to the contacts specified in the paragraph dedicated to the Controller of this reporting. People concerned can also, easily and for free, oppose to processing of their email coordinates by the Controller for product and service selling similar to those purchased in any moment, sending to the Processing Controller an email writing “I oppose” to the following email address: info@idweb.it. The person concerned is entitled to: review, edit or delete data provided to our Company (if storing is not allowed anymore or if there’s no obligation to store them); receive a copy of his data (in a readable form of common use); ask any other information on the protection of his data; Contact information of the Controller are: Paper mail: IdWeb s.r.l. viale Romagna 69/a 06012 Città di Castello PG – Italy Online: info@idweb.it. The Controller does its best to answer to request in time and at no cost unless it requires an enormous effort. In some cases the Controller might request to verify the identity of the person concerned before taking charge of his request. If the person concerned is not satisfied with the answer, he can file a complaint to the competent control authority of his Country (for Italy: Autorità garante per la protezione dei dati personali). This Application doesn’t support “Do Not Track” requests. To know if third parties services support them please consult their privacy policy.   Details on Personal Data processing Contact form (This Application) Compiling the contact form with data, the User allow its use to answer to information, quotation requests or any other request indicated in the form header. Personal data collected: Surname, Email, Address, Country, Name, Phone Number, Stare and several Data types. Other information on processing Defence in court proceedings User Personal Data can be used for the defence in court proceedings by the Controller or in preparatory phases to its introduction, from violation by the User of it or of the services connected. The User is aware that it might be requested to the Controller to disclose the Data by request of public authorities. Specific information By User request, this Application might provide to the User additional and contextual information related to specific services or to Personal Data collection and processing, in addition to the information included in this privacy policy. System Log and maintenance For functioning and maintenance needs, this Application and eventual third party services used might collect system Log, that is to say files that record the interactions and that can also include Personal Data as the User IP address. Information not included in this policy Further information related to Personal Data processing can be requested in any moment by the Processing Controller using contact information. Editing to this privacy policy The Processing Controller reserves the right to edit this privacy policy in any moment ensuring publicity to Users in this page. Please consult this page frequently, considering as reference the last edit date specified at the bottom of the page. If editing to this privacy policy won’t be accepted, the User has to stop the use of this Application and he can request to the Processing Controller to delete his Personal Data. Except otherwise expressly specified, the previous privacy policy will be applied to Personal Data collected up to that moment. Information on this privacy policy The Data Processing Controller is responsible for this privacy policy composed from preset forms by Iubenda and stored on its servers. This is a general information. More specific information referred to specific processing might be find in the related sections. For information on cookies, click here. #### Request a new article for the Knowledge Base IdSurvey Knowledge base. Request a new article for the Knowledge Base. #### Retail Retail survey Get to really know your customers with retail customer survey Fegardless of size of the business, knowing customer feedback is critical. Even in the retail sector, customer experience is a crucial factor in maintaining and growing brand business. In fact, knowing the customer at every touch point - before, during, and after the sale - is crucial to discover the satisfaction rate at every step of the purchase.Analyzing sales data only does not allow you to know customer satisfaction and experience. With retail customer experience survey you can collect customer feedback. Thanks to retail survey questions, brands and stores will know where to focus to increase loyalty, reputation and, therefore, increase sales. Demo request IdSurvey allows your brand to: Know the reputation of your brandDiscover the real reputation of your brand by asking customer feedback. Thanks to retail customer survey you will understand the main motivations of those who do not have a good consideration and you can find the strategy to turn them into promoters of your brand. Know the customer experience in individual storesDiscover the customer experience at each store within your network. Identify strengths and adopt them at lower performance stores. Customer survey questions for retail stores are a never-ending source of information to optimize all aspects of the customer experience and increase sales. Knowing the efficiency of point-of-sale staffWith retail customer experience survey and mystery shopping you can learn about the friendliness of the staff in each of your brand's stores. You can also evaluate cleanliness, product display, and more. Knowing after-sales satisfaction In addition to the customer shopping experience, collect post-sale feedback such as satisfaction with products, support services, and more. Find insights to maximize loyalty and bring customers back to your stores. Choose how to conduct your retail surveys. With IdSurvey you can choose how to conduct each type of survey for your brand, from questionnaire distribution to data collection, among three different modes. You can also send the survey invitation via SMS, email or social links, or by embedding a QR-code on your point-of-sale receipts. CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request IdSurvey, the survey retail software, customer shopping experience survey, and more With IdSurvey you can conduct online, telephone, face-to-face, and mystery shopping surveys. All methodologies available for any type of retail survey. Brand reputation NPS® Customer shopping experience survey Mystery Shopping Customer experience survey Post-sales survey Employee satisfaction survey Survey retail experience Pricing survey A set of perfectly integrated advanced tools With IdSurvey you have a variety of tools for creating retail customer survey and all kinds of surveys. From designing and distributing questionnaires to analyzing the collected data and generating reports in real time. More than 50 retail survey questionsIdSurvey provides a wide variety of question types. From closed-ended questions, to open-ended questions, from rating questions with multiple types of graphical representations to slider questions. No limitations on your questionnaires. NPS® question and analysisThe NPS® question allows you to instantly analyze brand reputation and learn about both promoting and detracting customers, so you can implement strategies to improve your brand consideration. Take a photoThe photo-taking question is essential for mystery shopping activities. The undercover customer can then take photos of the storefront, product layout, cleanliness of the premises, and anything else you need to evaluate your brand's store. Email campaignsSend survey invitations to a list of customers and manage reminders via email campaigns.
Create smart campaigns to automatically email the customer only when an event occurs. SMS campaignsIncrease the number of respondents by benefiting from the immediacy of SMS. Manage SMS campaigns with the same simplicity and flexibility as email campaigns, including smart SMS campaigns. QR-code readyIn IdSurvey you can create a customer survey directly from URL even without preloading the information. You can add a QR-Code with the customer's data to the receipt for immediate and unique access. Social link sharingPost the link to the wide audience that follows your brand's social profile or page. Discover potential customers and find strategies to lead them to your outlets. Automatic and customizable reportingAnalyze the results of retail customer experience survey with IdSurvey's out-of-the-box reporting and analysis tool. View the automated report, customize it and share it with your team. Customizable themesAdapt the look and feel of your questionnaires and email invitations to your brand colors and style. Add your logo and personalize the customers' experience to enhance and make your brand even stronger. Get the most out of feedback Retail surveys are a valuable tool for your brand. Knowing employee and customer feedback and finding the right strategies to lower the churn rate and the influence of competitors on your business is critical to your retention rate. Increase retention and counteract competition You will find the right insights to focus on strategies to improve customer loyalty, increasing their purchases in your brand's stores and counteracting the influence of competitors.
 Satisfied employees, more engaged customers By improving the satisfaction of employees, they will be more stimulated and loyal to the brand, more friendly and engaging. This translates into more engaged customers during the shopping experience. Each point of contact is an opportunity Gathering customer feedback is extremely important, even after the shopping experience. You will be able to increase engagement and a sense of belonging to your brand, maximizing the retention. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request #### Sample Size Calculator and Confidence Interval. Sample Size Calculator and Confidence Interval Use the online survey calculator to determine your sample size or your confidence interval. The online sample size calculator helps you to exactly define how big your representative statistical sample should be. Knowing the size of the survey sample allows you to accurately estimate the number of people you should involve in your survey. Sample CalculatorConfidence Interval Do you need to determine your sample size? If you need to determine the size of your survey sample, you can use this online calculator. It is a simple and intuitive tool that enables you to know how many respondents you need in your sample. The result is the “representative statistical sample” of your survey. It is called a “sample” because it represents only a part of the total target population that you should involve in your survey.Learn more about Sample Planning > Population size If you don’t know, use 20000 It’s the total number of people that your sample represents and that reflects the true population (if you don’t know, write 20,000 as the sample size don’t change for target populations larger than that and the difference is not statistically significant). Margin of error 5% is a common choice 1%2%3%4%5% It’s the margin of error you can accept (5% is a common true percentage). When the percentage is smaller, you’re closer to the exact answer at a given confidence level. However for lower margin you require a larger sample size. Confidence level Typical choices are 90%, 95%, or 99% 90%95%99% It’s the confidence level you can accept expressed as a percentage (90%, 95% and 99% are common levels). It’s the percentage that expresses how confident you are with the results. For example, 95% confidence interval means that 19 times out of 20 the results lies within the margin of error. Response distribution (%) Leave 50% if you’re not sure. In most cases this parameter has to be set at 50%. The results you expect for each question (standard deviation). If you leave 50%, you go with the most conservative assumption. The number of respondents needed is: 377 Minimum recommended size of your sample. Alternate scenarios Sample size Margin of error 9.78% 6.89% 5.62% Confidence level Sample size 267 377 643 Do you need to determine your confidence interval? The confidence interval is a percentage that describes the confidence level of the result obtained with your survey. If you need to calculate the confidence interval, you can use the online calculator on this page. It is a simple and intuitive tool that enables you to define the confidence interval and to know how much sure you can be of the results obtained from your representative sample.earn more about the confidence interval > Confidence level Typical choices are 90%, 95%, or 99% 90%95%99% It’s the confidence level you can accept expressed as a percentage (90%, 95% and 99% are common levels). It’s the percentage that states how confident you are with the results. For example, 95% means that 19 times out of 20 the results lies within the margin of error. Sample size Total number of respondents. Population size If you don’t know, use 20000 It’s the total number of people that your sample represents (if you don’t know, write 20,000 as the sample size don’t change for larger populations and the difference is not statistically significant). Response distribution (%) Leave 50% if you’re not sure. In most cases this parameter has to be set at 50%. The results you expect for each question (sample standard deviation). If you leave 50%, you go with the most conservative assumption. Your confidence interval estimate is: 0 Create surveys and questionnaires with Idsurvey Sample Size Calculator FAQ What is “sample size,” and why is it important?The sample size is the number of individuals selected from a larger population to participate in a survey or study. It is important because it ensures that the results are statistically valid and representative of the entire population. A well-calculated sample size reduces the margin of error and increases the reliability of conclusions, making the findings more accurate and applicable. How is the sample size calculated with this calculator?Our Sample Size Calculator uses four key parameters to determine the optimal sample size:Confidence Level (%): The probability that the sample accurately represents the population. Common values are 95% or 99%.Margin of Error (%): The acceptable level of inaccuracy in the results. A lower margin of error increases accuracy but requires a larger sample size.Population Size: The total number of people that could be included in the study. If the population is small, the calculator adjusts the formula accordingly.Standard Deviation (%): A measure of variability within the population, expressed as a percentage. If the exact value is unknown, a default of 50% (0.5) is often used, as it represents the highest uncertainty and ensures a conservative estimate. By entering these values into the calculator, you will get an accurate estimate of the sample size needed to obtain statistically valid results. What is the difference between a 5% and a 3% margin of error?The margin of error represents the range within which the survey results may vary from the true population values.A 5% margin of error means that the survey results can fluctuate by ±5% from the actual population values.A 3% margin of error reduces this variability, providing more precise results, but it requires a larger sample size. If you need higher accuracy, it is advisable to decrease the margin of error and increase the number of respondents. What happens if the population is very small?If your population is small (e.g., fewer than 1,000 people), the calculator automatically adjusts the formula to provide a realistic sample size.For very small populations, you may need to survey a higher percentage of the population to obtain reliable results. In some cases, surveying the entire population (a census) may be more practical than using a sample. Can I use this calculator for any type of research?Yes! Our Sample Size Calculator is useful for various types of research, including:• Market research surveys• Academic and scientific studies• Social and political research• Product testing   Request CATI software demo Fill in the form to schedule a demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form #### Social research Social research Social research with IdSurvey Unlock the full potential of IdSurvey survey software to optimize your social research. Use all the social research methods available in the platform and take your work to another level. Interview different socio-economic groups and find out what their views are on a wide variety of topics. Demo request Social survey research with IdSurveySocial research is a tool used by institutes and social researchers to understand people and societies in order to design customized products and services or to confirm theories on various issues, including poverty, sanitation, illiteracy, crime, prostitution, unemployment, and so on. IdSurvey is a comprehensive social research platform that offers advanced tools for professionals to collect and analyze data. With full integration of modules and features, IdSurvey provides social researchers worldwide with a powerful insight platform that can meet even the most sophisticated research needs. For more than 20 years, IdSurvey has been a robust and flexible software that supports the most complex programming and needs. All social research methods at your disposalIdSurvey is an omni channel software that can offer multiple data collection methodologies, allowing easy switching between modes within a single platform. Regardless of whether you want to measure public opinion on a particular issue through an online social survey research or interview people from different demographics face-to-face, IdSurvey offers the support you need to get the data you want quickly and easily. Comprehensive social analysis and researchThe social research tools offered by IdSurvey allow you to cover any type of questionnaire, whether you are dealing with sample surveys, longitudinal surveys, or cross-sectional surveys. The software provides over 50 question types to build standardized, bias-free questionnaires. In addition, with integrated quota management on all methodologies, you can keep track of the different sample units covered by your social survey research ensuring a reliable and representative result. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Smart tools for any social researcher Take advantage of all the features and functionality made available by IdSurvey for your social research: Closed questions. IdSurvey offers several variations of closed questions: multiple selection, single, matrix, rating, and more. Open questions. Choose from text, numeric, or text block answers. Insert limits or controls to verify content at interview stage. Post-coding of open-ended questions. Recodes answers in both bulk and manual form for easier data analysis. Question logic. Use display conditions and skips to provide a personalized experience for each respondent and a logical flow of questions. Control alerts. Set rules to check responses during interview and display alerts if there are errors or inconsistencies. Quotas. Use the quotas management tool to set up your sample dimensions with different layering criteria. Test mode. Questionnaire testing is a key step in social research. With test mode, you can check that your questionnaire is working as it should. Mixed mode. Choose the social research method best suited for your project: telephone (CATI), web-based (CAWI) or face-to-face (CAPI). You can also combine multiple modes in one survey, increasing your reach. Supervision. The supervision of agents' work is crucial to ensure data quality. Use the real-time CATI supervisor dashboard, activity statistics, and interview recording for professional quality control. The answer to all your needs Census surveys. Gather information on demographic composition, economic status, education, health, and other social indicators with IdSurvey, a multichannel platform for social research. Reach the population with telephone, web or in-person surveys. Longitudinal surveys. Create multiple waves of the same survey with the click of a button and detect individual and collective changes over time related to a given area, collecting data that will enable you to understand complex social phenomena. Cross-sectional surveys. Collect information from a representative sample of individuals at a specific time in history. Analyze the data to get a general overview of the phenomenon under study and identify differences among groups of individuals. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request FAQ What is social research?Social research is a process of systematically investigating social phenomena, including the behavior, attitudes, beliefs, and interactions of individuals, groups, and societies. It is a scientific method of collecting and analyzing data to understand human behavior and social relationships. The purpose of social research is to answer research questions or hypotheses, develop and test theories, and contribute to knowledge in the social sciences. Social research can be conducted using a variety of methods, including surveys, experiments, observations, and analysis of existing data. The findings of social research are used by policymakers, practitioners, and researchers to inform decisions and to solve social problems. Why is social research important?Social research is important for several reasons: It contributes to our understanding of human behavior and social relationships: Social research helps us to understand how individuals and groups behave, think, and interact with each other. This understanding can inform policies, programs, and interventions aimed at improving social well-being. It informs decision-making: Social research provides evidence-based information to policymakers, practitioners, and researchers that can help guide decision-making and solve social problems. For example, research on the effectiveness of different educational interventions can inform decisions about educational policy and funding. It helps identify social problems and their causes: Social research can help identify social problems and their underlying causes, such as poverty, inequality, and discrimination. This understanding can inform policies and programs aimed at addressing these problems. It improves the quality of programs and interventions: Social research can be used to evaluate the effectiveness of programs and interventions aimed at improving social well-being. This evaluation can help identify areas for improvement and ensure that resources are being used effectively. It supports the development of theories: Social research helps to develop and test theories about human behavior and social relationships. These theories can be used to guide future research and inform policies and programs aimed at improving social well-being. Overall, social research is essential for developing a deeper understanding of social issues and for informing policies and programs aimed at improving social well-being. How to conduct social research?Social research can be conducted using a variety of methods, depending on the research question, the available resources, and the target population. However, there are some general steps that can be followed when conducting social research: Identify the research question: The first step in social research is to identify a research question that can be answered using empirical data. The research question should be clear, specific, and relevant to the field of study. Conduct a literature review: Before conducting original research, it is important to review the existing literature on the topic. This can help identify gaps in knowledge, inform the research design, and provide a theoretical framework for the study. Choose a research design: Depending on the research question, different research designs can be used, including surveys, experiments, observations, and analysis of existing data. The research design should be chosen based on the research question, the target population, and the available resources. Collect data: Data can be collected using various methods, such as surveys, interviews, focus groups, and observations. The data collection method should be chosen based on the research question and the target population. Analyze data: After data collection, the data should be analyzed using appropriate statistical and analytical methods. The data analysis should be guided by the research question and the research design. Interpret results: The results of the data analysis should be interpreted in light of the research question and the theoretical framework. The results should be presented in a clear and concise manner. Draw conclusions and make recommendations: The conclusions of the study should be drawn based on the results and the theoretical framework. The study should end with recommendations for future research and for policy and practice. Overall, social research requires careful planning, attention to detail, and rigorous data analysis. By following these steps, researchers can conduct high-quality research that contributes to knowledge in the field of social sciences. What type of surveys can I use in social research?There are several types of surveys that can be used in social research. Here are some of the most common types: Cross-sectional surveys: Cross-sectional surveys are conducted at a single point in time and collect data from a sample of individuals or groups. They are useful for exploring relationships between variables and understanding the characteristics of a population. Longitudinal surveys: Longitudinal surveys collect data from the same individuals or groups over a period of time, allowing researchers to track changes and identify trends in behavior, attitudes, and beliefs. Panel surveys: Panel surveys are a type of longitudinal survey in which the same sample of individuals or groups is surveyed at multiple points in time. This allows researchers to study changes within individuals or groups over time. Online surveys: Online surveys are conducted over the internet, often using email or social media to reach participants. They can be cost-effective and convenient for both researchers and participants. Telephone surveys: Telephone surveys involve calling participants and conducting surveys over the phone. They can be useful for reaching a large and diverse sample, but may be less effective at eliciting detailed responses. In-person surveys: Face-to-face surveys involve surveying participants face-to-face, either in a public space or at a specific location. They can be useful for obtaining more detailed responses and building rapport with participants, but can be time-consuming and expensive. Overall, the type of survey used will depend on the research question, the target population, and the available resources. Each type of survey has its own strengths and weaknesses, and researchers should carefully consider the advantages and disadvantages of each option when designing a survey for social research. #### Support Support and services Book a demo Professional support at your fingertips IdSurvey support team is ready to help you - all day, every day. When you purchase IdSurvey, you get a team of professionals who can train you in using the survey software and guide you in designing and programming complex surveys. Professional support The CATI, CAWI, CAPI survey software support team is highly qualified and can lead you through designing even the most complex questionnaires. Training and getting started Choose between standard and advanced training. In just a few hours, your team will be able to unveil all of IdSurvey vast potential. Help Desk support Using your ticket area, you can request assistance in any moment. One of our experts will promptly answer you back. Get support Knowledge base Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires. Go to Knowledge base Guide and papers IdSurvey has an online guide for all the software's features, so you can easily discover all the available tools. Advanced support and customizations Do you have to design a complex survey? Request customizations or advanced support. Maximize your investment with the support of pro experts Our high-value services guarantee a successful setup of IdSurvey for a quick return on your investment. Our advisors will guide you through survey setup, project management, integrations and specific requirements. Questionnaire scripting Our expert team has the best strategies and solutions to script surveys of any complexity. You can entrust scripting of the entire questionnaire to our survey design service team or ask for suggestions and specific solutions. Project assistance Collaborate with our advisors and skilled specialists. Our team can assist you at any step of your project, including quotas and respondent management, questionnaire and survey testing, data export, and data analysis. Custom-made training We share our expertise and professionalism with you. Our advisors can train your researchers, supervisors, interviewers, and users to get to know and use IdSurvey perfectly. Technical assistance Dedicated support to customers who opt for IdSurvey installation on their servers. Our survey service team will give you support with updates, configurations, and system integrations. News and updates IdSurvey is growing every day, thanks to our customers' requests. Our development team turns ideas and survey service requirements into all-around easy features. With IdSurvey, you’ll always have software that's up-to-date. Customizations and integrations Do you need a customization, a new feature, or integration with an external tool? Our survey service team will analyze your request and design specific custom-made solutions. Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo Hosting - OnCloud IdSurvey OnCloud infrastructure offers high efficiency and security with its advanced system of load balancing. SSL Security Safe connections with https protocol Redundant servers Advanced balancing system of ARR load Backup Daily backup saved for 6 months No hardware costs No costs for the infrastructure and maintenance of the server Storage SQL Server connected to NFS on redundant Full-SSD Datastore Up-time Up-time service 99,99%, Up-time storage 99,999999999% Housing - OnPremises If your organization has specific requirements or if you need to autonomously manage servers, choose between Dedicated Cloud and OnPremises. Dedicated Cloud If requested, we can install IdSurvey on Dedicated Cloud (Housing) with an uninterrupted log of activities and logins. You can set a higher backup frequency and special Service Level Agreement. You can also request direct access on IdSurvey MS SQL database. This can help you facilitate your web questionnaire design and implementation in a way that fits your needs. OnPremises If requested, we can install IdSurvey on your customer’s server for complete management of the infrastructure and Microsoft SQL database. This makes web questionnaire design and access directly available to your customer. IdSurvey is distributed as a configured virtual machine, ready to be launched. Supported systems are VmWare and Citrix. #### Survey design Survey design software Survey design software for professional data collection Book a demo The smartest survey design software No coding skills required Survey design software plays a pivotal role in simplifying the process of creating questionnaires, and IdSurvey is an exceptional example of such software. With IdSurvey, anyone, regardless of their programming skills, can effortlessly design questionnaires that align with their specific needs. Its user-friendly interface is accessible via any web browser, making it both convenient and efficient.
With a wide range of question types and advanced survey design tools like IdCode, IdSurvey allows professionals to build even the most complex questionnaires with ease.The software streamlines the survey design process, ensuring that users can create fully customized, professional-looking surveys quickly and effortlessly. The intuitive interface and comprehensive features of IdSurvey make it a preferred choice among professionals. Try the demo questionnaire Survey design tools integrated into an intuitive interface Everything at Your Fingertips IdSurvey provides a versatile platform to create questionnaires for various survey modes, including telephone (CATI), online (CAWI), and face-to-face (CAPI) interviews. This flexibility allows users to adapt their surveys to different projects, ensuring seamless integration with their preferred surveying approach. With a simple and intuitive interface, IdSurvey empowers users to efficiently configure the questionnaire according to their requirements, saving time and effort. The survey design software provides a visual representation of the questionnaire (WYSIWYG) that provides a real-time visual representation of the questionnaire, offering a clear overview of how it will appear to respondents. With just a few clicks, users can add or edit texts, select survey questions, and incorporate complex rules. IdSurvey’s streamlined survey design process empowers users to efficiently create questionnaires without extensive technical knowledge. Schedule a demo of the survey design software Create unlimited survey questions with top-notch survey design software Endless combinations, brilliant solutions Design highly engaging surveys with IdSurvey’s diverse question formats, including rating scales, sliders, drag-and-drop ranking and all the other question types. Improve response rates by incorporating interactive elements like images, video, audio, and file uploads. Choose from standard, matrix, and 3D matrix questions to tailor surveys to your needs. Discover all question types Single select Select one only answer (Radio button) Multiple choice Select one or more answers (Checkbox). Text Insert short text answer (Input field) Number Insert whole or decimal numbers Textarea Insert answer longer than a sentence Drop-down Select one answer from the drop-down Date Select a date with the calendar Slider Move the pointer and pick a value Comparative slider Pick what and how much you prefer Rating Collect answers based on a rating Like Express a preference with like Smile Collect feedback in a fun way Drag & Drop Ranking Drag answers in a ranking Autocomplete Start typing and select your answer Photo Take a live photo also from the browser or upload an existing one Upload file Upload any type of file Descriptive text
 Insert customized text Video Record live videos from the browser or upload an existing one Audio ​Record live audio from the browser or upload an existing one Regex Use any regular expression Exclusive If selected, it disables all other options GPS Save CAPI device location Matrix Use matrix questions with your preferred options 3D Matrix
 Insert more answers in a single cell Buttons Show answer options as buttons Carousel Show questions inside a carouse MaxDiff Select the worst and best attribute Signature Ask for a signature during the interview Single select Select one only answer (Radio button) Textarea Insert answer longer than a sentence Comparative slider Pick what and how much you prefer Drag & Drop Ranking Drag answers in a ranking Descriptive text
 Insert customized text Exclusive If selected, it disables all other options Buttons Show answer options as buttons Multiple choice Select one or more answers (Checkbox). Drop-down Select one answer from the drop-down Rating Collect answers based on a rating Autocomplete Start typing and select your answer Video Record live videos from the browser or upload an existing one GPS Save CAPI device location Carousel Show questions inside a carouse Text Insert short text answer (Input field) Date Select a date with the calendar Like Express a preference with like Photo Take a live photo also from the browser or upload an existing one Audio ​Record live audio from the browser or upload an existing one Matrix Use matrix questions with your preferred options MaxDiff Select the worst and best attribute Number Insert whole or decimal numbers Slider Move the pointer and pick a value Smile Collect feedback in a fun way Upload file Upload any type of file Regex Use any regular expression 3D Matrix
 Insert more answers in a single cell Signature Ask for a signature during the interview Survey design software: logic and branching Advanced Survey Logic for Maximum Flexibility IdSurvey offers powerful logic and branching tools that give users full control over the flow of their questionnaires. These tools allow for the implementation of logic conditions, enabling the hiding of pages, questions, or answer options based on various rules. This flexibility ensures that the survey experience is tailored to each individual respondent, ensuring the accuracy and relevance of the data you collect. With the survey design software, users can effortlessly design questionnaires that adapt to the unique needs of their respondents, creating a seamless and personalized survey journey. Book a demo Complete control, endless possibilities With the survey design software, you can specify parameters and settings for each questionnaire element, giving you maximum control through a comprehensive suite of survey design tools. Display Collect quality data: decide if to display it according to previous answers or respondent’s personal information. Skip Manage interview-flow settings with simple or complex skip logic. Piping Use text piping to display an answer or data or use it to design your logic conditions. Quota Set quotas for any respondent’s characteristics, and collect only the interviews you need. Random Display answers, questions, or pages in random order using IdSurvey's powerful random engine. Script Customize the verifications, graphics, and functions of any questionnaire item by using ClientScript and its endless options. Discover the main features of the survey design software Tools for complete control. For all survey questions and answers you can set customized parameters. Discover IdSurvey main features. Restrictions Insert any type of rule to validate text or numerical answers Answer limit
 Set minimum and maximum answers for a question Update contact Automatically update a contact field according to one or more answers Out of target Set the out of target in answers that determine the screen out Autocorrect An answer can edit the value of a previous one Client Script Set CSS style of JavaScript code within a page Alert Add alerts on questions with a customized text Show or Hide Display a question or answer just in specific conditions Loop Create all kinds of loops, static or dynamic to repeat sections of the questionnaire. Encode questions Encode or assign a score to answers setting all kinds of rules. Unlimited conditions Create rules of any complexity with logic conditions and functions. Optional answer Decide if the question has a mandatory or optional answer Not sequential The page is displayed only if directly called by a skip condition More questions in a page Insert more questions in a page to make questionnaire compiling faster Logic control Check display conditions and skip syntax. Easy integrations Add variables in the interview URL to easily integrate IdSurvey with third-party tools. Restrictions Insert any type of rule to validate text or numerical answers Autocorrect An answer can edit the value of a previous one Loop Create all kinds of loops, static or dynamic to repeat sections of the questionnaire. Not sequential The page is displayed only if directly called by a skip condition Answer limit
 Set minimum and maximum answers for a question Client Script Set CSS style of JavaScript code within a page Encode questions Encode or assign a score to answers setting all kinds of rules. More questions in a page Insert more questions in a page to make questionnaire compiling faster Update contact Automatically update a contact field according to one or more answers Alert Add alerts on questions with a customized text Unlimited conditions Create rules of any complexity with logic conditions and functions. Logic control Check display conditions and skip syntax. Out of target Set the out of target in answers that determine the screen out Show or Hide Display a question or answer just in specific conditions Optional answer Decide if the question has a mandatory or optional answer Easy integrations Add variables in the interview URL to easily integrate IdSurvey with third-party tools. Survey design software: random Random doesn’t mean chaos IdSurvey random engine displays any item of the questionnaire in random order. So you can randomize pages, questions, rows, and much more. Also, you can create groups of items and enable randomization on their sub-items. Moreover, with the advanced random option, the survey design software lets you create endless complex combinations for reliable survey results. Book a demo Survey design software powered by IdCode All the capabilities of coding, no programming required Designing a good survey questionnaire with IdCode is not only fast and intuitive but also accessible to users without any programming skills. The survey tools provides a seamless transition from the graphical user interface (GUI) to IdCode, enabling users to switch between the two modes effortlessly. Users can learn and adapt to IdCode's syntax at their own pace, ensuring a smooth and efficient survey design experience. The syntax of IdCode is designed to be user-friendly, making it easy for users to grasp and utilize, even without prior programming experience. With IdCode, users can unlock the software's potential and design surveys that meet their specific research needs with ease and efficiency. Discover more on IdCode Easily build multilingual questionnaires using survey design software Ask good questions in the right language Effortlessly create multilingual surveys by importing translation files in the survey design software. IdSurvey automatically detects the respondent’s browser language and displays the questionnaire accordingly. Use language settings to modify question flow or visibility, ensuring a tailored survey experience for diverse audiences. Improve the quality of your survey research allowing the respondents to answer the survey in the language they prefer. Discover more Features Create multilingual questionnaires in a simple and intuitive way! Language identification IdSurvey will automatically display the questionnaire according to the browser language of the contact. Default language Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available. Language switch The user can decide to change to his target language by clicking on the main menu of the questionnaire. Pre-set language Pre-set the user’s language in the “Language” field of the contact. Export Excel Export translation with Excel files and share them with your translators to improve your translation process. Import Excel Import translations with Excel files. You can import all the translations, a single language or the missing revisions only. Excel columns identification IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language. Identify missing translations You can export and import only the parts of the questionnaire that have not been translated yet. Manage editings Export and import only the parts of the questionnaire that you need to revise if the main language was edited. All the alphabets of the world IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience. Language editing You can edit translations from the Excel file or by using the IdCode of the questionnaire. Logics Customize the flow and the logics of the questionnaire according to the language used by the user. Use one link only Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent. Available for any module Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers. One db Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results. Language identification IdSurvey will automatically display the questionnaire according to the browser language of the contact. Pre-set language Pre-set the user’s language in the “Language” field of the contact. Excel columns identification IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language. All the alphabets of the world IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience. Use one link only Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent. Default language Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available. Export Excel Export translation with Excel files and share them with your translators to improve your translation process. Identify missing translations You can export and import only the parts of the questionnaire that have not been translated yet. Language editing You can edit translations from the Excel file or by using the IdCode of the questionnaire. Available for any module Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers. Language switch The user can decide to change to his target language by clicking on the main menu of the questionnaire. Import Excel Import translations with Excel files. You can import all the translations, a single language or the missing revisions only. Manage editings Export and import only the parts of the questionnaire that you need to revise if the main language was edited. Logics Customize the flow and the logics of the questionnaire according to the language used by the user. One db Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results. Try a multilingual online survey Survey design software with test mode to ensure accuracy With test mode you can simulate the real survey to train interviewers or test any part of the questionnaire, without concern over your final data. By opening the interview in test mode, you can quickly complete the survey skipping to the questions you want to check. When you’re ready to start the data collection, you set the survey in live mode with just one click and the survey design software automatically starts saving the data in the final database.When you disable test mode, the data are reset and survey is ready to be distributed. Test data are not saved that means you can put the survey offline and in Test Mode every time you want. Book a demo Survey design software: FAQ What is survey design software?Survey design software is a specialized tool that facilitates the creation and customization of questionnaires for surveys. It provides a user-friendly interface that allows users to design surveys according to their specific needs and research goals. Survey design software typically offers a wide range of question types, logic and branching capabilities, multilingual management, quotas management, and other advanced features to optimize the survey design process. It eliminates the need for programming skills, enabling users to easily create professional-looking surveys that capture the desired information from respondents. The most professional survey design tools cover multiple methodologies like telephone, online and offline. What is survey design?Survey design refers to the process of creating a questionnaire to gather data from a targeted group of respondents. It involves carefully crafting the structure, format, and content of the survey to ensure that it effectively captures the desired information. Survey design encompasses various aspects, including selecting appropriate question types, organizing the sequence of questions, implementing logical flow, and considering the overall survey experience for respondents. A well-designed survey is crucial for collecting accurate and reliable data that can be analyzed to gain useful insights about the target audience. How to design a good survey with a survey design software?Designing a good survey involves several key aspects to keep in mind: Clearly define the research goals and target audience to ensure the survey aligns with the desired outcomes. Craft concise and unbiased survey questions that are relevant to the objectives. Use a variety of question types to gather different types of data. Organize the survey in a logical and coherent flow, keeping it user-friendly and engaging. Incorporate proper response scales and offer an option for open-ended feedback. Pretest the survey with a small sample to identify and address any issues before administering it to the larger audience. Excerpt: Survey design software for professional data collection. The smartest survey design software. No coding skills required. Survey design software plays a pivotal role in simplifying the process of creating questionnaires, and IdSurvey is an exceptional example of such software. With the survey design software, you can specify parameters and settings for each questionnaire element, giving you maximum control through a comprehensive suite of survey design tools. #### Survey quality control Survey quality control Ensuring accurate and reliable survey data. Survey Quality Control Tools. Review, accuracy and reliability.IdSurvey provides multiple tools for simple and accurate quality control of survey data. Survey data quality is critical to obtaining reliable and meaningful insights. Quality Control stands as a guarantor of this goal, implementing a set of tools and procedures to edit, validate, and discard interviews, code open-ended responses, monitor agents, and ensure maximum accuracy and consistency in the data collected. Discover Quality Control Survey validation Check, edit, discard, or validate collected interviews to ensure consistency and reliability of survey data. You can restore the original interview at any time. You can always choose whether to export and analyze only validated interviews or all completes. In addition, IdSurvey's validation tool allows you to share with your clients only the data of reviewed and validated surveys. Open-ended encoding IdSurvey accurately and efficiently codes open-ended answers. You can choose to manually associate open-ended answers with the most relevant options or rely on artificial intelligence. Thanks to the integration with OpenAI (ChatGPT), the automatic coding process is fast and accurate. In addition, AI can identify new categories and suggest associations for you. The manual mode and AI work together to maximize the quality of results and optimize time. Powered by Book a demo CATI agent monitoring By using monitoring and reporting tools, closely follow the performance of telephone agents, even in real time, to assess their performance or to identify any areas for improvement. You can also remotely watch agents' screens, listen to their conversation with the respondent, and communicate with the individual agent or the entire group via integrated chat. Learn more about agent monitoring with Supervisor. CATI and CAPI audio recordings Listen and evaluate recordings of interviews conducted via CATI and CAPI to verify that agents meet the quality standards required by your organization. Customized Alerts Define specific criteria for checking answers through alerts with customized text to prevent respondents and interviewers from filling out the interview with inconsistent data. GPS Localization for CAPI surveys By integrating GPS technology into CAPI surveys, IdSurvey accurately records the geographic location of each interview. GPS tracking can be used to monitor agents' work and ensure the reliability of interviews collected in the field. Questionnaire print Print the questionnaire for review and validation of questions before distribution to ensure proper understanding and interpretation by respondents. Discover Quality Control Schedule a demo to see Quality Control in action Quality Control demo request FAQ What is quality control?Quality control in survey management refers to the processes implemented to ensure that the data collected through surveys are accurate, reliable, and consistent. It involves various steps and techniques aimed at monitoring and improving the quality of survey data throughout the entire survey process. These procedures are often facilitated by professional tools available in most common survey software like open ended validation, conflicting answers alerts, text analysis, and more.How to quality control surveys?Quality controlling surveys involves several steps and strategies to ensure that the data collected are accurate, reliable, and representative of the target population. Some of its key aspects are:Survey Design: survey questions have to be clear, relevant, and unbiased. This includes pre-testing the survey to identify any potential issues or ambiguities before deployment.Data Collection: To guarantee that data are collected accurately and consistently it's important to train surveyors, monitor their performance, and use standardized procedures for administering the survey.Data Validation: Checking the collected data for completeness, consistency, and accuracy for example with range checks, logic checks, and cross-validations to identify and resolve any discrepancies or errors in the data.Data Cleaning: Removing or correcting any errors or outliers in the collected data conducting statistical analyses to detect and address data quality issues.Sampling Quality: Ensuring that the survey sample is representative of the target population and that appropriate sampling techniques are used to minimize bias and maximize precisionWhat quality control tools are available for surveys?Professional survey software provide various quality control tools to ensure data accuracy, and consistency. The most common quality control tools include:Answer Validation: these tools help ensure that respondents provide valid and appropriate answers. They can include features such as range checks, logic checks, and validation rules for open-ended responses.Questionnaire Logic: logic enable survey designers to customize the survey flow based on respondents' previous answers. This helps ensure that respondents are directed to relevant questions, improving data accuracy.Data Cleaning: survey software often includes built-in features for data cleaning, such as identifying and resolving duplicate responses, missing data, and inconsistencies in answers.Real-time Monitoring: real-time monitoring of data and agents allow researchers to track survey progress, monitor response rates, and identify any issues or errors as they occur.Text Analysis Tools: text analysis tools help analyze open-ended answers, identifying keywords, sentiments, themes, and patterns within textual data.Quality Control Alerts: some survey software platforms offer automated alerts to flag potential issues or inconsistencies in the data, such as conflicting responses or outliers. #### Survey Report and Dashboards – Visualize and Share Results. Survey Report Design and share your survey results report in a few clicks: simple, clear, updated in real time. Book a demo Turn data into in-depth survey report and intuitive survey dashboard Your survey results become insightful reports and intuitive dashboards that update in real time. Filter survey data, choose questions to show, set charts and customize the layout with text, images, logos, video and custom colors. Thanks to Quality Control, you can share data only reviewed and validated interviews with your clients.Export your survey results report in PDF or PowerPoint format or share them with a web link. Book a demo Intuitive survey report interface Survey data analysis becomes easier than ever. Add widgets with graphs, tables, filters, cross questions results and variables and customize the look of the survey results according to your project requirements. Automatic survey results report Save time you spend manually designing and formatting survey reports and dashboards! IdSurvey analyzes all survey responses for you and automatically generates the survey report with graphs and tables that are most suitable for the questions you selected. Customized survey dashboard Customize survey results reports and survey dashboards showing only the information that are statistically significant for your research. Choose the charts, metrics, and layout that best fits your survey data analysis. Then save and share your report with one click or export it in PowerPoint or PDF format. Analysis & Report video Survey data analysis: charts and metrics The survey results you need, immediately available for your survey data analysis Analyze any kind of question with survey results dashboards and reports. All the widgets are customizable in a few seconds. You can quickly and easily create customized charts and metrics for the data analysis of survey results. Select the data, choose the graphic design you prefer – bars, lines, area, pie, stacked bar, gauge, word cloud, lists and tables – and set the metrics to count the total number of responses, the average, the sum, percentage, minimum, maximum and more. The data will come to life before your eyes in seconds! Learn how easy it is to create and share survey reports and dashboards Schedule a demo of idsurvey and survey reports Customized Report of Survey Breakout Reak down the data by questions and variables with the breakout function. Use age groups, demographic information and any other contact field to break down the entire report or individual question widgets. Filters Customize your reports using only key information from your survey data collection. Filter data by contact fields, date, variables, quotas and all the parameters you need to create customized dashboards and collaborate with your team and clients. Custom widget Monitor and highlight relevant data with custom widgets by choosing your preferred charts, metrics, labels and text. Add and share your comments to improve workflow with your team and communication with customers. Book a demo Share survey results Use your survey dashboard to improve and speed up the cooperation with your team You can easily share survey results with your colleagues and customers thanks to the dynamic report of survey and customized dashboards. Forget static survey results and access a new way of sharing survey report: Display the data as soon as answers are recorded Break down or filter survey data Export charts, tables, and lists in pdf, PNG, Jpeg and Excel format Export the whole report in Pdf or in Power Point. Discover IdSurvey dynamic survey report and dashboards Book a demo Survey data analysis: export Export survey results in your preferred format and analyze them You can export the survey data in your desired format for comprehensive analysis. All the collected data is readily available for statistical analysis and reporting. By downloading the raw data and answers in formats like Excel, SPSS, Triple-S, CSV, or TXT, you can thoroughly analyze it. Additionally, you have the option to download the complete survey database in Microsoft Access format, which allows for in-depth analysis using advanced survey analysis tools. Book a demo Survey report export main features Partial interviews Lower your margin of error and export partial interviews for statistical significance Codes and labels You can export survey results as codes or texts in Excel or CSV format Multiple choice Choose your preferred multiple choice format for export: dichotomous variables, separated columns, or values separated by comma Automate export Plan automatic exportation of data with the flexibility of Cron: download data of your survey research whenever you want Download complete DB Export the complete DB in Microsoft Access format, including interviewers’ activity and interview outcomes Filter by date You can export results of a specific range of dates and choose contact fields to aggregate to the results Survey report: FAQ What is a survey report?A survey report is a document that summarizes the insights obtained from conducting a survey. It presents the survey results in a structured format, providing a comprehensive overview of the collected data. The report of a survey includes key statistics, analysis of responses, tables, and often includes visual representations such as charts or graphs. It serves as a valuable resource for decision-makers, as it offers a clear understanding of the survey results. In some cases, a survey report may also be accompanied by a survey dashboard, which provides real-time data visualization and allows for interactive exploration of the survey results. What is a survey dashboard?Survey data analysis involves several steps: Gather the survey data collected from respondents Clean and validate the data to ensure accuracy and consistency Perform descriptive analysis by examining the distribution, frequencies, and summary statistics of the survey responses. Utilize statistical techniques, such as correlation analysis or regression analysis, to explore relationships between variables Visualize the data using charts or graphs for immediate understanding of survey results. Additionally, consider employing tools like a survey dashboard to facilitate real-time data visualization of the data you collected Interpret the findings and generate meaningful insights based on the survey report and data analysis How to present a survey results report?The first thing to do to present a survey results report effectively is starting with an executive summary that provides a concise overview of the key findings of your research. Then, organize the report by sections, covering topics such as methodology, demographics, and main survey results. Utilize clear and visually appealing charts, graphs, and tables to present the data. Include detailed analysis and interpretation of the survey results, highlighting significant trends. Finally, conclude the report with actionable recommendations based on the survey results. What are the best practices of survey reports? When creating survey reports, you should keep in mind some good practices. Be sure that the report clearly communicates the goals, methodology, and scope of the survey. Use a structured format, including an executive summary, introduction, and sections for each topic. Present survey results in a logical and organized manner, using charts, graphs, and tables to guarantee readability. Include data analysis and interpretation of the survey results, highlighting key findings and trends. Finally, make sure the report is concise, well-written, and visually appealing, facilitating easy comprehension of the survey results. #### Survey Software – Online Tools for Data Collection The most advanced survey software, now even better. Discover the AI features Request demo The survey management software used by the top professionals around the world. Create a survey Your questionnaires have no limits. Designing questionnaires with the IdSurvey professional survey software is extremely easy. Simply use your web survey tools and choose from endless question combinations. Using the survey software, you can easily design even the most complex questionnaires. That’s one of the many reasons why IdSurvey is the survey design software professionals love. Learn more on survey design software Book a demo Collect the data Phone, web and face to face software. All together, for real. With IdSurvey you can collect telephone surveys, web assisted interviews or face to face. Moreover, IdSurvey offers an offline survey tool for personal interviewing that also works in offline mode (no internet connection needed). So, the interview software enables you to mix multiple methodologies with one click. The survey research software offers amazing flexibility for survey distribution. Decide the best strategy for any of your surveys and put it to work with the data collection tool. Choose the methods of distribution and data collection Book a demo Analyze the results Professional survey management tools for smart analysis. Check survey progress and results in real time in your market research platform. In fact, all information collected from your survey respondents are immediately available for statistical analysis and reporting. Use charts and data in the online survey software. Alternatively, export data in Excel, SPSS, Triple-S, CSV and Microsoft Access format. Discover IdSurvey dynamic reports and dashboards Book a demo Different survey modes in one software. With IdSurvey you can create customized CATI, CAWI, CAPI or Mixed Mode surveys by accessing the survey platform directly from your browser. Thanks to a full range of survey tools you can design professional questionnaires, choose the most effective distribution channel for your business, collect data and share survey results in real time with your team. CATI For Phone Survey CAWI For Online Survey CAPI For Offline Survey Try demo online survey The most powerful survey software for start-ups, small, medium and large companies. IdSurvey is a powerful professional survey software. Easy to integrate with third party platforms. IdSurvey meets the needs of research institutes, government and public agencies, and companies of any size looking for an all in one survey software for online, telephone and face to face interviews. Market research The survey platform offers maximum flexibility and allows you to decide the best strategy for each project. In fact, all the collected information are immediately available to be processed for statistics, data analysis and reports. Business With the survey software you can carry out any type of survey: employee engagement, customer and employee satisfaction, event feedback, social media surveys, market research and much more. Public institutions IdSurvey is a survey software designed to conduct statistical surveys, demographic research, and opinion polls in a simple, fast, and secure way. Data collection through our platform enables public and government organizations to quickly understand the needs and satisfaction levels of citizens, voters, employees, patients, and any other type of user. Universities Enhance the academic experience by conducting educational surveys in schools and universities. IdSurvey is a survey and research software trusted by universities and educational institutions. You can measure, analyze, and improve the experience of students, faculty, and staff using the most effective survey methodology. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo Main features of the survey software Create amazing surveys with ease. INTUITIVE INTERFACE EMAIL SENDER SMS SENDER OFFLINE MODE XLS, CSV, SPSS, SSS DATA EXPORT REPORT SURVEY SCHEDULER BROADCAST MESSAGES SOFTPHONE 50 + TYPES OF QUESTIONS RESPONSIVE INTERFACE MIXED MODE SURVEY MULTIPANEL LINKS MANAGEMENT DASHBOARD QUALITY CONTROL SCREEN MONITORING PRINT QUESTIONNAIRE ONLINE REPORT CODE OPEN-ENDED RESPONSES WITH AI LOGIC AND BRANCHING TEST MODE CUSTOMIZABLE TEMPLATES QUOTAS MANAGEMENT LOOP EVERYTHING CHARTS AND TABLES DASHBOARD SUPERVISOR POWERPOINT REPORT WYSIWYG EDITOR AND DRAG & DROP REAL TIME RESULTS FREE ONCLOUD CONTACT VARIABLES MULTILANGUAGE MANAGEMENT SHARE RESULTS OPERATOR CHAT PDF FORMAT REPORT CROSS-TAB Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Survey software ai Explore the power of survey AIIdSurvey's AI simplifies the coding of open end answers and automates descriptive analysis, turning raw data into useful insights with unprecedented efficiency.
Survey AI allows you to focus on strategic interpretations and to make informed decisions more quickly and effectively. Request a demo of survey AI Developed in collaboration with Università di Siena – Laboratorio Analisi Politiche e Sociali. Survey AI Open End Encoder With the introduction of AI, IdSurvey is now able to automatically code open end answers, turning a traditionally long and complex process into a fast and efficient task. Through integration with ChatGPT, Survey AI automatically analyzes and categorizes participants' answers, ensuring accurate and consistent coding.

This not only dramatically reduces the time and resources required for coding, but also allows for the identification of new categories useful for data analysis. Request a demo of AI survey tools Survey AI Automatic descriptive analysis and insight Receive valuable insights directly from AI for survey analysis. Identify significant trends, patterns and relationships in the data with ease, gaining a deeper understanding of respondents' opinions and needs. Collected data is analyzed in real time, providing a detailed and immediate overview of emerging trends and patterns. Automatic insights help to quickly identify the most relevant information, facilitating decisions based on hard, up-to-date data. Request a demo of AI for survey analysis Survey AI Partnership and innovation The new features using ChatGPT's AI were developed in collaboration with the University of Siena - Political and Social Analysis Laboratory, Department of Social, Political and Cognitive Sciences - as part of the PON “Research and Innovation.” Powered by Request a demo of the AI Survey Explore IdSurvey AI Request a demo and watch IdSurvey AI in action Request a demo of the survey AI FAQ What is AI?AI stands for Artificial Intelligence. AI is focused on creating systems that can perform tasks that typically require human intelligence. These tasks include for example understanding natural language, recognizing patterns, solving problems, and making decisions. How to use survey AI?AI can enhance surveys and data collection at various stages of the survey design and implementation process. For instance, during the design phase, survey AI can help formulate questions and personalize the interview process for each respondent. During data collection, survey AI can automate follow-ups and track responses. One of the most valuable applications is in data analysis. AI for survey analysis can effectively analyze open-ended responses by examining text, identifying themes, and categorizing feedback. Additionally, AI can interpret reports and statistics, providing actionable insights and recommendations based on the survey results.How to use AI for survey analysis?AI can be applied to survey analysis in different processes. For example, it can use NLP techniques to process and understand text answers, automatically identifying trends and themes mentioned in the text responses. AI for survey analysis can also be applied to insights and recommendations. AI can provide insights based on the data collected, highlighting key findings and trends. Survey AI can also offer recommendations on actions to take based on the analysis, helping inform decision-making processes.What are the most common AI survey tools?In the modern survey software market, some of the most cutting-edge tools are starting to offer AI integration to simplify survey design and analysis for researchers. Common applications include:Survey Design: Survey AI helps with question formulation and personalization.Survey Distribution: AI optimizes audience targeting and timing for survey publication.Data Analysis: AI aids in data cleaning, text encoding, statistical analysis, and generating insights and recommendations. #### Survey software feature sheet Download IdSurvey feature sheet Everything you need for your next project! IdSurvey specializes in market research solutions, equipping businesses with premier survey software to gather valuable data for strategic growth.Capterra Reviews 4,8/5 The top professionals worldwide have chosen IdSurvey for survey software. #### Survey software free trial IdSurvey free trial Everything you need for your next project! IdSurvey specializes in market research solutions, equipping businesses with premier survey software to gather valuable data for strategic growth.Capterra Reviews 4,8/5 The top professionals worldwide have chosen IdSurvey for survey software. #### Survey tools Survey tools Survey tools to conduct professional online, face to face, and phone surveys Powerful and intuitive survey tools designed for professional data collection. Create and manage online, face-to-face, and phone surveys with ease, ensuring accurate insights and seamless respondent experience. Book a demo The survey platform that you need​IdSurvey is a professional survey software for creating, conducting, and analyzing surveys. We believe in designing survey tools that combine intuitiveness with power so we created a user-friendly and flexible survey platform, with a wide range of features and customization options to meet the needs of different types of survey projects. With IdSurvey you can collect data through multiple data collection methodologies such as online, offline and phone surveys. The survey software is a comprehensive solution to program survey. Businesses, market research companies, academic researchers, government agencies, and other organizations can easily gather and analyze data from their target audiences by using the online survey software. Demo request Survey tools: discover more about IdSurvey solutions A complete survey data collection software for all steps of your research: Design the online questionnaireUse the most powerful survey tools in the market to quickly design professional online questionnaires. Our intuitive drag-and-drop GUI lets you effortlessly build surveys without technical expertise, or unleash your creativity using advanced coding options. Choose from over 50 customizable question types, and enhance engagement with dynamic features like conditional display logic, skips, randomization and branching rules for fully personalized survey flows. Whether you’re conducting market research, gathering customer feedback, or performing academic studies, our survey tools provide everything you need to achieve high-quality insights. Demo request Collect dataIdSurvey provides a complete data collection platform designed to easily combine multiple methodologies within a single project. Collect valuable insights from any channel and reach your audience wherever they are: engage respondents via personalized email campaigns with EmailSender, send automated text messages through SMS Sender, share your survey links across websites, social media, and online panels or leverage the integrated soft phone system with manual or predictive dialing. Moreover, our survey tools feature an offline mobile app, allowing you to gather responses even without internet connectivity. Maximize participation by blending multiple data collection methods effortlessly into one comprehensive survey project. Demo request Analyze survey resultsIdSurvey includes advanced survey tools specifically designed for powerful and intuitive data analysis. Take advantage of real-time insights by exploring live data through the intuitive statistics and Analysis & Reports sections within IdSurvey. Our survey tools empower you to quickly build fully customized, visually appealing reports, which can be downloaded for internal use or securely shared online with your clients and colleagues, ensuring instant collaboration and informed decision-making. Furthermore, you can download your survey results in six popular formats, including SPSS, Excel, CSV, and more, to conduct in-depth offline analyses or integrate the data with your preferred statistical software. Demo request Survey tools comparison: other solutions Vs IdSurvey Other solutions IdSurvey Equirement to use multiple tools for different purposes. Complete and integrated solution for online, offline, and telephone surveys with automatic and customizable reporting. Complicated and inefficient user experience. Advanced features that are easy to use, with an intuitive interface for quick learning. Lack of customization in survey design. User-friendly template editor, white-label options, and advanced Javascript and CSS editors for more demanding users. Non-integrated and inconsistent multi-mode data collection. Native multi-mode data collection: online, offline, and by phone, all within the same project. Email and SMS campaign management with non-integrated tools. Lack of multi-link management for questionnaires. Create email and SMS campaigns, and manage multiple links (social, panel, web, etc.) for a fully integrated omnichannel distribution, including telephone and face-to-face options. Slow and complex questionnaire and logic creation. Interface designed for quick and easy questionnaire creation and logic management. High startup costs and non-scalable licenses that don’t adjust to changing client needs. Flexible and scalable licenses, reduced startup costs. Free support and 3 free admin accounts. Manual data analysis with export to spreadsheets. Dynamic, real-time automatic reports with full customization of every aspect of charts and analysis tables. No option to choose the server infrastructure. IdSurvey cloud installation (GDPR-compliant, with anti-DDoS infrastructure, SSAE18 Type 2 Soc 1, 2, 3 certification, ISO/IEC 27001, 27017, and 27018) or customized installation on the client’s servers. Missing or ineffective supervision tools. Supervisor dashboard for detailed monitoring of telephone operators’ performance with customizable metrics, interviewer scores, screen monitoring, and call listening, all in real-time. Integrated chat for communication with operators. Need for a third-party softphone. Integrated softphone within the operator’s web interface with zero-configuration technology. Lack of online and offline data collection. Integrated online and offline data collection capability. Free downloadable app for offline CAPI data collection. Lack of cross-tab analysis. Dedicated cross-tab section with analysis tools such as Chi-Square, ANOVA, and Z-Test. Lack of AI tools. Innovative integrated AI tools, including descriptive analysis, automatic insights, and automated open-ended response coding (ChatGPT). Slow software. High performance and smooth operation, even with complex questionnaires. Download complete feature sheet Capterra Reviews 4,8/5 The best online survey tools for the most different use cases Satisfied customers from all over the world use the survey tools every day "IdSurvey solved our problems. It provides a fully integrated and seamless survey software across all three methodologies. It is highly intuitive, user friendly and the survey platform is accessible. Scripting is so enjoyable with the different options available to you – this means that more people within the organisation can script which helps our resourcing." WINNING MOVES "Thanks to the introduction of IdSurvey in Aboca, we had the possibility to send rewards to the stores that filled out the survey. In addition, the report & dashboard tool built into the survey software gave us the ability to easily extract survey data, which was immediately available for processing by the BI department" ABOCA "The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way, always responding to our questions within a single day. Very positive experience and we will continue to use IdSurvey survey tools for all of our surveying needs." UNIVERSITY OF NEW ORLEANS Is IdSurvey the right surveys software for me? IdSurvey is a flexible software for surveys that can meet a wide variety of research needs IS IT AN ONLINE SURVEY SOFTWARE? IdSurvey is a powerful, user-friendly, web-based survey program designed to simplify your data collection process using advanced survey tools. Accessible remotely from any device through your web browser, IdSurvey delivers all the benefits of cloud technology, including automatic updates, seamless bug fixes, immediate customer support, and enhanced reliability.You can choose the deployment method that best suits your organization’s needs: leverage our secure cloud infrastructure for maximum flexibility and scalability, or opt for a dedicated on-premises installation directly on your own servers. In either scenario, IdSurvey provides the exact same set of survey tools and advanced functionalities, ensuring an optimal, consistent experience tailored to your workflow and security requirements. CAN I WORK WITH MULTI-MODE SURVEYS? The omnichannel software collects data with multiple methodologies (phone, online, and offline face-to-face) in the same project. You design the questionnaire once and distribute it with your preferred methodologies, for example online and phone. All data will flow into one database, and all features will be handled automatically by the survey data collection software; you don’t have to worry about duplicate interviews! HOW QUICKLY CAN I LEARN TO USE THE SURVEYS SOFTWARE? The learning curve to using IdSurvey is very rapid. In just a couple of training sessions, users are already autonomous in working with the survey platform. The interface for CATI interviewers and the CAPI survey application are so intuitive that no training is required! IS THE PRICE FIXED? IdSurvey’s licenses are flexible and can adapt to all needs. For CATI, you can rent annual licenses for long term requirements or use the short-term daily licenses for spot projects or to scale up your stations temporarily. For CAWI and for CAPI, you can buy packs of completes to cover a specific project or your annual requirement. The pricing policy ensures you get the best prices – even for a small purchase – because the cost is calculated on the total amount purchased in the previous 12 months. IS SUPPORT FREE? Yes! We believe in always providing exceptional customer support for the survey platform. Basic support is free for all active customers. You can seek assistance via ticket at any time. Our team of experts will promptly respond to your request. And if you need advanced support or customizations, you can purchase level II technical support hours to cover all your needs! Demo request Request demo Fill in the form to schedule a demo of IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. Per favore compila il form Survey tools with endless features We believe that a powerful and professional survey platform can also be intuitive and pleasant to look at. IdSurvey offers the best survey tools for research all wrapped in a sleek and modern administration interface. Take advantage of all the features of IdSurvey to design and distribute professional surveys. Survey settings Use the survey tools to set the configurations for each survey methodology and create a custom flow for each module. Quotas management Use interlocking or non-interlocking survey quotas to collect significant data and manage your sample. Multi-language management Write the questionnaire in the main language and easily add translations with an excel file. Quality control Use the Quality Control section to validate, reject and edit completed interviews to have full control on your data. Email Sender With the integrated email tool quickly distribute your link to a list of emails from the survey software. SMS Sender Send the link to your survey to a list of mobile numbers with the SMS tool built into the survey platform. Custom look Customize the look of your branded surveys selecting templates, colors, logo, and more. In-built softphone Thanks to IdTalk dialer and the built-in softphone your CATI agents can immediately start calling with IdSurvey. Click to dial Use the click to call function to call numbers on the CATI interface with a simple click. With the in-built softphone you don't need anything else to work. Predictive dialing Increase the phone agents productivity with automated dialing. Set your preferred configurations in IdTalk and start working! Appointments Schedule reserved or unreserved appointments with your respondents. Manage and edit the date, time or agent assigned from the Contacts Management. Offline app The IdSurvey CAPI survey application is available for iOS and Android devices and works offline allowing data collection wherever you are! GPS location Register the location of each CAPI interview and download the information with the raw data you collected to guarantee data reliability. Audio recording Register the background audio of CAPI interviews and listen or download the recordings from the Quality Control section. Multimedia Ask to take a photo, record a video or audio, or ask the respondent to leave a signature with the multimedia questions. Supervisor dashboard Monitor the work of CATI agents through countless metrics, initiate a chat with them, send a broadcast message or watch their screen. Crosstabs Analyze data with the pro tool to design multi-layer cross-tabs. Use the different metrics and identify correlations, trends, and the most statically significant segments. Analysis & Report View the default results report offered by the survey software or customize your own report to share with your team or client. Online store IdSurvey offers a flexible licensing system. Purchase new licenses independently from the online store when you need them. Test mode Use the survey software test mode to have full control of your survey. Verify that the survey and all settings are working as they should. Logic and flow Create a customized experience for each survey respondent by using display and skip conditions. Set all the rules and let the survey platform show the right flow for each user. Need more information about survey tools? We're here to help! Click to schedule a free demo appointment Book a demo Download the survey software overview Download Check the demo questionnaire Questionnaire Survey tools: FAQ What is survey software?Survey software is a tool designed to program survey, distribute them, and analyze data. It provides an efficient and convenient way to gather feedback, opinions, and information from a large number of people. With survey tools, users can create custom questionnaires with various question types such as multiple-choice, rating and likert scales, open-ended questions, matrix, drop-down menu, and more. These surveys can be distributed through different channels such as web, face-to-face or phone. Top survey platforms also provide data analysis to help users analyze the survey results. This includes features such as data visualization, statistical analysis, and reporting. With these tools, users can gain insights into the survey data and make informed decisions based on the results. Research survey software can be used for a variety of purposes, such as market research, customer feedback, employee engagement, academic research, and more. Why use an online survey software? Online survey software is a web-based tool that allows users to program survey, distribute, and analyze them online. Online survey tools offer numerous benefits over traditional methods, such as paper-based surveys. Here are some of the key advantages of using online survey software: 1. Time-saving and cost-effective: An online survey data software eliminates the need for printing and mailing paper surveys or using tools like Excel. This makes the survey process more cost-effective and time-saving for researchers, businesses and organizations. 2. Customizable: Online survey software allows users to customize surveys to match their brand and capture the data they need. This includes various question types, survey design options, and branding features. 3. Data analysis: Survey software for research provides advanced data analysis tools, such as data visualization and reports, to help users interpret survey results quickly and easily. 4. Better data security: The best survey platform offers secure data storage and encryption, protecting sensitive information from unauthorized access. This ensures the confidentiality of respondent data and protects businesses and organizations from potential data breaches. Overall, online survey software is a powerful tool that can help businesses and organizations collect, manage, and analyze data efficiently, saving time and resources while providing valuable insights. What are different types of survey tools?The survey tools market is big and you can find different types of survey tools, each with its own features and functionalities. Here are some of the most common types: 1. Online survey software: Online survey software is designed to allow users to create, distribute, and analyze surveys online. Best online survey tools offer a range of question types, design options, and tools for data analysis and quality control. 2. Mobile survey software: Mobile survey software is designed to create surveys that can be completed on mobile devices. It is optimized for mobile screens and offers features such as location-based surveys and mobile app integrations. 3. Offline survey software: Offline survey software is designed to create surveys that can be completed offline through an app on a mobile device. It is often used in situations where internet connectivity is limited, such as in remote locations or during events. 4. Phone survey software: Phone survey software is designed to conduct surveys over the phone. It automates the process of making calls, recording responses, and managing data. Phone survey software is often used for market research, customer feedback, and political polling. 5. Enterprise survey software: Enterprise survey software is designed for large organizations with complex survey needs. Survey platforms for businesses offer advanced features such as multi-language support, multiple user roles, and advanced data security. The best survey software - like IdSurvey - combines all these features in one platform so that you don't have to compromise. Why use survey software?Survey software is a valuable tool for a variety of organizations to collect feedback and insights from their customers, employees, and stakeholders. It can be used in different situations and industries such as business, government agencies, universities, retail and so on. Survey software solutions save time and resources by automating the process of data collection, analysis, and reporting, making it a cost-effective investment. Survey software allows users to reach a larger audience, improve customer satisfaction, and make data-driven decisions based on the insights gained from survey data. What are the main differences between IdSurvey software and other survey tools available on the market?IdSurvey offers professional tools to researchers and you can find several differences with other survey tools on the market: Comprehensive Feature Set: IdSurvey offers features that distinguish it from other survey tools. These include a robust CATI (Computer Assisted Telephone Interviewing) section with an integrated softphone, supervision dashboard, live chat, a complete and modern section for CAWI (Computer Assisted Web Interviewing), and a native app for CAPI. IdSurvey provides a unique experience for survey administrators and respondents alike. Advanced Data Analysis: IdSurvey's new crosstabs section allows for detailed and sophisticated data analysis. This feature helps users to easily cross-tabulate survey data, providing deeper insights and more precise reporting compared to many other survey tools on the market. Flexibility: IdSurvey offers high levels of customization, allowing users to tailor the software to their specific needs. This includes customizable questionnaires, branding options, and adaptable workflows, which many other survey tools may not provide to the same extent. Support: IdSurvey provides excellent customer support and comprehensive training resources. This support helps users maximize the software's potential and troubleshoot any issues quickly, which is often a critical factor when choosing between survey tools. User-Friendly Interface: The software is designed with a focus on usability, featuring an intuitive and modern interface. Users can navigate and utilize the full range of features without extensive training or technical knowledge, a significant advantage over more complex or less user-friendly survey tools. What is paid survey and how to manage it with survey tools?A paid survey is a type of survey where respondents are paid or incentivized to complete a survey. Paid surveys are often conducted by market research companies on behalf of businesses or organizations to gather information about consumer opinions, preferences, and behaviors. Paid surveys can be conducted through a panel online, through mobile devices, or over the phone, and they typically take anywhere from a few minutes to an hour to complete. The best survey tools in research - like IdSurvey - offers entry and redirect links that will allow you to connect your survey software to the panel for seamless management of paid surveys. How can IdSurvey help manage complex surveys requiring multi-channel data collection? IdSurvey offers professional survey tools to manage complex surveys that require multi-channel data collection, with multiple features and capabilities to enhance efficiency. IdSurvey supports multiple data collection modes, including CATI (Computer Assisted Telephone Interviewing), CAWI (Computer Assisted Web Interviewing), and CAPI (Computer Assisted Personal Interviewing). This flexibility allows users to gather data from various channels within a single project, accommodating different respondent preferences and increasing response rates. Everything is managed with a single project and contact list allowing researchers to maximize their effort. The platform's integration of these modes ensures that data collected from different channels is collected into a single database. This integration simplifies data management and analysis, enabling users to have a comprehensive view of their survey results regardless of the collection method used. Discover IdSurvey The most powerful survey tools, loved by professionals. Book a demo of the Survey Tools Excerpt: Survey tools to conduct professional online, face to face, and phone surveys. Powerful and intuitive survey tools designed for professional data collection. Discover more about IdSurvey solutions. A complete survey data collection software for all steps of your research. Design the online questionnaire. Use the best survey builder in the market to easily design your online questionnaire through the GUI or by using IdSurvey's native programming language. #### Switch to IdSurvey Discover IdSurvey Fill in the form to learn more about IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today.Capterra Reviews 4,8/5 The top professionals worldwide have chosen IdSurvey for survey software. The survey platform that you needIdSurvey is a professional survey software for creating, conducting, and analyzing surveys. We believe in designing survey tools that combine intuitiveness with power so we created a user-friendly and flexible survey platform, with a wide range of features and customization options to meet the needs of different types of survey projects. With IdSurvey you can collect data through multiple data collection methodologies such as online, offline and phone surveys. The survey software is a comprehensive solution to program survey. Request more info now ! Discover more about IdSurvey solutions A complete survey software for all steps of your research Design the online questionnaireUse the best survey builder in the market to easily design your online questionnaire through the GUI or by using IdSurvey's native programming language. Choose from more than 50 question types and use advanced features such as display conditions, skips, randomization, and rules to create custom flows. Request more info now ! Collect dataThe data collection platform allows you to use and combine different methodologies to collect data from any channel. Use the built-in soft phone with manual or predictive dialing, EmailSender, SMS Sender, post the link on websites, social, panels or use the app for offline collection to seamlessly mix all modules in a single survey project. Request more info now ! Analyze survey resultsThe survey software also offers a number of tools for analyzing the collected data. Download the raw data in six different formats including SPSS, Excel, and CVS or check the data in real time in the Statistics and Analysis & Reports sections of IdSurvey. Build your own customized report and download it or share the link online with clients and colleagues. Request more info now ! Capterra Reviews 4,8/5 The best online survey software for the most different use cases Satisfied customers from all over the world use the survey tools every day "IdSurvey solved our problems. It provides a fully integrated and seamless survey software across all three methodologies. It is highly intuitive, user friendly and the survey platform is accessible. Scripting is so enjoyable with the different options available to you – this means that more people within the organisation can script which helps our resourcing." WINNING MOVES "Thanks to the introduction of IdSurvey in Aboca, we had the possibility to send rewards to the stores that filled out the survey. In addition, the report & dashboard tool built into the survey software gave us the ability to easily extract survey data, which was immediately available for processing by the BI department" ABOCA "The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way, always responding to our questions within a single day. Very positive experience and we will continue to use IdSurvey survey tools for all of our surveying needs." UNIVERSITY OF NEW ORLEANS Is IdSurvey the right surveys software for me? IdSurvey is a flexible software for surveys that can meet a wide variety of research needs IS IT AN ONLINE SURVEY SOFTWARE? IdSurvey is a web-based survey program that takes advantage of all the benefits of the web (accessible via remote with a common browser, automatic updates and bug fixes, immediate support, etc.). You can use it on our cloud infrastructure or installed on premises in the client’s server. In both cases, the surveys software includes the same set of functionalities. CAN I WORK WITH MULTI-MODE SURVEYS? The omnichannel software collects data with multiple methodologies (phone, web, and face-to-face) in the same project. You design the questionnaire once and distribute it with your preferred methodologies, for example web and phone. All data will flow into one database, and all features will be handled automatically by the survey data collection software; you don’t have to worry about duplicate interviews! HOW QUICKLY CAN I LEARN TO USE THE SURVEYS SOFTWARE? The learning curve to using IdSurvey is very rapid. In just a couple of training sessions, 99% of users are already autonomous in working with the survey platform. The interface for CATI interviewers and the CAPI survey application are so intuitive that no training is required! The survey software OnCloud setup takes less than 3 business days so you can have your survey platform up and running as early as 7 days after purchase! IS THE PRICE FIXED? IdSurvey’s licenses are flexible and can adapt to all needs. For CATI, you can rent annual licenses for long term requirements or use the short-term daily licenses for spot projects or to scale up your stations temporarily. For CAWI and for CAPI, you can buy packs of completes to cover a specific project or your annual requirement. The pricing policy ensures you get the best prices – even for a small purchase – because the cost is calculated on the total amount purchased in the previous 12 months. IS SUPPORT FREE? Yes! We believe in always providing exceptional customer support for the survey platform. Basic support is free for all active customers. You can seek assistance via ticket at any time. Our team of experts will promptly respond to your request. And if you need advanced support or customizations, you can purchase level II technical support hours to cover all your needs! Request more info now ! Discover IdSurvey Fill in the form to learn more about IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. A survey software with endless features We believe that a powerful and professional survey platform can also be intuitive and pleasant to look at. IdSurvey offers the best survey tools for research all wrapped in a sleek and modern administration interface. Take advantage of all the features of IdSurvey to design and distribute professional surveys. Survey settings Use the survey tools to set the configurations for each survey methodology and create a custom flow for each module. Quotas management Use interlocking or non-interlocking survey quotas to collect significant data and manage your sample. Multi-language management Write the questionnaire in the main language and easily add translations with an excel file. SMS Sender Send the link to your survey to a list of mobile numbers with the SMS tool built into the survey platform. Email Sender With the integrated email tool quickly distribute your link to a list of emails from the survey software. Quality control Use the Quality Control section to validate, reject and edit completed interviews to have full control on your data. Custom look Customize the look of your branded surveys selecting templates, colors, logo, and more. In-built softphone Thanks to IdTalk dialer and the built-in softphone your CATI agents can immediately start calling with IdSurvey. Predictive dialing Increase the phone agents productivity with automated dialing. Set your preferred configurations in IdTalk and start working! Click to dial Use the click to call function to call numbers on the CATI interface with a simple click. With the in-built softphone you don't need anything else to work. Appointments Schedule reserved or unreserved appointments with your respondents. Manage and edit the date, time or agent assigned from the Contacts Management. Offline app The IdSurvey CAPI survey application is available for iOS and Android devices and works offline allowing data collection wherever you are! GPS location Register the location of each CAPI interview and download the information with the raw data you collected to guarantee data reliability. Audio recording Register the background audio of CAPI interviews and listen or download the recordings from the Quality Control section. Supervisor dashboard Monitor the work of CATI agents through countless metrics, initiate a chat with them, send a broadcast message or watch their screen. Multimedia Ask to take a photo, record a video or audio, or ask the respondent to leave a signature with the multimedia questions. Crosstabs Analyze data with the pro tool to design multi-layer cross-tabs. Use the different metrics and identify correlations, trends, and the most statically significant segments. Analysis & Report View the default results report offered by the survey software or customize your own report to share with your team or client. Online store IdSurvey offers a flexible licensing system. Purchase new licenses independently from the online store when you need them. Test mode Use the survey software test mode to have full control of your survey. Verify that the survey and all settings are working as they should. Logic and flow Create a customized experience for each survey respondent by using display and skip conditions. Set all the rules and let the survey platform show the right flow for each user. Need more information about survey software? We're here to help! Click to schedule a free demo appointment Book a demo Download the survey software overview Download Check the demo questionnaire Questionnaire Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo of the Survey software #### Telcom Telco survey IdSurvey for your telco survey The telecommunication industry is constantly evolving and growing with a wide range of services and technologies available to consumers. In this context, surveys and feedback are key tools to help companies understand their customers' needs and preferences, as well as assess user satisfaction with their services. Demo Request Get the most out of your telecom survey with IdSurvey Customer ExperienceYour telecommunication company can conduct surveys to understand whether customers are satisfied with the services and products offered and to identify any problems or dissatisfaction. Analysis of the data helps your company understand how to improve its offering to better respond to customers and maintain a high level of satisfaction. Discover customer preferencesDiscover your customers' needs to offer customized products and services. 
This helps the company to understand what customers' expectations are and to create better suited oaffering to their needs, new services and products. Analyzing customer preferences can help the company identify new business opportunities. Brand awarenessStudy your company's brand reputation and assess how customers perceive it, whether they associate it with certain features or benefits. Use telco survey results to evaluate the effectiveness of marketing strategies and to decide how to invest resources in the future to improve the brand perception of your telecommunications company. Choose how to conduct your surveys. With IdSurvey you can choose how to conduct your surveys - from questionnaire distribution to data collection - from three different modes CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request IdSurvey, the telecom survey software with endless uses With IdSurvey you can conduct online, over the phone and offline telecommunication surveys for a wide variety of purposes: Customer Experience Customer preferences Brand awareness Telecommunications Market research Exit surveys User experience surveys Competitor analysis Employee engagement The integrated solution of advanced tools for surveys, feedback collection and analysis IdSurvey gives you a wide range of tools to design and deploy any type of survey - from questionnaire construction to data collection to real-time report generation. More than 50 types of telecom survey questionsWith IdSurvey, you have access to a wide range of question types, from multiple-choice to open-ended, from rating with different display options to standard or comparative slider questions. There are no limits to the design of your telecommunication questionnaire. NPS® analysisThe NPS® question allows you to instantly analyze your telecommunications company's brand reputation, learn about promoters and detractors, so you can find strategies to boost brand reputation. Built-in web softphoneIdSurvey provides a complete interface for telephone interviews that also includes an integrated softphone. The interviewers only need to access the interface from a browser to start working without any form of distraction. Email SenderDesign email campaigns to send invitations to your survey. It's all integrated and instant, so you can schedule remainders to be sent only to customers who have not yet completed the interview. Take advantage of the versatility of Smart campaigns to automate sending based on the criteria you choose. SMS SenderUse the speed of SMS to reach a wider audience and collect interviews even faster. SMS campaigns offer all the benefits of email campaigns: remainder, smart campaigns and reporting and sending outcomes.
 IntegrationsOur team can assist you in integrating IdSurvey with your systems, such as CRM, to create the perfect infrastructure for your company's needs. Contact our team to discover the endless integration possibilities. Scalable solutions Purchase the necessary licenses based on the number of agents who will be working with the system or discover the "token" solution for spot projects. Tthe investment will always be appropriate to your actual use. Custom look and feel Customize the appearance of questionnaires and invitations with your brand colors and style. Include the logo to create a unique user experience and reinforce your brand perception. Comprehensive and customizable reporting Use IdSurvey's effective analysis and reporting tool to evaluate data collected from surveys. Take advantage of automated reporting or create custom reports. Export or share the report with your team. A team of experts always on hand IdSurvey's support team is always ready to assist you and find solutions even for specific needs of your project. Upon request it can computerize questionnaires and develop customizations. Discover IdSurvey The most powerful survey software, loved by professionals. Demo request Customer satisfaction and retention One of the reasons it is important to be aware of the customer experience is that it is directly related to customer loyalty. Satisfied customers are more likely to continue using your services and to recommend them to friends and family. Conversely, dissatisfied customers are more likely to seek alternatives and withdraw from the contract. Assessing the customer experience enables companies to identify problems that cause dissatisfaction and take steps to resolve them.In addition, customer satisfaction surveys in telecommunication enable companies to tailor their services to the needs of customers. For example, if a company finds that many of its customers use streaming video services, it may decide to offer specific pricing packages for these services. In this way, the company can better meet customers' needs and increase retention.Customer experience is an ever-changing concept, as customers' needs and preferences can change over time. Therefore, it is important for telecommunications companies to continue to monitor and evaluate the customer experience through retail survey and polls. In this way, they can identify problems and take necessary measures to improve customer satisfaction. #### University Academic survey tools Academic survey tools: discover the full potential of IdSurvey with a personalized demo guided by our experts.Experience firsthand how IdSurvey can simplify your academic research, enhance survey design, streamline data collection, and accelerate analysis. Schedule your demo today and let our team show you how to achieve exceptional results with IdSurvey. Request demo The most appreciated survey tools for Universities and Schools IdSurvey is an academic survey tool that Universities use for measuring, analyzing and improving the experience of students, professors and faculty employees. The data collection via telephone, web or face-to-face allows you to collect key information in order to improve every aspect of the academic world. Because it is so powerful and safe, and thanks to the licensing system especially created for Universities, IdSurvey is the best survey software for academic research. IdSurvey helps your University and your School to: Identify hidden problems By collecting in-depth information on students, faculties, campus and ex-alumni experience you will be able to identify hidden problems and plan the solutions to improve every aspect of your University. Measure the academic experience With IdSurvey you will be able to improve both the learning process and the personal growth of your students inside and outside the classroom. Determine the involvement factors and create learning opportunities in order to ensure the success of your students, ex-alumni and teaching staff. Improve participation With IdSurvey you will be able to understand the opinion and the awareness of the entire staff, of the students and ex-alumni. You will improve the involvement level starting from the real needs of each single person. A survey tool for any academic research need With IdSurvey you can drive academic surveys online, by phone and offline, for the most diverse purposes: Orientation questionnaires. Questionnaires on the learning process. Questionnaires on teachers evaluation. Customized researches led by students and PhDs. Students and teachers satisfaction. Post-seminars or events questionnaires. Academic marketing researches. Services satisfaction. Discover more on the questionnaires design Academic survey tools Choose the survey methodology that better fits with your academic research. With IdSurvey you can choose the most suitable methodology for your academic survey, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click: CATI Software Telephone interviews. CAWI Software Online surveys. CAPI Software Face-to-face surveys. Mixed mode The academic survey tools by IdSurvey enables to distribute the questionnaire in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media. Academic survey tools Discover IdSurvey The most powerful survey software, loved by professionals. Request demo Academic survey tools Collect any type of data With more than 50 types of questions that you can combine as you like, you can collect the exact type of data that you need. Use default questions or create new ones with different kinds of answer options in a single question. Rating, Slider and Drag&Drop answers will make questionnaires more fun and easy to complete. You can also set mathematical rules and logics in each single answer and question. Safety at its highest level The certificated infrastructure (ISO 27001:2005, SOC 1 and 2 type II) OnCloud of IdSurvey offers you high safety, efficiency and service stability thanks to a sophisticated weight balancing system. Up-time service of 99,9%, safe SSL connection, redundant servers and firewalls ensure service stability and safety at the highest level. Customizable design Customize the design of the questionnaire with your own brand layout. You can choose the template that you like, pick the colors and change the preferences. The most demanding users can work with CSS styles for an additional layout customization. Thanks to Smart Display, the interview will be perfectly displayed on any device. Cost-efficient IdSurvey offers flexible and deductible licenses that perfectly suit your requirements of use. Free Admin Each IdSurvey installation includes 3 administrator licenses for free. This means that up to 3 users can connect simultaneously, regardless of the number of your collaborators. There are extensions for 10 users or unlimited users available. Free OnCloud IdSurvey does not require any installation. You can access the survey software from any computer connected to the internet. There are no costs for the space you use, no costs for the updates. You only pay for the CAWI and CAPI interviews and for the interviewers licenses. No limits There are no limits to the number of questions and answers. You can easily work regardless of the length and complexity of the questionnaires. This will allow you to have costs that are balanced according to the size of your organization. Educational Discount IdSurvey does not have hidden costs. You only pay for the CAWI and CAPI interviews and for the interviewers licenses that you decide to purchase. We offer an educational discount for Universities that varies from 30% to 50%, according to the type of license that is purchased. Advanced features Logic management on sections, pages, questions and answers. Conditions, jumps, quotas, off target and rules. Standard or smart e-mail and SMS campaigns. Complete brand control with the possibility to customize themes and styles. Survey distribution in mixed mode thanks to the perfect integration between CATI, CAWI, and CAPI modules. Report and Dashboard updated in real time. Analyze the results in real time and export them in the commonly used formats such as Excel, SPSS, Triple-S, CSV, TXT and Microsoft Access. Ask for further information Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs. Per favore compila il form #### University of New Orleans University of New Orleans Department of Political Science IdSurvey's solution user friendly for both researchers and participants Area University Metodologies CATI - Online Surveys (CAWI) Market Non profit What was the main issue you were looking for survey software for? We struggled to find a survey software that was user friendly for both the researchers and participants, and could seamlessly integrate CAWI and CATI survey modes. I'm not sure any other survey platform exists that can do that! How did IdSurvey solve your problem? Not only does IdSurvey seamlessly integrate CAWI and CATI survey modes unlike any other survey software I'm aware of, but it is also very user friendly and easy to pick up for both researchers and participants. I worked with a team of three undergraduates collecting the data thanks to the report & dashboard feature of the survey software, and after a short virtual training with IdSurvey supoprt team, they were ready to go! What results have you achieved thanks to the IdSurvey survey software? We conducted a total of three large-scale surveys with IdSurvey software over the course of two years. Each study achieved all of its objectives, with large and representative samples. The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way, always responding to our questions within a single day. Very positive experience and we will continue to use IdSurvey survey platform for all of our surveying needs. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### VVA Market Research VVA Market Research IdSurvey's solution to easily perform some frequent operations Area Research institute Metodologies Online Surveys (CAWI) Market Market research What was the main issue you were looking for survey software for? The search for survey software originated from the need to find a new CAWI platform that was user-friendly but at the same time not too basic for our needs. We needed a platform that would allow us to easily perform some frequent operations such as: implement multimedia files, collect photographs from the excel data file via link, perform complex sampling plans with a large number of quota cells (500-600), export the collected data to SPSS and Excel, use a respondent database that could be pre-loaded into the survey. Also, the new survey software had to allow us to transfer our ongoing work to another platform with as little inconvenience as possible. How did IdSurvey solve your problem? The IdSurvey survey software already met several of our needs, but the inclusion in the data file of links to photos taken during the survey was a tool that the support team developed at our request. A plus that we were really excited about! What results have you achieved thanks to the IdSurvey survey software? With the introduction of IdSurvey in VVA Market Research, field management during surveys has improved. The questionnaires are easy to design, and in addition, because of the simplicity of learning how the survey software works, it has also become easier to share with external consultants working with our company. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo #### Winning Moves Winning Moves Ltd IdSurvey solution, intuitive, complete and customizable Area Full service consultancy Metodologies CATI - Online Surveys (CAWI) - CAPI Market Government and Publicly funded organisations What was the main issue you were looking for survey software for? Our main issues were that our existing survey software lacked in usability in the administrative interface. Also, it failed to successfully integrate CATI & CAWI and CAWI email invitations were addressed to respondents junk mail. It didn't have an attractive CAWI look for respondents and had a seperate 'design' module for survey scripting which was not cloud based (a programme needed to be uploaded to a machine); also, it was incompatible with our Macs (which we mostly use) and used an emailer with servers in the USA. How did IdSurvey solve your problem? IdSurvey solved our problems. It provides a fully integrated and seamless survey platform across all three methodologies. It is highly intuitive, user friendly and the platform is accessible. Scripting is so enjoyable with the different options available to you - this means that more people within the organisation can script which helps our resourcing. Our interviewers prefer using IdSurvey over our previous platform. It provides an insightful reporting module. What results have you achieved thanks to the IdSurvey survey software? We are still quite early on in our IdSurvey journey (we have only used it for a few surveys) - but it's been greeted really positively by the whole organisation. Scripting is quicker and easier and with fewer errors. Fieldwork across multiple methodolgies is more efficient. We have also found the staff at IdSurvey to be hugely responsive, helpful, knowledgable and accomodating when we have spoken to them about adaptations. Being a dynamic organisation, it means they can be much more flexible and reactive. Discover IdSurvey The most powerful survey software, loved by professionals. Request demo ### Landing Pages #### Switch to IdSurvey Discover IdSurvey Fill in the form to learn more about IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today.Capterra Reviews 4,8/5 The top professionals worldwide have chosen IdSurvey for survey software. The survey platform that you needIdSurvey is a professional survey software for creating, conducting, and analyzing surveys. We believe in designing survey tools that combine intuitiveness with power so we created a user-friendly and flexible survey platform, with a wide range of features and customization options to meet the needs of different types of survey projects. With IdSurvey you can collect data through multiple data collection methodologies such as online, offline and phone surveys. The survey software is a comprehensive solution to program survey. Request more info now ! Discover more about IdSurvey solutions A complete survey software for all steps of your research Design the online questionnaireUse the best survey builder in the market to easily design your online questionnaire through the GUI or by using IdSurvey's native programming language. Choose from more than 50 question types and use advanced features such as display conditions, skips, randomization, and rules to create custom flows. Request more info now ! Collect dataThe data collection platform allows you to use and combine different methodologies to collect data from any channel. Use the built-in soft phone with manual or predictive dialing, EmailSender, SMS Sender, post the link on websites, social, panels or use the app for offline collection to seamlessly mix all modules in a single survey project. Request more info now ! Analyze survey resultsThe survey software also offers a number of tools for analyzing the collected data. Download the raw data in six different formats including SPSS, Excel, and CVS or check the data in real time in the Statistics and Analysis & Reports sections of IdSurvey. Build your own customized report and download it or share the link online with clients and colleagues. Request more info now ! Capterra Reviews 4,8/5 The best online survey software for the most different use cases Satisfied customers from all over the world use the survey tools every day "IdSurvey solved our problems. It provides a fully integrated and seamless survey software across all three methodologies. It is highly intuitive, user friendly and the survey platform is accessible. Scripting is so enjoyable with the different options available to you – this means that more people within the organisation can script which helps our resourcing." WINNING MOVES "Thanks to the introduction of IdSurvey in Aboca, we had the possibility to send rewards to the stores that filled out the survey. In addition, the report & dashboard tool built into the survey software gave us the ability to easily extract survey data, which was immediately available for processing by the BI department" ABOCA "The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way, always responding to our questions within a single day. Very positive experience and we will continue to use IdSurvey survey tools for all of our surveying needs." UNIVERSITY OF NEW ORLEANS Is IdSurvey the right surveys software for me? IdSurvey is a flexible software for surveys that can meet a wide variety of research needs IS IT AN ONLINE SURVEY SOFTWARE? IdSurvey is a web-based survey program that takes advantage of all the benefits of the web (accessible via remote with a common browser, automatic updates and bug fixes, immediate support, etc.). You can use it on our cloud infrastructure or installed on premises in the client’s server. In both cases, the surveys software includes the same set of functionalities. CAN I WORK WITH MULTI-MODE SURVEYS? The omnichannel software collects data with multiple methodologies (phone, web, and face-to-face) in the same project. You design the questionnaire once and distribute it with your preferred methodologies, for example web and phone. All data will flow into one database, and all features will be handled automatically by the survey data collection software; you don’t have to worry about duplicate interviews! HOW QUICKLY CAN I LEARN TO USE THE SURVEYS SOFTWARE? The learning curve to using IdSurvey is very rapid. In just a couple of training sessions, 99% of users are already autonomous in working with the survey platform. The interface for CATI interviewers and the CAPI survey application are so intuitive that no training is required! The survey software OnCloud setup takes less than 3 business days so you can have your survey platform up and running as early as 7 days after purchase! IS THE PRICE FIXED? IdSurvey’s licenses are flexible and can adapt to all needs. For CATI, you can rent annual licenses for long term requirements or use the short-term daily licenses for spot projects or to scale up your stations temporarily. For CAWI and for CAPI, you can buy packs of completes to cover a specific project or your annual requirement. The pricing policy ensures you get the best prices – even for a small purchase – because the cost is calculated on the total amount purchased in the previous 12 months. IS SUPPORT FREE? Yes! We believe in always providing exceptional customer support for the survey platform. Basic support is free for all active customers. You can seek assistance via ticket at any time. Our team of experts will promptly respond to your request. And if you need advanced support or customizations, you can purchase level II technical support hours to cover all your needs! Request more info now ! Discover IdSurvey Fill in the form to learn more about IdSurvey. IdSurvey is the survey software professionals love. Thanks to its advanced survey tools it’s easy to design even the most complex questionnaires. Schedule a free live demo with our team today. A survey software with endless features We believe that a powerful and professional survey platform can also be intuitive and pleasant to look at. IdSurvey offers the best survey tools for research all wrapped in a sleek and modern administration interface. Take advantage of all the features of IdSurvey to design and distribute professional surveys. Survey settings Use the survey tools to set the configurations for each survey methodology and create a custom flow for each module. Quotas management Use interlocking or non-interlocking survey quotas to collect significant data and manage your sample. Multi-language management Write the questionnaire in the main language and easily add translations with an excel file. SMS Sender Send the link to your survey to a list of mobile numbers with the SMS tool built into the survey platform. Email Sender With the integrated email tool quickly distribute your link to a list of emails from the survey software. Quality control Use the Quality Control section to validate, reject and edit completed interviews to have full control on your data. Custom look Customize the look of your branded surveys selecting templates, colors, logo, and more. In-built softphone Thanks to IdTalk dialer and the built-in softphone your CATI agents can immediately start calling with IdSurvey. Predictive dialing Increase the phone agents productivity with automated dialing. Set your preferred configurations in IdTalk and start working! Click to dial Use the click to call function to call numbers on the CATI interface with a simple click. With the in-built softphone you don't need anything else to work. Appointments Schedule reserved or unreserved appointments with your respondents. Manage and edit the date, time or agent assigned from the Contacts Management. Offline app The IdSurvey CAPI survey application is available for iOS and Android devices and works offline allowing data collection wherever you are! Supervisor dashboard Monitor the work of CATI agents through countless metrics, initiate a chat with them, send a broadcast message or watch their screen. GPS location Register the location of each CAPI interview and download the information with the raw data you collected to guarantee data reliability. Audio recording Register the background audio of CAPI interviews and listen or download the recordings from the Quality Control section. Multimedia Ask to take a photo, record a video or audio, or ask the respondent to leave a signature with the multimedia questions. Crosstabs Analyze data with the pro tool to design multi-layer cross-tabs. Use the different metrics and identify correlations, trends, and the most statically significant segments. Analysis & Report View the default results report offered by the survey software or customize your own report to share with your team or client. Online store IdSurvey offers a flexible licensing system. Purchase new licenses independently from the online store when you need them. Test mode Use the survey software test mode to have full control of your survey. Verify that the survey and all settings are working as they should. Logic and flow Create a customized experience for each survey respondent by using display and skip conditions. Set all the rules and let the survey platform show the right flow for each user. Need more information about survey software? We're here to help! Click to schedule a free demo appointment Book a demo Download the survey software overview Download Check the demo questionnaire Questionnaire Discover IdSurvey The most powerful survey software, loved by professionals. Book a demo of the Survey software ## Italiano Content ### Posts #### 10 regole per impostare e scrivere un questionario Partiamo da una domanda: perché è così importante scrivere un questionario nel modo più corretto possibile? Le risposte possono essere numerose, ma cerchiamo di racchiuderle in quella che ci sembra una definizione completa della sua funzione: Il questionario è quello strumento che rende possibile la comunicazione tra i tre attori dell’indagine di mercato: ricercatore, rilevatore e rispondente. Ma servirsi di questo strumento non basta ad assicurarsi l’ottenimento di dati affidabili ed utilizzabili. Perché il questionario sia utile allo scopo, è necessario che risponda ad alcune caratteristiche, come ad esempio la chiarezza, la brevità e la coerenza. In questo articolo vi sveleremo le regole fondamentali per scrivere il questionario nel modo più efficace possibile.   Il giusto modo di scrivere un questionario Non tutte le indagini sono uguali: con l’oggetto della ricerca cambia necessariamente il target e, di conseguenza, la forma del questionario. Oltre alla già sottolineata necessità di creare un questionario efficace, di facile comprensione, va tenuto a mente che la struttura deriva da una serie di altri fattori: Il tipo di intervista Il fenomeno indagato La metodologia di intervista   La chiarezza Quando si parla di indagini di mercato non basta concentrarsi sul contenuto. La forma è di fondamentale importanza, in quanto è tramite questa che i rispondenti si relazioneranno alla nostra survey. Per questo è determinante, formulare domande in modo chiaro, non ambiguo, in modo da essere certi che vengano recepite da tutti i rispondenti allo stesso modo. A questo scopo è utile non solo una lineare successione logica dei quesiti ed un linguaggio accessibile, ma anche un corretto uso delle domande filtro (argomento a cui ci dedicheremo più avanti).   La brevità Si sa che per catturare l’attenzione di qualcuno è necessario molto tempo, ma per perderla basta solo un istante. Per questo è necessario concentrarsi sulla formulazione di domande brevi, coincise ma complete, in modo da evitare possibili errori nella risposta, dovuti a misunderstanding e mancanza di attenzione.   Elenco dei temi Entriamo nel vivo della costruzione del questionario. La prima cosa di cui è bene occuparsi è la compilazione di un elenco dei temi che interessano l’indagine, in modo da essere certi di non approfondire quelli che non sono utili ai nostri scopi. Dovrà seguire una lista delle variabili che ci aspettiamo di raccogliere, sulla base dei temi indicati in precedenza.   Il linguaggio Abbiamo parlato di chiarezza come uno dei requisiti fondamentali del perfetto questionario. E cosa più del linguaggio può concorre all’ottenimento di questo requisito? Usare un linguaggio troppo tecnico è certamente una scelta sbagliata: è necessario tenere sempre a mente che il target a cui ci si rivolge non è (quasi mai) a conoscenza del dizionario del marketing. Ma evitare l’uso di tecnicismi non è l’unica accortezza da prendere. È parimenti importante assicurarsi di non utilizzare un linguaggio parziale (sia questo elogiativo o dispregiativo) per non dare l’impressione che il questionario, lungi dall’essere neutrale, suggerisca una determinata visione.   Come porre le domande Il modo in cui vengono poste le domande può causare errori nelle risposte. Per questo motivo una domanda, per essere davvero perfetta, deve essere: Oggettiva e neutrale Singola (evitare domande doppie) Esplicita Specifica (evitare domande di carattere generale) Nel caso di argomenti delicati, come ad esempio le malattie o le dipendenze, è necessario che la domanda sia formulata in modo tale da mettere a proprio agio l’intervistato, con tatto, e che non contenga in alcun modo giudizi di merito. Un ottimo modo per farlo è quello di ricordare all’intervistato che molti altri si sono trovati, o si trovano, nella situazione descritta.   Domande aperte e domande chiuse Cosa aspettarsi da una domanda aperta? E da una domanda chiusa? E come scoprire quale delle due modalità fa al caso nostro? Ecco alcuni consigli che possono aiutare nella scelta. Le domande aperte servono principalmente per raccogliere le possibilità di risposta non previste e per essere accessibili da un più largo target di utenti. Inoltre, l’utilizzo di una domanda aperta permette di stimolare maggiormente nel rispondente un’analisi sul tema proposto. Le domande chiuse, come singole o a scelta multipla, sono invece da preferire quando si ha a che fare con un grande numero di intervistati, e quando si vuole usare un sistema di codifica uguale per tutti.   La giusta sequenza per scrivere un questionario L’ordine secondo cui vengono poste le domande può influenzare in modo consistente il risultato della ricerca. Questo perché l’ordine dei quesiti può generare un questionario neutrale oppure suggerire in modo sottile una risposta. Si può scegliere di ordinare il proprio questionario secondo due ordini: Dal generale al particolare: consente al rispondente di concentrarsi sul tema prima che sul dettaglio. Questo serve per raccogliere opinioni spontanee, non ragionate Dal particolare al generale: da utilizzare nel caso si desideri una riflessione da parte del rispondente sul tema proposto   Scrivere un questionario con domande filtro Le domande filtro sono quelle domande che permettono di saltare uno o più quesiti. In base alla risposta infatti, la domanda filtra (appunto) alcune informazioni e determina se approfondire o meno quell’argomento. Sono molto utili sia per evitare di porre ai rispondenti domande non determinanti, sia quando si rivela necessario indirizzare un intervistato verso una domanda più specifica.   Testare il questionario Scrivere il questionario secondo le 9 regole sopra descritte non basta a fornire la certezza assoluta della sua validità. Per questo motivo, prima di avviare l’indagine, è assolutamente necessario fare uno o più TEST di prova. Questo darà al ricercatore la possibilità di verificare che: Le domande siano poste con chiarezza e neutralità I filtri servano allo scopo senza creare confusione Il questionario sia accessibile a tutti - Categories: Research world #### 3 consigli per creare un questionario online Segui questi suggerimenti per creare un questionario online per una ricerca che ti dia i risultati di cui hai bisogno Quando si tratta di raccogliere dati per creare obiettivi perseguibili o semplicemente per una migliore comprensione della tua clientela, il primo passo è creare un questionario efficace. Per creare un questionario per una ricerca ci vuole di più che mettere insieme qualche domanda e poi somministrarle per avere delle risposte. Questi sono 3 consigli che ti aiuteranno nella creazione della tua indagine per massimizzare i risultati del tuo progetto di ricerca.   1 - Prima di creare un questionario online progetta la tua ricerca Prima ancora di sviluppare le prime domande, la creazione di un questionario per una ricerca richiede un lavoro preparatorio. Assicurati di avere ben chiari gli obbiettivi della tua ricerca così da poter accuratamente identificare le informazioni che ti serve ottenere dall’indagine. Delinea un target dell’indagine e decidi il tipo di metodologia che vorresti usare, ad esempio web, telefonica o face to face. Selezionare il software giusto è essenziale. IdSurvey ti fa scegliere tra CATI, CAWI e metodologia CAPI e ti fornisce un’interfaccia che anche i principianti possono utilizzare in pochi passi.   2 - Lavora sul testo delle domande, il contenuto e il formato Progettare le domande è un’arte in sé, ma generalmente parlando, quando progetti un questionario per una ricerca devi concentrarti sul testo, il contenuto e il formato delle tue domande. Ci sono diversi tipi di domande, ad esempio domande aperte e chiuse. Anche Il formato e il flusso della tua indagine sono importanti, quindi pensa a domande iniziali, centrali e conclusive. IdSurvey ti offre strumenti semplici per costruire il tuo questionario.   3 - Pensa al design e all’implementazione del tuo questionario Quando inizi a costruire un questionario per una ricerca, considera anche l’aspetto dell’indagine. Se stai per creare un questionario online, pensa agli elementi e al formato grafico con cui le domande verranno visualizzate. IdSurvey ha un’interfaccia grafica che ti permette di creare design accattivanti in modo semplice. Pensa a come gli intervistatori dovranno interagire con il software e a come facilitare anche il loro lavoro. Creare un questionario online per una indagine di mercato può essere un processo che richiede molto tempo, ma l’investimento iniziale vale lo sforzo. Un’indagine ben sviluppata è la base per produrre dati e risultati di alta qualità.   Scopri IdSurvey - Categories: Research world #### 4 motivi per scrivere un questionario usando il Text Piping Scrivere un questionario utilizzando il Text Piping può aiutarti a costruire dei sondaggi più efficaci formulando domande sempre specifiche e aiutandoti a ricavare statistiche migliori. Vuoi sapere cos’è il text piping e come può aiutarti? Scoprilo nelle prossime righe.   Cos’è il text piping (con esempio) Supponiamo che BMW voglia conoscere, tramite un sondaggio di mercato, quale macchine della serie 3 preferiscono i suoi clienti. Una parte del questionario potrà essere strutturata così: Domanda 1: “Della serie 3, quale modello preferisci? Risposta 1: “Gran Turismo” Domanda 2: “In una scala da 1 a 10, come valuteresti il modello che hai scelto nella domanda precedente? La domanda 2 può essere meno generica se, al suo interno, includessimo la risposta 1 dell’intervistato: Domanda 2: “In una scala da 1 a 10, come valuteresti la Gran Turismo?” Il Text Piping serve proprio a questo: ti consente di personalizzare le domande o le risposte di un sondaggio in base ai dati che già possiedi dell’intervistato oppure in base alle sue risposte, rendendo la tua intervista dinamica e personalizzata.   4 motivi per scrivere un questionario usando il Text Piping Ci sono almeno 4 validi motivi per creare un questionario usando il Text Piping, eccoli in elenco.  Aiuta ad eliminare ciò che non è necessario Il Text Piping ti permette di non ripetere domande già fatte in precedenza all’intervistato. Consente di formulare domande specifiche Le domande pertinenti e coincise sono quelle più efficaci (se vuoi approfondire, leggi il nostro articolo sulle best practice di un questionario efficace) poiché ti permettono di tenere sempre alta l’attenzione dell’intervistato.  Aiuta a rimanere più concentrato sull’obbiettivo Con il Text Piping puoi usare tutti i dati del tuo database ottenuti da altri questionari. Di conseguenza potrai concentrare le domande del sondaggio intorno al nuovo obbiettivo, senza deviazioni di sorta. Permette di ottenere statistiche di qualità Perché le ricerche di mercato sono importanti? Perché grazie ad esse raccogli dati e statistiche che ti permettono di prendere le giuste decisioni. E il Text Piping, aumentando la qualità del sondaggio, migliora automaticamente le statistiche che ne derivano.   Scrivere un questionario con text piping con IdSurvey IdSurvey permette di scrivere un questionario con text piping in maniera veloce ed intuitiva. Basterà richiamare, tra parentesi graffe, il dato che vuoi appaia nel sondaggio: ad esempio utilizzando {nome} vedrai apparire automaticamente il nome dell’intervistato. In modo altrettanto semplice potremmo richiamare una risposta per personalizzare la successiva domanda oppure potremmo utilizzare un particolare dato dell’utente già presente nei tuoi database (ad esempio il numero dei figli, il domicilio… e molto altro).   Conclusione Il Text Piping aiuta a costruire sondaggi personalizzati, molto pertinenti all’obbiettivo e per questo più efficaci. Provane l’applicazione richiedendo una demo gratuita di IdSurvey.   Scopri IdSurvey - Categories: Research world #### 5 strategie da sfruttare con il tuo research software Le indagini fanno parte del business da decenni ed è facile capire perchè. Come visto in un articolo di Business.com, le indagini sono ancora “i migliori strumenti per fare market research”. Secondo Keith Shields di Designli, le indagini permettono alle aziende di “raccogliere informazioni necessarie su ogni mercato e poi di analizzarle in una miriade di modi diversi”. Harvard Business Review fa anche notare che le indagini sono un buono strumento quando si tratta di misurare l’impegno dei vostri dipendenti, dando loro la possibilità di sentirsi ascoltati e portandoli a cambiare il loro comportamento. Per la loro utilità, non c’è da sorprendersi che le indagini sono state adottate anche nell’era digitale. Non si tratta più solo di indagini con carta e penna, ora sono disponibili software per indagini da utilizzare per usi aziendali. Le attività commerciali che vogliono utilizzare un survey software hanno molte opzioni tra cui scegliere. Ma avere il migliore research software a disposizione non è la cosa più importante. Se si vuole davvero massimizzare e ottimizzare il suo utilizzo, è possibile implementare una serie di strategie che integrano tutto ciò che il software può fare.   Sfrutta il tuo research software al massimo È bene fare un confronto tra i software per survey, in modo da poter prendere una decisione intelligente prima di acquistarne uno per la propria attività. E ‘ancora meglio avere in mente le seguenti strategie in modo che il software che avete possa essere utilizzato al meglio. Mantieni le tue indagini brevi e chiare Quando stai ancora imparando a creare una survey online, potresti essere tentati di chiedere quante più domande e quante più informazioni possibili. Tuttavia, la creazione di un lungo sondaggio potrebbe scoraggiare gli intervistati. Idealmente, un sondaggio dovrebbe essere abbastanza breve da permettere ai rispondenti di rispondere entro 6-10 minuti. Assicurati che le domande siano comprensibili Anche se avete a disposizione il miglior research software, la vostra indagine sarà inutile se le domande sono incomprensibili e difficili da rispondere. Quando formulate le domande, assicuratevi di non suggerire le risposte e che bastino poche parole per rispondere. Potete scegliere di fare domande a scelta multipla o anche offrire una scala, ad esempio facendo scegliere agli intervistati il voto più o meno positivo. Non influenzate le risposte degli intervistati Quando si usano parole emotive come “entusiasta”, “insoddisfatto”, “stupito” e altri termini simili, si potrebbero involontariamente influenzare le risposte che si ottengono dalle persone. Dovete fare in modo che le vostre domande suonino il più obiettive possibile quando le scrivete. Assicurati che la tua indagine sia anche bella È difficile essere entusiasti nel rispondere a un’indagine se sembra che sia stata scritta da un bambino. Anche il miglior survey software non ti aiuterà a migliorare la tua raccolta dati se non fai uso di immagini o video per dare al tuo sondaggio quel tocco in più. Assicurati di avere a disposizione queste opzioni quando crei un questionario per una ricerca. Testa prima di inviare Anche solo come pratica generale, è sempre bene far testare il proprio lavoro prima di inviarlo al pubblico. Chiedete ai colleghi di dare un’occhiata, in modo da poter verificare se tutto funziona correttamente e se le domande hanno un senso. In questo modo, potete essere sicuri di ottenere le migliori risposte possibili dai vostri intervistati quando finalmente invierete il sondaggio.   Trova le risposte che ti servono Se usato correttamente e con le strategie adeguate, un software per indagini può essere uno strumento prezioso per aiutare la vostra azienda a trovare le risposte di cui ha bisogno. Research software come IdSurvey, per esempio, sono scelte semplici e intelligenti per gestire le vostre indagini. IdSurvey, in particolare, è davvero facile da usare. Essendo web based, le aziende che scelgono di utilizzarlo non devono preoccuparsi di alcuna configurazione o installazione. Esiste da più di un decennio ed è abbastanza intuitivo da ridurre il tempo speso per creare i questionari, non importa quanto complessi possano essere. IdSurvey è inoltre dotato di un’interfaccia grafica che consente ai suoi utenti di realizzare facilmente progetti accattivanti, rendendo più facile raccogliere dati. IdSurvey fornisce anche servizi al cliente, dispone di un team di supporto che risponde rapidamente a qualsiasi problema. Oltre a risolvere i problemi, il team di supporto può anche consigliare gli utenti o raccomandare integrazioni di terze parti. Con IdSurvey, un’azienda può essere certa di avere uno strumento per survey di cui può fidarsi per raccogliere le risposte di cui ha bisogno per crescere.   Scopri IdSurvey - Categories: Research world #### 6 cose da sapere prima di modificare un sondaggio Hai testato il sondaggio, l’hai spedito a tutti i tuoi clienti e ora sei pronto a raccogliere il frutto del lavoro fatto. Ma poi, ti accorgi di aver dimenticato una domanda oppure di dover toglierla perché inesatta. Quindi, come comportarsi?    Modificare il sondaggio sì, ma con attenzione Errare humanum est e, purtroppo, la macchina del tempo non esiste. Ma prima di correggere, devi tenere conto di alcuni accorgimenti. Quindi ecco le 6 “best practice”: 1 Prima di modificare rendi “non pubblico” il tuo sondaggio Meglio che l’utente non riesca momentaneamente ad accedere al sondaggio piuttosto che incontri problemi tecnici mentre dà le sue risposte. 2 Quante risposte sono arrivate? ⁃ se non sono arrivate ancora risposte puoi modificare l’intero sondaggio senza influenzare le risposte ⁃ mentre se sono arrivate poche risposte puoi ancora fare delle piccole modifiche senza condizionare i risultati 3 Cambiare le opzioni di risposta Modificare o aggiungere un’opzione di risposta può essere un buon modo per correggere degli errori nel sondaggio, soprattutto se hai delle domande a griglia. 4 Puoi aggiungere una domanda? Sì, ma con logica Ricorda di inserirla nella giusta posizione e mantenendo una progressione logica tale da rendere l’esperienza utente più naturale possibile. 5 Aggiungere nuove regole alla tua intervista? Ecco come e con zero rischi Fai queste modifiche senza problemi: non avranno conseguenza sui risultati 6 Eliminare le domande senza perdita di dati Non prendere questa decisione alla leggera, eliminando una domanda potrai perdere tutte le risposte relative. Puoi creare una copia del tuo sondaggio apportando su quest’ultima le modifiche per poi pubblicare la copia; Puoi duplicare la domanda da modificare e nascondere quella errata. In questo modo le risposte già raccolte verranno mantenute La soluzione Fortunatamente, i più aggiornati software per la creazione e gestione di sondaggi permettono di modificare o eliminare domande e opzioni di risposta senza nessuna perdita dei dati. IdSurvey, ad esempio, mantiene le risposte raccolte anche se si elimina o modifica la relativa domanda o opzione di risposta.   Scopri IdSurvey - Categories: Research world #### AI e ricerca di mercato: la qualità resta umana Negli ultimi anni, l’intelligenza artificiale è entrata anche nel mondo della ricerca di mercato. Automatizza operazioni complesse e accelera i tempi di analisi, ma pone una sfida importante: come mantenere alta la qualità dei dati e la coerenza dei risultati? In IdSurvey, crediamo che la tecnologia debba potenziare l’intelligenza del ricercatore, non sostituirla. L’obiettivo è semplice: usare l’AI per liberare tempo, non per ridurre il controllo. L’AI di IdSurvey: velocità e precisione nella codifica delle risposte aperte La codifica delle risposte aperte è tradizionalmente una delle operazioni più lente e ripetitive della ricerca: un passaggio essenziale che oggi, grazie all’AI, può finalmente essere automatizzato con precisione. Grazie all’intelligenza artificiale integrata in IdSurvey, queste risposte possono essere: analizzate automaticamente raggruppate in categorie coerenti, pronte per la validazione del ricercatore in pochi istanti   Durante la codifica automatica delle risposte aperte, l’AI suggerisce categorie coerenti e significative, ma l’ultima parola spetta sempre al ricercatore. Ogni proposta può essere rivista, corretta o validata manualmente, garantendo così un controllo completo sul risultato finale. In questo modo, il team di ricerca può concentrarsi sulle analisi strategiche, lasciando all’AI la parte più manuale. La codifica automatica riduce errori e tempi, ma ogni output è sempre verificabile e modificabile dall’utente. Insight automatici nei report: dall’informazione all’interpretazione L’AI di IdSurvey non si ferma alla raccolta dati: contribuisce anche alla fase di analisi, generando insight automatici nei report, completi di un’analisi statistica descrittiva. Questo significa che il sistema è in grado di: individuare pattern e tendenze nei dati evidenziare correlazioni tra variabili suggerire interpretazioni di primo livello che il ricercatore può modificare o approfondire   Non si tratta di “conclusioni automatiche”, ma di un supporto intelligente per accelerare la lettura dei risultati. Gli insight generati automaticamente all’interno dei report non vengono mai presentati come conclusioni definitive: sono spunti intelligenti che aiutano il ricercatore a individuare tendenze e correlazioni. Ogni insight è sempre accompagnato da un’analisi dei dai dati originali, per assicurare verificabilità e trasparenza totale. Qualità, trasparenza e controllo umano In IdSurvey, ogni funzione basata sull’intelligenza artificiale è sviluppata con un principio chiaro: l’uomo resta sempre al centro del processo di ricerca. L’automazione non serve a sostituire l’esperienza del ricercatore, ma a potenziarla. Per questo motivo, la qualità dei risultati e la trasparenza delle operazioni restano elementi fondamentali dell’intero ecosistema IdSurvey. In IdSurvey, nessun processo avviene in modo opaco. Ogni elaborazione AI è documentata, tracciabile e ripetibile, così che il team di ricerca possa comprendere come si è arrivati a un determinato risultato e riprodurlo, se necessario, nelle stesse condizioni. In questo modo, l’intelligenza artificiale diventa un vero alleato del metodo scientifico: accelera i tempi, riduce gli errori e fornisce strumenti più rapidi e affidabili per esercitare il giudizio umano — che resta il cuore della ricerca di qualità. La qualità della ricerca: AI + esperienza Nell’era dell’intelligenza artificiale, il concetto di qualità nella ricerca non può più basarsi solo sulla precisione dei dati o sulla solidità del metodo. Serve un nuovo equilibrio, che unisca tecnologia avanzata e competenza umana. Per IdSurvey, la qualità della ricerca nasce proprio da questa sinergia: Dati accurati e rappresentativi, raccolti attraverso metodologie consolidate e strumenti affidabili. L’AI può supportare il processo di validazione e pulizia dei dati, ma il disegno del campione e l’interpretazione restano guidati dall’esperienza del ricercatore. Processi trasparenti, in cui ogni passaggio, dall’automazione alla revisione, è documentato e verificabile. La tracciabilità diventa una garanzia di responsabilità e un elemento fondamentale per costruire fiducia nei risultati. Supervisione umana consapevole, che guida e affina l’intervento dell’intelligenza artificiale in ogni fase del processo di ricerca. La supervisione non si limita quindi a correggere gli output dell’AI, ma li contestualizza, ne valuta la coerenza con gli obiettivi di ricerca e ne assicura la qualità scientifica.   L’intelligenza artificiale non è una scorciatoia, ma un alleato prezioso. Permette di ridurre gli errori legati alla ripetitività, accelera la produzione di report e libera tempo per le analisi più strategiche. Questo paradigma mantiene intatto il rigore metodologico che contraddistingue la buona ricerca. L’unione tra AI e competenza umana non è un compromesso: è il nuovo standard della qualità. Con IdSurvey, la tecnologia diventa uno strumento al servizio dell’esperienza, e non il contrario. L’intelligenza artificiale al servizio dei ricercatori L’intelligenza artificiale può rivoluzionare la ricerca, ma solo se utilizzata con criterio. Con IdSurvey, la tecnologia non prende decisioni al posto del ricercatore: lo aiuta a prenderle meglio e più in fretta. La vera intelligenza, nella ricerca, nasce dall’incontro tra automazione e competenza umana.   👉 Scopri come l’AI di IdSurvey può velocizzare il tuo lavoro senza sacrificarne la qualità. - Categories: Research world #### Alternative a Qualtrics Quando si parla di survey software, Qualtrics è sicuramente uno dei nomi più conosciuti a livello globale. Tuttavia, negli ultimi anni molte aziende e istituti di ricerca hanno iniziato a valutare alternative per trovare soluzioni più flessibili, personalizzabili o semplicemente più adatte alle proprie esigenze specifiche. In questo articolo mostreremo una panoramica delle principali alternative a Qualtrics disponibili oggi sul mercato, soffermandoci soprattutto sull’esperienza di chi ha scelto IdSurvey come piattaforma di riferimento. Dalla voce dei nostri clienti che hanno utilizzato entrambe le soluzioni, abbiamo raccolto feedback e confronti reali, per aiutarti a capire quale piattaforma può essere davvero quella giusta per la tua organizzazione.   Top Qualtrics Alternatives   1 IdSurvey IdSurvey è un software per la creazione, distribuzione di survey e analisi dei dati raccolti. Vanta un esperienza di oltre 20 anni e una vasta gamma di tools e feature di alto livello. Sebbene sia stato sviluppato per utenti professionisti del settore delle ricerche, l’interfaccia di IdSurvey è di facile utilizzo. Nel corso degli anni, la combinazione tra strumenti professionali e semplicità d’uso ha reso IdSurvey sempre più accessibile anche agli utenti semi-professionali, diventando di fatto una delle alternative a Qualtrics più solide del mercato. Uno dei vantaggi di IdSurvey rispetto a Qualtrics è l’alta customizzazione di ogni aspetto delle survey. Il team di supporto, infatti, oltre ad offrire soluzioni concrete per la realizzazione di particolari flussi del questionario o della sua distribuzione, offre anche sviluppi su misura per profonde integrazioni con sistemi di terze parti. Inoltre, IdSurvey si distingue per due strumenti proprietari, IdCode e FlowScript, che permettono agli utenti di superare i limiti intrinseci di qualsiasi altro software per survey. Questi tool, infatti, consentono la creazione di flussi e regole particolari, anche se non originariamente previsti dal software. Pro Comprende strumenti professionali Interfaccia di facile utilizzo Adatto ad utenti semi-pro o pro Supporto altamente specializzato Prevede la raccolta dati anche per via telefonica o face-to-face Costi scalabili e trasparenti Su richiesta è installabile anche su server del cliente Cons Anche per attivare una prova gratuita è necessario inviare una richiesta Modello Pay As You Go: non prevede piano gratuito o in abbonamento. Curva di apprendimento più accentuata rispetto a software non professionali Non è la soluzione ideale per chi si limita a indagini basilari prive di logiche o regole avanzate Supporto disponibile solo in Inglese, Spagnolo e Italiano Più dati, decisioni migliori, risultati reali. Tutto con IdSurvey Richiedi demo 2 SurveyMonkey SurveyMonkey è stato il primo servizio del settore a introdurre un modello in abbonamento con piani attivabili direttamente online. Sebbene nel tempo abbia evoluto le sue funzionalità, continua a offrire un’interfaccia estremamente semplificata, ideale per chi desidera condurre ricerche rapide con strumenti essenziali. Pro Facile da usare anche per principianti Modelli di questionari pronti all’uso Integrazione con applicazione di terze parti Piano gratuito attivabile online Cons Molte funzionalità sono disponibili solo nei piani più costosi Limitate possibilità di customizzazione nei piani più bassi 3 QuestionPro QuestionPro è una piattaforma avanzata per la creazione e l’analisi di sondaggi, progettata per soddisfare le esigenze di utenti professionali e organizzazioni. Offre una vasta gamma di strumenti per la raccolta dati, l’analisi approfondita e la personalizzazione dei questionari, rendendola adatta a ricerche complesse. Tuttavia, l’interfaccia utente datata richiede una curva di apprendimento piuttosto elevata. Pro Ampia varietà di tipi di domande Elevata personalizzazione del template e della logica del questionario Adatto ad utenti semi-pro Cons Costi elevati per funzionalità avanzate Interfaccia utente datata e farraginosa Curva di apprendimento ripida Modello di vendita misto: i piani team non sono attivabili online 4 Alchemer (formerly SurveyGizmo) Alchemer è una piattaforma avanzata per la creazione e gestione di sondaggi, progettata per team professionali che necessitano di un elevato grado di personalizzazione. Supporta logiche complesse e integrazioni con strumenti aziendali, rendendola adatta a contesti strutturati. Tuttavia, l’esperienza d’uso è meno immediata rispetto ad altre soluzioni, e richiede tempo per essere configurata e sfruttata appieno. Pro Ricca di funzionalità e opzioni avanzate Buona personalizzazione del flusso e del design dei questionari API per integrazioni con sistemi aziendali Adatta a utenti professionali con esigenze complesse Cons Curva di apprendimento molto ripida Le funzionalità avanzate sono disponibili solo nei piani a pagamento più alti Meno adatta a ricerche rapide o utenti alla ricerca di semplicità Più dati, decisioni migliori, risultati reali. Tutto con IdSurvey Richiedi demo 5 Medallia Medallia è una piattaforma enterprise specializzata nella gestione dell’esperienza cliente (CX) e dipendente (EX), progettata per grandi organizzazioni con esigenze complesse. La piattaforma consente di raccogliere feedback da molteplici canali e di analizzarli in tempo reale grazie a strumenti avanzati di intelligenza artificiale e machine learning. Tuttavia, la sua complessità e il focus su progetti su larga scala la rendono meno adatta a team più snelli o a chi cerca una soluzione agile e immediata. Pro Raccolta omnicanale del feedback Analisi avanzata dei dati Integrazione con sistemi aziendali Adatta a utenti professionali con esigenze complesse Cons Curva di apprendimento molto ripida Costi elevati Interfaccia complessa Meno adatta a ricerche rapide o utenti alla ricerca di semplicità Non offre la possibilità di attivare una prova gratuita 6 Typeform Typeform è una piattaforma focalizzata sulla creazione di moduli, solo recentemente ha aggiunto funzionalità per la creazione di semplici sondaggi interattivi. Si caratterizza per un design moderno e un’interfaccia conversazionale che punta a migliorare l’esperienza dell’utente finale. È particolarmente apprezzata per la sua facilità d’uso e per l’estetica accattivante dei moduli. Le sue funzionalità sono estremamente limitate rispetto a soluzioni più robuste del settore delle survey. Pro Interfaccia moderna, semplice e intuitiva Facile integrazione con alcuni strumenti di terze parti Non necessita di esperienza Attivabile online Cons Adatto solo a progetti semplici o di marketing leggero Non offre strumenti professionali di distribuzione e analisi Logica e branching sono estremamente basilari 7 Survio Survio è una piattaforma per la creazione di sondaggi online, pensata per utenti che cercano uno strumento semplice e immediato. Con un’interfaccia intuitiva e oltre 100 modelli predefiniti, consente di realizzare questionari in pochi minuti. È particolarmente adatta a piccole imprese, studenti e organizzazioni non profit che necessitano di raccogliere feedback in modo rapido. Pro Adatto ad utenti non esperti Interfaccia moderna, semplice e intuitiva Attivabile online Cons Non dispone di strumenti professionali di distribuzione e analisi Logica condizionale e branching molto limitati Non adatto a survey strutturate o con flussi complessi Integrazioni con altri strumenti poco sviluppate Molte funzionalità sono disponibili sono nei piani più costosi 8 SurveySparrow SurveySparrow è una piattaforma di sondaggi online che si distingue per la sua interfaccia conversazionale e mobile-first, progettata per aumentare il tasso di completamento dei questionari. È particolarmente apprezzata per la facilità d’uso e l’estetica accattivante dei moduli. Tuttavia, per progetti di ricerca più complessi o esigenze avanzate di analisi, potrebbe risultare limitata rispetto a soluzioni più robuste. Pro Survey conversazionale in stile chat Interfaccia intuitiva Distribuzione multichannel Cons Personalizzazione limitata della grafica delle interviste Strumenti di analisi limitati Gli strumenti di distribuzione hanno funzionalità limitate 9 Google Forms Google Forms è uno strumento gratuito per la creazione di moduli e sondaggi online, incluso nella suite Google Workspace. È particolarmente apprezzato per la sua semplicità, l’integrazione con Google Drive e l’accessibilità per uso personale o didattico. Offre funzionalità basilari non adatte a ricerche strutturate o a contesti aziendali professionali. Pro Totalmente gratuito Interfaccia semplice Ideale per sondaggi rapidi, uso scolastico o raccolta dati informale Cons Logica e branching estremamente basilare Opzioni di personalizzazione molto limitate Assenza di strumenti di analisi Mancanza di strumenti di distribuzione avanzata Interfaccia del questionario obsoleta e non funzionale Più dati, decisioni migliori, risultati reali. Tutto con IdSurvey Richiedi demo 10 Zoho Survey Zoho Survey è uno strumento per la creazione di sondaggi online, integrato nell’ecosistema Zoho, pensato per aziende di piccole e medie dimensioni. Offre una varietà di modelli predefiniti, supporto multilingua e integrazioni con altri prodotti Zoho. Potrebbe risultare limitato rispetto a soluzioni più robuste. Pro Vasta libreria di modelli di survey preconfigurati Piano gratuito con funzionalità di base Cons Personalizzazione grafica limitata e disponibile solo su piani superiori Funzionalità avanzate disponibili sono nei piani più costosi Interfaccia poco intuitiva Qualtrics vs IdSurvey Qualtrics è senza dubbio una delle piattaforme più conosciute a livello globale per la creazione di survey. Si presenta con un’interfaccia moderna e orientata alla semplicità d’uso, pensata per permettere anche agli utenti meno esperti di creare rapidamente questionari base. Tuttavia, questa scelta progettuale si traduce spesso in una struttura rigida che può diventare un ostacolo quando si devono gestire flussi complessi, logiche articolate o survey con requisiti specifici. IdSurvey, al contrario, adotta un approccio orientato alla massima flessibilità e controllo. Entrambe le piattaforme offrono una vasta gamma di tipi di domanda, ma IdSurvey si distingue per la disponibilità di domande multimediali (inserimento di immagini, audio e video) e per l’utilizzo di griglie 3D — strumenti avanzati che consentono di costruire esperienze di risposta più dinamiche, interattive e strutturate. Queste tipologie di domanda sono del tutto assenti in Qualtrics, che resta legato a un framework più standardizzato. Un altro punto critico di differenziazione riguarda l’ambiente di progettazione del questionario. In Qualtrics, il focus sulla semplicità sacrifica la libertà progettuale: la costruzione di logiche condizionali complesse, percorsi personalizzati o regole avanzate può diventare un’impresa frustrante. In alcuni casi, certe strutture logiche sono addirittura irrealizzabili a meno di compromessi progettuali. L’utente si ritrova così a dover adattare il proprio progetto al software, anziché l’opposto. IdSurvey invece è pensato proprio per chi ha bisogno di modellare lo strumento sulle proprie esigenze, non viceversa. Grazie a strumenti proprietari come IdCode e FlowScript, è possibile impostare condizioni logiche dettagliate, creare diramazioni sofisticate e gestire con estrema precisione il comportamento del questionario. Questa architettura rende IdSurvey ideale non solo per progetti enterprise, ma anche per studi di ricerca, agenzie e team che richiedono piena libertà nella modellazione del dato. Un altro elemento distintivo riguarda il supporto tecnico. Qualtrics offre documentazione estesa e supporto, ma l’assistenza diretta può risultare generica e non sempre tempestiva, soprattutto nei casi in cui è necessario un supporto operativo reale. IdSurvey, invece, mette a disposizione un team tecnico specializzato con competenze trasversali, in grado di affiancare il cliente nella progettazione e nell’implementazione del progetto. L’approccio è consulenziale: il team non si limita a rispondere a domande, ma partecipa attivamente alla realizzazione del questionario, garantendo che l’output finale rispecchi fedelmente le aspettative del cliente. Infine, mentre Qualtrics tende a offrire un set di funzionalità “preconfezionato”, ottimo per esigenze comuni ma poco elastico, IdSurvey si rivolge a chi desidera costruire survey complesse, ottimizzate e perfettamente aderenti agli obiettivi di ricerca, senza limitazioni dettate dal software. Perché scegliere IdSurvey rispetto a Qualtrics Più tipi di domanda, inclusi multimediali e griglie interattive Massima flessibilità logica grazie a IdCode e FlowScript Gestione completa dei flussi complessi, senza vincoli strutturali Supporto tecnico dedicato, rapido e altamente competente Ideale per progetti avanzati, enterprise e ricerche personalizzate Più dati, decisioni migliori, risultati reali. Tutto con IdSurvey Richiedi demo - Categories: Research world #### Brand Reputation Cos’è la Brand Reputation? La Brand Reputation può essere definita come l'insieme delle percezioni, delle opinioni e delle emozioni che i consumatori associano a un'azienda o a un marchio. Essa rappresenta l'impronta che un'organizzazione lascia nella mente dei suoi clienti, influenzando direttamente il loro comportamento d'acquisto, la lealtà verso il marchio e la propensione a raccomandarlo ad altri. In un mercato sempre più competitivo e globalizzato, la reputazione del marchio è diventata un fattore chiave di differenziazione e successo a lungo termine per le aziende. Mantenere e migliorare la Brand Reputation non solo aiuta a fidelizzare i clienti esistenti, ma è anche fondamentale per attrarre nuovi clienti e generare crescita sostenibile. In questo articolo, esploreremo i vari aspetti della Brand Reputation, analizzando i suoi pilastri, i fattori chiave che la influenzano, come misurarla e come gestirla efficacemente con l'aiuto di strumenti come IdSurvey. I pilastri della Brand Reputation: conoscenza, preferenza, lealtà e percezione del valore. La Brand Reputation si fonda su quattro pilastri fondamentali che, insieme, contribuiscono a determinare la forza e il successo di un marchio nel mercato. Di seguito, esaminiamo ciascun pilastro e spieghiamo perché sono importanti per la reputazione del marchio. Conoscenza del marchio: si riferisce al grado in cui i consumatori sono consapevoli dell'esistenza di un marchio e delle sue offerte. Un marchio con una forte presenza mentale tra i consumatori ha maggiori probabilità di essere considerato quando si tratta di prendere decisioni di acquisto. La conoscenza del marchio si costruisce attraverso la pubblicità, il passaparola e altre attività di marketing e comunicazione. Preferenza del marchio: indica la propensione dei consumatori a scegliere un determinato marchio rispetto ai suoi concorrenti. La preferenza del marchio è influenzata da fattori come la qualità del prodotto, il design, il prezzo e l'esperienza complessiva del cliente. Un marchio preferito gode di una posizione privilegiata nel mercato e può sfruttare questa posizione per ottenere un vantaggio competitivo. Lealtà del marchio: si riferisce al grado di fedeltà e attaccamento emotivo dei consumatori nei confronti di un marchio. I clienti leali tendono a scegliere ripetutamente un marchio, anche in presenza di alternative simili o più convenienti. La lealtà del marchio si traduce in una maggiore prevedibilità delle entrate, minori costi di acquisizione del cliente e una maggiore propensione a raccomandare il marchio ad altri. Percezione del valore: è la valutazione che i consumatori fanno del rapporto tra la qualità e il prezzo di un prodotto o servizio offerto da un marchio. Una percezione del valore elevata significa che i clienti ritengono di ricevere un'offerta di qualità superiore rispetto al costo sostenuto. Un marchio con una forte percezione del valore può giustificare prezzi più elevati e mantenere un vantaggio competitivo nel mercato. Comprendere e lavorare su questi pilastri è fondamentale per costruire e mantenere una Brand Reputation solida e duratura. Fattori chiave che influenzano la Brand Reputation. Diversi fattori possono influenzare la reputazione di un marchio nel tempo, sia positivamente che negativamente. Di seguito, esaminiamo alcuni dei fattori più rilevanti: Qualità del prodotto o del servizio: la qualità percepita delle offerte di un'azienda è uno dei principali determinanti della sua reputazione. Prodotti e servizi di alta qualità soddisfano le aspettative dei clienti, generando soddisfazione e fidelizzazione, mentre la bassa qualità può portare a delusione e danneggiare la reputazione del marchio. Customer service e supporto: un servizio clienti efficiente, cordiale e disponibile è fondamentale per mantenere una buona reputazione del marchio. I clienti apprezzano le aziende che risolvono rapidamente i problemi e forniscono un supporto efficace, e questo contribuisce a costruire fiducia e lealtà. Comunicazione efficace e trasparente: la trasparenza nella comunicazione con i clienti e le parti interessate è essenziale per stabilire e mantenere una solida reputazione. Le aziende devono essere aperte e oneste riguardo ai loro prodotti, servizi, politiche e pratiche commerciali, e devono essere disposte a rispondere alle domande e alle preoccupazioni dei clienti. Responsabilità sociale e sostenibilità ambientale: i consumatori sono sempre più consapevoli delle questioni sociali ed ecologiche, e molte persone valutano la reputazione di un marchio anche in base al suo impegno verso la responsabilità sociale e la sostenibilità ambientale. Le aziende che dimostrano un'autentica preoccupazione per questi temi e adottano pratiche commerciali etiche e sostenibili tendono a godere di una reputazione più favorevole. Innovazione e adattabilità al cambiamento: la capacità di un marchio di innovare e adattarsi ai cambiamenti del mercato e alle nuove tendenze è fondamentale per mantenere e migliorare la sua reputazione nel tempo. Le aziende che rimangono al passo con le esigenze dei consumatori e si adattano rapidamente alle nuove sfide sono generalmente più apprezzate e rispettate. Tenendo conto di questi fattori e lavorando costantemente per migliorare le performance in ciascuna di queste aree, le aziende possono influenzare positivamente la loro Brand Reputation e rafforzare la loro posizione nel mercato. La misurazione della Brand Reputation: strumenti e tecniche Per gestire efficacemente la Brand Reputation, è essenziale monitorare e misurare regolarmente le percezioni dei consumatori e delle parti interessate. Di seguito, presentiamo alcuni strumenti e tecniche per valutare la reputazione di un marchio: Indagini e sondaggi tra i consumatori: condurre sondaggi e indagini tra i clienti è uno dei modi più efficaci per raccogliere informazioni sulla reputazione del marchio. IdSurvey è uno strumento ideale per creare e distribuire sondaggi personalizzati, analizzare i risultati e identificare aree di miglioramento. Le aziende possono utilizzare IdSurvey per misurare la conoscenza del marchio, la preferenza, la lealtà e la percezione del valore, oltre a raccogliere feedback su prodotti, servizi e esperienze del cliente. Monitoraggio dei social media e delle recensioni online: i canali dei social media e le piattaforme di recensioni online sono fonti preziose di informazioni sulla reputazione del marchio. Monitorare le conversazioni sui social media, le menzioni del marchio e le recensioni dei clienti può aiutare le aziende a identificare tendenze, problemi emergenti e opportunità di miglioramento. Analisi dei dati e metriche specifiche del settore: l'analisi dei dati di vendita, delle quote di mercato, della soddisfazione del cliente e di altre metriche rilevanti può fornire ulteriori informazioni sulla reputazione del marchio. Confrontare questi dati con quelli dei concorrenti e con le tendenze del settore può aiutare a identificare i punti di forza e di debolezza del marchio e a sviluppare strategie mirate per migliorare la reputazione. Utilizzando una combinazione di questi strumenti e tecniche, le aziende possono ottenere una visione completa della loro Brand Reputation e monitorare il progresso nel tempo. Questo consente loro di agire in modo proattivo per risolvere eventuali problemi e sfruttare le opportunità di crescita e differenziazione nel mercato. Scopri IdSurvey per brand reputation Gestione e miglioramento della Brand Reputation. Una volta identificati i fattori che influenzano la Brand Reputation e misurato il suo stato attuale, le aziende devono sviluppare e implementare strategie per gestire e migliorare la loro reputazione nel tempo. Ecco alcune pratiche efficaci per ottimizzare la reputazione del marchio: Ascolto attivo dei clienti e risposta alle loro esigenze: prestare attenzione ai feedback dei clienti e dimostrare di prenderli sul serio è fondamentale per costruire una reputazione positiva. Le aziende devono implementare processi per raccogliere, analizzare e agire sui feedback dei clienti in modo sistematico e tempestivo. Strategie di marketing e comunicazione mirate: una comunicazione chiara e coerente contribuisce a creare una reputazione positiva. Le aziende dovrebbero sviluppare campagne di marketing e strategie di comunicazione che riflettano i loro valori, la loro missione e il loro impegno nei confronti dei clienti e delle parti interessate. Formazione e sviluppo del personale interno: investire nella formazione e nello sviluppo dei dipendenti è essenziale per garantire che abbiano le competenze e le conoscenze necessarie per fornire prodotti e servizi di alta qualità e offrire un'esperienza del cliente eccezionale. Collaborazioni e partnership strategiche: stabilire relazioni con altre aziende, istituzioni e organizzazioni può contribuire a migliorare la reputazione del marchio. Queste collaborazioni possono aiutare a sviluppare nuove competenze, accedere a nuovi mercati e dimostrare l'impegno dell'azienda nei confronti della responsabilità sociale e della sostenibilità ambientale. Implementando queste strategie e monitorando continuamente i risultati, le aziende possono gestire e migliorare proattivamente la loro Brand Reputation, rafforzando la loro posizione nel mercato e garantendo il successo a lungo termine. Case study: esempi di successo e insuccesso nella gestione della Brand Reputation. In questo paragrafo, presenteremo brevemente due casi di studio emblematici che evidenziano l'importanza di una buona gestione della reputazione del marchio. Caso di successo: Apple Apple è un esempio eccellente di un'azienda che ha costruito una reputazione di marca solida e duratura. La società si è concentrata sulla creazione di prodotti di alta qualità, con un design distintivo e un'esperienza utente intuitiva. Apple ha investito anche in marketing e comunicazione efficaci, posizionando il marchio come simbolo di innovazione e stile. Grazie a queste strategie, Apple ha sviluppato una base di clienti fedeli e appassionati, disposti a pagare premi per i suoi prodotti e servizi. Caso di insuccesso: Nokia Nokia è un esempio di come una cattiva gestione della Brand Reputation possa portare al declino di un'azienda un tempo dominante nel suo settore. Nel corso degli anni, Nokia non è riuscita ad adattarsi rapidamente alle nuove tendenze del mercato, come l'ascesa degli smartphone e l'ecosistema delle app. Anche se l'azienda aveva una reputazione di prodotti di alta qualità e affidabilità, la mancanza di innovazione e la lentezza nel rispondere ai cambiamenti del mercato hanno eroso la sua reputazione nel tempo. Di conseguenza, Nokia ha perso quote di mercato e rilevanza, venendo infine superata dai nuovi concorrenti come Apple e Samsung. Questi esempi dimostrano l'importanza di una gestione attiva e lungimirante della Brand Reputation. Le aziende devono monitorare costantemente le percezioni dei clienti, adattarsi rapidamente alle nuove tendenze e ascoltare i feedback per garantire la loro competitività e il successo a lungo termine. L'importanza di investire nella Brand Reputation e il ruolo cruciale di IdSurvey. In conclusione, la Brand Reputation è un elemento cruciale per il successo e la crescita sostenibile di un'azienda. Una reputazione positiva può generare fidelizzazione dei clienti, attrarre nuovi clienti e rafforzare la posizione di un marchio nel mercato. Tuttavia, la gestione della reputazione del marchio richiede un impegno costante e strategico, con attenzione ai fattori chiave che la influenzano, alle misurazioni e all'implementazione di strategie efficaci per migliorarla. Le aziende devono prestare attenzione alla qualità dei loro prodotti e servizi, alla comunicazione, all'innovazione, alla responsabilità sociale e alla sostenibilità ambientale. In questo contesto, IdSurvey gioca un ruolo cruciale per monitorare e migliorare la Brand Reputation. Attraverso indagini e sondaggi personalizzati, IdSurvey consente alle aziende di raccogliere feedback preziosi dai clienti e dalle parti interessate, identificare aree di miglioramento e sviluppare piani d'azione mirati. Utilizzando strumenti come IdSurvey, le organizzazioni possono individuare le tendenze emergenti, le opportunità e le sfide nel panorama della Brand Reputation e agire in modo proattivo per affrontarle. In un mercato sempre più competitivo e in rapida evoluzione, le aziende che investono nella gestione e nel miglioramento della loro Brand Reputation, sfruttando al meglio le potenzialità offerte da IdSurvey, saranno meglio posizionate per prosperare e avere successo a lungo termine. Scopri IdSurvey per brand reputation - Categories: Research world #### Che cosa c’ha insegnato la conferenza sulle ricerche di mercato impact di MRS Siamo appena rientrati in Italia dopo la conferenza Impact di MRS, conferenza sulle ricerche di mercato. IMPACT è la conferenza annuale di Market Research Society (MRS) a Londra per radunare tutte le figure chiave del mercato.   La conferenza IMPACT - Ricerche di mercato Questo è stato il nostro primo anno come Exhibitors. Un’esperienza fondamentale per scoprire cosa succede nel mondo delle ricerche di mercato. La conferenza è stata aperta dal discorso motivazionale di Jane Frost, Chief Executive Officer di MRS. Una donna che ispira altre donne a lasciare il segno. E questo era uno dei temi principali della conferenza che, per la prima volta, ha visto il 50% dei relatori essere proprio donne. Da Nicola Mendelsohn (Vice Presidente EMEA di Facebook) a Caitlin Moran (giornalista di The Times e autrice di best-selling) e Dr Hannah Fry (accademica e autrice). Abbiamo avuto la possibilità di ascoltare tanti discorsi motivanti! Senza dubbio, questi cambieranno anche il nostro approccio al settore. Inoltre, è stato affrontato il discorso sul futuro della ricerca di mercato nei prossimi anni. Diventerà più veloce, più fluida e più flessibile. In questo scenario, noi continueremo con il nostro lavoro: fornire uno strumento potente e veloce perchè i ricercatori possano lavorare nel miglior modo possibile. Vogliamo ringraziare tutte le persone che abbiamo avuto il piacere di incontrare. Non vediamo l’ora di mettere a frutto tutta l’ispirazione “rubata” all’Impact negli sviluppi futuri di IdSurvey! - Categories: Storie #### Che cosa sono le indagini Mystery Shopping? Il mystery shopping è la metodologia utilizzata per studiare la rete di vendita di un’azienda con audit in incognito. Permette di misurare o aumentare la qualità di un servizio reso al cliente finale. Grazie ad un controllo di un finto cliente (mystery client) è possibile verificare se gli standard prefissati sono rispettati. L’esperienza del cliente finale viene quindi replicata in modo da poter valutare vari aspetti della customer experience. Ad esempio: esposizione dei prodotti, competenza e cordialità del personale, igiene e impatto visivo. Così si possono agevolmente analizzare non solo punti vendita, negozi in franchising e supermercati ma anche promotori e agenti. Il mystery shopping serve ad osservare da vicino quello che rimarrebbe nascosto e, di conseguenza, non migliorabile. Per comprendere meglio in cosa consiste questa metodologia, vediamo nel dettaglio una giornata tipo dei mystery shoppers.   Scopri IdSurvey App CAPI per mystery shopping   Una giornata da mystery shopper Prima vogliamo approfondire la vera natura di questa figura. Si tratta, nella maggior parte dei casi, di persone che non appartengono in alcun modo al mondo delle ricerche di mercato. Anzi, sono spesso persone che si mettono a disposizione di un’azienda dietro compenso economico, rimborsi spese o un diverso incentivo. Ecco allora che il mystery shopper ha ricevuto indicazioni: sa dove andare (il negozio, l’esercizio commerciale, il locale, la concessionaria) e sa quali informazioni deve reperire. Fingendosi un normale cliente, il suo atteggiamento deve essere rilassato e naturale. In questo modo eviterà di “dare nell’occhio” e di generare di conseguenza una serie di accorgimenti nei dipendenti, che potrebbero rimanere allarmati dalla sua presenza. I dati da raccogliere possono essere i più disparati. Ad esempio, la qualità del lavoro dei dipendenti, il loro livello di preparazione, la cortesia e le attenzioni che riservano ai clienti. E’ risaputo infatti che basta un dipendente particolarmente sgradevole per generare nella mente della clientela un senso di rifiuto verso l’intero store, se non addirittura verso il brand. Altri dati che spesso possono essere raccolti riguardano l’esposizione dei prodotti, la pulizia e più in generale, qualsiasi cosa che possa influenzare l’esperienza d’acquisto e la customer satisfaction dei normali clienti. Una volta concluse le sue valutazioni, il mystery shopper può considerare il suo lavoro quasi terminato.   La metodologia CAPI e il mystery shopping Facciamo un passo indietro. Prima ancora che il cliente misterioso effettui le sue osservazioni, questo dovrà essere reclutato dall’istituto di ricerca. Il reclutamento dei mystery shopper avviene in modo capillare: l’azienda ha a disposizione un certo numero di shopper e deve valutare qual è il più adatto a svolgere l’incarico. Requisito fondamentale è certamente una buona dimestichezza con i device di ultima tecnologia, come smartphone o tablet (spiegheremo a breve il perché) e un’attitudine alla discrezione e alla cortesia. Una volta individuato il perfetto mystery shopper, questo verrà contattato dall’azienda. Poi, se accetterà l’incarico, riceverà i codici d’accesso alla app attraverso cui dovrà registrare le informazioni ottenute. Si tratta di una app che il mystery shopper può scaricare direttamente nel proprio dispositivo. Tramite credenziali fornite dalla società responsabile, verrà scaricata la lista dei negozi che l’agente dovrà controllare. Prima di entrare nel locale, il mystery shopper dovrà semplicemente selezionare il negozio corrispondente dalla lista di cui sopra, e rispondere alle domande. Nel farlo, come abbiamo detto, dovrà cercare di essere discreto e di non farsi notare. Per questo motivo può scegliere di compilare il questionario una volta uscito dal negozio, oppure di fingere di digitare qualcosa sul proprio smartphone o sul tablet, mentre in modo fintamente distratto si guarda intorno. L’app CAPI, che viene fornita gratuitamente allo shopper, permette anche di caricare foto, audio, posizione gps ed è di immediata comprensione. Al termine dell’incarico, il mystery shopper potrà sincronizzare tutti i questionari raccolti inviandoli al server, in modo da poter essere elaborati.   Scopri IdSurvey App CAPI per mystery shopping - Categories: Research world #### Cloud Spectator – IdSurvey in vetta alla classifica. Cloud Spectator, agenzia americana specializzata, ha pubblicato la sua Top 10 annuale dei provider Cloud. Il Cloud che ospita IdSurvey si posiziona al 1° posto in Europa e al 2° in Nord America. Un risultato che consacra un modello Cloud che non scende a compromessi in termini di performance e competitività. A ogni provider è stato attribuito un punteggio (CloudSpecs Value Score) analizzando le performance e la stabilità di CPU, spazio di storage e memoria. In questo modo, è stato possibile misurare il reale valore delle istanze per l’utente. Il Cloud che ospita IdSurvey ha avuto la meglio su grandi nomi del Cloud americano quali Rackspace, Google, Microsoft Azure, Digital Ocean e AWS.   I Cloud non sono tutte uguali! Cloud Spectator mira ad apportare una maggiore trasparenza nel mercato del Cloud, per poter guidare le aziende nella scelta del proprio provider IaaS. L’ottimo posizionamento del provider Cloud di IdSurvey nella classifica di Cloud Spectator è il risultato di una differenza sostanziale nella offerta Public Cloud e delle istanze High Availability (HA). L’utente usufruisce del 100% delle risorse per il 100% del tempo. Verificate voi stessi! La mancanza di benchmark standard e la molteplicità delle variabili da considerare rendono difficile comparare i servizi Cloud dei diversi provider. Le prestazioni variano anche in base alla configurazione del servizio, delle opzioni scelte (in particolare in materia di storage) e del tipo di carico di lavoro considerato (funzione dell’applicazione in esecuzione sulla VM). I test effettuati da Cloud Spectator sono stati eseguiti su macchine ospitate a Strasburgo. Ma il Cloud è disponibile anche nei datacenter di Gravelines (nel Nord della Francia) e Beauharnois (nei pressi di Montréal, in Canada). Fonte: https://www.ovh.com/blog/?id=2469&path=articles/&queue=OVH-enters-the-Cloud-Spectator-2017-rankings-and-is-placed-1st-in-Europe-ahead-of-the-main-us-players-in-this-sector - Categories: Storie #### Come creare e analizzare domande basate su Scala Likert La scala Likert è uno strumento fondamentale in ambito psicometrico e di ricerca sociale, utilizzato nei sondaggi per raccogliere dati sulle opinioni, le percezioni e le attitudini delle persone. Introdotta da Rensis Likert nel 1932, consente ai partecipanti di esprimere il proprio grado di accordo o disaccordo grazie a domande poste sotto forma di affermazioni e risposte che consentono di esprimere la propria opinione su una gradazione che va da un estremo negativo a un estremo positivo. In questo articolo esploreremo come creare domande efficaci con la scala Likert e come analizzarne i risultati in modo approfondito. Cosa è una scala likert? La scala Likert è una scala psicometrica che misura l’intensità di un atteggiamento o di un’opinione attraverso una serie di risposte ordinate, dette items. Le risposte vanno da estremamente positivo a estremamente negativo, ad esempio: “Fortemente d’accordo”, “D’accordo”, “Neutrale”, “In disaccordo” e “Fortemente in disaccordo”. Questo metodo è utile per ottenere un’idea precisa dei sentimenti degli intervistati su una determinata affermazione o questione. Esplora le funzionalità di IdSurvey: il software di indagine potente, versatile e semplice da utilizzare. Scopri IdSurvey Come creare domande efficaci con la Scala Likert Definisci l’obiettivo del sondaggio Prima di iniziare a creare le domande, è essenziale avere chiaro l’obiettivo del sondaggio. Cosa vuoi scoprire? Quali aspetti desideri approfondire? Avere un obiettivo ben definito aiuta a strutturare le domande in modo chiaro e pertinente. Formula affermazioni chiare e specifiche le domande Likert Scale devono essere formulate come affermazioni a cui gli intervistati possono rispondere indicando il loro grado di accordo o disaccordo. Evita formulazioni vaghe o ambigue, che potrebbero confondere i partecipanti e portare a risposte imprecise. Le affermazioni devono essere progettate per essere chiare, specifiche e mirate al costrutto che si intende misurare. Ad esempio, per misurare la soddisfazione lavorativa, è preferibile usare affermazioni come “Sono soddisfatto del mio ambiente di lavoro” piuttosto che domande generiche come “Sei felice al lavoro?”. Bilancia le affermazioni È consigliabile includere sia affermazioni positive che negative per ridurre il rischio di acquiescenza, ovvero la tendenza degli intervistati a rispondere sempre in modo positivo o negativo. Questo approccio aiuta a mitigare i bias di risposta e a ottenere un quadro più accurato delle opinioni. Se vuoi interpretare le affermazioni positive e negative nello stesso modo, la codifica delle risposte alle affermazioni negative va invertite affinché un punteggio elevato rappresenti sempre una valutazione positiva e un punteggio basso una valutazione negativa, o viceversa. Evita i bias È importante formulare domande evitando di influenzare il rispondente, ad esempio suggerendo una risposta particolare o introdurre un pregiudizio implicito. Invece di chiedere “Questo prodotto è eccezionale”, utilizza un’affermazione neutra come “Questo prodotto soddisfa le mie aspettative”. 

Alcuni dei bias più comuni in questo contesto sono:

 Bias di tendenza centrale: è la tendenza a scegliere opzioni centrali, come “neutrale” o “indifferente”, per evitare di prendere una posizione netta. Per ridurre questo bias, è possibile utilizzare scale senza opzioni neutrali (ad esempio, una scala pari a 4 punti), e evitare definizioni degli items estreme. 

Bias di acquiescenza: è la tendenza dei partecipanti a essere d’accordo con le affermazioni indipendentemente dal loro contenuto. Questo bias può essere evitato alternando affermazioni positive e negative per incoraggiare risposte più riflessive. 

Bias di desiderabilità sociale: i partecipanti potrebbero rispondere in modo da apparire socialmente desiderabili o moralmente corretti, piuttosto che esprimere il loro vero pensiero. Per ridurre questo bias, è utile garantire l’anonimato e formulare le domande in modo neutro. Scegli il numero di opzioni della Scala Likert: solitamente, la scala Likert prevede 5 o 7 opzioni di risposta. Un numero dispari di opzioni consente di avere un’opzione neutra al centro, mentre un numero pari obbliga i partecipanti a prendere una posizione. La scelta dipende dal tipo di analisi che si desidera effettuare. Se l’obiettivo è misurare anche l’indifferenza o la mancanza di opinione su un argomento, è importante includere l’opzione neutra. Mantieni la coerenza: se utilizzi più domande con la scala Likert all’interno dello stesso sondaggio, è importante mantenere lo stesso formato e ordine delle risposte per evitare confusione e per facilitare l’analisi dei dati. Esplora le funzionalità di IdSurvey: il software di indagine potente, versatile e semplice da utilizzare. Scopri IdSurvey Analisi dei risultati Dal punto di vista statistico, è importante ricordare che le scale Likert producono dati ordinali è pertanto necessario utilizzare gli strumenti di analisi opportuni. Nota: Questo significa che sappiamo che un item di risposta è superiore o inferiore rispetto a un altro (“per niente d’accordo” è inferiore a “molto d’accordo”), ma non possiamo stabilire una scala a intervalli regolari poiché il valore esatto di ogni item non è definito. Ad esempio, la distanza numerica tra le risposte soddisfatto” e “molto soddisfatto” non è necessariamente uguale a quella tra “neutrale” e “insoddisfatto”. Pertanto, i dati ordinali possono essere ordinati in base alla loro grandezza o importanza, ad esempio dal meno al più rilevante, senza tuttavia poter misurare con precisione le differenze tra gli item. Una volta raccolti i dati, è fondamentale analizzarli in modo sistematico per trarre conclusioni utili. Di seguito alcune statistiche calcolabili delle domande Likert Scale: Analisi della moda 
La moda rappresenta il valore che si presenta con maggiore frequenza in un insieme di dati. Nel caso in cui ci siano più valori con la stessa frequenza massima, il dataset è definito multimodale. Analisi della mediana 
La mediana è il valore che si posiziona al centro di un insieme di dati ordinati. Divide i dati in due metà: il 50% delle risposte è inferiore alla mediana e il 50% è superiore. Questo valore ci da un’indizio sulla distribuzione dei dati, ad esempio una mediana alta suggerisce che la distribuzione delle risposte tende verso valori positivi o elevati. Analisi delle correlazioni Verificare se esistono correlazioni tra le risposte a diverse domande può offrire spunti interessanti. Ad esempio, se una forte correlazione emerge tra soddisfazione del servizio clienti e fedeltà al marchio, questo potrebbe indicare un’area su cui concentrare gli sforzi di miglioramento. L’uso di coefficienti di correlazione come il coefficiente di Spearman può aiutare a identificare relazioni tra le risposte a diverse domande Likert, fornendo una visione approfondita delle interazioni tra i costrutti misurati. Altri test non parametrici 
Per verificare la significatività statistica fra gruppi di dati raccolti con domande su scala Likert, è possibile usare test specifici per dati ordinali. Generalmente quando si confrontano due gruppi si utilizza il Test di Kruskal-Wallis, da cui si ottiene un p-value che possiamo confrontare con la soglia di significatività, verificando se le differenze fra i gruppi suggeriscono una correlazione oppure se sono casuali. In modo analogo, quando si confrontano 3 o più gruppi di dati ordinali si utilizza invece il Test Kruskal-Wallis. È possibili inoltre utilizzare anche il più classico Test del Chi-quadro, perdendo però senso ordinale dei dati. Questo test è infatti specifico per dati categoriali. Il Test del Chi-quadro può rivelarsi affidabile quando anziché confrontare tutti i livelli della scala Likert, si raggruppano i dati in due categorie, ad esempio pareri positivi e pareri negativi. Altri tipi di analisi Sebbene questa pratica sia scorretta, alcuni ricercatori trattano le scale Likert come dati intervallari assumendo che le distanze tra le opzioni siano uguali, con lo scopo di forzare l’analisi dei dati ordinali come se fossero dati su scala numerica (o scala ad intervalli). Anziché lavorare con i valori degli item (“soddisfatto”, “molto soddisfatto”, ecc…) viene attribuito un punteggio numerico ad ognuna delle opzioni di risposta, riuscendo così ad effettuare calcoli aritmetici per ricavare media, deviazione standard, e applicare test tipici delle analisi di variabili quantitative. Nota Questa pratica è teoricamente problematica perché non rispetta la vera natura ordinale dei dati. La media delle risposte può fornire un’indicazione generale della tendenza delle opinioni su un determinato argomento. Tuttavia, è importante ricordare che la media aritmetica non può riflettere la reale distribuzione delle opinioni raccolti su scala ordinale. Infatti, le risposte della scala Likert sono per definizione ordinali. Ciò significa che le risposte rappresentano un ordine (es. “fortemente d’accordo” > “d’accordo” > “neutrale”), ma la distanza tra le risposte non è necessariamente uguale. Non possiamo assumere che la differenza tra “d’accordo” e “neutrale” sia uguale alla differenza tra “neutrale” e “in disaccordo”. Analisi della media La media aritmetica è una misura di tendenza centrale che rappresenta il valore medio delle risposte. Grazie alla media è possibile calcolare le altre statistiche tipiche delle variabili quantitative. Varianza e Deviazione standard La deviazione standard è la distanza media dei valori con la media aritmetica. È importante per comprendere la dispersione delle risposte. Un’alta deviazione standard indica una grande variabilità nelle opinioni, mentre una bassa suggerisce un consenso tra i partecipanti. Test parametrici Anche si sceglie di forzare l’interpretazione dei dati in scala ad intervalli, permettendo il calcolo di media e deviazione standard, l’utilizzo di test parametrici è fortemente sconsigliato. Infatti test come il T-test, l’ANOVA o il Test di correlazione di Pearson sono strutturati per dati quantitativi con distribuzione normale, condizione che non può essere soddisfatta con dati raccolti con una scala Likert. L’interpretazione dei dati raccolti con la scala Likert deve essere effettuata con cautela, tenendo conto del contesto e delle specificità del campione. Ad esempio, un alto livello di soddisfazione lavorativa in un’azienda potrebbe non essere generalizzabile ad altri contesti industriali o culturali. È importante utilizzare i risultati per prendere decisioni informate e sviluppare strategie basate su evidenze, anziché fare supposizioni generalizzate. Consigli per la creazione di sondaggi con scala likert Evita il sovraccarico cognitivo: non inserire troppe domande con scala likert di seguito, poiché ciò potrebbe stancare gli intervistati e ridurre la qualità delle risposte. Testa il sondaggio: prima di distribuirlo, testa il sondaggio con un gruppo ristretto per verificare la chiarezza delle domande e la comprensibilità delle risposte. Esplora le funzionalità di IdSurvey: il software di indagine potente, versatile e semplice da utilizzare. Scopri IdSurvey Esempi di applicazione della domanda Likert Scale Di seguito alcuni campi di applicazione che mostrano come la scala Likert possa essere uno strumento versatile e potente per raccogliere dati dettagliati e significativi su una vasta gamma di temi, facilitando decisioni strategiche basate su feedback strutturato. Sondaggi sulla soddisfazione dei clienti Le scale Likert sono comunemente utilizzate per valutare il grado di soddisfazione dei clienti in relazione a prodotti, servizi o esperienze con il marchio. Le aziende possono formulare domande per ottenere feedback dettagliato che permette di individuare punti di forza e aree di miglioramento. Esempio di domanda: “Mi ritengo soddisfatto del servizio clienti” Opzioni di risposta: • Fortemente in disaccordo • In disaccordo • Neutrale • D’accordo • Fortemente d’accordo Valutazione dell’esperienza dei dipendenti Le scale Likert sono ideali per raccogliere opinioni dei dipendenti su aspetti del loro ambiente di lavoro, come il livello di supporto ricevuto dai superiori, le opportunità di crescita professionale e la qualità delle comunicazioni interne. Questo tipo di sondaggio aiuta le organizzazioni a misurare il coinvolgimento e la soddisfazione del personale. Esempio di domanda: “Il mio superiore mi sostiene nel mio sviluppo professionale” Opzioni di risposta: • Per niente • Poco • Mediamente • Abbastanza • Molto Misurazione delle percezioni di brand e immagine aziendale Le aziende possono utilizzare scale Likert per comprendere come il pubblico percepisce il loro marchio, prodotti o campagne pubblicitarie. Domande come “Il nostro brand rappresenti valori di sostenibilità” permettono di valutare l’efficacia delle strategie di comunicazione e marketing. Esempio di domanda: “Quanto sei d’accordo con l’affermazione: Il nostro brand è sinonimo di innovazione e qualità” Opzioni di risposta: • Fortemente in disaccordo • In disaccordo • Neutrale • D’accordo • Fortemente d’accordo Analisi del comportamento d’acquisto La scala Likert è utile per esplorare le abitudini e le preferenze di acquisto dei consumatori. Ad esempio, domande strutturate come l’esempio che segue, possono fornire dati importanti sulle tendenze di consumo, aiutando le aziende a adattare le loro offerte alle esigenze del mercato. Esempio di domanda: “Acquisto spesso prodotti biologici” Opzioni di risposta: • Fortemente in disaccordo • In disaccordo • Neutrale • D’accordo • Fortemente d’accordo Valutazione dell’efficacia di formazione e apprendimento In ambito educativo e aziendale, le scale Likert possono essere utilizzate per misurare l’efficacia di corsi di formazione e programmi educativi. Domande come “Mi sento preparato dopo aver completato questo corso” consentono agli educatori e ai formatori di valutare l’impatto del loro programma e apportare eventuali miglioramenti. Esempio di domanda: “Mi sento preparato per applicare le competenze apprese durante questo corso” Opzioni di risposta: • Fortemente in disaccordo • In disaccordo • Neutrale • D’accordo • Fortemente d’accordo Likert formulata sotto forma di domanda Discostandosi dal modello originale, è frequente trovare questionari con domande Likert non formulate in forma affermativa. Questa forma non è propriamente corretta ma comunque è diventa di uso comune. Esempio di domanda non affermativa: “Con quale probabilità acquisterai nuovamente i nostri prodotti?” Opzioni di risposta: • Estremamente improbabile • Improbabile • Neutro • Probabile • Estremamente probabile Conclusioni sulla Scala Likert Le likert scale sono uno strumento versatile e potente per raccogliere dati su opinioni e atteggiamenti. È fondamentale considerare le implicazioni etiche nella progettazione e nell’interpretazione dei sondaggi con scala Likert. Le domande devono essere formulate in modo rispettoso e neutrale, evitando di influenzare o manipolare le risposte. Inoltre, è essenziale garantire l’anonimato e la riservatezza dei partecipanti, specialmente quando si affrontano temi sensibili. Un approccio rigoroso e scientifico alla progettazione e all’analisi dei sondaggi può fornire insights preziosi e supportare decisioni strategiche in ambito accademico, aziendale e sociale. Esplora le funzionalità di IdSurvey: il software di indagine potente, versatile e semplice da utilizzare. Scopri IdSurvey FAQ sulla Likert Scale Come funziona una Scala Likert? La scala Likert è una scala di valutazione utilizzata nei sondaggi per misurare le opinioni, le percezioni e gli atteggiamenti degli intervistati. Ogni domanda della scala Likert è costituita da un’affermazione e da un insieme di opzioni di risposta che consentono ai partecipanti di esprimere il loro grado di accordo o disaccordo. Le risposte sono strutturate con una scala ordinale, come ad esempio da “Fortemente in disaccordo” a “Fortemente d’accordo”. Quali sono i vantaggi dell’utilizzo della Scala Likert? I vantaggi includono la facilità di utilizzo e comprensione e la possibilità di misurare la complessità dei sentimenti e delle percezioni degli intervistati. Consentono infatti di progettare sondaggi con una gamma di risposte che possono essere adattate facilmente a diverse esigenze di ricerca. Ad esempio, si possono creare domande con opzioni di risposta che vanno da “Fortemente in disaccordo” a “Fortemente d’accordo”, oppure da “Estremamente insoddisfatto” a “Estremamente soddisfatto”, ecc. Come posso analizzare statisticamente i dati della Likert Scale? I dati della scala Likert possono essere analizzati utilizzando statistiche descrittive come moda e mediana. Effettuando una forzatura sul tipo di dati, alcuni ricercatori trasformano la scala ordinale in scala ad intervalli, permettendo così il calcolo di media e deviazione standard. Si possono anche utilizzare test non parametrici per confrontare gruppi o verificare correlazioni. L’uso di coefficienti di correlazione come Spearman può aiutare a identificare relazioni tra variabili. Quante opzioni di risposta dovrei usare in una domanda di Scala Likert? Generalmente, le scale Likert utilizzano 5 o 7 opzioni di risposta. Una scala a 5 punti offre un buon equilibrio tra semplicità e precisione, mentre una scala a 7 punti può fornire una maggiore sensibilità nella misurazione. Le scale dispari consentono di includere una risposta neutra, mentre le scale pari costringono il rispondente a prendere una posizione positiva o negativa. In quali situazioni è consigliabile usare una Scala Likert? Le scale Likert sono ideali per valutare sentimenti e percezioni degli intervistati su temi specifici, come la soddisfazione dei clienti, la qualità del servizio, l’esperienza dei dipendenti, e l’efficacia di prodotti o programmi. Sono particolarmente utili quando si vuole ottenere una visione dettagliata delle opinioni evitando l’uso di risposte aperte. Qual è la differenza tra la scala Likert e altre scale di valutazione? La scala Likert differisce dalle altre scale, come la scala nominale o la scala ordinale semplice, in quanto consente di misurare non solo la presenza di un’opinione, ma anche il grado di intensità con cui viene espressa. A differenza di una variabile dicotomica (Sì/No), la scala Likert permette una gamma più ampia di risposte, fornendo maggiori dettagli sul grado di accordo o disaccordo. Quali errori comuni si possono commettere nella progettazione di domande Likert Scale? Gli errori comuni includono: usare affermazioni ambigue o complesse, formulare domande che suggeriscono una risposta (bias di formulazione), e utilizzare troppe o troppo poche opzioni di risposta. È importante mantenere un linguaggio chiaro e neutro e assicurarsi che tutte le opzioni di risposta siano facilmente comprensibili. Perché la scala Likert è preferita rispetto ad altri tipi di domanda? La scala Likert è preferita perché permette di raccogliere dati dettagliati e facilmente quantificabili su opinioni e percezioni, è facile da implementare e consente di ottenere rapidamente un grande volume di risposte. Inoltre, l’uso di domande chiuse facilita l’analisi dei dati rispetto alle domande aperte, riducendo il tempo e le risorse necessarie per l’interpretazione. Come posso migliorare la qualità dei sondaggi con Scala Likert? Per migliorare la qualità dei sondaggi, è importante: formulare domande chiare e focalizzate su un tema specifico, bilanciare affermazioni positive e negative per ridurre i bias, testare il sondaggio con un piccolo gruppo prima della distribuzione e assicurarsi che le opzioni di risposta siano coerenti e comprensibili. Quali sono gli svantaggi della Scala Likert? Gli svantaggi includono una maggiore possibilità di bias di acquiescenza (tendenza a rispondere positivamente), il rischio che gli intervistati scelgano la risposta neutrale per evitare di prendere una posizione (bias della tendenza centrale), e la difficoltà nel trattare i dati ordinali nell’analisi statistica. Inoltre, la scala Likert può non essere adatta per misurare opinioni complesse che richiedono risposte numeriche o più dettagliate. - Categories: Research world #### Come creare sondaggi per smartphone e tablet I sondaggi per smartphone e tablet (o semplicemente sondaggi per dispositivi mobili) sono comuni indagini con interviste somministrate via web con la peculiarità di essere compilati dal rispondente utilizzando un dispositivo mobile anziché un computer desktop o laptop. Caratteristiche peculiari dei sondaggi per smartphone e tablet I dispositivi mobili come smartphone e tablet hanno un sistema di input diverso da quello dei computer. Basti pensare che si interagisce con il dispositivo semplicemente con il tocco sullo schermo anziché con un puntatore mosso da un mouse, e che si digita il testo tramite una tastiera virtuale anziché con una ben più comoda tastiera.Un’altra caratteristica, ancora più evidente, è una più piccola dimensione degli schermi dei dispositivi mobili.Creare sondaggi per dispositivi mobili richiede quindi di tenere in considerazione questi aspetti in modo da offrire al rispondente una user experience intuitiva capace di rendere la compilazione dell’intervista semplice e piacevole. Questo ovviamente si traduce anche in un minor tasso abbandono.Un’altra caratteristica importante è che l’attenzione dell’utente è molto inferiore a quella riscontrata nella navigazione da desktop, questo a causa dell’enorme numero di potenziali distrazioni presenti nei dispositivi mobili (notifiche, telefonate, ecc…) e da altre distrazioni esterne che possono facilmente far crollare il tempo di permanenza in una pagina web. Perché creare sondaggi per dispositivi mobili Quando si progetta un questionario e si sceglie un target di rispondenti, non è possibile stabilire se l’intervistato risponderà alle domande da un computer o da un dispositivo mobile. Tuttavia, alcuni dati dovrebbero far riflettere:Nel 2022 oltre il 60% del traffico web è stato generato da smartphone, quasi il 3% da tablet e il restante 37% da computer desktop.In 5 anni, l’incremento del tempo medio passato sugli smartphone è cresciuto del 25%.Nel 2022, il 50% delle richieste B2B sono effettuate da dispositivi mobili.Da queste analisi emerge quindi che le persone, ormai anche nel mondo del lavoro, utilizzano smartphone e tablet più dei computer, un trend inarrestabile destinato a crescere ancora.Inoltre si deve considerare che se si pubblica il link di un sondaggio in un social o se si invia l’invito alla compilazione tramite SMS, la percentuale di rispondenti che utilizzeranno il loro smartphone sarà molto superiore al 63%.È quindi ormai fondamentale creare sondaggi per smartphone e tablet piuttosto che generici sondaggi online. Richiedi una demo di IdSurvey, software per sondaggi mobile Crea un sondaggio mobile seguendo queste linee guida I sondaggi per dispositivi mobili devono avere specifiche caratteristiche che consentano una facile e piacevole compilazione dell’intervista e che minimizzi il tasso di abbandono.Qui di seguito trovi le linee guida per creare sondaggi per smartphone e tablet:Essere sintetici: i testi delle domande devono essere chiari e brevi, senza la presenza di inutili dettagli che possano stancare il rispondente.Interviste brevi, minore tasso di abbandono: questa regola, valida anche per survey desktop, è ancora più importante per le interviste compilate da smartphone o tablet survey.Limitare le risposte aperte al minimo indispensabile: chiedere al rispondente di inserire testi (anche se brevi) utilizzando la scomoda tastiera virtuale di uno smartphone o di un tablet può causare frustrazione e far aumentare il tasso di abbandono.Evitare risposte aperte lunghe: le risposte aperte a text area prevedono commenti lunghi e articolati. Questa potrebbe essere una richiesta eccessiva per la maggior parte dei rispondenti da smartphone e tablet che come abbiamo visto sono soggetti ad un gran numero di distrazioni e il loro tempo medio di permanenza in una pagina è considerevolmente inferiore a quello di utenti desktop.Utilizzare domande con interfaccia grafica user friendly: nella creazione di sondaggi mobile prediligi tipi di domanda di tipo rating grafico come stelline, faccine, ecc… piuttosto che le classiche domande a scala likert o domande rating costituite radio buttons. Questo garantisce una compilazione più piacevole abbattendo il tasso di abbandono.Limitare al minimo indispensabile l’utilizzo di domanda griglia: i piccoli schermi degli smartphone sono sviluppati in verticale. Inserire griglie con molte colonne richiede all’utente di scorrere orizzontalmente per visualizzare tutti gli item di risposta. Questa procedura è chiaramente non ottimale per i dispositivi mobili, dove gli utenti sono abituati ad un continuo scorrimento verticale. Alcuni software per survey, come IdSurvey, consentono una soluzione intelligente a questo problema proponendo ogni riga della griglia come una domanda semplice.IdSurvey effettua automaticamente questa “conversione” solo quando il dispositivo del rispondente è uno smartphone o un tablet con schermo piccolo. Più domande nella stessa pagina: gli utenti mobile, specialmente da smartphone, sono abituati a scorrere una pagina web verticalmente con il semplice gesto del pollice che scorre verso l’alto sullo schermo del dispositivo. Per assecondare questa abitudine e rendere quindi più familiare la compilazione del questionario, può essere strategico inserire molte domande in una singola pagina. Qui è di fondamentale importanza la scelta del software che deve consentire l’inserimento di condizioni di visualizzazione elaborate in tempo reale anziché al cambio pagina, ossia deve calcolare se mostrare o meno domande e opzioni di risposta condizionate immediatamente ad ogni selezione di risposta del rispondente, anche a domande nella stessa pagina.Grafica e layout responsive, mobile first: come abbiamo visto è impossibile determinare se un utente risponderà al sondaggio da smartphone, tablet o computer desktop. Abbiamo anche visto che però la maggior parte lo farà da smartphone. È quindi importante che il software sia progettato per adattare automaticamente il layout del questionario agli schermi più piccoli. IdSurvey ad esempio è sviluppato con il paradigma “mobile first”, ossia l’interfaccia è prima progettata per funzionare in modo perfetto su dispositivi mobili e poi adattato agli schermi e dispositivi di input dei computer desktop.Possibilità di riprendere l’intervista in un secondo momento: come abbiamo visto l’attenzione degli utenti che utilizzano dispositivi mobile è minore e il tempo di permanenza su una pagina molto più basso che per gli utenti desktop. È quindi importante prevedere la possibilità che l’utente possa riprendere l’intervista in un secondo momento, magari dopo la ricezione di un SMS o un’email di sollecito. Anche per questa pratica è fondamentale la scelta del software che deve prevedere campagne email e campagne SMS capaci di gestire automaticamente e in modo flessibile l’invio di inviti alla compilazione dell'intervista con link univoci e l’invio dei solleciti ai soli utenti che non hanno ancor completato il questionario. Come scegliere il software adatto per creare sondaggi per smartphone e tablet Dopo aver analizzato i vari aspetti per la creazione dei sondaggi per dispositivi mobili è giunto il momento di parlare degli strumenti e delle caratteristiche necessarie del software per realizzarli. Anche se abbiamo visto che l’uso di smartphone e tablet è ormai maggiore del computer desktop non dobbiamo dimenticare che un questionario web può essere risposto sia da computer che da dispositivi mobili. Smartphone survey, tablet survey, computer survey e più in generale i sondaggi online usano in realtà la stessa metodologia di somministrazione cioè il metodo CAWI. Tutto quello che dobbiamo fare quindi è utilizzare strategie e strumenti che ci consentono di rispettare tutti i punti descritti di seguito. Ecco quindi le caratteristiche che deve avere il software per creare sondaggi web, che possano essere considerate vere smartphone o tablet survey. Campagne email Il software per sondaggi dove sicuramente avere un sistema di invio email massivo integrato che consenta di programmare l’invio contemporaneo a migliaia di utenti. Inoltre, il sistema di invio email integrato deve avere un sistema che permetta l’invio automatico di solleciti ai soli contatti che non hanno ancora completato l’intervista. Il software per sondaggi IdSurvey, oltre ad avere tutte queste caratteristiche, offre la possibilità di programmare più campagne per lo stesso sondaggio, di impostare filtri e limiti di invio, monitorare le statistiche di ogni campagna e particolari campagne SMART che consentono un automatismo intelligente d’invio delle email. Campagne SMS Le campagne di invio del link tramite SMS sono un altro requisito importante. Utilizzando questo metodo di distribuzione si ha generalmente un tasso di risposta più alto rispetto alle e-mail. Come per le campagne e-mail, anche quelle SMS dovrebbero comprendere solleciti automatici, filtri e le altre caratteristiche riportate nel punto precedente. IdSurvey permette la creazione di campagne SMART anche per SMS e consente inoltre di personalizzare il numero o il nome del mittente. Distribuzione con link univoco Questa caratteristica è fondamentale per collegare le interviste raccolte ai nominativi caricati nel sistema. Ad ogni contatto deve corrispondere un link univoco che corrisponde a sua volta alla sua intervista. IdSurvey consente la creazione di più link, la creazione di link univoci da URL e l’integrazione con panel e strumenti esterni. Link su social La pubblicazione sui social può essere fatta anche manualmente ma un software che integra questa funzionalità come IdSurvey consente di tracciare la provenienza di ogni intervista e di pubblicare link differenziati su più social. Domande con interfaccia user friendly Le domande con un’interfaccia user friendly rendono la compilazione più piacevole e abbattano il tasso di abbandono. IdSurvey mette a disposizione domande rating con stelline, faccine e like, domande drag & drop, slider standard o comparativo, domande foto, video e audio, carosello, bottoni, ecc… tutte progettate con ottica “mobile first”, in modo da rendere l’esperienza degli utenti piacevole e lineare rispetto al normale utilizzo dei loro smartphone o tablet, senza perdere la compatibilità con computer desktop. Conversione automatica di domande a griglia in più domande singole Questa caratteristica è molto importante. Gli utenti che accedono da dispositivi con schermi piccoli vedranno una serie di domande semplici, mentre utenti desktop vedranno l’intera griglia. Grazie all’approccio “mobile first”, IdSurvey ha questa funzionalità attiva di default e non richiede nessuna configurazione da parte dell’amministratore che crea sondaggio mobile. Inoltre, con IdSurvey puoi creare domande carosello ad avanzamento automatico, perfette per sostituire griglie con oggetti più idonei alle smartphone e tablet survey. Condizioni di visualizzazione su domande nella stessa pagina Questa funzionalità non è affatto comune ma essenziale per consentire di creare sondaggi con il controllo della logica del percorso del questionario, anche senza dover separare le domande in pagine diverse. Infatti, se il software consente di inserire condizioni di visualizzazione che fanno riferimento ad altre domande sulla stessa pagina, possono essere inserite più domande in un’unica schermata, in modo che l’utente possa rispondere e scorrere alla successiva con una semplice gesture e senza dover confermare e cambiare pagina ad ogni domanda, rispettando però la logica del questionario, indipendentemente dalla sua complessità. IdSurvey supporta pienamente questa funzionalità, senza che siano necessarie configurazioni o impostazioni particolari. A differenza di altri software, IdSurvey riconosce automaticamente la condizione di visualizzazione e le gestisce impeccabilmente sia se su domande nella stessa pagina che pagine separate. Layout responsive Per ultimo, ma non per questo meno importante, la paginazione nell’intervista deve essere allo stesso tempo perfettamente compatibile con dispositivi mobili e computer. Dalla disposizione delle domande, alla dimensione dei testi, dalla distanza fra le opzioni di risposta alle dimensioni dei bottoni, tutto deve essere adatto agli schermi dei dispositivi mobili e al tocco dell’utente ma anche perfettamente adatto alla visualizzazione su computer desktop o tablet con schermi grandi e con dispositivi fisici di input. Alcuni software richiedono la progettazione di un layout distinto per gli utenti che rispondono da dispositivi mobili e di un layout adatto a schermi grandi. IdSurvey da sempre propone un layout “mobile first” senza che il creatore del sondaggio debba configurare assolutamente nulla. Quindi cosa aspetti? Ora hai tutte le informazioni che ti servono per creare sondaggi per smartphone e tablet efficienti ed efficaci. Crea il tuo primo sondaggio per mobile con IdSurvey! Richiedi una demo di IdSurvey, software per sondaggi mobile - Categories: Research world, Uncategorized #### Come determinare la dimensione del campione di indagine? Che cos'è la dimensione del campione di indagine? Un campione di indagine è l'insieme dei nominativi da intervistare durante una survey. Il campione rappresenta una fetta di popolazione ben più ampia, oggetto dello studio d'indagine. I ricercatori scelgono il proprio campione basandosi spesso su specifiche caratteristiche come il sesso, il livello d'istruzione, l'età oppure le abitudini di acquisto, solo per citarne alcuni. La dimensione del campione di indagine è fondamentale per assicurarsi di raccogliere dati statisticamente validi. Per questo motivo, è molto importante conoscere la formula e gli strumenti utili per determinare la dimensione del campione di indagine corretto per la propria survey.   Calcola la dimensione del tuo campione di indagine   Esiste una formula che ti può aiutare a determinare la giusta dimensione del campione della tua indagine. Questa formula tiene in considerazione 4 fattori: La popolazione: cioè quante persone rientrano nel gruppo demografico che vuoi studiare. Per esempio, per uno studio sulle persone che bevono il caffè in Italia, la dimensione della tua popolazione sarà il numero totale di persone che bevono il caffè in Italia. Tieni in considerazione che spesso questo numero è indicativo e non preciso. Il margine di errore o intervallo di confidenza: cioè quant'è il margine di errore che prevedi nella tua ricerca. Questo margine è solitamente espresso in percentuale. Livello di confidenza: cioè quanto sei sicuro che i tuoi dati saranno affidabili. Anche questo valore viene espresso in percentuale ed è solitamente in linea con il margine di errore. Deviazione standard: cioè la stima di quanto le risposte ricevute varieranno l'una dall'altra e dal numero medio. Dato che al momento della creazione del campione non hai ancora condotto la tua indagine, una scelta sicura è quella del 50%. Una volta determinati questi fattori puoi procedere al calcolo utilizzando un sample size calculator online oppure carta e penna. Guida passo passo per calcolare la dimensione del tuo campione d'indagine Per prima cosa, devi identificare il tuo z-score (che corrisponde al livello di confidenza) che è il valore costante necessario alla tua equazione: Livello di confidenza 90% – Z Score = 1.645 Livello di confidenza 95% – Z Score = 1.96 Livello di confidenza 99% – Z Score = 2.576 Questi sono i livelli di confidenza più comuni. Nel caso avessi bisogno di Z Score diversi, puoi trovare diversi tool online che possono aiutarti. Ora puoi usare questa formula per calcolare la dimensione del tuo campione: (Z-score)2 * StdDev*(1-StdDev) / (margin of error)2. Attenzione! Questa equazione è valida solo su una popolazione molto ampia oppure sconosciuta. Se la dimensione della tua popolazione è piccola, usa un sample size calculator, cioè un calcolatore del campione di indagine onilne. Cosa succede se il mio campione è troppo piccolo? In questo caso potresti intervistare un campione che non è rappresentativo del gruppo al quale fai riferimento e che potrebbe includere delle anomalie. I dati raccolti non sono statisticamente validi e la tua ricerca potrebbe non essere affidabile. Cosa succede se il mio campione è troppo grande? In questo caso, il progetto diventa difficile da gestire e molto costoso, sia in termini di spesa che di risorse. I risultati saranno più attendibili ma l'investimento sarà molto oneroso. Excerpt: Calcolare correttamente la dimensione del campione di indagine è fondamentale per garantire che vengano raccolti dati statisticamente validi. Ecco una guida passo passo che ti può aiutare a determinare la giusta dimensione del campione della tua indagine. - Categories: Research world #### Come l’AI rivoluziona la ricerca di mercato, riflessioni dopo il seminario ESOMAR L’intelligenza artificiale (AI) sta ridefinendo il mondo della ricerca di mercato più velocemente di qualunque altra innovazione tecnologica. Mentre Internet impiegò oltre 15 anni per diventare mainstream, l’AI generativa lo ha fatto in meno di tre. Oggi i survey tools con intelligenza artificiale consentono di progettare, distribuire e analizzare questionari in tempi record, integrando automazione, machine learning e analisi predittiva. Per i professionisti della ricerca quantitativa, ciò significa nuove possibilità di efficienza, accuratezza e insight immediati. Le tendenze chiave Il cambiamento è più rapido di quanto molte organizzazioni immaginassero e chi saprà integrarlo prima potrà ottenere un vantaggio competitivo. Durante il webinar Esomar "How to Leverage AI for Market Research and Insights“ Ray Poynter (ResearchWiseAI & NewMR) ha individuato tre trend principali che stanno modellando il futuro della AI nella ricerca di mercato: Velocità di cambiamento senza precedenti L’evoluzione dei modelli di intelligenza artificiale è esponenziale. I grandi modelli linguistici (LLM) vengono aggiornati ogni pochi mesi, rendendo rapidamente obsolete tecniche e flussi di lavoro consolidati. Questo ritmo impone ai ricercatori e alle aziende di adattarsi in modo continuo, aggiornando strumenti e competenze per restare competitivi. Mercato volatile e “winner takes all” Il primo che saprà sfruttare l’AI in modo efficace nel settore della ricerca otterrà un vantaggio strategico. Aziende come Meta, Google e OpenAI stanno investendo miliardi per raggiungere la “superintelligenza”, ma nel contesto della ricerca di mercato questo significa soprattutto integrare l’AI nei processi di insight generation, non solo come tecnologia accessoria ma come parte centrale del flusso decisionale. Trasformazione delle competenze I ricercatori non sono più solo analisti o data scientist, ma “AI supervisors”: figure capaci di guidare modelli generativi, impostare prompt efficaci, validare risultati e interpretarli nel contesto dei dati di ricerca. Le soft skill – pensiero critico, creatività, empatia – restano decisive per dare senso agli output delle macchine.   In sintesi: l’AI non sostituirà la ricerca, ma cambierà radicalmente il modo in cui la ricerca viene concepita, progettata e analizzata. L’AI nella ricerca quantitativa L’impatto dell’intelligenza artificiale nella ricerca quantitativa è profondo e concreto. Tradizionalmente, la ricerca quantitativa si basa su dati strutturati provenienti da survey o panel; oggi l’AI permette di espandere, interpretare e validare questi dati in modi prima impossibili. Analisi automatica e predittiva L’AI può individuare correlazioni nascoste nei dataset, generare cluster di comportamento e prevedere tendenze future. Modelli di machine learning vengono già utilizzati per segmentazioni dinamiche e analisi driver, riducendo tempi e costi delle analisi statistiche tradizionali. Pulizia e validazione dei dati I survey tools con AI integrata sono in grado di rilevare risposte incoerenti, pattern sospetti o “straight lining” (risposte troppo uniformi) in tempo reale. Questo migliora la qualità dei dati raccolti, riducendo il bisogno di controlli manuali post-campo. Reportistica automatica L’AI trasforma automaticamente dataset in dashboard interattive e report scritti in linguaggio naturale (“Natural Language Generation”), rendendo i risultati immediatamente leggibili anche per chi non è analista e velocizzando sensibilmente il lavoro dei professionisti.  Fusione tra dati quantitativi e qualitativi L’AI consente di combinare numeri e testo: le risposte aperte vengono analizzate semanticamente e collegate a variabili quantitative, offrendo una visione più ricca del comportamento e delle motivazioni degli intervistati. Nuovi modelli di raccolta dati L’emergere delle conversational surveys – questionari condotti tramite chat, assistenti vocali o avatar digitali – rappresenta la frontiera più promettente. Questi strumenti rendono l’esperienza più naturale per l’intervistato e migliorano i tassi di completamento. Dati sintetici e personas sintetiche Una delle evoluzioni più interessanti della ricerca quantitativa AI-driven riguarda la generazione e l’uso di dati sintetici: informazioni create artificialmente dall’intelligenza artificiale per replicare le caratteristiche statistiche dei dati reali. Questi dataset possono essere utilizzati per: integrare campioni esistenti (aumentando la base statistica di sottogruppi difficili da raggiungere); simulare scenari di mercato; testare questionari e modelli analitici prima della raccolta effettiva dei dati.   Accanto ai dati sintetici, emergono le personas sintetiche o digital twins, vere e proprie entità digitali che imitano i comportamenti, le preferenze e le risposte di gruppi di persone reali. Pur non sostituendo la ricerca reale, i dati e le personas sintetiche rappresentano un’integrazione preziosa per ampliare la profondità analitica e la capacità predittiva della ricerca quantitativa, specialmente nelle fasi di concept testing e modellazione dei trend. Sfide e considerazioni etiche L’integrazione dell’intelligenza artificiale nei processi di ricerca di mercato porta con sé grandi opportunità, ma anche responsabilità altrettanto significative.  L’AI è potente quanto i dati su cui viene addestrata, e proprio per questo riflette inevitabilmente i limiti e i pregiudizi presenti nelle sue fonti. Gran parte dei modelli attuali si basa su dati provenienti da contesti occidentali – quelli che gli studiosi definiscono “WEIRD”, acronimo di Western, Educated, Industrialized, Rich and Democratic – e ciò può introdurre bias culturali e demografici che rischiano di distorcere l’interpretazione dei risultati. È quindi fondamentale che i ricercatori mantengano uno sguardo critico, verificando la rappresentatività dei dati e la neutralità delle analisi generate dall’AI. La questione etica non riguarda però solo la qualità dei dati, ma anche la loro sicurezza. Le piattaforme di survey e analisi devono garantire la piena protezione delle informazioni sensibili, specialmente quando vengono archiviate o elaborate su servizi cloud. Sapere dove i dati vengono memorizzati, chi può accedervi e se vengono utilizzati per addestrare modelli esterni è ormai un requisito imprescindibile. In risposta a queste esigenze stanno emergendo soluzioni “on-premise” e sistemi basati su modelli locali – la cosiddetta edge AI – che permettono di elaborare i dati direttamente in ambienti controllati, senza la necessità di inviarli a server remoti. Un’altra sfida riguarda l’affidabilità degli output. I modelli generativi, per quanto sofisticati, possono produrre risultati apparentemente coerenti ma in realtà errati, le cosiddette hallucinations. È per questo che la presenza di un controllo umano resta essenziale: il principio del human in the loop garantisce che ogni insight elaborato dall’AI venga verificato, interpretato e contestualizzato da un esperto prima della sua diffusione. Infine, adottare l’intelligenza artificiale nella ricerca di mercato significa anche assumersi una responsabilità culturale. Ogni applicazione dovrebbe essere valutata non solo in base all’efficienza o alla precisione, ma anche rispetto alla trasparenza dell’algoritmo, al consenso informato dei partecipanti e all’impatto ambientale dei processi di elaborazione dei dati. Integrare l’AI nella ricerca non è semplicemente una scelta tecnologica: è una decisione che ridefinisce il modo in cui produciamo e interpretiamo la conoscenza. Cosa aspettarsi nei prossimi 3-5 anni Non abbiamo la sfera di cristallo ma, negli anni a venire, potremmo assistere a: L’affermazione delle conversational surveys (via chat, voce, assistenti virtuali) come modalità standard di raccolta. Un’integrazione end-to-end dell’AI in tutte le fasi: dalla progettazione, alla raccolta, all’analisi e al reporting. Il ruolo del ricercatore che si evolve: sempre più orientato all’interpretazione strategica, alla supervisione dell’AI e alla definizione di insight di valore. Un’attenzione crescente alla formazione di team che sappiano gestire strumenti survey intelligenti e interpretare modelli AI, nonché all’Impatto etico dell’AI nella ricerca di mercato.   La ricerca di mercato entra in una nuova era: più veloce, più integrata, più predittiva. L’intelligenza artificiale non sostituisce l’esperienza dei ricercatori, ma la amplifica, permettendo di generare insight più profondi e tempestivi. Per chi utilizza strumenti quali survey online, piattaforme CAWI/CATI e indagini quantitative, ora è il momento di integrare soluzioni intelligenti e posizionarsi in prima linea. In qualità di provider tecnico per le ricerche di mercato, IdSurvey crede in un futuro in cui tecnologia e competenza umana lavorano insieme per generare valore reale. - Categories: Research world #### Come la risposta ‘non so’ del questionario danneggia i dati Non è raro imbattersi nella risposta 'non so' del questionario. Si tratta di uno degli errori più comuni e maggiormente sottovalutati quando ci si dedica alla stesura dei questionari per le ricerche di mercato. In questo articolo cercheremo di fornire un quadro generale del problema. Cosa rappresenta la risposta 'non so' del questionario Iniziamo dalla fine, ovvero dal perché dare al rispondente la possibilità di dire “non so” danneggia l’intera indagine. Si sta fornendo all’intervistato la possibilità di prendere una scorciatoia, ovvero di non concentrarsi a pieno sulla domanda e, di conseguenza, sulla risposta. Ma allora perché la risposta 'non so' del questionario è ancora così presente? Molte società probabilmente pensano di fornire un aiuto al rispondente. L’idea diffusa è questa: in caso di indecisione o incertezza, piuttosto che rispondere in modo casuale e non del tutto veritiero, è meglio prevedere la possibilità di non rispondere. Tipi di rispondenti Però bisogna riconoscere che questa “facilitazione” in realtà complica le cose, e di molto. Dividiamo il nostro target in due categorie di rispondenti: quelli che hanno un chiaro parere su qualsiasi questione e sono decisi nell’esprimere le proprie opinioni; e quelli che non sempre hanno le idee chiare o che evitano di rispondere. Possiamo immaginare che il primo gruppo di intervistati risponderebbe in modo chiaro e deciso alle nostre domande. Il secondo gruppo invece, è quello che maggiormente potrebbe ripiegare su una non-risposta. Questo potrebbe sembrare giusto e vantaggioso: d’altronde, noi vogliamo che i rispondenti siano sinceri. Includendo l’opzione “non so” diamo generalmente per scontato che chi sceglie questa opzione non conosce la risposta alla domanda oppure che non ha una sua opinione. Infatti bisogna considerare che ci sono altre motivazioni che possono spingere un rispondente a cliccare “non so”. Alcuni studi sull’argomento hanno messo in evidenza queste altre possibili motivazioni: non sono completamente certi del significato della domanda; evitano di pensare o di impegnarsi a fornire una risposta ad una domanda “complessa”; sono scarsamente motivati o non sono del tutto adatti a rispondere.   La teoria della Survey Satisficing Krosnick nel 1991 definì la teoria della Survey Satisficing. Partendo dal presupposto che rispondere alle domande del sondaggio comporta uno sforzo cognitivo per gli intervistati, sforzo che non tutti sono disposti a fare ma anche che non tutti possono fare. E qual è il modo migliore per evitare tale sforzo se non rispondendo con un evasivo ”non so”? La teoria della Survey Satisficing ha preso sempre più piede negli ultimi anni, e questo ha portato ad una crescente omissione dell’opzione “non so” nei questionari delle indagini di mercato. Ecco allora che si rafforza la tesi per cui la risposta 'non so' del questionario è una risposta poco affidabile. Abbandonare definitivamente l’uso di questa opzione metterà i rispondenti in una posizione diversa, ma decisamente più utile ai fini dell’indagine. Il rischio che la risposta sia casuale si riduce al minimo. Per questo, consigliamo vivamente di non prevedere risposte “non so” nei propri questionari e di concentrarsi invece sull’offrire un ventaglio di risposte in grado di coprire una vasta scala di ipotesi. …e se queste motivazioni non vi convincono fino in fondo, ricordate: ottenere una risposta migliore sarà sempre un dato più utile che non ottenere risposta!   Scopri IdSurvey - Categories: Research world #### Come migliorare le email di invito ai questionari Usare le email di invito ai sondaggi ha l’indiscutibile vantaggio di poter raggiungere una vasta rete di contatti in modo semplice e veloce. Il tasso di risposta medio delle mail di invito si aggira intorno al 10-15% del totale. È quindi importante spendere del tempo nell’elaborazione di una strategia che possa risultare vincente. Qui sotto troverai un elenco di consigli per migliorare il vostro invito via mail e la vostra strategia di mailing: seguendo queste poche e semplici regole sarete infatti capaci di creare inviti più efficaci.   I consigli per inviare email di invito convincenti per le vostre indagini 1. Evitare la cancellazione.  Non è raro che, nel caso in cui i vostri contatti non si aspettino di ricevere comunicazioni da parte vostra, eliminino il messaggio o lo contrassegnino come spam. Così, il collegamento con i vostri rispondenti è interrotto e la vostra "reputazione" compromessa. Il consiglio: evitate di inviare inviti indesiderati e prestate particolare attenzione ai campi “oggetto” e “da”. 2. L’oggetto della email di invito.  L’oggetto della e-mail è la prima cosa con cui i riceventi si interfacceranno. Sono da evitare campi oggetto troppo generici. Il nome del mittente dev’essere facilmente riconoscibile. Il consiglio: elaborate una breve riga di testo descrittiva (35 caratteri o meno) che possa risultare interessante per il vostro lettore. 3. Il design. Un design accattivante trasmetterà al lettore un’idea di professionalità. Per questo motivo il tema grafico deve necessariamente essere responsive, ovvero capace di adattarsi al maggior numero di dispositivi possibile. Il consiglio: potrebbe essere utile avere a disposizione un paio di opzioni, così da poterle mettere a confronto e determinare quale tra le due è la migliore. 4. La personalizzazione. Utilizzate i codici auto-compilanti per includere le informazioni personali del destinatario, quando possibile. Il consiglio: “Gentile Sig. Rossi” risulta più coinvolgente di “Gentile Sig.re”. 5. Il senso di urgenza. Creare una scadenza, vera o fittizia, nella mente del rispondente, è il modo migliore per garantirsi una sua effettiva partecipazione. È quello che in gergo viene definito “senso di urgenza”. Il consiglio: nello scrivere un invito, usate termini come “adesso” per evitare che il rispondente rimandi la compilazione del questionario. 6. I tempi dell’indagine. Dire “Questa indagine durerà 5 minuti” vi garantirà una maggiore partecipazione. Così i partecipanti saranno in grado di pianificare il loro tempo. Il consiglio: la tempistica indicata nell’invito dev’essere reale! Siate sinceri circa i tempi di compilazione. 7. Dopo l’invito. Sarà importante inviare periodici promemoria a coloro i cui questionari risultino incompleti, al fine di garantirsi un maggior numero di risposte. Il consiglio: puoi scegliere un software che invii i reminder ai soli contatti che non hanno completato l'intervista per ottimizzare il tuo lavoro.   Scopri EmailSender, il potente strumento di invio email integrato in IdSurvey. Scegli il target, scrivi il messaggio, personalizza il layout, pianifica l’invio e monitora le statistiche. Puoi anche aggiungere e pianificare i solleciti da inviare automaticamente a chi non ha ancora completato l’intervista. Grazie all’integrazione del servizio leader mondiale nella spedizione delle email, hai sempre la garanzia di un alto rendimento degli invii minimizzando le probabilità che il messaggio venga riconosciuto come spam. Puoi creare campagne standar o smart. Le campagne Smart, oltre ad ottimizzare gli invii per il completamento delle quote dell'indagine, aggiungono automaticamente alla campagna tutti i nominativi che rispecchieranno i criteri che hai impostato per la compilazione del questionario.   Prenota una demo gratuita e scopri EmailSender - Categories: Research world #### Come preparare un questionario efficace Come preparare un questionario efficace? Ogni parola è importante. Molte persone scrivono come pensano: credono che questa sia una strategia efficace. Questo ragionamento è giusto ma potrebbe indurre ad una conclusione errata. Infatti, se da una parte è vero che ogni tipo di comunicazione deve essere chiara e di facile comprensione, dall’altra può essere un’operazione spesso più complessa di quanto possa sembrare. Nel caso della stesura di un questionario, la complessità risulta doppiamente evidente. Il rischio che il rispondente interpreti erroneamente le domande e fornisca risposte parziali deve essere azzerato se si vogliono garantire all’indagine risultati reali. Allo stesso tempo, bisogna far sì che l’intervistato si senta coinvolto ed interessato per evitare che scelga di abbandonare il sondaggio. Esistono alcune regole per la stesura di un questionario efficace che è bene seguire nel caso si vogliano ottenere risultati soddisfacenti. Ecco perché abbiamo scelto di condividere con voi i nostri segreti!   4 linee guida su come preparare un questionario efficace Numerose ricerche hanno dimostrato quanto siano importanti per l’efficacia di un questionario, linguaggio e struttura. La stessa domanda posta in due modi differenti potrebbe portare ad ottenere diverse possibili risposte.   1. Correttezza ortografica Può sembrare banale sottolineare l’importanza di questo aspetto, ma sono ancora molti i questionari che risultano non corretti dal punto di vista lessicale e grammaticale. Un semplice refuso ortografico può compromettere la percezione della professionalità della società. Il consiglio: per prima cosa, tenere a portata di mano un dizionario, o consultarne uno online, può servire a chiarire molti dubbi, ma non solo. Consultare un dizionario aiuta a scoprire le definizioni alternative legate ad un singolo termine. In questo modo, si potranno evitare i termini suscettibili di una diversa interpretazione, e il conseguente ottenimento di dati sfalsati, inattendibili o potenzialmente non validi.   2. Univocità delle domande Sempre al fine di assicurarvi la massima chiarezza e validità dei risultati ottenuti, il questionario della vostra indagine dovrebbe contenere domande “uniche”. Una domanda quindi deve corrispondere ad un quesito e non a due. Un esempio: “mangia frutta e verdura ogni giorno?” è quella che si considera una domanda doppia. Alcuni intervistati potrebbero consumare frutta ogni giorno, ma non consumare quotidianamente verdura. Altri il contrario. Per questo motivo la domanda dovrà essere sezionata in “mangia frutta ogni giorno?” e ancora “mangia verdura ogni giorno?”. Due quesiti precisi e non fraintendibili, al posto di una domanda generica e a cui è difficile rispondere. Il consiglio: un modo rapido e semplice per controllare se nel vostro questionario sono presenti “domande a doppio quesito”, potrebbe essere quello di ricercare congiunzioni come e oppure o.   3. Semplicità del linguaggio Come già sottolineato, è fondamentale che il questionario contenga domande corrette dal punto di vista grammaticale e lessicale. Sempre per questo motivo è importante essere semplici e diretti. Infatti, le domande migliori sono quelle brevi, coincise e chiare. Sono da evitare i tecnicismi, le parole complesse e in generale tutti i termini difficili da comprendere. Il consiglio: quando un termine vi sembra poco usuale, pensate di sostituirlo con uno più immediato. A questo scopo torneranno molto utili i dizionari dei sinonimi.   4. Semplicità del fraseggio Usare un linguaggio basico e semplificato potrebbe non bastare. Un’ulteriore facilitazione potrebbe essere quella di utilizzare frasi brevi, di semplice composizione. Cercate di essere chiari e coincisi, anche nel caso in cui si tratti di clausole o indicazioni. Il consiglio: è buona norma eseguire un pre-test del questionario prima di inviarlo ai rispondenti. In questo modo sarà possibile individuare eventuali errori, passaggi poco chiari o scarsamente funzionali.   Come preparare un questionario efficace: conclusioni In conclusione, è sempre consigliabile usare un linguaggio professionale ma che risulti chiaro, di semplice lettura e che azzeri il rischio di fraintendimenti. Aggiungiamo che, oltre alle 4 regole sopra elencate, è bene curare le proprie domande in modo da renderle specifiche e non generali. “Lei va in palestra?” garantirà risultati nettamente meno precisi di “Quanti giorni alla settimana frequenta la palestra?”. Ricordate che ogni dettaglio è importante per essere certi di creare un questionario efficace.   Scopri IdSurvey - Categories: Research world #### Comprendere le Variabili Indipendenti e Dipendenti Nella progettazione e conduzione di ricerche, siano esse scientifiche, di mercato o sociali, la comprensione delle variabili indipendenti e dipendenti è fondamentale. Queste due tipologie di variabili costituiscono il fulcro di qualsiasi studio sperimentale o osservazionale, poiché consentono di esplorare e interpretare le relazioni di causa-effetto all’interno dei dati raccolti. Una variabile è un concetto che rappresenta una caratteristica o un aspetto di una persona, di un oggetto, di un sistema o di un fenomeno, e che può assumere valori differenti. L’età, il genere, la dimensione dello schermo di uno smartphone, il voto di un esame, il livello di soddisfazione per un acquisto sono esempi di variabili. Ad esempio, la variabile “età” può assumere valori espressi in anni (18, 21, 40, ecc.). Il livello di soddisfazione per un acquisto online, misurato con un sistema di rating a stelle, può variare da 1 a 5.   Definizione di Variabile Indipendente e Variabile Dipendente La variabile indipendente è l’elemento che i ricercatori decidono di modificare o manipolare in un esperimento (o una ricerca) per osservare come tali cambiamenti influenzino un’altra variabile, nota come variabile dipendente. La variabile dipendente è quella che viene misurata o osservata, e rappresenta l’effetto o il risultato delle modifiche apportate alla variabile indipendente. Supponiamo di voler determinare se il colore di una confezione influisce sulle vendite di un prodotto. In questo caso, il colore della confezione è la variabile indipendente, che può assumere diversi valori, come rosso, verde o blu. Per condurre l’esperimento, esporremo i clienti a confezioni di diversi colori e misureremo il numero di vendite per ciascun colore. Le vendite rappresentano la variabile dipendente, che ci aspettiamo possa variare in base al colore della confezione. In sintesi, modificando la variabile indipendente possiamo verificare gli eventuali effetti sulla variabile dipendente. Questo ci aiuta a scoprire se esiste un relazione tra le variabili. Correlazione e relazione Causa-Effetto Nel contesto della ricerca, è cruciale distinguere tra correlazione e causalità. Una correlazione implica che due variabili sono associate in qualche modo, ma questa associazione non implica necessariamente che una causi l’altra. Una relazione causa effetto, invece, dimostra come al variare della variabile indipendente si possa misurare un effetto diretto sulla variabile dipendente. La distinzione è fondamentale per interpretare correttamente i dati raccolti in studi che non manipolano direttamente le variabili. Supponiamo di voler valutare come il senso di sicurezza percepito dagli abitanti varia in relazione al tasso di criminalità delle loro città. Per farlo, decidiamo di somministrare dei questionari che misurano il livello di sicurezza percepito a un campione rappresentativo di residenti in diverse città con diversi tassi di criminalità. In questo studio, manipoliamo indirettamente la variabile indipendente “tasso di criminalità” scegliendo città con diversi livelli di criminalità, ma non possiamo intervenire direttamente su questa variabile. Dopo aver raccolto i dati, analizziamo la correlazione tra i punteggi di sicurezza percepita e i tassi di criminalità delle città per vedere se esiste una relazione statistica tra questi due fattori. Supponiamo inoltre che i risultati evidenzino che i residenti delle città con minor tasso di criminalità hanno una più alta percezione di sicurezza. Questo non è sufficiente a dimostrare una relazione causa effetto per vari motivi: Variabile indipendente non manipolabile direttamente La variabile indipendente (il tasso di criminalità) non viene manipolata direttamente, ma viene solo osservata in diverse città. Questo tipo di studio, di tipo osservazionale anziché sperimentale, può rivelare correlazioni, ma non stabilisce automaticamente una causalità. Variabili confondenti Altre variabili, non considerate nello studio, potrebbero influenzare sia i tassi di criminalità che la percezione di sicurezza. Per esempio, fattori come il benessere economico, la qualità dei servizi pubblici, o la coesione sociale potrebbero giocare un ruolo importante in entrambe le variabili. Senza controllare queste potenziali variabili confondenti, non possiamo essere sicuri che sia il tasso di criminalità a influenzare direttamente la percezione di sicurezza Selezione non causale del campione In questo studio, anche se i residenti per ogni città sono stati scelti casualmente, la formazione dei gruppi basata sui diversi tassi di criminalità delle città è stata predeterminata dal ricercatore. Questo non equivale a una vera selezione casuale dei partecipanti in un esperimento controllato, dove ogni partecipante ha la stessa probabilità di essere assegnato a qualsiasi condizione sperimentale. Invece, i gruppi sono stati formati in base alle caratteristiche preesistenti delle città (i tassi di criminalità), e non attraverso un’assegnazione casuale. Questa metodologia può introdurre delle limitazioni nell’interpretare la causalità, poiché i gruppi potrebbero differire su variabili non misurate o non considerate che influenzano sia i tassi di criminalità che la percezione di sicurezza.   Quindi, per confermare una relazione causa-effetto è necessario effettuare una ricerca che adotti il metodo sperimentale, il quale prevede la manipolazione controllata della variabile indipendente e l’assegnazione casuale dei partecipanti alle diverse condizioni di trattamento, ad esempio in più gruppi sperimentali e un gruppo di controllo. Questo approccio minimizza le influenze delle variabili confondenti e permette di isolare l’effetto della variabile indipendente sulla variabile dipendente. Per gli stessi motivi, i metodi osservazionali, come quelli che si basano su raccolte dati tramite questionari, quindi senza manipolazione diretta delle variabili, non sono in grado di stabilire causalità (relazione causa-effetto). Tali metodi possono rivelare correlazioni, ossia relazioni in cui la presenza o la variazione di una caratteristica è associata a cambiamenti in un’altra, ma senza poter confermare che una causi direttamente l’altra.   Esempi pratici di studi di caso Comprendere l’uso delle variabili indipendenti e dipendenti è cruciale in diversi campi della ricerca. Vediamo alcuni casi d’uso: Caso 1 Ipotesi: L’uso eccessivo dei social media (variabile indipendente) aumenta i livelli di ansia e depressione (variabile dipendente) negli adolescenti. Studio: I ricercatori possono suddividere un gruppo di adolescenti in due sottogruppi: uno con accesso illimitato ai social media e l’altro con accesso limitato. Dopo un periodo di osservazione, si misurerebbero i livelli di ansia e depressione utilizzando questionari validati. Questo studio aiuterebbe a comprendere se limitare l’uso dei social media può effettivamente migliorare il benessere emotivo degli adolescenti.   Caso 2 Ipotesi: L’esposizione a spazi verdi urbani (variabile indipendente) è correlata a livelli più alti di soddisfazione di vita (variabile dipendente) negli adulti. Studio: Per indagare questa correlazione, i ricercatori potrebbero somministrare questionari a un ampio campione di adulti residenti in diverse aree urbane, con vari livelli di accessibilità e prossimità a parchi e spazi verdi. I questionari valuterebbero la frequenza di visita in questi spazi verdi e i livelli di soddisfazione di vita generale. Analizzando i dati raccolti, i ricercatori possono esaminare se esiste una correlazione statistica significativa tra la frequenza di accesso agli spazi verdi e la soddisfazione di vita, pur tenendo conto che questo tipo di studio osservazionale non permette di stabilire una causalità diretta, ma soltanto una associazione tra le variabili.   Caso 3 Ipotesi: Il consumo regolare di caffè (variabile indipendente) riduce il rischio di sviluppare il diabete di tipo 2 (variabile dipendente) negli adulti. Studio: Per esaminare questa possibile correlazione, i ricercatori possono condurre un’indagine osservazionale somministrando questionari a un vasto gruppo di adulti. Questi questionari indagano sulla frequenza di consumo di caffè e raccolgono informazioni sullo stato di salute generale e sulla presenza di diabete di tipo 2. Attraverso l’analisi statistica dei dati raccolti, si cerca di identificare se esiste una correlazione tra il consumo di caffè e una minore prevalenza di diabete. Poiché lo studio è di natura osservazionale, può indicare solo se le persone che bevono regolarmente caffè tendono a avere tassi inferiori di diabete, senza però confermare che il consumo di caffè causi direttamente una riduzione del rischio di diabete.   Caso 4 Ipotesi: L’effetto della visibilità del logo (variabile indipendente) sul riconoscimento del marchio (variabile dipendente). Studio: Per valutare l’efficacia di questa strategia di marketing, i ricercatori distribuiscono questionari a consumatori che hanno visto annunci con il logo in posizioni di diversa visibilità. I questionari misurano quanto facilmente i partecipanti riconoscono il marchio dopo aver visto gli annunci. Questo studio aiuta a capire se una maggiore visibilità del logo contribuisce a un miglior riconoscimento del marchio, illustrando la relazione tra la variabile indipendente (visibilità del logo) e la variabile dipendente (riconoscimento del marchio).   Riconoscere la variabile dipendente e la variabile indipendente Comprendere la distinzione tra variabile indipendente e variabile dipendente è fondamentale per la corretta impostazione e interpretazione di ogni studio di ricerca. La variabile indipendente è quella che il ricercatore manipola o controlla deliberatamente per osservare gli effetti che questa può avere su un’altra variabile. In altre parole, è la causa presunta di un cambiamento osservato. La variabile dipendente, invece, è l’effetto o il risultato che viene misurato nel corso dello studio; essa risponde alle modifiche apportate alla variabile indipendente. Studio sull’educazione Ipotesi: Maggiori ore di studio al giorno porteranno a voti più alti agli esami. Variabile Indipendente: Numero di ore di studio al giorno. Variabile Dipendente: Voti ottenuti agli esami. Descrizione: Il ricercatore analizza come variazioni nel tempo dedicato allo studio influenzano le prestazioni accademiche degli studenti.   Ricerca di marketing Ipotesi: I messaggi pubblicitari emotivi aumenteranno le vendite del prodotto più efficacemente rispetto ai messaggi informativi. Variabile Indipendente: Tipo di messaggio pubblicitario utilizzato. Variabile Dipendente: Numero di prodotti venduti. Descrizione: Si esamina l’effetto di differenti messaggi pubblicitari sulle vendite di un nuovo prodotto.   Studio sulla salute Ipotesi: L’assunzione giornaliera di questa vitamina migliorerà specifici indicatori di salute nei partecipanti. Variabile Indipendente: Assunzione giornaliera di una vitamina specifica. Variabile Dipendente: Livello di concentrazione di certi indicatori di salute nel sangue. Descrizione: I ricercatori valutano come l’assunzione regolare di una vitamina influenzi determinati parametri biologici nei partecipanti.   Ricerca comportamentale Ipotesi: L’esposizione a stimoli stressanti aumenta i livelli di ansia. Variabile Indipendente: Esposizione a stimoli stressanti. Variabile Dipendente: Livelli di ansia misurati tramite questionario. Descrizione: Questo studio indaga l’effetto dello stress su vari gradi di ansia in individui sottoposti a determinate condizioni.   Cenni sui metodi statistici per analizzare le relazioni tra variabili L’analisi statistica delle relazioni tra variabili è essenziale per interpretare i dati raccolti in una ricerca. Per farlo, esistono diversi metodi statistici che aiutano i ricercatori a comprendere la natura e la forza di queste relazioni: Per analizzare le relazioni tra variabili in una ricerca, i metodi statistici giocano un ruolo fondamentale. Alcuni dei metodi più comuni includono: Correlazione: Questa tecnica misura il grado di relazione tra due variabili. Un coefficiente di correlazione vicino a +1 o -1 indica una forte relazione, mentre un valore vicino a 0 indica l’assenza di relazione. Regressione lineare: Utilizzata per prevedere il valore di una variabile dipendente basandosi su una variabile indipendente. Questo metodo aiuta a capire quanto una variabile influisce sull’altra e quale possa essere la tendenza futura. ANOVA (Analisi della Varianza): Questo metodo è utile per confrontare le medie di più gruppi e determinare se esistono differenze statisticamente significative tra di essi. Test chi-quadrato: Applicato per esaminare se esiste una relazione significativa tra due variabili categoriche. Questi strumenti permettono ai ricercatori di verificare le ipotesi e di interpretare accuratamente i dati raccolti, fornendo una base solida su cui effettuare decisioni informate o proseguire ulteriori indagini.   Conclusioni La comprensione delle variabili indipendenti e dipendenti è cruciale per la progettazione e l’analisi di qualsiasi studio di ricerca. Identificare correttamente queste variabili non solo chiarisce il framework della ricerca, ma aiuta anche a formulare conclusioni accurate riguardo le relazioni causa-effetto o correlazioni. L’uso appropriato dei metodi statistici per analizzare queste relazioni aggiunge un ulteriore livello di precisione, permettendo ai ricercatori di verificare le ipotesi con maggiore fiducia e di interpretare i dati in maniera più informativa. Se correlazione e regressione forniscono insight sul grado e la direzione delle relazioni, metodi come ANOVA e test chi-quadrato permettono di esplorare le differenze tra gruppi, arricchendo ulteriormente l’analisi. In conclusione, una corretta comprensione e applicazione dei principi che regolano le variabili indipendenti e dipendenti, insieme a una scelta metodologica ben ponderata, sono fondamentali per il successo di un’indagine scientifica. Questi elementi insieme forniscono una base solida per avanzare nella conoscenza e nell’innovazione, indipendentemente dal campo di studio.   FAQ - Comprendere le Variabili Indipendenti e Dipendenti Che cos'è la variabile dipendente e la variabile indipendente? La variabile indipendente è il fattore che il ricercatore manipola o modifica per determinare l’effetto su un’altra variabile. La variabile dipendente, invece, è quella che il ricercatore osserva e misura per valutare l’influenza delle modifiche apportate alla variabile indipendente. In altre parole, la variabile indipendente è la causa e la variabile dipendente è l’effetto risultante. Come capire qual è la variabile dipendente e quella indipendente? Per identificare la variabile indipendente e quella dipendente, chiediti quale fattore viene manipolato (variabile indipendente) e quale viene misurato o osservato come risultato (variabile dipendente). La variabile indipendente è ciò che il ricercatore modifica, mentre la variabile dipendente è ciò che viene influenzato e misurato. Come identificare le variabili di ricerca? Per identificare le variabili in una ricerca, segui questi passaggi: Definisci l’obiettivo della ricerca
 Comprendi chiaramente cosa vuole scoprire o testare lo studio. Questo ti aiuterà a focalizzarti sulle variabili rilevanti. Formula la domanda di ricerca o l’ipotesi 
Le variabili di solito emergono dalla formulazione della domanda di ricerca o dell’ipotesi. La variabile indipendente è spesso quella che il ricercatore pensa influenzerà l’altra variabile, mentre la variabile dipendente è quella che subisce l’effetto. Identifica le variabili manipolate e misurate Riconosci quali elementi sono controllati o cambiati (variabili indipendenti) e quali sono registrati in risposta a questi cambiamenti (variabili dipendenti). Considera l’influenza di altre variabili 
Oltre alle variabili principali, considera le variabili di controllo (che il ricercatore cerca di tenere costanti per evitare distorsioni) e le variabili confondenti (che potrebbero influenzare indirettamente la variabile dipendente in modo inatteso compromettendo la validità della ricerca).   Quali sono i diversi tipi di variabili nella ricerca? Variabili indipendenti
 Sono le variabili che il ricercatore manipola o modifica per osservare l’effetto su altre variabili. Sono considerate la causa in un rapporto causa-effetto. Variabili dipendenti
 Sono le variabili che vengono misurate o osservate per vedere l’effetto delle modifiche apportate alla variabile indipendente. Rappresentano l’effetto o il risultato. Variabili di controllo Sono le variabili che il ricercatore tiene costanti o controlla per prevenire che influenzino i risultati dell’esperimento. Servono a isolare l’effetto della variabile indipendente sulla variabile dipendente. Variabili confondenti Sono variabili che non sono l’oggetto di studio principale ma che possono influenzare la variabile dipendente. Possono creare risultati fuorvianti se non vengono controllate adeguatamente. Qual è un esempio di variabile dipendente e variabile indipendente? Un esempio classico di variabile dipendente e variabile indipendente può essere trovato in uno studio che esamina l’effetto di diverse ore di studio sul rendimento scolastico degli studenti. Variabile indipendente: le ore di studio. 
Questa è la variabile che il ricercatore manipola. Ad esempio, può variare le ore di studio tra 1 ora, 2 ore, e 3 ore al giorno. Variabile dipendente: il rendimento scolastico. 
Questa è la variabile che il ricercatore misura per vedere l’effetto delle diverse ore di studio. Il rendimento scolastico può essere misurato attraverso i voti ottenuti dagli studenti in un test. In questo scenario, il ricercatore osserva come le variazioni nelle ore di studio (variabile indipendente) influenzino i voti del test (variabile dipendente). Cos’è una variabile indipendente? Una variabile indipendente è il fattore che il ricercatore manipola o modifica in un esperimento per osservare l’effetto su un’altra variabile, chiamata variabile dipendente. La variabile indipendente è considerata la causa in un rapporto causa-effetto e viene controllata per vedere come influisce sulla variabile misurata. Spesso è rappresentata con la lettera “y" perchè la relazione fra variabile dipendente e indipendente può essere rappresentata con la formula y=f(x), dove il valore di y cambia in funzione del valore che il ricercatore attribuisce ad x. Cos’è una variabile dipendente? Una variabile dipendente è una variabile che viene osservata e misurata in un esperimento per determinare l’effetto delle modifiche apportate alla variabile indipendente. In altre parole, è l’elemento del quale il ricercatore vuole capire i cambiamenti in risposta alle manipolazioni di altre variabili. La variabile dipendente rappresenta l’output o il risultato di interesse nel contesto di una ricerca. Spesso è rappresentata con la lettera “x" perchè la relazione fra variabile dipendente e indipendente può essere rappresentata con la formula y=f(x), dove il valore di y cambia in funzione del valore che il ricercatore attribuisce ad x. - Categories: Research world #### Consigli su come creare un questionario efficace Creare un questionario efficace è facile con questi consigli base Anche se porre domande può sembrare un gioco da ragazzi per un occhio inesperto, il professionista sa che ci vuole impegno per imparare a scrivere un questionario efficace. Creare una buona indagine è più che inventarsi qualche domanda; richiede una pianificazione, una strategia e delle considerazioni specifiche. Ecco alcuni consigli che ti aiuteranno a sviluppare la prossima indagine.    Le tre regole per creare un questionario efficace   Sapere quello che vuoi ottenere Prima di iniziare a scrivere la tua indagine, uno degli step più importanti per creare un questionario efficace è capire quali informazioni vuoi raccogliere dalla tua indagine. Delinea chiaramente i tuoi obbiettivi perchè questi guideranno lo sviluppo del questionario.   Scegliere la metodologia d’indagine Hai molte opzioni a disposizione in termini di metodologie quando si parla di condurre un’indagine. Ci sono molti software di indagini che offrono un’ampia varietà di formati per il tuo questionario. Creare un questionario efficace non significa solo scrivere le giuste domande, significa anche selezionare il software che si adatta ai bisogni della tua raccolta dati. IdSurvey offre CATI, CAWI, e CAPI dandoti la flessibilità di poter scegliere la metodologia più adatta al tuo progetto e un'esperienza di navigazione senza pari all'utente.   Scrivere le domande senza ambiguità Anche se stai cercando informazioni specifiche e magari speri già di avere un particolare risultato dalla tua indagine, una delle basi dello scrivere un questionario efficace è assicurarsi che la tua indagini eviti le ambiguità. In altre parole, scrivi le domande senza influenzare il rispondente o suggerire il tipo di risposta che vorresti ottenere. Progetta le domande in modo oggettivo così che il rispondente possa dare una risposta onesta e sincera. Nonostante imparare a scrivere un questionario efficace necessiti di un po’ di pratica, l’investimento fatto sulla qualità dell’indagine sarà ripagato dai risultati. Una volta scelto uno strumento di raccolta dati potente come IdSurvey, e prestata attenzione al modo in cui formuli le domande, sarai già a buon punto nel creare un questionario che ti fornisca dati preziosi per ottenere i tuoi obbiettivi.    Scopri IdSurvey - Categories: Research world #### Cos'è il predictive dialer e come funziona? Il predictive dialer è un sistema di chiamata in outbound che compone automaticamente i numeri telefonici, spesso usato in combinazione con software per survey CATI. I moderni dialer cloud offrono diversi tipi di modalità di chiamata outbound: manuale, progressiva o predittiva. Con la chiamata manuale è l'operatore a cliccare sul numero telefonico per inviare la chiamata. Nella chiamata progressiva le informazioni del contatto vengono mostrate all'operatore telefonico e, dopo un determinato periodo di tempo, il dialer compone il numero automaticamente. Il sistema predittivo invece, chiama autonomamente i numeri finché non trova un rispondente disponibile. La chiamata appena risposta viene poi passata immediatamente al primo operatore telefonico disponibile. Inoltre, il dialer si occupa anche di segnare gli eventuali esiti di chiamata come ad esempio “occupato”, “segreteria”, “nessuna risposta”, “chiamata disconnessa”, e così via. Come funziona il predictive dialer? Il predictive dialer utilizza algoritmi evoluti per prevedere quando gli intervistatori telefonici CATI saranno disponibili a rispondere la prossima chiamata. I dialer predittivi trasferiscono agli operatori solo le chiamate risposte, garantendo tempi di inattività minimi o nulli rispetto alle normali attività di chiamata manuale. Il manager del call center può regolare i parametri di chiamata dalla dashboard del dialer, come il numero massimo di chiamate simultanee o il livello di chiamata (il rapporto tra chiamate predittive e intervistatori disponibili).   RICHIEDI UNA DEMO DEL PREDICTIVE DIALER CON CATI IDSURVEY   Quali sono i principali vantaggi dell'usare un dialer predittivo? Rispetto alla composizione manuale, la composizione predittiva può far risparmiare agli agenti molto tempo e ridurre drasticamente i tempi di inattività. Per esempio, un agente può impiegare fino a 30 secondi per comporre manualmente un numero di telefono. Inoltre, potrebbero essere necessari diversi tentativi prima che la chiamata riceva una risposta. Il predictive dialer può ottimizzare questi tempi calcolando la lunghezza media di una chiamata e il numero medio di tentativi necessari per stabilire una connessione. I principali vantaggi dell'uso di un dialer predittivo sono: • Aumentare il tempo di lavoro degli intervistatori. • Abbassare i tassi di abbandono. • Gestione dei parametri di chiamata in tempo reale. • Rispetto delle linee guida e dei limiti della ricerca (come tentativi massimi o percentuale di chiamate mute). Vuoi saperne di più sul predictive dialing? Leggi questo articolo su come impostare il predictive dialing utilizzando IdTalk e la chiamata predittiva.   Excerpt: Il predictive dialer è un sistema di chiamata in outbound che compone automaticamente i numeri telefonici. Leggi di più su come funziona e in quali contesti si utilizza. - Categories: Research world #### Cosa succede se lo stesso intervistato ha più numeri di telefono? Le indagini telefoniche CATI (Computer Assisted Telephone Interviewing) sono una metodologia di raccolta dati molto usata nelle ricerche di mercato. Durante un'indagine CATI, gli agenti effettuano le interviste al telefono leggendo sullo schermo le domande del questionario proposte dal software per interviste telefoniche. Per avviare un'indagine telefonica è indispensabile avere un database di numeri di telefono da chiamare insieme ad altre informazioni anagrafiche sugli intervistati. È comune che nelle liste telefoniche si trovino più numeri per lo stesso intervistato (per esempio, numero di cellulare, numero dell'ufficio, numero di casa, ecc.) La presenza di più numeri di telefono offre una maggiore possibilità di successo. Tuttavia, se non vengono gestiti correttamente, possono addirittura essere controproducenti per la gestione del sondaggio.   RICHIEDI UNA DEMO DI IDSURVEY PER LA GESTIONE DEL MULTI-NUMERO CATI   Come gestire i partecipanti all'indagine con più numeri di telefono? I moderni survey software offrono la gestione del multi-numero, uno strumento che permette ai ricercatori di memorizzare e gestire più numeri di telefono per lo stesso intervistato. I numeri telefonici sono associati allo stesso contatto e gli esiti dei tentativi di chiamata sono registrati per ciascuno dei numeri associati al contatto. L'amministratore dell’indagine, oltre ad impostare i tentativi massimi per ogni numero di telefono, può assegnare delle priorità al tipo tipi di numero. Ad esempio, può assegnare una priorità maggiore ai numeri di cellulare piuttosto che ai numeri fissi dell'ufficio. Un vantaggio importante della gestione del multi-numero è quello di poter raggiungere il rispondente usando tutti i numeri di telefono a lui associati. Infatti, in caso che un numero risulti non utilizzabili, ad esempio perché inesistente o errato, l’operatore potrà scegliere un numero alternativo dove contattare il rispondente. Nel caso un cui l'intervistato rifiuti di partecipare ad un sondaggio, l'esito "Rifiuto" scarterà il contatto dall’indagine. In questo caso il rispondete non verrà più contattato in nessuno dei suoi numeri telefonici. Principali vantaggi dell'utilizzo di un software CATI con la gestione dei numeri di telefono multipli. Utilizzando un software CATI che include la gestione dei numeri multipli potrai: Migliorare la gestione del sondaggio Evitare il rischio di chiamate multiple alla stessa persona Essere conformi alle normative locali sui tentativi di chiamata Aumentare le possibilità di successo Ottimizzare il tempo impiegato dagli agenti per raggiungere un rispondente Migliorare le statistiche del sondaggio Puoi scoprire di più sulla gestione del multi-numero di IdSurvey leggendo questo articolo. Excerpt: IdSurvey ti aiuta a gestire i casi in cui allo stesso partecipante al sondaggio sono associati più numeri di telefono. Scopri come. - Categories: Research world #### Creare un questionario efficace: cose da fare e non fare Impatto visivo gradevole, studio del target, costruzione delle domande: per creare un questionario efficace devi tenere conto di molti fattori. L’errore è sempre dietro l’angolo! Il questionario è il cuore della tua indagine. Devi essere sempre attento durante il processo di creazione del tuo questionario perché da questo dipende il risultato e il successo della tua raccolta dati. Con questo articolo vogliamo lasciarti una checklist di cose da fare e non fare per evitare gli errori più comuni.   Cosa fare per creare un questionario efficace Usa il linguaggio della tua audience. Ti aiuterà ad entrare in empatia con il tuo target influenzando positivamente la response rate. Keep it simple. Crea sondaggi usando sempre un linguaggio chiaro, coinciso e semplice. Formula domande di screening quando necessario. Le domande di screening aiutano a direzionare il sondaggio ad un’audience specifica, filtrando gli intervistati. Per esempio: se il sondaggio si rivolge a chi possiede solo animali domestici, una domanda di screening potrebbe essere “Hai un cane o un gatto?”. A seconda della risposta il sondaggio prenderà direzioni diverse. Invece se l’intervistato non è in target, ringrazialo per il suo tempo e concludi l’intervista. Ad ogni tipologia d’intervista il suo design. I questionari online dovrà avere necessariamente un impatto visivo diverso e più accattivante rispetto a quelli per un sondaggio telefonico. Varia la tipologia delle domande Crea un questionario con diversi tipi di domande per creare un'esperienza variata e mantenere alta l'attenzione del rispondente. Controlla, ricontrolla e… controlla di nuovo. L’errore è sempre dietro l’angolo. Per questo controlla (e fai ricontrollare) sempre il tuo lavoro. Includi domande aperte. Ti permetteranno di raccogliere più sfumature e dati del tuo mercato d’interesse perché gli utenti possono rispondere in modo più articolato.   Cosa non fare Avere degli obbiettivi poco chiari. Sono gli obbiettivi che direzionano l’architettura di un questionario e non viceversa. Non è ancora chiaro lo scopo? Per prima cosa approfondisci la tua ricerca e dopo, inizia a costruire il tuo sondaggio. Trascurare l’importanza delle domande di screening. Posizionate all’inizio del questionario ti aiutano a selezionare subito il target desiderato e ad ottenere, quindi, risposte di qualità. Ad esempio: in un sondaggio per SKY, dove l’obbiettivo è capire le preferenze dei bambini, le domande di screening avranno l’obbiettivo di conoscere se l’intervistato ha figli o nipoti, se vivono nella stessa casa e infine se hanno un’età compresa nel target di interesse. Soltanto dopo aver appurato questo, l’intervista potrà procedere. Tralasciare possibili risposte. Mettiti nei panni del tuo target e pensa ad ogni possibile risposta che può essere pertinente all’obbiettivo. A quel punto, includila nel tuo sondaggio. Rivedere i testi superficialmente. La revisione dei sondaggi è fondamentale per non perdere autorevolezza: parole mancanti ed errori di ortografia possono farti apparire non professionale. Non assicurare il corretto trattamento dei dati personali. L’intervistato deve poter dare i suoi dati e sentirsi sicuro. Quindi prometti (e mantieni) sempre il trattamento dei dati personali come da legge. E se l’identità non è strettamente necessaria ai fini della buona riuscita del sondaggio, puoi scegliere di garantire invece l’anonimato. Usare troppi acronimi e parole tecniche. Usa il linguaggio tecnico solo quando sei totalmente sicuro che la tua audience lo riconosca. Infatti, porre domande in modo troppo specialistico a un target non del settore potrebbe influire negativamente sui tuoi risultati.   IdSurvey: una sola piattaforma, tutti i tuoi sondaggi Per costruire un questionario efficace è necessario dotarsi anche di uno strumento che ti consenta di farlo nel modo più semplice possibile. IdSurvey è un software professionale web-based, (quindi usabile da browser, senza necessità di installazione) che integra 3 modalità di rilevazione e analisi dei dati in un unico e semplice prodotto: Interviste: via web (CAWI) telefoniche (CATI) face to face (CAPI) Con IdSurvey potrai costruire i tuoi sondaggi, fare le interviste, visualizzare i risultati e creare report online, tutto da un’unica interfaccia. - Categories: Research world #### Customer Satisfaction: guida ad un questionario efficace Riuscire a misurare la soddisfazione del cliente è di fondamentale importanza per ogni azienda che punti non solo all’acquisizione, ma anche alla fidelizzazione dei propri clienti. Ma quali sono i metodi per misurare la customer satisfaction? Tra le strategie più efficaci, ci sono senz’altro i questionari. Scopriamo nelle prossime righe quali vantaggi possono portare alla tua impresa, e come strutturare dei questionari efficaci per raccogliere il customer feedback.   Misurare la customer satisfaction con i questionari: perché è importante? Un cliente soddisfatto è una miniera d’oro. Chi dirige un’azienda lo sa bene e una ricerca della Harvard Business Review lo conferma: fidelizzare un cliente costa 5 volte tanto quanto acquisirlo. Inoltre, su una pubblicazione scientifica sull’International Journal of Retail & Distribution Management, è ampiamente dimostrato come la fedeltà alla marca (o al prodotto) di un cliente, passa per un’elevata customer satisfaction. Se a questo scenario aggiungiamo la maturità raggiunta ormai dalla maggior parte dei mercati, la vera sfida per le aziende che vogliono crescere sta nel fidelizzare i propri clienti. Un questionario efficace in cosa può aiutarti? A misurare correttamente la customer satisfaction e a massimizzarla.   Ecco i 5 pilastri su cui costruire una survey di customer satisfaction.   1. Chi intervistare Scegliere il giusto target è essenziale per l’efficacia di un questionario. Teoricamente potrebbe sembrare una scelta facile, ma nell’atto pratico? Prendiamo il caso di una marca di sigarette: l’utilizzatore del prodotto è ben riconoscibile dato che il consumo è strettamente personale. Pensiamo invece ad una marca di cereali per la prima colazione. Chi acquista è lo stesso che consuma il prodotto? Non è detto. Quindi chi dovrai intervistare? L’intervista deve essere diretta a chi effettua la decisione d’acquisto. Se la tua impresa opera in un canale B2B intervisteremo i responsabili d’acquisto dei nostri clienti, se opera in un canale B2C intervisteremo chi di fatto decide l’acquisto (nel precedente caso dei cereali, intervisteremo il genitore che fa la spesa).   2. Cosa domandare Altro punto di cruciale importanza: quali sono le domande giuste da fare? Dipende dagli obbiettivi che vuoi raggiungere. Ecco alcuni esempi utili: Qual’è il livello generale di soddisfazione con la Y Spa? Quanto volentieri acquisteresti un nuovo prodotto della Y Spa? Quanto volentieri consiglieresti i prodotti della Y Spa ad un amico o un collega? Sugli attributi del prodotto (Come consideri la qualità del prodotto X?) Sulla consegna (Il prodotto è arrivato a casa tua nel giorno stabilito?) Sullo Staff e sul Servizio (I venditori del punto vendita sono stati cortesi? Sei soddisfatto di come ti hanno guidato all’acquisto? Come consideri il servizio post-vendita?) Sul Brand (Come consideri la reputazione del Brand Y?) Sul Prezzo (Consideri conveniente il prezzo del Prodotto Y?)   3. Quale mezzo usare I canali più utilizzati per distribuire i questionari sono 3. Esaminiamone i punti di forza e di debolezza: Questionari via Web. Grazie alla possibilità di invitare i clienti vie email, le indagini via Web possono essere efficaci anche quando c’è una forte relazione tra intervistatore e il prodotto acquistato (come l’acquisto di una macchina). Usa questo canale se non puoi contare su grandi budget, vuoi dare tempo all’intervistato nel rispondere alle domande e se, a supporto del questionario, hai bisogno di immagini, grafici o altro materiale visivo. Non utilizzarlo se invece hai previsto molte domande aperte: il rischio è di ricevere risposte poco esaurienti. Interviste Face2Face. È il canale ideale per misurare la soddisfazione di key clients, o di acquirenti che si trovano in luoghi geografici molto vicini. Le interviste face2face ti faranno ottenere ottime risposte a domande aperte, poiché avrai l’occasione di costruire un rapporto con l’intervistato. Tra gli svantaggi ci sono i costi maggiori dovuti agli inevitabili spostamenti degli intervistatori o degli intervistati. Intervista telefonica. È il mezzo più utilizzato tra i brand che con continuità cercano di analizzare e quantificare la costumer satisfaction. Sceglila se punti a coprire un’area geografica molto ampia e, oltre a domande specifiche, devi raccogliere risposte a domande generiche. Tra i punti di debolezza occorre tenere presente l’approccio negativo che l’intervistatore ha verso questionari/sondaggi telefonici, la difficoltà che potresti incontrare nel raggiungere telefonicamente le persone e i costi di struttura.   4. Il rating: misurare la customer satisfaction I consumatori definiscono il loro grado di soddisfazione in diversi modi, e spesso in maniera irrazionale, non ordinata o difficilmente classificabile. Quindi come dare un significato statistico/logico alle risposte, in modo che siano fruibili? Fai rispondere al questionario mettendo a disposizione una scala di valore da 1 a 10, che esprimerà il grado di soddisfazione. Al momento della raccolta saranno significativi i seguenti rating: tra 8 e 10: il prodotto/servizio è eccellente. 7 e 8: buono, ma tieniti pronto a monitorare o migliorare la caratteristica del prodotto in oggetto. minore di 7: giudizio preoccupante. Attivati il prima possibile per migliorare il prodotto/servizio.   5. Ripeti l’intervista nel tempo “Puoi soddisfare poche persone per molto tempo, e tante persone per poco tempo. Ma non potrai mai soddisfare tante persone per molto tempo”. (Abramo Lincoln) Le persone, nel tempo, tendono a cambiare la percezione degli eventi, le proprie opinioni, e di conseguenza le aspettative che ruotano intorno al prodotto. Per questo, ripetere i questionari nel tempo, ti permetterà di: mantenere la customer satisfaction alta dotare il prodotto/servizio di nuove caratteristiche in linea con le aspettative del consumatore difendere le proprie quote di mercato e la fedeltà alla marca   Customer satisfaction: quali vantaggi per la tua impresa Misurare la customer satisfaction significa ascoltare le aspettative e le osservazioni del consumatore non solo sul prodotto, ma sull’intera esperienza d’acquisto. Ciò si traduce in vantaggi concreti, potrai: capire come i tuoi consumatori percepiscono il brand o il prodotto correggere i punti di debolezza del tuo prodotto/servizio, prima che la fedeltà alla marca ne risenta misurare l’efficacia delle manovre correttive effettuate sul prodotto e valutare la risposta del mercato influenzare positivamente la fidelizzazione   IdSurvey: come può aiutarti a misurare la customer satisfaction IdSurvey è il software che ti permette di condurre sondaggi CAPI, CAWI, CATI (rispettivamente sondaggi face2face, via web e telefonici). Un’unica interfaccia su cui gestire tutti i tuoi sondaggi ed analizzare i risultati. Il software IdSurvey è stato pensato per renderti completamente autonomo nello svolgimento dei sondaggi, ed ottimizzato per le tue esigenze: paghi quanto consumi: grazie a licenze flessibili e costi a consumo personalizza i tuoi sondaggi sfrutta i vantaggi del Mixed Mode: gli intervistati possono, ad esempio, iniziare i sondaggi via CAWI e terminarli via CATI o viceversa, per aumentare la response rate.   Scopri gli strumenti per la customer satisfaction - Categories: Research world #### Da caos a categorie: come l’AI semplifica la codifica delle risposte aperte Nei questionari, accanto alle opzioni di risposta chiuse, è spesso presente la voce “Altro, specificare”, pensata per dare ai partecipanti la possibilità di aggiungere una scelta personale. Queste risposte aperte offrono spunti preziosi, ma rischiano di trasformarsi in un insieme disordinato di dati eterogenei, complessi da gestire. Il punto critico è che, senza un processo di codifica adeguato, tali contributi non possono essere integrati nell’analisi quantitativa: restano annotazioni isolate, prive di valore statistico. Ignorarle significa, di fatto, attribuire alle sole risposte chiuse un significato parziale. Il risultato è un’analisi incompleta, che considera solo una porzione dei dati e rischia di restituire un quadro non rappresentativo dell’intero campione. In questo articolo vedremo come l’Intelligenza Artificiale di IdSurvey, integrata con ChatGPT, offra una soluzione che porta ordine nel caos. Scopriremo come l’AI automatizza la categorizzazione delle risposte “Altro, specificare”, rileva schemi utili e permette di trasformare anche i contributi marginali in dati quantitativi analizzabili, con benefici pratici in termini di velocità, accuratezza e ricchezza di insight per i ricercatori. Le difficoltà delle risposte “Altro, specificare”: varietà, tempo e incoerenze Le risposte raccolte tramite “Altro, specificare” sono per loro natura libere: ogni partecipante può scrivere ciò che vuole, generando una grande varietà di risposte. 
Facciamo un semplice esempio. In una domanda con opzioni di risposta: - Taglia/vestibilità - Prodotto difettoso - Non corrisponde alle aspettative - Altro, specificare alcuni rispondenti digitano “colore diverso dalla foto” o “tessuto troppo sottile”, variazioni già riconducibili alla risposta “Non corrisponde alle aspettative”, mentre altri inseriscono motivi imprevisti come “arrivato in ritardo, non mi serve più” o “scatola rotta, prodotto inutilizzabile”. In questi casi l’AI ricondurrà automaticamente le prime risposte alla categoria esistente e proporrà nuove categorie per i motivi non coperti, ad esempio “Problemi di consegna e Imballo danneggiato”. Questa diversità di risposte rende complessa la codifica: occorre decidere se e come ricondurre ogni risposta ad una categoria esistente o crearne di nuove. La codifica manuale di centinaia di queste risposte aperte è notoriamente un processo lungo e laborioso, al punto che molti ricercatori preferiscono limitare l’uso di domande aperte per evitare l’onere analitico. Si tratta di leggere attentamente ogni risposta, interpretarla e assegnargli un codice o una categoria appropriata. Questo lavoro richiede tempo e attenzione. Con grandi volumi di dati, il rischio di incoerenze aumenta: diversi analisti potrebbero applicare criteri leggermente differenti, oppure la stessa persona potrebbe non mantenere sempre la medesima linea interpretativa. La codifica manuale è soggettiva e può introdurre bias o disuniformità nei dati . L’AI di IdSurvey: dal caos delle risposte aperte a categorie coerenti Di fronte a queste difficoltà, l’Intelligenza Artificiale integrata in IdSurvey rappresenta un vero cambio di passo. Grazie all’integrazione dell’AI di OpenAI, IdSurvey è in grado di analizzare e categorizzare automaticamente le risposte aperte dei partecipanti, portando ordine nel disordine. In pratica, ciò che prima richiedeva lunghe ore di lavoro umano viene ora svolto dall’AI in pochissimo tempo, con un livello di coerenza difficilmente raggiungibile manualmente. L’AI legge ciascuna risposta “Altro, specificare” e ne comprende il contenuto attraverso il Natural Language Processing. Di conseguenza, è capace di associare ogni risposta a una categoria appropriata in modo sistematico. Se la risposta aperta corrisponde a una delle opzioni già previste, l’AI la ricondurrà a quell’opzione esistente. Se invece emergono tematiche o elementi nuovi che le opzioni originali non contemplavano, l’AI può individuare pattern ricorrenti e suggerire la creazione di nuove categorie. Questo approccio intelligente consente una codifica accurata e coerente su vasta scala. Ogni risposta aperta viene trattata con gli stessi criteri, eliminando le discrepanze dovute all’interpretazione umana variabile. Il risultato è una categorizzazione solida, dove le informazioni simili vengono aggregate in modo uniforme. Inoltre, l’AI di IdSurvey opera con una velocità impareggiabile: un processo tradizionalmente lungo e complesso diventa un’attività rapida ed efficiente. Questo non solo riduce drasticamente i tempi e le risorse necessari per la codifica, ma libera anche lo staff di ricerca da un compito ripetitivo, permettendo loro di concentrarsi su analisi di livello superiore. È importante sottolineare che l’AI non sostituisce il ricercatore, ma lo assiste: genera una proposta di codifica e di nuove categorie, lasciando al ricercatore la possibilità di accettarla così com’è oppure modificarla secondo la propria esperienza e gli obiettivi dell’analisi. In questo modo si coniugano la velocità e la coerenza dell’automazione con la supervisione e la sensibilità critica dell’analista. Benefici pratici: velocità, accuratezza e più insight dai dati Automatizzare la codifica delle risposte “Altro, specificare” con l’AI comporta numerosi vantaggi concreti per chi conduce le ricerche: Dati qualitativi trasformati in quantitativi L’AI consente di trasformare le risposte testuali in dati strutturati pronti per l’analisi quantitativa. Una volta che le “Altro, specificare” sono state codificate, anche quelle che prima erano risposte marginali o uniche si integrano nel dataset come parte di categorie analizzabili con le strategie quantitative. Ciò significa che i verbatim dei partecipanti, i loro commenti aperti, diventano numeri, percentuali, grafici. Il ricercatore può vedere quante persone hanno espresso un certo tema nella risposta aperta, proprio come farebbe per le opzioni chiuse. In pratica, l’AI crea un piano di codifica automatico e restituisce le risposte aperte già classificate “come se fossero dati quantitativi”, pronti per essere inseriti in statistiche e report. Questo processo abbatte il muro tra dati qualitativi e quantitativi, permettendo di incorporare la ricchezza del testo libero nelle analisi con la stessa facilità dei dati numerici. Velocità ed efficienza Il guadagno di tempo è straordinario. L’AI può processare migliaia di risposte in una frazione del tempo necessario a un team umano. Ciò significa che i risultati del questionario possono essere disponibili più rapidamente, permettendo di reagire e decidere in tempi brevi. Operazioni che prima richiedevano giorni di codifica manuale vengono completate dall’algoritmo in pochi minuti, con un consistente risparmio di risorse (tempo del personale, costi di outsourcing, ecc.). Accuratezza e coerenza L’AI garantisce una codifica accurata e coerente su tutto il dataset . A differenza di un lavoro manuale dove possono insinuarsi errori o divergenze interpretative, il modello AI applica gli stessi criteri ad ogni risposta. Questo approccio elimina gran parte degli errori umani e delle differenze soggettive: ad esempio, tutte le varianti di una stessa idea o concetto verranno riconosciute e codificate nello stesso modo, assicurando uniformità. Ne risulta un database più pulito, in cui le categorie sono applicate in maniera standardizzata a tutte le risposte pertinenti. Scoperta di pattern e nuove categorie Un beneficio chiave dell’AI è la sua capacità di rilevare pattern utili nei testi aperti. Se molti partecipanti, nel campo Altro, menzionano un elemento ricorrente non contemplato inizialmente, l’AI lo segnala al ricercatore. Questo porta alla possibilità di creare nuove categorie laddove necessario, evitando che un trend emergente venga trascurato. Ad esempio, se varie persone in una survey sulla soddisfazione del prodotto scrivono “prezzo troppo alto” nella risposta aperta, l’AI può raggrupparle e suggerire che “Prezzo” diventi una categoria di feedback, anche se non era prevista. In tal modo, informazioni che altrimenti sarebbero rimaste nascoste diventano visibili, arricchendo l’analisi. Conclusione: più efficienza, dati di qualità e insight più ricchi L’adozione dell’AI per codificare le risposte “Altro, specificare” nei questionari rappresenta un salto di qualità strategico per le ricerche. In passato, gestire manualmente queste risposte aperte significava investire molto tempo e sforzo, con il rischio di ottenere dati parziali o incoerenti. Oggi, grazie all’AI di IdSurvey, questo onere viene sollevato dalle spalle dei ricercatori: la codifica automatica trasforma un compito complesso e dispendioso in un processo veloce e affidabile. I team possono così concentrarsi sulle interpretazioni strategiche dei dati e sulle decisioni da prendere, invece che sul lavoro meccanico di classificazione. In un mondo in cui le decisioni migliori si basano su informazioni complete e affidabili, la codifica automatica delle risposte aperte tramite AI diventa un alleato indispensabile. Significa avere più tempo per l’analisi strategica, dati più consistenti e la tranquillità di non perdere alcun insight chiave nascosto tra le righe delle risposte dei partecipanti. Da “Altro, specificare” a insight azionabili: l’AI trasforma davvero il caos in categorie, aiutando le aziende e i ricercatori a trarre il massimo valore da ogni sondaggio. - Categories: Research world #### Domande a griglia: i 4 pilastri (+1) per renderle efficaci Le domande a griglia sono molto utilizzate nei sondaggi di mercato. Il motivo di tale successo? Sono facili da implementare e permettono una raccolta dati efficiente e veloce. Nonostante ciò, usarle impropriamente può abbassare le performance del tuo sondaggio. Come sfruttare al meglio le domande a griglia? Segui i nostri 4 pilastri (+1)! Ma prima ripassiamo brevemente un po’ di teoria.   Cos'è una domanda a griglia? “Le domande a griglia consistono in un set di domande presentate sotto forma griglia dove ad ogni domanda (riga) corrisponde una serie di risposte (colonne) uguali per tutte” Possono essere a scelta singola, con inserimento testuale, griglia a scelta multipla, griglia con casella di controllo oppure con scala di valori. Perché ai ricercatori di mercato piacciono tanto? Perché sono facili e veloci da implementare e, dal lato dell’intervistato, sono semplici da interpretare e facili da rispondere perchè gli utenti possono scegliere rapidamente le loro risposte.   I 4 pilastri delle domande a griglia Questi 4 capisaldi ti permetteranno di costruire delle domande efficaci fin da subito. Eccoli qui: Risposte: meglio se corte e senza doppia scelta. Le risposte opzionali devono essere capite immediatamente dall’intervistato. Quindi evita congiunzioni come “o” o “/“ nelle risposte. Quante risposte? Meno di 5. Le domande a griglia più efficaci non superano le 5 risposte (5 colonne). Quante domande? Anche queste, possibilmente meno di 5. Con domande formate da tante righe corri il rischio di scoraggiare l’intervistato. Sfrutta il fattore mobile-friendly. Le interviste via mobile, sono in costante aumento. Assicurati l’utilizzo di un software che ottimizzi automaticamente la visibilità dei tuoi questionari per gli smartphone.   Consiglio bonus: fai un check-up mobile del tuo sondaggio! Più del 90% delle persone utilizza il proprio smartphone quotidianamente (fonte: Deloitte). Di conseguenza, diventa cruciale assicurarsi che le domande siano ben visualizzabili da qualsiasi device. Possiamo definire una domanda a griglia “mobile-friendly” quando non obbliga l’utente a scrollare orizzontalmente. Di conseguenza sarà cruciale il numero e la lunghezza delle risposte (colonne). Invece, ci sarà più tolleranza per le domande dato che lo scrolling verticale è più naturale (righe). E se la nostra griglia è complessa e non possiamo modificarla? Di default, se si accede all'intervista da smartphone, IdSurvey scompone le domande a griglia in più domande semplici, in modo da rendere più chiara e semplice la compilazione da dispositivi con schermo piccolo.   Scopri IdSurvey - Categories: Research world #### Domande aperte: vantaggi, limiti consigli ed esempi. Le domande aperte sono progettate per permettere risposte non vincolate, lasciando al rispondente la libertà di esprimere dettagli personali, emozioni e opinioni. Mentre le domande chiuse sono utili per raccogliere dati quantitativi attraverso risposte predefinite, le domande aperte mirano a fornire insight qualitativi più profondi, essenziali per comprendere meglio i bisogni, le motivazioni e le aspettative del rispondente. È possibile integrare domande aperte anche a questionari quantitativi, ampliando così la qualità dei dati raccolti e la profondità delle analisi. Differenze principali tra domande aperte e domande chiuse Le domande chiuse forniscono risposte definite e misurabili, mentre quelle aperte permettono al rispondente di esprimersi liberamente. Per rendere la differenza immediata, ecco una sintesi dei vantaggi e svantaggi di ciascun tipo di domanda: Caratteristica Domande aperte Domande chiuse Struttura Nessuna risposta predefinita Risposte limitate a opzioni predefinite Tipo di dato Qualitativo Quantitativo Tempo di analisi Più lungo, richiede interpretazione Più immediata e veloce Obiettivo Esplorare opinioni, sentimenti e motivazioni profonde Misurare preferenze e raccogliere dati standardizzati Utilizzo ideale Ricerche esplorative e feedback dettagliato Sondaggi quantitativi e risultati facilmente confrontabili Esempio di analisi Text mining, reti semantiche, sentiment analysis, analisi manuale o con ausilio di AI Statistiche descrittive (media, deviazione standard, ecc.), grafici e Crosstab. Coinvolgimento del rispondente Richiede più tempo e impegno, risposte più ragionate Richiede meno impegno, risposte rapide e immediate Esempio Descrivi brevemente la tua esperienza con il nostro servizio. Quali dei seguenti aspetti del nostro servizio ti hanno soddisfatto di più? Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Domande aperte: i vantaggi Le domande aperte sono preziose perché consentono di esplorare in profondità il “perché” dietro le scelte, le percezioni e i comportamenti dei clienti, fornendo un livello di comprensione che le risposte chiuse non possono raggiungere. A differenza delle domande chiuse, che limitano le risposte a opzioni predefinite, le domande aperte lasciano ai rispondenti la libertà di esprimersi in modo spontaneo e dettagliato, portando alla luce aspetti spesso trascurati o sconosciuti. Ecco alcuni dei benefici principali: Profondità e ricchezza delle risposte Le domande aperte permettono di raccogliere risposte articolate che possono rivelare dettagli preziosi su esperienze, preferenze e motivazioni personali. Questo tipo di risposta aiuta a comprendere non solo cosa pensano i clienti, ma anche perché la pensano così, fornendo un contesto fondamentale per l'interpretazione delle loro opinioni. Per esempio, chiedendo ai clienti “Come è stata la tua esperienza con nostro servizio?”, le risposte potrebbero spaziare dalla qualità del supporto alla sala sua rapidità, svelando elementi che non sarebbero emersi con una semplice scala di valutazione. Innovazione e miglioramento del prodotto Le risposte aperte possono offrire suggerimenti specifici e inaspettati che sono estremamente preziosi per l’innovazione. Attraverso le domande aperte, i clienti spesso suggeriscono funzionalità, miglioramenti o nuovi usi per il prodotto che l'azienda non aveva considerato. Questa conoscenza diretta dei desideri e delle idee dei clienti può favorire insight in grado di ispirare cambiamenti strategici o miglioramenti incrementali che portano a una maggiore soddisfazione del cliente. Ad esempio, domande come “Cosa miglioreresti del nostro prodotto?” possono svelare bisogni emergenti e opportunità di crescita. Feedback onesto e non mediato La mancanza di risposte predefinite incoraggia i rispondenti a esprimersi in modo autentico, fornendo feedback meno influenzati dalla struttura del sondaggio. Senza l’imposizione di opzioni di risposta, i clienti si sentono liberi di condividere il proprio punto di vista, anche se critico, contribuendo a una visione più realistica e sincera delle loro esperienze. Questo feedback non filtrato aiuta l’azienda a individuare punti critici e aree di miglioramento che potrebbero essere trascurate in un questionario chiuso. Per esempio, la richiesta di un feedback con una domanda aperta può rivelare aspetti di insoddisfazione che non potrebbero emergere con risposte predefinite. Ricerca esplorativa e Focus Group Le domande aperte permettono di esplorare una vasta gamma di argomenti senza limitazioni imposte dal questionario, rendendole ideali in contesti esplorativi o quando l’azienda cerca di comprendere nuove aree d’interesse attraverso l’opinione delle persone intervistate o di specifici focus group. Questo approccio è particolarmente utile nelle prime fasi di sviluppo di un nuovo prodotto o di una campagna, quando è cruciale raccogliere dati su preferenze e bisgni ancora non codificati. Identificazione di trend emergenti Le risposte aperte possono rivelare tendenze nascoste o emergenti che potrebbero passare inosservate con le sole risposte chiuse. Poiché le domande aperte invitano i clienti a esprimere liberamente le loro opinioni, è più probabile che emerga un quadro complessivo dei cambiamenti nelle aspettative o nei gusti dei clienti. Monitorare queste risposte nel tempo può aiutare l’azienda a restare al passo con le preferenze del mercato e ad adattare la propria offerta. Vantaggi ed esempi di domande aperte per alcuni settori Settore Beneficio principale Esempio di domanda aperta Assistenza clienti Identificazione di problemi e aree critiche “Quali difficoltà hai riscontrato nell’uso del nostro servizio?” Marketing Comprensione della percezione del brand e dell'immagine aziendale “In che modo descriveresti la nostra azienda ai tuoi conoscenti?” Sviluppo prodotto Raccolta di idee innovative e miglioramenti “Quali funzionalità aggiungeresti al nostro prodotto?” Ricerca e sviluppo Identificazione di nuove esigenze del cliente “Quali sfide affronti regolarmente e come potremmo aiutarti a superarle?” Vendite Analisi delle motivazioni d’acquisto “Descrivi i motivi principali per cui hai scelto il nostro prodotto rispetto ai concorrenti” Customer experience Rilevazione dell’esperienza complessiva del cliente “Descrivi un’esperienza positiva e una negativa che hai avuto con il nostro servizio.” Brand loyalty Comprensione delle ragioni di fedeltà al marchio “Cosa ti spinge a continuare a scegliere il nostro marchio?” Sfide e Limiti delle Domande Aperte Nonostante i vantaggi, le domande aperte presentano alcune sfide che devono essere attentamente considerate per garantire un’analisi efficace e coerente dei dati raccolti. Ecco alcune delle principali difficoltà legate all’uso di domande aperte nei sondaggi: Tempo e risorse necessarie per l’analisi: la natura delle risposte aperte implica una maggiore quantità di dati testuali, che richiedono un'analisi più complessa e impegnativa rispetto alle risposte chiuse. Analizzare manualmente questi dati può essere lungo e costoso, poiché necessita di risorse umane esperte in codifica e interpretazione, nonché l’utilizzo di strumenti specifici per le ricerche qualitative. L’uso di software che sfruttano il Natural Language Processing (NLP) offerto dai innovativi strumenti AI, richiede un’attenta configurazione manuale e costante monitoraggio. Ambiguità e complessità delle risposte: le risposte aperte possono spesso contenere termini vaghi, informazioni non pertinenti o formulazioni ambigue, rendendo difficile interpretarle in modo chiaro e uniforme. Ad esempio, una domanda su “cosa potrebbe migliorare un servizio” può portare risposte generiche come “essere migliore” o “offrire più opzioni,” che non forniscono insight concreti. La complessità linguistica, inclusa la possibilità di utilizzo di slang, metafore o riferimenti culturali, può aumentare il livello di difficoltà dell’analisi. Bias del rispondente: poiché le domande aperte lasciano molta libertà espressiva, esiste il rischio che i rispondenti si allontanino dal focus della domanda, interpretandola in modi non previsti. Questo può portare a risposte lunghe e divaganti che offrono poco valore per l’analisi e che possono rendere il processo di categorizzazione più complesso. Inoltre, alcuni rispondenti potrebbero essere influenzati da pregiudizi personali o situazionali, come lo stato emotivo o esperienze recenti, che possono riflettersi nelle loro risposte e creare un effetto distorsivo sui risultati complessivi. L’automazione tramite l'AI può facilitare il rilevamento di risposte fuori tema o di contenuti ripetitivi, ma è importante considerare che anche un’AI addestrata potrebbe risentire dei bias presenti nei dati di addestramento. Variabilità nella qualità delle risposte: le risposte aperte possono variare ampiamente in termini di qualità, con alcuni rispondenti che forniscono dettagli approfonditi e altri che si limitano a risposte estremamente brevi o vaghe. Questa variabilità rende difficile ottenere dati coerenti e omogenei, complicando l’analisi. Alcuni rispondenti potrebbero non avere la motivazione o il tempo per fornire risposte complete, limitando il valore complessivo del dato raccolto. Difficoltà nell’analisi su larga scala: quando si raccolgono risposte aperte da un ampio numero di partecipanti, la quantità di dati può diventare rapidamente ingestibile senza l’utilizzo di strumenti di automazione avanzati. Tuttavia, anche con il supporto di AI e NLP, l’interpretazione di grandi volumi di testo può risultare complessa, soprattutto quando si richiedono informazioni molto specifiche o quando si deve mantenere un’analisi uniforme. La necessità di risorse aggiuntive per l’analisi su larga scala può aumentare i costi e i tempi di completamento del progetto. Difficoltà nel mantenere l’oggettività: poiché le risposte aperte possono essere interpretate in modi diversi, esiste il rischio di introdurre bias interpretativi durante la codifica e l’analisi. Anche l’utilizzo dell’intelligenza artificiale non è immune da questa sfida, poiché l’AI è influenzata dai dati con cui è stata addestrata. Se l’interpretazione non è standardizzata, i risultati finali potrebbero riflettere in modo distorto le opinioni dei rispondenti, portando a conclusioni potenzialmente fuorvianti. Difficoltà nella sintesi dei dati qualitativi: raccogliere insight sintetici e di facile consultazione dai dati qualitativi è più complesso rispetto ai dati quantitativi. Le risposte aperte spesso contengono dettagli, contesti e opinioni che possono risultare difficili da sintetizzare in un quadro conciso e chiaro per i decision-makers. Creare un report che sintetizzi accuratamente il sentiment o le opinioni generali può richiedere più tempo e abilità rispetto all'analisi di risposte chiuse. Esigenze linguistiche e culturali diverse: in un contesto multilingue o multiculturale, le risposte aperte possono presentare differenze linguistiche o culturali che influenzano il contenuto e l’interpretazione delle risposte. Ad esempio, termini o espressioni comuni in una cultura possono risultare difficili da comprendere o interpretare correttamente in un’altra, richiedendo un lavoro di traduzione e interpretazione aggiuntivo. Strumenti AI basati su LLM (Large Language Model) possono essere di grande aiuto, tuttavia non possono garantire un’interpretazione corretta di tutte le sfumature culturali. Affrontare queste sfide richiede un approccio integrato, che bilanci l’uso della tecnologia con metodologie di analisi qualitativa strutturate e, se necessario, il supporto di esperti per mantenere l’accuratezza e l’oggettività dei risultati. Limiti e soluzioni per le domande aperte Limite Descrizione Soluzione Proposta Ambiguità Risposte poco chiare o fuori tema Formulazione chiara delle domande Tempo di analisi L’analisi richiede più risorse rispetto alle domande chiuse Utilizzo di strumenti che integrino funzionalità AI con Natural Language Processing Volume di dati elevato Excessiva quantità di dati complessi da gestire Selezione strategica di domande aperte in fase di progettazione. Ricerca su campione rappresentativo ma ridotto. Variabilità nella qualità delle risposte Differenze significative nella qualità delle risposte, da molto dettagliate a superficiali Fornire esempi o linee guida per incoraggiare risposte più approfondite Bias del rispondente Rischio di risposte non veritiere, condizionate da bias, come ad esempio quello di desiderabilità sociale. Formulare domande neutre e garantire l’anonimato. Difficoltà di sintesi Raccogliere insight sintetici da risposte qualitative Strutturare l’analisi con categorie e temi principali, facilitando la sintesi Esigenze linguistiche e culturali Difficoltà nell'interpretazione in contesti multilingue o multiculturali Utilizzare strumenti di traduzione di ultima generazione e adattare le domande al contesto culturale del rispondente Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Tipologie di domande aperte per obiettivi specifici Le domande aperte possono essere strutturate in modo diverso a seconda dell’obiettivo specifico del sondaggio, ciascuna tipologia rispondendo a esigenze diverse di raccolta dati qualitativi. Di seguito un approfondimento sulle principali tipologie di domande aperte e sui loro usi più comuni: • Domande esplicative Le domande esplicative sono ideali quando l’obiettivo è comprendere meglio il contesto o il background che guida le scelte e le preferenze dei rispondenti. Queste domande permettono di esplorare le motivazioni, le esperienze passate e i fattori che influenzano la decisione d’acquisto o l’uso di un servizio. Ad esempio, domande come “Quali elementi hanno contribuito alla tua scelta del nostro servizio rispetto alla concorrenza?” invitano il rispondente a riflettere sui fattori determinanti (come prezzo, qualità, reputazione del brand o suggerimenti di conoscenti). Le risposte a queste domande possono fornire insight utili per adattare le strategie di marketing o il posizionamento del prodotto, basandosi su ciò che conta davvero per i clienti. • Domande di suggerimento Le domande di suggerimento sono formulate per raccogliere feedback pratici sui miglioramenti desiderati, su funzionalità aggiuntive o su modifiche che potrebbero aumentare la soddisfazione dei clienti. Spesso, queste domande vengono poste ai clienti esistenti, poiché hanno un’esperienza diretta del prodotto o servizio e possono offrire input utili per l’ottimizzazione. Un esempio di domanda di suggerimento è: “Quali nuove funzionalità o caratteristiche ti piacerebbe vedere nel nostro prossimo aggiornamento?” Le risposte a questa domanda permettono alle aziende di identificare le aree di miglioramento percepite dai clienti e di anticipare bisogni futuri, migliorando la qualità del prodotto o servizio in base a ciò che realmente conta per gli utenti. • Domande narrative Le domande narrative mirano a raccogliere storie personali e dettagliate, che possano aiutare a comprendere il contesto d’uso del prodotto o servizio in modo più profondo e coinvolgente. Questo tipo di domanda incoraggia i rispondenti a condividere esperienze significative, descrivendo come il prodotto ha influito sulla loro vita o risolto un problema specifico. Un esempio potrebbe essere: “Raccontaci di una volta in cui il nostro prodotto ti ha aiutato a risolvere un problema importante”. Le risposte narrative forniscono una prospettiva emotiva e contestuale sull’esperienza del cliente, rivelando aspetti che potrebbero non emergere da altre tipologie di domande. Questi racconti possono essere utilizzati anche a fini di storytelling per il brand, trasformando le esperienze dei clienti in testimonianze potenti che rafforzano la connessione emotiva con il pubblico. • Domande esplorative Le domande esplorative sono formulate per scoprire idee nuove e non convenzionali, che potrebbero non essere emerse in altre circostanze. Sono utili quando si vuole lasciare totale libertà di espressione ai rispondenti, in modo da far emergere concetti, necessità o tendenze che potrebbero sfuggire con domande più strutturate. Esempio: “C’è qualcosa che vorresti suggerire o condividere su questo prodotto che non abbiamo già considerato?” Le risposte a queste domande possono portare a scoperte inattese, ispirando innovazioni o nuove direzioni strategiche. • Domande valutative Le domande valutative chiedono al rispondente di esprimere un giudizio o una valutazione su un’esperienza specifica, un prodotto o un servizio. Sono pensate per raccogliere opinioni dirette su aspetti particolari e sono utili per capire il livello di soddisfazione o le aree di insoddisfazione. Esempio: “In che modo il nostro servizio clienti ha soddisfatto le tue aspettative?” o “Cosa pensi della qualità del nostro ultimo aggiornamento?”. Le risposte aiutano a misurare il gradimento e forniscono un’indicazione su eventuali miglioramenti da apportare. • Domande di confronto Queste domande richiedono al rispondente di confrontare due o più elementi e indicare le differenze o le preferenze. Sono utili per comprendere quale prodotto, servizio o funzionalità venga preferito e per quali ragioni. Esempio: “In che modo il nostro prodotto si differenzia dagli altri che hai utilizzato in passato?” oppure “Se hai usato il prodotto A e il prodotto B, quali differenze hai notato?”. Le risposte a queste domande possono evidenziare i punti di forza e debolezza relativi ai concorrenti o alle alternative interne. • Domande predittive Le domande predittive chiedono al rispondente di immaginare il futuro o di esprimere opinioni su potenziali cambiamenti. Questo tipo di domanda è utile per capire quali direzioni i clienti vorrebbero che l’azienda prendesse o come si aspettano che il prodotto evolva. Esempio: “Come pensi che userai questo servizio tra cinque anni?” oppure “Quali funzionalità pensi che saranno fondamentali in futuro?” Le risposte aiutano a orientare lo sviluppo del prodotto e a prevedere le tendenze future. • Domande di identificazione dei bisogni Queste domande puntano a scoprire le necessità, i desideri o le sfide del rispondente, fornendo dati chiave per il miglioramento di prodotti o servizi. Sono domande utili in fase di sviluppo di nuovi prodotti o servizi, poiché consentono di raccogliere informazioni sui bisogni ancora non soddisfatti. Esempio: “Quali problemi affronti frequentemente e come pensi che il nostro servizio potrebbe aiutarti a risolverli?” Questo tipo di risposta aiuta a orientare le offerte aziendali verso soluzioni mirate. • Domande riflessive Le domande riflessive incoraggiano i rispondenti a riflettere su esperienze passate o sul modo in cui percepiscono un prodotto o servizio in relazione alle loro vite. Sono utili per ottenere insight su come il prodotto si inserisce nella vita quotidiana del cliente e sulle emozioni associate al suo utilizzo. Esempio: “In che modo il nostro prodotto ha contribuito a cambiare la tua vita?” oppure “Quali emozioni ti suscita il nostro brand?”. Le risposte possono aiutare a indagare e rafforzare la connessione emotiva con il cliente. Utilizzare queste diverse tipologie di domande aperte permette di ottenere una visione più sfaccettata e completa del pubblico, raccogliendo dati che vanno oltre la semplice valutazione di soddisfazione per comprendere bisogni, desideri, aspettative e valori profondi. Tipologie di domande aperte Tipo di domanda Scopo Esempio Esplicativa Comprendere il contesto e le motivazioni “Quali fattori hanno influenzato la tua decisione d’acquisto?” Suggerimento Ottenere feedback su miglioramenti “Cosa cambieresti nel nostro servizio?” Narrativa Raccogliere esperienze e storie personali “Raccontaci di una volta in cui il nostro prodotto ti ha aiutato” Esplorativa Scoprire idee e prospettive non convenzionali “C’è qualcosa che vorresti aggiungere o suggerire su questo prodotto?” Valutativa Raccogliere giudizi o opinioni specifiche “Come valuti la qualità del nostro ultimo aggiornamento?” Confronto Confrontare elementi per individuare preferenze “In che modo il nostro servizio si differenzia da quello dei concorrenti?” Predittiva Raccogliere visioni su potenziali cambiamenti “Come pensi che userai questo servizio tra cinque anni?” Identificazione dei bisogni Scoprire necessità e sfide personali “Quali problemi affronti spesso e come pensi che il nostro servizio potrebbe aiutarti?” Riflessiva Esplorare l’impatto personale o emozionale “In che modo l’utilizzo del nostro prodotto ha contribuito al cambiamento della tua vita?” 10 consigli su come generare insight significativi integrando domande aperte ai questionari Integrare domande aperte e chiuse in modo bilanciato è cruciale per sondaggi efficaci. Alcuni consigli pratici includono: Alternare con domande chiuse: una sequenza di domanda chiusa seguita da una domanda aperta permette di contestualizzare e spiegare meglio le risposte. Ad esempio, “Sei soddisfatto del servizio?” seguito da “Perché hai scelto questa valutazione?”. Domande aperte a inizio o fine del sondaggio: posizionare le domande aperte all’inizio o alla fine permette di raccogliere feedback estesi o dettagliati senza influire sulla durata del sondaggio. Conoscenza del pubblico: adatta la complessità della domanda al target di riferimento. Le domande aperte possono richiedere maggiore sforzo cognitivo, quindi devono essere semplici e pertinenti. Sii specifico per evitare risposte troppo generiche: una domanda ampia come “Come la tua azienda gestisce le risorse interne?” rischia di ottenere risposte troppo diverse e poco chiare. Definisci chiaramente il contesto per indirizzare meglio le risposte. Ad esempio, chiedi: “Quali cambiamenti ha apportato la tua azienda nella gestione del personale nell’ultimo anno per migliorare la produttività?” Focalizzando la domanda, puoi evitare ambiguità e ottenere risposte più precise e utili. Dai uno scopo chiaro alla tua domanda: domande generiche come “Perché hai visitato il nostro sito?” possono portare a risposte brevi e poco dettagliate, come “Per curiosità”. Per ottenere dati più significativi, orienta il rispondente con domande più mirate: ad esempio, “Quali informazioni cercavi quando hai visitato il nostro sito?” oppure “Quali aspetti ti hanno convinto a scegliere il nostro prodotto rispetto ad altri?” Questo approccio aiuta a raccogliere risposte più utili e ricche di dettagli. Poni la domanda in modo semplice e veloce da rispondere: evita domande articolate come “Puoi descrivere tutti i passaggi che segui per preparare una campagna di marketing, includendo analisi di mercato, definizione del target e scelta dei canali di comunicazione?”. Una domanda di questo tipo può risultare eccessivamente lunga e scoraggiare il rispondente. Se ti servono informazioni dettagliate, suddividi la domanda in parti più gestibili, come ad esempio: “Qual è il primo passaggio che segui nella preparazione di una campagna di marketing?” oppure “Quali sono i criteri principali che usi per definire il target di una campagna?”. In questo modo, ottieni risposte più chiare e specifiche senza sovraccaricare il rispondente. Non imporre un minimo di parole: richiedere un numero minimo di parole, ad esempio “Spiega perché hai scelto di partecipare al nostro evento [Minimo 100 parole]” rischia di indurre i rispondenti ad aggiungere dettagli irrilevanti solo per soddisfare il requisito. Per ottenere risposte genuine, elimina il limite di parole. Poni una sola domanda alla volta: se chiedi “Da quanto tempo utilizzi il nostro software? Quali funzionalità ti sono più utili?”, rischi di ricevere risposte parziali, poiché il rispondente potrebbe concentrarsi su una sola parte della domanda. Per raccogliere risposte più accurate, scomponi il quesito in due: ad esempio, prima chiedi “Da quanto tempo utilizzi il nostro software?” e successivamente “Quali funzionalità ti sono più utili?”. Questo approccio permette di ottenere informazioni più complete su ciascun aspetto. Rendi facoltative le domande aperte: in una domanda come “Quali ulteriori servizi vorresti che offrissimo?”, è utile dare la possibilità di non rispondere o di selezionare l’opzione “Nessun suggerimento al momento”. Così facendo, i rispondenti non si sentiranno obbligati a fornire risposte forzate o poco sincere, permettendoti di raccogliere solo suggerimenti realmente rilevanti e autentici. Limita il numero di domande aperte: domande come “Quali aspetti ti piacciono della nostra assistenza clienti?”, “Quali miglioramenti suggeriresti per i nostri orari di supporto?” possono diventare impegnative se ripetute in sequenza. Le domande aperte richiedono tempo e riflessione, quindi è meglio limitarne il numero, includendo solo quelle essenziali. Alcuni esempi di situazioni in cui è utile utilizzare domande aperte includono: Sondaggi: se desideri esplorare il potenziale interesse per il tuo prodotto o servizio, puoi inserire domande aperte per ottenere maggiori dettagli. Ad esempio, “Cosa ti piace di più del nostro menu?” Ricerca e sviluppo: quando stai testando una nuova idea di prodotto o migliorando un servizio esistente, puoi chiedere al pubblico le caratteristiche che apprezzano di più o cosa renderebbe il prodotto unico per loro. Creazione di studi quantitativi: utilizzare domande aperte nella fase di preparazione di un sondaggio può aiutarti a definire il tipo di risposte da includere in uno studio quantitativo, rendendo il questionario più mirato e rilevante. Quando hai bisogno di raccogliere informazioni più articolate rispetto a una semplice risposta chiusa, le domande aperte sono l'opzione migliore. Il linguaggio gioca un ruolo fondamentale; per questo motivo, è utile includere parole che incoraggiano risposte più dettagliate, come ad esempio come, perché, quale, descrivi. La formulazione della domanda dipende da te, ma cerca di scegliere parole e un linguaggio che facciano capire al rispondente che vuoi conoscere la sua opinione personale e i suoi pensieri in merito. Come analizzare le risposte aperte L’analisi delle risposte aperte richiede un approccio strutturato e specifico, poiché i dati qualitativi possono essere complessi da elaborare. Tecniche come il text mining o l’uso di software di elaborazione del linguaggio naturale (NLP) sono strumenti avanzati che consentono di individuare pattern, parole chiave e temi ricorrenti all’interno delle risposte. Questi strumenti aiutano a associare ogni concetto o frase delle risposte ad etichette o categorie, rendendo i dati quantificabili. Questa strategia facilita l’identificazione di tendenze e comportamenti che possono guidare le decisioni aziendali. Un’altra metodologia, seppur più laboriosa, è la codifica manuale delle risposte. Questo approccio permette ai ricercatori di esaminare le risposte in modo dettagliato e di attribuire categorie specifiche a ciascun contenuto, ottenendo un’interpretazione più profonda e accurata. Sebbene più lento e richieda una maggiore quantità di risorse umane, la codifica manuale è utile quando si vogliono preservare le sfumature e il contesto delle risposte, poiché il giudizio umano può percepire dettagli che sfuggono agli strumenti automatizzati. Per concludere Le domande aperte rappresentano uno strumento potente per raccogliere insight approfonditi e ottenere una comprensione più completa delle opinioni e delle esperienze dei partecipanti. Sebbene richiedano una maggiore cura nella formulazione e nell’analisi, i vantaggi che offrono in termini di dettaglio e autenticità dei dati possono fare la differenza nelle decisioni strategiche. FAQ domande aperte Che cos'è una domanda aperta? Una domanda aperta è un tipo di domanda che permette al rispondente di rispondere liberamente, senza essere limitato a opzioni di risposta predefinite. Questo tipo di domanda consente di raccogliere risposte più dettagliate e personalizzate. Qual è la differenza tra una domanda aperta e una domanda chiusa? Una domanda aperta consente risposte libere e articolate, mentre una domanda chiusa limita le risposte a opzioni specifiche, come "sì" o "no" o una scala di valutazione. Le domande aperte sono utili per raccogliere dati qualitativi, mentre quelle chiuse si concentrano sui dati quantitativi. Quando è meglio utilizzare una domanda aperta? Le domande aperte sono ideali quando si vuole esplorare opinioni, motivazioni o esperienze dettagliate dei rispondenti. Sono particolarmente utili nelle indagini di mercato, nell’assistenza clienti e nelle ricerche esplorative. Quali sono i vantaggi delle domande aperte? I principali vantaggi delle domande aperte includono la raccolta di feedback autentico e non filtrato, l'acquisizione di dettagli profondi e la possibilità di scoprire idee innovative e prospettive inaspettate. Quali sono le sfide principali dell’utilizzo di domande aperte? Le principali sfide includono il tempo e le risorse necessari per l’analisi delle risposte, la variabilità nella qualità delle risposte e la difficoltà nel sintetizzare i dati in insight concreti. Come posso analizzare efficacemente le risposte a domande aperte? Le risposte aperte possono essere analizzate utilizzando tecniche come la codifica manuale, l’analisi del testo o attraverso software di intelligenza artificiale per categorizzare e interpretare i dati. Quali sono alcuni esempi comuni di domande aperte? Esempi comuni includono: “Quali miglioramenti suggeriresti per il nostro prodotto?”, “Cosa pensi del nostro servizio clienti?” e “Qual è stata la tua esperienza complessiva con il nostro brand?”. Posso utilizzare solo domande aperte in un sondaggio? È possibile, ma non sempre consigliabile. Alternare domande aperte e chiuse in un sondaggio può rendere la raccolta dati più equilibrata, riducendo la fatica del rispondente e facilitando l’analisi dei risultati. Come posso incoraggiare i rispondenti a fornire risposte dettagliate alle domande aperte? Per incentivare risposte approfondite, è utile spiegare l’importanza della loro opinione e porre domande specifiche che indirizzano verso una risposta dettagliata. Inoltre, evitare di imporre un minimo di parole o di rendere obbligatorie tutte le domande aperte. Quali errori comuni devo evitare quando formulo domande aperte? Alcuni errori comuni includono fare domande troppo generiche o vaghe, porre più domande in un’unica formulazione e richiedere un numero minimo di parole nella risposta. - Categories: Research world #### Etica e limiti dell’intelligenza artificiale nelle rilevazioni L’intelligenza artificiale (IA) sta rivoluzionando il settore delle indagini e ricerche di mercato, introducendo strumenti avanzati in ogni fase del processo. Queste innovazioni promettono maggiore efficienza, automazione e precisione, ma sollevano anche importanti interrogativi etici e metodologici. In questo articolo esamineremo i limiti tecnici e metodologici attuali, le questioni etiche principali e le linee guida e normative esistenti (dal GDPR all’AI Act europeo, fino alle linee guida ESOMAR) per un uso responsabile dell’IA nelle rilevazioni. Limiti tecnologici e metodologici attuali Nonostante le promesse, le applicazioni odierne dell’IA nelle indagini presentano ancora limiti significativi, sia di natura tecnologica che metodologica:   Bias dei modelli: i sistemi di IA apprendono dai dati con cui sono addestrati e ne ereditano inevitabilmente i pregiudizi. Modelli linguistici generativi possono riprodurre bias culturali o stereotipi presenti nei testi di training, rischiando di perpetuare queste distorsioni nelle domande o analisi che producono. Ad esempio, un’IA potrebbe formulare domande in modo diverso (o meno appropriato) per alcuni sottogruppi demografici, riflettendo preconcetti nei dati storici. Questo pone un problema metodologico serio: come garantire che l’IA sia equa e rappresentativa? Anche con tecniche di fine-tuning, gli LLM possono non cogliere accuratamente le sfumature delle opinioni dei gruppi sottorappresentati. I ricercatori devono quindi mettere in atto rigorosi controlli e validazioni per individuare ed eliminare bias nei contenuti generati dall’IA. In ambito accademico e industriale si stanno esplorando approcci come l’uso di più modelli IA in parallelo (inclusi modelli open source) per confrontare i risultati ed evitare che i bias di un singolo algoritmo influenzino le conclusioni. Qualità e significatività dei dati: l’IA non può fare miracoli sui dati grezzi – vale sempre il principio “garbage in, garbage out”. Se i dati raccolti sono di bassa qualità o non rappresentativi, anche l’algoritmo più sofisticato produrrà risultati poco attendibili. Ad esempio, dati di training incompleti o non bilanciati limiteranno la capacità predittiva di un modello e potranno introdurre errori sistematici. È emerso inoltre che le risposte sintetiche generate dagli LLM (quando usati per simulare rispondenti) tendono a essere troppo uniformi e “pulite” rispetto alle vere risposte umane, perdendo quella variabilità ricca di indicazioni che contraddistingue i dati qualitativi reali. Ciò significa che l’IA può avere difficoltà a replicare la complessità e messiness del comportamento umano, rischiando di semplificare eccessivamente fenomeni complessi. Dal punto di vista metodologico, rimane fondamentale disporre di dataset solidi e pertinenti: anche le linee guida invitano a bilanciare la minimizzazione dei dati (per tutela privacy) con la necessità di usare insiemi sufficienti e diversificati di dati per addestrare modelli affidabili, al fine di garantire equità e ridurre i bias. L’IA potenzia l’analisi ma non sostituisce la necessità di dati di qualità e di disegni di ricerca robusti. Opacità algoritmica e riproducibilità: molti sistemi di IA, specialmente quelli basati su deep learning, operano come “scatole nere” il cui funzionamento interno è poco trasparente. Ciò pone problemi di opacità: non è sempre possibile per il ricercatore spiegare perché un algoritmo abbia tratto una certa conclusione o su quali basi abbia segmentato i rispondenti. Inoltre, l’output di un modello IA può variare col tempo: ad esempio, aggiornando o riaddestrando un LLM, le risposte generate a parità di input possono cambiare, rendendo difficile replicare esattamente un risultato precedente. Questo va in conflitto con i principi classici di replicabilità degli studi scientifici. Se un’analisi è guidata da un modello non stabile o non documentato, diventa arduo per altri ricercatori verificarne o riprodurne i risultati a distanza di tempo. Anche in ambito operativo, l’opacità complica le attività di compliance e approvazione dei risultati: come assicurare un cliente sulla validità di un insight se non si può descrivere chiaramente il processo con cui è stato ottenuto? Le organizzazioni dovranno investire in soluzioni di explainable AI e nella documentazione dei processi algoritmici (versione dei modelli utilizzati, parametri, dati di training) per aumentare la trasparenza. In alcuni casi potrebbe essere necessario rinunciare a modelli troppo opachi se il contesto richiede spiegabilità completa. In ogni caso, è essenziale tenere conto di questi limiti e usare l’IA con cautela, mantenendo sempre un controllo umano e metodologico rigoroso. Questioni etiche nell’utilizzo dell’IA nelle rilevazioni Oltre ai limiti tecnici, l’uso esteso dell’intelligenza artificiale nelle ricerche pone rilevanti questioni etiche che i professionisti devono considerare attentamente: Protezione dei dati personali: le indagini spesso raccolgono dati personali (dati anagrafici, opinioni, comportamenti) e l’IA aggiunge un ulteriore livello di attenzione sulla loro tutela. Il principio cardine è che le tecnologie IA devono rispettare pienamente le normative sulla privacy come il GDPR. Ciò significa adottare misure di sicurezza adeguate sui dati, minimizzare i dati trattati e anonimizzare o pseudonimizzare le informazioni dove possibile. La conformità al GDPR non è opzionale; è necessaria per garantire integrità, trasparenza e accountability nelle pratiche di ricerca e per proteggere i diritti degli interessati. Chi conduce ricerche con IA deve assicurarsi che i dati personali dei rispondenti non siano esposti in modo improprio a sistemi di IA esterni o non sicuri. Ad esempio, se si utilizzano servizi di AI cloud di terze parti per analizzare le risposte, bisogna verificare dove risiederanno i dati e come verranno utilizzati (evitando che vengano conservati o ri-addestrino modelli senza consenso). Un consiglio pratico è evitare di immettere dettagli sensibili o informazioni proprietarie in tool di IA di cui non sia chiara la politica di utilizzo dei dati. La sicurezza e riservatezza dei dati dei partecipanti è un imperativo etico, prima ancora che legale. Consenso informato e trasparenza verso i partecipanti: un utilizzo etico dell’IA richiede massima trasparenza nei confronti dei soggetti coinvolti nella ricerca. I partecipanti devono essere informati in modo chiaro su quali dati vengono raccolti, con che finalità e (quando pertinente) se nelle procedure verranno impiegate tecnologie automatizzate. Il GDPR richiede un consenso libero, specifico, informato e inequivocabile per la raccolta e l’uso dei dati personali. Nel contesto dei sondaggi, il modulo di consenso dovrebbe spiegare se le risposte saranno analizzate anche tramite algoritmi di IA e per quali scopi, così che il partecipante ne sia consapevole. Inoltre, i rispondenti conservano il diritto di revocare il consenso e di essere “dimenticati”, ovvero di richiedere la cancellazione dei propri dati in qualsiasi momento. Un aspetto particolare di trasparenza riguarda proprio l’uso dichiarato dell’IA: è buona prassi comunicare (almeno in forma generale) quando una parte del processo di ricerca è automatizzata. Ad esempio, se un intervistato interagisce con un chatbot, dovrebbe essergli chiaro che sta parlando con un assistente virtuale e non con un operatore umano. Analogamente, nel report verso il cliente andrebbe segnalato se certe analisi (ad es. la clusterizzazione dei consumatori) sono state effettuate tramite algoritmi di machine learning. Le linee guida internazionali raccomandano di rendere sempre esplicito quando e dove si sta utilizzando l’IA, ad esempio marcando chiaramente testi o contenuti generati automaticamente. Questa trasparenza genera fiducia e assicura che i partecipanti acconsentano a partecipare con piena cognizione di causa. Responsabilità e supervisione umana: un dilemma etico centrale è chi risponde di eventuali errori o conseguenze negative derivanti dall’uso dell’IA nella ricerca. Se un algoritmo di analisi classificasse erroneamente dei rispondenti o generasse raccomandazioni fuorvianti che portano a decisioni sbagliate, di chi è la colpa? È fondamentale stabilire che la responsabilità ultima resta sempre in capo ai ricercatori e alle organizzazioni che usano l’IA, non della macchina in sé. Questo si traduce nella necessità di supervisione umana attiva: l’IA deve agire sotto il controllo di professionisti che ne verificano gli output e intervengono in caso di anomalie. Le best practice enfatizzano un approccio “human-in-the-loop”: l’umano deve essere presente nel ciclo di vita dell’IA, sia in fase di sviluppo (convalidando il modello, impostando principi etici) sia in fase di operatività, monitorando i risultati e avendo facoltà di intervento correttivo. In altri termini, l’IA in ricerca va vista come un collaboratore potenziato, non un sostituto dell’esperto. Come affermato da alcuni operatori del settore, “l’IA deve essere un collaboratore, non un conquistatore: uno strumento che potenzia i ricercatori, non qualcosa che li rimpiazza”. Mantenere l’uomo “al comando” è cruciale anche per garantire il rispetto dei principi etici: solo la sensibilità e il giudizio umano possono valutare appieno implicazioni e contesto, correggendo la rotta se l’algoritmo propone azioni non appropriate. Infine, definire chiaramente le responsabilità significa anche predisporre protocolli di auditing degli algoritmi e di gestione degli incidenti: se qualcosa va storto (es. violazione involontaria della privacy, errore grossolano nei dati), deve esserci un piano di intervento e comunicazione, assumendosi le proprie responsabilità verso gli stakeholder.  Trasparenza degli algoritmi e spiegabilità: strettamente collegata alla responsabilità è la questione della spiegabilità delle decisioni prese dall’IA. In ambito etico si ritiene che gli individui abbiano il diritto di sapere come e perché un algoritmo ha prodotto un certo risultato, specialmente se influenza decisioni o li riguarda da vicino. Nel campo delle ricerche di mercato e sociali, ciò implica che i professionisti dovrebbero poter spiegare ai clienti (e talvolta ai partecipanti stessi) i criteri generali con cui l’IA ha analizzato i dati. Ad esempio, se un modello di machine learning suddivide i consumatori in segmenti, il ricercatore dovrebbe essere in grado di descriverne le variabili più influenti e le logiche di base. Opacità totale e segretezza algoritmica mal si conciliano con principi etici di trasparenza. Le linee guida ESOMAR invitano espressamente i fornitori di soluzioni AI per la ricerca a “comunicare il tipo di tecnologie AI utilizzate nel servizio” e, ove applicabile, a “segnalare chiaramente quando immagini o testi sono generati dall’IA". Anche se tecnicamente complesso, sforzarsi di fornire spiegazioni comprensibili sull’operato dell’IA aumenta la fiducia dei clienti e facilita la valutazione indipendente dei risultati. In alcuni contesti regolamentati, la trasparenza diventa un obbligo: ad esempio, proposte di regolamentazione richiedono di dichiarare l’uso di contenuti AI-generated nei comunicati pubblici per evitare di fuorviare le persone. Per i ricercatori, abbracciare la trasparenza significa documentare i processi, comunicare limiti e margini di errore dell’IA utilizzata e non presentare mai un output dell’IA come verità assoluta, ma come uno strumento decisionale da interpretare. Discriminazione algoritmica: un rischio etico specifico correlato ai bias è la discriminazione algoritmica, cioè quando un sistema di IA tratta in modo ingiusto o svantaggioso determinati gruppi di persone (spesso gruppi protetti per etnia, genere, età, ecc.). Nelle ricerche di opinione e mercato, questo potrebbe manifestarsi ad esempio se un algoritmo esclude sistematicamente dalle analisi le risposte di una certa minoranza perché “rumorose” o se un modello di previsione funziona bene sul pubblico maggioritario ma sbaglia le stime per i sottogruppi. Come visto, tali disparità originano spesso da dati sbilanciati: se un gruppo è poco rappresentato nei dati di training, l’IA tenderà a performare peggio per quel gruppo, amplificando l’iniquità. Identificare e prevenire queste forme di discriminazione è un imperativo etico. Ciò può voler dire raccogliere dati più bilanciati, applicare tecniche di debiasing o controllare ex post gli output per individuare differenze di trattamento. Organizzazioni come ESOMAR sottolineano questo punto: l’IA, apprendendo da dati storici, può riprodurre pregiudizi presenti nella società e portare a risultati discriminatori. Ad esempio, se nei dati passati talune comunità rispondevano meno ai sondaggi online, un modello predittivo potrebbe sotto-stimare sistematicamente le loro opinioni future, consolidando un circolo vizioso di esclusione. Per contrastare ciò, oltre alle soluzioni tecniche già citate, è fondamentale introdurre principi etici nell’AI design: linee guida interne, ethical check in fase di sviluppo dei modelli e magari valutazioni di impatto algoritmico sulla fairness. In Europa, il futuro Regolamento AI Act classifica come alto rischio quei sistemi IA utilizzati in ambiti che possono ledere diritti fondamentali attraverso bias (ad esempio sistemi di scoring delle persone) e prevede obblighi stringenti per prevenire discriminazioni. Sebbene le ricerche di mercato non rientrino tra gli usi high-risk, adottare volontariamente standard elevati di non-discriminazione è segno di responsabilità sociale e professionale. Linee guida e regolamentazioni esistenti Data la posta in gioco etica e la rapida evoluzione tecnologica, istituzioni e associazioni di settore hanno emanato linee guida e norme per orientare l’uso dell’IA nelle attività di ricerca e tutela dei partecipanti. Ecco alcune delle principali: Regolamento Generale sulla Protezione dei Dati (GDPR): entrato in vigore nell’UE nel 2018, il GDPR è il riferimento fondamentale per qualunque trattamento di dati personali, incluse le ricerche con IA. Oltre a richiedere basi legali solide (consenso informato, interesse legittimo, ecc.) per raccogliere e utilizzare dati, il GDPR impone principi di trasparenza, minimizzazione dei dati, limitazione delle finalità e sicurezza che si applicano pienamente anche ai progetti IA. Per i ricercatori ciò significa, tra l’altro, limitare i dati personali raccolti allo stretto necessario, fornire informative chiare e ottenere consenso esplicito per trattamenti automatizzati che non rientrino nelle aspettative iniziali del partecipante. Importante è anche il rispetto dei diritti dei soggetti: ad esempio, se attraverso l’IA si profilano i rispondenti (creando categorie in base ai dati), ogni individuo ha il diritto di accedere ai propri dati, correggerli o chiederne la cancellazione. Il GDPR inoltre sancisce in generale il diritto a non essere sottoposti a decisioni basate unicamente su trattamenti automatizzati che producano effetti significativi sulla persona (art.22) – evenienza che nelle ricerche di mercato tipicamente non ricorre, ma che va tenuta a mente qualora si sviluppassero sistemi IA che ad esempio adattino in tempo reale il questionario personalizzando l’esperienza per l’utente. In sintesi, il GDPR fornisce un quadro legale robusto che impone ai ricercatori di implementare l’IA in modo da garantire la privacy e i diritti dei partecipanti, con severe sanzioni in caso di violazioni.  Regolamento UE “AI Act”: l’Unione Europea sta finalizzando (con adozione prevista nel 2024 e applicazione entro il 2026) una normativa specifica sull’intelligenza artificiale, nota come AI Act. Si tratta di un approccio legislativo orizzontale che classifica i sistemi di IA per livello di rischio e ne regola lo sviluppo e l’uso di conseguenza. L’AI Act prevede il divieto di alcuni utilizzi considerati inaccettabili (es. tecniche di social scoring generalizzato, riconoscimento facciale in tempo reale in luoghi pubblici, sistemi di sorveglianza massiva). Per gli altri sistemi, introduce obblighi proporzionati: i sistemi ad alto rischio (non direttamente attinenti al settore ricerche, ma ad esempio IA in ambito sanitario, educativo, occupazionale) dovranno rispettare requisiti stringenti di trasparenza, robustezza, documentazione, gestione del rischio e supervisione umana. I sistemi a rischio limitato dovranno comunque aderire ad alcuni standard di trasparenza (ad esempio segnalare all’utente quando interagisce con un’IA) e condurre valutazioni di impatto. Nel contesto delle ricerche di mercato e sociali, l’AI Act fungerà da cornice di riferimento: sebbene la maggior parte degli utilizzi (ad es. analisi di testi, chatbot survey) rientrerà probabilmente nei livelli di rischio minori, le organizzazioni dovranno comunque assicurarsi che i fornitori di soluzioni IA rispettino i requisiti di legge (per esempio in tema di qualità dei dati di addestramento, misure anti-bias e auditing). Va evidenziato che l’AI Act enfatizza fortemente principi come trasparenza, accuratezza, privacy e accountability degli algoritmi, in linea con gli standard etici che il settore della ricerca ha già iniziato a fare propri. Una volta in vigore, questa normativa avrà un impatto globale (dato che si applicherà anche a fornitori extra-UE che operano in Europa) e fungerà da modello per regolamentazioni analoghe altrove. Le imprese di ricerca farebbero bene sin d’ora a prepararsi documentando i propri sistemi IA, formando il personale sulla compliance AI e seguendo le evoluzioni legislative. Codici deontologici e linee guida di settore (ESOMAR, ESOMAR/GRBN, ASSIRM): le associazioni professionali hanno anticipato spesso la regolamentazione, emanando proprie linee guida etiche per l’uso dell’IA nelle ricerche. ESOMAR, organizzazione internazionale di riferimento per le ricerche di mercato e sociali, ha pubblicato insieme al GRBN un dettagliato “Guideline on Artificial Intelligence” (contenente ad esempio un elenco di 20 domande da porsi per valutare fornitori di servizi AI in ambito ricerca). Queste linee guida coprono aspetti fondamentali quali: la competenza ed esperienza del fornitore in ambito AI e ricerca, la spiegabilità ed affidabilità degli algoritmi proposti, il rispetto di principi etici (assenza di bias, equità, beneficenza verso i partecipanti), la solidità della governance dei dati (privacy, sicurezza, proprietà dei dati) e la presenza di oversight umano nei processi. Viene incoraggiata l’adozione di principi etici espliciti nello sviluppo di soluzioni AI e di meccanismi come revisioni etiche indipendenti, participatory design coinvolgendo stakeholder diversi (per cogliere implicazioni socio-culturali), training del personale su sensibilità culturali per evitare involontarie esclusioni, e così via. Anche il Codice Internazionale ICC/ESOMAR – pietra angolare della deontologia nelle ricerche – è stato aggiornato per includere riferimenti all’uso di nuove tecnologie, ribadendo che i ricercatori devono garantire trasparenza, onestà, riservatezza e rispetto dei partecipanti anche quando impiegano strumenti automatizzati. In Italia, associazioni come ASSIRM richiamano analoghi principi e offrono supporto ai soci per interpretare normative come il GDPR in ambito di ricerca. In sostanza, l’industria stessa riconosce l’importanza di autoregolamentarsi: seguire queste linee guida volontarie non solo riduce il rischio di impatti etici o legali negativi, ma contribuisce a costruire fiducia presso il pubblico e i committenti, dimostrando che l’IA viene usata in maniera responsabile e professionale.   Per concludere, l’intelligenza artificiale applicata alle rilevazioni rappresenta una frontiera entusiasmante che sta già portando strumenti potenti nelle mani dei ricercatori. Allo stesso tempo, però, richiede una nuova consapevolezza sui limiti e sulle responsabilità che comporta. Bias algoritmici, carenze di trasparenza, rischi per la privacy e dilemmi etici impongono ai professionisti di muoversi con cautela. Come spesso accade con le tecnologie dirompenti, il fattore abilitante non è la sostituzione dell’uomo, ma la qualità della collaborazione uomo-macchina. In un settore fondato sulla fiducia dei partecipanti e sull’affidabilità dei dati, l’uso dell’IA va guidato da principi etici solidi e da rigore metodologico. Le normative come il GDPR e l’AI Act, insieme alle linee guida ESOMAR e di altre associazioni, forniscono un quadro di riferimento prezioso: compliance legale ed etica devono procedere di pari passo con l’innovazione. Seguendo queste direttive e mantenendo un atteggiamento trasparente e responsabile, l’IA potrà realmente potenziare le ricerche non solo in termini di efficienza, ma anche elevandone la qualità e l’etica nell’era dei dati e dell’automazione intelligente.   - Categories: Research world #### I 5 errori dei sondaggi che scoraggiano l’intervistato Quanto contano gli errori dei sondaggi? Scrivere le domande di un questionario può sembrare un processo semplice. Invece, deve essere fatta la massima attenzione: una buona scrittura può decretare il risultato di un sondaggio. Per questo, vogliamo elencare i 5 errori di un questionario che troviamo più spesso: prendetene nota e statene alla larga!   I 5 errori dei sondaggi più comuni   1. Parole ambigue Le parole ambigue confondono l’intervistato e influenzano negativamente l’efficacia del tuo sondaggio d'opinione. Facciamo un esempio: “Dove ti piace fare shopping”? In questo caso la parola incriminata è “piace”, un verbo che apre a troppe interpretazioni. S’intende i negozi dove lo staff è più cortese? O dove i prezzi sono più convenienti? O dove l’atmosfera (l’arredamento, musica di sottofondo…) è più chic? Ecco perché è meglio evitare le parole ambigue: ogni intervistato interpreterà la domanda in maniera diversa. Quindi le risposte non possono essere comparate fra loro l’intervistato non risponde più razionalmente. Sceglierà solo ciò che gli apparirà più sensato   2. Domande doppie Nella scrittura di una domanda, è facile cadere nella tentazione di voler sapere dall’intervistato più aspetti della sua esperienza. Esempio: “Alle prossime elezioni, sosterrai un candidato che aumenterà la spesa pubblica in welfare e istruzione?” L’intervistato che voterebbe un candidato che sostenga solo l’istruzione (e non il welfare) non potrà rispondere o sarà forzato a dare una risposta che non vuole. In definitiva, le domande doppie aumentano soltanto la probabilità di ricevere risposte poco focalizzate. Evitale se non sono proprio necessarie.   3. Doppie negazioni, frasi passive, domande troppo articolate Keep it simple dicono i guru della comunicazione, e come dargli torto? Qualsiasi artificio linguistico può influenzare negativamente la qualità dei dati raccolti. Esempio: “In quale dei supermercati che seguono in elenco preferiresti non fare spesa?” La stessa domanda potremmo trasformarla come segue: “In quale dei seguenti supermercati fai la spesa?” Nella seconda versione abbiamo eliminato i seguenti artifici: la negazione; il verbo in forma condizionale “preferiresti”; ridotto le parole da 12, a 8 guadagnando in leggibilità e immediatezza Ecco i nostri consigli: rivedi ogni domanda eliminando le negazioni, trasformando le frasi passive in attive, usando meno parole possibili e tempi verbali semplici. In questo modo aiuterai l’intervistato a rimanere focalizzato sulla domanda e aumenterai la probabilità di risposte pertinenti.   4. Domande assolute Con l’aggettivo assolute definiamo quelle domande che contengono avverbi come “mai”, “sempre”, “ogni”, “tutto”. Domande di questo tipo,spesso, portano a risposte poco utili ai fini statistici. Esempio: “Fai sempre colazione? (Si/No). Costringiamo così il consumatore a delle risposte forzate (tutti quelli che saltano la colazione anche solo una volta a settimana non avranno altra scelta che rispondere di “no”). Inoltre, apriamo la domanda troppe possibilità interpretative (per colazione si intende una colazione completa? Quando mangio solo un frutto, ad esempio, si può parlare sempre di colazione?).   5. Domande aperte? Sì, ma con moderazione Le domande a risposta aperta consentono di acquisire dati più approfonditi. Quindi, sono necessarie. Ma consigliamo di pianificarle con moderazione perchè possono rappresentare uno degli errori dei sondaggi più comuni. Mettiamoci nei panni dell’intervistato: come pensi possa reagire ad un sondaggio dove, nella maggior parte delle domande, vede degli spazi da dover riempire? Probabilmente in due modi: parteciperà al sondaggio, ma con l’aumento della stanchezza, ti darà risposte sommarie e superficiali abbandonerà l’intervista. In sintesi, ti consigliamo di distillare poche domande aperte. Pianificale solo dove avrai bisogno di una risposta più completa e ricca di dettagli.   Scopri IdSurvey - Categories: Research world #### IdSurvey e smart working Parliamo di lavoro agile o smart working quando ci riferiamo al lavoro che può essere svolto in ogni luogo, semplicemente usando una connessione internet e senza la necessità di recarsi nei luoghi di lavoro standard. Invece di recarsi nei locali aziendali e lavorare da una scrivania, il lavoro da remoto permette agli impiegati lo svolgimento delle prestazioni lavorative dalle loro case utilizzando gli stessi strumenti e servizi abituali. Per garantire gli stessi processi lavorativi abituali anche nella modalità di lavoro agile, gli strumenti online come IdSurvey sono essenziali.   IdSurvey e Smart Working Il mondo delle ricerche di mercato è estremamente flessibile e il lavoro agile o smart è in continuo aumento. Lo smart work permette ai ricercatori di lavorare da casa senza alcuna limitazione. Le funzionalità di IdSurvey aiutano gli utenti a gestire facilmente il lavoro da casa utilizzando un qualsiasi dispositivo connesso ad internet. Infatti, IdSurvey è un software web per indagini e ricerche che può essere utilizzato ovunque semplicemente con un browser e una connessione internet.   Funzionalità di IdSurvey per lo smart working Gestione online con IdSurvey (software di raccolta dati da remoto), puoi creare e gestire le tue indagini direttamente da casa, con un browser e una connessione a internet. Grazie a IdSurvey puoi gestire i progetti come se fossi sul posto di lavoro, tutti gli strumenti di raccolta dati sono accessibili da remoto. Puoi sviluppare i tuoi progetti, formare gli intervistatori, esportare i dati e condividere i risultati dell’indagine con un unico software. Scopri di più sulla creazione delle indagini.   Indagini telefoniche CATI in smart working L’interfaccia CATI funziona con un semplice browser. Questo significa che gli agenti del call center possono connettersi e lavorare con qualsiasi tablet o computer connesso ad internet. Possono gestire le chiamate con IdTalk o con un qualsiasi centralino Cloud di terze parti. I tuoi operatori avranno bisogno soltanto di un soft phone o un telefono VoIP SIP per chiamare. Il click to dial (incluso gratuitamente in tutte le licenze CATI) e il predictive dialing ti consentiranno di aumentare la produttività del tuo team. Scopri di più sull'interfaccia telefonica.   Ottieni il massimo dalle indagini online CAWI Raggiungi un alto numero di rispondenti dovunque si trovino con i questionari online CAWI. Con gli strumenti integrati di IdSurvey puoi invitare il tuo target tramite campagne email, SMS, link su siti web, social media o panel di terze parti. Tutti i template di IdSurvey sono responsivi e si adattano automaticamente allo schermo di qualsiasi periferica aumentando il tasso di risposta dell’indagine. Scopri di più sull'interfaccia per indagini online.   Risultati condivisi in tempo reale Condividi i tuoi report online in tempo reale con Analisi e Report di IdSurvey. Puoi creare illimitate viste dei risultati di ricerca, una per ogni target. Condividi il link con colleghi, clienti e partner e tienili aggiornati sul progresso dei tuoi progetti. Scopri di più su report e dashboard.   Scopri IdSurvey - Categories: Research world #### IdSurvey: top research tool secondo Quirk’s Media Come ogni anno, Quirks Media ha stilato la lista dei migliori research tools providers per la ricerca di mercato e, quest’anno, IdSurvey è uno di questi! Quirk’s da più di 30 anni è il punto di riferimento per market research ed insights ed è il posto in cui si condividono le migliori idee, innovazioni e notizie sulle ricerche di mercato. 26 TOP RESEARCH TOOL PROVIDERS di QUIRKS “Condurre una ricerca può essere complicato se non hai i giusti mezzi. Queste aziende offrono un’ampia gamma di strumenti, tecnologie e servizi per la ricerca che ti aiuteranno ad effettuare ricerche migliori e raggiungere migliori risultati. Sia che tu debba creare un’indagine, condurre un focus group o combinare diversi strumenti di ricerca, queste aziende ti aiuteranno in ogni step del processo di ricerca. Alcuni offrono prodotti, tecnologie e servizi singoli mentre altri offrono suite di strumenti per coprire tutte le tue necessità. Le aziende incluse nella lista offrono strumenti di ricerca in un vasto range di specializzazioni, incluso user experience, survey-building, gestione del campione, raccolta dati ed altro. Puoi consultare queste aziende e le loro soluzioni e tecnologie per tutti i tuoi progetti di ricerca.” IdSurvey offre una soluzione potente ma intuitiva che risponde con professionalità alle richieste più esigenti di istituti di ricerca, enti governativi, università ed aziende. Per questo, da anni, è lo strumento preferito dai professionisti del settore grazie alle sue funzionalità avanzate e all’eccellente team di supporto pronto a formare all’utilizzo del software e guidare il cliente nella configurazione e sviluppo di indagini complesse. - Categories: Storie #### In cosa IdSurvey è diverso da SurveyMonkey, QuestionPro e altri software simili? Scegliere il giusto software per sondaggi può determinare il successo o il fallimento del tuo progetto di ricerca. Sebbene piattaforme popolari come SurveyMonkey e QuestionPro siano spesso le opzioni preferite per la creazione di sondaggi online, sono pensate per la semplicità, non per la profondità. Questi strumenti sono adatti alla raccolta di dati di base, ma quando si tratta di logica avanzata, scalabilità, supporto professionale e accesso completo alle funzionalità, spesso mostrano i loro limiti. IdSurvey è pensato per chi ha bisogno di qualcosa in più. Più controllo, più potenza, più flessibilità. A differenza di SurveyMonkey, QuestionPro e altri strumenti mainstream, IdSurvey è stato progettato da zero per ricercatori professionisti, organizzazioni e istituzioni che richiedono affidabilità, precisione e risultati. Qui sotto confrontiamo IdSurvey con i suoi concorrenti più noti e spieghiamo esattamente cosa lo rende unico nel mondo affollato dei software per sondaggi online. Perché IdSurvey non offre piani in abbonamento come SurveyMonkey o QuestionPro? SurveyMonkey e QuestionPro si basano su modelli di abbonamento rigidi. Le loro piattaforme dividono gli utenti in livelli, base, standard, premium, enterprise e ciascun piano limita l’accesso a determinate funzionalità. Vuoi logica avanzata o supporto multilingua? Devi pagare di più. Vuoi rimuovere il loro branding? Ancora un upgrade. IdSurvey rifiuta completamente questo modello di business. Ogni utente, indipendentemente dalla dimensione dell’azienda, dal volume dei sondaggi o dal budget, ha accesso completo a tutte le funzionalità. Nessun paywall artificiale, nessuna versione limitata, nessun upgrade nascosto. La stessa piattaforma di livello professionale è disponibile per tutti. Questo significa che ricercatori e team non devono scendere a compromessi. Che tu stia conducendo un piccolo sondaggio interno o uno studio internazionale complesso, IdSurvey ti offre il 100% della potenza, fin dal primo giorno. Cosa rende il modello di prezzo di IdSurvey migliore di quello basato su abbonamento? Con SurveyMonkey e QuestionPro, paghi per avere accesso—spesso su base mensile o annuale, indipendentemente dal fatto che tu stia usando o meno il software. Questi abbonamenti possono essere costosi e restrittivi, soprattutto quando sono legati a piani con funzionalità bloccate o a un numero limitato di risposte. IdSurvey adotta un approccio basato sull’uso effettivo: paghi solo per le interviste completate. Nessuna tariffa ricorrente, nessun contratto obbligatorio, nessun upselling. Più risposte raccogli durante l’anno, minore sarà il costo per intervista. È un modello equo, trasparente e scalabile. A differenza dei concorrenti, IdSurvey non fa pagare le funzionalità standard—fa pagare i risultati. E ogni preventivo è personalizzato in base alle tue esigenze reali, senza sorprese. Com’è il supporto di IdSurvey rispetto a SurveyMonkey e QuestionPro? Uno dei problemi principali con i software per sondaggi mainstream è il supporto tecnico. SurveyMonkey offre un supporto limitato se non si è clienti enterprise. QuestionPro ha un supporto disponibile, ma spesso si tratta di risposte standardizzate o esternalizzate. Quando c’è un problema, ottenere aiuto può essere lento e inefficace. IdSurvey prende il supporto sul serio. Gli utenti hanno accesso diretto a tecnici esperti—non chatbot o call center. Il supporto è rapido, personalizzato e altamente specializzato. I tecnici possono aiutare con la logica dei sondaggi, configurazioni della piattaforma, integrazioni, e persino sviluppo di funzionalità personalizzate. Per chi ha bisogno di maggiore assistenza, IdSurvey offre anche servizi chiavi in mano, programmando interamente il sondaggio sulla piattaforma secondo le tue specifiche. Un tipo di partnership che raramente trovi nei tool più comuni. IdSurvey offre la stessa flessibilità di SurveyMonkey o QuestionPro per quanto riguarda l’hosting? In realtà, IdSurvey offre di più. SurveyMonkey e QuestionPro sono solo in cloud, il che significa che tutti i dati sono archiviati sui loro server. Questo può essere un problema per le organizzazioni con requisiti di governance dei dati o politiche IT interne restrittive. IdSurvey offre sia il deployment in cloud che on-premises. La versione cloud è completamente gestita e subito pronta all’uso. La versione on-premises garantisce controllo totale su hosting, sicurezza dei dati e accesso al sistema—pur offrendo esattamente le stesse funzionalità e la stessa esperienza utente. Indipendentemente dalla modalità scelta, IdSurvey garantisce la stessa piattaforma professionale. Questo livello di flessibilità è raro tra i fornitori di software per sondaggi. IdSurvey è più facile o più difficile da usare rispetto a SurveyMonkey e QuestionPro? SurveyMonkey e QuestionPro sono conosciuti per la loro facilità d’uso, ma questa semplicità spesso limita la flessibilità. Le personalizzazioni avanzate possono essere difficili o addirittura impossibili senza upgrade o strumenti esterni. IdSurvey bilancia usabilità e potenza. L’interfaccia è intuitiva anche per utenti non tecnici, ma il backend supporta scripting, automazioni, logiche complesse e accesso API personalizzato su richiesta. Che tu debba creare un semplice form di feedback o uno studio accademico multilingua, la piattaforma si adatta alle tue esigenze. In più, è disponibile formazione su richiesta per aiutare il tuo team a sfruttare al massimo il potenziale della piattaforma fin da subito. Come gestisce IdSurvey la protezione dei dati? IdSurvey è progettato per supportare la conformità al Regolamento Generale sulla Protezione dei Dati (GDPR) e segue standard riconosciuti per la sicurezza e la privacy dei dati. I dati sono ospitati in data center certificati ISO e protetti con protocolli di sicurezza comunemente adottati, compresa la crittografia durante la trasmissione. La struttura di IdSurvey supporta pratiche responsabili di gestione dei dati e aiuta a proteggere la privacy dei rispondenti durante tutto il ciclo di vita del dato. IdSurvey può creare il sondaggio per me, come un servizio gestito? La maggior parte delle piattaforme come SurveyMonkey o QuestionPro fornisce strumenti ma lascia tutto il lavoro a te. IdSurvey va oltre. Per i clienti che preferiscono un’esperienza “senza pensieri”, IdSurvey offre un servizio completo. Ti basta inviarci il tuo questionario, di solito in formato Word o PDF, e il nostro team si occuperà di trasformarlo in un sondaggio pienamente operativo all’interno della piattaforma, esattamente secondo le tue specifiche. Questo include l’implementazione di logiche, quote e tutte le regole definite. Questo servizio è particolarmente utile per agenzie, istituzioni e reparti aziendali che hanno bisogno di una consegna rapida e di alta qualità senza sovraccaricare i team interni. Con IdSurvey, non stai solo usando un software, stai collaborando con esperti che ti aiutano a dare vita al tuo sondaggio in modo efficiente e preciso. Altre alternative – e perché non reggono il confronto Sebbene SurveyMonkey e QuestionPro siano tra le piattaforme di sondaggi più conosciute, esistono altri strumenti come Alchemer, SurveySparrow, Survio e simili che competono nello stesso settore. Tuttavia, questi strumenti offrono funzionalità e limitazioni simili, concentrandosi principalmente sulla creazione di sondaggi base con interfacce user-friendly e modelli predefiniti. Possono essere adatti per casi d’uso semplici o sondaggi rapidi, ma quando si tratta di ricerca professionale su larga scala con logiche complesse, supporto multilingua, gestione di quote e integrazioni avanzate, non offrono molto di più rispetto a quanto già trattato nel nostro confronto. Ecco perché ci siamo concentrati sugli strumenti più rappresentativi, per mostrare come IdSurvey si distingua per le esigenze di ricerca avanzata. E Google Forms, Typeform e strumenti simili? Piattaforme come Google Forms, Typeform e altri strumenti di questo tipo si distinguono per il design pulito, la facilità d’uso e la possibilità di lanciare un sondaggio semplice in pochi minuti. Sono spesso la scelta ideale per individui, insegnanti o piccoli team che devono raccogliere feedback in modo veloce e senza tecnicismi. Tuttavia, non sono pensati per la ricerca professionale. Mancano delle funzionalità necessarie per logiche complesse, gestione delle quote, supporto multilingua, integrazione con pannelli e controllo avanzato dei dati. Anche se possono sembrare “cool” e accessibili, non offrono la scalabilità o le funzionalità di cui ricercatori, agenzie e team aziendali hanno bisogno. Ed è per questo che non rientrano nel nostro confronto. Tabella comparativa: IdSurvey vs SurveyMonkey vs QuestionPro Funzionalità / Piattaforma IdSurvey SurveyMonkey QuestionPro Accesso a tutte le funzionalità ✅ Incluso per tutti gli utenti ❌ Limitato ai piani avanzati ❌ Limitato ai piani avanzati Modello di prezzo ✅ Pagamento per intervista completata ❌ Abbonamento mensile/annuale ❌ Abbonamento mensile/annuale Restrizioni sulle funzionalità ✅ Nessuna ❌ Molte limitazioni nei piani base ❌ Molte limitazioni nei piani base Installazione on-premises ✅ Disponibile ❌ Non supportata ❌ Non supportata Distribuzione in cloud ✅ Disponibile ✅ Disponibile ✅ Disponibile Logica avanzata e scripting ✅ Inclusa ⚠️ Limitata ai piani premium ⚠️ Richiede piani superiori Sondaggi multilingua ✅ Inclusi ⚠️ Limitati ai piani superiori ⚠️ Limitati ai piani superiori Supporto tecnico ✅ Accesso diretto a tecnici esperti ❌ Supporto base o in ritardo ⚠️ Opinioni contrastanti Servizio di programmazione sondaggi ✅ Disponibile su richiesta ❌ Non disponibile ❌ Non disponibile Supporto CATI (interviste telefoniche) ✅ Modulo nativo incluso ❌ Non supportato ❌ Non supportato Supporto CAPI (face-to-face offline) ✅ App nativa con modalità offline ❌ Non supportato ⚠️ Supporto limitato con add-on Metodologia mista (CAWI, CATI, CAPI) ✅ Pienamente supportata ❌ Non supportata ❌ Non supportata Integrazione con panel esterni ✅ Supportata ✅ Supportata ✅ Supportata Reportistica avanzata ✅ Report ed esportazioni personalizzabili ⚠️ Molte limitazioni nei piani base ⚠️ Molte limitazioni nei piani base Accesso API e integrazione ✅ Disponibile su richiesta, anche personalizzata ⚠️ Solo nel piano enterprise ⚠️ Limitata, dipende dal piano Scripting avanzato (IdCode) ✅ Linguaggio proprietario per logica complessa ❌ Non disponibile ❌ Non disponibile Editor logico avanzato (Flow-Script) ✅ Motore logico per flussi avanzati ❌ Non disponibile ❌ Non disponibile Personalizzazione del tema (colori, layout, stile) ✅ Editor avanzato con controllo completo ⚠️ Opzioni di personalizzazione limitate ⚠️ Solo stile base Sondaggi white label ✅ Logo rimovibile anche nella configurazione base ⚠️ Limitato ai piani superiori ⚠️ Limitato ai piani superiori - Categories: Research world #### Indagini CAPI con software face to face La metodologia CAPI (Computer-Assisted Personal Interviewing) è una tecnica di intervista in cui il rispondente o l’intervistatore utilizzano un software face to face e un dispositivo mobile per rispondere alle domande del questionario. Simile alla metodologia CATI (Computer-Assisted Telephone Interviewing) si differenzia da questa per la presenza effettiva dell’intervistatore. Per questa caratteristica, le indagini CAPI vengono spesso definite indagini Face-to-Face. Possiamo definire la tecnica CAPI come la naturale evoluzione della tradizionale intervista su carta (PAPI). Un’evoluzione 2.0 in grado di semplificare notevolmente le varie fasi dell’indagine. Però, condivide con la vecchia tecnica un punto importante: la presenza dell’intervistatore che, accanto all’intervistato, lo guida nella compilazione del questionario.   Indagini face to face: principali campi d’utilizzo Vediamo in quali situazioni risulta efficace preferire la tecnica CAPI alle altre metodologie di indagine: Indagini nei centri commerciali: consente di raggiungere un target eterogeneo e vasto. Inoltre, rende possibili sottoporre l’indagine ai rispondenti in modo pratico e veloce; Exit-poll: la metodologia CAPI è la più usata per questo particolare tipo di indagini. Oltre al già sottolineato vantaggio di poter raggiungere un ampio target, essa consente di non doversi necessariamente attenere a vincoli d’età o livello d’istruzione; Categorie ad alto profilo: quando il target è formato da figure ad alto profilo professionale, come ad esempio i medici, può diventare difficile portare a termine l’indagine a causa della loro scarsa reperibilità. Questo problema viene superato quando l’intervistatore si occupa di fissare un appuntamento e si reca personalmente dal rispondente; Mistery shopping: il mystery shopping – letteralmente ‘acquisti in incognito’ – e’ una pratica di marketing adottata dalle realtà aziendali per tenere sotto controllo le proprie procedure, l’erogazione di servizi o la vendita dei prodotti e avere garanzia della soddisfazione dei propri clienti. Elemento indispensabile per il mystery shopping sono i clienti misteriosi (mystery shopper) che vengono selezionati e formati per creare situazioni reali o simulate e, solitamente, hanno il compito di valutare le condizioni oggettive di un punto vendita, lo stile ed il comportamento del personale, il livello di conoscenza e competenza professionale, ecc. Le app CAPI (soprattutto quelle in grado anche di scattare fotografie e memorizzare la posizione geografica di dove viene effettuata l’intervista) sono molto utili per registrare le informazioni raccolte dal mistery shopper.   Non tutti i face to face software sono uguali Sul mercato sono presenti molti survey software creati appositamente per eseguire indagini CAPI. Si potrebbe pensare che non esistano grandi differenze tra i diversi software CAPI, ma è bene capire che non è affatto così. Sono molti i software che non consentono la rilevazione off-line. Poter raccogliere dati in modalità offline è un grande vantaggio: si evitano problemi legati alla connessione internet e i dati vengono inviati al server al termine del lavoro (offline data collection). Un’altra qualità che distingue i software più avanzati è la compatibilità con i dispositivi più diffusi (iOS e Android). I migliori software sono completamente compatibili con i più diffusi modelli di dispositivi. Questo permette alla società di risparmiare notevolmente, dando la possibilità agli intervistatori di scaricare sul proprio dispositivo l’app contenente il questionario. Praticità e risparmio. IdSurvey CAPI software è sviluppato per poter rispondere a queste necessità. Semplicità di utilizzo dell’applicazione (resa possibile da una grande intuitività) senza che sia necessaria nessuna formazione con conseguenti sgravi sul bilancio aziendale. Inoltre IdSurvey, a differenza della maggior parte dei survey software, consente di effettuare singole indagini servendosi di più modalità contemporaneamente, creando cioè una tecnica mista.   Interviste face to face offline e online È importante comprendere questa distinzione prima di acquistare un software CAPI. Non sempre è disponibile una connessione internet quando si effettuano interviste sul campo. Per questo motivo è fondamentale scegliere un software che sia corredato di un’app capace di lavorare anche senza connessione internet. Questo tipo di app è detto appunto CAPI offline e consente di effettuare le interviste anche in totale assenza di segnale. È possibile raccogliere quante interviste si vuole per poi sincronizzarle con il server centrale solo quando si ha accesso ad una connessione WiFi o cellulare. Le app che non supportano la modalità offline portano grandi svantaggi alla metodologia CAPI. Vengono chiamate impropriamente CAPI on-line e non portano nessun vantaggio a questa metodologia. Spesso sono realizzate riciclando materiale già esistente per le interfacce CATI o CAWI in modo da ridurre drasticamente gli investimenti della casa di sviluppo. E’ quindi bene non cadere nella trappola e assicurarsi di acquistare un software che supporti il vero CAPI, che per sua natura deve essere offline.   Distribuzione anonima Le indagini face to face CAPI effettuate con distribuzione anonima consentono di effettuare le interviste a persone sconosciute, come ad esempio i clienti di un supermercato o di un negozio, gli elettori all’uscita di un seggio, i visitatori di un museo o di un evento, oppure semplicemente gli abitanti o passanti di una determinata zona. Solitamente all’inizio dell’intervista (o alla fine) vengono richiesti alcuni dati del rispondente, come ad esempio nome, cognome e recapiti. Questa procedura permette di costruire una lista di rispondenti per indagini future o per azioni di marketing.   Distribuzione ad una lista di nominativi esistente Questa modalità di distribuzione rende la metodologia CAPI del tutto simile alle interviste telefoniche, fatta eccezione per la possibilità di raccogliere i dati di persona anziché tramite telefono. L’intervistatore dovrà selezionare uno dei nominativi assegnatogli prima di iniziare l’intervista.   Caratteristiche principali del software CAPI Intervistatore e rispondente si trovano uno di fronte all’altro (modalità Face to Face). Il rilevatore si occupa dell’immissione delle risposte nel computer, senza escludere la possibilità di confrontarsi con l’intervistato. Riuscendo ad intervistare più tipologie di persone si otterrà un campione decisamente più ampio e rappresentativo.   I vantaggi L’aspetto più importante è la possibilità di intervistare anche chi non è pratico di computer o chi invece non ha molto tempo da dedicare all’indagine. Grazie alle sue caratteristiche, l’indagine CAPI tende ad assicurare una migliore qualità di dati raccolti. Un altro notevole vantaggio è quello della praticità: i dati inseriti nel dispositivo mobile vengono inviati in modo automatico al server, in modo da essere immediatamente disponibili per l’esportazione o per la redazione di indagini statistiche. La praticità, la semplicità di utilizzo e la presenza dell’intervistatore, rendono possibile raggiungere un target molto ampio e un campione estremamente eterogeneo. Grazie ai software più avanzati, come IdSurvey, la registrazione delle coordinate GPS (GPS location) rende possibile un ulteriore ma importante controllo sul lavoro svolto dai rilevatori (Quality control). Infine, per le indagini di mistery shopping, i clienti misteriosi possono, grazie all’uso delle migliori applicazioni CAPI, scattare fotografie ed inserirle in modo automatico all’interno del questionario.   Ricerche e risultati Molti sono gli studi che si sono occupati di capire quale fosse la migliore metodologia d’intervista. I risultati indicano che i metodi computer-assisted tendono a migliorare la qualità dei dati, specialmente in presenza di temi sensibili. In conclusione, l’utilizzo della metodologia CAPI a scopo d’indagine azzera il rischio di errori di compilazione del questionario, permette di coinvolgere soggetti solitamente difficili da intervistare: per questo motivo permette, rispetto alle altre metodologie, l’ottenimento di un campione più rappresentativo. Excerpt: face to face software - Categories: Research world #### Indagini di mercato - differenza fra software free vs professional Quando decidi quale strumento utilizzare per la tua indagine di mercato, ti sentirai sicuramente disorientato dalla varietà di opzioni disponibili. È necessario quindi focalizzarsi sulle funzionalità più importanti di un software per indagini e restringere la selezione. Le migliori piattaforme per sondaggi devono includere una varietà di funzioni che garantiscono una raccolta dati di qualità. Gli strumenti gratuiti sono spesso carenti di funzioni specifiche indispensabili per un uso professionale. Condurre un’indagine di mercato è un processo complesso che non si ferma alla semplice creazione del questionario. Oltre al lavoro necessario per creare domande rilevanti ed efficaci, devi scegliere un survey software che includa anche strumenti professionali per gestire i risultati della tua raccolta dati.   Flessibilità dei sistemi professionali per indagini di mercato CAWI, CAPI e CATI Un sistema professionale per la creazione di indagini offre la flessibilità e le caratteristiche adatte ai requisiti di ogni progetto. Il software IdSurvey ha strumenti per la gestione di indagini online, indagini telefoniche e indagini offline, tutte nella stessa piattaforma. Inoltre, è possibile analizzare i risultati e creare report da condividere con il tuo team e clienti. Alcune delle caratteristiche specifiche dei software professionali includono: Mixed mode Puoi combinare diverse metodologie per raggiungere i rispondenti con il canale più idoneo. Raccolta dati offline Con l’app IdSurvey CAPI raccogli i dati con gli operatori sul campo anche senza una connessione a internet. Smart display I questionari online si adattano automaticamente alla risoluzione dello schermo di qualsiasi dispositivo o PC. Interfaccia semplice L’interfaccia user-friendly consente agli operatori di iniziare a lavorare in brevissimo tempo. Flessibilità Gestisci tutti i progetti di indagine con IdSurvey, ricerche di mercato, customer o employee satisfaction, exit poll ecc. Nessuna limitazione Crea indagini senza limiti di domande, risposte o complessità delle condizioni logiche. Altre funzioni dei software professionali per raccolta dati ed analisi Supporto extra e servizi di informatizzazione Gli strumenti professionali per svolgere indagini di mercato includono sempre un ottimo servizio clienti e un supporto avanzato. IdSurvey offre servizi specifici per la creazione dei questionari e per l’assistenza specialistica nella progettazione di indagini anche complesse. Con il team di professionisti di IdSurvey, riceverai un supporto costante nella programmazione di questionari per le indagini CAWI, CAPI e CATI. Inoltre, potrai richiedere assistenza sugli aspetti organizzativi del tuo progetto come ad esempio supporto per le quote, gli export dei dati o la gestione dei nominativi. Analisi di alta qualità Un survey software professionale dovrebbe fornirti tutti gli strumenti per la creazione dell’indagine, per la somministrazione nelle modalità online, offline e telefonica e per l’analisi dei dati. IdSurvey offre strumenti inclusi nelle licenze che permettono di creare e condividere con un click i risultati delle tue indagini con i clienti e i colleghi. Un sistema per indagini professionale Perché affidare un progetto importante ad un software mediocre? Scegliere uno dei migliori sistemi per indagini è il primo step per creare un sondaggio professionale, accattivante ed efficace. Con il supporto di IdSurvey il tuo team sarà sempre affiancato da professionisti che conosco tutti i pro e i contro della creazione e gestione di indagini e questionari.   Scopri IdSurvey - Categories: Research world #### Indagini di mercato online: funzionalità chiave Trovare i migliori strumenti per indagini di mercato online è la mossa migliore per avere risultati concreti Nel mercato competitivo di oggi raccogliere informazioni utili è essenziale per i processi decisionali del tuo business. Per ricercatori, istituzioni e università i migliori strumenti per indagini di mercato online sono necessari per raccogliere dati grezzi per analisi approfondite. Sia che tu stia cercando di scoprire di più sui clienti della tua azienda che tu stia raccogliendo informazioni per un progetto di ricerca, scegliere lo strumento adatto è il primo passo fondamentale per avere risultati accurati e rilevanti.   Interfaccia grafica intuitiva Quando devi creare una indagine di mercato non dovresti sprecare troppo tempo armeggiando con un software per ottenere quello di cui hai bisogno. I migliori strumenti per indagini di mercato online forniscono un’interfaccia intuitiva che ti permette di progettare l’indagine anche con skill tecniche minime. Un buon esempio di questo tipo di prodotto è il software IdSurvey. La sua interfaccia intuitiva non necessita di conoscenze di programmazione, perchè quello che vedi nello schermo è esattamente come l’indagine risulterà al momento della distribuzione.   Versatilità nella raccolta dei dati I migliori strumenti per indagini di mercato online permettono agli amministratori delle survey di utilizzare diverse metodologie per raccogliere le informazioni che gli servono. A volte, questo viene fatto tramite indagini telefoniche, come nel computer assisted telephone interview (CATI), mentre in altri contesti può essere necessaria la praticità di una app da usare su tablet o smartphone. Con IdSurvey, la metodologia migliore è sempre a portata di mano. Sia che sia un’indagine online o su app.   Analizzare i risultati delle tue indagini di mercato online Una volta raccolti i risultati della tua indagine, devi passare i dati al setaccio per raggiungere i tuoi obiettivi. I migliori strumenti per la ricerca di mercato online ti permettono di farlo con diverse applicazioni personalizzate sui tuoi bisogni e competenze. Magari hai bisogno di un’analisi grafica user-friendly dei tuoi risultati. Oppure sei un ricercatore che ha bisogno di funzionalità di statistica avanzate, come l’analisi bivariata. Lo strumento per indagini dovrebbe continuare a lavorare al posto tuo anche dopo che la fase iniziale di raccolta dati è conclusa. Se stai cercando i migliori strumenti per indagini di mercato online per il tuo prossimo progetto, prendi in seria considerazione tutte le funzionalità menzionate sopra – tutte incluse nel software IdSurvey – prima di prendere la tua decisione. Lo strumento per indagini è un componente essenziale per la tua ricerca, quindi non affidare il compito a software mediocri quando solo i migliori possono farlo.   Scopri IdSurvey - Categories: Research world #### Indagini multilingue: come creare e gestire diverse traduzioni Quando si lavora con mercati internazionali è fondamentale pensare alla creazione di indagini multilingue. Un questionario multilingue permetterà all'intervistato di rispondere nella lingua con cui si sente più a suo agio. Per esempio, potresti offrire un sondaggio bilingue in inglese/spagnolo e decidere la lingua di default in automatico in base alla lingua del browser oppure a parametri impostati nelle variabili del contatto. I rispondenti saranno comunque in grado di passare da una lingua all'altra selezionandola dal menu per lo switch delle lingue. Inoltre, grazie al multilingue, puoi condividere un unico link dell'indagine su diversi canali come social media, SMS, e-mail, ecc… Quali sono i principali benefici del creare un'indagine multilingue? Le indagini multilingue possono portare molti benefici alla tua ricerca: Migliore esperienza per l'intervistato: offrirai al tuo pubblico una migliore esperienza utente che influenzerà direttamente le risposte. Le persone che hanno la possibilità di rispondere nella lingua madre si sentono maggiormente coinvolti. Tasso di risposta più alto: gli intervistati preferiscono rispondere a un sondaggio se è disponibile nella loro lingua. Dati più accurati: la qualità dei dati raccolti sarà nettamente più alta, sarai sicuro che il tuo campione ha capito correttamente tutte le domande. Migliore gestione del sondaggio: se stai usando un software per survey multilingue, puoi gestire tutte le traduzioni all’interno del software.   Richiedi demo   Come si crea un'indagine multilingue? Un software professionale per indagini multilingue permette di progettare facilmente survey in diverse lingue. Per creare le domande del sondaggio multilingue è necessario seguire alcuni semplici passi: 1 Crea il questionario nella lingua principale Crea domande e risposte nella lingua master della tua indagine. 2 Esporta il tuo questionario da tradurre Esporta le domande e risposte in un file Excel e chiedi ai tuoi traduttori di aggiungere le traduzioni nelle diverse lingue. 3 Importa le traduzioni Ora che il tuo file è completo con tutte le traduzioni, importalo di nuovo nel software ed il gioco è fatto. L'intervistato sarà in grado di selezionare la lingua preferita con una domanda all'inizio del questionario oppure utilizzando il pulsante delle lingue. Inoltre potrai decidere di usare la selezione automatica della lingua in base al browser o alla lingua pre impostata sul contatto. Gli strumenti professionali per indagini rendono disponibile la variabile della lingua che è stata usata per rispondere al questionario per impostare condizioni logiche complesse o testi dinamici. Tutti i dati grezzi sono memorizzati in un unico progetto, ma potrai sempre filtrarli per lingua. Se vuoi saperne di più sulla progettazione di un'indagine multilingue con un software professionale, consulta questo articolo. Excerpt: Se lavori in mercati internazionali, i sondaggi multilingua possono migliorare la raccolta dati. Scopri come gestire le traduzioni di indagini multilingue. - Categories: Research world #### Indagini sulla soddisfazione del cliente Trasforma i feedback dei tuoi clienti in opportunità. Quanto sono felici e fidelizzati i tuoi clienti? Sapevi che circa il 90% dei clienti insoddisfatti non acquisterà mai più i tuoi prodotti e servizi? Per questo il monitoraggio del livello di soddisfazione del cliente deve essere parte dei processi di ogni business. Perché i clienti soddisfatti amano il vostro brand? Con le indagini di Customer Satisfaction potrai dare risposta a questa e ad altre domande misurando l’esatto grado di soddisfazione di ogni singolo prodotto e servizio.   IdSurvey per le indagini sulla soddisfazione del cliente IdSurvey ha tutti gli strumenti necessari per trasformare i dati in azioni. Le indagini sulla soddisfazione del cliente consentono di raccogliere informazioni preziose per prendere decisioni consapevoli e rafforzare il tuo business. I feedback dei clienti ti aiutano a creare un vantaggio competitivo basandoti sulla loro reale esperienza e prevedendo quali azioni intraprendere per migliorare la customer experience e massimizzare i profitti. Un’indagine di Customer Satisfaction ti fornisce, ad esempio, informazioni chiave sulla qualità percepita di un prodotto, di un servizio, del tuo marchio e di qualsiasi altro punto di contatto fra il cliente e il tuo business. Con IdSurvey puoi gestire l’intero processo di Customer Satisfaction: dalla realizzazione dell’indagine all’analisi in tempo reale dei dati raccolti. Puoi raccogliere i feedback dei clienti con: Questionari via web Metti il link al questionario sul sito web o sui social oppure invialo via email e SMS direttamente da IdSurvey Il telefono Con un operatore che intervista telefonicamente i clienti raccogliendo il loro customer feedback. Un dispositivo Metti un dispositivo mobile a disposizione dei tuoi clienti direttamente all’interno dei punti vendita QR Code Metti a disposizione dei clienti il codice QR per rispondere alle tue domande. Un operatore Chiedi il feedback ai tuoi clienti nella fase di post-acquisto con un hostess o un operatore all’interno del punto vendita Mix Mode Combina più modalità contemporaneamente scegliendo quelle più adatte al tuo target. Trasforma i clienti in promotori Misura la soddisfazione del cliente con algoritmi efficaci e consolidati. Misura il rapporto dei clienti promotori o detrattori del tuo business con un algoritmo consolidato che restituisce un dato semplice da interpretare. I risultati sono di immediata lettura e consentono di intervenire immediatamente sui tuoi punti deboli migliorando e consolidando la Customer Relationship.   Personalizza la customer experience Profila dettagliatamente la tua clientela. Utilizza i dati dei tuoi clienti o raccoglili in tempo reale per migliorare l’esperienza dell’utente. Puoi utilizzare i dati dei nominativi come ad esempio il nome, l’indirizzo, l’email, la fascia d’età e qualsiasi altra informazione per personalizzare il questionario, i testi e gli inviti via email o SMS. Alcune funzipnalità di IdSurvey per personalizzare la customer experience: Branding e temi Scegli il tema, inserisci il logo, personalizza i colori, inserisci immagini, audio e video. 50+ tipi di domanda & Emoticons Scegli tra scale di valutazione, emoticon, stelline, like, menu a discesa, aree di commento e altro. Logica del questionario Rendi i sondaggi intuitivi, nascondi e salta le domande in base alla logica. Personalizza i testi Aggiungi e personalizza la presentazione, l’help, la privacy, la pagina di ringraziamento, ecc. Text piping e variabili custom Personalizza i testi con il text piping utilizzando domande, risposte o variabili personalizzate. Invia email e SMS personalizzati Invia campagne email e SMS con reminder automatici e con testi personalizzati per ogni singolo contatto. Analizza la soddisfazione del cliente in real time Crea e condividi i tuoi report in pochi minuti. Trasforma i risultati dell’indagine in report intuitivi che si aggiornano in tempo reale con il software per customer satisfaction. Filtra i dati, scegli e imposta i grafici, personalizza il layout e aggiungi testi, immagini, loghi, video e condividilo semplicemente inviando i link. Grazie ai report di IdSurvey la misurazione della customer satisfaction sarà sempre sotto controllo.   Alcune funzionalità dei report di IdSurvey: Interfaccia intuitiva Crea e condividi report professionali, il design dell’interfaccia utente è intuitivo e semplice da utilizzare. Report automatici Analizza tutti i dati raccolti con report generati automaticamente con i grafici più idonei. Report personalizzati Scegli i grafici, le metriche e il layout più adatto alla tua indagine, salva e condividi il report con un clic. Breakout Ripartisci i dati per domande e variabili con il breakout. Ripartisci tutto il report o i singoli widget delle domande. FIltri Personalizza i report usando solo i dati chiave della tua indagine. Filtra i dati per creare report individuali e collaborare con il tuo team e i clienti. Widget personalizzati Monitora ed evidenzia i dati rilevanti con i widget personalizzati scegliendo i grafici, le metriche, le etichette e i testi che preferisci.   Scopri IdSurvey - Categories: Research world #### Infiniti tipi di domande con un semplice click Oltre 20 template, infiniti tipi di domande. IdSurvey ha oltre 20 template di domande pronte all’uso, puoi combinarle e personalizzarle con pochi semplici click. Inoltre puoi creare infiniti tipi di domande grazie a CSS e Javascript. Con IdSurvey puoi creare domande a scelta singole, scelta multipla, aperte, di controllo, random, rating, assistite, con drop down, griglie, griglie complesse, con auto completamento, numeriche, data, con range e intervalli, con rotazione, con rotazione a gruppi e a pagine, con espressioni regolari, e tanto altro. Puoi inserire immagini, video e audio in qualsiasi domanda o opzione di risposta semplicemente trascinandoli con il mouse. Ogni elemento può essere personalizzato in modo semplice e veloce, tutte le impostazioni sono sempre accanto all’oggetto. - Categories: News #### Interviste telefoniche: vantaggi e svantaggi Quando si decide di avviare un'indagine di mercato è importante scegliere il tipo di metodologia da utilizzare. Le soluzioni sono molteplici: metodo CAWI per i sondaggi online, metodo CAPI per i sondaggi offline oppure il metodo CATI per i più tradizionali sondaggi telefonici.Spesso, le interviste telefoniche condotte con metodologia CATI rappresentano un'efficace soluzione per la raccolta dati e con il giusto survey software si avranno tutti gli strumenti e il supporto necessario per raccogliere dati affidabili e completi. Con i sondaggi telefonici si possono condurre indagini di mercato telefoniche sulla soddisfazione dei clienti, ricerche di mercato, sondaggi politici, ricerche sociali ecc. È quindi fondamentale scegliere un survey software che offra una grande flessibilità in termini di licenze e funzionalità. Come funzionano le indagini telefoniche? Le interviste telefoniche prevedono la presenza di operatori che contattano telefonicamente i partecipanti per raccogliere dati di vario tipo. Il numero di telefono viene visualizzato automaticamente dagli agenti nell'interfaccia del CATI software e le chiamate possono essere effettuate utilizzando la composizione manuale o predittiva. L'intervistatore legge uno script sullo schermo che comprende una presentazione, un questionario con diversi tipi di domande e una conclusione. I software CATI professionali come IdSurvey permettono di gestire e impostare gli esiti delle chiamate, i ritardi, le quote e di fissare gli appuntamenti con gli intervistati. La piattaforma CATI gestisce automaticamente il database, i tentativi e i richiami in base alle impostazioni decise dall'amministratore. Prenota una demo di IdSurvey per scoprire di più sulle interviste telefoniche Vantaggi delle interviste telefoniche con metodo CATI Ci sono diversi motivi per cui i ricercatori scelgono la metodologia CATI rispetto ad altre metodologie di indagine per svolgere le interviste telefoniche.Eccone solo alcuni:I dati possono essere raccolti rapidamente, le interviste telefoniche sono in tempo reale e gli operatori più esperti possono completare molti questionari in una giornata di lavoro.La maggior parte delle persone ha un telefono, quindi il pubblico da raggiungere è ampio.Un'intervista telefonica è personale, quindi può portare a tassi di risposta più alti se l'intervistatore conduce il sondaggio in modo professionale e competente.Le interviste telefoniche consentono di ottenere un tasso di risposta più elevato rispetto, ad esempio, ai sondaggi online. Motivo per cui, sono rappresentare un investimento più vantaggioso. Svantaggi dei sondaggi telefonici Quando si scelgono interviste e sondaggi telefonici, nonostante i vantaggi, bisogna considerare anche alcuni svantaggi:A volte le telefonate possono essere confuse con il telemarketing e quindi accolte negativamente dai potenziali rispondenti. Questo potrebbe influenzare il tasso di risposta.Può essere difficile progettare un sondaggio telefonico efficace, perché le domande devono essere brevi e precise per essere facilmente comprensibili.La durata dell'intervista deve essere considerata con attenzione. Gli amministratori e i supervisori devono monitorare sia l'orario della chiamata sia la durata dell'intervista vera e propria. Come scegliere il software giusto per le interviste telefoniche Quando si decide di condurre indagini di mercato telefoniche, bisogna ricordarsi che la scelta del software è lo step chiave per determinare il successo del progetto. Quando si sceglie il giusto phone survey software, tutti gli altri elementi dell'indagine vanno facilmente al loro posto.Per esempio, il software per sondaggi IdSurvey consente di creare in modo semplice e intuitivo indagini telefoniche professionali. Inoltre, grazie alle sue funzionalità, è possibile anche combinare più metodologie nella stessa ricerca per ottimizzare l'investimento e garantire una raccolta dati efficace. Prenota una demo di IdSurvey per scoprire di più sulle interviste telefoniche - Categories: Research world, Uncategorized #### L'importanza di conoscere il target prima di fare un'indagine Quando si lavora alla stesura del questionario, è importante conoscere il pubblico (target) a cui ci andremo a rivolgere. Naturalmente, nell’era di internet e dei sondaggi online, è impensabile conoscere tutti i propri intervistati personalmente. La sfida: creare il questionario che ci aiuterà ad ottenere le risposte che stiamo cercando. In realtà, conoscere gli intervistati uno ad uno non è affatto necessario! Il segreto per fare un sondaggio è quello di sapere cosa cercare e come cercarlo. La survey richiederà un campionamento. Questo è il momento della raccolta delle informazioni, e si potrebbe pensare che “più cose si sanno, meglio è”. In realtà, possedere una moltitudine di dati sui rispondenti non è la chiave vincente: quello che serve davvero è possedere i dati giusti.   Raccogliere le giuste informazioni A seconda del tipo, del tema e dagli aspetti del sondaggio in cui stiamo lavorando, le informazioni da raccogliere possono essere suddivise in 2 macro argomenti: informazioni generali, come ad esempio livello di istruzione, età, reddito, stato civile. informazioni specifiche, come ad esempio la preferenza di un certo brand, la soddisfazione di un determinato servizio, ecc… Per sintetizzare il questionario è molto utile avere ben chiaro che tipo di informazioni dobbiamo chiedere agli intervistati. Troppo spesso infatti, in indagini che mirano a conoscere informazioni specifiche, vengono fatte domande superflue per raccogliere informazioni generali, che potrebbero però rivelarsi inutili ai fini dell’analisi statistica. Essere specifici ed essere coerenti con il tema della survey è fondamentale. Un’altra considerazione importante quando si parla di costruire un questionario efficace, è formulare domande chiare: bisogna ridurre al minimo il rischio di fraintendimenti, doppie interpretazioni e ambiguità.   Come conoscere i propri intervistati? Anche se sulla carta si possono trovare molte somiglianze, non esistono due intervistati perfettamente uguali tra loro: può sembrare una banalità, ma si tratta in realtà di un punto molto importante, che riguarda strettamente il modo in cui i rispondenti si avvicineranno al sondaggio e, di conseguenza, l’impatto che avrà sui risultati. Mettersi “nei panni” dei rispondenti è utile per capire il loro punto di vista, per individuare eventuali punti deboli del questionario, per immaginare il coinvolgimento emotivo che un sondaggio può generare. Allo stesso tempo, ci aiuterà a capire quali sono i dati migliori, i dati più utili, quelli che vanno assolutamente raccolti, conosciuti, indagati. Ecco allora alcune domande che vi aiuteranno a conoscere i vostri intervistati, e ad ottenere quelle informazioni tanto utili per la vostra survey.   L’interesse Quale sarà l’impatto del questionario sui soggetti a cui verrà proposto? O meglio, quanto interesse questa indagine può suscitare negli intervistati? Questa è sicuramente una domanda da porsi prima di procedere alla stesura del questionario: più l’interesse sarà alto, più i rispondenti si sentiranno motivati e forniranno risposte sincere – che si tradurranno in dati validi e affidabili. La familiarità Quanto gli intervistati conoscono l’argomento dell’indagine? Qual è il livello di familiarità che possiedono nei confronti della survey in oggetto? Maggiore sarà la familiarità, maggiore sarà la facilità con cui i rispondenti forniranno delle risposte affidabili. La frequenza Quanto i rispondenti sono sottoposti ad informazioni sul tema del sondaggio? Questa domanda, ad esempio, è particolarmente utile per indagini di carattere politico quando ci troviamo vicini a delle elezioni: più informazioni riceverà l’intervistato, migliore sarà l’impatto dell’indagine stessa sui risultati. La competenza Quanto i soggetti intervistati sono competenti sull’argomento in questione? Un esempio: può sembrare scontato, ma bisogna evitare che una persona che ha appena imparato a sciare risponda ad un questionario su un paio di sci! La sua opinione avrà una valenza minore rispetto a quella di un esperto sciatore. Queste sono solo alcune delle molte domande da porsi che potranno aiutarvi ad ottenere il meglio dalle vostre indagini. Siate curiosi e siate empatici: è vostro compito mettere i rispondenti nella condizione di fornirvi i dati che vi servono.   - Categories: Research world #### La nostra esperienza a Research & Results 2018 Siamo appena rientrati dalla nostra fantastica esperienza al Research & Results di Monaco. Research & Results è una fiera sulla ricerca di mercato che si svolge ogni anno in Germania con un focus preciso sul networking. E’ l’evento più importante del settore a livello europeo e si posiziona nella top 5 degli eventi a livello mondiale. Ogni anno più di 3000 partecipanti visitano la fiera e più di 180 aziende da tutto il mondo partecipano come esibitori alla R&R. Quest’anno è stato il nostro primo anno come esibitori e ne abbiamo adorato ogni istante. L’evento si è svolto il 24 e 25 Ottobre al MOC Veranstaltungscenter a Monaco. Durante questi due giorni abbiamo incontrato tantissime persone – clienti, futuri clienti, colleghi e competitors – e abbiamo avuto modo di scoprire o imparare qualcosa di nuovo da ognuno di loro. Tutti si sono mostrati molto curiosi ed aperti a scoprire di più su di noi e sul nostro prodotto, IdSurvey. Abbiamo avuto l’occasione di presentarlo in piccole demo allo stand condividendo anche un cioccolatino ed un espresso con i nostri visitatori! Research & Results si svolgerà anche nel 2019, il 23 e 24, all’exhibition center “MOC München”. Non vediamo l’ora di incontrarvi lì! Vogliamo ringraziare tutti quelli che abbiamo avuto il piacere di conoscere. Non vediamo l’ora di mettere a frutto la nostra ispirazione in nuovi sviluppi per IdSurvey! RESEARCH & RESULTS: https://www.research-results.com   - Categories: Storie #### La nostra esperienza a Research & Results 2019 Come lo scorso anno, abbiamo partecipato come espositori a Research & Results! R&R è la più grande fiera al mondo per l’innovazione nella ricerca, l’analisi dei dati e l’insight. In questa nuova edizione abbiamo presentato a imprenditori, ricercatori, analisti e studenti da tutto il mondo il nuovissimo tool Analysis & Report. C'è stato grande entusiasmo per la nuova versione di IdSurvey e per la sua capacità di raccogliere dati via telefono, web e face to face, di creare report in real time e di condividerli direttamente online tramite link. I numeri di R&R: 3.400 partecipanti che hanno stabilito un nuovo record di presenze 186 espositori provenienti da 24 paesi 112 seminari gratuiti Di seguito alcuni momenti di Research & Results 2019. - Categories: Storie #### La nostra esperienza al Market Research Forum 2025 Un evento dedicato all’innovazione nella ricerca di mercato Il 19 novembre 2025 abbiamo partecipato come sponsor al Market Research Forum, ospitato nella prestigiosa sede Milano Monte Rosa 91. L’evento, organizzato da Assirm, si è confermato uno dei punti di riferimento per tutti i professionisti della ricerca di mercato, grazie a un’agenda ricca di interventi, confronti e momenti dedicati all’innovazione. Un’occasione di incontro e confronto con la community della ricerca La giornata è stata per noi un’importante opportunità per entrare in contatto con numerosi esperti del settore. Oltre a incontrare molti dei nostri clienti, sempre preziosi nel condividere feedback e visioni future, abbiamo avuto modo di confrontarci con professionisti provenienti da istituti, aziende e realtà tecnologiche specializzate in market intelligence. Il dialogo è stato uno dei pilastri dell’evento: tra le presentazioni, i momenti di networking e gli approfondimenti tematici, il Forum ha rappresentato uno spazio di contaminazione tra idee, esperienze e approcci differenti alla ricerca. L’AI come tema centrale dell’edizione 2025 Non sorprende che il filo conduttore dell’intera giornata sia stato l’impatto dell’intelligenza artificiale nel mondo delle ricerche di mercato. Dalla trasformazione delle conversazioni in actionable insights, ai nuovi trend generazionali, passando per soluzioni avanzate di analisi e automazione, la tecnologia è stata al centro di quasi tutti gli interventi. In questo contesto, le nuove funzionalità AI di IdSurvey hanno attirato grande attenzione. I visitatori del nostro stand hanno potuto scoprire: La codifica automatica delle risposte aperte, che consente di trasformare grandi volumi di testo in categorie coerenti e di ridurre tempi e costi della fase di analisi. La generazione automatica di insight, una funzione che permette di ottenere interpretazioni intelligenti dei risultati anche in tempo reale, accelerando i processi decisionali. Il pubblico ha mostrato molto interesse verso queste innovazioni, riconoscendone l’impatto concreto sull’efficienza dei progetti di ricerca e sulla profondità delle analisi. Gli interventi e i contenuti dell’evento Il Market Research Forum ha offerto una panoramica ampia e aggiornata sulle principali tematiche del settore. Tra i contributi più apprezzati, segnaliamo: • Retail voices: come trasformare le conversazioni in actionable insights • Le nuove prospettive della ricerca secondo Eumetra • Social listening, reputazione e analisi dei contenuti nelle presentazioni The Fool • Shelf test e nuove metodologie presentate da FFIND • Le soluzioni Toluna per una ricerca sempre più agile • Il generational shift e i trend che stanno ridisegnando il mondo dei servizi • Gli insight di Ipsos sulla trasformazione del mercato • La ricerca SWG sul ruolo dei giovani consumatori Uno sguardo al futuro La nostra partecipazione al Market Research Forum 2025 conferma l’impegno costante di IdSurvey nel dialogare con la community della ricerca e nel portare innovazione reale agli istituti e alle aziende che ogni giorno analizzano dati sempre più complessi. Siamo tornati da Milano Monte Rosa 91 con tante idee, nuovi stimoli e la consapevolezza che l’AI rappresenta — oggi più che mai — un alleato strategico per chi fa ricerca. E siamo pronti a continuare a sviluppare soluzioni capaci di rendere ogni progetto di survey più rapido, intelligente e potente. - Categories: Storie #### La randomizzazione: come può migliorare la qualità delle risposte Non è una novità: l’efficacia di un questionario dipende anche dalla capacità di fare le domande nel giusto ordine. È stato infatti più volte dimostrato come l’attenzione dell’intervistato, durante un questionario, tenda a variare, inficiando la qualità delle risposte (e del questionario stesso). La randomizzazione è una tecnica che aiuta a limitare questo tipo di distorsioni: vediamo il suo funzionamento più da vicino.   Cos’è la randomizzazione Studiando i comportamenti degli intervistati, i ricercatori hanno riscontrato alcuni comportamenti distorsivi frequenti: Primary effect: le persone, di fronte ad una lista di opzioni, sono più propense a scegliere la prima opzione Recency effect: le persone sono propense a scegliere l’ultima opzione Soglia d’attenzione e blocchi di domande: se il questionario viene diviso in blocchi di domande, l’intervistato tenderà a rispondere negli ultimi blocchi seguendo lo stesso schema dei primi. La randomizzazione limita l’impatto di queste distorsioni, aumentando la qualità delle risposte. Osserviamo alcune applicazioni pratiche.   La randomizzazione: tipologie ed applicazione pratica per migliorare la qualità dei dati Possiamo suddividere la randomizzazione in 2 tipologie: Randomizzazione semplice: coinvolge tutti gli item di risposta e consiste nel farli ruotare gli uni con gli altri, esclusi gli item “non risponde”, “altro/specificare”, “non so” che andranno sempre posti per ultimi Randomizzazione a blocchi: gli item di risposta possono essere organizzati in blocchi. La randomizzazione in questo caso, riguarda sia i blocchi sia le risposte all’interno dei blocchi. Ma quando applicarle? Quando è preferibile (e più efficace) usare la randomizzazione? Quando invece non apporta nessun beneficio? Rispondiamo con ordine. La randomizzazione si applica, ad esempio, nei sondaggi di opinione, come quelli per le elezioni politiche. Alla domanda “per chi ha intenzione di votare alle prossime elezioni” le risposte vengono organizzate in blocchi e randomizzate. Altra applicazione da manuale è per i sondaggi che come obbiettivo hanno la valutazione di più prodotti da parte dell’intervistato. Un’altra applicazione interessante è rappresentata dalla randomizzazione di domande personali all’intervistato. Accade spesso che molti questionari vengano abbandonati e non portati a termine poiché le domande di opinione e quelle personali non vengono distribuite con equilibrio. In questo caso, una randomizzazione semplice, apporta notevoli benefici non solo sulla qualità delle risposte, ma ha anche sulla response rate. Quando è preferibile invece non applicarla? Nei seguenti 3 casi: In domande demografiche: età, sesso, data di nascita… quando le persone sono abituate ad una certa sequenza delle domande, la randomizzazione non solo non è necessaria, ma risulta controproducente poiché richiede uno sforzo aggiuntivo all’intervistato Scale di valutazione: randomizzare una valutazione, ad esempio, da 1 a 5, rischia solo di confondere l’intervistato Lunga lista di opzioni: di fronte una lunga lista di opzioni spesso conviene seguire un ordine logico (come quello alfabetico), piuttosto che randomizzare.   Conclusioni La randomizzazione, nei casi in cui va applicata, aiuta a minimizzare le distorsioni delle risposte e la qualità dei dati raccolti. Di certo non è uno strumento che può darti la certezza di azzerare il rischio di risposte non efficaci, ma può esserti di grande aiuto. Attualmente i software moderni sono in grado di applicarla automaticamente e in maniera affidabile per ogni tecnica di indagine, con un notevole risparmio di tempo e la certezza che la randomizzazione verrà applicata correttamente.   Scopri il potente motore del random di IdSurvey! - Categories: Research world #### La ricerca Policy Delphi di LAPS con IdSurvey Il Laboratorio Analisi Politiche e Sociali (LAPS – website: www.laps.unisi.it) è un centro d’eccellenza per l’opinione pubblica. Fornisce strumenti e esperienza per lo sviluppo di indagini face-to face, telefoniche, online e mixed-mode, per analisi di alto livello e per la preparazione di report su questioni sociali, politiche ed economiche. LAPS offre la sua esperienza nella creazione e valutazione di questionari, nella raccolta dati e nell’analisi dei dati. Il nostro team di ricerca ha offerto consulenza scientifica per diversi progetti internazionali come il Transatlantic Trend Survey, Transatlantic Trends Survey on Immigration e European Elite Survey. Il team di ricerca è composto dal Prof. Pierangelo Isernia, Direttore e senior advisor, Dr. Francesco Olmastroni, Dr. Rossella Borri e Manuela Maltese. Il range di attività di ricerca portate avanti dal LAPS va da questioni locali a politica e società (inter)nazionale.   Per le proprie attività di ricerca sociale il LAPS utilizza il software IdSurvey. IdSurvey permette estrema flessibilità nella programmazione di questionari complessi e design sperimentali portati avanti con CATI, CAWI, CAPI o mixed mode. In particolare, troviamo le seguenti funzionalità molto utili: L’organizzazione di strutture campionarie random e stratificate basate su un numero illimitato di parametri così come sull’aggiornamento automatico di quote basate su informazioni del campione, risposte date a specifiche domande del questionario o una combinazione delle due. La possibilità di creare filtri specifici o generici per intervistatori, contatti, domande e opzioni di risposta. L’ampio raggio di domande che possono essere create. La possibilità di randomizzare tutti gli elementi del questionario: singole pagine o gruppi/blocchi di pagine, domande, opzioni di risposta, etc. La possibilità di visualizzare risposte o informazioni sui contatti nel corso del questionario. La possibilità di esportare i dati raccolti in diversi formati: SPSS, CSV, Access e Excel.   Policy Delphi Uno dei progetti più impegnativi in cui siamo stati coinvolti è stato il Policy Delphi. Svolto come parte del progetto TRANSWORLD (Project no. 290454), finanziato dall’EU sotto il 7th Framework Programme. Si focalizzava sull’analisi delle relazioni transatlantiche e sul futuro del governo globale. All’interno di questo framework, il Delphi è stato creato per esplorare primariamente I seguenti aspetti: Se e fino a che punto un insieme di sfide globali hanno probabilità di emergere nelle quattro aree a cui si rivolgeva il progetto (sicurezza internazionale, economia globale, ambiente globale e cambiamento climatico, diritti umane e promozione della democrazia) e quale sarebbe stato il loro impatto, se fossero avvenute. Quali risposte politiche a tali sfide sono opportune e/o possibili. Qual è lo stato di governo in ognuna di queste quattro aree e come sta cambiando. La tecnica Delphi è un “metodo per la sollecitazione sistematica di giudizi informati su un particolare argomento”. E’ uno strumento per l’analisi di questioni politiche complesse e fornisce giudizi informati sull’impatto stimato di decisioni politiche. Il TRANSWORLD Policy Delphi è stato creato e portato avanti dal team di ricerca del Dipartimento di Scienze Politiche, Sociali e Cognitive dell’Università di Siena, che è stato anche responsabile della raccolta dati e dell’analisi. IdSurvey è stato usato per l’implementazione dell’intero processo che è stato sviluppato in diverse fasi: Selezione degli esperti e reclutamento (Aprile – Giugno 2014) Round 1 (Ottobre 2014-Gennaio 2015): “Esplorazione delle sfide e soluzioni” Round 2 (Gennaio 2015- Marzo 2015): “Raccogliere consensi e identificare le aree di polarizzazione” Round 3 (Maggio 2015- Luglio 2015): “Verso consigli politici”   Selezione degli esperti e reclutamento (Aprile – Giugno 2014) Il TRANSWORLD Delphi è stato creato per intervistare circa 30 esperti per ognuna delle quattro aree di ricerca, ossia sicurezza internazionale, economia globale, ambiente globale e cambiamento climatico, diritti umane e promozione della democrazia. A partire da Aprile 2014 è stata raccolta una lista di circa 300 nomi di esperti dall’EU, US, Canada, Brasile, Russia, India e Cina. Sono stati poi classificati a seconda di una serie di criteri come: a) ambito della loro competenza (approccio internazionale/regionale vs. nazionale, con preferenza data al primo); b) anzianità (con preferenza data agli esperti senior, dove per ‘senior’ si intende un’esperienza superiore ai 17 anni, iniziando a contare dal primo lavoro post-laurea o post-dottorato); c) numero e qualità delle pubblicazioni (con preferenza data a quelli che hanno pubblicato articoli di rilevanza nell’area politica di competenza). Gli esperti sono stati poi ulteriormente classificati a seconda del loro ruolo, che poteva essere: accademici, membri di gruppi di esperti, membri di organizzazioni non-governative (NGO), professionisti. Lo studio è stato creato per essere rappresentativo per nazione e ruolo. Conseguentemente, sono stati selezionati 266 esperti (da 53 a 77 per ogni area) e invitati formalmente a partecipare all’esercitazione tra Luglio e Ottobre 2014. Table 1 mostra il tasso di risposta (il numero di esperti che ha accettato diviso il numero totale delle persone invitate) in ognuna delle quattro aree.   Sicurezza internazionale Economia globale Ambiente globale e cambiamento climatico Diritti umani e promozione alla democrazia A Contattati 53 73 77 63 B Inviti accettati 32 30 29 31 B/A Tasso di risposta agli inviti 60% 41% 38% 49% C Indagini Round 1 completate 24 21 26 25 C/B Tasso di risposta Round 1 75% 70% 90% 81% D Indagini Round 2 completate 24 20 26 23 D/C Tasso di risposta Round 2 100% 95% 100% 92% E Indagini Round 3 completate 24 19 26 22 E/D Tasso di risposta Round 3 100% 95% 100% 96%   Round 1 (Ottobre 2014-Gennaio 2015): “Esplorazione delle sfide e soluzioni” Il primo round ha esplorato le opinioni degli esperti sulle sfide primarie e le situazioni politiche nelle quattro aree di studio. Agli esperti è stato chiesto: 1) di elencare le principali sfide nel loro campo di competenza sia in termini di impatto che di probabilità, su una scala da 0 a 100; 2) di esprimere la loro opinione sulla desirabilità e la fattibilità di una lista di soluzioni politiche da sottoporgli, in una scala da 1 a 10; 3) di esprimere le loro opinioni su un gruppo di domande finalizzate a raccogliere informazioni su questioni salienti nell’area di interesse, in una scala likert (opzioni d’accordo/non d’accordo); 4) di suggerire ulteriori sfide e soluzioni non incluse nel questionario tramite commenti. I quattro questionari per il primo round (uno per ogni ambito politico) sono stati preparati basandosi sulla prova di ricerca condotta sotto il più ampio progetto TRANSWORLD. Ogni questionario è stato discusso preliminarmente con consulenti scientifici e sono state consegnate versioni pilota dei questionari a un gruppo di accademici per valutarne la lunghezza, la comprensibilità e la chiarezza. La versione finale del questionario Round 1 è stata somministrata agli esperti alla fine di Ottobre 2014 tramite modalità CAWI (Computer Assisted Web Interview). Ogni esperto ha ricevuto un link univoco e personale al questionario collegato al suo campo di competenza. Gli è stata data una scadenza di due settimane per completare il questionario; quando necessario, sono stati inviati solleciti dopo la data di scadenza per aumentare il tasso di risposta. Il tasso di risposta del Round 1, considerando quelli che hanno riempito il questionario, è stato tra il 70% per Economia Globale e il 90% per Ambiente Globale e Cambiamento climatico.   Round 2 (Gennaio 2015- Marzo 2015): “Raccogliere consensi e identificare le aree di polarizzazione” Il secondo round ha identificato le aree di consenso e quelle in cui il dissenso prevaleva sulle sfide principali e le soluzioni. Nel questionario del Round 2 gli item sono stati raggruppati in gruppi tematici, basati su analisi fattoriale e basata su letteratura teorica rilevante. Sono stati poi presentati ad ognuno degli esperti i risultati del round precedente riportati come valori medi e deviazioni standard e introdotti da un breve commento. In questo modo, agli esperti sono state fornite le informazioni per valutare la quantità di consenso o dissenso all’interno del gruppo per ogni item. Hanno anche potuto visualizzare le loro risposte per ogni round. Poi, alla luce delle risposte del gruppo, sono stati invitati a confermare o rivedere le loro valutazioni. Sono stati anche fortemente incoraggiati a commentare le loro personali valutazioni. Inoltre, basandosi sui commenti dei panelisti del Round 1, sono stati introdotti nuovi item e/o modificati alcuni vecchi nel questionario del secondo round. A marzo 2015 i quattro questionari sono stati inviati agli esperti con una scadenza di due settimane per il completamento. Dopo 3 settimane abbiamo raggiunto un tasso di risposta del 90-100% in tutte e quattro le aree.   Round 3 (Maggio 2015- Luglio 2015): “Verso consigli politici” Questo round è stato creato per trarre conclusioni su sfide future a breve e lungo termine per la sicurezza internazionale, l’economia globale, l’ambiente globale e il cambiamento climatico, i diritti umani e la promozione della democrazia, e le soluzioni a disposizione per affrontarle. Gli esperti hanno ricevuto un breve report riassuntivo sulle scoperte e i grafici principali, basati su dati del round precedente, e gli è stato chiesto di fornire un commento sulle stime del proprio panel. Solo per quegli item in cui rimaneva un largo dissenso, è stato chiesto di nuovo di confermare o rivedere i giudizi e di specificare le ragioni delle loro posizioni. Sono state introdotte alcune nuove domande per verificare i risultati, spiegare questioni controverse e testare i concetti generali in scenari più concreti. Sotto c’è un esempio di un output visibile a schermo preso dal terzo round. In Figure 1 c’è l’introduzione all’indagine dove è brevemente spiegato il compito. Le seguenti immagini mostrano il caso di domande reiterate: agli esperti è stato inizialmente mostrato un riassunto delle risposte del loro panel in round precedenti (Figure 2). Poi, l’item dove non si è raggiunto il consenso è stato chiesto di nuovo, mentre gli esperti potevano visualizzare la risposta media e la deviazione standard (in verde). Nel box sotto, il rispondente poteva visualizzare le sue risposte precedenti e cambiarle o confermarle. Nel Round 3 i commenti alle nuove risposte erano obbligatori.   Figura 1. Esempio di introduzione all’indagine nel Round 3   Figura 2. Riassunto delle risposte del round precedente   Figura 3. Nuove risposte ad item controversi   - Categories: Storie #### Metodo CAPI - Computer Assisted Personal Interviewing CAPI è l'acronimo di Computer Assisted Personal Interviewing.Questo metodo di indagine è comunemente chiamato anche face-to-face ed è solitamente usato nei centri commerciali o altre aree pubbliche dove l’intervistatore può intercettare i rispondenti e intervistarli direttamente sul posto.La metodologia CAPI è consigliata quando si ha la necessità di condurre indagini personali cioè indagini offline, rivolte a un destinatario specifico con cui l'intervistatore dialogherà personalmente in presenza. Come funziona la metodologia CAPI La metodologia di indagine CAPI consente agli intervistatori di svolgere il lavoro anche in assenza di una connessione internet, quindi offline. I dati raccolti offline con il metodo CAPI verranno successivamente sincronizzati con il server centrale appena disponibile una connessione internet. Con il survey software CAPI IdSurvey puoi creare sondaggi per tablet, smartphone e qualsiasi altra periferica iOS o Android. Scopri IdSurvey CAPI Il survey software più apprezzato dai professionisti. Richiedi demo Funzionalità per dispositivi mobile I migliori software CAPI mettono inoltre a disposizione una varietà di funzionalità user-friendly, facili e immediate da comprendere dagli intervistatori.Una caratteristica importante è smart display che adatta automaticamente l'indagine a qualsiasi dispositivo. Smart display inoltre, riconosce le dimensioni dello schermo di tablet o smartphone e, in caso di schermi molto piccoli, mostra automaticamente una sola domanda alla volta. Altre caratteristiche importanti che un software CAPI deve avere sono la possibilità di registrare la posizione (GPS), di registrare l'audio dell'intervista, la possibilità di scattare foto e video, di raccogliere firme e che sia integrato con altre metodologie di raccolta come le indagini via web con metodo CAWI e quelle telefoniche con metodo CATI.Quando si è sul field e si raccolgono dati face to face, la semplicità e qualità degli strumenti messi a disposizione dal software fanno la differenza in termini di qualità e quantità dei dati raccolti. Scopri i vantaggi di IdSurvey per le aziende Grazie all’introduzione di IdSurvey in VVA Market Research, sicuramente è migliorata la gestione dei field durante le indagini. I questionari sono facili da realizzare e inoltre, data la semplicità di apprendimento del funzionamento del software, è diventata anche più semplice la condivisione con consulenti tecnici esterni che collaborano con la nostra società. VVA Market Research Leggi il caso studio - Categories: Research world #### Metodo CATI - Computer Assisted Telephone Interviewing CATI è l’acronimo di Computer Assisted Telephone Interviewing.Si tratta di una metodologia di indagine telefonica in cui l’intervistatore sottopone il questionario leggendolo sullo schermo di un computer o di un altro dispositivo. Il questionario non rappresenta solo la linea guida dell’intervista, ma decide in modo automatico l’esatto ordine delle domande. Il ruolo del rilevatore nelle interviste CATI è dunque quello di intermediario tra rispondente e questionario: può fornire spiegazioni rispetto a domande poco comprensibili, dietro richiesta del rispondente.Con il metodo CATI le domande vengono visualizzate e poste in modo consequenziale e programmato, grazie a filtri e controlli di coerenza. La tecnica CATI garantisce quindi precisione nella somministrazione e nella compilazione del questionario, grazie alla presenza e al ruolo dell’intervistatore. Come funziona la raccolta dei dati con la tecnica CATI Per poter svolgere la raccolta dati con la tecnica CATI basteranno una connessione internet ed un telefono (reale oppure software nel caso si tratti di VoIP).I software per sondaggi telefonici più evoluti, come IdSurvey, sono web based, non necessitano di installazione e sono accessibili dai più comuni browser. Grazie a questa opzione, i piccoli centri di ricerca, possono chiedere ai loro operatori di lavorare direttamente da casa.L’intervistatore contatterà telefonicamente i rispondenti digitando il numero di telefono o semplicemente cliccando sul numero visualizzato sullo schermo. Poi basterà seguire le indicazioni fornite dal computer per somministrare il questionario all’intervistato.Le risposte verranno registrate direttamente nel database. Quindi nessun rischio di perdere i dati raccolti o di problemi durante la loro registrazione.Sarà il programma, in modo automatico, a controllare le risposte non coerenti, a porre le domande filtro e ad impedire l’avanzamento nel caso una risposta non sia stata registrata nel modo corretto. Scopri IdSurvey CATI Il survey software più apprezzato dai professionisti. Richiedi demo Come viene effettuata la chiamata? Ogni intervistatore deve avere a disposizione un telefono fisico oppure softphone. In entrambi i casi, potrà semplicemente cliccare sul numero telefonico che appare a schermo per effettuare la chiamata (click to dial).Se il numero risulta occupato o non raggiungibile, l’operatore dovrà tentare una chiamata ad un nuovo nominativo proposto automaticamente dal software. Spesso, il tempo speso per i tentativi di chiamata non andati a buon fine può incidere sui costi dell’indagine. Per risolvere questo problema è stata sviluppata una soluzione chiamata “Predictive Dialing”.Con l’opzione Predictive Dialing il centralino si occupa di effettuare le chiamate automaticamente e di passare agli intervistatori liberi solo i nominativi che hanno risposto. Il Predictive Dialing è un metodo di chiamata che permette un enorme risparmio di tempo, massimizzando il rendimento degli operatori.  Schema del flusso dell’indagine CATI Comparazione tra chiamata manuale e predictive dialing Schema di lavoro con predictive dialing Chiamate in uscita e chiamate entranti: differenza tra outbound e inbound Quanto descritto finora prevede che sia il call center a chiamare i nominativi. Questo metodo di chiamata è detto outbound (in uscita).A volte, è necessario un metodo differente che preveda che sia la persona da intervistare ad effettuare la chiamata al call center. Questo metodo di chiamata è detto inbound (in entrata). In modalità inbound, il centralino passa la chiamata al primo intervistatore libero. L’intervistatore, dopo aver ricercato e identificato il nominativo, procede normalmente con l’intervista.È anche possibile impostare l’indagine in modalità mista. La modalità mista outbound-inbound viene generalmente sfruttata per gestire quelle chiamate che il call center riceve a seguito di un esito occupato o non raggiungibile. È molto frequente, infatti, che le persone contattate richiamino per sapere chi li ha cercati. La modalità mista permette di recuperare queste preziose chiamate ottimizzando il numero di interviste concluse. Schema del flusso Outbound e Inbound I principali vantaggi delle interviste con metodologia CATI I vantaggi delle interviste con metodologia CATI sono i seguenti:QualitàAumento della qualità del dato grazie sia all’intermediazione del rilevatore, pronto a chiarire eventuali dubbi del rispondente, sia grazie al software stesso, sviluppato in modo da impedire errori di somministrazione del questionario;TempoNotevole riduzione dei tempi di realizzazione delle interviste telefoniche grazie all’inserimento dei dati e la gestione dei richiami telefonici. La fase di inserimento dati è immediata. I richiami telefonici, così come gli appuntamenti, sono anch’essi gestiti in modo sistematico e organizzato dal software stesso.ControlloIn ogni momento è possibile monitorare il campionamento delle interviste, eventuali mancate risposte, interviste non completate ed altro ancora.RisparmioSe confrontato con le obsolete tecniche di intervista su carta, il metodo CATI non comporta grandi costi di gestione.Semplicità d’uso per gli operatoriLa metodologia CATI permette agli amministratori delle indagini di muoversi facilmente dentro al percorso dell’intervista senza bisogno di particolari skill tecniche o formazione. Questo permette agli operatori di focalizzarsi sull’intervistato e raccogliere dati accurati.Contatto personaleLa presenza dell’intervistatore garantisce un contatto personale con il rispondente. È un aspetto fondamentale, soprattutto nel caso in cui l’indagine tocchi temi delicati. Servendosi poi di un sistema efficiente, questo sarà in grado di proporre in modo automatico i contatti appartenenti alle quote richieste. Ad esempio, se il campione prevede che vengano intervistate solo donne, il sistema scarterà automaticamente tutti i nominativi maschili.Nel caso in cui la quota si basasse su un dato non ancora rilevato, una domanda di screening posta all’inizio del questionario permetterà di filtrare solo le interviste utili al fine della ricerca. Questo, oltre a garantire un’alta performance degli operatori, permette una notevole riduzione dei costi d’indagine.Oggi molte aziende leader fanno affidamento alle interviste CATI per raccogliere dati preziosi che possono aiutarli a conoscere meglio i propri clienti e costruire il brand. Anche le università e i ricercatori usano la metodologia CATI nel loro lavoro, raccogliendo informazioni per gli studi accademici. La versatilità della metodologia di indagine CATI per le ricerche di mercato la rende facile da adattare ad una varietà di progetti e situazioni. Scopri i vantaggi di IdSurvey per le aziende IdSurvey è una piattaforma per sondaggi intuitiva e completa oltre a essere estremamente solida e flessibile. L’ottimo servizio assistenza ci ha consentito, in maniera abbastanza celere, di evadere nuove richieste o implementazioni del software per survey. Dekra Italia S.r.l. Automotive Solutions Leggi il caso studio Funzionalità del survey software CATI di IdSurvey Funzioni come il Click to Dial, disponibili nel survey software CATI IdSurvey, aiutano gli operatori a raggiungere gli intervistati con un solo click, invece di sprecare tempo prezioso a digitare il numero a mano. Con la funzionalità aggiunta del Predictive Dialing, in cui il centralino chiama automaticamente il numero telefonico, i tentativi sono ottimizati così da risparmiare tempo e aumentare la produttività. Le funzionalità chiave rendono l’indagine smart, 24 ore al giorno. La metodologia di indagine CATI di IdSurvey è flessibile, intuitiva e versatile così gli intervistatori possono condurre le proprie interviste in ogni momento, dovunque nel mondo. Il software include una gestione smart del fuso orario sia per gli intervistatori che per i rispondenti. Gli amministratori di progetto possono gestire la produttività degli operatori tramite la Supervisor Dashboard, uno strumento pensato per dare accesso a statistiche, tassi di risposta e gestione dei gruppi, oltre che con gli esiti specifici per ogni chiamata. Inoltre, ci sono strumenti di gestione sia per le chiamate inbound che per quelle outbound. Funzionalità chiave come queste rendono le indagini telefoniche semplici ed efficienti. La metodologia di indagine CATI può adattarsi ad ogni necessità Una metodologia di indagine CATI efficiente dovrebbe permettere agli utenti di adattare i propri strumenti telefonici alle necessità specifiche di ogni progetto. Con IdSurvey, gli utenti possono comodamente combinare funzionalità e opzioni. Il mixed mode di IdSurvey permette all’intervistatore di iniziare l’indagine al telefono per poi lasciare il rispondente concludere via web. Gli operatori possono accedere al software direttamente da un semplice browser, senza alcuna configurazione o software addizionale. Si possono inserire appuntamenti e note per eventuali follow-up. Il metodo CATI dovrebbe rendere le tue interviste telefoniche efficienti, semplici e facili con strumenti ad alte performance per la raccolta di dati affidabili. IdSurvey sa quello che ti serve e ha tutti gli strumenti che i ricercatori professionisti vogliono nei software CATI. Il lavoro con la metodologia CATI è spesso molto variabile. Per alcune indagini statistiche sarà necessario lavorare con il numero massimo degli operatori, per altre invece sarà sufficiente molto meno personale. Cerca un fornitore di software CATI che ti permetta una gestione flessibile delle licenze per ottimizzare l’investimento! Scopri IdSurvey CATI Il survey software più apprezzato dai professionisti. Richiedi demo Indagine CATI vs indagine CAWI Dal punto di vista economico, il metodo CAWI - Computer Assisted Web Interview risulta essere più vantaggioso rispetto alle indagini CATI per la totale assenza del rilevatore, dei costi di formazione degli intervistatori all’uso del software, dei costi relativi all’organizzazione logistica e dei costi telefonici.Il metodo CATI d’altra parte assicura una qualità dei dati maggiore, ed una precisione pressoché totale.Un ultimo aspetto da prendere in considerazione dell’indagine CAWI è che questa metodologia consente di svolgere un’indagine oggettiva, vista la completa assenza di contatto con il rispondente. Questo può essere considerato un aspetto positivo o negativo, in base al tipo di indagine che si deve condurre.Per poter usufruire dei vantaggi di entrambe le tecniche potrebbe essere quella di adottare una tecnica mista con metodologie CATI e CAWI: si contatta telefonicamente l’intervistato per spiegargli l’oggetto dell’indagine e le sue varie fasi. Successivamente si invia al rispondente un’e-mail contente un link al questionario.Non tutti i software sono sviluppati per gestire le indagini miste: IdSurvey nasce con l’obiettivo di permettere la creazione di indagini statistiche miste CATI, CAWI e CAPI, in modo intuitivo, semplice ed efficace integrando strumenti indispensabili come Email Sender, sms sender e link dinamici.  - Categories: Research world #### Metodo CAWI - Computer Assisted Web Interviewing CAWI è l’acronimo di Computer Assisted Web Interviewing.Si tratta di una metodologia di raccolta dei dati che si basa sulla compilazione di un questionario via web fornito attraverso un link, un panel o un sito web.Considerato il modo più economico di eseguire indagini su popolazioni generiche, il metodo CAWI non comporta alcun costo legato all’operatore. Per questo motivo le interviste CAWI  sono diventate uno dei metodi più popolari per condurre indagini di mercato e raccogliere informazioni.Quando si sceglie di condurre una indagine CAWI, tutta l’attenzione va rivolta alla progettazione del questionario, poiché la qualità dei dati raccolti sarà direttamente proporzionale alla qualità del questionario stesso. Infatti, la metodologia CAWI non prevede un intervistatore, a differenza della CATI o CAPI. I principali vantaggi della metodologia CAWI La metodologia CAWI risulta vantaggiosa anche per altri motivi. Eccone un elenco ragionato: Questionario su misura: se il questionario è stato programmato in modo intelligente, sarà in grado di gestire automaticamente il flusso delle domande, utilizzando i filtri dove necessario e basando i quesiti successivi sulla base delle risposte fornite dal rispondente;Maggior chiarezza: il questionario cawi può essere strutturato in modo da semplificarne la compilazione. Molto utili a questo scopo sono le domanda di controllo, i menù a tendina e le domande slider, rating e drag&drop;Guide: è possibile inserire schermate d’aiuto che guidino il rispondente durante la compilazione. Questo dovrebbe poter sopperire alla mancanza di un intervistatore (presente, ad esempio nel metodo CATI o CAPI);Costi ridotti: il principale risparmio è dovuto dall’assenza dell’operatore, inoltre non esistono costi per l’acquisto di carta e materiali per la stampa, né per dispositivi elettronici;Tempi ridotti: i tempi necessari di raccolta e analisi dei dati sono notevolmente ridotti. I dati raccolti vengono salvati in tempo reale all’interno del database centrale che a sua volta può essere collegato ad un programma per l’analisi statistica.Il software per sondaggi CAWI IdSurvey, permette di avere un’analisi in tempo reale dei dati raccolti e le statistiche relative alla campagna e-mail direttamente all’interno del software. Scopri IdSurvey CAWI Il survey software più apprezzato dai professionisti. Richiedi demo Alcuni aspetti da non sottovalutare della metodologia CAWI Bisogna però considerare anche una serie di svantaggi che possono compromettere la qualità della ricerca. Ad esempio, l’assenza dell’intervistatore in qualità di guida ed aiuto alla compilazione del questionario. Ecco altri due grandi deficit delle indagini CAWI: non tutti hanno accesso ad Internet, quindi il target potrà essere ampio, ma non universale; il questionario online rischia di perdere l’attenzione del rispondente, e questo aumenta il rischio di ottenere indagini non complete o di qualità inferiore. La progettazione del questionario CAWI La progettazione del questionario online è la fase più importante di un'indagine CAWI. In questa sezione cercheremo di fornire alcuni consigli circa la stesura del perfetto.Raccolta e priorità dei datiPer prima cosa è bene definire gli obiettivi, ovvero quali sono le necessità che hanno portato alla somministrazione dell’indagine.Formato del questionarioIl questionario dovrebbe iniziare con una breve introduzione. L’inserimento di immagini e una grafica chiara, accattivante e professionale, influiscono positivamente sul numero di interviste completate. Il software CAWI IdSurvey permette la scelta, e la personalizzazione, di template ottimizzati per ogni dispositivo pronti all’uso.Lunghezza del questionarioCome regola generale, il questionario non dovrebbe superare i 5 minuti di durata complessiva.TestÈ importante ottenere feedback che possono essere cruciali per il miglioramento o l’approfondimento del questionario.Formati di rispostaMolto importante è scegliere il formato più adatto per le valutazioni e le risposte. Le possibilità sono numerose:risposta singola: il rispondente deve cliccare sul radio button relativo alla risposta desiderata. Questa escluderà ogni altra possibile risposta.risposta multipla: il rispondente può scegliere più opzioni di risposta tramite checkbox.risposta aperta: grazie ad una text area agli intervistati possono argomentare la propria risposta.scale di valutazione: sono risposte con una scala estremamente semplice (es. non mi piace per niente, non mi piace molto, neutro, mi piace un po’, mi piace molto).tipi di risposta “smart”: sempre più software, come IdSurvey, permettono l’uso di sliders, slider di comparazione, rating, drag&drop, foto, audio, video files, ecc. Metodi di distribuzione del questionario CAWI Di seguito riportiamo i metodi di distribuzione del questionario più utilizzati nella metodologia CAWI. Distribuzione con link univoco La distribuzione del questionario con link univoco prevede un link specifico per ogni nominativo. In questo modo il sistema sarà in grado di relazionare i nominativi caricati nel sistema con i questionari online compilati.Questo consente di avere informazioni utili come la lista dei nominativi che hanno completato l’intervista o, ad esempio, quelli che l’hanno iniziata senza completarla.Il tracciamento dei nominativi permette di effettuare azioni a gruppi specifici, come ad esempio l’invio di una mail di sollecito a tutti quelli con intervista parziale. Link univoco e quote La distribuzione con link univoco si rende necessaria anche per le indagini CAWI con quote su dati già conosciuti. Vediamo un semplice esempio: se si vogliono concludere 1000 interviste distribuite per metà tra donne e uomini, sarà necessario impostare le due quote 500 donne e 500 uomini.Al completamento di una quota, il software si occupa di fermare ulteriori interviste non necessarie (dette over-quota). Se conosciamo già il sesso dei nominativi, il software avvertirà in tempo reale i rispondenti di un over-quota che accedono al questionario, evitando così di raccogliere interviste inutili.Quando ci si basa su informazioni preesistenti, la distribuzione con link univoco è indispensabile per permettere scartare automaticamente i nominativi non necessari al completamento delle quote.IdSurvey permette inoltre di evitare l’invio dell’invito email ai nominativi non utili al completamento delle quote. Questa caratteristica ottimizza la distribuzione dell’indagine con conseguente risparmio di tempo ed economico. Scopri IdSurvey CAWI Il survey software più apprezzato dai professionisti. Richiedi demo Distribuzione anonima Con la distribuzione anonima non c’è relazione fra il nominativo e l’intervista. Questo metodo viene utilizzato quando si vuole garantire l’anonimato ai rispondenti.In questo caso gli intervistati accederanno tutti dallo stesso link, che sia pubblicato in un sito, in un social oppure distribuito via email. È bene notare che, per sua natura, la distribuzione anonima consente ad un rispondente di effettuare più volte l’intervista. Come viene effettuata la distribuzione delle interviste CAWI? Email e SMSÈ possibile inviare l’invito alla compilazione ad una lista di nominativi completi di indirizzo email o via SMS. I software CAWI che integrano la funzionalità di invio email e SMS, permettono anche di visualizzare i nominativi che hanno aperto le email o, ad esempio, quelli che non hanno ricevuto l’invito alla compilazione per casella piena, email inesistente, ecc.È molto importante scegliere con attenzione il software per indagini in quanto solo pochi consentono di inviare email o SMS senza l’ausilio di strumenti esterni. Questa integrazione è molto importante per una gestione più facile e coerente dell’intera ricerca di mercato.Con IdSurvey ad esempio, puoi programmare i solleciti automatici a tutti i nominativi che non hanno ancora completato l’intervista grazie all'integrazione dell’invio di email e SMS nel survey software.Pubblicazione linkÈ possibile pubblicare il link in qualsiasi sito o in qualsiasi social. Questo metodo è spesso utilizzato per le indagini via web in distribuzione anonima.PanelIl panel è un insieme di nominativi profilati a cui si effettuano indagini periodiche. Solitamente si considera un panel un campione rappresentativo di una specifica categoria, utile per condurre indagini statistiche ripetute nel tempo.Oggi il termine panel è utilizzato (forse impropriamente) per definire qualsiasi lista di nominativi disponibili a partecipare ad indagini di qualsiasi argomento in cambio di premi o compenso in denaro.Esistono servizi come ad esempio Toluna e Research Now, che mettono a disposizione i loro nominativi per sondaggi di qualsiasi natura.Esistono anche software per la gestione completa di un proprio panel. Ad esempio, una società può costruire un panel basato sui propri clienti per poter misurare costantemente la soddisfazione o per effettuare indagini per mettere a punto le strategie di marketing per un nuovo marchio o prodotto. Le indagini basate su panel si adattano perfettamente alla metodologia CAWI perché permettono di aumentare in modo considerevole il tasso di risposta.Quasi tutti i software CAWI sono in grado di interfacciarsi con servizi di panel in quanto si tratta più di una procedura che di vere caratteristiche tecniche. Va considerato però che solo alcuni riescono a semplificare questa procedura permettendo una corretta configurazione in pochi click. Metodologia CAWI su mobile Un’altra questione importante è la compatibilità del sistema con i dispositivi mobili più diffusi. Infatti, oltre il 35-40% dei rispondenti apre il questionario direttamente dal proprio smartphone o tablet.Per migliorare l’esperienza del rispondente, è bene sviluppare griglie con poche colonne, per evitare il rischio che la compilazione del questionario diventi poco pratica se non impossibile e di utilizzare un layout responsive. Questa caratteristica non è contemplata da tutti i sistemi CAWI.Anche in questo caso IdSurvey garantisce la massima funzionalità: l’intero sistema è nativamente responsivo e il software si occupa di adattare la pagina allo schermo. La gestione delle liste di contatti La qualità della lista dei nominativi è di fondamentale importanza quando si parla di indagini online. Basta pensare che per assicurarsi la chiusura di 1.000 interviste può essere necessario l’invio di oltre 100.000 inviti. Per ovviare a questa problematica esistono diverse strategie. Se i contatti fanno parte di una lista clienti, ad esempio, questi saranno maggiormente incentivati a completare l’intervista perché saranno coscienti di collaborare al miglioramento di un prodotto o di un servizio. I Panel sono un’altra valida opzione. Utilizzati da un numero sempre crescente di aziende ed istituti di ricerca, servono per ottenere un elenco di nominativi profilati (es. abbonati ad un servizio televisivo, clienti di una catena di supermercati) e consentono di gestire incentivi e premi da assegnare a chi completi il questionario. Ecco che servendosi di queste due strategie è possibile ridurre i 100.000 inviti via email fino a 5.000, assicurandosi 1.000 interviste completate. Inoltre è evidente come la somministrazione del questionario a clienti fidelizzati migliori notevolmente la qualità dei dati raccolti: il crescente valore assegnato alla qualità delle liste ha generato un vero e proprio commercio di nominativi profilati. Questo business ha dato vista a servizi come Toluna o Cint: utilizzare questi servizi però non assicura una buona qualità di dati raccolti. Scopri i vantaggi di IdSurvey per le aziende​ Grazie all’introduzione di IdSurvey in Aboca abbiamo avuto la possibilità di spedire dei premi nel punto vendita che aveva compilato la survey. Inoltre, lo strumento report & dashboard integrato nel software ci ha dato la possibilità di estrarre facilmente i dati relativi alle survey, immediatamente disponibili per essere elaborati dal reparto BI. Aboca - Apoteca Natura Leggi il caso studio Qualità dei dati della metodologia CAWI Nelle indagini CAWI è molto importante monitorare la qualità e l’attendibilità dei dati. Ad indagine in corso è buona norma effettuare un controllo delle interviste complete e incomplete in modo da verificare se domande troppo complesse (o troppo lunghe) causino eccessive cadute. La qualità del questionario sarà valutabile anche durante l’analisi dei dati raccolti: analizzando i tempi di completamento del questionario e le interviste compilate in modo non coerente, sarà possibile escludere i dati che comprometterebbero il risultato di un’indagine.Un altro parametro utile è il livello di soddisfazione dei partecipanti. Questo può essere individuato confrontando la quantità di questionari terminati a quella dei questionari abbandonati.Monitorare ed eventualmente correggere difetti del questionario è determinante per assicurarsi dati attendibili per un’analisi di alta qualità.In conclusione, la metodologia CAWI per poter risultare efficace, dev’essere condotta con grande precisione e seguendo determinate regole che, se rispettate, saranno in grado di garantire soddisfazione al minimo costo. - Categories: Research world #### Metodologia di raccolta dati mista: 4 ragioni per usarla Fare le domande giuste per ottenere informazioni preziose. Sfruttare i canali adeguati. Usare le tecniche più efficaci per il target di riferimento. Questi e molti altri sono i fattori che fanno la differenza in una ricerca di mercato. Tutto ciò ha però un unico obbiettivo: massimizzare la response rate, cioè completare più interviste possibili. Come farlo? In molti casi un ottimo alleato è la metodologia di raccolta dati mista (o mixed mode). Scopriamo, nelle prossime righe, cos’è e perché è importante integrarla nella tua strategia.   La metodologia di raccolta dati mista nella pratica D.A. Dillman e J. Tarnai, autori di diversi libri sulla raccolta dati, già nel 1988 affermavano: “I sondaggi in Mixed Mode saranno il futuro della raccolta dati.” Ma in cosa consiste il Mixed Mode (metodologia di raccolta dati mista) nella pratica? Affiancare ad un metodo raccolta dati un altro, al fine di ottenere response rate alte e una maggiore qualità delle risposte. Per esempio, stai applicando il Mixed Mode quando inizii l’intervista al target con un questionario CATI e la termini con un questionario CAWI (o CAPI). Oppure quando conduci entrambe parallelamente.   La metodologia di raccolta dati mista: 4 motivi (importanti) per usarla Indagini via web, interviste offline, via telefono: quale strumento può aiutarti a concludere più interviste possibili? Come abbiamo visto la risposta è un mix dei metodi di raccolta. Ed ecco perché usarla: Un pubblico più ampio. In America il 20% della popolazione non ha connessione internet (e in Italia il 34%, fonte Il Fatto Quotidiano). Solo questo potrebbe suggerirci l’utilizzo, ad esempio, di questionari via telefono oltre che via web, per espandere il target raggiungibile. Accelera i tempi. Il tempo è una risorsa scarsa e la raccolta mista può velocizzare la compilazione dei questionari, ad esempio avviando più tecniche di indagine parallelamente. Aumenta la qualità delle risposte. Può capitare che, in un’intervista via web, la risposta ad una domanda aperta risulti incompleta o comunque non esauriente. In questo caso aggiungere la raccolta telefonica o face2face sarà risolutivo. Incontrare le preferenze dell’intervistato. L’intervistato potrà optare per lo strumento che più lo fa sentire a suo agio.   Come IdSurvey può aiutarti a massimizzare la response rate Response rate basse, tecniche d’indagine non adatte al target: i fattori che concorrono a rendere un’indagine di mercato efficace sono molti e IdSurvey può essere un alleato in questo percorso. IdSurvey è stato pensato ed ottimizzato per permetterti di sfruttare tutti i benefici della metodologia della raccolta mista: è l’unico software presente sul mercato su cui puoi svolgere, pianificare e monitorare le tue interviste CAWI, CATI, CAPI da un’unica piattaforma puoi attivare ogni modalità con un semplice click hai tutte le modalità in un’unica indagine puoi condurre interviste parziali in una modalità e completarle in un’altra, senza perdita di dati   Scopri IdSurvey mixed-mode - Categories: Research world #### Metodologia e dispositivi diversi, un’esperienza unica Indagini CATI CAWI CAPI perfettamente integrate in un unico software Con IdSurvey, dopo la creazione del questionario, puoi decidere come somministrarlo: via telefono, via Web, face to face o in modalità mista per indagini CATI CAWI CAPI. Telefono L’interfaccia dell’operatore mette a disposizione strumenti intuitivi fin dal primo utilizzo, compilare il questionario e gestire l’intervista è semplice anche per i nuovi operatori. Web Le interviste via web sono visualizzate perfettamente su computer, portatili, tablet e smarthphone, le interfacce sono responsive e si adattano automaticamente allo schermo di qualsiasi dispositivo senza dover installare nessun componente aggiuntivo. Mobile offline L’intervistatore può scaricare gratuitamente l’app IdSurvey dallo store del proprio dispositivo, ed è compatibile con Apple iOS, Android, Windows, Windows Phone. Tutto è pronto con pochi tap. Le tue indagini CATI CAWI CAPI saranno facili da creare, da controllare e da gestire. - Categories: News #### Metodologie di raccolta dati: vantaggi e difetti (CAPI CATI CAWI) In questo articolo analizzeremo le tre metodologie di raccolta dati più presenti e più influenti nel mondo delle ricerche di mercato: CATI, CAWI e CAPI. La tecnologia ha cambiato le regole ed ha favorito lo sviluppo di numerose (e sostanziali) modifiche alle tecniche usate per raccogliere dati. La nostra analisi vuole rendere possibile un confronto tra i tre strumenti sopra citati, per capire se esiste la possibilità di stilare una classifica di valore e di efficienza.   CATI - indagini telefoniche La metodologia CATI (Computer Assisted Telephone Interview) è stata sviluppata con il preciso intento di migliorare la semplice intervista telefonica. Questa metodologia consiste in un software che, in maniera automatizzata, è in grado di seguire e supportare l’intervistatore durante la ricerca. A video compaiono le domande di cui si compone il questionario, seguite dall’elenco delle possibili risposte che l’intervistato può fornire. Questa metodologia porta numerosi vantaggi: elevata qualità del dato di ricerca ottenuto: l’intervistatore non rischia di somministrare le domande del questionario in maniera scorretta ed imprecisa; riduzione dei tempi: i recall (richiami telefonici) vengono organizzati e ricordati in modo automatico dal sistema. In più, l’intervistatore inserisce i dati in modo immediato e diretto, senza bisogno del passaggio cartaceo-computer; aumento di accuratezza e precisione: trattandosi di un questionario a video, completamente guidato, non c’è spazio per errori di trascrizione o compilazioni confuse e poco comprensibili; controllo totale sull’andamento delle interviste: una schermata riassuntiva permette di verificare in tempo reali quante e quali interviste sono state completate e quali invece sono state interrotte o sono incomplete.   CAWI - indagini web Abbiamo iniziato il nostro articolo sottolineando quanto l’avvento del web sia stato fondamentale. Questo si fa particolarmente evidente quando si parla della metodologia CAWI(Computer Assisted Web Interviewing). Nei primi anni, l’uso del CAWI permetteva di sondare una percentuale vicina al 20% della popolazione. Questo vuol dire che veniva usato per ricerche limitate. Ad oggi, la tecnologia CAWI permette di condurre indagini su popolazioni generiche ed ampie (una nazione, una grande azienda…). Questa metodologia si basa sull’invio email di un link agli intervistati selezionati. Questi devono collegarsi ad internet e compilare in autonomia il questionario. Ecco quindi le caratteristiche principali della metodologia CAWI: il software si occupa dell’invio delle e-mail e della loro conseguente classificazione; il rispondente invitato via email (normalmente) clicca su un link e compila il questionario. Va da sé che requisito fondamentale per condurre indagini CAWI è quello di essere in possesso degli indirizzi e-mail dei propri intervistati.   CAPI - indagini face-to-face La metodologia CAPI (Computer Assisted Personal Interview) è lo sviluppo tecnologico della ben nota tecnica di ricerca Face to Face. I dati vengono quindi rilevati da un intervistatore durante un incontro reale con persone fisiche. Supportato da uno smartphone, da un tablet o dal PC, il rilevatore può condurre l’intervista e riportare in tempo reale le risposte. I dati vengono inviati in modo immediato al server centrale. La metodologia CAPI è molto presente nel settore delle visite Mystery Client: i clienti misteriosi possono svolgere le loro rilevazioni in modo discreto, compilando la scheda di rilevazione direttamente dal proprio smartphone o da un palmare.   Metodologie di raccolta dati: alcune considerazioni Abbiamo messo le tre principali metodologie di raccolta dati a confronto. Ognuna di esse ha rappresentato un grande passo avanti per le ricerche di mercato. E’ il momento di fare qualche considerazione sull’effettiva validità di queste metodologie. Abbiamo già elencato i loro vantaggi. Ora ci interessa ricercarne i punti deboli e tentare di ordinarle su una scala di valore. La metodologia CAWI porta numerosi vantaggi ma, per essere utilizzabile, tutti i rispondenti devono avere un indirizzo e-mail e una conoscenza sufficiente del computer. La metodologia CAPI ha l’indiscusso vantaggio di basarsi sull’interazione reale, Face to Face. Questo azzera la possibilità di imprecisioni nella compilazione del questionario, poiché il rispondente può rivolgersi all’intervistatore in qualsiasi momento. D’altro canto, il numero medio di interviste giornaliere che un intervistatore può completare durante una giornata di lavoro è solitamente inferiore a quello di un operatore CATI. La metodologia CATI garantisce i vantaggi delle altre due tecniche di rilevazione: l’eterogeneità del target e la presenza dell’operatore telefonico. Però, effettuare un indagine CATI rimane il metodo più costoso a causa dei costi elevati, legati al call center, operatori e traffico telefonico.   Metodologie di raccolta dati: il vincitore è… Tutti! In conclusione, non esiste in assoluto una metodologia più valida di un’altra. Ogni società deve valutare con attenzione i risultati attesi del job. Solo allora potrà scegliere una metodologia e servirsi dello strumento che può meglio aiutarlo a raggiungere lo scopo. Utilizzare un software come IdSurvey, capace di gestire tutte le metodologie sopra descritte, permette di scegliere ogni volta la tecnica più adatta all’indagine.   Scopri IdSurvey - Categories: Research world #### Misurare la brand loyalty: come e perché. Sviluppare nei propri consumatori un forte attaccamento alla marca è oggi la vera sfida per ogni imprenditore. L’abbiamo raccontato anche in questo nostro articolo sulla customer satisfaction. Qui lo ribadiamo: secondo le più recenti ricerche, trattenere un consumatore costa 5 volte quanto acquisirlo. Per questo motivo, la brand loyalty può giocare un ruolo chiave al fine di creare una clientela fedele al tuo brand.   Brand loyalty: cos’è e perché è importante Cosa intendiamo esattamente con brand loyalty (fedeltà alla marca)? Ecco la definizione: “La fedeltà alla marca è la capacità del brand di mantenere i propri clienti nonostante possano acquistare lo stesso prodotto dalla concorrenza.” Perché è importante? La brand loyalty può dare alla tua azienda un vantaggio competitivo. Aumentarla, infatti, significa: ridurre i costi di marketing: un cliente fedele costa meno di un cliente appena acquisito (dato che, non fidandosi ancora a pieno del brand, va convinto, motivato e rassicurato) attirare nuovi consumatori: un cliente fedele innesca passaparola positivo portandoti nuovi clienti soprattutto in quei settori in cui l’acquisto è rischioso e molto costoso. dà tempo per rispondere alle minacce della concorrenza: un cliente fedele è un cliente restio al cambiamento anche quando un concorrente introduce un nuovo prodotto con più funzionalità o più conveniente di quelli già esistenti. Questo ti dà la possibilità di prendere tempo e apportare successivamente le innovazioni, senza perdere quote di mercato.   Misurare la brand loyalty tramite indagini di mercato La fedeltà alla marca ruota intorno a 5 fattori chiave che possono essere misurati tramite sondaggi di mercato: apprezzamento fiducia soddisfazione del cliente qualità percepita valore percepito   Quali domande fare Apprezzamento della marca L’apprezzamento del marchio indica la capacità che ha di suscitare sentimenti positivi o negativi. Attenzione, non stiamo parlando di “riconoscibilità” del marchio o di “consapevolezza”. Misurate il grado di apprezzamento con con queste domande: ⁃ Vede positivamente il nostro marchio? ⁃ Considerate il nostro marchio superiore alla concorrenza? Soddisfazione del cliente La soddisfazione del cliente misura la capacità del prodotto/servizio di incontrare le aspettative (o di superarle, ancor meglio) del tuo acquirente.Con quali domande puoi raggiungere l’obbiettivo? ⁃ In una scala da 1 a 10, con quale probabilità consiglierebbe il nostro prodotto? ⁃ Rispetto alla concorrenza, la qualità del nostro prodotto è più bassa, uguale o più alta? La fiducia La fiducia alla marca è direttamente proporzionale alla fedeltà: un suo aumento o diminuzione non potrà far altro che influenzare positivamente o negativamente la fedeltà alla marca. ⁃ Hai fiducia nel nostro marchio? ⁃ Come abbiamo fatto a meritarci la tua fiducia? ⁃ In che modo possiamo mantenere la tua fiducia? Qualità percepita La qualità percepita è un altro fattore determinante per misurare la fedeltà alla marca. ⁃ Come giudica le qualità del nostro prodotto/servizio? ⁃ Quanto considera rimpiazzabile il nostro prodotto/marco? Valore percepito Il valore percepito è collegato alla qualità percepita, ma tiene conto degli aspetti soggettivi. Ecco 3 domande con le quali possiamo misurare il valore percepito: ⁃ Che valore ha il brand/prodotto per te? ⁃ Con che probabilità compreresti un altro brand/prodotto se fosse venduto in un posto per te più comodo? ⁃ Con che probabilità compreresti un altro brand/prodotto se fosse venduto ad un prezzo più conveniente?   Conclusione: scopri il tuo fattore chiave Se sei giunto alla fine di questo post hai sicuramente ben chiaro perché, misurare la brand loyalty, è importante per la tua azienda. Indagini di mercato professionali possono essere la chiave per andare in profondità e capire quali, di questi fattori, è necessario per tenerti stretto i tuoi clienti.   Scopri IdSurvey per brand loyalty - Categories: Research world #### Ottieni il massimo dalle indagini con dispositivi mobili “Mobile first!” anche per indagini con dispositivi mobili. Qualsiasi questionario che deve raggiungere un vasto numero di persone non può non tenere conto di questo nuovo approccio, il “mobile first!” ( “i dispositivi mobili prima di tutto!”). Sia che si parli di questionari via web (CAWI) che di sondaggi sul campo (CAPI o face-to-face), questo articolo vi aiuterà a migliorare l’efficacia delle vostre indagini con dispositivi mobili.   Design e Formattazione delle indagini per dispositivi mobili: 3 consigli Il dispositivo mobile da cui gli utenti compileranno il nostro sondaggio ha dimensioni notevolmente ridotte rispetto ai supporti su cui siamo abituati a lavorare. Per questo motivo è importante tenere a mente che, le indagini con dispositivi mobili non consentono di inserire testo descrittivo e complementare alle domande in modo agevole. Un sondaggio che dovrà essere compilato anche da dispositivo mobile deve essere quindi molto conciso. Ma non basta. Ecco 3 utili suggerimenti:   1) Evitare i grandi blocchi di testo: grandi porzioni di testo saranno dannose per il vostro sondaggio mobile. Limitate la lunghezza dei testi e cercate di “spezzare” i paragrafi troppo voluminosi. Il consiglio: utilizzate testo in grassetto per permettere di individuare con facilità i punti chiave del discorso, e servitevi di elenchi puntati per variare la visualizzazione del testo.   2) Preferire una visualizzazione verticale: suggeriamo di preferire uno scorrimento verticale ad una visualizzazione orizzontale, poiché molto più comoda per i dispositivi di dimensioni ridotte. Il consiglio: la scelta del software è cruciale. Assicuratevi sempre che non esistano problemi di compatibilità con questo tipo di formattazione. IdSurvey ad esempio, grazie all’impaginazione responsive, gestisce perfettamente tutti i dispositivi mobili.   3) La gestione delle immagini: come sappiamo, l’inserimento di immagini può rivelarsi di grande aiuto. Il dispositivo mobile però, a causa dell’automatico ridimensionamento delle immagini, potrebbe non consentirne una visualizzazione corretta. Per questo motivo è preferibile limitare il loro uso. Non stiamo suggerendo di creare un sondaggio “asettico”, con sfondo bianco e scritte nere, ma di prestare particolare attenzione alla fluidità di visualizzazione delle immagini ed alla velocità di caricamento delle stesse. Il consiglio: in fase di costruzione del sondaggio, usate codici di formattazione che determinino il ridimensionamento automatico delle immagini e evitate immagini troppo pesanti preferendole a versioni ridimensionate ad-hoc.   Caratteristiche grafiche delle indagini con dispositivi mobili Riassumendo, ecco un elenco delle caratteristiche grafiche di cui un buon sondaggio facilmente compilabile da dispositivi mobili dovrebbe tener conto: sostituire ad un alto numero di immagini uno sfondo accattivante; giocare con il contrasto tra lo sfondo e il colore del testo per favorire la leggibilità; preferire un carattere di scrittura di impatto e che non affatichi la vista; limitare la lunghezza dei testi e il numero di domande contenute in una singola schermata; utilizzate uno stile semplice e pratico piuttosto che uno complesso ed elaborato.   Quali domande per un’indagine ottimizzata per dispositivi mobili? Ora è necessario chiarirci le idee circa le domande più adatte da inserire. Abbiamo già detto che lunghe porzioni di testo sono da evitare. Ma quali sono le altre regole per individuare il giusto formato di domanda? Ecco alcuni consigli: Menù a discesa. Quando lavoriamo ad un questionario pensato anche per dispositivi mobili, dobbiamo sempre tenere a mente che verrà visualizzato su uno schermo di piccole dimensioni. Di conseguenza è possibile che molti elementi presenti nei classici sondaggi su computer possano non essere perfettamente integrabili. Il menù a discesa consente di includere numerose possibili risposte, senza però dover cambiare schermata, garantendo una maggior facilità d’uso. Tabelle. Tanto utili nei sondaggi desktop quanto dannose nei dispositivi mobili, le tabelle sono certamente elementi da limitare. Adattare un’intera tabella ad uno schermo di dimensioni ridotte potrebbe rivelarsi un’impresa ardua. Domande a risposta aperta. Questo tipo di domanda non deve essere scartata a priori, ma è necessario limitarne l’uso. La digitazione sulla testiera di un piccolo dispositivo mobile può risultare molto scomoda. Un rispondente potrebbe avere delle difficoltà e decidere di conseguenza di dare una risposta sbrigativa ed eccesivamente coincisa. Caselle di risposta. La soluzione più immediata al problema delle domande a risposta aperta, è quella di predisporre un numero sufficiente di caselle di risposta. Il rispondente dovrà limitarsi a selezionare le caselle relative alla risposta desiderata.   Per concludere… Che si parli di un’indagine con dispositivi mobili CAWI o di una indagine con dispositivi mobili  CAPI (o cawi off-line, come spesso impropriamente chiamata), tutti i consigli riportati in questo articolo dovrebbero rappresentare il punto di partenza ogni volta che si progetta un nuovo questionario. I motivi sono molteplici, e tutti hanno un peso notevole. La tecnologia è un settore in continuo sviluppo: possiamo definirla una scienza raffinata ma democratica. Basta infatti pensare alla diffusione dei dispositivi mobili in Italia e nel mondo. Per questo motivo un software che non tenga conto del progresso tecnologico e della mobilità risulterà antiquato. IdSurvey è completamente responsive, e sia le indagini CAWI che l’app CAPI sono perfettamente compatibili con tutti i dispositivi. In conclusione, è sempre bene ricordare che i dispositivi mobili non sono semplicemente un’ alternativa ai computer: ormai oltre il 50% delle persone a cui si chiede di rispondere ad un questionario, lo farà dal proprio smartphone o tablet. Bisogna però tenere sempre in considerazione che il dispositivo mobile ha potenzialità limitate da un punto di vista grafico e di formattazione: per questo motivo è necessario svolgere numerosi test e controlli al fine di assicurarsi che la visualizzazione del questionario non venga intaccata dalle dimensioni dello schermo, e che il questionario non ne venga danneggiato.   Scopri IdSurvey - Categories: Research world #### Presentazione IdSurvey 8 IdSurvey 8 è online! Guarda il video e scopri tutte le novità. https://youtu.be/2nVul4MG9oY Custom alerts Consente di inserire dei controlli in qualsiasi pagina del questionario e avvertire l’intervistato con un testo personalizzato. Show as buttons La nuova opzione “mostra come bottoni” consente di visualizzare le domande di singole o multiple con un nuovo aspetto user friendly. Carosello Consente di cambiare lo stile delle domande a griglia rendendo la compilazione più agevole e comprensibile. Carosello propone una riga alla volta e scorre automaticamente alla riga successiva. MaxDiff La domanda MaxDiff permette di chiedere qual è l’attributo peggiore e quale il migliore. Oppure il meno importante e il più importante. Opzioni su griglie IdSurvey 8 aggiunge anche opzioni per modificare il comportamento delle griglie rendendole incredibilmente flessibili ad usi particolari, senza la necessità di nessun script. L’opzione colonne esclusive impedisce di selezionare la stessa risposta su righe differenti. Questa soluzione è utile per creare delle griglie ranking, in alternativa alla domanda drag&drop. Inoltre è disponibile l’opzione colonne obbligatorie se si vuole che oltre alle domande presenti in ogni riga, si risponda anche a tutte le colonne. Queste nuove funzionalità possono essere combinate fra loro e con quelle già disponibili nelle domande a griglia. Questo vi permette di creare griglie anche molto particolari per le esigenze più disparate. Ad esempio è possibile rendere le righe facoltative e impostare l’obbligatorietà per colonna in modo da creare una griglia ruotata. Oltre alla modifica del comportamento delle griglie, ci sono anche opzioni che ne modificano il layout. Possiamo ridurre la larghezza delle griglie, opzione perfetta per la creazione di form, oppure scegliere se mostrare la domanda a griglia anche su dispositivi mobili con schermi piccoli o se mostrare una riga per volta, come se fossero tante domande semplici separate. Domanda Firma e Upload file IdSurvey 8 introduce anche nuovi speciali tipi di domanda, perfetti per indagini CAWI e CAPI. La domanda firma è perfetta per dispositivi touch ma compatibile anche su computer desktop con mouse o trackpad. La domanda Upload File consente di fare l'upload di qualsiasi tipo di file, è ovviamente possibile specificare i tipi di file ammessi. Domanda foto Se si utilizza un browser compatibile verrà chiesto se si intende caricare una foto esistente o scattarne una nuova. Ad esempio si può richiedere una foto dell’intervistato, oppure di scattare la foto ad un documento. Una soluzione perfetta se stiamo utilizzando IdSurvey per un reclutamento. Domanda audio Può essere utilizzarla per richiedere un feedback vocale piuttosto che pretendere che l’intervistato dettagli le sue opinioni in una lunga text area. Domanda video Utile per indagini qualitative ma anche per Mystery Shopping e altri utilizzi. Disc Space Con IdSurvey 8 abbiamo rivoluzionato la gestione dei media, prevedendo uno spazio disco dedicato in modo da mantenere più leggero il database. Per questo, ora è possibile gestire grandi quantità di file, inclusi video in alta definizione, senza influire negativamente sulle prestazioni di IdSurvey. Ogni cliente avrà a disposizione 5GB di spazio disco in modo totalmente gratuito. Per chi fa largo uso delle domande media e in modo particolare per la domanda video, sono disponibili upgrade a 250 GB al costo di 299 euro all’anno e a 500 GB, a 499 euro all’anno. CAPI Test Mode Con IdSurvey 8 è finalmente possibile utilizzare la modalità di test sull’app CAPI. CAPI QRCode Grazie ai QRcode che si trovano nella lista degli operatori assegnati al CAPI, è sufficiente inquadrarli con la fotocamera dello smartphone o tablet per accedere immediatamente. CAPI Registrazione in background Attivando l’opzione di registrazione in background nelle impostazioni, tutte le interviste CAPI verrano registrate. Grazie anche alla registrazione della posizione GPS, sarete in grado di supervisionare il lavoro dei rilevatori e la qualità delle interviste raccolte. Inoltre, grazie ad una nuova funzione flowscript, è possibile registrare anche solo una parte dell’intervista. CAPI Sincronizzazione La sincronizzazione dei file e delle interviste è stata completamente riscritta portando numerosi vantaggi. Il caricamento delle interviste ora è più veloce ed efficiente, anche per indagini con domande multimediali. Ma c’è un’altra importante novità. Ora il CAPI supporta pienamente le indagini mix-mode. Con IdSurvey 8, anche le interviste parziali vengono sincronizzate con il server e questo permette ad esempio di iniziare un’intervista su CAPI e completarla con CATI o viceversa. È possibile addirittura passare un’intervista parziale CAPI ad un altro rilevatore, oppure recuperare tutte le interviste sincronizzate anche se si cambia dispositivo. Anche la procedura di riapertura delle interviste CAPI complete è diventata semplicissima. Ora è sufficiente che un amministratore clicchi su “riapri intervista” e dopo la sincronizzazione il rilevatore potrà accedere immediatamente all’intervista. CATI Restiling IdSurvey 8 porta novità anche nell’interfaccia CATI. Abbiamo migliorato i contrasti ed eliminato sfumature per migliorare la leggibilità e quindi il lavoro degli operatori. Per lo stesso motivo sono stati sostituiti alcuni font, come quello dei numeri telefonici e dei codici. Ora l’interfaccia operatore è molto più chiara ed essenziale CATI Key-entry IdSurvey introduce Key entry, l’inserimento da tastiera. Con Key-entry puoi utilizzare solo la tastiera per compilare le interviste, far partire le chiamate e segnare gli esiti, può incrementare visibilmente la velocità degli operatori. L’utilizzo è semplicissimo ma nasconde un motore sofisticato per rendere l’inserimento da tastiera veramente comodo. CAWI reCaptcha La funzionalità reCaptcha impedisce l’accesso all’intervista a bot. ReCaptcha è estremamente utile quando si pubblica un link in un sito o in un social. CAWI Redirect overquota Redirect specifico per interviste complete ma over quota per un indirizzamento specifico, come previsto da alcuni panel provider. CAWI QRcode Per facilitare i test e il preview su dispositivi mobili, è disponibile un QRcode per accedere immediatamente all’intervista semplicemente inquadrandolo con la fotocamera, in modo simile a quanto abbiamo visto per il CAPI.   Scopri IdSurvey 8! - Categories: News #### Profilare i clienti o utenti: perché conviene? Profilare i clienti → Conoscere → Comunicare “Il mondo è bello perché è vario", recita un famoso proverbio italiano. Che sia vero oppure no, è certo che chi si occupa di marketing farebbe bene a tenere sempre a mente questa breve ed incisiva massima e aggiungere tra le buone abitudini quella di profilare i clienti e i nuovi contatti. Perché diciamo questo? Semplice. Perché i clienti non sono tutti uguali. Come non lo sono tra loro gli utenti o i rispondenti. Ognuno di loro ha determinate caratteristiche caratteriali, diverse propensioni d'acquisto, un diverso approccio agli eventi che devono essere tenuti a mente. Non conoscere questi aspetti può essere molto dannoso per il proprio business. Nel migliore dei casi non si otterranno risultati. Nel peggiore, si otterranno per la maggior parte risultati imprecisi, lacunosi e non veritieri. Per questo motivo…   profilare i clienti vuol dire conoscere Conoscere è la base di partenza per ogni strategia di web marketing che punti ad essere efficace. Questo aspetto si fa particolarmente evidente nel settore delle ricerche di mercato, dove tutto ruota intorno alla comunicazione, pensata come strumento di raccolta di dati. Profilare i propri clienti permette di diversificare la comunicazione, adattandola alle caratteristiche specifiche di ogni potenziale cliente. Inoltre, serve a garantire precisione e un maggior controllo sull’uso delle proprie risorse. Ogni cliente porta con sé una serie di informazioni preziose per il ricercatore: approcciarsi nel modo corretto a queste informazioni è l’unico modo possibile per estrapolarle ed usarle ai fini di ricerca.   Creare valore Profilare i propri clienti serve quindi a conoscerli meglio, ad essere informati circa le loro esigenze per poter elaborare strategie e proposte che puntino a trasformarli in clienti ed utenti attivi. E per quanto riguarda le indagini di mercato? Profilare gli utenti è alla base di qualunque ricerca di mercato. Un esempio: ci è stato chiesto di sviluppare un’indagine relativa al consumo di latte in polvere per neonati. Come troveremo i rispondenti, se prima non li avremo profilati? A chi sottoporremo un questionario, se nel nostro database mancano le informazioni necessarie? Si tratta, è evidente, di due esempi davvero banali ma che servono a far capire con chiarezza quanto sia imprescindibile possedere una scheda cliente/utente aggiornata, completa e approfondita. Si tratterà quindi di fondamentale importanza dedicare le adeguate risorse alla profilazione del cliente, che dovrà essere eseguita in modo preciso, approfondito e ragionato. Questo servirà a diversi scopi: ridurre i tempi di studio, gestione e avvio del progetto studiare e produrre un questionario in linea con il proprio target avviare una campagna di marketing adeguata avere un maggior numero di risposte e di interazioni ottenere interazioni approfondite e utili ai fini della ricerca Attraverso l’uso dei programmi dedicati, si potrà raccogliere ed elaborare un numero elevato di informazioni. Profilare il proprio cliente non è semplice ma non deve necessariamente essere un’operazione complessa. Infatti, spesso basta sottoporre al rispondente una serie di domande (anche banali). In questo modo potremo scoprire al momento dell’avvio dell’indagine, se il profilo in questione è adatto o meno alla ricerca e se potrà creare valore per noi e per il lavoro che ci accingiamo a svolgere.   Elemento chiave: il target Sappiamo che profilare significa ottenere una lista di nominativi e nuovi contatti di qualità su cui basare la nostra ricerca. Questa lista è quindi il punto di partenza per poter definire il target a cui sottoporre l’indagine. Per chiarire il concetto useremo un esempio: dobbiamo eseguire un’indagine sul latte in polvere. La prima cosa da fare sarà quindi procurarsi una lista contenente i nominativi di donne con figli. Ma non basta, bisogna definire il target. Per farlo selezioneremo, tra i contatti in nostro possesso, quelli appartenenti a donne con un figlio di età inferiore ad 1 anno. Ecco che il nostro target è stato definito.   Elemento chiave: il campione rappresentativo Una volta chiarito qual è il target della nostra indagine, avremo necessità di ottenere un campione rappresentativo. Tornando al nostro esempio sul latte in polvere, per assicurarci la rappresentatività dovremo intervistare per il 49,5% mamme di un neonato maschio, per il 49,5 % mamme di una bambina e per l’1% mamme di gemelli. In questo modo potremo calcolare gli invii di inviti basandoci sulle quote, risparmiando così una notevole quantità di tempo, di energie e di denaro. Nel caso, ad esempio, la nostra indagine riguardasse unicamente le madri di gemelli, è chiaro che invitare solo loro alla compilazione del questionario ci assicuri un grande vantaggio. Solo una precisa profilazione dei propri clienti e/o dei propri utenti può garantire questi risultati. - Categories: Research world #### Qual è il miglior strumento per fare ricerche di mercato? Le ricerche di mercato sono un prezioso e fidato alleato per raccogliere i dati e le informazioni necessarie a guidare il tuo business. Uno degli strumenti più utilizzati per raccogliere i dati nelle ricerche di mercato è il sondaggio. Grazie ai sondaggi potrai raggiungere un target molto specifico e raccogliere informazioni preziose su un determinato mercato, un marchio, un prodotto, sulla popolazione, ecc. Pertanto, la scelta del giusto software per sondaggi è fondamentale. Infatti, le caratteristiche e le possibilità offerte dai vari fornitori di survey software sono spesso diverse fra loro.  Alcuni si limitano a gestire soltanto sondaggi online, altri,  quelli più professionali, consentono di svolgere anche sondaggi telefonici e offline. Ma non è tutto, scopriamo insieme quali caratteristiche dovrebbe avere il software più adatto al tuo business.   Le caratteristiche di un software professionale per ricerche di mercato Selezionare il software per sondaggi più idoneo alla tua attività può essere piuttosto complicato. Per aiutarti nella scelta tieni ben a mente le caratteristiche chiave che dovrebbe avere. Non dovrebbe avere limiti Non tutti i software per sondaggi sono illimitati. Alcuni hanno un numero massimo di domande o risposte che puoi inserire nel sondaggio. Altri non includono funzioni avanzate come le condizioni logiche, cioè la capacità di cambiare il flusso del questionario secondo una regola specifica. Assicurati di selezionare uno strumento che ti permetta di chiedere tutto quello che vuoi senza alcun limite. Dovrebbe poter usare diversi canali Molti software per sondaggi sono progettati per creare solo sondaggi online. Tieni bene a mente che la ricerca di mercato non è fatta di soli sondaggi web. Scegliere una piattaforma che può gestire più canali di raccolta dati (telefono, offline, integrazione con panel, mobile) può essere una mossa vincente. Dovrebbe avere una modalità di test Quando pubblichi l'indagine devi essere sicuro che il tuo progetto funzioni e che offra ai rispondenti la migliore esperienza possibile. Per garantire la consistenza e l'esperienza d'uso ottimale devi testare attentamente il progetto. Alcuni strumenti professionali - come IdSurvey - offrono una modalità di test a garanzia che il sondaggio rispecchi esattamente il progetto da te immaginato. Dovrebbe avere la possibilità di rendere le informazioni dinamiche I testi dinamici (o piping) permettono di personalizzare il questionario in base alle informazioni proveniente dal database o dalle risposte date. Le funzionalità di personalizzazione possono essere davvero utili per migliorare l'esperienza dell'utente e aumentare la qualità delle risposte. Ma attenzione: molti strumenti non includono queste funzionalità! Dovrebbe avere un sezione per monitorare i risultati Quando crei un sondaggio, devi anche tenere traccia della cosa più importante: i risultati. Gli strumenti più avanzati includono una sezione per monitorare le risposte che stai raccogliendo, come ad esempio Analysis & Report. La sezione di reporting ti permette di controllare i risultati in tempo reale e, inoltre, di progettare report personalizzati da condividere online o da scaricare in diversi formati. Il software per sondaggi IdSurvey risponde a tutte queste caratteristiche. Richiedi demo Excerpt: IdSurvey ti aiuta a gestire i casi in cui allo stesso partecipante al sondaggio sono associati più numeri di telefono. Scopri come. - Categories: Research world #### Quello che devi sapere per creare una indagine CAWI Con un'indagine CAWI puoi raccogliere facilmente i dati usando uno strumento versatile e responsivo. Se devi condurre un’indagine/ricerca, sia che sia per un progetto accademico o per raccogliere dati sui clienti, la prima cosa da fare è scegliere la metodologia. Un modo versatile e responsivo per condurre le tue interviste è quello di usare indagini CAWI. Il CAWI, o computer-assisted web interviewing, è facile da impostare e utilizzare. Ecco alcuni punti chiave che ti aiuteranno a iniziare la tua ricerca.   Cos’è una indagine CAWI? Come si intuisce dal nome, una indagine CAWI è condotta on line, usando uno strumento web-based come il software IdSurvey. Gli utenti accedono all’indagine tramite un link che puoi fornire per email, sms o in una pagina web. Ci sono alcune caratteristiche che rendono unico questo tipo d’indagine: Raggiungere un vasto numero di rispondenti contemporaneamente. Creare un link personalizzato per ogni rispondente o raccogliere risposte anonime. Includere immagini, video, audio e file alla tua indagine. Personalizzare l’aspetto della tua indagine usando CSS.  Combinare la tua indagine CAWI con altre metodologie, come il CATI e il CAPI, usando IdSurvey.   Che cosa rende IdSurvey diverso dagli altri? Non tutti gli strumenti per indagine online sono gli stessi. IdSurvey ti offre sia un elevato livello di usabilità sia funzionalità avanzate, quindi è adatto a ricercatori accademici e universitari e istituti di ricerca. E’ facile gestire le tue indagini con IdSurvey usando funzionalità come l’invio integrato di email e le campagne Standard di invio per ottimizzare il completamento delle quote campionarie. Avrai anche un’assistenza tecnica rapida e professionale nel caso in cui tu abbia bisogno d’aiuto.   Come iniziare Il processo di creazione di una indagine via web comprende la creazione delle domande e lo sviluppo del design che i tuoi utenti vedranno mentre completano il questionario online. Puoi selezionare un tema presettato o incorporare il tuo logo. Il layout si adatterà allo schermo dell’utente, sia che utilizzi uno smartphone, un computer o un tablet. Puoi scegliere tra diversi tipi di domande come il drag and drop, lo slider, rating o griglia. Il software CAWI IdSurvey ti guida attraverso il processo cosi da creare un questionario eccellente che ti porterà i dati di cui hai bisogno. Creare un'indagine CAWI è un ottimo modo per avere velocemente informazioni fondamentali dal tuo target di rispondenti.   Scopri IdSurvey - Categories: Research world #### Questionari online: l’importanza di un aspetto grafico efficace Quando si parla di survey online, la qualità del contenuto è fondamentale, ma anche l’aspetto grafico gioca un ruolo chiave nel coinvolgere i rispondenti e trasmettere professionalità. Un questionario con un aspetto grafico curato può aumentare la fiducia, ridurre l’abbandono e rendere l’esperienza di compilazione più fluida. Per questo, IdSurvey mette a disposizione un editor avanzato per la creazione di temi, pensato per offrire il massimo livello di personalizzazione delle tue indagini online. Differenza fra layout e stili Nel contesto dei questionari online, il layout e lo stile grafico sono due elementi distinti ma complementari. Il layout si riferisce alla disposizione strutturale degli elementi: la posizione delle domande, la gestione degli spazi, l’allineamento e la sequenza dei contenuti. Lo stile grafico, invece, riguarda l’aspetto estetico: colori, font, icone, bordi, sfondi e tutti gli elementi visivi che caratterizzano l’identità del questionario. Un layout efficace garantisce un’interazione fluida e ordinata, favorendo l’accessibilità e una migliore fruizione su qualsiasi dispositivo. Uno stile grafico curato, coerente con la brand identity, rafforza la riconoscibilità e contribuisce a creare un’esperienza professionale e piacevole per il rispondente. Entrambi gli aspetti, se ben integrati, possono aumentare il tasso di completamento della survey e migliorare la qualità della raccolta dati. Con l’editor dei temi di IdSurvey puoi progettare questionari con un layout funzionale e uno stile grafico personalizzato, perfettamente in linea con i tuoi obiettivi e l’immagine del tuo brand. Un editor visuale per la personalizzazione completa L’editor visuale integrato ti permette di modificare ogni elemento del layout in modo semplice e intuitivo. Non è necessario conoscere linguaggi di programmazione: puoi gestire l’intero aspetto del questionario grazie a un’interfaccia user friendly e con un'anteprima in tempo reale. Tra le funzioni principali trovi: Vasta libreria di temi pronti all'uso Personalizzazione di colori, font e dimensioni del testo Personalizzazione dei radio button e dei checkbox  Modifica dei margini e delle spaziature tra gli elementi Controllo larghezze, dimensioni e allineamento degli elementi Inserimento di loghi, immagini e sfondi personalizzati Visualizzazione responsive per ottimizzare il layout su dispositivi mobili   Ogni modifica viene mostrata istantaneamente nel pannello di anteprima, permettendoti di testare e perfezionare il layout e gli stili senza interruzioni.   Temi riutilizzabili Ogni personalizzazione può essere salvata come nuovo tema. Questo ti consente di: Riutilizzare il layout e la grafica in nuovi progetti, risparmiando tempo Mantenere consistenza visiva tra survey diverse Creare una collezione di temi brandizzati per più clienti   Inoltre, puoi modificare un tema già applicato a una survey senza alterare altre indagini che utilizzano lo stesso modello, mantenendo così piena flessibilità nella gestione dei progetti. Flessibilità per ogni tipo di survey e dispositivo Che tu stia realizzando un sondaggio di customer satisfaction, un’indagine di mercato, un test di prodotto o una raccolta dati interna alla tua organizzazione, il layout e lo stile dewvonoi adattarsi al contesto. L’editor di IdSurvey è progettato per gestire ogni elemento grafico del questionario anche su dispositivi mobile. Puoi, ad esempio, decidere di visualizzare le domande come pulsanti per facilitarne la selezione da parte degli utenti che utilizzano dispositivi mobili. CSS e JavaScript per utenti avanzati Per chi ha esigenze più tecniche, IdSurvey consente di inserire codice CSS e JavaScript personalizzato, offrendo così il massimo controllo sul comportamento e sullo stile del layout. È l’opzione ideale per sviluppatori, web designer o istituti che vogliono personalizzare nel dettaglio aspetti specifici del layout e dello stile delle proprie indagini. Conclusione L’aspetto grafico di un questionario è molto più di un dettaglio estetico: è uno strumento strategico per aumentare il coinvolgimento, migliorare l’esperienza del rispondente e rafforzare l’identità della tua organizzazione. Con l’editor dei temi di IdSurvey hai a disposizione una tutti gli strumenti necessari per progettare survey online che siano graficamente efficaci, funzionali e performanti. - Categories: Research world #### Random, organizza la casualità Il random. Con IdSurvey puoi impostare il random su qualsiasi oggetto del questionario: pagine, gruppi, domande e risposte. Creare i questionari in IdSurvey è estremamente facile. Non è richiesta nessuna conoscenza di programmazione e nessun software da installare. Proponi in ordine casuale le risposte, le domande o le pagine del questionario grazie al potente random engine di IdSurvey. Di seguito ti mostriamo come è semplice utilizzare il random all’interno delle tue indagini su ogni item del questionario. Puoi inserire un oggetto all’interno di un gruppo di rotazione semplicemente abbinando un colore all’oggetto.   Ogni gruppo di rotazione può essere inserito a sua volta all’interno di un blocco random, che legherà tra loro alcune opzioni del gruppo. Questa funzione estenderà le possibilità di random ad infinite combinazioni. Il blocco random è attivabile da interfaccia con un semplice click.   Con l’opzione “clona da” puoi facilmente riproporre una sequenza random su qualsiasi oggetto del questionario (risposte, domande, gruppi, pagine o sezioni). Basterà specificare nell’apposito spazio l’oggetto da cui copiare l’ordine randomizzato. Richiedi una demo e scopri il random di IdSurvey! - Categories: News #### Redemption indagine: come migliorare il rapporto tra inviti e interviste completate Tasso di redemption indagine Iniziamo con una definizione importante: la redemption dell'indagine è il numero di questionari compilati rispetto al numero complessivo di questionari spediti. Redemption è quindi quel dato che serve a dirci quante risposte siamo riusciti ad ottenere con la nostra indagine. Il successo di un’indagine si misura sui risultati ottenuti in termine di quantità e qualità dei dati raccolti. In questo articolo parleremo delle strategie che aiutano a migliorare il rapporto tra inviti e interviste completate, la redemption dell'indagine. A seconda della metodologia utilizzata per sottoporre (o inviare) il questionario, si otterranno risultati differenti.   Pre-reclutamento telefonico, via email e SMS Se ad esempio ci concentriamo sul tradizionale metodo di reclutamento off-line, per cui i rispondenti vengono contattati telefonicamente, via e-mail o SMS per essere invitati a partecipare ad un indagine on-line, ci troviamo davanti ad una semplice ma determinante difficoltà: il diverso grado di padronanza del computer. Non tutti infatti hanno piena confidenza con il web. Si pensi ad esempio alle persone più anziane o a quelle che non posseggono un personal computer o una connessione ad internet. Va poi tenuto presente che un pre-reclutamento telefonico può risultare oneroso sia per quanto riguarda i costi sia per quanto riguarda il personale necessario. Problema che, ovviamente, viene eliminato con un pre-reclutamento via e-mail o sui social network.   Il broadcast Parlando sempre di comunicazione via e-mail, esiste un’altra modalità di invito all’indagine: il broadcast. Si tratta dell‘invio randomizzato di inviti ad indirizzi e-mail già posseduti dall’azienda o acquistati dai canali predisposti. Questa modalità è altamente sconsigliata poiché va contro i più basilari principi del marketing.   Pop-Up Un metodo efficace, ma non adatto a tutti i tipi di indagine, è quello di acquistare spazi pop-up: la navigazione dell’utente sul sito viene interrotta da un avviso che lo invita a partecipare ad un’indagine on-line. Metodo decisamente più efficace dei banner, ma tuttavia poco efficace se paragonato a metodi più tradizionali.   Il Panel L’ultimo strumento utile per l’invio di inviti presuppone l’esistenza di un database, di un Panel da cui è possibile ricavare gli indirizzi e-mail di utenti profilati, che hanno espressamente dato la loro disponibilità a partecipare a questo tipo di ricerche. Come incentivo, ai rispondenti viene offerto un premio che può corrispondere a denaro o a buoni-sconto.   Il tasso di abbandono Abbiamo scelto quale strumento utilizzare per invitare le persone a partecipare alla nostra indagine. Il passo successivo è quello di assicurarci che la portino a termine ottenendo una buona redemption dell'indagine. Per tasso di abbandono si intende la percentuale di rispondenti che ha deciso di abbandonare l’intervista prima che questa fosse conclusa. Vediamo quali sono i principali motivi che possono spingere il rispondente ad abbandonare: l’intervista è troppo lunga: Il consiglio: inserire più domande in una stessa schermata avrà un impatto differente sull’intervistato la durata complessiva del questionario:  Il consiglio: selezionare le domande e fare un buon uso dei filtri il valore dell’incentivo:  Il consiglio: fare in modo che sia chiaro fin da subito il premio in palio. il questionario non è scorrevole:  Il consiglio: utilizzare un layout pulito e semplice, scrivere testi sintetici e comprensibili e, quando possibile, inserire delle immagini. le domande sono ridondanti: Il consiglio: limitare il questionario alle domande necessarie, concentrandosi sul renderle complete ed efficaci. Insomma, i metodi per aumentare il tasso di redemption sono molti e vanno valutati a seconda dell’indagine che si intende proporre. Seguendo i nostri consigli potrete verificare i risultati di un corretto sviluppo e distribuzione di un’indagine on-line. Excerpt: face to face software - Categories: Research world #### Ricerca di mercato quantitativa: è ancora valida? Sulla ricerca di mercato quantitativa ci sono due scuole di pensiero: c’è chi giudica ancora valide “le tradizionali” e chi invece le reputa superate. Senza dubbio alcuni metodi di ricerca sono profondamente in crisi perché il consumatore ha profondamente cambiato il modo in cui decide di acquistare e i mercati sono diventati estremamente veloci.   Le ricerca di mercato quantitativa: perché metterla in discussione L’approccio della ricerca quantitativa tradizionale si basa nello scoprire i nessi di causalità che portano il consumatore all’acquisto. Alcuni degli strumenti più usati sono: focus group qualitativi: permettono di condividere, e costruire nuove idee riguardo al comportamento del consumatore acquisti accompagnati: per capire in real time comportamento dell’acquirente ricerche etnografiche: per osservare il comportamento del target nel suo ambiente (ad esempio in ufficio) interviste telefoniche e face-to-face Se da una parte queste ricerche riescono a fornire una conoscenza del mercato maggiore, dall’altra sono molto lente e costose. Due fattori che si scontrano con le esigenze dei business di oggi in cui la velocità è di cruciale importanza. Ma non è solo una questione di velocità ed economicità. Nel corso degli anni diversi studi ci hanno rivelato con esattezza come il consumatore decide durante un’acquisto e come questo influisce sulla raccolta dei dati. Nelle prossime righe te lo sveliamo!   Il consumatore sceglie in maniera veloce e irrazionale Negli ultimi 10 anni la ricerca è riuscita a delineare i binari sui quali si muovono le scelte di acquisto dei consumatori. Daniel Kahneman nel suo libro “Thinking, Fast and Slow” svela i meccanismi del pensiero dietro l’acquisto: Sistema 1 | Veloce e Pigro: lo usiamo nella maggior parte dei casi. Durante lo shopping in un negozio di abbigliamento o al supermercato. Non rimaniamo ore a pensare qual è la scelta di migliore tra la passata di pomodoro a marchio Coop o della Cirio: prendiamo la decisione nel minor tempo possibile Sistema 2 | Lenta ed Elaborata: lo usiamo in rarissimi casi, durante acquisti importanti e di alto valore. Dato che ci richiede molto sforzo usiamo il sistema 2 solo in casi di assoluta necessità. La tesi di Kahneman mette in discussione le ipotesi di consumatore razionale su cui poggia gran parte del marketing tradizionale. Infatti l’acquirente sembra spesso scegliere irrazionalmente piuttosto che tramite nessi di casualità.   Le interviste lunghe influenzano le risposte L’irrazionalità del consumatore cambia anche il modo di approcciare ai sondaggi. Molta letteratura scientifica conferma un dato di fatto inequivocabile: più parliamo ad una persona, più abbiamo la possibilità di influenzare le sue risposte. Così la rendiamo più razionale di quello che effettivamente è nel momento in cui acquista un prodotto. Per questo motivo metodi di ricerca come i focus group, vengono oggi messi fortemente in discussione poiché forzano le persone a passare dal Sistema di pensiero 1 (che riguarda la maggior parte degli acquisti) al Sistema 2.   Contrastare la memoria corta con ricerche “veloci” Un altro fattore che incide fortemente sulle ricerche di mercato è la proverbiale “memoria corta”. Gerald Zaltman, professore all’Harvard University, dimostra in uno studio come la mente tende a perdere informazioni nel tempo sostituendole, in maniera inconsapevole, con altre mai avvenute. Cosa ne può imparare il marketing da questa lezione? Che le ricerche di mercato, più sono veloci, più sono efficaci dato che all’aumentare del tempo tra l’acquisto e un sondaggio aumenta la possibilità di raccogliere risposte non corrispondenti alla realtà. Metodologie come quella CAPI face-to-face possono essere d'aiuto nel raccogliere dati in tempo reale, analizzando il feedback a caldo del consumatore.   Conclusioni Negli ultimi 20 anni le scelte d’acquisto dei consumatori si sono trasformate mettendo, come abbiamo visto, seriamente in discussione il mondo della ricerca di mercato quantitativa tradizionale. La soluzione migliore per le aziende oggi? Dotarsi anche di strumenti di marketing veloci, che sfruttino le nuove tecnologie (web e mobile) e che ovviamente abbiano costi contenuti, come IdSurvey. E gli strumenti di ricerca tradizionali? A nostro parere sono tutt’ora utili a patto che vengano applicati correttamente poiché permettono, rispetto ad esempio ai sondaggi web, un livello di conoscenza maggiore del proprio target.   Scopri IdSurvey per le ricerche di mercato! - Categories: Research world #### Ricerca di mercato: definizione e suggerimenti Sei un imprenditore o un responsabile d’azienda? Allora saprai bene che prendere decisioni strategiche è la parte da cui dipende il futuro della tua azienda. Il rischio di sbagliare è sempre in agguato e, investire le proprie risorse in maniera efficace, è importante per non perdere quote di mercato e guadagnare un vantaggio sui competitor. Quindi, come minimizzare la probabilità di errore e prendere decisioni di mercato in serenità? Servendosi delle ricerche di mercato. Ecco perché.   Ricerca di mercato: definizione Possiamo definire una ricerca di mercato come la sistematica raccolta di dati relativi a problematiche e decisioni di marketing per beni e servizi. Nel concreto a cosa servono le ricerche di mercato? capire meglio il comportamento del tuo target di riferimento conoscere la struttura di un nuovo mercato in cui vorresti distribuire il tuo prodotto approfondire la conoscenza del mercato in cui la tua azienda già opera capire la soddisfazione del tuo consumatore intercettare eventuali “bisogni latenti” nel mercato e sviluppare un prodotto/servizio che lo soddisfi Insomma, le ricerche di mercato possono essere il tuo alleato per costruire un business florido e mantenerlo tale nel tempo. Ma in che modo queste possono aiutarti?   Ricerca di mercato: definizione della raccolta quantitativa e qualitativa Dopo aver fissato gli obbiettivi, i ricercatori di mercato hanno diversi strumenti per raccogliere dati. Questi ultimi si dividono in due tipologie: dati quantitativi e dati qualitativi. I dati quantitativi sono spesso numerici e richiedono un grande lavoro sia in sede di misurazione che, successivamente, di analisi statistica. Affinché i dati quantitativi siano significativi il campione osservato di utenti deve essere piuttosto numeroso e le domande devono essere strutturate in maniera sempre uguale per ogni utente. Esempio pratico: attraverso un sondaggio indirizzato ai propri clienti, Sky vuole conoscere il grado di soddisfazione dei propri utenti del pacchetto Sport. Agli intervistati viene data la possibilità di esprimersi attraverso gli aggettivi quantitativi per niente, poco, discretamente, molto. Raccolti i risultati, ci sarà bisogno di un calcolo statistico per tracciare la media e conoscere il grado di soddisfazione complessivo dell’utenza. I dati qualitativi servono invece a capire come o perché avviene un determinato avvenimento economico significativo per la tua azienda. I tratti distintivi di questa tipologia? Spesso l'approccio qualitativo usufruisce di sondaggi face2face o dei focus-group. Inoltre, non servono molti intervistati affinché i dati siano significativi. Le domande che vengono fatte sono destrutturate e danno al ricercatore la possibilità di spaziare tra gli argomenti. Esempio pratico: Procter & Gamble ha appena ideato un nuovo prodotto per la bellezza della donna con delle nuove proprietà. Per capire se investire o meno sulla distribuzione, i ricercatori di mercato convocano un focus-group tra coloro che hanno testato il prototipo, per capire il comportamento del consumatore target rispetto alle proprietà del nuovo prodotto (preferiscono una profumazione diversa? Una consistenza differente? Un packaging più accattivante?).   Interpretare i dati e prendere la giusta decisione I dati qualitativi e qualitativi sono molto importanti, ma da soli non sono sufficienti. Una volta raccolti, l’interpretazione è ciò che consente di trasformarli in decisioni utili per l’azienda.   Scopri IdSurvey - Categories: Research world #### Scopri come creare un sondaggio online Con questi consigli puoi scoprire come creare un sondaggio online facilmente  Se devi imparare come creare un sondaggio online per un progetto di ricerca accademica o scientifica o per raccogliere informazioni importanti sui tuoi clienti, dovresti considerare alcune nozioni importanti prima di iniziare. Anche se ci sono molti tipi di piattaforme online per progettare i tuoi questionari online, il software fornito da IdSurvey ha diversi vantaggi che possono rendere il processo molto più facile e semplificato per te.   Come creare un sondaggio online: 3 step   Cominciare a creare una indagine online  Quella delle indagini online è una metodologia comunemente conosciuta come CAWI computer-assisted web interviewing. Uno dei primi step per creare la tua indagine online è di inserire le impostazioni, iniziando con le opzioni di contatto. In IdSurvey, per esempio, hai l’opzione di distribuire la tua indagine tramite un link generico che permette risposte anonime oppure puoi creare dei link univoci con identificativo per ogni rispondente. Questa funzionalità ti permette di tracciare le informazioni e le risposte per ogni persona che partecipa all’indagine in modo semplice e veloce. Puoi importare una lista di contatti per distribuire la tua indagine facilmente.   Progettare la tua indagine Un altro aspetto importante del creare un sondaggio online è imparare a progettare il questionario. IdSurvey vi offre un’ampia gamma di opzioni per aggiungere sezioni alla vostra indagine. Non hai bisogno di sapere come scrivere il codice perchè il software IdSurvey ha anche un’interfaccia grafica. Comunque, se sapete come usare il codice e preferite usare questa funzionalità, il software ve lo permette. Nella finestra della Gestione del Questionario potete creare facilmente nuove sezioni e domande. Ci sono molti temi che vi aiuteranno a personalizzare la vostra indagine e se vorrete, potrete anche caricare un logo.   Inviare la tua indagine ai rispondenti Il software IdSurvey ha la funzionalità di Invio Email che ti permette di inviare direttamente una mail ai rispondenti, senza lasciare il programma. Questa funzione ti permette di controllare in tempo reale le statistiche di invio e il tasso di risposta alla tua indagine. Puoi anche impostare delle quote per la tua indagine così da raccogliere solo interviste rilevanti per il tuo campione statistico. Quando impari a creare un sondaggio online, la semplicità e la reattività dello strumento sono massime priorità. IdSurvey ti permette di raccogliere le informazioni di cui hai bisogno in un modo cucito sui tuoi bisogni.    Scopri IdSurvey - Categories: Research world #### Softphone Integrato: un’evoluzione nelle indagini telefoniche Nel mondo delle ricerche di mercato e delle survey telefoniche, l'efficienza operativa è un elemento chiave per ottenere risultati affidabili, ottimizzare i processi e contenere i costi. Tra le innovazioni che hanno trasformato il settore, il softphone integrato nei software CATI rappresenta una soluzione tecnologica di grande impatto, specialmente per i contact center che operano in modalità CATI (Computer Assisted Telephone Interviewing). Ma cos’è un softphone integrato e quali sono i suoi vantaggi nel mondo delle survey?   Cos’è un softphone integrato? Un softphone integrato è una funzionalità incorporata direttamente nell’interfaccia web dell’operatore CATI che consente di effettuare e ricevere chiamate VoIP senza la necessità di installare nessun plugin o software esterno. Funziona direttamente all’interno della piattaforma di survey, eliminando la necessità di configurazioni complesse e semplificando la gestione delle chiamate e degli operatori. Essendo un sistema completamente web-based, sia il software CATI che il softphone integrato sono accessibili direttamente da un browser, senza necessità di installazioni locali. Questo consente agli operatori di lavorare in modo immediato e senza interruzioni, sia in ufficio che in smart working. I softphone più avanzati sfruttano la tecnologia WebRTC per gestire i flussi audio, garantendo un’operatività immediata senza la necessità di configurare firewall e router.   Perché il softphone integrato è la soluzione ideale per le survey telefoniche? Le indagini telefoniche richiedono strumenti affidabili, scalabili e facili da gestire. Rispetto ai softphone tradizionali il softphone integrato offre numerosi vantaggi: Eliminazione dell'installazione di software esterni: gli operatori possono effettuare chiamate direttamente dalla pagina di raccolta delle interviste, senza dover scaricare e configurare programmi o plugin aggiuntivi. Maggiore flessibilità: gli operatori possono lavorare da remoto con la stessa efficienza di un contact center centralizzato. Perfetta integrazione con il software CATI: il softphone è direttamente collegato ai flussi di lavoro dell’intervista, migliorando e velocizzando l’esperienza dell’operatore. Grazie al all’integrazione con il click-to-dial e il predictive dialing, l’operatore può effettuare chiamate senza dover utilizzare il tastierino numerico. Migliore gestione degli operatori e delle chiamate: i migliori software CATI offrono la configurazione completamente automatica degli interni. Tutti gli intervistatori possono raccogliere interviste utilizzando il softphone integrato senza che l’amministratore debba creare e configurare gli account sul centralino. Azzeramento dei tempi di configurazione: né gli amministratori né gli operatori telefonici devono configurare router, firewall o interni, poiché il softphone integrato è immediatamente operativo.   Softphone vs Softphone integrato: quale scegliere? Softphone standard (standalone) Softphone Web Softphone integrato Requisiti Richiede installazione di un software esterno. Browser e una connessione internet. Browser e una connessione internet. Configurazione Gestione e creazione account sia su centralino che in ogni postazione. Configurazione firewall, router, ecc. Gestione e creazione account sul centralino. Nessuna configurazione. Login operatore L’intervistatore deve aprire e gestire sia il softphone che l’interfaccia per le interviste su due finestre di due diverse applicazioni. L’intervistatore deve aprire, accedere e gestire sia il softphone che l’interfaccia delle interviste su due finestre separate del browser. L’intervistatore deve aprire e fare il login esclusivamente nell’interfaccia per le interviste. Integrazione con CATI Limitata, spesso richiede plugin o sviluppi custom. Limitata, spesso richiede plugin o sviluppi custom. Completa, out of the box. Smart Working Possibile, ma richiede un setup complesso. Pronto all’uso. Pronto all’uso. Costi Licenza separata + manutenzione. Licenza separata + manutenzione. Nessun costo extra.   Softphone e smart working: un binomio perfetto Negli ultimi anni, il lavoro da remoto è diventato sempre più comune anche nel settore delle ricerche di mercato. I softphone web e quelli integrati permettono agli operatori di condurre interviste telefoniche da qualsiasi luogo con una connessione internet. Un vantaggio significativo del softphone integrato è che gli operatori possono operare immediatamente accedendo semplicemente al software per le interviste telefoniche. Non è infatti necessario installare e configurare applicazioni o plugin.   Come scegliere il giusto sistema CATI con softphone integrato? Per scegliere un software CATI con softphone integrato efficiente è importante valutare: L'integrazione nativa con il software: assicurati di scegliere un software per interviste telefoniche che offra un vero softphone integrato che non richieda l’utilizzo di plugin o applicazioni aggiuntive. Il protocollo utilizzato: verifica che il protocollo utilizzato per il flusso audio sia WebRTC. Questo ti garantirà la funzionalità del softphone senza particolari configurazioni di firewall e router. La configurazione automatica degli interni sul centralino: assicurati che il software CATI non preveda configurazione degli interni sul centralino. I migliori software CATI offrono infatti la configurazione automatica degli interni di ogni operatore. Utilizzi realmente una sola finestra di lavoro: assicurati che per utilizzare il softphone integrato l’intervistatore non debba gestire due finestre. Una vera integrazione infatti prevede che le chiamate siano gestire direttamente dalla finestra principale, ad esempio facendo click sul nominativo per avviare la chiamata o scegliere un esito per chiuderla.   I softphone integrati prevedono a sua volta un’integrazione tra il centralino e il sistema CATI, potrebbe quindi non essere disponibile con centralini di terze parti.   Conclusione L'adozione di un softphone integrato nei software CATI rappresenta un passo avanti verso un modello più agile, economico e scalabile. Grazie alla sua capacità di integrarsi perfettamente con i flussi di lavoro delle indagini e alla possibilità di operare in remoto, il softphone integrato è uno strumento essenziale per i contact center più dinamici. Se il tuo obiettivo è migliorare l’efficienza delle indagini telefoniche, ridurre i costi e offrire maggiore flessibilità agli operatori, un software CATI con softphone integrato è senza dubbio la soluzione giusta.   Semplifica le tue indagini telefoniche con il Softphone Integrato di IdSurvey! Elimina configurazioni complesse e migliora la produttività del tuo team. Scopri come il nostro sistema ti permette di chiamare senza installare nessun software esterno! Prova IdSurvey oggi stesso!   Richiedi una demo gratuita - Categories: Research world #### Software per sondaggi On-Premise: sicurezza, controllo e personalizzazione Negli ultimi anni, la raccolta e l'analisi dei dati attraverso sondaggi è diventata essenziale per le aziende di ogni settore. Tuttavia, quando si tratta di dati sensibili o altamente riservati, molte organizzazioni preferiscono soluzioni on-premise piuttosto che servizi cloud. Vediamo insieme perché un software per sondaggi on-premise può essere la scelta migliore per la tua azienda. Ecco cosa tratteremo: Vantaggi del software per sondaggi con installazione On-PremiseConfronto tra On-Premise e CloudQuando scegliere una soluzione On-Premise?Errori da evitare quando si sceglie un software per indagini on premiseCasi d’uso Vantaggi del software per sondaggi con installazione On-Premise Un software per sondaggi on-premise è una soluzione software installata direttamente sui server dell’azienda. Questa soluzione garantisce un controllo totale sui dati raccolti e sulle modalità di archiviazione e gestione delle informazioni.Vantaggi principali del Software On-Premise:Massimo controllo della sicurezza dei datiQuando gestisci dati sensibili, la sicurezza è una priorità assoluta. Con una soluzione on-premise, hai il controllo completo sulla sicurezza, inclusi firewall, sistemi di crittografia e protocolli di accesso. L’installazione on-premise permette di personalizzare e gestire autonomamente tutti gli aspetti tecnici del software, adattandolo perfettamente ai bisogni specifici dell'organizzazione.Compliance NormativaPer settori altamente regolamentati come sanità, finanza e pubblica amministrazione, il software on-premise facilita la conformità alle normative nazionali e internazionali, evitando possibili violazioni e sanzioni.Integrazione PersonalizzataLa flessibilità di un software on-premise consente una facile integrazione con altri strumenti e sistemi aziendali già esistenti, creando una gestione fluida dei dati e dei flussi di lavoro. Con una soluzione come IdSurvey, puoi connettere il software con CRM, ERP, sistemi di analisi avanzata e piattaforme di automazione del marketing, ottimizzando l'efficienza e garantendo un flusso di informazioni coerente e automatizzato che resti completamente nell’infrastruttura aziendale.Prestazioni e affidabilitàUna soluzione on-premise garantisce prestazioni elevate e tempi di risposta rapidi, poiché il software e i dati risiedono all’interno della rete aziendale. Non essendo dipendente dalla connessione Internet o da fattori esterni, il sistema assicura una maggiore stabilità, continuità operativa e minore rischio di interruzioni improvvise. Confronto tra On-Premise e Cloud  On-PremiseCloudSicurezzaMassimo controllo internoAffidata al provider cloudPersonalizzazioneAlta personalizzazione e adattabilitàLimitata da standard del providerCosti inizialiMaggiori, investimento iniziale necessarioMinori, spesso basati su abbonamentiManutenzione infrastrutturaGestione interna necessariaGestione affidata al providerCompliancePermette una gestione diretta e personalizzata della conformità normativa, ideale per settori altamente regolamentatiLa conformità è determinata dalle policy e dagli standard del provider, ideale per chi preferisce delegare la gestione normativa a servizi esterniScalabilitàInfrastruttura velocemente scalabile a seconda delle esigenze, ma richiede investimenti hardware e una gestione interna.La scalabilità dell’infrastruttura dipende dalle risorse messe a disposizione dal provider e dalle opzioni previste dal servizio Quando scegliere una soluzione On-Premise? Scegliere una soluzione software per sondaggi on-premise è la decisione ideale in diversi scenari aziendali, specialmente quando la sicurezza, il controllo e la personalizzazione sono fattori determinanti. Ecco i principali motivi per cui un’azienda dovrebbe optare per questa soluzione:Se operi in settori altamente regolamentatiSettori come sanità, finanza, pubblica amministrazione e telecomunicazioni devono rispettare normative stringenti sulla protezione dei dati (es. GDPR, HIPAA, ISO 27001). Un software on-premise permette di mantenere il pieno controllo della sicurezza e conformarsi più facilmente a questi requisiti.Quando è necessario rispettare policy aziendali interne sulla sicurezza ITAlcune aziende, in particolare multinazionali e grandi organizzazioni, impongono l’uso esclusivo di infrastrutture interne per motivi di governance e risk management. In questi casi, una soluzione on-premise è l’unica opzione disponibile.Se gestisci dati sensibili o riservatiAziende che trattano dati personali, informazioni finanziarie, proprietà intellettuale o ricerche riservate devono garantire il massimo livello di protezione e controllo. Con una soluzione on-premise, i dati rimangono interamente sotto la gestione dell’azienda, senza dipendere da provider esterni per la sicurezza e la conformità normativa.Se desideri personalizzazioni avanzate e integrazioni complesseUn software on-premise offre maggiore flessibilità per integrare il sistema con strumenti aziendali esistenti come CRM, ERP, centralini telefonici o database interni. È la soluzione ideale per chi ha necessità di workflow personalizzati e automazioni specifiche.Se vuoi evitare problematiche di sovranità dei datiAlcuni Paesi impongono restrizioni sull’archiviazione dei dati in infrastrutture cloud situate all’estero. Con un sistema on-premise, è possibile mantenere tutti i dati all’interno del proprio Paese, rispettando le normative nazionali sulla sovranità dei dati. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Errori da evitare quando si sceglie un software per indagini on premise Quando si sceglie un software di sondaggi aziendali, è fondamentale evitare alcuni errori comuni che potrebbero limitare il successo del progetto:Sottovalutazione dei requisiti: prima dell’acquisto, assicurati che il software sia compatibile con l’infrastruttura aziendale esistente e viceversa.Scarsa considerazione della manutenzione: una soluzione on-premise richiede manutenzione e aggiornamenti periodici. Scegli un software con un team di supporto professionale che disponga di tutte le competenze necessarie per supportarti nella manutenzione e negli aggiornamenti.Mancanza di integrazione con sistemi interni: assicurati che il software possa adattarsi alla crescita della tua azienda e integrarsi con CRM, ERP e altri sistemi già in uso. Una buona integrazione consente di ottimizzare i flussi operativi e adattarsi completamente alle esigenze aziendali.Insufficiente sicurezza dei dati: verifica che il software rispetti rigorosamente i requisiti di sicurezza richiesti dalla tua azienda. Devi poter mantenere il pieno controllo sulla privacy e sulla gestione dei dati.Non considerare il disaster recovery e backup: molte aziende trascurano l’importanza di un sistema affidabile di backup e recovery. È fondamentale implementare un sistema di backup efficiente e procedure di disaster recovery affidabili per garantire la continuità operativa in caso di emergenze o incidenti.Sottovalutare le competenze tecniche interne: per garantire una gestione efficace di una soluzione on-premise, è essenziale che i tecnici interni dell’azienda dispongano delle competenze necessarie per interfacciarsi con il team tecnico del fornitore del software. Questo assicura una comunicazione fluida, una gestione ottimale delle configurazioni, degli aggiornamenti e del supporto tecnico, riducendo i tempi di intervento e minimizzando il rischio di interruzioni operative.Bassa compatibilità utente: assicurati che il software funzioni correttamente non solo lato backend ma anche lato frontend, su tutti i dispositivi (smartphone, tablet e computer) e su tutti i principali browser. Una compatibilità eccellente è fondamentale per offrire la miglior esperienza utente possibile.Scegliere un software poco user-friendly: un software complicato o poco intuitivo richiede formazione intensiva del personale e riduce significativamente la produttività. È importante selezionare soluzioni facili da usare, intuitive e dotate di interfacce chiare e comprensibili per tutti gli utenti. Casi d’uso Tim TIM ha implementato IdSurvey in modalità on-premise, integrandolo con i propri strumenti aziendali, tra cui CRM, Identity Access Management, barra telefonica e centralino. Grazie a questa integrazione, TIM ha automatizzato il processo di gestione delle interviste, eliminando la necessità di caricamenti manuali dei contatti. Le interviste vengono avviate direttamente dall’interfaccia di IdSurvey, seguendo criteri specifici definiti nel CRM.L’integrazione con il centralino consente agli operatori di effettuare chiamate in modo automatico, ottimizzando i tempi e semplificando il flusso di lavoro. Questo approccio permette a TIM di ottenere una panoramica dettagliata e sempre aggiornata dei propri clienti, migliorando l’efficacia delle strategie aziendali e garantendo un servizio clienti più reattivo e personalizzato. Dekra Dekra ha scelto IdSurvey on-premise per avere accesso diretto al database e la possibilità di eseguire query e routine personalizzate autonomamente. Questa flessibilità ha permesso di integrare perfettamente IdSurvey con il proprio CRM, consentendo una sincronizzazione efficace tra i sistemi. Ad esempio, gli appuntamenti fissati tramite IdSurvey vengono automaticamente visualizzati e gestiti dal CRM aziendale. McNair McNair ha installato IdSurvey on-premise principalmente per ragioni legate alla sicurezza e al controllo sui dati raccolti. La necessità principale era di garantire standard elevati di protezione dati, implementando protocolli rigorosi di sicurezza informatica interni. Con IdSurvey installato sui propri server, McNair può gestire direttamente le procedure, monitoraggio degli accessi e policy interne di sicurezza informatica. Ciò ha permesso all’azienda non solo di soddisfare severi requisiti di sicurezza interni, ma anche di aumentare significativamente la fiducia dei propri clienti nella gestione dei loro dati. Perché IdSurvey è la soluzione ideale? IdSurvey offre una soluzione on-premise potente, sicura e flessibile. Grazie alla sua struttura modulare e alla possibilità di personalizzazioni, puoi integrare un sistema di raccolta dati tramite  interviste direttamente nella tua infrastruttura aziendale. Scegliere una soluzione on-premise per la gestione dei sondaggi garantisce sicurezza, controllo e massima personalizzazione. IdSurvey è il partner ideale per le aziende che vogliono gestire i propri dati con efficienza e nel pieno rispetto delle normative.Scopri di più su come IdSurvey può supportare la tua azienda con una soluzione on-premise su misura. Faq Cos’è una soluzione software on-premise?Una soluzione on-premise è un software installato e gestito direttamente sui server interni dell’azienda, permettendo un pieno controllo dei dati e dell’infrastruttura IT.Quando è consigliabile scegliere una soluzione on-premise per i sondaggi?Quando si gestiscono dati sensibili, si necessitano alti livelli di sicurezza, personalizzazione o integrazione con sistemi interni, oppure quando ci sono specifiche normative da rispettare.Quali requisiti tecnici sono necessari per un software di sondaggi on-premise?È necessario disporre di server aziendali idonei, risorse IT interne o un servizio esterno qualificato per la manutenzione e aggiornamenti periodici.IdSurvey può integrarsi facilmente con i sistemi aziendali esistenti?Sì, IdSurvey offre un supporto avanzato per l’integrazione con CRM, ERP, piattaforme telefoniche e altre applicazioni aziendali.Una soluzione on-premise è più costosa rispetto al cloud?Inizialmente può richiedere un investimento maggiore per hardware e installazione, ma nel lungo periodo può risultare più economica, soprattutto per organizzazioni medio-grandi o con requisiti molto specifici.Il software on-premise è adatto anche alle aziende di piccole dimensioni?Generalmente è più indicato per aziende di medie e grandi dimensioni, ma può essere una buona soluzione anche per piccole realtà con esigenze specifiche di sicurezza e personalizzazione.Posso passare da una soluzione cloud ad una on-premise con IdSurvey?Sì, IdSurvey offre massima flessibilità. È infatti possibile iniziare con una soluzione cloud e passare facilmente a un’installazione on-premise in base alle esigenze aziendali. - Categories: Research world #### Soluzioni per gestire le indagini e la raccolta dati Creare sondaggi è semplice e conveniente con le soluzioni per gestire le indagini. C’è un’abbondanza di soluzioni per la raccolta dati sul mercato. Scegliere il giusto software per indagini per la tua ricerca e raccoltà dati può spaventare, specialmente se si considera la grande scelta a disposizione. Comunque, certi tipi di software garantiscono benefici che li avvantaggiano agli occhi di ricercatori e analisti di mercato. Mentre valuterai le diverse opzioni di tool web, tieni a mente le caratteristiche di cui hai bisogno, così potrai scegliere il software giusto per il tuo progetto.    Soluzioni per la raccolta dati con le indagini online Condurre indagini online è uno dei modi più popolari e comuni di raccogliere dati a causa dell’elevata presenza di dispositivi con accesso online. IdSurvey offre un software per interviste web che può essere visualizzato sia su computer, che su tablet, smartphone e con una funzionalità di invio mail inclusa dentro la piattaforma. Con le indagini web-based come quelle create con il software IdSurvey i dati possono essere raccolti in forma anonima tramite un link generico, o da persone fisiche tramite un link personalizzato. IdSurvey offre queste funzionalità e molto altro nelle sue soluzioni per gestire le indagini CAWI (computer assisted web interview).   Interviste telefoniche e interviste face-to-face Altri due tipi di intervista supportati dalle soluzioni per gestire le indagini sono le interviste telefoniche e le interviste offline, entrambe gestite da IdSurvey in modo professionale e conveniente. L’interfaccia per indagini telefoniche CATI è web based e progettata per essere immediatamente disponibile agli operatori, senza bisogno di particolare formazione. Include un’ampia gamma di funzioni come i testi dinamici, la gestione degli esiti di chiamata e l’esecuzione di chiamate inbound e outbound. Per le interviste face to face, conosciute come CAPI, si può utilizzare una connessione o lavorare offline con conseguente sincronizzazione e upload. Questo permette agli intervistatori di lavorare anche in posti dove non c’è wi-fi o connessione dati.    Soluzioni per gestire la raccolta dati più adatta ai tuoi obbiettivi Come ricercatore hai bisogno di strumenti che siano facili da utilizzare e garantiscano alte performance in termini di dati e gestione. IdSurvey offre tutto questo nelle sue soluzioni per gestire le indagini, che sono utilizzate da startup, grandi istituti di ricerca, università e aziende. La versatilità del software è tale da adattarsi ai tuoi obbiettivi specifici, così che tu possa raccogliere tutti i dati di cui hai bisogno per completare il tuo progetto accuratamente e in modo semplice.   Scopri IdSurvey - Categories: Research world #### Sondaggi offline: cosa sono, come funzionano I sondaggi offline sono indagini somministrate tramite interviste face to face utilizzando strumenti in grado di funzionare anche in assenza di connessione internet.In gergo tecnico questa metodologia è conosciuta anche come metodo CAPI (Computer Assisted Personal Interviewing) e si contraddistingue per interviste fatte di persona anziché via telefono o via web.Proprio per questa caratteristica che prevede intervistatori sul campo è necessario che lo strumento utilizzato per raccogliere l’intervista funzioni anche in assenza di connessione internet, permettendo agli intervistatori di raccogliere dati anche in zone rurali o comunque dove non si ha la garanzia della presenza di rete dati cellulare o wifi.Generalmente, durante i sondaggi offline le interviste vengono raccolte utilizzando una speciale APP per tablet o smartphone (o più raramente da computer laptop) che consente di raccogliere interviste offline e di caricare i dati raccolti in un secondo tempo (ad esempio a fine giornata lavorativa) quando è disponibile una connessione. Perché usare i sondaggi offline Principalmente, il sondaggio offline è la metodologia ideale per due casistiche di lavoro:Gli intervistatori reclutano autonomamente persone da intervistare in luoghi specifici, come ad esempio centri commerciali, negozi, concessionaria, fiere, ospedali o qualsiasi altra location ad alta affluenza dove si ha la certezza di trovare persone in target con i fini dell’indagine.Gli intervistatori, a cui vengono assegnati contatti specifici, si recano presso l’abitazione o il luogo di lavoro delle persone da intervistare per effettuare le interviste face to face. Ad esempio per intervistare medici presso i loro ambulatori, famiglie presso le loro abitazioni, ecc…In realtà i casi d’uso delle survey face to face possono essere i più disparati e possono essere adattate in base alla necessità di qualsiasi progetto. Prenota una demo di IdSurvey per scoprire di più sui sondaggi offline Come scegliere il software più adatto per condurre survey face to face Di primaria importanza è la scelta del software per condurre le tue survey face to face. Ecco le caratteristiche più importanti che un CAPI software dovrebbe avere. APP per offline survey Non tutti i software per survey mettono a disposizione una soluzione per condurre sondaggi offline. La prima cosa da fare quindi, è verificare che il software per sondaggi che stai scegliendo offra questa caratteristica e che sia dotato di un'APP dedicata a questo scopo. APP compatibile con tutti i dispositivi mobili È importante che l’APP sia compatibile con i dispositivi più comuni, come smartphone e tablet sia Android che Apple, indipendentemente dalla versione del sistema operativo in essi installato. Scegliere uno strumento che offre un’APP compatibile con i dispositivi più diffusi apporta numerosi vantaggi, come la possibilità di utilizzare i devices di proprietà degli intervistatori o device di “recupero” o a basso costo nel caso la fornitura sia a carico dell’istituto o organizzazione che effettua la ricerca senza offline survey. APP scaricabile direttamente da Google Play o AppStore Questo consente agli intervistatori di scaricare autonomamente l’APP nei propri dispositivi, eliminando la necessità di distribuire tablet o smartphone preconfigurati. Questa soluzione abbatte enormemente i costi in quanto non è richiesto nessun investimento per l’acquisto di devices dedicati. Installazione facile e buona usabilità e dell’APP Quando si lavora con intervistatori sparsi nel territorio, dare loro assistenza può diventare complicato è oneroso. È quindi fondamentale che l’APP sia di facile installazione e che le procedure per scaricare il questionario, per avviare le interviste e per sincronizzare i dati raccolti risultino estremamente semplici da utilizzare anche per gli intervistatori che non siano stati precedentemente formati. Possibilità di effettuare indagini con metodologie miste La metodologia CAPI può essere spesso utilizzata in congiunzione con altre metodologie, ad esempio il metodo CATI cioè le interviste telefoniche o il metodo CAWI per i sondaggi online. Ad esempio, grazie alla metodologia CATI, gli operatori potrebbero preventivamente fissare gli appuntamenti via telefono con i contatti per poi effettuare le interviste face to face con gli intervistatori che si recano direttamente presso il contatto. Oppure, gli intervistatori sul campo reclutano persone da intervistare registrando i dati di base e poi inviano un link via email o SMS per far compilare autonomamente l’intervista al contatto (metodologia CAWI). Geolocalizzazione registrazione audio in background Per il controllo qualità delle interviste e del lavoro degli operatori è importante che l’app registri la posizione GPS di ogni intervista effettuata e permetta la registrazione audio in background delle interviste per consentire ai responsabili della qualità dell’indagine di verificare l’autenticità delle interviste effettuate. Costi e modello di vendita del software e dell’app Alcuni software per sondaggi, oltre al costo principale del sistema, prevedono altri costi in abbonamento annuali per ogni intervistatore di survey face to face. Questo non permette un costo scalabile visto che il numero di intervistati può cambiare da progetto a progetto, oppure i progetti di survey face to face sono saltuari rendendo ingiustificato l’investimento iniziale. Altri software aggiungono un costo all’APP che gli intervistati dovranno utilizzare. Questa a nostro parere è la soluzione più sconveniente in quanto complica la distribuzione dell’APP nei dispositivi degli intervistatori. Altri software, come IdSurvey, hanno un costo ad intervista conclusa e offrono gratuitamente l’APP di offline survey. Questa soluzione permette un costo scalabile senza costi fissi. Nel caso di IdSurvey, non sono neanche previsti costi per il software principale. Prenota una demo di IdSurvey per scoprire di più sui sondaggi offline - Categories: Research world, Uncategorized #### Sondaggi online: cosa sono, come funzionano e come crearli I sondaggi online rappresentano oggi uno degli strumenti più rapidi ed efficaci per raccogliere ed analizzare dati di diversa natura. Ad esempio, puoi controllare la soddisfazione di clienti e impiegati, misurare il gradimento di un nuovo prodotto, prevedere le intenzioni di voto, condurre indagini di mercato online e molto altro.Grazie alla massiccia presenza di internet nella nostra quotidianità, i sondaggi online rappresentano uno dei metodi più efficaci per la raccolta dati. Secondo i dati del 2022, infatti, più del 60% della popolazione mondiale ha una presenza online. Come creare un sondaggio online? Partiamo dalle basi. Per creare un sondaggio online dovrai munirti di uno strumento che ti permetta di creare e distribuire i tuoi questionari online, su internet. Lo strumento in questione è un survey software basato sul metodo di indagine CAWI.Il sondaggio online in 3 fasiI sondaggi on line si svolgono principalmente di 3 fasi:La creazione del questionario online: in questa fase aggiungerai domande e opzioni di risposta al tuo progetto. Dovrai essere particolarmente attento al tipo e numero di domande da aggiungere. Un questionario troppo lungo potrebbe scoraggiare il rispondere e aumentare il tasso di abbandono della tua survey. Al contrario, un questionario troppo corto potrebbe non essere sufficiente per raccogliere le informazioni necessarie alle tue analisi.La distribuzione del link: una volta concluso lo script, dovrai distribuirlo al tuo pubblico così che, cliccando sul link, i rispondenti possano rispondere alle domande che hai pensato per loro. La distribuzione può essere anonima - se non conosci a priori i tuoi rispondenti - o autenticata - se già possiedi la lista di persone da invitare.L'analisi dei dati: alla fine della raccolta, i tuoi dati saranno pronti per l'analisi. A seconda dello strumento che hai selezionato, potrai scaricare i dati grezzi oppure vedere online i risultati del tuo questionario. IdSurvey offre sia il download dei dati in sei diversi formati che la consultazione di report e statistiche online. Richiedi una demo di IdSurvey, software per sondaggi online. Raggiungere il pubblico target con i sondaggi on line Grazie ai software per sondaggi professionali oggi in commercio, come IdSurvey, è possibile raggiungere un pubblico ampio ed eterogeneo grazie a questionari online accessibili tramite un link.Questi link possono essere distribuiti al proprio campione con varie metodologie.Se possiedi un elenco di nominativi da invitare, puoi inviare una e-mail o un sms contenente il link di accesso alla survey online. In questo caso la distribuzione sarà tracciabile, quindi potrai controllare l'andamento della tua survey e inviare solleciti, se necessario.Oppure, puoi semplicemente condividere il link sui social, pubblicare il link o il qr code su un sito web o utilizzare un panel provider. In questo secondo scenario deciderai tu quando chiudere la survey e terminare la raccolta dei dati.In entrambi i casi, il rispondente accederà immediatamente al questionario cliccando sul link e le sue risposte verranno salvate in tempo reale nel database della tua piattaforma. Guida alla scelta del software più adatto per indagini di mercato online La scelta del software per sondaggi e indagini di mercato online può influenzare il risultato finale della tua ricerca. Infatti, a seconda dello strumento utilizzato, potrai beneficiare o meno di alcune importanti caratteristiche:Tutto in uno: il tuo lavoro sarà agevolato se possiedi un software che ti permette di coprire tutte le fasi di una survey nello stesso spazio. Cerca uno strumento che ti permetta di creare il questionario, distribuire il link e analizzare i dati in un'unica interfaccia (come IdSurvey).Nessuna limitazione: alcuni software per sondaggi online hanno spesso limitazione di utilizzo (specialmente quelli gratuiti): limite nel numero di domande, limite nel numero di risposte, limiti nella personalizzazione della grafica o limiti nell'analisi dei dati. Avere uno strumento professionale e flessibile significa raccogliere dati affidabili e preziosi. Non farti ingannare dalla parola "gratuito": la qualità ha il suo prezzo!Fare bella figura: quando si crea un sondaggio on line l'occhio vuole la sua parte. Alcuni strumenti non ti permettono di personalizzare né logo né template del tuo questionario. Per quanto possa sembrare banale, presentarsi bene al rispondente può essere molto d'aiuto nell'ottenere un buon tasso di risposta.Mobile friendly: sapevi che quasi il 70% della popolazione accede ad internet solo tramite dispositivi mobili? E' importantissimo, quindi, che i tuoi questionari online siano responsive, cioè in grado di adattarsi graficamente in modo automatico al dispositivo coi quali vengono visualizzati. Spoiler: non tutti i survey software lo garantiscono.Analizza tutti i dati: il fine ultimo della tua indagine è quello di analizzare i dati e utilizzarli in modo proficuo per la tua attività. Alcuni software permettono solamente il download dei dati grezzi in determinati formati oppure solamente la consultazione online dei dati aggregati. Invece è fondamentale che tu sia in grado di seguire in tempo reale i risultati che stai raccogliendo ma anche di scaricare tutte le risposte raccolte per analisi più tecniche e dettagliate. A questo punto dovresti avere tutte le informazioni fondamentali per creare e distribuire un sondaggio online. Inizia oggi la tua ricerca in modo professionale ed efficace! Richiedi una demo di IdSurvey, software per sondaggi online. - Categories: Research world, Uncategorized #### Sondaggi retribuiti: 10 regole fondamentali È risaputo: le persone sono più disponibili a dedicare un po’ del loro tempo ai sondaggi retribuiti poiché questo prevede un incentivo. Non sempre infatti i rispondenti si sentono stimolati a partecipare unicamente per la sua utilità. Qualora gli intervistati non percepissero l’importanza della loro opinione, l’incentivo potrebbe servire ad ottenere la loro attenzione. E’ dimostrato che offrire un incentivo può aumentare notevolmente il tasso di risposta e di completamento dell’intervista. Per questo, sono molte le società d’indagine che propongono sondaggi retribuiti per attrarre un maggior numero di partecipanti. La scelta del beneficio non è però così semplice: un incentivo rilevante, attrattivo e di forte valore è una mossa efficace solo nel caso in cui non vada ad intaccare la validità dei dati ricevuti, né il budget dedicato all’indagine. Altro punto importante: ad ogni indagine dovrebbe corrispondere un diverso incentivo. Perché è importante tenere in considerazione le preferenze dei propri intervistati, il tempo necessario alla compilazione del questionario, il livello di difficoltà e così via. Questo articolo è stato pensato per aiutare le società a fare la scelta giusta in materia di incentivi da offrire ai rispondenti. Dopo aver letto le nostre linee guida, scoprirete i risultati che il rispetto di queste semplici regole può garantire.   Sondaggi retribuiti: 10 regole fondamentali Ognuno di questi 10 consigli potrà migliorare la vostra strategia nelle ricerche di mercato.   1 Il bilancio societario La scelta del giusto incentivo non può che partire da una corretta valutazione del proprio bilancio. E’ importante sapere cosa il budget a disposizione per l’indagine può consentire, e cosa no. Un incentivo dal valore troppo elevato potrebbe danneggiare considerevolmente l’intero lavoro. Il consiglio: nel caso in cui possiate offrire l’incentivo solo ad un numero limitato di partecipanti, sarà necessario assicurarsi che solo questi prendano parte al sondaggio. In alternativa, gli altri partecipanti non devono visualizzare la possibilità di ricevere il premio. Promettere un compenso a tutti i partecipanti ma che viene concesso solo ad alcuni, causerebbe delusione nel rispondente oltre che una grave perdita di credibilità per future indagini.   2 L’incentivo deve fornire un valore La parola “incentivo” chiarisce da sé il suo significato, ovvero quello di incentivare le persone a partecipare all’indagine. Per garantire un risultato, l’incentivo deve fornire un effettivo valore agli eventuali rispondenti. Da qui l’importanza di valutare l’offerta in base al proprio target: un incentivo poco attraente potrebbe allontanare i potenziali intervistati, o potrebbe non garantire una corretta compilazione del questionario. Il consiglio: valutate attentamente il target a cui avete intenzione di rivolgervi, al fine di individuare un incentivo che possa risultare interessante per questa specifica categoria di utenti.   3 I beneficiari È necessario decidere se ogni partecipante all’indagine riceverà l’incentivo o se solo una parte ne avrà diritto. Un’ipotesi è quella di dedicare l’incentivo solo a chi fornirà una risposta positiva, a discapito di chi ne fornirà una negativa. Ovviamente, basare il premio sulle risposte date può impattare sulla veridicità dei risultati delle indagini. E’ quindi fondamentale verificare in anticipo questa possibilità. È altrettanto importante, nel caso si tratti di lotterie, chiarire che si tratta della possibilità di ricevere il premio e non della certezza di ottenerlo. Il consiglio: nei vostri inviti potete scrivere “Vinci un iPhone”, ma deve risultare chiaro che si tratta di una lotteria che determinerà il vincitore per estrazione.   4 La facilità di riscatto Che senso avrebbe offrire ai possibili rispondenti un premio che per loro non ha nessun valore? Quello che dovrebbe essere un incentivo si trasformerebbe nel suo opposto. Questo punto riguarda la spendibilità. È bene offrire ai rispondenti qualcosa di cui possano usufruire con facilità. Il consiglio: scegliete un incentivo che possa essere sfruttato da tutti i vostri rispondenti, a prescindere dalla loro posizione geografica, e che possa essere facilmente convertibile. Per i sondaggi retribuiti online potrebbe risultare più pratico offrire sconti e buoni spesa, piuttosto che denaro. In questo caso è bene tenere presente che per i rispondenti sarà semplice usufruire di buoni Amazon mentre risulterà meno pratico e poco vantaggioso ricevere un buono per uno store poco diffuso.   5 Metodi di consegna E’ fondamentale assicurarsi che l’incentivo scelto sia facile da trasportare e da riscattare: questo porterà benefici sia all’utente quanto alla società. Per questo motivo molte aziende scelgono di ricompensare i propri rispondenti attraverso l’invio di carte regalo, codici promozionali e coupon. Alla società basta impostare l’invio di una e-mail automatica contenente l’incentivo convenuto: il rispondente non dovrà far altro che stampare il coupon o, meglio ancora, utilizzarlo direttamente online. Il consiglio: fornire l’eventuale codice promozionale tramite e-mail o SMS aiuta a contenere i costi complessivi dell’indagine.   6 Quando rilasciare l’incentivo Studi di settore hanno rilevato un dato sorprendente: è dimostrato che gli incentivi inviati in anticipo permettono di ottenere un tasso di risposta pari al 50%, contro il 30% garantito dalla promessa dell’incentivo. Cosa significa? Semplice! Inviare l’incentivo all’inizio del rilevamento risulta essere più efficace in termini di risultati, rispetto alla semplice promessa di ricezione. Il consiglio: utilizzare questa strategia farà sì che l’intervistato che riceve l’incentivo si senta obbligato, o maggiormente stimolato, alla completa e corretta compilazione del questionario. Valore = Qualità Scegliere un incentivo particolarmente allettante potrebbe portare qualche intervistato a tentare di compilare due volte il sondaggio. Per evitare che questo avvenga, è necessario servirsi di un software capace di offrire la protezione necessaria. Inoltre, un premio troppo allettante porterebbe alcuni utenti a compilare il questionario in modo casuale compromettendo la qualità dell’indagine. Il consiglio: assicuratevi che le persone a cui state proponendo l’incentivo siano realmente capaci di fornirvi le informazioni di cui avete bisogno. In altre parole, siate certi che gli intervistati soddisfino quote e criteri dell’indagine, prima di promettere loro un incentivo. Sarebbe controproducente sia negare il premio a fine intervista, sia inviarne uno per risposte che non è possibile utilizzare.   7 Offrire una piccola possibilità di vincere un grande premio Abbiamo già accennato alle lotterie come potenziale mezzo attrattivo per i rispondenti. Se precedentemente ci siamo concentrati sulla necessità di essere chiari riguardo alle regole della lotteria, ora affronteremo il discorso da un punto di vista differente. Le lotterie possono sembrare un sistema antiquato di premiazione, ma in realtà ancora oggi sono molte le persone che vi partecipano assiduamente. Il motivo? La speranza di vincere un regalo di grande valore, con un minimo sforzo (a livello economico e/o di tempo). Il consiglio: chiedere alle persone di partecipare ad un sondaggio, con la possibilità di un premio molto succulento, può essere un fattore di grande motivazione. Molti possibili rispondenti si convinceranno del fatto che l’occasione sia troppo vantaggiosa per farsela scappare.   8 Le indagini anonime Nel caso in cui si stia conducendo un sondaggio anonimo, l’aggiunta di un incentivo può risultare maggiormente complessa, ma non per questo va scartata a priori. Ad esempio, potrebbe essere inserita una pagina al termine del questionario con il codice sconto o buono regalo. Il consiglio: un indagine anonima è un’occasione unica per profilare nuovi utenti. Raccogliere i dati per inviare il premio può essere strategico per registrare nuovi utenti da intervistare in future indagini. Per raccogliere i dati dei nuovi utenti è sufficiente creare un re-indirizzamento. Inviate una email per compilare una seconda indagine (più breve) solo per raccogliere le informazioni di contatto. A questo punto sarà possibile inviare ai rispondenti della prima indagine il loro incentivo, senza però associare le informazioni di contatto ricevute con i dati rilevati. In questo modo avremo anche registrato nuovi utenti per indagini future.   9 Utilizzare gli incentivi solo se necessario Ecco l’ultimo consiglio: non sempre mettere a disposizione un incentivo si rivelerà essere la scelta migliore. Infatti, i sondaggi retribuiti non saranno lo strumento adatto in situazioni di budget estremamente ridotto. Il consiglio: proponete un incentivo solo nel caso in cui l’indagine richieda più tempo della media. Fate tutto valutando attentamente i limiti e le possibilità del vostro budget.   10 Sondaggi retribuiti: quali risultati aspettarsi? Studi di settore hanno rilevato che il tasso di apertura di un invito alla partecipazione di un sondaggio retribuito possono incrementare fino al al 10-12%. È importante evitare di utilizzare incentivi dal valore economico troppo elevato. Infatti questi altereranno i risultati, mettendo a rischio l’intera validità dell’intervista.   Scopri IdSurvey - Categories: Research world #### Survey layout: barra di progresso e logo aziendale Come riuscire a motivare l’intervistato a concludere un sondaggio? Oggi sono molti gli strumenti del survey layout che possono aiutarti a raggiungere questo obbiettivo: l’uso del logo e della barra di progresso sono senz’altro tra questi, ma solo se correttamente utilizzati. Nel dettaglio, scopriamo pro e contro del loro utilizzo. Survey layout: il tuo logo aziendale La presenza del logo aziendale conferisce autorevolezza al sondaggio. Per questo motivo, inserirlo nell’interfaccia di un’intervista web, può motivare il target a rispondere a tutte le domande. Ma questo è valido per tutti i sondaggi? Purtroppo no. Scopriamo quindi i pro e i contro dell’utilizzo del logo: Pro: conferisce importanza ed autorevolezza. Esempio: pensiamo ad un questionario senza logo e ad un altro in cui è riconoscibile il marchio di un’azienda che il target conosce. In quali dei due l’intervistato sarà più motivato a concluderlo? Senza dubbio il secondo. Contro: per alcune tipologie di sondaggi, il logo può depistare l’attenzione del target o, addirittura, distorcere le risposte. Esempio: supponiamo che il questionario si ponga l’obbiettivo di far esprimere una preferenza all’intervistato riguardo ad alcuni prodotti (tra cui anche concorrenti) presenti sul mercato. In questo caso la presenza del brand può influenzare le risposte. Survey layout: usare la barra di progresso Immaginate la barra di progresso come un mental coach che costantemente incoraggia l’intervistato a concludere il questionario. Infatti, molte sono le ricerche che lo dimostrano: i questionari con barra di progresso raccolgono response rate più alte. Come per il logo, anche per la barra di progresso occorre sempre valutare l’obbiettivo del questionario. Ecco i pro e i contro da tenere in considerazione: Pro: la barra di progresso stimola l’intervistato a completare il questionario, dandogli l’idea di un avanzamento rapido, sfruttando la soddisfazione che ognuno di noi prova quando sa di poter completare un lavoro in poco tempo. Contro: se usato in questionari molto lunghi, può essere controproducente. Una barra che avanza con difficoltà dopo molte risposte, può spingere l’intervistato ad abbandonare il questionario. IdSurvey, per personalizzare il tuo survey layout con logo e barra di progresso Mostro o no il logo aziendale? Inserisco o no la barra di progresso? Domande frequenti e legittime che, come abbiamo visto, non possiedono risposte univoche. Infatti, tutto dipende dagli obbiettivi da raggiungere. Per questo motivo IdSurvey ti permette di personalizzare il tuo questionario sia nel logo che nell’utilizzo della barra di progresso. Il tutto in modo semplice ed intuitivo. E ancora: potrai decidere se visualizzare o no le risposte precedenti, se far apparire il nome dell’intervistato (utili per indagini nominative). Tutto questo con lo scopo di darti un software che ti permette di costruire ricerche di mercato sempre performanti.   Scopri IdSurvey - Categories: Research world #### Synthetic Data e Synthetic Personas nelle ricerche di mercato Negli ultimi anni il dibattito su synthetic data, synthetic personas e digital twins ha assunto un ruolo centrale nel mondo delle ricerche di mercato. Ricercatori, istituti e clienti si trovano oggi davanti a un bivio simile a quello vissuto con l’avvento delle prime indagini online: da un lato entusiasmo e aspettative elevate, dall’altro dubbi, diffidenze e interrogativi sulla qualità dei risultati generati artificialmente. Nel suo recente webinar ESOMAR, Ray Poynter — insieme a contributi di Jon Puleston e Rupert van Hullen nel Global Research Software 2025 — ha delineato un quadro chiaro e pragmatico su opportunità, limiti e rischi delle nuove tecnologie di generazione dati basate sull’AI.   Che cosa sono i Synthetic Data secondo ESOMAR Nel giugno 2025 l’ICC/ESOMAR Code ha introdotto una definizione ufficiale di synthetic data: dati generati artificialmente per sostituire ciò che normalmente verrebbe raccolto direttamente dalle persone. Si tratta di dataset che replicano distribuzioni, pattern e relazioni tipiche dei dati reali, non di semplici simulazioni casuali.
 Secondo ESOMAR, oggi esistono due principali approcci: Model-based tabular synthesis
 Basata su algoritmi statistici, machine learning, GANs, modelli bayesiani o tecniche di diffusione: crea record sintetici che preservano la struttura del dataset reale. LLM-generated data Include: synthetic personas, agenti conversazionali che rispondono come esseri umani; digital twins, versioni digitali dinamiche del comportamento di individui reali.   Questi ultimi, pur molto discussi, sono ancora nella loro fase iniziale e richiedono criteri di valutazione più solidi.   Perché oggi si parla così tanto di dati sintetici? La crescita dell’offerta è rapida: oltre a player storici come Ipsos, Kantar, Toluna, stanno emergendo fornitori specializzati come Fairgen o LivePanel, che propongono soluzioni basate su AI generativa e modellazione avanzata. L’atteggiamento delle aziende verso i dati sintetici oggi si riassume in tre categorie: chi utilizza già i synthetic data in modo attivo; chi li rifiuta per principio, temendo perdita di qualità; chi attende prove più solide prima di adottarli.   Come ricordano Poynter e Puleston, questa fase assomiglia al “wild west” delle nuove tecnologie: grandi opportunità, ma anche rischio hype, risultati non sempre replicabili e promesse eccessive.   Le principali tipologie di Synthetic Data Nel contesto delle ricerche di mercato possiamo distinguere quattro categorie di dati sintetici: Boosting / Augmenting / Imputation Aumento artificiale di parti del campione per riequilibrare quote sottorappresentate o compensare mancanze. Dati completamente sintetici Dataset costruiti da zero sulla base di modelli che imitano la popolazione reale. Dati sintetici anonimizzati Dati reali trasformati per proteggere la privacy mantenendo proprietà statistiche valide. Dati sintetici randomizzati Dati generati con logiche controllate, utili per test tecnici e validazioni.   Ad oggi, l’area più matura è il boosting, grazie alla sua applicazione concreta nella gestione dei campioni difficili.   Il caso più comune: il boosting del campione Vediamo un esempio tipico di boosting: uno studio richiede 500 interviste per ciascuno dei segmenti: giovani uomini, giovani donne, uomini adulti, donne adulte. Se solo 350 giovani uomini vengono raccolti, come procedere? Le opzioni sono note: accettare la sotto-rappresentazione, pesare i dati o generare dati sintetici con tecniche statistiche o AI. Metodi statistici tradizionali Prima dell’AI generativa, erano già utilizzati approcci come: random sampling nearest neighbours SMOTE (Synthetic Minority Oversampling Technique)   Questi metodi creano nuovi casi “ibridi” basati sui soggetti più simili e funzionano ancora molto bene per dataset numerici e strutturati. Boosting con AI avanzata Oggi l’integrazione di machine learning e grandi panel storici permette soluzioni molto più raffinate. Alcuni case study presentati a ESOMAR LATAM mostrano come questi boosting con abbiano performato con errori medi tra l’1% e il 3%.   Come valutare la qualità dei dati sintetici Quando valutiamo l’utilizzo di dati sintetici, dobbiamo porci due domande fondamentali: Funziona in generale con il tuo tipo di dati?
 Per rispondere, si possono utilizzare studi passati: si rimuove una parte delle interviste raccolte, si genera il boost e si compara il nuovo risultato con il dato reale precedentemente raccolto. Funziona per questo progetto specifico?
 Si può utilizzare un holdout sample: un sotto-campione reale che non viene usato dal modello, utile per confrontare la bontà del boosting con dati sintetici. Queste tecniche sono applicabili al boosting, ma diventano più complesse quando si parla di dataset completamente sintetici, perché manca il riferimento diretto a una popolazione reale.   Limiti e attenzioni nell’uso dei synthetic data Nonostante le applicazioni promettenti, Poynter invita alla prudenza. Effetti temporali I modelli dipendono dai dati di input. Se i dati sono obsoleti, i risultati saranno distorti. Rischi principali: stagionalità, trend di lungo periodo, eventi disruptivi (es. pandemia, lancio di un nuovo device, AI). Impossibilità di stimare il margine d’errore Con dati completamente sintetici non si può parlare di errore di campionamento. 
Il bootstrapping misura solo la stabilità del modello, non la sua accuratezza verso la popolazione reale. Promesse eccessive Vendor che parlano di “precisione tripla” devono essere considerati con prudenza. La storia recente dimostra che anche modelli apparentemente solidi possono contenere bias (come avvenuto per modelli di ricostruzione facciale distorti). Cannibalizzazione dei dati Usare dataset sintetici come base per generare nuovi dataset sintetici causa: model drift, model collapse, perdita di realismo.   Il mondo delle Synthetic Personas Se i synthetic data rappresentano la parte quantitativa, le synthetic personas sono la componente qualitativa della rivoluzione. Sono agenti intelligenti che rispondono ai questionari, partecipano a discussioni qualitative, generano insight, permettono di testare messaggi e creatività. Sempre più spesso sono progettate come digital twins, ovvero gemelli digitali dinamici di consumatori reali. 
I digital twins non si limitano a rappresentare un target: replicano processi decisionali, preferenze e atteggiamenti, consentendo simulazioni predittive molto più sofisticate.   Caso Ipsos in Giappone: cosa possono (e non possono) fare i digital twins Uno studio Ipsos su 150 donne giapponesi ha permesso di costruire digital twins individuali e confrontarne le risposte con quelle reali in uno studio follow-up su tematiche legate al ciclo mestruale. Risultati chiave: I temi principali coincidevano tra reali e twins. La profondità emotiva era inferiore nei twins. In fase creativa i twins generavano molte idee, ma non sempre rilevanti. Nelle valutazioni finali i twins privilegiavano benefici razionali, mentre le persone reali scelgono spesso in base all’emotività.   Conclusione:
I twins replicano bene struttura e direzione, meno la sensibilità umana.   Rischi e criticità dei digital twins (secondo van Hullen) La potenza dei digital twins porta con sé una serie di rischi che non devono essere sottovalutati, come sottolineato da Rupert van Hullen nel Global Research Software 2025 di ESOMAR. La necessità di gestire grandi quantità di informazioni personali aumenta, ad esempio, il pericolo di data leakage, ovvero la possibilità che dettagli sensibili vengano esposti in modo involontario a causa di vulnerabilità nei sistemi o di errori nella gestione dei dati. A questo si aggiunge il rischio di attacchi avversariali: modelli e infrastrutture possono essere presi di mira da soggetti malintenzionati che tentano di estrarre informazioni riservate o di manipolare i modelli stessi. Un’altra criticità riguarda la presenza di special categories data, come opinioni politiche, credo religioso o informazioni sulla salute. Si tratta di dati particolarmente delicati, che richiedono un livello di protezione superiore e rigorose procedure di trattamento. 
Anche le risposte aperte possono rappresentare un punto debole: spesso contengono più informazioni personali del previsto, dando luogo a forme di unintended disclosure difficili da controllare completamente. Infine, la stessa complessità delle pipeline necessarie per costruire digital twins multiplica i punti di possibile vulnerabilità: ogni nuovo passaggio di elaborazione o archiviazione amplia la superficie di rischio. Per far fronte a queste sfide, ESOMAR evidenzia l’importanza di un approccio di mitigazione strutturato. 
Tecniche avanzate di anonimizzazione, come l’adversarial anonymisation, permettono di ridurre drasticamente la tracciabilità dei dati. L’adozione di architetture che prevedono un rigoroso controllo degli accessi e la segregazione dei dati contribuisce a limitare l’esposizione di informazioni sensibili. Tutto ciò deve essere accompagnato da un’impostazione privacy by design, cioè una progettazione che integra la protezione dei dati fin dalle prime fasi, e da una revisione etica continua, indispensabile per monitorare l’evoluzione dei rischi e garantire un utilizzo responsabile dei digital twins.   Le opportunità dei synthetic data per le ricerche di mercato Esistono diversi ambiti in cui i synthetic data e le personas stanno già dimostrando la loro utilità come: test rapidi di concept, messaggi e creatività, ottimizzazione di questionari prima del fieldwork, integrazione di campioni difficili o costosi, simulazioni predittive e analisi what-if, pre-screening qualitativo tramite personas o digital twins.   I synthetic data non sostituiscono l’intera pipeline: sono strumenti complementari che accelerano il lavoro e riducono i costi nelle prime fasi dei progetti.   Una rivoluzione già in corso Il messaggio centrale è chiaro: i synthetic data sono già qui, funzionano, e cresceranno rapidamente. Il boosting e la tabular synthesis sono oggi le aree più solide.
Le synthetic personas e i digital twins rappresentano invece la frontiera più innovativa — ricca di opportunità ma anche di limiti, soprattutto sul piano emotivo e della sensibilità umana. L’approccio giusto è sperimentare, testare, validare, evitare promesse di realismo assoluto, non sostituire completamente i dati reali. Così come è accaduto per i sondaggi online vent’anni fa, anche l’adozione dei synthetic data richiederà tempo, standard e maggiore familiarità.
Ma la direzione è già tracciata: non un sostituto, ma un nuovo strumento capace di ampliare le possibilità della ricerca di mercato. Leggi anche AI e ricerca di mercato: la qualità resta umana. - Categories: Research world #### Tabelle di contingenza: guida completa Le tabelle di contingenza, o crosstab, sono strumenti essenziali nell’analisi statistica e di ricerca. Utilizzate in sondaggi, studi di mercato e analisi aziendali, permettono di esplorare le relazioni tra due o più variabili, offrendo una visione chiara e immediata dei dati.Nel dettaglio, una  tabella di contingenza (o tabella incrociata) è una matrice che mostra la distribuzione delle frequenze di due o più variabili con almeno una variabile categoriale. Ogni cella dell’incrocio tra colonne e righe (Banner e Stubs) riporta il numero di osservazioni che rientrano in quella combinazione o la frequenza espressa in percentuale.Ad esempio incrociando le variabili fascia d’età e titolo di studio potremmo osservare quante sono le persone del campione che nella fascia d’età 30-49 che hanno conseguito una laurea. Esempio di tabella di contingenza: In un’indagine abbiamo chiesto il grado di istruzione e la frequenza di utilizzo dei social media. È stata formulata l’ipotesi “il livello di istruzione è correlato alla frequenza d’uso dei social media”. Abbiamo quindi svolto l’indagine e raccolto i dati per conoscere il grado di istruzione e la frequenza di utilizzo dei social media. Dopo aver raccolto i dati possiamo quindi creare la tabella di contingenza impostando la variabile Grado di istruzione come Banner (Colonne) e la variabile Frequenza di utilizzo dei social media come Stubs (Righe). La tabella di contingenza mostrerà la distribuzione dei casi nelle varie categorie delle due variabili. A seconda dello strumento utilizzato attiviamo l’opzione per eseguire lo Z-Test a coppie, un classico test statistico per evidenziare o verificare la correlazione fra più categorie di variabili categoriali. Come interpretare i risultati del test? Nell’esempio di seguito vediamo che nella colonna Scuole dell’obbligo, alla riga Poco, sono indicate le lettere B e C.
Questo significa che per chi ha un grado di istruzione delle scuole dell’obbligo, la probabilità che dichiari di passare poco tempo nei social è nettamente maggiore di chi ha un grado di istruzione “Superiori” (B) o un grado “Università” (C).
In questo esempio, emerge quindi una correlazione fra il grado di istruzione e il tempo dichiarato. Come utilizzare il Chi-Quadro e p-value Tuttavia per semplificare l’esempio precedente, abbiamo saltato il test di significatività statistica Chi-Quadro. Con questo test preliminare possiamo verificare ste la numerosità del campione e i risultati ottenuti possono darci risultati attribuibili al caso oppure ad una correlazione fra le variabili. In base al livello di confidenza della ricerca, generalmente impostata a 95% o 99%, è necessario verificare che il p-value risultante dal test Chi-Quadro sia rispettivamente inferiore a 0,05 (livello di confidenza al 95%) o 0,01 (livello di confidenza al 99%).Ad esempio, se il p-value è superiore allo 0,05 significa che la differenza fra le categorie può essere data dal caso con una probabilità superiore al 5%, quindi superiore a quanto prestabilito dalla ricerca. Se invece il valore è inferiore a 0,05 la probabilità che la differenza fra le categorie sia determinata dal caso rientra nel margine di tolleranza della ricerca. Solo in questo caso potremmo considerare l’ipotesi iniziale “il livello di istruzione è correlato alla frequenza d’uso dei social media” come vera".Nel nostro esempio abbiamo un p-value ben al di sopra dello 0,05 e quindi l’ipotesi non può essere confermata. Quando usare le tabelle di contingenza? Le tabelle incrociate sono utili in diversi contesti, specialmente quando si vuole:Confrontare sottogruppi: analizzare come diverse categorie (es. età, genere, area geografica) influenzano le risposte o i comportamenti.Individuare pattern nascosti: scoprire correlazioni o differenze significative tra variabili o categorie delle variabili. Semplificare dati complessi: rappresentare grandi insiemi di dati in modo comprensibile e visivo.Effettuare analisi inferenziali: valutare l’associazione statistica tra variabili attraverso test come il Chi-Quadro, Z-test o Anova.Esempi di utilizzo pratico:Ricerche di mercato: capire se le preferenze di acquisto sono correlate al genere o alla fascia d’età. Sondaggi politici: analizzare la correlazione fra l’intenzione di voto e regione di residenza.Customer satisfaction: verificare se la soddisfazione dei clienti è correlata al prodotto o al servizio acquistato. Usare le Crosstab per l’analisi dei dati Per ottenere il massimo dalle tabelle incrociate, è fondamentale seguire alcune buone pratiche che rendano i dati più chiari, leggibili e significativi. Il primo passo è scegliere con cura le variabili da analizzare, privilegiando quelle che potrebbero mostrare una relazione significativa. Selezionare variabili irrilevanti o troppo generiche potrebbe rendere la tabella poco utile o addirittura fuorviante, impedendo di individuare pattern interessanti.Un altro aspetto cruciale è la chiarezza della tabella. È importante limitare il numero di categorie per evitare che la rappresentazione diventi troppo complessa e difficile da interpretare. Una tabella eccessivamente densa di informazioni rischia di confondere anziché chiarire i dati. Per agevolare la lettura, è essenziale considerare le frequenze assolute, ovvero il numero di risposte o osservazioni presenti in ogni cella. Tuttavia, i soli numeri assoluti potrebbero non essere sufficienti a individuare tendenze o differenze significative tra i gruppi. Per questo motivo, è utile includere percentuali di riga o colonna, che permettono di normalizzare i dati e confrontare facilmente le categorie tra loro. Ad esempio, se in un sondaggio il 60% dei rispondenti maschi ha preferito un determinato prodotto rispetto al 40% delle rispondenti femmine, questa informazione diventa molto più chiara espressa in termini percentuali piuttosto che con semplici numeri assoluti. Oltre a questo, i totali di riga e colonna forniscono il quadro complessivo delle osservazioni, aiutando a capire il peso di ciascun sottogruppo rispetto al totale dell’analisi.Un altro passaggio essenziale nell’interpretazione delle tabelle incrociate è la verifica della significatività statistica dei risultati. Per farlo, come si è visto nell’esempio precedente, si possono utilizzare test statistici come il Chi-Quadro, stabilendo se le differenze osservate tra le categorie siano statisticamente rilevanti o semplicemente frutto del caso. Questo passaggio è cruciale per garantire che le conclusioni tratte dall’analisi abbiano una base solida. Pro e contro delle tabelle di contingenza PROSemplicità: sono facili da costruire e interpretare.Chiarezza: presentano dati complessi in un formato visuale immediato.Flessibilità: possono essere utilizzate in vari contesti e settori.Strumenti di analisi avanzati: consentono di eseguire test statistici per validare le osservazioni.CONTRORiduzione della complessità: rappresentano solo una parte del dataset e potrebbero semplificare eccessivamente relazioni complesse.Problemi con variabili continue: funzionano meglio con variabili categoriali e richiedono il raggruppamento di variabili numeriche.Sovraccarico di informazioni: se si usano troppe categorie, le tabelle possono diventare difficili da leggere. Quali caratteristiche deve avere un buon strumento per l’analisi con tabelle di contingenza? Le caratteristiche indispensabili per l’analisi con le Crosstab sono:Bucket: consente di creare panieri ossia dei raggruppamenti di più categorie di una variabile. Ad esempio raggruppare le numerose regioni di una nazione in poche zone (nord, centro, sud) in modo da facilitare l’interpretazione e la lettura dei dati.Questa funzionalità può essere utilizzata anche per creare categorie di variabili continue, cioè suddividere dati numerici in intervalli specifici per semplificarne l’analisi e la comprensione. Ad esempio, si può raggruppare l’età dei rispondenti in fasce, come 18-25 anni, 26-35 anni, 36-50 anni e oltre 50, invece di analizzare ogni singola età separatamente. Questo approccio permette di evidenziare trend generali e di rendere più chiara l’interpretazione dei dati, evitando una frammentazione eccessiva delle informazioni. Variabili annidate: questa funzionalità permette di strutturare il Banner (colonne) in modo gerarchico, annidando due o più variabili all’interno di un’unica tabella incrociata. In pratica, ogni categoria della prima variabile viene suddivisa ulteriormente in base alle categorie della seconda variabile, e così via, creando un’analisi più dettagliata e stratificata.Ad esempio, si può analizzare la variabile Grado di istruzione suddividendola per zone geografiche di una nazione. In questo modo, invece di vedere i livelli di istruzione aggregati per tutto il paese, si potrà osservare come si distribuiscono all’interno di ogni area geografica (Nord, Centro, Sud). Test statistici: per garantire un’analisi approfondita e affidabile, è essenziale che lo strumento utilizzato offra la possibilità di eseguire diversi test statistici, tra cui Chi-Quadro, Z-Test e ANOVA. Questi test permettono di verificare se le relazioni osservate tra le variabili siano realmente significative o semplicemente dovute al caso, fornendo basi più solide per l’interpretazione dei dati.L’ANOVA (Analisi della Varianza), di cui non abbiamo parlato in questo articolo, è particolarmente importante quando si vuole confrontare la media di una variabile numerica (continua) tra più gruppi distinti definiti da una variabile categoriale. Ad esempio, può essere utilizzata per analizzare se il livello di soddisfazione di un servizio varia in base alla fascia d’età o se il reddito medio differisce tra diverse regioni geografiche. Grazie all’ANOVA, è possibile determinare se esistono differenze statisticamente significative tra i gruppi e, in caso affermativo, approfondire quali gruppi si distinguono maggiormente.Altre metriche statistiche: per un’analisi completa e approfondita, è fondamentale che lo strumento utilizzato fornisca una vasta gamma di statistiche descrittive, tra cui media, mediana, varianza e deviazione standard. Questi indicatori permettono di comprendere meglio la distribuzione dei dati e di individuare pattern significativi che potrebbero non emergere da una semplice lettura delle frequenze.Gestione di stubs multipli: per condurre un’analisi approfondita dei dati raccolti in un’indagine, può essere necessario creare tabelle di contingenza per diverse variabili. Lo strumento ideale dovrebbe quindi offrire una gestione semplificata, consentendo di impostare più righe di variabili (stubs) da confrontare con lo stesso banner e di passare facilmente da una all’altra, mantenendo inalterate le impostazioni delle metriche.Salvataggio intelligente e automatico: alcuni strumenti di ultima generazione gestiscono in modo automatico ed efficace i salvataggi, una caratteristica essenziale quando si lavora con molte crosstab, poiché garantisce un flusso di lavoro più flessibile e dinamico. Al contrario, i software più datati, richiedono continui salvataggi manuali su file esterni, la creazione preventiva di preset di impostazioni e metriche, e l'importazione manuale di dataset, rallentando notevolmente il flusso di lavoro e riducendo l’efficienza nell’analisi dei dati.Esportazione avanzata delle tabelle di contingenza in Excel: la maggior parte dei software consente l’esportazione delle tabelle di contingenza in formato Excel, ma solo alcuni offrono una formattazione chiara e strutturata delle crosstab all’interno del file. Inoltre, solo gli strumenti più avanzati permettono l’esportazione simultanea di più crosstab, generando un file Excel composto da più fogli, contenente un numero virtualmente illimitato di tabelle di contingenza. Questi strumenti consentono quindi di esportare in un unico file l’analisi completa di tutte le tabelle di contingenza del progetto, ottimizzando la gestione e l’organizzazione dei dati. Conclusioni sulle tabelle di contingenza Le tabelle incrociate sono uno strumento potente e versatile nell’analisi dei dati, fondamentali per ricercatori, analisti e chiunque debba trarre insight da un sondaggio o un dataset complesso. Se usate correttamente, consentono di scoprire relazioni significative e facilitano decisioni strategiche basate su dati concreti. - Categories: Research world #### Una storia di successo: AEC Australia È stato commissionato ad AEC un progetto di ricerca per l’ ‘Active Logan Participation Study’. Per completare questo progetto AEC ha deciso di usare IdSurvey. Questa è stata una delle prime indagini in cui è AEC ha utilizzato IdSurvey e una di quelle direttamente informatizzate dal team IdWeb che ha sviluppato uno scripting piuttosto avanzato. Il 9 luglio 2016 il Logan City Council ha vinto il premio Parks & Leisure Australia (QLD) Award of Excellence proprio per questa ricerca. Il premio riconosce una conquista importante nel mondo della ricerca da parte di un gruppo che ha apportato un contributo rilevante all’industria dei parchi e dei divertimenti promuovendo i benefici e l’importanza del settore dei divertimenti nella società Australiana. Ma è anche un grande riconoscimento del lavoro e dell’ingegnosità di AEC nello sviluppare metodologie di ricerca che siano innovative, originali, che rappresentino le migliori soluzioni sul marcato e che portino al raggiungimento degli obiettivi. Logan City Council ha commissionato la ricerca per valutare il livello di partecipazione a sport, attività ricreative e fisiche tra i residenti della città.   L’indagine di AEC AEC ha ampliato il suo raggio utilizzando una metodologia mixed-mode per raccogliere diversi profili demografici grazie alle funzionalità di IdSurvey. Il primo approccio è stato telefonico in contemporanea a quello online e face-to-face. Questo per assicurare risultati statisticamente validi. Per programmare il questionario è stato scelto il servizio di scripting di IdWeb: il team si è preso cura dello sviluppo dell’indagine assicurandosi che tutto funzionasse esattamente come richiesto da AEC. I risultati del ‘Active Logan Participation Study’ hanno fornito al Council una visione critica sui fattori che influenzano la partecipazione allo sport e alle attività ricreative e fisiche tra i residenti di Logan. L’innovativo ‘Active Logan Participation Study’ è un componente chiave per il Council per monitorare lo sviluppo di una idea a lungo termine: l’Active Logan Strategy.   Priya Narsey – Market Research Consultant presso AeC – (https://www.aecgroupltd.com) Photo by Steve Swenson Council research project on physical activity wins nomination for national award Logan City Council’s Sports, Leisure and Facilities Branch has been nominated as a finalist in the National 2016 Parks and Leisure Australia Awards after receiving the Queensland Award of Excellence for Research Project for the ‘Active Logan Participation Study’. - Categories: Storie #### Uno studio Assirm sul valore delle ricerche di mercato Un interessante studio focalizzato sulle ricerche di mercato nelle PMI è stato presentato durante il Marketing Research Forum 2017. Il Forum si è tenuto a Milano lo scorso 24 ottobre ed è stato organizzato da Assirm (l’associazione italiana di Ricerche di Mercato, Sondaggi di opinione e Ricerca Sociale). Come sponsor tecnico della ricerca è stato scelto IdSurvey. Lo studio “Il valore delle ricerche di mercato: la prospettiva delle PMI” è stato condotto dal Centro Studi di Assirm.  Sono state somministrate interviste online (web – CAWI), utilizzando il survey software di raccolta dati IdSurvey.   I risultati dello studio “Il valore delle ricerche di mercato: la prospettiva delle PMI” I risultati che emergono dalle interviste sono molto interessanti. “Il 60% delle piccole e medie imprese italiane che hanno risposto all’invito dichiara di aver effettuato e/o commissionato ricerche di mercato o di opinione almeno una volta e il il 95% ritiene che i dati ottenuti tramite queste ricerche siano stati per loro fondamentali”. Le aziende rispondenti inoltre dichiarano che le indagini di mercato sono risultate strategicamente importanti anche per le informazioni sul trend di riferimento per il 95% dei rispondenti, l’anticipazione delle mode (93%) e la conoscenza dei propri competitor (91%)”. Secondo lo studio, “il 77 % delle piccole e medie imprese si ritiene soddisfatto dei dati forniti dalla ricerca di mercato. Questo è vero a tal punto che il 52% delle imprese prevede, nei prossimi 5 anni, un aumento dei fondi a essa destinati. Quindi, lo status delle ricerche di mercato in Italia risulta essere certamente positivo.  I dati ottenuti con la ricerca stanno diventando sempre di più fondamentali per le imprese nel supportare il loro sviluppo. - Categories: Storie #### Vantaggi e svantaggi delle interviste telefoniche L’importanza di conoscere i vantaggi e svantaggi delle interviste telefoniche Quando devi condurre una survey per una indagine di mercato, una delle prime decisioni cruciali da prendere sarà quale metodologia usare. Puoi scegliere tra survey online o face-to-face, ma i tradizionali metodi telefonici possono essere ancora piuttosto convenienti. Considera tutti i vantaggi e svantaggi delle interviste telefoniche quando decidi quale metodologia utilizzare. Una survey CATI potrebbe essere la giusta decisione per il tuo progetto di ricerche di mercato. Con il giusto software, come IdSurvey, avrai tutti gli strumenti e il supporto di cui hai bisogno in qualsiasi momento per completare una ricerca efficace e di successo.   Vantaggi delle interviste telefoniche Ci sono diversi motivi per cui i ricercatori scelgono la metodologia d’indagine CATI dopo aver pesato i vantaggi e svantaggi delle varie metodologie. La ricerca può essere completata rapidamente perché le interviste telefoniche sono immediate. Operatori esperti riusciranno a completare molte interviste in una giornata di lavoro. La maggior parte delle persone possiede un telefono quindi hai un pubblico ampio che ti permette di avere un campione rappresentativo. Un’intervista telefonica ha un tocco personale quindi può portare benefici dal punto di vista del consolidamento del brand se l’operatore telefonico conduce l’intervista in modo professionale e competente. Il contatto telefonico può essere piuttosto efficace in confronto ad altre metodologie per quanto concerne l'esito della raccolta dati.   Svantaggi della metodologia CATI Nonostante i benefici positivi, ci sono alcuni svantaggi da considerare quando si usa il telefono per condurre le indagini. In termini di vantaggi e svantaggi delle interviste telefoniche, ecco alcuni dei contro: A volte le telefonate sono percepite come telemarketing e quindi ricevute negativamente dai potenziali rispondenti. Questo può influire sul tasso di risposta del tuo progetto. Può essere impegnativo creare un’indagine telefonica perché le domande devono essere brevi e concise per una facile comprensione. Il tempo va considerato attentamente: sia il momento della giornata in cui si chiama che la durata dell’intervista stessa. Interviste troppo lunghe portano a tassi di caduta alti.   Prendere la decisione Quando prendi una decisione sul tipo di metodologia d’indagine da usare, tieni a mente che hai diverse opzioni per condurre la tua ricerca di mercato. Per esempio, il software IdSurvey ti permette di usare il mixed mode, così che tu possa combinare diverse metodologie nello stesso progetto di ricerca. Puoi fare una pre selezione del campione al telefono e poi inviare il questionario con un link per una compilazione online. Quando consideri i vantaggi e svantaggi delle interviste telefoniche, dovresti anche ricordare che il software che scegli è la componente chiave del tuo progetto. Scegliere il giusto survey software, è un passo strategico ed essenziale per condurre indagini professionali di qualità. Assicurati di chiedere sempre ulteriori informazioni anche rispetto al piano di licenze che ogni provider può offrirti, optando sempre per quello più flessibile.   Approfondisci l'argomento e scopri tutti i segreti, i vantaggi e svantaggi della metodologia di indagine CATI - Categories: Research world ### Pages #### A/B testing calculator AB testing calculator Utilizza l'A/B test per il calcolo della significatività statistica. Calcola la significatività statistica. Gioca con i controlli e ottieni una migliore comprensione di come un livello di confidenza più basso aumenterà la potenza o come un aumento della dimensione del test può rendere significativa anche una piccola differenza nella conversione! Pre-test analisi o valutazione post-test? Pre-test analisi Test di valutazione Dati del test Unique visitors expected per variation Number of expected conversions Control Expected uplift (%) Visitors A Conversions A Visitors B Conversions B Calcola Impostazioni Ipotesi ( i ) Vuoi essere sicuro che il tasso di conversione di B sia inferiore? Se scegli l'opzione "One-sided", non si può fare alcuna affermazione conclusiva se il tasso di conversione di B è inferiore a quello di A. One-sided Two-sided Confidenza ( i ) Il livello di confidenza che si può avere che i propri risultati non siano dovuti al caso o all'errore di campionamento. 90% 95% 99% Il risultato del test non è significativo. Il tasso di conversione osservato della variante B (2.06%) è stato sueriore del 2.55% rispetto al tasso di conversione della variante A (2.01%). Si può essere sicuri al 95% che questo risultato sia conseguenza dei cambiamenti apportati e non il risultato del caso o dell'errore di campionamento. La differenza osservata nel tasso di conversione (2.55%) non è sufficientemente grande da dichiarare un vincitore significativo. Non vi è una differenza significativa nelle prestazioni tra A e B o è necessario raccogliere ulteriori dati. Possibile SRM alert Presumendo che intendessi avere una divisione 50% / 50%, un controllo del Sample Ratio Mismatch (SRM) indica che potrebbe esserci un problema con la tua distribuzione. Conversion Rate Control Conversions A / Visitors A Conversion Rate B Conversions B / Visitors B Relative uplift in Conv. Rate CRB - CRA / CRA Observed Power p value Z-score ( CRB - CRA ) / SEdifference Standard error A ( CRA * (1-CRA ) / VisitorsA)1/2 Standard error B ( CRB * (1-CRB ) / VisitorsB)1/2 Std. Error of difference SEdifference = ( SEA2 + SEB2 )1/2 Scopri IdSurvey Il software più apprezzato dai professionisti. Richiedi demo FAQ A cosa serve un A/B test? L'A/B testing, noto anche come split testing, è un metodo per confrontare due versioni di una pagina web, di un annuncio pubblicitario o di un altro elemento di marketing al fine di determinare quale versione sia più efficace. In un test A/B, due versioni di una pagina web vengono mostrate contemporaneamente a diversi segmenti di visitatori del sito, con una versione che funge da controllo (originale) e l'altra come variazione (test). Le prestazioni di ciascuna versione vengono quindi confrontate sulla base di metriche specifiche, come tassi di conversione o tassi di clic, per stabilire quale versione sia più efficace. Ad esempio, un sito di e-commerce potrebbe creare due versioni di una pagina di prodotto, una con un pulsante "Acquista ora" blu e l'altra con un pulsante "Acquista ora" verde. I visitatori del sito vengono assegnati casualmente a una delle due versioni e il loro comportamento viene monitorato. Se la versione con il pulsante verde genera più vendite, si può concludere che il pulsante verde sia più efficace nel stimolare i visitatori ad effettuare un acquisto. L'A/B testing può essere utilizzato per una vasta gamma di attività di marketing, tra cui campagne e-mail, pagine di destinazione, strategie di prezzo e design del prodotto. È un modo efficace per ottimizzare gli sforzi di marketing e migliorare i tassi di conversione. Cos'è la significatività statistica? La significatività statistica è una misura di quanto sia probabile che una differenza osservata tra due gruppi o due condizioni sia reale e non dovuta al caso o all'errore di campionamento. In altre parole, la significatività statistica indica se un risultato ottenuto da un esperimento è significativo dal punto di vista statistico e se può essere generalizzato alla popolazione di interesse. Nel contesto degli esperimenti A/B testing, la significatività statistica indica quanto è probabile che la differenza tra il gruppo di controllo e il gruppo di test non sia dovuta all'errore di campionamento o al caso. Se un esperimento ha un livello di significatività del 95%, ad esempio, si può essere sicuri al 95% che le differenze osservate tra i due gruppi non siano dovute all'errore di campionamento o al caso. La significatività statistica viene comunemente utilizzata nel business per valutare gli effetti di un esperimento sui tassi di conversione di un sito web o di una pubblicità. Viene anche utilizzata nei sondaggi per assicurarsi che i risultati siano rappresentativi della popolazione di interesse e che le differenze osservate siano significative dal punto di vista statistico. In generale, la significatività statistica è una misura importante per valutare la validità dei risultati ottenuti da un esperimento o da un'indagine. Come calcolare la significatività statistica? Per calcolare la significatività statistica di un esperimento, si possono seguire i seguenti passaggi: Formulare un'ipotesi nulla (H0) e un'ipotesi alternativa (HA). L'ipotesi nulla afferma che non esiste alcuna differenza o relazione tra le variabili di interesse, mentre l'ipotesi alternativa afferma che esiste una vera differenza o relazione. Scegliere un livello di significatività (α), solitamente fissato al 5% o al 1%, che rappresenta la probabilità di commettere un errore di tipo I (rifiutare l'ipotesi nulla quando in realtà è vera). Selezionare un test statistico appropriato in base alla natura dei dati e dell'ipotesi. Calcolare il valore del test statistico a partire dai dati osservati e dalle ipotesi formulate. Calcolare il valore p associato al valore del test statistico. Il valore p rappresenta la probabilità di ottenere un valore del test statistico almeno tanto estremo quanto quello osservato, sotto l'ipotesi nulla. Confrontare il valore p con il livello di significatività α. Se il valore p è inferiore ad α, si può rifiutare l'ipotesi nulla e concludere che c'è una differenza o una relazione significativa tra le variabili di interesse. Altrimenti, non si può rifiutare l'ipotesi nulla e si conclude che la differenza o la relazione osservata potrebbe essere il risultato del caso o dell'errore di campionamento. In generale, calcolare la significatività statistica richiede conoscenze di base di statistica e l'uso di strumenti software o calcolatrici specializzati, soprattutto per test più complessi o per analisi multivariate. Cos'è l'ipotesi nulla? L'ipotesi nulla afferma che non c'è differenza statistica significativa tra il tasso di conversione del gruppo di controllo e il tasso di conversione del gruppo di variazione. In altre parole, l'ipotesi nulla suggerisce che qualsiasi differenza tra i due tassi di conversione potrebbe essere il risultato del caso o dell'errore di campionamento e che il tasso di conversione della variazione è probabilmente simile al tasso di conversione del controllo. Il test statistico sarà utilizzato per determinare se questa ipotesi nulla può essere rifiutata in favore di un'ipotesi alternativa che suggerisce che ci sia una vera differenza tra i due tassi di conversione. Cosa è il p-value? Il p-value, o valore p, è una misura della probabilità di ottenere un risultato almeno tanto estremo quanto quello osservato, dato che l'ipotesi nulla è vera. In altre parole, il p-value indica quanto è probabile che un'osservazione o un effetto sperimentale siano stati causati dal caso o dall'errore di campionamento, piuttosto che da una differenza o una relazione significativa tra le variabili di interesse. Nel contesto di un test A/B, il valore p è calcolato per determinare se la variante e il controllo sono statisticamente diversi. Se l'ipotesi nulla è che la variante e il controllo sono gli stessi, allora il p-value indica la probabilità che la differenza tra i tassi di conversione osservati tra i due gruppi sia il risultato del caso o dell'errore di campionamento, piuttosto che di una vera differenza tra i gruppi. Se il p-value è basso (tipicamente inferiore a 0,05 o 0,01), allora si può rifiutare l'ipotesi nulla in favore dell'ipotesi alternativa che suggerisce che ci sia una differenza significativa tra i gruppi. In altre parole, il basso p-value suggerisce che l'osservazione o l'effetto sperimentale non può essere spiegato dal caso o dall'errore di campionamento, ma è probabilmente il risultato di una vera differenza tra i gruppi. Viceversa, se il p-value è alto, allora non si può rifiutare l'ipotesi nulla e si conclude che la differenza tra i gruppi potrebbe essere il risultato del caso o dell'errore di campionamento. Cosa è la potenza statistica di un test? La potenza statistica di un test è la probabilità che il test rilevi un effetto significativo, quando in realtà esiste un'effettiva differenza o relazione tra le variabili in esame. In altre parole, la potenza statistica di un test indica la capacità del test di rilevare una differenza o una relazione significativa, quando queste esistono veramente. Per esempio, se la potenza statistica di un test è del 80%, significa che, in 100 test in cui c'è una vera differenza o relazione tra le variabili, circa 80 test concluderanno che c'è un effetto significativo, mentre gli altri 20 test potrebbero non rilevare alcuna differenza o relazione, erroneamente concludendo che le variabili sono uguali. La potenza statistica dipende da vari fattori, tra cui la dimensione dell'effetto, la dimensione del campione, il livello di significatività del test (il valore p di riferimento), e la varianza dei dati. In generale, maggiore è la potenza statistica, maggiori sono le probabilità di rilevare una vera differenza o relazione tra le variabili. Tuttavia, una potenza statistica elevata richiede un campione sufficientemente grande e un effetto abbastanza grande da poter essere rilevato con precisione. Scopri IdSurvey Il software più apprezzato dai professionisti. Richiedi demo #### Aboca - Apoteca Natura Aboca Apoteca Natura La soluzione IdSurvey per creare survey nominative agganciate alle anagrafiche clienti Settore Salute Metodologie CAWI - CAPI Mercato Salute Qual era la problematica principale da risolvere? La ricerca di un software per sondaggi è nata dalla necessità di creare survey nominative agganciate in automatico alle anagrafiche clienti provenienti dai gestionali, creare questionari di verifica con asegnazione crediti, creare questionari con template personalizzati a seconda del portale di provenienza. In che modo IdSurvey ha risolto il problema? Il team di sviluppo di IdSurvey ha creato degli script personalizzati da integrare nella piattaforma che ci hanno permesso di utlizzare le survey in accordo con i nostri obiettivi iniziali. Risultati ottenuti grazie al software per sondaggi IdSurvey. Grazie all'introduzione di IdSurvey in Aboca abbiamo avuto la possibilità di spedire dei premi nel punto vendita che aveva compilato la survey. Inoltre, lo strumento report & dashboard integrato nel software ci ha dato la possibilità di estrarre facilmente i dati relativi alle survey, immediatamente disponibili per essere elaborati dal reparto BI. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### AI Survey software Scopri la potenza dell'intelligenza artificialeL'AI di IdSurvey semplifica la codifica delle risposte aperte e automatizza l'analisi descrittiva, trasformando i dati grezzi in insight utili con un'efficienza senza precedenti. Questo consente di focalizzarsi sulle interpretazioni strategiche e di prendere decisioni informate in modo più rapido ed efficace. Richiedi una demo dell'AI Sviluppato in collaborazione con Università di Siena - Laboratorio Analisi Politiche e Sociali. Survey AI Codifica risposte aperte Con l'introduzione dell'AI, IdSurvey è ora in grado di codificare automaticamente le risposte aperte, trasformando un processo tradizionalmente lungo e complesso in un'attività rapida ed efficiente. Grazie all'integrazione con ChatGPT, l'AI analizza e categorizza automaticamente le risposte dei partecipanti, garantendo una codifica accurata e coerente. Questo non solo riduce drasticamente il tempo e le risorse necessarie per la codifica, ma permette anche di individuare nuove categorie utili all'analisi dei dati. Richiedi una demo dell'AI Survey AI Analisi descrittiva e insight automatici Ricevi insight preziosi direttamente dall'AI. Identifica trend, modelli e relazioni significative nei dati con facilità, ottenendo una comprensione più profonda delle opinioni e delle esigenze degli intervistati. I dati raccolti vengono analizzati in tempo reale, fornendo una panoramica dettagliata e immediata delle tendenze e dei modelli emergenti. Gli insight automatici aiutano a identificare rapidamente le informazioni più rilevanti, facilitando decisioni basate su dati concreti e aggiornati. Richiedi una demo dell'AI Survey AI Partnership e innovazione Le nuove funzionalità che sfruttano l’AI di ChatGPT sono state sviluppate in collaborazione con l'Università di Siena - Laboratorio Analisi Politiche e Sociali, Dipartimento di Scienze Sociali, Politiche e Cognitive - nell'ambito del PON "Research and Innovation". Powered by Richiedi una demo dell'AI Scopri l'AI di IdSurvey Richiedi una demo e guarda IdSurvey AI in azione Richiedi una demo dell'AI FAQ Che cos'è l'AI? AI sta per Intelligenza Artificiale. L'AI si concentra sulla creazione di sistemi in grado di eseguire compiti che di solito richiedono l'intelligenza umana. Questi compiti includono, ad esempio, la comprensione del linguaggio, il riconoscimento di modelli, la risoluzione di problemi e il prendere decisioni.Come utilizzare l’intelligenza artificiale per i sondaggi?L'intelligenza artificiale può migliorare le indagini e la raccolta dei dati in varie fasi del processo di progettazione e implementazione dell'indagine. Ad esempio, durante la fase di progettazione, l'intelligenza artificiale può aiutare gli utenti a formulare le domande e a personalizzare il processo di intervista per ciascun rispondente. Durante la raccolta dei dati, l'intelligenza artificiale può automatizzare i follow-up e tracciare le risposte. Una delle applicazioni più utili è quella dell'analisi dei dati. L'intelligenza artificiale per l'analisi delle survey può analizzare efficacemente le risposte aperte esaminando il testo, identificando i temi e categorizzando i feedback. Inoltre, l'intelligenza artificiale è in grado di interpretare report e statistiche, fornendo approfondimenti e raccomandazioni sulla base dei dati raccolti durante il sondaggio. Come utilizzare l’intelligenza artificiale per l'analisi dei sondaggi?L’AI può essere applicata all'analisi dei sondaggi in diversi processi. Ad esempio, può sfruttare le tecniche di NLP per elaborare e comprendere le risposte testuali, identificando automaticamente le tendenze e i temi menzionati nelle risposte testuali. L'intelligenza artificiale può essere applicata anche agli approfondimenti e agli insight. Può infatti fornire approfondimenti sulla base dei dati raccolti, evidenziando i risultati e le tendenze principali. L'intelligenza artificiale può anche offrire raccomandazioni sulle azioni da intraprendere in base all’analisi dei dati, aiutando i ricercatori nei processi decisionali.Quali sono gli strumenti di indagine AI più comuni?Nel mercato moderno dei software per sondaggi, alcuni degli strumenti più all'avanguardia stanno iniziando ad strumenti AI per semplificare la progettazione e l'analisi delle survey per i ricercatori. Le applicazioni più comuni includono:Progettazione della survey: L'intelligenza artificiale aiuta a formulare le domande e a personalizzarle con flussi dinamici.Distribuzione delle survey: L’intelligenza artificiale ottimizza il targeting del pubblico e i tempi di pubblicazione dei sondaggi.Analisi dei dati: L'intelligenza artificiale aiuta nella pulizia dei dati, nella codifica del testo, nell'analisi statistica e nella generazione di insights e commenti. #### Assicurazioni Il software più evoluto per survey e raccolta feedback nell'Insurance. Che tu abbia bisogno di monitorare la soddisfazione degli agenti assicurativi e dei dipendenti o di raccogliere i feedback dei clienti, IdSurvey offre l’insieme di strumenti ideali per condurre ogni tipo di survey nel settore delle assicurazioni.Con il termine survey insurance ci si riferisce a più tipi di indagini con cui la tua compagnia può raccogliere preziosi feedback permettendoti di sviluppare le strategie migliori per la tua organizzazione.IdSurvey consente di raccogliere interviste via telefono, via web e face to face, in questo modo le tue survey insurance potranno raggiungere i clienti con le metodologie più adatte ad ogni progetto di indagine. Richiedi demo Migliora ogni aspetto della tua compagnia assicurativa con IdSurvey, il survey software per il settore Insurance. Valutazione degli agenti e employee satisfactionMonitora e valuta l’efficacia della tua rete di agenti, scopri le loro difficoltà e misura la loro soddisfazione. Raccogli i dati, analizzali e scopri le strategie per migliorare la tua compagnia di assicurazione. Customer experience assicurativaRaccogli preziosi feedback dai tuoi clienti, scopri le loro necessità e modella la tua offerta basandoti sui loro bisogni reali in modo da incrementare le possibilità di finalizzare il contratto assicurativo. Insurance customer experienceResta connesso con i tuoi clienti coinvolgendoli in preziose survey insurance migliorando la fidelizzazione, abbattendo il tasso di abbandono e creando nuove opportunità. Risposta proattiva all'insoddisfazione dei clienti I clienti hanno molte compagnie assicurative tra cui scegliere. Le insurance survey ti consentono di individuare i punti di insoddisfazione permettendoti di agire prima che questo influisca negativamente sulla tua compagnia. Scegli la modalità più adatta per distrubuire i sondaggi per la tua Assicurazione. Con IdSurvey puoi scegliere come effettuare le tue indagini, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità: Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey, il software per survey insurance dalle infinite applicazioni. Valutazione agenti Soddisfazione dei dipendenti Customer feedback Customer Experience Indagini transazionali Soddisfazione della risoluzione dei sinistri Indagini per la valutazione dei rischi Acquisizione nuovi clienti Un software unico per infinite possibilità. IdSurvey offre un vasto insieme di strumenti professionali per la creazione, distribuzione, revisione e analisi di ogni tipo di indagine. Grazie alla perfetta integrazione degli strumenti e all’interfaccia immediata, creare survey insurance è facile anche per utenti senza esperienza. Telefono, web e face to face.Raggiungi i tuoi clienti utilizzando qualsiasi canale. Raccogli interviste via telefono, invia un email con il link al questionario o pubblicalo nelle pagine social della tua compagnia. Report sempre perfetti, in real-time.Analizza i risultati con report automatici aggiornati in tempo reale. Crea, personalizza e condividi report con lo strumento più evoluto e user-friendly del mercato. Personalizza le tue survey con lo stile del tuo brandScegli uno dei temi proposti, carica il tuo logo e personalizza ogni aspetto grafico del questionario secondo i colori e lo stile della tua compagnia assicurativa. Un team di esperti sempre a disposizione Il team di supporto di IdSurvey è sempre pronto ad assisterti e a trovare soluzioni anche per esigenze specifiche del tuo progetto. Su richiesta può informatizzare i questionari e sviluppare personalizzazioni. Metti il turbo alle vendite. Le survey insurance con IdSurvey sono la soluzione ideale per migliorare la tua compagnia assicurativa e incrementare le vendite con costi estremamente ridotti. Licenze flessibili e costi scalabiliIdSurvey è proposto con licenze a costi scalabili basate sul numero di interviste complete o sul numero di operatori telefonici, offrendo soluzioni senza costi fissi. Questo ci consente di formulare l’offerta più adatta alle tue esigenze con un investimento minimo. Aumento delle venditeLe survey insurance ti permettono di ottenere informazioni in ogni fase di contatto con i clienti. Le informazioni raccolte di consentono di scoprire i motivi di abbandono o conversione del cliente, mostrandoti le aree di intervento su cui lavorare per incrementare le vendite della tua compagnia. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Banche Costruisci un rapporto di fiducia duraturo con gli utenti della tua Banca. Sfrutta il meglio della tecnologia e conquista clienti e potenziali clienti dells tu banca con un’esperienza omnicanale. Con IdSurvey, infatti, puoi creare esperienze uniche per clienti, potenziali clienti e del settore bancario dipendenti aumentando la fiducia e la reputazione di prodotti, servizi e del tuo brand. Gestisci ogni punto di contatto con un programma digitale di customer experience on banking  capace di promuovere l’acquisizione, la fedeltà e un reale valore a lungo termine. Richiedi demo IdSurvey aiuta il tuo istituto bancario a: Raccogliere feedbackCon IdSurvey puoi scoprire come i clienti percepiscono i tuoi prodotti e servizi, e migliorare l'esperienza per mantenere un'alta soddisfazione. Analizza i risultati delle tue indagini per prendere decisioni informate e migliorare la tua attività. Fidelizzare i clientiRimani sempre in contatto con i clienti ovunque si trovino. Garantisci un'esperienza cliente ottimale, senza attriti, monitorandola e migliorandola costantemente. Crea servizi su misura e rafforzare la fiducia nella tua banca. Prendere decisioni consapevoliPredi decisioni consapevoli individuando i punti chiave della soddisfazione o insoddisfazione di ogni cliente. Grazie ad analisi e report infatti puoi analizzare i dati raccolti, scoprire gli insight e prendere decisioni mirate. Costruire relazioni empatiche Costruisci una relazione empatica grazie al modulo CATI. Il personale della tua banca potrà utilizzare la modalità telefonica per intervistare e raccogliere feedback dai rispettivi clienti rafforzando così la loro fiducia nel proprio consulente finanziario. Tutte le metodologie di distribuzione in un software unico. IdSurvey è un software di raccolta feedback versatile per il settore bancario, che offre diverse opzioni per distribuire le tue indagini, tra cui survey online, telefoniche o face to face, o anche in modalità mista. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey, il software per la tua banca dalle infinite applicazioni. Monitora e analizza l’esperienza di clienti e dipendenti e rendila eccellente. Soddisfazione dei clienti Raccolta feedback Soddisfazione di prodotti e servizi Soddisfazione dei dipendenti Rilevamenti statistici Sondaggi di opinione Analisi di rischio Predire opportunità Individuare punti di forza e punti deboli Pricing di prodotto Ingaggio nuovi clienti Analisi di mercato Lancio di un prodotto Monitoraggio del brand Studio della concorrenza Test pubblicitari Questionario bancario per dipendenti Questionario cliente banca Customer experience in banking Customer satisfaction banche La soluzione sicura e semplice per banche e cooperative di credito. Individua i punti di contatto con i tuoi clienti e ottimizza l’esperienza utente portandola ad un livello premium. Raccogli, analizza e converti i dati in informazioni immediatamente utili, con un unico software scalabile e sicuro. Raccogli dati da più fonti.Con IdSurvey, puoi scegliere il metodo di raccolta dati più adatto al tuo progetto e raccogliere informazioni da diverse fonti. Include strumenti avanzati per personalizzare ogni aspetto della distribuzione. Analizzare dati in tempo reale.Con IdSurvey puoi creare report e dashboard su misura basati sui risultati dell’indagine. L’elaborazione dei dati avviene in tempo reale e garantisce report sempre aggiornati accessibili da qualsiasi browser web. Hosting certificato con standard PCI DSSL'infrastruttura OnCloud di IdSurvey è ottimizzata per garantire sicurezza e massima efficienza del servizio, con una user experience fluida e disponibilità elevata anche durante i picchi di utilizzo. Conforme al GDPR e Privacy Shield. Facile da usare, senza codice.Con IdSurvey, puoi creare questionari in modo facile e veloce, senza bisogno di programmazione. Puoi scegliere fra innumerevoli tipi di domanda, aggiungere testo dinamico e implementare anche complesse regole di logica in pochi clic. Integrazioni e personalizzazioni.Il team di IdSurvey è pronto a soddisfare tutte le tue esigenze di personalizzazione, sviluppo di nuove funzioni o integrazioni con software esterni. Analizzeremo le tue richieste e svilupperemo funzioni su misura per te. Supporto specializzato Con IdSurvey, puoi contare su un team di esperti sempre pronti ad assisterti. Ti offriranno la formazione per utilizzare il software in modo ottimale, e ti guideranno nella configurazione e nello sviluppo di indagini complesse. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Bridge to digital 2020 ASSE III Azione 3.7.1. Bando BRIDGE TO DIGITAL 2020 Infrastruttura laaS (Infrastructure as a Service) con configurazione macchine virtuali WmWare (ARR + IIS + Storage + DB) con bilanciamento dei carichi automatizzato.Iaas (Infrastructure as a Service) Infrastructure with WmWare (ARR + IIS + Storage + DB) virtual machines configuration with automated load balancing. #### Business Indagini aziendali e business surveys. Richiedi demo Il Software per sondaggi aziendali più apprezzato da PMI e grandi imprese I sondaggi aziendali sono un ottimo metodo per ottenere informazioni dettagliate sulla soddisfazione del cliente, sulla reputazione del brand, sulla motivazione e i bisogni dei dipendenti. Le informazioni raccolte durante una survey aziendale possono aiutarti a prendere le giuste decisioni per il tuo business e a rafforzare ogni tipo di relazione. Con IdSurvey puoi realizzare indagini VoC per avere feedback da parte clienti, sondaggi di marketing per elaborare strategie commerciali efficaci, e indagini sull’Employer Branding per instaurare relazioni forti con i tuoi dipendenti. IdSurvey aiuta il tuo business a: Migliorare l’esperienza dei tuoi clienti Prenditi cura dei tuoi clienti sotto ogni punto di vista. Monitora i feedback dei clienti e migliora i livelli di soddisfazione, ogni interazione, ogni singolo punto di contatto con il tuo business, e ottimizza l’esperienza dei tuoi clienti prevedendo quali azioni intraprendere per massimizzare i profitti. Creare un ambiente di lavoro più produttivo Ascolta i tuoi dipendenti e crea un’esperienza lavorativa positiva. Le indagini di Employer Branding consentono di comprendere meglio qual è la percezione che il personale ha dell’azienda e ti aiutano a migliorarne le prestazioni riducendo il tasso di turnover. I feedback dei tuoi dipendenti ti forniranno informazioni chiave per gestire la strategia e massimizzare la produttività del tuo business. Aumentare la qualità e il valore del brand Comprendi il tuo mercato, i tuoi clienti e i tuoi concorrenti. Aumenta la reputazione del tuo brand verificando e migliorando la pubblicità e identificando i punti chiave del tuo marchio. Con IdSurvey tutti i membri del team hanno a disposizione strumenti potenti e facili da usare per far crescere il tuo brand. Predire i trend di mercato Con IdSurvey puoi raccogliere tutte le informazioni necessarie per creare un lancio di successo per i tuoi prodotti. Metti i clienti al centro di ogni decisione: dal concept test all’esperienza di utilizzo, dal posizionamento alla strategia di marketing, creando una road map efficace basata su dati concreti. IdSurvey, il software per survey aziendali dalle infinite applicazioni. Con IdSurvey puoi effettuare sondaggi aziendali e indagini commerciali online, al telefono e offline, per i più diversi scopi: VoC – Voice of the Customer.Employer Branding.HR Analytics.Customer satisfaction.Relazione con i dipendenti.Post seminari o eventi.Post formazione.Personale in uscita.Soddisfazione di prodotti e servizi.Marketing.Ricerche commerciali.Posizionamento del brand.Reputazione del Brand.Testare l’efficacia di campagne pubblicitarie. Scopri di più sulla creazione dei questionari Scegli come effettuare il tuo sondaggio aziendale. Con IdSurvey puoi scegliere come effettuare le tue indagini aziendali e commerciali, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità: Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Modalità Mista Distribuisci le indagini in Modalità Mista grazie alla perfetta integrazione fra le modalità CATI, CAWI e CAPI. Le tue indagini aziendali e commerciali possono raggiungere velocemente raggiungere il tuo target: distribuisci l’indagine agli agenti o online, con email o sms o pubblicandola su un sito o social media. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Progetta sondaggi aziendali di qualità, senza limiti Sfrutta la potenza di IdSurvey e raccogli dati senza alcun limite. Con IdSurvey hai a disposizione oltre 50 tipi di domande e infinite combinazioni di risposte. Sfrutta la logica, i filtri, le condizioni, le quote, gli sms e le email per raccogliere dati di qualità. Contieni i costi IdSurvey ha licenze flessibili che si adattano perfettamente sia alle esigenze delle grandi imprese che delle medie e piccole organizzazioni. Non ci sono costi nascosti: paghi solo le licenze che decidi di acquistare secondo le dimensioni del tuo business, senza costi di start-up. Personalizza il questionario Personalizza la grafica con il layout del tuo brand. Puoi scegliere il template che preferisci, sceglierne i colori e modificare le preferenze. Con Smart Display l’intervista sarà visualizzata perfettamente in qualsiasi dispositivo. Strumenti avanzati per il tuo business Crea sondaggi aziendali unici, in modo facile e veloce. INTERFACCIA INTUITIVA OLTRE 50 TIPI DI DOMANDE GESTIONE LOGICA E FLUSSO EDITOR WYSIWYG E DRAG & DROP INVITI VIA EMAIL INTERFACCIA RESPONSIVA TRUE SURVEY TEST MODE RISULTATI IN TEMPO REALE SMS SENDER STAMPA QUESTIONARIO TEMPLATE PERSONALIZZABILI ONCLOUD GRATUITO INDAGINI PERSONALI OFFLINE INDAGINI MIXED MODE GESTIONE DELLE QUOTE GESTIONE VARIABILI NOMINATIVO EXPORT DEI DATI XLS, CSV, SPSS, SSS GESTIONE LINK MULTIPANEL GESTIONE LOOP GESTIONE MULTILINGUE REPORT DASHBOARD GRAFICI E TABELLE CONDIVISIONE RISULTATI Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. Supporto di esperti a portata di mano Acquistando IdSurvey avrai accanto un team di professionisti che ti formano all’utilizzo del software e ti guidano nella configurazione, personalizzazione e sviluppo di ogni tipo di indagine, anche le più complesse. Scopri di più sul supporto #### Call center Gestisci i tuoi progetti con il survey software per call center più apprezzato dai professionisti. IdSurvey è il software per sondaggi per raccogliere informazioni preziose sulla soddisfazione dei tuoi clienti tramite una call center survey, cioè un'indagine effettuata tramite call center per conto di un'azienda.Con IdSurvey puoi condurre indagini professionali di qualsiasi tipo grazie alle numerose funzionalità incluse nel software, tenere sempre sotto controllo il lavoro dei tuoi operatori telefonici, migliorare la produttività del tuo call center e garantire la qualità dei dati raccolti. Con le call center customer satisfaction survey puoi sempre avere indicazioni preziose sulla soddisfazione dei clienti e garantire il successo in ogni tipo di business. Richiedi demo Con il survey software per call center IdSurvey puoi: Raccogli dati reali ed affidabiliGrazie alle interviste telefoniche e alla presenza degli operatori sei in grado di raccogliere dati affidabili e verificati che ti offriranno insight fondamentali per la tua attività. Monitora la soddisfazione dei clientiTieni sempre sotto controllo la soddisfazione dei clienti. I dati raccolti dal call center sono immediatamente disponibili ai supervisori e ti permettono di controllare l'andamento dei risultati in tempo reale. Migliora le prestazioni del tuo call center Valuta le prestazioni degli operatori del call center, identifica i problemi e le opportunità di miglioramento e crea piani di azione per migliorare l'esperienza del cliente. Offri la soluzione che il cliente preferisce Se i tuoi clienti non sono a loro agio con le survey telefoniche, puoi offrire una diversa modalità di fruizione grazie al mixed mode di IdSurvey. Scegli tra telefonico, web o face-to-face per un'esperienza a 360°. Scegli come distribuire le survey del tuo call center. IdSurvey è una piattaforma di sondaggi che consente alle aziende di creare e distribuire facilmente call center survey. Con IdSurvey, è possibile creare un questionario personalizzato in base alle esigenze specifiche delle proprie survey, distribuirlo ai clienti e raccogliere i risultati in modo efficiente. Scopri il software più apprezzato dai professionisti con una demo gratuita e senza impegno. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey: il software per call center survey dalle infinite funzionalità. Con IdSurvey puoi effettuare call center survey sfruttando centinaia di funzionalità del modulo CATI: Softphone integrato Il softphone di IdTalk è immediatamente pronto all'uso, senza software aggiuntivi.
 Appuntamenti 
Gli operatori possono utilizzare il calendario CATI per fissare appuntamenti con i rispondenti. Richiami automatici Il motore di IdSurvey gestisce automaticamente tutti i richiami telefonici. Manual dialing Utilizza il click-to-dial per comporre il numero visualizzato con un solo click. Predictive e automated dialing Raddoppia la produttività degli operatori del call center con le chiamate automatiche. Gestione multi-numero Gestisci in modo semplice e integrato più numeri di telefono per ogni rispondente. Filtri operatore Assegna nominativi specifici ad ogni operatore per personalizzare e distribuire le chiamate dal call center. Gestione fusi orari Lavora in modo semplice e intuitivo con nominativi su fusi orari diversi da quelli degli operatori. Supervisor Dashboard Controlla la produttività del tuo call center con la dashboard Supervisor in tempo reale. Chat Supervisor Comunica con i tuoi operatori telefonici con chat private o messaggi broadcast. Screen monitoring Guarda lo schermo dei tuoi operatori e segui in tempo reale il loro lavoro sull'interfaccia CATI. Interviewer score Grazie a questa metrica nativa di IdSurvey, tieni d'occhio le performance dei tuoi operatori. Perchè scegliere IdSurvey? IdSurvey è il segreto per ottimizzare le tue call center surveys. Una soluzione omnicanale per ottimizzare i tuoi risultati e il lavoro dei tuoi operatori telefonici. Licenze scalabili.IdSurvey propone un'offerta flessibile e vantaggiosa che ti permette di aumentare e diminuire il numero di postazioni del tuo call center in modo semplice e immediato. Lavora di più e spendi di meno con la nostra offerta per indagini telefoniche! Monitoraggio in tempo reale.Controlla le performance del tuo call center in tempo reale grazie alla Dashboard Supervisor. Ottimizza il lavoro dei tuoi agenti seguendo in tempo reale più di 80 metriche e metadati, guardando la finestra di lavoro degli agenti grazie a Watcher e comunicando con la chat integrata. Nessun downtime: il tempo è denaro!Inizia a lavorare con IdSurvey e il suo centralino IdTalk immediatamente. Grazie al softphone integrato i tuoi operatori possono iniziare immediatamente a fare chiamate, anche da remoto, senza dover installare alcun software aggiuntivo. Supporto specializzato Con IdSurvey, puoi contare su un team di esperti sempre pronti ad assisterti. Ti offriranno la formazione per utilizzare il software in modo ottimale, e ti guideranno nella configurazione e nello sviluppo di indagini complesse. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### CAPI – Interviste face to face CAPI Software per sondaggi offline Richiedi demo Software CAPI Fai interviste face-to-face ovunque ti trovi, anche senza connessione. Anche nell’era di Internet non è sempre possibile avere a disposizione una connessione Wi-Fi o linea dati. L’app IdSurvey CAPI - Computer Assisted Personal Interview, permette agli intervistatori di condurre survey face-to-face, mystery shopping e indagini personali raccogliendo i dati direttamente sul campo, anche offline. Gli operatori potranno sincronizzare le interviste raccolte in un secondo momento, quando la connessione sarà disponibile. L’app è disponibile per iOS, Android e computer Windows. Caratteristiche dell’app per survey face-to-face L’applicazione per indagini face-to-face IdSurvey consente agli intervistatori di lavorare con il proprio smartphone o tablet. L’app è gratuita ed è compatibile con la maggior parte dei dispositivi iOS, Android e windows PC. Interfaccia responsiva L’impaginazione dell’intervista è adattata automaticamente alla dimensione dello schermo. GPS tracking Registra le coordinate della reale posizione dell’operatore per ogni intervista effettuata. Interviste offline Lavora senza connessione e sincronizza le interviste raccolte in un secondo momento. Registrazione in background Registra l'audio per controllare l'attività degli operatori e la qualità delle interviste. Smart display Su piccoli schermi, ottimizza le griglie visualizzando ogni riga come domanda distinta. Foto, video e audio Chiedi agli intervistatori di scattare una foto, registrare video o audio come risposta del questionario. Firma Utilizza IdSurvey per dare valore a reclutamenti e adesioni grazie alla domanda firma. QRcode Inquadra il QRcode con il tuo dispositivo per accedere al'indagine e fare test in un istante. Download Scarica gratuitamente dal tuo store l'app per interviste face-to-face e mystery shopping. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Interfaccia intuitiva Inizia a lavorare senza nessuna formazione. L’app IdSurvey per survey face-to-face, mystery shopping e indagini personali offline è progettata per essere semplice fin dal primo utilizzo e non è necessaria nessuna formazione degli operatori. In poche semplici schermate, l’intervistatore è guidato fino al completamento delle interviste. Quote Imposta un campione statistico dell’indagine. Puoi impostare le quote per raccogliere le interviste face-to-face utili al completamento del campione statistico della tua indagine. IdSurvey permette di aggiungere o modificare le quote anche ad indagine avviata. Le quote si possono basare su dati preesistenti o su dati richiesti in fase di intervista. I nominativi con caratteristiche che appartengono a quote già completate verranno esclusi dai dispositivi ad ogni sincronizzazione. Calcola la dimensione del campione di indagine Identificato o anonimo Assegna l’intervista personale a nominativi specifici o casuali. Con l’app IdSurvey puoi assegnare ad ogni intervistatore una lista di nominativi. Ogni intervista personale è collegata al rispettivo intervistato. In alternativa puoi anche decidere di raccogliere interviste anonime, oppure puoi richiedere agli intervistati di fornire i loro dati personali durante la compilazione del questionario. In questo caso IdSurvey creerà un nuovo nominativo per ogni nuova intervista. Richiedi demo CAPI Software in Modalità Mista Combina più metodologie in un’unica indagine. La Modalità Mista consente di combinare le indagini effettuate con il CAPI Software con quelle effettuate tramite le modalità web o telefoniche. Ad esempio, puoi intervistare telefonicamente i nominativi che l’intervistatore non riesce ad incontrare di persona. Scopri come combinare i metodi di indagine Licenze Puoi usufruire del modulo per survey face-to-face con pacchetti prepagati. I pacchetti di interviste a consumo sono comodi, flessibili e forniscono la soluzione più adatta alle tue esigenze. Inoltre, le fasce di sconto permettono di acquistare anche piccole quantità di interviste ai prezzi dei grandi volumi. Lo sconto viene infatti calcolato sull’intera quantità di interviste acquistate negli ultimi 12 mesi. E paghi solo le indagini concluse! Scopri tutte le licenze #### Casi studio Casi studio Dai un'occhiata ai nostri casi studio. La soluzione IdSurvey per ottimizzare tempi e costi di gestione del Contact Center Automotive LEGGI TUTTO > La soluzione IdSurvey per l'esecuzione di azioni ripetitive Istituto di ricerca LEGGI TUTTO > La soluzione IdSurvey per informatizzare questionari qualitativi e quantitativi Servizi LEGGI TUTTO > La soluzione IdSurvey per creare survey nominative agganciate alle anagrafiche clienti Salute LEGGI TUTTO > La soluzione IdSurvey user friendly sia per i ricercatori che per i partecipanti Università LEGGI TUTTO > La soluzione IdSurvey per progettare ed eseguire sondaggi in modalità mista, senza problemi Istituto di ricerca LEGGI TUTTO > La soluzione IdSurvey, intuitiva, completa e personalizzabile Full service consultancy LEGGI TUTTO > #### CATI – Interviste telefoniche CATI Survey Software per interviste telefoniche Richiedi demo Software CATI Il software per interviste telefoniche CATI intuitivo e affidabile. Il modulo CATI - Computer Assisted Telephone Interview - di IdSurvey permette di effettuare interviste telefoniche attraverso un'interfaccia semplice e intuitiva fin dal primo utilizzo, anche senza nessuna formazione. Come ogni parte del survey software, anche l'interfaccia dell’operatore CATI è web based. Per utilizzarla, è sufficiente un normale browser e non è necessaria nessuna configurazione o installazione di software aggiuntivi. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Funzioni avanzate del CATI Software La soluzione CATI più avanzata per condurre indagini di mercato telefoniche performanti. Softphone integrato Ops… non c’è niente da configurare. Tutti gli operatori, anche in smart working, potranno istantaneamente chiamare i contatti senza istallare nessun software esterno e senza configurare centralino, router e firewall. Tutte le funzionalità e i controlli del Softphone sono perfettamente integrati nell’interfaccia di lavoro dell’operatore CATI e contestualizzati all’interno del flusso di lavoro. Richiedi demo Click to dial e predictive dialing Massimizza la produttività degli operatori e automatizza le chiamate. Grazie alla funzione Click to Dial puoi chiamare velocemente i contatti con un semplice click, senza comporre il numero. Inoltre, grazie a IdTalk, il centralino virtuale (PBX) di IdSurvey, puoi attivare la funzione Predictive Dialing. Con Predictive Dialing il centralino effettua automaticamente le chiamate e passa il rispondente al primo operatore libero, azzerando così i tempi di ricerca dei partecipanti al sondaggio telefonico e raddoppiando la produttività degli operatori. Scopri di più su IdTalk Dashboard Supervisor Lo strumento più evoluto per il monitoraggio degli operatori telefonici. Supervisor è l'evoluto strumento di IdSurvey per il monitoraggio in tempo reale della produttività degli operatori durante le indagini telefoniche. Grazie ad un'interfaccia chiara e semplice, i supervisori possono:monitorare facilmente ogni dettaglio delle attività degli operatori, personalizzare i dati da visualizzare scegliendo fra oltre 80 metriche e metadati, guardare in diretta la finestra di lavoro degli operatori e sfruttare delle innovative utility che rendono questo strumento il più avanzato del settore.Supervisor comprende anche Watcher, lo strumento che consente ai supervisori di osservare in diretta la schermata dell'operatore senza l'uso di software aggiuntivi o plugin. Scopri di più su Supervisor Appuntamenti Gestione intelligente degli appuntamenti per non perdere nessun contatto. Gli operatori assegnati alle indagini CATI possono gestire agevolmente appuntamenti generici e appuntamenti riservati. È possibile aggiungere note che saranno immediatamente visibili prima della prossima chiamata. L’amministratore può impostare regole o ridistribuire appuntamenti per una gestione ottimizzata dell’intero Call Center. Richiedi demo Caratteristiche del software per interviste telefoniche Gestisci gli operatori con la massima flessibilità mantenendo il controllo assoluto. Statistiche operatori Monitora l’attività e il rendimento degli addetti alle indagini telefoniche. Gestione esiti avanzata Imposta regole per ogni esito delle chiamate. Filtri operatore
 Scegli quali nominativi deve visualizzare ogni operatore. Testi dinamici Aggiungi un testo di presentazione con testi dinamici. Gestione fuso orario Gestione intelligente del fuso orario di operatori e nominativi. Campione di riserva
 Imposta nominativi di riserva per ogni contatto. Dashboard supervisor Controlla le performance degli operatori telefonici. OutBound e InBound
 Gestisci chiamate in uscita, in entrata o entrambi. Click to dial Con Click to dial gli opreratori chiamano i contatti con un click. Predictive dialing Effettua automaticamente le chiamate e le passa al primo operatore libero Appuntamenti Gestisci agevolmente appuntamenti generici e appuntamenti riservati. Key entry Velocizza l'attività degli operatori con le scorciatoie da tastiera. Screen monitoring Controlla in diretta la schermata degli operatori
. Softphone integrato Chiama istantaneamente senza istallare nessun software aggiuntivo. Chat supervisori e operatori Invia messaggi istantanei completi di notifiche e conferme di lettura. Messaggi broadcast Pubblica annunci visibili a tutti gli operatori dell’indagine. Key entry Velocizza l'attività degli operatori con le scorciatoie da tastiera. Utilizza la tastiera per compilare le interviste telefoniche, far partire le chiamate e segnare gli esiti. Per rispondere, basta digitare il codice dell’opzione desiderata, il focus si sposta immediatamente alla domanda successiva. Con Key-entry i tuoi operatori telefonici saranno più veloci che mai. Richiedi demo Quote Imposta un campione statistico dell’indagine. Puoi impostare le quote per raccogliere le interviste telefoniche utili al completamento del campione statistico della tua indagine. IdSurvey permette di aggiungere o modificare le quote anche ad indagine avviata. Le quote si possono basare su dati preesistenti o su dati richiesti in fase di intervista. I nominativi con caratteristiche che appartengono a quote già completate non verranno proposti agli operatori telefonici. Calcola la dimensione del campione di indagine IdVoip Servizio VoIP professionale, senza costi nascosti. Puoi integrare il CATI Software con il servizio VoIP dedicato a Call Center ed Istituti di Ricerca. IdVoIP offre tariffazioni al secondo estremamente convenienti senza nessun abbonamento e nessun costo aggiuntivo. Paghi solo quello che usi. Grazie all'eccellente qualità delle chiamate e ad un servizio di prima qualità, IdVoIP è la soluzione definitiva per i Call Center di ogni dimensione. Scopri tutti i dettagli su IdVoip CATI System Software in Modalità Mista Combina più metodologie in un’unica indagine. La Modalità Mista consente di combinare le indagini effettuate con il CATI Survey Software con quelle effettuate tramite le modalità web o face-to-face. Ad esempio, puoi iniziare le interviste via telefono e farle completare via web autonomamente all’intervistato. Scopri come combinare i metodi di indagine Licenze Puoi acquistare le licenze del Software CATI per un tempo illimitato oppure puoi scegliere le licenze in base alla durata del tuo progetto. In ogni caso la raccolta dati è illimitata. Inoltre, nel corso del tuo lavoro, a volte, può essere fondamentale avere la possibilità di attivare licenze aggiuntive temporanee anche per un solo giorno. Per questo motivo abbiamo aggiunto alla nostra offerta i comodi Gettoni Giornalieri. Acquista Acquista le licenze operatore per utilizzarle a tempo indeterminato, continuerai a pagare un contributo annuale per la manutenzione e per gli aggiornamenti, solo fino a quando vuoi tu. Noleggia Noleggia le licenze operatore annuali e utilizza il software CATI IdSurvey senza nessun vincolo e senza nessuna preoccupazione: gli aggiornamenti il servizio onCloud sono compresi nel prezzo. Gettoni giornalieri Se hai bisogno di incrementare il numero di operatori telefonici per brevi periodi, puoi acquistare i Gettoni Giornalieri. Il credito di gettoni viene scalato solo dopo il loro reale utilizzo. Scopri tutte le licenze Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### CAWI – Interviste web CAWI Software per sondaggi online Richiedi demo Software CAWI Il software per sondaggi online professionali, sicuro ed efficiente. Raggiungi velocemente un vasto numero di rispondenti con il modulo CAWI- Computer Assisted Web Interview - di IdSurvey, la piattaforma di sondaggi online professionale per somministrare questionari e condurre indagini via web in maniera rapida, sicura ed efficiente. Puoi creare un questionario, scegliere un tema, personalizzare la grafica e inserire il tuo logo. Le interviste online sono visualizzate perfettamente su qualsiasi dispositivo. Inoltre, con le funzionalità avanzate di distribuzione del questionario, Email Sender e SMS Sender, puoi inviare gli inviti alla compilazione del sondaggio online senza mai uscire dal Software CAWI. Prova il questionario online di esempio Caratteristiche del software per sondaggi online Molteplici soluzioni per condurre sondaggi online unici, con un’unica piattaforma. Identificato o anonimo
 Distribuisci ad un elenco di nominativi o effettua interviste anonime. Mixed mode
 Combina più metodologie nella stessa indagine. Web, telefono o face to face. Smart display
 L’impaginazione dell’intervista è adattata automaticamente a qualsiasi schermo. Text Piping Aggiungi il nome o altri dati del nominativo a qualsiasi testo del questionario. Foto, video e audio
 Scatta foto, registra video o audio. Tutto dal vivo direttamente dal browser. Integrazione panel
 Configura l’indagine in pochi click per integrare panel online di terze parti. Statistiche invii
 Segui le statistiche e gli esiti delle campagne di invito effettuate con Email Sender e SMS Sender. Testi personalizzati Personalizza i testi di introduzione, fine, fuori target, help e condizioni sulla privacy. Personalizzazione temi Utilizza l'editor dei temi e personalizza la grafica del questionario con loghi, colori, font e layout in pochissimi click. reCAPTCHA Impedisci l’accesso all’intervista a bot quando pubblichi un link in un sito web o in un social. QRcode Inquadra il QRcode con il tuo dispositivo per accedere immediatamente al preview dell'intervista e fare test in un istante. 50+ tipi di domanda Combina oltre 50 tipi di domanda. Troverai sempre la soluzione perfetta per ogni tipo di questionario. Scopri IdSurvey Il survey software più apprezzato dai professionisti Richiedi demo Funzioni avanzate di distribuzione dei sondaggi online La soluzione CAWI più avanzata per la distribuzione dei sondaggi onlinevia email, sms, links e strumenti di terze parti. Email sender Creare una campagna email non è stato mai così facile e smart. Scopri il potente strumento di invio email integrato nel software per sondaggi online IdSurvey. Crea la campagna di invito all’indagine, gestisci i solleciti e monitora le statistiche. Le campagne Smart, oltre ad ottimizzare gli invii per il completamento delle quote dell'indagine, aggiungono automaticamente alla campagna tutti i nominativi che rispecchieranno i criteri che hai impostato per la compilazione del questionario. SMS sender Raggiungi chiunque, immediatamente. Utilizza lo strumento integrato SMS Sender per creare campagne di invito al questionario, gestire i solleciti e monitorare le statistiche on line. Inoltre, grazie alle campagne smart ottimizzi il completamento delle quote. Puoi anche impostare invii automatici a tutti i nominativi che rispecchiano determinate regole. Scopri di più sulla distribuzione LINK SU SITI WEB E SOCIAL Crea link personalizzati per tracciare la provenienza del nominativo. Puoi creare più link per ogni canale di distribuzione. Ad esempio puoi utilizzare un link per un sito web, uno per un social network e uno per gli inviti via email. Grazie alla valorizzazione da URL puoi integrare IdSurvey con Facebook e altri social in modo da raccogliere email ed altri dati dei nominativi. PANEL E STRUMENTI DI TERZE PARTI Lavora con uno o più panel provider contemporaneamente nella stessa indagine. Aggiungi i link di reindirizzamento al panel provider per gli esiti intervista completa, quota chiusa e fuori target. Inoltre, grazie alla funzionalità di valorizzazione dei parametri da URL, puoi integrare facilmente le funzionalità del Software CAWI con strumenti di terza parti. Per particolari esigenze puoi anche richiedere l’integrazione a SSO (Single sign-on) esistenti. Caratteristiche e funzionalità Invii automatizzati Automatizza gli invii con le campagne smart. Tutti i nominativi che rispecchieranno i criteri impostati verranno automaticamente aggiunti alla campagna smart. Campagne smart Grazie all’algoritmo evoluto delle campagne smart, IdSurvey invia le email e SMS solamente ai nominativi necessari al completamento delle quote, ottimizzando il rendimento della campagna e dell’indagine. Campagne anonime IdSurvey consente l’invio di inviti ad una lista di nominativi e di raccogliere le interviste senza nessun riferimento al rispondente. Con questa particolare caratteristica puoi effettuare indagini anonime anche utilizzando le campagne email e SMS. Personalizza email Crea un layout coerente con il brand dell’indagine. Personalizza la grafica delle email scegliendo il carattere, le dimensioni, i colori, il logo e le immagini con il semplice editor “What you see is what you get”. Target Invita soltanto i nominativi che rispecchiano le tue esigenze. Con le campagne di IdSurvey puoi scegliere il tuo target impostando i filtri sull’anagrafica o sugli stati del nominativo. Statistiche Tieni traccia dell’andamento di ogni campagna con statistiche approfondite ed aggiornate in tempo reale. Monitora il rendimento di ogni singolo invio e ottimizza la produttività delle tue campagne. Test Email e SMS Prima di avviare una campagna controlla e revisiona il testo e il layout del messaggio effettuando un invio di test direttamente sulla tua casella di posta elettronica o al tuo numero di cellulare, senza alterare risultati e statistiche. Unsubscribe Rispetta le normative di privacy e opt-out con l’opzione unsubscribe sui tuoi messaggi. I rispondenti avranno la possibilità di cancellarsi dalle campagne con un click o un semplice SMS di risposta. No spam Grazie alla qualità e affidabilità del servizio di invio, Email Sender minimizza le probabilità che i messaggi vengano riconosciuti come spam e raggiunge un altissimo tasso di consegna. Monitora gli esiti Tieni traccia di tutte le interazioni grazie al log del nominativo. Tutti gli esiti delle email e degli sms sono registrati con i dettagli di ogni singola azione. Integrazione semplificata Grazie alla possibilità di salvare le informazioni contenute nell’URL di acceso al questionario, puoi facilmente integrare strumenti di terze parti come CRM o software gestionali. Text piping Crea inviti personalizzati con text piping. Aumenta il coinvolgimento personalizzando i messaggi email e sms con il nome o qualsiasi altro dato del nominativo. Link autenticato Grazie al link autenticato e creato automaticamente da IdSurvey, il rispondente può interrompere e continuare l’intervista in un secondo momento. Condividi più link
 Personalizza il messaggio e la comunicazione per più siti web o social. Pubblica un invito su Facebook e fai un tweet con un link su Twitter o qualsiasi altro social network, tenendo traccia della provenienza dei rispondenti. Pop-up La creazione automatica del codice HTML dei popup ti permette di aggiungere al sito web il codice necessario per aprire il questionario su popup. Puoi anche specificare le dimensioni più adatte al layout. Chiave Primaria Integra facilmente l’indagine con strumenti di terze parti aggiungendo la chiave primaria direttamente nel link di accesso all’intervista e salvandola in qualsiasi campo del nominativo. Sicurezza Tutti i link inviati con Email Sender utilizzano il protocollo di sicurezza https. I link https utilizzano la crittografia SSL per trasferire i dati in modo sicuro tra il browser dei rispondenti e IdSurvey. Link di atterraggio Puoi impostare dei link per reindirizzare i rispondenti ad una pagina web specifica al temine dell’intervista. Invii automatizzati Automatizza gli invii con le campagne smart. Tutti i nominativi che rispecchieranno i criteri impostati verranno automaticamente aggiunti alla campagna smart. Personalizza email Crea un layout coerente con il brand dell’indagine. Personalizza la grafica delle email scegliendo il carattere, le dimensioni, i colori, il logo e le immagini con il semplice editor “What you see is what you get”. Test Email e SMS Prima di avviare una campagna controlla e revisiona il testo e il layout del messaggio effettuando un invio di test direttamente sulla tua casella di posta elettronica o al tuo numero di cellulare, senza alterare risultati e statistiche. Monitora gli esiti Tieni traccia di tutte le interazioni grazie al log del nominativo. Tutti gli esiti delle email e degli sms sono registrati con i dettagli di ogni singola azione. Link autenticato Grazie al link autenticato e creato automaticamente da IdSurvey, il rispondente può interrompere e continuare l’intervista in un secondo momento. Chiave Primaria Integra facilmente l’indagine con strumenti di terze parti aggiungendo la chiave primaria direttamente nel link di accesso all’intervista e salvandola in qualsiasi campo del nominativo. Campagne smart Grazie all’algoritmo evoluto delle campagne smart, IdSurvey invia le email e SMS solamente ai nominativi necessari al completamento delle quote, ottimizzando il rendimento della campagna e dell’indagine. Target Invita soltanto i nominativi che rispecchiano le tue esigenze. Con le campagne di IdSurvey puoi scegliere il tuo target impostando i filtri sull’anagrafica o sugli stati del nominativo. Unsubscribe Rispetta le normative di privacy e opt-out con l’opzione unsubscribe sui tuoi messaggi. I rispondenti avranno la possibilità di cancellarsi dalle campagne con un click o un semplice SMS di risposta. Integrazione semplificata Grazie alla possibilità di salvare le informazioni contenute nell’URL di acceso al questionario, puoi facilmente integrare strumenti di terze parti come CRM o software gestionali. Condividi più link
 Personalizza il messaggio e la comunicazione per più siti web o social. Pubblica un invito su Facebook e fai un tweet con un link su Twitter o qualsiasi altro social network, tenendo traccia della provenienza dei rispondenti. Sicurezza Tutti i link inviati con Email Sender utilizzano il protocollo di sicurezza https. I link https utilizzano la crittografia SSL per trasferire i dati in modo sicuro tra il browser dei rispondenti e IdSurvey. Campagne anonime IdSurvey consente l’invio di inviti ad una lista di nominativi e di raccogliere le interviste senza nessun riferimento al rispondente. Con questa particolare caratteristica puoi effettuare indagini anonime anche utilizzando le campagne email e SMS. Statistiche Tieni traccia dell’andamento di ogni campagna con statistiche approfondite ed aggiornate in tempo reale. Monitora il rendimento di ogni singolo invio e ottimizza la produttività delle tue campagne. No spam Grazie alla qualità e affidabilità del servizio di invio, Email Sender minimizza le probabilità che i messaggi vengano riconosciuti come spam e raggiunge un altissimo tasso di consegna. Text piping Crea inviti personalizzati con text piping. Aumenta il coinvolgimento personalizzando i messaggi email e sms con il nome o qualsiasi altro dato del nominativo. Pop-up La creazione automatica del codice HTML dei popup ti permette di aggiungere al sito web il codice necessario per aprire il questionario su popup. Puoi anche specificare le dimensioni più adatte al layout. Link di atterraggio Puoi impostare dei link per reindirizzare i rispondenti ad una pagina web specifica al temine dell’intervista. Temi e branding Grafica perfetta per ogni brand. Scegli fra i bellissimi temi proposti, scegli le opzioni e carica il logo dei tuoi sondaggi online. La grafica del questionario è personalizzabile in tempo reale in pochissimi click e, grazie a Smart Display, l’intervista sarà visualizzata perfettamente ogni volta in qualsiasi dispositivo. Identificato o anonimo Accedi all’intervista con link univoco o link generico. Con il modulo CAWI - Computer Assisted Web Interviewing - puoi distribuire l’indagine a una lista di nominativi esistente. Ogni intervista è collegata al rispettivo intervistato. Puoi anche raccogliere interviste anonime oppure chiedere i dati all’intervistato durante l’intervista. IdSurvey creerà automaticamente un nominativo per ogni nuova intervista. Software CAWI in Modalità Mista Combina più metodologie in un’unica indagine. La Modalità Mista consente di combinare le indagini effettuate con il Software CAWI con quelle effettuate tramite le modalità telefono o face-to-face. Ad esempio, puoi intervistare con l'indagine CATI telefonica i nominativi che non completano il questionario CAWI. Scopri i dettagli della modalità mista Quote Imposta un campione statistico dell’indagine. Puoi creare sondaggi e impostare le quote per raccogliere le interviste utili al completamento del tuo campione statistico. IdSurvey permette di aggiungere o modificare le quote anche ad indagine avviata. Le quote si possono basare su dati preesistenti o su dati richiesti in fase di intervista. I nominativi con caratteristiche che appartengono a quote già completate non verranno intervistati e visualizzeranno un testo di ringraziamento personalizzabile. Calcola la dimensione del campione di indagine Licenze Puoi usufruire del modulo per sondaggi online con pacchetti prepagati. I pacchetti di interviste a consumo sono comodi, flessibili e forniscono la soluzione più adatta alle tue esigenze. Inoltre, le fasce di sconto delle interviste, permettono di acquistare anche piccole quantità di interviste ai prezzi dei grandi volumi. Lo sconto viene infatti calcolato sull’intera quantità di interviste acquistate negli ultimi 12 mesi. E paghi solo le indagini concluse! Scopri tutte le licenze #### CAWI – Survey software CAWI Software per sondaggi online Richiedi demo Software CAWI Il software per sondaggi online professionali, sicuro ed efficiente. Raggiungi velocemente un vasto numero di rispondenti con il modulo CAWI- Computer Assisted Web Interview - di IdSurvey, la piattaforma di sondaggi online professionale per somministrare questionari e condurre indagini via web in maniera rapida, sicura ed efficiente. Puoi creare un questionario, scegliere un tema, personalizzare la grafica e inserire il tuo logo. Le interviste online sono visualizzate perfettamente su qualsiasi dispositivo. Inoltre, con le funzionalità avanzate di distribuzione del questionario, Email Sender e SMS Sender, puoi inviare gli inviti alla compilazione del sondaggio online senza mai uscire dal Software CAWI. Prova il questionario online di esempio Caratteristiche del software per sondaggi online Molteplici soluzioni per condurre sondaggi online unici, con un’unica piattaforma. Identificato o anonimo
 Distribuisci ad un elenco di nominativi o effettua interviste anonime. Mixed mode
 Combina più metodologie nella stessa indagine. Web, telefono o face to face. Smart display
 L’impaginazione dell’intervista è adattata automaticamente a qualsiasi schermo. Text Piping Aggiungi il nome o altri dati del nominativo a qualsiasi testo del questionario. Foto, video e audio
 Scatta foto, registra video o audio. Tutto dal vivo direttamente dal browser. Integrazione panel
 Configura l’indagine in pochi click per integrare panel online di terze parti. Statistiche invii
 Segui le statistiche e gli esiti delle campagne di invito effettuate con Email Sender e SMS Sender. Testi personalizzati Personalizza i testi di introduzione, fine, fuori target, help e condizioni sulla privacy. Personalizzazione temi Utilizza l'editor dei temi e personalizza la grafica del questionario con loghi, colori, font e layout in pochissimi click. reCAPTCHA Impedisci l’accesso all’intervista a bot quando pubblichi un link in un sito web o in un social. QRcode Inquadra il QRcode con il tuo dispositivo per accedere immediatamente al preview dell'intervista e fare test in un istante. 50+ tipi di domanda Combina oltre 50 tipi di domanda. Troverai sempre la soluzione perfetta per ogni tipo di questionario. Scopri IdSurvey Il survey software più apprezzato dai professionisti Richiedi demo Funzioni avanzate di distribuzione dei sondaggi online La soluzione CAWI più avanzata per la distribuzione dei sondaggi onlinevia email, sms, links e strumenti di terze parti. Email sender Creare una campagna email non è stato mai così facile e smart. Scopri il potente strumento di invio email integrato nel software per sondaggi online IdSurvey. Crea la campagna di invito all’indagine, gestisci i solleciti e monitora le statistiche. Le campagne Smart, oltre ad ottimizzare gli invii per il completamento delle quote dell'indagine, aggiungono automaticamente alla campagna tutti i nominativi che rispecchieranno i criteri che hai impostato per la compilazione del questionario. SMS sender Raggiungi chiunque, immediatamente. Utilizza lo strumento integrato SMS Sender per creare campagne di invito al questionario, gestire i solleciti e monitorare le statistiche on line. Inoltre, grazie alle campagne smart ottimizzi il completamento delle quote. Puoi anche impostare invii automatici a tutti i nominativi che rispecchiano determinate regole. Scopri di più sulla distribuzione LINK SU SITI WEB E SOCIAL Crea link personalizzati per tracciare la provenienza del nominativo. Puoi creare più link per ogni canale di distribuzione. Ad esempio puoi utilizzare un link per un sito web, uno per un social network e uno per gli inviti via email. Grazie alla valorizzazione da URL puoi integrare IdSurvey con Facebook e altri social in modo da raccogliere email ed altri dati dei nominativi. PANEL E STRUMENTI DI TERZE PARTI Lavora con uno o più panel provider contemporaneamente nella stessa indagine. Aggiungi i link di reindirizzamento al panel provider per gli esiti intervista completa, quota chiusa e fuori target. Inoltre, grazie alla funzionalità di valorizzazione dei parametri da URL, puoi integrare facilmente le funzionalità del Software CAWI con strumenti di terza parti. Per particolari esigenze puoi anche richiedere l’integrazione a SSO (Single sign-on) esistenti. Caratteristiche e funzionalità Invii automatizzati Automatizza gli invii con le campagne smart. Tutti i nominativi che rispecchieranno i criteri impostati verranno automaticamente aggiunti alla campagna smart. Campagne smart Grazie all’algoritmo evoluto delle campagne smart, IdSurvey invia le email e SMS solamente ai nominativi necessari al completamento delle quote, ottimizzando il rendimento della campagna e dell’indagine. Campagne anonime IdSurvey consente l’invio di inviti ad una lista di nominativi e di raccogliere le interviste senza nessun riferimento al rispondente. Con questa particolare caratteristica puoi effettuare indagini anonime anche utilizzando le campagne email e SMS. Personalizza email Crea un layout coerente con il brand dell’indagine. Personalizza la grafica delle email scegliendo il carattere, le dimensioni, i colori, il logo e le immagini con il semplice editor “What you see is what you get”. Target Invita soltanto i nominativi che rispecchiano le tue esigenze. Con le campagne di IdSurvey puoi scegliere il tuo target impostando i filtri sull’anagrafica o sugli stati del nominativo. Statistiche Tieni traccia dell’andamento di ogni campagna con statistiche approfondite ed aggiornate in tempo reale. Monitora il rendimento di ogni singolo invio e ottimizza la produttività delle tue campagne. Test Email e SMS Prima di avviare una campagna controlla e revisiona il testo e il layout del messaggio effettuando un invio di test direttamente sulla tua casella di posta elettronica o al tuo numero di cellulare, senza alterare risultati e statistiche. Unsubscribe Rispetta le normative di privacy e opt-out con l’opzione unsubscribe sui tuoi messaggi. I rispondenti avranno la possibilità di cancellarsi dalle campagne con un click o un semplice SMS di risposta. No spam Grazie alla qualità e affidabilità del servizio di invio, Email Sender minimizza le probabilità che i messaggi vengano riconosciuti come spam e raggiunge un altissimo tasso di consegna. Monitora gli esiti Tieni traccia di tutte le interazioni grazie al log del nominativo. Tutti gli esiti delle email e degli sms sono registrati con i dettagli di ogni singola azione. Integrazione semplificata Grazie alla possibilità di salvare le informazioni contenute nell’URL di acceso al questionario, puoi facilmente integrare strumenti di terze parti come CRM o software gestionali. Text piping Crea inviti personalizzati con text piping. Aumenta il coinvolgimento personalizzando i messaggi email e sms con il nome o qualsiasi altro dato del nominativo. Link autenticato Grazie al link autenticato e creato automaticamente da IdSurvey, il rispondente può interrompere e continuare l’intervista in un secondo momento. Condividi più link
 Personalizza il messaggio e la comunicazione per più siti web o social. Pubblica un invito su Facebook e fai un tweet con un link su Twitter o qualsiasi altro social network, tenendo traccia della provenienza dei rispondenti. Pop-up La creazione automatica del codice HTML dei popup ti permette di aggiungere al sito web il codice necessario per aprire il questionario su popup. Puoi anche specificare le dimensioni più adatte al layout. Chiave Primaria Integra facilmente l’indagine con strumenti di terze parti aggiungendo la chiave primaria direttamente nel link di accesso all’intervista e salvandola in qualsiasi campo del nominativo. Sicurezza Tutti i link inviati con Email Sender utilizzano il protocollo di sicurezza https. I link https utilizzano la crittografia SSL per trasferire i dati in modo sicuro tra il browser dei rispondenti e IdSurvey. Link di atterraggio Puoi impostare dei link per reindirizzare i rispondenti ad una pagina web specifica al temine dell’intervista. Invii automatizzati Automatizza gli invii con le campagne smart. Tutti i nominativi che rispecchieranno i criteri impostati verranno automaticamente aggiunti alla campagna smart. Personalizza email Crea un layout coerente con il brand dell’indagine. Personalizza la grafica delle email scegliendo il carattere, le dimensioni, i colori, il logo e le immagini con il semplice editor “What you see is what you get”. Test Email e SMS Prima di avviare una campagna controlla e revisiona il testo e il layout del messaggio effettuando un invio di test direttamente sulla tua casella di posta elettronica o al tuo numero di cellulare, senza alterare risultati e statistiche. Monitora gli esiti Tieni traccia di tutte le interazioni grazie al log del nominativo. Tutti gli esiti delle email e degli sms sono registrati con i dettagli di ogni singola azione. Link autenticato Grazie al link autenticato e creato automaticamente da IdSurvey, il rispondente può interrompere e continuare l’intervista in un secondo momento. Chiave Primaria Integra facilmente l’indagine con strumenti di terze parti aggiungendo la chiave primaria direttamente nel link di accesso all’intervista e salvandola in qualsiasi campo del nominativo. Campagne smart Grazie all’algoritmo evoluto delle campagne smart, IdSurvey invia le email e SMS solamente ai nominativi necessari al completamento delle quote, ottimizzando il rendimento della campagna e dell’indagine. Target Invita soltanto i nominativi che rispecchiano le tue esigenze. Con le campagne di IdSurvey puoi scegliere il tuo target impostando i filtri sull’anagrafica o sugli stati del nominativo. Unsubscribe Rispetta le normative di privacy e opt-out con l’opzione unsubscribe sui tuoi messaggi. I rispondenti avranno la possibilità di cancellarsi dalle campagne con un click o un semplice SMS di risposta. Integrazione semplificata Grazie alla possibilità di salvare le informazioni contenute nell’URL di acceso al questionario, puoi facilmente integrare strumenti di terze parti come CRM o software gestionali. Condividi più link
 Personalizza il messaggio e la comunicazione per più siti web o social. Pubblica un invito su Facebook e fai un tweet con un link su Twitter o qualsiasi altro social network, tenendo traccia della provenienza dei rispondenti. Sicurezza Tutti i link inviati con Email Sender utilizzano il protocollo di sicurezza https. I link https utilizzano la crittografia SSL per trasferire i dati in modo sicuro tra il browser dei rispondenti e IdSurvey. Campagne anonime IdSurvey consente l’invio di inviti ad una lista di nominativi e di raccogliere le interviste senza nessun riferimento al rispondente. Con questa particolare caratteristica puoi effettuare indagini anonime anche utilizzando le campagne email e SMS. Statistiche Tieni traccia dell’andamento di ogni campagna con statistiche approfondite ed aggiornate in tempo reale. Monitora il rendimento di ogni singolo invio e ottimizza la produttività delle tue campagne. No spam Grazie alla qualità e affidabilità del servizio di invio, Email Sender minimizza le probabilità che i messaggi vengano riconosciuti come spam e raggiunge un altissimo tasso di consegna. Text piping Crea inviti personalizzati con text piping. Aumenta il coinvolgimento personalizzando i messaggi email e sms con il nome o qualsiasi altro dato del nominativo. Pop-up La creazione automatica del codice HTML dei popup ti permette di aggiungere al sito web il codice necessario per aprire il questionario su popup. Puoi anche specificare le dimensioni più adatte al layout. Link di atterraggio Puoi impostare dei link per reindirizzare i rispondenti ad una pagina web specifica al temine dell’intervista. Temi e branding Grafica perfetta per ogni brand. Scegli fra i bellissimi temi proposti, scegli le opzioni e carica il logo dei tuoi sondaggi online. La grafica del questionario è personalizzabile in tempo reale in pochissimi click e, grazie a Smart Display, l’intervista sarà visualizzata perfettamente ogni volta in qualsiasi dispositivo. Identificato o anonimo Accedi all’intervista con link univoco o link generico. Con il modulo CAWI - Computer Assisted Web Interviewing - puoi distribuire l’indagine a una lista di nominativi esistente. Ogni intervista è collegata al rispettivo intervistato. Puoi anche raccogliere interviste anonime oppure chiedere i dati all’intervistato durante l’intervista. IdSurvey creerà automaticamente un nominativo per ogni nuova intervista. Software CAWI in Modalità Mista Combina più metodologie in un’unica indagine. La Modalità Mista consente di combinare le indagini effettuate con il Software CAWI con quelle effettuate tramite le modalità telefono o face-to-face. Ad esempio, puoi intervistare con l'indagine CATI telefonica i nominativi che non completano il questionario CAWI. Scopri i dettagli della modalità mista Quote Imposta un campione statistico dell’indagine. Puoi creare sondaggi e impostare le quote per raccogliere le interviste utili al completamento del tuo campione statistico. IdSurvey permette di aggiungere o modificare le quote anche ad indagine avviata. Le quote si possono basare su dati preesistenti o su dati richiesti in fase di intervista. I nominativi con caratteristiche che appartengono a quote già completate non verranno intervistati e visualizzeranno un testo di ringraziamento personalizzabile. Calcola la dimensione del campione di indagine Licenze Puoi usufruire del modulo per sondaggi online con pacchetti prepagati. I pacchetti di interviste a consumo sono comodi, flessibili e forniscono la soluzione più adatta alle tue esigenze. Inoltre, le fasce di sconto delle interviste, permettono di acquistare anche piccole quantità di interviste ai prezzi dei grandi volumi. Lo sconto viene infatti calcolato sull’intera quantità di interviste acquistate negli ultimi 12 mesi. E paghi solo le indagini concluse! Scopri tutte le licenze #### Contatti  Contatti Pronti a rispondere ad ogni tua domanda. Compila il modulo per ricevere informazioni. Per favore compila il form #### Cookie Policy Cookie Cookie policy di www.idsurvey.com Cookie policy di www.idsurvey.com INFORMATIVA SULL’USO DI COOKIES La presente sezione descrive le modalità di gestione del Sito in riferimento al trattamento dei dati operato per mezzo di cookies, sulle origini degli stessi, e sulle ragioni di tale uso. I cookie sono piccoli file di testo che i siti visitati dall’utente inviano al suo terminale (solitamente al browser), dove vengono memorizzati per essere poi ritrasmessi agli stessi siti alla successiva visita del medesimo utente. Nel corso della navigazione su un sito, l’utente può ricevere sul suo terminale anche cookie di siti o di web server diversi (c.d. cookie di “terze parti”); ciò accade perché sul sito web visitato possono essere presenti elementi come, ad esempio, immagini, mappe, suoni, specifici link a pagine web di altri domini che risiedono su server diversi da quello sul quale si trova la pagina richiesta. In altre parole, sono quei cookie che vengono impostati da un sito web diverso da quello che si sta attualmente visitando. I cookie sono usati per eseguire autenticazioni informatiche, monitoraggio di sessioni e memorizzazione di informazioni specifiche riguardanti gli utenti che accedono al server e di norma sono presenti nel browser di ciascun utente in numero molto elevato. Possono permanere sul terminale dell’utente per lunghi periodi o per periodi brevi. Il cookie di sessione normalmente spira al termine della sessione di navigazione, ossia alla chiusura del browser. I cookie, tuttavia, possono anche essere utilizzati per tracciare la navigazione dell’utente in rete e creare profili sui suoi gusti, abitudini, scelte, ecc. Con questi cookie possono essere trasmessi al terminale dell’utente messaggi pubblicitari in linea con le preferenze già manifestate dallo stesso utente nella navigazione online. In particolare l’Autorità Garante per la Protezione dei Dati Personali ha ricondotto i cookie nell’ambito delle macro categorie di seguito indicate: a. Cookie tecnici. I cookie tecnici sono quelli utilizzati al solo fine di effettuare la trasmissione di una comunicazione su una rete di comunicazione elettronica, o nella misura strettamente necessaria al fornitore di un servizio della società dell’informazione esplicitamente richiesto dall’abbonato o dall’utente a erogare tale servizio. Essi non vengono utilizzati per scopi ulteriori e sono normalmente installati direttamente dal titolare o gestore del sito web. Possono essere suddivisi in: – cookie di navigazione o di sessione, che garantiscono la normale navigazione e fruizione del sito web (permettendo, ad esempio, di realizzare un acquisto o autenticarsi per accedere ad aree riservate); – cookie analytics, assimilati ai cookie tecnici laddove utilizzati direttamente dal gestore del sito per raccogliere informazioni, in forma aggregata, sul numero degli utenti e su come questi visitano il sito stesso; – cookie di funzionalità, che permettono all’utente la navigazione in funzione di una serie di criteri selezionati (ad esempio, la lingua, i prodotti selezionati per l’acquisto) al fine di migliorare il servizio reso allo stesso. b. Cookie di profilazione. I cookie di profilazione sono volti a creare profili relativi all’utente e vengono utilizzati al fine di inviare messaggi pubblicitari in linea con le preferenze manifestate dallo stesso nell’ambito della navigazione in rete. In ragione della particolare invasività che tali dispositivi possono avere nell’ambito della sfera privata degli utenti, la normativa europea e italiana prevede che l’utente debba essere adeguatamente informato sull’uso degli stessi ed esprimere così il proprio valido consenso. Ad essi si riferisce l’art. 122 del Codice laddove prevede che “l’archiviazione delle informazioni nell’apparecchio terminale di un contraente o di un utente o l’accesso a informazioni già archiviate sono consentiti unicamente a condizione che il contraente o l’utente abbia espresso il proprio consenso dopo essere stato informato con le modalità semplificate di cui all’articolo 13, comma 3” (art. 122, comma 1, del Codice). Cookie di terze parti Inoltre i cookie possono essere di prima parte o di terza parte: in ordine ai cookie di terze parti, si precisa che essi sono inviati al terminale dell’utente da società terze. In tali casi, tuttavia, il Titolare del trattamento è esente da qualsiasi forma di responsabilità in tal senso posto che l’operatività di tali cookies rientra nella piena ed esclusiva responsabilità di tali società terze. In ogni caso, attesa l’interpretazione del Garante Privacy sul punto, secondo cui “è necessario che l’utente venga adeguatamente informato, seppur con le modalità semplificate previste dalla legge, nel momento in cui accede al sito che consente la memorizzazione dei cookie terze parti, ovvero quando accede ai contenuti forniti dalle terze parti e, comunque, prima che i cookie vengano scaricati sul suo terminale” si informa l’utente che il Sito fa uso di cookies di terze parti e segnatamente in ordine a: Cookie utilizzati dal presente sito e loro disattivazione In conformità a quanto sopra, il Titolare del trattamento informa l’utente che il Sito utilizza marcatori che servano esclusivamente a scopi tecnici oppure rispondano a specifiche richieste dell’utente o del contraente. Il sito non profila direttamente l’utente, neppure avvalendosi di cookie di terze parti. Tuttavia impiega cookie di terze parti per analizzare il traffico del sito stesso, che avviene attraverso dati aggregati e in forma anonima, ma il fornitore (o terza parte), che offre il servizio, può utilizzarli per proprio conto per profilare gli utenti. Di tali cookie, relativi ai servizi di analisi, si dirà meglio nella apposita sezione della presente informativa. In particolare, i cookies utilizzati dal presente Sito sono quelli di seguito elencati: Nome Durata Funzionalità formillaVisitorGuid 10 anni cookie tecnico per l’autenticazione degli utenti della chat Cookie di terze parti VIMEO Questi cookie sono veicolati dal servizio di visualizzazione di video che è offerto da terze parti, in particolare da Vimeo. Nome Durata _vuid 2 anni player 1 anno __utmt_player di sessione La descrizione delle funzioni dei cookie di Vimeo è disponibile alla seguente pagina: https://vimeo.com/cookie_list Mentre la privacy policy è disponibile qui: https://vimeo.com/cookie_policy Google Analytics Per misurare la performance del sito (pagine più/meno viste, elementi più/meno cliccati, numero di visitatori, parole più cercate, ecc.) viene utilizzato Google Analytics. Si tratta di un servizio web-based prestato a titolo gratuito da Google Inc. che utilizza i cookies al fine di analizzare l’uso che gli internauti fanno del Portale. Questi marcatori sono usati per memorizzare informazioni dei visitatori, quali il momento temporale in cui il sito è stato visitato, la precedente visita, e attraverso quale dominio gli stessi sono pervenuti al Portale. Tali informazioni, generate attraverso il mero accesso al Portale, sono poi inviate a macchine di server situate negli Stati uniti d’America e lì archiviate da Google. Oltre i cookie, viene utilizzato anche un pixel tag. Il pixel tag costituisce un tipo di tecnologia impiegata in un sito web o nel corpo di un’email allo scopo di tracciare le attività sui siti web o l’apertura/accesso alle email ed è spesso utilizzato insieme ai cookie (https://www.google.it/intl/it/policies/privacy/key-terms/). A questa pagina  https://www.google.com/analytics/learn/privacy.html?hl=it si possono trovare maggiori informazioni relative al servizio Google Analytics. La Privacy Policy di Google, https://www.google.com/intl/it/policies/privacy/ invece, disciplina in generale il trattamento dei dati personali degli utenti che utilizzano i prodotti e i servizi Google. A maggior tutela dei diritti dell’utente, infine, si informa lo stesso sulla possibilità offerta da Google (per mezzo del componente aggiuntivo presente al seguente link https://tools.google.com/dlpage/gaoptout?hl=it) di scegliere di essere escluso dalla raccolta dei dati da parte di Google Analytics. In tal caso il visitatore non invierà alcuna informazione a Google Analytics. Si evidenzia infine che quando il servizio GOOGLE ANALYTICS è utilizzato direttamente dal presente sito, l’Indirizzo IP degIi utenti viene reso anonimo (si tratta dei cookie riferiti a idsurvey.com nella tabella sottostante). Per il presente sito, infatti, è stata richiesta a Google Analytics l’anonimizzazione dell’indirizzo IP degli utenti / visitatori, pertanto Google Analytics anonimizza l’indirizzo non appena ciò è tecnicamente possibile nel passaggio più a monte della rete in cui avviene la raccolta dei dati. La funzione di anonimizzazione IP in Google Analytics imposta l’ultimo ottetto di indirizzi IP dell’utente IPv4 e gli ultimi 80 bit degli indirizzi IPv6 su zero in memoria subito dopo l’invio alla rete di raccolta di Google Analytics. In questo caso l’indirizzo IP completo non è mai scritto su disco. Ulteriori informazioni sul servizio di anonimizzazione adottato, che influisce anche sui tag pixel di Google, sono reperibili qui: https://support.google.com/analytics/answer/2763052?hl=it Tuttavia nel sito sono veicolati anche cookie di Google Analytics riferiti a siti di terze parti, che accompagnano alcuni dei servizi offerti, come Vimeo e Formilla. A questa pagina https://www.google.com/analytics/learn/privacy.html?hl=it si possono trovare maggiori informazioni relative al servizio Google Analytics. La Privacy Policy di Google, https://www.google.com/intl/it/policies/privacy/ invece, disciplina in generale l’utilizzo fatto dalla stessa in ordine ai dati personali degli utenti che utilizzano i prodotti e i servizi Google. A maggior tutela dei diritti dell’utente, infine, si informa lo stesso sulla possibilità offerta da Google (per mezzo del componente aggiuntivo presente al seguente link https://tools.google.com/dlpage/gaoptout?hl=it) di scegliere le modalità di raccolta dei dati da parte di Google Analytics. In tal caso il visitatore non invierà alcuna informazione a Google Analytics. I cookie di Google Analytics utilizzati dal presente sito sono elencati di seguito: Nome Dominio che lo utilizza Durata Funzionalità __utma .player.vimeo.com 2 anni cookie analitico di terze parti, il cui titolare è Google Inc. __utmb .player.vimeo.com di sessione cookie analitico di terze parti, il cui titolare è Google Inc. __utmc .player.vimeo.com di sessione cookie analitico di terze parti, il cui titolare è Google Inc. __utmz .player.vimeo.com 6 mesi cookie analitico di terze parti, il cui titolare è Google Inc. _ga .idsurvey.com 2 anni Cookie di tracciamento di terze parti utilizzato per l’analisi delle visite. Titolare è Google Inc. _gid .idsurvey.com 24 ore Per maggiori informazioni, un elenco dei cookies utilizzati da GOOGLE ANALYTICS è reperibile al seguente indirizzo https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage Modalità di navigazione: All’approdo sul sito l’utente viene accolto da un banner che presenta la possibilità di accettare tutti i cookie, e nel caso riceverà il cookie cookiescriptaccept, o di accedere alla apposita area del sito ove è possibile esercitare una scelta consapevole in ordine ai singoli cookie Qualsiasi scelta compia, l’utente riceverà il cookie viewed_cookie_policy, che consentirà al sito stesso di memorizzarne la scelta e di non far ricomparire il banner per le prossime visite nell’arco di durata del cookie. Se l’utente sceglie di non ricevere i cookie di Google Analytics, potrà continuare la navigazione del sito senza di essi. Inoltre si informa l’utente che nel caso si astenga dal compiere scelte, potrà proseguire la navigazione continuando a visualizzare il banner. Nessun cookie verrà archiviato sul suo terminale fino a quando non compia una scelta agendo sui pulsanti presenti sul banner. Utenti mobile Le modalità sopra descritte sono idonee a disattivare i cookie anche per gli utenti mobile In ordine agli utenti mobile, si precisa che le configurazioni di sistema per escludere l’archiviazione di cookie o per cancellarli, variano sensibilmente a seconda della marca e/o del modello del device utilizzato. Sarà pertanto necessario consultare le indicazioni fornite dal produttore. Maggiori informazioni sulla operatività dei cookie nei sistemi mobili si possono reperire qui: https://www.allaboutcookies.org/mobile/index.html Disattivazione attraverso le impostazioni del browser Per procedere alla disattivazione dei cookie e/o scegliere il desiderato livello di blocco l’utente desktop potrà avvalersi altresì del proprio browser, modificandone le impostazioni. Di seguito si riportano i link ai principali browser attualmente presenti sul mercato per la modifica delle impostazioni di sessione: Maggiori informazioni sulle impostazioni dei cookies (GOOGLE CHROME) https://support.google.com/chrome/bin/answer.py?hl=eng&answer=95647 Maggiori informazioni sulle impostazioni dei cookies (FIREFOX) https://support.mozilla.org/it/kb/Gestione%20dei%20cookie https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Maggiori informazioni sulle impostazioni dei cookies (INTERNET EXPLORER) https://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies https://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies Maggiori informazioni sulle impostazioni dei cookies (SAFARI) https://support.apple.com/it-it/HT201265 https://support.apple.com/kb/PH17191?viewlocale=it_IT&locale=en_US Si ricorda, inoltre, che l’utente ha sempre la possibilità di rimuovere manualmente i cookies già installati nel proprio dispositivo fisso o mobile. Come svuotare la cache ed eliminare i cookies su GOOGLE CHROME https://support.google.com/accounts/answer/32050?hl=it MOZILLA FIREFOX https://support.mozilla.org/it/kb/Eliminare%20i%20cookie WINDOWS EXPLORER https://windows.microsoft.com/it-IT/internet-explorer/delete-manage-cookies#ie=ie-11 SAFARI https://support.apple.com/it-it/HT201265 (Come cancellare le informazioni dal dispositivo) Per completezza si informa l’utente che è possibile avere informazioni sui cookie archiviati sul proprio terminale e disattivarli singolarmente decidendo di accettarli solo da parte di alcune società cliccando sulla risorsa presente al seguente link: Le tue scelte Sul sito www.youronlinechoices.com/it/ è anche possibile avere maggiori informazioni sulla pubblicità comportamentale. Ulteriori informazioni sui cookies possono essere reperite sul sito https://www.allaboutcookies.org/ Ulteriori informazioni in ordine al trattamento dei dati personali sono reperibili qui. #### Crea Crea indagini e sondaggi Richiedi demo Crea questionari direttamente da browser Un potente software per creare questionari online, senza codice. Creare questionari con IdSurvey è estremamente semplice. Non è richiesta nessuna conoscenza di programmazione né dovrai installare il software sul tuo dispositivo. Per creare il tuo primo questionario dovrai semplicemente aprire il browser e scegliere tra le infinite combinazioni di domande: rating, slider, drag&drop e tante altre soluzioni per rendere i tuoi questionari piacevoli e immediati. Prova il questionario di esempio Interfaccia intuitiva Tutto a portata di click in un unico strumento di survey design. IdSurvey consente di creare questionari telefonici, face-to-face e sondaggi online attraverso un’interfaccia semplice e immediata che rappresenta il questionario come la reale intervista. Inoltre, i menu contestuali permettono di impostare la logica del questionario in modo veloce e intuitivo. In questo modo potrai creare un questionario in tempo reale, aggiungere o modificare i testi, scegliere il tipo di domanda e implementare anche le regole più complesse con pochissimi click, senza dover scrivere nessuna riga di codice. IdCode Tutta la potenza del codice senza essere programmatori. IdCode è lo script che consente di creare un questionario in modo veloce e intuitivo, anche senza essere programmatori. Mentre crei il questionario per il tuo sondaggio puoi passare dall’interfaccia grafica a IdCode in qualsiasi momento: in questo modo imparerai facilmente la sintassi del più potente strumento al mondo per lo scripting di questionari. Scopri tutti i dettagli su IdCode Domande Infinite combinazioni, geniali soluzioni. Formula le domande in qualsiasi modo scegliendo fra gli oltre 50 tipi: singole, scelte multiple, aperte, tendine e altro ancora. Le domande Rating e Slider renderanno i tuoi questionari incredibilmente piacevoli da compilare. Puoi anche chiedere di scattare o caricare una foto. Inoltre con l’innovativa domanda drag&drop è semplicissimo ordinare delle opzioni per preferenza. scopri tutti i tipi di domanda Scelta singola Scegli una sola risposta (Radio button) Scelta multipla Scegli una o più risposte (Checkbox) Aperta di testo Inserisci brevi risposte di testo (Input field)   Numerica Inserisci numeri interi e/o decimali Textarea Inserisci risposte di testo più lunghe di una semplice frase Drop-down Seleziona una singola risposta (Drop Down Menu) Data Scegli una data con il calendario Slider Scegli un valore con lo slider Slider comparativo Scegli cosa e quanto preferisci (Semantic differential) Rating Il miglior approccio per raccogliere risposte basate su una scala, utilizza stelline e smile Like Utilizzare la risposta like per esprimere la preferenza   Smile Lo smile è un modo divertente e coinvolgente di raccogliere feedback Drag & Drop Ranking Trascinare e ordina le risposte in base alla preferenza Autocompletamento Inizia a scrivere e scegli una risposta suggerita Foto Scatta live anche da browser o caricai una foto esistente Upload file Fai l’upload di qualsiasi tipo di file Blocco di testo Inserisci del testo personalizzato Video Registra live anche da browser o caricai un file video esistente Audio Registra live anche da browser o caricai un file audio esistente Regex Consente di specificare una qualsiasi espressione regolare Esclusiva Se selezionata disabilita ogni altro tipo di risposta Geolocalizzazione Salva la posizione del tuo operatore Griglie Utilizza le griglie con le opzioni di risposta che preferisci Griglie 3D Inserisci più opzioni di risposta su ogni singola cella Bottoni Visualizza le opzioni di risposta come bottoni Carosello Mostra le domande all'interno di un carosello MaxDiff Scegli l’attributo peggiore e il migliore Firma Richiedi una firma durante l'intervista Scelta singola Scegli una sola risposta (Radio button) Textarea Inserisci risposte di testo più lunghe di una semplice frase Slider comparativo Scegli cosa e quanto preferisci (Semantic differential) Drag & Drop Ranking Trascinare e ordina le risposte in base alla preferenza Blocco di testo Inserisci del testo personalizzato Esclusiva Se selezionata disabilita ogni altro tipo di risposta Bottoni Visualizza le opzioni di risposta come bottoni Scelta multipla Scegli una o più risposte (Checkbox) Drop-down Seleziona una singola risposta (Drop Down Menu) Rating Il miglior approccio per raccogliere risposte basate su una scala, utilizza stelline e smile Autocompletamento Inizia a scrivere e scegli una risposta suggerita Video Registra live anche da browser o caricai un file video esistente Geolocalizzazione Salva la posizione del tuo operatore Carosello Mostra le domande all'interno di un carosello Aperta di testo Inserisci brevi risposte di testo (Input field) Data Scegli una data con il calendario Like Utilizzare la risposta like per esprimere la preferenza Foto Scatta live anche da browser o caricai una foto esistente Audio Registra live anche da browser o caricai un file audio esistente Griglie Utilizza le griglie con le opzioni di risposta che preferisci MaxDiff Scegli l’attributo peggiore e il migliore   Numerica Inserisci numeri interi e/o decimali Slider Scegli un valore con lo slider   Smile Lo smile è un modo divertente e coinvolgente di raccogliere feedback Upload file Fai l’upload di qualsiasi tipo di file Regex Consente di specificare una qualsiasi espressione regolare Griglie 3D Inserisci più opzioni di risposta su ogni singola cella Firma Richiedi una firma durante l'intervista Logica e Branching Crea un questionario con regole perfette. Controlla il flusso di ogni intervista con gli strumenti di logica e branching. Ad esempio, con i filtri puoi nascondere pagine, domande o opzioni, in base alle risposte o ai dati del nominativo. Con i potenti strumenti di IdSurvey puoi facilmente creare questionari online, telefonici o face-to-face personalizzati e piacevoli da compilare, che si adattano ad ogni singolo rispondente. Sondaggi personalizzati, infinite possibilità. Per ogni elemento del questionario puoi specificare parametri e impostazioni che ti consentono di avere il massimo controllo grazie ai numerosi strumenti per la creazione del sondaggio.   Filtri Controlla ogni elemento dell'intervista filtrandolo in base alle risposte o ai dati dell'intervistato. Salti Gestisci il flusso dell'intervista in base alle risposte impostando salti logici semplici o complessi. Piping Richiama una risposta o un dato del nominato con il piping oppure usalo per comporre filtri complessi.   Quote Imposta le quote per ogni tipo di caratteristica dell'intervistato e raccogli solo le interviste necessarie.   Random Proponi in ordine casuale le risposte, le domande o le pagine del questionario grazie al potente random engine di IdSurvey. Script Personalizza i controlli, la grafica e le funzioni di ogni elemento del questionario grazie alle infinite possibilità del ClientScript. Scopri le principali funzioni Strumenti per un controllo assoluto. Crea un sondaggio personalizzato sfruttando tutte le infinite possibilità racchiuse in un unico, potente, survey design software.   Vincoli Inserisci qualsiasi tipo di regola per validare domande di testo o numeriche. Limite risposte Imposta un limite minimo e un limite massimo di risposte selezionabili. Aggiorna nominativo Aggiorna automaticamente un campo del nominativo in base ad una o più risposte. Fuori target Imposta il fuori target nelle risposte che determinano la chiusura di un’intervista. Auto correzione Consenti ad una risposta di modificare il valore di una risposta precedente. Client Script Permette di impostare stili CSS o codice JavaScript all’interno della pagina. Alert Inserisci controlli sulle domande o sulle pagine con un testo personalizzato   Mostra o nascondi Permette di visualizzare una domanda o risposta solo in determinate condizioni. Loop Crea ogni tipo di loop, statico o dinamico per ripetere le sezioni del questionario. Ricodifica risposte Ricodifica o assegna un punteggio alle risposte impostando qualsiasi tipo di regola. Filtri senza limiti Crea regole di qualsiasi complessità con condizioni e funzioni. Risposta facoltativa Scegli se la domanda deve avere una risposta obbligatoria o facoltativa. Pagina non sequenziale La pagina appare solo se richiamata direttamente da una condizione di salto. Più domande su pagina Inserisci più domande per pagina rendendo più veloce la compilazione del questionario. Controlla filtri Permette di controllare la sintassi delle condizioni di visualizzazione e di salto. Integrazioni facili Aggiungi i valori sull'URL dell'intervista per integrare facilmente IdSurvey con strumenti di terze parti.   Vincoli Inserisci qualsiasi tipo di regola per validare domande di testo o numeriche. Auto correzione Consenti ad una risposta di modificare il valore di una risposta precedente. Loop Crea ogni tipo di loop, statico o dinamico per ripetere le sezioni del questionario. Pagina non sequenziale La pagina appare solo se richiamata direttamente da una condizione di salto. Limite risposte Imposta un limite minimo e un limite massimo di risposte selezionabili. Client Script Permette di impostare stili CSS o codice JavaScript all’interno della pagina. Ricodifica risposte Ricodifica o assegna un punteggio alle risposte impostando qualsiasi tipo di regola. Più domande su pagina Inserisci più domande per pagina rendendo più veloce la compilazione del questionario. Aggiorna nominativo Aggiorna automaticamente un campo del nominativo in base ad una o più risposte. Alert Inserisci controlli sulle domande o sulle pagine con un testo personalizzato Filtri senza limiti Crea regole di qualsiasi complessità con condizioni e funzioni. Controlla filtri Permette di controllare la sintassi delle condizioni di visualizzazione e di salto. Fuori target Imposta il fuori target nelle risposte che determinano la chiusura di un’intervista.   Mostra o nascondi Permette di visualizzare una domanda o risposta solo in determinate condizioni. Risposta facoltativa Scegli se la domanda deve avere una risposta obbligatoria o facoltativa. Integrazioni facili Aggiungi i valori sull'URL dell'intervista per integrare facilmente IdSurvey con strumenti di terze parti. Random Casuale non vuol dire caos. Il random engine di IdSurvey consente di far apparire in ordine casuale qualsiasi elemento del questionario. Puoi randomizzare pagine, domande, righe di una griglia e molto altro. Puoi creare gruppi di oggetti e attivare il random degli elementi contenuti. Inoltre con l'opzione random avanzato puoi creare infinite combinazioni ancora più evolute. Multilingue Tutte le lingue del mondo, un solo questionario! Crea questionari multilingue semplicemente importando i file excel dei tuoi traduttori. IdSurvey proporrà automaticamente il sondaggio online nella lingua del browser del rispondente. Puoi inoltre utilizzare la lingua del rispondente per ogni tipo di personalizzazione, ad esempio per mostrare e nascondere domande con le condizioni di visualizzazione o per modificare il flusso del questionario. Scopri di più sul multilingue Caratteristiche e funzionalità Crea questionari in più lingue in modo semplice ed intuitivo. Riconoscimento lingua IdSurvey propone automaticamente il questionario nella lingua del browser del nominativo. Lingua di default Scegli la lingua in cui IdSurvey propone il questionario se la lingua dell’utente non è una di quelle tradotte. Switch lingua L’utente può scegliere di cambiare lingua autonomamente cliccando sul menu principale del questionario. Pre-imposta lingua Pre-configura la lingua di ciascun utente nel relativo campo lingua del nominativo. Export Excel Condividi con i tuoi traduttori i file Excel delle lingue. Puoi esportare lingue specifiche, revisioni e modifiche. Import Excel Importa le traduzioni tramite file Excel. Puoi importare tutte le traduzioni, una lingua specifica o le sole revisioni. Riconoscimento colonne Excel IdSurvey riconosce le colonne del file excel e le associa automaticamente alla lingua corrispondente. Individua traduzioni vuote Puoi esportare e importare soltanto le parti del questionario non ancora tradotte. Gestione modifiche Esporta e reimporta le sole parti del questionario da revisionare se la lingua principale è stata modificata. Tutti gli alfabeti del mondo IdSurvey supporta caratteri e lingue particolari come ad esempio gli alfabeti russo, giapponese, cinese, ecc. Modifica lingue Puoi modificare le traduzioni da file excel o fare piccole correzioni anche dall’IdCode del questionario. Logica Personalizza il flusso e la logica del questionario in base alla lingua utilizzata dall’utente. Utilizza un solo link Condividi un solo link, IdSurvey proporrà automaticamente il questionario nella lingua del rispondente. Disponibile su ogni modulo Non solo CAWI. Crea questionari multilingue anche per indagini CATI o CAPI e distribuisci i nominativi a seconda delle lingue parlate dagli operatori. Unico db Grazie alle indagini multilingue raccogli, esporti e analizzi i risultati in un unico questionario. Riconoscimento lingua IdSurvey propone automaticamente il questionario nella lingua del browser del nominativo. Pre-imposta lingua Pre-configura la lingua di ciascun utente nel relativo campo lingua del nominativo. Riconoscimento colonne Excel IdSurvey riconosce le colonne del file excel e le associa automaticamente alla lingua corrispondente. Tutti gli alfabeti del mondo IdSurvey supporta caratteri e lingue particolari come ad esempio gli alfabeti russo, giapponese, cinese, ecc. Utilizza un solo link Condividi un solo link, IdSurvey proporrà automaticamente il questionario nella lingua del rispondente. Lingua di default Scegli la lingua in cui IdSurvey propone il questionario se la lingua dell’utente non è una di quelle tradotte. Export Excel Condividi con i tuoi traduttori i file Excel delle lingue. Puoi esportare lingue specifiche, revisioni e modifiche. Individua traduzioni vuote Puoi esportare e importare soltanto le parti del questionario non ancora tradotte. Modifica lingue Puoi modificare le traduzioni da file excel o fare piccole correzioni anche dall’IdCode del questionario. Disponibile su ogni modulo Non solo CAWI. Crea questionari multilingue anche per indagini CATI o CAPI e distribuisci i nominativi a seconda delle lingue parlate dagli operatori. Switch lingua L’utente può scegliere di cambiare lingua autonomamente cliccando sul menu principale del questionario. Import Excel Importa le traduzioni tramite file Excel. Puoi importare tutte le traduzioni, una lingua specifica o le sole revisioni. Gestione modifiche Esporta e reimporta le sole parti del questionario da revisionare se la lingua principale è stata modificata. Logica Personalizza il flusso e la logica del questionario in base alla lingua utilizzata dall’utente. Unico db Grazie alle indagini multilingue raccogli, esporti e analizzi i risultati in un unico questionario. Prova un'indagine multilingue Survey Test Mode Con la modalità di test puoi simulare l'indagine per testare le impostazioni, fare un briefing con gli operatori o testare il questionario in ogni sua parte, senza preoccuparti di danneggiare i dati reali. Inoltre, accedendo all'intervista con la modalità di test attiva, puoi spostarti velocemente nel questionario senza dover rispondere obbligatoriamente a tutte le domande. Quando sei pronto metti online l'indagine con un solo click. Quando disattivi la modalità di test, l'indagine viene ripulita ed è subito pronta per essere distribuita. Solo i dati dei test sono eliminati così puoi rimettere l'indagine offline e riattivare Test Mode tutte le volte che vuoi. Stampa questionario Chiaro su schermo, immediato su carta. Dopo aver terminato la creazione del questionario puoi stamparlo per revisionare facilmente i testi. Puoi anche scegliere di stampare filtri e opzioni, così puoi controllare anche la logica e il flusso delle domande. Grazie all’immediatezza del questionario stampato sarà ancora più comodo fare una revisione con il tuo team di lavoro o con il copywriter del progetto. Creazione sondaggi: altre soluzioni Vs IdSurvey Altre soluzioni IdSurvey Obbligo di utilizzo di più strumenti per i diversi scopi. Soluzione completa e integrata per indagini online, offline e telefoniche con creazione di report automatici e personalizzabili. Esperienza utente complicata e inefficiente. Funzionalità avanzate di facile utilizzo, con un’interfaccia intuitiva che consente un rapido apprendimento. Mancanza di personalizzazione nella progettazione dei sondaggi. Template-editor user friendly, white-label, e per gli utenti più esigenti editor Javascript e CSS. Raccolta dati multi mode non integrata e incoerente. Raccolta dati multi mode nativa. Online, offline e via telefono, tutto nello stesso progetto. Gestione delle campagne email e sms con strumenti non integrati. Mancanza della gestione di link multipli al questionario. Creazione campagne email, campagne sms e gestione di link multipli (social, panel, web, ecc...) per una distribuzione omnicanale perfettamente integrata, anche telefonica o face to face. Creazione dei questionari e delle logiche lenta e complessa. Interfaccia progettata per una veloce e facile creazione del questionario e gestione delle logiche. Software alti costi di avviamento e licenze non scalabili al variare delle esigenze del cliente. Licenze flessibili e scalabili, costi di avvio ridotti. Supporto gratuito e 3 admin gratuiti. Analisi dei dati manuale con export su fogli di calcolo. Report automatici dinamici e in tempo reale. Personalizzazione di ogni aspetto dei grafici e delle tabelle di analisi. Impossibilità di scelta dell’infrastruttura server. Installazione su cloud IdSurvey conforme al GDPR e con certificazioni XXX, o installazione personalizzata sui server del cliente. Strumenti di supervisione mancanti o inefficaci. Dashboard supervisor per un controllo dettagliato delle performance degli operatori telefonici con metriche personalizzabili, interviewer score, monitoraggio schermo e ascolto delle chiamate, tutto in tempo reale. Chat integrata per comunicare con gli operatori. Necessità di un Softphone di terze parti. Softphone integrato nell’interfaccia web dell’operatore con tecnologia zero configuration. Mancanza di raccolta dati online e offline. Possibilità di raccolta dati integrata online e offline. App per raccolta offline CAPI scaricabile gratuitamente. Mancanza dell’analisi delle cross tab. Sezione dedicata alle cross tab con strumenti di analisi come Chi-Quadro, ANOVA e Z-Test. Mancanza di strumenti AI. Innovativi strumenti integrati di intelligenza artificiale come, ad esempio, l’analisi descrittiva e insight automatici e codifica automatica delle risposte aperte (ChatGPT). Software lenti. Alte prestazioni e fluidità anche con questionari complessi. #### Crosstab Crosstab Tabelle incrociate, insights senza paragoni. Segmenta, confronta e analizza. IdSurvey mette a disposizione strumenti per l’analisi multiviariata tramite l’incrocio di 2 o più variabili. Con crosstab (tabelle incrociate o tabelle di contingenza) è possibile impostare il livello di confidenza desiderato e individuare associazioni e correlazioni fra le variabili grazie a test statistici come Chi-quadro, Z-Test e ANOVA. Richiedi una demo di crosstab Informazioni approfondite in pochi secondi Con IdSurvey, non è necessario essere esperti per ottenere informazioni dettagliate. Il software si occupa di tutto il lavoro pesante, eseguendo automaticamente test appropriati come Chi-quadro, Z-Test e ANOVA per fornire informazioni dettagliate in pochi istanti. Esplora i tuoi dati in modo intuitivo Osserva diverse categorie di rispondenti e scoprine il comportamento attraverso matrici di facile interpretazione. Puoi visualizzare diverse strutture di dati in un'unica interfaccia e persino combinare dei gruppi. Potrai facilmente analizzare statistiche relative a domande, risposte aperte o campi del nominativo. Raggruppa i valori per un’analisi flessibile Crea Buckets per raggruppare categorie o valori delle variabili per creare classi o per rendere l’analisi chiara e comprensibile. Inoltre, per effettuare analisi quantitative, puoi impostare un punteggio numerico personalizzato ad ogni valore della variabile. Non solo analisi bivariata Crea la crosstab impostando il banner e aggiungendo fino a cinque variabili annidate. Questo ti permette di analizzare in dettaglio le interazioni tra le variabili, scomponendo i dati in gruppi più specifici e rivelando pattern e correlazioni nascoste tra le diverse dimensioni analizzate. Esporta i dati in modo dinamico Puoi esportare le tabelle incrociate in formato Excel con un click. Scegli se esportare un solo incrocio o più incroci in un unico file, oppure utilizza le comode viste per esportare più tabelle incrociate contemporaneamente. Scopri Crosstab Scopri Crosstab Prenota un'appuntamento per guardare Crosstab in azione Richiedi una demo di crosstab Interfaccia semplice L’interfaccia crosstab di IdSurvey è semplice e intuitiva. Configura il banner e gli stabs raggruppando, incrociando e ordinando qualsiasi variabile semplicemente trascinandola. Una lista di metriche preconfigurata ti consentirà di analizzare i dati con un semplice click. Puoi scegliere di analizzare tutti i dati delle interviste o solo quelli delle interviste validate. Per un'analisi chiara e rapida, ogni categoria o valore delle variabili della crosstab possono essere personalizzate impostando lo score, includendo, escludendo o nascondendo categorie dalla sorgente dati e creando velocemente dei comodi raggruppamenti di valori della variabile (buckets). Scopri Crosstab Prenota un'appuntamento per guardare Crosstab in azione Richiedi demo FAQ Cosa è una crosstab? Una crosstab, abbreviazione di "cross tabulation" (tabella incrociata), è un tipo di tabella utilizzato nelle analisi statistiche per esaminare la relazione tra due o più variabili categoriche. È anche conosciuta come tabella di contingenza o tabella a doppia entrata. In una crosstab, le variabili sono disposte lungo le righe e le colonne della tabella, e i valori osservati sono riportati nelle celle corrispondenti. Questo consente di visualizzare facilmente le frequenze dei diversi livelli delle variabili coinvolte e di individuare eventuali pattern o relazioni tra di loro. Cosa significa aggiungere variabili annidate al mio banner? Il banner è solitamente la variabile o le variabili poste sull'asse delle colonne della tua crosstab. Puoi impostarlo selezionando la variabile desiderata dall'elenco delle variabili disponibili e trascinandola nell'area designata per il banner. Aggiungere variabili annidate significa che puoi esaminare più variabili contemporaneamente all'interno del tuo banner. Questo consente di analizzare come le sottocategorie di una variabile si relazionano con le sottocategorie di un'altra, fornendo una comprensione più profonda delle relazioni multivariate. Come posso interpretare i risultati della mia crosstab? I risultati della tua crosstab sono presentati in forma tabellare, con le variabili del banner disposte in colonne e le variabili di riga disposte orizzontalmente. Le celle della tabella mostrano la frequenza o la percentuale delle risposte che incrociano le categorie delle variabili. Interpretare questi risultati richiede di analizzare le relazioni tra le categorie, osservando ad esempio quali combinazioni hanno frequenze o percentuali particolarmente alte o basse. #### Dashboard Supervisor Dashboard Supervisor Lo strumento più evoluto per il controllo assoluto delle indagini telefoniche. Controlla le performance degli operatori telefonici in tempo reale Supervisor, strumenti di controllo e monitoraggio delle performance degli operatori telefonici in un’unica dashboard pensata per i supervisori e i team leader. Controlla la qualità e monitora la produttività degli operatori telefonici impiegati nel tuo call center o nel tuo customer service aziendale. Utilizza la lista semplice o la tabella estesa e scegli tra più di 80 metriche e metadati. Crea, modifica e salva le tue dashboard o scopri quelle disponibili già pronte all’uso. Position Controlla i campi “Position” e “Elapsed time” per seguire l’attuale posizione dell’operatore nel questionario e da quanto tempo sta lavorando in quella determinata pagina. Idle detection Sfrutta il sistema “Idle detection” per tenere sotto controllo il tempo effettivo di lavoro e il tempo di inattività di ciascun operatore telefonico del call center. Interviewer Score Utilizza lo speciale indicatore “Interviewer Score” per tenere sempre sotto controllo, con un solo parametro, il rendimento degli operatori. Scopri Supervisor Supervisor Watcher Guarda una replica live della finestra di lavoro degli operatori telefonici.Supervisor comprende anche Watcher, lo strumento di screen monitoring che consente ai supervisori di osservare in diretta la finestra dell’operatore. La schermata essenziale mostra il nome o l’username dell’operatore che si sta osservando, il nome dell’indagine e la replica della finestra di lavoro attiva. Rispetta la privacy! Watcher assicura il rispetto della privacy degli intervistatori: infatti viene condivisa esclusivamente la schermata di lavoro, ignorando qualsiasi altra finestra o attività che l’operatore può fare nella sua postazione. La tecnologia di Watcher non richiede l’installazione di software aggiuntivi o plugin. Controllo assoluto delle indagini telefoniche Usa lo strumento più evoluto sul mercato per il monitoraggio degli operatori CATI. Controlla Monitora facilmente ogni dettaglio delle attività degli operatori utilizzando le viste già pronte all’uso e creando la tua dashboard supervisor personalizzata. Seleziona, sposta ed ordina le colonne dei dati. Personalizza Scegli fra più di 80 metriche quelle più rilevanti per la tua attività. Seleziona parametri relativi agli esiti di chiamata, ai tempi di lavoro, medie orarie e giornaliere, informazioni real-time e molto altro. Strumenti Usa strumenti avanzati come “Idle detection”, “Position” e “Interviewer Score” per monitorare velocemente l’avanzamento delle interviste, anche senza osservare lo schermo dell’operatore. Guarda Accedi rapidamente alla replica dell’interfaccia operatore e controlla in tempo reale il lavoro dei tuoi intervistatori, nel totale rispetto delle regole di privacy. Caratteristiche di Supervisor Watcher Guarda in tempo reale la replica dello schermo dell’operatore senza l’installazione di software aggiuntivi e plugin. Real Time Dashboard Ogni dato consultabile sulla dashboard Supervisor è in tempo reale ed accurato al secondo. Position Scopri la posizione attuale dell’operatore nell’intervista anche senza osservare lo schermo con Watcher. Elapsed Time Mostra da quanto tempo l’operatore è fermo nella pagina del questionario ed evidenzia il dato se il tempo supera la soglia impostata. Idle Detection Traccia automaticamente il tempo di inattività degli operatori e scopri l’esatto tempo di lavoro. Interviewer Score Scopri la posizione attuale dell’operatore nell’intervista anche senza osservare lo schermo con Watcher. Metriche e Metadata Sfrutta oltre 80 metriche e metadati per personalizzare la dashboard con i dati per te più importanti. Personalizza Elimina una colonna, spostala o aggiungine una nuova. Adatta la dashboard alle tue esigenze. Configura Scegli il formato dei tempi umanizzato o semplificato, personalizza le soglie di Interviewer Score e Elapsed Time. Standard o estesa Visualizza fino a 10 dati essenziali nella tabella semplice o utilizza la tabella estesa per aggiungere tutte le metriche di cui hai bisogno. All survey Monitora le attività di tutte le indagini in corso o selezionane una specifica per un controllo capillare delle attività. Today o current sessions Scegli se visualizzare tutti i dati delle sole sessioni in corso o quelli di tutta la giornata comprendendo più turni di lavoro. Viste Salva le tue dashboard personalizzate o sfrutta quelle già configurate per differenti casi d’uso che trovi nelle viste. CATI Activity Sfrutta tutta la potenza di supervisor anche per analizzare le attività svolte nei giorni precedenti dagli operatori telefonici. Privacy Watcher mostra esclusivamente la schermata CATI di IdSurvey e ignora qualsiasi altra attività svolta nella postazione dell’operatore. Chat Utilizza la chat con notifiche e conferme di lettura per comunica con gli operatori in tempo reale. Messaggi broadcast Pubblica annunci giornalieri o permanenti visibili a tutti gli operatori connessi all’indagine. Intrusione chiamata Ascolta la chiamata, comunica con l’operatore o intervieni attivamente nella conversazione. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Data analysis Piattaforma per l’analisi dei dati. IdSurvey è una piattaforma professionale per l'analisi dei dati, grazie a soluzioni intuitive e potenti per la raccolta, la gestione e l'interpretazione delle informazioni. Grazie a un ampio ventaglio di strumenti e funzionalità, IdSurvey consente di trasformare dati grezzi in insights preziosi, permettendo agli utenti di prendere decisioni informate e strategiche. Richiedi demo Survey analytics.L’elaborazione dei dati del questionario con IdSurvey ti consente di individuare gli insight e le strategie migliori in pochi minuti. Gli strumenti di analisi e report mettono a disposizione molteplici metriche, grafici e tabelle di dati completamente personalizzabili. Con gli strumenti di analisi di IdSurvey puoi prevedere i risultati futuri e prendere decisione approfondite basate su dati reali. Flessibilità senza compromessi.Con IdSurvey puoi creare infinte dashboard personalizzate e condividerle con i tuoi colleghi e committenti, così chiunque potrà restare aggiornato con risultati in tempo reale delle tue indagini. Se preferisci puoi anche esportare i dati grezzi, i dati aggregati ed elaborati, i grafici o l’intero report per analizzare e impaginare i risultati con strumenti di terze parti. La flessibilità di IdSurvey lo rende il miglior software per ogni attività di survey data analysis. Crosstab.Tutta la potenza delle crosstabs in un’interfaccia immediata e versatile. Puoi incrociare qualsiasi domanda del questionario o variabile dell’intervistato e scegliere le metriche per scoprire ed analizzare la distribuzione dei dati. Puoi impostare più variabili annidate per un’analisi dettagliata della frequenza delle risposte per ogni categoria e sottocategoria. Individua media, mediana, deviazione standard e molto altro. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Crea, distribuisci, raccogli e analizza i dati con IdSurvey. Raccolta dati con indagini omnicanale Con IdSurvey puoi creare indagini da distribuire in qualsiasi canale. Interviste telefoniche, interviste web con invito via email o SMS, pubblicazione sui social, distribuzione su panel esterni o interviste face-to-face, tutto in unico software. Puoi anche distribuire un’indagine utilizzando più modalità contemporaneamente. Analysis and Report Analizza i dati della survey con fantastici report professionali e completamente personalizzabili. Configura i dati da analizzare, le metriche, i grafici e le tabelle da visualizzare, oppure sfrutta il report creato automaticamente. Condividi i report con i tuoi colleghi o committenti o esportalo nel formato che preferisci. Crosstabs Analizza i dati del questionario con potenti crosstabs e un’interfaccia facile e immediata. Annida più variabili, configura i panieri raggruppando i valori, assegna punteggi e scegli le metriche. Crea e salva più viste e se vuoi, esporta i risultati in excel. Quality Control Utilizza gli strumenti di IdSurvey per controllare l’affidabilità delle interviste raccolte e valida solo quelle che rispettano gli standard di qualità del tuo progetto. Puoi anche correggere le risposte aperte o, se necessario, modificare le risposte dall’utente, senza mai perdere l’intervista originale. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Dekra Italia Dekra Italia S.r.l. Automotive Solutions La soluzione IdSurvey per ottimizzare tempi e costi di gestione del Contact Center Settore Callcenter Metodologia CATI Mercato Automotive Qual era la problematica principale da risolvere? La ricerca di un software per sondaggi è nata dalla necessità di gestire meglio un importante carico di lavoro per il nostro contact center. Il nostro bisogno principale, infatti, era ottimizzare tempi e costi di gestione delle operazioni svolte dagli operatori del contact center con l'obiettivo principale gestirne i risultati in modo veloce e puntuale. In che modo IdSurvey ha risolto il problema? IdSurvey è una piattaforma per sondaggi intuitiva e completa oltre a essere estremamente solida e flessibile, perfetta per le esigenze di Dekra Italia. Le guide all'utilizzo della piattaforma sono comprensibili e ricche di dettagli, un elemento importante che ha consentito di utilizzare la piattaforma in maniera semplice, sin da subito, anche senza possedere competenze nel campo della programmazione. Tutto ciò ci ha permesso di soddisfare i nostri bisogni e di raggiungere gli obiettivi attesi dai nostri clienti. Risultati ottenuti grazie al software per sondaggi IdSurvey. Grazie a IdSurvey, Dekra Italia ha ottimizzato i tempi di lavorazione del call center accrescendone la velocità. Inoltre, grazie allo strumento report e dashboard della piattaforma, è stato facile consultare i dati di nostro interesse in qualsiasi momento, aggiornati in tempo reale. Questo ci ha consentito di elaborare e studiare con maggiore precisione ed efficacia i dati. Infine, l'ottimo servizio assistenza ci ha consentito, in maniera abbastanza celere, di evadere nuove richieste o implementazioni del software per survey. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Dimensione del campione di indagine Dimensione del campione di indagine Usa i nostri strumenti di calcolo del campione significativo per definire con esattezza qual è il tuo campione statistico rappresentativo. Conoscere la dimensione del campione di indagine, consente di stimare con precisione il numero di persone che dovresti coinvolgere nella tua indagine. Dimensione Campione Intervallo di confidenza   Devi determinare la dimensione del campione di indagine? Se devi determinare la dimensione del campione di indagine, puoi utilizzare il calcolatore per il calcolo della numerosità campionaria in questa pagina, uno strumento semplice e intuitivo grazie al quale potrai sapere di quanti rispondenti hai bisogno nel tuo campione. Il risultato ottenuto dallo strumento di calcolo è il “campione statistico rappresentativo” della tua indagine. Si definisce “campione” perché rappresenta soltanto una porzione della popolazione totale in target, che avresti potuto coinvolgere nella tua survey. Approfondisci il Piano di campionamento > Popolazione:Se non lo sai, usa 20.000 Numero totale delle persone che il tuo campione rappresenta (se non lo sai, scrivi 20.000 perchè la dimensione del campione non cambia molto per popolazioni più grandi). Margine di errore:5% è un parametro comune 1% 2% 3% 4% 5% Il margine di errore che puoi tollerare (5% è un margine comune). Quando la percentuale del margine è più piccola, il campione è più vicino alla risposta esatta di un dato livello di confidenza ma per margini di errore inferiori a 5% hai bisogno di campioni maggiori. Livello di confidenza:Scelte comuni sono 90%, 95%, or 99% 90% 95% 99% Il tuo livello di confidenza (90%, 95% e 99% sono parametri comuni). É la percentuale che esprime quanto sei confidente rispetto ai tuoi risultati. Per esempio, 95% significa che 19 volte su 20 i risultati ricadono dentro al margine d’errore (si dovrebbero ottenere gli stessi risultati il 95% delle volte). Deviazione standard %?Lascia 50% se non sei sicuro. Nella maggior parte dei casi 50% è il parametro più comune La variazione attesa fra le varie risposte. Lasciando 50%, opterai per l’ipotesi più conservatrice. Rispettando questa deviazione standard sei sicuro di avere un campione abbastanza preciso per rappresentare la popolazione. Il numero di rispondenti necessari: 583 Dimensione minima consigliata del tuo campione. Ipotesi di scenari alternativiDimensione del campione Margine di errore9.78%6.89%5.62% Livello di confidenza Dimensione del campione415583986   Devi determinare l’intervallo di confidenza? Se devi determinare l’intervallo di confidenza, cioè la percentuale che definisce il grado di sicurezza del risultato ottenuto con la tua indagine, puoi utilizzare il calcolatore online in questa pagina, uno strumento semplice e intuitivo per definire l’intervallo di confidenza e sapere quanto sicuro puoi essere dei risultati ottenuti dal tuo campione rappresentativo. Approfondisci l’intervallo di confidenza > Livello di confidenza:Scelte comuni sono 90%, 95%, or 99% 90% 95% 99% Il tuo livello di confidenza (90%, 95% e 99% sono parametri comuni). É la percentuale che esprime quanto sei confidente rispetto ai tuoi risultati. Per esempio, 95% significa che 19 volte su 20 i risultati ricadono dentro al margine d’errore (si dovrebbero ottenere gli stessi risultati il 95% delle volte). Dimensione del campione: Numero totale dei rispondenti. Popolazione:Se non lo sai, usa 20.000 Numero totale delle persone che il tuo campione rappresenta (se non lo sai, scrivi 20.000 perchè la dimensione del campione non cambia molto per popolazioni più grandi). Deviazione standard %?Lascia 50% se non sei sicuro. Nella maggior parte dei casi 50% è il parametro più comune. La variazione attesa fra le varie risposte.. Lasciando 50%, opterai per l’ipotesi più conservatrice. Rispettando questa deviazione standard sei sicuro di avere un campione abbastanza preciso per rappresentare la popolazione. Il tuo livello di confidenza è: 0 Crea sondaggi e questionari con Idsurvey FAQ sul Calcolatore della Dimensione del Campione di indagine Cosa si intende per “dimensione del campione” e perché è importante? La dimensione del campione è il numero di individui selezionati da una popolazione più ampia per partecipare a un sondaggio o a uno studio. È importante perché garantisce che i risultati siano statisticamente validi e rappresentativi dell’intera popolazione. Una dimensione del campione ben calcolata riduce il margine di errore e aumenta l’affidabilità delle conclusioni, rendendo i risultati più accurati e applicabili. Come si calcola la dimensione del campione con questo calcolatore? Il nostro Calcolatore della Dimensione del Campione utilizza quattro parametri chiave per determinare la dimensione ottimale del campione: Livello di confidenza (%): La probabilità che il campione rappresenti accuratamente la popolazione. I valori comuni sono il 95% o il 99%. Margine di errore (%): Il livello accettabile di imprecisione nei risultati. Un margine di errore inferiore aumenta l’accuratezza, ma richiede un campione più grande. Dimensione della popolazione: Il numero totale di persone che potrebbero essere incluse nello studio. Se la popolazione è ridotta, il calcolatore adatta la formula di conseguenza. Deviazione standard (%): Una misura della variabilità all’interno della popolazione, espressa in percentuale. Se il valore esatto non è noto, si utilizza spesso un valore predefinito di 50% (0,5), che rappresenta la massima incertezza e garantisce una stima conservativa. Inserendo questi valori nel calcolatore, otterrai una stima precisa della dimensione del campione necessaria per ottenere risultati statisticamente validi. Qual è la differenza tra un margine di errore del 5% e del 3%? Il margine di errore rappresenta l’intervallo entro cui i risultati del sondaggio possono variare rispetto ai valori reali della popolazione. Un margine di errore del 5% significa che i risultati del sondaggio possono variare di ±5% rispetto ai valori reali della popolazione. Un margine di errore del 3% riduce questa variabilità, fornendo risultati più precisi, ma richiede un campione più ampio. Se hai bisogno di una maggiore accuratezza, è consigliabile ridurre il margine di errore e aumentare il numero di rispondenti. Cosa succede se la popolazione è molto piccola? Se la tua popolazione è ridotta (ad esempio, meno di 1.000 persone), il calcolatore adatta automaticamente la formula per fornire una dimensione del campione realistica. Per popolazioni molto piccole, potresti dover intervistare una percentuale più alta della popolazione per ottenere risultati affidabili. In alcuni casi, invece di usare un campione, potrebbe essere più pratico eseguire un censimento dell’intera popolazione. Posso usare questo calcolatore per qualsiasi tipo di ricerca? Sì! Il nostro Calcolatore della Dimensione del Campione è utile per diversi tipi di ricerche, tra cui: • Ricerche di mercato • Studi accademici e scientifici • Ricerche sociali e politiche • Test sui prodotti #### Employee experience Employee Experience. L'Employee Experience è diventata un tema sempre più importante per le organizzazioni moderne. Riconoscendo che i dipendenti sono il cuore e l'anima di qualsiasi azienda, sempre più aziende stanno cercando di creare un ambiente di lavoro positivo e inclusivo per i propri dipendenti. L'Employee Experience si concentra sull'insieme di esperienze che i dipendenti vivono durante il loro impiego presso un'organizzazione, dal processo di assunzione fino all'uscita. Grazie ad IdSurvey, le organizzazioni possono raccogliere dati e feedback dai propri dipendenti per comprendere meglio la loro esperienza e fare miglioramenti significativi. Richiedi demo Employee Experience e il successo dell'organizzazione. L'Employee Experience è un concetto complesso e multifattoriale, ma puoi raccogliere feedback dai dipendenti della tua azienda utilizzando employee appreciation survey per il sondaggio di soddisfazione dipendenti. IdSurvey offre una piattaforma di survey user-friendly che consente alle organizzazioni di raccogliere facilmente dati sulla Employee Experience. Grazie alle funzionalità avanzate di analisi dei dati di IdSurvey, le organizzazioni possono ottenere informazioni approfondite sull'Employee Experience, come ad esempio i fattori che influenzano la soddisfazione dei dipendenti, le aree di miglioramento e i trend nel tempo. Utilizzando queste informazioni, la tua azienda può apportare miglioramenti significativi all'Employee Experience, aumentando la soddisfazione e il coinvolgimento dei dipendenti, migliorando la produttività e il successo dell'organizzazione. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Scopri ogni aspetto delle Employee Experience con IdSurvey. Valutazione della soddisfazione dei dipendenti Effettua survey per valutare il livello di soddisfazione dei dipendenti rispetto a vari aspetti dell'ambiente di lavoro, come la remunerazione, la cultura aziendale, il rapporto con i colleghi e la leadership. Identificazione dei punti di forza e di debolezza Identifica i punti di forza e di debolezza dell'Employee Experience. Individua gli aspetti dell'ambiente di lavoro che i dipendenti apprezzano di più e quelli che richiedono miglioramenti. Misurazione del coinvolgimento dei dipendenti Scopri il reale coinvolgimento dei dipendenti con indagini mirate. Misura il grado di impegno e di motivazione che i dipendenti mostrano nei confronti del loro lavoro e dell’organizzazione. Rilevazione dei fattori di stress Identifica i fattori di stress che influenzano negativamente l'Employee Experience, come il sovraccarico di lavoro, la mancanza di supporto da parte della leadership o l'ambiente di lavoro poco salutare. Analisi del clima aziendale Distribuisci survey ai dipendenti per valutare il clima aziendale, ossia l'atmosfera generale dell'ambiente di lavoro e la percezione dei dipendenti rispetto alla vision, alla mission e alla cultura aziendale. Efficacia delle politiche HR Con specifiche hr survey, puoi valutare l'efficacia delle politiche HR dell’azienda e individuare potenziali aree di miglioramento per potenziare l'Employee Experience, come ad esempio la formazione e lo sviluppo professionale, la gestione delle prestazioni e la remunerazione. Employer Branding Migliora l’EX e crea una forte cultura aziendale per costruire una buona reputazione e distinguerti dalla concorrenza. In questo modo potrai attrarre più facilmente i nuovi talenti. Formazione e sviluppo Identifica le esigenze di formazione e sviluppo dei dipendenti con programmi di formazione personalizzati in grado di soddisfare le esigenze specifiche dei dipendenti. Impatto dei cambiamenti Monitora l'impatto dei cambiamenti organizzativi sulla Employee Experience, come una ristrutturazione o una riorganizzazione. Adotta misure per minimizzare gli effetti negativi. IdSurvey, strumenti integrati avanzati per Employee Experience Survey. Indagini web Con IdSurvey puoi distribuire i sondaggi via web, email, sms o integrare le interviste con i sistemi adottati dalla tua azienda. Email e SMS Sender Scopri i vantaggi di un strumento perfettamente integrato per l’invio degli inviti alla compilazione e per la gestione dei solleciti. Indagini anonime Raccogli le interviste in forma anonima per stimolare risposte affidabili e non condizionate da ruoli e gerarchie della tua organizzazione. Indagini telefoniche e face to face Sfrutta le altre metodologie di distribuzione, come quella telefonica o di persona, oppure anche in mixed mode. Questi canali possono rivelarsi particolarmente efficienti per HR survey o altre indagini dove non è richiesto l’anonimato. Analisys & Report Analizza i dati raccolti in pratici report completamente personalizzabili. Se preferisci puoi sfruttare il report generato automaticamente. Esporta in vari formati o condividi il report aggiornato in tempo reale con i tuoi colleghi e reparti della tua azienda. Crosstabs Scopri il potente strumento di analisi di tabelle incrociate per individuare i segmenti statisticamente rilevanti per ogni domanda del questionario. Imposta gli incroci delle variabili che vuoi analizzare, scegli le metriche e scopri gli insight nascosti immondo immediato ed efficiente. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo FAQ Cosa è l’Employee Experience? L'Employee Experience (EX) si riferisce all'insieme di percezioni ed emozioni che un dipendente prova durante l'intero ciclo di vita del suo impiego, inclusi i contatti con il datore di lavoro, i colleghi, il lavoro svolto, l'ambiente lavorativo e la cultura aziendale. In altre parole, l'EX riguarda l'insieme delle esperienze che un dipendente vive nel corso della sua carriera all'interno di un'azienda. Ciò include le esperienze di reclutamento, onboarding, formazione, sviluppo professionale, relazioni interpersonali, ricompense e riconoscimenti, ambiente di lavoro e salute mentale e fisica. L'obiettivo principale dell'EX è creare un ambiente di lavoro positivo che promuova la soddisfazione, l'engagement, la motivazione e la produttività dei dipendenti. Un'esperienza positiva dei dipendenti può migliorare l'immagine dell'azienda, ridurre il turnover e aumentare la fedeltà dei dipendenti, favorendo il raggiungimento degli obiettivi organizzativi. Cosa s'intende per employer branding? L'employer branding si riferisce alla reputazione e all'immagine che un'azienda ha presso i potenziali candidati e i dipendenti attuali. In altre parole, si tratta della percezione che le persone hanno di un'azienda come datore di lavoro. L'employer branding è importante perché può influenzare la capacità dell'azienda di attirare e trattenere i talenti. Un'azienda con una buona reputazione come datore di lavoro può attirare i migliori candidati per le proprie posizioni aperte, ridurre il costo di acquisizione dei talenti e migliorare la qualità delle candidature ricevute. L'employer branding può essere influenzato da diversi fattori, come la cultura aziendale, i benefit offerti, lo sviluppo professionale, la remunerazione, la flessibilità del lavoro e l'impegno sociale dell'azienda. Dopo aver individuato i punti che necessitano di diverse o nuove strategie, un'azienda può promuovere il proprio employer branding attraverso diverse attività di marketing e comunicazione, come la creazione di una pagina dedicata alle carriere sul proprio sito web, la partecipazione a eventi di recruiting, l'utilizzo dei social media per promuovere la propria cultura aziendale e la partecipazione a programmi di responsabilità sociale d'impresa. Perché le Employee Experience survey sono importanti? La raccolta di feedback e le Employee Experience survey rappresentano i migliori strumenti per raccogliere dati affidabili e utili a migliorare l’esperienza dei dipendenti. In primo luogo, l'ascolto dei dipendenti e la raccolta dei loro feedback possono fornire all'azienda informazioni preziose sulle aree in cui sono necessari miglioramenti. Ad esempio, i dipendenti possono fornire feedback sulla qualità dei processi di onboarding, sulle opportunità di sviluppo professionale, sulla qualità della comunicazione interna o sulla cultura aziendale. In secondo luogo, le survey possono essere utilizzate per valutare l'engagement dei dipendenti e il loro livello di soddisfazione sul lavoro. Ad esempio, le survey possono chiedere ai dipendenti di valutare la propria soddisfazione sul lavoro, di indicare le aree in cui desiderano miglioramenti e di fornire feedback sulle opportunità di sviluppo professionale. In terzo luogo, la raccolta di feedback può aiutare l'azienda a identificare i dipendenti con un alto potenziale e a fornire loro opportunità di sviluppo professionale e di carriera, migliorando così la loro esperienza lavorativa. Infine, la raccolta di feedback e Employee Experience survey possono dimostrare ai dipendenti che l'azienda si preoccupa delle loro opinioni e dei loro punti di vista, migliorando così la percezione dell'azienda come datore di lavoro e aumentando l'engagement e la fedeltà dei dipendenti. Perché IdSurvey è lo strumento giusto per migliorare la Employee Experience? IdSurvey è uno strumento molto versatile che può essere utilizzato per la raccolta di feedback e la creazione di survey per migliorare l'employee experience in diversi modi. Ecco alcune ragioni per cui IdSurvey può essere considerato uno strumento ideale per questo scopo: Flessibilità: IdSurvey offre una vasta gamma di funzionalità e opzioni di personalizzazione che consentono di creare survey personalizzate in modo facile e veloce. Multi-canale: IdSurvey consente di distribuire le survey tramite diversi canali, tra cui email, SMS, social media e siti web, per raggiungere i dipendenti ovunque si trovino. Monitoraggio dei risultati: IdSurvey consente di monitorare i risultati in tempo reale, permettendo all'azienda di identificare rapidamente le aree in cui sono necessari miglioramenti. Report personalizzati: IdSurvey consente di creare report personalizzati che consentono di analizzare i dati raccolti in modo più dettagliato, fornendo informazioni utili per migliorare l'employee experience. Sicurezza dei dati: IdSurvey è in grado di garantire la sicurezza dei dati sensibili raccolti durante le survey, garantendo la conformità alle normative sulla privacy dei dati. In sintesi, IdSurvey è uno strumento flessibile, affidabile e sicuro che può essere utilizzato per la raccolta di feedback e la creazione di survey per migliorare l'employee experience in modo efficace e conveniente. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Enti pubblici e governativi Sondaggi e Survey per Enti Pubblici e Governativi. Richiedi demo Il Software per indagini statistiche e sondaggi di opinioni più apprezzato dalla PA. La raccolta delle informazioni tramite indagini statistiche e sondaggi di opinione permette alla tua organizzazione, amministrazione pubblica, entità politica o agenzia governativa di conoscere rapidamente i bisogni dei tuoi utenti e di instaurare relazioni forti con cittadini, elettori, pazienti e dipendenti. Con il software di raccolta dati per indagini statistiche IdSurvey puoi condurre rilevamenti e sondaggi pubblici online, via telefono e offline in maniera rapida, sicura ed efficace. IdSurvey aiuta la tua amministrazione a: Migliorare la qualità dei servizi Migliora il valore e la qualità dei tuoi servizi verificando ed ascoltando la reale opinione di chi ne usufruisce. I feedback raccolti ti forniranno informazioni preziose per prendere le giuste decisioni e mettere in atto strategie efficaci per aumentare la qualità dei tuoi servizi. Aumentare la soddisfazione degli utenti Migliora ogni interazione, ogni singolo punto di contatto con la tua organizzazione e ottimizza l’esperienza di chi utilizza i tuoi servizi. Prevedi quali azioni strategiche intraprendere per aumentare qualità e soddisfazione. Rendere i tuoi dipendenti più soddisfatti e produttivi Ascolta i dipendenti e crea un’esperienza lavorativa positiva. Ascoltare il personale della tua organizzazione contribuisce a migliorarne qualità e prestazioni. I feedback raccolti ti forniranno informazioni fondamentali per massimizzare la produttività. Progettare servizi al cittadino realmente utili Raccogli informazioni preziose per progettare servizi di qualità dedicati ai cittadini. Mettendo al centro di ogni tua scelta le reali esigenze e aspettative dei cittadini, elettori, dipendenti, ecc., potrai ottimizzare il budget realizzando i soli progetti necessari. IdSurvey, il software per sondaggi pubblici dalle infinite applicazioni. Con IdSurvey puoi effettuare sondaggi pubblici online, al telefono e offline, per i più diversi scopi: Sondaggi di opinione.Indagini statistiche.Indagini di statistica medica.Sondaggi elettorali.Ricerche demografiche.Analisi dei servizi al cittadino.Indagini su servizi geolocalizzati.Indagini demografiche.Rilevamenti statistici.Sondaggi sulla soddisfazione dei pazienti.Statistica medica.Indagini su turismo e tempo libero.Sondaggi politici.Ricerche sociali.Indagini sulla soddisfazione dei servizi.Indagini sulla gestione del personale nella PA. Scopri di più sulla creazione dei questionari Scegli come effettuare le tue indagini pubbliche Con IdSurvey puoi scegliere come effettuare le tue indagini pubbliche, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità: Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Modalità Mista Distribuisci le indagini in Modalità Mista grazie alla perfetta integrazione fra le modalità CATI, CAWI e CAPI. Le tue indagini aziendali e commerciali possono raggiungere velocemente raggiungere il tuo target: distribuisci l’indagine agli agenti o online, con email o sms o pubblicandola su un sito o social media. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Uno strumento di indagine statistica potente, facile e intuitivo Creare, gestire e monitorare indagini statistiche con IdSurvey è estremamente semplice. Non è richiesta nessuna conoscenza di programmazione e nessun software da installare. Apri il browser e scegli tra le infinite combinazioni di domande. Le domande rating, slider drag&drop e score renderanno il tuo questionario piacevole ed immediato. Inoltre, puoi creare, collaborare e condividere i risultati dell’indagine con report e dashboard aggiornate in tempo reale. Facile e intuitivo La creazione del questionario è rappresentata come la reale intervista, così potrai gestirlo con estrema facilità. Potrai aggiungere ogni tipo di domanda, i testi, le immagini, i video e le regole più complesse con pochissimi click, senza dover scrivere nessuna riga di codice. Professionale Gli strumenti avanzati di IdSurvey uniscono la semplicità dell’interfaccia alla professionalità delle funzionalità avanzate di IdSurvey. Crea e gestisci indagini di ogni complessità anche senza nessuna conoscenza di linguaggi di programmazione. Sicuro L’infrastruttura OnCloud di IdSurvey offre un’altissima efficienza e stabilità di servizio. I sistemi di sicurezza come ad esempio anti-DDoS, e le certificazioni ISO/IEC 27001 e SOC 1 TIPO II E SOC 2 TIPO II attestano un’eccellente organizzazione della sicurezza. Affidaci i tuoi progetti Sappiamo che a volte hai bisogno di delegare i tuoi progetti per poter dedicare le tue energie ad altre iniziative. Il team di IdSurvey ti assiste in ogni fase, puoi affidarci l’intera gestione del tuo progetto di market research oppure richiedere consigli e soluzioni specifiche. Supporto Il nostro team di esperti garantisce il successo dei tuoi progetti. Ti supportiamo in ogni fase guidandoti nello sviluppo, programmazione e configurazione anche delle indagini di mercato più complesse. Formazione Il nostro team di esperti formerà il tuo team di ricercatori, supervisori, rilevatori face-to-face, intervistatori telefonici e tutto il personale coinvolto nei tuoi progetti, per soddisfare le esigenze specifiche della tua azienda. Consulenza Hai bisogno dell’aiuto di esperti per gestire progetti di market research complessi o per conoscere le best practice? Il nostro team ti aiuterà a superare ogni difficoltà e ad ottenere i migliori risultati. Personalizzazioni e integrazioni I nostri esperti ti aiuteranno a mettere in pratica le tue necessità sviluppando personalizzazioni, nuove caratteristiche o integrazioni con software esterni, garantendone la piena operatività. Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. #### GMR Ricerche GMR Ricerche La soluzione IdSurvey per informatizzare questionari qualitativi e quantitativi Settore Servizi Metodologia CATI - CAWI Mercato Largo consumo Qual era la problematica principale da risolvere? La ricerca di un software per sondaggi è nata dalla necessità di informatizzare questionari qualitativi e quantitativi di media-alta complessità con una piattaforma di facile interfaccia e user friendly. La nostra necessità principale era rispondere a un'esigenza tra attività di field mista ad attività gestionale-amministrativa-contabile. In che modo IdSurvey ha risolto il problema? Il software per sondaggi IdSurvey ha un'interfaccia facile da utilizzare che si traduce in codice. Questo passaggio però non ha richiesto lo studio di un codice di programmazione distaccato dall'interfaccia. IdSurvey quindi può essere utilizzato anche da chi non ha competenze nel campo della programmazione. Il software inoltre è flessibile e adattabile e può essere personalizzato con diverse soluzioni in base alle singole esigenze. Per esempio l'aggiunta di una funzione che consente di generare e inviare documenti autocompilati. Questa funzionalità extra del software per sondaggi ci ha permesso di digitalizzare la fase amministrativa-burocratica che fino a prima di IdSurvey veniva gestita su carta, allungando così i tempi di raccolta della documentazione necessaria. Risultati ottenuti grazie al software per sondaggi IdSurvey. Grazie all'introduzione di IdSurvey in GMR Ricerche abbiamo ottenuto velocità e rapidità nell'apprendimento di un software facile da utilizzare anche grazie alla knowledge base fornita, cioè un manuale pratico in cui sono descritte tutte le funzionalità della piattaforma e le istruzioni per utilizzarle. Inoltre, lato clienti abbiamo ottenuto un'alta flessibilità nel gestire particolari esigenze, sempre soddisfatte grazie alle soluzioni proposte da IdSurvey. In conclusione, con l'introduzione del software per survey abbiamo ridotto i tempi di gestione delle attività burocratiche durante le ricerche di mercato. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### IdCode IdCode, l’unico vero survey scripting, in real time. Richiedi demo Crea e modifica questionari via codice anche senza essere un programmatore. Grazie a IdCode, il semplice linguaggio di script per sondaggi di IdSurvey, puoi creare o modificare il questionario da codice in modo incredibilmente veloce. La sintassi è estremamente semplice e non richiede nessuna conoscenza di programmazione. Puoi scegliere in qualunque momento se progettare il questionario utilizzando il survey scripting, l’interfaccia grafica oppure entrambi contemporaneamente. Sintassi semplice IdCode ha una sintassi sorprendentemente semplice e non richiede nessuna esperienza di programmazione. L’assenza di tag permette di scrivere il questionario in modo simile a come lo scriveresti su Word o qualsiasi editor di testo. Con intellisense inoltre diventa semplicissimo anche scrivere filtri e regole di salto. Real time IdCode lavora in tempo reale parallelamente all’interfaccia grafica così puoi usarli contemporaneamente senza rinunciare a nessun vantaggio. Inoltre, se non conosci la sintassi per una determinata funzione o un particolare tipo di domanda, puoi usare l’interfaccia grafica e vedere immediatamente come si scrive in IdCode. Cosa puoi fare con IdCode? Tutto. Precedente Successivo Intellisense Trova immediatamente una domanda precedente con intellisense. Inizia a scrivere parte del codice o del testo e scegli fra i suggerimenti proposti. Cerca, trova e sostituisci Sfrutta i semplici strumenti per ricercare o sostituire il testo nel questionario senza dover utilizzare strumenti esterni. Fullscreen Lavora con IdCode a tutto schermo per avere un comodo controllo dell’intero questionario senza distrazioni. Auto tag IdCode riconosce automaticamente ed evidenzia con differenti colori i codici, le condizioni di visualizzazione e ogni funzione di IdSurvey, senza scrivere nessun tag. Intero questionario Visualizza il codice della pagina in cui stai lavorando o apri IdCode dell’intero questionario. Così puoi facilmente duplicare e modificare più pagine o intere sezioni del questionario. Auto re-code IdCode ottimizzia automaticamente il codice scegliendo la forma più compatta. In questo modo il codice del questionario è sempre perfetto e facilmente comprensibile. Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. #### IdSurvey Blog #### IdTalk – Il centralino telefonico per interviste CATI IdTalk il Centralino Telefonico Virtuale PBX per Call Center Un centralino VoIP perfettamente integrato con IdSurvey IdTalk è il centralino telefonico virtuale PBX perfettamente integrato con IdSurvey, grazie al quale puoi effettuare chiamate VoIP a tariffe convenienti e massimizzare la produttività degli intervistatori. IdTalk, infatti, è disponibile anche OnCloud, così puoi lavorare con più Call Center contemporaneamente o con gli operatori connessi direttamente da casa. Per utilizzare IdTalk è sufficiente un comune Softphone o un qualsiasi telefono VoIP SIP. Non dovrai imparare ad utilizzare nessun nuovo software: trovi tutto il necessario nelle impostazioni del modulo CATI, direttamente su IdSurvey. Scopri le funzionalità del modulo CATI Click to Dial e Predictive Dialing, semplifica il collegamento delle chiamate. Click to Dial Il Click to Dial permette all’operatore del tuo call center di iniziare una chiamata semplicemente cliccando sul link che appare sull’interfaccia del software CATI. IdTalk effettuerà la chiamata immediatamente senza che l’operatore componga nessun numero telefonico. Puoi utilizzare il click to dial con qualsiasi telefono SIP, sia software che fisico. Predictive Dialing Il Predictive Dialing permette di azzerare i tempi di ricerca dei contatti disponibili, raddoppiando la produttività degli operatori. IdTalk effettua autenticamente le chiamate ai contatti dell’indagine e collegherà i rispondenti al primo operatore libero. Il rilevamento intelligente delle chiamate filtra le connessioni errate, assicurando che solo le connessioni riuscite vengano trasferite agli intervistatori. Principali funzioni di IdSurvey e IdTalk Il centralino software è un centralino virtuale PBX (Private Branch Exchange) che consente di impostare per ogni indagine i parametri di chiamata più idonei al tuo progetto e alle leggi del paese in cui stai chiamando. Orario chiamate Scegli la fascia oraria in cui il nominativo può essere contattato. IdSurvey e IdTalk gestiranno automaticamente il fuso orario di ogni singolo nominativo. Limiti tentativi Imposta i limiti dei tentativi di chiamata ad un nominativo. Puoi impostare un limite globale e uno specifico per ogni tipologia di esito. Ritardi su esito
 Puoi impostare il tempo di sospensione di un nominativo in seguito ad un determinato esito. IdSurvey ignorerà il nominativo fino alla scadenza del tempo impostato. Priorità Se utilizzi più numeri telefonici per ogni nominativo scegli la priorità di chiamata, anche quando lavori con il predictive dialling. Chiamate mute IdTalk riconosce automaticamente le chiamate mute. Puoi monitorare il numero e la percentuale delle chiamate mute di ogni singola indagine. Chiamate massime Permette di impostare il numero massimo di chiamate da effettuare contemporaneamente. Questo parametro è disponibile per ogni singola indagine. Livello chiamate Azzera i tempi di attesa degli operatori del tuo call center impostando il rapporto fra le chiamate del predictive dialling e il numero di intervistatori. Numero di squilli Quando lavori con il predictive dialling puoi impostare un numero massimo di squilli per i tentativi di chiamata. Riconoscimento chiamata Grazie all’efficiente riconoscimento delle chiamate i tuoi operatori non perderanno mai tempo prezioso. IdTalk rileva automaticamente i segnali di occupato, nessuna risposta, segreteria telefonica, fax, ecc. Monitora e misura le prestazioni del tuo Call Center Monitora e misura le prestazioni del tuo call center. Ascolta dal vivo le interviste in corso o registrale per una revisione futura. Utilizza i report sulle prestazioni del progetto per verificare la produttività dei tuoi intervistatori.Registrazione chiamateMonitora e misura le prestazioni del tuo call center. Ascolta dal vivo le interviste in corso o registrale per una revisione futura. Utilizza i report sulle prestazioni del progetto per verificare la produttività dei tuoi intervistatori.Monitoraggio audio dal vivoMonitorare l’attività degli operatori non è stato mai così facile! Da qualsiasi telefono o softphone collegato a IdTalk, il responsabile del monitoraggio può effettuare intrusioni telefoniche per ascoltare un’intervista in corso. IdVoIP Il servizio VoIP professionale dedicato a Call Center ed Istituti di Ricerca, senza costi nascosti. IdVoIP offre tariffazioni al secondo estremamente convenienti senza nessun abbonamento e nessun costo aggiuntivo. Paghi solo quello che usi. Scopri tutti i dettagli su IdVoIP Integra IdTalk nel tuo call center Spesso l’integrazione dei dialer implica una lunga fase di configurazione e start-up. Il software del PBX è veloce da integrare e facile da gestire, mantiene bassi costi IT e può essere configurato per le tue esigenze in breve tempo.Requisiti:Connessione internet adeguata al numero di linee simultanee utilizzate(1Mb ogni 30 linee con codec G.729)Telefoni VoIP o softphone con protocollo SIPIdTalk supporta i più comuni telefoni Voip SIP e i più comuni Softphone free e a pagamento come Zopier, Zoiper Pro, Bria, x-lite e 3cx. Alcune caratteristiche come Click to Dial e Codec G.729 potrebbero essere disponibili solo nelle versioni a pagamento.OnCloudPorte: 5060 UDP – da 10.000 a 20.000 UDPOnSite (Fornito con macchina virtuale pre configurata)Utilizzabile con tutti i provider VoIP.Per le installazioni OnSite i nostri tecnici ti assisteranno nella configurazione ottimale guidandoti nella scelta delle soluzioni più idonee alle tue esigenze. Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. #### IdVoip IdVoIP: servizio Traffico e Chiamate VoIP Il Servizio VoIP dedicato a Call Center e Istituti di Ricerca IdVoIP è il servizio per chiamate VoIP di IdSurvey dedicato a Call Center e Istituti di Ricerca, che offre tariffazioni al secondo estremamente convenienti senza nessun abbonamento e nessun costo aggiuntivo. Paghi solo quello che usi. Grazie all’eccellente qualità delle chiamate e ad un servizio di prima qualità, IdVoIP è la soluzione definitiva per i Call Center di ogni dimensione. Tariffe Con IdVoip hai le tariffe più convenienti del mercato. Se fai grandi volumi di traffico telefonico contattaci per un preventivo personalizzato. 0 costi fissi Nessun canone mensile, nessun scatto alla risposta. Con il pannello di controllo del tuo credito prepagato puoi monitorare in ogni istante l’andamento dei consumi. Sul pannello sono ben visibili in tempo reale le chiamate effettuate, la durata in secondi e il costo di ogni singola chiamata. Richiedi informazioni Qualità elevata IdVoIP è un servizio professionale pensato per tutti i Call Center e gli Istituti di Ricerca. Con IdVoIP effettui chiamate VoIP di qualità elevata. Le nostre centrali telefoniche sono ridondate su multipli datacenter dislocati nel territorio italiano e connesse a reti IP di alta qualità e affidabilità. Paghi solo quello che utilizzi Con IdVoip paghi soltanto i reali secondi di conversazione senza scatto alla risposta e costi aggiuntivi nascosti, indipendentemente dalle linee utilizzate. Servizi aggiuntivi L’offerta IdVoIP si completa con IdConnect, la linea HDSL con banda garantita specifica per call center, servizi evoluti per l’integrazione di mail, fax ed sms e IdTalk, centralino telefonico con servizi e automatismi ideali per ottimizzare risorse e tempi per aumentare la produttività. Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. #### Informativa sulla Privacy Privacy Privacy Policy di www.idsurvey.com Privacy Policy di www.idsurvey.com Questa Applicazione raccoglie alcuni Dati Personali dei propri Utenti. Titolare del Trattamento dei Dati IdWeb S.r.l. viale Romagna, 69 – 06012 Città di Castello – PG, info@idweb.it Tipologie di Dati raccolti Fra i Dati Personali raccolti mediante il sito in modo autonomo o tramite terze parti, ci sono dati che vengono raccolti in modo automatico, sono i “dati di navigazione”: i sistemi informatici e le procedure software preposte al funzionamento del Sito acquisiscono, nel corso del loro normale esercizio, alcuni dati personali la cui trasmissione è implicita nell’uso dei protocolli di comunicazione di Internet. Si tratta di informazioni che non sono raccolte per essere associate a soggetti identificati, ma che per loro stessa natura potrebbero, attraverso elaborazioni ed associazioni con dati detenuti da terzi, permettere di identificare gli utenti. In questa categoria di dati rientrano gli indirizzi IP o i nomi a dominio dei computer utilizzati dagli utenti che si connettono al sito, gli indirizzi in notazione URI (Uniform Resource Identifier) delle risorse richieste, l’orario della richiesta, il metodo utilizzato nel sottoporre la richiesta al server, la dimensione del file ottenuto in risposta, il codice numerico indicante lo stato della risposta data dal server (buon fine, errore, ecc.) ed altri parametri relativi al sistema operativo e all’ambiente informatico dell’utente. Questi dati vengono utilizzati al solo fine di ricavare informazioni statistiche anonime sull’uso del sito e per controllarne il corretto funzionamento e vengono cancellati immediatamente dopo l’elaborazione. I dati potrebbero essere utilizzati per l’accertamento di responsabilità in caso di ipotetici reati informatici ai danni del sito. Inoltre vi sono dati che vengono direttamente conferiti dall’utente, nel caso di persone fisiche che sottoscrivano contratti o inviino richieste attraverso i moduli di contatto presenti sul sito. In questi casi i dati trattati sono: dati identificativi (Nome, Cognome), anagrafici e di recapito (Numero di Telefono, Email). Altri Dati Personali raccolti potrebbero essere indicati in altre sezioni di questa privacy policy o mediante testi informativi visualizzati contestualmente alla raccolta dei Dati stessi. L’eventuale utilizzo di Cookie – o di altri strumenti di tracciamento – da parte di questo sito o dei titolari dei servizi terzi utilizzati da questo sito, ove non diversamente precisato, ha la finalità di identificare l’Utente e registrare le relative preferenze per finalità strettamente legate all’erogazione del servizio richiesto dall’Utente. Il mancato conferimento da parte dell’Utente di alcuni Dati Personali potrebbe impedire l’erogazione dei servizi richiesti. L’Utente si assume la responsabilità dei Dati Personali di terzi pubblicati o condivisi mediante questo sito e garantisce di avere il diritto di comunicarli o diffonderli, liberando il Titolare da qualsiasi responsabilità verso terzi. Le coordinate di posta cartacea ed elettronica fornite dall’interessato nel contesto della vendita di un prodotto o di un servizio, e saranno utilizzate dal Titolare anche per proporre servizi analoghi a quelli oggetto della vendita, sempre che l’interessato non rifiuti tale uso, inizialmente o in occasione di successive comunicazioni. L’interessato può opporsi in ogni momento al trattamento, in maniera agevole e gratuitamente, secondo la modalità che viene indicata all’atto del conferimento dei dati e nelle comunicazioni successive, inviando un’email con scritto “mi oppongo” al seguente indirizzo di posta elettronica: info@idweb.it Modalità e luogo del trattamento dei Dati raccolti Modalità di trattamento Il Titolare tratta i Dati Personali degli Utenti adottando le opportune misure di sicurezza volte ad impedire l’accesso, la divulgazione, la modifica o la distruzione non autorizzate dei Dati Personali. Il trattamento viene effettuato mediante strumenti informatici e/o telematici, con modalità organizzative e con logiche strettamente correlate alle finalità indicate. Categorie di soggetti ai quali i dati verranno comunicati In relazione alle finalità per ciò sono stati raccolti o vengono trattari i dati personali dell’interessato verranno comunicati se necessario: alle Pubbliche Amministrazioni ed Autorità, ove previsto dalla legge; ad Istituti di credito con i quali il titolare ha rapporti per la gestione dei crediti/debiti e l’intermediazione finanziaria; a tutte quelle persone fisiche e/o giuridiche, pubbliche e/o private (studi di consulenza legale, amministrativa e fiscale, uffici giudiziari (camere di Commercio ecc.), quando la comunicazione risulti necessaria o funzionale allo svolgimento dell’attività del titolare e nei modi e per le finalità elencate nell’apposita sezione; in alcuni casi, potrebbero avere accesso ai Dati categorie di soggetti autorizzati coinvolti nell’organizzazione del sito (personale amministrativo, commerciale, marketing, legali, amministratori di sistema); ulteriori soggetti esterni ai quali i dati potrebbero essere comunicati (come fornitori di servizi tecnici terzi, corrieri postali, hosting provider, società informatiche, agenzie di comunicazione) vengono nominati anche, se necessario, Responsabili del Trattamento da parte del Titolare. L’elenco aggiornato dei Responsabili potrà sempre essere richiesto al Titolare del Trattamento. Luogo I Dati sono trattati presso le sedi operative del Titolare ed in ogni altro luogo in cui le parti coinvolte nel trattamento siano localizzate. Per ulteriori informazioni, contatta il Titolare. Finalità del Trattamento dei Dati raccolti Le finalità del trattamento perseguite dal Titolare attraverso il Sito, sono così sintetizzabili: 1) dare seguito alle richieste degli Utenti 2) esecuzione di obblighi pre-contrattuali, contrattuali e post-contrattuali rispetto ai rapporti giuridici, anche a distanza, costituiti e costituendi; 3) perseguimento di obblighi di legge; 4) adempimenti di natura gestionale, amministrativa, contabile e fiscale; 5) elaborazioni di statistiche di natura non identificativa. 6) I dati saranno altresì trattati dal Titolare a fini di vendita diretta di propri prodotti o servizi, salvo il diritto dell’interessato di opporsi. Qualora acconsentito, i dati verranno altresì trattati finalità genericamente definibili come di marketing, ossia per: 7) verificare la qualità dei servizi offerti, anche offrendo servizi post-vendita; 8) il compimento di ricerche di mercato; 9) l’invio di messaggi informativi e comunicazioni commerciali e promozionali relativi all’attività e ai servizi propri del Titolare, attraverso mezzi automatici, come e-mail ed sms, nonché mezzi tradizionali, come la comunicazione cartacea, nel completo rispetto dei principi di liceità e correttezza e delle disposizioni di legge; 10) fornire le informazioni sui servizi che il Titolare e/o società affiliate e/o controllate, così come partners commerciali ed outsourcers, attraverso mezzi automatici, come e-mail ed sms, nonché mezzi tradizionali, come la comunicazione cartacea, nel completo rispetto dei principi di liceità e correttezza e delle disposizioni di legge e senza che ciò determini la cessione dei dati personali a soggetti terzi. Il Titolare dichiara di non cedere mai i dati dei propri clienti a terzi per finalità di marketing; Si precisa che il consenso prestato per le modalità di cui all’art. 130 commi 1 e 2 del D. Lgs 30 giugno 2003 (modalità automatizzate: fax email sms mms) si estende anche alle modalità tradizionali (posta cartacea). Basi giuridiche del trattamento Per trattare lecitamente i dati degli utenti il Titolare si serve di diverse basi giuridiche: la necessità di concludere un contratto con l’interessato e adempiere alle obbligazioni che ne discendono; la necessità di rispondere a una richiesta dell’interessato; necessità di conformarsi a obblighi imposti dalla legge, o per esercitare un diritto o difendersi in giudizio; necessità di perseguire un legittimo interesse della Società, quale: assicurarsi che il network e i siti del Titolare e le sue informazioni siano sicure; limitatamente a quanto permesso dall’articolo 130 comma 4, effettuare attività di marketing nella forma del cosiddetto “soft spam”. Il consenso dell’interessato (solo quando è richiesto o permesso dalla legge). Se viene usato il consenso come base giuridica per trattare i dati dell’interessato, l’interessato può revocarlo facilmente e senza spese in ogni momento; il consenso al trattamento dei dati personali viene richiesto per l’utilizzo dei dati per la finalità di marketing relativo ai servizi offerti dal titolare. Le comunicazioni verranno inviare attraverso l’uso di mezzi tradizionali, nonché automatici ex art. 130, comma 1 e 2, del D.lgs. 196 del 2003: segnatamente a mezzo posta, anche elettronica, sms, mms, fax . Si precisa che il consenso prestato per le modalità automatizzate si estende anche a quelle tradizionali. Fatti salvi i diritti dell’interessato. La mancata prestazione del consenso alle finalità di marketing non avrà alcuna conseguenza per l’interessato e non precluderà la fruizione dei servizi. Tempo di conservazione I dati verranno conservati per il tempo necessario a raggiungere la finalità per cui la Società li ha raccolti. In alcuni casi un periodo di conservazione più lungo potrebbe essere richiesto dalla legge. I criteri per determinare il periodo di conservazione includono: Per quanto tempo sono necessari i dei dati per fornire il prodotto o servizio o per esercitare l’attività del Titolare. Esiste obbligo legale, contrattale, amministrativo o similare in ordine alla conservazione dei dati. Ad esempio quando ci sono norme che obbligano alla conservazione dei dati per ragioni contabili o fiscali, oppure ordini giudiziali di conservare i dati rilevanti in una indagine, oppure i dati devono essere conservati per far valere un diritto in giudizio. Esercizio dei diritti da parte degli Utenti L’interessato ha diritto di opporsi al trattamento dei dati personali che lo riguardano, per finalità di marketing o per i trattamenti basati sul legittimo interesse. Nel secondo caso (e solo nel secondo caso, mai per le opposizioni per finalità di marketing) il titolare potrà continuare a trattare i dati se dimostrerà l’esistenza di motivi legittimi cogenti che prevalgono sugli interessi i diritti e le libertà dell’interessato. Le richieste vanno rivolte al Titolare del Trattamento, ai recapiti indicati più sotto. Gi interessati possono altresì opporsi in ogni momento, in maniera agevole e gratuitamente, al trattamento da parte del Titolare delle loro coordinate di posta elettronica per finalità di vendita di prodotti o servizi analoghi a quelli già acquistati, inviando al Titolare del Trattamento un’email con scritto “mi oppongo” al seguente indirizzo di posta elettronica: info@idweb.it. Salvo diversa indicazione dell’interessato, l’opposizione all’invio di comunicazioni elettroniche si estenderà anche alle comunicazioni cartacee. L’interessato ha anche diritto a: rivedere, modificare o cancellare i dati che ha fornito alla nostra Società (se non è più permesso conservarli o non c’è un obbligo di conservarli); ricevere copia dei suoi dati (in un formato leggibile di uso comune); chiedere qualsiasi altra informazione in ordine alla protezione dei suoi dati; I dati di contatto del Titolare sono: Posta cartacea: IdWeb s.r.l. viale Romagna 69/a 06012 Città di Castello PG – Italy Online: info@idweb.it Il Titolare fa del suo meglio per rispondere alle richieste in tempo e senza costi salvo quando ciò richiede uno sforzo spropositato. In alcuni casi il Titolare potrebbe chiedere di verificare l’identità dell’interessato prima di prendere in carico la sua richiesta. Se l’interessato non è soddisfatto della risposta ricevuta, può fare reclamo all’autorità di controllo competente nel suo Paese (per l’Italia: Autorità garante per la protezione dei dati personali) . Questa Applicazione non supporta le richieste “Do Not Track”. Per conoscere se gli eventuali servizi di terze parti utilizzati le supportano, consulta le loro privacy policy. Dettagli sul trattamento dei Dati Personali Modulo di contatto (Questa Applicazione) L’Utente, compilando con i propri Dati il modulo di contatto, permette il loro utilizzo per rispondere alle richieste di informazioni, di preventivo, o di qualunque altra natura indicata dall’intestazione del modulo. Dati personali raccolti: Cognome, Email, Indirizzo, Nazione, Nome, Numero di Telefono, Ragione sociale, Stato e Varie tipologie di Dati. Ulteriori informazioni sul trattamento Difesa in giudizio I Dati Personali dell’Utente possono essere utilizzati per la difesa da parte del Titolare in giudizio o nelle fasi propedeutiche alla sua eventuale instaurazione, da abusi nell’utilizzo della stessa o dei servizi connessi da parte dell’Utente. L’Utente è consapevole che il Titolare potrebbe essere richiesto di rivelare i Dati su richiesta delle pubbliche autorità. Informative specifiche Su richiesta dell’Utente, in aggiunta alle informazioni contenute in questa privacy policy, questa Applicazione potrebbe fornire all’Utente delle informative aggiuntive e contestuali riguardanti servizi specifici, o la raccolta ed il trattamento di Dati Personali. Log di sistema e manutenzione Per necessità legate al funzionamento ed alla manutenzione, questa Applicazione e gli eventuali servizi terzi da essa utilizzati potrebbero raccogliere Log di sistema, ossia file che registrano le interazioni e che possono contenere anche Dati Personali, quali l’indirizzo IP Utente. Informazioni non contenute in questa policy Maggiori informazioni in relazione al trattamento dei Dati Personali potranno essere richieste in qualsiasi momento al Titolare del Trattamento utilizzando le informazioni di contatto. Modifiche a questa privacy policy Il Titolare del Trattamento si riserva il diritto di apportare modifiche alla presente privacy policy in qualunque momento dandone pubblicità agli Utenti su questa pagina. Si prega dunque di consultare spesso questa pagina, prendendo come riferimento la data di ultima modifica indicata in fondo. Nel caso di mancata accettazione delle modifiche apportate alla presente privacy policy, l’Utente è tenuto a cessare l’utilizzo di questa Applicazione e può richiedere al Titolare del Trattamento di cancellare i propri Dati Personali. Salvo quanto diversamente specificato, la precedente privacy policy continuerà ad applicarsi ai Dati Personali sino a quel momento raccolti. Informazioni su questa privacy policy Il Titolare del Trattamento dei Dati è responsabile per questa privacy policy, redatta partendo da moduli predisposti da Iubenda e conservati sui suoi server. Questa è una informativa generica, informazioni più specifiche riferite a specifici trattamenti potranno essere reperite nelle apposite sezione. Per informazioni sull’utilizzo dei cookie, clicca qui. #### Licenze Scopri l'offerta Compila il modulo per ottenere preventivo personalizzato Investi in una piattaforma di ricerca flessibile e solida per gestire i tuoi sondaggi e l'analisi dei dati. Capterra Reviews 4,8/5 Per favore compila il form I migliori professionisti in tutto il mondo hanno scelto il software per indagini IdSurvey. Licenze flessibili e scalabili IdSurvey offre licenze che si adattano ad ogni esigenza, dalla piccola start-up alle aziende di grandi dimensioni. Grazie a ridottissimi costi di avvio e sconti sulle quantità di licenze operatore o interviste complete, puoi acquistare solo quello di cui hai realmente bisogno con un investimento minimo. E quando il tuo business cresce, hai la possibilità di acquistare ulteriori licenze o pacchetti di interviste sfruttando gli sconti basati anche sugli acquisti precedenti. Phone Acquista licenze in abbonamento annuale per utilizzo continuativo o risparmia acquistando licenze giornaliere per progetti di breve durata. Online Acquista pacchetti di interviste completate con sconti progressivi in base alla quantità. Aggiungi pacchetti email e sms per distribuire il link del questionario. Face to face App gratuita e nessun costo operatore. Acquista pacchetti di interviste completate con sconti progressivi in base alla quantità. OnCloud: tutto incluso senza costi nascosti Amministrazione Licenza amministratore inclusa Analisi e report Crea e condividi report e dashboard con il tuo team Supporto Uno dei nostri esperti ti risponderà in brevissimo tempo Sicurezza Connessioni sicure grazie al protocollo https, backup giornalieri delocalizzati Server e firewall Sistema di bilanciamento del carico ARR, ridondanza, Up-time servizio 99,99% Nessun limite Nessun limite su domande o numero di questionari Nessun costo hardware Zero costi per l’infrastruttura e il mantenimento dei server Storage Server SQL collegati NFS su Datastore Full-SSD ridondanti GDPR Compliant Dati protetti da qualsiasi perdita, uso improprio o danno Aggiornamenti Con IdSurvey avrai sempre un survey software aggiornato Knowledge base Server SQL collegati NFS su Datastore Full-SSD ridondanti Training e avviamento In poche ore il tuo team sarà pronto a sfruttare la potenza di IdSurvey OnPremises Puoi utilizzare IdSurvey sul Cloud gratuito o, se la tua organizzazione ha particolari esigenze, scegliere l'installazione OnPremises avendo una completa gestione dell’infrastruttura e del database. Richiedi demo Vuoi che il nostro team ti chiami? Compila le informazioni nel modulo per formulare un preventivo personalizzato e una demo su misura per le tue esigenze. Richiedi preventivo #### McNair yellowSquares McNair yellowSquares Pty Ltd La soluzione IdSurvey per progettare ed eseguire sondaggi in modalità mista, senza problemi   Settore Istituto di ricerca Metodologie CATI - CAWI - CAPI Mercato Organizzazioni sociali governative e commerciali Qual era la problematica principale da risolvere? Utilizzavamo software diversi per modalità di indagine diverse e cercavamo una software per sondaggi flessibile che ci permettesse di condurre le survey in modo efficiente e con modalità diverse. I criteri importanti per la scelta del nuovo software erano avere una piattaforma CATI con la possibilità di utilizzare un dialer telefonico che incorporasse una solida piattaforma online e la possibilità di attivare o passare da una modalità all'altra a seconda delle necessità. Anche avere un software per sondaggi basato su browser era per noi una necessità fondamentale. In che modo IdSurvey ha risolto il problema? Il plus della piattaforma IdSurvey è la sua flessibilità che ci ha permesso di progettare ed eseguire indagini in modalità mista senza alcun problema. Utilizziamo regolarmente tutte le modalità, sia singolarmente che in varie combinazioni, e questo ci permette di aggiungere una nuova modalità al progetto senza troppi sforzi aggiuntivi. I programmatori apprezzano il linguaggio di programmazione intuitivo; il team sul campo apprezza l'interfaccia utente semplice ed efficace che facilita l'inserimento e l'utilizzo; i Project Manager apprezzano la possibilità di seguire l'avanzamento di ogni progetto. L'assistenza di IdSurvey è proattiva e sempre pronta ad aiutare. Accrescono continuamente la loro offerta con miglioramenti delle funzionalità esistenti e l'aggiunta di nuove caratteristiche. Risultati ottenuti grazie al software per sondaggi IdSurvey. Il dialer integrato è stato una grande risorsa che ha contribuito a migliorare l'efficienza del nostro call center. Lo strumento integrato per gli SMS e le e-mail ci aiuta a massimizzare i tassi di risposta alle nostre survey in modalità mista. Durante i periodi di lockdown, grazie al software per sondaggi IdSurvey, siamo riusciti a trasferire e a scalare in modo rapido e semplice il nostro personale che lavorava da casa. Con IdSurvey abbiamo sostituito il nostro vecchio software e ora siamo in grado di inserire anche migliaia di dati cartacei. Eseguiamo regolarmente sondaggi in modalità mista cartacea e online utilizzando un unico database di contatti. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Modalità mista Modalità mista: il meglio di ogni metodologia in un unico progetto. Richiedi demo Modalità mista Online, offline e telefono, raccogli i dati con più modalità. Con la modalità di distribuzione mista di IdSurvey puoi combinare e gestire tutte metodologie di raccolta dati in una singola indagine, con un singolo questionario e un singolo database. Puoi iniziare le interviste telefonicamente ed inviare il link per far completare in autonomia il questionario al rispondente. Puoi reclutare nuovi contatti dal vivo e programmare una campagna email per far completare le interviste. La modalità mista abbatte i limiti delle singole metodologie e rende più agile la raccolta dati delle tue indagini. Mixed mode nativo IdSurvey consente di attivare all’interno dello stesso progetto le modalità di distribuzione CATI, CAWI e CAPI in base alle specifiche esigenze, anche ad indagine già avviata e su campioni specifici. Switch tra modalità Con IdSurvey puoi passare da una modalità di raccolta dati all’altra in qualsiasi istante, anche ad intervista in corso. Le interviste parziali saranno riprese esattamente da dove sono state interrotte. Un unico centro di controllo Con IdSurvey, hai un unico pannello di amministrazione dove poter gestire le impostazioni delle singole modalità di distribuzione prescelte. Tutto è perfettamente integrato. Un unico questionario In IdSurvey non devi riscrivere o adattare il questionario ad altre modalità. Crea l’indagine una sola volta e distribuiscila in qualsiasi modalità, anche simultaneamente. Logica e testi in base alla modalità Imposta regole del flusso del questionario e personalizza i testi per le diverse modalità. Puoi inserire domande visibili solo nelle interviste online o aggiungere dei testi visibili solo agli operatori. Risultati combinati Tutti i dati raccolti con le tre modalità, telefonica, online e offline confluiscono in un unico database e sono sempre pronti per il download o un’analisi in real time. Unica lista nominativi Utilizza un’unica lista di nominativi e imposta i criteri di distribuzione. Puoi anche scegliere di assegnare un nominativo a più moduli. Grazie ai IdSurvey hai un controllo assoluto sulla distribuzione delle interviste. Esiti centralizzati In IdSurvey, i rifiuti, i fuori quota e qualsiasi altro esito del contatto è condiviso a tutte le metodologie. In questo modo non dovrai preoccuparti di aggiornare i contatti fra le varie modalità. Tutto avviene in modo fluido ed automatico. Strumenti per lo switch IdSurvey integra strumenti per semplificare o automatizzare lo switch tra modalità. Ad esempio, gli operatori CATI possono inviare con un click email o sms con messaggi pre compilati contenenti il link al questionario online. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Organizzazioni Benvenuti all'era della gestione dell'esperienza perfetta. Con IdSurvey puoi raccogliere e analizzare feedback in tempo reale per migliorare costantemente l'esperienza del tuo pubblico o dei tuoi dipendenti. Crea questionari personalizzati, ottieni report affidabili e reagisci rapidamente alle opportunità di miglioramento. Non perdere l'occasione di entrare in questa nuova era dell’experience management con IdSurvey. Richiedi demo Con IdSurvey puoi gestire l'esperienza dei tuoi clienti, dipendenti, prodotti, servizi e del tuo brand a 360 gradi. Con IdSurvey puoi raccogliere e analizzare feedback in tempo reale per migliorare costantemente l'esperienza del tuo pubblico o dei tuoi dipendenti. Crea questionari personalizzati, ottieni report affidabili e reagisci rapidamente alle opportunità di miglioramento. Non perdere l'occasione di entrare in questa nuova era dell’experience management con IdSurvey. Raccogliere feedbackRaccogli dati online, offline e via telefono, individua i driver chiave che influiscono sull’esperienza utente e migliora l'esperienza dei tuoi clienti e dipendenti fidelizzandoli nel tempo. Fidelizzare i clientiLa fidelizzazione dei clienti è la chiave per un business di successo a lungo termine. IdSurvey ti aiuta a mantenere i clienti soddisfatti e fedeli attraverso l’ascolto e la l'analisi delle loro opinioni. Ascoltare i dipendentiL'esperienza lavorativa dei dipendenti è il fattore chiave per il successo aziendale. Con IdSurvey puoi creare esperienze lavorative di successo che fidelizzino e attraggano dipendenti di talento. Product experienceMigliora i servizi e prodotti della tua azienda tramite analisi basate su dati concreti. Prendi decisioni consapevoli e crea soluzioni che soddisfino le esigenze dei clienti e li fidelizzino. Brand experienceValuta la percezione del brand della tua compagnia attraverso indagini raccolta feedback. Utilizza i risultati per migliorare le strategie di marketing e la percezione del marchio. La soluzione flessibile per indagini e raccolta feedback. Con IdSurvey puoi gestire la distribuzione delle tue indagini e raccogliere feedback in tre diverse modalità: online, telefono e di persona. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Come le survey possono potenziare il tuo business. Ottieni informazioni cruciali sulla soddisfazione, motivazione e bisogni dei clienti e dei dipendenti. Scopri gli insight con indagini e raccolta feedback per svelare i punti strategici per migliorare il tuo business. Customer experience Soddisfazione dei dipendenti Soddisfazione di prodotti e servizi Monitoraggio del brand Rilevamenti statistici Sondaggi di opinione Test pubblicitari Predire opportunità Individuare punti di forza e punti deboli Raccolta feedback e NPS. Lancio di un prodotto Analisi di mercato IdSurvey: soluzione completa per l'Experience Management, anche on Premises. Le aziende con requisiti elevati di privacy preferiscono spesso mantenere sistemi dietro i loro firewall. IdSurvey offre l'opzione di ospitare l’intero sistema sia in cloud sia su server dell’infrastruttura aziendale. Raccogli dati da più fonti.IdSurvey ti offre la possibilità di scegliere il metodo più adatto per il tuo progetto, raccogliendo dati da diverse fonti: web, telefono o face to face. Sfrutta i potenti strumenti per adattare e gestire ogni dettaglio della raccolta dei dati. Analizzare e condividere.Con IdSurvey, puoi creare, personalizzare e condividere i report dei risultati. L’elaborazione dei dati è in tempo reale, assicurando che i tuoi report siano sempre pronti e aggiornati. OnCloud o OnPremises.Con IdSurvey, puoi optare per l'utilizzo dell'infrastruttura OnCloud per garantirti sicurezza e alta efficienza o, se hai politiche di privacy restrittive, installare l’intera piattaforma nei server della tua azienda. Conforme al GDPR e Privacy Shield. Facile da usare, senza codice.IdSurvey ti permette di creare sondaggi facilmente e velocemente, senza bisogno di programmazione. Puoi modificare o aggiungere testo, scegliere il tipo di domanda e impostare regole complesse con pochi clic, tutto in tempo reale. Integrazioni e personalizzazioni.Il team di IdSurvey è sempre a tua disposizione per soddisfare le esigenze della tua organizzazione. Ti possiamo aiutare sviluppando nuove funzionalità dedicate e supportare il tuo reparto IT all’integrazione di IdSurvey con i software esistenti nella tua attività. Supporto specializzato Con IdSurvey, un team di esperti sarà sempre a tua disposizione. Ti offriranno formazione sul software, ti guideranno nella configurazione e sviluppo di indagini complesse e saranno sempre disponibili per il supporto quotidiano. FAQ sui software per sondaggi aziendali Cos'è un software per sondaggi aziendali e come può beneficiarne il mio business?Un software per sondaggi aziendali è una piattaforma completa progettata per la gestione dei sondaggi a livello aziendale, che consente alle organizzazioni di progettare, raccogliere e analizzare dati in modo efficiente. Offre funzionalità avanzate come l'integrazione dei dati, la personalizzazione dei progetti e strumenti di reportistica intelligente per aiutare le aziende nel prendere decisioni. Quali caratteristiche sono importanti nei tool per sondaggi aziendali?Quando si scelgono strumenti per survey aziendali, è importante cercare funzionalità come la distribuzione multi-canale, analisi avanzate, reportistica in tempo reale, capacità di integrazione con i sistemi esistenti, opzioni di personalizzazione, sicurezza dei dati e scalabilità. Come garantisce la sicurezza dei dati il software per sondaggi aziendali?Il software per sondaggi aziendali utilizza la crittografia dei dati, l'autenticazione degli utenti e la conformità alle normative sulla privacy dei dati (come il GDPR) per garantire che tutti i dati raccolti siano gestiti in modo sicuro e confidenziale. Come supporta la raccolta e l'analisi di dati su larga scala il software per sondaggi aziendali?Il software per sondaggi aziendali è progettato per gestire grandi volumi di dati, fornendo strumenti per l'automazione dei sondaggi, la raccolta di dati in tempo reale, l’analisi e un'infrastruttura robusta. Le capacità multi-canale consentono alle survey di raggiungere un pubblico più ampio attraverso varie piattaforme, inclusi dispositivi mobili, email, SMS e link integrati, migliorando i tassi di risposta e la copertura dei dati. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Profilo IdSurvey by IdWeb. IdSurvey è il software per sondaggi, indagini e ricerche di mercato di IdWeb. IdWeb nasce nel 2002 e fin dall’inizio ci siamo dedicati allo sviluppo di software per indagini lanciando IdMonitor, il primo survey software sul mercato completamente Web Based, accessibile da qualsiasi computer, senza necessità di installazione o configurazione. In pochi anni IdMonitor diventa il software più diffuso e apprezzato in Italia. L’esperienza decennale ci ha permesso di affrontare una nuova sfida per rivoluzionare ancora una volta il settore. Nasce così IdSurvey, un software all-in-one per indagini CATI, CAWI, CAPI o in modalità mista estremamente intuitivo, progettato per consentire una gestione agevole di indagini di ogni complessità e in grado di diminuire drasticamente i tempi di creazione dei questionari. Dal 2013 IdSurvey è distribuito in tutto il mondo. Un software per sondaggi e indagini professionale si deve contraddistinguere anche per un’assistenza clienti altamente qualificata. Per questo diamo grande valore al nostro team di supporto che da sempre offre soluzioni efficaci e personalizzate ad ogni cliente. La stretta collaborazione fra il team di supporto e quello di sviluppo ci consente di progettare nuove funzionalità che rispondono alle vere necessità dei nostri clienti. Anche per questo che IdSurvey è il survey software preferito dai professionisti di tutto il mondo. Il più evoluto survey software usato dai migliori professionisti in tutto il mondo. Ricerca e sviluppo Investiamo molto nella ricerca e sviluppo e sappiamo che i feedback dei nostri clienti sono fondamentali per lo sviluppo di nuove funzionalità o di nuovi prodotti. Alcune delle più importanti caratteristiche di IdSurvey sono state sviluppate in collaborazione con i nostri clienti. L’analisi accurata e l’attenzione ai particolari ci consentono di sviluppare soluzioni ottimali che rispettano realmente le esigenze dei clienti. La nostra mission: “Creare strumenti flessibili e innovativi per il mondo della ricerca che permettano una gestione semplice e intelligente delle indagini.” Supporto L’assistenza e il supporto sono curati da un team di professionisti altamente qualificato in grado di offrirti le migliori soluzioni per i tuoi progetti. Il nostro team non si limita a offrire il semplice supporto all’uso di IdSurvey: puoi richiedere consigli, consulenze, integrazioni con prodotti di terze parti o affidarci l’intera informatizzazione del questionario. Il supporto è disponibile in inglese, spagnolo e italiano. Supporto e Servizi Indirizzo IdWeb S.r.l. - Viale Venturelli, 11 06012 - Città di Castello - PG - Italy Recapiti Telefono +39 075 85 11473 Email Supporto commerciale Seguici F Facebook L Linkedin #### Promo Natale CrossTab e Report Gratis per 1 anno Acquista IdSurvey entro il 31/12/2023 e avrai CrossTab e Report gratis per un intero anno. Capterra Reviews 4,8/5 Per favore compila il form I migliori professionisti in tutto il mondo hanno scelto il software per indagini IdSurvey. CrossTab, il nuovo strumento per analizzare associazioni e correlazioni tra più variabili. Prova gratis per 1 anno Analisi e Report, trasforma i dati raccolti in report dettagliati e intuitivi. Prova gratis per 1 anno #### Quality control Quality control indagini La garanzia di dati accurati e affidabili. Strumenti di Quality Control. IdSurvey mette a disposizione molteplici strumenti per un controllo qualità semplice ed accurato. La qualità dei dati è fondamentale per ottenere insight affidabili e significativi. Quality Control si pone come garante di questo obiettivo, implementando una serie di strumenti e procedure per modificare, validare e scartare le interviste, codificare le risposte aperte, monitorare gli operatori e garantire la massima precisione e coerenza nei dati raccolti. Scopri quality control Validazione interviste Controlla, modifica, scarta o valida le interviste raccolte per garantire la coerenza e l'affidabilità dei dati dell’indagine. Puoi ripristinare l’intervista originale in qualsiasi momento. Puoi sempre scegliere se esportare e analizzare le sole interviste validate o tutte le interviste complete. Inoltre, lo strumento di validazione di IdSurvey ti consente di rendere disponibili ai tuoi committenti i dati relativi alle sole interviste revisionate e validate dal tuo team. Codifica risposte aperte IdSurvey codifica le risposte aperte in modo accurato ed efficiente. Puoi scegliere di associare manualmente le risposte aperte alle opzioni più pertinenti o affidarti all'intelligenza artificiale. Grazie all'integrazione con OpenAI (ChatGPT), il processo di codifica automatica è rapido e preciso. Inoltre, l'IA è in grado di identificare nuove categorie e suggerirti le relative associazioni. La modalità manuale e l'intelligenza artificiale lavorano insieme per massimizzare la qualità dei risultati e ottimizzare i tempi. Powered by Richiedi demo Monitoraggio operatori Attraverso strumenti di monitoraggio e reportistica, segui attentamente le prestazioni degli operatori telefonici, anche in tempo reale, per valutarne il rendimento e performance o per identificare eventuali aree di miglioramento. Inoltre puoi visualizzare da remoto lo schermo degli operatori, ascoltare la conversazione con il rispondente durante la fase di intervista e comunicare con il singolo operatore o l’intero gruppo tramite chat integrata. Scopri di più sul monitoraggi operatori con Supervisor. Registrazioni audio CATI e CAPI Ascolta e valuta le registrazioni delle interviste condotte tramite CATI e CAPI per verificare che gli operatori rispettino gli standard di qualità della fase di intervista richiesti dalla tua organizzazione. Alert personalizzati Definisci specifici criteri per il controllo delle risposte per impedire che i rispondenti e intervistatori compilino l’intervista con dati non coerenti, tramite alert con testi personalizzati. Localizzazione GPS IdSurvey registra con precisione la posizione geografica di ciascuna intervista. La posizione GPS può essere usata per monitorare il lavoro degli operatori e garantire l'attendibilità delle interviste raccolte sul campo. Stampa questionario Stampa il questionario per la revisione e la validazione delle domande prima della distribuzione, per garantire la corretta comprensione e interpretazione da parte degli intervistati. Scopri Quality control Prenota un'appuntamento per conoscere gli strumenti di quality control Richiedi una demo di quality control FAQ Quali sono gli strumenti di quality control per survey?Gli strumenti di controllo qualità per le indagini sono progettati per garantire l'affidabilità e la coerenza dei dati raccolti attraverso i sondaggi. Alcuni di questi strumenti includono:Validazione delle risposte: Questo strumento verifica che le risposte fornite siano coerenti con le opzioni di risposta disponibili e che siano complete.Controllo della coerenza delle risposte: Questo strumento verifica la coerenza delle risposte all'interno dello stesso sondaggio, ad esempio, confrontando le risposte a domande correlate per individuare eventuali discrepanze.Esclusione delle risposte incomplete o non valide: Questo strumento consente di filtrare automaticamente le risposte incomplete o non valide, in modo che non influenzino i risultati finali dell'indagine.Verifica della qualità dei dati: Questo strumento analizza la qualità complessiva dei dati raccolti, identificando eventuali anomalie o pattern che potrebbero indicare errori o comportamenti non desiderati.Monitoraggio della partecipazione: Questo strumento tiene traccia delle risposte dei partecipanti nel tempo e identifica eventuali variazioni significative nella partecipazione o nei modelli di risposta che potrebbero influenzare i risultati dell'indagine.A cosa serve il quality control nelle indagini?Il controllo qualità (QC) nelle indagini o survey è essenziale per garantire che i dati raccolti siano accurati, affidabili e rappresentativi della popolazione di interesse. Serve a assicurare che le risposte siano veritiere, consistenti e non influenzate da bias. Inoltre, contribuisce a mantenere la validità delle conclusioni tratte dall'analisi dei dati, aumentando la credibilità dell'indagine agli occhi dei committenti. Il quality control riduce anche la necessità di effettuare ulteriori ricerche e risparmia risorse correggendo eventuali problemi di qualità sia in fase di raccolta che di post analisi. In sostanza, assicura che le survey producano dati di alta qualità, consentendo analisi significative e informate.Come verificare la qualità delle interviste raccolte?Verificare la qualità delle interviste raccolte è cruciale per garantire l'affidabilità dei dati. Ci sono diversi approcci per farlo: durante la raccolta dei dati, gli intervistatori devono fare controlli incrociati per garantire che le risposte siano complete, coerenti e rilevanti. Dopo la raccolta, è importante analizzare le risposte per identificare incongruenze o pattern anomali che potrebbero indicare problemi di qualità. Confrontare le risposte a domande simili o correlate può rivelare discrepanze che necessitano di ulteriori indagini. Se necessario, è poi possibile escludere interviste che non soddisfano criteri di qualità prestabiliti, come risposte incomplete o poco plausibili. Raccogliere feedback dai partecipanti sull'esperienza dell'intervista può rivelare eventuali problemi nell'approccio o nelle domande. Infine, l'utilizzo di strumenti software può automatizzare parte del processo di verifica della qualità delle interviste raccolte, semplificando e accelerando il controllo qualità complessivo. #### Raccolta dati Raccolta dati e distribuzione sondaggi Richiedi demo Data collection Tutte le metodologie di data collection sotto il tuo controllo. Con IdSurvey puoi effettuare la raccolta dati scegliendo la metodologia di distribuzione dei questionari più adatta al tuo progetto. Ogni metodologia di raccolta dati comprende sofisticati strumenti per personalizzare e monitorare tutti gli aspetti della distribuzione.Ad esempio, puoi definire regole, gestire gli operatori telefonici anche in più sedi e creare campagne email e sms. Inoltre puoi impostare le quote per una raccolta dati perfettamente rappresentativa del tuo campione. Telefono, web e face-to-face sono perfettamente integrati e rendono IdSurvey lo strumento definitivo per i professionisti delle ricerche. Raccolta dati telefonica Indagini telefoniche a regola d'arte.
 Grazie alle interviste telefoniche puoi ottenere un'elevata affidabilità dei dati raccolti e raggiungere un target eterogeneo. IdSurvey mette a disposizione potenti strumenti per la distribuzione dell'indagine e la raccolta dati telefonica con metodologia CATI, ideali per gestire sia piccoli gruppi di operatori sia grandi Call Center, anche in più sedi. L'interfaccia degli intervistatori è chiara e semplice: gli operatori possono effettuare interviste, gestire esiti e appuntamenti, anche senza nessuna formazione. Puoi massimizzare la produttività degli intervistatori con Predictive Dialing, controllarne il rendimento in tempo reale e verificare la qualità delle interviste con ascolto delle chiamate, registrazioni e screen monitoring. Scopri il modulo CATI Raccolta dati via Web Distribuzione e raccolta dati più efficienti, ora anche più smart. Le interviste via web consentono di raccogliere dati in modo rapido ed economico.Con IdSurvey puoi gestire ogni aspetto della distribuzione dei sondaggi con la metodologia CAWI. Scegli uno dei template e personalizza il questionario con i colori e logo del tuo brand. Le interviste di IdSurvey si adattano perfettamente agli schermi di smartphone e tablet, così non devi preoccuparti di crearne più versioni. Pubblica il link per effettuare indagini anonime, integra panel esterni o utilizza liste di nominativi esistenti. Crea in un attimo campagne email e sms, aggiungi i solleciti e lascia che IdSurvey si occupi di tutto il resto. E se hai delle quote impostate, le campagne smart inviano il link solo ai nominativi necessari. Scopri il modulo CAWI Raccolta dati face-to-face Intervista dal vivo, anche offline. Grazie alla metodologia CAPI puoi raccogliere interviste sul campo, effettuare un reclutamento o realizzare un'indagine mystery shopping. Gli intervistatori possono scaricare gratuitamente l'app IdSurvey anche nei dispositivi personali. L'interfaccia è chiara ed essenziale: gli intervistatori potranno iniziare a lavorare anche senza nessuna formazione. Le interviste possono essere raccolte anche in assenza di connessione internet per poi essere sincronizzate a fine giornata. Inoltre, puoi controllare la qualità di ogni intervista grazie alla localizzazione GPS e la registrazione audio in background. Scopri il modulo CAPI Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Data Collection in modalità mista Il meglio di ogni metodologia, insieme. IdSurvey consente l'utilizzo di più metodologie di distribuzione e di raccolta dei dati statistici anche in una singola indagine. Non è richiesto nessun adattamento del progetto, nessuna conversione: telefono, web e offline attivabili con un click. Puoi impostare qualsiasi tipo di regola e sfruttare il meglio di ogni metodologia. Ad esempio, puoi iniziare un'intervista telefonicamente e farla completare autonomamente all'intervistato semplicemente inviando il link, oppure contattare telefonicamente i rispondenti che sono stati reclutati con l'app CAPI in un centro commerciale. Scopri la modalità mista #### Report e Dashboards – Visualizza e condividi i risultati. Crea e condividi report e dashboard con il tuo team Veloci, chiari e aggiornati in tempo reale: crea e condividi i tuoi report e dashboard in pochi minuti. Richiedi demo Trasforma i dati raccolti in report dettagliati e dashboard intuitive Trasforma i risultati dell’indagine in report personalizzati e dashboard intuitive. L’analisi e l’elaborazione dei dati avviene in tempo reale, così i tuoi report saranno sempre aggiornati. Crea il tuo report personalizzato e scegli come impostare la dashboard: filtra i dati, scegli le domande da mostrare, imposta i grafici e personalizza il layout con testi, loghi, colori, immagini e video. Grazie a Quality Control puoi scegliere di condividere con i tuoi clienti i dati relativi alle sole interviste revisionate e validate. Interfaccia intuitiva Analizzare i risultati delle tue interviste diventa più semplice che mai. Aggiungi o personalizza i widget con grafici, tabelle, filtri, incroci con domande e variabili. Report automatici Risparmia il tempo impiegato per la preparazione e la formattazione manuale di report e dashboard. IdSurvey analizza tutti i dati raccolti e genera automaticamente il report dell’indagine con i grafici più idonei. Dashboard personalizzate Personalizza i report e le dashboard dei tuoi sondaggi mostrando le sole informazioni chiave di tuo interesse. Scegli i grafici, le metriche e il layout più adatto alla tua indagine, salva e condividi il report con un clic. Guarda la Demo di Report e Dashboard Grafici e metriche I dati che servono, subito disponibili. Analizza qualsiasi tipo di indagine con i report e le dashboard di IdSurvey. Tutti i widget sono configurabili in pochi secondi. Generarli è facile e veloce: seleziona i dati, scegli i grafici che preferisci (a barre, linee, area, anello, torte, stacked bar, gauge, word cloud, liste e tabelle) e imposta la metrica per il conteggio delle risposte, la media, la somma, la percentuale, il minimo, il massimo e altro ancora. I dati prenderanno vita davanti ai tuoi occhi.Scopri quanto è semplice creare e condividere report e dashboard. Richiedi demo Survey Analytics personalizzati Breakout Ripartisci i dati per domande e variabili con il breakout: usa fasce d’età, informazioni demografiche e qualsiasi altro campo del nominativo per ripartire tutto il report o i singoli widget delle domande. Filtri Personalizza i report usando solo i dati chiave della tua indagine. Filtra i dati per i campi del nominativo, per data, variabili, quote e tutti i parametri utili per creare dashboard individuali e collaborare con il tuo team e i clienti. Widget personalizzati Monitora ed evidenzia i dati rilevanti con i widget personalizzati scegliendo i grafici, le metriche, le etichette e i testi che preferisci. Aggiungi e condividi i tuoi commenti per migliorare il flusso di lavoro con il tuo team e la comunicazione con i clienti. Condividi i risultati Migliora e velocizza la collaborazione con il tuo team Con i report dinamici e le dashboard personalizzate puoi condividere più facilmente i dati con i tuoi colleghi e con i tuoi clienti. Dimentica report e presentazioni statiche e accedi a una nuova modalità di condivisione dei survey analytics:Visualizza i dati in tempo reale, appena arrivano le risposte.Ripartisci o filtra ulteriormente i dati condivisi.Esporta grafici, tabelle e liste in Pdf, PNG, Jpeg e Excel.Esporta l’intero report in Pdf o in PowerPoint.Scopri i report e le dashboard dinamiche. Richiedi demo Export dei dati Esporta i dati nel formato che preferisci. Tutti i dati raccolti attraverso la interviste sono immediatamente disponibili per l’elaborazione di statistiche e report. Puoi approfondire l’elaborazione dei dati del questionario scaricando le risposte in formato Excel, SPSS, Triple-S, CSV o TXT e importarli in qualsiasi software di analisi dei dati. Inoltre, puoi scaricare l’intero database dell’indagine in formato Microsoft Access per analizzare ogni dettaglio dell’attività operatori. Opzioni principali Interviste parziali Per un’analisi ancora più approfondita puoi anche esportare tutti i dati raccolti delle interviste non completate. Export codici e etichette Puoi esportare i risultati con i codici delle domande e delle opzioni di risposta oppure con i relativi testi. Risposte Multiple Dicotomiche Per una più facile consultazione ed analisi, includi l’intera matrice di ogni domanda con opzioni di risposta multiple. Automatizza gli export Programma l’esportazione periodica dei dati negli orari e giorni da te specificati grazie alla flessibilità di Cron. Scarica il db completo Esporta l’intero database in formato Microsoft Access, completo dei dati dell’attività degli operatori. Filtra per data Puoi esportare i risultati relativi ad un intervallo di date e scegliere i campi del nominativo da esportare. #### Retail Conosci davvero i tuoi clienti con le survey retail. Per qualsiasi business, indipendentemente dalla grandezza, conoscere i feedback dei clienti è un aspetto fondamentale. Anche nel settore retail l’esperienza cliente è un fattore cruciale per il mantenimento e la crescita del business del marchio. Cconoscere il cliente in ogni punto di contatto, prima, durante e dopo la vendita, permette di scoprire la reale soddisfazione in ogni step dell’acquisto nei punti vendita del brand.Analizzare solamente i dati di vendita non consente di conoscere la soddisfazione e l’esperienza cliente. Con le customer shopping experience survey potrai raccogliere i feedback dei clienti. Grazie ai dati emersi dalle survey, brand e negozi sapranno dove intervenire per incrementare la fidelizzazione, la reputazione e incrementare le vendite. Richiedi demo Con IdSurvey il tuo brand può: Conoscere la reputazione del tuo brandScopri la reale reputazione del tuo brand chiedendo feedback ai clienti. Comprendi le principali motivazioni di chi non ha una buona considerazione e trova la strategia per trasformarli in promotori del tuo marchio. Conoscere l’esperienza cliente nei singoli punti venditaScopri la customer shopping experience in tutti i negozi della tua rete. Individua i punti di forza e adottali nei punti vendita meno performanti. Una fonte infinita di insight per ottimizzare ogni aspetto dell’esperienza cliente e incrementare le vendite. Conoscere l’efficienza del personale dei punti venditaGrazie alle customer shopping experience survey e alle mystery shopping puoi conoscere l’accoglienza e la cordialità del personale di ogni negozio del tuo brand. Puoi anche valutare pulizia, esposizione dei prodotti e molto altro. Conoscere la soddisfazione post vendita Oltre la customer shopping experience, raccogli feedback post-vendita come la soddisfazione sui prodotti, su servizi di assistenza e altro. Trova gli insight per massimizzare la fidelizzazione e riportare i clienti nei tuoi negozi. Scegli come effettuare le tue survey retail. Con IdSurvey puoi scegliere come effettuare ogni tipo di survey per il tuo brand, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità. Inoltre puoi inviare l’invito alla compilazione del questionario tramite SMS, email o link social, oppure integrando un QR-code sugli scontrini dei tuoi punti vendita. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey, il software per survey ratail, customer shopping experience survey e molto altro. Con IdSurvey puoi effettuare sondaggi online, al telefono, face to face e mystery shopping. Tutte le metodologie a disposizione per ogni tipo di survey retail.
 Brand reputation NPS® Customer shopping experience survey Mystery Shopping Customer experience survey Post-sales survey Employee satisfaction survey Survey retail experience Pricing survey Un insieme di strumenti evoluti perfettamente integrati. Con IdSurvey hai a disposizione una varietà di strumenti per la creazione di customer shopping experience survey ed ogni tipo di survey retail. Dalla creazione alla distribuzione dei questionari, fino all’analisi dei dati raccolti e la creazione report in real time. Oltre 50 tipi di domande.IdSurvey mette a disposizione una grande varietà di tipi di domanda. Dalle semplici domande a risposta chiusa, a quelle aperte, dalle domande rating con più tipi di rappresentazioni grafiche a quelle slider. Nessun limite ai tuoi questionari. Domanda e analisi NPS®.La speciale domanda NPS® consente di analizzare in modo immediato la reputazione del brand e di conoscere i clienti promotori e quelli detrattori, così potrai attuare strategie per migliorare la considerazione del tuo marchio. Domanda scatta foto.La domanda scatta foto è fondamentale per le attività di mystery shopping. Il cliente in incognito può così scattare foto alla vetrina, alla disposizione dei prodotti, alla pulizia dei locali e a tutto quello che ti serve per valutare il punto vendita del tuo brand. Campagne Email.Invia l’invito alla compilazione tramite campagne email ad una lista di clienti e gestisci i reminder.
Crea campagne smart per inviare automaticamente l’email al cliente solo quando si verifica un evento. Campagne SMS.Aumenta il numero di rispondenti sfruttando l’immediatezza degli SMS. Gestisci le campagne SMS con la stessa semplicità e flessibilità delle campagne email, comprese le campagne SMS smart. QR-code ready.In IdSurvey puoi creare l’intervista di un cliente direttamente da URL anche senza precaricare il nominativo. Così puoi aggiungere un QR-Code comprensivo dei dati del cliente allo scontrino per l’accesso immediato e univoco. Social link sharing.Pubblica il link al vasto pubblico che segue il profilo o la pagina social del tuo brand. Scopri i potenziali clienti e trova le strategie per condurli ai tuoi punti vendita. Report automatico e personalizzabile.Analizza i risultati delle customer shopping experience e di ogni survey retail con l’immediato strumento di reportistica e analisi di IdSurvey. Consulta il report automatico, personalizzalo e condividilo con il tuo team. Temi personalizzabili.Adatta la grafica dei questionari e degli inviti email ai colori e allo stile del tuo brand. Aggiungi il logo e personalizza l’esperienza dei tuoi clienti per valorizzare e rendere ancora più forte il tuo marchio. Ottieni il massimo rendimento con i feedback. Le survey retail sono un prezioso strumento per il tuo brand. Conoscere il feedback dei dipendenti e dei clienti in ogni punto di contatto è fondamentale per la loro fidelizzazione e trovare le giuste strategie per abbattere il tasso di abbandono e l’influenza della concorrenza sul tuo business. Aumenta la fidelizzazione e contrasta la concorrenza. Dalle analisi dei dati raccolti troverai gli insight giusti per focalizzarti sulle strategie per migliorare la fedeltà dei clienti, aumentando i loro acquisti negli store del tuo brand e contrastando l’influenza della concorrenza.
 Soddisfazione dei dipendenti, clienti più coinvolti. Migliorando la soddisfazione dei dipendenti dei punti vendita questi saranno più stimolati e fedeli al brand, più cordiali e coinvolgenti. Questo si traduce in clienti più coinvolti nell’esperienza di acquisto. Ogni punto di contatto è un’occasione Raccogliere i feedback dei clienti anche dopo l’esperienza di acquisto è estremamente importante. Potrai aumentare il coinvolgimento e il senso di appartenenza al tuo brand, massimizzando il ritorno dei clienti nei tuoi punti vendita. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Ricerca accademica IdSurvey per la ricerca accademica, sondaggi in scuole e università Richiedi demo Ricerca accademica e survey.Le indagini di ricerca accademica sono utilizzate per raccogliere dati sia quantitativi sia qualitativi. Le survey possono essere utilizzate per raccogliere dati su una vasta gamma di argomenti, come ad esempio opinioni, attitudini, comportamenti, valori e conoscenze. Le surveys di ricerca accademica possono essere utilizzate in un'ampia gamma di contesti relativi all'istruzione. IdSurvey ti permette di creare questionari professionali e complessi per raccogliere dati su qualsiasi area della tua ricerca accademica. Software per indagini in scuole e università.I software per indagini sono strumenti utili per le scuole e le università che desiderano raccogliere feedback dagli studenti, dai docenti e dal personale amministrativo. Con questi strumenti, è possibile creare survey personalizzate e raccogliere i dati in modo efficiente. IdSurvey è un software facile e intuitivo con il quale puoi creare indagini personalizzate per la tua ricerca accademica e consultare i risultati in report automatici e professionali. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey, software per ricerca accademica. Migliora l'esperienza degli studentiMisura la soddisfazione degli studenti rispetto a una vasta gamma di servizi offerti dall'istituzione accademica, come le strutture, i servizi, il supporto ai tirocini e così via. Migliora l'esperienza degli studenti, consentendo ai responsabili di rilevare eventuali problemi e miglioramenti da apportare ai servizi offerti dall'istituzione accademica. Migliora l'esperienza del personaleRaccogli informazioni sulle esigenze, aspettative, opinioni e suggerimenti del personale accademico per migliorare l'ambiente di lavoro e i servizi offerti dall'istituzione. Rileva rapidamente eventuali problemi e miglioramenti da apportare all'ambiente di lavoro e ai servizi offerti dall'istituzione accademica. Indagini per ricerca accademicaUtilizza indagini web, telefoniche o face-to-face per studiare una vasta gamma di temi per la tua ricerca accademica, come ad esempio la salute mentale, la percezione dei diritti umani, le opinioni politiche, l'uso di droghe, le preferenze alimentari, le abitudini di acquisto, e così via. Misura il gradimento dei corsi Sfrutta l'immediatezza delle indagini web per misurare il gradimento e la soddisfazione verso i corsi proposti dall'istituto accademico. Monitora i risultati in tempo reale per offrire agli studenti un servizio all'altezza delle loro aspettative. Strumenti avanzati per la ricerca accademica. Mixed Mode Scegli tra più metodologie d'indagine e combinale in un'unico progetto accademico: telefonica, web o face-to-face Multilingua Rendi il questionario disponibile in più lingue e leggi tutti i risultati in un'unica dashboard per una visione completa dei risultati. Personalizzazione grafica Personalizza il template di ogni progetto con colori e logo dell'università o istituto scolastico. Online e offline Raccogli i dati sia online che offline con questionari via web o di persona direttamente in facoltà. Email e SMS sender Invia i link delle indagini direttamente a indirizzi email e numeri di cellulare per aumentare il tasso di risposta. Mobile ready Tutti i template IdSurvey sono 100% responsive e si adattano perfettamente a dispositivi mobili di qualsiasi tipo. Report in tempo reale Consulta i risultati delle tue survey in tempo reale nella dashboard Analisi e Report. Crea e condvidi report personalizzati in pochi click. Condividi sui social Condividi direttamente da IdSurvey il link del questionario sui social più utilizzati come Facebook, Twitter, Linkedin, Reddit o Pinterest. Anonimo o autenticato Usa il link generico alla survey per raccogliere questionari anonimi o il link autenticato per collegare un nominativo specifico alle risposte. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo FAQ Cos'è un software per ricerca accademica?Un software di ricerca accademica è progettato per raccogliere le opinioni di tutti i soggetti coinvolti nell'ambito dell'istruzione: insegnanti, ricercatori, assistenti, studenti. Questo tipo di software è particolarmente utile per la raccolta di dati su larga scala da parte di partecipanti che si trovano in diverse posizioni geografiche. Una volta completata la raccolta dati, i survey software per ricerca accademica permettono di analizzare i risultati dei sondaggi in modo efficiente e accurato. Gli utenti possono visualizzare i risultati in modo grafico, creare rapporti dettagliati e filtrare i dati in base alle risposte alle domande specifiche. Perchè un software per sondaggi è utile in scuole e università?Un software per sondaggi è utile in scuole e università per diversi motivi: Raccogliere feedback dagli studenti: I sondaggi sono uno strumento efficace per raccogliere feedback dagli studenti su vari aspetti dell'esperienza educativa, come la qualità dell'insegnamento, i programmi scolastici, l'organizzazione e la gestione dell'istituzione, ecc. I software per sondaggi consentono di creare sondaggi personalizzati e distribuirli facilmente ad un gran numero di studenti. Effettuare sondaggi di valutazione: I sondaggi possono essere utilizzati per effettuare sondaggi di valutazione e di monitoraggio del rendimento degli studenti, come ad esempio i sondaggi sul livello di soddisfazione degli studenti rispetto ai programmi di studio, ai servizi offerti dall'istituto, alle attività extracurricolari, ecc. Raccogliere informazioni per la ricerca accademica: I sondaggi possono essere utilizzati anche per raccogliere informazioni per la ricerca accademica, come ad esempio le opinioni degli studenti su un determinato argomento, le loro abitudini di studio, i loro obiettivi di carriera, ecc. Analizzare i dati in modo efficiente: I software per sondaggi consentono di analizzare i dati in modo efficiente e accurato, con funzionalità come la visualizzazione dei risultati in modo grafico, la creazione di rapporti dettagliati e il filtraggio dei dati in base alle risposte alle domande specifiche. In generale, i software per sondaggi sono uno strumento utile per raccogliere informazioni importanti per migliorare l'esperienza educativa degli studenti e per condurre la ricerca accademica in modo efficace. Perchè investire in un software per ricerca accademica?Il software di ricerca accademica è progettato per raccogliere le opinioni di tutti i soggetti coinvolti nell'ambito dell'istruzione: insegnanti, ricercatori, assistenti, studenti. Permette di raccogliere grandi quantità di dati in modo efficiente e preciso, semplificando la creazione di questionari personalizzati e offrendo controlli di qualità per migliorare la qualità dei dati raccolti. Inoltre, consente di analizzare i dati in modo più efficiente e di ottenere una migliore comprensione delle risposte e delle opinioni dei partecipanti. Il software per sondaggi può essere anche meno costoso rispetto ad altre metodologie di raccolta dati, come le interviste o le ricerche di mercato. In generale, investire in un software per sondaggi può aiutare a ottenere informazioni più accurate e dettagliate per la ricerca accademica. #### Ricerca sociale Ricerca sociale con IdSurvey. Sfrutta tutte le potenzialità del software per sondaggi IdSurvey per ottimizzare i tuoi progetti di ricerca. Usa tutti gli strumenti per la ricerca sociale a disposizione nella piattaforma e porta il tuo lavoro su un altro livello. Intervista diversi gruppi socio-economici e scopri qual'è la il loro punto di vista in merito ai più diversi temi. Richiedi demo Ricerca sociale e IdSurvey.La ricerca sociale è uno strumento utilizzato da istituti di ricerca e ricercatori per comprendere le persone e le società, al fine di progettare prodotti e servizi ad hoc o per confermare teorie su diversi temi, tra cui la povertà, le condizioni igieniche, l'analfabetismo, la criminalità, la prostituzione, la disoccupazione, e così via. IdSurvey è una piattaforma completa per la ricerca sociale che offre strumenti avanzati per professionisti per la raccolta e l'analisi dei dati. Grazie alla completa integrazione di moduli e funzionalità, IdSurvey fornisce ai ricercatori sociali di tutto il mondo una potente piattaforma di insight, in grado di soddisfare anche le esigenze di ricerca più sofisticate. Da oltre 20 anni, IdSurvey è un software solido e flessibile che supporta le esigenze più complesse di programmazione e ricerca. Tutte le metodologie a tua disposizioneIdSurvey è un software multicanale in grado di offrire molteplici metodologie di raccolta dati, consentendo di passare agevolmente da una modalità all'altra all'interno di un'unica piattaforma. Indipendentemente dal fatto che si voglia misurare l'opinione pubblica su un determinato tema attraverso un questionario di ricerca sociale online o intervistare persone di diverse fasce demografiche face-to-face, IdSurvey offre il supporto necessario per ottenere i dati desiderati in modo facile e rapido. Ricerca sociale a 360°Gli strumenti per la ricerca sociale offerti da IdSurvey ti permettono di coprire qualsiasi tipo di questionario, sia che tu ti occupi di indagini campionarie, indagini longitudinali o indagini trasversali. Il software mette a disposizione oltre 50 tipi di domanda per costruire questionari standardizzati e privi di bias. Inoltre, grazie alla gestione integrata delle quote su tutte le metodologie, potrai tenere traccia delle diverse unità campionarie oggetto della tua ricerca assicurandoti un risultato affidabile e rappresentativo. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Strumenti smart per qualsiasi metodologia della ricerca sociale. Sfrutta tutti le caratteristiche e le funzionalità messe a disposizione da IdSurvey per il tuo istituto di ricerca: Domande chiuse. IdSurvey offre diverse varianti di domande chiuse: selezione multipla, singola, griglia, rating e molto altro. Domande aperte. Scegli tra risposte di testo, numeriche o blocco di testo. Inserisci limiti o controlli per verificare il contenuto in fase di intervista. Post-codifica delle domande aperte. Ricodifica le risposte sia in forma massiva che manuale per una più semplice analisi dei dati. Logica delle domande. Usa condizioni di visualizzazione e salti per offrire un'esperienza personalizzata ad ogni rispondente e un flusso logico delle domande. Alert di controllo. Imposta le regole per controllare le risposte in fase di intervista e visualizzare alert in caso di errori o incongruenze. Quote. Usa lo strumento gestione quote per impostare le tue quote campionare con diversi criteri di stratificazione. Test mode. l collaudo del questionario è uno step fondamentale della ricerca sociale. Grazie al test mode puoi controllare che il tuo questionario funzioni come dovrebbe. Mixed mode. Scegli la modalità di rilevazione più adatta alla tua ricerca sociale: telefonica (CATI), via web (CAWI) o faccia-a-faccia (CAPI). Puoi anche unire più modalità in una stessa indagine, aumentando il tuo raggio d'azione. Supervisione. La supervisione del lavoro degli operatori è cruciale per garantire la qualità dei dati. Usa la dashboard supervisor CATI in tempo reale, le statistiche di attività e la registrazione delle interviste per un controllo qualità professionale. La risposta ad ogni tua esigenza. Indagini censuarie. Raccogli informazioni sulla composizione demografica, la situazione economica, l'istruzione, la salute e altri indicatori sociali con IdSurvey, piattaforma multicanale per ricerca sociale. Raggiungi la popolazione con survey telefoniche, web o di persona. Indagini longitudinali. Crea più wave di una stessa indagine con un semplice click e rileva le variazioni individuali e collettive nel tempo relative ad un determinato ambito, raccogliendo dati che ti permetteranno di comprendere fenomeni sociali complessi. Indagini trasversali. Raccogli informazioni da un campione rappresentativo di individui in un momento storico specifico. Analizza i dati per avere una panoramica generale del fenomeno in esame e identifica le differenze tra gruppi di individui. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo FAQ Che cos'è la ricerca sociale?La ricerca sociale è il processo di studio e indagine delle persone, dei gruppi, delle comunità e delle istituzioni umane attraverso metodi e tecniche di ricerca empirica. L'obiettivo della ricerca sociale è di comprendere meglio i fenomeni sociali, come le relazioni, i comportamenti, le attitudini, le opinioni, le convinzioni e le pratiche delle persone e delle comunità, al fine di sviluppare una conoscenza più approfondita della società. La ricerca sociale può essere condotta in vari campi, come la sociologia, la psicologia sociale, l'antropologia, l'economia, la scienza politica e la comunicazione, tra gli altri. I ricercatori sociali utilizzano una vasta gamma di metodi di ricerca, come i sondaggi, gli esperimenti, le interviste, l'osservazione e l'analisi dei dati. La ricerca sociale ha un impatto significativo sulla società in quanto fornisce informazioni utili per la pianificazione e la formulazione di politiche sociali, per lo sviluppo di nuovi prodotti e servizi, e per la comprensione dei bisogni, dei desideri e delle aspirazioni delle persone. Come si utilizzano le survey nella ricerca sociale?Le survey sono uno dei metodi più comuni utilizzati nella ricerca sociale per raccogliere dati quantitativi su un ampio campione di persone. Le indagini sono costituite da una serie di domande standardizzate che vengono poste ai partecipanti in modo sistematico e predefinito. Per utilizzare le survey nella ricerca sociale, di solito si seguono i seguenti passaggi: Definire l'obiettivo della ricerca: prima di iniziare a progettare le survey, è importante avere un chiaro obiettivo della ricerca. Ciò aiuta a identificare quali informazioni sono necessarie e quali domande dovrebbero essere incluse nella survey. Identificare il campione: per condurre un'indagine rappresentativa, è necessario identificare un campione di persone che rappresenti la popolazione di interesse. Il campione dovrebbe essere abbastanza grande da garantire la validità statistica dei risultati. Progettare le domande: le domande dovrebbero essere progettate in modo preciso e coerente, evitando di utilizzare parole ambigue o ambivalenti. È importante anche evitare domande che inducono i partecipanti a rispondere in un certo modo. Testare la survey: prima di somministrare la survey ai partecipanti, è importante testarla con un campione limitato di persone per identificare eventuali problemi di comprensione o di ambiguità. Somministrare la survey: una volta testata la survey, può essere somministrata ai partecipanti. Ci sono diverse modalità di somministrazione della survey, come la posta, il telefono, il web o il face-to-face. Analizzare i dati: dopo aver raccolto i dati, è necessario analizzarli per identificare i modelli e le tendenze. Ci sono diverse tecniche di analisi dati utilizzate nella ricerca sociale, come l'analisi delle frequenze, l'analisi delle correlazioni e la regressione. Interpretare i risultati: infine, i risultati della survey dovrebbero essere interpretati in modo appropriato, tenendo conto delle limitazioni del campione e delle eventuali distorsioni nella raccolta dei dati. Quali tipi di indagini quantitative esistono nella ricerca sociale?Nella ricerca sociale, si utilizzano diversi tipi di indagini quantitative per raccogliere e analizzare dati numerici. Tra i principali tipi di indagini quantitative utilizzati nella ricerca sociale ci sono: Survey: le survey sono indagini quantitative basate sulla raccolta di dati attraverso questionari standardizzati somministrati a un campione di persone. Le survey sono utilizzate per ottenere informazioni su opinioni, comportamenti, abitudini, conoscenze, atteggiamenti e demografia della popolazione di interesse. Esperimenti: gli esperimenti sono indagini quantitative in cui si manipolano le variabili indipendenti per determinare l'effetto sulle variabili dipendenti. Gli esperimenti sono utilizzati per identificare cause ed effetti, valutare l'efficacia di interventi o programmi, e per fare previsioni. Analisi di dati esistenti: l'analisi di dati esistenti è una tecnica di ricerca che utilizza dati già esistenti, come quelli raccolti da studi precedenti o da fonti come i dati amministrativi, per rispondere a una domanda di ricerca specifica. Analisi di regressione: l'analisi di regressione è una tecnica statistica utilizzata per identificare la relazione tra una variabile dipendente e una o più variabili indipendenti. L'analisi di regressione è utilizzata per fare previsioni e per identificare l'importanza relativa delle diverse variabili che influenzano un fenomeno. Ci sono molti altri tipi di survey utilizzati nella ricerca sociale, e la scelta del tipo di survey dipende dall'obiettivo della ricerca e dal tipo di informazioni che si desidera raccogliere. Che caratteristiche dovrebbe avere un software per sondaggi per ricerca sociale?Un software per sondaggi per la ricerca sociale dovrebbe avere diverse caratteristiche, tra cui: Flessibilità: il software dovrebbe consentire di creare questionari personalizzati che soddisfino le esigenze specifiche della ricerca, inclusi i tipi di domande, la formattazione e il layout. Accessibilità: il software dovrebbe essere accessibile da diversi dispositivi e piattaforme, inclusi computer desktop, tablet e smartphone. Facilità d'uso: il software dovrebbe essere facile da usare per i partecipanti ai sondaggi, così come per gli autori dei sondaggi. Sicurezza: il software dovrebbe garantire la sicurezza dei dati raccolti durante il processo di sondaggio, inclusi la protezione dei dati personali dei partecipanti e la prevenzione di accessi non autorizzati ai dati. Scalabilità: il software dovrebbe essere in grado di gestire grandi volumi di dati e di partecipanti ai sondaggi. Supporto per l'analisi dei dati: il software dovrebbe fornire strumenti per l'analisi dei dati raccolti, come grafici e tabelle, e la possibilità di esportare i dati in formati utili per l'analisi statistica. #### Ricerche di mercato Software per ricerche di mercato e analisi dei dati. Richiedi demo Il Software per indagini di mercato più apprezzato dagli Istituti di Ricerca.IdSurvey è un software per ricerche di mercato con cui creare e gestire in maniera professionale indagini di mercato online, via telefono e offline, per i più svariati scopi. Il software offre un’incredibile flessibilità e ti permette di scegliere la strategia migliore per il tuo mercato di riferimento. Tutte le informazioni raccolte sono immediatamente disponibili per l’elaborazione di statistiche e report utili per azioni di marketing mirate e per prendere decisioni aziendali efficaci. Anche per questo IdSurvey è il software per ricerche di mercato più apprezzato dai grandi Istituti di Ricerca così come dalle start-up. IdSurvey, un software per ricerche di mercato dalle infinite applicazioni. Con IdSurvey puoi effettuare ricerche di mercato online, via telefono e offline, per i più diversi scopi: Segmentazione del mercato e della clientela Sviluppo del prodotto e politiche di prezzo Analisi del posizionamento del brand. Modelli di previsione Concept Test Ricerche di economia e finanza Survey per il lancio di un nuovo prodotto o servizio Monitoraggio delle tendenze di mercato Analisi del comportamento del consumatore Benchmark comparativi Test pubblicitari Ricerche di marketing Customer satisfaction Ricerche in campo politico Ricerche sociali Scegli la metodologia più adatta alla tua ricerca di mercato o progetto di marketing. Con IdSurvey puoi scegliere la metodologia più adatta al tuo progetto o ricerca di mercato, dalla distribuzione del questionario alla raccolta dati, semplicemente attivando i moduli del software con un click: Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il software per ricerche di mercato più apprezzato dai professionisti. Richiedi demo Strumenti avanzati per le tue ricerche di mercato. Gli strumenti avanzati del market research software IdSurvey uniscono la semplicità dell’interfaccia alla potenza dell’engine, rendendo le possibilità di costruzione del questionario e raccolta dei dati virtualmente infinite, anche senza nessuna conoscenza di linguaggi di programmazione. IDCODECostruisci il questionario sfruttando l’incredibile intuitività dell’interfaccia grafica e la straordinaria velocità dello script per questionari IdCode, anche senza essere programmatori. IdCode può essere usato in parallelo con l’interfaccia, così puoi sfruttarli a pieno e apprenderne velocemente la sintassi. VARIABILIPuoi creare infinite variabili da abbinare al nominativo e all’intervista per costruire regole dinamiche oppure semplicemente per raccogliere dati aggiuntivi essenziali per i tuoi processi decisionali. Inoltre, le variabili possono essere usate per modificare dinamicamente il flusso dell’intervista o per essere richiamate con il Text Piping. FLOWSCRIPT FlowScript è un potente strumento per la costruzione di regole complesse in modo incredibilmente veloce. Puoi usarlo per creare dei loop di domande, per creare o aggiornare una variabile secondo condizioni articolate, oppure per interagire con altre indagini o strumenti di terze parti. Oltre 50 tipi di domanda Il software per analisi di mercato IdSurvey ha decine di tipi di domande semplici, a griglia o griglia 3D. Puoi iniziare da quelle predefinite o combinare più tipi di risposta in un’unica domanda. In più, ogni domanda è ottimizzata automaticamente da smart display che adatta perfettamente il layout della tua indagine di mercato a qualsiasi periferica per un concreto vantaggio competitivo. Domande e risposte illimitate Fai tutte le domande che vuoi, non ci sono limiti al numero di domande e di risposte. Lavora in tutta tranquillità indipendentemente dalla lunghezza e complessità della tua indagine di marketing. Grazie a ClientScript puoi creare domande del tutto nuove e personalizzare la visualizzazione con gli stili CSS. Modalità Mista Distribuisci le indagini in Modalità Mista grazie alla perfetta integrazione fra le metodologie CATI, CAWI e CAPI. La tua ricerca di mercato può raggiungere velocemente raggiungere il tuo target, ovunque si trovi: distribuisci l’indagine via telefono, online con link, email e sms, o di persona con agenti sul campo. Analisi dei risultati in tempo reale. Controlla i risultati e l’andamento della tua ricerca di mercato con le dashboard e i report aggiornati in tempo reale. Analizza i dati scegliendo temi, grafici e metriche, incrocia le domande e le variabili oppure esporta i risultati per l’elaborazione statistica nei formati più comuni come Excel, SPSS, Triple-S, CSV o TXT. Dati in tempo reale Tutti i dati delle interviste e degli operatori sono disponibili in tempo reale. Analisi bivariata
 Incrocia due domande o variabili per conoscerne la relazione. Analisi risposte aperte Ricodifica le risposte aperte e analizza facilmente i dati. SPSS Label Imposta un’etichetta in ogni domanda per esportare il file labels SPSS. Esporta dati Esporta i dati nel formato desiderato o esporta l’intero database in formato Access. Automatizza gli export Pianifica l’esportazione automatica dei dati, ogni ora o quando vuoi tu. Scopri i report e le dashboard dinamiche Affidaci i tuoi progetti Sappiamo che a volte hai bisogno di delegare i tuoi progetti per poter dedicare le tue energie ad altre iniziative. Il team di IdSurvey ti assiste in ogni fase, puoi affidarci l’intera gestione del tuo progetto di market research oppure richiedere consigli e soluzioni specifiche. Supporto Il nostro team di esperti garantisce il successo dei tuoi progetti. Ti supportiamo in ogni fase guidandoti nello sviluppo, programmazione e configurazione anche delle indagini di mercato più complesse. Formazione Il nostro team di esperti formerà il tuo team di ricercatori, supervisori, rilevatori face-to-face, intervistatori telefonici e tutto il personale coinvolto nei tuoi progetti, per soddisfare le esigenze specifiche della tua azienda. Consulenza Hai bisogno dell’aiuto di esperti per gestire progetti di market research complessi o per conoscere le best practice? Il nostro team ti aiuterà a superare ogni difficoltà e ad ottenere i migliori risultati. Personalizzazioni e integrazioni I nostri esperti ti aiuteranno a mettere in pratica le tue necessità sviluppando personalizzazioni, nuove caratteristiche o integrazioni con software esterni, garantendone la piena operatività. FAQ A cosa servono le ricerche di mercato?Le ricerche di mercato servono a ottenere informazioni sui consumatori, sui concorrenti e sulle tendenze del mercato per aiutare le imprese a prendere decisioni informate sulle strategie di marketing e di business. Queste informazioni possono essere utilizzate per sviluppare nuovi prodotti, per migliorare i prodotti esistenti, per definire il posizionamento dell'azienda e per creare messaggi pubblicitari più efficaci. Inoltre, le ricerche di mercato possono aiutare le imprese anche a capire meglio i loro concorrenti, come ad esempio le loro strategie di marketing e di prezzo, le loro forze e le loro debolezze. Infine, le ricerche di mercato possono aiutare le imprese a identificare le tendenze del mercato e le opportunità emergenti per adattarsi alle tendenze del mercato e per sviluppare prodotti o servizi innovativi che rispondano alle esigenze dei clienti in modo sempre più accurato. Come fare una ricerca di mercato?Per fare una ricerca di mercato, è necessario seguire un processo a step. Vediamo quali sono i passaggi più importanti: Definizione degli obiettivi: prima di iniziare la ricerca, è importante definire chiaramente gli obiettivi che si vogliono raggiungere. Ad esempio, si può voler capire meglio i bisogni dei clienti, valutare l'efficacia di una campagna pubblicitaria, valutare la concorrenza, ecc. Identificazione della popolazione di interesse: la popolazione di interesse rappresenta il gruppo di persone o imprese che si vuole coinvolgere nella ricerca di mercato. E' importante identificare con precisione il gruppo di persone o imprese che si vogliono analizzare. Scelta del metodo di raccolta dei dati: esistono diversi metodi di raccolta dei dati, come ad esempio le interviste, i sondaggi, le ricerche di mercato online, le analisi di dati esistenti, ecc. È importante scegliere il metodo più adatto in base agli obiettivi della ricerca e alla popolazione di interesse. Preparazione del questionario o del metodo di intervista: una volta scelto il metodo di raccolta dei dati, è necessario preparare il questionario o il metodo di intervista in modo da ottenere le informazioni desiderate. Il questionario o il metodo di intervista deve essere strutturato in modo da ottenere le informazioni necessarie in modo chiaro e preciso. Raccolta dei dati: una volta preparato il questionario o il metodo di intervista, è possibile procedere alla raccolta dei dati con un software dedicato, ad esempio IdSurvey. È importante assicurarsi che i dati raccolti siano affidabili e rappresentativi della popolazione di interesse. Analisi dei dati: una volta raccolti i dati, è possibile procedere all'analisi dei dati al fine di ottenere le informazioni desiderate. L'analisi dei dati può essere effettuata utilizzando diversi metodi statistici, a seconda dei dati raccolti e degli obiettivi della ricerca. Presentazione dei risultati: infine, è importante presentare i risultati della ricerca in modo chiaro e preciso. I risultati possono essere presentati utilizzando tabelle, grafici, report, ecc. Chi fa ricerche di mercato?Le ricerche di mercato possono essere fatte da diverse figure professionali, tra cui: Aziende: molte aziende effettuano ricerche di mercato per capire meglio le esigenze dei propri clienti, per valutare la concorrenza o per sviluppare nuovi prodotti o servizi. Istituti di ricerca: esistono anche istituti di ricerca specializzati nella realizzazione di ricerche di mercato, che possono essere commissionati dalle aziende per ottenere informazioni sul mercato o sui clienti. Consulenti: molti consulenti di marketing o di business strategy offrono servizi di ricerca di mercato ai propri clienti. Enti pubblici: anche gli enti pubblici, come ad esempio ministeri o agenzie governative, possono effettuare ricerche di mercato per comprendere meglio il mercato e gli effetti di politiche pubbliche. In generale, chiunque abbia la necessità di comprendere meglio un determinato mercato o un determinato gruppo di consumatori può effettuare una ricerca di mercato. Quanto costa una ricerca di mercato?l costo di una ricerca di mercato può variare notevolmente in base a diversi fattori, come ad esempio: La complessità della ricerca: una ricerca di mercato che richiede un campionamento rappresentativo di una vasta popolazione o l'utilizzo di tecniche avanzate di analisi dei dati potrebbe richiedere un maggiore investimento rispetto a una ricerca più semplice. La durata della ricerca: il costo di una ricerca di mercato può essere influenzato anche dalla durata del periodo di raccolta dati e dall'analisi delle informazioni. Il tipo di metodo di raccolta dati utilizzato: a seconda del metodo utilizzato il prezzo di una ricerca di mercato può variare molto. Tra i più costosti ma anche più affidabili troviamo il metodo telefonico e di persona mentre l'intervista web è senz'altro il metodo più rapido ed economico per la raccolta dei dati. La regione geografica: il costo della ricerca di mercato può variare in base al costo della vita nella regione geografica in cui viene effettuata la ricerca. In generale, i costi di una ricerca di mercato possono variare da qualche migliaio di euro per una ricerca di mercato semplice ad alcuni decine di migliaia di euro per ricerche di mercato più complesse e sofisticate. #### Richiedi articolo Knowledge base IdSurvey Knowledge base. Richiedi un nuovo articolo della Knowledge base. #### Richiedi demo Richiedi una demo Compila il form per programmare una demo di IdSurvey. IdSurvey è il software più apprezzato dai professionisti.Grazie agli strumenti evoluti di IdSurvey è facile creare anche i questionari più complessi.Prenota oggi stesso una dimostrazione gratuita.Capterra Reviews 4,8/5 Per favore compila il form I migliori professionisti in tutto il mondo hanno scelto il software per indagini IdSurvey. La piattaforma più potente, facile e amata dai professionisti. Ricerche di mercato IdSurvey offre un’incredibile flessibilità e permette di scegliere la strategia migliore per ogni indagine. Tutte le informazioni raccolte sono immediatamente disponibili per l’elaborazione di statistiche e report. Business Con IdSurvey puoi realizzare qualsiasi tipo di indagine: sul coinvolgimento dei dipendenti, sulla soddisfazione dei clienti e collaboratori, feedback su eventi, ricerche di mercato, di marketing e molto altro ancora. Enti pubblici Indagini per enti pubblici e governativi. La raccolta delle informazioni tramite indagini online, face-to-face offline o telefoniche permette di conoscere rapidamente bisogni e soddisfazione di cittadini, elettori, dipendenti, ecc. Università Migliora l’esperienza accademica. IdSurvey è un software per indagini apprezzato dalle università per misurare, analizzare e migliorare l’esperienza di studenti, docenti e personale delle facoltà. Richiedi una dimostrazione e scopri perché IdSurvey è il software più apprezzato dai professionisti. Richiedi demo #### Sanità Migliora la gestione delle tue survey per la sanità con IdSurvey. Le survey per la sanità sono un elemento importante per valutare la qualità dei servizi sanitari forniti da ospedali, cliniche private, strutture sanitarie e ambulatori medici. Queste survey possono essere effettuate utilizzando diversi metodi, come questionari online, interviste telefoniche o di persona. Grazie ad IdSurvey puoi gestire in un unico spazio i dati provenienti dai rispondenti e fornire insights utili a migliorare i servizi e gli ambienti sanitari. Vedi i risultati della tua healthcare survey in tempo reale e intervieni immediatamente per fornire un servizio sempre migliore ai pazienti e al tuo staff medico. Richiedi demo Puoi utilizzare il software per sondaggi IdSurvey per: Verificare la soddisfazione dei pazientiUsa indagini web, telefoniche o di persona per scoprire quanto i pazienti sono soddisfatti della loro esperienza con il personale medico. Monitorare il personale sanitarioAssicurati che le procedure e le responsabilità interne siano chiare e soddisfacenti per tutto il personale. Valutare la qualità del servizio sanitarioChiedi ai pazienti e visitatori di raccontare la loro visita e di valutare la competenza e la cortesia del personale medico e infermieristico. Misura l'efficacia di una terapia Valuta l'efficacia di un trattamento o di una terapia. Ad esempio, chiedi ai pazienti di valutare i cambiamenti nella loro qualità di vita dopo aver ricevuto un determinato trattamento. Porta le tue healthcare survey ad un livello superiore. Le survey per la sanità sono uno strumento essenziale per le organizzazioni sanitarie che vogliono migliorare la qualità dei servizi sanitari forniti e garantire la soddisfazione dei pazienti. Scopri IdSurvey e le sue infinite possibilità e ottimizza le tue indagini sanitarie con uno strumento professionale e intuitivo. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Utilizza le funzionalità di IdSurvey per potenziare le tue survey in ambito sanitario. Usa gli strumenti del modulo telefonico, web o face-to-face per raccogliere dati preziosi dai pazienti e gli operatori sanitari. Modulo telefonico Raggiungi i tuoi pazienti al telefono e ascolta le loro richieste. La presenza dell'operatore può aiutare i rispondenti a rispondere anche alle domande più delicate. Script dinamico Costruisci il questionario in modo dinamico in base alle risposte o ai servizi forniti al paziente e ottieni risposte più affidabili e precise. Controlla le chiamate Guarda lo schermo dei tuoi operatori, registra le chiamate o ascoltale in tempo reale per assicurarti che gli operatori telefonici lavorino in modo efficiente. Appuntamenti 
Fissa un appuntamento per chiamare professionisti o pazienti nel momento migliore. Modulo web Fornisci un link web per rispondere ai questionari nel luogo e momento preferito dal rispondente. QR Code Rendi disponibile un semplice qrcode nelle sale d'attesa e raccogli le risposte in modo anonimo. Mail o SMS Invia una mail o sms dopo una visita per avere un feedback immediato dai pazienti. Template personalizzato Personalizza il design dei tuoi sondaggi con il logo e i colori della tua organizzazione sanitaria. Modulo face-to-face Raccogli le risposte di professionisti e pazienti direttamente sul posto semplicemente con un tablet o smartphone. Lavora ovunque Con la app IdSurvey puoi raggiungere medici e professionisti del settore sanitario dovunque si trovino e in qualsiasi momento. Nominativi Assegna ai tuoi operatori dei nominativi specifici e verifica lo stato delle interviste con la gestione smart dei nominativi. Foto, file e video I rispondenti delle survey possono caricare foto, file, audio, video per valutare servizi e strutture. Perchè IdSurvey per l'healthcare? IdSurvey è lo strumento adatto per gestire le tue indagini per la sanità e ottimizzare il flusso di lavoro. Scopri perchè: Soluzione omnicanale.Con IdSurvey non sei limitato alla sola metodologia web ma puoi integrare le tue healthcare survey anche con il modulo telefonico e quello face-to-face. Raggiungi professionisti sanitari e pazienti con la metodologia che preferiscono e raccogli dati più precisi e affidabili. Tecnologia a portata di tutti.Sfrutta tutte le funzionalità avanzate di IdSurvey senza alcun background informatico. Grazie all'interfaccia user-friendly qualsiasi utente può gestire e programmare una survey e consultarne i risultati in pochi step Professionisti al tuo servizio. Con IdSurvey trovi al tuo fianco un team di professionisti che ti accompagna in ogni step della ricerca. Il team di supporto è altamente qualificato e sempre pronto a rispondere alle tue richieste in modo reattivo. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Servizi finanziari Ascolta e conquista la fiducia dei tuoi clienti con le nostre soluzioni per i servizi finanziari. Raccogli e analizza i dati dei clienti in modo rapido e preciso, prendi decisioni informate e migliora la competitività sul mercato. Inoltre, conoscere l’opinione dei tuoi clienti li farà sentire ascoltati, aumentando soddisfazione e fedeltà verso i tuoi prodotti e il tuo brand. Richiedi demo IdSurvey aiuta la tua società di servizi finanziari a: Raccogliere feedbackRaccogli dati online, offline e via telefono, individua i driver chiave che influiscono sull’esperienza utente e migliora l'esperienza dei tuoi clienti fidelizzandoli nel tempo. Fidelizzare i clientiIdSurvey ti permetterà di raccogliere informazioni preziose sui tuoi clienti, comprendere le loro esigenze e aspettative, e utilizzare queste informazioni per migliorare i tuoi prodotti e servizi. Prendere decisioni consapevoliAnalizza i punti chiave del successo dei tuoi servizi o prodotti. Prendi decisioni basate su dati concreti che ti permetteranno di creare prodotti e servizi che rispondano alle vere esigenze dei tuoi clienti. Brand experience Crea, sperimenta ed esplora nuove campagne pubblicitarie per trovare quella ottimale. Scopri come il tuo brand viene percepito sui diversi canali e prendi provvedimenti per migliorarne la percezione. Un software unico, infinite possibilità. Con IdSurvey scegli tu come distribuire le tue indagini e raccolta feedback nel settore dei servizi finanziari: scegli fra survey online, telefoniche o face to face, anche in modalità mista. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Costruisci relazioni solide con i clienti per aumentare la loro fedeltà e valore a lungo termine. Per identificare i punti di contatto con i tuoi clienti e ottimizzare l'esperienza utente, è importante raccogliere, analizzare e convertire i dati in informazioni immediatamente utili. Utilizzando un unico software scalabile e sicuro, sarai in grado di comprendere i comportamenti dei tuoi clienti, le loro esigenze e preferenze, e utilizzare le informazioni raccolte per migliorare la loro esperienza. IdSurvey è un software scalabile sicuro e flessibile che i adatta alle tue esigenze aziendali in continua evoluzione. Soddisfazione dei clienti Raccolta feedback Soddisfazione di prodotti e servizi Soddisfazione dei dipendenti Rilevamenti statistici Sondaggi di opinione Customer experience Predire opportunità Individuare punti di forza e punti deboli Pricing di prodotto Ingaggio nuovi clienti Analisi di mercato Lancio di un prodotto Monitoraggio del brand NPS Test pubblicitari IdSurvey: la soluzione completa per comprendere le esigenze dei clienti Finance. Sfrutta al massimo tutti gli strumenti di IdSurvey e trasforma ogni punto di contatto con il cliente in nuove opportunità per il tuo istituto finanziario. Raccogli dati da più fonti.IdSurvey ti consente di selezionare il metodo più appropriato per il tuo progetto, web, telefonico e face to face, raccogliendo dati da più fonti. Include strumenti avanzati per personalizzare e controllare ogni aspetto della distribuzione. Analizzare dati in tempo reale.IdSurvey ti permette di generare report e dashboard personalizzati basati sui risultati dell'indagine. L'elaborazione dei dati avviene in tempo reale, garantendo che i tuoi report siano sempre aggiornati. Hosting certificato con standard PCI DSS.L'infrastruttura OnCloud di IdSurvey è progettata per offrire sicurezza e un'altissima efficienza del servizio. Garantisce un'esperienza utente fluida e una disponibilità del servizio elevata, anche durante i picchi di utilizzo. Conforme al GDPR e Privacy Shield. Facile da usare, senza codice.IdSurvey ti consente di creare questionari in modo rapido e semplice, senza la necessità di scrivere codice. Puoi modificare o aggiungere testo, scegliere fra oltre 50 tipi di domanda e implementare anche le regole più complesse in pochi clic. Integrazioni e personalizzazioni.Il team di IdSurvey è sempre disponibile per soddisfare le tue esigenze di personalizzazione, sviluppo di nuove funzionalità e integrazioni con software esterni. Analizziamo le tue esigenze e creiamo funzionalità specifiche su misura per il tuo business. Supporto specializzato Con IdSurvey, avrai sempre a disposizione un team di professionisti pronti ad aiutarti. Ti fornirà la formazione necessaria per utilizzare al meglio il software, guidandoti nella configurazione e nello sviluppo di indagini di ogni complessità. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Software CATI CAWI CAPI Il software per sondaggi più evoluto, da oggi con AI. Scopri le funzionalità AI Richiedi demo I migliori professionisti in tutto il mondo hanno scelto il software per indagini IdSurvey. Crea questionari Uno strumento di survey design potente, facile e intuitivo. Con IdSurvey, creare i questionari per i tuoi sondaggi e le tue indagini è estremamente facile. Apri l’interfaccia del survey software nel browser e scegli tra le infinite combinazioni di tipi di domanda. Grazie agli strumenti evoluti della piattaforma è facile creare anche i questionari più complessi. Scopri di più sulla creazione dei questionari Richiedi demo Raccogli i dati Distribuisci l’indagine via telefono, web o face-to-face e raccogli i dati in tempo reale. IdSurvey è il software per sondaggi online, indagini telefoniche e interviste face-to-face. Puoi anche combinare più metodologie nella stessa indagine con un semplice click. IdSurvey offre un’incredibile flessibilità nella distribuzione del questionario permettendoti di decidere la strategia di data collection migliore. Modalità di distribuzione e raccolta dati Richiedi demo Analizza i risultati Report e dashboard intelligenti per analisi in real time. Visualizza e analizza in tempo reale l’andamento dell’indagine e i risultati delle interviste. Grazie a report e dashboard perfettamente integrati nel survey software, tutte le informazioni raccolte sono immediatamente disponibili per l’elaborazione e l’analisi dei dati. Utilizza i report autogenerati o personalizza grafici, metriche e layout scegliendo quello più adatto alla tua indagine. Salva e condividi il report con un click. Scopri di più su report e dashboard Richiedi demo Un unico software, diverse modalità di indagine. IdSurvey è il software per sondaggi professionale con cui puoi realizzare survey personalizzate in modalità CATI, modalità CAWI e modalità CAPI oppure in modalità mista accedendo alla piattaforma direttamente da browser. Realizzi questionari professionali, scegli la modalità di distribuzione più efficace per il tuo business, raccogli i dati e condividili in tempo reale con il tuo team. CATI Phone Survey   CAWI Online Survey   CAPI Offline Survey Prova il questionario di esempio Il software per sondaggi a misura di start-up, PMI e grandi aziende. IdSurvey è un survey software professionale potente, intuitivo e scalabile. Facile da integrare con programmi e piattaforme di terze parti. IdSurvey soddisfa le esigenze di istituti di ricerca, enti pubblici e aziende di qualsiasi dimensione in cerca in cerca di un software per sondaggi online, indagini telefoniche e interviste face to face, all in one.   Ricerche di mercato IdSurvey offre un’incredibile flessibilità ad Enti ed Istituti di ricerca permettendo di scegliere la strategia migliore per ciascuna indagine di mercato. Tutte le informazioni raccolte attraverso la piattaforma sono immediatamente disponibili per l’esportazione dei dati, l’elaborazione di statistiche e la creazione di report.   Business Con IdSurvey puoi realizzare qualsiasi tipo di survey aziendale: sul coinvolgimento dei dipendenti, sulla soddisfazione dei clienti e collaboratori, per raccogliere feedback su eventi, per condurre ricerche di mercato, di marketing e molto altro ancora. Grazie alle funzioni avanzate di IdSurvey puoi elaborare previsioni e strategie basati su dati concreti.   Enti pubblici IdSurvey è un survey software progettato per condurre in maniera semplice, veloce e sicura indagini statistiche, ricerche demografiche e sondaggi di opinione. La raccolta delle informazioni tramite la nostra piattaforma permette a Enti Pubblici e Governativi di conoscere rapidamente bisogni e soddisfazione di cittadini, elettori, dipendenti, pazienti e ogni altro genere di utente.   Università Migliora l’esperienza accademica effettuando indagini didattiche in scuole e università. IdSurvey è un software per sondaggi e indagini apprezzato dalle università e dagli istituti scolastici. Puoi misurare, analizzare e migliorare l’esperienza di studenti, docenti e personale utilizzando la metodologia di indagine più efficace. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Caratteristiche principali della piattaforma Un piattaforma per creare indagini uniche e personalizzate, ricca di funzionalità avanzate e di strumenti integrati. INTERFACCIA INTUITIVA INVITI VIA EMAIL INVITI VIA SMS INDAGINI PERSONALI OFFLINE EXPORT DEI DATI XLS, CSV, SPSS, SSS REPORT SCHEDULER DELLE INDAGINI MESSAGGI BROADCAST SOFTPHONE INTEGRATO OLTRE 50 TIPI DI DOMANDE INTERFACCIA RESPONSIVA INDAGINI MIXED MODE GESTIONE LINK MULTIPANEL DASHBOARD QUALITY CONTROL WATCHER OPERATORI STAMPA QUESTIONARIO REPORT ONLINE CODIFICA RISPOSTE APERTE CON AI GESTIONE LOGICA E FLUSSO TRUE SURVEY TEST MODE TEMPLATE PERSONALIZZABILI GESTIONE DELLE QUOTE GESTIONE LOOP DI DOMANDE GRAFICI E TABELLE DASHBOARD SUPERVISOR REPORT IN POWERPOINT EDITOR WYSIWYG E DRAG & DROP RISULTATI IN TEMPO REALE ONCLOUD GRATUITO GESTIONE VARIABILI NOMINATIVO GESTIONE MULTILINGUE CONDIVISIONE RISULTATI REAL TIME CHAT OPERATORY REPORT IN FORMATO PDF CROSS-TAB Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Software per la Customer Experience Customer Experience Software. La customer experience, o CX, è un aspetto fondamentale per qualsiasi azienda che vuole creare relazioni durature con i propri clienti. Creare un'esperienza d'acquisto positiva e personalizzata è diventato il principale punto di differenziazione per molte aziende in un mondo sempre più orientato al cliente. Con IdSurvey, una solida strategia di Customer Experience e con la Voice of the Customer data collection puoi massimizzare la fedeltà dei clienti, il loro coinvolgimento e la soddisfazione aumentando la reputazione del brand. Richiedi demo Customer experience software, il cliente al centro. IdSurvey mette a disposizione una piattaforma completa per la valutazione della Custemer Experience in ogni fase del customer journey, offrendo esperienze personalizzate grazie all'analisi dei dati dei clienti. Con IdSurvey puoi scoprire insight preziosi che puoi utilizzare per intraprendere azioni mirate e concrete per migliorare la Customer Experience complessiva. Migliora ogni punto di contatto con la voice of the customer data collection. Con IdSurvey e strategie CX, puoi migliorare l'esperienza del cliente ad ogni punto di contatto, sia che si tratti di interazioni online, in-store o post-vendita. Grazie all'analisi dei dati dei clienti, è possibile identificare i punti di forza e di debolezza dell'esperienza d'acquisto e intraprendere azioni mirate per migliorarla. Voice of the customer survey per conoscere l'opinione dei clienti. Voice of the customer, o VoC, è la parte della customer experience che mira specificatamente a raccogliere le opinioni dei clienti. Con IdSurvey puoi raccogliere e analizzare le opinioni dei clienti attraverso specifiche Voice of the Customer survey per scoprire le loro esigenze, le loro aspettative e i loro suggerimenti. Con questi dati preziosi la tua azienda potrà migliorare la fidelizzazione e aumentare le possibilità di successo sul mercato. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Customer experience surveys, infinite possibilità di crescita.   Migliora la fedeltà dei clienti Coinvolgendo il cliente ad ogni interazione con la tua azienda contribuisce a migliorare la sua fedeltà al tuo brand. Individua i clienti passivi o detrattori e coinvolgili per aumentare la reputazione della tua azienda. Massimizza il valore dei clienti Conoscere e fidelizzare i propri clienti significa avere più opportunità di vendita di nuovi prodotti o servizi che possano soddisfare le vere esigenze e aspettative dei tuoi clienti. Con CX survey e VoC survey potrai conoscere davvero i tuoi clienti. Riduci l’abbandono dei clienti L’ottimizzazione della Customer Experience e l’ascolto attivo della Voice of the Customer migliorano la soddisfazione e il coinvolgimento dei clienti riducendo il tasso di abbandono e aggiungendo valore al loro ciclo di vita.   Trova strategie ad alto impatto L’analisi dei dati raccolti per Customer Experience e Voice of the Customer ti permettono di trovare anche gli insight meno prevedibili. Così potrai decidere le strategie di azione più efficaci e di sicuro impatto. Ottimizza prodotti e servizi Migliora i prodotti e i servizi adattandoli alle opinioni e suggerimenti raccolti con Voice of the Customer survey. Migliora il negozio online o fisico, il servizio di vendita e quello post-vendita grazie ai feedback delle indagini Customer Experience. Studia la concorrenza Puoi creare indagini di Customer Experience e Voice of the Customer anche per raccogliere dati e studiare la posizione dei tuoi concorrenti, individuare le loro strategie, conoscerne i punti deboli e i punti di forza. Tutto in un unico Customer Experience Software. Indagini web Distribuisci il sondaggio online inviandolo via email o sms, pubblicandolo sul tuo sito o sulle tue pagine social. Inserisci il QR code nello scontrino o applica qualsiasi strategia per coinvolgere il cliente dopo ogni punto di contatto. Indagini telefoniche Intervista i clienti telefonicamente per ottenere dati più accurati e affidabili. Gestione degli operatori, supervisione, Softphone e PBX tutto perfettamente integrato, accessibile da browser e senza installazione di nessun plugin o software di terze pati. Indagini face-to-face Coinvolgi i clienti a caldo direttamente nel punto vendita con sondaggi, interviste o semplici richieste di feedback. L’applicazione per dispositivi mobili Apple e Android funziona anche in assenza di connessione wifi o rete cellulare, così puoi intervistare i tuoi clienti ovunque. Indagini Mixed Mode Con IdSurvey puoi combinare più metodologie di distribuzione in un’unica indagine. Puoi addirittura iniziare un’intervista telefonicamente e inviare un’email al cliente per farla completare in un secondo tempo in completa autonomia. Email Sender Scopri l’intuitività di Email Sender. Crea campagne di invito alla compilazione del questionario ad una lista di clienti o solo a quelli che corrispondono a determinate caratteristiche. Gestisci i solleciti automatici e molto altro.   SMS Sender Tutto il potere di Email Sender anche per gli SMS. In IdSurvey è davvero tutto integrato. Il cliente vedrà il nome della tua azienda come mittente, o se preferisci puoi inserire un numero telefonico dedicato. Analysis & Report Analysis & Report è il potente strumento di reportistica di IdSurvey. Consulta il report automatico con i dati della tua indagine o crealo secondo le tue esigenze. Puoi esportarlo in vari formati o condividere il link del report aggiornato in real time con i tuoi collaboratori. Crosstabs Analizza i dati raccolti con l’avanzato strumento di creazione e gestione di tabelle incrociate a più livelli. Sfrutta le numerose metriche ed individua correlazioni, tendenze e i segmenti di clienti più staticamente significativi. Quality Control Revisiona le interviste raccolte, individua quelle non coerenti e valida le interviste da comprendere nei risultati e nei report. In questo modo potrai facilmente perfezionare l’affidabilità e la consistenza dei dati raccolti. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo FAQ Cosa è la Customer Experience? La customer experience, spesso abbreviata in CX, si riferisce alle emozioni, alle percezioni e alle interazioni che un cliente ha con un'azienda o un marchio durante l'acquisto e l'utilizzo dei prodotti o servizi offerti. La customer experience è un concetto che si applica sia ai prodotti e servizi online che a quelli fisici. Questa esperienza comprende diversi aspetti che possono influire sulla percezione complessiva del cliente, come la qualità del prodotto, l'esperienza d'acquisto online o in negozio, l'assistenza del personale di vendita, la gestione dei resi e dei reclami, la facilità di accesso alle informazioni sul prodotto o servizio, la chiarezza delle politiche aziendali e la trasparenza nelle comunicazioni con i clienti. In altre parole, la customer experience rappresenta il modo in cui un cliente percepisce e vive l’intera esperienza di acquisto e utilizzo di un prodotto o servizio. L'obiettivo delle aziende è di offrire un'esperienza positiva ai propri clienti, al fine di fidelizzarli e ottenere feedback positivi sul brand. La customer experience è un elemento chiave della strategia aziendale, in quanto può influire sulla reputazione e sul successo del brand. Le aziende che investono nella customer experience possono beneficiare di un maggior coinvolgimento dei clienti, una maggiore fedeltà e una maggiore propensione dei clienti a consigliare l'azienda ad amici e parenti. Cosa s'intende per punti di contatto nell'ambito della customer experience? I punti di contatto si riferiscono ai momenti in cui il cliente entra in contatto con un'azienda o un marchio, sia prima che durante l'acquisto di un prodotto o servizio, che dopo l'acquisto stesso. I punti di contatto possono essere diversi e includono ad esempio: Visita al sito web dell'azienda o ai suoi profili sui social media, Interazione con il personale di vendita in un negozio fisico o online, Richiesta di informazioni o assistenza tramite canali di comunicazione come email, chat o telefono, Utilizzo del prodotto o servizio acquistato, Gestione dei resi o dei reclami. I punti di contatto possono avere un impatto significativo sulla customer experience e sulla percezione complessiva del cliente riguardo all'azienda o al marchio. Ad esempio, un'interfaccia del sito web poco chiara o un'assistenza clienti poco disponibile e poco efficiente possono influire negativamente sulla percezione del cliente. Per individuare tutti i punti di contatto fra il cliente e la tua azienda è consigliabile effettuare la Customer journey mapping, una particolare tecnica per rappresentare visivamente l’intero percorso di interazione fra cliente e azienda. Perché è importante la customer experience di ogni punto di contatto? L'analisi di ogni punto di contatto con il cliente è fondamentale per comprendere come migliorare la customer experience e costruire una relazione duratura con i clienti. La valutazione di ogni punto di contatto può aiutare le aziende a identificare i problemi che i clienti incontrano durante il loro percorso di acquisto e adottare le misure correttive necessarie per migliorare l'esperienza complessiva. Ad esempio, se l'analisi evidenzia che molti clienti hanno difficoltà a trovare le informazioni di cui hanno bisogno sul sito web dell'azienda, l'azienda potrebbe cercare di semplificare la navigazione del sito web e migliorare la ricerca di informazioni. Inoltre, l'analisi dei punti di contatto può aiutare le aziende a personalizzare l'esperienza d'acquisto per i propri clienti. Ad esempio, se un cliente ha già effettuato un acquisto, l'azienda potrebbe inviare offerte personalizzate basate sui suoi interessi e preferenze. L'analisi di ogni punto di contatto con il cliente può aiutare le aziende a comprendere meglio le esigenze e le aspettative dei propri clienti, ad adottare le misure correttive necessarie per migliorare l'esperienza d'acquisto e a personalizzare l'esperienza per soddisfare le esigenze individuali dei clienti. In questo modo, le aziende possono costruire relazioni durature con i propri clienti e aumentare la fidelizzazione e la soddisfazione dei clienti. Cosa significa Voice of the Customer? Voice of the Customer (VoC) e customer experience (CX) sono due concetti strettamente correlati ma distinti. Mentre la CX riguarda l'esperienza complessiva del cliente, ovvero l’insieme di interazioni che i clienti hanno con un'azienda durante il loro percorso di acquisto e post-acquisto, la Voice of the Customer si riferisce in modo specifico alla raccolta, analisi e interpretazione dei feedback dei clienti riguardo a un prodotto o servizio. La VoC è uno strumento fondamentale per comprendere le esigenze e le aspettative dei clienti e migliorare la CX, in quanto permette alle aziende di raccogliere informazioni preziose sulle preferenze, i bisogni e le opinioni dei propri clienti. Tuttavia, la CX include anche altri fattori, come l'usabilità dei prodotti, la facilità di accesso ai servizi e la qualità del servizio post-vendita, che vanno oltre la semplice raccolta dei feedback dei clienti. In sintesi, la VoC è un elemento importante della CX, ma non rappresenta l'intera esperienza del cliente. Come raccogliere dati per Customer Experience e Voice of the Customer? In alcuni casi un azienda può disporre già di alcuni dati da analizzare, come ad esempio le interazioni sui socia media, i dati di utilizzo del sito web o di un’applicazione. Tuttavia è fondamentale che i dati siano affidabili, anche per questo la raccolta di feedback ed opinioni attraverso sondaggi ed interviste è considerato il metodo principale. Semplici richieste di feedback o sondaggi proposti dopo un punto di contatto sono i metodi più utilizzati per raccogliere dati di Customer Experience. Si può ad esempio richiedere di esprimere un voto sull’esperienza di acquisto, sul prodotto o servizio acquistato, sulla soddisfazione del servizio post vendita, oppure strutturare brevi questionari per conoscere più aspetti dell’esperienza del cliente con il punto di contatto che si è appena concluso. La stessa strategia può essere utilizzata per Voice of the Customer chiedendo opinioni, preferenze e bisogni in modo più accurato, strutturando interviste più approfondite e somministrandole, preferibilmente, con metodologia telefonica o, quando applicabile, di persona. IdSurvey, oltre a disporre di potenti funzioni di analisi e reportistica, consente di combinare più metodologie contemporaneamente e offre strumenti avanzati per indagini sia telefoniche, che web o face-to-face. Gli strumenti di report e di analisi permettono di trovare gli insight di ogni indagine. #### Supporto e Servizi Supporto e servizi Richiedi demo Il supporto di esperti a portata di mano. Il nostro team di supporto è pronto ad aiutarti, tutto il giorno, tutti i giorni. Acquistando IdSurvey accedi ad un team di professionisti che possono formarti all’utilizzo del survey software e guidarti nella configurazione e sviluppo di indagini complesse. Supporto professionale Il team di supporto è altamente specializzato e può guidarti allo sviluppo e configurazione anche delle indagini più complesse. Training e avviamento Scegli la formazione base o avanzata. In poche ore di corso, il tuo team di lavoro sarà pronto a sfruttare tutta la potenza di IdSurvey. Help Desk Grazie alla tua area ticket potrai richiedere assistenza in qualsiasi momento. Uno dei nostri esperti ti risponderà in brevissimo tempo. Apri un ticket Knowledge base Accedi alla knowledge base per conoscere le soluzioni e le strategie per la configurazione e costruzione dei questionari. Vai alla Knowledge base Guida e documentazione IdSurvey dispone una guida online per ogni singola funzione del survey software, così puoi facilmente scoprire tutte le funzioni. Supporto avanzato e personalizzazioni Devi sviluppare un’indagine molto complessa? Richiedi personalizzazioni o un supporto avanzato al nostro team. Massimizza il tuo investimento con il supporto di professionisti esperti. I nostri servizi ad alto valore aggiunto garantiscono l'implementazione di IdSurvey con successo per un ritorno dell'investimento estremamente veloce. I nostri consulenti ti guideranno passo passo nel setup delle indagini, nella gestione dei progetti, nelle integrazioni e nelle implementazioni specifiche. Informatizzazione questionari Il nostro team di esperti conosce le migliori strategie e le soluzioni più idonee per informatizzare sondaggi di qualsiasi complessità. Puoi affidare l'informatizzazione dell'intero questionario al nostro team oppure richiedere consigli e soluzioni specifiche. Assistenza su progetti Collabora con i nostri consulenti e tecnici specializzati. Il team di IdSurvey può assisterti in ogni fase del progetto come gestione delle quote e dei contatti, test del questionario e dell'intera indagine, esportazioni e consulenza nell'analisi dei dati. Formazione su misura Condividiamo con te la nostra esperienza e la nostra professionalità. Al fine di conoscere ed utilizzare al meglio IdSurvey, i nostri esperti possono formare i tuoi ricercatori, supervisori, rilevatori e intervistatori. Assistenza tecnica sistemistica Supporto dedicato ai clienti che hanno scelto di installare IdSurvey sui propri server. Il nostro team ti supporterà su aggiornamenti, configurazioni e integrazioni dei sistemi. Novità ed aggiornamenti IdSurvey cresce giorno dopo giorno, spesso ascoltando le esigenze dei nostri clienti. Il nostro reparto di ricerca e sviluppo trasforma idee ed esigenze in funzionalità versatili facili da utilizzare. Con IdSurvey avrai sempre un survey software aggiornato. Personalizzazioni e integrazioni Hai bisogno di una personalizzazione, di una nuova caratteristica o di una integrazione con software esterni? Il nostro team analizzerà le tue esigenze e creerà le funzionalità specifiche su misura. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Hosting - OnCloud L’infrastruttura OnCloud di IdSurvey offre un’altissima efficienza e stabilità di servizio grazie ad un sofisticato sistema di bilanciamento del carico. Sicurezza SSL Connessioni sicure grazie al protocollo https. Server e firewall ridondanti Evoluto sistema di bilanciamento del carico ARR. Backup Backup giornalieri mantenuti per 12 mesi. Nessun costo hardware Zero costi per l’infrastruttura e il mantenimento dei server. Storage Server SQL collegati NFS su Datastore Full-SSD ridondanti. Up-time Up-time servizio 99,99%, Up-time storage 99,999999999%. Housing - OnPremises Se la tua organizzazione ha particolari esigenze o se hai bisogno di gestire autonomamente i server, scegli fra l'housing OnCloud e OnPremises. OnCloud Su richiesta è possibile installare IdSurvey su Cloud dedicato (Housing) con log continuo degli accessi e delle attività. È possibile configurare una maggiore frequenza di backup e contrattualizzare speciali Service Level Agreement. 
Inoltre è possibile richiedere l’accesso diretto al database MS SQL di IdSurvey. OnPremises Su richiesta, IdSurvey è installabile su server di proprietà del cliente, permettendo una completa gestione dell’infrastruttura e gestione del database Microsoft SQL. IdSurvey è distribuito tramite macchina virtuale già configurata e pronta per essere avviata. I sistemi di virtualizzazione supportati sono VmWare e Citrix. #### Telecomunicazioni Ottieni dati di valore dai tuoi clienti TelCo, con IdSurvey. Il settore delle telecomunicazioni è in continua evoluzione e crescita, con una vasta gamma di servizi e tecnologie disponibili per i consumatori. In questo contesto, le survey e la raccolta di feedback sono strumenti fondamentali per aiutare le aziende a comprendere le esigenze e le preferenze dei loro clienti, nonché a valutare la soddisfazione degli utenti nei confronti dei loro servizi. Richiedi demo Ottieni il massimo con IdSurvey Customer ExperienceLa tua azienda di telecomunicazioni può condurre indagini per capire se i clienti sono soddisfatti dei servizi e dei prodotti offerti e per identificare eventuali problemi o insoddisfazioni. L’analisi dei dati raccolti aiuta l'azienda a capire come migliorare i propri prodotti e servizi per rispondere meglio ai clienti e mantenere un alto livello di soddisfazione. Scopri le preferenze dei clientiScopri le preferenze e le esigenze dei tuoi clienti per offrire prodotti e servizi personalizzati. 
Questo aiuta l'azienda a capire quali sono i bisogni e le aspettative dei clienti e a creare offerte più adatte alle loro esigenze, nuovi servizi e prodotti: analizzare le preferenze dei clienti può aiutare l'azienda a identificare nuove opportunità di business. Brand awarenessStudia la reputazione del brand della tua compagnia e valuta come i clienti lo percepiscono, se lo associano a determinate caratteristiche o benefici. Utilizza i risultati delle indagini per valutare l'efficacia delle strategie di marketing e per decidere come investire in futuro per migliorare la percezione del marchio della tua azienda di telecomunicazioni. Scegli come effettuare le tue indagini. Con IdSurvey puoi scegliere come effettuare le tue indagini, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità. Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo IdSurvey, il software per sondaggi e raccolta feedback dalle infinite applicazioni. Con IdSurvey puoi effettuare indagini online, al telefono e offline, per i più diversi scopi:
 Customer Experience Preferenze dei clienti Brand awareness Market research Survey di uscita User experience surveys Competitor analysis Employee engagement La soluzione integrata di strumenti evoluti per survey, raccolta feedback e analisi dei dati raccolti. IdSurvey ti offre una vasta gamma di strumenti per progettare e distribuire qualsiasi tipo di survey: dalla costruzione dei questionari alla raccolta dei dati, fino alla generazione di report in tempo reale. Oltre 50 tipi di domande.Con IdSurvey, hai accesso a una vasta gamma di tipi di domande, dalle domande a scelta multipla alle domande aperte, dalle domande rating con diverse opzioni di visualizzazione alle domande slider standard o comparativo. Non ci sono limiti alla progettazione del tuo questionario. Domanda e analisi NPS®.La domanda NPS® permette di analizzare in modo immediato la reputazione del marchio della tua azienda di telecomunicazioni, di conoscere i promotori e i detrattori, così potrai trovare le strategie per incrementare la reputazione del brand. Softphone web integratoIdSurvey mette a disposizione un’interfaccia completa per le interviste telefoniche che comprende anche un softphone integrato che non richiede nessuna configurazione. L’operatore deve solamente accedere all’interfaccia da browser per iniziare a lavorare immediatamente e senza nessuna distrazione. Campagne Email.Crea campagne email per inviare l’invito alla compilazione delle interviste. È tutto integrato ed immediato, così potrai programmare email remainder da inviare solo ai clienti che non hanno ancora terminato l’intervista. Inoltre sfrutta la versatilità delle campagne Smart per automatizzare l’invio in base ai criteri da te scelti. Campagne SMS.Sfrutta la rapidità degli SMS per raggiungere un pubblico più ampio e ottenere interviste in modo ancora più veloce. Le campagne SMS offrono tutti i vantaggi delle campagne email: remainder, campagne smart e report ed esiti degli invii.
 Integrazioni.Il nostro team può assisterti nell’integrazione di IdSurvey ai tuoi sistemi, ad esempio CRM, in modo da creare l’infrastruttura perfetta per le esigenze della tua azienda. Contatta i nostri esperti per scoprire le infinite possibilità di integrazione. Soluzioni scalabili e flessibili. Acquista le licenze necessarie in base al numero di operatori che lavoreranno simultaneamente o scopri la soluzione a “gettoni” se non utilizzerai IdSurvey in modo continuativo. Così l’investimento sarà sempre adeguato al tuo reale utilizzo. Temi personalizzabili. Personalizza l'aspetto dei questionari e delle email di invito con i colori e lo stile del tuo brand. Includi il logo per creare un'esperienza utente unica e rafforzare la percezione del tuo marchio. Report automatico e personalizzabile. Utilizza l'efficace strumento di analisi e reportistica di IdSurvey per valutare i dati raccolti dalle survey. Sfrutta il report automatico o crea report personalizzati. Esporta o condividi il report con il tuo team. Supporto specializzato Con IdSurvey, puoi contare su un team di esperti sempre pronti ad assisterti. Ti offriranno la formazione per utilizzare il software in modo ottimale, e ti guideranno nella configurazione e nello sviluppo di indagini complesse. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Customer satisfaction e fidelizzazione nel settore Telecomunicazioni. Una delle ragioni per cui è importante conoscere la customer experience è che essa è direttamente correlata alla fedeltà dei clienti. I clienti soddisfatti sono più propensi a continuare a utilizzare i servizi di un'azienda e a raccomandarli ad amici e familiari. Al contrario, i clienti insoddisfatti sono più propensi a cercare alternative e a recedere dal contratto. Raccogliere informazioni di valore sulla customer experience nel settore Telecomunicazioni consente alle aziende di identificare i problemi che causano insoddisfazione e di prendere le misure necessarie per risolverli.Inoltre, la customer experience consente alle aziende di adattare i loro servizi alle esigenze dei clienti. Ad esempio, se un'azienda Telco scopre che molti dei suoi clienti utilizzano i servizi di streaming video, può decidere di offrire pacchetti tariffari specifici per questi servizi. In questo modo, l'azienda può soddisfare meglio le esigenze dei clienti e aumentare la loro soddisfazione.La customer experience è un concetto in continuo mutamento, poiché le esigenze e le preferenze dei clienti possono cambiare nel tempo. Per questo è importante per le aziende del settore delle telecomunicazioni continuare a monitorare e valutare la customer experience attraverso sondaggi e indagini. In questo modo, possono identificare i problemi e prendere le misure necessarie per migliorare la soddisfazione dei clienti. #### Università  Indagini e Sondaggi in Scuole e Università. Richiedi demo Il Software per indagini didattiche e questionari di valutazione più apprezzato da Università e Scuole Somministrare sondaggi e questionari a studenti e docenti è un ottimo metodo per condurre indagini didattiche in scuole università grazie alle quali migliorare l’esperienza accademica e i livelli di soddisfazione di studenti, docenti e personale parascolastico. IdSurvey è un software per indagini didattiche particolarmente apprezzato dalle università perché consente di misurare e analizzare l’esperienza di studenti, docenti e personale delle facoltà in maniera semplice e sicura. Grazie alla sua potenza, sicurezza e al sistema di licensing specifico per le università, IdSurvey è il sistema ideale per il tuo istituto. IdSurvey aiuta il tuo Istituto e il tuo Ateneo a: Individuare problemi e criticità nascoste Grazie alla raccolta di informazioni approfondite su studenti, facoltà, campus ed esperienza di ex allievi potrai individuare problemi nascosti e pianificare soluzioni per migliorare ogni aspetto della tua scuola e della tua università. Misurare l’esperienza accademica Con IdSurvey potrai migliorare il percorso formativo e personale dei tuoi studenti sia dentro che fuori dall’aula. Identifica i fattori di coinvolgimento e crea opportunità formative per garantire il successo di studenti, ex-studenti e del corpo docenti. Migliorare il coinvolgimento Con IdSurvey puoi conoscere l’opinione e la percezione di tutto il tuo personale, degli allievi ed ex allievi per migliorare il coinvolgimento basandoti sulle effettive esigenze di ogni singola persona. IdSurvey, il software per indagini didattiche dalle infinite applicazioni. Con IdSurvey puoi effettuare indagini didattiche online, al telefono e offline, per i più diversi scopi: Student satisfaction.Gradimento dei docenti.Valutazione dei corsi.Orientamento scolastico.Orientamento post lauream.Questionari sull’apprendimento.Valutazione dei servizi didattici.Soddisfazione post seminari o eventi.Indagini sulla soddisfazione dei servizi. Scopri di più sulla creazione dei questionari Scegli come effettuare i tuoi sondaggi in scuole e università Con IdSurvey puoi scegliere come effettuare i tuoi sondaggi all’interno di scuole e università, dalla distribuzione del questionario alla raccolta dati, tra tre diverse modalità: Software CATI Modulo per interviste telefoniche. Software CAWI Modulo per sondaggi online. Software CAPI Modulo per interviste face-to-face. Modalità Mista Distribuisci le indagini in Modalità Mista grazie alla perfetta integrazione fra le modalità CATI, CAWI e CAPI. Le tue indagini aziendali e commerciali possono raggiungere velocemente raggiungere il tuo target: distribuisci l’indagine agli agenti o online, con email o sms o pubblicandola su un sito o social media. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo Raccogli qualsiasi tipo di dati Con oltre 50 tipi di domande, che puoi combinare in qualsiasi modo, puoi raccogliere esattamente il tipo di dato di cui hai bisogno. Utilizza le domande predefinite o creane di nuove con più tipi di risposta in un’unica domanda. Le risposte Rating, Slider e Drag&Drop rendono i questionari più divertenti e facili da compilare. Puoi anche impostare regole e logiche matematiche su ogni singola risposta e domanda. Sicurezza ai massimi livelli L’infrastruttura certificata (ISO 27001:2005, SOC 1 e 2 tipo II) OnCloud di IdSurvey offre un’altissima sicurezza, efficienza e stabilità di servizio grazie ad un sofisticato sistema di bilanciamento dei carichi. Un Up-time del servizio del 99,99%, una connessione SSL sicura, server e firewall ridondanti garantiscono una stabilità del servizio e una sicurezza ai massimi livelli. Design personalizzabile Personalizza la grafica del questionario con il layout del tuo brand. Puoi scegliere il template che preferisci, sceglierne i colori e modificare le preferenze. Gli utenti più esigenti possono utilizzare gli stili CSS per personalizzare ulteriormente il layout. Inoltre, grazie a Smart Display, l’intervista sarà visualizzata perfettamente in qualsiasi dispositivo. Contieni i costi Il software per sondaggi per scuole e università IdSurvey ha licenze flessibili e scalabili che si adattano perfettamente alle esigenze di utilizzo. Admin gratuito Ogni installazione di IdSurvey comprende 3 licenze amministratore gratuite. Questo significa che 3 utenti possono collegarsi simultaneamente, indipendentemente dal numero dei tuoi collaboratori. Sono disponibili espansioni per 10 o illimitati utenti. OnCloud gratuito IdSurvey non richiede installazione. Puoi accedere da qualsiasi computer connesso ad internet. Nessun costo per lo spazio utilizzato, nessun costo per gli aggiornamenti, paghi solo le interviste CAWI e CAPI e le licenze degli operatori telefonici. Nessun limite Non ci sono limiti al numero di domande o di risposte. Lavora in tutta serenità indipendentemente dalla lunghezza e complessità dei questionari. Questo ti permette di avere dei costi certi calibrati secondo le dimensioni della tua organizzazione. Sconto educational IdSurvey non ha costi nascosti, paghi solo le interviste CAWI e CAPI e le licenze degli operatori telefonici che decidi di acquistare. Le università hanno diritto ad uno sconto educational che varia dal 30% al 50% in base alla tipologia di licenza acquistata. Strumenti avanzati Gestione della logica su sezioni, pagine, domande e risposte. Condizioni, salti, quote, fuori target e regole. Campagne e-mail e sms standard o smart. Controllo completo del brand con possibilità di personalizzare temi e stili. Distribuzione indagini in Mixed-mode grazie alla perfetta integrazione fra i moduli CATI, CAWI e CAPI. Report e Dashboard personalizzate e aggiornate in tempo reale. Analisi dei risultati in real time ed esportazione nei formati più comuni come Excel, SPSS, Triple-S, CSV , TXT e Microsoft Access. Richiedi maggiori informazioni Se desideri ricevere maggiori informazioni sul nostro survey software compila il form di contatto: sarai ricontattato a breve dai nostri esperti. Il nostro team ti aiuterà a personalizzare IdSurvey per il tuo progetto o per la tua intera organizzazione. #### Università New Orleans Università di New Orleans Dipartimento di Scienze Politiche La soluzione IdSurvey, user friendly sia per i ricercatori che per i partecipanti Settore Università Metodologia CATI - CAWI Mercato No profit Qual era la problematica principale da risolvere? Avevamo difficoltà nel trovare un software per sondaggi che fosse user friendly sia per i ricercatori che per i partecipanti e che potesse integrare perfettamente le metodologie CATI e CAWI. Non sono sicuro che un altro software potrebbe offrirci tutto questo. In che modo IdSurvey ha risolto il problema? Non solo IdSurvey integra perfettamente CAWI e CATI a differenza di qualsiasi altro software per sondaggi di cui sono a conoscenza, ma è anche molto facile da usare sia per i ricercatori che per i partecipanti. Ho lavorato con un team di tre laureandi che raccoglievano i dati, e dopo una breve formazione virtuale con IdSurvey, erano pronti a partire! Risultati ottenuti grazie al software per sondaggi IdSurvey. Abbiamo condotto un totale di tre indagini su larga scala con IdSurvey nel corso di due anni. Ogni studio ha raggiunto tutti i suoi obiettivi, con campioni ampi e rappresentativi. Il design dell'indagine si è adattato a tutte le nostre esigenze complesse. E il team di IdSurvey è stato disponibile ad aiutarci in ogni momento, rispondendo sempre alle nostre domande entro un solo giorno. Un'esperienza molto positiva, continueremo a usare il software IdSurvey per tutte le nostre esigenze di indagine. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### VVA Market Research VVA Market Research La soluzione IdSurvey per l'esecuzione di azioni ripetitive Settore Istituto di ricerca Metodologia CAWI Mercato Ricerche di mercato Qual era la problematica principale da risolvere? La ricerca di un software per sondaggi è nata dalla necessità di trovare una nuova piattaforma CAWI che fosse user-friendly ma che nello stesso tempo non fosse troppo basica per le nostre necessità. Avevamo bisogno di una piattaforma che ci consentisse di svolgere agevolmente alcune operazioni frequenti quali: implementare i file multimediali, raccogliere fotografie direttamente cliccabili dal file dati excel mediante un link, eseguire piani di campionamento complessi con un elevato numero di celle di quota (500-600), esportare i dati raccolti in SPSS ed Excel, utilizzare un database rispondenti da poter precaricaricare nell'indagine Inoltre, cosa fondamentale, il nuovo software per sondaggi doveva permetterci di trasferire dei lavori continuativi con un impianto già effettuato su un'altra piattaforma con il minor disagio possibile. In che modo IdSurvey ha risolto il problema? Il software per sondaggi IdSurvey già rispondeva a diverse nostre necessità ma l'inserimento nel file dati dei link delle foto inserite durante l'indagine è stato un tool che il team di supporto ha sviluppato su nostra richiesta. Un plus di cui siamo stati veramente entusiasti! Risultati ottenuti grazie al software per sondaggi IdSurvey. Grazie all'introduzione di IdSurvey in VVA Market Research, sicuramente è migliorata la gestione dei field durante le indagini. I questionari sono facili da realizzare e inoltre, data la semplicità di apprendimento del funzionamento del software, è diventata anche più semplice la condivisione con consulenti tecnici esterni che collaborano con la nostra società. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo #### Winning Moves Winning Moves Ltd La soluzione IdSurvey intuitiva, completa e personalizzabile   Settore Full service consultancy Metodologie CATI - CAWI - CAPI Mercato Organizzazioni governative Qual era la problematica principale da risolvere? Il software per sondaggi che usavamo prima presentava diverse criticità. L'interfaccia di amministrazione era poco user-friendly; non riusciva a integrare con successo CATI e CAWI; gli inviti via e-mail CAWI finivano nella posta indesiderata dei rispondenti; non aveva un look CAWI attraente per i rispondenti; il modulo di progettazione era separato dalllo scripting dei questionari, non era basato sul cloud ma su un programma da scaricare ed era incompatibile con i nostri Mac. Infine, cosa però molto improtante, usava un email sender con server negli USA. In che modo IdSurvey ha risolto il problema? IdSurvey ha risolto i nostri problemi. Innanzitutto, è una piattaforma per sondaggi completamente integrata per tutte e tre le metodologie CATI, CAWI e CAPi. Inoltre, è una piattaforma altamente intuitiva, facile da usare e accessibile. Lo scripting è molto semplice con diverse opzioni disponibili. Questo significa che più persone all'interno dell'organizzazione possono fare lo scripting, il che aiuta la nostra azienda. Anche i nostri intervistatori preferiscono usare IdSurvey rispetto alla nostra precedente piattaforma. Infine, fornisce un modulo di reporting molto intuitivo. Risultati ottenuti grazie al software per sondaggi IdSurvey. Siamo ancora all'inizio del nostro percorso con IdSurvey (lo abbiamo usato solo per alcuni sondaggi), ma è stato accolto molto positivamente da tutta l'organizzazione. Lo scripting è più veloce, più facile e con meno errori. Il lavoro sul campo si può svolgere con più metodologie ed è più efficiente. Abbiamo anche trovato il personale di IdSurvey estremamente reattivo, disponibile, competente e accomodante quando abbiamo parlato con loro di personalizzazioni. Essendo un'azienda dinamica, IdWeb è molto flessibile e reattiva. Scopri IdSurvey Il survey software più apprezzato dai professionisti. Richiedi demo ## Español Content ### Posts #### ¿En qué se diferencia IdSurvey de SurveyMonkey, QuestionPro y otros softwares similares? Elegir el software de encuestas adecuado puede determinar el éxito o el fracaso de tu proyecto de investigación. Aunque plataformas populares como SurveyMonkey y QuestionPro son opciones habituales para crear encuestas online, están diseñadas para la simplicidad, no para la profundidad. Estas herramientas son adecuadas para una recolección de datos básica, pero cuando se trata de lógica avanzada, escalabilidad, soporte profesional y acceso completo a las funcionalidades, suelen quedarse cortas. IdSurvey está diseñado para quienes necesitan más. Más control, más potencia, más flexibilidad. A diferencia de SurveyMonkey, QuestionPro y otras herramientas convencionales, IdSurvey fue creado desde cero para investigadores profesionales, organizaciones e instituciones que exigen fiabilidad, precisión y resultados. A continuación, comparamos IdSurvey con sus competidores más conocidos y mostramos exactamente qué lo distingue en el mundo del software de encuestas online. ¿Por qué IdSurvey no ofrece planes de suscripción como SurveyMonkey o QuestionPro? SurveyMonkey y QuestionPro funcionan con modelos de suscripción rígidos. Sus plataformas dividen a los usuarios en niveles (Básico, Estándar, Premium, Enterprise) y cada plan limita el acceso a ciertas funciones. ¿Quieres lógica avanzada o encuestas multilingües? Tendrás que pagar más. ¿Quieres eliminar su marca? Vuelve a actualizar. IdSurvey rechaza por completo este modelo de negocio. Cada usuario —sin importar el tamaño de la empresa, el volumen de encuestas o el presupuesto— tiene acceso completo a todas las funcionalidades. No hay muros de pago artificiales, ni versiones limitadas, ni actualizaciones ocultas. La misma plataforma profesional está disponible para todos. Esto significa que los investigadores y equipos no tienen que comprometerse. Ya sea que estés realizando una pequeña encuesta interna o un estudio internacional complejo, IdSurvey te ofrece el 100% de su potencial desde el primer día. ¿Qué hace que el modelo de precios de IdSurvey sea mejor que los planes por suscripción? Con SurveyMonkey y QuestionPro, estás pagando por el acceso —normalmente mensual o anual— independientemente de si usas el software. Estas suscripciones pueden ser costosas y restrictivas, especialmente cuando se limitan por funciones o número de respuestas. IdSurvey adopta un enfoque basado en el uso: solo pagas por entrevistas completadas. No hay tarifas recurrentes, contratos forzosos ni ventas adicionales. Cuantas más respuestas recojas durante el año, menor será el coste por respuesta. Es justo, transparente y escalable. A diferencia de sus competidores, IdSurvey no cobra por funciones estándar: cobra por resultados. Y cada presupuesto se personaliza en función de tus necesidades reales, sin sorpresas. ¿Cómo se compara el soporte de IdSurvey con el de SurveyMonkey y QuestionPro? Uno de los mayores inconvenientes de las plataformas convencionales es el soporte. SurveyMonkey ofrece soporte directo limitado, a menos que estés en un plan enterprise. QuestionPro tiene soporte, pero en muchos casos es automatizado o subcontratado. Cuando surgen problemas, conseguir ayuda puede ser lento e ineficaz. IdSurvey se toma el soporte muy en serio. Los usuarios tienen acceso directo a técnicos experimentados —no a chatbots ni a centros de llamadas. El soporte es rápido, personalizado y altamente especializado. Los técnicos pueden ayudarte con la lógica de encuestas, configuración de la plataforma, integraciones e incluso con el desarrollo de funcionalidades personalizadas. Para quienes necesiten más ayuda, IdSurvey también ofrece servicios llave en mano —programando completamente la encuesta en la plataforma según tus especificaciones. Este tipo de colaboración rara vez se ofrece en herramientas convencionales. ¿IdSurvey ofrece la misma flexibilidad que SurveyMonkey o QuestionPro en cuanto a alojamiento? En realidad, IdSurvey ofrece más. SurveyMonkey y QuestionPro solo funcionan en la nube, lo que significa que todos los datos se almacenan en sus servidores. Esto puede no ser viable para organizaciones con requisitos estrictos de gobernanza de datos o políticas internas de TI. IdSurvey proporciona opciones tanto en la nube como on-premises. La versión en la nube está totalmente gestionada y lista para usar. La versión on-premises ofrece control total sobre el alojamiento, la seguridad de los datos y el acceso al sistema, manteniendo las mismas funcionalidades y experiencia de usuario. No importa cómo lo despliegues, IdSurvey ofrece siempre la misma plataforma profesional. Ese nivel de flexibilidad es raro entre los proveedores de software de encuestas. ¿Es IdSurvey más fácil o más difícil de usar que SurveyMonkey y QuestionPro? SurveyMonkey y QuestionPro son conocidos por su facilidad de uso, pero esa simplicidad a menudo va en detrimento de la flexibilidad. Las personalizaciones avanzadas pueden ser difíciles de gestionar o simplemente no estar disponibles sin actualizar o usar herramientas externas. IdSurvey equilibra usabilidad y potencia. Su interfaz es lo suficientemente intuitiva para usuarios no técnicos, pero el backend permite scripting, automatizaciones, lógica avanzada y acceso API personalizado bajo solicitud. Ya sea que estés creando un formulario básico de feedback o un estudio académico multilingüe, la plataforma se adapta a tus necesidades. Además, está disponible formación bajo demanda para garantizar que tu equipo aproveche al máximo la plataforma rápidamente. ¿Cómo maneja IdSurvey la protección de datos? IdSurvey está diseñado para cumplir con el Reglamento General de Protección de Datos (GDPR) y sigue estándares reconocidos de seguridad y privacidad. Los datos se alojan en centros de datos con certificación ISO y están protegidos mediante protocolos de seguridad comunes, incluyendo cifrado durante la transmisión. IdSurvey está estructurado para apoyar prácticas responsables de gestión de datos y proteger la privacidad de los encuestados a lo largo de todo el ciclo de vida de los datos. ¿Puede IdSurvey crear la encuesta por mí, como un servicio gestionado? La mayoría de las plataformas como SurveyMonkey o QuestionPro proporcionan herramientas, pero dejan todo el trabajo a ti. IdSurvey va más allá. Para los clientes que prefieren una experiencia sin intervención, IdSurvey ofrece soporte completo. Solo tienes que enviarnos tu cuestionario —normalmente en Word o PDF— y nuestro equipo se encargará de convertirlo en una encuesta totalmente operativa dentro de la plataforma, tal como lo especifiques. Esto incluye lógica, cuotas y cualquier otra regla que definas. Este servicio es especialmente valioso para agencias, instituciones y departamentos corporativos que necesitan una entrega rápida y de alta calidad sin sobrecargar a sus equipos internos. Con IdSurvey, no solo utilizas un software: colaboras con expertos que te ayudan a dar vida a tu encuesta de forma eficiente y precisa. Otras alternativas — y por qué no están a la altura Aunque SurveyMonkey y QuestionPro son de las plataformas de encuestas más reconocidas, otras como Alchemer, SurveySparrow, Survio y soluciones similares también compiten en el mercado. Sin embargo, estas plataformas ofrecen funcionalidades y limitaciones similares, centradas principalmente en la creación básica de encuestas con interfaces amigables y plantillas prediseñadas. Pueden ser adecuadas para casos de uso simples o sondeos rápidos, pero cuando se trata de investigación profesional a gran escala con lógica compleja, soporte multilingüe, gestión de cuotas e integración flexible, no aportan nada más allá de lo que ya cubre nuestra comparación. Por eso decidimos enfocarnos en las herramientas que mejor representan esta categoría —y destacar cómo IdSurvey sobresale en necesidades de investigación avanzada. ¿Y qué pasa con Google Forms, Typeform y herramientas similares? Plataformas como Google Forms, Typeform y otras de esta categoría destacan por su diseño limpio, facilidad de uso y la posibilidad de lanzar una encuesta sencilla en minutos. Suelen ser la opción preferida para individuos, educadores o pequeños equipos que necesitan recopilar feedback rápido sin complicaciones técnicas. Sin embargo, estas herramientas no están pensadas para la investigación profesional. Carecen de la profundidad necesaria para lógica compleja, gestión de cuotas, soporte multilingüe, integración con paneles y control avanzado de datos. Aunque pueden parecer “cool” y accesibles, simplemente no ofrecen las funcionalidades ni la escalabilidad que necesitan los investigadores profesionales, agencias y equipos empresariales. Por eso no forman parte de esta comparación. Tabla comparativa: IdSurvey vs SurveyMonkey vs QuestionPro Funcionalidad / Plataforma IdSurvey SurveyMonkey QuestionPro Acceso a todas las funciones ✅ Incluido para todos los usuarios ❌ Limitado a planes superiores ❌ Limitado a planes superiores Modelo de precios ✅ Pago por entrevista completada ❌ Suscripción mensual/anual ❌ Suscripción mensual/anual Restricciones de funciones ✅ Ninguna ❌ Muchas limitaciones en los planes bajos ❌ Muchas limitaciones en los planes bajos Instalación local (on-premises) ✅ Disponible ❌ No disponible ❌ No disponible Implementación en la nube ✅ Disponible ✅ Disponible ✅ Disponible Lógica avanzada y scripting ✅ Incluido ⚠️ Limitado a planes premium ⚠️ Requiere planes superiores Encuestas multilingües ✅ Incluidas ⚠️ Limitado a planes superiores ⚠️ Limitado a planes superiores Soporte técnico ✅ Acceso directo a técnicos expertos ❌ Soporte básico o demorado ⚠️ Opiniones mixtas Servicio de programación de encuestas ✅ Disponible a solicitud ❌ No disponible ❌ No disponible Soporte CATI (entrevistas telefónicas) ✅ Módulo nativo incluido ❌ No compatible ❌ No compatible Soporte CAPI (presencial offline) ✅ App nativa con modo offline ❌ No compatible ⚠️ Soporte limitado con complementos Metodología mixta (CAWI, CATI, CAPI) ✅ Totalmente compatible ❌ No compatible ❌ No compatible Integración con paneles externos ✅ Compatible ✅ Compatible ✅ Compatible Reportes avanzados ✅ Reportes y exportaciones personalizables ⚠️ Muchas limitaciones en los planes bajos ⚠️ Muchas limitaciones en los planes bajos Acceso e integración con API ✅ Disponible a solicitud, personalizado ⚠️ Solo en plan enterprise ⚠️ Limitado, depende del plan Scripting avanzado (IdCode) ✅ Lenguaje propietario para lógica compleja ❌ No disponible ❌ No disponible Editor de lógica avanzada (Flow-Script) ✅ Motor de lógica para flujos avanzados ❌ No disponible ❌ No disponible Personalización de tema (colores, diseño, estilo) ✅ Editor de temas avanzado con control total ⚠️ Opciones de personalización limitadas ⚠️ Solo estilo básico Encuestas marca blanca (white label) ✅ El logo se puede eliminar siempre, incluso en la configuración base ⚠️ Limitado a planes superiores ⚠️ Limitado a planes superiores - Categories: Mundo de la investigación #### ¿Qué importancia tiene conocer el público objetivo de tu encuesta? Cuando diseñes tu cuestionario, es importante que conozcas a los destinatarios de tu encuesta. Lo sabemos, es casi imposible conocer personalmente a todo tu mercado objetivo en la era web. Así pues, he aquí el reto: diseñar el mejor cuestionario para tu público objetivo, es decir, diseñar el mejor cuestionario para obtener las respuestas que buscas. El secreto para diseñar grandes encuestas de investigación de mercado es saber qué buscas y cómo conseguirlo. Tienes que muestrear y reducir la lista para que se ajuste al tamaño de tu población. Cuando estás recopilando información, podrías pensar fácilmente que cuanto más mejor. La verdad es que tener toneladas de información sobre tus encuestados no es la estrategia ganadora. Lo importante es disponer de los datos adecuados. Según el tipo, el tema y las peculiaridades de tu encuesta, puedes clasificar las respuestas en 2 grupos diferentes: información genérica, como nivel de estudios, edad, ingresos, estado civil o creencias religiosas/políticas. información específica, como la propensión a una determinada marca o la satisfacción por un determinado servicio, etc. Tu misión es estar seguro de lo que quieres saber de tus encuestados, cuál es tu contenido premium. Muchas veces tendemos a incluir preguntas innecesarias que son inútiles para nuestra investigación y molestas para el entrevistado. Ser directo y coherente con el tema de la encuesta es esencial, y aumentará tu tasa de respuesta. Otra estrategia de marketing importante es formular tus preguntas con claridad: minimiza el riesgo de malentendidos, malas interpretaciones y vaguedades.   Descubre el software IdSurvey para gestionar tus cuestionarios, programa una demostración gratuita.   ¿Cómo conocer el público objetivo de tu encuesta? Dos encuestados pueden ser parecidos pero no perfectamente iguales. Puede parecer un tópico, pero es una cuestión realmente importante que influye en la forma en que cada encuestado afronta la encuesta y en el impacto que esto tiene en los resultados. Ponerte en el lugar de tus encuestados es útil para comprender su punto de vista y, en consecuencia, señalar los puntos débiles de tu cuestionario o imaginar la implicación emocional que pueden sentir hacia tu encuesta. También es útil saber qué datos son los mejores y los más útiles de recopilar. Aquí tienes algunas preguntas que te ayudarán a familiarizarte con el público objetivo de tu encuesta y a obtener información útil para tu encuesta online.   Interés ¿En qué medida afectará tu cuestionario a los encuestados? ¿Qué interés podría tener para ellos? Éstas son las preguntas que debes responder antes de diseñar la encuesta. De hecho, cuanto mayor sea el interés, más motivados estarán los encuestados para responder, lo que se traduce en datos válidos y fiables y en un mayor número de respuestas.   Conocido ¿Hasta qué punto conoce el público objetivo de la encuesta el tema de la misma? Si están bien familiarizados, darán respuestas mejores y más sinceras. Así que asegúrate de indagar un poco más en su conocimiento del tema para estar seguro de que están en tu objetivo.   Frecuencia ¿Con qué frecuencia están expuestos los encuestados a información relacionada con el tema de la encuesta? Esta pregunta es especialmente útil para las encuestas políticas, por ejemplo. Cuando el encuestado está bien informado, también podrá dar mejores respuestas que tengan un mayor impacto en los resultados de la encuesta.   Competencia ¿Hasta qué punto son competentes los entrevistados en el tema investigado? Por ejemplo: ¡no es recomendable pedir a un novato en la cocina que evalúe el rendimiento de un nuevo robot de cocina! Su opinión tendrá menos valor que la de un cocinero experto. Éstas son sólo algunas de las numerosas preguntas que debes plantearte antes de diseñar tu cuestionario. Sé curioso y empático: tu trabajo es poner a los encuestados en la mejor posición para que den las mejores respuestas posibles. - Categories: Mundo de la investigación #### ¿Qué son las encuestas Mystery Shopping? El Mystery Shopping es la metodología utilizada para medir la calidad de las ventas y mejorar el servicio al cliente. Un cliente ficticio (el comprador misterioso ) tiene que verificar si la tienda o la marca cumplen determinadas normas. Se reproduce la experiencia del cliente final para evaluar la exposición del producto, la pericia del personal y la cortesía o el efecto visual, por ejemplo. Con esta herramienta, puedes analizar fácilmente no sólo los puntos de venta o las tiendas franquiciadas, sino también los agentes y promotores. El Mystery Shopping es útil para evaluar todas aquellas cuestiones que pasarían desapercibidas con las metodologías tradicionales. Para entender mejor qué es el mystery shopping, veamos más en detalle el típico día de un comprador secreto.   Más información sobre la aplicación IdSurvey CAPI para compras misteriosas   Un día como comprador misterioso Veamos con más detalle quién es un comprador misterioso. En la mayoría de los casos, los compradores misteriosos no pertenecen en modo alguno a la investigación de mercado. De hecho, suelen estar disponibles para cooperar en la investigación por una recompensa económica o algún tipo de incentivo. El comprador misterioso recibe instrucciones claras: sabe dónde ir (tiendas, restaurantes, consultas...) y qué buscar. Finge ser un cliente estándar. Debe parecer relajado y tranquilo para que no se le note y, en consecuencia, el personal no le trate de forma diferente. La información a recoger puede ser variada: calidad del trabajo de los empleados, pericia del personal, cortesía y atención reservada a los clientes. De hecho, es bien sabido que basta un trabajador antipático para que el cliente se aleje de la tienda o incluso de toda la marca. Otros datos suelen referirse a la exposición de los productos, la limpieza y cualquier otro parámetro que pueda influir en la experiencia del cliente. Una vez recibidas todas las evaluaciones, el usuario puede considerar que su trabajo de comprador misterioso (casi) ha terminado. De hecho, ¡el último paso es comunicar a la agencia de investigación lo que ha averiguado! Metodología CAPI y comprador misterioso Demos ahora un paso atrás. Antes de que el comprador misterioso pueda realizar su trabajo, el instituto de investigación tiene que inscribirlo. La contratación es correcta. El instituto tiene que evaluar a los mejores candidatos para el puesto según las peticiones del cliente. Uno de los requisitos básicos para los compradores es una buena experiencia con los últimos dispositivos tecnológicos (como teléfonos inteligentes o tabletas) y una actitud innata para la discreción y la cortesía. Una vez que la empresa encuentre al comprador perfecto, se pondrá en contacto con él y le asignará el trabajo. La agencia proporcionará credenciales para entrar en la app para la recogida de datos. La app se instala directamente en el dispositivo móvil por el comprador, que luego tendrá que descargar en la app la lista de tiendas a consultar. Antes de entrar en la tienda, el comprador sólo tiene que seleccionar la tienda de la lista y seguir las instrucciones. El comprador tiene que pasar desapercibido y ser discreto. Por eso puede decidir rellenar el cuestionario justo después de salir de la tienda o responder a las preguntas en la tienda actuando como si simplemente estuviera utilizando su smartphone o tableta para responder a un mensaje de texto. La aplicación CAPI (que se proporciona gratuitamente al comprador) permite al usuario hacer fotos y es muy intuitiva. Al final de su misión, el comprador misterioso sincroniza todos los datos recogidos y los envía al servidor para que la agencia pueda analizarlos y obtener información útil sobre la empresa. Solicita una demostración de la aplicación IdSurvey CAPI para Mystery Shopping - Categories: Mundo de la investigación #### 10 reglas para redactar y programar un cuestionario. ¿Por qué programar un cuestionario es una tarea tan difícil? Las respuestas pueden ser varias, pero vamos a intentar resumirlas en lo que creemos que es la definición completa de su finalidad. El cuestionario de una encuesta es la herramienta que permite la comunicación entre los tres actores principales de un estudio de mercado: el investigador, el entrevistador y el público objetivo. Sin embargo, las preguntas de una encuesta no bastan por sí solas para garantizar datos fiables. Para ser adecuado a su finalidad, un cuestionario tiene que presentar algunas características clave, como legibilidad, concisión y coherencia. En este artículo divulgamos las 10 reglas básicas para crear un cuestionario.   Programar un cuestionario con la estructura adecuada No todos los diseños de encuestas son iguales: cuando cambia el objetivo de la investigación, también cambian el objetivo y la estructura del cuestionario. Aparte de la legibilidad ya mencionada, la estructura se origina a partir de otros elementos: Tipo de entrevista Tema investigado Metodología de la entrevista   Descubre el software IdSurvey para gestionar tus cuestionarios, programa una demostración gratuita   Legibilidad No puedes centrarte sólo en el contenido cuando te dedicas a la investigación de mercado. La estructura es esencial porque es la forma en que los encuestados se comprometen con tu trabajo. Por eso es crucial que el investigador cree una encuesta con preguntas claras y comprensibles para que todos los encuestados puedan entenderlas de la misma manera. Para ello, no sólo necesitas una secuencia de preguntas coherente y un lenguaje amigable, sino también un uso correcto de los tipos de preguntas.   Concisión Todo el mundo sabe que se necesita mucho tiempo para llamar la atención de alguien, pero sólo unos segundos para perderla. Por eso tienes que centrarte en preguntas concisas pero completas, para evitar errores de respuesta debidos a malentendidos y falta de atención.   Lista de temas Entremos en el diseño del cuestionario. Lo primero es elaborar una lista de temas relacionados con la encuesta, de modo que estés seguro de que no perderás el tiempo en temas que no son interesantes para tu propósito. A continuación se elaborará una lista de variables a recoger basada en los temas seleccionados anteriormente.   Lengua Ya hemos hablado antes de la legibilidad como uno de los puntos clave de la programación de un cuestionario. ¿Y qué hace que un cuestionario sea legible sino el lenguaje? Utilizar un lenguaje demasiado técnico es una elección equivocada: siempre tienes que tener en cuenta que tu objetivo rara vez está familiarizado con la jerga del marketing. Esto no es lo único que hay que tener en cuenta. Es igualmente importante NO utilizar un lenguaje tendencioso para evitar dar la impresión de que estás sugiriendo un punto de vista concreto al encuestado.   Cómo hacer preguntas La forma en que haces las preguntas puede influir en la forma en que obtienes las respuestas. Una pregunta para ser perfecta tiene que ser Imparcial y neutral Única (evita las preguntas dobles) Clara Específica (evita las preguntas genéricas) Si tratas temas delicados, como la enfermedad o la adicción, tienes que formular la pregunta con discreción y absteniéndote de juicios para tranquilizar al entrevistado. Una buena forma de hacerlo es recordar al entrevistado que no es el único que ha pasado por una situación similar.   Preguntas abiertas y preguntas cerradas ¿Qué puedes esperar de una pregunta abierta? ¿Y qué puedes esperar de una cerrada? Podemos darte algunos consejos para elegir entre ellas. Las preguntas abiertas son útiles para recoger respuestas inesperadas y llegar a un mayor número de encuestados. Además, las preguntas abiertas fomentan el análisis del tema por parte del encuestado. Las preguntas cerradas (como preguntas de elección única o múltiple) son preferibles cuando tienes un número elevado de encuestados y cuando necesitas la misma codificación de respuestas para todos ellos.   Programar un cuestionario con la secuencia correcta El resultado de la investigación puede verse influido considerablemente por la secuencia de las preguntas. De hecho, el orden de las preguntas puede producir un cuestionario neutro o sugerir sutilmente una respuesta. Tienes dos tipos de secuencias de preguntas para elegir: De genérico a específico: a utilizar si quieres que el encuestado se centre en el tema general antes y en el detalle específico después. De específico a genérico: para utilizar si quieres que el encuestado reflexione sobre el tema.   Preguntas sobre filtros Filtrar preguntas te permite omitir una o varias de las otras preguntas. En función de la respuesta dada, la pregunta filtra la información en tiempo real decidiendo si analizar o no ese tema relacionado. Estas herramientas de encuesta son realmente útiles tanto para evitar hacer preguntas irrelevantes como para dirigir al encuestado a una respuesta más específica.   Prueba del cuestionario Redactar el cuestionario según las 9 reglas anteriores no garantiza su eficacia segura. Es fundamental hacer una o varias PRUEBAS antes de empezar la encuesta. El investigador podrá comprobarlo: Las preguntas están formuladas de forma clara e imparcial Los filtros funcionan Las plantillas de los cuestionarios se muestran correctamente en todos los dispositivos El cuestionario está disponible para todo el mundo - Categories: Mundo de la investigación #### 3 consejos para hacer un cuestionario de investigación Sigue estos consejos para elaborar un cuestionario de investigación que obtenga los resultados que deseas Cuando se trata de recopilar datos para crear objetivos procesables, crear un cuestionario de encuesta eficaz es el primer paso importante. Hacer un cuestionario de investigación es mucho más que pensar rápidamente en unos cuantos tipos de preguntas. Estos tres consejos te ayudarán a empezar a diseñar tu encuesta para maximizar los resultados de tu proyecto de investigación.   1 - Haz todo el trabajo previo necesario antes de empezar Antes incluso de empezar a elaborar tus primeras preguntas , hacer un cuestionario de investigación requiere un importante trabajo preparatorio. Asegúrate de tener bien definidos los objetivos de la investigación para poder identificar con precisión la información que necesitas de tu encuesta. Determina la población destinataria de la encuesta y decide el método de investigación, como entrevistas por Internet, por teléfono o en persona. Seleccionar el software adecuado es esencial. IdSurvey te permite elegir entre las metodologías CATI, CAWI y CAPI, y te proporciona interfaces y funciones que incluso los no expertos pueden empezar a utilizar con éxito desde el primer momento.   2 - Desarrollar la redacción, el contenido y el formato de las preguntas Elaborar preguntas es un arte en sí mismo, pero a grandes rasgos, debes centrarte en la redacción, el contenido y el formato de tus preguntas cuando hagas un cuestionario para una investigación. Hay distintos tipos de preguntas, como las abiertas o las cerradas. El formato y el flujo de tu encuesta también son importantes, así que piensa en preguntas de apertura, intermedias y de conclusión, así como en la forma en que cada pregunta lleva naturalmente a la siguiente. IdSurvey te ofrece herramientas sencillas para elaborar tus preguntas.   3 - Considera la aplicación de tu cuestionario de investigación Cuando empieces a hacer un cuestionario de investigación, ten en cuenta el aspecto de tu encuesta. Si los encuestados van a realizar la encuesta online, piensa en los elementos de diseño y en hacer que el formato sea fácil de ver y seguir. IdSurvey tiene una interfaz gráfica que permite crear diseños atractivos con facilidad. Piensa en cómo tienen que interactuar los encuestadores con el software de la encuesta y cómo facilitarles también el trabajo.   Elaborar un cuestionario para la investigación puede llevar mucho tiempo, pero la inversión inicial merece la pena. Una encuesta bien elaborada es la base para producir datos y resultados de alta calidad.   Descubre IdSurvey - Categories: Mundo de la investigación #### 3 consejos sobre cómo realizar una encuesta online Cómo realizar una encuesta online con éxito utilizando estos consejos profesionales Con tantas herramientas de encuesta en el mercado, puede parecer que cualquiera puede realizar una encuesta online. Sin embargo, para obtener resultados óptimos de tus esfuerzos, debes seguir algunas de las mejores prácticas que utilizan los expertos en la materia. Aquí tienes tres consejos para empezar tu próxima encuesta de investigación online.   1. Desarrolla objetivos sólidos y medibles Una de las claves para obtener grandes resultados es dedicar tiempo a establecer objetivos claros y concretos para tu investigación. Unos objetivos sólidos y mensurables te proporcionan una hoja de ruta sobre cómo desarrollarás las preguntas de tu encuesta y analizarás sus resultados. Si no tienes una idea clara de lo que buscas, tus resultados reflejarán este enfoque desordenado. Si necesitas ayuda para desarrollar objetivos, puedes consultar a expertos en desarrollo de encuestas. A menudo puedes encontrar a estos expertos disponibles para consulta como parte del equipo de atención al cliente de tu plataforma de encuestas, como ocurre con un producto como IdSurvey.   2. Selecciona una plataforma para realizar tu encuesta online ¡Las encuestas online son una gran ayuda para tu estrategia de marketing! Un factor importante para su éxito es el software que elijas. El software de encuestas adecuado puede marcar la diferencia en tu proyecto, al proporcionarte herramientas fáciles de usar para desarrollar tu encuesta, así como un formato atractivo que ayude a captar la atención de tus encuestados. Una de esas herramientas que utilizan muchos profesionales es IdSurvey, porque ofrece una amplia gama de funciones flexibles que te permiten desarrollar una encuesta online eficaz. Una vez seleccionada la plataforma adecuada, puedes desarrollar las preguntas específicas de tu encuesta y preparar la encuesta real para su distribución.   3. Distribuye la encuesta y recoge los datos La herramienta deencuestas que elijas debe ofrecerte varias formas de enviar la encuesta a tus encuestados. Cuando realices una encuesta en línea, puedes distribuirla mediante un enlace web que pueda utilizar cualquier encuestado, o puedes preferir generar un enlace individual para cada encuestado. Un programa de encuestas versátil te permitirá hacer ambas cosas. Una vez recopiladas las respuestas que necesitas, quizá quieras exportarlas a una herramienta de análisis externa para poder trabajar con los datos de una forma más profunda. La inversión inicial se traduce en resultados Aunque puede ser tentador querer realizar una encuesta en línea inmediatamente, los beneficios del tiempo invertido en investigación y desarrollo por adelantado se ven recompensados en tus resultados. Una serie de preguntas cuidadosamente elaboradas da lugar a una encuesta de investigación global eficaz, mientras que una encuesta elaborada deprisa y corriendo suele dar resultados incompletos. Otro componente crucial es la herramienta de encuestas online adecuada, así que tómate tu tiempo para hacer una demostración de un producto como IdSurvey antes de elegir cuál utilizar.   Descubre IdSurvey - Categories: Mundo de la investigación #### 4 razones para utilizar texto dinámico en tus encuestas El texto dinámico (o Text Piping) puede ayudarte a diseñar encuestas más eficaces y obtener mejores resultados con una palabra o frase concreta. ¿Tienes curiosidad por saber cómo? Descúbrelo en este artículo.   ¿Qué es un texto dinámico? Imaginemos que Coca-Cola quiere utilizar una encuesta para saber qué tipo de refresco prefieren sus clientes. Pueden diseñar preguntas como ésta: Pregunta 1: "¿Cuál es tu refresco favorito?" Respuesta 1: "Coca-Cola Zero" Pregunta 2: Del 1 al 10, ¿cómo calificarías el refresco que eliges? Pero la pregunta número 2 puede ser menos imprecisa si actualizamos automáticamente el texto con el nombre del refresco seleccionado en la Pregunta 1: Pregunta 2: "En una escala del 1 al 10, ¿cómo calificarías Coca-Cola Zero?" El texto dinámico (o texto canalizado) es perfecto para esto. De hecho, puedes personalizar preguntas y respuestas según la información que ya poseas o las respuestas que obtengas para que tu encuesta parezca dinámica y personalizada.   4 razones para utilizar texto dinámico en las encuestas He aquí 4 razones válidas para utilizar texto dinámico (o canalización de texto) en tu encuesta: Elimina lo innecesario La canalización del texto mantiene tu encuesta sencilla y centrada, evitando repeticiones. Diseña preguntas específicas Las preguntas claras y específicas son las más eficaces porque captan la atención del encuestado (si quieres saber más, lee nuestro artículo sobre el cuestionario más eficaz). Céntrate en tu objetivo Al insertar texto dinámico, puedes utilizar todos los datos que hayas recogido antes en encuestas anteriores.Puedes orientar las preguntas hacia un nuevo objetivo sin cambiar de dirección. Resultados de alta calidad ¿Por qué es tan importante la investigación de mercado? Porque los datos y resultados que obtengas son esenciales para tus decisiones. La canalización del texto mejora tus resultados, ya que mejora la calidad de la encuesta.   IdSurvey y tuberías de texto IdSurvey te permite utilizar texto dinámico de forma fácil e intuitiva. Todo lo que tienes que hacer para mostrar un valor de la base de datos es escribirlo entre llaves. Por ejemplo, {name} mostrará el nombre del encuestado. Además, también es muy fácil mostrar una respuesta anterior o datos específicos relacionados con tu encuestado (como número de hijos, dirección... y más).   En resumen El texto dinámico es una gran herramienta para diseñar encuestas estupendas, adaptadas a tu objetivo, y realmente eficaces. Prueba Text Piping con una demo de IdSurvey.   Descubre IdSurvey - Categories: Mundo de la investigación #### 5 errores de encuesta que desmotivan al encuestado Redactar "urn:enhancement-fbd4f666-97c6-4ba3-8931-f806e59724e5" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/questions">las preguntas de una encuesta puede parecer una tarea fácil, pero realmente es una fase importante de tu investigación y puedes incurrir con frecuencia en errores de encuesta.La forma en que redactes las preguntas puede determinar el éxito o el fracaso de tu recogida de datos. Por eso queremos enumerar los 5 errores más comunes en las encuestas: ¡toma nota y aléjate de ellos!   Errores comunes en las encuestas   1. Sesgo de respuesta Como las palabras ambiguas no tienen una interpretación unívoca, confunden al encuestado y corrompen los datos de la encuesta. Pongamos un ejemplo: "¿Dónde te gusta ir de compras? En este caso, la palabra defectuosa es "como": es demasiado genérica. ¿Con "como" te refieres a tiendas donde el personal es más amable? ¿Dónde los precios son más convenientes? ¿O dónde hay mejor ambiente? Por qué tienes que evitar errores y prejuicios: Cada encuestado interpretará la pregunta de forma diferente, por lo que no se pueden comparar las respuestas El encuestado no responderá racionalmente, sino que elegirá una respuesta que le parezca más coherente con su situación   2. Dobles negaciones, pasivas, preguntas demasiado complejas Hazlo sencillo, eso es lo que dicen los gurús de la comunicación. Cualquier estructura compleja puede influir negativamente en la investigación de tu encuesta. Ejemplo: "¿En qué tienda prefieres no comprar?" Esta misma pregunta puede formularse como: "¿En qué tienda compras?" En esta segunda consulta Evita la negación; Se ha eliminado "preferir"; Acorta la frase de 8 a 6 palabras Nuestros consejos: revisa todas las preguntasevitando negaciones, verbos pasivos, redacciones largas y verbos complejos. El encuestado se centrará más en la pregunta y aumentarás tu tasa de respuesta.   3. Preguntas dobles Cuando escribes una pregunta, es habitual que pidas varias cosas. Ejemplo: "En las próximas elecciones, ¿votarás al candidato que aumente los gastos públicos en bienestar e instrucción?" En este caso, si votas a un candidato que apoya la instrucción (y no el bienestar), no podrás responder y te verás obligado a dar una respuesta que no es cierta. Por tanto, las preguntas dobles aumentan la posibilidad de obtener respuestas ambiguas: si es posible, evítalas.   4. Preguntas absolutas Con la palabra absoluto, indicamos todas aquellas preguntas que incluyen un "nunca", "siempre", "cada"... Este tipo de pregunta suele dar lugar a respuestas estadísticamente inútiles. Ejemplo: "¿Desayunas siempre? (Sí/No). En el ejemplo, obligamos al encuestado a dar una respuesta genérica (todos los que se saltan el desayuno de vez en cuando se verán obligados a contestar "no") y damos a la pregunta demasiadas interpretaciones posibles (¿se considera desayuno el brunch? ¿Y si sólo tomo café?).   5. ¿Preguntas abiertas? Sí, pero... Las preguntas abiertas recogen datos más detallados y, por eso, debemos utilizarlas. Pero ¡utilízalas con cuidado! Pongámonos en el lugar del encuestado: ¿cómo te sentirías al comprobar que la mayoría de las preguntas incluyen espacios vacíos para rellenar? Dos posibles reacciones: se une a la encuesta pero a medida que avanza en ella dará respuestas cada vez más resumidas abandonará la encuesta En resumen, te sugerimos que distribuyas cuidadosamente tus preguntas abiertas sólo cuando necesites una respuesta detallada.   Descubre IdSurvey - Categories: Mundo de la investigación #### 5 Estrategias para mejorar tus técnicas de recogida de datos Las técnicas de recopilación de datos forman parte de las estrategias empresariales desde hace décadas. Como se señala en un artículo de Business.com de 2019, las encuestas siguen siendo "una de las mejores herramientas para hacer estudios de mercado". Según Keith Shields, de Designli, las encuestas permiten a una empresa "reunir la información que necesita sobre cada mercado y luego analizarla de mil maneras diferentes". La Harvard Business Review también señala que la recopilación de datos es una gran herramienta a la hora de medir el compromiso de los empleados. Da a los clientes la oportunidad de sentirse escuchados e influye en ellos para que cambien su comportamiento. Debido a su utilidad, no es de extrañar que la recopilación de datos también se haya adaptado a la era digital. Ya no se trata sólo de encuestas con lápiz y papel, ya que ahora las empresas pueden utilizar programas informáticos de encuestas. De hecho, las empresas que quieran utilizar la recogida de datos tendrán muchas opciones entre las que elegir. Pero tener a tu disposición el mejor software de encuestas no lo es todo. Si realmente quieres maximizar y optimizar tus técnicas de recogida de datos, puedes poner en práctica una serie de estrategias que complementarán todo lo que puede hacer el software.   Utiliza al máximo las técnicas de recogida de datos Es bueno tener una comparativa de programas de encuestas para que puedas tomar una decisión inteligente antes de comprar uno para tu empresa. Es incluso mejor tener en cuenta las siguientes estrategias para que el software que tienes pueda aprovecharse al máximo. Haz que las encuestas sean breves y amenas Cuando todavía estás aprendiendo a crear una encuesta en línea, puedes tener la tentación de meter tantas preguntas y tanta información como puedas. Sin embargo, crear una encuesta muy larga podría desanimar a tus encuestados. Lo ideal es que una encuesta sea lo suficientemente corta como para que los encuestados puedan terminar de responderla en un tiempo de entre 6 y 10 minutos. Asegúrate de que la pregunta que se te ocurre puede entenderse Aunque dispongas del mejor software para cuestionarios, será inútil si las preguntas que se te ocurren son ininteligibles y difíciles de responder. Cuando se te ocurran preguntas, asegúrate de no sugerir respuestas y de que basten unas pocas palabras como respuesta. Puedes optar por hacer preguntas de opción múltiple o incluso ofrecer una escala de respuestas, como hacer que los encuestados elijan desde la reacción más positiva a la menos positiva. No influyas en sus respuestas con palabras emotivas Cuando utilizas palabras emotivas como entusiasmado, consternado, asombrado y otros términos similares, puedes influir involuntariamente en las respuestas que obtienes de la gente. Tienes que asegurarte de que tus preguntas suenen lo más objetivas posible cuando las escribas. Asegúrate de que tu encuesta también sea llamativa Es difícil entusiasmarse por responder a una encuesta si parece hecha por un niño de primaria. Ni siquiera la mejor herramienta de encuestas en línea te va a ayudar a conseguir encuestados si no utilizas imágenes o vídeos para dar a tu encuesta ese toque extra. Debes saber que estas opciones están a tu disposición cuando hagas un cuestionario para la investigación. Pruébalo antes de enviarlo Incluso como práctica empresarial general, siempre es bueno someter tu trabajo a pruebas antes de enviarlo al público. Haz que tus compañeros le echen un vistazo primero para que puedan comprobar que todo funciona bien y que todas las preguntas tienen sentido. De este modo, puedes estar seguro de que obtendrás las mejores respuestas posibles de tus encuestados cuando finalmente envíes la encuesta. Encuentra las respuestas que necesitas Si se utiliza correctamente y con las estrategias adecuadas que lo complementen, el software de encuestas puede ser una herramienta valiosa para ayudar a tu empresa a encontrar las respuestas que necesita. Un software como IdSurvey, por ejemplo, es una forma inteligente y sencilla de gestionar tus encuestas. IdSurvey, en particular, es realmente fácil de usar. Como está basado en la web, las empresas que deciden utilizarlo no tienen que preocuparse de ninguna configuración ni instalación. Existe desde hace más de una década y es lo suficientemente intuitivo como para ayudar a reducir el tiempo dedicado a hacer encuestas, por complejas que sean. IdSurvey también cuenta con una interfaz gráfica que permite a sus usuarios crear fácilmente diseños llamativos y atractivos, lo que facilita la captación de encuestados. IdSurvey también cumple en lo que se refiere al servicio de atención al cliente, ya que cuenta con un equipo de asistencia que responde rápidamente a cualquier problema planteado por sus usuarios. Más que resolver problemas, el equipo de asistencia puede incluso asesorar a los usuarios o recomendarles integraciones de terceros que pueden comprobar. Con IdSurvey, una empresa puede estar segura de que dispone de una herramienta de encuestas en la que puede confiar para obtener las respuestas que necesita para crecer.   Descubre IdSurvey - Categories: Mundo de la investigación #### 6 cosas que debes saber antes de editar una encuesta Editar una encuesta: has probado tu encuesta, la has enviado a tus clientes para recoger respuestas y ahora estás listo para recoger tus datos. Pero de repente te das cuenta de que has olvidado una pregunta o de que una de tus opciones es incorrecta. ¿Qué hacer ahora? ¿Es correcto editar una encuesta en directo o tenemos que aceptar el error y seguir adelante?   Sí a editar una encuesta, pero ten cuidado Editar una encuesta siempre es posible: errare humanum est ("Errar es humano") y todavía no tenemos una máquina del tiempo. Pero es una buena práctica tener en cuenta algunos expedientes. Comprobemos nuestras "buenas prácticas": 1 Antes de editar, asegúrate de que tu encuesta no está "activa". Te sugerimos que pongas el enlace de tu encuesta en "no activo" y que lo vuelvas a poner justo después de terminar la edición. 2 ¿Cuántas respuestas obtuviste? ⁃ si no tienes respuesta, puedes editar toda la encuesta sin corromper las respuestas ⁃ si tienes pocas respuestas, aún puedes hacer alguna edición sin condicionar los resultados 3 Cambiar las opciones de respuesta Editar o añadir una opción de respuesta puede ser una buena forma de corregir los errores de la encuesta, sobre todo si has utilizado preguntas matriciales. Ten mucho cuidado si decides eliminar preguntas de la encuesta, ya que podrías corromper tus datos. Es mejor ocultarlo con una condición lógica especial. 4 ¿Añadir una pregunta? Sí, pero con lógica ¿Has olvidado alguna pregunta concreta? Siempre puedes añadirlo. Pero recuerda añadirlo en la posición más correcta para que la encuesta siga teniendo el flujo lógico correcto. 5 ¿Incluir nuevas reglas en tu encuesta? Así se hace sin riesgo ¿Quieres que el encuestado pueda responder a la encuesta varias veces? ¿Quieres que la entrevista sea anónima? Puedes hacer cualquiera de estas ediciones sin consecuencias en los resultados. 6 Borrar preguntas pero no datos No te lo tomes a la ligera: al borrar una pregunta también puedes perder las respuestas relacionadas. Aquí tienes dos soluciones: Puedes crear una copia de tu encuesta y editarla. Una vez hecho todo, puedes poner en marcha esta copia; Puedes duplicar la pregunta para editarla y ocultar la incorrecta. Se guardarán todas las respuestas recogidas. La mejor solución Así que, teniendo esto en cuenta, todos los programas modernos de gestión de encuestas pueden editar o eliminar preguntas y respuestas sin consecuencias para los datos recogidos. Además, la mayoría de las herramientas profesionales tienen un modo de prueba que te permite comprobar una vista previa de la encuesta y editar el cuestionario antes de que salga en directo. Por ejemplo, IdSurvey guarda las respuestas recogidas aunque elimines o edites una pregunta o una opción de respuesta, y te permite utilizar el modo de prueba de la encuesta para que el proceso de diseño de la encuesta sea fluido.   Descubre IdSurvey - Categories: Mundo de la investigación #### Aleatorización: aumentar la calidad de los datos en la investigación La aleatorización es una técnica muy conocida que puede aumentar la calidad de los datos en la investigación y limitar la falsificación. Veamos cómo funciona. Todo el mundo sabe que la calidad de los datos depende de cómo y cuándo se hagan las preguntas. La atención del encuestado varía durante el cuestionario, lo que invalida las respuestas y causa problemas de calidad.   ¿Qué es la aleatorización? Analizando el comportamiento de los encuestados, los investigadores descubrieron que algunos efectos corruptores son realmente frecuentes: Efecto primario: la gente suele elegir la primera opción de una larga lista de respuestas Efecto de recurrencia: la gente suele elegir la última opción Capacidad de atención y bloques de preguntas: si el cuestionario está en bloques, el encuestado tenderá a responder al segundo bloque de preguntas exactamente igual que al primero. La aleatorización limita estos efectos mejorando la calidad de los datos. Teniendo esto en cuenta, veamos algunas aplicaciones.   Tipos y aplicaciones para aumentar la calidad de los datos en la investigación Hay 2 tipos de aleatorización: Aleatorización Básica: implica a todos los elementos que van rotando unos con otros. "No contesta", "Otro/especifique" o "No sabe" suelen excluirse de la aleatorización y colocarse como últimos Aleatorización por bloques: los elementos están en bloques. La aleatorización afecta tanto a los bloques como a los elementos dentro de los bloques. ¿Cuándo utilizarlo? ¿Cuándo es mejor (y más eficaz) utilizarlo? ¿Y cuándo es irrelevante? En primer lugar: sueles encontrar aleatoriedad en las encuestas de opinión, como los sondeos electorales. En preguntas como "¿a quién votarás?" - las respuestas están en orden aleatorio. Otro uso habitual son las encuestas de evaluación de productos para garantizar la integridad de los datos. También puedes utilizarlo para preguntas sobre información personal. Muy a menudo, muchos encuestados abandonan los cuestionarios porque las preguntas personales no están bien distribuidas. Por eso una simple aleatorización puede beneficiar no sólo la calidad de los datos, sino también la tasa de respuesta. ¿Pero cuándo es irrelevante? Veamos 3 escenarios: En las preguntas demográficas: edad, sexo, fecha de nacimiento... la aleatorización es irrelevante y además puede ser contraproducente ya que requiere un mayor esfuerzo para el encuestado Escalas de puntuación: una escala aleatoria (como de 1 a 5) es inútil y puede confundir al encuestado Lista larga de opciones: ante una lista larga de opciones es más fácil desplazarlas en un orden lógico (como el orden alfabético) que en uno aleatorio.   En resumen La aleatorización es útil para minimizar la corrupción de datos y mejorar la recogida de datos en algunas encuestas. No puede garantizar cero riesgos para tus resultados, pero puede ser realmente útil. Además, con la mayoría de los programas informáticos actuales, la aleatorización puede establecerse automáticamente en cualquier metodología de encuesta, lo que ahorra tiempo a los investigadores y garantiza un uso correcto de esta técnica.   ¡Descubre el potente motor aleatorio de IdSurvey! - Categories: Mundo de la investigación #### Alternativas a Qualtrics: los mejores competidores a tener en cuenta hoy Cuando se habla de software para encuestas, Qualtrics es sin duda uno de los nombres más conocidos a nivel global. Sin embargo, en los últimos años muchas empresas e institutos de investigación han empezado a considerar alternativas en busca de soluciones más flexibles, personalizables o simplemente más adecuadas a sus necesidades específicas. En este artículo ofrecemos una visión general de las principales alternativas a Qualtrics disponibles actualmente en el mercado, centrándonos especialmente en la experiencia de quienes han elegido IdSurvey como su plataforma de referencia. A través de las opiniones de nuestros clientes que han utilizado ambas soluciones, hemos recopilado comentarios y comparaciones reales para ayudarte a entender cuál plataforma puede ser realmente la más adecuada para tu organización.   Principales alternativas a Qualtrics: los mejores competidores para explorar   1 IdSurvey IdSurvey es un software para la creación, distribución de encuestas y análisis de los datos recopilados. Cuenta con más de 20 años de experiencia y una amplia gama de herramientas y funciones de alto nivel.Aunque fue desarrollado para profesionales del sector de la investigación, la interfaz de IdSurvey es fácil de usar. A lo largo de los años, la combinación entre herramientas profesionales y facilidad de uso ha hecho que IdSurvey sea cada vez más accesible también para usuarios semi-profesionales, convirtiéndose en una de las alternativas a Qualtrics más sólidas del mercado. Una de las ventajas de IdSurvey frente a Qualtrics es la alta personalización de cada aspecto de la encuesta. De hecho, el equipo de soporte no solo ofrece soluciones concretas para diseñar flujos específicos del cuestionario o su distribución, sino que también desarrolla integraciones personalizadas con sistemas de terceros. Además, IdSurvey se distingue por dos herramientas propietarias: IdCode y FlowScript, que permiten a los usuarios superar los límites inherentes a cualquier otro software de encuestas. Estas herramientas permiten crear flujos y reglas avanzadas, incluso si no estaban previstas originalmente por el software. Pros Funciones profesionales avanzadas Interfaz de usuario intuitiva Adecuado para usuarios semi-profesionales y expertos Soporte altamente especializado Compatible con encuestas telefónicas y presenciales Precios transparentes y escalables Disponible en instalación local bajo solicitud Contras Prueba gratuita disponible solo bajo solicitud No dispone de plan gratuito ni por suscripción (modelo de pago por uso) Curva de aprendizaje más pronunciada en comparación con herramientas no profesionales No es ideal para encuestas básicas sin lógica ni flujos complejos Soporte disponible solo en inglés, español e italiano Más datos, mejores decisiones, resultados reales. Todo con IdSurvey. Solicita una demo 2 SurveyMonkey SurveyMonkey fue una de las primeras plataformas en introducir un modelo de suscripción con registro de autoservicio. Con el tiempo, amplió su conjunto de funciones, pero sigue centrándose en la simplicidad, lo que la hace ideal para encuestas rápidas y básicas. Pros Muy fácil de usar para principiantes Plantillas de cuestionarios predefinidas Integración con aplicaciones de terceros Plan gratuito disponible Contras La mayoría de las funciones avanzadas están restringidas a planes de pago Personalización limitada en los planes de nivel básico 3 QuestionPro QuestionPro es una plataforma robusta para el diseño y análisis de encuestas, pensada para usuarios profesionales y organizaciones. Admite una recopilación de datos en profundidad, análisis detallado y lógica avanzada en encuestas, lo que la convierte en una buena opción para investigaciones complejas. Sin embargo, su interfaz anticuada requiere una curva de aprendizaje más pronunciada. Pros Amplia variedad de tipos de preguntas Alta personalización de plantillas y lógica Adecuada para usuarios semi-profesionales Contras Funciones avanzadas costosas Interfaz desactualizada y poco intuitiva Curva de aprendizaje elevada Algunos planes empresariales no están disponibles en línea 4 Alchemer (formerly SurveyGizmo) Alchemer es una plataforma avanzada para la creación y gestión de encuestas. Está diseñada para equipos profesionales que requieren una alta personalización y lógica compleja. Admite lógica avanzada e integraciones con diversas herramientas, lo que la convierte en una buena opción para contextos estructurados. Aunque es muy potente, puede resultar compleja de configurar y utilizar. Pros Conjunto completo de funciones avanzadas Gran personalización de lógica y diseño Integraciones API con herramientas empresariales Adecuada para proyectos de investigación complejos Contras Curva de aprendizaje muy pronunciada Las funciones avanzadas solo están disponibles en planes superiores Menos adecuada para encuestas rápidas o simples Más información, mejores decisiones, resultados medibles. Con IdSurvey. Solicita una demo 5 Medallia Medallia es una plataforma de nivel empresarial especializada en la gestión de la experiencia del cliente (CX) y la experiencia del empleado (EX), diseñada para grandes organizaciones con requisitos complejos. La plataforma permite recopilar comentarios desde múltiples canales y analizarlos en tiempo real mediante herramientas avanzadas de inteligencia artificial y aprendizaje automático. Sin embargo, su complejidad y enfoque en proyectos a gran escala la hacen menos adecuada para equipos más ágiles o que buscan una solución rápida e inmediata. Pros Recopilación de comentarios multicanal Análisis de datos avanzados Integraciones empresariales Diseñada para casos de uso complejos Contras Curva de aprendizaje muy alta Costosa Interfaz de usuario compleja Menos adecuada para búsquedas rápidas o usuarios que buscan simplicidad No ofrece prueba gratuita 6 Typeform Typeform se centra en el diseño de formularios y solo recientemente ha añadido funcionalidades para la creación de encuestas interactivas simples. Se caracteriza por un diseño moderno y una interfaz conversacional que busca mejorar la experiencia del usuario final. Es especialmente valorada por su facilidad de uso y la estética atractiva de sus formularios. Sin embargo, sus funcionalidades son extremadamente limitadas en comparación con soluciones más robustas en el sector de las encuestas. Pros Interfaz moderna y atractiva Fácil integración con algunas herramientas de terceros No se requiere experiencia previa Activación autoservicio Contras Más adecuada para proyectos simples o de marketing Carece de herramientas profesionales de distribución y análisis Lógica y ramificación limitadas 7 Survio Survio es una plataforma de encuestas en línea diseñada para usuarios que buscan una herramienta simple y directa. Con una interfaz intuitiva y más de 100 plantillas predefinidas, permite crear cuestionarios en pocos minutos. Es especialmente adecuada para pequeñas empresas, estudiantes y organizaciones sin fines de lucro que necesitan recopilar opiniones de forma rápida. Pros Apta para principiantes Interfaz limpia y sencilla Activación autoservicio Contras No ofrece herramientas profesionales de distribución o análisis Lógica y ramificación muy limitadas Integraciones con terceros poco sólidas Funciones avanzadas solo en planes premium 8 SurveySparrow SurveySparrow es una plataforma de encuestas en línea que se distingue por su interfaz conversacional y su enfoque mobile-first, diseñada para aumentar la tasa de finalización de los cuestionarios. Es especialmente valorada por su facilidad de uso y la apariencia atractiva de los formularios. Sin embargo, para proyectos de investigación más complejos o necesidades avanzadas de análisis, puede resultar limitada en comparación con soluciones más robustas. Pros Encuestas en formato conversacional tipo chat Interfaz fácil de usar Distribución multicanal Contras Personalización de diseño limitada Herramientas de análisis poco potentes Funciones de distribución básicas 9 Google Forms Google Forms es una herramienta gratuita para crear formularios y encuestas en línea, incluida en la suite de Google Workspace. Es especialmente valorada por su simplicidad, integración con Google Drive y accesibilidad para usos personales o educativos. Ofrece funcionalidades básicas que no son adecuadas para investigaciones estructuradas o contextos empresariales profesionales. Pros Completamente gratuita Muy fácil de usar Ideal para encuestas informales o uso educativo Contras Lógica y ramificación básicas Personalización mínima No ofrece herramientas de análisis Carece de opciones avanzadas de distribución Interfaz desactualizada Más datos, mejores decisiones, resultados reales. Todo con IdSurvey. Solicita una demo 10 Zoho Survey Zoho Survey es una herramienta de encuestas en línea, integrada en el ecosistema de Zoho, diseñada para pequeñas y medianas empresas. Ofrece una variedad de plantillas predefinidas, soporte multilingüe e integraciones con otros productos de Zoho. Puede resultar limitada en comparación con soluciones más robustas. Pros Amplia biblioteca de plantillas preconfiguradas Plan gratuito con funciones básicas Contras Personalización de diseño limitada salvo en planes superiores Funciones avanzadas solo disponibles en planes de pago Interfaz menos intuitiva Alternativas a Qualtrics: cómo destaca IdSurvey entre los mejores competidores Qualtrics es sin duda una de las plataformas de encuestas más conocidas a nivel mundial. Ofrece una interfaz moderna y fácil de usar, diseñada para ayudar incluso a los usuarios con menos experiencia a crear cuestionarios básicos rápidamente. Sin embargo, esta elección de diseño a menudo da lugar a una estructura rígida que puede convertirse en una limitación al gestionar flujos de trabajo complejos, lógica avanzada o encuestas con requisitos técnicos específicos. Para las organizaciones que buscan una alternativa más flexible y potente a Qualtrics, IdSurvey destaca por su alto grado de personalización y control. Ambas plataformas ofrecen una gran variedad de tipos de preguntas, pero IdSurvey va más allá al admitir preguntas multimedia avanzadas—incluyendo imágenes, audio y video—así como cuadrículas interactivas en 3D. Estas funciones permiten una experiencia más dinámica y estructurada para el encuestado, y no están disponibles en Qualtrics, que se mantiene dentro de un marco más estandarizado. Otro punto crítico de comparación entre las alternativas a Qualtrics es el entorno de diseño de encuestas. Mientras que Qualtrics prioriza la simplicidad, esto suele ir en detrimento de la libertad de diseño. Construir lógica condicional compleja, rutas personalizadas o reglas avanzadas puede resultar frustrante—o incluso imposible sin comprometer la estructura original. Como resultado, los usuarios pueden verse obligados a adaptar su proyecto de investigación al software, en lugar de que el software se adapte a sus necesidades. IdSurvey adopta el enfoque opuesto. Está diseñado para investigadores, organizaciones y profesionales que necesitan control total sobre cada aspecto de su encuesta. Con herramientas propietarias como IdCode y FlowScript, los usuarios pueden definir condiciones lógicas precisas, crear rutas de ramificación sofisticadas y gestionar el comportamiento de la encuesta con un nivel de detalle excepcional. Esta arquitectura convierte a IdSurvey en un competidor ideal de Qualtrics para proyectos empresariales, institutos de investigación, agencias y equipos de datos que buscan plena libertad en el modelado de datos. El soporte técnico es otro aspecto clave donde IdSurvey se diferencia de otras alternativas a Qualtrics. Si bien Qualtrics ofrece documentación extensa y soporte, su asistencia directa puede parecer genérica y, en ocasiones, lenta—especialmente cuando se necesita ayuda práctica. En cambio, IdSurvey cuenta con un equipo de soporte especializado con una amplia experiencia, capaz de asistir a los clientes a lo largo de todo el ciclo de vida del proyecto. El enfoque es consultivo: el equipo no solo responde preguntas, sino que contribuye activamente al diseño e implementación de la encuesta, asegurando que el resultado final se alinee plenamente con las expectativas del cliente. Por último, aunque Qualtrics ofrece un conjunto de funciones prediseñadas adecuadas para casos de uso comunes, carece de la flexibilidad necesaria para investigaciones avanzadas. IdSurvey está pensado para usuarios que desean crear encuestas complejas, optimizadas y totalmente personalizadas, sin estar limitados por las restricciones de una plataforma estandarizada. Si estás buscando una verdadera alternativa a Qualtrics que ofrezca capacidades avanzadas y total libertad en el diseño de encuestas, IdSurvey es una opción muy atractiva. Alternativas a Qualtrics: ¿por qué elegir IdSurvey en lugar de Qualtrics? Más tipos de preguntas, incluyendo multimedia y cuadrículas interactivas Máxima flexibilidad lógica con IdCode y FlowScript Soporte completo para flujos de trabajo complejos, sin limitaciones estructurales Equipo de soporte dedicado y experto Ideal para proyectos de investigación avanzados, empresariales y personalizados Más información, decisiones más inteligentes, resultados medibles. Con IdSurvey. Solicita una demo - Categories: Mundo de la investigación #### Aprende a crear una encuesta online Con estos consejos puedes crear fácilmente una encuesta online Si necesitas aprender a crear una encuesta en línea para tu proyecto de investigación, debes comprender algunos aspectos básicos antes de empezar. Aunque existen muchos tipos de plataformas online diferentes para la creación de encuestas, IdSurvey tiene varias ventajas sobre la competencia que pueden facilitarte mucho el proceso.   Cómo crear una encuesta online: cómo empezar La encuesta en línea es una metodología conocida comúnmente como entrevista web asistida por ordenador (CAWI). Uno de los primeros pasos para crear una encuesta es introducir la configuración de la misma, empezando por las opciones de contacto. En IdSurvey, por ejemplo, tienes la opción de distribuir tu encuesta a través de un enlace general que permite respuestas anónimas. Alternativamente, puedes crear un enlace individual basado en ID para cada encuestado. Esta función te permite hacer un seguimiento de la información y las respuestas individuales de cada persona que realiza tu encuesta. Puedes importar tu lista de contactos para distribuir tu encuesta fácilmente.   Diseñar tu encuesta Otro aspecto importante es aprender a diseñar el cuestionario propiamente dicho. IdSurvey te ofrece una amplia gama de opciones para añadir secciones a tu encuesta. No necesitas saber escribir código, porque el programa IdSurvey tiene una interfaz gráfica. Sin embargo, si sabes codificar y deseas utilizar esta funcionalidad, el programa también te lo permite. Es fácil crear nuevas secciones y páginas en la ventana Gestión de preguntas del creador de encuestas. Hay muchos temas para ayudarte a personalizar el aspecto de tu encuesta, y también puedes subir un logotipo si quieres.   Enviar tu encuesta a los encuestados El software IdSurvey tiene una función de envío por correo electrónico que te permite enviar tu encuesta directamente a los encuestados que elijas, sin salir del programa. Esta función te permite recopilar estadísticas por correo electrónico para controlar el índice de respuesta a tu encuesta. También puedes establecer cuotas para tu encuesta, de modo que recojas entrevistas que sean relevantes para tu muestra estadística. Cuando estés aprendiendo a crear una encuesta online, la facilidad de uso y la capacidad de respuesta son las principales prioridades. IdSurvey te permite recopilar la información que necesitas de una forma adaptada a tus necesidades.   Descubre IdSurvey - Categories: Mundo de la investigación #### Características principales de las mejores herramientas de encuestas online Encontrar las mejores herramientas de encuesta online es una clave importante para obtener resultados procesables En el competitivo mercado actual, recopilar datos es esencial para hacer crecer tu negocio. Para los investigadores, las instituciones y las universidades, las mejores herramientas de encuesta en línea son necesarias para recopilar las respuestas de las encuestas para realizar análisis en profundidad. Tanto si trabajas para conocer mejor a los clientes de tu empresa como si necesitas recabar información para un proyecto de investigación, elegir la herramienta adecuada es un primer paso importante en la planificación para obtener resultados precisos y relevantes.   Interfaz gráfica intuitiva Cuando necesites diseñar y crear una encuesta, no deberías tener que dedicar cantidades interminables de tiempo a juguetear con el software para conseguir que haga lo que necesitas. Las mejores herramientas de encuestas en línea ofrecen una interfaz intuitiva que te permite diseñar una encuesta eficaz con unos conocimientos técnicos mínimos. Un buen ejemplo de este tipo de producto es el programa informático IdSurvey. Su intuitiva interfaz no requiere conocimientos de programación, porque lo que ves en la pantalla mientras diseñas es exactamente el aspecto que tendrá la encuesta cuando esté lista para ser administrada.   Versatilidad en la recogida de datos Las mejores herramientas de encuestas en línea permiten a los administradores de encuestas utilizar diversos métodos para recopilar la información que necesitan. A veces puede ser a través de una encuesta telefónica, como en una entrevista telefónica asistida por ordenador (CATI), mientras que otros contextos pueden requerir la comodidad de una aplicación que pueda utilizarse en una tableta o un teléfono móvil. El diseño de la encuesta tiene que incluir funciones avanzadas como la lógica de salto o preguntas de encuesta multimedia.   Análisis de alto rendimiento Una vez recopilados los resultados de tu encuesta, tienes que peinar los datos de forma que te ayuden a conseguir tus objetivos. Las mejores herramientas te permiten hacerlo mediante diversas aplicaciones adaptadas a tus necesidades y conocimientos. Quizá busques un desglose gráfico fácil de usar de tus resultados. O quizá seas un investigador que necesita funciones estadísticas avanzadas, como el análisis bivariante. La herramienta de encuesta que utilices debe seguir trabajando duro para ti incluso después de que finalice la fase inicial de recogida de datos. Si buscas las mejores herramientas de encuestas en línea para tu próximo proyecto de investigación, ten muy en cuenta las características antes mencionadas, todas ellas incluidas en el softwareIdSurvey, antes de hacer tu elección. Tu herramienta de encuesta es un componente esencial de tu investigación, así que no confíes el trabajo a un software deficiente cuando sólo sirve el mejor.   Descubre IdSurvey - Categories: Mundo de la investigación #### Casos de éxito de clientes: Estudio de caso AEC AEC - el primer testimonio de nuestras Historias de Éxito de Clientes - recibió el encargo del Ayuntamiento de Logan de un Proyecto de Investigación para el "Estudio de Participación Activa en Logan". Para llevar a cabo este proyecto, AEC decidió utilizar el software IdSurvey. Estamos orgullosos del éxito de nuestros clientes y nos complace contar la historia de éxito de nuestros clientes. " Esta es una de las primeras encuestas que hicimos con IdSurvey. También, una que, de hecho, fue guionizada por el equipo de IdWeb, ya que requería un extenso guion de código. El jueves 9 de junio de 2016, el Ayuntamiento de Logan recibió el Premio a la Excelencia de Parques y Ocio de Australia (QLD) por esta misma investigación. Es un gran reconocimiento al trabajo y al ingenio de AECpara desarrollar metodologías de investigación que sean innovadoras y originales y alcancen los objetivos. El Ayuntamiento de Logan encargó la investigación para evaluar los niveles de participación en el deporte, el ocio y la actividad física de los residentes de la ciudad." Caso de éxito de un cliente: Estudio de caso AEC AEC utilizó un enfoque a medida y amplió la metodología para incluir un enfoque de encuesta de modo mixto para atender al diverso perfil demográfico del Ayuntamiento de Logan gracias a las posibilidades de IdSurvey. El primer enfoque consistió en utilizar el módulo telefónico de IdSurvey, así como los módulos presencial y online, para garantizar un muestreo representativo de la población y que los resultados fueran estadísticamente válidos. Para programar nuestro cuestionario optamos por el servicio de scripting IdWeb. El equipo de scripting de IdWeb se ocupó de nuestra encuesta desarrollando para nosotros funcionalidades personalizadas avanzadas y asegurándose de que nuestra encuesta funcionaba como queríamos. A continuación, el siguiente paso fue validar aún más los resultados cuantitativos de la encuesta realizando consultas en profundidad. Finalmente, fuimos un paso más allá y nos aseguramos de que el enfoque de AECse elaborara cuidadosamente para realizar un análisis comparativo con estudios nacionales preexistentes. Los resultados del "Estudio sobre la Participación Activa en Logan" proporcionan al Ayuntamiento una visión crítica de los niveles y motores de la participación en el deporte, el ocio y la actividad física de los habitantes de Logan. El innovador y galardonado "Estudio sobre la Participación en Logan Activa" es un componente clave para informar al Consejo sobre el desarrollo de una visión a largo plazo: la Estrategia de Logan Activa. Priya Narsey - Consultorade Investigación de Mercado de AeC - ( https://www.aecgroupltd.com) Foto de Steve Swenson El proyecto de investigación del Ayuntamiento sobre actividad física obtiene una nominación para un premio nacional La Subdivisión de Deportes, Ocio e Instalaciones del Ayuntamiento de Logan ha sido nominada como finalista en los Premios Nacionales 2016 de Parques y Ocio de Australia tras recibir el Premio a la Excelencia en Proyecto de Investigación de Queensland por el "Estudio sobre la Participación Activa en Logan". - Categories: Historias #### CATI CAWI Comparación de la metodología CAPI Recogida de datos CATI vs CAWI vs CAPI Comparación de la metodología CATI CAWI CAPI. Entrevista telefónica asistida por ordenador vs. Entrevista web asistida por ordenador vs. Entrevista personal asistida por ordenador CATI CAWI CAPI Cobertura de población Coste por entrevista ALTO BAJA MEDIO-ALTO Inversión inicial ALTO BAJA MEDIO-ALTO Fiabilidad de los datos recogidos Precisión de las respuestas Redención Realización rápida de encuestas Tasa de abandono MEDIO-ALTO ALTO BAJA Bueno para un cuestionario largo Bueno para cuestionarios complejos - Categories: Mundo de la investigación #### Cómo crear una encuesta web Con una encuesta CAWI, puedes recopilar datos fácilmente utilizando una herramienta versátil y receptiva Si necesitas realizar una encuesta de investigación, ya sea para un proyecto académico o para recopilar datos sobre clientes, primero tienes que elegir la metodología. Una forma versátil y ágil de realizar tus entrevistas es utilizar un CAWI encuesta. CAWI, o entrevista web asistida por ordenador, es fácil de configurar y utilizar. Aquí tienes algunos consejos que te ayudarán a empezar.   ¿Qué es una encuesta CAWI? Como su nombre indica, un CAWI encuesta se realiza online, utilizando herramientas de encuesta online como el software IdSurvey. Los usuarios acceden a la encuesta a través de un enlace que proporcionas mediante una invitación por correo electrónico o en una página web. Hay algunas características que hacen que este tipo de encuesta sea único: Llega a un gran número de encuestados simultáneamente. Crea un enlace personalizado para cada encuestado o recoge respuestas anónimas. Incluye imágenes, vídeo, audio y archivos adjuntos con tu encuesta. Personaliza el aspecto de tu encuesta para los usuarios utilizando estilos CSS. Combina tu CAWI encuesta con otras metodologías, como CATI y CAPI, utilizando IdSurvey.   ¿Cómo crear una encuesta web con IdSurvey? No todas las herramientas de encuestaCAWI son iguales. IdSurvey permite diseñar y crear una encuesta según tus necesidades. Nuestro software de encuestas es adecuado para investigadores académicos y universitarios y para la investigación empresarial o del consumidor. Es fácil gestionar tus encuestas con IdSurvey utilizando funciones como el remitente de correo electrónico integrado y la función Campañas inteligentes para optimizar automáticamente la cumplimentación de cuotas de encuestas. También dispondrás de una asistencia técnica rápida en caso de que te encuentres con algún problema para el que necesites ayuda.   Cómo crear una encuesta web El proceso de creación de un CAWI encuesta consiste en crear las preguntas de la encuesta y la plantilla que verán tus usuarios cuando rellenen el cuestionario en línea. Puedes seleccionar plantillas de encuestas prediseñadas e incorporar tu propio logotipo. El diseño se adaptará a la pantalla del usuario, ya sea un smartphone, el monitor de un ordenador o una tableta. Puedes elegir distintos tipos de formatos de pregunta, como arrastrar y soltar, deslizador, puntuación, matriz o preguntas abiertas. El software IdSurvey CAWI te guía a través del proceso para que puedas crear un cuestionario de primera calidad que te proporcione los datos que necesitas. Crear un CAWI encuesta es una forma excelente de obtener información procesable de forma rápida y eficaz de tus encuestados objetivo. Descubre IdSurvey - Categories: Mundo de la investigación #### Cómo la inteligencia artificial está revolucionando la investigación de mercados. Perspectivas del seminario web de ESOMAR La inteligencia artificial (IA) está redefiniendo el mundo de la investigación de mercados más rápido que cualquier otra innovación tecnológica. Mientras que Internet tardó más de 15 años en convertirse en una herramienta de uso común, la IA generativa lo ha logrado en menos de tres. Hoy en día, las herramientas de encuestas con IA permiten diseñar, distribuir y analizar cuestionarios en tiempo récord, integrando automatización, aprendizaje automático y análisis predictivo. Para los profesionales de la investigación cuantitativa, esto significa nuevas oportunidades de eficiencia, precisión y obtención inmediata de insights. Tendencias clave El cambio es más rápido de lo que muchas organizaciones anticipaban, y quienes lo integren primero obtendrán una ventaja competitiva. Durante el seminario web de ESOMAR “How to Leverage AI for Market Research and Insights”, Ray Poynter (ResearchWiseAI & NewMR) identificó tres tendencias principales que están configurando el futuro de la IA en la investigación de mercados: Velocidad de cambio sin precedentes La evolución de los modelos de IA es exponencial. Los grandes modelos de lenguaje (LLM) se actualizan cada pocos meses, haciendo que técnicas y flujos de trabajo establecidos queden rápidamente obsoletos. Este ritmo obliga a investigadores y empresas a adaptarse de forma continua, actualizando herramientas y habilidades para mantenerse competitivos. Mercado volátil y “el ganador se lo lleva todo” El primero que logre aprovechar la IA de manera efectiva en el sector de la investigación obtendrá una ventaja estratégica. Empresas como Meta, Google y OpenAI están invirtiendo miles de millones para alcanzar la “superinteligencia”, pero en el contexto de la investigación de mercados esto significa principalmente integrar la IA en los procesos de generación de insights, no solo como tecnología complementaria, sino como parte central del flujo de toma de decisiones. Transformación de habilidades Los investigadores ya no son solo analistas o científicos de datos, sino “supervisores de IA”: figuras capaces de guiar modelos generativos, definir prompts eficaces, validar resultados e interpretarlos dentro del contexto de los datos de investigación. Las soft skills —pensamiento crítico, creatividad, empatía— siguen siendo esenciales para dar sentido a los resultados de las máquinas.   En resumen: la IA no reemplazará la investigación, pero cambiará radicalmente la forma en que se concibe, diseña y analiza. La IA en la investigación cuantitativa El impacto de la inteligencia artificial en la investigación cuantitativa es profundo y tangible. Tradicionalmente, esta se basa en datos estructurados provenientes de encuestas o paneles; hoy, la IA permite ampliar, interpretar y validar estos datos de formas antes imposibles. Análisis automatizado y predictivo: la IA puede identificar correlaciones ocultas en los conjuntos de datos, generar clústeres de comportamiento y predecir tendencias futuras. Los modelos de machine learning ya se utilizan para segmentaciones dinámicas y análisis de impulsores, reduciendo el tiempo y los costos de los análisis estadísticos tradicionales. Limpieza y validación de datos: las herramientas de encuestas con IA integrada pueden detectar respuestas incoherentes, patrones sospechosos o “straight lining” (respuestas demasiado uniformes) en tiempo real, mejorando la calidad de los datos y reduciendo la necesidad de controles manuales. Reportes automatizados: la IA transforma automáticamente los conjuntos de datos en paneles interactivos y reportes redactados en lenguaje natural (“Generación de Lenguaje Natural”), haciendo que los resultados sean legibles incluso para quienes no son analistas y acelerando considerablemente el trabajo profesional. Fusión de datos cuantitativos y cualitativos: la IA permite combinar números y texto: las respuestas abiertas se analizan semánticamente y se vinculan a variables cuantitativas, ofreciendo una visión más rica del comportamiento y las motivaciones de los encuestados. Nuevos modelos de recopilación de datos: el surgimiento de las encuestas conversacionales —cuestionarios realizados a través de chat, asistentes de voz o avatares digitales— representa la frontera más prometedora. Estas herramientas hacen que la experiencia sea más natural para el encuestado y mejoran las tasas de finalización. Datos y personas sintéticas: una de las evoluciones más interesantes de la investigación cuantitativa impulsada por IA es la generación y el uso de datos sintéticos: información creada artificialmente por la IA para replicar las características estadísticas de los datos reales. Estos conjuntos de datos pueden utilizarse para: complementar muestras existentes (aumentando la base estadística de subgrupos difíciles de alcanzar); simular escenarios de mercado; probar cuestionarios y modelos analíticos antes de la recopilación real de datos.   Junto a los datos sintéticos, también surgen las personas sintéticas o gemelos digitales, entidades digitales que imitan los comportamientos, preferencias y respuestas de grupos de personas reales. Aunque no reemplazan la investigación real, representan una integración valiosa para ampliar la profundidad analítica y la capacidad predictiva, especialmente en las fases de prueba de conceptos y modelado de tendencias. Desafíos y consideraciones éticas La integración de la IA en los procesos de investigación de mercados trae consigo grandes oportunidades, pero también responsabilidades igualmente significativas. La IA es tan poderosa como los datos con los que se entrena y, por esta razón, refleja inevitablemente las limitaciones y sesgos de sus fuentes. Gran parte de los modelos actuales se basan en datos de contextos occidentales —lo que los académicos denominan “WEIRD” (Western, Educated, Industrialized, Rich and Democratic)—, lo que puede introducir sesgos culturales y demográficos que distorsionen la interpretación de los resultados. Por ello, es crucial que los investigadores mantengan una visión crítica, verificando la representatividad de los datos y la neutralidad de los análisis generados por IA. El aspecto ético no se limita a la calidad de los datos, sino también a su seguridad. Las plataformas de encuestas y análisis deben garantizar la protección total de la información sensible, especialmente cuando se almacena o procesa en servicios en la nube. Saber dónde se almacenan los datos, quién puede acceder a ellos y si se utilizan para entrenar modelos externos es ahora un requisito esencial. En respuesta, están surgiendo soluciones “on-premise” y sistemas basados en modelos locales —la llamada edge AI— que permiten procesar los datos directamente en entornos controlados sin necesidad de enviarlos a servidores remotos. Otro desafío es la fiabilidad de los resultados. Los modelos generativos, por sofisticados que sean, pueden producir resultados aparentemente coherentes pero incorrectos —las llamadas “alucinaciones”. Por eso, el control humano sigue siendo esencial: el principio human in the loop garantiza que cada insight elaborado por la IA sea verificado, interpretado y contextualizado por un experto antes de su difusión. Finalmente, adoptar la IA en la investigación de mercados también implica una responsabilidad cultural. Cada aplicación debe evaluarse no solo por su eficiencia o precisión, sino también por la transparencia algorítmica, el consentimiento informado de los participantes y el impacto ambiental del procesamiento de datos. Integrar la IA en la investigación no es solo una decisión tecnológica: es una elección que redefine cómo producimos e interpretamos el conocimiento. Qué esperar en los próximos 3-5 años Aunque no tenemos una bola de cristal, las tendencias actuales apuntan hacia varias direcciones claras para la IA en la investigación de mercados: Las encuestas conversacionales (por chat, voz o asistentes virtuales) se convertirán en un método estándar de recopilación de datos. La IA estará integrada de extremo a extremo: desde el diseño del cuestionario hasta la recopilación, análisis y generación de reportes. El papel del investigador evolucionará aún más: de ejecutor de datos a intérprete estratégico y supervisor de IA. La formación continua y la conciencia ética serán esenciales para los equipos que gestionan plataformas inteligentes de encuestas e interpretan modelos generados por IA.   está transformando cada capa de la investigación de mercados. Desde el diseño de encuestas hasta el análisis de datos, la automatización y los modelos generativos están redefiniendo lo posible y, al mismo tiempo, nos desafían a repensar nuestro papel como investigadores. La inteligencia artificial no reemplaza la experiencia humana: la potencia. El futuro de la generación de insights radica en la colaboración entre humanos y sistemas inteligentes: los humanos aportan contexto, empatía e interpretación; la IA ofrece velocidad, escala y profundidad analítica. Para quienes utilizan herramientas de encuestas con IA, plataformas CAWI/CATI o software de investigación cuantitativa, ahora es el momento de experimentar, aprender y liderar. Las organizaciones que adopten una IA responsable hoy establecerán los estándares de la industria de la investigación del mañana. En IdSurvey, creemos que el verdadero poder de la IA en la investigación de mercados reside en su capacidad para amplificar la inteligencia humana, no para reemplazarla, sino para ayudarla a llegar más lejos, más rápido y con mayor precisión. - Categories: Mundo de la investigación #### Cómo mejorar tu correo electrónico de invitación a la encuesta Un correo electrónico de invitación a una encuesta tiene la ventaja de llegar a una amplia lista de contactos con un solo clic. El éxito de esta comunicación depende de cuántos destinatarios hagan clic en la invitación a la encuesta. Según estudios recientes, la tasa media de respuesta a las invitaciones de encuestas por correo electrónico es de un 10-15% del total. Por eso es importante dedicar más tiempo al diseño del correo electrónico para aumentar este porcentaje. Hemos recopilado una lista de consejos útiles para mejorar tu estrategia de mailing. Si sigues estas sencillas reglas, crearás invitaciones eficaces y obtendrás mejores resultados. La invitación desempeña un papel crucial a la hora de persuadir a los encuestados para que rellenen el cuestionario, mejorando tu tasa de respuesta.   Consejos para enviar un correo electrónico de invitación a una encuesta convincente 1. Evita la cancelación. Es bastante habitual que los encuestados borren el correo electrónico o lo muevan a la carpeta de correo no deseado si no esperan ninguna comunicación tuya. Consejo: céntrate en los campos "asunto" y "de". 2. Asunto del correo electrónico. Las líneas de asunto del correo electrónico son lo primero que leerán los encuestados, así que es importante centrarse en ellas. Evita los temas genéricos. El nombre del remitente tiene que ser reconocible y digno de confianza. Consejo: escribe un asunto corto (35 caracteres o menos) que pueda resultar interesante para tu lector, pero también tiene que ir directo al grano. 3. El diseño. Un diseño cautivador dará una impresión de profesionalidad a los encuestados que abran el correo electrónico. Por esta razón, la plantilla debe ser responsive. Consejo: es bueno tener un par de opciones de diseño para poder compararlas y elegir la mejor solución. 4. Personalización. Si es posible, utiliza texto autocompletado para incluir la información del destinatario en tu correo electrónico. Consejo: "Estimado Sr. Smith" suena mejor que "Estimado Sr.". 5. Urgencia. Es raro que los destinatarios decidan completar la entrevista en cuanto reciben el correo electrónico. Fijar un plazo (real o no) es la mejor forma de garantizar la finalización real. Es lo que tú llamas "urgencia". Consejo: utiliza términos como "ahora", "sólo por hoy" o cualquier otro que pueda evitar aplazamientos. 6. Sé sincero sobre el tiempo de la encuesta. Decir "Esta encuesta durará 5 minutos" al enviar una invitación a la encuesta te llevará a un mayor compromiso porque los participantes podrán organizar su tiempo. Consejo: ¡la hora que especifiques en la invitación debe ser exacta! Evita las encuestas largas (más de 20 minutos) y sé sincero. 7. Después del primer correo electrónico. El envío de la invitación al cuestionario no debe ser el último paso de tu estrategia comunicativa. Es importante enviar recordatorios para garantizar un mayor índice de respuesta. Consejo: no tengas miedo de enviar más de la cuenta o de ser insistente. La gente recibe muchos correos electrónicos cada día, así que tienes que asegurarte de que tu comunicación no se pierda.   Descubre EmailSender, invita a tu público objetivo con campañas de Email . Descubre EmailSender, la potente herramienta de correo electrónico integrada en IdSurvey. Selecciona el objetivo, programa el envío y controla las estadísticas. También puedes añadir y programar recordatorios para los encuestados que aún no hayan completado la encuesta. Gracias a la integración con un proveedor de correo electrónico líder en todo el mundo, siempre tienes la garantía de un alto rendimiento, al tiempo que minimizas la probabilidad de que el correo electrónico se marque como spam. Puedes crear campañas estándar o inteligentes. Las campañas inteligentes añaden automáticamente todos los contactos que coinciden con los criterios establecidos para completar la encuesta, al tiempo que optimizan el cumplimiento de las cuotas. Descubre EmailSender para gestionar tus campañas de Email, programa una demostración gratuita - Categories: Mundo de la investigación #### Cómo redactar un buen cuestionario para tu encuesta Aprender a redactar un buen cuestionario es fácil con estos consejos iniciales Aunque la elaboración de una encuesta pueda parecer un trabajo sencillo para el ojo inexperto, un profesional entiende que hace falta habilidad para saber redactar un buen cuestionario. Redactar una encuesta o sondeo eficaz es algo más que plantear unas cuantas preguntas; requiere planificación, estrategia y consideraciones específicas. He aquí algunos consejos que te ayudarán a elaborar tu próximo cuestionario de encuesta.   Saber lo que quieres conseguir Antes incluso de empezar a redactar las preguntas de tu encuesta, una de las partes más importantes para saber cómo redactar un buen cuestionario es comprender la información que deseas recabar con tu encuesta. Esboza claramente tus objetivos, ya que éstos guiarán el desarrollo de las preguntas.   Determina la metodología de tu encuesta Cuando se trata de realizar encuestas, tienes muchas opciones disponibles en cuanto a la metodología que puedes utilizar. Hay muchas plataformasde software de encuestas que ofrecen una gran variedad de formatos para tu cuestionario. Redactar un buen cuestionario no es sólo cuestión de las preguntas adecuadas, sino también de seleccionar el software que se adapte a las necesidades de tus objetivos de recogida de datos. IdSurvey ofrece metodologías CATI, CAWI y CAPI, lo que te da la flexibilidad de elegir cuál es la mejor para tu proyecto.   Escribe las preguntas sin prejuicios Aunque busques información específica en tu encuesta e incluso esperes un resultado concreto, una de las piedras angulares de cómo redactar una buena encuesta es asegurarte de que evitas los sesgos. En otras palabras, redacta tus preguntas sin guiar al encuestado ni sugerirle el tipo de respuesta que deseas obtener. Desarrolla las preguntas para que sean objetivas, de modo que el encuestado pueda dar una respuesta honesta e imparcial. Aunque aprender a redactar un buen cuestionario requiere un poco de práctica, la inversión que hagas en la calidad de tu encuesta se verá recompensada por los resultados. Una vez que selecciones una potente herramienta de recogida de datos como IdSurvey, y prestes atención a la forma de redactar tus preguntas, estarás en el buen camino para elaborar un cuestionario que te proporcione datos valiosos para alcanzar tus objetivos.   Descubre IdSurvey - Categories: Mundo de la investigación #### Cómo redactar un cuestionario de encuesta eficaz ¿Cómo redactar un cuestionario de encuesta eficaz? Cada palabra cuenta para conseguir una mayor satisfacción del cliente. Mucha gente escribe como piensa: está convencida de que es una gran estrategia para captar a los usuarios y no asustar a los encuestados con términos técnicos. Este razonamiento es correcto, pero puede llevar a una conclusión incorrecta: por un lado, cualquier comunicación debe hacerse de forma clara y sencilla, pero, por otro, también es cierto que es mucho más difícil de lo que parece. Cuando escribas una encuesta, esto será aún más evidente. Para obtener resultados precisos tienes que evitar las interpretaciones erróneas de los encuestados y las consiguientes respuestas parciales. Al mismo tiempo, tienes que comprometer e implicar al entrevistado para evitar que abandone. Para obtener resultados aceptables tienes que seguir algunas normas sobre la correcta redacción de cuestionarios. En este post, desvelaremos nuestros secretos sobre cómo redactar un cuestionario de encuesta eficaz.   4 reglas para redactar un cuestionario de encuesta eficaz Muchas investigaciones han demostrado lo importantes que son el lenguaje y la estructura para la eficacia de los cuestionarios. La misma pregunta formulada de dos formas distintas puede dar lugar a dos datos diferentes. Tienes que ser especialmente preciso con la disposición de las preguntas para reducir las interpretaciones erróneas. Esto también garantizará una mayor fiabilidad de los datos.   Ortografía correcta Quizá suene trivial, pero aun así, muchos cuestionarios están llenos de errores léxicos y gramaticales. Una sola errata puede bastar para poner en peligro la percepción que el encuestado tiene de la profesionalidad de la empresa. Consultar un diccionario (aunque sea online) puede despejar muchas dudas. Además, también puede ser útil encontrar distintas definiciones de un mismo término. Esta práctica reduce el riesgo de datos inexactos o no válidos debido a términos de posible ambigüedad.   Cuestiona el carácter distintivo Para garantizar la máxima exactitud de los resultados recogidos, el cuestionario debe incluir preguntas únicas. Por tanto, una pregunta debe incluir una consulta y no dos. Un ejemplo: "¿Comes fruta y verdura todos los días?" es lo que llamamos una doble pregunta. Algunos encuestados pueden comer fruta pero no verdura todos los días. Y viceversa. Por esta razón, la frase debería dividirse en "¿Comes fruta todos los días?" y "¿Comes verdura todos los días?". Dos preguntas separadas frente a una pregunta genérica de difícil respuesta Nuestro consejo: una forma rápida y fácil de comprobar tus preguntas podría ser buscar conjunciones y o.   Palabras sencillas Como ya se ha dicho, las preguntas tienen que ser léxica y gramaticalmente correctas para su comprensión inmediata. Por esta misma razón, es fundamental utilizar un estilo sencillo y claro: las buenas preguntas son breves y sencillas. Evita los términos técnicos, las palabras complicadas y todos aquellos términos que puedan resultar difíciles de entender para las personas no expertas en la materia. Nuestro consejo: sustituye todos los términos inusuales por otros más comunes. El Tesauro será útil para este fin.   Frases sencillas Un lenguaje sencillo puede no ser suficiente para garantizar una comprensión correcta. Otro truco puede ser utilizar frases cortas y sencillas. Intenta ser lo más breve y claro que puedas, incluso en las cláusulas o recomendaciones. Una pregunta tiene que tener el mismo significado para todos: algunas nociones pueden ser entendidas de forma diferente por personas con distintos antecedentes. Las frases cortas evitan que se produzca este malentendido. Nuestro consejo: es bueno probar el cuestionario antes de enviarlo a los encuestados. Podrás identificar posibles errores o afirmaciones poco claras.   ¿Cómo redactar un cuestionario de encuesta eficaz? La conclusión. En resumen, es aconsejable utilizar un lenguaje profesional, pero claro y sencillo, para evitar malentendidos. Aparte de nuestras 4 reglas de oro, asegúrate de que tus preguntas van directamente al grano. "¿Vas al gimnasio?" te dará resultados menos precisos que "¿Cuántos días vas al gimnasio?". Cada detalle es crucial para obtener un cuestionario exacto.   Descubre IdSurvey - Categories: Mundo de la investigación #### Datos Sintéticos y Personas Sintéticas en la Investigación de Mercados En los últimos años, el debate sobre los synthetic data, las synthetic personas y los digital twins ha asumido un papel central en el mundo de la investigación de mercados. Investigadores, institutos y clientes se encuentran hoy ante una encrucijada similar a la vivida con la llegada de las primeras encuestas online: por un lado entusiasmo y altas expectativas, y por otro dudas, desconfianza e interrogantes sobre la calidad de los resultados generados artificialmente. En su reciente seminario web de ESOMAR, Ray Poynter —junto con las contribuciones de Jon Puleston y Rupert van Hullen en el Global Research Software 2025— trazó un panorama claro y pragmático sobre las oportunidades, los límites y los riesgos de las nuevas tecnologías de generación de datos basadas en IA.   Qué son los Synthetic Data según ESOMAR En junio de 2025, el ICC/ESOMAR Code introdujo una definición oficial de synthetic data: datos generados artificialmente para sustituir aquello que normalmente se recogería directamente de las personas. Se trata de conjuntos de datos que replican distribuciones, patrones y relaciones típicas de los datos reales, no simples simulaciones aleatorias. Según ESOMAR, hoy existen dos enfoques principales: Model-based tabular synthesis Basada en algoritmos estadísticos, machine learning, GANs, modelos bayesianos o técnicas de difusión: crea registros sintéticos que preservan la estructura del conjunto de datos real. LLM-generated data Incluye: synthetic personas, agentes conversacionales que responden como seres humanos; digital twins, versiones digitales dinámicas del comportamiento de individuos reales.   Estos últimos, aunque muy discutidos, aún se encuentran en una fase inicial y requieren criterios de evaluación más sólidos.   ¿Por qué hoy se habla tanto de datos sintéticos? La oferta está creciendo rápidamente: además de actores históricos como Ipsos, Kantar y Toluna, están surgiendo proveedores especializados como Fairgen o LivePanel, que proponen soluciones basadas en IA generativa y modelización avanzada. La actitud de las empresas hacia los datos sintéticos hoy se resume en tres categorías: quienes ya utilizan los synthetic data de forma activa; quienes los rechazan por principio, temiendo pérdida de calidad; quienes esperan pruebas más sólidas antes de adoptarlos.   Como recuerdan Poynter y Puleston, esta fase se asemeja al “wild west” de las nuevas tecnologías: grandes oportunidades, pero también riesgo de hype, resultados no siempre reproducibles y promesas exageradas.   Principales tipologías de Synthetic Data En el contexto de la investigación de mercados podemos distinguir cuatro categorías de datos sintéticos: Boosting / Augmenting / Imputation Aumento artificial de partes de la muestra para equilibrar cuotas infrarrepresentadas o compensar carencias. Datos completamente sintéticos Conjuntos de datos construidos desde cero basándose en modelos que imitan a la población real. Datos sintéticos anonimizados Datos reales transformados para proteger la privacidad manteniendo propiedades estadísticas válidas. Datos sintéticos aleatorizados Datos generados con lógicas controladas, útiles para pruebas técnicas y validaciones.   Hoy, el área más madura es el boosting, gracias a su aplicación concreta en la gestión de muestras difíciles.   El caso más común: el boosting de la muestra Veamos un ejemplo típico de boosting: un estudio requiere 500 entrevistas para cada uno de los segmentos: hombres jóvenes, mujeres jóvenes, hombres adultos y mujeres adultas. Si solo se recogen 350 hombres jóvenes, ¿cómo proceder? Las opciones son conocidas: aceptar la infrarrepresentación, ponderar los datos o generar datos sintéticos con técnicas estadísticas o de IA. Métodos estadísticos tradicionales Antes de la IA generativa, ya se utilizaban enfoques como: random sampling nearest neighbours SMOTE (Synthetic Minority Oversampling Technique)   Estos métodos crean nuevos casos “híbridos” basados en los sujetos más similares y siguen funcionando muy bien para conjuntos de datos numéricos y estructurados. Boosting con IA avanzada Hoy, la integración de machine learning y grandes paneles históricos permite soluciones mucho más sofisticadas. Algunos casos de estudio presentados en ESOMAR LATAM muestran cómo estos boosting han obtenido errores medios entre el 1% y el 3%.   Cómo evaluar la calidad de los datos sintéticos Cuando evaluamos el uso de datos sintéticos, debemos plantearnos dos preguntas fundamentales: ¿Funciona en general con tu tipo de datos? Para responder, se pueden utilizar estudios anteriores: se elimina una parte de las entrevistas recogidas, se genera el boost y se compara el nuevo resultado con los datos reales previamente recogidos. ¿Funciona para este proyecto específico? Se puede utilizar un holdout sample: un subgrupo real que no se utiliza en el modelo, útil para comparar la calidad del boosting con datos sintéticos. Estas técnicas son aplicables al boosting, pero se vuelven más complejas cuando se trata de datos completamente sintéticos, ya que falta una referencia directa a una población real.   Límites y precauciones en el uso de synthetic data A pesar de las aplicaciones prometedoras, Poynter invita a la prudencia. Efectos temporales Los modelos dependen de los datos de entrada. Si los datos están desactualizados, los resultados estarán sesgados. Riesgos principales: estacionalidad, tendencias a largo plazo, eventos disruptivos (p. ej., pandemia, lanzamiento de un nuevo dispositivo, IA). Imposibilidad de estimar el margen de error Con datos completamente sintéticos no se puede hablar de error de muestreo. El bootstrapping mide solo la estabilidad del modelo, no su precisión respecto a la población real. Promesas exageradas Los proveedores que hablan de “precisión triple” deben considerarse con cautela. La historia reciente demuestra que incluso modelos aparentemente sólidos pueden contener sesgos (como ocurrió en modelos de reconstrucción facial distorsionados). Cannibalización de datos Utilizar conjuntos sintéticos como base para generar más conjuntos sintéticos provoca model drift, model collapse y pérdida de realismo.   El mundo de las Synthetic Personas Si los synthetic data representan la parte cuantitativa, las synthetic personas son el componente cualitativo de la revolución. Son agentes inteligentes que responden cuestionarios, participan en discusiones cualitativas, generan insights y permiten probar mensajes y creatividad. Cada vez más suelen diseñarse como digital twins, es decir, gemelos digitales dinámicos de consumidores reales. Los digital twins no se limitan a representar un target: replican procesos de decisión, preferencias y actitudes, permitiendo simulaciones predictivas mucho más sofisticadas.   Caso Ipsos en Japón: qué pueden (y qué no pueden) hacer los digital twins Un estudio de Ipsos sobre 150 mujeres japonesas permitió construir digital twins individuales y comparar sus respuestas con las reales en un estudio de seguimiento sobre temas relacionados con el ciclo menstrual. Resultados clave: Los temas principales coincidían entre reales y twins. La profundidad emocional era inferior en los twins. En la fase creativa, los twins generaban muchas ideas, pero no siempre relevantes. En las evaluaciones finales, los twins privilegiaban beneficios racionales, mientras que las personas reales suelen decidir en función de la emoción.   Conclusión: Los twins replican bien la estructura y la dirección, pero no la sensibilidad humana.   Riesgos y criticidades de los digital twins (según van Hullen) El poder de los digital twins conlleva una serie de riesgos que no deben subestimarse, como subraya Rupert van Hullen en el ESOMAR Global Research Software 2025. La necesidad de gestionar grandes cantidades de información personal aumenta, por ejemplo, el peligro de data leakage, es decir, la posibilidad de que datos sensibles se expongan involuntariamente debido a vulnerabilidades en los sistemas o errores en la gestión de datos. A esto se suma el riesgo de ataques adversariales: modelos e infraestructuras pueden ser objetivo de actores malintencionados que intentan extraer información confidencial o manipular los modelos. Otra criticidad se refiere a la presencia de special categories data, como opiniones políticas, creencias religiosas o información sobre la salud. Se trata de datos particularmente delicados, que requieren un nivel de protección superior y procedimientos estrictos de tratamiento. Las respuestas abiertas también pueden representar un punto débil: a menudo contienen más información personal de lo esperado, dando lugar a formas de divulgación no intencionada difíciles de controlar por completo. Por último, la propia complejidad de las pipelines necesarias para construir digital twins multiplica los puntos potenciales de vulnerabilidad: cada nuevo paso de procesamiento o almacenamiento amplía la superficie de riesgo. Para hacer frente a estos desafíos, ESOMAR destaca la importancia de un enfoque estructurado de mitigación. Técnicas avanzadas de anonimización, como la adversarial anonymisation, permiten reducir drásticamente la trazabilidad. La adopción de arquitecturas que prevén un control riguroso de los accesos y la segregación de datos contribuye a limitar la exposición de información sensible. Todo ello debe ir acompañado de un enfoque de privacy by design y una revisión ética continua, indispensables para monitorizar la evolución de los riesgos y garantizar un uso responsable de los digital twins.   Las oportunidades de los synthetic data en la investigación de mercados Existen varios ámbitos en los que los synthetic data y las personas ya están demostrando su utilidad, tales como: tests rápidos de conceptos, mensajes y creatividad, optimización de cuestionarios antes del trabajo de campo, integración de muestras difíciles o costosas, simulaciones predictivas y análisis what-if, pre-screening cualitativo mediante personas o digital twins.   Los synthetic data no sustituyen toda la cadena de investigación: son herramientas complementarias que aceleran el trabajo y reducen costes en las primeras fases de los proyectos.   Una revolución ya en marcha El mensaje central es claro: los synthetic data ya están aquí, funcionan y crecerán rápidamente. El boosting y la tabular synthesis son hoy las áreas más sólidas. Las synthetic personas y los digital twins representan la frontera más innovadora —rica en oportunidades pero también en límites, especialmente en el plano emocional y de sensibilidad humana. El enfoque adecuado es experimentar, probar, validar, evitar promesas de realismo absoluto y no sustituir por completo los datos reales. Tal como ocurrió con las encuestas online hace veinte años, la adopción de los synthetic data requerirá tiempo, estándares y mayor familiaridad. Pero la dirección ya está trazada: no un sustituto, sino una nueva herramienta capaz de ampliar las posibilidades de la investigación de mercados. Lee también IA y investigación de mercado: la calidad sigue siendo humana. - Categories: Mundo de la investigación #### Definición de investigación de mercado: cómo funciona ¿Eres empresario o directivo? Entonces deberías saber lo crucial que es hacer la elección correcta para tu empresa. Estas decisiones pueden facilitarse conociendo la definición de investigación de mercado. Invertir eficazmente los recursos es importante para no perder cuota de mercado y tomar la delantera a los competidores. Entonces, ¿cómo reducir los errores y tomar buenas decisiones? Utilizar la investigación de mercado.   Definición del estudio de mercado: la base La investigación de mercado es la recopilación sistemática de datos relacionados con cuestiones de marketing que se lleva a cabo utilizando herramientas de investigación de mercadon>.la investigación de mercado? Comprende tu mercado objetivo y tu cliente ideal Recopila información de un nuevo mercado en el que te gustaría distribuir tu producto Analiza en tiempo real el mercado en el que trabaja tu empresa Analiza ancement-24eaf094-829e-41d3-b34c-791467231900" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/customer-satisfaction">la satisfacción de tus clientes Vigila cualquier "petición oculta" en el mercado y desarrolla un producto/servicio para responder a ella Las herramientas deent-c6d813ae-65ae-44a6-ab0f-b1e783218b5e" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/market-research">investigación de mercado pueden ser tus aliadas para desarrollar un negocio próspero y mantenerlo así a lo largo del tiempo. Pero, ¿cómo puedes obtener datos significativos para tomar mejores decisiones de marketing para tu empresa?   Definición de estudio de mercado: Datos cuantitativos y cualitativos Una vez fijados los objetivos, los investigadores tienen distintas opciones para recoger datos. De hecho, puedes utilizar dos tipos diferentes de de7-4560-8f1a-76ab3316b859" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/market-research">investigación de mercado: cuantitativa y cualitativa. Los datos cuantitativos suelen ser numéricos y requieren mucho trabajo tanto durante su recogida como durante ty/analysis">su análisis. Para que sea significativa, la muestra tiene que ser numerosa y id="urn:enhancement-d6c89ab1-ef0d-4880-a59a-a6c3e3bc9cc4" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/questions">las preguntas tienen que estar estructuradas de la misma manera para todos los usuarios.

Un ejemplo: Sky quiere analizar la satisfacción de los usuarios del pack Sport encuestando a sus clientes. Los encuestados pueden expresar su satisfacción mediante adjetivos como Muy satisfecho, Satisfecho, Insatisfecho, Muy insatisfecho. Una vez recogidos los datos, hay que analizarlos estadísticamente para conocer el nivel de satisfacción de los usuarios. Los datos cualitativostrong> son útiles para saber cómo o por qué ocurre algo en tu empresa. n:enhancement-c62cb782-d5ca-43ab-bb95-d9778d9d8cc6" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/questions">Las preguntas están desestructuradas y dan al investigador la posibilidad de ir de un tema a otro. Un ejemplo: Procter & Gamble acaba de diseñar un nuevo producto de belleza para mujeres. Los investigadores organizan un grupo de discusiónem> con las personas que probaron el prototipo para ver cómo reacciona el consumidor objetivo ante el producto.   Comprender los estudios de mercado y tomar la decisión correcta2> Los datos cualitativos y cuantitativos son muy importantes, pero no son suficientes. Es su análisis lo que los hace útiles para la empresa. Puedes realizar tú mismo un estudio de mercado utilizando un >software de encuestasspan> profesional. En este caso, selecciona una herramienta search">de investigación de mercado que pueda ayudarte tanto en la fase de recopilación como en la de enhancement-1aaf6fa3-8c6c-4650-ae98-f00d2a011333" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76787/entity/analysis">análisis, para mejorar tus conocimientos empresariales. La alternativa es ponerte en contacto con una agencia de investigación que realice estudios de mercado por ti y te proporcione las perspectivas.   Descubre IdSurvey - Categories: Mundo de la investigación #### Del caos a las categorías: cómo la IA simplifica la codificación de las respuestas abiertas En las encuestas, junto a las opciones de respuesta cerradas, suele aparecer el campo “Otro, especifique”, diseñado para dar a los participantes la oportunidad de añadir una elección personal. Estas respuestas abiertas ofrecen información valiosa, pero pueden convertirse rápidamente en una recopilación desordenada de datos heterogéneos difíciles de gestionar. El problema crítico es que, sin una codificación adecuada, estas aportaciones no pueden incluirse en el análisis cuantitativo: permanecen como notas aisladas sin peso estadístico. Ignorarlas significa otorgar un valor parcial únicamente a las respuestas cerradas. El resultado es un análisis incompleto que solo considera una parte de los datos y corre el riesgo de producir una imagen que no represente verdaderamente a toda la muestra. En este artículo exploraremos cómo la IA de IdSurvey, integrada con ChatGPT, ofrece una solución que aporta orden al caos. Veremos cómo la inteligencia artificial automatiza la categorización de las respuestas “Otro, especifique”, detecta patrones útiles y transforma incluso las aportaciones marginales en datos cuantitativos estructurados, ofreciendo beneficios prácticos en velocidad, precisión y profundidad de análisis para los investigadores. Los desafíos de “Otro, especifique”: variedad, tiempo e inconsistencia Las respuestas abiertas del campo “Otro, especifique” son, por naturaleza, libres: cada participante puede escribir lo que desee, lo que genera una gran variedad de respuestas. Veamos un ejemplo sencillo. En una pregunta de encuesta con estas opciones de respuesta: • Talla/ajuste • Producto defectuoso • No cumple con las expectativas • Otro, especifique Algunos encuestados podrían escribir “color diferente de la foto” o “tejido demasiado fino”, que pueden clasificarse bajo “No cumple con las expectativas”. Otros podrían mencionar problemas inesperados como “llegó tarde, ya no lo necesito” o “caja dañada, producto inutilizable”. En estos casos, la IA puede asignar automáticamente el primer grupo de respuestas a una categoría existente y proponer nuevas categorías —como “Problemas de entrega” o “Embalaje dañado”— para aquellas que no tienen clasificación. Esta diversidad hace que la codificación sea compleja: es necesario decidir si y cómo cada respuesta encaja en una categoría existente o si es necesario crear nuevas. Codificar manualmente cientos de estas respuestas es un proceso notoriamente lento y que requiere mucho esfuerzo. Como resultado, muchos investigadores limitan el uso de preguntas abiertas para evitar la carga analítica. Este trabajo implica leer cuidadosamente cada respuesta, interpretarla y asignarle un código o categoría adecuados. Requiere tiempo y atención. Con grandes volúmenes de datos, el riesgo de inconsistencia aumenta: distintos analistas pueden aplicar criterios ligeramente diferentes, o incluso la misma persona puede no mantener una interpretación constante a lo largo del tiempo. La codificación manual es subjetiva y puede introducir sesgos o inconsistencias en los datos. La IA de IdSurvey: del caos de las respuestas abiertas a categorías consistentes Ante estos desafíos, la IA integrada en IdSurvey marca un verdadero avance. Gracias a la integración del modelo de lenguaje de OpenAI, IdSurvey puede analizar y categorizar automáticamente las respuestas abiertas, aportando estructura al desorden. En la práctica, lo que antes requería horas de trabajo manual ahora puede realizarse con la IA en cuestión de momentos, con un nivel de consistencia difícil de alcanzar manualmente. La IA lee cada respuesta del campo “Otro, especifique” y comprende su significado mediante el procesamiento del lenguaje natural. Como resultado, asigna sistemáticamente cada respuesta a la categoría adecuada. Si la respuesta coincide con una opción existente, la IA la mapea en consecuencia. Si surgen nuevos temas o problemas que las opciones originales no contemplaban, la IA detecta patrones recurrentes y sugiere la creación de nuevas categorías. Este enfoque inteligente permite una codificación precisa y coherente a gran escala. Cada respuesta abierta se trata con los mismos criterios, eliminando discrepancias causadas por la interpretación humana. El resultado es una categorización sólida en la que la información similar se agrupa de manera uniforme. Además, la IA de IdSurvey opera a una velocidad inigualable: un proceso tradicionalmente largo y complejo se convierte en rápido y eficiente. Esto no solo reduce drásticamente el tiempo y los recursos necesarios para la codificación, sino que también libera a los equipos de investigación de tareas repetitivas, permitiéndoles concentrarse en análisis de alto nivel. Es importante destacar que la IA no sustituye al investigador: lo apoya. Genera sugerencias de codificación y nuevas categorías, dejando al investigador el control total para aceptarlas o refinarlas según su experiencia y objetivos analíticos. De esta manera, la velocidad y consistencia de la automatización se combinan con el juicio crítico y la supervisión del investigador. Beneficios prácticos: rapidez, precisión y mayor profundidad en los análisis Transformar lo cualitativo en cuantitativo La IA permite convertir las respuestas en texto libre en datos estructurados listos para el análisis cuantitativo. Una vez que las respuestas “Otro, especifique” están codificadas, incluso aquellas únicas o marginales pueden integrarse al conjunto de datos como parte de categorías analizables. Esto significa que los comentarios literales de los participantes se transforman en números, porcentajes y gráficos. El investigador puede ver cuántas personas mencionaron un determinado tema en sus respuestas abiertas, al igual que ocurre con las opciones cerradas. En resumen, la IA crea un esquema de codificación automática y devuelve las respuestas abiertas ya categorizadas “como si fueran datos cuantitativos”, listas para usarse en informes y resúmenes estadísticos. Este proceso derriba la barrera entre datos cualitativos y cuantitativos, facilitando la inclusión de la riqueza del texto libre en análisis estructurados. Rapidez y eficiencia El ahorro de tiempo es notable. La IA puede procesar miles de respuestas en una fracción del tiempo que requeriría un equipo humano. Esto significa que los resultados de las encuestas pueden entregarse mucho más rápido, lo que permite a los equipos responder y tomar decisiones con agilidad. Tareas que antes requerían días de codificación manual ahora pueden completarse en minutos, con un ahorro significativo en horas de trabajo, costos de externalización y recursos. Precisión y consistencia La IA garantiza una codificación consistente y precisa en todo el conjunto de datos. A diferencia del trabajo manual —que puede sufrir errores o interpretaciones inconsistentes—, la IA aplica la misma lógica a cada respuesta. Este enfoque elimina la mayoría de los errores humanos y variaciones subjetivas: por ejemplo, todas las versiones de una misma idea serán identificadas y codificadas de la misma manera, asegurando uniformidad. El resultado es un conjunto de datos más limpio, donde las categorías se aplican de forma consistente a todas las respuestas relevantes. Detección de patrones y nuevas categorías Una ventaja clave de la IA es su capacidad para detectar patrones significativos en el texto abierto. Si muchos encuestados mencionan un tema recurrente en el campo “Otro” que no estaba previsto inicialmente, la IA lo señalará. Esto permite a los investigadores crear nuevas categorías cuando sea necesario, evitando el riesgo de pasar por alto tendencias emergentes. Por ejemplo, si varias personas escriben “precio demasiado alto” en una encuesta de satisfacción de producto, la IA puede agruparlas y sugerir “Precio” como nueva categoría de retroalimentación, incluso si no era una opción inicial. De esta manera, se hacen visibles ideas ocultas, enriqueciendo el análisis general. Conclusión: mayor eficiencia, mejores datos, conocimientos más profundos Adoptar la IA para codificar las respuestas “Otro, especifique” en las encuestas representa un salto estratégico en la calidad de la investigación. En el pasado, gestionar respuestas abiertas suponía una gran inversión de tiempo y esfuerzo, con el riesgo de obtener datos incompletos o inconsistentes. Hoy, gracias a la IA de IdSurvey, esa carga desaparece. La codificación automática transforma una tarea compleja y que consume mucho tiempo en un proceso rápido y confiable. Los equipos de investigación ahora pueden centrarse en interpretar los datos y tomar decisiones, en lugar de dedicar tiempo a tareas repetitivas de clasificación. En un mundo donde las mejores decisiones se basan en datos completos y confiables, la codificación con IA de las respuestas abiertas se convierte en un aliado esencial. Significa disponer de más tiempo para el pensamiento estratégico, contar con datos más consistentes y tener la seguridad de no perder ninguna idea clave escondida entre líneas. De “Otro, especifique” a información accionable: la IA realmente convierte el caos en categorías, ayudando a empresas e investigadores a extraer el máximo valor de cada encuesta. - Categories: Mundo de la investigación #### Diferentes métodos y dispositivos: una experiencia única Encuestas CATI CAWI CAPI perfectamente integradas en un solo software Con IdSurvey creas un cuestionario una vez y luego sólo tienes que decidir qué método de encuesta utilizar: teléfono, web, cara a cara o modo mixto para encuestas CATI CAWI CAPI. Teléfono La interfaz del entrevistador ofrece herramientas intuitivas. Cumplimentar los cuestionarios y gestionar las entrevistas es fácil incluso para los principiantes. Web Las entrevistas web se visualizan perfectamente en ordenadores, netbooks, tabletas y smartphones. Las interfaces son responsivas y se adaptan automáticamente a la pantalla de cualquier dispositivo sin necesidad de componentes adicionales. Móvil sin conexión El entrevistador puede descargar gratuitamente la aplicación IdSurvey de la tienda del dispositivo. Es compatible con Apple iOS, Android, Windows y Windows Phone. Todo está listo con unos pocos toques. Tus encuestas CATI CAWI CAPI son fáciles de diseñar, controlar y gestionar. - Categories: Noticias #### Encuesta de fidelidad a la marca: cómo y por qué ¿Por qué una encuesta de fidelidad a la marca? Porque aumentar la fidelidad de los clientes a una marca es el verdadero negocio para cualquier empresario hoy en día. En este artículo hemos hablado de la satisfacción del cliente. Pero queremos volver a insistir en ello: mantener a un cliente es 5 veces más difícil que conseguirlo, así que tienes que medir la fidelidad de tus clientes. En este artículo, definiremos la lealtad a la marca, sus ventajas y cómo medirla mediante preguntas de encuesta.   Fidelidad a la marca: qué es y por qué es importante ¿Qué queremos decir con fidelidad a la marca? He aquí la definición: "La fidelidad a una marca es la capacidad de una marca para mantener a los clientes evitando que compren los mismos artículos de marcas concurrentes". ¿Por qué es importante? La fidelidad a la marca puede dar un plus de competitividad a tu empresa. Auméntalo tú: Reducir los costes de marketing: tener una base de clientes fieles cuesta menos que conseguir una nueva (a la que todavía hay que convencer y motivar). Atraer a nuevos consumidores: un cliente fiel desencadena un ciclo positivo que atrae a nuevos clientes, especialmente en aquellos mercados en los que la compra es cara y arriesgada Te da tiempo a contraatacar a los competidores: un cliente fiel es un cliente al que no le gustan los cambios, así que es un cliente al que ni siquiera le interesan los productos más nuevos y económicos. Esto significa que tienes tiempo de ajustar tu oferta al mercado sin perder ningún cliente.   Medir la fidelidad de los clientes con encuestas de fidelidad a la marca La lealtad a la marca gira en torno a 5 elementos clave que pueden medirse con estudios de mercado: Aprobación Confía en Satisfacción del cliente Calidad percibida Valor percibido   Haz las preguntas adecuadas Aprobación de la marca Mide la capacidad de provocar sentimientos positivos o negativos hacia una marca. Para medir la aprobación de tu marca puedes hacerte las siguientes preguntas: ⁃ ¿Te impresiona nuestra marca? ⁃ ¿Crees que nuestra marca es mejor que la de la competencia? Satisfacción del cliente La satisfacción de tus clientes mide la capacidad de un producto/servicio para cumplir las expectativas (o superarlas). Puedes medir este parámetro con preguntas de puntuación neta de promotores que te darán una visión general de los promotores y detractores de tu marca. ⁃ En una escala del 1 al 10, ¿qué probabilidad hay de que recomiendes nuestro producto? ⁃ ¿La calidad de nuestros productos es inferior, igual o superior a la de los competidores? Confía en La confianza en la marca es proporcional a la lealtad: la disminución o el aumento de la confianza en la marca influirá negativa o positivamente en la lealtad a la marca. ⁃ ¿Confías en nuestra marca? ⁃ ¿Cómo nos hemos ganado tu confianza? ⁃ ¿Cómo podemos garantizar tu confianza? Calidad percibida Es un elemento crucial para medir la lealtad a la marca. ⁃ ¿Cómo valoras la calidad de nuestro producto/servicio? ⁃ ¿Crees que nuestro producto/marca puede sustituirse fácilmente? Valor percibido Este valor está sin duda vinculado a la calidad percibida, pero se centra en aspectos personales. ⁃ ¿Cuál es el valor de la marca/producto para ti? ⁃ ¿Qué probabilidad tienes de comprar a otra marca si la tienda estuviera más cerca? ⁃ ¿Qué probabilidad tienes de comprar a otra marca si el producto fuera más económico?   En resumen: desvela tu factor clave con las encuestas de fidelidad a la marca Así que, si has llegado al final de este post, sabrás con certeza cómo medir la lealtad a la marca y lo importante que es para tu empresa. Evaluarlo con encuestas eficaces te ayuda a comprender e identificar los factores clave que serán cruciales para mantener a tus clientes cerca.   Descubre IdSurvey para encuestas de fidelización de marca - Categories: Mundo de la investigación #### Encuestas de modo mixto: 4 razones para utilizarla Haz mejores preguntas, aprovecha las metodologías adecuadas, utiliza técnicas más eficaces para tu objetivo. Éstas son sólo algunas de las muchas razones que marcan la diferencia en los estudios de mercado. El objetivo es el mismo: aumentar respuesta de respuestaes decir, completar el mayor número posible de entrevistas. ¿Cómo? En muchos casos, una buena solución es la recogida mixta de datos (encuestas de modo mixto). Veamos por qué es importante integrarlo en la estrategia de tu proyecto.   Las encuestas de modo mixto en la práctica D.A. Dillman y J. Tarnai -autores de varios libros sobre recogida de datos- afirmaron en 1988: "Las encuestas de modo mixto son el futuro de la recogida de datos". Pero, ¿qué es realmente el Modo Mixto? El modo mixto consiste en mezclar metodologías en la recogida de datos para obtener una mayor tasa de respuesta y calidad de la respuesta. Estás utilizando el modo mixto si empiezas una entrevista por CATI y luego la terminas por CAWI, por ejemplo. O también si estás recogiendo datos mediante CATI, CAWI y CAPI simultáneamente.   Encuestas de modo mixto: 4 razones (esenciales) para utilizarlas eserver-spaces="true">Web, cara a cara, teléfono: ¿qué metodología puede ayudarte a completar más entrevistas? Como ya se ha dicho, la respuesta no es una, sino múltiples metodologías juntas. Aquí tienes una lista de 4 puntos sobre por qué utilizarlas: Un objetivo más amplio. En EEUU, cerca del 10% de la población no tiene acceso a Internet (fuente: Pewresearch - 2019). Esto podría ser suficiente para incluir el uso de entrevistas telefónicas -y no sólo web- para ampliar nuestro objetivo Acelera el tiempo de actividad. El tiempo es un recurso limitado y el modo mixto puede acelerar la compilación de cuestionarios utilizando más metodologías de forma subsecuente o al mismo tiempo. Aumenta la calidad de las respuestas. A veces, durante una entrevista web, una respuesta abierta puede resultar incompleta o no coherente con la pregunta. En este caso, añadir una metodología telefónica o presencial a la encuesta puede ser la mejor solución. Atiende la petición del encuestado. El encuestado puede optar por su metodología favorita pudiendo elegir entre una variedad de ellas.   Cómo puede IdSurvey maximizar tu tasa de respuesta Baja tasa de respuesta o metodología de encuesta no adecuada al objetivo: estos son factores que hay que evitar para que una encuesta sea eficaz y nosotros podemos ayudarte a alcanzar este objetivo. IdSurvey está diseñado y optimizado para aprovechar todas las ventajas de las encuestas de modo mixto: Es el único software del mercado en el que realmente puedes diseñar y gestionar tus entrevistas CATI, CAWI y CAPI simultáneamente en una sola interfaz Puedes utilizar todas las metodologías con un solo clic. No necesitas ninguna importación ni exportación Todas las metodologías en una sola encuesta. Las entrevistas pueden recogerse simultáneamente por teléfono, web y cara a cara puedes empezar la entrevista con un modo y terminarla con otro sin perder ningún dato en absoluto   Descubre el modo mixto de IdSurvey - Categories: Mundo de la investigación #### Encuestas en línea: la importancia de un diseño visual efectivo Cuando se trata de encuestas en línea, la calidad del contenido es esencial, pero el diseño visual también desempeña un papel clave a la hora de captar la atención de los encuestados y transmitir profesionalismo. Un cuestionario bien diseñado puede aumentar la confianza, reducir la tasa de abandono y hacer que la experiencia de respuesta sea más fluida. Por eso, IdSurvey ofrece un editor avanzado de temas, diseñado para brindar el máximo nivel de personalización en tus encuestas en línea. Diferencia entre diseño (layout) y estilos En el contexto de los cuestionarios en línea, el diseño (layout) y el estilo visual son dos elementos distintos pero complementarios. El diseño se refiere a la disposición estructural de los componentes: la ubicación de las preguntas, el manejo de los espacios, la alineación y la secuencia del contenido. El estilo visual, en cambio, tiene que ver con la apariencia estética: colores, tipografías, íconos, bordes, fondos y todos los elementos visuales que definen la identidad del cuestionario. Un diseño eficaz garantiza una interacción fluida y ordenada, mejora la accesibilidad y ofrece una mejor experiencia en todo tipo de dispositivos. Un estilo visual bien trabajado, coherente con la identidad de marca, refuerza el reconocimiento y ayuda a crear una experiencia profesional y agradable para el encuestado. Cuando ambos aspectos se integran de forma estratégica, pueden aumentar la tasa de finalización de las encuestas y mejorar la calidad de los datos recogidos. Con el editor de temas de IdSurvey, puedes diseñar cuestionarios con un diseño funcional y un estilo visual totalmente personalizado, alineado perfectamente con tus objetivos y la imagen de tu marca. Un editor visual para una personalización completa El editor visual integrado te permite modificar cada elemento del diseño de forma sencilla e intuitiva. No se requieren conocimientos de programación: puedes gestionar por completo el aspecto de tu cuestionario a través de una interfaz fácil de usar y con vista previa en tiempo real. Entre las funciones principales se incluyen: Una amplia biblioteca de temas listos para usar Personalización de colores, tipografías y tamaños de texto Estilo personalizado para botones de opción (radio buttons) y casillas de verificación (checkboxes) Edición de márgenes y espacios entre los elementos Control sobre anchura, tamaño y alineación de los componentes Inserción de logotipos, imágenes y fondos personalizados Vista previa adaptable para optimizar el diseño en dispositivos móviles Cada cambio se muestra al instante en el panel de vista previa, lo que te permite probar y ajustar tanto el diseño como los estilos sin interrupciones.   Temas reutilizables Cada personalización puede guardarse como un nuevo tema. Esto te permite: Reutilizar el diseño y la apariencia en nuevos proyectos, ahorrando tiempo Mantener una coherencia visual entre distintas encuestas Crear una colección de temas con marca personalizada para múltiples clientes Además, puedes modificar un tema ya aplicado a una encuesta sin afectar otras encuestas que utilizan la misma plantilla, lo que te brinda total flexibilidad en la gestión de tus proyectos. Flexibilidad para todo tipo de encuestas y dispositivos Ya sea que estés creando una encuesta de satisfacción del cliente, un estudio de mercado, una prueba de producto o un formulario de recolección de datos internos, el diseño y el estilo deben adaptarse al contexto. El editor de IdSurvey está diseñado para gestionar cada elemento visual del cuestionario, incluso en dispositivos móviles. Por ejemplo, puedes optar por mostrar las preguntas como botones para facilitar su selección por parte de los usuarios que utilizan smartphones o tablets. CSS y JavaScript para usuarios avanzados Para quienes tienen necesidades más técnicas, IdSurvey permite incluir código CSS y JavaScript personalizado, ofreciendo un control total sobre el comportamiento y el estilo del diseño. Esta opción es ideal para desarrolladores, diseñadores web o institutos de investigación que buscan personalizar al máximo aspectos específicos del diseño y la apariencia de sus encuestas. Conclusión La apariencia visual de un cuestionario es mucho más que un detalle estético: es una herramienta estratégica para aumentar el compromiso, mejorar la experiencia del encuestado y reforzar la identidad de tu organización. Con el editor de temas de IdSurvey, dispones de todas las herramientas necesarias para diseñar encuestas en línea que sean visualmente efectivas, funcionales y de alto rendimiento. - Categories: Mundo de la investigación #### Ética y limitaciones de la inteligencia artificial en las encuestas Artificial intelligence (AI) is revolutionizing the sector of surveys and market research, introducing advanced tools at every stage of the process. These innovations promise greater efficiency, automation, and accuracy, but they also raise important ethical and methodological questions. In this article, we will examine the current technical and methodological limitations, the main ethical issues, and the existing guidelines and regulations (from the GDPR to the European AI Act, up to the ESOMAR guidelines) for the responsible use of AI in research. Limitaciones tecnológicas y metodológicas actuales A pesar de las promesas, las aplicaciones actuales de la IA en las encuestas siguen presentando limitaciones significativas, tanto tecnológicas como metodológicas:   Sesgo del modelo: Los sistemas de IA aprenden a partir de los datos con los que se entrenan y, de manera inevitable, heredan sus sesgos. Los modelos de lenguaje generativo pueden reproducir sesgos culturales o estereotipos presentes en sus textos de entrenamiento, con el riesgo de perpetuar estas distorsiones en las preguntas o los análisis que producen. Por ejemplo, una IA podría formular preguntas de manera diferente (o menos adecuada) para determinados subgrupos demográficos, reflejando ideas preconcebidas integradas en datos históricos. Esto plantea un problema metodológico serio: ¿cómo podemos garantizar que la IA sea justa y representativa? Incluso con técnicas de fine-tuning, los LLM pueden no captar con precisión los matices de las opiniones de los grupos infrarrepresentados. Por ello, los investigadores deben aplicar controles y validaciones rigurosos para detectar y eliminar sesgos en el contenido generado por IA. Tanto en el ámbito académico como en el industrial, se están explorando enfoques como el uso de varios modelos de IA en paralelo (incluidos modelos de código abierto) para comparar resultados y reducir el riesgo de que los sesgos de un único algoritmo influyan en las conclusiones. Calidad y significatividad de los datos: La IA no puede hacer milagros con los datos en bruto: el principio “garbage in, garbage out” sigue siendo válido. Si los datos recogidos son de baja calidad o no son representativos, incluso el algoritmo más sofisticado producirá resultados poco fiables. Por ejemplo, datos de entrenamiento incompletos o desequilibrados limitarán la capacidad predictiva de un modelo y podrán introducir errores sistemáticos. También se ha observado que las respuestas sintéticas generadas por los LLM (cuando se usan para simular encuestados) tienden a ser demasiado uniformes y “limpias” en comparación con respuestas humanas reales, perdiendo la rica variabilidad que caracteriza a los datos cualitativos auténticos. Esto significa que la IA puede tener dificultades para reproducir la complejidad y el desorden del comportamiento humano, con el riesgo de simplificar en exceso fenómenos complejos. Desde un punto de vista metodológico, sigue siendo esencial contar con conjuntos de datos sólidos y pertinentes: las directrices también recomiendan equilibrar la minimización de datos (para proteger la privacidad) con la necesidad de utilizar conjuntos de datos lo suficientemente amplios y diversos para entrenar modelos fiables, garantizar la equidad y reducir sesgos. La IA potencia el análisis, pero no sustituye la necesidad de datos de calidad y de diseños de investigación robustos. Opacidad algorítmica y reproducibilidad: Muchos sistemas de IA, especialmente los basados en deep learning, funcionan como “cajas negras” cuyo funcionamiento interno no es transparente. Esto genera problemas de opacidad: los investigadores no siempre pueden explicar por qué un algoritmo llegó a una determinada conclusión o en qué se basó para segmentar a los encuestados. Además, la salida de un modelo de IA puede variar con el tiempo: por ejemplo, al actualizar o reentrenar un LLM, las respuestas generadas con el mismo input pueden cambiar, lo que dificulta replicar exactamente un resultado anterior. Esto entra en conflicto con los principios clásicos de la replicabilidad científica. Si un análisis está guiado por un modelo inestable o mal documentado, resulta difícil que otros investigadores verifiquen o reproduzcan los resultados con el paso del tiempo. Incluso en el ámbito operativo, la opacidad complica el cumplimiento y la aprobación: ¿cómo tranquilizar a un cliente sobre la validez de un insight si no se puede describir con claridad el proceso mediante el cual se obtuvo? Las organizaciones deberán invertir en soluciones de IA explicable y en la documentación de los procesos algorítmicos (versiones de los modelos utilizados, parámetros, datos de entrenamiento) para mejorar la transparencia. En algunos casos, puede ser necesario evitar modelos excesivamente opacos cuando se requiere una explicabilidad completa. En cualquier caso, es esencial tener en cuenta estas limitaciones y usar la IA con cautela, manteniendo una supervisión humana y metodológica rigurosa. Cuestiones éticas en el uso de la IA en las encuestas Más allá de las limitaciones técnicas, el uso generalizado de la IA en la investigación plantea importantes cuestiones éticas que los profesionales deben considerar con atención: Protección de los datos personales: Las encuestas suelen recopilar datos personales (datos demográficos, opiniones, comportamientos), y la IA añade un nivel adicional de atención en lo relativo a su protección. El principio clave es que las tecnologías de IA deben cumplir plenamente con normativas de privacidad como el GDPR. Esto implica adoptar medidas de seguridad adecuadas, minimizar los datos tratados y anonimizar o seudonimizar la información cuando sea posible. El cumplimiento del GDPR no es opcional; es necesario para garantizar la integridad, la transparencia y la responsabilidad en las prácticas de investigación, y para proteger los derechos de los interesados. Quienes realizan investigación impulsada por IA deben asegurarse de que los datos personales de los encuestados no queden expuestos de forma indebida a sistemas de IA externos o inseguros. Por ejemplo, si se utilizan servicios de IA en la nube de terceros para analizar respuestas, es crucial verificar dónde residirán los datos y cómo se utilizarán (evitando que se conserven o se usen para reentrenar modelos sin consentimiento). Una recomendación práctica es evitar introducir detalles sensibles o información propietaria en herramientas de IA cuya política de uso de datos no sea clara. La seguridad y confidencialidad de los datos de los participantes es un imperativo ético, incluso antes que legal. Consentimiento informado y transparencia hacia los participantes: El uso ético de la IA exige la máxima transparencia hacia los participantes en la investigación. Las personas deben estar claramente informadas sobre qué datos se recopilan, con qué finalidad y (cuando sea pertinente) si se utilizarán tecnologías automatizadas en los procedimientos. El GDPR exige un consentimiento libre, específico, informado e inequívoco para la recopilación y el uso de datos personales. En contextos de encuestas, el formulario de consentimiento debería explicar si las respuestas también se analizarán mediante algoritmos de IA y con qué fines, para que los participantes sean plenamente conscientes. Además, los encuestados conservan el derecho a retirar su consentimiento y a ser “olvidados”, es decir, pueden solicitar la eliminación de sus datos en cualquier momento. Un aspecto específico de la transparencia se refiere al uso declarado de la IA: es una buena práctica comunicar (al menos en términos generales) cuándo partes del proceso de investigación están automatizadas. Por ejemplo, si un encuestado interactúa con un chatbot, debería quedar claro que está hablando con un asistente virtual y no con un operador humano. Del mismo modo, los informes para clientes deberían indicar si ciertos análisis (p. ej., la clusterización de consumidores) se realizaron mediante algoritmos de machine learning. Las directrices internacionales recomiendan hacer siempre explícito cuándo y dónde se utiliza IA, por ejemplo etiquetando claramente el texto o contenido generado automáticamente. Esta transparencia genera confianza y garantiza que los participantes otorguen su consentimiento con pleno conocimiento. Responsabilidad y supervisión humana: Un dilema ético central es quién se hace responsable de los errores o de las consecuencias negativas derivadas del uso de la IA en investigación. Si un algoritmo de análisis clasificara erróneamente a los encuestados o generara recomendaciones engañosas que condujeran a malas decisiones, ¿de quién es la culpa? Es esencial establecer que la responsabilidad última recae siempre en los investigadores y las organizaciones que usan IA, no en la máquina en sí. Esto se traduce en la necesidad de una supervisión humana activa: la IA debe operar bajo el control de profesionales que verifiquen los resultados e intervengan cuando se detecten anomalías. Las mejores prácticas enfatizan un enfoque “human-in-the-loop”: los humanos deben permanecer involucrados durante todo el ciclo de vida de la IA, tanto en el desarrollo (validando el modelo, definiendo principios éticos) como en la operación, monitorizando los resultados y conservando la capacidad de corregir el rumbo. En otras palabras, la IA en investigación debe verse como un colaborador mejorado, no como un sustituto del juicio experto. Como señalan algunos profesionales del sector, “la IA debería ser una colaboradora, no una conquistadora: una herramienta que potencia a los investigadores, no algo que los reemplaza”. Mantener a los humanos “al mando” también es crucial para garantizar el respeto de los principios éticos: solo la sensibilidad y el juicio humanos pueden evaluar plenamente las implicaciones y el contexto, corrigiendo la dirección si el algoritmo propone acciones inadecuadas. Por último, definir claramente las responsabilidades también implica establecer protocolos para la auditoría de algoritmos y la gestión de incidentes: si algo sale mal (p. ej., una brecha de privacidad inadvertida, un error grave en los datos), debe existir un plan de intervención y comunicación, asumiendo la responsabilidad ante las partes interesadas. Transparencia algorítmica y explicabilidad: Estrechamente vinculada a la responsabilidad está la explicabilidad de las decisiones producidas por la IA. Desde un punto de vista ético, se considera que las personas tienen derecho a saber cómo y por qué un algoritmo produjo un determinado resultado, especialmente si les afecta o influye en decisiones. En la investigación de mercado y social, esto implica que los profesionales deberían poder explicar a los clientes (y a veces a los participantes) los criterios generales con los que la IA analizó los datos. Por ejemplo, si un modelo de machine learning segmenta consumidores, el investigador debería poder describir las variables más influyentes y la lógica básica de la segmentación. La opacidad total y el secretismo algorítmico son difíciles de conciliar con los principios éticos de transparencia. Las directrices de ESOMAR animan explícitamente a los proveedores de soluciones de IA para investigación a “comunicar el tipo de tecnologías de IA utilizadas en el servicio” y, cuando corresponda, a “indicar claramente cuándo las imágenes o los textos son generados por IA”. Aunque sea técnicamente complejo, esforzarse por ofrecer explicaciones comprensibles sobre el papel de la IA aumenta la confianza del cliente y facilita la evaluación independiente de los resultados. En algunos contextos regulados, la transparencia se vuelve obligatoria: por ejemplo, ciertas propuestas regulatorias exigen declarar el uso de contenido generado por IA en comunicaciones públicas para evitar engañar a las personas. Para los investigadores, adoptar la transparencia significa documentar los procesos, comunicar las limitaciones y los márgenes de error de la IA utilizada y no presentar nunca un output de IA como una verdad absoluta, sino como una herramienta de apoyo a la decisión que debe interpretarse. Discriminación algorítmica: Un riesgo ético específico relacionado con el sesgo es la discriminación algorítmica: cuando un sistema de IA perjudica injustamente a determinados grupos (a menudo grupos protegidos por etnia, género, edad, etc.). En la investigación de opinión y de mercado, esto podría manifestarse, por ejemplo, si un algoritmo excluye sistemáticamente de los análisis las respuestas de una minoría por considerarlas “ruidosas”, o si un modelo predictivo funciona bien con la población mayoritaria pero realiza estimaciones pobres para subgrupos. Como se ha señalado, estas disparidades suelen originarse en datos desequilibrados: si un grupo está infrarrepresentado en los datos de entrenamiento, la IA tenderá a rendir peor para ese grupo, amplificando la desigualdad. Identificar y prevenir estas formas de discriminación es un imperativo ético. Esto puede implicar recopilar datos más equilibrados, aplicar técnicas de debiasing o auditar los resultados para detectar tratamientos diferenciados. Organizaciones como ESOMAR subrayan este punto: dado que la IA aprende de datos históricos, puede reproducir prejuicios sociales y conducir a resultados discriminatorios. Por ejemplo, si determinadas comunidades respondieron menos a encuestas online en el pasado, un modelo predictivo podría subestimar sistemáticamente sus opiniones futuras, reforzando un círculo vicioso de exclusión. Para contrarrestarlo, más allá de las soluciones técnicas mencionadas, es crucial incorporar principios éticos en el diseño de la IA: directrices internas, controles éticos durante el desarrollo de modelos y, posiblemente, evaluaciones de impacto algorítmico centradas en la equidad. En Europa, la próxima AI Act clasifica como de alto riesgo aquellos sistemas de IA utilizados en contextos que pueden dañar derechos fundamentales a través de sesgos (por ejemplo, sistemas de scoring de personas) e introduce obligaciones estrictas para prevenir la discriminación. Aunque la investigación de mercado normalmente no entra dentro de los usos de alto riesgo, adoptar voluntariamente estándares sólidos de no discriminación es una señal de responsabilidad social y profesional. Directrices y normativas existentes Dadas las implicaciones éticas y la rápida evolución tecnológica, instituciones y asociaciones profesionales han emitido directrices y regulaciones para orientar el uso de la IA en investigación y proteger a los participantes. Estas son algunas de las principales: Reglamento General de Protección de Datos (GDPR): En vigor en la UE desde 2018, el GDPR es la referencia fundamental para cualquier tratamiento de datos personales, incluida la investigación que utiliza IA. Además de exigir bases legales sólidas (consentimiento informado, interés legítimo, etc.) para recopilar y utilizar datos, el GDPR impone principios de transparencia, minimización de datos, limitación de la finalidad y seguridad que se aplican plenamente también a los proyectos de IA. Para los investigadores, esto significa limitar la recopilación de datos personales a lo estrictamente necesario, proporcionar avisos de privacidad claros y obtener un consentimiento explícito para el tratamiento automatizado que vaya más allá de las expectativas iniciales del participante. Respetar los derechos de los interesados también es crucial: por ejemplo, si la IA se utiliza para perfilar a los encuestados (creando categorías basadas en datos), las personas tienen derecho a acceder a sus datos, corregirlos o solicitar su eliminación. El GDPR también establece, en general, el derecho a no ser objeto de decisiones basadas únicamente en tratamientos automatizados que produzcan efectos significativos sobre la persona (Art. 22), un escenario que por lo general no se aplica en investigación de mercado, pero que conviene tener en cuenta si se desarrollan sistemas de IA que, por ejemplo, adapten cuestionarios en tiempo real personalizando la experiencia del usuario. En resumen, el GDPR proporciona un marco legal sólido que exige a los investigadores implementar la IA de forma que proteja la privacidad y los derechos de los participantes, con severas sanciones en caso de infracción. “AI Act” de la UE: La Unión Europea está finalizando (con adopción prevista en 2024 y aplicación para 2026) una normativa específica sobre inteligencia artificial, conocida como la AI Act. Se trata de un enfoque legislativo horizontal que clasifica los sistemas de IA por nivel de riesgo y regula su desarrollo y uso en consecuencia. La AI Act prohíbe ciertos usos considerados inaceptables (p. ej., social scoring generalizado, reconocimiento facial en tiempo real en espacios públicos, sistemas de vigilancia masiva). Para otros sistemas, introduce obligaciones proporcionales: los sistemas de alto riesgo (no directamente relacionados con la investigación, pero por ejemplo IA en sanidad, educación o empleo) deben cumplir requisitos estrictos de transparencia, robustez, documentación, gestión de riesgos y supervisión humana. Los sistemas de riesgo limitado deben cumplir, aun así, ciertos estándares de transparencia (por ejemplo, informar a los usuarios cuando interactúan con IA) y realizar evaluaciones de impacto. En el contexto de la investigación de mercado y social, la AI Act actuará como marco general: aunque la mayoría de los usos (p. ej., análisis de texto, chatbots de encuesta) probablemente se encuadrarán en categorías de menor riesgo, las organizaciones deberán asegurarse de que los proveedores de soluciones de IA cumplan los requisitos legales (por ejemplo, en cuanto a la calidad de los datos de entrenamiento, medidas anti-sesgo y auditorías). Cabe destacar que la AI Act enfatiza fuertemente principios como transparencia, precisión, privacidad y responsabilidad algorítmica, alineados con estándares éticos que el sector de la investigación ya ha comenzado a adoptar. Una vez en vigor, esta normativa tendrá un impacto global (ya que se aplicará también a proveedores no pertenecientes a la UE que operen en Europa) y puede convertirse en un modelo para regulaciones similares en otros lugares. Las empresas de investigación deberían prepararse desde ahora documentando sus sistemas de IA, formando al personal en el cumplimiento de la IA y siguiendo la evolución legislativa. Códigos profesionales y directrices del sector (ESOMAR, ESOMAR/GRBN, ASSIRM): Las asociaciones profesionales a menudo se han adelantado a la regulación, emitiendo directrices éticas para el uso de la IA en investigación. ESOMAR, una organización internacional líder en investigación de mercado y social, publicó junto con GRBN una detallada “Guideline on Artificial Intelligence” (incluyendo, por ejemplo, una lista de 20 preguntas para evaluar proveedores de servicios de IA en investigación). Estas directrices cubren aspectos clave como: la competencia y experiencia del proveedor en IA e investigación, la explicabilidad y fiabilidad de los algoritmos propuestos, el respeto a principios éticos (ausencia de sesgo, equidad, beneficencia hacia los participantes), una sólida gobernanza de datos (privacidad, seguridad, propiedad de los datos) y la presencia de supervisión humana en los procesos. Fomentan la adopción de principios éticos explícitos en el desarrollo de soluciones de IA y mecanismos como revisiones éticas independientes, diseño participativo con stakeholders diversos (para captar implicaciones socioculturales), formación del personal en sensibilidad cultural para evitar exclusiones involuntarias, y más. El Código Internacional ICC/ESOMAR, pilar ético de la profesión de investigación, también se ha actualizado para incluir referencias a nuevas tecnologías, reafirmando que los investigadores deben garantizar transparencia, honestidad, confidencialidad y respeto por los participantes incluso cuando emplean herramientas automatizadas. En Italia, asociaciones como ASSIRM promueven principios similares y apoyan a sus miembros en la interpretación de normativas como el GDPR en contextos de investigación. En esencia, el propio sector reconoce la importancia de la autorregulación: seguir estas directrices voluntarias no solo reduce el riesgo de daños éticos o legales, sino que también ayuda a generar confianza entre el público y los clientes, demostrando que la IA se utiliza de manera responsable y profesional.   En conclusión, la inteligencia artificial aplicada a las encuestas representa una frontera apasionante que ya está poniendo herramientas poderosas en manos de los investigadores. Al mismo tiempo, requiere una nueva conciencia sobre las limitaciones y responsabilidades que conlleva. Los sesgos algorítmicos, la falta de transparencia, los riesgos para la privacidad y los dilemas éticos exigen que los profesionales actúen con cautela. Como suele ocurrir con las tecnologías disruptivas, el factor habilitador no es sustituir a los humanos, sino la calidad de la colaboración humano–máquina. En un sector basado en la confianza de los participantes y en la fiabilidad de los datos, el uso de la IA debe guiarse por sólidos principios éticos y rigor metodológico. Normativas como el GDPR y la AI Act, junto con las directrices de ESOMAR y de otras asociaciones, proporcionan un marco valioso: el cumplimiento legal y ético debe avanzar de la mano de la innovación. Siguiendo estas directrices y manteniendo un enfoque transparente y responsable, la IA puede realmente potenciar la investigación no solo en términos de eficiencia, sino también elevando su calidad y ética en la era de los datos y la automatización inteligente. - Categories: Mundo de la investigación #### Evento y noticias de IdSurvey 8 ¡IdSurvey 8 está en línea! Mira el vídeo y descubre todas las novedades. https://www.youtube.com/watch?v=_vCXfU5vlXs Alertas personalizadas Te permite insertar controles en cualquier página del cuestionario y avisar al encuestado con un texto personalizado.   Mostrar como botones La nueva opción "mostrar como botones" te permite ver preguntas individuales o múltiples con un nuevo aspecto fácil de usar. Carrusel Te permite cambiar el estilo de las preguntas de la matriz haciendo que la recopilación sea más fácil y comprensible. El carrusel muestra una línea cada vez y se desplaza automáticamente a la línea siguiente. MaxDiff La pregunta MaxDiff te permite preguntar qué atributo es el peor y cuál es el mejor. O el menos importante y el más importante. Opciones en matriz IdSurvey 8 también añade opciones para cambiar el comportamiento de las preguntas matriciales, haciéndolas increíblemente flexibles para usos particulares, sin necesidad de ningún script. La opción de columnas exclusivas impide que selecciones la misma respuesta en filas diferentes. Esta solución es útil para crear rejillas de clasificación, como alternativa a la pregunta de arrastrar y soltar. Además, la opción de columnas obligatorias está disponible si quieres responder no sólo a las preguntas de cada fila, sino también a todas las columnas. Estas nuevas funciones pueden combinarse entre sí y con las ya disponibles en las preguntas matriz. Esto te permite crear incluso matrices muy especiales para las necesidades más diversas. Por ejemplo, puedes hacer que las filas sean opcionales y establecer las columnas como obligatorias para crear una cuadrícula girada. Además de cambiar el comportamiento de la matriz, también hay opciones que cambian su disposición. Podemos reducir el ancho de la matriz, que es una opción perfecta para la creación de formularios, o elegir mostrar la pregunta matriz incluso en dispositivos móviles o mostrar una línea cada vez, como si fueran muchas preguntas sencillas separadas. Firma y subir archivo IdSurvey 8 también introduce nuevos tipos de preguntas especiales, perfectas para encuestas CAWI y CAPI. La pregunta sobre la firma es perfecta para dispositivos táctiles, pero también es compatible en ordenadores de sobremesa con ratón o trackpad. La pregunta Subir archivo te permite subir cualquier tipo de archivo. Puedes especificar los tipos de archivo permitidos. Pregunta sobre la foto Si utilizas un navegador compatible, se te preguntará si quieres subir una foto existente o hacer una nueva. Por ejemplo, puedes solicitar una foto del encuestado, o llevar la foto a un documento. Una solución perfecta si utilizas IdSurvey para una contratación. Pregunta sobre el audio Puede utilizarse para solicitar una respuesta vocal en lugar de esperar que el encuestado detalle sus opiniones en una larga zona de texto. Pregunta en vídeo Útil para encuestas cualitativas, pero también para Mystery Shopping y otros usos. Disco Espacio Con IdSurvey 8 hemos revolucionado la gestión de los soportes proporcionando espacio dedicado en disco para aligerar la base de datos. Como resultado, ahora puedes gestionar grandes cantidades de archivos, incluidos vídeos de alta definición, sin que ello afecte negativamente al rendimiento de IdSurvey. Cada cliente dispondrá gratuitamente de 5 GB de espacio en disco. Para quienes hagan un uso intensivo de los medios de comunicación -especialmente las preguntas con vídeo- hay disponibles ampliaciones a 250 GB por un coste de 299 euros al año y a 500 GB por 499 euros al año. Modo de prueba CAPI Con IdSurvey 8 por fin puedes utilizar el modo test en la aplicación CAPI. CAPI QRCode Gracias a los códigos QR que se encuentran en la lista de entrevistadores asignados a la encuesta CAPI, sólo tienes que encuadrarlos con tu smartphone o tableta para acceder inmediatamente a la encuesta. Grabación silenciosa CAPI Activando la opción de grabación silenciosa en los ajustes, se grabarán todas las entrevistas CAPI. Gracias también al registro de la posición por GPS, podrás supervisar el trabajo de los agentes y la calidad de las entrevistas recogidas. Además, gracias a una nueva función flowscript, podrás grabar incluso una parte de la entrevista. Sincronización CAPI La sincronización de archivos y entrevistas se ha reescrito completamente aportando numerosas ventajas. La carga de entrevistas es ahora más rápida y eficaz, incluso para encuestas con preguntas multimedia. Pero hay otra novedad importante. El CAPI ya es totalmente compatible con las encuestas de modo mixto. Con IdSurvey 8, incluso las entrevistas parciales se sincronizan con el servidor, lo que permite, por ejemplo, iniciar una entrevista con CAPI y completarla con CATI o viceversa. Incluso puedes pasar una entrevista CAPI parcial a otro agente, o recuperar todas las entrevistas sincronizadas aunque cambies de dispositivo. El procedimiento para abrir las entrevistas CAPI completas también se ha simplificado mucho. Ahora basta con que un administrador haga clic en "abrir entrevista" y, tras la sincronización, el agente podrá acceder inmediatamente a la entrevista. Reestilización del CATI IdSurvey 8 trae novedades también en la interfaz CATI. Hemos mejorado los contrastes y eliminado matices para mejorar la legibilidad y, por tanto, el trabajo de los agentes. Por la misma razón, se han sustituido algunos tipos de letra, como los números de teléfono y los códigos. Ahora la interfaz de los entrevistadores es mucho más clara y esencial. CATI Introducción de claves IdSurvey presenta Entrada clave. Con Key-entry puedes utilizar sólo el teclado para rellenar entrevistas, iniciar llamadas y marcar los resultados. Puede aumentar visiblemente la velocidad de los agentes. El uso es muy sencillo pero esconde un sofisticado motor para que la introducción de claves sea realmente cómoda. CAWI reCaptcha La función reCaptcha impide el acceso a la entrevista con bots. ReCaptcha es extremadamente útil cuando se publica un enlace a un sitio o a una red social. Sobrecuota de redireccionamiento CAWI Redirección específica para entrevistas completas pero por encima de la cuota para una redirección específica, como la que ofrecen algunos proveedores de paneles. CAWI Código QR Para facilitar las pruebas y la previsualización en dispositivos móviles, hay disponible un código QR para acceder inmediatamente a la entrevista simplemente encuadrándola con la cámara, de forma similar a la función CAPI.   Descubre IdSurvey 8 - Categories: Noticias #### IA y investigación de mercado: la calidad sigue siendo humana En los últimos años, la inteligencia artificial también ha llegado al mundo de la investigación de mercado. Automatiza operaciones complejas y acelera los tiempos de análisis, pero plantea una pregunta importante: ¿cómo mantener la calidad de los datos y la coherencia de los resultados? En IdSurvey creemos que la tecnología debe potenciar la inteligencia del investigador, no reemplazarla. El objetivo es simple: usar la IA para ahorrar tiempo, no para perder control. La IA de IdSurvey: velocidad y precisión en la codificación de respuestas abiertas La codificación de respuestas abiertas ha sido tradicionalmente una de las tareas más lentas y repetitivas de la investigación, un paso esencial que hoy, gracias a la IA, puede automatizarse con precisión. Con la inteligencia artificial integrada en IdSurvey, estas respuestas pueden: analizarse automáticamente agruparse en categorías coherentes y estar listas para la validación del investigador en cuestión de segundos   Durante la codificación automática, la IA sugiere categorías coherentes y significativas, pero la última palabra siempre la tiene el investigador. Cada propuesta puede revisarse, corregirse o validarse manualmente, garantizando así un control total sobre el resultado final. De este modo, el equipo de investigación puede concentrarse en los análisis estratégicos, dejando a la IA las tareas más manuales. La codificación automática reduce errores y tiempos, pero cada resultado sigue siendo verificable y editable por el usuario. Insights automáticos en los reportes: de la información a la interpretación La IA de IdSurvey no se detiene en la recolección de datos: también contribuye a la fase de análisis, generando insights automáticos dentro de los reportes, acompañados de un análisis estadístico descriptivo. Esto significa que el sistema puede: identificar patrones y tendencias en los datos resaltar correlaciones entre variables y sugerir interpretaciones iniciales que el investigador puede modificar o profundizar   No se trata de “conclusiones automáticas”, sino de apoyos inteligentes que aceleran la lectura e interpretación de los resultados. Los insights generados automáticamente nunca se presentan como conclusiones definitivas: son puntos de partida útiles que ayudan al investigador a detectar tendencias y relaciones. Cada insight está siempre acompañado de los datos originales, garantizando verificabilidad y transparencia total. Calidad, transparencia y control humano En IdSurvey, cada función basada en inteligencia artificial se desarrolla bajo un principio claro: el ser humano sigue en el centro del proceso de investigación. La automatización no pretende reemplazar la experiencia del investigador, sino potenciarla. Por eso, la calidad de los resultados y la transparencia de las operaciones siguen siendo pilares fundamentales de todo el ecosistema IdSurvey. En IdSurvey ningún proceso es una “caja negra”. Cada operación de IA es documentada, trazable y reproducible, lo que permite al equipo de investigación comprender cómo se ha llegado a un resultado determinado y replicarlo, si es necesario, bajo las mismas condiciones. Así, la inteligencia artificial se convierte en un verdadero aliado del método científico: acelera los procesos, reduce errores y ofrece herramientas más rápidas y confiables para ejercer el juicio humano — que sigue siendo el corazón de la investigación de calidad. La nueva calidad de la investigación: IA + experiencia En la era de la inteligencia artificial, el concepto de calidad en la investigación ya no puede basarse únicamente en la precisión de los datos o en la solidez del método. Se necesita un nuevo equilibrio que combine tecnología avanzada con experiencia humana. Para IdSurvey, la calidad de la investigación surge precisamente de esta sinergia: Datos precisos y representativos, recogidos mediante metodologías consolidadas y herramientas confiables. La IA puede apoyar la validación y limpieza de los datos, pero el diseño de la muestra y la interpretación siguen guiados por la experiencia del investigador. Procesos transparentes, en los que cada etapa —desde la automatización hasta la revisión— está documentada y es verificable. La trazabilidad se convierte en una garantía de responsabilidad y un elemento clave para generar confianza en los resultados. Supervisión humana consciente, que guía y afina la intervención de la inteligencia artificial en cada fase del proceso de investigación. La supervisión no se limita a corregir los resultados de la IA, sino que los contextualiza, evalúa su coherencia con los objetivos de investigación y garantiza su calidad científica.   La inteligencia artificial no es un atajo, sino un aliado valioso. Permite reducir errores derivados de tareas repetitivas, acelera la producción de reportes y libera tiempo para análisis más estratégicos. Este paradigma mantiene intacto el rigor metodológico que caracteriza a la buena investigación. La unión entre IA y experiencia humana no es un compromiso: es el nuevo estándar de calidad. Con IdSurvey, la tecnología se convierte en una herramienta al servicio de la experiencia — y no al revés. La inteligencia artificial al servicio de los investigadores La inteligencia artificial puede revolucionar la investigación, pero solo si se utiliza con criterio. Con IdSurvey, la tecnología no toma decisiones en lugar del investigador: le ayuda a tomarlas mejor y más rápido. La verdadera inteligencia, en la investigación, nace del encuentro entre automatización y experiencia humana.   👉 Descubre cómo la IA de IdSurvey puede agilizar tu trabajo sin sacrificar la calidad - Categories: Mundo de la investigación #### IdSurvey: la mejor herramienta de investigación según Quirk's Media Como cada año, Quirk's Media ha elaborado una lista de los mejores proveedores de herramientas para la investigación de mercados, ¡y este año IdSurvey es uno de ellos! Desde hace 30 años, Quirk's es el lugar al que acudir para conocer las mejores ideas, innovaciones y noticias sobre investigación de mercados. 26 PROVEEDORES DE HERRAMIENTAS DE INVESTIGACIÓN POR QUIRKS "Investigar puede ser difícil si no tienes las herramientas adecuadas. Estas empresas ofrecen una amplia gama de herramientas, tecnologías y servicios de investigación para ayudarte a realizar una mejor investigación y obtener los mejores conocimientos. Tanto si necesitas elaborar una encuesta, realizar grupos de discusión o necesitas una combinación de herramientas de investigación, estas empresas tienen todo lo que necesitas para ayudarte en cada fase del proceso de investigación. Algunas pueden ofrecer herramientas, tecnologías y servicios individuales, mientras que otras pueden proporcionar un conjunto de herramientas para cubrir todas tus necesidades de investigación. Las empresas incluidas ofrecen herramientas de investigación en una amplia gama de especialidades, como experiencia de usuario, elaboración de encuestas, muestreo, recopilación de datos y mucho más. Para todas tus necesidades de investigación, ten en cuenta a estas empresas y sus metodologías, tecnologías y soluciones. IdSurvey es una solución potente pero intuitiva para responder profesionalmente a las peticiones más exigentes de agencias de investigación, organismos gubernamentales, universidades y empresas. Es la herramienta que adoran los profesionales de la investigación de mercados por sus avanzadas funcionalidades y su brillante equipo de soporte, siempre disponible para formar y guiar al cliente en la configuración y diseño de las encuestas más complejas. - Categories: Historias #### Investigación de mercado cuantitativa: ¿sigue siendo eficaz? Hay dos escuelas de pensamiento sobre la investigación de mercado: los que consideran válida la investigación de mercado cuantitativa y los que la consideran anticuada. Algunas técnicas cuantitativas de investigación de mercado están a punto de fracasar sin lugar a dudas. Esto se debe a que los consumidores han cambiado profundamente su forma de comprar y los mercados son ahora extremadamente rápidos. Así que los métodos de investigación cuantitativa que no puedan seguir el ritmo posiblemente desaparecerán en un futuro próximo.   Investigación de mercado cuantitativa: ¿por qué cuestionarla? El enfoque tradicional de la investigación cuantitativa se basa en identificar las razones que llevan a los consumidores a comprar. Algunas de las metodologías más utilizadas son: focus group: para compartir y diseñar nuevos planes de marketing relacionados con el comportamiento de los consumidores observación: para comprender el comportamiento del cliente en tiempo real investigación etnográfica: para analizar el comportamiento del público objetivo en el lugar (por ejemplo, en una oficina) entrevistas telefónicas y presenciales Por un lado, estos datos cuantitativos pueden aportar información sobre el producto o servicio líder (ya que pueden proporcionar un análisis detallado directamente relacionado con el objetivo). Pero, por otro lado, son extremadamente caros y requieren mucho tiempo: dos características que chocan con las demandas del mercado. Pero no es sólo una cuestión de costes y tiempo. De hecho, muchos de estos estudios revelaron cómo actúan los consumidores al comprar un artículo y éste es un parámetro importante para nuestra evaluación. Veamos ahora cómo importan los detalles para la eficacia de los estudios de mercado.   El consumidor decide de forma rápida e irracional En los últimos 10 años, la investigación ha podido esbozar cómo realizan una compra los consumidores. Daniel Kahneman, en su libro "Pensar, rápido y despacio", desvela estos mecanismos: Sistema 1 | Rápido y subconsciente: el que utilizamos la mayoría de las veces. Por ejemplo, si tenemos que comprar pasta en el supermercado, no pasamos horas decidiendo entre marcas: decidimos en unos segundos. Sistema 2 | Lento y consciente: el que utilizamos en situaciones poco frecuentes para la compra importante. Al ser un sistema exigente, rara vez lo utilizamos. La postura de Kahneman cuestiona la tesis del consumidor racional, que es el fundamento de la investigación tradicional. De hecho, parece que la mayoría de las veces los compradores tienden a decidir de forma más irracional que racional.   Las entrevistas largas influyen en las respuestas La irracionalidad del consumidor también influye en la investigación de mercado. Mucha literatura científica confirma que cuanto más hablas con una persona , más puedes influir en sus respuestas. De hecho, hacemos que sean más conscientes de la compra de lo que realmente son, lo que afecta al análisis estadístico. Por esta razón, metodologías como el grupo focal se cuestionan ahora porque obligan a las personas a pasar del Sistema 1 (que es el predominante de forma natural) al Sistema 2.   Contrasta la memoria a corto plazo con la investigación "rápida Otro factor clave para la investigación de mercado es la "memoria a corto plazo". Gerald Zaltman -profesor de la Universidad de Harvard- demostró cómo el cerebro humano tiende a perder información con el tiempo, sustituyéndola inconscientemente por otras. ¿Qué puede aprender el marketing de esto? La investigación de mercado tiene que ser más rápida y eficaz, ya que el tiempo transcurrido entre una compra y la entrevista aumenta la posibilidad de obtener datos incorrectos. La metodología de investigación cara a cara puede ser realmente eficaz para recoger opiniones en tiempo real del comprador justo después de su compra.   Conclusión En los últimos 20 años, el comportamiento de los consumidores ha cambiado y este cambio también ha dado forma a la investigación de mercado. Entonces, ¿cuál es hoy la mejor solución para las agencias de investigación? Adopta técnicas rápidas de investigación de mercado capaces de aprovechar las nuevas tecnologías (web y móvil) con costes moderados, como el software de encuestas IdSurvey. ¿Y qué pasa con la herramienta de investigación tradicional? Creemos que siguen siendo útiles para recopilar datos si se utilizan correctamente, ya que garantizan un conocimiento más profundo del objetivo.   Descubre IdSurvey para la investigación de mercados. - Categories: Mundo de la investigación #### Investigación y resultados 2018 Ya estamos de vuelta en casa tras nuestra increíble experiencia en Research & Results 2018 en Múnich. Research & Results es una feria de investigación de mercados en Alemania con un claro enfoque en la creación de redes empresariales. Es el principal evento empresarial del sector de la investigación de mercados en Europa y se encuentra entre los 5 mejores eventos del sector en todo el mundo. Cada año más de 3.000 participantes visitan la feria y más de 180 empresas se unen a R&R como expositores. Este año ha sido nuestro primer año como expositores y nos ha encantado cada momento. El evento tuvo lugar los días 24 y 25 de octubre en el MOC Veranstaltungscenter de Múnich. Durante esos dos días conocimos a mucha gente distinta -clientes, futuros clientes, colegas, competidores- y aprendimos algo nuevo de cada uno de ellos. Todos se mostraron extremadamente curiosos y abiertos a aprender sobre nosotros y nuestro producto, IdSurvey. Tuvimos la oportunidad de presentarlo en breves demostraciones en nuestro stand y de compartir chocolate y café expreso con nuestros visitantes. Research & Results 2019 tendrá lugar a finales de octubre del año que viene, los días 23 y 24, en el recinto ferial "MOC München". ¡Estamos impacientes por encontrarnos contigo allí! Queremos dar las gracias a todos los que hemos tenido el placer de conocer. ¡Estamos impacientes por poner en práctica todas las inspiraciones en el futuro desarrollo de IdSurvey! INVESTIGACIÓN Y RESULTADOS: https://www.research-results.com   - Categories: Historias #### Investigación y Resultados 2019 Como el año anterior, el pasado mes de octubre participamos como expositores en la feria Research & Results de Múnich. R&R es la mayor feria mundial de innovación en investigación, análisis de datos y conocimiento. En la edición de 2019, hemos presentado a empresarios, investigadores, analistas y estudiantes de todo el mundo la nueva herramienta de Análisis e Informe de IdSurvey. Hubo un gran entusiasmo por la nueva versión de IdSurvey y su capacidad para recopilar datos por teléfono, web y cara a cara, crear informes en tiempo real y compartirlos rápidamente en línea con un enlace. Algunas cifras de Research & Results en 2019: 3.400 participantes, un nuevo récord de asistencia 186 expositores de 24 países 112 seminarios gratuitos Aquí tienes algunos momentos de Research & Results 2019. - Categories: Historias #### LAPS Policy Investigación social Delphi con IdSurvey El Laboratorio de Análisis Políticos y Sociales (LAPS, Laboratorio Analisi Politiche e Sociali - sitio web : www.laps.unisi.it) es un centro de excelencia para la opinión pública y la investigación social. Proporciona el equipo y la experiencia necesarios para llevar a cabo diferentes métodos de investigación (encuestascara a cara, telefónicas, en línea y de modo mixto). LAPS ofrece su experiencia en diseño y evaluación de cuestionarios, recogida de datos y análisis de contenido. El equipo de investigación prestó asesoramiento científico a varios proyectos internacionales, como la Encuesta Transatlántica de Tendencias, la Encuesta Transatlántica de Tendencias sobre Inmigración y la Encuesta Europea de Élites. El equipo está formado por los científicos sociales Prof. Pierangelo Isernia, Director y asesor principal, Dr. Francesco Olmastroni, Dra. Rossella Borri y Sra. Manuela Maltese. El abanico de investigaciones de ciencias sociales que se llevan a cabo en LAPS abarca desde cuestiones locales hasta la política y la sociedad (inter)nacionales. LAPS utiliza el software IdSurvey para sus actividades de investigación social. IdSurvey proporciona una flexibilidad extrema en el diseño de investigaciones realizadas con CATI, CAWI, CAPI o modos mixtos. En particular, nos parecen muy útiles las siguientes funcionalidades: La organización de marcos de muestreo aleatorios y estratificados. Filtros generales o específicos para entrevistadores, contactos, preguntas y opciones de respuesta. La amplia gama de preguntas de investigación que se pueden crear. Aleatoriza todos los elementos del cuestionario: páginas sueltas o grupos/bloques de páginas, preguntas, opciones de respuesta, etc. Mostrar respuestas o información sobre los contactos durante el cuestionario. Exporta los datos recogidos en distintos formatos, como SPSS, CSV, Access y Excel. Política Investigación social Delphi Una de las investigaciones más exigentes que se han llevado a cabo es el Delphi Político. Se llevó a cabo como parte del proyecto TRANSWORLD (Proyecto nº 290454), financiado por la UE dentro del 7º Programa Marco. Se centró en el análisis de las relaciones transatlánticas y el futuro de la gobernanza mundial. En este marco, el Delphi se diseñó para explorar principalmente los siguientes aspectos: Si es probable que surjan, y en qué medida, una serie de retos globales en los cuatro ámbitos abordados por el proyecto (es decir, seguridad internacional, economía global, medio ambiente global y cambio climático, derechos humanos y promoción de la democracia). Y cuál sería su impacto, en caso de que se produjeran. Qué respuestas políticas son deseables y/o factibles ante tales retos. Cuál es el estado de la gobernanza en cada una de las cuatro áreas y cómo está cambiando. Los resultados finales del Delphi proporcionaron una base sólida para la elaboración de recomendaciones políticas a los responsables de la toma de decisiones, con el fin de fomentar la viabilidad, eficacia y responsabilidad de las arquitecturas de gobernanza mundial/regional. La técnica Delphi es un "método de previsión para la solicitud sistemática de juicios informados sobre un tema concreto". Es una herramienta para analizar cuestiones complejas y recabar información sobre el impacto estimado de las decisiones políticas. El Delphi Político TRANSWORLD ha sido diseñado, coordinado y dirigido por un equipo de investigación del Departamento de Ciencias Políticas, Sociales y Cognitivas de la Universidad de Siena, que también se ha encargado de la recogida y el análisis de los datos. IdSurvey se ha utilizado para la realización de todo el proceso, que se ha articulado en distintas fases: Selección y contratación de expertos (abril - junio de 2014) Ronda 1 (octubre de 2014-enero de 2015): "Explorando retos y soluciones políticas" Ronda 2 (enero 2015- marzo 2015): "Alcanzar el consenso e identificar las áreas de polarización" Ronda 3 (mayo 2015- julio 2015): "Hacia recomendaciones políticas" Selección y contratación de expertos (abril - junio de 2014) La investigación social Delphi TRANSWORLD se diseñó para encuestar a unos 30 expertos por cada una de las cuatro áreas de investigación, a saber, seguridad internacional, economía global, medio ambiente global y cambio climático, derechos humanos y promoción de la democracia. Desde abril de 2014, se recopiló una lista de unos 300 nombres de expertos de la UE, EEUU, Turquía, Canadá, Brasil, Rusia, India y China. A continuación, se clasificaron en función de una serie de criterios, como: a) el alcance de su experiencia (enfoque internacional/regional frente a enfoque nacional, dando preferencia al primero); b) la antigüedad (dando preferencia a los expertos más veteranos, entendiendo por "veterano" una experiencia superior a 17 años, a partir de su primer trabajo de posgrado o posdoctorado); c) el número y la calidad de las publicaciones (dando preferencia a los que publicaron artículos relevantes sobre el área política de especialización). Esta investigación sociológica se diseñó para que fuera representativa en cuanto a país y función. En consecuencia, se preseleccionó a 266 expertos (de 53 a 77 por cada ámbito) y se les invitó formalmente a participar en el ejercicio entre julio y octubre de 2014. La Tabla 1 muestra la tasa de respuesta (número de expertos que aceptaron dividido por el número total de personas invitadas) en cada uno de los cuatro ámbitos. Seguridad internacional Economía mundial Medio ambiente global y cambio climático Derechos Humanos y Promoción de la Democracia A Contactado 53 73 77 63 B Aceptó la invitación 32 30 29 31 A/A Tasa de respuesta de las invitaciones 60% 41% 38% 49% C Encuesta rellenada Ronda 1 24 21 26 25 C/B Tasa de respuesta Ronda 1 75% 70% 90% 81% D Encuesta rellenada Ronda 2 24 20 26 23 D/C Tasa de respuesta Ronda 2 100% 95% 100% 92% E Encuesta rellenada Ronda 3 24 19 26 22 E/D Tasa de respuesta Ronda 3 100% 95% 100% 96%   Ronda 1 (octubre de 2014 - enero de 2015): "Explorando retos y soluciones políticas" La primera ronda exploró las opiniones de los expertos sobre los principales retos y soluciones políticas en las cuatro áreas objeto de estudio. Se pidió a los expertos 1) que enumeraran los principales retos en su ámbito de especialización, tanto en términos de impacto como de probabilidad, en una escala de 0 a 100; 2) que expresaran su opinión sobre la conveniencia y viabilidad de una lista de soluciones políticas para abordarlos, en una escala de 1 a 10; 3) expresar su opinión sobre un conjunto de preguntas, que pretendían recoger información sobre cuestiones destacadas relativas al área de interés, en una escala de Likert (opciones de acuerdo/desacuerdo); 4) sugerir otros retos y soluciones no incluidos en el cuestionario, mediante comentarios. Los cuatro cuestionarios de la primera ronda (uno para cada ámbito político) se han redactado basándose en el esfuerzo de investigación realizado en el marco del proyecto TRANSWORLD más amplio. En consecuencia, se analizaron los documentos de trabajo, informes y demás material de investigación elaborado por el proyecto TRANSWORLD, con el fin de identificar y enumerar las cuestiones y temas centrales que debía abordar el ejercicio Delphi. Las versiones finales de los cuestionarios de la Ronda 1 se administraron a los expertos a finales de octubre de 2014 en modo CAWI (Entrevista Web Asistida por Ordenador). Cada experto recibió un enlace único y personal al cuestionario relacionado con su campo de especialización. Se les dio un plazo de dos semanas para completar la encuesta. Cuando fue necesario, se enviaron recordatorios una vez expirado el plazo, con el fin de aumentar el índice de respuesta. El índice de respuesta de la Ronda 1, teniendo en cuenta los expertos que rellenaron la encuesta, osciló entre el 70% de Economía Global y el 90% de Medio Ambiente Global y Cambio Climático (véase la Tabla 1). Ronda 2 (enero de 2015 - marzo de 2015): "Alcanzar el consenso e identificar las áreas de polarización" La segunda ronda de esta investigación social identificó las áreas de consenso y aquellas en las que existía desacuerdo sobre los principales retos y soluciones. En el cuestionario de la 2ª ronda, los ítems se agruparon en grupos temáticos, basándose en el análisis factorial y fundamentándose en la literatura teórica pertinente. A continuación, se presentaron a los expertos los resultados de la ronda anterior para cada ítem, presentados como valores medios y desviaciones típicas e introducidos por un breve comentario. También podían ver en la pantalla sus propias respuestas en la primera ronda. A continuación, se les invitó a confirmar o revisar su evaluación. También se les animó encarecidamente a comentar sus valoraciones personales. Además, en el cuestionario de la segunda ronda se introdujeron algunos ítems nuevos y/o se modificaron algunos antiguos. En marzo de 2015 se enviaron los cuatro cuestionarios a los expertos para que los cumplimentaran, con un plazo de dos semanas para completar la encuesta. Al cabo de tres semanas alcanzamos el 90-100% de tasa de respuesta en las cuatro áreas (Tabla 1). Ronda 3 (mayo 2015 - julio 2015): "Hacia recomendaciones políticas" Esta ronda se diseñó para extraer conclusiones sobre los retos futuros a corto y largo plazo para la seguridad internacional, la economía mundial, el medio ambiente mundial y el cambio climático, los derechos humanos y la promoción de la democracia, y las soluciones disponibles para afrontarlos. Los expertos recibieron un informe resumido de las principales conclusiones y gráficos, y les pedimos que aportaran un comentario sobre las estimaciones de su panel. Sólo cuando seguían existiendo grandes desacuerdos, se les pedía una vez más que confirmaran o revisaran sus juicios y especificaran las razones de su postura. Se introdujeron algunas preguntas nuevas para verificar los resultados, explicar cuestiones controvertidas y poner a prueba conceptos generales en escenarios más concretos. En la Figura 1 se muestra la introducción a la encuesta, donde se explicaba brevemente la tarea. Las figuras siguientes ilustran el caso de una pregunta reiterada: a los expertos se les presentaba previamente el resumen de las respuestas de su panel en la ronda anterior (Figura 2). A continuación, se volvió a preguntar por el punto crítico en el que no se había alcanzado el consenso, mientras el experto podía ver la respuesta media del panel y la desviación típica (en verde). En el recuadro inferior, podía ver su respuesta anterior y podía cambiarla o confirmarla. En la Ronda 3 de esta investigación social, los comentarios a las nuevas respuestas eran obligatorios.   Figura 1. Ejemplo de introducción a la encuesta de la 3ª Convocatoria   Figura 2. Resumen de las respuestas de la ronda anterior   Figura 3. Nueva respuesta al tema controvertido - Categories: Historias #### Lo que nos enseñó la industria de la investigación de mercados MRS Impact 2017 Acabamos de aterrizar en nuestro país tras dos días increíbles en la conferencia MRS Impact para el sector de la investigación de mercados. Impact es la conferencia anual que organiza la Sociedad de Investigación de Mercados (MRS) en Londres. Reúne a todas las figuras clave del sector para debatir sobre este fascinante mundo que es la Industria de la Investigación de Mercados. 2017 fue nuestro primer año participando en la conferencia como expositores de empresas de investigación. La MRS fue para nosotros una experiencia increíble para saber más sobre lo que se cuece en la RM. La conferencia se inauguró el primer día con el inspirador discurso de Jane Frost, Directora General de MRS, una mujer que inspira a otras mujeres para que tengan un impacto. De hecho, éste fue uno de los temas principales de la conferencia: por primera vez este año, el 50% de los ponentes eran mujeres. Desde Nicola Mendelsohn (Vicepresidenta de EMEA en Facebook) hasta Caitlin Moran (columnista de The Times y autora de best-sellers) y la Dra. Hannah Fry (académica y autora), tuvimos la oportunidad de escuchar muchos discursos inspiradores que -seguro- cambiarán también nuestro enfoque del sector y del desarrollo de productos y servicios. El futuro en la industria de los estudios de mercado También se debatió cómo cambiará la Investigación de Mercados en los próximos años: desde la inteligencia artificial al big data, los medios sociales y las nuevas herramientas. Probablemente se volverá más rápida, fluida y flexible. En este escenario, seguiremos haciendo lo que hacíamos hasta ahora: proporcionar una herramienta potente y rápida para que el investigador haga su trabajo lo mejor posible. Queremos dar las gracias a todos los que hemos tenido el placer de conocer. Estamos impacientes por poner en práctica todas las inspiraciones que "robamos" de Impact en futuros desarrollos de IdSurvey. - Categories: Historias #### Maximiza el rendimiento de tu encuesta móvil "¡El móvil primero!" Hasta hace unos años, cualquier software se diseñaba primero para PC y luego se adaptaba a smartphones y tabletas. Pero este método escondía más de un escollo por dos razones principales: la pantalla del smartphone es mucho más pequeña que la del PC y el único dispositivo de entrada es... ¡el dedo! Hubo que remodelar el diseño de la aplicación para realizar encuestas. Tenían que ser lo más fáciles de usar posible, así que había que dar un giro de 180 grados: diseñar aplicaciones nativas para móviles y convertirlas después para PC. Así nació el lema "¡Primero el móvil! Del mismo modo, cualquier cuestionario debe tener en cuenta este nuevo enfoque. Este artículo aumentará la eficacia de tu encuesta móvil, tanto para cuestionarios web(CAWI) como sobre el terreno (CAPI).   Diseño y formato para un mejor rendimiento de las encuestas móviles: 3 recomendaciones Los dispositivos móviles que utilizan los encuestados para elaborar la encuesta tienen unas dimensiones notablemente inferiores a los soportes en los que solemos trabajar. Por esta razón, tienes que tener en cuenta que los cuestionarios en dispositivos pequeños frenan el uso amistoso de texto descriptivo en tus preguntas. Una encuesta destinada a ser completada con un dispositivo móvil tiene que ser concisa. Pero eso no basta.   Aquí tienes 3 recomendaciones útiles para configurar perfectamente tu encuesta:   1) Evita los bloques de texto interminables: los textos largos serán desventajosos para tu encuesta móvil. Evita los textos largos e intenta dividir los párrafos largos. El truco: utiliza texto en negrita para identificar fácilmente las palabras clave y utiliza listas para diversificar el texto.   2) Prefiere la visualización vertical: Recomendamos utilizar un desplazamiento vertical en lugar de horizontal, mucho mejor para los dispositivos pequeños. El consejo: elegir el software adecuado es crucial. Asegúrate de evitar problemas de compatibilidad. Por ejemplo, IdSurvey gestiona perfectamente todos los dispositivos móviles gracias a su diseño responsive.   3) Gestión de imágenes: Utilizar imágenes puede ser útil para hacer tu encuesta más atractiva y atraer la atención de los encuestados. Debido al redimensionamiento automático de las imágenes, los dispositivos móviles no pueden permitir una visualización perfecta de la imagen o ésta puede tardar demasiado en cargarse. Por eso debes limitar el uso de imágenes: no te estamos sugiriendo que crees una encuesta "aséptica" (fondo blanco y texto negro), sino que prestes mucha atención a la fluidez de la imagen y a la velocidad de carga. El consejo: cuando diseñes la encuesta, utiliza códigos de formato para definir el cambio de tamaño automático y evita utilizar imágenes enormes, prefiriendo versiones reducidas ad hoc. Características gráficas Aquí tienes una lista de características gráficas que debe tener una encuesta móvil fácil de usar: Utiliza un fondo atractivo en lugar de muchas imágenes. Favorece la legibilidad con un contraste entre el fondo y el color de la fuente. Prefiere un tipo de letra de gran impacto que no canse la vista. Limita el texto largo y el número de preguntas en una sola página. Utiliza un estilo sencillo y pragmático en lugar de uno complejo y elaborado. ¿Qué tipos de preguntas utilizar para una buena experiencia de encuesta móvil? Ahora que hemos enumerado las características que debe (o no debe) tener una encuesta para móviles, podemos centrarnos en los mejores tipos de preguntas a utilizar. ¿Cuáles son las otras reglas para elegir el mejor formato de pregunta? Aquí tienes algunas: Menú desplegable. Cuando diseñamos un cuestionario para dispositivos móviles, siempre tenemos que recordar que se mostrará en pantallas pequeñas. Por eso, muchos elementos de las encuestas estándar (por ordenador) pueden no estar perfectamente integrados. El menú desplegable te permite mostrar una larga lista de opciones en la misma ventana, mejorando la usabilidad. Rejillas. Hay que evitar las cuadrículas. Adaptar una cuadrícula a una pantalla pequeña puede ser complicado. Podrías utilizar una cuadrícula desplazable, pero no sería la mejor opción, ya que podría desorientar al encuestado o causar problemas de visualización. Preguntas abiertas. Este tipo de pregunta puede utilizarse, pero de forma limitada. A un encuestado podría resultarle difícil escribir y, en consecuencia, dar una respuesta apresurada. Marca la casilla. La mejor solución para las preguntas abiertas es organizar previamente un número adecuado de respuestas con casillas de verificación. El encuestado sólo tiene que seleccionar la casilla con la respuesta deseada. Encuesta móvil: conclusión Este artículo comenzó con lo que parece ser un verdadero cambio de tendencia en la investigación de mercado: las encuestas administradas a través de dispositivos móviles son cada vez más utilizadas por pequeñas y grandes empresas. De ello se derivan múltiples ventajas importantes: el trabajo de los entrevistadores es más rápido y sencillo, la elaboración de la encuesta puede delegarse completamente en los encuestados (con las consiguientes ventajas tanto económicas como logísticas). La tecnología evoluciona constantemente: es una ciencia pulida pero democrática. Basta pensar en la difusión de los dispositivos móviles en todo el mundo. Por este motivo, un software que no sea compatible con la tecnología y los avances móviles quedará obsoleto. El software de encuestas IdSurvey es totalmente responsive y tanto las encuestas CAWI como la app CAPI son perfectamente compatibles con todos los dispositivos. Tenemos que tener en cuenta que los dispositivos móviles no son sólo una alternativa a los ordenadores: más del 50% de la población a la que invitamos a nuestras encuestas responderá utilizando un smartphone o una tableta. Pero también es bueno tener en cuenta el potencial limitado de los dispositivos móviles tanto en gráficos como en formato Siempre hacen numerosos pruebas y controles para asegurarte de que el cuestionario se muestra correctamente en la pantalla y de que no se ha corrompido la versión original. Lee más sobre cómo crear una encuesta con Idsurvey.   Descubre IdSurvey - Categories: Mundo de la investigación #### Métodos de recogida de datos: ventajas e inconvenientes La revolución de la Web ha cambiado drásticamente los métodos de recogida de datos, aumentando el número de opciones en comparación con épocas anteriores. La tecnología ha provocado varias (y significativas) modificaciones en las técnicas deencuesta . En este post, analizamos las ventajas e inconvenientes de los métodos de recogida de datos. Métodos de recogida de datos: CATI - Encuestas telefónicas CATI El método de recogida de datos (Entrevista telefónica asistida por ordenador) mejoró el proceso de entrevista telefónica. Un programa informático automáticamente apoya y dirige al entrevistador durante la recogida de datos. Así, ven preguntas en la pantalla seguidas de posibles respuestas. Por esta razón, tiene varias ventajas: alta calidad de los datos recogidos: evitas cualquier mala interpretación del entrevistador o la administración incorrecta de las preguntas; reducción de tiempo: llamada de retorno automática gestionada por el sistema. El entrevistador también puede introducir directamente los datos sin utilizar papel; más precisiónal estar completamente automatizada, no hay lugar para errores o compilaciones poco claras; control total del progreso de las entrevistas: puedes comprobar en tiempo real las entrevistas completadas, incompletas y abandonadas.   Métodos de recogida de datos: CAWI - Encuestas en línea Dijimos que la revolución web ha sido crucial para la evolución de la investigación de mercado. Esto es especialmente cierto para la metodología CAWI (Entrevista Web Asistida por Ordenador). Antes, con las encuestas online, podías llegar a un 20% de la población. Así que tenía fines limitados. Hoy llegas a una población amplia y genérica (un país entero, una multinacional...). Se envía un enlace a los encuestados por correo electrónico. Sólo tienen que seguir el enlace para rellenar el cuestionario. Las principales características del método CAWI son: 1. el software de forma autónoma envía los correos electrónicos y se encarga de su clasificación. Los cuestionarios terminados se marcan como completos. 2. el encuestado recibe una invitación por correo electrónico y hace clic en el enlace para responder al cuestionario. Necesitas tener todas las direcciones de correo electrónico de tus encuestados para llevar a cabo una encuesta CAWI.   Métodos de recogida de datos: CAPI - Encuestas personales offline CAPI (Entrevista Personal Asistida por Ordenador) es la evolución tecnológica del método de recogida de datos Cara a cara investigación. Un entrevistador recoge los datos en una reunión cara a cara con el encuestado. Utilizando un dispositivo móvil o un PC, incluso sin conexión, el entrevistador realiza la entrevista y envía de vuelta las respuestas en tiempo real. Los datos se envían inmediatamente al servidor principal. La entrevista cara a cara suele formar parte del Cliente Misterioso investigación. Los clientes misteriosos pueden completar discretamente sus tareas en su smartphone o dispositivo móvil.   Observaciones sobre la metodología de recogida de datos CATI CAWI CAPI En resumen, comparamos los métodos de recogida de datos CATI CAWI CAPI. Y cada uno de ellos representaba una paso adelante para la investigación de mercado. Ahora es el momento de hacer algunas observaciones sobre la eficacia real de estos métodos de recogida de datos. La metodología de recogida de datosCAWI tiene varias ventajas, pero requiere que todos los encuestados tengan una cuenta de correo electrónico y conocimientos básicos de informática para rellenar correctamente el cuestionario. Metodología de recogida de datos CAPI mayor calidad es la interacción real cara a cara entre el encuestado y el entrevistador. En cambio, el número medio de entrevistas completadas en una jornada laboral suele ser inferior al del CATI. La metodología de recogida de datosCATI garantiza las ventajas de las otras dos técnicas anteriores. En concreto, un objetivo heterogéneo y el agente de llamadas que puede ayudar al encuestado durante la entrevista. Pero el CATI sigue siendo el método más caro debido a los mayores costes relacionados con el centro de llamadas, los entrevistadores y el tráfico telefónico.   Ventajas e inconvenientes de los métodos de recogida de datos: el ganador es... En resumen, ninguna metodología de recogida de datos puede considerarse mejor que las demás. Cada empresa tiene que evaluar cuidadosamente sus objetivos. Entonces, tras un análisis cuidadoso, podrás elegir y utilizar el mejor tipo de recogida de datos para alcanzar tu objetivo. Utilizar un software que pueda gestionar Encuestas CATI CAWI CAPI como IdSurvey siempre te dará lo mejor de cada uno.   Métodos de recogida de datos FAQ ¿Cómo se comparan las diferentes tasas de respuesta entre los métodos de recogida de datos CATI, CAWI y CAPI? Analizar las métricas de respuesta de los programas informáticos en todos los métodos de recogida de datos y sectores puede ayudar a los investigadores a identificar la estrategia y la metodología más eficaces para grupos demográficos específicos. Por ejemplo, puede ser más fácil contactar por teléfono con profesionales especializados o entrevistar en persona a poblaciones de zonas más rurales. ¿Cuáles son los retos específicos del método CATI en el contexto actual de la investigación de mercados? Los retos actuales del módulo CATI consisten principalmente en llegar a los encuestados y gestionar la cuestión de la privacidad. Para gestionarlos, es esencial elegir un software que ofrezca flexibilidad en el manejo de llamadas y contactos y estrictas medidas de seguridad de los datos. ¿Cómo puede una organización maximizar la tasa de respuesta de los participantes en las encuestas CAWI? Es fundamental que quienes quieran gestionar encuestas CAWI elijan un software que permita personalizar las invitaciones y el aspecto de las encuestas y que ayude a diseñar encuestas atractivas y fáciles de responder para los contactos, optimizando los índices de respuesta de los proyectos. ¿Cómo facilita la metodología CAPI la interacción directa durante la recogida de datos? Para las encuestas CAPI, es esencial que el programa informático ofrezca la posibilidad de trabajar sin conexión y herramientas interactivas que faciliten la recogida de datos sobre el terreno potenciando la interacción directa con los participantes. Descubre IdSurvey - Categories: Mundo de la investigación #### Nuestra experiencia en el Market Research Forum 2025 Un evento dedicado a la innovación en la investigación de mercado El 19 de noviembre de 2025 participamos como patrocinadores en el Market Research Forum, celebrado en la prestigiosa sede de Milano Monte Rosa 91. El evento, organizado por Assirm, volvió a consolidarse como uno de los principales puntos de referencia para los profesionales de la investigación de mercado, gracias a una agenda repleta de ponencias, debates y espacios dedicados a la innovación. Una oportunidad de encuentro y diálogo con la comunidad de investigación La jornada fue para nosotros una valiosa oportunidad para conectar con numerosos expertos del sector. Además de reencontrarnos con muchos de nuestros clientes —siempre fundamentales para compartir feedback y visiones futuras— pudimos dialogar con profesionales procedentes de institutos, empresas y organizaciones tecnológicas especializadas en market intelligence. El diálogo fue uno de los pilares del evento: entre presentaciones, sesiones de networking y espacios de profundización temática, el Forum se convirtió en un lugar de intercambio de ideas, experiencias y diferentes enfoques de investigación. La IA como tema central de la edición 2025 No sorprende que el hilo conductor de toda la jornada haya sido el impacto de la inteligencia artificial en el mundo de la investigación de mercado. Desde la transformación de conversaciones en actionable insights, hasta los nuevos trends generacionales y las soluciones avanzadas de análisis y automatización, la tecnología fue protagonista de casi todas las ponencias. En este contexto, las nuevas funcionalidades de IA de IdSurvey despertaron gran interés. Los visitantes de nuestro stand pudieron descubrir: La codificación automática de respuestas abiertas, que permite transformar grandes volúmenes de texto en categorías coherentes, reduciendo significativamente el tiempo y los costes del análisis. La generación automática de insights, una función capaz de ofrecer interpretaciones inteligentes de los resultados —incluso en tiempo real— acelerando así los procesos de toma de decisión. Estas innovaciones fueron recibidas con mucho entusiasmo, reconociendo su impacto práctico tanto en la eficiencia de los proyectos de investigación como en la profundidad del análisis. Intervenciones y contenidos del evento Il Market Research Forum ha offerto una panoramica ampia e aggiornata sulle principali tematiche del settore. El Market Research Forum ofreció una visión amplia y actualizada de los temas más relevantes del sector. Entre los aportes más valorados destacamos: • Retail voices: cómo transformar conversaciones en actionable insights • Las nuevas perspectivas de la investigación según Eumetra • Social listening, reputación y análisis de contenidos presentados por The Fool • Shelf tests y nuevas metodologías introducidas por FFIND • Las soluciones de Toluna para una investigación más ágil • El generational shift y las tendencias que están rediseñando el mundo de los servicios • Los insights de Ipsos sobre la transformación del mercado • La investigación de SWG sobre el papel de los jóvenes consumidores Mirando hacia el futuro Nuestra participación en el Market Research Forum 2025 confirma el compromiso constante de 2 con la comunidad de investigación y con la entrega de innovación real a los institutos y empresas que trabajan cada día con datos cada vez más complejos. Regresamos de Milano Monte Rosa 91 con muchas ideas, nuevos estímulos y la convicción de que la IA es —hoy más que nunca— un aliado estratégico para quienes trabajan en investigación. Y estamos listos para seguir desarrollando soluciones capaces de hacer cada proyecto de encuesta más rápido, inteligente y potente. - Categories: Historias #### Organizar la aleatoriedad Cuestionario Aleatorización Con IdSurvey puedes establecer la aleatoriedad del cuestionario en cualquier objeto: páginas, grupos, preguntas y respuestas. Puedes insertar un objeto en un grupo de rotación simplemente asociando un color al objeto.   Cada grupo de rotación puede insertarse en un bloque aleatorio, ampliando las posibilidades de aleatorización del cuestionario a ilimitadas. Con la opción "Clonar desde" puedes utilizar fácilmente el mismo orden de aleatorización del cuestionario en cualquier objeto (respuestas, preguntas, grupos, páginas o secciones). Descubre más, solicita una demostración. - Categories: Noticias #### Perfiles de usuarios o clientes: ¿por qué merece la pena? Perfilar al cliente → Conocer → Comunicar Hace falta de todo para hacer un mundo dice un conocido refrán. Verdad o no, las personas que se dedican al marketing (especialmente a la investigación de mercados) deberían tener siempre presente la importancia de elaborar perfiles de clientes. ¿Por qué? Fácil: porque los clientes no son todos iguales. Ni los usuarios ni los encuestados. Cada grupo de clientes tiene unas características específicas, un recorrido del cliente distinto, un enfoque diferente de los acontecimientos, intereses y hábitos diferentes. Es potencialmente perjudicial no conocer tu perfil de usuario/cliente. En el mejor de los casos, no obtendrás buenos resultados para tu producto o servicio. En el peor de los casos, obtendrás resultados ambiguos, inválidos e incompletos. Por eso...   perfilar al cliente significa saber Saber es, sin duda, la base de toda estrategia de marketing que pretenda ser eficaz. Esto es especialmente cierto en los estudios de mercado , donde todo gira en torno a la comunicación con tu público objetivo y tus clientes potenciales. El perfilado de muestras permite diferenciar la comunicación adaptándola a tus clientes ideales. Esto garantiza una mayor precisión y control sobre tus recursos. Cada cliente/usuario contiene información valiosa para el investigador. Abordar esta información correctamente y con el método de perfilado adecuado es la única forma de utilizarla para la investigación.   Crear valor con el perfil del cliente El perfilado de muestras es útil para conocer mejor a tu objetivo y estar bien informado sobre sus requisitos para elaborar estrategias y propuestas que conviertan a los clientes en buyer persona. ¿Qué te parece un estudio de mercado? Perfilar a los usuarios es fundamental para cualquier investigación de mercado. Por ejemplo: nos han pedido que diseñemos una encuesta sobre la leche en polvo para recién nacidos. Si no perfilamos antes a nuestros usuarios, ¿cómo vamos a encontrar encuestados? ¿Cómo y a quién vamos a entrevistar? ¿O cómo vamos a entrevistar a alguien sobre los hábitos de los fumadores si ni siquiera sabemos si fuma o no? Obviamente, éstas son sólo dos simples hipótesis , pero sirven para comprender lo importante que es tener unos resultados de perfil actualizados y completos. Es crucial invertir los recursos adecuados en la elaboración de perfiles de clientes y hay que hacerlo de forma precisa y racional. Será útil para: reducir el tiempo de diseño, gestión y lanzamiento del proyecto analizar y crear un cuestionario adaptado a tu objetivo iniciar una campaña de marketing adecuada obtener un mayor número de respuestas e interacciones conseguir una comunicación en profundidad que será útil para tu objetivo de investigación Utilizando un software específico para la recogida de datos puedes recopilar y analizar un gran número de información. Perfilar al cliente no tiene por qué ser un procedimiento complejo: a menudo basta con hacer unas pocas preguntas (sencillas) para perfilar a la persona con la que vas a interactuar. Al principio de la entrevista podrás saber si la persona es adecuada para tu investigación y si podrá aportarte valor a ti y a tu actividad.   Elemento clave: el objetivo y la clientela Sabemos que perfilar significa obtener una lista de contactos de alta calidad como base para nuestra investigación. Esta lista es el punto de partida para definir el objetivo de nuestra encuesta. Retomemos nuestro ejemplo anterior: necesitamos realizar una investigación sobre la leche en polvo. En primer lugar, necesitamos una lista de mujeres con hijos. Pero eso no basta: tenemos que definir el objetivo. Para ello, tenemos que seleccionar sólo a las mujeres de nuestra lista con un hijo menor de 1 año. Y aquí está nuestro objetivo final.   Elemento clave: la muestra Una vez que hayas definido tu objetivo, tendrás que conseguir un muestra representativa. Volviendo a nuestra encuesta sobre la leche seca, para que todas las situaciones estén bien representadas tendremos que entrevistar al 49,5% de las madres con un hijo, al 49,5% de las madres con una hija y al 1% de las madres con gemelos. Así podemos estimar con cuotas el número de invitaciones necesarias, ahorrando tiempo, energía y dinero. Por ejemplo, si nuestra investigación se centra sólo en las madres de gemelos, enviar invitaciones sólo a las mujeres que entran en esta categoría sería una gran ventaja para nosotros. Sólo un perfil preciso de tus clientes o usuarios garantizará grandes resultados. - Categories: Mundo de la investigación #### Preguntas abiertas: ventajas, limitaciones, consejos y ejemplos. Las preguntas abiertas están diseñadas para permitir respuestas sin restricciones, dejando al encuestado libertad para expresar detalles personales, emociones y opiniones. Mientras que las preguntas cerradas son útiles para recopilar datos cuantitativos mediante respuestas predefinidas, las preguntas abiertas pretenden proporcionar una visión cualitativa más profunda, esencial para comprender mejor las necesidades, motivaciones y expectativas del encuestado. Las preguntas abiertas también pueden integrarse con cuestionarios cuantitativos, ampliando así la calidad de los datos recogidos y la profundidad del análisis. Diferencias clave entre preguntas abiertas y cerradas Las preguntas cerradas proporcionan respuestas definidas y mensurables, mientras que las preguntas abiertas permiten al encuestado expresarse libremente. Para que la diferencia sea inmediata, aquí tienes un resumen de las ventajas e inconvenientes de cada tipo de pregunta: Característica Preguntas abiertas Preguntas cerradas Estructura No hay respuestas predefinidas Respuestas limitadas a opciones predefinidas Tipo de datos Cualitativo Cuantitativo Análisis Más largo, requiere interpretación Más inmediato y rápido Objetivo Explorar opiniones, sentimientos y motivaciones profundas Medir las preferencias y recoger datos normalizados Uso ideal Investigación exploratoria e información detallada Encuestas cuantitativas y resultados fácilmente comparables Ejemplo de análisis Minería de textos, redes semánticas, análisis de sentimientos, análisis manual o asistido por IA Estadística descriptiva (media, desviación típica, etc.), gráficos y tablas cruzadas Participación de los encuestados Requiere más tiempo y esfuerzo, respuestas más razonadas Requiere menos esfuerzo, respuestas rápidas e inmediatas Ejemplo Describe brevemente tu experiencia con nuestro servicio ¿Con cuál de los siguientes aspectos de nuestro servicio estabas más satisfecho? Descubre IdSurvey El software de encuestas que adoran los profesionales Solicitud de demostración Ventajas de las preguntas abiertas Las preguntas abiertas son valiosas porque permiten explorar en profundidad el "por qué" de las elecciones, percepciones y comportamientos de los clientes, proporcionando un nivel de comprensión que las respuestas cerradas no pueden alcanzar. A diferencia de las preguntas cerradas, que limitan las respuestas a opciones predefinidas, las preguntas abiertas dan a los encuestados la libertad de expresarse espontáneamente y con detalle, sacando a la luz aspectos que a menudo se pasan por alto o se desconocen. He aquí algunas de las principales ventajas: Profundidad y riqueza de las respuestasLas preguntas abiertas permiten recoger respuestas articuladas que pueden revelar detalles valiosos sobre experiencias, preferencias y motivaciones personales. Este tipo de respuesta ayuda a comprender no sólo lo que piensan los clientes, sino también por qué piensan así, proporcionando un contexto crucial para interpretar sus opiniones. Por ejemplo, al preguntar a los clientes "¿Cómo ha sido su experiencia con nuestro servicio?", las respuestas podrían abarcar desde la calidad de la asistencia hasta la sala su rapidez, revelando elementos que no habrían surgido con una simple escala de valoración. Innovación y mejora del productoLas respuestas abiertas pueden proporcionar sugerencias específicas e inesperadas que son muy valiosas para la innovación. Mediante preguntas abiertas, los clientes suelen sugerir características, mejoras o nuevos usos del producto que la empresa no había considerado. Este conocimiento directo de los deseos y las ideas de los clientes puede generar ideas que inspiren cambios estratégicos o mejoras incrementales, que conduzcan a una mayor satisfacción del cliente. Por ejemplo, preguntas como "¿Qué mejorarías de nuestro producto?" pueden revelar necesidades emergentes y oportunidades de crecimiento. Comentarios sinceros y sin intermediariosLa ausencia de respuestas predefinidas anima a los encuestados a expresarse con autenticidad, proporcionando opiniones menos influidas por la estructura de la encuesta. Sin opciones de respuesta impuestas, los clientes se sienten libres para compartir sus puntos de vista -incluso los críticos-, ofreciendo una perspectiva más realista y genuina de sus experiencias. Este feedback sin filtrar ayuda a la empresa a identificar puntos débiles y áreas de mejora que podrían pasarse por alto en un cuestionario cerrado. Por ejemplo, solicitar opiniones con una pregunta abierta puede revelar áreas de insatisfacción que las respuestas predefinidas podrían no captar. Exploratory Research and Focus GroupsOpen-ended questions allow for exploring a wide range of topics without limitations imposed by the questionnaire, making them ideal in exploratory contexts or when the company seeks to understand new areas of interest through the opinions of interviewees or specific focus groups. Este enfoque es especialmente valioso en las primeras fases del desarrollo de un nuevo producto o campaña, donde es crucial reunir información sobre preferencias y necesidades no codificadas. Identificación de tendencias emergentesLas respuestas abiertas pueden revelar tendencias ocultas o emergentes que podrían pasar desapercibidas sólo con respuestas cerradas. Como las preguntas abiertas invitan a los clientes a expresar libremente sus opiniones, es más probable que surja una visión global de los cambios en las expectativas o gustos de los clientes. Supervisar estas respuestas a lo largo del tiempo puede ayudar a la empresa a mantenerse alineada con las preferencias del mercado y ajustar sus ofertas en consecuencia. Ventajas y ejemplos de preguntas abiertas para diversos sectores: Sector Beneficio principal Ejemplo de pregunta abierta Asistencia al cliente Identificación de problemas y áreas críticas "¿Qué dificultades encuentras al utilizar nuestro servicio?" Marketing Percepción de marca e imagen de empresa "¿Cómo describirías nuestra empresa a tus conocidos?" Diseño del producto Recogida de nuevas ideas y mejoras "¿Qué funciones añadirías a nuestro producto?" I+D Nuevos requisitos del cliente "¿A qué retos te enfrentas habitualmente, y cómo podríamos ayudarte a superarlos?" Ventas Análisis de los motivos de compra "Describe las principales razones que te hacen seleccionar nuestro producto" Experiencia del cliente Seguimiento general de la experiencia del cliente "Describe una experiencia positiva y otra negativa que hayas tenido con nuestro servicio". Fidelidad a la marca Análisis de la fidelidad a la marca "¿Cuál es la razón por la que sigues eligiendo nuestra marca?" Retos y limitaciones de las preguntas abiertas A pesar de sus ventajas, las preguntas abiertas plantean varios retos que deben considerarse cuidadosamente para garantizar un análisis eficaz y coherente de los datos recogidos. He aquí algunas de las principales dificultades asociadas al uso de preguntas abiertas en las encuestas: Tiempo y recursos necesarios para el análisis: La naturaleza de las respuestas abiertas implica una mayor cantidad de datos textuales, que requieren un análisis más complejo y exigente que las respuestas cerradas. El análisis manual de estos datos puede ser largo y costoso, ya que requiere recursos humanos expertos en codificación e interpretación, así como el uso de herramientas específicas para la investigación cualitativa. El uso de software que aprovecha el Procesamiento del Lenguaje Natural (PLN) con innovadoras herramientas de IA requiere una cuidadosa configuración manual y una supervisión constante. Ambigüedad y complejidad de las respuestas: Las respuestas abiertas suelen contener términos vagos, información irrelevante o frases ambiguas, lo que dificulta su interpretación clara y coherente. Por ejemplo, una pregunta como "¿Qué podría mejorar nuestro servicio?" puede suscitar respuestas genéricas como "ser mejor" u "ofrecer más opciones", que no aportan ideas concretas. La complejidad lingüística, incluido el uso de jerga, metáforas o referencias culturales, puede aumentar la dificultad del análisis. Sesgo del encuestado: Como las preguntas abiertas permiten mucha libertad expresiva, existe el riesgo de que los encuestados se desvíen del enfoque de la pregunta, interpretándola de formas imprevistas. Esto puede dar lugar a respuestas largas y digresivas que aportan poco valor para el análisis y pueden complicar la categorización. Además, algunos encuestados pueden estar influidos por prejuicios personales o situacionales, como su estado emocional o experiencias recientes, que pueden afectar a sus respuestas y distorsionar los resultados globales. La automatización de la IA puede ayudar a detectar contenidos fuera de tema o repetitivos, pero incluso la IA entrenada puede reflejar sesgos presentes en los datos de entrenamiento. Variabilidad en la calidad de las respuestas: La calidad de las respuestas abiertas puede variar mucho, ya que algunos encuestados proporcionan detalles en profundidad y otros dan respuestas extremadamente breves o vagas. Esta variabilidad dificulta la obtención de datos consistentes y homogéneos, lo que complica el análisis. Algunos encuestados pueden carecer de motivación o de tiempo para dar respuestas completas, lo que limita el valor global de los datos recogidos. Dificultad en el análisis a gran escala: Cuando se recogen respuestas abiertas de un gran número de participantes, el volumen de datos puede volverse rápidamente inmanejable sin el uso de herramientas avanzadas de automatización. Sin embargo, incluso con el apoyo de la IA y la PNL, interpretar grandes volúmenes de texto puede ser un reto, sobre todo cuando se requiere información muy específica o cuando debe mantenerse un análisis uniforme. La necesidad de recursos adicionales para el análisis a gran escala puede aumentar los costes y los plazos de finalización del proyecto. Retos para mantener la objetividad: Dado que las respuestas abiertas pueden interpretarse de distintas maneras, existe el riesgo de introducir sesgos interpretativos durante la codificación y el análisis. Ni siquiera los análisis basados en IA son inmunes a este reto, ya que la IA se ve influida por los datos con los que fue entrenada. Si la interpretación no está normalizada, los resultados finales pueden reflejar opiniones distorsionadas de los encuestados, lo que puede llevar a conclusiones engañosas. Dificultad para sintetizar los datos cualitativos: La recopilación de perspectivas concisas y fáciles de consultar a partir de datos cualitativos es más compleja que con los datos cuantitativos. Las respuestas abiertas suelen contener detalles, contexto y opiniones que pueden ser difíciles de resumir de forma clara y concisa para los responsables de la toma de decisiones. Crear un informe que sintetice con precisión el sentimiento o las opiniones generales puede requerir más tiempo y habilidades que analizar respuestas cerradas. Diferentes requisitos lingüísticos y culturales: En un contexto multilingüe o multicultural, las respuestas abiertas pueden presentar diferencias lingüísticas o culturales que afecten al contenido y a la interpretación. Por ejemplo, términos o expresiones comunes en una cultura pueden ser difíciles de entender o interpretar correctamente en otra, lo que requiere un trabajo adicional de traducción e interpretación. Las herramientas de IA basadas en LLM (Large Language Model) pueden ser muy útiles, pero no pueden garantizar una interpretación correcta de todos los matices culturales. Abordar estos retos requiere un enfoque integrado que equilibre el uso de la tecnología con metodologías estructuradas de análisis cualitativo y, si es necesario, el apoyo de expertos para mantener la precisión y objetividad de los resultados. Limitaciones y soluciones para las preguntas abiertas Limitación Descripción Solución propuesta Ambigüedad Respuestas poco claras o fuera de tema Redacción clara de las preguntas Tiempo de análisis El análisis requiere más recursos que las preguntas cerradas Uso de herramientas que integran las capacidades de la IA con el Procesamiento del Lenguaje Natural Gran volumen de datos Cantidad excesiva de datos complejos que manejar Selección estratégica de preguntas abiertas en la fase de diseño. Investigación sobre una muestra representativa pero pequeña. Variabilidad en la calidad de las respuestas Diferencias significativas en la calidad de las respuestas, desde muy detalladas a superficiales Proporciona ejemplos o directrices para fomentar respuestas más profundas Sesgo del encuestado Riesgo de respuestas falsas condicionadas por un sesgo, como el sesgo de deseabilidad social Formular preguntas neutras y garantizar el anonimato Dificultad de síntesis Recopilación de ideas sintéticas a partir de respuestas cualitativas Estructurar el análisis con categorías y temas principales, facilitando la síntesis Necesidades lingüísticas y culturales Dificultades para interpretar en contextos multilingües o multiculturales Utilizar herramientas de traducción de última generación y adaptar las preguntas al contexto cultural del encuestado Descubre IdSurvey Las herramientas de encuesta que adoran los profesionales Solicitud de demostración Tipos de preguntas abiertas para objetivos específicos Las preguntas abiertas pueden estructurarse de forma diferente en función del objetivo concreto de la encuesta, y cada tipo responde a necesidades distintas de recogida de datos cualitativos. Aquí tienes una visión en profundidad de los principales tipos de preguntas abiertas y sus usos más habituales: Preguntas explicativasLas preguntas explicativas son ideales cuando el objetivo es comprender mejor el contexto o los antecedentes de las elecciones y preferencias de los encuestados. Estas preguntas permiten explorar las motivaciones, las experiencias pasadas y los factores que influyen en las decisiones de compra o en el uso de los servicios. Por ejemplo, preguntas como "¿Qué elementos te llevaron a elegir nuestro servicio frente a otros?" invitan al encuestado a reflexionar sobre factores clave (como el precio, la calidad, la reputación de la marca o las recomendaciones de conocidos). Las respuestas a estas preguntas pueden proporcionar información útil para adaptar las estrategias de marketing o el posicionamiento de los productos en función de lo que realmente importa a los clientes. Preguntas de sugerenciaLas preguntas de sugerencia están diseñadas para recabar opiniones prácticas sobre mejoras deseadas, funciones adicionales o cambios que podrían aumentar la satisfacción del cliente. A menudo, estas preguntas se hacen a los clientes existentes, ya que tienen experiencia directa con el producto o servicio y pueden ofrecer información útil para la optimización. Un ejemplo de pregunta de sugerencia es: "¿Qué nuevas funciones o características te gustaría ver en nuestra próxima actualización?" Las respuestas a esta pregunta permiten a las empresas identificar las áreas de mejora percibidas por los clientes y anticiparse a las necesidades futuras, mejorando el producto o servicio en función de lo que realmente importa a los usuarios. Preguntas narrativasLas preguntas narrativas pretenden recoger historias personales y detalladas que puedan ayudar a comprender el contexto de uso del producto o servicio de forma más profunda y atractiva. Este tipo de pregunta anima a los encuestados a compartir experiencias significativas, describiendo cómo el producto ha influido en su vida o ha resuelto un problema concreto. Un ejemplo podría ser: "Cuéntanos una vez que nuestro producto te ayudó a resolver un problema importante". Las respuestas narrativas proporcionan una perspectiva emocional y contextual de la experiencia del cliente, revelando aspectos que podrían no surgir de otro tipo de preguntas. Estas historias también pueden utilizarse para contar historias de marca, convirtiendo las experiencias de los clientes en poderosos testimonios que refuercen las conexiones emocionales con la audiencia. Preguntas exploratoriasLas preguntas exploratorias están diseñadas para descubrir ideas nuevas y poco convencionales que quizá no hubieran surgido en otras circunstancias. Son útiles cuando quieres dejar a los encuestados total libertad de expresión para destacar conceptos, necesidades o tendencias que podrían escapar a preguntas más estructuradas. Por ejemplo: "¿Hay algo que te gustaría sugerir o compartir sobre este producto que no hayamos considerado ya?" Las respuestas a estas preguntas pueden conducir a descubrimientos inesperados, innovaciones inspiradoras o nuevas orientaciones estratégicas. Preguntas evaluativasLas preguntas evaluativas piden al encuestado que exprese un juicio o evaluación de una experiencia, producto o servicio concretos. Están diseñadas para recoger opiniones directas sobre aspectos concretos y son útiles para comprender los niveles de satisfacción o las áreas de insatisfacción. Por ejemplo: "¿En qué medida ha cumplido tus expectativas nuestro servicio de atención al cliente?" o "¿Qué opinas de la calidad de nuestra última actualización?". Las respuestas ayudan a medir la satisfacción y proporcionan indicaciones para posibles mejoras. Preguntas comparativasEstas preguntas piden al encuestado que compare dos o más elementos e indique sus diferencias o preferencias. Son útiles para comprender qué producto, servicio o característica se prefiere y por qué razones. Por ejemplo: "¿En qué se diferencia nuestro producto de otros que hayas utilizado en el pasado?" o "Si has utilizado el Producto A y el Producto B, ¿qué diferencias has notado?". Las respuestas a estas preguntas pueden poner de relieve los puntos fuertes y débiles en relación con los competidores o las alternativas internas. Preguntas predictivasLas preguntas predictivas piden al encuestado que imagine el futuro o exprese opiniones sobre posibles cambios. Este tipo de pregunta es útil para comprender las direcciones que los clientes quieren que tome la empresa o cómo esperan que evolucione el producto. Por ejemplo: "¿Cómo crees que utilizarás este servicio dentro de cinco años?" o "¿Qué funciones crees que serán esenciales en el futuro?". Las respuestas ayudan a orientar el desarrollo de productos y a predecir tendencias futuras. Preguntas de identificación de necesidadesEstas preguntas pretenden descubrir las necesidades, deseos o retos del encuestado, proporcionando datos clave para la mejora del producto o servicio. Son útiles en la fase de desarrollo de nuevos productos o servicios, ya que permiten recoger información sobre las necesidades no satisfechas. Por ejemplo: "¿A qué problemas te enfrentas con frecuencia y cómo crees que nuestro servicio podría ayudarte a resolverlos?" Este tipo de respuesta ayuda a dirigir las ofertas de la empresa hacia soluciones específicas. Preguntas reflexivasLas preguntas reflexivas animan a los encuestados a pensar en experiencias pasadas o en cómo perciben un producto o servicio en relación con sus vidas. Son útiles para obtener información sobre cómo encaja el producto en la vida cotidiana del cliente y las emociones asociadas a su uso. Por ejemplo: "¿Cómo ha contribuido nuestro producto a cambiar tu vida?" o "¿Qué emociones te evoca nuestra marca?". Las respuestas pueden ayudar a investigar y reforzar la conexión emocional con el cliente. El uso de estos diferentes tipos de preguntas abiertas permite una comprensión más matizada de la audiencia, recopilando datos que van más allá de las simples evaluaciones de satisfacción para comprender las necesidades, los deseos, las expectativas y los valores profundos. Tipos de preguntas abiertas Tipo de pregunta Objetivo Ejemplo Explicación Comprender el contexto y las motivaciones "¿Qué factores influyeron en tu decisión de compra?" Sugerencia Obtén información sobre las mejoras "¿Qué cambiarías en nuestro servicio?" Narrativa Recoge experiencias e historias personales "Cuéntanos un momento en el que nuestro producto te haya ayudado" Explorador Descubrir ideas y perspectivas no convencionales "¿Hay algo que quieras añadir o sugerir sobre este producto?" Evaluativo Recoger valoraciones u opiniones específicas "¿Cómo valoras la calidad de nuestra última actualización?" Comparativa Comparar objetos para identificar preferencias "¿En qué se diferencia nuestro servicio del de la competencia?" Predictivo Reúne visiones sobre posibles cambios "¿Cómo crees que utilizarás este servicio dentro de cinco años?" Identificación de necesidades Descubrir las necesidades y retos personales "¿A qué problemas te enfrentas a menudo y cómo crees que podría ayudarte nuestro servicio?" Reflectante Explorar el impacto personal o emocional "¿Cómo ha contribuido el uso de nuestro producto al cambio en tu vida?" 10 Consejos para generar perspectivas significativas integrando preguntas abiertas en las encuestas Equilibrar las preguntas abiertas y cerradas es crucial para que las encuestas sean eficaces. Aquí tienes algunos consejos prácticos: Alterna con preguntas cerradas: Una secuencia de una pregunta cerrada seguida de otra abierta permite contextualizar y explicar mejor las respuestas. Por ejemplo: "¿Estás satisfecho con el servicio?", seguido de "¿Por qué elegiste esta clasificación?". Coloca las preguntas abiertas al principio o al final: Colocar las preguntas abiertas al principio o al final permite recoger opiniones extensas o detalladas sin afectar a la longitud de la encuesta. Conoce a tu público: Adapta la complejidad de la pregunta a tu público objetivo. Las preguntas abiertas pueden requerir un mayor esfuerzo cognitivo, por lo que deben ser sencillas y pertinentes. Sé específico para evitar respuestas genéricas: Una pregunta amplia como "¿Cómo gestiona tu empresa los recursos internos?" corre el riesgo de dar respuestas vagas y variadas. Define claramente el contexto para orientar mejor las respuestas. Por ejemplo, pregunta: "¿Qué cambios ha introducido tu empresa en la gestión de personal durante el último año para mejorar la productividad?" Centrar la pregunta evita la ambigüedad y produce respuestas más precisas y útiles. Da a tu pregunta un propósito claro: Preguntas genéricas como "¿Por qué has visitado nuestro sitio?" pueden dar lugar a respuestas cortas y vagas como "Por curiosidad". Para recopilar datos más significativos, orienta a los encuestados con preguntas más específicas, como "¿Qué información buscabas cuando visitaste nuestro sitio?" o "¿Qué aspectos te convencieron para elegir nuestro producto en lugar de otros?" Este enfoque ayuda a obtener respuestas más detalladas y valiosas. Haz que la pregunta sea sencilla y rápida de responder: Evita preguntas complejas como "¿Puedes describir todos los pasos que das para preparar una campaña de marketing, incluyendo el análisis del mercado, la definición del objetivo y la selección del canal?". Una pregunta así puede ser demasiado larga y desanimar a los encuestados. Si necesitas información detallada, divide la pregunta en partes más manejables, como "¿Cuál es el primer paso que das al preparar una campaña de marketing?" o "¿Cuáles son los principales criterios que utilizas para definir el objetivo de una campaña?" De este modo, obtendrás respuestas más claras y específicas sin abrumar a los encuestados. No exijas un número mínimo de palabras: Pedir un número mínimo de palabras, como "Explica por qué elegiste asistir a nuestro evento [Minimum 100 words]," puede llevar a los encuestados a añadir detalles irrelevantes sólo para cumplir el requisito. Para obtener respuestas auténticas, elimina el límite de palabras. Haz sólo una pregunta cada vez: Si preguntas "¿Cuánto tiempo llevas utilizando nuestro programa? ¿Qué funciones te resultan más útiles?", corres el riesgo de obtener respuestas parciales, ya que el encuestado podría centrarse sólo en una parte de la pregunta. Para obtener respuestas más precisas, divide la pregunta en dos: primero pregunta: "¿Cuánto tiempo llevas utilizando nuestro programa?", y después "¿Qué funciones te resultan más útiles?". Este enfoque ayuda a obtener información completa sobre cada aspecto. Haz que las preguntas abiertas sean opcionales: Para una pregunta como "¿Qué servicios adicionales te gustaría que ofreciéramos?", es útil permitir que los encuestados omitan o seleccionen una opción como "Ninguna sugerencia por el momento". De este modo, los encuestados no se sentirán obligados a dar respuestas forzadas o poco sinceras, lo que te permitirá recoger sólo sugerencias auténticamente relevantes y auténticas. Limita el número de preguntas abiertas: Preguntas como "¿Qué aspectos te gustan de nuestro servicio de atención al cliente?" y "¿Qué mejoras sugerirías para nuestro horario de atención?" pueden resultar pesadas si se repiten una y otra vez. Las preguntas abiertas requieren tiempo y reflexión, así que es mejor limitarlas sólo a las esenciales. Algunos ejemplos de situaciones en las que son útiles las preguntas abiertas son: Encuestas: Si quieres explorar el interés por tu producto o servicio, puedes incluir preguntas abiertas para obtener más detalles. Por ejemplo: "¿Qué es lo que más te gusta de nuestro menú?". Investigación y desarrollo: Al probar una nueva idea de producto o mejorar un servicio existente, puedes preguntar a la audiencia sobre las características que más aprecian o lo que haría que el producto fuera único para ellos. Estudios cuantitativos: Utilizar preguntas abiertas durante la fase de preparación de una encuesta puede ayudar a definir los tipos de respuestas que se incluirán en un estudio cuantitativo, haciendo que el cuestionario sea más específico y pertinente. Cuando necesites recabar información más detallada que una simple respuesta cerrada, las preguntas abiertas son la mejor opción. Language plays a key role; therefore, it’s helpful to include words that encourage more detailed responses, such as how, why, what, and describe. La formulación de la pregunta depende de ti, pero intenta elegir palabras y un lenguaje que transmitan al encuestado que quieres conocer su opinión personal y sus pensamientos. Cómo analizar las preguntas abiertas Analizar las respuestas abiertas requiere un enfoque estructurado y específico, ya que los datos cualitativos pueden ser complejos de procesar. Técnicas como la minería de textos o el uso de software de procesamiento del lenguaje natural (PLN) son herramientas avanzadas que ayudan a identificar patrones, palabras clave y temas recurrentes en las respuestas. Estas herramientas ayudan a asociar cada concepto o frase de las respuestas con etiquetas o categorías, haciendo que los datos sean cuantificables. Esta estrategia facilita la identificación de tendencias y comportamientos que pueden orientar las decisiones empresariales. Otra metodología, aunque más laboriosa, es la codificación manual de las respuestas. Este enfoque permite a los investigadores examinar las respuestas en detalle y asignar categorías específicas a cada contenido, logrando una interpretación más profunda y precisa. Aunque es más lenta y requiere más recursos humanos, la codificación manual es útil cuando quieres conservar los matices y el contexto de las respuestas, ya que el juicio humano puede percibir detalles que las herramientas automatizadas pueden pasar por alto. En conclusión Las preguntas abiertas son una herramienta poderosa para recopilar información en profundidad y comprender mejor las opiniones y experiencias de los participantes. Aunque requieren más cuidado en la formulación y el análisis, las ventajas que ofrecen en cuanto a detalle y autenticidad de los datos pueden marcar la diferencia en las decisiones estratégicas. Preguntas abiertas: FAQ ¿Qué son las preguntas abiertas?Una pregunta abierta permite a los encuestados responder libremente, sin limitarse a opciones de respuesta predefinidas. Este tipo de pregunta permite recoger respuestas más detalladas y personalizadas. ¿Cuál es la diferencia entre una pregunta abierta y una cerrada?Una pregunta abierta permite respuestas libres y detalladas, mientras que una pregunta cerrada limita las respuestas a opciones concretas, como "sí" o "no" o una escala de valoración. Las preguntas abiertas son útiles para recoger datos cualitativos, mientras que las cerradas se centran en los datos cuantitativos. ¿Cuándo suelen ser más útiles las preguntas abiertas?Las preguntas abiertas son ideales cuando quieres explorar las opiniones, motivaciones o experiencias detalladas de los encuestados. Son especialmente útiles en estudios de mercado, atención al cliente e investigación exploratoria. ¿Cuáles son las ventajas de las preguntas abiertas?Entre las principales ventajas de las preguntas abiertas están la recogida de opiniones auténticas y sin filtrar, la obtención de detalles en profundidad y el descubrimiento de ideas innovadoras y perspectivas inesperadas. ¿Cuáles son los principales retos de utilizar preguntas abiertas?Los principales retos incluyen el tiempo y los recursos necesarios para el análisis de las respuestas, la variabilidad de la calidad de las respuestas y la dificultad para sintetizar los datos en perspectivas procesables. ¿Cómo puedo analizar eficazmente las respuestas a las preguntas abiertas?Las respuestas abiertas pueden analizarse mediante técnicas como la codificación manual, el análisis de texto o el software basado en IA para categorizar e interpretar los datos. ¿Cuál es un ejemplo de pregunta abierta?Algunos ejemplos habituales son: "¿Qué mejoras sugerirías para nuestro producto?", "¿Qué opinas de nuestro servicio de atención al cliente?" y "¿Cuál ha sido tu experiencia general con nuestra marca?". ¿Puedo utilizar sólo preguntas abiertas en una encuesta?Es posible, pero no siempre aconsejable. Alternar entre preguntas abiertas y cerradas puede hacer que la recogida de datos sea más equilibrada, reducir la fatiga de los encuestados y facilitar el análisis de los resultados. ¿Cómo puedo animar a los encuestados a dar respuestas detalladas a las preguntas abiertas?Para fomentar respuestas en profundidad, ayuda explicar la importancia de su opinión y hacer preguntas concretas que orienten hacia una respuesta detallada. Además, evita imponer un mínimo de palabras o hacer obligatorias todas las preguntas abiertas. ¿Qué errores comunes debo evitar al formular preguntas abiertas?Los errores más comunes son hacer preguntas demasiado generales o vagas, combinar varias preguntas en una y exigir un número mínimo de palabras en las respuestas. - Categories: Mundo de la investigación #### Preguntas matriciales: 4 reglas (+1) para que sean eficaces Las preguntas matriciales se utilizan habitualmente en los estudios de mercado, sobre todo en los cuestionarios web. ¿Por qué son tan populares estos tipos de preguntas? Porque son fáciles de aplicar y la recogida de datos es rápida y eficaz. A pesar de ello, un uso inadecuado puede desvanecer todas las ventajas disminuyendo el rendimiento de la encuesta. ¿Cómo puedes aprovechar las preguntas matriciales? ¡Sigue nuestras 4 reglas (+1) para utilizarlas eficazmente! ¡Revisemos primero algo de teoría!   ¿Qué es una pregunta matriz? "Las preguntas matriciales son un conjunto de preguntas que se muestran como una cuadrícula en la que para cada pregunta (fila) tienes la misma serie de respuestas (columnas)" ¿Por qué les gustan tanto las preguntas matriciales a los investigadores de mercado? Porque, por un lado, son fáciles y rápidos de introducir en el cuestionario y, por otro, son fáciles de entender y responder.   4 nociones básicas sobre cuestiones matriciales Estas 4 reglas te permitirán construir inmediatamente preguntas matrices eficaces: Respuestas: texto corto y directo. Cuando creas una pregunta matricial, las respuestas opcionales (especialmente en las matriciales) tienen que ser inmediatamente claras para el encuestado. Evita conjunciones como "o" o "/" en tus respuestas. ¿Cuántas respuestas? Menos del 5. Las preguntas matriciales más eficaces no tienen más de 5 respuestas (5 columnas). ¿Cuántas preguntas? Idealmente menos de 5. Una matriz con muchas filas puede resultar desalentadora para el encuestado. Sugerimos que no se presenten más de 5 preguntas al encuestado. Aprovéchate de la facilidad de uso móvil. Las entrevistas móviles van en aumento y matrix puede ser tu amiga para este tipo de administración. Asegúrate de utilizar un software que optimice automáticamente tus cuestionarios en tu smartphone.   Consejo extra: ¡haz una comprobación móvil de tu encuesta! Más del 90% de las personas utilizan sus teléfonos inteligentes a diario (fuente: Deloitte). En consecuencia, resulta crucial asegurarse de que las preguntas se ven bien desde cualquier dispositivo. Podemos definir una pregunta de cuadrícula como "apta para móviles" cuando no obliga al usuario a desplazarse horizontalmente. En consecuencia, el número y la longitud de las respuestas (columnas) serán cruciales. En cambio, habrá más tolerancia a las preguntas, ya que el desplazamiento vertical es más natural (filas). ¿Y si nuestra cuadrícula es compleja y no podemos editarla? Por defecto, si accedes a la entrevista desde un smartphone, IdSurvey descompone las preguntas de la cuadrícula en varias preguntas sencillas para que sea más clara y fácil de rellenar desde dispositivos de pantalla pequeña.   Descubre IdSurvey - Categories: Mundo de la investigación #### Redención y entrevistas web: cómo mejorar la relación invitaciones/entrevistas completadas Tasa de reembolso Empecemos con una definición: la tasa de redención es el número de cuestionarios completados en comparación con el número de cuestionarios enviados. El canje es el dato para saber cuántas respuestas obtuvimos a nuestra encuesta. El éxito de una encuesta se basa en los resultados obtenidos como cantidad y calidad de los datos recogidos. En este post hablaremos de estrategias para mejorar la relación entre invitaciones y entrevistas completadas. Antes de enumerar estos consejos, tenemos que decir que utilizar diferentes métodos para administrar (y enviar) el cuestionario produce también diferentes resultados. Preinscripción por teléfono y correo electrónico Si nos centramos en el método tradicional deinscripción offline (se contacta con los encuestados por teléfono o correo electrónico para que se unan a una encuesta online), tenemos que hacer frente a una complejidad crucial: las diferentes habilidades de los encuestados con el ordenador. No todo el mundo tiene la misma familiaridad con la web. Piensa en las personas mayores o que no tienen ordenador personal ni conexión a Internet. También tienes que tener en cuenta que una inscripción por teléfono puede ser una opción insostenible tanto por los costes como por el personal necesario. Obviamente, este problema puede superarse con una inscripción por correo electrónico o a través de las redes sociales. Difusión Es cuando envías invitaciones al azar a direcciones de correo electrónico que ya posee o ha comprado la empresa en canales relacionados. Este método está muy desaconsejado porque rompe todos los principios básicos del marketing, como la necesidad de contactar con clientes perfilados. Además, la persona que reciba este tipo de invitación desconfiará de la encuesta y los resultados serán mediocres. Pop-Up No sirve para todo tipo de encuestas, pero sí es eficaz la ventana emergente: el usuario que navega por un sitio web se verá interrumpido por una alerta que le invita a participar en la encuesta en línea. Más eficaz que los banners, pero todavía no tan incisivo como los métodos más tradicionales. Panel La última herramienta útil para enviar invitaciones presupone la existencia de una base de datos, un Panel del que podamos extraer los correos electrónicos de los usuarios perfilados que dieron su consentimiento expreso para unirse a este tipo de investigación. Como incentivo, se ofrece una recompensa a los encuestados (dinero en metálico o vales). Tasa de abandono Elegimos qué herramienta utilizar para invitar a la gente a nuestra encuesta. El siguiente paso es asegurarnos de que la completan. Es decir: tenemos que controlar la tasa de abandono. La tasa de abandono es el porcentaje de encuestados que decidieron abandonar la entrevista antes de completarla. Veamos ahora cuáles son las principales razones que pueden llevar al encuestado a abandonar la encuesta: el cuestionario es demasiado largo: Consejo: inserta más preguntas en la misma página para tener un efecto diferente en el encuestado duración total de la entrevista: Consejo: selecciona bien las preguntas y utiliza los filtros lógicos el valor del incentivo: Consejo: indica desde el principio el valor del incentivo. el cuestionario no es fluido: Consejo: utiliza un diseño limpio y sencillo, escribe textos concisos e inserta medios de comunicación, si es posible. las preguntas son redundantes: Consejo: limita el cuestionario a las preguntas necesarias, centrándote en que sean completas y eficaces. En resumen, hay muchas formas de aumentar la tasa de canje, muchas de ellas a evaluar según el tipo de encuesta que tengas que administrar. Si sigues nuestros consejos, podrás ver los resultados de una encuesta online correctamente configurada. Descubre más sobre la gestión multicanal de distribución de encuestas. Excerpt: software cara a cara - Categories: Mundo de la investigación #### Satisfacción del cliente: un cuestionario eficaz Medir la satisfacción de tus clientes es crucial para que cualquier empresa adquiera nuevos clientes y conserve los antiguos. ¿Cómo puedo medir la satisfacción del cliente? Una de las estrategias más eficaces es realizar una encuesta de satisfacción del cliente. Veamos qué beneficios puede tener tu empresa y cómo diseñar buenos cuestionarios.   La importancia de las encuestas de satisfacción del cliente Un cliente satisfecho es una mina de oro. Los directivos de las empresas lo saben y una investigación de Harvard Business Review lo confirma. Mantener a un cliente existente cuesta 5 veces más que conseguirlo en primer lugar. En esta publicación del International Journal of Retail & Distribution Management puedes ver cómo la fidelidad del cliente a una marca (o a un producto) está vinculada a una alta satisfacción del cliente. Además, el verdadero negocio para las empresas que quieren crecer es proporcionar una buena experiencia al cliente , debido a la situación actual de los mercados. ¿Cómo puede ser útil una encuesta de satisfacción eficaz? Puede medir y maximizar la satisfacción del cliente.   Aquí tienes 5 reglas de oro para diseñar buenas preguntas de encuesta de satisfacción del cliente.   1. A quién preguntar Seleccionar el objetivo adecuado es crucial para que un cuestionario sea eficaz. En teoría podría parecer una tarea sencilla. ¿Pero qué pasa con la práctica? Por ejemplo, tomemos una marca de cigarrillos. el usuario es un objetivo fácil, ya que el uso del producto es estrictamente personal. Ahora es una marca de cereales. ¿La persona que compra el producto es la misma que lo utiliza? No siempre es así. Entonces, ¿a quién preguntar? La entrevista debe administrarse a la persona que realiza la compra. Si tu actividad trata del B2B, entrevistarás a responsables de compras (en el ejemplo anterior, entrevistaremos a padres que compran cereales para sus hijos).   2. Qué preguntar Otro punto crucial: ¿cuáles son las preguntas adecuadas? Realmente depende de tus objetivos. He aquí algunos ejemplos generales: ¿Cuál es el nivel general de satisfacción con Y Corp. ¿Qué probabilidad hay de que compres un producto de Y Corp. ¿Y qué probabilidad hay de que recomiendes los productos de Y Corp. a un amigo o colega? Calidad de los productos (¿Cómo juzgas la calidad de X producto?) Entrega (¿El producto llegó el día previsto?) Personal y servicio (¿Fue amable el personal? ¿Estás satisfecho de cómo te ayudaron en la compra? ¿Cómo es el servicio postventa?) Marca (¿Cómo consideras la marca Y en términos de reputación?) Precio (¿Es conveniente el precio del Producto Y?)   3. Cómo preguntar Existen 3 herramientas más comunes para administrar cuestionarios. Veamos pros y contras de cada uno de ellos: Cuestionarios vía Web. Las encuestas web por correo electrónico son realmente eficaces también cuando existe un fuerte vínculo entre los clientes y el producto adquirido (como en el caso de la compra de un coche). Utiliza esta metodología si no tienes un gran presupuesto. Si quieres dar tiempo al encuestado para responder o necesitas utilizar imágenes, gráficos o multimedia. No lo utilices si quieres incluir muchas preguntas abiertas: puedes obtener información incompleta.   Entrevistas Face2Face. Es la mejor forma de medir la satisfacción de clientes clave o clientes geográficamente muy próximos. Genial para obtener respuestas abiertas de alta calidad, ya que puedes interactuar directamente con el encuestado. Contras: costes elevados debido al traslado de los entrevistadores o entrevistados.   Entrevista telefónica. Es el método más utilizado por las marcas que miden y analizan continuamente la satisfacción del cliente. Es una buena opción si quieres cubrir una amplia zona geográfica o si necesitas recoger respuestas tanto generales como específicas. Contras: mala actitud de los entrevistadores con los encuestados, dificultades para contactar con los encuestados por teléfono y altos costes de mantenimiento.   4. Calificación: medir la satisfacción del cliente Los clientes pueden valorar su satisfacción de múltiples formas. Por esta razón, a menudo es difícil medirlo. Entonces, ¿cómo puedo hacer que las respuestas que obtengo sean estadísticamente útiles? Utiliza escalas de valoración en tu cuestionario (como del 1 al 10) para que los clientes puedan expresar su nivel de satisfacción. Mientras recojas los datos sabrás que: Entre 8 y 10: el producto/servicio es excelente 7 a 8: es bueno pero evalúa la posibilidad de controlarlo o mejorarlo Menos de 7: juicio preocupante. Intenta mejorar tu producto/servicio lo antes posible.   5. Sigue preguntando Puedes complacer a parte de la gente todo el tiempo, puedes complacer a toda la gente parte del tiempo, pero no puedes complacer a toda la gente todo el tiempo. (A. Lincoln) La gente tiende a cambiar su percepción de las cosas y sus opiniones con el tiempo, así que las expectativas sobre los productos también cambian. Por eso es importante repetir tus encuestas de vez en cuando para: Mantén alta la satisfacción del cliente Actualizar el producto/servicio con nuevas funciones que satisfagan las expectativas del cliente Protege tu cuota de mercado y tu fidelidad a la marca   Satisfacción del cliente: beneficios para tu empresa Medir la satisfacción del cliente significa escuchar sus expectativas y sus comentarios, no sólo sobre un producto, sino sobre toda la experiencia con tu marca. Esto se traduce en beneficios tangibles: Verás qué opinan tus clientes de tu producto o marca Tu empresa puede mejorar sus puntos débiles antes de que la fidelidad a la marca se vea comprometida Las intervenciones sobre el producto pueden medirse y puedes evaluar las opiniones de los clientes Influir en la fidelidad a la marca   IdSurvey: cómo podemos ayudar a mejorar la satisfacción del cliente IdSurvey es el software para administrar encuestas CAPI, CAWI y CATI (para entrevistas presenciales, web y telefónicas). Una interfaz para gestionar todas tus investigaciones y resultados. El software de encuestas IdSurvey está diseñado para que seas totalmente independiente en tus investigaciones y está optimizado para tus necesidades: pagas sólo lo que usas: licencias flexibles y pago por uso personaliza tu encuesta ventaja del Modo Mixto: los entrevistadores pueden empezar a trabajar vía web y terminar con CATI o viceversa para aumentar la tasa de respuesta   Descubre más sobre las herramientas de Satisfacción del Cliente - Categories: Mundo de la investigación #### Softphone integrado: una evolución en las investigaciones telefónicas En el mundo de los estudios de mercado y las encuestas telefónicas, la eficacia operativa es un elemento clave para obtener resultados fiables, optimizar los procesos y contener los costes. Entre las innovaciones que han transformado el sector, el softphone integrado en el software CATI representa una solución tecnológica de gran impacto, especialmente para los centros de contacto que operan en modo CATI (Entrevista Telefónica Asistida por Ordenador). Pero, ¿qué es un softphone integrado y cuáles son sus ventajas en el mundo de las encuestas?   ¿Qué es un softphone integrado? Un softphone integrado es una función incorporada directamente en la interfaz web del operador del CATI que permite hacer y recibir llamadas VoIP sin necesidad de instalar ningún plug-in o software externo. Funciona directamente dentro de la plataforma de encuestas, eliminando la necesidad de complejas configuraciones y simplificando la gestión de llamadas y operadores. Al ser un sistema totalmente basado en web, tanto el software CATI como el softphone integrado son accesibles directamente desde un navegador, sin necesidad de instalación local. Esto permite a los operarios trabajar inmediatamente y sin interrupciones, tanto en la oficina como en el trabajo inteligente. Los softphones más avanzados explotan la tecnología WebRTC para gestionar los flujos de audio, garantizando un funcionamiento inmediato sin necesidad de configurar cortafuegos ni routers.   ¿Por qué el softphone integrado es la solución ideal para las encuestas telefónicas? Las investigaciones telefónicas requieren herramientas fiables, escalables y fáciles de gestionar. Comparado con los softphones convencionales, el softphone integrado ofrece numerosas ventajas: Eliminación de la instalación de software externo: los operadores pueden hacer llamadas directamente desde la página de recogida de entrevistas, sin tener que descargar y configurar programas o plug-ins adicionales. Más flexibilidad: los operadores pueden trabajar a distancia con la misma eficacia que en un centro de contacto centralizado. Perfecta integración con el software CATI: el softphone está directamente conectado a los flujos de trabajo de la entrevista, mejorando y agilizando la experiencia del operador. Gracias a la integración de la marcación por clic y la marcación predictiva, el operador puede realizar llamadas sin tener que utilizar el teclado numérico. Mejor gestión de operadoras y llamadas: el mejor software CATI ofrece una configuración totalmente automática de las extensiones. Todos los entrevistadores pueden recoger entrevistas utilizando el softphone integrado, sin que el administrador tenga que crear y configurar cuentas en la centralita. Tiempo de configuración cero: ni los administradores ni los teleoperadores necesitan configurar routers, cortafuegos o extensiones, ya que el softphone integrado está operativo de inmediato.   Softphone vs softphone integrado: ¿cuál elegir? Softphone estándar (autónomo) Softphone Web Softphone integrado Requisitos Requiere la instalación de software externo. Navegador y conexión a Internet. Navegador y conexión a Internet. Configuración Gestión y creación de cuentas tanto en la centralita como en cada puesto de trabajo. Configuración de cortafuegos, routers, etc. Gestión y creación de cuentas de centralita. Sin configuración. Inicio de sesión del operador El entrevistador tiene que abrir y manejar tanto el softphone como la interfaz de la entrevista en dos ventanas de dos aplicaciones diferentes. El entrevistador tiene que abrir, acceder y gestionar tanto el softphone como la interfaz de la entrevista en dos ventanas de navegador distintas. El entrevistador debe abrir e iniciar sesión exclusivamente en la interfaz de la entrevista. Integración con CATI Limitado, a menudo requiere plugins o desarrollos a medida. Limitado, a menudo requiere plugins o desarrollos a medida. Completo, fuera de la caja. Trabajo inteligente Es posible, pero requiere una configuración compleja. Listo para usar. Listo para usar. Costes Licencia independiente + mantenimiento. Licencia independiente + mantenimiento. Sin coste adicional.   Softphones y trabajo inteligente: una combinación perfecta En los últimos años, el trabajo a distancia también es cada vez más habitual en el sector de la investigación de mercados. Los softphones web e integrados permiten a los operadores realizar entrevistas telefónicas desde cualquier lugar con conexión a Internet. Una ventaja significativa del softphone integrado es que los operadores pueden operar inmediatamente con sólo acceder al software para las entrevistas telefónicas. No es necesario instalar y configurar aplicaciones o plug-ins.   ¿Cómo elegir el sistema CATI adecuado con softphone integrado? Para elegir un software CATI eficaz con softphone integrado, es importante evaluar: Integración nativa con el software: asegúrate de elegir un software de entrevistas telefónicas que ofrezca un softphone realmente integrado que no requiera plug-ins ni aplicaciones adicionales. El protocolo utilizado: comprueba que el protocolo utilizado para el flujo de audio es WebRTC. Esto garantizará la funcionalidad del softphone sin ninguna configuración especial de cortafuegos y routers. Configuración automática de extensiones en la centralita: asegúrate de que el software del CATI no prevé la configuración de extensiones en la centralita. El mejor software CATI ofrece una configuración automática de las extensiones de cada operador. En realidad, sólo utilizas una ventana de trabajo: asegúrate de que el entrevistador no tenga que manejar dos ventanas para utilizar el softphone integrado. De hecho, una verdadera integración requiere que las llamadas se gestionen directamente desde la ventana principal, por ejemplo, haciendo clic en el nombre de la persona que llama para iniciar la llamada o eligiendo un resultado para finalizarla.   A su vez, los softphones integrados proporcionan integración entre la centralita y el sistema CATI, por lo que pueden no estar disponibles con centralitas de terceros.   Conclusión La adopción de un softphone integrado en el software CATI representa un paso hacia un modelo más ágil, rentable y escalable. Con su capacidad para integrarse perfectamente en los flujos de trabajo de investigación y la posibilidad de operar a distancia, el softphone integrado es una herramienta esencial para los centros de contacto más dinámicos. Si tu objetivo es mejorar la eficacia de las encuestas telefónicas, reducir costes y ofrecer mayor flexibilidad a los operadores, el software CATI con softphone integrado es sin duda la solución adecuada.   ¡Simplifica tus investigaciones telefónicas con el Softphone integrado de IdSurvey! Elimina las configuraciones complejas y mejora la productividad de tu equipo. ¡Descubre cómo nuestro sistema te permite llamar sin instalar ningún software externo! ¡Prueba IdSurvey hoy mismo!   Solicita una demostración gratuita - Categories: Mundo de la investigación #### Software de encuestas en la nube - IdSurvey en la cima Cloud Spectator -una agencia estadounidense cualificada- ha publicado recientemente su Top 10 de proveedores de IaaS en la nube. Así, la Nube que aloja el software en nube IdSurvey ocupa el 1er puesto en Europa y el 2º en Norteamérica. Un resultado que legitima un modelo de Nube que antepone siempre el rendimiento y la competitividad. Con su primera posición en las listas de Europa y Norteamérica, la nube que aloja IdSurvey supera a grandes nombres como Rackspace, Google, Microsoft Azure, Digital Ocean y AWS.   Los programas de encuestas en la nube no siempre son iguales Cloud Spectator aspira a aportar más transparencia al mercado de la nube para orientar a las empresas en la elección de su proveedor de IaaS. Los resultados muestran "fuertes discrepancias entre los distintos actores en cuanto a precios, rendimiento y estabilidad", como señaló Kenny Li (director general de Cloud Spectator). El gran resultado del proveedor de la Nube de IdSurvey es la consecuencia natural de una diferencia sustancial en el propio diseño de su Nube Pública y sus instancias de alta disponibilidad (HA). De hecho, el usuario tiene acceso al 100% de los recursos durante todo el tiempo.   ¡Compruébalo tú mismo! La ausencia de puntos de referencia estándar y el número de variables a tener en cuenta dificultan la comparación de los servicios en nube entre proveedores. Pero también tienes que tener en cuenta que el rendimiento varía según la configuración del servicio, las opciones elegidas y el tipo de carga de trabajo que se considere. Las pruebas realizadas por Cloud Spectator se llevaron a cabo en máquinas alojadas en Estrasburgo, en el este de Francia. Sin embargo, la oferta de proveedor en la nube de IdSurvey está disponible en varios centros de datos de OVH en Gravelines (norte de Francia) y Beauharnois (cerca de Montreal, para Norteamérica) para ofrecer una gran experiencia al cliente.   Software de encuestas en la nube: IdSurvey IdSurvey es una suite de encuestas de última generación que permite diseñar encuestas sofisticadas para la recogida de datos por teléfono, web y cara a cara. Puedes crear encuestas y luego convertir los datos de tus encuestas en informes detallados y cuadros de mando intuitivos con la nueva sección Análisis e Informe. IdSurvey se distribuye en mercados internacionales y ya ha sido elegido por influyentes empresas europeas, estadounidenses y sudamericanas. El programa de encuestas está disponible en inglés, español, alemán e italiano. Fuente - Categories: Historias #### Software de encuestas On-Premise: seguridad, control y personalización. En los últimos años, la recopilación y el análisis de datos a través de encuestas se han vuelto esenciales para las empresas de todos los sectores. Sin embargo, cuando se trata de datos sensibles o altamente confidenciales, muchas organizaciones prefieren el software de encuestas on-premise en lugar de los servicios en la nube. Veamos juntos por qué el software de encuestas on-premise puede ser la mejor opción para tu empresa.Aquí está lo que cubriremos:Ventajas del software de encuestas con instalación On-PremiseComparación entre On-Premise y Cloud¿Cuándo elegir una solución On-Premise?Errores a evitar al elegir software de encuestas On-PremiseCasos de uso Instalación de software de encuestas On-Premise: principales ventajas El software de encuestas On-Premise se instala directamente en los servidores de la empresa, lo que brinda a las organizaciones un control total sobre el almacenamiento, la seguridad y la gestión de sus datos.Beneficios clave del software de encuestas On-Premise:Control total sobre la seguridad de los datosCuando se manejan datos sensibles, la seguridad es una prioridad absoluta. Con el software de encuestas On-Premise, tienes el control total de las medidas de seguridad, incluyendo firewalls, protocolos de cifrado y permisos de acceso. A diferencia de las soluciones en la nube, una instalación On-Premise te permite personalizar la configuración de seguridad para cumplir con los requisitos específicos de tu organización.Cumplimiento normativoPara industrias con regulaciones estrictas, como la salud, las finanzas y el sector gubernamental, el software de encuestas On-Premise ayuda a garantizar el cumplimiento de normativas nacionales e internacionales, reduciendo el riesgo de infracciones y sanciones.Integración sin interrupcionesEl software de encuestas On-Premise ofrece una mayor flexibilidad para integrarse con los sistemas empresariales existentes. Con una solución como IdSurvey, puedes conectarte sin problemas con plataformas CRM, sistemas ERP, herramientas de análisis y software de automatización de marketing. Esto garantiza una sincronización fluida de los datos, manteniendo toda la información segura dentro de la infraestructura de tu empresa.Rendimiento y fiabilidadDado que el software de encuestas On-Premise opera dentro de la red de la empresa, garantiza un alto rendimiento, baja latencia y tiempos de respuesta rápidos. A diferencia de las soluciones en la nube, que dependen de una conexión a Internet, una configuración On-Premise asegura la continuidad operativa y minimiza el riesgo de interrupciones inesperadas del servicio. Software de encuestas On-Premise vs. Cloud: ¿cuál es la mejor opción para tu empresa? On-Premise Cloud Seguridad Máximo control interno Externalizada al proveedor de la nube Personalización Alta capacidad de personalización y adaptabilidad Limitada por los estándares del proveedor Costes iniciales Más altos, requiere una inversión inicial Menores, generalmente basados en suscripción Mantenimiento de la infraestructura Requiere gestión interna Externalizada al proveedor de la nube Cumplimiento normativo Gestión directa y personalizada del cumplimiento normativo, ideal para industrias altamente reguladas Determinado por las políticas y estándares del proveedor, ideal para quienes prefieren delegar la gestión normativa a servicios externos Escalabilidad La infraestructura se amplía rápidamente según las necesidades, pero requiere inversión en hardware y gestión interna. La escalabilidad de la infraestructura depende de los recursos proporcionados por el proveedor y de las opciones ofrecidas por el servicio ¿Cuándo elegir un software de encuestas On-Premise? Elegir una solución de software de encuestas On-Premise es la decisión ideal en diversos escenarios empresariales, especialmente cuando la seguridad, el control y la personalización son factores clave. Aquí están las principales razones por las que una empresa debería optar por esta solución:Industrias altamente reguladasLas organizaciones en sectores como la salud, las finanzas, el gobierno y las telecomunicaciones deben cumplir con estrictas normativas de protección de datos (por ejemplo, GDPR, HIPAA, ISO 27001). Una solución de encuestas On-Premise garantiza un control total sobre la seguridad, facilitando el cumplimiento de estas regulaciones.Políticas internas de TI estrictasAlgunas corporaciones multinacionales y grandes empresas requieren el uso exclusivo de infraestructura interna de TI para la gobernanza y la gestión de riesgos. En estos casos, el software de encuestas On-Premise suele ser la única opción viable.Gestión de datos sensibles o confidencialesLas empresas que manejan información personal, registros financieros, propiedad intelectual o datos de investigación deben garantizar la máxima protección. Con una solución On-Premise, los datos permanecen completamente dentro de la organización, eliminando la dependencia de proveedores externos para la seguridad y el cumplimiento normativo.Personalización avanzada e integraciones complejasLas soluciones On-Premise ofrecen mayor flexibilidad para integrarse con herramientas empresariales como CRM, ERP, sistemas de telefonía y bases de datos internas. Esto las convierte en la opción ideal para empresas que requieren flujos de trabajo altamente personalizados y automatización avanzada.Cumplimiento con la soberanía de los datosAlgunos países imponen regulaciones estrictas sobre la ubicación del almacenamiento de datos. Al utilizar software de encuestas On-Premise, las empresas pueden mantener todos sus datos dentro de su país, asegurando el cumplimiento de las leyes locales de soberanía de datos. Descubre IdSurvey On-Premise El software de encuestas que los profesionales aman Reserva una demostración Errores a evitar al elegir un software de encuestas On-Premise Al seleccionar un software de encuestas profesional, es fundamental evitar algunos errores comunes que podrían comprometer el éxito del proyecto:Subestimar los requisitos técnicosAntes de la compra, asegúrate de que el software On-Premise sea totalmente compatible con la infraestructura existente de tu empresa. Una evaluación previa evitará problemas de rendimiento y costos inesperados en hardware y configuración.Descuidar las necesidades de mantenimientoEl software On-Premise requiere mantenimiento y actualizaciones periódicas. Es crucial elegir una solución respaldada por un equipo de soporte técnico profesional que pueda garantizar asistencia continua y actualizaciones oportunas.Falta de integración con sistemas internosAsegúrate de que el software On-Premise pueda adaptarse al crecimiento de tu empresa e integrarse sin problemas con CRM, ERP y otros sistemas ya en uso. Una integración eficiente optimiza los flujos operativos y permite que el software se adapte completamente a las necesidades del negocio.Medidas de seguridad inadecuadasVerifica que el software cumpla estrictamente con los requisitos de seguridad de tu empresa. Debes poder mantener un control total sobre la privacidad y la gestión de los datos, sin depender de terceros.Falta de un plan de backup o recuperación ante desastresMuchas empresas pasan por alto la importancia de un sistema de respaldo y recuperación confiable. Es fundamental implementar un sistema de copias de seguridad eficiente y procedimientos sólidos de disaster recovery para garantizar la continuidad operativa en caso de emergencias o incidentes.Habilidades técnicas internas insuficientesPara gestionar eficazmente una solución On-Premise, es imprescindible que los técnicos internos de la empresa tengan las competencias necesarias para interactuar con el equipo técnico del proveedor del software. Esto asegura una comunicación fluida, una correcta gestión de configuraciones, actualizaciones y soporte técnico, reduciendo tiempos de intervención y minimizando el riesgo de interrupciones operativas.Compatibilidad deficiente con los usuariosAsegúrate de que el software funcione correctamente no solo en el backend, sino también en el frontend, en todos los dispositivos (smartphones, tablets y computadoras) y en los principales navegadores. Una excelente compatibilidad es esencial para ofrecer la mejor experiencia de usuario posible.Elegir un software poco intuitivoUn software complicado o con una interfaz poco intuitiva requiere una formación intensiva del personal y reduce significativamente la productividad. Es fundamental seleccionar soluciones fáciles de usar, con interfaces claras y comprensibles para todos los usuarios. Casos de uso del software de encuestas On-Premise Dekra Dekra eligió IdSurvey On-Premise para tener acceso directo a la base de datos y la capacidad de ejecutar consultas y rutinas personalizadas de manera independiente. Esta flexibilidad permitió una integración perfecta de IdSurvey con su CRM, facilitando una sincronización eficiente entre los sistemas. Por ejemplo, las citas programadas a través de IdSurvey se muestran y gestionan automáticamente en el CRM corporativo. McNair Yellowsquare McNair implementó IdSurvey On-Premise principalmente por razones de seguridad y control sobre los datos recopilados. Su principal necesidad era garantizar altos estándares de protección de datos mediante la implementación de estrictos protocolos internos de seguridad informática. Con IdSurvey instalado en sus propios servidores, McNair puede gestionar directamente los procedimientos, el monitoreo de accesos y las políticas internas de ciberseguridad. Esto no solo ha permitido a la empresa cumplir con exigentes requisitos internos de seguridad, sino que también ha aumentado significativamente la confianza de sus clientes en la gestión de sus datos. TIM TIM implementó IdSurvey como software de encuestas On-Premise, integrándolo con sus herramientas empresariales, incluyendo CRM, Identity Access Management, barra telefónica y centralita. Gracias a esta integración, TIM ha automatizado el proceso de gestión de entrevistas, eliminando la necesidad de cargar contactos manualmente. Las entrevistas se inician directamente desde la interfaz de IdSurvey, siguiendo criterios específicos definidos en el CRM.La integración con la centralita permite a los entrevistadores realizar llamadas de manera automática, optimizando tiempos y simplificando el flujo de trabajo. Este enfoque proporciona a TIM una visión actualizada de sus clientes, mejorando las estrategias comerciales y elevando la calidad del servicio al cliente. Software de encuestas On-Premise: ¿por qué IdSurvey es la solución ideal? IdSurvey ofrece una plataforma de encuestas On-Premise potente, segura y altamente personalizable. Su arquitectura modular garantiza una integración fluida con la infraestructura empresarial existente, al tiempo que mantiene un control total sobre los datos.Elegir un software de encuestas On-Premise asegura el máximo nivel de seguridad, control y personalización. IdSurvey es el socio ideal para empresas que buscan gestionar sus datos de encuestas de manera eficiente y cumplir plenamente con las normativas del sector.Descubre más sobre cómo IdSurvey puede ayudar a tu empresa con una solución On-Premise a medida.  FAQ sobre software de encuestas On-Premise ¿Qué es un software de encuestas On-Premise?Una plataforma de encuestas On-Premise es un software que se instala y gestiona directamente en los servidores internos de la empresa, lo que permite un control total sobre los datos y la infraestructura de TI.¿Cuándo debería elegir un software de encuestas On-Premise?Se recomienda cuando se manejan datos sensibles, se requieren altos niveles de seguridad, personalización o integración con sistemas internos, o cuando es necesario cumplir con regulaciones estrictas.¿Qué requisitos técnicos se necesitan para un software de encuestas On-Premise?Es necesario disponer de servidores empresariales adecuados, recursos internos de TI o un servicio externo cualificado para el mantenimiento y las actualizaciones periódicas.¿IdSurvey puede integrarse fácilmente con los sistemas empresariales existentes?Sí, IdSurvey ofrece soporte avanzado para la integración con CRM, ERP, plataformas telefónicas y otras aplicaciones empresariales.¿El software de encuestas On-Premise es más costoso que las soluciones en la nube?Si bien la inversión inicial es mayor debido a los costos de hardware e instalación, los gastos a largo plazo pueden ser más bajos, especialmente para organizaciones medianas y grandes con necesidades específicas de seguridad.¿El software de encuestas On-Premise también es adecuado para empresas más pequeñas?Generalmente, está más orientado a empresas medianas y grandes, pero las pequeñas empresas con requisitos estrictos de seguridad y personalización también pueden beneficiarse de esta solución.¿Puedo cambiar de una solución en la nube a una instalación On-Premise con IdSurvey?Sí, IdSurvey ofrece la máxima flexibilidad. De hecho, puedes comenzar con una solución en la nube y cambiar fácilmente a una instalación On-Premise según las necesidades de tu empresa. - Categories: Mundo de la investigación #### Soluciones de gestión de encuestas para tu investigación Crear tu encuesta puede ser fácil y cómodo con estas soluciones. Para los investigadores, las soluciones de gestión de encuestas son abundantes. Decidir el tipo adecuado de software de encuestas puede parecer abrumador, sobre todo teniendo en cuenta todas las opciones disponibles. Sin embargo, ciertos tipos de programas informáticos aportan ventajas a los investigadores y analistas de mercado. Cuando explores las distintas opciones, ten en cuenta las características que necesitas, para que puedas encontrar el mejor software para tu proyecto.   Herramientas de gestión de encuestas para entrevistas en línea Realización de encuestas online es una de las formas más populares de recopilar datos para tomar decisiones empresariales. IdSurvey tiene una interfaz de entrevista web que puede visualizarse bien en un ordenador, tableta o smartphone. También tiene un remitente de correo electrónico integrado en la plataforma de encuestas. Las encuestas basadas en la web pueden recoger respuestas de los encuestados mediante un enlace en tiempo real. IdSurvey ofrece estas funciones y otras más en sus soluciones de gestión deencuestas CAWI (entrevistas web asistidas por ordenador) .   Entrevista telefónica y entrevista cara a cara Otros dos tipos de soluciones de gestión deencuestas son las entrevistas telefónicas y las entrevistas en persona, de las que IdSurvey se ocupa con pericia y comodidad. La interfaz telefónica está basada en la web y diseñada para que los entrevistadores puedan empezar a trabajar de inmediato, sin necesidad de formación especial. Incluye una gran cantidad de funciones, como textos dinámicos, gestión de resultados de llamadas y gestión de llamadas entrantes y salientes. Las entrevistas personales asistidas por ordenador, conocidas como programas CAPI, pueden utilizarse con acceso en línea o sin conexión. Esto permite a los entrevistadores trabajar incluso en lugares donde no hay wifi ni conexión de datos.   Soluciones de gestión de encuestas que se adaptan a tus objetivos de investigación Como investigador, necesitas herramientas que sean fáciles de usar y que además ofrezcan un alto rendimiento en cuanto a recogida y gestión de datos. IdSurvey ofrece todo esto en sus soluciones de gestión deencuestas, que utilizan por igual empresas de nueva creación, grandes instituciones de investigación, universidades y corporaciones. La versatilidad del software consiste en que puede adaptarse a tus objetivos particulares, de modo que puedas recopilar todos los datos que necesites para completar tu proyecto con precisión y facilidad.   Descubre IdSurvey - Categories: Mundo de la investigación #### Tablas cruzadas: guía completa sobre crosstab para el análisis de datos Tablas cruzadas (tablas de contingencia, o crosstab) son herramientas esenciales en el análisis estadístico e investigativo. Se utilizan en encuestas, estudios de mercado y análisis empresariales para explorar las relaciones entre dos o más variables, proporcionando una visión clara e inmediata de los datos.En detalle, una tabla de contingencia (o tabla cruzada) es una matriz que muestra la distribución de frecuencias de dos o más variables, con al menos una de ellas categórica. Cada celda en la intersección entre columnas y filas (Banner y Stubs) indica el número de observaciones que corresponden a esa combinación o su frecuencia expresada en porcentaje.Por ejemplo, al cruzar las variables rango de edad y nivel educativo, podríamos analizar cuántas personas dentro del grupo de edad 30-49 años han obtenido un título universitario. Ejemplo de tabla cruzada En una encuesta, preguntamos sobre el nivel educativo y la frecuencia de uso de las redes sociales. Se formuló la hipótesis de que “el nivel educativo está correlacionado con la frecuencia de uso de las redes sociales”.Para verificar esta hipótesis, realizamos la encuesta y recopilamos datos sobre ambas variables. Una vez obtenidos los datos, podemos crear una tabla de contingencia configurando la variable Nivel educativo como Banner (Columnas) y la variable Frecuencia de uso de redes sociales como Stubs (Filas).La tabla de contingencia mostrará la distribución de los casos dentro de las diferentes categorías de ambas variables, permitiendo analizar la relación entre ellas. Dependiendo de la herramienta utilizada, activamos la opción para ejecutar el Z-Test por pares, un test estadístico clásico que permite resaltar o verificar la correlación entre múltiples categorías de variables categóricas. ¿Cómo interpretar los resultados del test? En el siguiente ejemplo, observamos que en la columna Escuelas obligatorias, en la fila Poco, aparecen las letras B y C.Esto significa que, para las personas con un nivel educativo de escuelas obligatorias, la probabilidad de declarar que pasan poco tiempo en redes sociales es significativamente mayor en comparación con aquellas que tienen un nivel educativo de “Secundaria” (B) o “Universidad” (C).En este caso, los resultados sugieren una correlación entre el nivel educativo y el tiempo declarado de uso de redes sociales, lo que indica que el nivel de instrucción puede influir en la frecuencia de uso de estas plataformas. Cómo utilizar la prueba de Chi-Cuadrado y el p-valor Sin embargo, para simplificar el ejemplo anterior, omitimos la prueba de significación estadística Chi-Cuadrado. Con esta prueba preliminar, podemos verificar si el tamaño de la muestra y los resultados obtenidos pueden atribuirse al azar o si existe una correlación entre las variables.Dependiendo del nivel de confianza del estudio, generalmente establecido en 95% o 99%, es necesario comprobar que el p-valor resultante de la prueba de Chi-Cuadrado sea inferior a 0,05 (para un nivel de confianza del 95%) o a 0,01 (para un nivel de confianza del 99%).Por ejemplo, si el p-valor es superior a 0,05, significa que la diferencia entre las categorías podría deberse al azar con una probabilidad superior al 5%, lo que excede el umbral establecido en la investigación. En cambio, si el valor es inferior a 0,05, la probabilidad de que la diferencia entre las categorías sea producto del azar está dentro del margen de tolerancia de la investigación. Solo en este último caso podríamos considerar como verdadera la hipótesis inicial “el nivel educativo está correlacionado con la frecuencia de uso de las redes sociales”.En nuestro ejemplo, el p-valor es muy superior a 0,05, por lo que la hipótesis no puede ser confirmada. ¿Cuándo usar las tablas cruzadas? Las tablas cruzadas son útiles en diversos contextos, especialmente cuando se desea:Comparar subgrupos: analizar cómo diferentes categorías (por ejemplo, edad, género, área geográfica) influyen en las respuestas o comportamientos.Identificar patrones ocultos: descubrir correlaciones o diferencias significativas entre variables o categorías dentro de las variables.Simplificar datos complejos: representar grandes conjuntos de datos de manera comprensible y visual.Realizar análisis inferenciales: evaluar la asociación estadística entre variables mediante pruebas como Chi-Cuadrado, Z-Test o ANOVA.Ejemplos de uso práctico:Investigaciones de mercado: determinar si las preferencias de compra están correlacionadas con el género o el grupo de edad.Encuestas políticas: analizar la relación entre la intención de voto y la región de residencia.Satisfacción del cliente: verificar si la satisfacción de los clientes está vinculada al producto o servicio adquirido. Usar las tablas cruzadas (Crosstab) para el análisis de datos Para obtener el máximo provecho de las tablas cruzadas, es fundamental seguir algunas buenas prácticas que hagan que los datos sean más claros, legibles y significativos. El primer paso es elegir cuidadosamente las variables a analizar, priorizando aquellas que puedan mostrar una relación significativa. Seleccionar variables irrelevantes o demasiado generales podría hacer que la tabla sea poco útil o incluso engañosa, dificultando la identificación de patrones interesantes.Otro aspecto crucial es la claridad de la tabla. Es importante limitar el número de categorías para evitar que la representación se vuelva demasiado compleja y difícil de interpretar. Una tabla con un exceso de información puede terminar generando confusión en lugar de aportar claridad. Para facilitar la lectura, es esencial considerar las frecuencias absolutas, es decir, el número de respuestas u observaciones presentes en cada celda. Sin embargo, los valores absolutos por sí solos pueden no ser suficientes para detectar tendencias o diferencias significativas entre los grupos.Por esta razón, es útil incluir porcentajes de fila o columna, que permiten normalizar los datos y comparar fácilmente las categorías entre sí. Por ejemplo, si en una encuesta el 60% de los encuestados hombres ha preferido un determinado producto en comparación con el 40% de las encuestadas mujeres, esta información se entiende de manera mucho más clara cuando se expresa en términos porcentuales que cuando se presentan solo los números absolutos. Además, los totales de fila y columna proporcionan una visión general de las observaciones, ayudando a comprender el peso de cada subgrupo en relación con el total del análisis.Otro paso esencial en la interpretación de las tablas cruzadas es la verificación de la significación estadística de los resultados. Como se ha visto en el ejemplo anterior, se pueden utilizar pruebas estadísticas como Chi-Cuadrado para determinar si las diferencias observadas entre las categorías son estadísticamente relevantes o simplemente resultado del azar. Este análisis es clave para garantizar que las conclusiones extraídas tengan una base sólida y sean válidas para la toma de decisiones. Ventajas y desventajas de las tablas de contingencia VENTAJASSimplicidad: son fáciles de construir e interpretar.Claridad: presentan datos complejos en un formato visual inmediato.Flexibilidad: pueden utilizarse en diversos contextos y sectores.Herramientas de análisis avanzadas: permiten realizar pruebas estadísticas para validar las observaciones. DESVENTAJAS Reducción de la complejidad: representan solo una parte del conjunto de datos y pueden simplificar en exceso relaciones complejas.Problemas con variables continuas: funcionan mejor con variables categóricas y requieren agrupar variables numéricas.Sobrecarga de información: si se utilizan demasiadas categorías, las tablas pueden volverse difíciles de leer. ¿Qué características debe tener una buena herramienta para el análisis con tablas de contingencia? Las características indispensables para el análisis con tablas cruzadas (Crosstab) son:BucketPermite crear grupos o agrupaciones dentro de una variable, facilitando la interpretación y lectura de los datos. Por ejemplo, en lugar de analizar cada región de un país por separado, se pueden agrupar en zonas geográficas más amplias como Norte, Centro y Sur, lo que simplifica el análisis.Esta funcionalidad también es útil para categorizar variables continuas, dividiendo los datos numéricos en intervalos específicos. Un caso típico es la agrupación de la edad de los encuestados en rangos, como 18-25 años, 26-35 años, 36-50 años y más de 50 años, en lugar de analizar cada edad individualmente. Este enfoque permite identificar tendencias generales, mejorar la claridad en la interpretación de los datos y evitar una fragmentación excesiva de la información. Variables anidadasEsta funcionalidad permite estructurar el Banner (columnas) de manera jerárquica, anidando dos o más variables dentro de una única tabla cruzada. En la práctica, cada categoría de la primera variable se subdivide aún más según las categorías de la segunda variable, y así sucesivamente, creando un análisis más detallado y segmentado.Por ejemplo, se puede analizar la variable Nivel educativo desglosándola por zonas geográficas de un país. De esta manera, en lugar de ver los niveles educativos agregados para toda la nación, se puede observar cómo se distribuyen dentro de cada área geográfica (Norte, Centro, Sur), permitiendo identificar patrones y diferencias regionales en la educación. Pruebas estadísticasPara garantizar un análisis profundo y confiable, es fundamental que la herramienta utilizada permita la ejecución de diversas pruebas estadísticas, como Chi-Cuadrado, Z-Test y ANOVA. Estas pruebas permiten verificar si las relaciones observadas entre las variables son estadísticamente significativas o simplemente producto del azar, proporcionando una base más sólida para la interpretación de los datos.El ANOVA (Análisis de Varianza), que no hemos abordado en este artículo, es particularmente importante cuando se desea comparar la media de una variable numérica (continua) entre varios grupos definidos por una variable categórica. Por ejemplo, puede utilizarse para analizar si el nivel de satisfacción con un servicio varía según el grupo de edad o si el ingreso medio difiere entre diferentes regiones geográficas. Gracias al ANOVA, es posible determinar si existen diferencias significativas entre los grupos y, en caso afirmativo, identificar cuáles se diferencian más.Otras métricas estadísticasPara un análisis completo y detallado, es esencial que la herramienta utilizada proporcione una amplia gama de estadísticas descriptivas, como la media, mediana, varianza y desviación estándar. Estos indicadores permiten comprender mejor la distribución de los datos y detectar patrones significativos que podrían no ser evidentes en un simple recuento de frecuencias.Gestión de múltiples stubsPara realizar un análisis exhaustivo de los datos recopilados en una encuesta, puede ser necesario crear tablas de contingencia para varias variables. La herramienta ideal debería permitir la gestión simplificada de múltiples stubs, facilitando la configuración de varias filas de variables para compararlas con el mismo banner y permitiendo alternar entre ellas sin perder las configuraciones de las métricas.Guardado inteligente y automáticoAlgunas herramientas de última generación incluyen un sistema de guardado automático e inteligente, una función esencial cuando se trabaja con varias tablas cruzadas, ya que permite un flujo de trabajo más dinámico y eficiente. En cambio, los programas más antiguos requieren guardados manuales constantes en archivos externos, la creación previa de presets de configuraciones y métricas, así como la importación manual de los conjuntos de datos, lo que ralentiza considerablemente el flujo de trabajo y reduce la eficiencia en el análisis de datos.Exportación avanzada de tablas de contingencia en ExcelLa mayoría de los programas permiten exportar tablas de contingencia en formato Excel, pero solo algunos garantizan una formateo claro y estructurado dentro del archivo. Además, las herramientas más avanzadas permiten la exportación simultánea de múltiples tablas cruzadas, generando un archivo Excel con varias hojas, que puede contener un número prácticamente ilimitado de tablas de contingencia. Esto optimiza la gestión y organización de los datos, permitiendo que el análisis completo del proyecto se exporte en un solo archivo, mejorando así la productividad y facilitando la consulta de resultados. Conclusiones sobre las tablas de contingencia Las tablas cruzadas son una herramienta poderosa y versátil en el análisis de datos, fundamentales para investigadores, analistas y cualquier persona que necesite extraer información de una encuesta o un conjunto de datos complejo. Si se utilizan correctamente, permiten descubrir relaciones significativas y facilitan la toma de decisiones estratégicas basadas en datos concretos. - Categories: Mundo de la investigación #### Tipos ilimitados de preguntas con IdSurvey Más de 20 plantillas de preguntas, tipos ilimitados de preguntas. IdSurvey tiene más de 20 plantillas de preguntas listas para usar. Puedes mezclarlas y personalizarlas con un par de clics. Puedes crear un número ilimitado de tipos de preguntas. Diseñar cuestionarios con IdSurvey es extremadamente fácil. No necesitas conocimientos de programación y no requiere instalación. Simplemente abre tu navegador y elige entre infinitas combinaciones de preguntas. Las preguntas de valoración, deslizantes y de arrastrar y soltar harán que tu cuestionario sea inmediato y agradable. Utilizando IdCode y todas las herramientas avanzadas de IdSurvey podrás diseñar fácilmente incluso los cuestionarios más complejos. Esa es una de las muchas razones por las que IdSurvey es la solución que adoran los profesionales. Con IdSurvey puedes crear fácilmente preguntas de selección simple, de opción múltiple, abiertas, de control, aleatorias y desplegables, cuadrículas (matriciales), cuadrículas avanzadas, con autocompletado de escritura, escalas Likert, preguntas numéricas, rotaciones simples, de grupo y de página, etc. Puedes insertar en cualquier pregunta o respuesta imágenes, vídeos y archivos de audio con sólo arrastrarlos a la posición deseada. Cada objeto se puede personalizar fácil y rápidamente, todos los ajustes se muestran siempre cerca del objeto. Ver más sobre las preguntas aquí. - Categories: Noticias #### Un buen cuestionario: qué hacer y qué no hacer Buen impacto visual, objetivo en el punto de mira, buenas preguntas y buen flujo: diseñar un cuestionario eficaz depende de muchos factores diferentes y el error está a la vuelta de la esquina. Diseñar un buen cuestionario significa recoger datos de encuesta de mayor calidad. El cuestionario es el corazón de tu encuesta. Diseñar un buen cuestionario significa recoger datos de encuesta de mayor calidad. De hecho, tus encuestados tendrán una reacción más positiva ante un cuestionario bien diseñado. En este artículo encontrarás una útil lista de lo que debes y no debes hacer para evitar los errores más comunes.   Cómo hacer un cuestionario Crea una encuesta utilizando tu vocabulario objetivo. Esto ayudará a crear empatía con tu público, influyendo positivamente en el índice de respuesta y animando a los encuestados a contestar. Hazlo sencillo. Utiliza siempre un vocabulario sencillo y claro para tus encuestas de investigación. Inserta preguntas de cribado cuando sea necesario. Las preguntas de cribado y demográficas dirigen la encuesta a un objetivo específico filtrando a los encuestados. Por ejemplo: si la encuesta tiene que dirigirse a por propietarios, una pregunta típica de encuesta puede ser "¿Tienes un gato o un perro?". La encuesta seguirá un flujo diferente según la respuesta. Si el entrevistador no está en el objetivo, dale las gracias y cierra la entrevista. Un diseño de cuestionario para cada encuesta. Un cuestionario online requiere más atención a los detalles visuales que uno telefónico, ya que se dirige directamente al encuestado. Las preguntas adecuadas para cada metodología Al diseñar tu cuestionario para una encuesta en línea, puede que prefieras preguntas más interactivas y visuales, como escala de valoración, deslizadores, arrastrar y soltar. Para CATI y CAPI -donde tienes al entrevistador como barrera entre el cuestionario y el encuestado- puedes optar por tipos de preguntas estándar como las de selección única, las de opción múltiple o las de texto. Comprueba, vuelve a comprobar... y comprueba una tercera vez. El error está a la vuelta de la esquina y puede influir en los resultados de tu investigación. Así que comprueba siempre (y dos veces) tu trabajo. Introduce preguntas abiertas. Son más eficaces que las preguntas cerradas para recoger detalles sobre temas candentes de tu área de interés.   Descubre el software IdSurvey para gestionar tus cuestionarios, programa una demostración gratuita   Qué no hacer Tener objetivos poco claros. El objetivo es la base del cuestionario, y no al revés. Si el objetivo no está claro, examina tu proyecto más detalladamente y sólo después de un buen análisis empieza a crear un cuestionario. Subestima las preguntas de selección. Si introduces una serie de preguntas al principio del cuestionario, podrás seleccionar inmediatamente tu objetivo y aumentar la calidad de los datos. Por ejemplo: tienes un cuestionario sobre los programas de televisión favoritos de los niños. En este caso, las preguntas de cribado serán útiles para saber si el encuestado tiene hijos o sobrinos, si viven juntos y si están en el rango de edad adecuado. Justo después de esta fase de cribado, puedes empezar a recopilar información y respuestas. Pasa por alto posibles respuestas. Ponte en el lugar de tus encuestados e imagina cómo sus respuestas pueden ser útiles para tu objetivo. Luego incluye preguntas útiles en la encuesta. Revisa los textos superficialmente. La revisión de las encuestas es esencial para no perder fiabilidad: las palabras que faltan y los errores ortográficos te hacen perder profesionalidad. Los errores en los textos influyen mucho en el resultado de tu recogida de datos. Utiliza plantillas de cuestionarios genéricos Puedes encontrar en Internet plantillas de cuestionarios genéricos listos para usar. Aunque la tentación de utilizar algo ya hecho puede ser fuerte, recuerda que un cuestionario de calidad debe elaborarse profesional y cuidadosamente. No hay garantías sobre el uso de los datos personales. El encuestado tiene que sentirse seguro para transmitir y compartir sus datos personales. Así que promete (y mantén) un uso legal de los datos personales. Y si no necesitas datos personales para tu encuesta, simplemente garantiza el anonimato. Utiliza demasiados acrónimos y términos técnicos. Utiliza un lenguaje específico sólo si estás seguro de que tu audiencia está familiarizada con él. Si el encuestado no entiende tus preguntas, puede abandonar o dar respuestas incorrectas.   IdSurvey: una plataforma de encuestas, todos tus proyectos Para diseñar un cuestionario eficaz tienes que utilizar una herramienta que te garantice la máxima usabilidad. IdSurvey es un software profesional basado en web que integra 3 métodos de recogida y análisis de datos en una sencilla interfaz: Encuesta online(CAWI) Encuesta telefónica(CATI) Encuesta presencial (CAPI) Con IdSurvey puedes diseñar tu cuestionario, administrar las entrevistas y mostrar o exportar los resultados, todo en una sencilla interfaz. El software no requiere instalación, se puede utilizar en cualquier navegador común desde cualquier lugar en el que te encuentres. - Categories: Mundo de la investigación #### Un estudio de Assirm sobre el valor de la investigación de mercado El tema principal del Foro de Investigación de Mercados 2017 celebrado en Milán (Italia) fue el valor de la investigación de mercados. El software de encuestas IdSurvey fue el patrocinador técnico de esta investigación. El Centro de Estudios Assirm realizó un estudio titulado "El valor de la investigación de mercado: la perspectiva de las PYME". Administraron encuestas web (CAWI) a pequeñas y medianas empresas utilizando el software de encuestas IdSurvey para recopilar y analizar los datos.   Resultados de "El valor de la investigación de mercado: la perspectiva de las PYME" Los resultados obtenidos son realmente interesantes: El 60% de las pequeñas y medianas empresas italianas que respondieron a la invitación afirmaron que administraban y/o encargaban investigaciones al menos una vez. Además, el 95% opina que los datos recogidos con la investigación resultaron fundamentales para ellos. Las empresas que participaron en la encuesta afirmaron que la investigación de mercado también era estratégicamente crucial para obtener información sobre tendencias (95%), previsión de tendencias (93%) e información sobre sus competidores (91%). Según el estudio, el 77% de las pequeñas y medianas empresas están satisfechas con los datos que obtuvieron de este tipo de investigación, hasta el punto de que el 52% de ellas prevé un aumento de la inversión en RM en los próximos 5 años. Lo que dicen estos datos es que la situación de la investigación de mercado en Italia es más que positiva. Además, los datos recogidos mediante RM son cada vez más fundamentales para que las empresas apoyen su crecimiento y desarrollo. - Categories: Historias ### Pages #### A/B testing calculator Calculadora de pruebas AB Utiliza la prueba A/B para calcular la significación estadística. Calcula la significación estadística. Juega con los controles y comprende mejor cómo un nivel de confianza más bajo aumentará la potencia o cómo un aumento del tamaño de la prueba puede hacer que incluso una pequeña diferencia en la conversión sea significativa. ¿Análisis previo a la prueba o evaluación posterior a la prueba? Análisis previo a la prueba Pruebas de evaluación Datos de la prueba Visitantes únicos esperados por variación Número de conversiones previstas Control Aumento previsto (%) Visitantes A Conversiones A Visitantes B Conversiones B Calcula Ajustes Hipótesis ( i ) ¿Quieres asegurarte de que la tasa de conversión de B sea menor? Si eliges la opción unilateral, no se puede hacer una afirmación concluyente si el índice de conversión de B es inferior al de A. Una cara Dos caras Confianza ( i ) El nivel de confianza que puedes tener en que tus resultados no se deben al azar o a un error de muestreo. 90% 95% 99% El resultado de la prueba no es significativo. El índice de conversión observado de la variante B(2,06%) fue un 2,55% superior al índice de conversión de la variante A(2,01%). Se puede estar seguro al 95% de que este resultado es consecuencia de los cambios realizados y no fruto del azar o de un error de muestreo. La diferencia observada en la tasa de conversión(2,55%) no es lo suficientemente grande como para declarar un ganador significativo. No hay diferencias significativas de rendimiento entre A y B, o es necesario recoger más datos. Posible alerta SRM Suponiendo que pretendías tener una distribución 50% / 50%, una comprobación del Desajuste de la Relación de Muestreo (SRM) indica que puede haber un problema con tu distribución. Control de la tasa de conversión Conversiones A / Visitantes A Tasa de conversión B Conversiones B / Visitantes B Elevación relativa en Conv. Tasa CRB -CRA /CRA Potencia observada   valor p   Puntuación Z ( CRB - CRA ) / SEdiferencia Error típico A ( CRA * (1-CRA ) / VisitantesA)1/2 Error típico B ( CRB * (1-CRB ) / VisitantesB)1/2 Std. Error de diferencia Diferencia SE = ( SEA2 + SEB2 )1/2 Descubre IdSurvey El software más popular entre los profesionales. Solicitar demostración PREGUNTAS FRECUENTES ¿Para qué sirve una prueba A/B? Las pruebas A/B, también conocidas como pruebas divididas, son un método que consiste en comparar dos versiones de una página web, un anuncio u otro elemento de marketing para determinar qué versión es más eficaz. En una prueba A/B, se muestran simultáneamente dos versiones de una página web a diferentes segmentos de visitantes del sitio, actuando una versión como control (original) y la otra como variación (prueba). A continuación, se compara el rendimiento de cada versión en función de métricas específicas, como las tasas de conversión o los porcentajes de clics, para determinar qué versión es más eficaz. Por ejemplo, un sitio de comercio electrónico puede crear dos versiones de una página de producto, una con un botón azul "Comprar ahora" y otra con un botón verde "Comprar ahora". A los visitantes del sitio se les asigna aleatoriamente una de las dos versiones y se controla su comportamiento. Si la versión con el botón verde genera más ventas, se puede concluir que el botón verde es más eficaz para estimular a los visitantes a realizar una compra. Las pruebas A/B pueden utilizarse para una amplia gama de actividades de marketing, como campañas de correo electrónico, páginas de destino, estrategias de precios y diseño de productos. Es una forma eficaz de optimizar los esfuerzos de marketing y mejorar los índices de conversión. ¿Qué es la significación estadística? La significación estadística es una medida de la probabilidad de que una diferencia observada entre dos grupos o dos condiciones sea real y no se deba al azar o a un error de muestreo. En otras palabras, la significación estadística indica si un resultado obtenido en un experimento es estadísticamente significativo y puede generalizarse a la población de interés. En el contexto de los experimentos de pruebas A/B, la significación estadística indica la probabilidad de que la diferencia entre el grupo de control y el grupo de prueba no se deba a un error de muestreo o al azar. Si un experimento tiene un nivel de significación del 95%, por ejemplo, se puede estar seguro en un 95% de que las diferencias observadas entre los dos grupos no se deben a un error de muestreo o al azar. La significación estadística se utiliza habitualmente en los negocios para evaluar los efectos de un experimento sobre los índices de conversión de un sitio web o un anuncio. También se utiliza en las encuestas para garantizar que los resultados son representativos de la población de interés y que las diferencias observadas son estadísticamente significativas. En general, la significación estadística es una medida importante para evaluar la validez de los resultados obtenidos en un experimento o encuesta. ¿Cómo calcular la significación estadística? Para calcular la significación estadística de un experimento, se pueden seguir los siguientes pasos: Formula una hipótesis nula (H0) y una hipótesis alternativa (HA). La hipótesis nula afirma que no existe diferencia o relación entre las variables de interés, mientras que la hipótesis alternativa afirma que existe una diferencia o relación verdadera. Elige un nivel de significación (α), normalmente fijado en el 5% o el 1%, que representa la probabilidad de cometer un error de tipo I (rechazar la hipótesis nula cuando en realidad es cierta). Selecciona una prueba estadística adecuada según la naturaleza de los datos y la hipótesis. Calcula el valor de la prueba estadística a partir de los datos observados y los supuestos realizados. Calcula el valor p asociado al valor de la prueba estadística. El valor p representa la probabilidad de obtener un valor de la prueba estadística al menos tan extremo como el observado, bajo la hipótesis nula. Compara el valor p con el nivel de significación α. Si el valor p es inferior a α, se puede rechazar la hipótesis nula y concluir que existe una diferencia o relación significativa entre las variables de interés. De lo contrario, no se puede rechazar la hipótesis nula y concluir que la diferencia o relación observada podría ser fruto del azar o de un error de muestreo. En general, el cálculo de la significación estadística requiere conocimientos básicos de estadística y el uso de herramientas informáticas especializadas o calculadoras, sobre todo para las pruebas más complejas o los análisis multivariantes. ¿Cuál es la hipótesis nula? La hipótesis nula afirma que no existe una diferencia estadísticamente significativa entre el índice de conversión del grupo de control y el índice de conversión del grupo de variación. En otras palabras, la hipótesis nula sugiere que cualquier diferencia entre los dos índices de conversión podría ser el resultado del azar o de un error de muestreo y que es probable que el índice de conversión de la variación sea similar al índice de conversión del control. La prueba estadística se utilizará para determinar si esta hipótesis nula puede rechazarse en favor de una hipótesis alternativa que sugiera que existe una diferencia real entre los dos índices de conversión. ¿Cuál es el valor p? El p-valor, o valor p, es una medida de la probabilidad de obtener un resultado que sea al menos tan extremo como el observado, dado que la hipótesis nula es cierta. En otras palabras, el valor p indica la probabilidad de que una observación o efecto experimental se deba al azar o a un error de muestreo, y no a una diferencia o relación significativa entre las variables de interés. En el contexto de una prueba A/B, el valor p se calcula para determinar si la variante y el control son estadísticamente diferentes. Si la hipótesis nula es que la variante y el control son iguales, entonces el valor p indica la probabilidad de que la diferencia entre las tasas de conversión observadas entre los dos grupos sea el resultado del azar o de un error de muestreo, en lugar de una verdadera diferencia entre los grupos. Si el valor p es bajo (normalmente inferior a 0,05 o 0,01), entonces se puede rechazar la hipótesis nula a favor de la hipótesis alternativa que sugiere que existe una diferencia significativa entre los grupos. En otras palabras, el valor p bajo sugiere que la observación o el efecto experimental no puede explicarse por el azar o el error de muestreo, sino que probablemente sea el resultado de una diferencia verdadera entre los grupos. Por el contrario, si el valor p es alto, no se puede rechazar la hipótesis nula y se concluye que la diferencia entre los grupos podría ser fruto del azar o de un error de muestreo. ¿Qué es la potencia estadística de una prueba? La potencia estadística de una prueba es la probabilidad de que la prueba detecte un efecto significativo, cuando en realidad existe una diferencia o relación real entre las variables sometidas a prueba. En otras palabras, la potencia estadística de una prueba indica la capacidad de la prueba para detectar una diferencia o relación significativa, cuando éstas existen realmente. Por ejemplo, si la potencia estadística de una prueba es del 80%, esto significa que en 100 pruebas en las que exista una verdadera diferencia o relación entre las variables, unas 80 pruebas concluirán que existe un efecto significativo, mientras que las otras 20 pruebas pueden no detectar ninguna diferencia o relación, concluyendo erróneamente que las variables son iguales. La potencia estadística depende de varios factores, como el tamaño del efecto, el tamaño de la muestra, el nivel de significación de la prueba (el valor p de referencia) y la varianza de los datos. En general, cuanto mayor sea la potencia estadística, mayor será la probabilidad de detectar una diferencia o relación verdadera entre las variables. Sin embargo, una potencia estadística elevada requiere una muestra suficientemente grande y un efecto lo bastante grande como para ser detectado con precisión. Descubre IdSurvey El software más popular entre los profesionales. Solicitar demostración #### Análisis de datos Plataforma para análisis de datos. IdSurvey es una plataforma profesional para el análisis de datos, que ofrece soluciones intuitivas y poderosas para la recopilación, gestión e interpretación de información. Gracias a una amplia variedad de herramientas y funciones, IdSurvey convierte datos sin procesar en valiosos conocimientos, permitiendo a los usuarios tomar decisiones informadas y estratégicas. Solicitar demostración Análisis de datos de encuestas.El procesamiento de datos de la encuesta con IdSurvey le permite identificar ideas y estrategias en pocos minutos. Las herramientas de análisis y reporte proporcionan diversas métricas, gráficos y tablas de datos totalmente personalizables. Con las herramientas de análisis de IdSuvey puede predecir resultados futuros y tomar decisiones informadas basadas en datos reales. Flexibilidad sin compromisos.Con IdSurvey puedes crear infinitos dashboards personalizados y compartirlos con tus colegas y clientes, así cualquier persona puede estar actualizada con resultados en tiempo real de tus encuestas. También puedes exportar los datos crudos, los datos agregados y procesados, los gráficos o el informe completo para analizar e integrar los resultados con herramientas de terceros. La flexibilidad de IdSurvey lo convierte en el mejor software para cualquier actividad de análisis de datos de encuestas. Tabla de frecuencias cruzadas.Toda la potencia de las tablas cruzadas en una interfaz rápida y versátil. Puede cruzar cualquier pregunta del cuestionario o variable del entrevistado y elegir las métricas para descubrir y analizar la distribución de datos. Puede establecer múltiples variables anidadas para un análisis detallado de la frecuencia de las respuestas para cada categoría y subcategoría. Encuentra la media, mediana, desviación estándar y mucho más. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo Crea, distribuye, recopila y analiza datos con IdSurvey. Recopilación de datos mediante encuestas omnicanal Con IdSurvey puedes crear encuestas para distribuirlas en cualquier canal. Entrevistas telefónicas, entrevistas web con invitación por correo electrónico o SMS, publicación en redes sociales, distribución en paneles externos o entrevistas cara a cara, todo en un único software. También puedes distribuir una encuesta utilizando varias modalidades al mismo tiempo. Analysis & Report Analiza los datos de la encuesta con informes profesionales y completamente personalizados. Configura los datos a analizar, las métricas, los gráficos y las tablas a visualizar, o haz uso del informe creado automáticamente. Comparte informes con tus colegas o clientes o exporta en el formato que prefieras. Tablas cruzadas Analiza los datos de la encuesta con potentes crosstabs y una interfaz fácil e intuitiva. Combina varias variables, configura cestas de valores, asigna puntuaciones y elige métricas. Crea y guarda varias vistas y, si lo deseas, exporta los resultados a Excel. Control de calidad Utiliza las herramientas de IdSurvey para controlar la fiabilidad de las entrevistas recopiladas y valida solo las que cumplan con los estándares de calidad de tu proyecto. También puedes corregir las respuestas abiertas o, si es necesario, modificar las respuestas del usuario, sin perder nunca la entrevista original. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo #### Analysis & report - Visualiza y comparte los resultados de encuestas Crea y comparte resultados de encuestas con tu equipo Rápidos, claros y actualizados en tiempo real: crea y comparte tus informes y cuadros de mando en cuestión de minutos. Solicitar demostración Convierte los resultados de encuestas en informes detallados y intuitivos Convierte los resultados de encuestas en informes personalizados y cuadros de mando intuitivos. El análisis y procesamiento de datos se realiza en tiempo real, por lo que tus informes estarán siempre actualizados. Crea tu informe personalizado y elige cómo configurar el panel de control: filtra los datos, elige las preguntas que quieres mostrar, configura los gráficos y personaliza el diseño con texto, logotipos, colores, imágenes y vídeos. Gracias al Control de Calidad, puedes elegir compartir con tus clientes los datos de sólo aquellas entrevistas que hayan sido revisadas y validadas. Interfaz intuitiva Analizar los resultados de tus entrevistas es más fácil que nunca. Añade o personaliza widgets con gráficos, tablas, filtros, referencias cruzadas con preguntas y variables. Informes automáticos Ahorra tiempo en la preparación y formateo manual de informes y cuadros de mando. IdSurvey analiza todos los datos recogidos y genera automáticamente el informe de la encuesta con los gráficos más adecuados. Cuadros de mando personalizados Personaliza los informes y cuadros de mando de tus encuestas mostrando sólo la información clave que te interese. Elige los gráficos, las métricas y el diseño que mejor se adapten a tu encuesta, guarda y comparte el informe con un solo clic. Ver la demostración de Analysis & Report Gráficos y métricas Los resultados de encuestas que necesitas, disponibles de inmediato. Analiza cualquier tipo de encuesta con los informes y cuadros de mando de IdSurvey. Todos los widgets pueden configurarse en segundos. Generarlos es rápido y fácil: selecciona los datos, elige los gráficos que prefieras (barra, línea, área, anillo, tarta, barra apilada, indicador, nube de palabras, lista y tabla) y establece las métricas para el recuento de respuestas, media, suma, porcentaje, mínimo, máximo y más. Los datos cobrarán vida ante tus ojos. Descubre lo fácil que es crear y compartir informes y cuadros de mando. Solicitar demostración Análisis de resultados de encuestas personalizados Breakout Desglosa los datos por preguntas y variables con el desglose: utiliza grupos de edad, información demográfica y cualquier otro campo de nombre para desglosar todo el informe o widgets de preguntas individuales. Filtros Personaliza los informes utilizando sólo los datos clave de tu encuesta. Filtra los datos por campos de nombre, fecha, variables, cuotas y todos los parámetros útiles para crear cuadros de mando individuales y colaborar con tu equipo y tus clientes. Widgets personalizados Controla y resalta los datos relevantes con widgets personalizados eligiendo tus propios gráficos, métricas, etiquetas y texto. Añade y comparte tus comentarios para mejorar el flujo de trabajo con tu equipo y la comunicación con los clientes. Comparte los resultados de encuestas Mejora y acelera la colaboración con tu equipo Con informes dinámicos y cuadros de mando personalizados, puedes compartir datos más fácilmente con tus compañeros y clientes. Olvídate de los informes estáticos y las presentaciones y accede a una nueva forma de compartir los análisis de las encuestas: Visualiza los datos en tiempo real, tan pronto como lleguen las respuestas. Desglosa o filtra aún más los datos compartidos. Exporta gráficos, tablas y listas a Pdf, PNG, Jpeg y Excel. Exporta todo el informe a PDF o PowerPoint. Descubre informes y cuadros de mando dinámicos. Solicitar demostración Exportación de resultados de encuestas Exporta los datos en el formato que elijas. Todos los datos recogidos mediante las entrevistas están disponibles inmediatamente para estadísticas e informes. Puedes seguir procesando los datos del cuestionario descargando las respuestas en formato Excel, SPSS, Triple-S, CSV o TXT e importarlas a cualquier software de análisis de datos. Además, puedes descargar toda la base de datos de la encuesta en formato Microsoft Access para analizar hasta el último detalle de la actividad de los operarios. Opciones principales Entrevistas parciales Para un análisis aún más profundo, también puedes exportar todos los datos recogidos de las entrevistas no completadas. Códigos y etiquetas de exportación Puedes exportar los resultados con los códigos de las preguntas y opciones de respuesta o con los textos correspondientes. Respuestas múltiples dicotómicas Para facilitar la consulta y el análisis, incluye la matriz completa de cada pregunta con múltiples opciones de respuesta. Automatiza las exportaciones Programa la exportación periódica de datos a las horas y días que especifiques gracias a la flexibilidad de Cron. Descargar la base de datos completa Exporta toda la base de datos en formato Microsoft Access, con los datos de actividad del operador. Filtrar por fecha Puedes exportar los resultados de un intervalo de fechas y elegir los campos de nombre que quieres exportar. #### Apoteca Natura – de Aboca Aboca Botica Naturaleza La solución IdSurvey para crear encuestas nombres vinculados a datos maestros de clientes Sector Salud Metodologías CAWI - CAPI Mercado Salud ¿Cuál era el principal problema que había que resolver? La búsqueda de un software de encuestas surgió de la necesidad de crear encuestas nominativas vinculadas automáticamente a los datos maestros de los clientes desde los sistemas de gestión, de crear cuestionarios de verificación con asignación de créditos, de crear cuestionarios con plantillas personalizadas en función del portal de origen. ¿Cómo resolvió IdSurvey el problema? El equipo de desarrollo de IdSurvey creó scripts personalizados para integrarlos en la plataforma, que nos permitieron utilizar las encuestas de acuerdo con nuestros objetivos iniciales. Resultados obtenidos con el programa de encuestas IdSurvey. Gracias a la introducción de IdSurvey en Aboca, pudimos enviar premios al punto de venta que había rellenado la encuesta. Además, la herramienta de informes y cuadros de mando integrada en el software nos dio la posibilidad de extraer fácilmente los datos de la encuesta, disponibles inmediatamente para su procesamiento por el departamento de BI. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Banco Construye una relación de confianza duradera con los usuarios de tu Banco. Aprovecha al máximo la tecnología y conquista clientes y potenciales clientes de tu banco con una experiencia omnicanal. Con IdSurvey, puedes crear experiencias únicas para clientes, potenciales clientes y empleados del sector bancario aumentando la confianza y la reputación de productos, servicios y de tu marca. Gestiona cada punto de contacto con un programa digital de customer experience en el sector bancario capaz de promover la adquisición, la fidelidad y un verdadero valor a largo plazo. Solicitar demo IdSurvey ayuda a tu banco a: Recopilar comentarios con encuestas financierasCon IdSurvey puedes descubrir cómo los clientes perciben tus productos y servicios, y mejorar la experiencia para mantener una alta satisfacción. Analiza los resultados de tus encuestas para tomar decisiones informadas y mejorar tu negocio. Fidelizar clientes Mantén siempre el contacto con tus clientes, estén donde estén. Ofrece una experiencia al cliente óptima, sin fricciones, monitorizando y mejorando constantemente. Crea servicios a medida y fortalece la confianza en tu banco. Tomar decisiones conscientesToma decisiones informadas identificando los puntos clave de satisfacción o insatisfacción de cada cliente. Gracias al análisis y los informes, puedes analizar los datos recopilados, descubrir información valiosa y tomar decisiones dirigidas. Construir relaciones empáticas Fortalece tu relación empática con tus clientes usando el módulo CATI. El personal de tu banco podrá recoger valiosos feedbacks por teléfono, mejorando así la confianza que tus clientes depositan en sus asesores financieros. Todas las metodologías de distribución de encuestas financieras IdSurvey es un software versátil de recolección de encuestas financieras para el sector bancario que ofrece diversas opciones para distribuir sus encuestas, incluyendo encuestas en línea, telefónicas, cara a cara o mixtas. Software CATI Módulo para encuestas telefónicas. Software CAWI Módulo para encuestas en línea. Software CAPI Módulo para entrevistas cara a cara. Descubre IdSurvey para encuestas financieras El software de encuestas más valorado por los profesionales. Solicitar demo IdSurvey, el software versátil para tus encuestas financieras Supervise y analice la experiencia de clientes y empleados y haga que sea excelente. Satisfacción del cliente Recopilación de comentarios Satisfacción con productos y servicios Satisfacción de los empleados Estadísticas de recolección Encuestas de opinión Análisis de riesgos Predecir oportunidades Identificar fortalezas y debilidades Precio del producto Ganar nuevos clientes Análisis de mercado Lanzamiento de un producto Monitoreo de marca Estudio de la competencia Pruebas publicitarias Cuestionario bancario para empleados Encuesta de satisfacción del cliente bancario. Experiencia del cliente en la banca Satisfacción del cliente asegurada La solución segura y sencilla para bancos y cooperativas de crédito. Identifica los puntos de contacto con tus clientes y mejora su experiencia llevándola a un nivel premium. Recopila, analiza y convierte datos en información útil al instante, todo en un software escalable y seguro. Recopila datos de múltiples fuentes.Con IdSurvey, puedes elegir el mejor método para recolectar datos en tu proyecto y recopilar información desde diversas fuentes. Además, ofrece herramientas avanzadas para personalizar todos los aspectos de la distribución. Analizar datos en tiempo real.Con IdSurvey puedes crear informes y paneles personalizados basados en los resultados de la encuesta. El procesamiento de datos se realiza en tiempo real y garantiza informes siempre actualizados accesibles desde cualquier navegador web. Alojamiento con certificación PCI DSS estándar.La infraestructura OnCloud de IdSurvey está optimizada para garantizar seguridad y máxima eficiencia del servicio, con una experiencia de usuario fluida y alta disponibilidad incluso durante los picos de uso. Conforme al GDPR y Privacy Shield. Fácil de usar, sin código.Con IdSurvey, puedes crear encuestas de manera fácil y rápida, sin necesidad de programación. Puedes elegir entre numerosos tipos de preguntas, agregar texto dinámico e implementar también complejas reglas de lógica en pocos clics. Integraciones y personalizaciones.El equipo de IdSurvey está listo para satisfacer todas tus necesidades de personalización, desarrollo de nuevas funciones o integraciones con software externo. Analizaremos tus solicitudes y desarrollaremos funciones a medida para ti. Soporte especializado Con IdSurvey, puedes contar con un equipo de expertos siempre dispuestos a ayudarte. Te ofrecerán formación para utilizar el software de manera óptima y te guiarán en la configuración y desarrollo de encuestas complejas. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo #### Blog de IdSurvey #### Business Investigaciones empresariales y encuesta de negocios. Solicitar demo El software de encuesta de negocios más apreciado por las pymes y empresas grandes Las encuestas de negocios son un excelente método para obtener información detallada sobre la satisfacción del cliente, la reputación de la marca, la motivación y las necesidades de los empleados. La información recopilada durante una encuesta empresarial puede ayudarte a tomar las decisiones correctas para tu negocio y fortalecer todo tipo de relaciones. Con IdSurvey, puedes realizar encuestas empresariales para obtener comentarios de los clientes, encuestas de marketing para desarrollar estrategias comerciales efectivas y encuestas de Employer Branding para establecer relaciones sólidas con tus empleados. IdSurvey ayuda a mejorar su negocio: Mejora la experiencia de tus clientes con una encuesta de negocios Cuida a tus clientes en todos los aspectos. Monitoriza sus comentarios y mejora sus niveles de satisfacción en cada interacción y punto de contacto con tu negocio, optimizando su experiencia y tomando medidas para maximizar tus ganancias. Crear un ambiente de trabajo más productivo Escucha a tus empleados y crea una experiencia laboral positiva. Las encuestas de Marca Empleadora te permiten comprender mejor la percepción que tiene el personal sobre la empresa y te ayudan a mejorar su desempeño, reduciendo la tasa de rotación. Los comentarios de tus empleados te brindarán información clave para administrar la estrategia y maximizar la productividad de tu negocio. Mejorar la calidad y el valor de la marca Comprende tu mercado, tus clientes y competidores. Mejora la reputación de tu marca mediante el monitoreo y mejora de la publicidad y la identificación de puntos clave de tu marca. Con IdSurvey, todo tu equipo dispondrá de herramientas poderosas y fáciles de usar para hacer crecer tu marca. Pronosticar tendencias de mercado Con IdSurvey puedes recopilar toda la información necesaria para crear un lanzamiento exitoso de tus productos. Pon a los clientes en el centro de cada decisión: desde la prueba de concepto hasta la experiencia de uso, desde la posición hasta la estrategia de marketing, creando una hoja de ruta efectiva basada en datos concretos. IdSurvey, el software para encuesta de negocios con infinitas aplicaciones. Con IdSurvey puedes realizar encuestas empresariales e investigaciones comerciales en línea, por teléfono y offline, para diversos propósitos. (Translated to es-ES) Con IdSurvey puedes realizar encuestas y estudios empresariales en línea, por teléfono o presencialmente, para diversos fines. Voz del Cliente.Marca Empleadora.Análisis de Recursos Humanos.Satisfacción del Cliente.Relación con los Empleados.Publicar Seminarios o Eventos.Publicar Formación.Personal que se va de la empresa.Satisfacción con Productos y Servicios.Marketing.Investigación Comercial.Posicionamiento de Marca.Reputación de Marca.Pruebas de Efectividad de Campañas Publicitarias. Descubre más sobre la creación de encuesta de negocio Elige cómo realizar tu encuesta de negocios. Con IdSurvey puedes elegir cómo realizar tus investigaciones empresariales y comerciales, desde la distribución del cuestionario hasta la recolección de datos, entre tres modalidades diferentes: Software CATI Módulo para entrevistas telefónicas. Software CAWI Módulo para encuestas en línea. Software CAPI Módulo para entrevistas cara a cara. Modalità Mista Distribuye tus encuestas en Modalidad Mixta gracias a la perfecta integración entre las modalidades CATI, CAWI y CAPI. Tus encuestas empresariales y comerciales pueden llegar rápidamente a tu público objetivo: distribuye la encuesta a los agentes o en línea, con correo electrónico o SMS o publicándola en un sitio web o en las redes sociales. Descubre IdSurvey El software de encuestas más apreciado por los profesionales. Solicitar demostración Diseña encuestas empresariales de calidad, sin límites Aprovecha el poder de IdSurvey y recopila datos sin límites. Con IdSurvey tienes más de 50 tipos de preguntas y combinaciones infinitas de respuestas. Utiliza la lógica, los filtros, las condiciones, las cuotas, los SMS y los correos electrónicos para recopilar datos de calidad. Contiene los costos IdSurvey tiene licencias flexibles que se adaptan perfectamente tanto a las necesidades de grandes empresas como de pequeñas y medianas organizaciones. Sin costos ocultos: solo pagas las licencias que decides adquirir según el tamaño de tu negocio, sin costos de inicio. Personalice su cuestionario Personaliza la apariencia con el diseño de tu marca. Puedes elegir la plantilla que prefieras, seleccionar colores y ajustar las preferencias. Con Smart Display, la entrevista se mostrará perfectamente en cualquier dispositivo. Herramientas avanzadas para tu encuesta de negocios Cree encuestas de empresa únicas de forma rápida y sencilla. INTERFAZ INTUITIVA MÁS DE 50 TIPOS DE PREGUNTAS GESTIÓN LÓGICA Y FLUJO EDITOR DE CONTENIDO VISUAL Y ARRASTRAR Y SOLTAR INVITACIÓN POR CORREO ELECTRÓNICO INTERFAZ RESPONSIVA MODO DE PRUEBA DE ENCUESTA REAL RESULTADOS EN TIEMPO REAL SMS SENDER IMPRIMIR CUESTIONARIO PLANTILLAS PERSONALIZABLES EN NUBE GRATUITA INVESTIGACIONES PERSONALES OFFLINE MODO MIXTO GESTIÓN DE CUOTAS GESTIÓN DE NOMBRES VARIABLES EXPORTAR DATOS XLS, CSV, SPSS, SSS ADMINISTRACIÓN DE ENLACES MULTIPANEL ADMINISTRACIÓN DE BUCLES GESTIÓN MULTILINGÜE INFORME TABLERO DE MANDO GRAFICI E TABELLE COMPARTIR RESULTADOS Solicita más información Si quieres recibir más información sobre nuestro software de encuestas, completa el formulario de contacto: serás contactado en breve por nuestros expertos. Nuestro equipo te ayudará a personalizar IdSurvey para tu proyecto o para toda tu organización. Solicitar demostración Soporte de expertos al alcance de tu mano. Al adquirir IdSurvey tendrás a tu lado un equipo de profesionales que te forman en el uso del software y te guían en la configuración, personalización y desarrollo de todo tipo de encuestas, incluso las más complejas. Más información sobre el soporte técnico. #### CAPI - Encuesta cara a cara Programa de encuesta cara a cara sin conexión Solicitar demostración Programa de encuesta cara a cara Haz entrevistas cara a cara estés donde estés, incluso sin conexión. Incluso en la era de Internet, no siempre es posible disponer de una conexión Wi-Fi o de una línea de datos. La aplicación IdSurvey CAPI - Entrevista Personal Asistida por Ordenador permite a los encuestadores realizar encuestas cara a cara, compras misteriosas y encuestas personales recogiendo datos directamente sobre el terreno, incluso sin conexión. Los operadores podrán sincronizar las entrevistas recogidas más tarde, cuando la conexión esté disponible. La aplicación está disponible para iOS, Android y ordenadores con Windows. Características de la app de encuesta cara a cara La aplicación de encuestas presenciales IdSurvey permite a los encuestadores trabajar con su smartphone o tableta. La aplicación es gratuita y compatible con la mayoría de dispositivos iOS, Android y Windows PC. Interfaz responsiva El diseño de la entrevista se adapta automáticamente al tamaño de la pantalla. Seguimiento GPS Registra las coordenadas de la posición real del operador para cada entrevista realizada. Entrevistas offline Funciona sin conexión y sincroniza posteriormente las entrevistas recogidas. Grabación de fondo Graba audio para controlar la actividad de los operadores y la calidad de las entrevistas. Pantalla inteligente En pantallas pequeñas, optimiza las cuadrículas mostrando cada fila como una pregunta independiente. Fotos, vídeo y audio Pide a los entrevistadores que hagan una foto, graben un vídeo o un audio como respuesta al cuestionario. Firma Utiliza IdSurvey para dar valor a las contrataciones y afiliaciones mediante solicitudes firmadas. Código QR Escanea el código QR con tu dispositivo para acceder a la encuesta y al test en un instante. Descarga Descárgate la aplicación gratuita para realizar entrevistas cara a cara y compras misteriosas desde tu tienda. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Interfaz intuitiva Empieza a trabajar sin ninguna formación. La aplicación IdSurvey para encuesta cara a cara, mystery shopping y encuestas personales offline está diseñada para ser sencilla desde el primer uso y no requiere formación del operador. En unas pocas pantallas sencillas, el entrevistador es guiado hasta el final. Cuota Establece una muestra estadística de la encuesta cara a cara. Puedes establecer cuotas para recoger entrevistas cara a cara útiles para completar la muestra estadística de tu encuesta. IdSurvey permite añadir o modificar cuotas incluso después de iniciada la investigación. Las cuotas pueden basarse en datos preexistentes o en datos solicitados en la fase de entrevista. Los nombres con características pertenecientes a cuotas ya completadas se excluirán de los dispositivos en cada sincronización. Calcula el tamaño de la muestra de la encuesta Identificado o anónimo Asigna la entrevista personal a nombres concretos o al azar. Con la app IdSurvey puedes asignar a cada entrevistador una lista de nombres. Cada entrevista personal está vinculada a su respectivo entrevistado. También puedes decidir recoger entrevistas anónimas, o pedir a los encuestados que faciliten sus datos personales al rellenar el cuestionario. En este caso, IdSurvey creará un nuevo indicativo para cada nueva entrevista. Solicitar demostración Software CAPI en modo mixto Combina varias metodologías en una sola encuesta. El Modo Mixto permite combinar las encuestas realizadas con el Software CAPI con las realizadas vía web o telefónica. Por ejemplo, puedes entrevistar por teléfono a quienes el entrevistador no pueda conocer en persona. Descubre cómo combinar los métodos de investigación Licencias Puedes aprovechar el módulo de encuesta presencial con paquetes de prepago. Los paquetes de entrevistas a consumidores son cómodos, flexibles y ofrecen la solución que mejor se adapta a tus necesidades. Además, las bandas de descuento permiten comprar incluso pequeñas cantidades de entrevistas a precios de gran volumen. De hecho, el descuento se calcula sobre el importe total de las entrevistas compradas en los últimos 12 meses. ¡Y sólo pagas por las investigaciones realizadas! Descubre todas las licencias #### Casos prácticos Casos prácticos Echa un vistazo a nuestros casos prácticos. La solución IdSurvey para optimizar el tiempo y los costes de gestión del Contact Center Automóvil LEER MÁS > La solución IdSurvey para realizar acciones repetitivas Instituto de Investigación LEER MÁS > La solución IdSurvey para informatizar cuestionarios cualitativos y cuantitativos Servicios LEER MÁS > La solución IdSurvey para crear encuestas de nombres vinculadas a los datos maestros de los clientes Salud LEER MÁS > La solución IdSurvey de fácil uso tanto para los investigadores como para los participantes Universidad LEER MÁS > La solución IdSurvey para diseñar y ejecutar encuestas en modo mixto, sin complicaciones Instituto de Investigación LEER MÁS > La solución IdSurvey intuitiva, completa y personalizable Consultoría de servicios integrales LEER MÁS > #### CATI - Encuestas telefónicas Software de encuestas telefónicas Solicitar demostración Software de encuestas telefónicas El programa de entrevistas telefónicas CATI intuitivo y fiable. El módulo CATI -Entrevista Telefónica Asistida por Ordenador- de IdSurvey te permite realizar entrevistas telefónicas mediante una interfaz sencilla e intuitiva desde el primer uso, incluso sin ninguna formación. Como todas las partes del software de la encuesta, la interfaz del operador CATI también está basada en la web. Para utilizarlo, basta con un navegador normal y no se requiere ninguna configuración ni instalación de software adicional. Descubre IdSurvey El programa de encuestas telefónicas más popular entre los profesionales. Solicitar demostración Funciones avanzadas del software de encuestas telefónicas La solución CATI más avanzada para realizar encuestas telefónicas de mercado de alto rendimiento. Softphone integrado Uy... no hay nada que configurar. Todos los operadores, incluso en el trabajo inteligente, podrán llamar instantáneamente a los contactos sin instalar ningún software externo y sin configurar centralitas, routers y cortafuegos.Todas las funciones y controles del Softphone están perfectamente integrados en la interfaz del operador del encuestas telefónicas y contextualizados en el flujo de trabajo. Solicitar demostración Pulsar para marcar y marcación predictiva Maximiza la productividad de encuestas telefónicas y automatiza las llamadas. Gracias a la función Clic para marcar, puedes llamar rápidamente a los contactos con un simple clic, sin marcar el número. Además, gracias a IdTalk, la centralita virtual (PBX) de IdSurvey, puedes activar la Marcación Predictiva. Con la Marcación Predictiva, la centralita realiza automáticamente las llamadas y pasa al encuestado al primer operador libre, eliminando así el tiempo necesario para buscar a los encuestados y duplicando la productividad de los operadores. Más información sobre IdTalk Supervisor de encuestas telefónicas La herramienta más avanzada para controlar a los operadores telefónicos. Supervisor es la herramienta avanzada de IdSurvey para controlar en tiempo real la productividad de los operadores durante las encuestas telefónicas. Gracias a una interfaz clara y sencilla, los supervisores pueden:Controla fácilmente cada detalle de las actividades de los operarios, personaliza los datos que se mostrarán eligiendo entre más de 80 métricas y metadatos, observa en directo la ventana de trabajo de los operarios y aprovecha las innovadoras utilidades que hacen de esta herramienta la más avanzada del sector. Supervisor también incluye Watcher, la herramienta que permite a los supervisores observar la pantalla del operador en directo sin necesidad de utilizar software o complementos adicionales. Más información sobre el Supervisor Citas Gestión inteligente de citas para que no se pierda ningún contacto. Los operadores asignados a encuestas telefónicas pueden gestionar fácilmente citas genéricas y citas confidenciales. Puedes añadir notas que serán visibles inmediatamente antes de la siguiente llamada. El administrador puede establecer reglas o redistribuir las citas para una gestión optimizada de todo el centro de llamadas. Solicitar demostración Características del programa de entrevistas telefónicas Gestiona a los operarios con la máxima flexibilidad, manteniendo un control absoluto. Estadísticas de los operadores Controla la actividad y el rendimiento de los encuestadores telefónicos. Gestión avanzada de resultados Establece reglas para cada resultado de llamada. Filtros de operario Elige qué nombres debe mostrar cada operador. Textos dinámicos Añade un texto de presentación con texto dinámico. Gestión del huso horario Gestión inteligente del huso horario de operadores y nombres. Muestra de reserva Establece nombres de repuesto para cada contacto. Supervisor del cuadro de mandos Comprueba la actuación de los operadores telefónicos. Salir y entrar Gestiona las llamadas salientes, las entrantes o ambas. Pulsa para marcar Con Click to Dial los operadores llaman a los contactos con un clic. Marcación predictiva Realiza llamadas automáticamente y las pasa al primer operador libre Citas Gestiona fácilmente las citas generales y confidenciales. Entrada clave Acelera la actividad del operario con atajos de teclado. Monitorización de pantalla Comprueba la pantalla en directo de los operadores . Softphone integrado Llama al instante sin instalar ningún software adicional. Supervisores y operadores de chat Envía mensajes instantáneos con notificaciones y confirmaciones de lectura. Difusión de mensajes Publica anuncios visibles para todos los encuestadores. Encuestas telefónicas: Entrada clave Acelera la actividad del operario con atajos de teclado. Utiliza el teclado para rellenar entrevistas telefónicas, iniciar llamadas y marcar los resultados. Para responder, basta con teclear el código de la opción deseada, el foco pasa inmediatamente a la siguiente pregunta. Con Key-entry tus operadores telefónicos serán más rápidos que nunca. Solicitar demostración Cuotas de encuestas telefónicas Establece una muestra estadística de la encuesta. Puedes establecer cuotas de recogida de entrevistas telefónicas para completar la muestra estadística de tu encuesta. IdSurvey permite añadir o modificar cuotas incluso después de iniciada la investigación. Las cuotas pueden basarse en datos preexistentes o en datos solicitados en la fase de entrevista. Los nombres con características pertenecientes a cupos ya completados no se ofrecerán a los operadores telefónicos. Calcula el tamaño de la muestra de la encuesta Software de encuestas telefónicas en modo mixto Combina varias metodologías en una sola encuesta. El Modo Mixto te permite combinar las encuestas realizadas con el Programa de encuestas telefónicas con las realizadas a través de la web o en modo presencial. Por ejemplo, puedes empezar las entrevistas por teléfono y hacer que el entrevistado las complete a través de la web de forma independiente. Descubre cómo combinar los métodos de investigación Licencias para encuestas telefónicas Puedes comprar licencias de software CATI por tiempo ilimitado o puedes elegir licencias en función de la duración de tu proyecto. En cualquier caso, la recogida de datos es ilimitada. Además, en el transcurso de tu trabajo, a veces puede ser imprescindible tener la posibilidad de activar licencias temporales adicionales, aunque sólo sea por un día. Por eso hemos añadido las cómodas Fichas Diarias a nuestra oferta. Comprar Compra licencias de operador para utilizarlas indefinidamente, seguirás pagando una cuota anual por el mantenimiento y las actualizaciones, sólo mientras tú quieras. Aquilar Alquila licencias anuales de operador y utiliza el software CATI IdSurvey sin ataduras y sin preocupaciones: las actualizaciones del servicio onCloud están incluidas en el precio. Fichas diarias Si necesitas aumentar el número de operadores telefónicos durante periodos cortos, puedes comprar Fichas Diarias. El crédito de las fichas sólo se deduce después de su uso real. Descubre todas las licencias Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### CAWI - Entrevistas web Software de encuestas en línea CAWI Solicitar demostración Software CAWI El programa de encuestas online profesional, seguro y eficaz. Llega rápidamente a un gran número de encuestados con el módulo CAWI -Entrevista Web Asistida por Ordenador- de IdSurvey, la plataforma profesional de encuestas online para administrar cuestionarios y realizar encuestas web de forma rápida, segura y eficaz. Puedes crear un cuestionario, elegir un tema, personalizar los gráficos e insertar tu logotipo. Las entrevistas online se visualizan perfectamente en cualquier dispositivo. Además, con la funcionalidad avanzada de distribución de cuestionarios, Remitente del correo electrónico y Remitente de SMS, puedes enviar invitaciones para rellenar la encuesta online sin salir del Software CAWI. Prueba el cuestionario online de muestra Características del software de encuestas online Múltiples soluciones para realizar encuestas online únicas con una única plataforma. Identificado o anónimo Distribuye a una lista de nombres o realiza entrevistas anónimas. Modo mixto Combina varias metodologías en la misma encuesta. Web, teléfono o cara a cara. Pantalla inteligente El diseño de la entrevista se adapta automáticamente a cualquier pantalla. Tuberías de texto Añade el nombre u otros datos del indicativo a cualquier texto del cuestionario. Fotos, vídeo y audio Haz fotos, graba vídeo o audio. Todo en directo directamente desde el navegador. Integración de paneles Configura la encuesta en unos pocos clics para integrar paneles online de terceros. Estadísticas de entrega Sigue las estadísticas y los resultados de las campañas de invitación realizadas con Email Sender y SMS Sender. Textos personalizados Personaliza los términos de introducción, fin, fuera de objetivo, ayuda y privacidad. Personalización de temas Utiliza el editor de temas y personaliza los gráficos del cuestionario con logotipos, colores, fuentes y diseños en unos pocos clics. reCAPTCHA Evita el acceso de bots a la entrevista cuando publiques un enlace en un sitio web o social. Código QR Escanea el código QR con tu dispositivo para acceder inmediatamente a la vista previa de la entrevista y a la prueba en un instante. Más de 50 tipos de preguntas Combina más de 50 tipos de demanda. Siempre encontrarás la solución perfecta para cada cuestionario. Descubre IdSurvey El programa de encuestas más popular entre los profesionales Solicitar demostración Funciones avanzadas de distribución de encuestas online La solución CAWI más avanzada para la distribución de encuestas en líneapor correo electrónico, mensajes de texto, enlaces y herramientas de terceros. Remitente del correo electrónico Crear una campaña de correo electrónico nunca ha sido tan fácil e inteligente. Descubre la potente herramienta de envío de correos electrónicos integrada en el software de encuestas online IdSurvey. Crea la campaña de invitación a la encuesta, gestiona los recordatorios y controla las estadísticas. Las campañas inteligentes, además de optimizar los envíos para la cumplimentación de las cuotas de encuestas, añaden automáticamente a la campaña todos los nombres que reflejarán los criterios que hayas establecido para cumplimentar el cuestionario. Remitente del SMS Llega a cualquiera, inmediatamente. Utiliza la herramienta integrada de envío de SMS para crear campañas de invitación a cuestionarios, gestionar recordatorios y controlar las estadísticas online. Además, gracias a las campañas inteligentes optimizas el cumplimiento de las cuotas. También puedes configurar envíos automáticos a todos los nombres que cumplan ciertas normas. Más información sobre la distribución ENLACES EN SITIOS WEB Y REDES SOCIALES Crea enlaces personalizados para rastrear el origen del indicativo. Puedes crear varios enlaces para cada canal de distribución. Por ejemplo, puedes utilizar un enlace para un sitio web, otro para una red social y otro para invitaciones por correo electrónico. Gracias a la mejora a partir de URL, puedes integrar IdSurvey con Facebook y otras redes sociales para recopilar datos de correo electrónico y otros nombres. PANELES Y HERRAMIENTAS DE TERCEROS Trabaja con uno o más proveedores de paneles al mismo tiempo en la misma encuesta. Añade enlaces de redirección al proveedor del panel para los resultados de las entrevistas completas, cerradas y fuera de objetivo. Además, gracias a la funcionalidad de ampliación de parámetros a partir de URL, puedes integrar fácilmente las funcionalidades del software CAWI con herramientas de terceros. Para requisitos especiales, también puedes solicitar la integración con el inicio de sesión único (SSO) existente. Características y funcionalidad Envío automatizado Automatiza tus envíos con campañas inteligentes. Todos los nombres que cumplan los criterios establecidos se añadirán automáticamente a la campaña inteligente. Campañas inteligentes Gracias al avanzado algoritmo de campaña inteligente, IdSurvey envía correos electrónicos y mensajes SMS sólo a los nombres necesarios para completar las cuotas, optimizando el rendimiento de la campaña y de la encuesta. Campañas anónimas IdSurvey permite enviar invitaciones a una lista de nombres y recoger entrevistas sin referencia alguna al encuestado. Con esta función concreta, también puedes realizar encuestas anónimas mediante campañas por correo electrónico y SMS. Personalizar el correo electrónico Crea un diseño coherente con la marca de la encuesta. Personaliza los gráficos del correo electrónico eligiendo la fuente, el tamaño, los colores, el logotipo y las imágenes con el sencillo editor "Lo que ves es lo que hay". Objetivo Invita sólo a los nombres que cumplan tus requisitos. Con las campañas de IdSurvey, puedes elegir tu público objetivo estableciendo filtros en los datos maestros o en los estados de los indicativos. Estadísticas Sigue el progreso de cada campaña con estadísticas detalladas actualizadas en tiempo real. Controla el rendimiento de cada envío y optimiza la productividad de tus campañas. Pruebas de correo electrónico y SMS Antes de iniciar una campaña, comprueba y revisa el texto y el diseño del mensaje realizando un envío de prueba directamente a tu bandeja de entrada o a tu número de teléfono móvil, sin alterar los resultados ni las estadísticas. Anular suscripción Respeta la privacidad y las normas de exclusión voluntaria con la opción de darse de baja en tus publicaciones. Los encuestados tendrán la posibilidad de darse de baja de las campañas con un clic o un simple SMS de respuesta. No spam Gracias a la calidad y fiabilidad del servicio de envío, Email Sender minimiza las posibilidades de que los mensajes sean reconocidos como spam y consigue una tasa de entrega muy alta. Supervisar los resultados Lleva un registro de todas las interacciones gracias al registro de señales de llamada. Todos los correos electrónicos y mensajes de texto se registran con detalles de cada acción. Integración simplificada Gracias a la posibilidad de guardar la información contenida en la URL de acceso al cuestionario, puedes integrar fácilmente herramientas de terceros, como CRM o software de gestión. Tuberías de texto Crea invitaciones personalizadas con texto ribeteado. Aumenta el compromiso personalizando los mensajes de correo electrónico y sms con el nombre o cualquier otro dato del indicativo. Enlace autentificado Gracias al enlace autenticado creado automáticamente por IdSurvey, el encuestado puede interrumpir y continuar la entrevista en otro momento. Compartir más enlaces Personaliza el mensaje y la comunicación para varios sitios web o redes sociales. Publica una invitación en Facebook y tuitea un enlace en Twitter o en cualquier otra red social, haciendo un seguimiento de la procedencia de los encuestados. Ventana emergente La creación automática de código HTML para ventanas emergentes te permite añadir a tu web el código necesario para abrir el cuestionario en las ventanas emergentes. También puedes especificar el tamaño más adecuado para el diseño. Clave primaria Integra fácilmente la encuesta con herramientas de terceros añadiendo la clave principal directamente en el enlace de acceso a la entrevista y guardándola en cualquier campo del indicativo. Seguridad Todos los enlaces enviados con Email Sender utilizan el protocolo de seguridad https. Los enlaces https utilizan encriptación SSL para transferir datos de forma segura entre el navegador de los encuestados e IdSurvey. Enlaces de aterrizaje Puedes configurar enlaces para redirigir a los encuestados a una página web específica al final de la entrevista. Envío automatizado Automatiza tus envíos con campañas inteligentes. Todos los nombres que cumplan los criterios establecidos se añadirán automáticamente a la campaña inteligente. Personalizar el correo electrónico Crea un diseño coherente con la marca de la encuesta. Personaliza los gráficos del correo electrónico eligiendo la fuente, el tamaño, los colores, el logotipo y las imágenes con el sencillo editor "Lo que ves es lo que hay". Pruebas de correo electrónico y SMS Antes de iniciar una campaña, comprueba y revisa el texto y el diseño del mensaje realizando un envío de prueba directamente a tu bandeja de entrada o a tu número de teléfono móvil, sin alterar los resultados ni las estadísticas. Supervisar los resultados Lleva un registro de todas las interacciones gracias al registro de señales de llamada. Todos los correos electrónicos y mensajes de texto se registran con detalles de cada acción. Enlace autentificado Gracias al enlace autenticado creado automáticamente por IdSurvey, el encuestado puede interrumpir y continuar la entrevista en otro momento. Clave primaria Integra fácilmente la encuesta con herramientas de terceros añadiendo la clave principal directamente en el enlace de acceso a la entrevista y guardándola en cualquier campo del indicativo. Campañas inteligentes Gracias al avanzado algoritmo de campaña inteligente, IdSurvey envía correos electrónicos y mensajes SMS sólo a los nombres necesarios para completar las cuotas, optimizando el rendimiento de la campaña y de la encuesta. Objetivo Invita sólo a los nombres que cumplan tus requisitos. Con las campañas de IdSurvey, puedes elegir tu público objetivo estableciendo filtros en los datos maestros o en los estados de los indicativos. Anular suscripción Respeta la privacidad y las normas de exclusión voluntaria con la opción de darse de baja en tus publicaciones. Los encuestados tendrán la posibilidad de darse de baja de las campañas con un clic o un simple SMS de respuesta. Integración simplificada Gracias a la posibilidad de guardar la información contenida en la URL de acceso al cuestionario, puedes integrar fácilmente herramientas de terceros, como CRM o software de gestión. Compartir más enlaces Personaliza el mensaje y la comunicación para varios sitios web o redes sociales. Publica una invitación en Facebook y tuitea un enlace en Twitter o en cualquier otra red social, haciendo un seguimiento de la procedencia de los encuestados. Seguridad Todos los enlaces enviados con Email Sender utilizan el protocolo de seguridad https. Los enlaces https utilizan encriptación SSL para transferir datos de forma segura entre el navegador de los encuestados e IdSurvey. Campañas anónimas IdSurvey permite enviar invitaciones a una lista de nombres y recoger entrevistas sin referencia alguna al encuestado. Con esta función concreta, también puedes realizar encuestas anónimas mediante campañas por correo electrónico y SMS. Estadísticas Sigue el progreso de cada campaña con estadísticas detalladas actualizadas en tiempo real. Controla el rendimiento de cada envío y optimiza la productividad de tus campañas. No spam Gracias a la calidad y fiabilidad del servicio de envío, Email Sender minimiza las posibilidades de que los mensajes sean reconocidos como spam y consigue una tasa de entrega muy alta. Tuberías de texto Crea invitaciones personalizadas con texto ribeteado. Aumenta el compromiso personalizando los mensajes de correo electrónico y sms con el nombre o cualquier otro dato del indicativo. Ventana emergente La creación automática de código HTML para ventanas emergentes te permite añadir a tu web el código necesario para abrir el cuestionario en las ventanas emergentes. También puedes especificar el tamaño más adecuado para el diseño. Enlaces de aterrizaje Puedes configurar enlaces para redirigir a los encuestados a una página web específica al final de la entrevista. Temas y marca Gráficos perfectos para cada marca. Elige entre los bonitos temas que te ofrecemos, selecciona tus opciones y sube el logotipo de tu encuesta online. Los gráficos del cuestionario se pueden personalizar en tiempo real con unos pocos clics y, gracias a Smart Display, la entrevista se mostrará siempre perfectamente en cualquier dispositivo. Identificado o anónimo Accede a la entrevista con un enlace único o genérico. Con el módulo CAWI -Entrevista Web Asistida por Ordenador- puedes distribuir la encuesta a una lista de nombres existente. Cada entrevista está vinculada a su respectivo entrevistado. También puedes recoger entrevistas anónimas o pedir datos al entrevistado durante la entrevista. IdSurvey creará automáticamente un indicativo para cada nueva entrevista. Software CAWI en Modo Mixto Combina varias metodologías en una sola encuesta. El Modo Mixto te permite combinar las encuestas realizadas con el software CAWI con las realizadas por teléfono o en modo presencial. Por ejemplo, puedes entrevistar con la encuesta telefónica CATI a quienes no completen el cuestionario CAWI. Descubre los detalles del modo mixto Cita Establece una muestra estadística de la encuesta. Puedes crear encuestas y establecer cuotas de recogida de entrevistas para completar tu muestra estadística. IdSurvey permite añadir o modificar cuotas incluso después de iniciada la investigación. Las cuotas pueden basarse en datos preexistentes o en datos solicitados en la fase de entrevista. Los nombres con características pertenecientes a cuotas ya completadas no serán entrevistados y mostrarán un texto de agradecimiento personalizable. Calcula el tamaño de la muestra de la encuesta Licencias Puedes aprovechar el módulo de encuestas en línea con paquetes de prepago. Los paquetes de entrevistas a consumidores son cómodos, flexibles y ofrecen la solución que mejor se adapta a tus necesidades. Además, las bandas de descuento para entrevistas permiten comprar incluso pequeñas cantidades de entrevistas a precios de gran volumen. De hecho, el descuento se calcula sobre el importe total de las entrevistas compradas en los últimos 12 meses. ¡Y sólo pagas por las investigaciones realizadas! Descubre todas las licencias #### Centralita telefónica IdTalk IdTalk la centralita telefónica Una centralita telefónica VoIP perfectamente integrada con IdSurvey IdTalk es el sistema telefónico PBX virtual totalmente integrado con IdSurvey, gracias al cual puedes hacer llamadas VoIP a precios asequibles y maximizar la productividad de los entrevistadores. IdTalk también está disponible OnCloud, para que puedas trabajar con varios Centros de Llamadas al mismo tiempo o con operadores conectados directamente desde casa. Todo lo que se necesita para utilizar IdTalk es un softphone común o cualquier teléfono VoIP SIP. No tienes que aprender a utilizar ningún programa nuevo: encuentras todo lo que necesitas en la configuración del módulo CATI, directamente en IdSurvey. Descubre la funcionalidad del módulo CATI Clic para Marcar y Marcación Predictiva, simplifican la conexión de llamadas. Clicar para marcar Hacer clic para marcar permite al operador de tu centro de llamadas iniciar una llamada simplemente haciendo clic en el enlace que aparece en la interfaz del software CATI. IdTalk realizará la llamada inmediatamente sin que el operador marque ningún número de teléfono. Puedes utilizar la marcación por clic con cualquier teléfono SIP, ya sea de software o físico. Marcación predictiva La Marcación Predictiva permite un tiempo de búsqueda cero de los contactos disponibles, duplicando la productividad del operador. IdTalk realiza llamadas auténticas a los contactos de la encuesta y conectará a los encuestados con el primer operador libre. La detección inteligente de llamadas filtra las conexiones erróneas, garantizando que sólo se transfieran a los entrevistadores las conexiones satisfactorias. Solicitar demostración Funciones principales de IdSurvey e IdTalk La centralita telefónica es una centralita virtual (PBX) que te permite establecer los parámetros de llamada más adecuados para cada encuesta. Horario de atención al público Elige la franja horaria en la que se puede contactar con el indicativo. IdSurvey e IdTalk gestionarán automáticamente la zona horaria de cada indicativo. Límites de intento Establece los límites de intentos de llamada a un indicativo. Puedes establecer un límite global y un límite específico para cada tipo de resultado. Retrasos en los resultados Puedes establecer el tiempo de espera de un indicativo tras un determinado resultado. IdSurvey ignorará el indicativo hasta que expire el tiempo establecido. Prioridades Si utilizas más de un número de teléfono por llamante, elige la prioridad de llamada, incluso cuando trabajes con marcación predictiva. Silenciar llamadas IdTalk reconoce automáticamente las llamadas silenciadas. Puedes controlar el número y el porcentaje de llamadas silenciosas de cada encuesta individual. Llamadas máximas Te permite establecer el número máximo de llamadas que se pueden realizar al mismo tiempo. Este parámetro está disponible para cada encuesta individual. Nivel de llamada Ajusta los tiempos de espera de los operadores de tu centro de llamadas estableciendo la relación entre las llamadas de marcación predictiva y el número de entrevistadores. Número de anillas Cuando trabajes con marcación predictiva, puedes establecer un número máximo de timbres para los intentos de llamada. Reconocimiento de llamada Gracias al eficaz reconocimiento de llamadas, tus operadores nunca perderán un tiempo valioso. IdTalk detecta automáticamente señales de ocupado, no contesta, buzón de voz, fax, etc. Controla y mide el rendimiento de tu centralita telefónica Controla y mide el rendimiento de tu centro de llamadas. Escucha en directo las entrevistas en curso o grábalas para revisarlas en el futuro. Utiliza los informes de rendimiento de los proyectos para comprobar la productividad de tus entrevistadores. Grabación de llamadas Controla y mide el rendimiento de tu centro de llamadas. Escucha en directo las entrevistas en curso o grábalas para revisarlas en el futuro. Utiliza los informes de rendimiento de los proyectos para comprobar la productividad de tus entrevistadores. Monitorización de audio en directo ¡Supervisar la actividad de los operarios nunca ha sido tan fácil! Desde cualquier teléfono o softphone conectado a IdTalk, el monitor puede realizar intrusiones telefónicas para escuchar una entrevista en curso. Integra IdTalk en tu centro de llamadas La integración del marcador suele implicar una larga fase de configuración y puesta en marcha. El software PBX es rápido de integrar y fácil de gestionar, mantiene bajos los costes de TI y puede configurarse para tus necesidades en poco tiempo. Solicita más información Si quieres recibir más información sobre nuestro software de encuestas, rellena el formulario de contacto: nuestros expertos se pondrán en contacto contigo en breve. Nuestro equipo te ayudará a personalizar IdSurvey para tu proyecto o para toda tu organización. Solicitar demostración #### Centros de llamadas Gestiona tus proyectos con el software de encuestas para centros de llamadas más popular entre los profesionales. IdSurvey es el software de encuestas para recopilar información valiosa sobre la satisfacción de tus clientes mediante una encuesta en un centro de llamadas, es decir, una encuesta realizada a través de un centro de llamadas en nombre de una empresa. Con IdSurvey puedes realizar investigaciones profesionales de cualquier tipo gracias a las numerosas funciones que incluye el software, mantener controlado en todo momento el trabajo de tus teleoperadores, mejorar la productividad de tu centro de llamadas y garantizar la calidad de los datos recogidos. Con las encuestas de satisfacción de los clientes de los centros de llamadas siempre puedes obtener información valiosa sobre la satisfacción de los clientes y garantizar el éxito de cualquier empresa. Solicitar demostración Con IdSurvey el software de encuestas para centros de llamadas puedes: Recoger datos reales y fiablesGracias a las entrevistas telefónicas y a la presencia de operadores, puedes recopilar datos fiables y verificados que te proporcionarán información vital sobre tu negocio. Controla la satisfacción del clienteVigila siempre la satisfacción del cliente. Los datos recogidos por el centro de llamadas están inmediatamente a disposición de los supervisores y te permiten controlar la evolución de los resultados en tiempo real. Mejora el rendimiento de tu centro de llamadas Evalúa el rendimiento de los operadores del centro de llamadas, identifica problemas y oportunidades de mejora y crea planes de acción para mejorar la experiencia del cliente. Ofrecer la solución preferida por el cliente Si tus clientes no se sienten cómodos con las encuestas telefónicas, puedes ofrecerles otro modo de uso gracias al modo mixto de IdSurvey. Elige entre teléfono, web o cara a cara para una experiencia de 360°. Elige cómo distribuir las encuestas de tus centros de llamadas. IdSurvey es una plataforma de encuestas que permite a las empresas crear y distribuir fácilmente encuestas para centros de llamadas. Con IdSurvey, puedes crear un cuestionario personalizado según los requisitos específicos de tu encuesta, distribuirlo a los clientes y recoger los resultados de forma eficaz. Descubre el software más popular entre los profesionales con una demostración gratuita y sin compromiso. Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración IdSurvey: el software de encuestas para centros de llamadas con infinitas funcionalidades. Con IdSurvey, puedes realizar encuestas en centros de atención telefónica aprovechando cientos de funciones del módulo CATI: Softphone integrado El softphone IdTalk está inmediatamente listo para su uso, sin necesidad de software adicional. Citas Los operadores pueden utilizar el calendario CATI para concertar citas con los encuestados. Recordatorios automáticos El motor de IdSurvey gestiona automáticamente todas las llamadas telefónicas. Marcación manual Utiliza la marcación por clic para marcar el número mostrado con un solo clic. Marcación predictiva y automatizada Duplica la productividad de los operadores del centro de llamadas con llamadas automatizadas. Gestión multinúmeros Gestiona varios números de teléfono para cada encuestado de forma fácil e integrada. Filtros de operario Asigna nombres específicos a cada operador para personalizar y distribuir las llamadas del centro de llamadas. Gestión del huso horario Funciona fácil e intuitivamente con indicativos de zonas horarias diferentes. Panel del supervisor Controla la productividad de tu centro de llamadas con el panel de control Supervisor en tiempo real. Supervisor de chat Comunícate con tus operadores telefónicos mediante chat privado o mensajes de difusión. Monitorización de pantalla Mira la pantalla de tus operadores y sigue su trabajo en tiempo real en la interfaz CATI. Puntuación del entrevistador Con esta métrica nativa de IdSurvey, podrás controlar el rendimiento de tus operadores. ¿Por qué elegir IdSurvey por tus centros de llamadas? IdSurvey es el secreto para optimizar las encuestas de tu centro de llamadas. Una solución omnicanal para optimizar tus resultados y el trabajo de tus teleoperadores. Licencias escalables.IdSurvey te propone una oferta flexible y ventajosa que te permite aumentar y disminuir el número de sedes de tu centro de llamadas de forma fácil e inmediata. ¡Trabaja más y gasta menos con nuestra oferta de encuestas telefónicas! Monitorización en tiempo real.Controla el rendimiento de tu centro de llamadas en tiempo real con el Panel de control del supervisor. Optimiza el trabajo de tus agentes haciendo un seguimiento de más de 80 métricas y metadatos en tiempo real, observando la ventana de trabajo de los agentes con Watcher y comunicándote con el chat integrado. Sin tiempos muertos: ¡el tiempo es oro!Empieza a trabajar con IdSurvey y su centralita IdTalk inmediatamente. Gracias al softphone integrado, tus operadores pueden empezar a hacer llamadas inmediatamente, incluso a distancia, sin tener que instalar ningún software adicional. Apoyo especializado Con IdSurvey, puedes contar con un equipo de expertos siempre dispuesto a ayudarte. Te proporcionarán la formación necesaria para utilizar el software de forma óptima, y te guiarán en la configuración y desarrollo de encuestas complejas. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Comercio Conoce realmente a tus clientes con las encuestas comerciales. Para cualquier empresa, independientemente de su tamaño, conocer la opinión de los clientes es un aspecto clave. También en el sector minorista, la experiencia del cliente es un factor crucial para mantener y hacer crecer el negocio de las marcas. Al conocer al cliente en cada punto de contacto, antes, durante y después de la venta, se puede descubrir la satisfacción real en cada paso de la compra en las tiendas de la marca.Analizar sólo los datos de ventas no permite conocer la satisfacción y la experiencia del cliente. Con las encuestas comerciales sobre la experiencia de compra de los clientes puedes recoger sus opiniones. Con los datos de las encuestas, las marcas y los comercios sabrán dónde intervenir para aumentar la fidelidad, la reputación e impulsar las ventas. Solicitar demostración Con IdSurvey para encuestas comerciales puede: Conocer la reputación de tu marcaAverigua la reputación real de tu marca pidiendo opiniones a los clientes. Comprende las principales motivaciones de los que no te aprecian y encuentra la estrategia para convertirlos en promotores de tu marca. Conocer la experiencia del cliente en cada punto de ventaDescubre la experiencia de compra del cliente en todas las tiendas de tu red. Identifica los puntos fuertes y adóptalos en los puntos de venta de menor rendimiento. Una fuente inagotable de información para optimizar todos los aspectos de la experiencia del cliente y aumentar las ventas. Conocer la eficacia del personal del punto de ventaGracias a las encuestas sobre la experiencia de compra de los clientes y a las compras misteriosas, puedes conocer la acogida y amabilidad del personal en cada una de las tiendas de tu marca. También puedes evaluar la limpieza, la exposición de los productos y mucho más. Conocer la satisfacción posventa Más allá de la experiencia de compra del cliente, recoge opiniones postventa, como la satisfacción con los productos, el servicio, etc. Encuentra ideas para maximizar la fidelidad y hacer que los clientes vuelvan a tus tiendas. Elige cómo llevar a cabo tus encuestas comerciales sobre el comercio minorista. Con IdSurvey puedes elegir cómo realizar cada tipo de encuestas comerciales para tu marca, desde la distribución del cuestionario hasta la recogida de datos, desde tres modalidades diferentes. Además, puedes enviar la invitación a rellenar el cuestionario por SMS, correo electrónico o enlaces sociales, o incrustando un código QR en los recibos de tus puntos de venta. Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey para encuestas comerciales El programa de encuestas más popular entre los profesionales. Solicitar demostración IdSurvey, el software para encuestas comerciales de retail, encuestas sobre la experiencia de compra de los clientes y mucho más. Con IdSurvey puedes realizar encuestas online, telefónicas, presenciales y de comprador misterioso. Todas las metodologías disponibles para cada tipo de encuesta sobre el comercio minorista. Reputación de la marca NPS Encuesta sobre la experiencia de compra de los clientes Compras misteriosas Encuesta sobre la experiencia del cliente Encuesta posventa Encuesta de satisfacción de los empleados Encuesta experiencia minorista Encuesta de precios Un conjunto perfectamente integrado de herramientas avanzadas. Con IdSurvey dispones de diversas herramientas para crear encuestas sobre la experiencia de compra de los clientes y todo tipo de encuestas sobre el comercio minorista. Desde la creación y distribución de cuestionarios hasta el análisis de los datos recogidos y la creación de informes en tiempo real. Más de 50 tipos de preguntas.IdSurvey ofrece una gran variedad de tipos de preguntas. Desde simples preguntas cerradas a preguntas abiertas, desde preguntas de valoración con múltiples tipos de representaciones gráficas a preguntas deslizantes. No hay límite para tus cuestionarios. Demanda y análisis de NPS®.La pregunta especial NPS® te permite analizar la reputación de tu marca de un vistazo y conocer a tus clientes promotores y detractores, para que puedas aplicar estrategias que mejoren la consideración de tu marca. La pregunta hace fotos.La pregunta de la foto es crucial para las actividades de comprador misterioso. El cliente incógnito puede entonces hacer fotos del escaparate, de la disposición de los productos, de la limpieza del local y de todo lo que necesites para evaluar la tienda de tu marca. Campañas por correo electrónico.Envía la invitación a rellenar mediante campañas de correo electrónico a una lista de clientes y gestiona los recordatorios.Crea campañas inteligentes para enviar automáticamente un correo electrónico al cliente sólo cuando se produzca un evento. Campañas SMS.Aumenta el número de encuestados aprovechando la inmediatez de los SMS. Gestiona las campañas por SMS con la misma sencillez y flexibilidad que las campañas por correo electrónico, incluidas las campañas por SMS inteligentes. Código QR listo.En IdSurvey puedes crear una entrevista a un cliente directamente desde la URL, incluso sin cargar previamente el indicativo. Así puedes añadir al recibo un código QR que incluya los datos del cliente para un acceso inmediato y único. Compartir enlaces sociales.Publica el enlace a la gran audiencia que sigue el perfil social o la página de tu marca. Descubre clientes potenciales y encuentra estrategias para conducirlos a tus tiendas. Informes automáticos y personalizables.Analiza los resultados de las experiencias de compra de los clientes y de cada encuesta en el comercio minorista con la sencilla herramienta de informes y análisis de IdSurvey. Consulta el informe automatizado, personalízalo y compártelo con tu equipo. Temas personalizables.Adapta los gráficos de los cuestionarios y las invitaciones por correo electrónico a los colores y el estilo de tu marca. Añade tu logotipo y personaliza la experiencia de tus clientes para mejorar y reforzar tu marca. Saca el máximo partido de la retroalimentación. Las encuestas a minoristas son una herramienta valiosa para tu marca. Conocer la opinión de empleados y clientes en cada punto de contacto es crucial para retener a empleados y clientes y encontrar las estrategias adecuadas para reducir la tasa de rotación y la influencia de los competidores en tu negocio. Aumenta la fidelidad y contrarresta la competencia. A partir del análisis de los datos, encontrarás la información adecuada para centrarte en estrategias que mejoren la fidelidad de los clientes, aumenten sus compras en las tiendas de tu marca y contrarresten la influencia de los competidores. Satisfacción de los empleados, clientes más implicados. Al mejorar la satisfacción de los empleados de la tienda, estarán más estimulados y serán más fieles a la marca, más amables y comprometidos. Esto se traduce en una mayor implicación de los clientes en la experiencia de compra. Cada punto de contacto es una oportunidad Recoger las opiniones de los clientes incluso después de la experiencia de compra es extremadamente importante. Aumentarás el compromiso y el sentimiento de pertenencia a tu marca, maximizando el retorno de los clientes a tus tiendas. Descubre IdSurvey para encuestas comerciales El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Contactos Ponte en contacto con Listo para responder a todas tus preguntas. Rellena el formulario para recibir información. Por favor, rellena el formulario #### Control de calidad IA Control de calidad de encuestas La garantía de unos datos precisos y fiables. Herramientas de control de calidad. IdSurvey proporciona múltiples herramientas para un control de calidad sencillo y preciso. La calidad de los datos es crucial para obtener perspectivas fiables y significativas. El Control de Calidad actúa como garante de este objetivo, aplicando una serie de herramientas y procedimientos para editar, validar y descartar las entrevistas, codificar las respuestas abiertas, controlar a los operadores y garantizar la máxima precisión y coherencia de los datos recogidos. Descubre el control de calidad Validación de la entrevista Comprueba, edita, descarta o valida las entrevistas recogidas para garantizar la coherencia y fiabilidad de los datos de la encuesta. Puedes restaurar la entrevista original en cualquier momento. Siempre puedes elegir si exportar y analizar sólo las entrevistas validadas o todas las entrevistas completadas. Además, la herramienta de validación de IdSurvey te permite poner a disposición de tus contratistas sólo los datos de las entrevistas que hayan sido revisadas y validadas por tu equipo. Codificación de las respuestas abiertas IdSurvey codifica las respuestas abiertas con precisión y eficacia. Puedes elegir asociar manualmente las respuestas abiertas con las opciones más relevantes o confiar en la inteligencia artificial. Gracias a la integración con OpenAI (ChatGPT), el proceso de codificación automática es rápido y preciso. Además, la IA es capaz de identificar nuevas categorías y sugerir asociaciones. El modo manual y la inteligencia artificial trabajan juntos para maximizar la calidad de los resultados y optimizar el tiempo. Desarrollado por Solicitar demostración Supervisión del operador Mediante herramientas de supervisión y elaboración de informes, sigue de cerca la actuación de los operadores telefónicos, incluso en tiempo real, para evaluar su rendimiento y desempeño o identificar posibles áreas de mejora. Además, puedes ver a distancia la pantalla de los operadores, escuchar la conversación con el encuestado durante la fase de entrevista y comunicarte con el operador individual o con todo el grupo mediante el chat integrado. Más información sobre la supervisión de operarios con Supervisor. Grabaciones de audio CATI y CAPI Escucha y evalúa las grabaciones de las entrevistas realizadas mediante CATI y CAPI para comprobar que los operadores cumplen las normas de calidad de la fase de entrevista exigidas por tu organización. Alertas personalizadas Define criterios específicos de comprobación de las respuestas para evitar que los encuestados y los entrevistadores rellenen la entrevista con datos incoherentes, mediante alertas con textos personalizados. Localización GPS IdSurvey registra con precisión la ubicación geográfica de cada entrevista. La posición GPS puede utilizarse para controlar el trabajo de los operarios y garantizar la fiabilidad de las entrevistas recogidas sobre el terreno. Imprimir cuestionario Imprime el cuestionario para revisar y validar las preguntas antes de su distribución, a fin de garantizar su correcta comprensión e interpretación por parte de los encuestados. Descubre Control de calidad IA Concierta una cita para conocer las herramientas de control de calidad Solicita una demostración de control de calidad PREGUNTAS FRECUENTES ¿Cuáles son las herramientas de control de calidad de las encuestas? Las herramientas de control de calidad de las encuestas están diseñadas para garantizar la fiabilidad y coherencia de los datos recogidos mediante las encuestas. Algunas de estas herramientas son Validación de respuestas: Esta herramienta verifica que las respuestas proporcionadas son coherentes con las opciones de respuesta disponibles y que están completas. Comprobación de la coherencia de las respuestas: Esta herramienta comprueba la coherencia de las respuestas dentro de la misma encuesta, por ejemplo, comparando las respuestas a preguntas relacionadas para detectar cualquier discrepancia. Exclusión de respuestas incompletas o no válidas: Esta herramienta permite filtrar automáticamente las respuestas incompletas o no válidas para que no influyan en los resultados finales de la encuesta. Comprobación de la calidad de los datos: Esta herramienta analiza la calidad general de los datos recogidos, identificando cualquier anomalía o patrón que pueda indicar errores o comportamientos no deseados. Seguimiento de la participación: Esta herramienta realiza un seguimiento de las respuestas de los participantes a lo largo del tiempo e identifica cualquier cambio significativo en la participación o en los patrones de respuesta que pudiera afectar a los resultados de la encuesta. ¿Para qué sirve el control de calidad en las investigaciones? El control de calidad (CC) en las encuestas o sondeos es esencial para garantizar que los datos recogidos son precisos, fiables y representativos de la población de interés. Sirve para garantizar que las respuestas son veraces, coherentes y no tendenciosas. Además, ayuda a mantener la validez de las conclusiones extraídas del análisis de datos, aumentando la credibilidad de la investigación a los ojos de los clientes. El control de calidad también reduce la necesidad de nuevas investigaciones y ahorra recursos al corregir cualquier problema de calidad tanto en la fase de recogida como en la posterior al análisis. En esencia, garantiza que las encuestas produzcan datos de alta calidad, que permitan un análisis significativo y fundamentado.¿Cómo verificar la calidad de las entrevistas recogidas? Verificar la calidad de las entrevistas recogidas es crucial para garantizar la fiabilidad de los datos. Hay varios métodos para hacerlo: durante la recogida de datos, los entrevistadores tienen que hacer comprobaciones cruzadas para asegurarse de que las respuestas son completas, coherentes y pertinentes. Tras la recogida, es importante analizar las respuestas para identificar incoherencias o patrones anómalos que puedan indicar problemas de calidad. Comparar las respuestas a preguntas similares o relacionadas puede revelar discrepancias que requieran una investigación más profunda. Si es necesario, entonces es posible excluir las entrevistas que no cumplan unos criterios de calidad predeterminados, como respuestas incompletas o inverosímiles. Recoger las opiniones de los participantes sobre la experiencia de la entrevista puede revelar cualquier problema en el enfoque o en las preguntas. Por último, el uso de herramientas informáticas puede automatizar parte del proceso de verificación de la calidad de las entrevistas recogidas, simplificando y acelerando el control de calidad global. #### Crear encuestas Crear encuestas y sondeos Solicitar demostración Crea cuestionarios directamente desde tu navegador Un potente software para crear encuestas online, sin código. Crear encuestas con IdSurvey es extremadamente sencillo. No se requieren conocimientos de programación, ni tienes que instalar el software en tu dispositivo. Para crear tu primer cuestionario, sólo tienes que abrir tu navegador y elegir entre las infinitas combinaciones de preguntas: puntuaciones, deslizadores, arrastrar y soltar y muchas otras soluciones para que tus cuestionarios sean agradables e inmediatos. Prueba el cuestionario de muestra Interfaz intuitiva Todo en un clic en una herramienta de diseño de encuestas. IdSurvey te permite crear encuestas telefónicas, offline y online a través de una interfaz sencilla y directa que representa el cuestionario como la entrevista real. Además, los menús contextuales permiten configurar la lógica del cuestionario de forma rápida e intuitiva.De esta manera, puedes crear un cuestionario en tiempo real, añadir o editar texto, elegir el tipo de pregunta e implementar incluso las reglas más complejas con unos pocos clics, sin tener que escribir ni una sola línea de código. IdCode Toda la potencia del código sin ser programador. IdCode es el script que te permite crear un cuestionario de forma rápida e intuitiva, sin ser programador. Mientras creas el cuestionario para tu encuesta, puedes cambiar de la interfaz gráfica de usuario a IdCode en cualquier momento: de esta forma aprenderás fácilmente la sintaxis de la herramienta de scripting para cuestionarios más potente del mundo. Más información sobre IdCode Preguntas Infinitas combinaciones, soluciones ingeniosas. Formula las preguntas como quieras de entre más de 50 tipos: simples, de opción múltiple, abiertas, desplegables y más. Las preguntas de valoración y deslizantes harán que tus cuestionarios sean increíblemente agradables de rellenar. También puedes pedir que te hagan o suban una foto. Además, con la innovadora aplicación de arrastrar y soltar, es muy fácil ordenar las opciones por preferencias. descubre todo tipo de aplicaciones Opción única Elige una respuesta (Botón de radio) Opción múltiple Elige una o más respuestas (Casilla de verificación) Abrir texto Introduce respuestas de texto corto (Campo de entrada) Numérico Inserta números enteros y/o decimales Área de texto Introduce respuestas de texto más largas que una simple frase Desplegable Selecciona una sola respuesta (Menú desplegable) Fecha Elige una fecha con el calendario Deslizador Elige un valor con la barra deslizante Deslizador comparativo Elige qué y cuánto prefieres (Diferencial semántico) Clasificación El mejor enfoque para recoger respuestas basado en una escala, utiliza estrellas y emoticonos Como Utiliza la respuesta "me gusta" para expresar tu preferencia Sonríe Sonreír es una forma divertida y atractiva de recoger opiniones Arrastrar y soltar Clasificación Arrastra y suelta las respuestas según tus preferencias Autocompletar Empieza a escribir y elige una respuesta sugerida Fotos Dispara en directo incluso desde el navegador o sube una foto existente Carga de archivos Sube cualquier tipo de archivo Bloque de texto Insertar texto personalizado Vídeo Graba en directo incluso desde el navegador o sube un archivo de vídeo existente Audio Graba en directo incluso desde el navegador o sube un archivo de audio existente Regex Especifica cualquier expresión regular Exclusivo Si se selecciona, desactiva cualquier otro tipo de respuesta Geolocalización Guarda la ubicación de tu operador Rejillas Utiliza las cuadrículas con tus opciones de respuesta preferidas Rejillas 3D Introduce varias opciones de respuesta en cada celda individual Botones Mostrar las opciones de respuesta como botones Carrusel Mostrar preguntas dentro de un carrusel MaxDiff Elige el peor y el mejor atributo Firma Solicitar una firma durante la entrevista Opción única Elige una respuesta (Botón de radio) Área de texto Introduce respuestas de texto más largas que una simple frase Deslizador comparativo Elige qué y cuánto prefieres (Diferencial semántico) Arrastrar y soltar Clasificación Arrastra y suelta las respuestas según tus preferencias Bloque de texto Insertar texto personalizado Exclusivo Si se selecciona, desactiva cualquier otro tipo de respuesta Botones Mostrar las opciones de respuesta como botones Opción múltiple Elige una o más respuestas (Casilla de verificación) Desplegable Selecciona una sola respuesta (Menú desplegable) Clasificación El mejor enfoque para recoger respuestas basado en una escala, utiliza estrellas y emoticonos Autocompletar Empieza a escribir y elige una respuesta sugerida Vídeo Graba en directo incluso desde el navegador o sube un archivo de vídeo existente Geolocalización Guarda la ubicación de tu operador Carrusel Mostrar preguntas dentro de un carrusel Abrir texto Introduce respuestas de texto corto (Campo de entrada) Fecha Elige una fecha con el calendario Como Utiliza la respuesta "me gusta" para expresar tu preferencia Fotos Dispara en directo incluso desde el navegador o sube una foto existente Audio Graba en directo incluso desde el navegador o sube un archivo de audio existente Rejillas Utiliza las cuadrículas con tus opciones de respuesta preferidas MaxDiff Elige el peor y el mejor atributo Numérico Inserta números enteros y/o decimales Deslizador Elige un valor con la barra deslizante Sonríe Sonreír es una forma divertida y atractiva de recabar opiniones Carga de archivos Sube cualquier tipo de archivo Regex Especifica cualquier expresión regular Rejillas 3D Introduce varias opciones de respuesta en cada celda individual Firma Solicitar una firma durante la entrevista Lógica y ramificación Crea encuestas con reglas perfectas. Controla el flujo de cada entrevista con las herramientas de lógica y ramificación. Por ejemplo, con los filtros puedes ocultar páginas, preguntas u opciones, en función de las respuestas o datos del indicativo. Con las herramientas de IdSurvey, puedes crear fácilmente cuestionarios personalizados online, telefónicos o presenciales, agradables de rellenar y adaptados a cada encuestado. Encuestas personalizadas, infinitas posibilidades. Para cada elemento del cuestionario puedes especificar parámetros y ajustes que te proporcionan el máximo control gracias a las numerosas herramientas de creación de encuestas. Filtros Comprueba cada elemento de la entrevista filtrándolo según las respuestas o datos del entrevistado. Saltar Gestiona el flujo de la entrevista en función de las respuestas estableciendo saltos lógicos sencillos o complejos. Texto Llama a una respuesta o a datos del nombrado con canalización o utilízalo para componer filtros complejos. Cuotas Establece cuotas para cada tipo de característica del entrevistado y recoge sólo las entrevistas necesarias. Al azar Propón respuestas, preguntas o páginas de cuestionarios en orden aleatorio gracias al potente motor aleatorio de IdSurvey. Guión Personaliza los controles, gráficos y funciones de cada elemento del cuestionario gracias a las infinitas posibilidades de ClientScript. Descubre las principales funciones Herramientas para el control absoluto. Crea una encuesta personalizada aprovechando todas las infinitas posibilidades que ofrece un potente software de diseño de encuestas. Restricciones Introduce cualquier tipo de regla para validar preguntas de texto o numéricas. Limitar las respuestas Establece un límite mínimo y un límite máximo de respuestas seleccionables. Actualizar indicativo Actualiza automáticamente un campo de nombre en función de una o varias respuestas. Fuera de objetivo Fija el objetivo en las respuestas que determinan el cierre de una entrevista. Autocorrección Permitir que una respuesta cambie el valor de una respuesta anterior. Guiones de cliente Permite establecer estilos CSS o código JavaScript dentro de la página. Alerta Inserta controles en preguntas o páginas con texto personalizado Mostrar u ocultar Permite que una pregunta o respuesta sólo se muestre en determinadas condiciones. Bucle Crea todo tipo de bucles, estáticos o dinámicos, para repetir secciones del cuestionario. Recodificación de respuestas Recodifica o puntúa las respuestas estableciendo cualquier tipo de regla. Filtros ilimitados Crea reglas de cualquier complejidad con condiciones y funciones. Respuesta opcional Elige si la pregunta debe responderse obligatoria u opcionalmente. Página no secuencial La página sólo aparece cuando se llama directamente desde una condición de salto. Más preguntas en la página Introduce más preguntas por página para que sea más rápido completar el cuestionario. Comprueba los filtros Permite comprobar la sintaxis de la pantalla y las condiciones de salto. Fácil integración Añade valores en la URL de la entrevista para integrar fácilmente IdSurvey con herramientas de terceros. Restricciones Introduce cualquier tipo de regla para validar preguntas de texto o numéricas. Autocorrección Permitir que una respuesta cambie el valor de una respuesta anterior. Bucle Crea todo tipo de bucles, estáticos o dinámicos, para repetir secciones del cuestionario. Página no secuencial La página sólo aparece cuando se llama directamente desde una condición de salto. Limitar las respuestas Establece un límite mínimo y un límite máximo de respuestas seleccionables. Guiones de cliente Permite establecer estilos CSS o código JavaScript dentro de la página. Recodificación de respuestas Recodifica o puntúa las respuestas estableciendo cualquier tipo de regla. Más preguntas en la página Introduce más preguntas por página para que sea más rápido completar el cuestionario. Actualizar indicativo Actualiza automáticamente un campo de nombre en función de una o varias respuestas. Alerta Inserta controles en preguntas o páginas con texto personalizado Filtros ilimitados Crea reglas de cualquier complejidad con condiciones y funciones. Comprueba los filtros Permite comprobar la sintaxis de la pantalla y las condiciones de salto. Fuera de objetivo Fija el objetivo en las respuestas que determinan el cierre de una entrevista. Mostrar u ocultar Permite que una pregunta o respuesta sólo se muestre en determinadas condiciones. Respuesta opcional Elige si la pregunta debe responderse obligatoria u opcionalmente. Fácil integración Añade valores en la URL de la entrevista para integrar fácilmente IdSurvey con herramientas de terceros. Al azar Aleatorio no significa caos. El motor aleatorio de IdSurvey permite que cualquier elemento del cuestionario aparezca en orden aleatorio. Puedes aleatorizar páginas, preguntas, filas de una cuadrícula y mucho más. Puedes crear grupos de objetos y aleatorizar los elementos contenidos. Además, con la opción aleatoria avanzada puedes crear combinaciones aún más avanzadas. Multilingüe Todas las lenguas del mundo, ¡en un solo cuestionario! Crear encuestas multilingües con sólo importar los archivos Excel de tus traductores. IdSurvey propondrá automáticamente la encuesta online en el idioma del navegador del encuestado. También puedes utilizar el idioma del encuestado para todo tipo de personalizaciones, por ejemplo, para mostrar y ocultar preguntas con condiciones de visualización o para cambiar el flujo del cuestionario. Más información sobre multilingüismo Características y funcionalidad Crea cuestionarios en varios idiomas de forma sencilla e intuitiva. Reconocimiento de lenguas IdSurvey propone automáticamente el cuestionario en el idioma del navegador de la persona que llama. Idioma por defecto Elige el idioma en el que IdSurvey propone el cuestionario si el idioma del usuario no es uno de los traducidos. Cambio de idioma El usuario puede elegir cambiar de idioma independientemente haciendo clic en el menú principal del cuestionario. Idioma preestablecido Configura previamente el idioma de cada usuario en el campo de idioma del indicativo. Exportación a Excel Comparte archivos Excel de idiomas con tus traductores. Puedes exportar lenguas, revisiones y modificaciones concretas. Importar Excel Importa traducciones mediante archivos Excel. Puedes importar todas las traducciones, un idioma concreto o sólo las revisiones. Reconocimiento de columnas en Excel IdSurvey reconoce las columnas del fichero Excel y las asocia automáticamente a la lengua correspondiente. Identifica las traducciones vacías Sólo puedes exportar e importar las partes del cuestionario que aún no se hayan traducido. Gestión del cambio Exporta y vuelve a importar sólo las partes del cuestionario que deban revisarse si se ha modificado la lengua principal. Todos los alfabetos del mundo IdSurvey admite caracteres especiales e idiomas como los alfabetos ruso, japonés, chino, etc. Edición lingüística También puedes editar traducciones desde archivos Excel o hacer pequeñas correcciones desde el IdCode del cuestionario. Lógica Personaliza el flujo y la lógica del cuestionario en función de la lengua utilizada por el usuario. Utiliza sólo un enlace Comparte un único enlace, IdSurvey propondrá automáticamente el cuestionario en el idioma del encuestado. Disponible en cada módulo No sólo CAWI. Crea cuestionarios multilingües también para encuestas CATI o CAPI y distribúyelos según las lenguas que hablen los operadores. db único Gracias a las encuestas multilingües, recopilas, exportas y analizas los resultados en un solo cuestionario. Reconocimiento de lenguas IdSurvey propone automáticamente el cuestionario en el idioma del navegador de la persona que llama. Idioma preestablecido Configura previamente el idioma de cada usuario en el campo de idioma del indicativo. Reconocimiento de columnas en Excel IdSurvey reconoce las columnas del fichero Excel y las asocia automáticamente a la lengua correspondiente. Todos los alfabetos del mundo IdSurvey admite caracteres especiales e idiomas como los alfabetos ruso, japonés, chino, etc. Utiliza sólo un enlace Comparte un solo enlace, IdSurvey propondrá automáticamente el cuestionario en el idioma del encuestado. Idioma por defecto Elige el idioma en el que IdSurvey propone el cuestionario si el idioma del usuario no es uno de los traducidos. Exportación a Excel Comparte archivos Excel de idiomas con tus traductores. Puedes exportar lenguas, revisiones y modificaciones concretas. Identifica las traducciones vacías Sólo puedes exportar e importar las partes del cuestionario que aún no se hayan traducido. Edición lingüística También puedes editar traducciones desde archivos Excel o hacer pequeñas correcciones desde el IdCode del cuestionario. Disponible en cada módulo No sólo CAWI. Crea cuestionarios multilingües también para encuestas CATI o CAPI y distribúyelos según las lenguas que hablen los operadores. Cambio de idioma El usuario puede elegir cambiar de idioma independientemente haciendo clic en el menú principal del cuestionario. Importar Excel Importa traducciones mediante archivos Excel. Puedes importar todas las traducciones, un idioma concreto o sólo las revisiones. Gestión del cambio Exporta y vuelve a importar sólo las partes del cuestionario que deban revisarse si se ha modificado la lengua principal. Lógica Personaliza el flujo y la lógica del cuestionario en función de la lengua utilizada por el usuario. db único Gracias a las encuestas multilingües, recopilas, exportas y analizas los resultados en un solo cuestionario. Prueba una encuesta multilingüe Modo de Test Con el modo de prueba puedes simular la encuesta para probar los ajustes, tener una reunión informativa con los operadores o probar el cuestionario en su totalidad, sin preocuparte de dañar los datos reales. Además, si accedes a la entrevista con el modo test activo, podrás avanzar rápidamente por el cuestionario sin tener que responder a todas las preguntas. Cuando estés listo, pon la encuesta en línea con un solo clic. Cuando desactivas el modo de prueba, la encuesta se limpia y queda inmediatamente lista para su distribución. Sólo se borran los datos de la prueba, por lo que puedes desconectar la encuesta y reactivar el Modo Prueba tantas veces como quieras. Imprimir cuestionario Claro en la pantalla, inmediato en el papel. Cuando hayas terminado de crear el cuestionario, puedes imprimirlo para revisarlo fácilmente. También puedes elegir imprimir los filtros y las opciones, de modo que también puedes controlar la lógica y el flujo de las preguntas. Gracias a la inmediatez del cuestionario impreso, será aún más cómodo hacer una revisión con tu equipo de proyecto o redactor. #### Crosstab - Tabla cruzada Tabla cruzada Tablas cruzadas, perspectivas inigualables. Segmenta, compara y analiza con la tabla cruzada IdSurvey proporciona herramientas para el análisis multivariante mediante el cruce de 2 o más variables. Con las tablas cruzadas (tabulaciones cruzadas o tablas de contingencia), es posible establecer el nivel de confianza deseado e identificar asociaciones y correlaciones entre variables mediante pruebas estadísticas como Chi-cuadrado, Prueba Z y ANOVA. Solicita una demo de tabla cruzada Información exhaustiva en segundos Con IdSurvey, no tienes que ser un experto para obtener información detallada. El programa se encarga de todo el trabajo pesado, ejecutando automáticamente las pruebas adecuadas, como Chi-cuadrado, Prueba Z y ANOVA, para proporcionar información detallada en unos instantes. Explora tus datos de forma intuitiva Observa diferentes categorías de encuestados y descubre su comportamiento mediante matrices de fácil interpretación. Puedes visualizar varias estructuras de datos en una interfaz e incluso combinar grupos. Puedes analizar fácilmente las estadísticas de las preguntas, las respuestas abiertas o los campos de nombre. Agrupa los valores para un análisis flexible Crea Cubos para agrupar categorías o valores de variables para crear clases o para que el análisis sea claro y comprensible. Además, para realizar análisis cuantitativos, puedes establecer una puntuación numérica personalizada a cada valor de las variables. No sólo el análisis bivariante Crea la tabla cruzada estableciendo el banner y añadiendo hasta cinco variables anidadas. Esto te permite analizar en detalle las interacciones entre variables, desglosando los datos en grupos más específicos y revelando pautas y correlaciones ocultas entre las distintas dimensiones analizadas. Exporta datos dinámicamente Puedes exportar la tabla cruzada en formato Excel con un solo clic. Elige si quieres exportar una sola tabla cruzada o varias tablas cruzadas en un solo archivo, o utiliza las cómodas vistas para exportar varias tablas cruzadas a la vez. Descubre la tabla cruzada Descubre la tabla cruzada Concierta una cita para ver Crosstab en acción Solicita una demostración de tabla cruzada Interfaz sencilla La interfaz de tabulación cruzada de IdSurvey es sencilla e intuitiva. Configura la bandera y los puntales agrupando, cruzando y ordenando cualquier variable simplemente arrastrándola. Una lista preconfigurada de métricas te permitirá analizar los datos con un simple clic. Puedes elegir analizar todos los datos de la entrevista o sólo los datos validados de la entrevista. Para un análisis claro y rápido, cada categoría o valor de las variables de la tabulación cruzada puede personalizarse estableciendo la puntuación, incluyendo, excluyendo u ocultando categorías de la fuente de datos y creando rápidamente agrupaciones convenientes de valores de variables (buckets). Descubre Crosstab Concierta una cita para ver Crosstab en acción Solicitar demostración PREGUNTAS FRECUENTES ¿Qué es una tabla cruzada?Una tabla cruzada es un tipo de tabla que se utiliza en el análisis estadístico para examinar la relación entre dos o más variables categóricas. También se conoce como tabla de contingencia o tabla de doble entrada.En una tabulación cruzada, las variables se disponen a lo largo de las filas y columnas de la tabla, y los valores observados se indican en las celdas correspondientes. Esto facilita la visualización de las frecuencias de los distintos niveles de las variables implicadas y la identificación de cualquier patrón o relación entre ellas.¿Qué significa añadir variables anidadas a mi banner? La bandera suele ser la variable o variables situadas en el eje de columnas de tu tabla cruzada. Puedes configurarlo seleccionando la variable deseada de la lista de variables disponibles y arrastrándola a la zona designada del banner.Añadir variables anidadas significa que puedes examinar varias variables simultáneamente dentro de tu banner. Esto permite analizar cómo se relacionan las subcategorías de una variable con las subcategorías de otra, proporcionando una comprensión más profunda de las relaciones multivariantes. ¿Cómo puedo interpretar los resultados de mi crosstab?Los resultados de tu tabla cruzada se presentan en forma de tabla, con las variables de encabezamiento dispuestas en columnas y las variables de fila dispuestas horizontalmente. Las celdas de la tabla muestran la frecuencia o el porcentaje de respuestas que cruzan las categorías de las variables. Interpretar estos resultados requiere analizar las relaciones entre las categorías, por ejemplo, observar qué combinaciones tienen frecuencias o porcentajes especialmente altos o bajos. #### Dekra Italia Dekra Italia S.r.l. Soluciones de automoción La solución IdSurvey para optimizar tiempo y costes de gestión del centro de contacto Sector Centro de llamadas Metodología CATI Mercado Automóvil ¿Cuál era el principal problema que había que resolver? La búsqueda de un software de encuestas surgió de la necesidad de gestionar mejor una importante carga de trabajo para nuestro centro de contacto. Nuestra principal necesidad era optimizar el tiempo y el coste de la gestión de las operaciones realizadas por los operadores del centro de contacto, con el objetivo principal de gestionar los resultados de forma rápida y puntual. ¿Cómo resolvió IdSurvey el problema? IdSurvey es una plataforma de encuestas intuitiva y completa, además de extremadamente robusta y flexible, perfecta para las necesidades de Dekra Italia. Las guías sobre cómo utilizar la plataforma son comprensibles y están llenas de detalles, un elemento importante que facilitó su uso desde el principio, incluso sin conocimientos de programación. Esto nos ha permitido satisfacer nuestras necesidades y alcanzar los objetivos esperados por nuestros clientes. Resultados obtenidos con el programa de encuestas IdSurvey. Gracias a IdSurvey, Dekra Italia optimizó el tiempo de procesamiento de su centro de llamadas y aumentó su velocidad. Además, gracias a la herramienta de informes y cuadros de mando de la plataforma, era fácil consultar en cualquier momento los datos que nos interesaban, actualizados en tiempo real. Esto nos permitió procesar y estudiar los datos con mayor precisión y eficacia. Por último, el excelente servicio de asistencia nos permitió tramitar nuevas solicitudes o implantaciones del software de encuestas con bastante rapidez. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Estudio de mercado VVA VVA Estudios de mercado La solución IdSurvey para la ejecución de acciones repetitivas Sector Instituto de Investigación Metodología CAWI Mercado Estudios de mercado ¿Cuál era el principal problema que había que resolver? La búsqueda de un software de encuestas surgió de la necesidad de encontrar una nueva plataforma CAWI que fuera fácil de usar, pero al mismo tiempo no demasiado básica para nuestras necesidades. Necesitábamos una plataforma que nos permitiera realizar fácilmente algunas tareas frecuentes como: implementar archivos multimedia, recopilar fotografías directamente seleccionables desde el archivo de datos Excel mediante un enlace, realizar planes de muestreo complejos con un número elevado de celdas de cuota (500-600), exportar los datos recopilados a SPSS y Excel, utilizar una base de datos de encuestados que pudiera cargarse previamente en la encuesta También, y esto era crucial, el nuevo software de encuestas tenía que permitirnos transferir el trabajo en curso con una instalación ya realizada a otra plataforma con los menores inconvenientes posibles. ¿Cómo resolvió IdSurvey el problema? El programa de encuestas IdSurvey ya satisfacía varias de nuestras necesidades, pero la inclusión de los enlaces de las fotos introducidas durante la encuesta en el archivo de datos fue una herramienta que el equipo de asistencia desarrolló a petición nuestra. ¡Un plus que nos entusiasmó mucho! Resultados obtenidos con el programa de encuestas IdSurvey. Con la introducción de IdSurvey en VVA Market Research, la gestión de campo durante las investigaciones ha mejorado sin duda. Los cuestionarios son fáciles de crear y, dada la facilidad para aprender cómo funciona el software, también ha resultado más sencillo compartirlo con los consultores técnicos externos que trabajan con nuestra empresa. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Estudios de mercado Software de estudios de mercado y análisis de datos. Solicitar demostración El software de estudios de mercado más popular para institutos de investigación.IdSurvey es un software de investigación de mercados con el que crear y gestionar profesionalmente encuestas de mercado online, telefónicas y offline para una amplia variedad de fines. El programa ofrece una flexibilidad increíble y te permite elegir la mejor estrategia para tu mercado objetivo. Toda la información recopilada está inmediatamente disponible para estadísticas e informes útiles para acciones de marketing específicas y decisiones empresariales eficaces. También por eso IdSurvey es el software de investigación de mercado más popular entre los grandes institutos de investigación y las empresas de nueva creación. IdSurvey, un software de estudios de mercado con infinitas aplicaciones. Con IdSurvey puedes realizar estudios de mercado online, por teléfono y offline, para los fines más diversos: Segmentación de mercados y clientes Desarrollo de productos y políticas de precios Análisis del posicionamiento de la marca. Modelos de previsión Prueba de concepto Investigación económica y financiera Encuesta para el lanzamiento de un nuevo producto o servicio Seguimiento de las tendencias del mercado Análisis del comportamiento del consumidor Puntos de referencia comparativos Pruebas publicitarias Investigación de mercado Satisfacción del cliente Investigación en el ámbito político Investigación social Elige la metodología que mejor se adapte a tu estudios de mercado o proyecto de marketing. Con IdSurvey puedes elegir la metodología más adecuada para tu proyecto o estudio de mercado, desde la distribución del cuestionario hasta la recogida de datos, simplemente activando los módulos del software con un clic: Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey El software de estudios de mercado más popular para profesionales. Solicitar demostración Herramientas avanzadas para tus estudios de mercado. Las avanzadas herramientas del software de investigación de mercados IdSurvey combinan la sencillez de la interfaz con la potencia del motor, haciendo que las posibilidades de construcción de cuestionarios y recogida de datos sean prácticamente infinitas, incluso sin tener conocimientos de lenguajes de programación. IDCODEConstruye tu cuestionario utilizando la interfaz gráfica de usuario increíblemente intuitiva y la extraordinaria velocidad del script para cuestionarios IdCode, incluso sin ser programador. IdCode puede utilizarse en paralelo con la interfaz, para que puedas aprovecharlos al máximo y aprender rápidamente la sintaxis. VARIABLESPuedes crear infinitas variables que coincidan con el indicativo y la entrevista para construir reglas dinámicas o simplemente para recoger datos adicionales esenciales para tus procesos de toma de decisiones. Además, las variables pueden utilizarse para cambiar dinámicamente el flujo de la entrevista o para ser llamadas mediante canalización de texto. FLOWSCRIPT FlowScript es una potente herramienta para construir reglas complejas increíblemente rápido. Puedes utilizarlo para crear bucles de preguntas, para crear o actualizar una variable según condiciones articuladas, o para interactuar con otras encuestas o herramientas de terceros. Más de 50 tipos de preguntas El software de análisis de mercado IdSurvey dispone de decenas de tipos de preguntas simples, de cuadrícula o de cuadrícula 3D. Puedes empezar con las predefinidas o combinar varios tipos de respuesta en una pregunta. Además, cada pregunta se optimiza automáticamente mediante la visualización inteligente, que adapta perfectamente el diseño de tu encuesta de mercado a cualquier dispositivo para obtener una verdadera ventaja competitiva. Preguntas y respuestas ilimitadas Haz tantas preguntas como quieras, no hay límite en el número de preguntas y respuestas. Trabaja con confianza independientemente de la longitud y complejidad de tu encuesta de marketing. Con ClientScript, puedes crear preguntas completamente nuevas y personalizar la visualización con estilos CSS. Modo mixto Distribuye encuestas en Modo Mixto gracias a la perfecta integración de las metodologías CATI, CAWI y CAPI. Tu estudio de mercado puede llegar rápidamente a tu público objetivo, esté donde esté: distribuye la encuesta por teléfono, en línea con enlaces, correo electrónico y sms, o en persona con agentes de campo. Análisis de resultados en tiempo real. Controla los resultados y el progreso de tu investigación de mercado con paneles e informes actualizados en tiempo real. Analiza los datos eligiendo temas, gráficos y métricas, cruza preguntas y variables o exporta los resultados para su tratamiento estadístico en los formatos más habituales, como Excel, SPSS, Triple-S, CSV o TXT. Datos en tiempo real Todos los datos de las entrevistas y de los operadores están disponibles en tiempo real. Análisis bivariante Cruza dos preguntas o variables para conocer su relación. Análisis de las respuestas abiertas Recodifica las respuestas abiertas y analiza fácilmente los datos. Etiqueta SPSS Establece una etiqueta en cada pregunta para exportar las etiquetas del archivo SPSS. Exportar datos Exporta los datos en el formato deseado o exporta toda la base de datos en formato Access. Automatiza las exportaciones Programa la exportación automática de datos, cada hora o cuando quieras. Descubre informes y cuadros de mando dinámicos Confíanos tus proyectos Sabemos que a veces necesitas delegar tus proyectos para dedicar tus energías a otras iniciativas. El equipo de IdSurvey te asiste en cada etapa, puedes confiarnos la gestión completa de tu proyecto de investigación de mercado o solicitar asesoramiento y soluciones específicas. Ayuda Nuestro equipo de expertos garantiza el éxito de tus proyectos. Te apoyamos en todas las fases, guiándote en el desarrollo, la programación y la configuración de los estudios de mercado más complejos. Formación Nuestro equipo de expertos formará a tu equipo de investigadores, supervisores, encuestadores presenciales, entrevistadores telefónicos y a todo el personal implicado en tus proyectos para satisfacer las necesidades específicas de tu empresa. Consulta ¿Necesitas ayuda experta para gestionar proyectos complejos de investigación de mercados o para aprender las mejores prácticas? Nuestro equipo te ayudará a superar cualquier dificultad y a conseguir los mejores resultados. Personalizaciones y añadidos Nuestros expertos te ayudarán a implementar tus necesidades mediante el desarrollo de personalizaciones, nuevas funciones o integraciones con software externo, garantizando la plena operatividad. PREGUNTAS FRECUENTES ¿Cuál es la finalidad de los estudios de mercado?La investigación de mercado se utiliza para obtener información sobre los consumidores, los competidores y las tendencias del mercado, con el fin de ayudar a las empresas a tomar decisiones informadas sobre estrategias de marketing y empresariales. Esta información puede utilizarse para desarrollar nuevos productos, mejorar los existentes, definir el posicionamiento de la empresa y crear mensajes publicitarios más eficaces. Además, la investigación de mercado también puede ayudar a las empresas a conocer mejor a sus competidores, como sus estrategias de marketing y precios, sus puntos fuertes y sus puntos débiles. Por último, la investigación de mercado puede ayudar a las empresas a identificar las tendencias del mercado y las oportunidades emergentes para adaptarse a las tendencias del mercado y desarrollar productos o servicios innovadores que satisfagan mejor las necesidades de los clientes. ¿Cómo hacer un estudio de mercado?Para hacer un estudio de mercado, tienes que seguir un proceso paso a paso. Veamos cuáles son los pasos más importantes: Definir los objetivos: antes de iniciar la investigación, es importante definir claramente los objetivos que quieres alcanzar. Por ejemplo, uno puede querer comprender mejor las necesidades de los clientes, evaluar la eficacia de una campaña publicitaria, evaluar a la competencia, etc. Identificación de la población de interés: la población de interés representa el grupo de personas o empresas que quieres involucrar en la investigación de mercado. Es importante identificar con precisión el grupo de personas o empresas que quieres analizar. Elección del método de recogida de datos: existen varios métodos de recogida de datos, como entrevistas, encuestas, estudios de mercado online, análisis de datos existentes, etc. Es importante elegir el método más adecuado en función de los objetivos de la investigación y de la población de interés. Preparación del cuestionario o método de entrevista: una vez elegido el método de recogida de datos, hay que preparar el cuestionario o método de entrevista para obtener la información deseada. El cuestionario o método de entrevista debe estructurarse de forma que se obtenga la información necesaria de forma clara y precisa. Recogida de datos: una vez preparado el cuestionario o el método de entrevista, se pueden recoger los datos utilizando un software específico, por ejemplo IdSurvey. Es importante asegurarse de que los datos recogidos son fiables y representativos de la población de interés. Análisis de datos: una vez recogidos los datos, se pueden analizar para obtener la información deseada. El análisis de los datos puede realizarse mediante distintos métodos estadísticos, en función de los datos recogidos y de los objetivos de la investigación. Presentación de los resultados: por último, es importante presentar los resultados de la investigación de forma clara y precisa. Los resultados pueden presentarse mediante tablas, gráficos, informes, etc. ¿Quién hace los estudios de mercado?Los estudios de mercado pueden ser realizados por varios profesionales, entre ellos: Empresas: muchas empresas realizan estudios de mercado para comprender mejor las necesidades de sus clientes, evaluar a la competencia o desarrollar nuevos productos o servicios. Institutos de investigación: también existen institutos de investigación especializados en la realización de estudios de mercado, que pueden ser encargados por las empresas para obtener información sobre el mercado o los clientes. Consultores: muchos consultores de marketing o estrategia empresarial ofrecen servicios de investigación de mercado a sus clientes. Organismos públicos: los organismos públicos, como ministerios o agencias gubernamentales, también pueden realizar estudios de mercado para comprender mejor el mercado y los efectos de las políticas públicas. En general, cualquiera que necesite comprender mejor un mercado o grupo de consumidores concreto puede realizar un estudio de mercado. ¿Cuánto cuesta un estudio de mercado?l coste de un estudio de mercado puede variar mucho en función de varios factores, como por ejemplo La complejidad de la investigación: una investigación de mercado que requiera un muestreo representativo de una población amplia o el uso de técnicas avanzadas de análisis de datos puede exigir más inversión que una investigación más sencilla. La duración de la investigación: el coste de la investigación de mercado también puede verse influido por la duración del periodo de recogida de datos y el análisis de la información. El tipo de método de recogida de datos utilizado: según el método utilizado, el precio de la investigación de mercado puede variar mucho. Entre los más caros, pero también los más fiables, están el método telefónico y el presencial, mientras que la entrevista web es sin duda el método más rápido y barato de recogida de datos. La región geográfica: el coste de la investigación de mercado puede variar en función del coste de la vida en la región geográfica donde se realice la investigación. En general, los costes de un estudio de mercado pueden oscilar entre unos pocos miles de euros para un estudio de mercado sencillo y varias decenas de miles de euros para un estudio de mercado más complejo y sofisticado. #### Experiencia del empleado Experiencia del Empleado. La Experiencia del Empleado se ha convertido en un tema cada vez más importante para las organizaciones modernas. Reconociendo que los empleados son el corazón y alma de cualquier empresa, cada vez más compañías están buscando crear un ambiente laboral positivo e inclusivo para sus empleados. La Experiencia del Empleado se enfoca en el conjunto de experiencias que los empleados viven durante su empleo en una organización, desde el proceso de contratación hasta la salida. Con IdSurvey, las organizaciones pueden recopilar datos y comentarios de sus empleados para comprender mejor su experiencia y realizar mejoras significativas. Solicitar demo La Experiencia del Empleado y el éxito de la organización. La Experiencia del Empleado es un concepto complejo y multifacético, pero puede recopilar comentarios de los empleados de su empresa utilizando una encuesta de apreciación del empleado para la satisfacción de encuestas de empleados. IdSurvey ofrece una plataforma de encuestas fácil de usar que permite a las organizaciones recopilar datos sobre la Experiencia del Empleado. Gracias a las avanzadas capacidades de análisis de datos de IdSurvey, las organizaciones pueden obtener información detallada sobre la Experiencia del Empleado, como los factores que influyen en la satisfacción de los empleados, las áreas de mejora y las tendencias en el tiempo. Al utilizar esta información, su empresa puede realizar mejoras significativas en la Experiencia del Empleado, aumentando la satisfacción y compromiso de los empleados, mejorando la productividad y el éxito de la organización. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo Descubre todos los aspectos de la Experiencia del Empleado con IdSurvey.   Evaluación de la satisfacción de los empleados. Realiza encuestas para evaluar el nivel de satisfacción de los empleados en relación a varios aspectos del ambiente laboral, como la remuneración, la cultura de la empresa, la relación con los compañeros y el liderazgo. Identificación de fortalezas y debilidades. Identifica los puntos fuertes y débiles de la experiencia del empleado. Identifica los aspectos del ambiente laboral que los empleados aprecian más y aquellos que requieren mejoras. Medición del compromiso de los empleados Descubre el verdadero compromiso de los empleados mediante encuestas específicas. Mide el grado de compromiso y motivación que muestran los empleados hacia su trabajo y la organización. Detección de factores de estrés Identifica los factores de estrés que afectan negativamente a la Experiencia del Empleado, como la sobrecarga de trabajo, la falta de apoyo por parte de la dirección o un ambiente de trabajo poco saludable. Análisis del clima laboral Realiza encuestas a los empleados para evaluar el ambiente laboral, es decir, la atmósfera general del entorno de trabajo y la percepción de los empleados sobre la visión, misión y cultura empresarial. Eficiencia de las políticas de RRHH Con la encuesta de recursos humanos específica, puedes evaluar la eficacia de las políticas de recursos humanos de la empresa e identificar posibles áreas de mejora para potenciar la experiencia del empleado, como la formación y el desarrollo profesional, la gestión del rendimiento y la remuneración. Fortalecimiento de la marca empleadora Mejora tu EX y crea una cultura empresarial sólida para construir una buena reputación y destacarte entre la competencia. De esta manera, podrás atraer talentos más fácilmente. Formación y desarrollo Identifica las necesidades de formación y desarrollo de los empleados con programas de formación personalizados que satisfagan las necesidades específicas de los empleados. Impactos de los cambios. Supervisa el impacto de los cambios organizativos en la Experiencia del Empleado, como reestructuraciones o reorganizaciones. Toma medidas para minimizar cualquier efecto adverso. IdSurvey, herramientas avanzadas integradas para Encuestas de Experiencia del Empleado. Investigación web Con IdSurvey puedes distribuir encuestas vía web, email, SMS o integrarlas con los sistemas adoptados por tu empresa. Email y SMS Sender Descubre los beneficios de una herramienta perfectamente integrada para el envío de invitaciones de cumplimentación y la gestión de recordatorios. Investigaciones anónimas Recoge entrevistas de forma anónima para estimular respuestas confiables y no condicionadas por roles y jerarquías de tu organización. Investigaciones telefónicas y cara a cara Aprovecha otras metodologías de distribución, como la telefónica o en persona, o incluso en modo mixto. Estos canales pueden resultar especialmente eficientes para encuestas de recursos humanos u otras investigaciones donde no se requiere anonimato. Análisis y Reporte Analiza los datos recopilados en informes prácticos totalmente personalizables. Si prefieres, puedes aprovechar el informe generado automáticamente. Exporta en varios formatos o comparte el informe actualizado en tiempo real con tus colegas y departamentos de tu empresa. Tabla de doble entrada Descubre la poderosa herramienta de análisis de tablas cruzadas para identificar los segmentos estadísticamente relevantes para cada pregunta del cuestionario. Configura combinaciones entre las variables que deseas analizar, elige las métricas y descubre de manera inmediata e eficiente las perspectivas ocultas. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo FAQ ¿Qué es la experiencia del empleado? La Experiencia del Empleado (EE) se refiere al conjunto de percepciones y emociones que siente un empleado durante todo el ciclo de su empleo, incluyendo el contacto con el empleador, los colegas, el trabajo realizado, el ambiente laboral y la cultura empresarial. En otras palabras, la EE se trata de todas las experiencias que un empleado vive a lo largo de su carrera dentro de una empresa. Esto incluye las experiencias de reclutamiento, integración, formación, desarrollo profesional, relaciones interpersonales, compensaciones y reconocimientos, ambiente de trabajo y salud mental y física. El principal objetivo de la EE es crear un ambiente de trabajo positivo que promueva la satisfacción, el compromiso, la motivación y la productividad de los empleados. Una experiencia positiva de los empleados puede mejorar la imagen de la empresa, reducir la rotación de personal y aumentar la lealtad de los empleados, lo que favorece el logro de los objetivos organizacionales. ¿Qué se entiende por marca empleadora? El Employer Branding se refiere a la reputación e imagen que tiene una empresa ante los posibles candidatos y empleados actuales. En otras palabras, es la percepción que las personas tienen de una empresa como empleador. Es importante porque puede influir en la capacidad de una empresa para atraer y retener talentos. Una empresa con buena reputación como empleador puede atraer los mejores candidatos para sus posiciones, reducir el costo de adquisición de talentos y mejorar la calidad de las candidaturas recibidas. El Employer Branding puede ser influenciado por varios factores, como la cultura empresarial, los beneficios ofrecidos, el desarrollo profesional, la remuneración, la flexibilidad laboral y el compromiso social de la empresa. Una vez identificados los puntos que necesitan nuevas o diferentes estrategias, una empresa puede promover su Employer Branding mediante diversas actividades de marketing y comunicación, como la creación de una página dedicada a las carreras en su sitio web, la participación en eventos de contratación, el uso de las redes sociales para promover su cultura empresarial y la participación en programas de responsabilidad social corporativa. ¿Por qué son importantes las encuestas de Experiencia del Empleado? La recopilación de comentarios y las encuestas de Employee Experience son las mejores herramientas para recopilar datos confiables y útiles para mejorar la experiencia de los empleados. En primer lugar, escuchar a los empleados y recopilar sus comentarios puede proporcionar a la empresa información valiosa sobre las áreas en las que se necesitan mejoras. Por ejemplo, los empleados pueden proporcionar comentarios sobre la calidad de los procesos de integración, las oportunidades de desarrollo profesional, la calidad de la comunicación interna o la cultura empresarial. En segundo lugar, las encuestas se pueden utilizar para evaluar el compromiso y el nivel de satisfacción de los empleados en el trabajo. Por ejemplo, las encuestas pueden preguntar a los empleados sobre su satisfacción en el trabajo, identificar las áreas en las que desean mejoras y proporcionar comentarios sobre las oportunidades de desarrollo profesional. En tercer lugar, la recopilación de comentarios puede ayudar a la empresa a identificar a los empleados con alto potencial y proporcionarles oportunidades de desarrollo profesional y de carrera, mejorando así su experiencia laboral. Por último, la recopilación de comentarios y las encuestas de Employee Experience pueden demostrar a los empleados que la empresa se preocupa por sus opiniones y puntos de vista, mejorando así la percepción de la empresa como empleador y aumentando el compromiso y la lealtad de los empleados. ¿Por qué IdSurvey es la herramienta adecuada para mejorar la experiencia del empleado? IdSurvey es una herramienta muy versátil que se puede utilizar para recopilar comentarios y crear encuestas para mejorar la experiencia del empleado de diversas maneras. Estas son algunas razones por las cuales IdSurvey puede considerarse una herramienta ideal para este propósito: Flexibilidad: IdSurvey ofrece una amplia gama de funciones y opciones de personalización que permiten crear encuestas personalizadas de manera fácil y rápida. Multicanal: IdSurvey permite distribuir encuestas a través de diversos canales, como correo electrónico, SMS, redes sociales y sitios web, para alcanzar a los empleados donde quiera que estén. Monitoreo de resultados: IdSurvey permite monitorear los resultados en tiempo real, lo que permite a la empresa identificar rápidamente las áreas que necesitan mejoras. Informes personalizados: IdSurvey permite crear informes personalizados que permiten analizar los datos recopilados de manera más detallada, proporcionando información útil para mejorar la experiencia del empleado. Seguridad de datos: IdSurvey es capaz de garantizar la seguridad de los datos sensibles recopilados durante las encuestas, cumpliendo con las regulaciones de privacidad de datos. En resumen, IdSurvey es una herramienta flexible, confiable y segura que se puede utilizar para recopilar comentarios y crear encuestas para mejorar la experiencia del empleado de manera efectiva y conveniente. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo #### IdCode IdCode, el único script de diseño de encuestas, en tiempo real. Solicitar demostración Utiliza el código para el diseño de encuestas, incluso sin ser programador. Gracias a IdCode, el sencillo lenguaje de script para encuestas de IdSurvey, puedes diseñar encuestas a partir del código de forma increíblemente rápida. La sintaxis es extremadamente sencilla y no requiere conocimientos de programación. Puedes elegir en cualquier momento si quieres diseñar el cuestionario utilizando la secuencia de comandos de la encuesta, la interfaz gráfica de usuario o ambas a la vez. Sintaxis simple del diseño de encuestas IdCode tiene una sintaxis sorprendentemente sencilla y no requiere experiencia en programación. La ausencia de etiquetas te permite escribir el cuestionario de forma similar a como lo harías en Word o en cualquier editor de texto. Con IntelliSense también resulta muy fácil escribir filtros y reglas de salto. Diseño de encuestas en tiempo real IdCode funciona en tiempo real en paralelo con la GUI, por lo que puedes utilizarlos simultáneamente sin renunciar a ninguna ventaja. Además, si no conoces la sintaxis de una determinada función o de un tipo concreto de pregunta, puedes utilizar la GUI y ver inmediatamente cómo escribir en IdCode. ¿Qué puedes hacer con IdCode? Todo. Intellisense Encuentra inmediatamente una pregunta anterior con intellisense. Empieza a escribir parte del código o del texto y elige entre las sugerencias propuestas. Buscar, encontrar y reemplazar Aprovecha las sencillas herramientas para buscar o sustituir texto en el cuestionario sin tener que utilizar herramientas externas. Pantalla completa Trabaja con IdCode en modo de pantalla completa para controlar cómodamente todo el cuestionario sin distracciones. Autoetiqueta IdCode reconoce y resalta automáticamente los códigos, las condiciones de visualización y cada función de IdSurvey en distintos colores, sin escribir ninguna etiqueta. Cuestionario completo Visualiza el código de la página en la que estás trabajando o abre el IdCode de todo el cuestionario. Así, puedes duplicar y editar fácilmente varias páginas o secciones enteras del cuestionario. Recodificación automática IdCode optimiza automáticamente el código eligiendo la forma más compacta. De este modo, el código del cuestionario es siempre perfecto y fácil de entender. Solicita más información sobre el diseño de encuestas Si quieres recibir más información sobre nuestro software de encuestas, rellena el formulario de contacto: nuestros expertos se pondrán en contacto contigo en breve. Nuestro equipo te ayudará a personalizar IdSurvey para tu proyecto o para toda tu organización. #### Investigación académica IdSurvey para investigación académica, encuestas en escuelas y universidades Solicitar demostración Investigación académica y encuesta.Las encuestas de investigación académica se utilizan para recoger datos cuantitativos y cualitativos. Las encuestas pueden utilizarse para recoger datos sobre una amplia gama de temas, como opiniones, actitudes, comportamientos, valores y conocimientos. Las encuestas de investigación académica pueden utilizarse en una amplia gama de contextos relacionados con la educación. IdSurvey te permite crear cuestionarios profesionales y complejos para recoger datos sobre cualquier área de tu investigación académica. Software de investigación académica en escuelas y universidades.Los programas informáticos de encuestas son herramientas útiles para las escuelas y universidades que desean recoger opiniones de alumnos, profesores y personal administrativo. Con estas herramientas, se pueden crear encuestas personalizadas y recopilar datos de forma eficaz. IdSurvey es un software fácil e intuitivo con el que podrás crear encuestas personalizadas para tus investigaciones académicas y consultar los resultados en informes automáticos y profesionales. Descubre IdSurvey para investigación académica El programa de encuestas más popular entre los profesionales. Solicitar demostración IdSurvey, software para la investigación académica. Mejora la experiencia de los estudiantesMide la satisfacción de los estudiantes con una amplia gama de servicios ofrecidos por la institución académica, como instalaciones, servicios, apoyo a las prácticas, etc. Mejora la experiencia de los estudiantes, permitiendo a los gestores detectar cualquier problema y las mejoras que deben introducirse en los servicios ofrecidos por la institución académica. Mejora la experiencia del personalRecoger información sobre las necesidades, expectativas, opiniones y sugerencias del personal académico para mejorar el entorno de trabajo y los servicios que ofrece la institución. Detecta rápidamente los problemas y las mejoras que deben introducirse en el entorno de trabajo y en los servicios que ofrece la institución académica. Encuestas para la investigación académicaUtiliza encuestas web, telefónicas o presenciales para estudiar una amplia gama de temas para tu investigación académica, como la salud mental, la percepción de los derechos humanos, las opiniones políticas, el consumo de drogas, las preferencias alimentarias, los hábitos de compra, etc. Mide la satisfacción del curso Aprovecha la inmediatez de las encuestas web para medir la satisfacción con los cursos ofrecidos por la institución académica. Controla los resultados en tiempo real para ofrecer a los alumnos un servicio que responda a sus expectativas. Herramientas avanzadas para la investigación académica. Modo mixto Elige entre varias metodologías de encuesta y combínalas en un proyecto académico: telefónica, web o presencial Multilingüe Haz que el cuestionario esté disponible en varios idiomas y lee todos los resultados en un panel para tener una visión completa de los resultados. Personalización gráfica Personaliza la plantilla de cada proyecto con los colores y el logotipo de la universidad o facultad. Online y offline Recoge datos tanto online como offline con cuestionarios en la web o en persona en la facultad. Remitente de correo electrónico y SMS Envía enlaces de encuestas directamente a direcciones de correo electrónico y números de teléfono móvil para aumentar el índice de respuesta. Preparado para móvil Todas las plantillas IdSurvey son 100% responsive y se adaptan perfectamente a dispositivos móviles de todo tipo. Informes en tiempo real Visualiza los resultados de tu encuesta en tiempo real en el panel de Análisis e Informes. Crea y comparte informes personalizados en unos pocos clics. Comparte en las redes sociales Comparte el enlace del cuestionario directamente desde IdSurvey en las redes sociales más utilizadas, como Facebook, Twitter, Linkedin, Reddit o Pinterest. Anónimo o autentificado Utiliza el enlace genérico de la encuesta para recoger cuestionarios anónimos o el enlace autentificado para vincular un nombre concreto a las respuestas. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración PREGUNTAS FRECUENTES ¿Qué es el software de investigación académica?El software de investigación académica está diseñado para recoger las opiniones de todos los implicados en la educación: profesores, investigadores, ayudantes, estudiantes. Este tipo de software es especialmente útil para la recogida de datos a gran escala de participantes de distintas ubicaciones geográficas. Una vez finalizada la recogida de datos, el software de encuestas para la investigación académica permite analizar los resultados con eficacia y precisión. Los usuarios pueden visualizar los resultados gráficamente, crear informes detallados y filtrar los datos según las respuestas a preguntas concretas. ¿Por qué es útil el software de encuestas en escuelas y universidades?El software de encuestas es útil en escuelas y universidades por varias razones: Recoger opiniones de los estudiantes: Las encuestas son una herramienta eficaz para recoger opiniones de los estudiantes sobre diversos aspectos de la experiencia educativa, como la calidad de la enseñanza, el plan de estudios, la organización y la gestión de la institución, etc. Los programas informáticos de encuestas permiten crear encuestas personalizadas y distribuirlas fácilmente a un gran número de estudiantes. Realización de encuestas de evaluación: Las encuestas pueden utilizarse para realizar encuestas de evaluación y seguimiento del rendimiento de los estudiantes, como encuestas sobre el nivel de satisfacción de los estudiantes con los programas de estudio, los servicios ofrecidos por la institución, las actividades extraescolares, etc. Recopilación de información para la investigación académica: Las encuestas también pueden utilizarse para recopilar información para la investigación académica, como las opiniones de los alumnos sobre un tema concreto, sus hábitos de estudio, sus objetivos profesionales, etc. Analizar los datos con eficacia: El software de encuestas permite un análisis eficaz y preciso de los datos, con funciones como la visualización gráfica de los resultados, la creación de informes detallados y el filtrado de datos según las respuestas a preguntas concretas. En general, el software de encuestas es una herramienta útil para recopilar información importante para mejorar la experiencia educativa de los alumnos y para realizar investigaciones académicas con eficacia. ¿Por qué invertir en software de investigación académica?El software de investigación académica está diseñado para recoger las opiniones de todos los implicados en la educación: profesores, investigadores, ayudantes, estudiantes. Permite recoger grandes cantidades de datos de forma eficaz y precisa, simplificando la creación de cuestionarios personalizados y ofreciendo controles de calidad para mejorar la calidad de los datos recogidos. También permite un análisis más eficaz de los datos y una mejor comprensión de las respuestas y opiniones de los participantes. El software de encuestas también puede ser menos caro que otros métodos de recogida de datos, como las entrevistas o los estudios de mercado. En general, invertir en software de encuestas puede ayudar a obtener información más precisa y detallada para la investigación académica. #### Investigación GMR Investigación GMR La solución IdSurvey para informatizar cuestionarios cualitativos y cuantitativos Sector Servicios Metodología CATI - CAWI Mercado Amplio consumo ¿Cuál era el principal problema que había que resolver? La búsqueda de un programa informático de encuestas surgió de la necesidad de informatizar cuestionarios cualitativos y cuantitativos de complejidad media-alta con una plataforma de fácil interfaz y manejo. Nuestra principal necesidad era responder a una necesidad entre actividades de campo mezcladas con actividades de gestión-administrativa-contable. ¿Cómo resolvió IdSurvey el problema? El programa de encuestas IdSurvey tiene una interfaz fácil de usar que se traduce en código. Este paso, sin embargo, no requería el estudio de un código de programación desvinculado de la interfaz. Por tanto, IdSurvey también puede ser utilizado por quienes no tienen conocimientos de programación. El programa también es flexible y adaptable, y puede personalizarse con distintas soluciones según las necesidades individuales. Por ejemplo, la adición de una función para generar y enviar documentos autorrellenados. Esta funcionalidad extra del software de encuestas nos permitió digitalizar la fase administrativa-burocrática que hasta antes de IdSurvey se realizaba en papel, alargando así el tiempo necesario para recopilar la documentación necesaria. Resultados obtenidos con el programa de encuestas IdSurvey. Gracias a la introducción de IdSurvey en GMR Ricerche, conseguimos rapidez y agilidad en el aprendizaje de un software fácil de usar también gracias a la base de conocimientos proporcionada, es decir, un manual práctico en el que se describen todas las funcionalidades de la plataforma y las instrucciones sobre cómo utilizarlas. Además, por parte del cliente, hemos conseguido un alto grado de flexibilidad en el tratamiento de requisitos especiales, que siempre se cumplen gracias a las soluciones que ofrece IdSurvey. En conclusión, con la introducción del software de encuestas, hemos reducido el tiempo necesario para gestionar las tareas burocráticas durante la investigación de mercado. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Investigación social Investigación social con IdSurvey. Explota todo el potencial del software de encuestas IdSurvey para optimizar tus proyectos de investigación. Utiliza todas las herramientas de investigación social disponibles en la plataforma y lleva tu trabajo a otro nivel. Entrevista a distintos grupos socioeconómicos y averigua cuáles son sus opiniones sobre diversos temas. Solicitar demostración Investigación social e IdSurveyLa investigación social es una herramienta que utilizan los institutos de investigación y los investigadores para comprender a las personas y las sociedades con el fin de diseñar productos y servicios ad hoc o confirmar teorías sobre diversos temas, como la pobreza, las condiciones higiénicas, el analfabetismo, la delincuencia, la prostitución, el desempleo, etc. IdSurvey es una plataforma integral de investigación social que ofrece a los profesionales herramientas avanzadas para la recogida y el análisis de datos. Gracias a la completa integración de módulos y funcionalidades, IdSurvey proporciona a los investigadores sociales de todo el mundo una potente plataforma de insight que puede satisfacer incluso las necesidades de investigación más sofisticadas. Durante más de 20 años, IdSurvey ha sido un software robusto y flexible que soporta las necesidades de programación e investigación más complejas. Todas las metodologías a tu disposiciónIdSurvey es un software multicanal capaz de ofrecer múltiples metodologías de recogida de datos, permitiendo cambiar fácilmente entre ellas dentro de una única plataforma. Independientemente de si se quiere medir la opinión pública sobre un tema concreto mediante un cuestionario de investigación social en línea o entrevistar cara a cara a personas de diferentes grupos demográficos, IdSurvey ofrece el soporte necesario para obtener los datos deseados de forma rápida y sencilla. Investigación social 360Las herramientas de investigación social que ofrece IdSurvey te permiten abarcar cualquier tipo de cuestionario, ya se trate de encuestas por muestreo, longitudinales o transversales. El programa ofrece más de 50 tipos de preguntas para elaborar cuestionarios normalizados y sin sesgos. Además, gracias a la gestión de cuotas integrada en todas las metodologías, puedes hacer un seguimiento de las distintas unidades de muestreo que abarca tu investigación, garantizando un resultado fiable y representativo. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Herramientas inteligentes para cualquier metodología de investigación social. Aprovecha todas las características y funcionalidades que ofrece IdSurvey para tu instituto de investigación: Preguntas cerradas. IdSurvey ofrece diversas variantes de preguntas cerradas: selección múltiple, única, cuadrícula, puntuación y más. Preguntas abiertas. Elige entre respuestas de texto, numéricas o en bloque. Inserta límites o controles para verificar el contenido durante la entrevista. Postcodificación de las preguntas abiertas. Recodifica las respuestas de forma masiva y manual para facilitar el análisis de los datos. Pregunta lógica. Utiliza condiciones de visualización y saltos para proporcionar una experiencia personalizada a cada encuestado y un flujo lógico de preguntas. Alertas de control. Establece reglas para comprobar las respuestas durante la entrevista y muestra alertas en caso de errores o incoherencias. Cita. Utiliza la herramienta de gestión de dimensiones para establecer tus dimensiones de muestreo con distintos criterios de estratificación. Modo de prueba. a comprobación del cuestionario es un paso fundamental en la investigación social. Gracias al modo de prueba puedes comprobar que tu cuestionario funciona como debe. Modo mixto. Elige la modalidad de encuesta que mejor se adapte a tu investigación social: telefónica (CATI), por Internet (CAWI) o presencial (CAPI). También puedes combinar varios modos en una sola encuesta, aumentando tu radio de acción. Supervisión. La supervisión del trabajo de los operarios es crucial para garantizar la calidad de los datos. Utiliza el panel de control del supervisor CATI en tiempo real, las estadísticas de actividad y la grabación de entrevistas para un control de calidad profesional. La respuesta a todas tus necesidades. Encuestas censales. Recopila información sobre composición demográfica, situación económica, educación, salud y otros indicadores sociales con IdSurvey, una plataforma multicanal para la investigación social. Llega a la población con encuestas telefónicas, web o presenciales. Encuestas longitudinales. Crea varias oleadas de la misma encuesta con un solo clic y detecta variaciones individuales y colectivas a lo largo del tiempo en una zona determinada, recopilando datos que te permitirán comprender fenómenos sociales complejos. Encuestas transversales. Recoger información de una muestra representativa de individuos en un momento determinado. Analiza los datos para obtener una visión general del fenómeno investigado e identifica las diferencias entre grupos de individuos. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración PREGUNTAS FRECUENTES ¿Qué es la investigación social?La investigación social es el proceso de estudiar e investigar a personas, grupos, comunidades e instituciones humanas mediante métodos y técnicas de investigación empírica. El objetivo de la investigación social es comprender mejor los fenómenos sociales, como las relaciones, el comportamiento, las actitudes, las creencias y las prácticas de las personas y las comunidades, con el fin de desarrollar una comprensión más profunda de la sociedad. La investigación social puede realizarse en diversos campos, como la sociología, la psicología social, la antropología, la economía, las ciencias políticas y la comunicación, entre otros. Los investigadores sociales utilizan una amplia gama de métodos de investigación, como encuestas, experimentos, entrevistas, observación y análisis de datos. La investigación social tiene un impacto significativo en la sociedad, ya que proporciona información útil para planificar y formular políticas sociales, para desarrollar nuevos productos y servicios, y para comprender las necesidades, deseos y aspiraciones de las personas. ¿Cómo se utilizan las encuestas en la investigación social?Las encuestas son uno de los métodos más utilizados en la investigación social para recoger datos cuantitativos sobre una amplia muestra de personas. Las encuestas consisten en una serie de preguntas normalizadas que se hacen a los participantes de forma sistemática y predefinida. Para utilizar encuestas en la investigación social, se suelen seguir los siguientes pasos: Definir el objetivo de la investigación: antes de empezar a diseñar encuestas, es importante tener claro el objetivo de la investigación. Esto ayuda a identificar qué información se necesita y qué preguntas deben incluirse en la encuesta. Identificación de la muestra: para realizar una encuesta representativa, es necesario identificar una muestra de personas que represente a la población de interés. La muestra debe ser lo suficientemente grande como para garantizar la validez estadística de los resultados. Diseño de las preguntas: las preguntas deben diseñarse de forma precisa y coherente, evitando el uso de palabras ambiguas o ambivalentes. También es importante evitar preguntas que induzcan a los participantes a responder de una determinada manera. Probar la encuesta: Antes de administrar la encuesta a los participantes, es importante probarla con una muestra limitada de personas para identificar cualquier problema de comprensión o ambigüedad. Administración de la encuesta: Una vez probada la encuesta, puede administrarse a los participantes. Hay distintas formas de administrar la encuesta, como por correo, teléfono, web o cara a cara. Análisis de los datos: tras recoger los datos, es necesario analizarlos para identificar pautas y tendencias. Existen varias técnicas de análisis de datos utilizadas en la investigación social, como el análisis de frecuencias, el análisis de correlaciones y la regresión. Interpretación de los resultados: Por último, los resultados de la encuesta deben interpretarse adecuadamente, teniendo en cuenta las limitaciones de la muestra y los posibles sesgos en la recogida de datos. ¿Qué tipos de encuestas cuantitativas existen en la investigación social?En la investigación social, se utilizan distintos tipos de encuestas cuantitativas para recoger y analizar datos numéricos. Entre los principales tipos de encuestas cuantitativas utilizadas en la investigación social se encuentran: Encuestas: las encuestas son sondeos cuantitativos basados en la recogida de datos mediante cuestionarios normalizados administrados a una muestra de personas. Las encuestas se utilizan para obtener información sobre las opiniones, comportamientos, hábitos, conocimientos, actitudes y datos demográficos de la población de interés. Experimentos: los experimentos son investigaciones cuantitativas en las que se manipulan variables independientes para determinar el efecto sobre las variables dependientes. Los experimentos se utilizan para identificar causas y efectos, evaluar la eficacia de intervenciones o programas y hacer predicciones. Análisis de datos existentes: el análisis de datos existentes es una técnica de investigación que utiliza datos existentes, como los recogidos en estudios anteriores o fuentes como los datos administrativos, para responder a una pregunta de investigación concreta. Análisis de regresión: El análisis de regresión es una técnica estadística utilizada para identificar la relación entre una variable dependiente y una o más variables independientes. El análisis de regresión se utiliza para hacer predicciones e identificar la importancia relativa de las distintas variables que influyen en un fenómeno. Hay muchos otros tipos de encuestas que se utilizan en la investigación social, y la elección del tipo de encuesta depende del objetivo de la investigación y del tipo de información que se desee recoger. ¿Qué características debe tener el software de encuestas para la investigación social?El software de encuestas para la investigación social debe tener varias características, entre ellas Flexibilidad: el programa informático debe permitir la creación de cuestionarios personalizados que respondan a las necesidades específicas de la investigación, incluidos los tipos de preguntas, el formato y el diseño. Accesibilidad: el software debe ser accesible desde distintos dispositivos y plataformas, incluidos ordenadores de sobremesa, tabletas y teléfonos inteligentes. Facilidad de uso: el programa informático debe ser fácil de usar para los participantes en la encuesta, así como para los autores de la misma. Seguridad: el programa informático debe garantizar la seguridad de los datos recogidos durante el proceso de la encuesta, incluida la protección de los datos personales de los participantes y la prevención del acceso no autorizado a los datos. Escalabilidad: el programa debe ser capaz de manejar grandes volúmenes de datos y participantes en la encuesta. Apoyo al análisis de datos: el programa informático debe proporcionar herramientas para analizar los datos recogidos, como gráficos y tablas, y la posibilidad de exportar los datos en formatos útiles para el análisis estadístico. #### Licencias Descubre la oferta Rellena el formulario para obtener un presupuesto personalizado Invierte en una plataforma de investigación flexible y sólida para gestionar tus encuestas y el análisis de datos. Opiniones de Capterra 4.8/5 Per favore compila il form Los mejores profesionales de todo el mundo han elegido el software de encuestas IdSurvey. Licencias flexibles y escalables IdSurvey ofrece licencias que se adaptan a todas las necesidades, desde pequeñas empresas de nueva creación hasta grandes empresas. Gracias a los bajos costes iniciales y a los descuentos en licencias de operador o entrevistas completas, puedes comprar sólo lo que realmente necesitas con una inversión mínima. Y cuando tu empresa crezca, tienes la opción de adquirir licencias adicionales o paquetes de entrevistas aprovechando los descuentos basados también en compras anteriores. Teléfono Adquiere licencias de suscripción anual para un uso continuado o ahorra dinero comprando licencias diarias para proyectos a corto plazo. En Internet Compra paquetes de entrevistas completas con descuentos progresivos en función de la cantidad. Añade paquetes de correo electrónico y SMS para distribuir el enlace del cuestionario. Cara a cara Aplicación gratuita y sin cuotas de operador. Compra paquetes de entrevistas completas con descuentos progresivos en función de la cantidad. OnCloud: todo incluido sin costes ocultos Administración 3 licencias de administración simultáneas incluidas Análisis e informes Crea y comparte informes y cuadros de mando con tu equipo Ayuda Uno de nuestros expertos se pondrá en contacto contigo muy rápidamente Seguridad Conexiones seguras gracias al protocolo https, copias de seguridad diarias deslocalizadas Servidores y cortafuegos Sistema de equilibrio de carga ARR, redundancia, tiempo de actividad del servicio del 99,99%. Sin límite Sin límite de preguntas o número de cuestionarios Sin costes de hardware Cero costes de mantenimiento de infraestructuras y servidores Almacenamiento Servidores SQL conectados por NFS en almacenes de datos redundantes Full-SSD Cumple el GDPR Datos protegidos contra cualquier pérdida, uso indebido o daño Actualizaciones Con IdSurvey siempre tendrás una encuesta software actualizada Base de conocimientos Servidores SQL conectados por NFS en almacenes de datos redundantes Full-SSD Formación y puesta en marcha En pocas horas tu equipo estará listo para aprovechar el poder de IdSurvey En las instalaciones Puedes utilizar IdSurvey en la Nube de forma gratuita o, si tu organización tiene requisitos especiales, elegir la instalación OnPremises con gestión completa de la infraestructura y la base de datos. Solicitar demostración ¿Quieres que te llame nuestro equipo? Rellena la información del formulario para formular un presupuesto personalizado y una demostración adaptada a tus necesidades. Solicitar presupuesto #### McNair-yellowSquares Pty Ltd McNair yellowSquares Pty Ltd La solución IdSurvey para diseñar y ejecutar encuestas de modo mixto, sin problemas Sector Instituto de Investigación Metodologías CATI - CAWI - CAPI Mercado Organizaciones sociales gubernamentales y comerciales ¿Cuál era el principal problema que había que resolver? Utilizábamos distintos programas para distintos modos de encuesta y buscábamos un programa de encuestas flexible que nos permitiera realizar encuestas de forma eficaz y en distintos modos. Los criterios importantes para elegir el nuevo software fueron disponer de una plataforma CATI con la posibilidad de utilizar un marcador telefónico que incorporara una sólida plataforma en línea y la posibilidad de activar o cambiar de modo según las necesidades. Disponer de un software de encuestas basado en navegador también era una necesidad básica para nosotros. ¿Cómo resolvió IdSurvey el problema? La ventaja de la plataforma IdSurvey es su flexibilidad, que nos permitió diseñar y ejecutar encuestas de modo mixto sin ningún problema. Utilizamos regularmente todos los modos, tanto individualmente como en diversas combinaciones, y esto nos permite añadir un nuevo modo al proyecto sin demasiado esfuerzo adicional. Los programadores aprecian el lenguaje de programación intuitivo; el equipo de campo aprecia la interfaz de usuario sencilla y eficaz que facilita la introducción y el uso; los gestores de proyectos aprecian la posibilidad de seguir el progreso de cada proyecto. La asistencia de IdSurvey es proactiva y siempre está dispuesta a ayudar. Están mejorando continuamente su oferta con mejoras de las funcionalidades existentes y la adición de nuevas características. Resultados obtenidos con el programa de encuestas IdSurvey. El marcador integrado ha sido un gran activo que ha contribuido a mejorar la eficacia de nuestro centro de llamadas. La herramienta integrada de SMS y correo electrónico nos ayuda a maximizar los índices de respuesta a nuestras encuestas de modo mixto. Durante los periodos de cierre, gracias al software de encuestas IdSurvey, pudimos transferir y escalar rápida y fácilmente a nuestro personal que trabajaba desde casa. Con IdSurvey hemos sustituido nuestro antiguo software y ahora también podemos introducir miles de datos en papel. Regularmente realizamos encuestas mixtas en papel y online utilizando una única base de datos de contactos. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Modo mixto Encuesta mixta: lo mejor de cada metodología en un solo proyecto. Solicitar demostración Encuesta mixta Online, offline y por teléfono, recoge datos de múltiples modos. Con el modo de distribución mixta de IdSurvey, puedes combinar y gestionar todas las metodologías de recogida de datos en una sola encuesta, con un solo cuestionario y una sola base de datos. Puedes empezar las entrevistas por teléfono y enviar el enlace para que el encuestado rellene el cuestionario por sí mismo. Puedes reclutar nuevos contactos en directo y programar una campaña de correo electrónico para que se completen las entrevistas. La encuesta mixta rompe las limitaciones de las metodologías individuales y hace que la recogida de datos de tu encuesta sea más ágil. Modo mixto nativo IdSurvey permite activar los modos de distribución CATI, CAWI y CAPI dentro de un mismo proyecto, según las necesidades específicas, incluso cuando la encuesta ya ha comenzado y sobre muestras concretas. Cambiar entre modos Con IdSurvey, puedes pasar de un modo de recogida de datos a otro en cualquier momento, incluso mientras se está realizando una entrevista. Las entrevistas parciales se retomarán exactamente donde se dejaron. Un único centro de control Con IdSurvey, dispones de un único panel de administración en el que puedes gestionar la configuración de las encuestas mixta. Todo está perfectamente integrado. Un cuestionario único En IdSurvey no tienes que reescribir ni adaptar el cuestionario a otras modalidades. Crea la encuesta una vez y distribúyela en cualquier modo, incluso simultáneamente. Lógica y texto según modo Establece reglas de flujo del cuestionario y personaliza los textos para las distintas modalidades. Puedes insertar preguntas visibles sólo en las entrevistas online o añadir textos visibles sólo para los operadores. Encuesta mixta, resultados combinados Todos los datos recogidos en las tres modalidades, telefónica, online y offline, se fusionan en una base de datos y están siempre listos para su descarga o análisis en tiempo real. Una sola lista de nombres Utiliza una única lista de nombres y establece los criterios de distribución. También puedes optar por asignar un indicativo a varios módulos. Gracias a IdSurveys tienes un control absoluto sobre la distribución de las entrevistas. Resultados centralizados En IdSurvey, los rechazos, los valores atípicos y cualquier otro resultado de los contactos se comparten en todas las metodologías. De este modo, no tendrás que preocuparte de actualizar los contactos entre modos. Todo sucede de forma fluida y automática. Herramientas de cambio IdSurvey integra herramientas para simplificar o automatizar el paso de un modo a otro. Por ejemplo, los operadores de CATI pueden enviar correos electrónicos o sms con mensajes precumplimentados que contengan el enlace al cuestionario online con un solo clic. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Movimientos ganadores Winning Moves Ltd La solución IdSurvey intuitiva, completa y personalizable Sector Consultoría de servicios integrales Metodologías CATI - CAWI - CAPI Mercado Organizaciones gubernamentales ¿Cuál era el principal problema que había que resolver? El software de encuestas que utilizábamos antes tenía varios problemas críticos. La interfaz de administración no era muy fácil de usar; no conseguía integrar CATI y CAWI; las invitaciones por correo electrónico de CAWI acababan en el correo basura de los encuestados; no tenía un aspecto CAWI atractivo para los encuestados; el módulo de diseño estaba separado de la redacción de los cuestionarios; no estaba basado en la nube, sino que era un programa descargable; y era incompatible con nuestros Mac. Por último, pero muy improbablemente, utilizó un remitente de correo electrónico con un servidor en EEUU. ¿Cómo resolvió IdSurvey el problema? IdSurvey resolvió nuestros problemas. En primer lugar, es una plataforma de encuestas totalmente integrada para las tres metodologías CATI, CAWI y CAPi. Además, es una plataforma muy intuitiva, fácil de usar y accesible. El scripting es muy sencillo y dispone de varias opciones. Esto significa que más personas de la organización pueden realizar las secuencias de comandos, lo que ayuda a nuestra empresa. Nuestros entrevistadores también preferían utilizar IdSurvey en lugar de nuestra plataforma anterior. Por último, ofrece un módulo de informes muy intuitivo. Resultados obtenidos con el programa de encuestas IdSurvey. Todavía estamos al principio de nuestro viaje con IdSurvey (sólo lo hemos utilizado para unas pocas encuestas), pero ha sido muy bien recibido por toda la organización. El scripting es más rápido, más fácil y con menos errores. El trabajo de campo puede realizarse con más metodologías y es más eficaz. También nos pareció que el personal de IdSurvey era extremadamente receptivo, servicial, informado y complaciente cuando hablamos con ellos sobre la personalización. Como empresa dinámica, IdWeb es muy flexible y receptiva. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Organismos públicos y gubernamentales Encuestas estadísticas para Organismos Públicos y Gubernamentales. Solicitar demostración El software más popular de encuestas estadísticas y sondeos de opinión para AP. La recogida de información mediante encuestas estadísticas y sondeos de opinión permite a tu organización, administración pública, entidad política o agencia gubernamental conocer rápidamente las necesidades de tus usuarios y establecer relaciones sólidas con ciudadanos, votantes, pacientes y empleados. Con el software de recogida de datos estadísticos para encuestas IdSurvey, puedes realizar encuestas y sondeos públicos online, telefónicos y offline de forma rápida, segura y eficaz. IdSurvey ayuda a tu administración a: Mejorar la calidad de los servicios Mejora el valor y la calidad de tus servicios verificando y escuchando la opinión real de quienes los utilizan. Las opiniones recogidas te proporcionarán información valiosa para tomar las decisiones correctas y aplicar estrategias eficaces para aumentar la calidad de tus servicios. Aumentar la satisfacción de los usuarios Mejora cada interacción, cada punto de contacto con tu organización y optimiza la experiencia de quienes utilizan tus servicios. Predecir qué acciones estratégicas emprender para aumentar la calidad y la satisfacción. Hacer que tus empleados estén más satisfechos y sean más productivos Escucha a los empleados y crea una experiencia laboral positiva. Escuchar al personal de tu organización ayuda a mejorar su calidad y rendimiento. Los comentarios recogidos te proporcionarán información vital para maximizar la productividad. Diseñar servicios al ciudadano realmente útiles Recopila información valiosa para diseñar servicios de calidad para los ciudadanos. Al situar las necesidades y expectativas reales de los ciudadanos, votantes, empleados, etc. en el centro de todas tus decisiones, podrás optimizar tu presupuesto ejecutando sólo los proyectos necesarios. IdSurvey, el programa de encuestas estadísticas con infinitas aplicaciones. Con IdSurvey puedes realizar encuestas públicas online, por teléfono y offline, para una gran variedad de fines: Sondeos de opinión. Encuestas estadísticas. Encuestas de estadísticas médicas. Encuestas electorales. Investigación demográfica. Análisis de los servicios al ciudadano. Encuestas de servicios geolocalizados. Encuestas demográficas. Encuestas estadísticas. Encuestas de satisfacción de los pacientes. Estadísticas médicas. Encuestas sobre turismo y ocio. Encuestas políticas. La investigación social. Encuestas de satisfacción del servicio. Encuestas sobre gestión de personal en AP. Más información sobre la creación de cuestionarios Elige cómo realizar tus encuestas estadísticas Con IdSurvey puedes elegir cómo realizar tus encuestas públicas, desde la distribución de los cuestionarios hasta la recogida de datos, desde tres modalidades diferentes: Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Modo mixto Distribuye encuestas en Modo Mixto gracias a la perfecta integración de CATI, CAWI y CAPI. Tus encuestas corporativas y de ventas pueden llegar rápidamente a tu público objetivo: distribuye la encuesta a los agentes o en línea, por correo electrónico o mensaje de texto, o publicándola en un sitio web o en las redes sociales. Descubre IdSurvey para encuestas estadísticas El programa de encuestas más popular entre los profesionales. Solicitar demostración Una herramienta de encuesta estadística potente, fácil e intuitiva Crear, gestionar y controlar encuestas estadísticas con IdSurvey es extremadamente sencillo. No se necesitan conocimientos de programación ni software que instalar. Abre el navegador y elige entre infinitas combinaciones de preguntas. Las preguntas de valoración, los controles deslizantes de arrastrar y soltar y las puntuaciones harán que tu cuestionario sea ameno e inmediato. Además, puedes crear, colaborar y compartir los resultados de las encuestas con informes y cuadros de mando actualizados en tiempo real. Fácil e intuitivo La creación del cuestionario se representa como la propia entrevista, por lo que puedes gestionarla muy fácilmente. Puedes añadir todo tipo de preguntas, textos, imágenes, vídeos y reglas complejas con unos pocos clics, sin tener que escribir ni una sola línea de código. Profesional Las herramientas avanzadas de IdSurvey combinan la sencillez de la interfaz con la profesionalidad de su funcionalidad avanzada. Crea y gestiona encuestas de cualquier complejidad incluso sin tener conocimientos de lenguajes de programación. Claro La infraestructura OnCloud de IdSurvey ofrece una eficacia y una estabilidad de servicio muy elevadas. Sistemas de seguridad como el anti-DDoS, y las certificaciones ISO/IEC 27001 y SOC 1 TIPO II Y SOC 2 TIPO II dan fe de una excelente organización de seguridad. Confíanos tus proyectos Sabemos que a veces necesitas delegar tus proyectos para dedicar tus energías a otras iniciativas. El equipo de IdSurvey te asiste en cada etapa, puedes confiarnos la gestión completa de tu proyecto de investigación de mercado o solicitar asesoramiento y soluciones específicas. Ayuda Nuestro equipo de expertos garantiza el éxito de tus proyectos. Te apoyamos en todas las fases, guiándote en el desarrollo, la programación y la configuración de los estudios de mercado más complejos. Formación Nuestro equipo de expertos formará a tu equipo de investigadores, supervisores, encuestadores presenciales, entrevistadores telefónicos y a todo el personal implicado en tus proyectos para satisfacer las necesidades específicas de tu empresa. Consulta ¿Necesitas ayuda experta para gestionar proyectos complejos de investigación de mercados o para aprender las mejores prácticas? Nuestro equipo te ayudará a superar cualquier dificultad y a conseguir los mejores resultados. Personalizaciones y añadidos Nuestros expertos te ayudarán a implementar tus necesidades mediante el desarrollo de personalizaciones, nuevas funciones o integraciones con software externo, garantizando la plena operatividad. Solicita más información Si quieres recibir más información sobre nuestro software de encuestas, rellena el formulario de contacto: nuestros expertos se pondrán en contacto contigo en breve. Nuestro equipo te ayudará a personalizar IdSurvey para tu proyecto o para toda tu organización. Solicitar demostración #### Organizaciones Bienvenido a la era de la gestión perfecta de encuestas para organizaciones. Con IdSurvey puedes recoger y analizar encuestas para organizaciones en tiempo real para mejorar continuamente la experiencia de tu público o empleados. Crea cuestionarios personalizados, obtén informes fiables y reacciona rápidamente ante las oportunidades de mejora. No pierdas la oportunidad de entrar en esta nueva era de la gestión de la experiencia con IdSurvey. Solicitar demostración Con IdSurvey puedes gestionar la experiencia de tus clientes, empleados, productos, servicios y tu marca en 360 grados. Con IdSurvey puedes recoger y analizar opiniones en tiempo real para mejorar continuamente la experiencia de tu público o empleados. Crea cuestionarios personalizados, obtén informes fiables y reacciona rápidamente ante las oportunidades de mejora. No pierdas la oportunidad de entrar en esta nueva era de la gestión de la experiencia con IdSurvey. Recoger encuestas para organizaciones Recoge datos online, offline y por teléfono, identifica los factores clave que afectan a la experiencia del usuario y mejora la experiencia de tus clientes y empleados reteniéndolos a lo largo del tiempo. Fidelizar a los clientes La fidelidad del cliente es la clave del éxito de una empresa a largo plazo. IdSurvey te ayuda a mantener a tus clientes satisfechos y fieles escuchando y analizando sus opiniones. Escuchar a los empleados La experiencia laboral de los empleados es el factor clave del éxito empresarial. Con IdSurvey puedes crear experiencias laborales de éxito que retengan y atraigan a empleados con talento. Experiencia con el producto Mejora los servicios y productos de tu empresa mediante análisis basados en datos. Toma decisiones informadas y crea soluciones que satisfagan las necesidades de los clientes y fidelícenlos. Experiencia de marca Evalúa la percepción de la marca de tu empresa mediante encuestas de opinión. Utiliza los resultados para mejorar las estrategias de marketing y la percepción de la marca. La solución flexible para encuestas para organizaciones y recogida de opiniones. Con IdSurvey puedes gestionar la distribución de tus encuestas y recoger opiniones de tres formas distintas: online, por teléfono y en persona.   Software CATI Formulario de entrevista telefónica.   Software CAWI Formulario de encuesta en línea.   Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Cómo las encuestas para organizaciones pueden impulsar tu negocio. Obtén información crucial sobre la satisfacción, la motivación y las necesidades de clientes y empleados. Descubre perspectivas con encuestas y recogida de opiniones para revelar puntos estratégicos que mejoren tu negocio. Experiencia del cliente Satisfacción de los empleados Satisfacción de los productos y servicios Seguimiento de la marca Encuestas estadísticas Sondeos de opinión Pruebas publicitarias Predecir las oportunidades Identificar los puntos fuertes y débiles Recogida de opiniones y NPS. Lanzar un producto Análisis del mercado IdSurvey: solución completa para la Gestión de la Experiencia, también on Premises. Las empresas con elevados requisitos de privacidad suelen preferir mantener los sistemas detrás de sus cortafuegos. IdSurvey ofrece la opción de alojar todo el sistema en la nube o en servidores de la infraestructura corporativa. Recoge datos de múltiples fuentes. IdSurvey te ofrece la posibilidad de elegir el método más adecuado para tu proyecto, recogiendo datos de distintas fuentes: web, teléfono o cara a cara. Aprovecha las potentes herramientas para adaptar y gestionar cada detalle de la recogida de datos. Analizar y compartir encuestas para organizaciones. Con IdSurvey, puedes crear, personalizar y compartir informes de resultados. El procesamiento de datos se realiza en tiempo real, lo que garantiza que tus informes estén siempre listos y actualizados. OnCloud u OnPremises. Con IdSurvey, puedes optar por utilizar la infraestructura OnCloud para garantizar la seguridad y una gran eficacia o, si tienes políticas de privacidad restrictivas, instalar toda la plataforma en los servidores de tu empresa. Cumple el GDPR y el Escudo de la privacidad. Fácil de usar, sin código. IdSurvey te permite crear encuestas fácil y rápidamente, sin necesidad de programar. Puedes editar o añadir texto, elegir el tipo de pregunta y establecer reglas complejas con sólo unos clics, todo en tiempo real. Integraciones y personalización. El equipo de IdSurvey está siempre disponible para satisfacer las necesidades de tu organización. Podemos ayudarte desarrollando nuevas funcionalidades dedicadas y apoyar a tu departamento informático en la integración de IdSurvey con el software existente en tu empresa. Apoyo especializado Con IdSurvey, siempre tendrás a tu disposición un equipo de expertos. Te proporcionarán formación sobre el software, te guiarán en la configuración y el desarrollo de encuestas complejas, y estarán siempre disponibles para ofrecerte asistencia diaria. Descubre IdSurvey para encuestas para organizaciones El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Perfil IdSurvey de IdWeb. IdSurvey es el software de sondeos, encuestas e investigación de mercados de IdWeb. IdWeb se fundó en 2002 y desde el principio nos hemos dedicado al desarrollo de software de encuestas lanzando IdMonitor, el primer software de encuestas del mercado totalmente basado en web, accesible desde cualquier ordenador, sin necesidad de instalación ni configuración. En pocos años, IdMonitor se convirtió en el software más utilizado y popular de Italia.Nuestras décadas de experiencia nos han permitido asumir un nuevo reto para revolucionar de nuevo el sector. Así nació IdSurvey, un software todo en uno para encuestas CATI, CAWI, CAPI o de modo mixto, extremadamente intuitivo, diseñado para permitir una gestión sencilla de encuestas de cualquier complejidad, y capaz de reducir drásticamente el tiempo necesario para crear cuestionarios.IdSurvey se distribuye en todo el mundo desde 2013.El software profesional de encuestas y sondeos también debe caracterizarse por una asistencia al cliente altamente cualificada. Por eso damos mucho valor a nuestro equipo de asistencia, que siempre ha ofrecido soluciones eficaces y personalizadas a cada cliente.La estrecha colaboración entre los equipos de soporte y desarrollo nos permite diseñar nuevas funcionalidades que respondan a las necesidades reales de nuestros clientes. Por eso IdSurvey es el software de encuestas preferido por los profesionales de todo el mundo.El software de encuestas más avanzado utilizado por los mejores profesionales de todo el mundo. Investigación y desarrollo Invertimos mucho en investigación y desarrollo y sabemos que los comentarios de nuestros clientes son cruciales para el desarrollo de nuevas funciones o productos. Algunas de las funciones más importantes de IdSurvey se desarrollaron en colaboración con nuestros clientes. El análisis minucioso y la atención a los detalles nos permiten desarrollar soluciones óptimas que satisfagan realmente las necesidades del cliente. Nuestra misión: "Crear herramientas flexibles e innovadoras para el mundo de la investigación que permitan una gestión sencilla e inteligente de las encuestas". Ayuda El servicio y la asistencia están a cargo de un equipo de profesionales altamente cualificados que pueden ofrecerte las mejores soluciones para tus proyectos. Nuestro equipo no sólo ofrece un simple apoyo en el uso de IdSurvey: puedes solicitar asesoramiento, consultoría, integración con productos de terceros o encargarnos la informatización completa del cuestionario. La asistencia está disponible en inglés, español e italiano. Apoyo y Servicios Dirección IdWeb S.r.l. - Viale Venturelli, 11 06012 - Ciudad de Castello - PG - Italia Direcciones Teléfono +39 075 85 11 473 Envía un correo electrónico a Apoyo comercial Síguenos en F Facebook L Linkedin #### Política de cookies Cookies Política de cookies de www.idsurvey.com Política de cookies de www.idsurvey.com INFORMACIÓN SOBRE EL USO DE COOKIES Esta sección describe cómo se gestiona el Sitio con respecto al tratamiento de datos mediante cookies, los orígenes de dichos datos y los motivos de dicho uso. Las cookies son pequeños archivos de texto que los sitios visitados por el usuario envían al terminal del usuario (normalmente al navegador), donde se almacenan y luego se retransmiten a los mismos sitios la próxima vez que los visite el mismo usuario. Durante la navegación por un sitio, el usuario también puede recibir cookies de diferentes sitios o servidores web en su equipo terminal (las llamadas cookies de "terceros"); esto ocurre porque el sitio web visitado puede contener elementos como, por ejemplo, imágenes, mapas, sonidos, enlaces específicos a páginas web de otros dominios que residen en servidores distintos de aquél en el que se encuentra la página solicitada. En otras palabras, son aquellas cookies que instala un sitio web distinto del que estás visitando en ese momento. Las cookies se utilizan para realizar la autenticación del ordenador, la supervisión de la sesión y el almacenamiento de información específica sobre los usuarios que acceden al servidor, y suelen estar presentes en el navegador de cada usuario en un número muy elevado. Pueden permanecer en el terminal del usuario durante periodos largos o cortos. La cookie de sesión normalmente expira al final de la sesión de navegación, es decir, cuando se cierra el navegador. Las cookies, sin embargo, también pueden utilizarse para rastrear la navegación del usuario en la web y crear perfiles de sus gustos, hábitos, elecciones, etc. Con estas cookies, se pueden enviar mensajes publicitarios al terminal del usuario de acuerdo con las preferencias ya expresadas por éste al navegar por Internet. En particular, la Autoridad Italiana de Protección de Datos ha incluido las cookies en las siguientes macrocategorías: a. Cookies técnicas. Las cookies técnicas son las utilizadas con el único fin de efectuar la transmisión de una comunicación por una red de comunicaciones electrónicas, o en la medida estrictamente necesaria para que el prestador de un servicio de la sociedad de la información explícitamente solicitado por el abonado o usuario pueda prestar dicho servicio. No se utilizan para ningún otro fin y normalmente los instala directamente el propietario u operador del sitio web. Pueden subdividirse en: - cookies de navegación o de sesión, que garantizan la navegación y el uso normal del sitio web (permitiendo, por ejemplo, realizar una compra o autenticarse para acceder a áreas restringidas); - cookies analíticas, asimiladas a las cookies técnicas cuando son utilizadas directamente por el operador del sitio para recopilar información, de forma agregada, sobre el número de usuarios y cómo visitan el sitio; - cookies de funcionalidad, que permiten al usuario navegar según una serie de criterios seleccionados (por ejemplo, idioma, productos seleccionados para la compra) con el fin de mejorar el servicio prestado al usuario. b. Cookies de perfil. Las cookies de perfil tienen como objetivo crear perfiles del usuario y se utilizan para enviar mensajes publicitarios de acuerdo con las preferencias expresadas por el usuario al navegar por la web. Debido a la especial invasividad que tales dispositivos pueden tener en la esfera privada de los usuarios, la legislación europea e italiana exige que el usuario sea informado adecuadamente sobre el uso de tales dispositivos y exprese así su consentimiento válido. Se mencionan en el Art. 122 del Código, donde establece que "el almacenamiento de información en el equipo terminal de una parte contratante o de un usuario o el acceso a la información ya almacenada sólo se permite a condición de que la parte contratante o el usuario haya dado su consentimiento tras haber sido informado de la forma simplificada establecida en el apartado 3 del artículo 13" (art. 122.1 del Código). Cookies de terceros Además, las cookies pueden ser de origen o de terceros: con respecto a las cookies de terceros, cabe señalar que son enviadas al terminal del usuario por terceras empresas. En tales casos, sin embargo, el Responsable del Tratamiento queda exento de cualquier tipo de responsabilidad al respecto, ya que el funcionamiento de dichas cookies es responsabilidad plena y exclusiva de esas terceras empresas. En cualquier caso, dada la interpretación del Garante de la Privacidad sobre este punto, según la cual "es necesario que el usuario sea adecuadamente informado, aunque sea de la forma simplificada prevista en la ley, cuando acceda al sitio que permite el almacenamiento de cookies de terceros, o cuando acceda a los contenidos proporcionados por terceros y, en todo caso, antes de que las cookies sean descargadas en su terminal" informamos al usuario de que el Sitio hace uso de cookies de terceros y, en particular, con el fin de Cookies utilizadas por este sitio y su desactivación De acuerdo con lo anterior, el Responsable del Tratamiento informa al usuario de que el Sitio utiliza marcadores que sirven exclusivamente a fines técnicos o responden a solicitudes concretas del usuario o contratante. El sitio no elabora directamente un perfil del usuario, ni siquiera utilizando cookies de terceros. Sin embargo, emplea cookies de terceros para analizar el tráfico del sitio, lo que se hace mediante datos agregados y anónimos, pero el proveedor (o tercero) que ofrece el servicio puede utilizarlos por cuenta propia para elaborar el perfil de los usuarios. Se dirá más sobre estas cookies, relacionadas con servicios analíticos, en la sección correspondiente de esta política. En particular, las cookies utilizadas por este Sitio son las que se enumeran a continuación: Nombre Duración Funcionalidad formillaVisitorGuid 10 años cookie técnica para la autentificación del usuario del chat Cookies de terceros de VIMEO Estas cookies son transmitidas por el servicio de visualización de vídeos ofrecido por terceros, en particular Vimeo. Nombre Duración _vuid 2 años jugador 1 año __utmt_jugador de la sesión Puedes encontrar una descripción de las funciones de las cookies de Vimeo en la siguiente página: https://vimeo.com/cookie_list Aunque la política de privacidad está disponible aquí: https://vimeo.com/cookie_policy Google Analytics Google Analytics se utiliza para medir el rendimiento del sitio (páginas más/menos vistas, elementos más/menos clicados, número de visitantes, palabras más buscadas, etc.). Se trata de un servicio web prestado gratuitamente por Google Inc. que utiliza cookies para analizar el uso que hacen los internautas del Portal. Estos marcadores se utilizan para almacenar información sobre los visitantes, como la hora a la que se visitó el sitio, la visita anterior y a través de qué dominio llegaron al portal. Esta información, generada por el mero acceso al Portal, es enviada a máquinas servidoras ubicadas en los Estados Unidos de América y almacenada allí por Google. Además de las cookies, también se utiliza una etiqueta de píxel. La etiqueta de píxel es un tipo de tecnología que se utiliza en un sitio web o en el cuerpo de un correo electrónico con el fin de realizar un seguimiento de la actividad del sitio web o de la apertura/acceso al correo electrónico, y a menudo se utiliza junto con las cookies (https://www.google.it/intl/it/policies/privacy/key-terms/). En esta página https://www.google.com/analytics/learn/privacy.html?hl=it puedes encontrar más información sobre el servicio Google Analytics. Por otro lado, la Política de Privacidad de Google, https://www.google.com/intl/it/policies/privacy/, regula de forma general el tratamiento de los datos personales de los usuarios que utilizan los productos y servicios de Google. Por último, para una mayor protección de los derechos del usuario, se le informa de la posibilidad que ofrece Google (mediante el complemento disponible en el siguiente enlace https://tools.google.com/dlpage/gaoptout?hl=it) de excluirse de la recopilación de datos por parte de Google Analytics. En ese caso, el visitante no enviará ninguna información a Google Analytics. Por último, cabe señalar que cuando este sitio utiliza directamente el servicio GOOGLE ANALYTICS, la dirección IP de los usuarios se convierte en anónima (se trata de las cookies referidas a idsurvey.com en la tabla siguiente). Para este sitio, se ha solicitado a Google Analytics que anonimice la dirección IP de los usuarios/visitantes, por lo que Google Analytics anonimiza la dirección tan pronto como es técnicamente posible en el paso más ascendente de la red en el que tiene lugar la recogida de datos. La función de anonimización de IP de Google Analytics pone a cero en memoria el último octeto de las direcciones IP de usuario IPv4 y los últimos 80 bits de las direcciones IPv6 inmediatamente después de enviarlos a la red de recogida de Google Analytics. En este caso, la dirección IP completa nunca se escribe en el disco. Puedes encontrar más información sobre el servicio de anonimización utilizado, que también afecta a las etiquetas de píxel de Google, aquí: https://support.google.com/analytics/answer/2763052?hl=it Sin embargo, las cookies de Google Analytics que remiten a sitios de terceros, que acompañan a algunos de los servicios ofrecidos, como Vimeo y Formilla, también están presentes en el sitio. En esta página https://www.google.com/analytics/learn/privacy.html?hl=it puedes encontrar más información sobre el servicio Google Analytics. Por otro lado, la Política de Privacidad de Google, https://www.google.com/intl/it/policies/privacy/, regula en general el uso que se hace de los datos personales de los usuarios que utilizan los productos y servicios de Google. Por último, para una mayor protección de los derechos del usuario, se le informa de la posibilidad que ofrece Google (mediante el complemento disponible en el siguiente enlace https://tools.google.com/dlpage/gaoptout?hl=it) de elegir el modo de recogida de datos por parte de Google Analytics. En ese caso, el visitante no enviará ninguna información a Google Analytics. Las cookies de Google Analytics utilizadas por este sitio se enumeran a continuación: Nombre Dominio que lo utiliza Duración Funcionalidad __utma .player.vimeo.com 2 años cookie analítica de terceros, cuyo titular es Google Inc. __utmb .player.vimeo.com de la sesión cookie analítica de terceros, cuyo titular es Google Inc. __utmc .player.vimeo.com de la sesión cookie analítica de terceros, cuyo titular es Google Inc. __utmz .player.vimeo.com 6 meses cookie analítica de terceros, cuyo titular es Google Inc. _ga .idsurvey.com 2 años Cookie de seguimiento de terceros utilizada para el análisis de visitas. El propietario es Google Inc. _gid .idsurvey.com 24 horas Para más información, Puedes encontrar una lista de las cookies utilizadas por GOOGLE ANALYTICS en https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. Modos de navegación: Al entrar en el sitio, el usuario es recibido por un banner que le presenta la posibilidad de aceptar todas las cookies, y si es así, recibirá la cookie cookiecriptaccept, o acceder al área apropiada del sitio donde sea posible ejercer una elección informada con respecto a las cookies individuales Sea cual sea la elección, el usuario recibirá la cookie viewed_cookie_policy, que permitirá al propio sitio memorizar la elección y evitar que el banner vuelva a aparecer en futuras visitas durante la vida de la cookie. Si el usuario decide no recibir cookies de Google Analytics, puede seguir navegando por el sitio sin ellas. Además, se informa al usuario de que, si se abstiene de realizar elecciones, puede seguir navegando continuando viendo el banner. No se almacenará ninguna cookie en tu terminal hasta que hagas una elección haciendo clic en los botones del banner. Usuarios de móviles Los métodos descritos anteriormente también son adecuados para desactivar las cookies de los usuarios de móviles En cuanto a los usuarios de móviles, hay que tener en cuenta que las configuraciones del sistema para excluir el almacenamiento de cookies o para eliminarlas varían considerablemente según la marca y/o el modelo del dispositivo utilizado. Por tanto, será necesario consultar las instrucciones del fabricante. Puedes encontrar más información sobre el funcionamiento de las cookies en los sistemas móviles aquí: https://www.allaboutcookies.org/mobile/index.html Desactivación mediante la configuración del navegador Para desactivar las cookies y/o elegir el nivel de bloqueo deseado, el usuario de escritorio también puede utilizar su navegador cambiando su configuración. A continuación encontrarás enlaces a los principales navegadores que existen actualmente en el mercado para cambiar la configuración de la sesión: Más información sobre la configuración de las cookies (GOOGLE CHROME) https://support.google.com/chrome/bin/answer.py?hl=eng&answer=95647 Más información sobre la configuración de las cookies (FIREFOX) https://support.mozilla.org/it/kb/Gestione%20dei%20cookie https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Más información sobre la configuración de las cookies (EXPLORADOR DE INTERNET) https://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies https://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies Más información sobre la configuración de las cookies (SAFARI) https://support.apple.com/it-it/HT201265 https://support.apple.com/kb/PH17191?viewlocale=it_IT&locale=en_US Ten en cuenta también que los usuarios siempre tienen la opción de eliminar manualmente las cookies ya instaladas en su dispositivo fijo o móvil. Cómo vaciar la caché y borrar las cookies en GOOGLE CROMO https://support.google.com/accounts/answer/32050?hl=it MOZILLA FIREFOX https://support.mozilla.org/it/kb/Eliminare%20i%20cookie EXPLORADOR DE WINDOWS https://windows.microsoft.com/it-IT/internet-explorer/delete-manage-cookies#ie=ie-11 SAFARI https://support.apple.com/it-it/HT201265 (Come cancellare le informazioni dal dispositivo) En aras de la exhaustividad, se informa al usuario de que es posible obtener información sobre las cookies almacenadas en su terminal y desactivarlas individualmente decidiendo aceptarlas sólo de determinadas empresas haciendo clic en el recurso del siguiente enlace: Tus elecciones En www.youronlinechoices.com/it/ también puedes obtener más información sobre la publicidad basada en el comportamiento. Puedes encontrar más información sobre las cookies en https://www.allaboutcookies.org/. Puedes encontrar más información sobre el tratamiento de datos personales aquí. #### Política de privacidad Privacidad Política de privacidad de www.idsurvey.com Política de privacidad de www.idsurvey.com Esta Aplicación recoge algunos Datos Personales de sus Usuarios. Responsable del tratamiento IdWeb S.r.l. viale Romagna, 69 - 06012 Città di Castello - PG, info@idweb.it Tipos de datos recogidos Entre los Datos Personales recogidos a través del Sitio, ya sea de forma autónoma o a través de terceros, hay datos que se recogen automáticamente, son los "datos de navegación": los sistemas informáticos y los procedimientos de software utilizados para hacer funcionar el Sitio adquieren, en el curso de su funcionamiento normal, ciertos datos personales cuya transmisión está implícita en el uso de los protocolos de comunicación de Internet. Se trata de información que no se recoge para ser asociada a personas identificadas, pero que por su propia naturaleza podría, mediante su tratamiento y asociación con datos en poder de terceros, permitir identificar a los usuarios. Esta categoría de datos incluye las direcciones IP o los nombres de dominio de los ordenadores utilizados por los usuarios que se conectan al sitio, las direcciones en notación URI (Identificador Uniforme de Recursos) de los recursos solicitados, la hora de la solicitud, el método utilizado para enviar la solicitud al servidor, el tamaño del archivo obtenido como respuesta, el código numérico que indica el estado de la respuesta dada por el servidor (correcto, error, etc.) y otros parámetros relativos al sistema operativo y al entorno informático del usuario. Estos datos se utilizan con el único fin de obtener información estadística anónima sobre el uso del sitio y para comprobar su correcto funcionamiento, y se eliminan inmediatamente después de su procesamiento. Los datos podrían utilizarse para determinar la responsabilidad en caso de hipotéticos delitos informáticos contra el sitio. Además, hay datos que son proporcionados directamente por el usuario, en el caso de personas que firman contratos o envían solicitudes a través de los formularios de contacto del sitio. En estos casos, los datos tratados son: datos de identificación (Nombre, Apellidos), datos personales y datos de contacto (Número de teléfono, Correo electrónico). Otros Datos Personales recogidos pueden indicarse en otras secciones de esta política de privacidad o mediante textos informativos mostrados al mismo tiempo que la recogida de Datos. La posible utilización de Cookies -o de otras herramientas de rastreo- por parte de este sitio o de los titulares de servicios de terceros utilizados por este sitio, salvo que se especifique lo contrario, tiene por finalidad identificar al Usuario y registrar sus preferencias para fines estrictamente relacionados con la prestación del servicio solicitado por el Usuario. El hecho de que el Usuario no facilite determinados Datos Personales puede impedir la prestación de los servicios solicitados. El Usuario asume la responsabilidad de los Datos Personales de terceros publicados o compartidos a través de este sitio y garantiza que tiene derecho a comunicarlos o difundirlos, liberando al Propietario de cualquier responsabilidad frente a terceros. Las coordenadas de papel y correo electrónico facilitadas por el interesado en el marco de la venta de un producto o servicio, y también serán utilizadas por el Responsable del Tratamiento para proponerle servicios similares a los que son objeto de la venta, siempre que el interesado no se niegue a dicha utilización, ni inicialmente ni con ocasión de comunicaciones posteriores. El interesado podrá oponerse al tratamiento en cualquier momento, de forma fácil y gratuita, en la forma indicada en el momento de facilitar los datos y en comunicaciones posteriores, enviando un correo electrónico indicando "Me opongo" a la siguiente dirección de correo electrónico: info@idweb.it Método y lugar de tratamiento de los datos Modos de tratamiento El Responsable del Tratamiento trata los Datos Personales de los Usuarios adoptando las medidas de seguridad adecuadas para impedir el acceso, la divulgación, la modificación o la destrucción no autorizados de los Datos Personales. El tratamiento se realiza mediante herramientas informáticas y/o telemáticas, con métodos organizativos y lógicos estrictamente relacionados con los fines indicados. Categorías de personas a las que se comunicarán los datos En relación con los fines para los que se han recogido o se están tratando los datos personales del interesado, se revelarán si es necesario: Administraciones y Autoridades Públicas, cuando así lo exija la ley; a entidades de crédito con las que el titular mantenga relaciones de gestión de créditos/deuda e intermediación financiera; a todas aquellas personas físicas y/o jurídicas, públicas y/o privadas (asesorías jurídicas, administrativas y fiscales, oficinas judiciales (cámaras de comercio, etc.), cuando la comunicación sea necesaria o funcional para el desempeño de la actividad del titular y en la forma y para los fines enumerados en el apartado correspondiente; en algunos casos, las categorías de personas autorizadas que participan en la organización del sitio (administrativos, comerciales, marketing, jurídicos, administradores del sistema) pueden tener acceso a los Datos; Otras partes externas a las que se pueden comunicar los datos (como terceros proveedores de servicios técnicos, mensajeros postales, proveedores de alojamiento, empresas de TI, agencias de comunicación) también son designadas, si es necesario, como Encargados del Tratamiento por el Responsable del Tratamiento. La lista actualizada de Encargados del Tratamiento puede solicitarse siempre al Responsable del Tratamiento. Lugar Los Datos se tratan en los locales del Responsable del Tratamiento y en cualquier otro lugar donde se encuentren las partes implicadas en el tratamiento. Para más información, ponte en contacto con el propietario. Fines del tratamiento de datos Las finalidades de tratamiento perseguidas por el Responsable del Tratamiento a través del Sitio pueden resumirse como sigue: 1) Seguimiento de las peticiones de los Usuarios 2) el cumplimiento de las obligaciones precontractuales, contractuales y postcontractuales relativas a las relaciones jurídicas, incluidas las relaciones a distancia, establecidas y en curso de establecimiento; 3) Cumplimiento de obligaciones legales; 4) gestión, administración, contabilidad y cumplimiento fiscal; 5) tratamiento de estadísticas de carácter no identificativo. 6) Los datos también serán tratados por el Responsable del Tratamiento con fines de venta directa de sus productos o servicios, sin perjuicio del derecho de oposición del interesado. Si se da el consentimiento, los datos también se tratarán para fines que puedan definirse genéricamente como marketing, es decir, para: 7) Verificar la calidad de los servicios ofrecidos, incluso ofreciendo servicios posventa; 8) la realización de estudios de mercado; 9) el envío de mensajes informativos y comunicaciones comerciales y promocionales relativos a las actividades y servicios propios del Responsable, por medios automáticos, como el correo electrónico y los SMS, así como por medios tradicionales, como la comunicación en papel, en el pleno respeto de los principios de licitud y corrección y de las disposiciones legales; 10) proporcionar información sobre los servicios ofrecidos por el Responsable del Tratamiento y/o empresas afiliadas y/o filiales, así como socios comerciales y subcontratistas, por medios automatizados, como correo electrónico y SMS, así como por medios tradicionales, como la comunicación en papel, respetando plenamente los principios de legalidad y corrección y las disposiciones legales y sin que ello dé lugar a la transferencia de datos personales a terceros. El Responsable del Tratamiento declara que nunca transmite los datos de sus clientes a terceros con fines de marketing; Debe tenerse en cuenta que el consentimiento dado para las modalidades establecidas en el Art. 130 Los apartados 1 y 2 del Decreto Legislativo de 30 de junio de 2003 (métodos automatizados: fax correo electrónico sms mms) también se extienden a los métodos tradicionales (correo en papel). Bases jurídicas del tratamiento Para procesar legalmente los datos de los usuarios, el Responsable del Tratamiento utiliza varias bases jurídicas: la necesidad de celebrar un contrato con el interesado y de cumplir las obligaciones derivadas del mismo; la necesidad de responder a una solicitud del interesado; necesidad de cumplir obligaciones impuestas por la ley, o para ejercer un derecho o defenderse ante un tribunal; Necesidad de perseguir un interés legítimo de la Empresa, como: garantizar la seguridad de la red y los sitios del controlador; en la medida permitida por el Artículo 130(4), llevar a cabo actividades de marketing en forma del llamado "spam blando". El consentimiento del interesado (sólo cuando lo exija o lo permita la ley). Si se utiliza el consentimiento como base jurídica para el tratamiento de los datos del interesado, éste podrá revocarlo fácilmente y sin coste alguno en cualquier momento; se requiere el consentimiento para el tratamiento de datos personales para el uso de datos con fines de marketing relacionados con los servicios ofrecidos por el titular. Las comunicaciones se enviarán por medios tradicionales, así como por medios automáticos de conformidad con el Art. 130(1) y (2) de la Leg. 196 de 2003: a saber, por correo, incluido el correo electrónico, sms, mms, fax . Ten en cuenta que el consentimiento dado para los métodos automatizados también se extiende a los tradicionales. Sin perjuicio de los derechos del interesado. La falta de consentimiento para fines de marketing no tendrá consecuencias para la persona afectada y no impedirá el uso de los servicios. Tiempo de almacenamiento Los datos se conservarán durante el tiempo necesario para cumplir la finalidad para la que la empresa los recogió. En algunos casos, la ley puede exigir un periodo de conservación más largo. Los criterios para determinar el periodo de conservación incluyen: Cuánto tiempo se necesitan los datos para proporcionar el producto o servicio o para llevar a cabo la actividad del Titular. Existe una obligación legal, contractual, administrativa o similar relativa al almacenamiento de datos. Por ejemplo, cuando hay normas que obligan a conservar datos por motivos contables o fiscales, u órdenes judiciales de conservar datos relevantes para una investigación, o hay que conservar datos para hacer valer un derecho ante un tribunal. Ejercicio de derechos por los Usuarios El interesado tiene derecho a oponerse al tratamiento de los datos personales que le conciernen con fines de mercadotecnia o de tratamiento basado en el interés legítimo. En el segundo caso (y sólo en el segundo caso, nunca para oposiciones con fines de marketing), el responsable del tratamiento podrá seguir tratando los datos si puede demostrar la existencia de motivos legítimos imperiosos que prevalezcan sobre los intereses los derechos y libertades del interesado. Las solicitudes deben dirigirse al Responsable del Tratamiento a los datos de contacto indicados a continuación. Los interesados también pueden oponerse en cualquier momento, de forma fácil y gratuita, a que el Responsable del tratamiento trate sus datos de correo electrónico con el fin de vender productos o servicios similares a los ya adquiridos, enviando al Responsable del tratamiento un correo electrónico indicando "Me opongo" a la siguiente dirección de correo electrónico: info@idweb.it. Salvo que el interesado especifique lo contrario, la oposición al envío de comunicaciones electrónicas se extenderá también a las comunicaciones en papel. El interesado también tiene derecho a: revisar, modificar o eliminar los datos que hayas facilitado a nuestra Empresa (si ya no estás autorizado a conservarlos o no existe obligación de conservarlos); recibir una copia de tus datos (en un formato legible de uso común); solicitar cualquier otra información sobre la protección de tus datos; Los datos de contacto del propietario son Correo en papel: IdWeb s.r.l. viale Romagna 69/a 06012 Città di Castello PG - Italia En línea: info@idweb.it El propietario hace todo lo posible por responder a las solicitudes a tiempo y sin coste alguno, excepto cuando ello requiere un esfuerzo desproporcionado. En algunos casos, el Responsable del Tratamiento puede pedir que se verifique la identidad del interesado antes de hacerse cargo de su solicitud. Si el interesado no está satisfecho con la respuesta recibida, puede presentar una reclamación ante la autoridad de control competente de su país (para Italia: la Autoridad Italiana de Protección de Datos) . Esta aplicación no admite solicitudes de "No rastrear". Para saber si los servicios de terceros utilizados los admiten, consulta sus políticas de privacidad. Detalles del tratamiento de datos personales Formulario de contacto (esta solicitud) El Usuario, al rellenar el formulario de contacto con sus Datos, consiente en que éstos sean utilizados para responder a solicitudes de información, presupuestos, o de cualquier otra naturaleza que se indique en la cabecera del formulario. Datos personales recogidos: Apellidos, Correo electrónico, Dirección, País, Nombre, Número de teléfono, Nombre de la empresa, País y Varios tipos de datos. Más información sobre el tratamiento Defensa ante el tribunal Los Datos Personales del Usuario podrán ser utilizados para la defensa por parte del Responsable del Tratamiento en procedimientos judiciales o en las fases preparatorias de dichos procedimientos contra el abuso en el uso de los mismos o de servicios relacionados por parte del Usuario. El Usuario es consciente de que el Responsable del Tratamiento puede verse obligado a revelar Datos a petición de las autoridades públicas. Información específica A petición del Usuario, además de la información contenida en esta política de privacidad, esta Aplicación puede proporcionar al Usuario información adicional y contextual relativa a servicios específicos, o a la recogida y tratamiento de Datos Personales. Registros y mantenimiento del sistema A efectos de funcionamiento y mantenimiento, esta Aplicación y los servicios de terceros que utilice pueden recopilar Registros del Sistema, es decir, archivos que registran interacciones y que también pueden contener Datos Personales, como la dirección IP del Usuario. Información no contenida en esta política Se puede solicitar en cualquier momento más información en relación con el tratamiento de Datos Personales al Responsable del Tratamiento utilizando la información de contacto. Cambios en esta política de privacidad El Responsable del Tratamiento se reserva el derecho a realizar cambios en esta política de privacidad en cualquier momento, haciéndolos públicos a los Usuarios en esta página. Por tanto, consulta a menudo esta página, tomando como referencia la fecha de la última modificación indicada al pie. Si no aceptas los cambios introducidos en esta política de privacidad, deberás dejar de utilizar esta Aplicación y podrás solicitar al Responsable del Tratamiento que elimine tus Datos Personales. A menos que se especifique lo contrario, la política de privacidad anterior seguirá aplicándose a los Datos Personales recogidos hasta ese momento. Acerca de esta política de privacidad El Responsable del Tratamiento es responsable de esta política de privacidad, que ha sido redactada a partir de formularios preparados por Iubenda y almacenados en sus servidores. Se trata de información genérica; en los apartados correspondientes encontrarás información más específica referida a tratamientos concretos. Para obtener información sobre el uso de cookies, haz clic aquí. #### Recoger datos Recoger datos y distribución de la encuesta Solicitar demostración Recogida de datos Todas las metodologías de recogida de datos bajo tu control. Con IdSurvey puedes llevar a cabo la recogida de datos eligiendo la metodología de distribución de cuestionarios que mejor se adapte a tu proyecto. Cada metodología de recogida de datos incluye herramientas sofisticadas para personalizar y controlar todos los aspectos de la distribución.Por ejemplo, puedes definir reglas, gestionar operadores telefónicos en varias ubicaciones y crear campañas por correo electrónico y SMS. Además, puedes establecer cuotas para una recogida de datos perfectamente representativa de tu muestra. El teléfono, la web y el cara a cara se integran a la perfección, lo que convierte a IdSurvey en la herramienta definitiva para los profesionales de la búsqueda. Recoger datos por teléfono Encuestas telefónicas de forma profesional. Con las entrevistas telefónicas, puedes conseguir una gran fiabilidad de los datos recogidos y llegar a un grupo destinatario heterogéneo. IdSurvey proporciona potentes herramientas para la distribución de encuestas y la recogida telefónica de datos con metodología CATI, ideales para gestionar tanto pequeños grupos de operadores como grandes Centros de Llamadas, incluso en múltiples ubicaciones. La interfaz del entrevistador es clara y sencilla: los operadores pueden realizar entrevistas, gestionar los resultados y las citas, incluso sin ninguna formación. Puedes maximizar la productividad de los entrevistadores con la Marcación Predictiva, comprobar su rendimiento en tiempo real y verificar la calidad de las entrevistas con la escucha de llamadas, las grabaciones y la supervisión de pantallas. Descubre el módulo CATI Recoger datos a través de la web Distribución y recogida de datos más eficaces, ahora también más inteligentes. Las entrevistas por Internet permiten recoger datos de forma rápida y económica.Con IdSurvey puedes gestionar todos los aspectos de la distribución de encuestas con la metodología CAWI. Elige una de las plantillas y personaliza el cuestionario con los colores y el logotipo de tu marca. Las entrevistas de IdSurvey se adaptan perfectamente a las pantallas de smartphones y tabletas, por lo que no tienes que preocuparte de crear varias versiones. Publica el enlace a encuestas anónimas, integra paneles externos o utiliza listas de nombres existentes. Crea campañas de correo electrónico y sms en un santiamén, añade recordatorios y deja que IdSurvey se encargue del resto. Y si has establecido cuotas, las campañas inteligentes sólo envían el enlace a los nombres necesarios. Descubre el formulario CAWI Recoger datos cara a cara Entrevista en directo, también offline. Con la metodología CAPI puedes recoger datos de campo, llevar a cabo un reclutamiento o realizar una encuesta de compras misteriosas. Los entrevistadores también pueden descargar gratuitamente la aplicación IdSurvey en sus dispositivos personales. La interfaz es clara y esencial: los entrevistadores pueden empezar a trabajar incluso sin ninguna formación. Las entrevistas pueden recogerse incluso cuando no hay conexión a Internet y sincronizarse al final del día. Además, puedes controlar la calidad de cada entrevista gracias al seguimiento por GPS y a la grabación de audio en segundo plano. Descubre el módulo CAPI Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Recogida de datos en modo mixto Lo mejor de cada metodología, junto. IdSurvey permite utilizar múltiples metodologías de distribución y recogida de datos estadísticos incluso en una sola encuesta. No es necesario adaptar el proyecto ni realizar conversiones: teléfono, web y offline pueden activarse con un solo clic. Puedes establecer cualquier tipo de regla y sacar lo mejor de cada metodología. Por ejemplo, puedes iniciar una entrevista por teléfono y hacer que el encuestado la complete por sí mismo con sólo enviarle el enlace, o contactar por teléfono con encuestados que hayan sido reclutados con la aplicación CAPI en un centro comercial. Descubre el modo mixto #### Sanidad Mejora la gestión de tus encuestas sanitarias con IdSurvey. Las encuestas sanitarias son un elemento importante para evaluar la calidad de los servicios sanitarios prestados por hospitales, clínicas privadas, centros de salud y consultas médicas. Estas encuestas pueden realizarse utilizando distintos métodos, como cuestionarios en línea, entrevistas telefónicas o en persona. Con IdSurvey puedes gestionar los datos de los encuestados en un solo lugar y proporcionar información útil para mejorar los servicios y entornos sanitarios. Consulta los resultados de tu encuesta sanitaria en tiempo real y toma medidas inmediatas para ofrecer un servicio aún mejor a los pacientes y a tu personal médico. Solicitar demostración Puedes utilizar el programa de encuestas sanitarias IdSurvey para: Comprobar la satisfacción del pacienteUtiliza encuestas web, telefónicas o presenciales para averiguar el grado de satisfacción de los pacientes con su experiencia con el personal médico. Control del personal sanitarioGarantizar que los procedimientos internos y las responsabilidades sean claros y satisfactorios para todo el personal. Evaluar la calidad del servicio sanitarioPide a pacientes y visitantes que cuenten su visita y que evalúen la competencia y cortesía del personal médico y de enfermería. Mide la eficacia de una terapia Evalúa la eficacia de un tratamiento o terapia. Por ejemplo, pide a los pacientes que evalúen los cambios en su calidad de vida tras recibir un determinado tratamiento. Lleva tus encuestas sanitarias al siguiente nivel. Las encuestas sanitarias son una herramienta esencial para las organizaciones sanitarias que quieren mejorar la calidad de los servicios sanitarios prestados y garantizar la satisfacción de los pacientes. Descubre IdSurvey y sus infinitas posibilidades y optimiza tus encuestas sanitarias con una herramienta profesional e intuitiva. Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey para encuestas sanitarias El programa de encuestas más popular entre los profesionales. Solicitar demostración Utiliza las funcionalidades de IdSurvey para mejorar tus encuestas sanitarias. Utiliza herramientas de formulario telefónico, web o presencial para recoger datos valiosos de pacientes y cuidadores. Módulo telefónico Habla con tus pacientes por teléfono y escucha sus peticiones. La presencia del operador puede ayudar a los encuestados a responder incluso a las preguntas más delicadas. Guiones dinámicos Construye el cuestionario de forma dinámica en función de las respuestas o los servicios prestados al paciente y obtén respuestas más fiables y precisas. Monitoriza las llamadas Observa las pantallas de tus operadores, graba las llamadas o escúchalas en tiempo real para asegurarte de que tus operadores telefónicos trabajan eficazmente. Citas Concierta una cita para llamar a profesionales o pacientes en el mejor momento. Formulario web Proporcionar un enlace web para responder a los cuestionarios en el lugar y momento preferidos por el encuestado. Código QR Pon a disposición en las salas de espera un sencillo qrcode y recoge las respuestas de forma anónima. Correo o SMS Envía un correo electrónico o un mensaje de texto después de una visita para obtener opiniones inmediatas de los pacientes. Plantilla personalizada Personaliza el diseño de tu encuesta con el logotipo y los colores de tu organización sanitaria. Módulo presencial Recoge respuestas de profesionales y pacientes directamente en el acto, simplemente con una tableta o un smartphone. Trabaja donde quieras Con la app IdSurvey puedes llegar a médicos y profesionales sanitarios dondequiera que estén y cuando quieran. Nombres Asigna distintivos de llamada específicos a tus operadores y comprueba el estado de las entrevistas con la gestión inteligente de distintivos de llamada. Fotos, archivos y vídeos Los encuestados pueden subir fotos, archivos, audio y vídeo para evaluar los servicios e instalaciones. ¿Por qué IdSurvey para la sanidad? IdSurvey es la herramienta adecuada para gestionar tus encuestas sanitarias y optimizar tu flujo de trabajo. Averigua por qué: Solución omnicanal.Con IdSurvey no estás limitado únicamente a la metodología web, sino que también puedes integrar tus encuestas sanitarias con el módulo telefónico y presencial. Llega a los profesionales sanitarios y a los pacientes con la metodología que prefieran y recoge datos más precisos y fiables. Tecnología al alcance de todos.Aprovecha todas las funciones avanzadas de IdSurvey sin necesidad de conocimientos informáticos. Gracias a la interfaz fácil de usar, cualquier usuario puede gestionar y programar una encuesta y consultar los resultados en pocos pasos Profesionales a tu servicio. Con IdSurvey tienes un equipo de profesionales a tu lado para acompañarte en cada paso de la búsqueda. El equipo de asistencia está altamente cualificado y siempre dispuesto a responder a tus peticiones con rapidez. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Seguros El software más avanzado para encuestas y recolección de feedback en seguros. Ya sea que necesites monitorear la satisfacción de los agentes de seguros y empleados o recopilar la retroalimentación de los clientes, IdSurvey ofrece el conjunto de herramientas ideales para realizar cualquier tipo de encuesta en el sector de seguros.Con el término de encuestas de seguros, nos referimos a varios tipos de investigaciones con las que tu compañía puede recopilar valiosa retroalimentación, permitiéndote desarrollar las mejores estrategias para tu organización.IdSurvey permite recopilar entrevistas vía telefónica, vía web y cara a cara, de esta manera tus encuestas de seguros pueden llegar a los clientes con las metodologías más adecuadas para cada proyecto de investigación. Solicitar demo Mejora cada aspecto de tu compañía aseguradora con IdSurvey, el software de encuestas para el sector de seguros. Evaluación de agentes y satisfacción del empleadoSupervisa y evalúa la eficacia de tu red de agentes, descubre sus dificultades y mide su satisfacción. Recolecta datos, analízalos y descubre estrategias para mejorar tu compañía de seguros. Experiencia del cliente de segurosRecopila valiosos comentarios de tus clientes, descubre sus necesidades y da forma a tu oferta basándote en sus necesidades reales para aumentar las posibilidades de cerrar el contrato de seguro. Experiencia del cliente de segurosMantén a tus clientes conectados involucrándolos en valiosas encuestas de seguros para mejorar la fidelización, reducir la tasa de abandono y crear nuevas oportunidades. Respuesta proactiva a la insatisfacción de los clientes Los clientes tienen muchas compañías de seguros entre las que elegir. Las encuestas de seguros te permiten identificar los puntos de insatisfacción y actuar antes de que esto afecte negativamente a tu compañía. Elige la mejor opción para distribuir encuestas para tu seguro. Con IdSurvey puedes elegir cómo realizar tus encuestas, desde la distribución del cuestionario hasta la recolección de datos, en tres modalidades distintas: Software CATI Módulo para encuestas telefónicas. Software CAWI Módulo para encuestas en línea. Software CAPI Módulo para entrevistas cara a cara. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo IdSurvey, el software para encuestas de seguros con infinitas aplicaciones. Evaluación de agentes Satisfacción de los empleados Opiniones de los clientes Experiencia del Cliente Investigaciones transaccionales Satisfacción en la resolución de siniestros Investigaciones para la evaluación de riesgos Adquisición de nuevos clientes Un software único para infinitas posibilidades IdSurvey ofrece un conjunto completo de herramientas profesionales para crear, distribuir, revisar y analizar todo tipo de encuestas. Gracias a la perfecta integración de herramientas y a su interfaz fácil de usar, crear encuestas es sencillo incluso para usuarios sin experiencia previa. Teléfono, web y videoconferencia.Alcanza a tus clientes utilizando cualquier canal. Recopila entrevistas por teléfono, envía un correo electrónico con el enlace al cuestionario o publícalo en las páginas sociales de tu empresa. Informe siempre perfecto, en tiempo real.Analiza los resultados con informes automáticos actualizados en tiempo real. Crea, personaliza y comparte informes con la herramienta más avanzada y fácil de usar del mercado. Personaliza tus encuestas con el estilo de tu marcaElige uno de los temas propuestos, carga tu logotipo y personaliza cada aspecto gráfico del cuestionario según los colores y el estilo de tu compañía aseguradora. Un equipo de expertos siempre a tu disposición El equipo de soporte de IdSurvey siempre está listo para ayudarte a encontrar soluciones, incluso para necesidades específicas de tu proyecto. Bajo demanda, pueden informatizar los cuestionarios y desarrollar personalizaciones. Impulsa tus ventas al máximo. Las encuestas de seguros con IdSurvey son la solución ideal para mejorar tu compañía aseguradora y aumentar las ventas con costos extremadamente reducidos. Flexibilidad en licencias y costos escalablesIdSurvey se ofrece con licencias escalables cuyo costo se basa en el número de entrevistas completas o en el número de operadores telefónicos, ofreciendo soluciones sin costos fijos. Esto nos permite diseñar una oferta que se adapte mejor a sus necesidades con una inversión mínima. Aumento de ventasLas encuestas de seguros te permiten obtener información en cada fase del contacto con los clientes. Los datos recopilados te permiten descubrir las razones de abandono o conversión del cliente, mostrándote áreas en las que trabajar para aumentar las ventas de tu empresa. Descubre IdSurvey El software de encuestas más valorado por los profesionales. Solicitar demo #### Servicios financieros Escucha y gánate la confianza de tus clientes con nuestras soluciones de servicios financieros. Recopila y analiza los datos de los clientes con rapidez y precisión, toma decisiones con conocimiento de causa y mejora la competitividad en el mercado. Además, conocer la opinión de tus clientes hará que se sientan escuchados, aumentando la satisfacción y la fidelidad hacia tus productos y tu marca. Solicitar demostración IdSurvey ayuda a tu empresa de servicios financieros a: Recoger opinionesRecoge datos online, offline y por teléfono, identifica los factores clave que afectan a la experiencia del usuario y mejora la experiencia de tus clientes fidelizándolos a lo largo del tiempo. Fidelizar a los clientesIdSurvey te permitirá recopilar información valiosa sobre tus clientes, comprender sus necesidades y expectativas, y utilizar esta información para mejorar tus productos y servicios. Tomar decisiones con conocimiento de causaAnaliza los puntos clave del éxito de tus servicios o productos. Toma decisiones basadas en datos que te permitan crear productos y servicios que satisfagan las necesidades reales de tus clientes. Experiencia de marca Crea, experimenta y explora nuevas campañas publicitarias para encontrar la óptima. Averigua cómo se percibe tu marca en los distintos canales y toma medidas para mejorar su percepción. Un software, infinitas posibilidades. Con IdSurvey tú eliges cómo distribuir tus encuestas y la recogida de opiniones en el sector de los servicios financieros: elige entre encuestas online, telefónicas o presenciales, también en modo mixto. Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Construye relaciones sólidas con los clientes para aumentar su fidelidad y su valor a largo plazo. Para identificar los puntos de contacto con el cliente y optimizar la experiencia del usuario, es importante recopilar, analizar y convertir los datos en información inmediatamente útil. Utilizando un software escalable y seguro, podrás comprender el comportamiento, las necesidades y las preferencias de tus clientes, y utilizar la información recopilada para mejorar su experiencia. IdSurvey es un software escalable, seguro y flexible que se adapta a las necesidades cambiantes de tu empresa. Satisfacción del cliente Recoger opiniones Satisfacción de los productos y servicios Satisfacción de los empleados Encuestas estadísticas Sondeos de opinión Experiencia del cliente Predecir las oportunidades Identificar los puntos fuertes y débiles Precios de los productos Captar nuevos clientes Análisis del mercado Lanzar un producto Seguimiento de la marca NPS Pruebas publicitarias IdSurvey: la solución completa para conocer las necesidades de los clientes de Finanzas. Aprovecha al máximo todas las herramientas de IdSurvey y convierte cada punto de contacto con el cliente en nuevas oportunidades para tu entidad financiera. Recoge datos de múltiples fuentes.IdSurvey te permite seleccionar el método más adecuado para tu proyecto, web, telefónico y presencial, recogiendo datos de múltiples fuentes. Incluye herramientas avanzadas para personalizar y controlar todos los aspectos de la distribución. Analizar datos en tiempo real.IdSurvey te permite generar informes y cuadros de mando personalizados basados en los resultados de las encuestas. El procesamiento de datos se realiza en tiempo real, garantizando que tus informes estén siempre actualizados. Alojamiento con certificación PCI DSS.La infraestructura OnCloud de IdSurvey está diseñada para ofrecer seguridad y una eficiencia de servicio muy alta. Garantiza una experiencia de usuario fluida y una alta disponibilidad del servicio, incluso durante los picos de uso. Cumple el GDPR y el Escudo de la privacidad. Fácil de usar, sin código.IdSurvey te permite crear cuestionarios de forma rápida y sencilla, sin necesidad de escribir código. Puedes editar o añadir texto, elegir entre más de 50 tipos de preguntas e implementar incluso las reglas más complejas en unos pocos clics. Integraciones y personalización.El equipo de IdSurvey está siempre disponible para satisfacer tus necesidades de personalización, desarrollo de nuevas funciones e integración con software externo. Analizamos tus necesidades y creamos funcionalidades específicas adaptadas a tu negocio. Apoyo especializado Con IdSurvey, siempre tendrás un equipo de profesionales dispuesto a ayudarte. Te proporcionará la formación necesaria para aprovechar al máximo el software, guiándote en la configuración y desarrollo de encuestas de cualquier complejidad. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Simple size calculator Tamaño de la muestra de la encuesta Utiliza nuestras herramientas de cálculo de muestras significativas para definir exactamente cuál es tu muestra estadística representativa. Conocer el tamaño de la muestra de tu encuesta te permite calcular con precisión el número de personas que debes implicar en tu encuesta. Tamaño de la muestra Intervalo de confianza   ¿Necesitas determinar el tamaño de la muestra de la encuesta? Si necesitas determinar el tamaño de la muestra de la encuesta, puedes utilizar la calculadora del tamaño de la muestra de esta página, una herramienta sencilla e intuitiva con la que podrás averiguar cuántos encuestados necesitas en tu muestra. El resultado obtenido con la herramienta de cálculo es la "muestra estadística representativa" de tu encuesta. Se llama "muestra" porque representa sólo una parte de la población total objetivo, que podrías haber incluido en tu encuesta.Más información sobre el Plan de muestreo >Población:Si no lo sabes, utiliza 20.000 Número total de personas que representa tu muestra (si no lo sabes, escribe 20.000 porque el tamaño de la muestra no cambia mucho para poblaciones más grandes).Margen de error:5% es un parámetro común 1%2%3%4%5% El margen de error que puedes tolerar (el 5% es un margen habitual). Cuando el porcentaje de margen es menor, la muestra está más cerca de la respuesta exacta con un nivel de confianza determinado, pero para márgenes de error inferiores al 5% necesitas muestras más grandes.Nivel de confianza:Las opciones habituales son 90%, 95% o 99%. 90%95%99% Tu nivel de confianza (90%, 95% y 99% son parámetros habituales). Es el porcentaje que expresa el grado de confianza que tienes en tus resultados. Por ejemplo, 95% significa que 19 de cada 20 veces los resultados están dentro del margen de error (deberías obtener los mismos resultados el 95% de las veces).¿Desviación típica %?Deja el 50% si no estás seguro. En la mayoría de los casos, el 50% es el parámetro más común La variación esperada entre las distintas respuestas. Dejando un 50%, optarás por la hipótesis más conservadora. Respetando esta desviación típica te aseguras de tener una muestra lo suficientemente precisa como para representar a la población.El número de encuestados necesario:583 Tamaño mínimo recomendado de tu muestra. Supuestos de escenarios alternativosTamaño de la muestraMargen de error9.78%6.89%5.62%Nivel de confianzaTamaño de la muestra415583986 ¿Necesitas determinar el intervalo de confianza? Si necesitas determinar el intervalo de confianza, es decir, el porcentaje que define el grado de seguridad que puedes tener en los resultados obtenidos de tu encuesta, puedes utilizar la calculadora online de esta página, una herramienta sencilla e intuitiva para definir el intervalo de confianza y saber el grado de seguridad que puedes tener en los resultados obtenidos de tu muestra representativa.Más información sobre el intervalo de confianza >Nivel de confianza:Las opciones habituales son 90%, 95% o 99%. 90%95%99% Tu nivel de confianza (90%, 95% y 99% son parámetros habituales). Es el porcentaje que expresa el grado de confianza que tienes en tus resultados. Por ejemplo, 95% significa que 19 de cada 20 veces los resultados están dentro del margen de error (deberías obtener los mismos resultados el 95% de las veces).Tamaño de la muestra: Número total de encuestados.Población:Si no lo sabes, utiliza 20.000 Número total de personas que representa tu muestra (si no lo sabes, escribe 20.000 porque el tamaño de la muestra no cambia mucho para poblaciones más grandes).¿Desviación típica %?Deja el 50% si no estás seguro. En la mayoría de los casos, el 50% es el parámetro más común. La variación esperada entre las distintas respuestas Dejando un 50%, optas por la hipótesis más conservadora. Respetando esta desviación típica te aseguras de tener una muestra suficientemente precisa para representar a la población.Tu nivel de confianza es:0Crea encuestas y cuestionarios con Idsurvey #### Software de encuestas El software de encuestas más avanzado, de hoy con la IA. Descubre la funcionalidad de la IA Solicitar cita demo Los mejores profesionales de todo el mundo han elegido el software de encuestas IdSurvey. Crear cuestionarios Una herramienta de diseño de encuestas potente, fácil e intuitiva. Con IdSurvey, crear cuestionarios para tus encuestas es extremadamente fácil. Abre la interfaz del software de encuestas en tu navegador y elige entre las infinitas combinaciones de tipos de preguntas. Gracias a las herramientas avanzadas de la plataforma, es fácil crear incluso los cuestionarios más complejos. Más información sobre la creación de cuestionarios Solicitar demostración Recoger datos Distribuye la encuesta por teléfono, web o cara a cara y recoge los datos en tiempo real. IdSurvey es el software para encuestas online, encuestas telefónicas y entrevistas cara a cara. También puedes combinar varias metodologías en la misma encuesta con un solo clic. IdSurvey ofrece una flexibilidad increíble en la distribución del cuestionario, permitiéndote decidir la mejor estrategia de recogida de datos. Métodos de distribución y recogida de datos Solicitar demostración Analiza los resultados Informes y reportes inteligentes para análisis en tiempo real. Visualiza y analiza el progreso de la encuesta y los resultados de las entrevistas en tiempo real. Con informes y reportes perfectamente integrados en el software de encuestas, toda la información recopilada está inmediatamente disponible para el procesamiento y el análisis de los datos. Utiliza los informes auto-generados o personaliza los gráficos, métricas y diseños para adaptarlos a tu encuesta. Guarda y comparte el informe con un solo clic. Más información sobre Analysis and report Concertar demostración Un software de encuestas, varios modos de investigación. IdSurvey es el software de encuestas profesional con el que podrás realizar encuestas personalizadas en modo CATI, modo CAWI y modo CAPI o en modo mixto, accediendo a la plataforma directamente desde tu navegador. Elabora cuestionarios profesionales, elige el método de distribución más eficaz para tu empresa, recopila datos y compártelos con tu equipo en tiempo real. CATI Encuesta telefónica CAWI Encuesta en línea CAPI - Encuesta offline Prueba el cuestionario de muestra El programa de encuestas para empresas de nueva creación, PYME y grandes empresas. IdSurvey es un software de encuestas profesional potente, intuitivo y adaptable. Fácil de integrar con programas y plataformas de terceros. IdSurvey satisface las necesidades de institutos de investigación, organismos públicos y empresas de todos los tamaños que buscan un software todo en uno para encuestas en línea, encuestas telefónicas y entrevistas cara a cara. Estudios de mercado IdSurvey ofrece una flexibilidad increíble a las organizaciones e institutos de investigación, permitiéndoles elegir la mejor estrategia para cada estudio de mercado. Toda la información recopilada a través de la plataforma está disponible inmediatamente para la exportación de datos, estadísticas e informes. Empresa Con IdSurvey puedes realizar todo tipo de encuestas de empresa: sobre el compromiso de los empleados, la satisfacción de clientes y empleados, para recabar opiniones sobre eventos, para realizar estudios de mercado y marketing y mucho más. Gracias a las funciones avanzadas de IdSurvey, puedes desarrollar previsiones y estrategias basadas en datos. Organismos públicos IdSurvey es un software de encuestas diseñado para realizar encuestas estadísticas, investigaciones demográficas y sondeos de opinión de forma fácil, rápida y segura. La recogida de información permite a los organismos públicos y gubernamentales conocer rápidamente las necesidades y la satisfacción de ciudadanos, votantes, empleados, pacientes y todo tipo de usuarios. Universidad Mejora la experiencia académica realizando encuestas educativas en escuelas y universidades. IdSurvey es un software de encuestas y sondeos popular entre universidades e instituciones educativas. Puedes medir, analizar y mejorar la experiencia de alumnos, profesores y personal utilizando la metodología de encuesta más eficaz. Descubre IdSurvey El software de encuestas más popular entre los profesionales. Solicitar demostración Principales características del software de encuestas Una plataforma para crear encuestas únicas y personalizadas, repleta de funciones avanzadas y herramientas integradas. INTERFAZ INTUITIVA INVITACIONES POR CORREO ELECTRÓNICO INVITACIONES SMS INVESTIGACIONES PERSONALES OFFLINE EXPORTACIÓN DE DATOS XLS, CSV, SPSS INFORME PROGRAMADOR DE ENCUESTAS MENSAJES DE DIFUSIÓN SOFTPHONE INTEGRADO MÁS DE 50 TIPOS DE PREGUNTAS INTERFAZ RESPONSIVA INVESTIGACIONES DE MODO MIXTO GESTIÓN DE ENLACES MULTIPANEL TABLERO CONTROL DE CALIDAD SUPERVISOR IMPRIMIR CUESTIONARIO INFORME EN LÍNEA CODIFICACIÓN DE RESPUESTAS ABIERTAS CON AI LÓGICA Y GESTIÓN DE FLUJOS MODO DE PRUEBA DE ENCUESTA REAL PLANTILLAS PERSONALIZABLES GESTIÓN DE CUOTAS GESTIÓN DEL BUCLE DE PREGUNTAS GRÁFICOS Y TABLAS SUPERVISOR DEL CUADRO DE MANDOS INFORME EN POWERPOINT EDITORES WYSIWYG Y ARRASTRAR Y SOLTAR RESULTADOS EN TIEMPO REAL ONCLOUD LIBRE GESTIÓN DE VARIABLES DE NOMBRE GESTIÓN MULTILINGÜE COMPARTIR RESULTADOS EN TIEMPO REAL FUNCIONAMIENTO DEL CHAT INFORME EN FORMATO PDF TABLA CRUZADA Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Software de encuestas IA Descubre el poder de la inteligencia artificialLa IA de IdSurvey simplifica la codificación de las respuestas abiertas y automatiza el análisis descriptivo, convirtiendo los datos brutos en información útil con una eficiencia sin precedentes. Esto permite centrarse en las interpretaciones estratégicas y tomar decisiones informadas de forma más rápida y efectiva. Solicita una demo del AI Desarrollado en colaboración con la Universidad de Siena - Laboratorio de Análisis Políticos y Sociales. Software de encuestas IA Codificación de respuestas abiertas Con la introducción de la IA, IdSurvey ahora puede codificar automáticamente las respuestas abiertas, convirtiendo un proceso tradicionalmente largo y complejo en una actividad rápida y eficiente. Gracias a la integración con ChatGPT, la IA analiza y categoriza automáticamente las respuestas de los participantes, asegurando una codificación precisa y coherente. Esto no solo reduce drásticamente el tiempo y los recursos necesarios para la codificación, sino que también permite identificar nuevas categorías útiles para el análisis de datos. Solicita una demostración de la IA Software de encuestas IA Análisis descriptivo e información automática Recibe valiosos conocimientos directamente de la IA. Identifica tendencias, patrones y relaciones significativas en los datos con facilidad, obteniendo una comprensión más profunda de las opiniones y necesidades de los encuestados. Los datos recopilados se analizan en tiempo real, proporcionando una descripción detallada e inmediata de las tendencias y patrones emergentes. Los conocimientos automáticos ayudan a identificar rápidamente la información más relevante, facilitando decisiones basadas en datos concretos y actualizados. Solicita una demo de IA Software de encuestas IA Asociación e innovación Las nuevas funcionalidades que utilizan la IA de ChatGPT fueron desarrolladas en colaboración con la Universidad de Siena - Laboratorio de Análisis Políticos y Sociales, Departamento de Ciencias Sociales, Políticas y Cognitivas - dentro del marco del PON "Investigación e Innovación". Powered by Solicita una demo de la IA Descubre la IA de IdSurvey Solicita una demostración y mira IdSurvey AI en acción Solicita demo de Software de encuestas IA FAQ ¿Qué es la IA?IA significa Inteligencia Artificial. La IA se enfoca en crear sistemas capaces de realizar tareas que normalmente requieren inteligencia humana. Estas tareas incluyen, por ejemplo, la comprensión del lenguaje, el reconocimiento de patrones, la resolución de problemas y la toma de decisiones.¿Cómo utilizar la inteligencia artificial para encuestas?La inteligencia artificial puede mejorar la investigación y recopilación de datos en diversas etapas del proceso de diseño e implementación de la encuesta. Durante la fase de diseño, la inteligencia artificial puede ayudar a formular preguntas personalizadas para cada encuestado. Durante la recopilación de datos, la inteligencia artificial puede automatizar los seguimientos y rastrear las respuestas. Una de las aplicaciones más útiles es el análisis de datos. La inteligencia artificial para el análisis de la encuesta puede examinar eficazmente las respuestas abiertas, identificando temas y categorizando comentarios. Además, la inteligencia artificial puede interpretar informes y estadísticas, proporcionando discernimiento y recomendaciones basadas en los datos recopilados durante la encuesta.¿Cómo utilizar la inteligencia artificial para el análisis de encuestas?La IA puede ser aplicada al análisis de encuestas en diversos procesos. Por ejemplo, puede aprovechar técnicas de procesamiento de lenguaje natural para elaborar y comprender las respuestas de texto, identificando automáticamente las tendencias y temas mencionados en las respuestas. La inteligencia artificial también puede aplicarse a la profundización y a los análisis. De hecho, puede proporcionar información profunda sobre la base de los datos recogidos, destacando los resultados y tendencias principales. La IA también puede ofrecer recomendaciones sobre acciones a tomar basadas en el análisis de datos, ayudando a los investigadores en procesos de toma de decisiones.¿Cuáles son las herramientas de investigación de IA más comunes?En el mercado moderno de software para encuestas, algunas de las herramientas más avanzadas están comenzando a utilizar la tecnología de Inteligencia Artificial (IA) para simplificar el diseño y análisis de encuestas para los investigadores. Las aplicaciones más comunes incluyen:Diseño de encuestas: la IA ayuda a formular preguntas y personalizarlas con flujos dinámicos.Distribución de encuestas: la IA optimiza la segmentación de público y los tiempos de publicación de las encuestas.Análisis de datos: la IA ayuda en la limpieza de datos, la codificación de texto, el análisis estadístico y la generación de ideas y comentarios. #### Software de experiencia del cliente Software de experiencia del cliente. La experiencia del cliente, o CX, es un aspecto fundamental para cualquier empresa que quiera crear relaciones duraderas con sus clientes. Crear una experiencia de compra positiva y personalizada se ha convertido en el principal punto de diferenciación para muchas empresas en un mundo cada vez más orientado al cliente. Con IdSurvey, una sólida estrategia de experiencia del cliente y la recopilación de datos de la Voz del Cliente, puedes maximizar la fidelidad, el compromiso y la satisfacción del cliente, aumentando la reputación de la marca. Solicitar demostración Software de experiencia del cliente, el cliente en el centro.IdSurvey proporciona una plataforma integral para evaluar la experiencia del cliente en cada etapa del recorrido del cliente, ofreciendo experiencias personalizadas mediante el análisis de los datos del cliente. Con IdSurvey puedes descubrir información valiosa que te servirá para emprender acciones específicas y concretas para mejorar la experiencia general del cliente. Mejora cada punto de contacto con la recopilación de datos de la voz del cliente.Con IdSurvey y las estrategias de CX, puedes mejorar la experiencia del cliente en cada punto de contacto, ya sea en línea, en la tienda o en las interacciones postventa. Analizando los datos de los clientes, se pueden identificar los puntos fuertes y débiles de la experiencia de compra y emprender acciones específicas para mejorarla. Encuesta "La voz del cliente" para conocer la opinión de los clientes.La voz del cliente, o VoC, es la parte de la experiencia del cliente cuyo objetivo específico es recoger sus opiniones. Con IdSurvey puedes recoger y analizar las opiniones de los clientes mediante encuestas específicas de la Voz del Cliente para conocer sus necesidades, expectativas y sugerencias. Con estos valiosos datos, tu empresa podrá mejorar la fidelización y aumentar sus posibilidades de éxito en el mercado. Descubre IdSurvey Software de experiencia del cliente El programa de encuestas más popular entre los profesionales. Solicitar demostración Software de experiencia del cliente, infinitas posibilidades de crecimiento. Mejora la fidelidad de los clientes Implicar al cliente en cada interacción con tu empresa contribuye a mejorar su fidelidad a tu marca. Identifica a los clientes pasivos o detractores e involúcralos para mejorar la reputación de tu empresa. Maximiza el valor para el cliente Conocer y retener a tus clientes significa que tienes más oportunidades de vender nuevos productos o servicios que satisfagan las necesidades y expectativas reales de tus clientes. Con la encuesta CX y la encuesta VoC puedes conocer realmente a tus clientes. Reduce el abandono de clientes Optimizar la experiencia del cliente y escuchar activamente la Voz del Cliente mejora la satisfacción y el compromiso del cliente, reduciendo las tasas de abandono y añadiendo valor al ciclo de vida del cliente. Encuentra estrategias de alto impacto El análisis de los datos recogidos para la Experiencia del Cliente y la Voz del Cliente te permite encontrar incluso las percepciones menos predecibles. Entonces podrás decidir cuáles son las estrategias de acción más eficaces e impactantes. Optimizar productos y servicios Mejora los productos y servicios adaptándolos a las opiniones y sugerencias recogidas en la encuesta La Voz del Cliente. Mejora la tienda online o física, las ventas y el servicio posventa mediante los comentarios de la encuesta sobre la experiencia del cliente. Estudia a la competencia También puedes crear encuestas sobre la Experiencia del Cliente y la Voz del Cliente para recopilar datos y estudiar la posición de tus competidores, identificar sus estrategias, conocer sus puntos débiles y fuertes. Software de Experiencia del Cliente todo en uno. Encuestas web Distribuye la encuesta online enviándola por correo electrónico o mensaje de texto, publicándola en tu sitio web o páginas sociales. Inserta el código QR en el recibo o aplica cualquier estrategia para captar al cliente después de cada punto de contacto. Investigaciones telefónicas Entrevista a los clientes por teléfono para obtener datos más precisos y fiables. Gestión de operadora, supervisión, softphone y centralita, todo perfectamente integrado, accesible desde el navegador y sin instalar ningún plug-in ni software de terceros. Encuestas presenciales Involucra a los clientes calientes directamente en el punto de venta con encuestas, entrevistas o simples peticiones de opinión. La aplicación para dispositivos móviles Apple y Android funciona incluso sin conexión wifi o de red celular, por lo que puedes entrevistar a tus clientes en cualquier lugar. Encuestas de modo mixto Con IdSurvey puedes combinar varias metodologías de distribución en una sola encuesta. Incluso puedes iniciar una entrevista por teléfono y enviar un correo electrónico al cliente para que la complete más tarde con total autonomía. Remitente del correo electrónico Descubre la intuitividad de Email Sender. Crea campañas de invitación a cuestionarios a una lista de clientes o sólo a los que cumplan determinadas características. Gestiona recordatorios automáticos y mucho más. Remitente SMS Toda la potencia de Email Sender incluso para SMS. Todo está realmente integrado en IdSurvey. El cliente verá el nombre de tu empresa como remitente, o si lo prefieres puedes introducir un número de teléfono específico. Análisis e informe Análisis e Informe es la potente herramienta de elaboración de informes de IdSurvey. Visualiza el informe automático con los datos de tu encuesta o créalo según tus necesidades. Puedes exportarlo en varios formatos o compartir el enlace del informe actualizado en tiempo real con tus compañeros de trabajo. Tablas cruzadas Analiza los datos recogidos con la herramienta avanzada de creación y gestión de tablas cruzadas multinivel. Explota numerosas métricas e identifica correlaciones, tendencias y los segmentos de clientes más significativos estadísticamente. Control de calidad Revisa las entrevistas recogidas, identifica las que son incoherentes y valida las entrevistas que se incluirán en los resultados y los informes. De este modo, puedes afinar fácilmente la fiabilidad y coherencia de los datos recogidos. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración PREGUNTAS FRECUENTES ¿Qué es la Experiencia del Cliente?La experiencia del cliente, a menudo abreviada como CX, se refiere a las emociones, percepciones e interacciones que un cliente tiene con una empresa o marca mientras compra y utiliza los productos o servicios ofrecidos. La experiencia del cliente es un concepto que se aplica tanto a los productos y servicios online como a los físicos. Esta experiencia abarca diversos aspectos que pueden afectar a la percepción general del cliente, como la calidad del producto, la experiencia de compra en línea o en la tienda, la asistencia del personal de ventas, la gestión de las devoluciones y reclamaciones, la facilidad de acceso a la información sobre el producto o servicio, la claridad de las políticas de la empresa y la transparencia en las comunicaciones con el cliente. En otras palabras, la experiencia del cliente representa la forma en que un cliente percibe y vive toda la experiencia de comprar y utilizar un producto o servicio. El objetivo de las empresas es ofrecer una experiencia positiva a sus clientes, para retenerlos y obtener comentarios positivos sobre la marca. La experiencia del cliente es un elemento clave de la estrategia corporativa, ya que puede influir en la reputación y el éxito de la marca. Las empresas que invierten en la experiencia del cliente pueden beneficiarse de un mayor compromiso del cliente, una mayor fidelidad y una mayor propensión de los clientes a recomendar la empresa a amigos y familiares. ¿Qué entendemos por puntos de contacto en la experiencia del cliente?Los puntos de contacto se refieren a los momentos en los que el cliente entra en contacto con una empresa o marca, ya sea antes o durante la compra de un producto o servicio, o después de la propia compra. Los puntos de contacto pueden ser diferentes e incluir, por ejemplo: Visita el sitio web de la empresa o sus perfiles en las redes sociales, Interacción con el personal de ventas en una tienda física o en línea, Solicitar información o asistencia a través de canales de comunicación como el correo electrónico, el chat o el teléfono, Uso del producto o servicio adquirido, Tramitación de devoluciones o reclamaciones. Los puntos de contacto pueden tener un impacto significativo en la experiencia del cliente y en la percepción general que éste tiene de la empresa o la marca. Por ejemplo, una interfaz del sitio web poco clara o un servicio de atención al cliente poco útil e ineficaz pueden afectar negativamente a la percepción del cliente. Para identificar todos los puntos de contacto entre el cliente y tu empresa, es aconsejable realizar un mapeo del recorrido del cliente, una técnica especial para representar visualmente todo el recorrido de interacción entre el cliente y la empresa. ¿Por qué es importante la experiencia del cliente en cada punto de contacto?Analizar cada punto de contacto con el cliente es crucial para comprender cómo mejorar la experiencia del cliente y construir una relación duradera con él. Evaluar cada punto de contacto puede ayudar a las empresas a identificar los problemas que encuentran los clientes durante su viaje de compra y a tomar medidas correctivas para mejorar la experiencia general. Por ejemplo, si el análisis muestra que a muchos clientes les resulta difícil encontrar la información que necesitan en el sitio web de la empresa, ésta podría intentar simplificar la navegación por el sitio web y mejorar la búsqueda de información. Además, el análisis de los puntos de contacto puede ayudar a las empresas a personalizar la experiencia de compra de sus clientes. Por ejemplo, si un cliente ya ha realizado una compra, la empresa podría enviarle ofertas personalizadas basadas en sus intereses y preferencias. Analizar cada punto de contacto con el cliente puede ayudar a las empresas a comprender mejor las necesidades y expectativas de sus clientes, tomar las medidas correctoras necesarias para mejorar la experiencia de compra y personalizar la experiencia para satisfacer las necesidades individuales de cada cliente. De este modo, las empresas pueden establecer relaciones duraderas con sus clientes y aumentar su fidelidad y satisfacción. ¿Qué significa Voz del Cliente?La Voz del Cliente (VoC) y la experiencia del cliente (CX) son dos conceptos estrechamente relacionados pero distintos. Mientras que la CX se refiere a la experiencia general del cliente, es decir, al conjunto de interacciones que los clientes tienen con una empresa durante su viaje de compra y postcompra, la Voz del Cliente se refiere específicamente a la recogida, análisis e interpretación de las opiniones de los clientes sobre un producto o servicio. La VoC es una herramienta clave para comprender las necesidades y expectativas de los clientes y mejorar la CX, ya que permite a las empresas recopilar información valiosa sobre las preferencias, necesidades y opiniones de sus clientes. Sin embargo, la CX también incluye otros factores, como la facilidad de uso de los productos, la facilidad de acceso a los servicios y la calidad del servicio posventa, que van más allá de la simple recogida de opiniones de los clientes. En resumen, la VoC es un elemento importante de la CX, pero no representa toda la experiencia del cliente. ¿Cómo recopilar datos para la Experiencia del Cliente y la Voz del Cliente?En algunos casos, una empresa puede tener ya algunos datos para analizar, como interacciones en redes sociales, datos de uso de sitios web o aplicaciones. Sin embargo, es crucial que los datos sean fiables, por lo que la recogida de opiniones y comentarios mediante encuestas y entrevistas se considera el método principal. Los métodos más utilizados para recopilar datos sobre la experiencia del cliente son las simples solicitudes de opinión o las encuestas ofrecidas tras un punto de contacto. Se puede, por ejemplo, solicitar una valoración sobre la experiencia de compra, el producto o servicio adquirido, la satisfacción con el servicio posventa, o estructurar cuestionarios breves para saber más sobre aspectos de la experiencia del cliente con el punto de contacto. La misma estrategia puede utilizarse para la Voz del Cliente, pidiendo opiniones, preferencias y necesidades de forma más precisa, estructurando entrevistas más profundas y administrándolas, preferiblemente por teléfono o, en su caso, en persona. IdSurvey no sólo tiene potentes funciones de análisis e informes, sino que también te permite combinar varias metodologías simultáneamente y ofrece herramientas avanzadas para encuestas telefónicas, web y presenciales. Las herramientas de informes y análisis te permiten encontrar las conclusiones de cada encuesta. #### Solicitar artículo de la Knowledge base IdSurvey Base de conocimientos. Solicita un nuevo artículo de la Base de conocimientos. #### Solicitar demostración Solicita una demostración Rellena el formulario para programar una demostración de IdSurvey. IdSurvey es el software más popular entre los profesionales.Gracias a las herramientas avanzadas de IdSurvey, es fácil crear incluso los cuestionarios más complejos.Reserva hoy una demostración gratuita. Opiniones de Capterra 4.8/5 Per favore compila il form Los mejores profesionales de todo el mundo han elegido el software de encuestas IdSurvey. La plataforma más potente, fácil y popular para profesionales. Estudios de mercado IdSurvey ofrece una flexibilidad increíble y te permite elegir la mejor estrategia para cada investigación. Toda la información recogida está disponible inmediatamente para estadísticas e informes. Business Con IdSurvey puedes realizar todo tipo de encuestas: sobre el compromiso de los empleados, la satisfacción de clientes y empleados, opiniones sobre eventos, estudios de mercado, estudios de marketing y mucho más. Organismos públicos Encuestas para organismos públicos y gubernamentales. Recoger información mediante encuestas online, presenciales offline o telefónicas permite conocer rápidamente las necesidades y la satisfacción de ciudadanos, votantes, empleados, etc. Universidad Mejora la experiencia académica. IdSurvey es un software de encuestas muy popular entre las universidades para medir, analizar y mejorar la experiencia de estudiantes, profesores y personal. Solicita una demostración y descubre por qué IdSurvey es el software más popular entre los profesionales. Solicitar demostración #### Soporte y servicios Apoyo y servicios Solicitar demostración Asistencia experta al alcance de tu mano. Nuestro equipo de asistencia está listo para ayudarte, todo el día, todos los días. Al comprar IdSurvey accedes a un equipo de profesionales que pueden formarte en el uso del software de encuestas y guiarte en la configuración y el desarrollo de encuestas complejas. Apoyo profesional El equipo de asistencia está altamente especializado y puede guiarte en el desarrollo y la configuración de las encuestas más complejas. Formación y puesta en marcha Elige formación básica o avanzada. En sólo unas horas de formación, tu equipo estará listo para aprovechar toda la potencia de IdSurvey. Servicio de ayuda Gracias a tu área de entradas, puedes solicitar asistencia en cualquier momento. Uno de nuestros expertos se pondrá en contacto contigo en breve. Abrir un ticket Base de conocimientos Accede a la base de conocimientos para conocer soluciones y estrategias para configurar y construir cuestionarios. Ir a la base de conocimientos Orientación y documentación IdSurvey tiene una ayuda en línea para cada una de las funciones del programa de encuestas, para que puedas descubrir fácilmente todas las funciones. Asistencia avanzada y personalización ¿Tienes que desarrollar una investigación muy compleja? Solicita personalización o asistencia avanzada a nuestro equipo. Maximiza tu inversión con el apoyo de profesionales experimentados. Nuestros servicios de alto valor añadido garantizan el éxito de la implantación de IdSurvey para un retorno de la inversión extremadamente rápido. Nuestros asesores te guiarán paso a paso en la configuración de encuestas, la gestión de proyectos, las integraciones y las implementaciones específicas. Informatización de los cuestionarios Nuestro equipo de expertos conoce las mejores estrategias y soluciones para informatizar encuestas de cualquier complejidad. Puedes confiar la informatización de todo el cuestionario a nuestro equipo o solicitar asesoramiento y soluciones específicas. Asistencia a proyectos Trabaja con nuestros asesores y técnicos especializados. El equipo de IdSurvey puede ayudarte en todas las fases del proyecto, como la gestión de cuotas y contactos, las pruebas del cuestionario y de toda la encuesta, las exportaciones y el asesoramiento sobre el análisis de datos. Formación a medida Compartimos contigo nuestra experiencia y profesionalidad. Para conocer y aprovechar al máximo IdSurvey, nuestros expertos pueden formar a tus investigadores, supervisores, detectores y entrevistadores. Asistencia técnica del sistema Soporte dedicado a los clientes que han optado por instalar IdSurvey en sus servidores. Nuestro equipo te apoyará en las actualizaciones, configuraciones e integraciones del sistema. Noticias y novedades IdSurvey crece día a día, a menudo escuchando las necesidades de nuestros clientes. Nuestro departamento de investigación y desarrollo transforma ideas y requisitos en funciones versátiles y fáciles de usar. Con IdSurvey siempre tendrás una encuesta de software actualizada. Personalizaciones y añadidos ¿Necesitas personalización, una nueva función o integración con software externo? Nuestro equipo analizará tus necesidades y creará funcionalidades específicas a medida. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Alojamiento - OnCloud La infraestructura OnCloud de IdSurvey ofrece una eficacia y una estabilidad de servicio muy elevadas gracias a un sofisticado sistema de equilibrio de carga. Seguridad SSL Conexiones seguras gracias al protocolo https. Servidores y cortafuegos redundantes Sistema avanzado de equilibrio de carga ARR. Copia de seguridad Se mantienen copias de seguridad diarias durante 12 meses. Sin costes de hardware Cero costes de infraestructura y mantenimiento del servidor. Almacenamiento Servidores SQL conectados por NFS en almacenes de datos redundantes Full-SSD. Tiempo de actividad Tiempo de actividad del servicio 99,99%, Tiempo de actividad del almacenamiento 99,999999999%. Vivienda - En el local Si tu organización tiene requisitos especiales o si necesitas gestionar tú mismo los servidores, elige entre el alojamiento OnCloud y OnPremises. En la nube Previa solicitud, IdSurvey puede instalarse en una nube dedicada (Housing) con registro continuo de accesos y actividad. Es posible configurar una mayor frecuencia de copias de seguridad y contratar Acuerdos de Nivel de Servicio especiales. También es posible solicitar acceso directo a la base de datos MS SQL de IdSurvey. En las instalaciones Si se solicita, IdSurvey puede instalarse en servidores propiedad del cliente, lo que permite una gestión completa de la infraestructura y de la base de datos Microsoft SQL. IdSurvey se distribuye a través de una máquina virtual ya configurada y lista para arrancar. Los sistemas de virtualización compatibles son VmWare y Citrix. #### Supervisor encuesta telefónica Supervisor encuesta telefónica La herramienta más avanzada para el control absoluto de las investigaciones telefónicas. Supervisor encuesta telefónica: Controla el rendimiento de los operadores en tiempo real Herramientas de supervisión, control y seguimiento del rendimiento de los teleoperadores en un único cuadro de mandos diseñado para supervisores y jefes de equipo. Controla la calidad y supervisa la productividad de los teleoperadores empleados en tu centro de llamadas o en el servicio de atención al cliente de tu empresa. Utiliza la lista simple o la tabla ampliada y elige entre más de 80 métricas y metadatos. Crea, edita y guarda tus propios cuadros de mando o descubre los que están disponibles listos para usar. Posición Marca los campos "Posición" y "Tiempo transcurrido" para conocer la posición actual del operador en el cuestionario y cuánto tiempo lleva trabajando en esa página concreta. Detección de ralentí Utiliza el sistema de "Detección de inactividad" para controlar el tiempo de trabajo real y el tiempo de inactividad de cada telefonista del centro de llamadas. Puntuación del entrevistador Utiliza el indicador especial "Puntuación del entrevistador" para mantener controlado en todo momento el rendimiento de los operadores. Descubre Supervisor encuesta telefónica Supervisor encuesta telefónica: Watcher Mira una repetición en directo de la ventana de trabajo de los teleoperadores. Supervisor también incluye Watcher, la herramienta de monitorización de pantalla que permite a los supervisores observar la ventana del operador en directo. La pantalla esencial muestra el nombre o nombre de usuario del operador observado, el nombre de la encuesta y la réplica de la ventana de trabajo activa. Supervisor encuesta telefónica ¡Respeta la privacidad! Watcher garantiza que se respete la privacidad de los entrevistadores: de hecho, sólo se comparte la pantalla de trabajo, ignorando cualquier otra ventana o actividad que el operador pueda estar realizando en su puesto de trabajo. La tecnología del Observador no requiere la instalación de software o plug-ins adicionales. Solicitar demostración Control absoluto de las investigaciones telefónicas Utiliza Supervisor encuesta telefónica para controlar a los operadores de CATI. Consulta Controla fácilmente cada detalle de las actividades de los operarios utilizando vistas ya preparadas y crea tu propio cuadro de mando de supervisor personalizado. Selecciona, mueve y ordena columnas de datos. Personaliza Elige entre más de 80 métricas las más relevantes para tu negocio. Selecciona parámetros relativos a los resultados de las llamadas, tiempos de trabajo, medias horarias y diarias, información en tiempo real y mucho más. Herramientas Utiliza herramientas avanzadas como "Detección de inactividad", "Posición" y "Puntuación del entrevistador" para controlar rápidamente el progreso de las entrevistas, incluso sin mirar la pantalla del operador. Watcher Accede rápidamente a la réplica de la interfaz del operador y controla el trabajo de tus entrevistadores en tiempo real. Características del Supervisor encuesta telefónica Observador Observa una réplica en tiempo real de la pantalla del operador sin necesidad de instalar software ni complementos adicionales. Panel de control en tiempo real Todos los datos disponibles en el panel del Supervisor son en tiempo real y precisos al segundo. Posición Averigua la posición actual del operador en la entrevista, incluso sin mirar la pantalla, con Watcher. Tiempo transcurrido Muestra el tiempo que el operador ha permanecido inmóvil en la página del cuestionario y resalta la cifra si el tiempo supera el umbral establecido. Detección de ralentí Registra automáticamente el tiempo de inactividad de los operarios y averigua el tiempo de trabajo exacto. Puntuación del entrevistador Averigua la posición actual del operador en la entrevista, incluso sin mirar la pantalla, con Watcher. Métricas y metadatos Aprovecha las más de 80 métricas y metadatos para personalizar tu panel con los datos más importantes para ti. Personaliza Elimina una columna, muévela o añade una nueva. Adapta el panel de control a tus necesidades. Configura Elige el formato de tiempo humanizado o simplificado, personaliza los umbrales de puntuación del entrevistador y de tiempo transcurrido. Estándar o ampliado Muestra hasta 10 datos esenciales en la tabla simple o utiliza la tabla ampliada para añadir tantas métricas como necesites. Todas las encuestas Supervisa las actividades de todas las investigaciones en curso o selecciona una específica para un control exhaustivo de las actividades. Hoy o sesiones actuales Elige si quieres mostrar todos los datos de sólo las sesiones actuales o los de todo el día incluyendo varios turnos. Vistas Guarda tus cuadros de mando personalizados o utiliza los ya configurados para distintos casos de uso en las vistas. Actividad CATI También aprovecha toda la potencia del supervisor para analizar las actividades de los días anteriores de los operadores telefónicos. Privacidad Watcher sólo muestra la pantalla CATI de IdSurvey e ignora cualquier otra actividad en el puesto de trabajo del operador. Chat Utiliza el chat con notificaciones y confirmaciones de lectura para comunicarte con los operadores en tiempo real. Difusión de mensajes Publica anuncios diarios o permanentes visibles para todos los operadores conectados a la encuesta. Llamada de intrusión Escucha la llamada, comunícate con el operador o interviene activamente en la conversación. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración #### Telecomunicaciones Obtén datos valiosos con IdSurvey para encuestas de telecomunicaciones. El sector de las telecomunicaciones está en constante evolución y crecimiento, con una amplia gama de servicios y tecnologías a disposición de los consumidores. En este contexto, las encuestas de telecomunicaciones y la recogida de opiniones son herramientas clave para ayudar a las empresas a comprender las necesidades y preferencias de sus clientes y a evaluar la satisfacción de los usuarios con sus servicios. Solicitar demostración Saca el máximo partido a IdSurvey Experiencia del cliente con encuestas de telecomunicacionesTu empresa de telecomunicaciones puede realizar encuestas para saber si los clientes están satisfechos con los servicios y productos ofrecidos y para identificar cualquier problema o insatisfacción. El análisis de los datos recogidos ayuda a la empresa a comprender cómo mejorar sus productos y servicios para responder mejor a los clientes y mantener un alto nivel de satisfacción. Descubre las preferencias de los clientesDescubre las preferencias y necesidades de tus clientes para ofrecerles productos y servicios personalizados. Esto ayuda a la empresa a comprender cuáles son las necesidades y expectativas de los clientes y a crear ofertas mejor adaptadas a sus necesidades, nuevos servicios y productos: analizar las preferencias de los clientes puede ayudar a la empresa a identificar nuevas oportunidades de negocio. Conocimiento de la marca con encuestas de telecomunicacionesEstudia la reputación de la marca de tu empresa y evalúa cómo la perciben los clientes, si la asocian a determinadas características o ventajas. Utiliza los resultados de la encuesta para evaluar la eficacia de tus estrategias de marketing y decidir cómo invertir en el futuro para mejorar la percepción de la marca de tu empresa de telecomunicaciones. Elige cómo llevar a cabo tus encuestas de telecomunicaciones. Con IdSurvey puedes elegir cómo realizar tus encuestas, desde la distribución del cuestionario hasta la recogida de datos, de tres modos distintos. Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración IdSurvey, el software de recogida de encuestas de telecomunicaciones con infinitas aplicaciones. Con IdSurvey puedes llevar a cabo investigaciones online, telefónicas y offline para una gran variedad de fines: Experiencia del cliente Preferencias de los clientes Conocimiento de la marca Estudios de mercado Encuesta de salida Encuestas sobre la experiencia de los usuarios Análisis de la competencia Compromiso de los empleados La solución integrada de herramientas avanzadas para encuestas de telecomunicaciones, recogida de opiniones y análisis de datos. IdSurvey te ofrece una amplia gama de herramientas para diseñar y desplegar cualquier tipo de encuesta: desde la construcción del cuestionario hasta la recogida de datos y la generación de informes en tiempo real. Más de 50 tipos de preguntas.Con IdSurvey, tienes acceso a una amplia gama de tipos de preguntas, desde preguntas de opción múltiple a preguntas abiertas, desde preguntas de valoración con distintas opciones de visualización a preguntas deslizantes estándar o comparativas. No hay límites para el diseño de tu cuestionario. Demanda y análisis de NPS®.La aplicación NPS® te permite analizar de un vistazo la reputación de marca de tu empresa de telecomunicaciones, conocer a los promotores y a los detractores, y así encontrar estrategias para aumentar tu reputación de marca. Softphone web integradoIdSurvey proporciona una interfaz completa para entrevistas telefónicas que también incluye un softphone integrado que no requiere configuración. El operador sólo tiene que acceder a la interfaz desde el navegador para empezar a trabajar inmediatamente y sin distracciones. Campañas por correo electrónico.Crea campañas de correo electrónico para enviar invitaciones a entrevistas. Todo está integrado y es inmediato, por lo que puedes programar que los correos restantes se envíen sólo a los clientes que aún no han terminado la entrevista. Además, aprovecha la versatilidad de las campañas inteligentes para automatizar el envío en función de los criterios que elijas. Campañas SMS.Aprovecha la velocidad de los SMS para llegar a un público más amplio y conseguir entrevistas aún más rápido. Las campañas por SMS ofrecen todas las ventajas de las campañas por correo electrónico: permanencia, campañas inteligentes e informes y envío de resultados. Integraciones.Nuestro equipo puede ayudarte a integrar IdSurvey con tus sistemas, por ejemplo CRM, para crear la infraestructura perfecta para las necesidades de tu empresa. Ponte en contacto con nuestros expertos para descubrir las infinitas posibilidades de integración. Soluciones escalables y flexibles. Adquiere las licencias necesarias en función del número de operadores que vayan a trabajar simultáneamente o descubre la solución "token" si no vas a utilizar IdSurvey de forma continuada. Así, tu inversión siempre será adecuada a tu uso real. Temas personalizable. Personaliza la apariencia de los cuestionarios y los correos electrónicos de invitación con los colores y el estilo de tu marca. Incluye el logotipo para crear una experiencia de usuario única y reforzar la percepción de tu marca. Informes automáticos y personalizables. Utiliza la potente herramienta de análisis e informes de IdSurvey para evaluar los datos recogidos en las encuestas. Aprovecha los informes automáticos o crea informes personalizados. Exporta o comparte el informe con tu equipo. Apoyo especializado Con IdSurvey, puedes contar con un equipo de expertos siempre dispuesto a ayudarte. Te proporcionarán la formación necesaria para utilizar el software de forma óptima, y te guiarán en la configuración y desarrollo de encuestas complejas. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Satisfacción y fidelización del cliente en el sector de las telecomunicaciones. Una de las razones por las que es importante conocer la experiencia del cliente es que está directamente relacionada con su fidelidad. Los clientes satisfechos tienen más probabilidades de seguir utilizando los servicios de una empresa y de recomendarla a amigos y familiares. Por el contrario, es más probable que los clientes insatisfechos busquen alternativas y rescindan el contrato. Recopilar información valiosa sobre la experiencia del cliente en el sector de las telecomunicaciones permite a las empresas identificar los problemas que causan insatisfacción y tomar las medidas necesarias para resolverlos. Además, la experiencia del cliente permite a las empresas adaptar sus servicios a las necesidades de sus clientes. Por ejemplo, si una empresa de telecomunicaciones descubre que muchos de sus clientes utilizan servicios de streaming de vídeo, puede decidir ofrecer paquetes de tarifas específicos para estos servicios. De este modo, la empresa puede satisfacer mejor las necesidades de los clientes y aumentar su satisfacción. La experiencia del cliente es un concepto en constante evolución, ya que las necesidades y preferencias de los clientes pueden cambiar con el tiempo. Por eso es importante que las empresas de telecomunicaciones sigan controlando y evaluando la experiencia del cliente mediante encuestas y sondeos. De este modo, pueden identificar los problemas y tomar las medidas necesarias para mejorar la satisfacción del cliente. #### Universidad Encuestas académicas y Sondeos en Escuelas y Universidades Solicitar demostración El software para encuestas académicas y cuestionarios de evaluación más popular entre universidades y escuelas La administración de encuestas y cuestionarios a alumnos y profesores es un método excelente para realizar encuestas educativas en institutos y universidades mediante las cuales mejorar la experiencia académica y los niveles de satisfacción de alumnos, profesores y personal extraescolar. IdSurvey es un software de encuestas educativas especialmente popular entre las universidades porque les permite medir y analizar la experiencia de los estudiantes, el profesorado y el personal de una forma sencilla y segura. Gracias a su potencia, seguridad y sistema de licencias específico para universidades, IdSurvey es el sistema ideal para tu institución. IdSurvey ayuda a tu instituto y a tu universidad a: Identificar problemas ocultos y puntos críticos Recopilando información en profundidad sobre la experiencia de los estudiantes, el profesorado, el campus y los antiguos alumnos, puedes identificar problemas ocultos y planificar soluciones para mejorar todos los aspectos de tu escuela y universidad. Medir la experiencia académica Con IdSurvey puedes mejorar la trayectoria educativa y personal de tus alumnos, tanto dentro como fuera del aula. Identifica los factores de compromiso y crea oportunidades de formación para garantizar el éxito de alumnos, antiguos alumnos y profesores. Mejorar la participación con encuestas académicas Con IdSurvey puedes conocer la opinión y percepción de todo tu personal, becarios y antiguos alumnos para mejorar el compromiso en función de las necesidades reales de cada individuo. IdSurvey, el programa de encuestas académicas con infinitas aplicaciones. Con IdSurvey puedes realizar encuestas académicas online, por teléfono y offline, para una gran variedad de fines: Satisfacción de los estudiantes. Agradecimiento a los profesores. Evaluación del curso. Orientación escolar. Orientación postgrado. Cuestionarios de aprendizaje. Evaluación de los servicios docentes. Satisfacción tras seminarios o eventos. Encuestas de satisfacción del servicio. Más información sobre la creación de cuestionarios Elige cómo realizar tus encuestas académicas en escuelas y universidades Con IdSurvey puedes elegir cómo realizar tus encuestas en escuelas y universidades, desde la distribución de cuestionarios hasta la recogida de datos, desde tres modalidades diferentes: Software CATI Formulario de entrevista telefónica. Software CAWI Formulario de encuesta en línea. Programa CAPI Formulario de entrevista presencial. Modo mixto Distribuye encuestas en Modo Mixto gracias a la perfecta integración de CATI, CAWI y CAPI. Tus encuestas corporativas y de ventas pueden llegar rápidamente a tu público objetivo: distribuye la encuesta a los agentes o en línea, por correo electrónico o mensaje de texto, o publicándola en un sitio web o en las redes sociales. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración Recoger cualquier tipo de datos Con más de 50 tipos de preguntas, que puedes combinar de cualquier forma, puedes recoger exactamente el tipo de datos que necesitas. Utiliza preguntas predefinidas o crea otras nuevas con varios tipos de respuesta en una sola pregunta. Clasificar, deslizar y arrastrar y soltar las respuestas hacen que los cuestionarios sean más divertidos y fáciles de rellenar. También puedes establecer reglas matemáticas y lógicas en cada respuesta y pregunta. Seguridad al más alto nivel La infraestructura OnCloud certificada (ISO 27001:2005, SOC 1 y 2 tipo II) de IdSurvey ofrece una seguridad, eficacia y estabilidad del servicio muy elevadas gracias a un sofisticado sistema de equilibrio de carga. Un tiempo de actividad del servicio del 99,99%, una conexión SSL segura, servidores redundantes y cortafuegos garantizan el máximo nivel de estabilidad y seguridad del servicio. Diseño personalizable Personaliza los gráficos del cuestionario con el diseño de tu marca. Puedes elegir la plantilla que prefieras, elegir los colores y cambiar las preferencias. Los usuarios más exigentes pueden utilizar estilos CSS para personalizar aún más el diseño. Además, gracias a Smart Display, la entrevista se visualizará perfectamente en cualquier dispositivo. Mantener bajos los costes de encuestas académicas El software de encuestas académicas IdSurvey para escuelas y universidades dispone de licencias flexibles y adaptables que se adaptan perfectamente a las necesidades de uso. Administración gratuita Cada instalación de IdSurvey incluye 3 licencias de administrador gratuitas. Esto significa que 3 usuarios pueden conectarse simultáneamente, independientemente del número de tus compañeros de trabajo. Hay disponibles ampliaciones para 10 o ilimitados usuarios. OnCloud gratis IdSurvey no requiere instalación. Puedes acceder a él desde cualquier ordenador conectado a Internet. Sin costes por espacio utilizado, sin costes por actualizaciones, sólo pagas por las entrevistas CAWI y CAPI y las licencias de operador telefónico. Sin límite No hay límite en el número de preguntas o respuestas. Trabaja con confianza independientemente de la longitud y complejidad de los cuestionarios. Esto te permite tener ciertos costes calibrados según el tamaño de tu organización. Descuento educativo IdSurvey no tiene costes ocultos, sólo pagas las entrevistas CAWI y CAPI y las licencias de los operadores telefónicos que decidas adquirir. Las universidades tienen derecho a un descuento educativo que oscila entre el 30% y el 50%, según el tipo de licencia adquirida. Herramientas avanzadas Gestión lógica de secciones, páginas, preguntas y respuestas. Condiciones, saltos, cuotas, fuera de objetivo y normas. Campañas de correo electrónico y sms estándar o inteligentes. Control total de la marca con la posibilidad de personalizar temas y estilos. Distribución de encuestas de modo mixto gracias a la perfecta integración de los módulos CATI, CAWI y CAPI. Informes personalizados y Cuadros de Mando actualizados en tiempo real. Análisis de resultados en tiempo real y exportación en los formatos más habituales, como Excel, SPSS, Triple-S, CSV , TXT y Microsoft Access. Solicita más información Si quieres recibir más información sobre nuestro software de encuestas, rellena el formulario de contacto: nuestros expertos se pondrán en contacto contigo en breve. Nuestro equipo te ayudará a personalizar IdSurvey para tu proyecto o para toda tu organización. Solicitar demostración #### Universidad de Nueva Orleans Universidad de Nueva Orleans Departamento de Ciencias Políticas La solución IdSurvey de fácil uso tanto para los investigadores como para los participantes Sector Universidad Metodología CATI - CAWI Mercado Sin ánimo de lucro ¿Cuál era el principal problema que había que resolver? Tuvimos dificultades para encontrar un software de encuestas que fuera fácil de usar tanto para los investigadores como para los participantes y que pudiera integrar a la perfección las metodologías CATI y CAWI. No estoy seguro de que ningún otro software pueda ofrecernos todo esto. ¿Cómo resolvió IdSurvey el problema? IdSurvey no sólo integra perfectamente CAWI y CATI como ningún otro programa de encuestas que conozca, sino que además es muy fácil de usar tanto para los investigadores como para los participantes. Trabajé con un equipo de tres estudiantes universitarios que recopilaban datos y, tras una breve formación virtual con IdSurvey, ¡estaban listos para empezar! Resultados obtenidos con el programa de encuestas IdSurvey. Realizamos un total de tres encuestas a gran escala con IdSurvey a lo largo de dos años. Cada estudio alcanzó todos sus objetivos, con muestras amplias y representativas. El diseño de la encuesta se adaptó a todos nuestros complejos requisitos. Y el equipo de IdSurvey estuvo disponible para ayudarnos en todo momento, respondiendo siempre a nuestras preguntas en un solo día. Una experiencia muy positiva, seguiremos utilizando el software IdSurvey para todas nuestras necesidades de encuestas. Descubre IdSurvey El programa de encuestas más popular entre los profesionales. Solicitar demostración ### Landing Pages #### Software para encuestas El software para encuestas más eficiente del mundo. Encuestas telefónicas, personales, online... y mucho más. Hay miles de razones que hacen de IdSurvey el software de encuestas que les encanta a los profesionales.Encuestas telefónicas, personales, online... y mucho más.DESCUBRA LA SOLUCIÓN DEFINITIVA PARA HACER ENCUESTAS. El software de recogida de datos utilizado por los mejores profesionales de todo el mundo. Todas las aplicaciones para encuestas que necesitas en un clic. Cree una encuesta para entrevistas telefónicas, en línea y cara a cara en una sola interfaz. Recoja datos y convierta las entrevistas en informes online exhaustivos y tablas de encuestas intuitivas.   Explore el mejor software de estudio de mercado con marcador integrado, correo electrónico y envío de sms. Productividad y rendimiento incomparables. Aumente su productividad con potentes funciones como la marcación predictiva y un teléfono integrado. Todo en una interfaz limpia y elegante disponible en español. Licencias flexibles y pago por uso. Suscripción anual o pago por uso: IdSurvey tiene licencias flexibles para la aplicación a largo plazo o para la recogida de datos de encuestas puntuales. Un equipo de expertos a tu servicio. Colabore con nuestros asesores y especialistas cualificados. Nuestro equipo con sede en la UE está preparado para ayudarte en cada paso de tu estudio de mercado. Servidor de encuestas en la nube basado en Europa. La infraestructura IdSurvey OnCloud ofrece alta eficiencia y seguridad, tratamiento de datos en la nube conforme a las normas europeas. El software de recogida de datos utilizado por los mejores profesionales de todo el mundo. Miles de características. Aplicaciones para hacer encuestas con infinitas funcionalidades, gran flexibilidad y control total. Listo para llamar ¡No hay nada que configurar!Todos los operadores de CATI encuestas pueden llamar al instante a los encuestados sin necesidad de instalar ningún software externo, incluso de forma remota. No se necesitan configuraciones de PBX, routers ni firewall. Control de los entrevistadores Comprueba la productividad, supervisa las pantallas y chatea.Supervisor es la herramienta avanzada de IdSurvey para el seguimiento en tiempo real de la productividad de los entrevistadores durante la encuesta telefónica. Estadísticas e informes elegantes Diseñe y comparta los resultados de encuesta en unos pocos clics.Convierta las respuestas de sus encuestas en analisis estadisticos de encuestas, actualizada en tiempo real. Aprovecha los informes online autogenerados con los gráficos más adecuados.Gestione las encuestas con un gran número de funcionalidades, flexibilidad y un control total. Sistema CATI Sistema CAWI Sistema CAPI 50+ tipos de pregunta Recogida de datos en múltiples canales Filtros y saltos Envio de sms y correo electrónico Interfaz única de administración Gestión de operadores Gestión de traducciones Gestión de cuotas Exportación xls, csv, spss, triple-s Enlaces para panelos multiplos Compartir resultados Control de calidad Control de la pantalla Informe en PDF y Powerpoint Chat de los entrevistadores Software de investigación de mercado y mucho más! Solicite una demostración Experiencias de usuarios. Solución para encuestas personalizada que satisface nuestras necesidades. Mediante la programación de scripts ad hoc, pudimos utilizar las encuestas para los fines indicados y extraer informes que pudieran ser fácilmente procesados por el departamento de inteligencia empresarial... Leer experiencia de usuario... ¿Cuál era el principal problema para el que buscaban un software para encuestas? Aboca necesitaba crear encuestas nominativas vinculadas automáticamente a los datos maestros de los clientes desde los sistemas de gestión, cuestionarios de verificación con asignación automática de créditos y cuestionarios con plantillas personalizadas en función del portal de origen. ¿Cómo resolvió IdSurvey su problema? El equipo de desarrollo de IdSurvey programó para nosotros guiones personalizados que nos permitieron utilizar facilmente las encuestas de acuerdo con los fines establecidos y las necesidades específicas. ¿Qué resultados ha conseguido gracias al software de encuestas IdSurvey? Gracias al soporte técnico del equipo de IdSurvey, Aboca tiene ahora la posibilidad de enviar premios al punto de venta que rellena la encuesta y extraer informes que pueden ser fácilmente procesados por el departamento de business intelligence. La solución de IdSurvey para gestionar mejor la carga de trabajo del contact center. IdSurvey es un software para encuestas intuitivo y completo además de ser extremadamente robusto y flexible. Fue fácil consultar los datos relevantes en cualquier momento, actualizados en tiempo real. El excelente servicio de soporte nos permitió procesar nuevas solicitudes o implementaciones del software para encuestas rápidamente... Leer experiencia de usuario... ¿Cuál era el principal problema para el que buscaban un software para encuestas? La búsqueda se originó por la necesidad de gestionar mejor la carga de trabajo de nuestro centro de contacto. De hecho, nuestra principal necesidad era optimizar el tiempo y el coste de la gestión de las operaciones realizadas por el centro de contacto con el objetivo principal de gestionar los resultados de forma rápida y oportuna. ¿Cómo resolvió IdSurvey su problema? IdSurvey es un software para encuestas intuitivo y completo, además de extremadamente robusto y flexible, perfecto para las necesidades de Dekra. Las guías de uso de la plataforma son comprensibles y están llenas de detalles, un elemento importante que nos permitió utilizar la plataforma fácilmente, desde el principio, aunque no tuviéramos conocimientos de programación. Esto nos permitió satisfacer nuestras necesidades y alcanzar los objetivos esperados por nuestros clientes. ¿Qué resultados ha conseguido gracias al software de encuestas IdSurvey? Con la ayuda de IdSurvey, Dekra optimizó el tiempo de procesamiento del centro de llamadas aumentando su velocidad. Además, gracias a la herramienta de informes y cuadros de mando de la plataforma, fue fácil consultar los datos relevantes en cualquier momento, actualizados en tiempo real. Esto nos permitió procesar y estudiar los datos de las encuestas con mayor precisión y eficacia. Por último, el excelente servicio de asistencia nos permitió tramitar rápidamente nuevas solicitudes o implementaciones del software de encuestas. Vea lo que IdSurvey puede hacer por usted... ¡Reserve su demostración ahora! Opiniones Maravillosas opiniones de nuestros clientes de todo el mundoCapterra Reviews 4,8/5  5/5 "He superado los límites encontrados en las plataformas de encuesta utilizadas antes de IdSurvey. Potencia y sencillez de uso, con un equipo de soporte competente y muy flexible. Las posibilidades de uso son casi ilimitadas" VITTORIO D. "Un sistema potente y fácil de usar para recoger los datos. IdSurvey es una herramienta muy potente para crear encuestas y recoger datos. Realmente me encanta IdSurvey y lo recomiendo a cualquiera que haga una encuesta. " SATENIK K. Vea lo que IdSurvey puede hacer por usted... Copyright © IdSurvey by IdWeb S.r.l. | All rights reserved VAT ID IT02607970544 | Privacy Policy | Cookie Policy ## English Au Content ### Landing Pages #### Survey software The world's most reliable survey software. CATI survey, face to face interview, online survey... and much more. Discover the many reasons why IdSurvey is the software that market research professionals praise.CATI survey, face to face interview, online survey... and much more.Discover the ultimate solution for market research. The data collection software used by the top professionals around the world. Every survey tools you need in a click. Create a survey and collect data via CATI, online and offline surveys.Design and share your survey results with the integrated reports in a few clicks. Explore the best survey software with in-built dialer, email, and sms sender. Minimal training, quick roll-in IdSurvey offers intuitive survey tools that make even the most complex surveys easy to create, launch and analyse. Flexible licenses to fit your needs Our licenses fit the needs of small or large organizations with the most flexible offering on the survey software market! Professional support at your fingertips. Our team of professionals can guide you in every step of the way with custom training and efficient support service. On premises or hosted survey server Choose IdSurvey OnCloud infrastructure, a dedicated private cloud or the on premises installation, if needed. The data collection software used by the top professionals around the world. Thousands of features. Survey tools with endless functionalities, great flexibility, and full control. CATI software There is nothing to configure!Thanks to the intuitive CATI interface and built-in softphone you can start data collection right away, without specific training and any external software. Check productivity, monitor agents' screens and chat with them with the Supervisor dashboard. CAPI software Face to face interview wherever you are.The CAPI survey app is available for iOS and Android devices and works offline to allow your interviewers to collect data everywhere. A simple and clear interface guides the agent through the questions of the offline survey. Sleek reports Your survey results immediately available for the analysis.Turn your survey responses into custom reports to share online or download. Select the data, choose the graphic design you prefer and set the metrics.Survey platforms for research with endless functionalities, great flexibility, and full control. CATI software for thelephone survey CAWI software for online survey CAPI software for face to face interviews 50+ Question types Dynamic texts Logic and branching SMS and email sender Unlimited variables Interviewers management Multilingual management Quotas management Export xls, csv, spss, triple-s Multipanel link Share results Quality control Screen monitoring PDF and Powerpoint report Interviewers' chat Intuitive survey builder Survey platform and much more! Request demo Case studies. IdSurvey solution to easy design and run surveys in mixed mode. The value in the IdSurvey platform is its flexibility that has allowed us to truly design and run mix-mode surveys seamlessly. IdSurvey support are proactive and always ready to help.... Read case study What was the main issue you were looking for survey software for?We had different survey software for different modes and were looking to find a flexible survey platform that would enable us to efficiently conduct mix-mode surveys. Important criteria were to have a CATI platform with the ability to use a dialler that incorporated a robust online platform and the ability to enable or switch between modes as required. A browser based software was also a key consideration.How did IdSurvey solve your problem?The value in the IdSurvey platform is its flexibility that has allowed us to truly design and run mix-mode surveys seamlessly. We use all the modes regularly – individually and also in various combinations – it allows us to add a new mode to the survey design without too much extra effort. The programmers like the intuitive programming language, the field team like the simple and effective user interface that make onboarding and usage easy and the Project Managers like the visibility on the progress of each project. IdSurvey support are proactive and always ready to help. They continuously improve their product offering with improvements on existing functionality and the addition of new features.What results have you achieved thanks to the IdSurvey survey software?The built in dialler has been a great asset that helps improve efficiency in our call centre. The integrated SMS and email tool assist us to maximize response rates on our mix-mode surveys. During the lockdowns we managed to quickly and easily transition and scale up our work from home staff due to the browser based software. With IdSurvey we have replaced our old data entry software – and are now able to data enter 1000s of paper. We regularly run mix-mode paper and online surveys using one single contact database. IdSurvey's solution user friendly for both researchers and participants. It is very user friendly and easy to pick up for both researchers and participants. The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way... Read case study What was the main issue you were looking for survey software for?We struggled to find a survey software that was user friendly for both the researchers and participants, and could seamlessly integrate CAWI and CATI survey modes. I’m not sure any other survey platform exists that can do that!How did IdSurvey solve your problem?Not only does IdSurvey seamlessly integrate CAWI and CATI survey modes unlike any other survey software I’m aware of, but it is also very user friendly and easy to pick up for both researchers and participants. I worked with a team of three undergraduates collecting the data thanks to the report & dashboard feature of the survey software, and after a short virtual training with IdSurvey supoprt team, they were ready to go!What results have you achieved thanks to the IdSurvey survey software?We conducted a total of three large-scale surveys with IdSurvey software over the course of two years. Each study achieved all of its objectives, with large and representative samples. The survey design accommodated all of our complicated needs. And IdSurvey support team was available to help every step of the way, always responding to our questions within a single day. Very positive experience and we will continue to use IdSurvey survey platform for all of our surveying needs. Discover what IdSurvey can do for you... Book your demo now! Testimonials Amazing feedback from our customers from around the WorldCapterra Reviews 4,8/5  5/5 "The most sophisticated software for opinion polling and market research. User friendly interface, no need for additional specialist." ARPINE A. "The way IdSurvey handles issues is exemplary. Is very knowledgeable and is very responsive. His staff are on top of the issue no matter the time of day or night." KEITH K. Discover what IdSurvey can do for you... Per favore compila il form Copyright © IdSurvey by IdWeb S.r.l. | All rights reserved VAT ID IT02607970544 | Privacy Policy | Cookie Policy ## English Uk Content ### Landing Pages #### Survey software The world's most reliable survey software. Telephone, face to face, online surveys... and much more. Thousands of reasons make IdSurvey the survey software professionals love.Telephone, face to face, online surveys... and much more.Discover the ultimate solution for your surveys. Per favore compila il form The data collection survey software used by the top professionals around the world. Every survey tools you need in a click. Create a survey for telephone, online and face to face interviews in a single interface. Collect data and turn interviews into in-depth reports and intuitive survey dashboards. Explore the best market research software with integrated dialer, email, and sms sender. Unmatched productivity and performance. Boost your productivity with powerful features like predictive dialing and a built-in softphone. All in a clean, sleek interface. Flexible licences and pay as you go. Annual subscription or pay-as-you-go: IdSurvey has flexible licenses for long term investment or spot survey data collection. A team of experts at your service. Cooperate with our advisors and skilled specialists. Our team is ready to help you in every step of your market research survey. Europe based Cloud survey server. IdSurvey OnCloud infrastructure offers high efficiency and security with its advanced system of load balancing. The data collection survey software used by the top professionals around the world. Thousands of features. Survey solutions with endless functionalities, great flexibility, and full control. Ready to call There is nothing to configure!All CATI survey interviewers can instantly call respondents without installing any external software, even via remote. No PBX, routers, and firewalls configurations needed. Live interviewers monitoring Check productivity, monitor screens and chat.Supervisor is IdSurvey’s advanced tool for real-time monitoring of interviewers’ productivity during telephone surveys. Sleek dashboards and reports Design and share your survey results in a few clicks.Turn your survey responses into insightful reports  updated in real time. Take advantage of auto-generated report with the most suitable graphs.Manage surveys with endless functionalities, great flexibility, and full control. CATI software CAWI software CAPI software 50+ Question types Dynamic texts Logic and branching SMS and email sender Unlimited variables Interviewers management Multilingual management Quotas management Export xls, csv, spss, triple-s Multipanel link Share results Quality control Screen monitoring PDF and Powerpoint report Interviewers' chat Survey platform and much more! Request demo Case studies. IdSurvey solution, intuitive, complete and customizable. IdSurvey solved our problems. It provides a fully integrated and seamless survey platform across all three methodologies. It is highly intuitive, user friendly and the platform is accessible. We have also found the staff at IdSurvey to be hugely responsive, helpful, knowledgable and accomodating when we have spoken to them about adaptations.... Read case study What was the main issue you were looking for survey software for? Our main issues were that our existing survey software lacked in usability in the administrative interface. Also, it failed to successfully integrate CATI & CAWI and CAWI email invitations were addressed to respondents junk mail. It didn’t have an attractive CAWI look for respondents and had a seperate ‘design’ module for survey scripting which was not cloud based (a programme needed to be uploaded to a machine); also, it was incompatible with our Macs (which we mostly use) and used an emailer with servers in the USA. How did IdSurvey solve your problem? IdSurvey solved our problems. It provides a fully integrated and seamless survey platform across all three methodologies. It is highly intuitive, user friendly and the platform is accessible. Scripting is so enjoyable with the different options available to you – this means that more people within the organisation can script which helps our resourcing. Our interviewers prefer using IdSurvey over our previous platform. It provides an insightful reporting module. What results have you achieved thanks to the IdSurvey survey software? We are still quite early on in our IdSurvey journey. It’s been greeted really positively by the whole organisation. Scripting is quicker and easier and with fewer errors. Fieldwork across multiple methodolgies is more efficient. We have also found the staff at IdSurvey to be hugely responsive, helpful, knowledgable and accomodating when we have spoken to them about adaptations. Being a dynamic organisation, it means they can be much more flexible and reactive. IdSurvey's solution to better manage the workload of the contact center. IdSurvey is an intuitive and comprehensive survey software in addition to being extremely robust and flexible. It was easy to consult the relevant data at any time, updated in real time. The excellent support service allowed us to process new requests or implementations of the survey software quickly... Read case study What was the main issue you were looking for survey software for? The search for survey software originated from the need to better manage the workload for our contact center. In fact, our main need was to optimize the time and cost of managing the operations carried out by the contact center with the main objective of managing the results in a fast and timely manner. How did IdSurvey solve your problem? IdSurvey is an intuitive and comprehensive survey software in addition to being extremely robust and flexible, perfect for Dekra’s needs. The guides to using the platform are understandable and full of details, an important element that allowed us to use the platform easily, right from the start, even if we didn’t have any programming skills. This allowed us to meet our needs and achieve the goals expected by our clients. What results have you achieved thanks to the IdSurvey survey software? With the help of IdSurvey, Dekra optimized call center processing time by increasing its speed. In addition, thanks to the platform’s report and dashboard tool, it was easy to consult the relevant data at any time, updated in real time. This enabled us to process and study survey data more accurately and effectively. Finally, the excellent support service allowed us to process new requests or implementations of the survey software quickly. See what IdSurvey can do for you... Book your demo now! Testimonials Amazing feedback from our customers from around the WorldCapterra Reviews 4,8/5  5/5 "I have overcome the limits found in the survey tools used before IdSurvey. Power and simplicity of use, with a competent and very flexible support team. The possibilities of use are almost unlimited" VITTORIO D. "A Powerful and User friendly method to collect the Data. IdSurvey is a very powerful survey tool for creating surveys and data collection. I really love IdSurvey and recommend it to anyone doing a survey. " SATENIK K. See what IdSurvey can do for you... Per favore compila il form Copyright © IdSurvey by IdWeb S.r.l. | All rights reserved VAT ID IT02607970544 | Privacy Policy | Cookie Policy ## Optional - [Sitemap](https://www.idsurvey.com/en/sitemap.xml): Full multilingual site structure - [Translation Policy](https://www.idsurvey.com/en/translation-policy/): Details about translation accuracy and update frequency